The Lazy CEO Podcast with Jane Lu

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.By the end of the episode, you’ll learn: How to generate excitement and demand before your product even launches. How to convert a waitlist into loyal, paying customers. How to leverage early traction to open doors to retail opportunities. This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_groupSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.In this episode, you'll learn: How to build a bold, timeless brand even when the industry pushes back The systems and marketing levers that actually move the needle for service-based businesses How to innovate and scale without burning out Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Michael: @ramslegitFollow STRONG pilates: @strongSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.How do you get onto shelves?They dive into the retailer’s perspective as Jessica breaks down What buyers actually want to see and what instantly turns them off How to approach buyers and tailor your pitch so it lands The real risks of launching into big supermarkets like coles and woolworths When retail is not the right move and how to know if you are ready How to set your brand up for sustainable growth instead of a short term spike If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_groupSee omnystudio.com/listener for privacy information.

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.In this episode, you’ll learn: How viral content actually works How to turn social media into a real conversion funnel for business What “life design” really looks like behind the scenes - the work, the tension, and the payoff For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jake: @mariefeandjakesnowFollow ventoré brands: @ventoregroupSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.By the end of the episode, you’ll learn: How to stand out in a crowded market. How to leverage social media, UGC, and creators to build trust and drive sales. How to run ads strategically to reach the right audience and scale effectively. This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Raquel Bouris: @raaaquelbourisCheck out Props: @getyourpropsSee omnystudio.com/listener for privacy information.

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion. In this episode, you’ll learn: How influencer ambassadorships can turn into a $500K launch week. The bold marketing campaigns that fuel Bouf’s early success. How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Rachael: @rachhwildeFollow Rachael's brands: @boufhaircare @thebreakouthack @boostlabcoSee omnystudio.com/listener for privacy information.

Personal Branding Pt 5: How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand. You will learn How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility How to turn your existing life into content and create mini-series moments your audience will follow How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Personal Branding Pt 4: Stop posting content like a fan account. In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency. You will learn Why content strategy is essential to grow your personal brand The 5 tiers of content and how each step turns posts into a real audience How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026 #131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona. You will learn: Why building your personal brand is a gradual process, not an instant result How to position yourself as a thought leader and build credibility strategically Jane’s 9 Steps to Build Your Personal Brand from Scratch Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention #115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam? Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Personal Branding Pt 2: Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel. You will learn: Why progress beats perfection when building a brand How to identify your niche and connect with the right audience Jane’s 4-Part Framework to strategically craft your personal brand and pitch Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Personal Branding Pt 1: If you don’t build a personal brand in the next few years, you will get left behind. This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s essential. Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not. This episode lays the foundation for the entire series. If you don’t believe why this matters, you won’t stick with it. You will learn: Why not building a personal brand now means getting left behind How showing up builds trust faster than any product ever could That you already have a personal brand and why being intentional is everything Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand & Niche Episodes referenced: #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Do you actually want to change your life this year? Not the “new year, new me” talk that lasts two weeks, but real, tangible change that opens doors, creates opportunities, and puts you in the driver’s seat of your future. This five-part miniseries on building a personal brand in 2026 is hosted by Jane Lu, CEO, Shark Tank investor, and founder of Showpo. Episode GuidePt 1: How to Build Your Personal Brand in 2026Pt 2: The 4-Part Framework to Crafting Your Personal Brand & NichePt 3: 9 Steps to Build Your Personal Brand from ScratchPt 4: The 5 Tiers of Content Creation to Build Your AudiencePt 5: How the Heck Does a Busy Founder Find the Time Dropping daily from Monday 12th to Friday 16th January, this series is packed with strategies and hacks to grow your influence, attract opportunities, and take control of your story. In 2026, a personal brand isn’t optional; it’s survival. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo See omnystudio.com/listener for privacy information.

2026 is here!! It is time to set goals that actually get results. In this episode, Jane shares her 7-step framework to plan for your future self, build momentum, and finally follow through. You will learn: Why people often shrink their goals before they even name them. How to actually achieve your goals in 2026 through Jane's 7-step framework. The best "Lazy CEO" hack – how to use AI to spot blind spots and refine your plan. This episode is a practical kickstart to set goals you will actually achieve in 2026. Feeling motivated? Check out: #108 Overworked and Overwhelmed? These 9 habits Will Actually Help You Get Sh*t Done Join us Monday 12th as Jane launches her 5-part mini series: 'How to Actually Build Your Personal Brand in 2026'. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Happy almost New Year’s Eve, Poddy Fam!

Merry Christmas, Poddy Fam!

