The Unstoppable Ecommerce Podcast

Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity. Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity. In this episode of the Unstoppable eCommerce Podcast we chat about Wayde’s journey from art as a hobby to becoming a full time artist. Since Wayde completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week. Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at https://unstoppableecomm.com/waitlist. Episode Highlights: Journey from Etsy to Shopify (1:06 - 5:45) Using Art for Advocacy and Identity (5:45 - 15:50) Stepping into Full-Time Artistry (15:50 - 17:24) Collaborations with Big Brands (17:24 - 21:18) Importance of Personal Branding on social media (21:18 - 22:28) Encouragement to Take Creative Risks (22:28 - 23:15) The Power of Self-Nomination and Community Support (23:50 - 24:46) Wade’s Plans to Open a Community Art Space (25:47 - 29:59) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business. We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques. We also chat about trade shows and practical solutions for selling wholesale through platforms like Shopify, emphasising the need for a strategic approach to ensure profitability and sustainable growth. We delve into the intricacies of wholesale business operations, focusing on payment terms, consignment models, and the use of Shopify apps to streamline processes. We discuss the importance of establishing clear payment terms with wholesalers, the potential pitfalls of consignment agreements, and the various Shopify apps you can use to run wholesale without Shopify Plus. Lastly we discuss Shopify Plus and when it makes financial sense to make the transition to the premium plan. About Bec Bec’s tech journey began a decade ago at Xero, where she saw firsthand how much growth can be achieved by bridging the gap with technology for small business owners. Bec immersed herself in the disruptive tech environment, and gained invaluable insights into international markets and witnessed the rapid transformation of a start-up into a global powerhouse. Today, as a seasoned cloud software specialist, she guides businesses in leveraging robust cloud technology platforms to enhance efficiency and gain deep insights into their performance. With a solid background in accounting, Bec understands that businesses need to do more than just generate revenue—they also need to maximise profitability. Episode Highlights: Understanding the Shift to Wholesale (00:00) Pricing Strategies for Wholesale Success (02:57) Finding Wholesalers: Strategies and Platforms (05:59) Building Strong Wholesale Relationships (08:53) Marketing to Wholesalers: Best Practices (11:59) Navigating Trade Shows for Wholesale Opportunities (14:59) Selling Wholesale through Shopify: Low-Cost Solutions (17:57) Understanding Payment Terms in Wholesale (21:19) Exploring Consignment Models (27:08) Leveraging Shopify Apps for Wholesale (29:31) Transitioning to Shopify Plus for Growth (35:34) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I provide insights into the authenticity and relatability this style can bring to eCommerce. I also emphasise the importance of testing and understanding brand identity when considering this marketing strategy. Episode Highlights: Introduction to Ugly Marketing (00:00) Examples of Successful Ugly Marketing (05:48) When Ugly Marketing Might Not Work (10:55) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast, I delve into effective strategies for maximising post-sale opportunities in e-commerce. I discuss the importance of educating new customers about the brand, enhancing their experience, and building loyalty through personalised communication and feedback. I also highlight the significance of analysing sales performance to shape future strategies and implementing loyalty programs to retain customers. This discussion provides actionable insights for businesses looking to capitalise on their sales events and cultivate long-term customer relationships.   Episode Highlights: Maximizing Post-Sale Opportunities (00:00) Enhancing Customer Experience and Feedback (06:10) Analyzing Sales Performance for Future Success (12:05)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  In this episode I'm joined by Kimberley Roberts-Salee. As the Head of Marketing and Communications for Cyber Wardens,Kimberley  is passionate about raising awareness around the importance of small business cyber security and empowering small business owners and employees to increase their cyber resilience and learn how to stay safe online.  Kimberley shares the 3 main types of cyber crimes small businesses are affected by and how to avoid them.  If you do anything online, this is an episode not to be missed. About Cyberwardens:  Funded by the Australian government, the free Cyber Wardens program is a short online course for small business owners and employees.  Cyber Wardens teaches you quick wins and practical tips to boost your business's cyber safety. You don't need a tech background - the course is jargon-free and delivered in simple and accessible language.  Enrol today: https://cyberwardens.co/unstoppable  If you prefer to learn through live engagement with a Cyber Wardens educator, register for the Cyber Wardens Foundations webinar. The webinar is your chance to complete your training through interactive learning and ask questions during the Q&A session.   Episode Highlights: Introduction to Cyber Wradens Program (2:26) How does Cybercrime affect small businesses? (4:07) Three kinds of cybercrime biggest risk for small businessesBusiness email compromise (7:00)Fake Invoice (9:50)Online Banking Fraud (11:14) Cybersecurity red flags and warning signs (11:47) Common habits that make anyone vulnerable to Cybersecurity attacks (17:01) Social Media hack (25:40)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  Without trust, customers are unlikely to make a purchase, regardless of product quality. I share actionable tips for building trust, such as creating a professional website, showcasing customer reviews, and offering clear return policies. I also encourage you to stand behind your brands and ensure your website conveys credibility and reliability.   Episode Highlights: Building trust in eCommerce (00:00) Creating a professional online presence (02:53) Enhancing customer assurance with policies (06:00)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast I share five easy to implement, effective strategies to boost website conversion rates. I emphasise the importance of simplifying navigation, enhancing product descriptions, building trust through badges and reviews, using high-quality images, and ensuring mobile-friendliness.  Each tip is designed to improve user experience and ultimately increase sales.   Episode Highlights: Introduction to Boosting Conversion Rates (00:00) Simplifying Navigation for Better User Experience (02:16) Enhancing Product Descriptions (04:00) Building Trust with Badges and Reviews (04:59) Importance of High-Quality Images (05:57) Ensuring Mobile Friendliness (07:14)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions.  Spoiler alert! Driving traffic to a website is futile if the site is not converting visitors into customers. I encourage you to focus on your website's performance before spending any money on traffic.   Episode Highlights: My first eCommerce business (00:00) The costly mistakes of early entrepreneurship (03:00) Understanding your conversion rates (05:52) Optimising your website for conversions (08:50)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode of the Unstoppable eCommerce Podcast I chat with eComm Ignitor Alum, Jodi Benjamin from Life Of Colour. Jodi shares her journey of building an Australian art brand from scratch, discussing the challenges she faced, the importance of community, and her strategies for marketing and product development.  Jodi emphasises the significance of mindfulness in her products and how her business has evolved over the years. Jodi also talks about her team dynamics, outsourcing, and her definition of success, while offering valuable advice for aspiring entrepreneurs. Jodi is an Alumni of our eComm Ignitor Program.   