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Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.

Lala Social Club


    • Jul 1, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 37m AVG DURATION
    • 249 EPISODES


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    Latest episodes from My Business Playbook

    427: How I took 5 weeks off from my business

    Play Episode Listen Later Jul 1, 2024 28:16


    In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle.What You'll Learn:The mindset shift needed to trust yourself and your teamHow to build a flexible business model that allows you to step awayThe importance of planning and clear communication with clientsStrategies for systemizing your business operations for consistency and efficiencyEffective delegation techniques to build an epic teamHow to balance rest and occasional work check-ins for a truly restful breakIf you need help building a business model that serves you, then The Next Level Club (TNLC) is the place for you. Join us to create a business that supports your life, not the other way around.Head to laurahiggins.com/the-system Hosted on Acast. See acast.com/privacy for more information.

    426: The most underrated money maker in your business

    Play Episode Listen Later Jun 24, 2024 18:45


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Looking to build seemless funnels - try clickfunnels hereIn this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits.You'll learnWhy focusing on the lifetime value of a client can transform your business.Going the extra mile to fix client issues can pay off big time.Practical tips to keep your best clients and build long-term relationships.Why investing in client satisfaction now leads to greater loyalty and profits later.How excellent service can turn clients into long-term loyal fans.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    425: The real reason you aren't where you want to be

    Play Episode Listen Later Jun 17, 2024 11:50


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won't Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhelmed to thriving and successful. I share practical insights and real-life examples, including the journey of one of our Next Level Club members, to illustrate how you can break through the "pain line" and achieve your biggest goals.You'll learnDiscover the mental and strategic shift needed to move from feeling stuck to thriving.Learn why the skills that got you here won't get you to the next level.See the clear difference between "drowning" and "thriving" in your business.Find out what you need to let go of to step into your next level.Go to laurahiggins.com/30 for the full training Hosted on Acast. See acast.com/privacy for more information.

    424: 3 Funnels every service provider needs

    Play Episode Listen Later Jun 11, 2024 49:21


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Looking to build seemless funnels - try clickfunnels hereIn this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strategies to attract, engage, and convert your dream clients.You'll learn: A deep dive into the customer journey: from ice-cold to red-hot leads.The three core funnels and what you need in each oneActionable tips to put these funnels into action and start attracting dream clients left, right, and center.Alisha's simple sales structure to maximise conversions for high ticket offersHow to effortlessly convert those dream clients into loyal, long-term customers who can't get enough of what you offer.Website: https://persuasionexperience.com/instagram: https://www.instagram.com/alisha_conlin_hurd/Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    423: Anaita Sarkar (Hero Packaging)

    Play Episode Listen Later Jun 3, 2024 59:45


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    422: The Secret to Creating Offers That Clients Can't Resist

    Play Episode Listen Later May 27, 2024 14:36


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. 'Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts.From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can't resist.You'll learnHow to make your clients see the true value of what you offer.The secrets to making your deliverables irresistible.How to price your offer and make it a no-brainer for clients to say "yes."Ways to instantly add value and make your offer feel like a steal.The biggest mistake most creatives are making with their offers right nowGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    421: How rebranding doubled my business in a year

    Play Episode Listen Later May 21, 2024 28:11


    This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm.How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route.You'll discover:Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.Current Trends: Understand why personal brands are more effective in today's market.Three Key Strategies: Learn the crucial strategies for building a successful personal brand.Future-Proofing Your Brand: Tips on how to evolve your brand as you grow.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    421: Building a high ticket brand w/ Dain Walker

    Play Episode Listen Later May 13, 2024 66:17


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shares his expert insights on anchoring prices, building a personal brand, Instagram growth strategies, and overcoming obstacles faced by small business owners. Whether you're an aspiring creative or seasoned entrepreneur, Dain's wisdom will inspire you to dominate your market with confidence and clarity.You'll learn:How to elevate your creative services into high-ticket items.How consistent, high-quality content creation can bring in more of your dream clients.The power of personal branding to distinguish yourself in a crowded market.How to sell your services as indispensable solutions to client problems.Dain's strategies to build a Cult Following and attract a dedicated audience.DAIN IG: Dain's InstagramGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    420: 10 Rules For Confident Selling