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space. By the end of the episode, you’ll learn: How to pinpoint the key messaging your customers actually care about. Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning. How to diversify your product range while maintaining a strong brand identity. Practical strategies to test, refine, and market products effectively. If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused brand strategies no longer cut through. How to build flexible, culturally relevant brand ideas that resonate. How to grow strategically without over-relying on short-term projects or constant hiring. So get ready to press pause and write this all down - this episode is packed full of insights! Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences your results. How your environment shapes your ambition, momentum, and the opportunities you’re able to see. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Aaron Sansoni went from blowing $180,000 in his first year to building an empire worth over $250 million. But this episode isn’t a highlight reel. It’s the raw, unfiltered reality of what it actually takes to build something that lasts. Aaron opens up about the early mistakes: debt, unpaid taxes, failed businesses, and the painful cash flow lessons that shaped his philosophy. In this episode, you’ll learn: How Aaron went from early failures and financial mistakes to acquiring companies and building real wealth through equity. The key lessons about cash flow, action, and surrounding yourself with the right people. Why uncommon outcomes require uncommon behaviour and how to apply that mindset in your own business. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Follow Aaron Sansoni: @aaronsansoniSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.By the end of this episode, you'll learn: How to fix website and messaging issues that may be blocking customer conversions. How to use social media and UGC to build trust, validation, and stronger sales. Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about. In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au. Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn: How Frank shifted his mindset to lead a team that could think for itself. The key pivots that turned a small signage business into a scalable tech marketplace. How “firing yourself” from your own bottleneck helped scale faster. Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Frank Greeff: @frankgreeff_See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise.Eugene breaks down 3 tips to make any brand unforgettable. Forget the old influencer playbook - just posting with lifestyle stars won’t cut it anymore. We dive into how founders can team up with creators who actually educate, entertain, and ignite niche communities to make your brand impossible to ignore. You’ll also learn how to set up your brand identity online so your audience instantly knows exactly who you are. And if you want your content to actually build real value, Eugene explains why creating fluent, consistent brand assets from day one is a total game-changer.So get ready to press pause and write this all down - this episode is packed full of insights!Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires?In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo! With no background in footwear, Susannah taught herself everything from scratch, from sourcing in China to managing cash flow and designing runway-worthy styles at affordable prices. She opens up about the early mould disasters, building a loyal team including her sister, scaling to 40 retail stores, juggling three kids, and why empowering her people to make decisions has been key to growing globally. Susannah’s story is proof that you don’t need funding, connections, or a perfect plan. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Billini & Susannah: @billinishoes @skhouzameSee omnystudio.com/listener for privacy information.

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Adam Linforth: LinkedIn Follow Budgy Smuggler: @budgysmugglerSee omnystudio.com/listener for privacy information.

Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally. They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude share honest, actionable insights to help you live a life full of purpose. Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Jude Batrac: @jude_batrac_mcSee omnystudio.com/listener for privacy information.

How do you move past busywork, tackle your biggest business constraints, and actually scale your company? In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global network of nearly one million entrepreneurs. He dives into why investing in yourself is the most important step in scaling, the power of asking “dumb questions,” how deep work and focus transform productivity, and why community and mindset are just as important as strategy when it comes to real growth. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jack Delosa: @jackdelosaSee omnystudio.com/listener for privacy information.

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from Glow by Becca get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand. Jane and Anaita explore practical ways to stabilise cash flow, make strategic financial decisions, and set up systems that allow for growth without burnout. They also discuss the importance of defining a unique selling proposition, leveraging founder-led storytelling, optimising websites and product pages, and using content-driven marketing strategies to attract the right customers. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com. Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod Stay updated with Jane Lu: @thelazyceo Connect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

How do you actually get a buyer's attention and convince them to put your brand on shelves nationwide?In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track to turn over $20M, Jordan knows what it takes to win in retail.He dives into the sales tactics buyers cannot ignore, how to pitch a brand with zero product and still secure a national rollout, and why the hardest part is not getting stocked, it is selling through. Jordan also shares the story behind a viral TikTok campaign that took Hairification from a concept to a shelf favourite and why listening more than speaking can make all the difference in closing a deal.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Jordan: @mistermyliusFollow Hairification! @hairification_haircare Hosted on Acast. See acast.com/privacy for more information.