Episode Highlights: Journey of Life of Colour's eCommerce Growth (02:51) Building a Community and Brand Awareness (05:48) Product Development and Opening Up to New Audiences (08:56) Marketing Strategies and Advertising (12:00) Team Dynamics and Outsourcing (15:01) Success and Future Goals (17:58) Advice for Aspiring Entrepreneurs (20:59)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Congratulations on purchasing an eCommerce business! Now the purchasing negotiations are over and it's all yours, what should you do? In this episode I answer a question from Christine Law “What should I do after buying an eCommerce business?”.  I discuss the first steps after buying an eCommerce business, how you should communicate with the existing customers, which tech to review and how to find areas for optimisation and growth. If you've bought an eCommerce business and want to upskill in eCommerce marketing join the waitlist for eComm Ignitor now, doors open soon. Have a question you'd like Karyn to answer on the Podcast? Submit it at https://unstoppableecomm.com/podcast-question    Episode Highlights: Steps to Take When Buying an e-Commerce Business (1:48) Understanding the Business Model (2:00) Learning the Tech Stack (2:21) Making Data-Driven Decisions (2:59) Communicating with Customers (3:23) Tracking and Measuring Everything (4:41) Speaking to Your Accountant (5:50) Identifying Opportunities (6:26) The Ecomm Growth Formula: “4 Keys to Increase and Grow an Ecommerce Business” (6:44) Conversion Rate Average Order Value Start Driving More Traffic Get Your Customers to Buy Again Investing in Your Learning (10:42)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

12 years ago, Chronic Fatigue Syndrome knocked Amy Crawford off her feet. It was a major curveball that changed everything in her life. She had to leave her corporate career and start over at 40.  But as she healed, she discovered a healthy, holistic, and joy-seeking lifestyle that there was no turning back from. Amy started to learn about whole foods, mindfulness, and how to conquer her self-doubt and limiting beliefs. She qualified as a health coach, hypnotherapist, EFT and CTC therapist, and supported women and children for over a decade in her therapy practice. Fast forward 10 years, Amy started an eCommerce business, The Holistic Ingredient selling her own marine collagen, greens and maca blends and a curated range of holistic lifestyle products. In this episode Amy shares the journey from starting an Instagram account and blog in the early days, sharing food photos before it was cool, being an early influencer for other brands and how she then transitioned into product manufacturing and curating a store of other people's products that aligned with her lifestyle.  Amy enrolled in the eComm Ignitor program in June 2022 and has since increased her website conversion rate from 0.5% to over 2%, increased her average order value by over 25% and grown her revenue by 500%. Amy shares what is working right now in her business and what she does to drive growth in her sales.   Episode Highlights: Amy talks about how the Holistic Ingredient started. (2:39) How long did it take for Amy to introduce the Holistic Ingredient? (5:31) How does Amy Decide what goes in the store and what doesn't? (13:24) Amy's take on why people buy her product? (14:10) The Most Important Marketing Strategies in Achieving Growth. (15:20) Amy Gives Advice on how to grow your business. (28:25)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Corine Raymond submitted a question for me to answer on the podcast “Is it a waste of money to pay a fee of $4k to show you the ropes of Ecommerce, a training course”. In this episode I'll give you my answer!  I have invested in many courses and mentors over the past 13 years to help me grow my business. Some have been amazing, and some have been a terrible waste of time and money. I break down how to decide if it's a good investment for you and how to do your own due diligence. Investing in a mentor that's a great fit for you can save you time, shortcut your success and give you a clear strategy to achieving your goals.  I hope you can find someone who aligns with you and your brand to help you grow and scale your business. If you vibe with me and you'd like a mentor for your business, check out eComm Ignitor, my 12 week live small group coaching program to help you grow and scale your eCommerce business. Hurry, doors close Friday April 26. https://unstoppableecomm.com/ecomm-ignitor   Episode Highlights: Karyn Talks About Her First eCommerce Business. (2:48) Investing can definitely save you money in the long run. (6:06)  Being an eCommerce Owner can be lonely. (9:34)  Karyn's take on “ Is it worth spending money on an eCommerce training course.” (10:55)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig!  After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!)  In this episode Elise shares her business journey and how she's grown not one business, but 2 all while having 3 kids along the way! Elise shares tips on what she does when she's not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera. We also chat about what it's been like to move the business home from a warehouse to her garage.   Episode Highlights: When did Spruce Craft Co Started? (1:37)  Biggest Growth in the business. (4:08)   What is Spruce Craft Co all about? (5:12)  Elise takes on paid adds strategy. (16:46)  Elise talks about her Facebook Group. (19:10)  Elise talks about what she love most about her business. (24:24)  One tip/hack that Elise use in her business. (25:09)  Elise Vission For her business. (26:44)    Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

When Facebook ads don't perform as we'd like, sometimes it can be hard to know what's going wrong.  In this episode I've broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking. With so many variables it is important to deep dive into your stats so you know what's working and what's not. Then you can optimise and keep going. Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them. If you'd like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge. Episode Highlights: How to troubleshoot Facebook Ads if things aren't going as planned? (1:50) Soft Stats for Your Facebook Ads (2:08) CTR or click-through rate (2:22) CPC or cost per Click & CPM or cost per mention (2:34) Facebook Ads as an Auction Process (2:59) Check your conversion rate (6:14) Pricing issue (7:49)  Lifetime value of your customer (8:38) Pixel and Data (10:04) Test up the different creatives that you use (16:15) Tracking (16:46)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Anita Siek is a lawyer turned serial entrepreneur. She's a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . We discuss your brand voice and how you can find yours, *hint* it's not “conversionational”. Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them.   We even talk about ChatGTP and how you can use it to improve your copy.  This is a must listen episode for all brands. Episode Highlights: What is Word Fetti? (1:27) What made Anita Siek transition from law to business strategy? (2:34) How can someone make their brand and product stand out? (7:28) What's your brand voice? (14:30) How do we find our brand voice? (16:22)  Mistakes people make when writing a copy (19:38) What can you put in your email to stay in touch? (25:01) Tips for Writing Ad Copy (29:43) How does Anita feel about using Chat GPT? (32:43)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list. Today I'm joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts. We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who's overstepped the line when it comes to infringing their IP. We discuss how you can protect your products and designs from being copied and what to do if they are. Communication is so important when it comes to ensuring your customers know where they stand with you. So if you've got your refund policy hidden away in fine print and nowhere else on your website, this episode is a must listen for you.  Riz has also kindly provided a special 15% discount on Foundd Legal's amazing eCommerce templates when you use the code “UNSTOPPABLEECOMM” at checkout.     Episode Highlights: What do we need to be aware of with the Law? (4:39)  The Dont's In Using Templates (10:34) What Do We Need To Consider When We Run A Competition? (14:17) The Do's And  Don't's  In Sharing Images Online (18:05) What's a  Patent And When to Patent Your Product (22:21) What Can People Do To Protect Their Products From Being Copied? (24:34) What is something That Most People Do Wrong Online? (30:14)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Introducing Paige, aka The Product Stylist!  