    Play Episode Listen Later May 6, 2024 32:47


    Master the Art of Selling Without Feeling SalesyEpisode Summary:Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy. These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authentic and aligns with your values.You'll Learn:How changing your beliefs about selling can transform your approach and results.Strategies to sell with confidence and integrity, without the sleaze.Techniques to overcome the fear of rejection and embrace every sales opportunity.Tips on how not to sabotage your growth by shying away from sales.Ways to make selling a natural and enjoyable part of your business.Mentioned Links:Elevate your sales game with our full system: Join Foundations TodayGet in Touch:Follow Laura on Instagram for more insights and tips: Laura's InstagramDiscover more valuable resources on our website: Laura's WebsiteWant to take your business to the next level?If you're ready to stop playing small and start earning more, join my masterclass, 3 Ways to $30k, and learn how to scale your monthly income effectively: Join HereThis episode is proudly sponsored by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Hosted on Acast. See acast.com/privacy for more information.

    418: Mastering Facebook Ads and Funnels with Kwadwo

    Play Episode Listen Later Apr 29, 2024 53:58


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Mastering Facebook Ads and Funnels with KwadwoGet ready to level up your Facebook ads game!In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.After this episode you will:- Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.- Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.- Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.- Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.- Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.**Mentioned Links:**- [The Art of Online Business Podcast](podcast_link)https://www.instagram.com/quayjo/https://theartofonlinebusiness.com/Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    417: Monique Forcella aka The Socialista

    Play Episode Listen Later Apr 22, 2024 59:26


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    416: Desperate vs. Dream Clients

    Play Episode Listen Later Apr 15, 2024 17:31


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients.You'll learn:The 3 essentials you must nail to attract your Dream ClientsWhy the Desperate Client Cycle is impacting your business mojo (and what to do about it)The practical strategies to shift from desperate to dream clients so you can ENJOY your business againhttps://pages.laurahiggins.com/foundations-waitlist Hosted on Acast. See acast.com/privacy for more information.

    415: The scope creep survival guide for creatives

    Play Episode Listen Later Apr 8, 2024 52:14


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.How to legally protect your creative businessJoin Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor.In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard your business to finding the right lawyer and avoiding common pitfalls, Tracey's expertise empowers creatives to build intentional and legally protected businesses.You'll discover: the 3 essential steps every creative entrepreneur needs to take to protect their business legally.the power of sorting out your legal foundationshow to find the right lawyer for you (and why it's not a "once and done" thing)the most important document in your entire businessthe BIG mistake most creatives make when it comes to onboarding clientsGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    414: My journey from $10k to $100k+ months with Nath Higgins - PART 2

    Play Episode Listen Later Apr 1, 2024 57:52


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months.You'll learn:The big beliefs we've had to adopt to hit 7 figuresWhy MORE isn't always the answerSales, marketing and money tactics that have allowed us to scaleGet in touch:IG: https://www.instagram.com/laurahigginsDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    413: My Journey from $10k to $100k Months (Part 1)

    Play Episode Listen Later Mar 25, 2024 32:55


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually.In Part 1 of this 2-Part series, you'll learn:The six powerful key ingredients that played a pivotal role in this remarkable transformation.The powerful shifts I had to make internally to get this resultWhat nobody wants you to know about hitting 7 figures (the unsexy truth!)Get in touch:IG: https://www.instagram.com/laurahigginsDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    411: The Secret Cost of Comparison

    Play Episode Listen Later Mar 11, 2024 19:52


    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothing back.You'll discover:What's happening in your subconscious when we compareThe secret cost of comparisonWhy we need to acknowledge comparison to remove it's powerMy practical strategies to tackle comparison and boost your confidence.The transformative power of shifting from comparison to celebration in business.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    410: Is LinkedIn the untapped platform for creatives?