Leadership isn't about doing it all yourself - it's about building high-performing teams, protecting your vision, and knowing when to evolve. In this episode, Jane sits down with her close friend Jude, a keynote speaker and masterful moderator who knows how to shake up workplace culture and spark action through storytelling. Who better to put Jane in the hot seat than one of her closest mates?They dive into the realities of building a business: hiring generalists before specialists, creating a culture of trust, fun, and psychological safety, and knowing when to outgrow people without guilt. Jane shares lessons from failure, feedback, and high-pressure growth moments, showing how optimism, authenticity, and clear vision are what really drive teams forward.This is leadership unfiltered - the stumbles, the tough calls, and the resilience it takes to keep moving. Whether you're building your first team or navigating the next stage of growth, Jane and Jude offer honest, actionable insights that will leave you thinking differently about what it takes to lead.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Jude: @jude_batrac_mc Hosted on Acast. See acast.com/privacy for more information.

Would you believe you can scale a business without social content, influencers, or followers? Jeremy Levitt founder of Brunt Work, Baden Bower, and ServiceSeeking has done exactly that.From being fired from a top lawfirm to building multiple businesses, Jeremy has scaled companies without social media- leaning on Google Ads, SEO, PR, and AI to grow smarter and faster.We dive into the realities of scaling - how businesses can be tactical, leverage AI, and manipulate search engines to their advantage. Jeremy explains how to use the technology already at your fingertips to grow fast and efficiently.He reveals how to stay focused on what matters, understand unit economics, and spot market opportunities. Jeremy also dives into risk, purpose, and feedback, explaining how running multiple ventures reduces single points of failure - and why the harshest, most valuable feedback is the kind that stings.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur Hosted on Acast. See acast.com/privacy for more information.

Struggling with pricing and value perception? You're not alone.This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren's business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia's top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you're targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jack Delosa: @jackdelosa Hosted on Acast. See acast.com/privacy for more information.

Stanley Henry didn't build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.You've probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to capture attention.In this episode, Stanley shares how he turned daily LinkedIn posts into a seven-figure agency, breaks down the five stages of attention every brand needs to learn, and why everyday life often makes the most compelling content.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Stanley: @stanleychenryFollow The Attention Seeker: TikTok | Instagram Hosted on Acast. See acast.com/privacy for more information.

Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.Whether you're launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Don & Matilda: @donnrobertson & @matilda_murrary_Check out STAX: @staxoffical_ Hosted on Acast. See acast.com/privacy for more information.

How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral TikTok to break into a billion-dollar personal care market dominated by giants.In this episode, they share the story of how a pre-meeting shot helped land their first retail deal, what happened when Woolworths dropped them, and how they recovered from printing 20,000 units with the wrong label. From walking the CBD in a tampon suit for content to building a brand entirely without paid ads or agencies, their journey is as chaotic as it is inspiring.If you're ready to hear how unpolished hustle and sibling teamwork can rewrite the rules, this episode is for you.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Anabelle & Thomas: @anabelleburns & @thomasburns__Check out Femmé Organic: @femmeorganic_ Hosted on Acast. See acast.com/privacy for more information.

Struggling with your first hire? You're not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah's business, Pinc Wellness. Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, scale fast, and avoid the common traps founders fall into. They explore who your first hire should be and why getting it wrong can stall your growth, plus the difference between freelancers, outsourcing, and both offshore and onshore hires. Jeremy breaks down how to build a lean team that actually moves the needle, and where to find great talent - without blowing the budget.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia's largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.But it didn't come without challenges. Melanie shares how her very first spa almost didn't open after the council mistook it for a brothel. From there, she takes us through how she turned an unproven idea into a nationally recognised brand. They dive into what it really takes to scale through franchising, the importance of brand consistency, and why slowing down might actually be the most productive thing you can do - especially when leading a wellness business.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow @endotaspa Hosted on Acast. See acast.com/privacy for more information.

This week, we're diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.Is this one of the smartest marketing strategies we've seen… or should brands be held accountable for selling dopamine disguised as collectables?Plus, we break down the week that was, including Jane's new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it hereConnect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family's multi-million dollar produce business now supplying clients like Merivale.We unpack the unique challenges of stepping into a legacy operation (and earning respect fast), the shift from retail to wholesale and catering, and why Julian sees the future of fruit and veg as a branding opportunity - not just a supply chain. From baby cherry truss tomatoes to export dreams and shutting down the eastern suburbs (literally), Julian proves there's nothing “small” about the fruit and veg game.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceoCheck out Parisi Australia: Website: parisisydney.com Instagram: @parisiaustralia Hosted on Acast. See acast.com/privacy for more information.