With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.  In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience,  gain trust and ultimately answer all their questions so they feel confident purchasing from you. Paige also shares her top tips for getting photos ready for the Christmas holiday season.  Paige is an absolute wealth of knowledge on photography and styling and I'm so grateful for all the gold she shares in this episode.   Episode Highlights: How Paige Noelle Got Into Photography (1:30) The Importance of Product Photography (4:01) Types of Product Photos We Need (9:20) Types of Product Photos- 1. Lifestyle Imagery (10:19) 2: Stylized Imagery (17:59) 3: Classic Imagery or E-commerce Shots (22:31) Preparing for Seasonal Images (27:33) How to Get Ready for a Photoshoot: Tips for Working with a Photographer (33:31)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry. The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.  There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it's a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it's a successful one. I've also put these ideas together in a free guide for you which you can download here.   Episode Highlights: Why Should You Collaborate? (3:11) Find A Brand That Has Similar Size To Yours. (6:45) Conduct  Giveaways (9:06) Giving Blatant Oppurtunity For Them To Unsubscribe. (10:50) Creating Bundles. (11:54) Swapping Products Of Each Other (12:16) Creat New Products With People (13:54) Constantly Getting New Creative (15:02) Run A Paid Promotion With Another Brand (16:50) Be Clear On Whats Your Goal For THe Collaboration (17:28) Always Have An Agreement Or Contract In Place. (18:52)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author. As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.  Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia.  I'm thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and how you can use your intuition in business.  Brigit started Biddy Tarrot way back in 1999 by learning HTML to be able to code her website. She's seen 24 years of advancements in technology and marketing and shares her journey with growing a 7-figure business. We chat about her first hire and what her team of 15 looks like now, including the importance of outsourcing what you can to avoid overwhelm and burnout. We do a live Tarot reading to share just how easy it can be to use Tarot as a reflective tool for your business.    Episode Highlights: What was that first hire? (7:10) Organic Traffic is still the biggest traffic source (9:25) The advantage of having your own business (15:49) Being Intuitive In Business: How To Start That Process (16:49) Tarot Can Be Used As A Reflective Tool (22:00) How did Brigit  get herself  and  her brand out there? (26:30) Is Blogging Dead?  Repurposing content into a blog. (27:50) How Did Brigit Kept Her Business For so Long? (30:45) Brigit's Take on  to anyone who's thinking of starting an online business. (34:30)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.  With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront. Don't be fooled - “dis” isn't for disability it's for DISRUPTION. disinfluencer is Australia's first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space. Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing.  In today's episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations.   Episode Highlights:  What is disinfluencer (2:33) The fashion industry for people with a disability (3:53)  Reason behind disinfluencer(5:48)  Making your product more accessible ( 16:36)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

When was the last time you audited your whole business? Do you know exactly how much time you're spending on each aspect of your business? How much money you're spending across all your expenses? Is your brand consistent across all platforms and collateral? In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand. Let me know what you're going to audit first.    Episode Highlights: Where you're spending all of your time? (2:10) Which System To Streamline and Save Time (4:51) Batching Your Content (5:37) Outsourcing Task Through A Virtual Assistant (6:40) SOP (Standard Operating Procedure) (7:07) Managing Your Business Expenses (8:01)  Check all the subscriptions that you've got. Do you need them? (10:14) Consistent Branding : Do You Have A Consistent Presence? (11:21)  Updating Your Website (13:47)  Level Up Your Brand : Getting A Proper Branding Guidlines (15:04) Finding An Ecomm Business Buddy To Audit Each Others Business (16:51)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Prepare for the new financial year with my Pathway To Profit.  These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year. In today's episode I'll walk you through each pillar and what you need to get in place to ensure your best year yet.   Episode Highlights: Profit Planning (3:13) The audience (7:47) Messaging (8:54) Traffic Ready Website (12:57) Content Creation (14:37) Email (15:50) Facebook advertisement (19:04) Optimize & Scale (20:45)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels.  In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way. Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable lessons Amy has learned and gain insights that will inspire and empower you on your own eCommerce journey.   Episode Highlights: What is "Confetti Rebels" (2:36)? How did Amy  get into the clothing business? (3:37) The benefit of having a big community in social media (6:31) A beginner's guide to growing your business (9:26) Creating consistent content (17:18) Learning things yourself, investing in oneself (35:18)   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

The oppressive status quo is something Louise refuses to swallow. This mumma-bear won't stop until she's changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It's no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs.  Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural inclusion, diversity, and equity work for entrepreneurs.  Louise works with business owners to help you align with your values of inclusion, accessibility, equity, and diversity. She helps you to create an open, welcoming, inclusive and safe for marginalised people. In today's episode we discuss how you can acknowledge your privilege, address your biases, and be a socially responsible brand.  We discuss the difference between equity and equality and how you can be a more equitable business.  To find out more about Louise's upcoming membership and join the waitlist here   Episode Highlights: The definition of Equitable Business [02:47] Two parts of racism [04:32] Ways to make eCommerce inclusive [07:20] Actionable steps for inclusivity [08:56] Cultural Appropriation  [22:30] Collaborating with Artists [26:59] The Beauty of being a role model [30:10]   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one. Tania didn't just go out and create yet another mascara though, she disrupted the fashion industry with Australia's first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case.  In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs. Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business.   Episode Highlights: What does Tanya sell [02:08] History of Tanya's business [04:19] The nitty gritty to introduce the products [07:08] Disrupting the industry [10:50] 4 years experience in the Industry  [20:16] Knowledge is Power [22:22] Doubts and regrets [23:40]   Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE)  So do you know what your brand values are? If you do, are you telling your community enough? Today's episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available.  Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.   Episode Highlights: Facebook Challenge [00:40] Market values research [01:54] eCommerce for financial freedom [03:32] Showcase sustainable practices   [05:52] Ditching Plastics [07:31] How to start your business [22:19]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Thinking about running Facebook ads for your eCommerce business but not sure if you're ready?  