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Do you struggle to know what should go in a writer's contract or in your contract with a brand? What should be in your disclosure statement? Can you negotiate more money or less deliverables?We talk about all that and more with Danielle Liss from Businessese and LissLegal in this jam-packed episode.And... if you're considering one of Danielle's AMAZING legal templates, don't forget to use the code LESLI15 to save 15% off your order.... or, if it's easier, just click this link to apply the code. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Evolving your content strategy as a creator, building a village of food creators, and managing outreach to brands with Morgan Peaceman from Nomaste Hungry. ----- Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry. Creating a Community of Food Bloggers Food blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that! Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community. She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it's so important to do so. In this episode, you'll learn: How to create a community of like-minded food bloggers. About the early days of Nomaste Hungry and how her content stategy has changed over the years. Her advice for reaching out to connect with other food creators. How to be more confident when reaching out to brands for partnerships. How she tracks and manages her communications and follow-ups with brands. Resources: Nomaste Hungry A Couple Cooks Folk App Salesforce Superhuman Boomerang Follow Morgan on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Getting started with ConvertKit's Creator Network, collaborating with other creators to accelerate growth, and monetizing your email list with Nathan Barry. ----- Welcome to episode 430 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit. Grow Your Email List with ConvertKit's Creator Network Nathan Barry is back on the podcast this week to chat about all things email marketing and strategic business growth. ConvertKit recently started the Creator Network and Nathan is here to explain what it is, as well as how food creators can use it to grow their email lists. Nathan walks listeners through how to get started with the Creator Network and shares compelling case studies about how creators have strategically utilized the Creator Network as part of their business models. This is a great episode for anyone looking to diversify their income streams in a new way. We think you'll leave this episode feeling inspired to try something new and with a fresh perspective on sharing your content. In this episode, you'll learn: How ConvertKit has changed over the years and what it offers to creators. How email should fit into your marketing model. Why ConvertKit started the Creator Network (and more about how it works). How to get started with the Creator Network. Tips for optimizing your profile on the Creator Network. How to use the Creator Network strategically to optimize growth for your email list. How to collaborate with other creators within the Creator Network. More about ConvertKit's acquisition of SparkLoop and how to monetize through SparkLoop. About flywheels and how the concept applies to business. Resources: ConvertKit 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Follow Nathan on Twitter James Clear: The 3–2–1 Newsletter Sahil Bloom: Curiosity Chronicle Ryan Holiday: Reading List Susan Cain: The Kindred Letters Lamberts Lately The Perfect Loaf 393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio Leo SparkLoop Morning Brew The Skimm The Hustle ActiveCampaign MailChimp NathanBarry.com Mark's Daily Apple Primal Kitchen The Billion Dollar Creator essay Billion Dollar Creator Podcast Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
Shooting multiple recipes in one day, styling ‘hard to style' foods, and reaching out to brands for partnerships with Rachel Korinek from Two Loves Studio. ----- Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio. Tips for Styling, Editing, and Monetizing Food Photography Food photography can be overwhelming, no matter if you're a beginner or if you've been blogging for a decade! Luckily we have Rachel Korinek to help walk us through the tips and tricks that make food photography and editing just a little bit easier. In this podcast episode, Bjork and Rachel chat about Rachel's journey as an entrepreneur, and how her definition of success has changed over the years. She also shares her strategies for shooting multiple recipes in one day, and how she prepares in advance for her food photography days. She also has lots of valuable advice about styling foods that aren't photogenic (meatloaf, anyone?). The episode ends with a series of listener questions about phone photography, editing, and background props — it's a good one! In this episode, you'll learn: How Rachel got into a career in food photography and the different stages of her business. What the seasons of success and the seasons of reinvention have looked like for her business. How she tackles shooting multiple recipes in one day. How she sets herself up for success before big photography days. Her recommendations for growing your team to help with efficiency with photography. Some of the common mistakes she sees food photographers make with food styling. Her tips for styling ‘hard to style' foods. Why she primarily shoots with artificial lighting these days and the tools she recommends. How she approaches reaching out to brands for partnerships. The three core edits she recommends for editing photographs. Her recommendations for background props. Tips for using your phone for food photography. Resources: Two Loves Studio 154: 5 Tips to Improve Your Food Photography with Rachel Korinek Backlinko The Pez Outlaw The Legend of Cocaine Island Rachel's Simple (Yet Beautiful) Artificial Light for Food Photography YouTube Tutorial Adobe Lightroom Capture One Follow Rachel on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Insights on dark ads and whitelisting, updates on privacy legislation, and details about how AI is impacting contracts with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal. AI, Privacy Policies, and Sponsored Content The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don't get into the business because of their passion for contracts and privacy policies! But that's why we have experts like Danielle to help us navigate these issues. In this week's podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads. Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner! In this episode, you'll learn: How and why Danielle helps food bloggers and digital creators with the legal side of their businesses. Everything you need to know about dark ads and whitelisting, and the differences between the two. More about how AI is impacting contracts and brand deals. What you need to know when it comes to AI, confidentiality, contracts, and privacy policies. Details about updates in privacy legislation and privacy policies. About deletion requests, and how to approach them. More about the services Danielle's businesses (LISS Legal and Businessese) offer. Resources: LISS Legal Businessese Pinch of Yum ChatGPT Netlist Wins $303 Million in Patent Damages From Samsung Raptive Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA. Understanding Data Collection, GDPR, and CCPA We've probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators? That's what we're discussing in this episode with Danielle Liss! She's our Legal Expert here at Food Blogger Pro, and she's coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers. It's a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy! In this episode, you'll learn: How Danielle helps digital creators Unique ways you can earn money as an influencer Some important legal considerations to keep in mind when monetizing your business What GDPR is and why it's important for influencers How you might be collecting data on your visitors What CCPA is and how to become compliant How you can work with Danielle Resources: LISS Legal Businessese 273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss 218: Monetization – Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers 216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers 147: GDPR for Influencers with Danielle Liss 116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss General Data Protection Regulation (EU GDPR) California Consumer Privacy Act (CCPA) Check out our Businessese Deals! – available for FBP members only Pinch of Yum Privacy Policy Reach out to Danielle via email and follow her on Instagram Meet the other Food Blogger Pro Experts Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
The Federal Trade Commission is here to protect against unfair and deceptive advertising practices. And their job includes sponsored content and affiliate marketing. In 2013, I talked about the .com disclosures guide released by the FTC nonstop, but since then, bloggers and influencers and brands and agencies have become more comfortable with the disclosure requirements. However, if you are new to influencer marketing, either as an influencer or brand, this is an important topic that you need to understand. In this episode, I provide an overview of who needs to disclose, when to disclose and how to disclose. I'll cover disclosure for sponsored content and affiliate marketing. Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts! In this episode: [02:08] - What does the Federal Trade Commission do? Danielle reveals its two main goals. [03:34] - Danielle discusses how bloggers felt after the FTC first published digital advertising disclosures in March 2013. [04:26] - How have things changed since the FTC initially released its .com disclosure guide? [05:33] - Danielle goes over who needs to disclose sponsored content or affiliate partnerships. [07:11] - When should you disclose? Here's the simple answer, and Danielle uses Businessese as an example. [08:41] - Danielle talks about how to disclose clearly and conspicuously. [10:47] - Many platforms have branded content tools that may aid with disclosure. But you may still need something additional. [11:12] - Carefully review the disclosure requirements for sponsored and affiliate content of any brand or agency with whom you work. [11:56] - The FTC does look at more than just the inclusion of a disclosure. Danielle mentions a couple of other relevant things to remember. [13:05] - While a lot of the principles for sponsored content disclosure apply equally to affiliate marketing relationships, there is one tricky element to address. [14:18] - What do you do if your business is the one being promoted? [15:02] - The episode wraps up with a few disclosure action steps. Links & Resources: Disclosures 101 for Social Media Influencers .com Disclosure Guide “The FTC's Endorsement Guides: What People Are Asking” Businessese Liss Legal
I've had the pleasure of working in the influencer marketing industry for more than a decade. (You know, when we didn't yet call it influencer marketing.) The blogging and influencer industries have grown by leaps and bounds since then. Five years ago, when Businessese was formed, our goal was to give bloggers a place to find reliable legal templates. Over the next few weeks, I'll be looking at the legal needs of particular types of businesses. Today, I start with my roots: bloggers and influencers. So if you're a blogger or influencer, listen in as I guide you on the necessary steps that you, specifically, need to take to protect yourself and your business. We're covering starting your business, protecting your website, working with brands, protecting your content and brand, and so much more. Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts! In this episode: [03:52] - What legal entity should bloggers and influencers be? Danielle discusses the pros and cons of the two most common options. [05:47] - Most bloggers need to ensure their sites have a few key legal policies in place, starting with a privacy policy. [07:16] - Terms and conditions act as your contract with those viewing your site. [07:42] - If you've ever visited a website like WebMD, you've seen a disclaimer before. Is this something you need on your site? [08:45] - Content sponsorship has drastically changed in the last decade, for the better. Danielle reviews two common ways you may work with brands. [10:03] - What do you need to be aware of when working with brands? What do you need to know about FTC compliance? [10:50] - Danielle talks about protecting your business and brand with trademarks and copyright. [12:22] - If you offer digital products or services, you have a couple of other policy considerations you may want to put in place. [14:28] - Here's what you'll need to know and implement as you build and grow your team. [15:44] - Keep these questions in mind as you complete your actions steps for today. Links & Resources: Blogger Legal Guide Legal Templates for Bloggers and Influencers Episode 31: “Website Accessibility” Businessese Liss Legal
In this week's episode, we speak with Danielle Liss of Liss Legal and Businessese. We talk about everything that an influencer needs to know to be equipped for legal decisions. She answers the questions many of us have been thinking about. READ MORE HERE
Protecting Your Grant Writing Consulting Business Today we're covering an important topic: How do you design a contract for your consulting work? In this series, we're going through tips for building your grant writing career. These episodes give you a sneak peek into the Fast Track to Grant Writer program where I walk you through these in detail. We talk about which strategies are best for your career goals to help you become the go-to grant writer in your community. As we go through the series this month, I want to answer your questions. What's your biggest challenge or frustration when it comes to grant writing? Email info@teresahuff.com or message me on LinkedIn. What Should a Grant Writing Consulting Contract Include? If you decide to be a grant writing consultant or do any type of freelance work, you'll need a good contract. But what should that have? Where do you start with making sure you're protected? Lawyer and contract expert Danielle Liss, Esq., of Liss Legal and Businessese, shares great tips for designing your grant writing contracts to work for you, not the other way around. About Danielle Liss, Esq. Danielle is passionate about simplifying legal for small business owners. She is the owner of Businessese, which offers DIY legal templates. She also has a law firm, LISS Legal, where she focuses her practice on online business owners, bloggers & influencers, and wellness professionals. Danielle has previously served as Chief Marketing Officer and General Counsel of an influencer network, as well as general counsel and vice president of affiliate programs for an 8-figure digital health and wellness company. Websites: Businessese, Liss Legal Instagram Join me in the Grant Writing Simplified community over on LinkedIn and let's keep the conversation going! Resources Mentioned: Episode 52: The Tech Tools I Use Most in My Grant Writing Business Connect with Teresa Huff: Website: www.teresahuff.com Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Community LinkedIn Instagram Pinterest Get on the Fast Track to Grant Writer: www.teresahuff.com/vip
Today’s episode is another powerful one in my throwback series which will be running over the coming weeks while I take some time to work on my writing. As I’ve mentioned before, I absolutely love throwbacks because they give us all the chance to reflect and see if we have been applying the information and strategies offered in these episodes, and to determine what we may need to do differently or where we may need to take more action in these areas. So once again, whether you’ve heard them before, or whether this is your first time, you are going to get something valuable out of these episodes, which just happen to be some of my favorites, so get your notepad ready and prepare yourself to soak up the knowledge and wisdom that is coming your way. This particular episode features Danielle Liss, a lawyer based in Las Vegas who specializes in streamlining every conceivable legal hurdle for small business owners. To give you an idea of her impressive resume, she’s the founder and CEO of Businessese (which specializes in DIY legal templates), the owner of Liss Legal, the full-time general counsel for an eight figure digital health and fitness company, and, to boot, she’s been named one of the top lawyers in Las Vegas for the last two years. Danielle has also struggled with obsessive-compulsive disorder (OCD) for a very long time, and, after finally receiving treatment for her condition, she now advocates for pushing the conversation about mental health into the open so everybody can become more comfortable with it. In fact, it was while I was coaching Danielle that she chose to address her OCD and not settle for what life and her mind had thrown her way. In this interview, Danielle discusses her history with this condition, explains why sufferers of mental illness should be open to medication and why it’s nothing to be ashamed of, and examines how we can confuse mental illness for some essential part of who we are. By the end of this interview, I hope that her story inspires you and you feel empowered enough to take action in your own life if you, yourself, are struggling. As always, if there is a topic you would like me to discuss or a guest to interview on the podcast, please feel free to contact me at pr@kellytravis.net - I would love to hear from you! The Finer Details of This Episode: - Danielle discusses books and explains why she prefers to listen to non-fiction rather than read it. - How Danielle came to work with me and identify some of the compulsions that were adding to the stress in her life. - What it’s like to live with negative and disturbing intrusive thoughts. - Exploring the fear that