This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy's business, Antico - a vintage-inspired homewares brand.With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she's stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues in the US?Jane and Kelly break it all down - from why having just one product might be holding her back, to how pricing and bundling could shift the game. They dive into website tweaks, TikTok strategy, and why Lucy's founder story is her biggest asset.If you've got a small business and you're overwhelmed by all the things - this episode is a roadmap for making smarter, more strategic decisions with your limited resources.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Kelly McCarren: @kelly_mccarrenCheck out Antico: @antico.home Hosted on Acast. See acast.com/privacy for more information.

What do you do when your own employee starts stealing your clients… and your entire business model? If you're Katelin Gregg and Ella James, you put on matching suits and handle it.But that's just one chapter in the wild story behind Fayshell, Australia's first membership-based skincare clinic. Launched in 2022, Fayshell was built on a simple but disruptive idea: make good skin accessible through consistency, not one-off facials. With a personalised, subscription-based model and twice-weekly LED treatments, Katelin and Ella set out to shake up the beauty industry and they did exactly that.In this episode, the best-friend co-founders share how they turned a podcast about skincare into a full-blown business, how they pitched to investors with zero clinical experience, and what it really took to scale from living above their first clinic to managing a team of 16. They open up about early hurdles, big wins, and the marketing stunts they'd rather forget.It's a chaotic, unfiltered look at building a brand in an industry that's still catching up, and proof that you don't need permission to do things differently.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Katelin & Ella: @katelingregg @ella.james2Check out Fayshell: @fayshell.au Hosted on Acast. See acast.com/privacy for more information.

Doing it all on your own? It's overrated.This week, Jane sits down with Kelly McCarren - marketing consultant, beauty expert, and co-host of You Beauty - to talk about why going solo isn't the flex we think it is.From business to friendships to life in general, they unpack how building a strong support circle can change everything and why it's one of the smartest (and most underrated) moves you can make.Plus, they get into what's been trending in the beauty world, including their take on the Rhode x e.l.f. deal and what it means for the future of celeb beauty brands.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFind Kelly here: @kelly_mccarren Hosted on Acast. See acast.com/privacy for more information.

This episode dives deep into a story that starts long before today's guest was even born - one of resilience, reinvention, and the legacy of pubs, people, and a little chaos.Jane sits down with Elliot Solomon, CEO of Solotel Group, a fourth-generation hospitality leader whose family fled Russia during the pogroms and ended up building one of Australia's most iconic venue groups - behind The Sheaf, The Clock, Opera Bar, Chiswick, Aria, and more.Elliot shares how the business has evolved across generations - how his dad ditched law to work in pubs, how changing the menu overnight didn't go as planned, and how Elliot stepped up as CEO at 30. Now juggling 1700 employees and three kids under three, Elliot opens up about what it really takes to lead a legacy - through expansion, reinvention, and staying emotionally objective in a deeply personal business.This one's got family drama, business grit, and a whole lot of pub wisdom.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Elliot on Instagram: @elliotsolomonFollow Solotel on Instagram: @solotel_group Hosted on Acast. See acast.com/privacy for more information.

Not all advice is good advice. Especially when it's trying to make you blend in.In this solo episode, Jane gets real about the well-meaning (but completely off-brand) advice she's glad she ignored when building Showpo. From industry “rules” to branding tips that would've diluted everything she was trying to do, Jane shares the decisions that helped her stand out and why playing it safe was never the plan.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

This week's extended Help My Small Business episode is packed with real talk and practical advice for product-based founders. Jane is joined by interior designer and business mentor Emma Blomfield to review Bek's business, Luckies - the knickers that ditch the shame around discharge.Together, they unpack some of the most common (and costly) mistakes early-stage brands make - from building a website that doesn't convert to relying on a product range that's too niche to grow. Emma and Jane get honest about what makes a business actually investable, sharing tips on how to pitch for funding, what investors want to see, and why investing in your own business can sometimes be a smarter move than giving away equity too early.They also reflect on their own experiences starting out, including the tough lessons, mindset shifts, and business pivots that made the biggest difference. If you're a founder who's hit a plateau, this episode will give you the insight (and reality check) you didn't know you needed.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Emma Blomfield: @emmablomfield Hosted on Acast. See acast.com/privacy for more information.

In this Help My Small Business episode, Jane is joined by Tori Clapham and Chris Hole - founders of Peaches Pilates - to help out Nikolina, the founder of I See by Nikolina, an Australian-made fashion brand that blends style with spiritual connection.The big question on Nikolina's mind? When is the right time to start running ads and investing in SEO?Tori and Chris break down how to know if your brand is ready to scale with paid ads, and what groundwork needs to be done first - think product, website, and conversion rates. From understanding your margins to refining your brand experience, this is a must-listen for anyone itching to hit "launch" on their digital marketing.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Follow Tori on Instagram: @toriclapham Follow Chris on Instagram: @chrishole Follow Peaches Pilates: @peachespilates Hosted on Acast. See acast.com/privacy for more information.