Maybe you've already started but you're not getting the results you'd like. In today's episode I'm breaking down what you need to have in place before you are ready for Facebook ads. These simple things will help you avoid wasting money on ads that are not destined to succeed.   Episode Highlights: Facebook ads for eCommerce business [01:25] More traffic doesn't mean more sells [02:24] Facebook ads for data [04:37] Facebook ad challenge [09:26]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That's where her idea for the Hackerlily hip surfer was born. From there it was an 18 month journey to bring her idea to market.  Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready. The Hipsurfer even won an award before it was available for sale!  If you have a product idea this is an episode not to be missed.   Episode Highlights: What is Hackerlilly [01:35] The Significance of  Community in eCommerce [06:54] Putting your face behind the brand [11:11] Using vulnerability as strength[15:28] Building subscribers [17:45] How to start your business [22:19]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Who doesn't love free website traffic? Especially when it's coming from people who are looking for what you have to sell. Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month. In today's episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird. We're chatting all things eCommerce SEO and she's sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics.   Episode Highlights: What is SEO [01:12] The Importance of SEO in eCommerce [03:26] Website Optimization [04:36] The relevance of product brand name [07:24] Common mistakes eCommerce brands makes  [10:35] SEO for Shopify [14:08]  Recommended apps for shopify users [15:37] What is Meta description [19:11]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy.  Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro' she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.  Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram. We discuss what's working right now on Instagram and how things have changed over the last 6 months. I also get Alisha's opinion on the new paid verification from Instagram and Facebook. If you're using Instagram for your eCommerce business this episode is a must listen.   Episode Highlights: What's Instagram SEO [01:38] How to make your brand searchable [07:32] Keeping audience on the platform [16:52] Things to do to add Instagram SEO [18:12] Phone VS Computer  [27:41]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

You've probably found yourself thinking before, things are slow, maybe I'll go on sale? But are you actually doing your brand more harm than good? Today's episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale.  I'm talking about the pros and cons of sales and how you can revoke your brand if you've gone on sale too often. Episode Highlights: Why Merry People won't go on sale [00:57] Reasons to not go on sale [03:40] Things to do when on sale [08:24] Grow your email list [13:01]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Please excuse this short interruption to our regular schedule! This week is Facial Paralysis Awareness Week (yep, there's a week for everything!) so I thought I would share my personal journey with Bell's Palsy and how it affected me both personally and with my business. I developed Bell's Palsy in 2021 shortly after the birth of my baby girl. Having already had Bell's Palsy when I was just 10 I knew exactly what it was when it hit, but thought it would go away just as quickly… it didn't!  I'm one of 5% of people who suffer from Bell's Palsy that it doesn't go away for - lucky me!  It has affected me physically, but mostly mentally. In today's episode I'm pulling back the curtains on what life was really like with a newborn and a half paralysed face and how I've grown my confidence back over the last 2 years. Don't worry, I'll be back with more eCommerce marketing tips next week! Episode Highlights: How it started [01:13] Validating thoughts and Feelings [08:40] Side Effects of Bell's Palsy [10:55] Treatment [12:30] Coming terms with Bell's Palsy  [21:24]   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Like many new mums Lauren spent her maternity leave thinking of ways she could avoid going back to her old day job. She wanted to create a business that would allow her more flexibility and more time at home with her family. With a background in graphic design and a love for boho-luxe babywear and accessories Billie & Byron was born.  What started out as a side hustle has now become a thriving 6-figure business. Lauren shares with us her journey from mum on maternity leave to successful business women and everything she had to learn along the way from product manufacturing to hiring staff. We chat about the need to let go of perfectionism and what you can outsource in your business to free up time. Lauren shares some amazing wisdom from someone who's built a business from scratch and learned many lessons along the way. Episode Highlights: When did the business start [01:24] Billie & Byron products [02:28] The process of building Billie & Byron [06:35] The Growth of the business [11:33] Managing Business as a perfectionist  [18:51] The Vision of Billie & Byron [22:19] Integral part of Growing a business [26:42]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In today's episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy. Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great. After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical locations across Victoria and Queensland. Tara shares her insights into how she grew the business, the staff she hired along the way to support her vision and how she celebrates diversity and inclusivity at the core of her brand. Tara has been extremely generous with her knowledge and sharing great tips for inspiring eCommerce businesses and fashion brands.  Episode Highlights: All about Proud Poppy [01:16] Proud Poppy as a community first store [04:26] Normalizing Diversity  [07:08] How Proud Poppy got started [12:37] Recreating confidence in women's clothing [15:20] Lessons what she learned  in 3 years [17:38] Advice for new entrepreneurs [28:51]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

When running your Facebook ads it can be hard to know what's working and what's not. In today's episode I'm breaking down how to read your Facebook ad results so you know which ads to leave on and which ads to turn off. I'm also discussing where else I look for reporting other than Facebook to ensure you're making a positive return on ad spend. I'll take you through the common reporting lingo and what it actually means along with the benchmarks you should be hitting to ensure a great return. Facebook ad reporting has not been the same since Apple's iOS 14.5+ updates but I'm letting you in on how I estimate return on ad spend for my clients so they can make educated decisions. Episode Highlights: Tracking marketing ads back then [01:53] FB ads reports missing [03:17] what to be aware of [10:14] Things to do when ads aren't performing well [17:23] How should you actually spend for FB ads  [19:09]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt.  Now that the dust has settled on the changes and it's become the new norm I wanted to share what's working right now with Facebook audiences.  I'm sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences are working best right now for my agency clients. Episode Highlights: Social Networking Sites tracking [03:05] The Different Audiences and the Effects [03:26] To build Interest Profile [06:50] The Power of look-a- like audience [08:10]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode I'm joined by Klaviyo Gold Master partner Anna Skaroupka from Email By Design.  Anna shares her tips for how to get more email subscribers on your list and then what to do with them once you have them!  We discuss how often to email your list and the must have email automation campaigns every eCommerce business needs. We deep dive into welcome sequences including how many emails they should have and what each email should contain. Anna shares some juicy tips for increasing your email open rates and how to split test different subject lines. This episode is a must listen for anyone wanting to generate more revenue with their email marketing.  Use code “Unstoppable” to save 10% on Set Up Services or Training Hours with Email by Design. Episode Highlights: Is Email Marketing still relevant [01:49] The reason why Email Marketing is powerful [02:37] Why choose Klaviyo [03:42] Must have automations for eCommerce store [06:03] What to email on your list [13:39] Tips for Email Marketing [21:04] What is Split Testing [22:45]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