    Play Episode Listen Later Mar 4, 2024 43:15


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get 15% off your new Riverside account today.Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algorithm to grow your creative business.You'll learn:How to Get Clients on LinkedInHow to Optimise and Kickstart Your LinkedIn Profile:Amy's Three-Phased Approach to LinkedIn SuccessWhy LinkedIn is a huge opportunity for creative service providers right nowHow to Decode and Leverage the AlgorithmLINKS: Connect with Amy on LinkedIn: https://www.linkedin.com/in/amylsmithcoach/ Hosted on Acast. See acast.com/privacy for more information.

    409: How to stop people pleasing and narrow your niche

    Play Episode Listen Later Feb 26, 2024 28:32


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.How to stop people pleasing and narrow your nicheWhy narrowing your niche is the first step to successIn this Quick Win episode, Laura delves into the age-old dilemma of whether creatives should narrow their niche.You'll learn:Why narrowing your niche is non-negotiable for creatives.Roadblocks to Niching: Uncover the top three obstacles that hinder creatives from honing in on their niche.Confident Niche Narrowing: Learn the three actionable steps to boldly and decisively define your niche.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

    408: From Homeless to 8-Figures w/ Goose McGrath

    Play Episode Listen Later Feb 21, 2024 55:49


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Scaling an 8-Figure Business on Your TermsWe dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset shifts necessary to scale from 6 to 9 figures.We cover: From Homeless to 8 Figures: Goose shares his remarkable journey from homelessness to building an 8-figure business.The Unsexy Truth About Business Growth: Exploring misconceptions surrounding hustle and grind versus manifestation in business growth.Avoiding the Hustle Mindset: Strategies for achieving business growth without succumbing to the hustle mindset and maintaining balance.Mindset Shifts Across Business Levels: Goose reflects on the mindset shifts required to scale from 6 to 9 figures and the personal growth journey accompanying each level.Follow Goose on Instagram https://www.instagram.com/goosemcgrath/ Hosted on Acast. See acast.com/privacy for more information.

    407: Buy Back Your Time w/ Dan Martell

    Play Episode Listen Later Feb 13, 2024 41:39


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys.In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must-read for any entrepreneur who wants to build a business without burning out.You'll learn:

    406: The 3 Step Formula for Financial Clarity in Business w/ The Profit Analyst - Gavin Smith

    Play Episode Listen Later Feb 5, 2024 42:59


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business. Gavin shares a three-step framework to help you navigate the world of business finance.You'll Learn:Gavin's three-step framework for profitHow to simplify and interpret complex financial reportsGavin's simple formula to increase your profitWhy regularly reviewing profitability, net worth, and cash flow is essential for successLinks and resourcesExplore more at The Profit Analyst and discover Gavin's offerings.Follow Gavin on Instagram here: https://www.instagram.com/theprofitanalyst/Download Gavin's FREE Profit Calculator here: https://pages.theprofitanalyst.com/calculator Hosted on Acast. See acast.com/privacy for more information.

    405: What to do when Instagram feels like a ghost town

    Play Episode Listen Later Jan 29, 2024 9:11


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get 15% off your new Riverside account today. Hosted on Acast. See acast.com/privacy for more information.

    404: How to take your business to the next level in 2024 w/ Natalie Walton (Imprint with Natalie Walton Podcast)

    Play Episode Listen Later Jan 22, 2024 69:05


    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybookUse our code MyBusinessPlaybook to get 15% off your new Riverside account today.I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023.We chatted all things about growing your creative business, I hope you enjoy the listen. Hosted on Acast. See acast.com/privacy for more information.