This week on The Lazy CEO, we're joined by Tori Clapham and Chris Hole, the husband-and-wife team behind Peaches Pilates, the mat-based Pilates brand shaking up the fitness world.In this episode, Tori and Chris dive deep into how building from their client community helps create loyal staff and reduce turnover. Tori opens up about the mindset shift she experienced as a mentor, learning to accept that staff will eventually outgrow the business, and why that's a sign of good leadership. She also shares how becoming a mother shifted her priorities, giving her new perspective and setting clearer boundaries between herself and the business. As owners and franchisors, they talk honestly about being involved in everything and the challenge of learning to delegate more effectively. Together, they discuss the challenges and rewards of scaling a business as a married couple with two young kids, offering leadership lessons for thriving through fast growth rather than just surviving it.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Tori on Instagram: @toriclaphamFollow Chris on Instagram: @chrisholeFollow Peaches Pilates on Instagram: @peachespilates Hosted on Acast. See acast.com/privacy for more information.

Feeling like you're doing everything and still getting nowhere? In this solo episode of The Lazy CEO, Jane shares 9 time-saving habits that actually help when you're overworked, overwhelmed, and barely keeping up. These habits are all about working smarter, not harder - because no one has time for burnout.Jane breaks down how she structures her day to avoid falling into reactive mode, the mindset shift that helped her stop glorifying being busy, and how she approaches her to-do list to get real results without the fluff. You'll hear how multitasking might be killing your focus and what to do instead, and the underrated trick that helps protect your time when everything feels urgent.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your product is great, but no one's seeing it? You're not alone.In this Help My Small Business episode, Jane is joined by James Thornton, CEO of Intrepid Travel, to help Tormina - founder of Lucie & Co, a sustainable pet accessories brand - figure out how to actually stand out online.From learning how to make Meta ads work without blowing your budget, to understanding how to increase your profit margin so you can afford to reinvest in growth, this episode is packed with real advice for small businesses trying to break through the noise.If you'd love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to hello@thelazyceo.com.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Follow James on LinkedIn: James Thornton Follow Intrepid Travel on Instagram: @intrepidtravel Hosted on Acast. See acast.com/privacy for more information.

Most people think being CEO means having all the answers. James Thornton would say it means knowing when to shut up and listen.James is the CEO of Intrepid Travel – the world's largest adventure travel company and a certified B Corp that's been walking the talk for decades – but he didn't start at the top. Nearly 20 years ago, he applied for a job at Intrepid, got rejected, and eventually got his foot in the door as a sales rep. Since then, he's worked his way up to the CEO role, crediting his rise to listening, learning, and communicating even when it's uncomfortable. Now, under his leadership, Intrepid is on track to hit $800 million in revenue, but James believes the real key to leading a business across seven continents isn't just strategy – it's communication.In this episode, we dive into what it's like leading a company you didn't found, why purpose and profit aren't mutually exclusive, and the leadership style James calls “casual intensity.”Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Follow James on LinkedIn: James Thornton Follow Intrepid Travel on Instagram: @intrepidtravel Hosted on Acast. See acast.com/privacy for more information.

This week on Help My Small Business, Jane is joined by Sophie Hood, founder of Seoul Tonic, to review Glydelle—an anti-chafing brand created by Kristy.Right now, Kristy's content is resonating more with other small business owners than with the customers she's actually trying to reach. Jane and Sophie dive into how she can shift gears and build a community that buys, not just supports.They unpack the importance of brand equity—and how it starts with packaging that makes people feel something. From there, it's all about getting the product into people's hands—using strategies like mass gifting, user-generated content, and real, organic reviews to build buzz. Sophie and Jane also talk about the importance of making your content work hard—leaning into humour, strong visual hooks, and relatable use-cases to stop the scroll and actually drive action.They explore why having a clear expansion roadmap is crucial, even in the early stages—and how to learn from what your competitors are doing right (and wrong). Because it's not just about the next product, it's about building a brand that can grow with purpose.If you've got a good product but it's not gaining traction yet, this episode is packed with practical, founder-tested strategies to try today.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Sophie Hood: @sophiehood1Follow Seoul Tonic: @seoul.tonic Hosted on Acast. See acast.com/privacy for more information.