So often you  get caught up being so busy in your business, but are being productive?  What's the difference?  Did you know productivity to one person is totally different to another? One major step I've taken in my business this year is to hire an accountability coach to ensure I'm productive with my time. My goal is to get more done, in less time so I have more free time to spend with my family. The Productivity Queen herself has been worth her weight in gold and such an amazing asset for my business so I just had to get her onto the podcast to share her tips with you too. We discuss tips, tools and techniques you can use to be more productive in your business and get those tasks done that you keep putting off.  Work smarter, not harder by being productive with your time this year. Episode Highlights: Reinframe actions to keep the business forward[04:54] What it means to be productive [06:38] The Importance Self care [11:36] Tracking your time [21:36]  Outsource to save time [26:57]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Happy New Year! Welcome to 2023 :)  If you listened to the previous episode on how to review your business, I hope you've had a chance to reflect on 2022 and really review what worked for your business, and what you'd like to change this year.  One of the hardest parts of goal setting can actually be working out what it is you want. In this episode we're breaking things down to figure out exactly how much you need to earn this year in your business and personally to live the life you want. We'll then break down exactly what action you need to take to make it happen in 2023.  This is an interactive episode so be sure to download the workbook and calculator so you can follow along. Episode Highlights: Money Equals Choices [03:05] Let's talk about financial goals [02:24] Money Mindset Book Recommendations [05:18] How to set a financial goal and scale your business [06:07]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Wow what a year it's been! In this episode I'm going to walk you through how to review 2022 for your business and look at the things that actually matter and those that will help you have an even better 2023. It's always mixed emotions when I get to the end of a year. There's the exhaustion, I'm sure you're feeling it too. Everything seems to all come at you at once and the list of things you wanted to get done before the end of the year seems to get bigger while the days left to do it are disappearing quickly. Then there's the excitement for next year and all the possibilities, but somehow the excitement soon turns to overwhelm  - I think because you realise you may not have gotten everything done that you wanted to this year.  So to start with how about we just give ourselves a break yeah? It's been a big year and we tend to focus on all the wrong things at the end of the year. So if you're focusing on all the things that didn't go to plan, all the things you want to do better next year, all the things you haven't gotten done I want you to take a moment to shift your focus.    What went well I want you to write down 20 good things that happened this year. Once you get to 20, see if you can make it 30, then keep going and make a list as long as you can. See if you can get to 52 so there's one for each week of the year.  It's easy to focus on all the negatives and things that could be better but when we force ourselves to stop and reflect we can start to remember all the awesome things that happened this year. Now these don't all have to be about your business. Maybe you were able to take a long weekend off and get away with the family, maybe you worked less this year, which is a win in itself.  Perhaps you were able to make your kids swimming carnival or assembly, maybe you and your significant other went on a date night! That's one thing I want to do more of next year, but all the ones I got in this year are going on my list.  For your businesses think about what you did this year, did you launch a new product? Hire a staff member? Move premises? Outsource something? Post to social media more than last year? Build your email list?  Send regular emails?  Put it all on your list.  Don't forget the big things too, did you win an award? Have a record month? Or even a record year? I was talking to one of my ad clients last week and said congratulations on joining the 6 figure club as she'd done over $100,000 in her business for the year and she went “oh yeah” like she hadn't actually noticed. That's the thing about goals, ambition, growth. We are always striving for the next thing and we forget to celebrate when we achieve what we set out to do, we're too busy striving for the next thing. And there is nothing wrong with constantly increasing your goals and moving forward, but it's important to stop and celebrate your milestones, all your little wins, otherwise you're constantly striving and will feel as though you're never getting anywhere.  So if you got your website live this year - congratulations! Celebrate!  If you made your first sale this year - Good on you - celebrate!  If you had your first $1,000 month, or your first $10,000 month - hell yeah - celebrate!  If you had your first 6 figure year - awesome - you guessed it, celebrate!  If you had your first 6 figure month, which some of our students did - AMAZING! Celebrate that like crazy! You're on your way to a 7 figure business!  And if you hit the 7 figure mark this year - YES! Go you! High fives all around, I hope you stopped to celebrate and if you didn't - do it now.  One day the things you will strive for today will become your new normal. A $10,000 month will be OK, whereas right now it may seem amazing. Then down the track you'll feel the same way about a $100,000 month if you choose to grow that big.  I used to be the person who never celebrated but then it made that achievement seem so insignificant that I really didn't have the purpose behind hitting my next goal. These days I set a reward for each goal I set. Rewards can be anything you like - maybe you treat yourself to a nice piece of jewellery, or a date night at a nice restaurant, a massage or a weekend away. It can be anything - but it must be something you want. Something special. Then when you're setting your goals for your business in 2023 set a reward for each one. The bigger the goal, the more effort required, the bigger the reward.  So if you hit your monthly revenue goal you know exactly what you're going to do to celebrate and it will help drive your motivation to get it done. Years ago when I first hit 6 figures in my business I didn't do anything, then I was in Melbourne with a girlfriend and we went past a Tiffany store (we don't have those in Tassie) and I said stuff it I'm going to celebrate my 6 figure year and I went in and bought myself the only thing I could afford in the shop which was a $200 necklace. At the time that was huge for me to spend that kind of money on myself, especially on something like jewellery. But now every time I wear it I remember that I earned that necklace and that I bought it for myself. So once you've finished celebrating all the amazing things you have done in 2022 please take a photo and share it with me on Instagram - or better still post it to your stories and tag me - that way you can share your wins with everyone and encourage others to do the same. Before you start making your goals for 2023 I next want you to answer a few questions about this year.   What can you outsource? Firstly let's look at what you're doing in your business, and perhaps what you could be getting others to do for you. Write down all the things that you enjoy doing in your business - it may be that you like making the products, or taking the photos, or creating content. Write them all down.  