    403: Stepping into your main character energy in 2024

    Play Episode Listen Later Jan 15, 2024 28:55


    Stepping into your main character energy in 2024In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business.You'll learn:The Main Character Mindset: Discover the mindset shifts needed to embody leading lady energy.Confidence and Competence: How confidence and competence go hand in hand for true success.Unapologetic Authenticity: Embrace your quirks and uniqueness without apology.Magnetic Presence: Learn to draw people in with your captivating presence.Fearless Pursuit: Say goodbye to playing small and boldly go after your desires.Adventurous Spirit: Find the magic and fun in your life journey.Purpose-Driven Action: Understand the power of fighting for a cause larger than yourself.Join me in the 2024 growth plan: laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

    402: 5 Marketing Predictions for 2024

    Play Episode Listen Later Jan 8, 2024 21:59


    Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business.You'll discover:My top 5 marketing predictions for 2024 (and how to implement them for YOUR business)The types of content I'll be testing this yearThe cheap tools you can use to create epic contentMy simple engagement driving CTAsHow I'm leveraging AI this yearJoin my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney)https://pages.laurahiggins.com/2024 Hosted on Acast. See acast.com/privacy for more information.

    401: Quick Win: Next Level Goals

    Play Episode Listen Later Jan 1, 2024 15:51


    Hosted on Acast. See acast.com/privacy for more information.

    353: Merry Christmas from Me! (5 minutes)

    Play Episode Listen Later Dec 24, 2023 1:59


    Merry Christmas from the Team and I. ❤️ Hosted on Acast. See acast.com/privacy for more information.

    352: Goodbye 2023, Hello 2024: How to Reflect, Reset, and Recharge for the New Year

    Play Episode Listen Later Dec 18, 2023 13:11


    Power Down 2023 and Power Up 2024 with This Simple ExerciseIn this Quick Win episode of "My Business Playbook," we're sharing a simple and effective strategy to close out the year on a high note and hit the ground running in the new year so that you can finish strong and start fresh.You'll Learn How To:Reflect on your wins and progress from the past yearLearn from your lessons and use them to your advantageSet intentions for how you want to show up in the new yearDetermine who you want to become and where you want to improveCreate a clear vision for a successful and fulfilling year aheadMentioned Links/Resources:Rest and Recover Workbook - (link to come)Focus Flow Spotify Playlist - Here Hosted on Acast. See acast.com/privacy for more information.

    351: 7 mindset shifts that doubled my business

    Play Episode Listen Later Dec 11, 2023 34:19


    In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success.You'll Learn:7 Mindset Shifts: The crucial shifts that have propelled my business forward.Investing in Yourself: Unpacking why working on YOU is the most important investment for business growth.Behind the Scenes of 2023: A candid look at some of my biggest learnings and experiences from the past year.Join The Next Level Club here: laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.

    350: How to Scale Your Creative Business with the Right Virtual Assistant

    Play Episode Listen Later Dec 7, 2023 44:58


    Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. Today we are joined by Jess Whatman, the Founder & CEO of AgentSync, a company dedicated to helping small business owners scale by connecting them with skilled Filipino virtual assistants.The Good Stuff You'll Learn:The big mistakes people make when hiring and onboarding their first VA and how to avoid them.Common misconceptions about hiring a VA and what you need to know.The types of creative tasks VAs can handle and any limitations they might have.How to find the right virtual assistant for your needsHow to know the right time to hire your first VAReady to take your business to the next level in the new year? Apply to join The Next Level Club here - laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.

    349: How to Scale Your Ecommerce Business with Jay Wright

    Play Episode Listen Later Nov 27, 2023 38:01


    Meet Jay Wright, from Ecommerce EquationJay Wright is not just an ecommerce growth expert, but also a mentor to a community of over 1000 ecommerce business founders. His mission is simple – to give established ecommerce business owners a clear and compelling path to scale, providing them with all the tools, knowledge, and resources they need to succeed, all without being reliant on a third party. Jay has successfully transformed countless online stores into profitable ventures with his proven 3-part system.The Good Stuff You'll Learn:Jay's 3-part system for ecommerce business growthThe #1 thing to focus on in your business (hint: it's not what you think)What sets successful ecommerce brands apart from the competitionThe latest trends in Facebook and TikTok adsThe importance of mindset in achieving business goalsFollow Jay on Instagram: https://www.instagram.com/jaywrightofficial/Follow Ecommerce Equation on Instagram: https://www.instagram.com/ecommerceequation/Apply to work with Jay: https://www.ecommerceequation.com.au/ Hosted on Acast. See acast.com/privacy for more information.