Then write down all the things you don't like doing in your business. ANything that makes you cringe when you think about having to do it - it may be the graphic design, your bookkeeping, posting to social media or packing orders. There's no right or wrong answers, it's what you personally enjoy and don't enjoy in your business.  Then take the list of things you don't like doing and split them up into 2 columns. The first column is all the things you don't like doing, but are good at. Then the next column is all the things you don't like doing and you're also not good at. Now when you're looking towards the new year your goals should include starting to outsource some of the things in the second column. If you don't like doing these tasks and you're not good at them then you're not doing you or your business any favours by doing them.  Once you've managed to outsource everything in that column then look at the first column to outsource things just because you don't enjoy them, even though you're good at them. Be sure to write a list of all the things you do enjoy as well. Again you can split this into things you are good at and things you aren't. Those things you enjoy but aren't necessarily good at - perhaps you can find some training on them in the new year so you can continue to do the things in your business that you enjoy, but ensure that you are helping your business grow by doing them well.   Reflect on your numbers Take a look at your sales. How did they compare to previous years? Which month was your best? Which month was your slowest? Which product sold the best? Which was the worst? What was your profit margin for the year? Which products made you the most profit? Which promotions worked well, which ones didn't? Why?  What was your return on investment for all your marketing efforts this year? Take a look at how much revenue you made all year, then divide it by how much you spend on marketing - including all your paid advertising. You want to make sure that what you spend is less that the profit you make on the revenue to ensure you're making money. And the last financial question is how much did you pay yourself?  Now in Australia we're only half way through the financial year so if you're not happy with some of the answers there is still time to change them before the end of the financial year.   Deep dive your data Look at your website traffic in Google Analytics. Where was your traffic coming from? Who were your audience? What gender are they, how old are they? Which audience converted the best? What was your overall conversion rate? What was your average order value? Sometimes we think we know the answers to these questions so we don't bother to check. But things can change, content you put out, photos or videos you use can attract an audience different to who you thought, so you need to check in every now and then and make sure you're attracting the right audience. If you're a list lover, another list you can write is all the things you learned this year. My first year in business I was 24, and I lost so much money... But looking back I call it my uni degree as I learned so much. So even if things didn't all go to plan this year, what did you learn? It's important to take stock of all the learnings, that way it wasn't a failure as you learned something. It may have been about you, about your customers or about your business. You may have learned which days not to send your emails, when the best time to have a promo is, which times to avoid, which promotions work for your audience, which don't. You may have learned about a new product your customers would love to see from you, or something you thought would be a great idea and you learned it wasn't. Anything at all, big or small, write it down. Start to think about what you want your business to look like in 2023, when you write these lists this time next year, what do you want to be on there, what do you want to be different? Join me on the next episode as I help you plan your goals for 2023 and create a strategy to achieve them.  Have a very Merry Christmas and please give yourself some time off to rest and recover and celebrate everything you have achieved in 2022.  Thank you once again for supporting Unstoppable eCommerce in 2022. I can't wait to help you become Unstoppable in 2023. Episode Highlights: Ask me anything [01:34] List down the good to shift focus [02:24] Celebrate the little things [05:04] Share your success stories with us [07:41] Strategy to imrpove the business and maximize time [08:18]  Ways to track your data [12:06]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Influencer marketing is a rapidly growing industry for brands and creators.  But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them? Today I'm joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand.  Danielle is the Co-Founder & CEO of Scrunch, a global analytics and education platform for Influencer Marketing.  Scrunch launched in late 2014, and since then has raised $3 Million in capital, built a world-class team and launched a SaaS platform in Australia and the US, setting up HQ in Brisbane, Australia. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of Amazon, Deliveroo, NewsCorp, Publicis Mojo, Under Armour, Youfoodz and more.  Episode Highlights: What is Influencer Marketing [01:10] The Benefits of Influence Marketing [02:02] What to do when using Influence Marketing [04:09] How to choose an Influencer for your brand   [08:05] Creator Platform: Scrunch [09:48]  Agreements to offer when using Influencer Marketing [13:51]  Influencer mishaps [19:34]  Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode I'm joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple. In today's episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be followed by so many others - including Kmart and Woolworths. She shares with us mistakes she made along the way and what she would do differently next time - like paying herself more!  Having been stocked in over 300 stores Bronwyn knows a thing or two about wholesaling and shares her top tips for gaining and keeping wholesalers for your brand.  She also shares how she managed to run a successful company while only working 3 days a week. #LivingTheDream Episode Highlights: How did the brand SUSTOMi started [01:48] SUSTOMi's marketing strategy [04:51] Advice for e-commerce businesses interested in wholesaling [08:26] The biggest challenges that Browynn face along the way  [18:08] Thing to consider when building a team [22:12]  Her regrets when building her business [26:19]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now? A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less. 69% of people said they were more likely to shop in store than they were a year ago. More than half said they are spending less on electronics, home decor, clothing and accessories. There were, however, some positives to come out of the survey with 82% of those surveyed saying they will still buy from their favourite brand.  And more than 65% said they are willing to spend more for an item if it's more convenient to buy.  So in today's episode I'm talking about how to grow your brand loyalty, generate repeat purchases and prepare your business for a potential recession. Episode Highlights: Recent eCommerce survey by Yotpo [01:49]  Building customer loyalty [03:28]  Creating an experience for yout customers [06:03]  Growing your community [09:08]  People buy from people [10:14]  How to make shopping more convenient [12:06]    Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Today I'm joined by Lorna Doe of Anchor & Arrow.  Lorna worked in media for over 15 years but always had an entrepreneurial spirit and loved creating things for people. 6 years ago when her friends started getting pregnant she began searching for a beautiful and practical gift. She quickly realised that a baby swaddle was an essential item in every parent's household, and something they rarely leave the house without. Lorna began designing her own patterns and spent countless months sourcing the most beautiful organic bamboo cotton. After lots of quality testing and TLC, she turned her designs into baby swaddles which she gifted to all her friends.  