    348: How Cassie went from $5k Months to $23k Months

    Play Episode Listen Later Nov 21, 2023 27:46


    In today's episode, I'm chatting with our rockstar club member, Cassie Daniels. Cassie has pulled off something seriously epic. She's gone from the rollercoaster ride of $5k months with zero recurring revenue to bringing in $23k per month - all in just 10 months!You'll Learn:How Cassie broke free from the feast or famine cycle and hit consistent $23k monthsThe magic of The Signature Offer framework that made her services a no-brainer for clientsThe secret sauce behind The Magnetic Content System that transformed her marketingOur famous Shake the Tree formula that turned her audience into paying customersThe boost in confidence she found to hike up her prices and introduce a recurring revenue modelFollow Cassie on Instagram here: https://www.instagram.com/cassieellen_video/Apply to Join The Next Level Club here: https://laurahiggins.com/the-next-level-club Hosted on Acast. See acast.com/privacy for more information.

    347: Tears, Snot, and Self Doubt: My Unfiltered Business Journey

    Play Episode Listen Later Nov 13, 2023 18:51


    The real, raw, and unfiltered struggles of building a business from the ground up (and what Instagram never shows you)I share a raw and personal story of a particular day that was full of ugly crying, snot and self doubt - and how you can get through the tough days in business.You'll Learn:How to build resilience and persevere through tough times.Strategies for managing the emotional ups and downs of entrepreneurship.Tips for embracing the journey and finding joy in the challenges of building a business.Why Instagram isn't realityWhat I wish I knew when I started my business Want to join me in The Next Level Club? Apply Here Hosted on Acast. See acast.com/privacy for more information.

    346: Mastering the art of public speaking (even if you hate it!)

    Play Episode Listen Later Nov 6, 2023 50:19


    Today we are joined by Annelise McCarthy of Her Speaking Coach.Annelise is a Women's Speaking Coach who empowers women to master the skills of confidence, communication and public speakingYou'll learn:- The biggest mistakes most people make when public speaking- How to ditch filler words like "um" "ah" and "like" for good- Why public speaking is a secret weapon for ALL business ownersVisit Annelise's channels here:http://www.herspeakingcoach.comhttps://www.instagram.com/herspeakingcoach/Looking to grow your creative business? Apply to join The Next Level Club here - laurahiggins.com/apply Hosted on Acast. See acast.com/privacy for more information.

    345: The 5 Levels of a Successful Course

    Play Episode Listen Later Oct 30, 2023 23:59


    So you want to launch a course but don't know where to start? Launching a successful course isn't just about great content; it's a blend of planning, marketing and top-notch delivery. However, most creatives don't see results because they make simple mistakes. You'll Learn: The top 3 mistakes most creatives make when creating or launching their courses The 5 levels EVERY course creator needs to unlock How to stop procrastinating and finally launch your dream course Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN: LINK Want to join me for The Next Level Workshop? https://laurahiggins.com/event Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN

    344: Nailing the journey from freelancer to entrepreneur

    Play Episode Listen Later Oct 23, 2023 16:03


    Join me LIVE in Sydney this November for 1 day only. Join me at 'The Next Level Workshop' - only 9 tickets left. laurahiggins.com/event Can't join live? I have just released a virtual only ticket just for you. Visit laurahiggins.com/event to grab a spot.

    342: Finding Purpose in Your Pain w/ Brad Pedersen

    Play Episode Listen Later Oct 9, 2023 45:21


    Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right! If you've ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad's all about looking at the bigger picture, and after this chat, I bet you'll be too! You'll learn: Why the best business insights sometimes come from unexpected places (like toy stories!). The secret sauce behind sticking around in business for decades. Brad's surprising shift from toys to planet-loving projects – and what it means for modern entrepreneurs. You can order Brad's new book 'Start-Up Santa' here.