Her friends loved them and were soon wanting to buy them for their friends too! That's when she realised how passionate she was about creating beautiful products for parents and Anchor and Arrow was born. Today we discuss the last 6 years of growth and how she now has a warehouse, a team of 6 staff and a brick and mortar store with another location on the way. We chat about how she approaches her marketing and what she does to stand out in a crowded market. Lorna is so generous with sharing her knowledge of what it takes to have a successful eCommerce business. Episode Highlights: How Anchor & Arrow started [3:35 ] Critical point on how she started the business [8:23] How Anchor & Arrow first started their marketing [12:26] Anchor & Arrow's popular tiktok video [16:29] The Anchor & Arrow Team [20:44] The next step for Anchor & Arrow[30:58]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today's episode I chat with Anna about how she jumped head first into learning and what she's done to grow the business to where it is today.  Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini. In 2018, after being a SAHM for 7 years, Anna stumbled across this small, home-run business for sale. She had no retail or sales experience, but loved cooking, baking, experimenting in the kitchen, and loved the idea of having a business she could run from home around her family. At the time, Lunchbox Mini had a small social media following and was turning over an average of 20 sales a month. Fast forward four years and Lunchbox Mini now has more than 45,000 followers on facebook, 35,000 on instagram, and has a highly engaged facebook group of more than 12,000 lunchbox packing mums. After outgrowing her spare bedroom, living room and garage, the business moved into its very own warehouse space in 2021 where it employs three staff and fulfills more than 1,000 orders every month. Anna's passion is making the job of packing lunches as easy, as organised, as efficient as possible for busy mums. And even more, she wants you to feel proud about the lunches you're packing! With the help of her video tours, facebook lives, instagram stories and reels, Anna has been positioned herself as the industry leader in all things lunchboxes. Who is Lunchbox Mini? Lunchbox Mini is the home of easier, better, more organised lunches. Our range of high quality, on-trend lunchboxes, snack boxes, lunch bags, drink bottles & more will have you feeling more proud, more inspired, more in love with lunchtimes! Episode Highlights: What did she look for when starting the start up [01:58] What did she learn along the way [05:53]  People buy from people [08:01]  How she formed a community and marketing plans [09:17]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Faye Tan is the mama behind Mama Movement.  Faye, like so many women, has previously felt ashamed of her body, and has been guilty of mistreating her body instead of appreciating it for all the amazing things it has done. She then discovered a female fitness community where STRONG was the goal, not SKINNY. Since then she has been on a journey to learn about health, nutrition and of course, about movement. With Mama Movement Faye is on a mission to spread a message of BODY POSITIVITY, and to create SUSTAINABLE, COLOURFUL and HIGH PERFORMANCE activewear that brings a little bit of JOY every time you put them on!  In today's episode I chat with Faye about the behind the scenes of her business, how she collaborates with artists to licence their designs and how she balances creating a movement with selling a fashion brand. Episode Highlights: How did the Mama movement start? [1:49 ] On taking risks and doing things that you love [3:20] How empowering and celebrating women has always been her passion [3:54] Their company's goal is to help connect to customers through body positivity [4:42] Understanding what the brand is going to stand for is crucial to every business [6:13] The value of reaching out to people who'd help her grow her community and brand [12:35] You have to keep the constant growth and revenue and try to balance getting that profit margin [14:55] How does she decide what to bring out next? [17:11] Mama movement's collaboration process and how they partner with talented designers [20:15] How does she effectively sell her products while still being able to send a valuable message to her customers? [24:25]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

In this episode I'm joined by fellow Tasmanian Dr Amy Imms to help us recognise and overcome burnout.  Dr Amy Imms is a medical doctor, founder of The Burnout Project, author of 'Burnout: your first ten steps', and mother of 5, yes five!  Since her own experience of the overwhelm and isolation of burnout  in 2016, Amy made it her mission to provide the support and resources to others that she couldn't find for herself.  Amy wants everyone with burnout to know: you are not weak, you are not a failure, this is not your fault, and there is something you can do about it. Amy is a graduate of Utas, and spent her early career at the Royal Hobart Hospital and working as a trainee GP in the greater Hobart area. Since her own experience of burnout in 2016, she has been raising awareness of burnout and assisting individuals and organisations to prevent and manage burnout well so that employees can have fulfilling and sustainable careers. Amy assists individuals through burnout counselling, online courses, and support groups. She works with a large range of organisations to address their needs, anywhere from one-off workshops to comprehensive assistance for both staff and management in creating wellbeing strategies and mitigating risk factors.  Episode Highlights: How can one define burnout? [2:02] How can a person detect if they're heading towards burnout? [4:03] Assess if you're feeling tired all the time [4:59] Experiencing emotional detachment is another sign of burnout [5:12] Reduced professional efficacy in the workplace can also lead to burnout [5:35] Strategies to use when you're approaching or if you have reached that burnout point [6:16] How can business owners prevent burnout from happening? [9:50] Start training your brain to respond differently to circumstances by paying attention to the present moment [15:19] There's no perfect work-life balance, and you can't do everything simultaneously [22:38]   Click here for all links mentioned in this episode.   This episode discusses self harm. If this has raised any concerns for you, I encourage you to connect with Lifeline in the way you feel most comfortable. You can phone Lifeline to speak to a Crisis Supporter on 13 11 14 (24 hours/7 days), text 0477 131 114 (24 hours a day, 7 days a week) or chat to Lifeline online at www.lifeline.org.au (24/7).   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

The REAL Katie Perry Fashion runs through Katie's blood. Her great grandfather was a wool merchant and her mother worked closely with the Benetton brothers. The designer Katie Perry could be described as a citizen of the world: living in Asia, Europe and South Africa before settling in Sydney. Katie built her own experience in the industry working as a stylist, manager and buyer for stores including Brown's, Oroton and David Jones. Katie launched her own fashion label in 2006 and has clothed thousands of women in her sustainable , stylish , and travel-friendly signature line. 16 years in the fashion Industry has meant many challenges. She is now juggling her career with a active 3 year old , sassy 6 year old and a demanding and slightly anxious dog and being a wife. Katie Perry was established in late 2006, to meet the growing need for women's wear that mixes style with comfort and – luxurious style throughout the day. Its about making a woman feel more. More confident. More comfortable and More stylish Women around the world have commented on the fabric and feel. Katie Perry transcends fashion at work and fashion at play, and targets the 28-50+ year old woman demanding fashion, style, quality and comfort. A key to Katie's collection has always been about how women feel and this has cemented her use of soft jersey in her collections. Comfort is so often aligned with clothes that have poor cut or are un-inspiring in style. This is something Katie Perry is changing. All the clothes are designed and made exclusively in Australia. Keeping business local ensures the highest quality goes into every step of the process. With a focus on sustainability -All merino and modal fabric are knitted and dyed in Melbourne . Recently partnered with greenspark to work together on Unicef projects including saving plastic bottles from the ocean and planting trees. In this episode Katie shares what she has learned from running her own Fashion label, and the changes she has seen over that time having started before Instagram even existed!  