    341: 3 Simple Steps to End the Year Strong

    Play Episode Listen Later Oct 2, 2023 12:41


    3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing three down-to-earth steps to help you make the most of what's left of the year. Get ready to finish strong and step into the new year feeling rejuvenated and raring to go. What You'll Learn: Making the Most of Now: We've got three super simple steps to boost your productivity and make these final months count. No fluff, just practical advice you can start using today. How to End the Year Strong and Start the New Year Fresh: Learn how to wrap up the year on a high note and set yourself up for a fantastic start to the next one. Leave any lingering challenges behind and face the future with a fresh perspective. Reverse Engineering Your Goals: Discover the ultimate way to turn your goals into actionable steps. We're breaking it down so you can hit the ground running.

    343: 3 no-cost ways to get clients before Christmas

    Play Episode Listen Later Oct 2, 2023 10:06


    How to get clients before Christmas in your creative business With the holiday season just around the corner, it's time to talk business. In today's Quick Win episode, we're breaking down the dos and don'ts of your Christmas marketing strategy. I'll dish out three common slip-ups to avoid, spill the beans on three budget-friendly marketing tricks, and show you how to turn this festive season into a launchpad for a killer 2024. What You'll Learn: The 3 Big Mistakes MOst People Make in the Lead Up to Christmas: We're starting off with the three mistakes practically everyone makes in the lead-up to Christmas. Let's make sure you're not one of them. Marketing Hacks That Won't Break the Bank: No need to empty your pockets for marketing magic. We're sharing three down-to-earth strategies that pack a punch without costing a cent. Setting Up 2024 for Success: This isn't just about the holidays. We're laying the groundwork for a stellar 2024. Find out how to make the most of this season to catapult yourself into the new year.

    340: The 5 step process to nailing your niche w/ Todd Howard

    Play Episode Listen Later Sep 25, 2023 41:43


    Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of Grow a Niche Business. He helps businesses find out what makes them unique so they can stand out from the competition and attract their ideal customers. Finding your niche is vital for fast growth, creating connections, creating epic offers, and building customer loyalty. What We Cover: The definition and significance of a niche in modern business. Overcoming challenges in identifying your niche. The impact of not finding a niche on business growth. The 5 essential elements to uncovering your unique niche. Insights and tips from Todd's journey in empowering businesses through niche discovery. Connect with Todd Connect with Todd at http://growanichebusiness.com

    339: Client Red Flags

    Play Episode Listen Later Sep 19, 2023 34:22


    In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business. We also chat about: - The importance of recognizing your season and enjoying it. - Separating yourself from your work to avoid taking negative feedback personally. - Being clear on your dream clients and setting boundaries to avoid difficult situations. - Strategies for identifying red flags and resolving issues with clients, including handling bad reviews. Want to join me at my LIVE event in Sydney this November?Visit laurahiggins.com/event for more details.

    338: How to scale your business beyond you with Jack Delosa

    Play Episode Listen Later Sep 11, 2023 38:09


    Scaling your business isn't a random stroke of luck. In this episode, we explore the deliberate strategies and mindset shifts required to scale your business without sacrificing freedom, burning out, or losing your relationships. If you want to take your business to the next level, this conversation is a must-listen. What We Cover: Mindset Shifts for Growth: Join Jack as he shares the mindset shifts he made while scaling his business from 6 to 7 and 8 figures. Learn the powerful lessons that propelled his success. The Value of Constraints: Discover the beauty and value of constraints in business. Jack explains how limitations can spark creativity and innovation. Business and Parenthood: Navigating the demands of business while being a new dad - Jack shares his experiences, challenges, and insights. Challenging Business Headlines: It's time to question and challenge the prevailing business headlines. Gain a fresh perspective on what truly matters in business. Embracing a Beginner's Mindset: Jack discusses the power of embracing a beginner's mindset. Learn how curiosity and openness fuel growth and learning. Get Jack's new book: "Elevate" here: https://www.booktopia.com.au/elevate-jack-delosa/book/9781544542850.html Follow Jack on Instagram here: https://www.instagram.com/jackdelosa/ Apply to join me in The Next Level Club here: https://laurahiggins.com/next-level

    337: 'The Block' Superstar - Kara Demmrich

    Play Episode Listen Later Sep 4, 2023 46:47


    Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone have project-managed, designed or completed over 35 renovation projects. In this conversation, we cover:

    336: Nick Stone from Bluestone Lane

    Play Episode Listen Later Aug 29, 2023 63:56


    This is a throwback episode from my first season of the podcast with Aussie cafe sensation, Nick Stone. Nick is a former AFL player, turned business boss and now runs over 50 Aussie style cafes in the USA.

    335: Knowing when to rebrand

    Play Episode Listen Later Aug 22, 2023 38:32


    I speak with my dear friend, Lizzy Grant for White Point Creative. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag-worthy brand identities and custom Showit websites for online coaches and female solopreneurs. Earlier this year Lizzy and I worked together on rebuilding my website in my new brand. Lizzy is also part of my coaching program, The Next Level Club. If you'd like to start kicking business goals like Lizzy. DM me 'Next Level' on Instagram (@laurahiggins) and I'll send you more info.

    334: Marketing your business with Beyoncé level confidence

    Play Episode Listen Later Aug 14, 2023 49:22


    Marketing your business with Beyoncé Level Confidence Today I'm the one being interviewed. Fun! I'm interviewed by my friend Renee Warren from We Wild Women. We chat all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence. In this episode, you will learn about: When to know it's the right time to rebrand The power of personal branding Frameworks for your customer & sales journey Why you should resist the urge to “go viral” (and what to do instead)

    333: The Complete Guide to Stand Out Instagram Reels

    Play Episode Listen Later Aug 7, 2023 49:46


    Unlock the Power of Instagram Reels for Crazy Growth and Sales In this episode, we're diving deep into the world of Instagram Reels and why they matter more than ever! Get ready to discover how Reels can elevate your business, increase engagement, and boost your sales. Joining us today is the one and only Alisha Marfatia, crowned “the reels pro” by Instagram (yes, that's the Instagram itself!). Alisha is an energetic and deeply passionate entrepreneur who has taken video marketing to a whole new level. What We Cover:Get in the game: Alisha spills the beans on how to start with Instagram Reels right away, even if you think you've missed the boat!Finding your magic: Discover how to find and unleash YOUR unique style with Instagram Reels.Reel in the money: Alisha reveals her secrets to making serious moolah with your Reels.Views, engagement, traction - oh my! Unlock the surprisingly simple tips to get more eyeballs on your Reels and skyrocket your engagement.Rethink viral: Learn why going viral isn't the ultimate goal for Reels success.Closing the deal: Unveil the #1 thing you're missing in your Reels that could be costing you valuable sales. Follow Alisha on Instagram here: http://www.instagram.com/thesocialimpact.co Check out Alisha's website here: http://www.thesocialimpact.com

    332: How I am prioritising REST in my business and life!

    Play Episode Listen Later Aug 1, 2023 18:41


    I really wanted to share something a little bit different today. I've been thinking a lot about busyness. So today I just wanted to talk to you about how you can identify the best way to spend your time so that you aren't caught in the busy trap. So this is for you if you have felt overwhelmed, if you have felt like you're kind of spinning your wheels and you're really struggling to know how to get out of this busyness loop. If that sounds like you, you are going to love this conversation because I'm talking about how you can achieve more by doing less. Now you might listen to that and think, oh, you know, that feels like a pipe dream.

    331: How to Design Your Ideal Week

    Play Episode Listen Later Jul 26, 2023 29:05


    330: How to build a stand out personal brand w/ Matt Purcell

    Play Episode Listen Later Jul 17, 2023 49:43


    How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a creative and content agency for personal branding, social media, podcasts and brand campaigns. Matt is known as "The Personal Branding Sensei" In this conversation we dive deep into...

    329: The fastest way to grow your social media without spending a cent

    Play Episode Listen Later Jul 10, 2023 20:18


    In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimately, convert more of your dream clients. You'll walk away with:

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