Episode Highlights: What is Katie Perry the Label all about? [2:04] Your business success starts with your mindset. It's your asset [9:30] What are the significant changes that she has seen over time? [13:34] The love-hate relationship she had with social media promotions [16:55] When starting, it's important to build relationships with other business-minded individuals. Collaborate instead of competing. [22:50] What's Katie's take on building a sustainable business? [25:04] Try to look for all the aspects of your business and navigate where you can be more sustainable [26:57] What are the most effective marketing tools for bringing in sales? [35:18] 9. What advice can she give people who want to start their clothing labels? [37:11]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Jordana Edwards is founder of Clean Tea Australia and The Breastfeeding Tea Co. Clean Tea was created in 2013 in collaboration with her naturopath mother, Jordana first sold Clean Tea at the markets in Byron Bay before growing her “little tea stall” into a multimillion dollar ecommerce global business.Listed as one of the 2020 Remodista International “Women to Watch” in business disruption, as well as being a nominee as a Facebook “Community Leader” for her work training, mentoring and supporting women in business in her local and rural area. Jordana has been guest speaker at acclaimed events for Business Chicks and Facebook and has also held a seat on the Facebook Australia Small Business council for many years, where she is an active advocate for building a successful ecommerce brand on social media. She was featured in a live video - filmed by Facebook at her HQ in Byron Bay - for the Facebook Australia website initiative “Boost with Facebook”, in which she was asked to share her expertise on how to create successful boosted posts for beginners to the social media platform. As a champion of women's health and wellbeing, Clean Tea's blends - proudly created by the Mother/ Daughter team -sold over 6 million cups of tea a year, taking Jordana from market stall holder to eCommerce queen. It was her breakthrough product however, known simply as Colic Tea - which went on to be dubbed the “Miracle Tea” by thousands of mothers Australia wide, after helping over 50,000 women with colicky babies to date - that lead Jordana to create The Breastfeeding Tea Co. brand, which she launched in 2020, in the middle of lockdown! Due to her son being diagnosed with a serious illness, Jordana made the difficult decision to sell Clean Tea in 2021 to a disability enterprise, establishing Clean Tea as a chari-TEA ! Jordana's second brand The Breastfeeding Tea Co is yet another success story. As well as a multimillion dollar brand in just under 18 months, The Breastfeeding Tea Co has just one simple purpose - to help support women through their breastfeeding journey with simple, effective and natural breastfeeding teas and lactation hot chocolates. To add to her astounding career, Jordana was named the 2022 National Ausmumpreneur of the Year, as well as receiving 5 other gold and silver trophies at this year's Sydney event. Finalist in the Small Business Champion Awards, the Roar Awards, She-Com awards, and the Gold Coast Woman of the Year, there is no stopping this powerhouse business woman. Now number #1 on google, Jordana's brand is proud to be the number 1 choice for breastfeeding mother's Australia wide. In today's episode Jordana holds nothing back in sharing her incredible journey and the key to her success.  Episode Highlights: What is her business all about? [2:33]  How her business became a support to breastfeeding moms [6:23] The challenges she encountered while building her brand [9:26]  What was her startup budget? [13:29]  It's important to know that not all businesses are profitable straight away [15:09] What's the secret behind her successful companies? [20:30] How they target audiences in their funnel [27:59] Building a community through Facebook [30:05] Facebook Ads come in handy in every business [33:20] Advice for people who wants to start their own business [34:51]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

I recently came back from Sydney where I spent the day with 450+ other amazing women in business at the Ausmumpreneur conference and awards. I love events like these, meeting other people who totally get me just fills my cup and I love hearing amazing stories from the speakers, and about the incredible businesses other attendees have. To top off the event, I was thrilled to be recognized as the national winner for Business 2 Business Services and Online Education. Winning the awards was such a wonderful achievement as it recognised all the hard work I put into making our training courses and community the absolute best they can be. Entering awards is great for your business for several reasons. A deep look at your business You have to take a good look at your business when answering the questions and it may highlight areas you could improve on. It may also force you to stop and reflect on just how far you have come. Like Minded Community Being part of an awards event can introduce you to a whole new world of people on the same business journey as you. I've made great friends through these events who I still connect with.  Recognition Being a finalist, or winning an award is great recognition for your brand and you can leverage this to create PR opportunities. It also creates great trust for your website, so display those award badges proudly. Episode Highlights: Awards are a great way to take a look at your business. [3:24]  It's a good way to go through a process and reflect on your business. [3:57] Awards also introduce you to a whole new world of people that get you. [4:04] You can leverage your award for PR opportunities.[4:40] Don't wait for someone to nominate you for an award; nominate yourself. [7:23] Karyn gives us a rundown of the different awards that you could enter for. [7:53] Benefits and drawbacks of free and paid awards [11:17]  It's important to be friendly and build rapport with the judges. [15:52] Be confident in selling your business and don't be afraid to talk yourself up. [16:14] When you're thinking about which categories to enter, think about the ones you could be strongest in. [17:43]   Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.

Today's question comes from Emily Pask of Modest Mermaid Modest Mermaid offers women Australian designed modest swimwear that flatters the body without clinging. Emily asks “How do you go about getting boutiques or department stores to stock you when you have a niche product (ie modest swimwear)?” When you have a niche product it can sometimes seem like your marketing is harder. But really, when you have a niche audience it is easier to build a connection with them as your messaging can be very targeted and specific. In this episode I discuss what to do before you start wholesaling, how to collaborate with other brands to grow your reach and the tools you can use to find retailers who align with your values. Episode Highlights: When you have a niche audience, it's much easier to build connections with them, as your messaging can be very targeted and specific. [0:57] Focus on finding connections, sharing your story, and finding others who align with your values. [1:32] Focus on your direct-to-consumer market before you worry about wholesaling. [2:18] Think about what kind of products complement yours. [2:58] Start looking for wholesalers. [4:08] Always use high-quality images to put your best foot forward. [4:56] It's important to nurture your relationship with your wholesalers. [6:21] Click here for all links mentioned in this episode.   Binge all episodes of The Unstoppable eCommerce Podcast here!   We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There's more to come and we're looking forward to sharing how to sell more on your online store in our podcast.  See omnystudio.com/listener for privacy information.