treating mental illness can impede some unique aspect of your personality. - Why it’s important to overcome a fear of psychiatric medication, especially if mental illness is affecting your life on a day-to-day basis. - Perhaps the most essential step: finding some outlet, be it a professional or a friend or even a journal, that will help you collate your thoughts. - Which questions you SHOULD and SHOULDN’T ask someone struggling with OCD. - If you don’t have a mental illness, what terms should you use to describe your quirks that don’t co-opt the struggles of those who do deal with them? - TAKE ACTION: if you have thoughts or feelings on this discussion, or your own experiences with mental health that you’re willing to open up about, please share your response to this episode on social media! Quotes: “A piece of me was extremely happy that there was a name for this.” “It’s been a really interesting period of reflection as I have determined what does actually make me succeed.” “If you are struggling, go to a professional, talk to them.” “I am all for what works, but don’t deny it just because it’s dispensed by a pharmacist.” “You’ve gotta have that one person you can break the ice with.” “This diagnosis is a part of me, it’s not all of me.” Show Links: Liss Legal - https://www.lisslegal.com/ Businessese homepage - https://www.businessese.com/ BetterHelp Professional Counseling - https://www.betterhelp.com/ Talkspace Online Therapy - https://www.talkspace.com/ Kelly’s homepage - http://www.kellytravis.net
Many years ago, someone told me that I was the least lawyer-y lawyer she'd ever met because I helped make legal easier to understand. To this day, it's one of the best compliments I've ever received in my professional life. I'm not just an attorney, but also an experienced business leader who knows what it's like to be in the thick of small business operations. After getting my undergraduate degree, I worked in loyalty marketing for a credit card company before going to law school. Early on in my legal career, I focused mostly on business and construction litigation and learned the nuances of contract law. Thus, my love for the fine print began. I eventually left litigation and served as General Counsel and Chief Marketing Officer of an influencer network. With my former business partner, I left to start Businessese and a law firm, which I later left to become General Counsel and Vice President of Affiliate Programs for an online health and wellness company. In addition, I've gone behind the microphone as a guest on other people's podcasts to discuss legal topics for bloggers and influencers, licensed professionals, and online business owners...which brings me to this podcast. If you've ever felt legal was too scary, too overwhelming, too complicated, or just plain incomprehensible, you're not alone. Simplifying Legal is here to help, and like most podcasts, this first episode is an introduction. I go over my history and talk a little more about what you can expect from the podcast itself going forward. In each episode, I'll do a deep dive into a legal topic and give you concrete next steps, so you can apply it to your business. My goal is for you to walk away from each episode thinking, “Oh, that was a lot easier than I thought it would be.” In this episode: [01:16] - Danielle tells you a little about herself and what you can expect from the podcast. Her career has changed significantly since the start. [02:06] - Throughout her career, Danielle has also blogged as a creative outlet. She started in 2004 while in law school. [02:58] - On nights and weekends in 2011, Danielle spent time working at a start-up influencer network. It allowed her to move on from litigation. [03:45] - Danielle describes the birth of Businessese. [04:31] - At the end of 2018, Danielle received an incredible offer from a business that grew from 11 clients to eight figures in less than three years. [05:10] - Danielle knew it was time to move on in early 2020, and the timing ended up being perfect. She got to be home to support her son and get clear on her business vision. [06:31] - What's Danielle's legal philosophy? As it turns out, her last name makes for a nice acronym. [07:15] - Danielle may not be like the lawyers you probably think of when you hear the word lawyer. [07:56] - What can you expect from this podcast? Danielle lays out her goals. [09:40] - Who is this podcast for? Some of the topics Danielle will talk about apply to a very specific profession or type of business. [10:16] - Are you into Enneagram types? Danielle tells you her type, as well as her Myers-Briggs personality, and why it all applies to how she approaches this podcast. Links & Resources: BizChix Podcast The Enneagram Institute Myers-Briggs Type Indicator Basics Businessese Businessese on Facebook Businessese on LinkedIn Businessese on Instagram Businessese on Pinterest Liss Legal Liss Legal on Instagram
Do you know what the legal template landscape looked like before Legal Zoom and the big shift to online business came along? I do, and the situation has improved drastically just in the last few years. But does that necessarily mean that using templates over lawyers is the way to go for your small business? In today's episode, we're going to dive into one of my favorite topics when it comes to legal: should you try to do it yourself with templates or hire a lawyer? This is a topic very near and dear to my heart, and it shows through my work. I have a law firm, Liss Legal, where I provide done-for-you legal services. In addition, this podcast is brought to you by my second business, Businessese, which is a legal template shop focused on the needs of online and service-based business owners. Since each of my businesses has a different option related to this question, it's a question I hear a lot. There are times when I'd strongly recommend you seek the assistance of a lawyer. But other times, you may want to go in the do-it-yourself (DIY) direction. To help you decide, I'll discuss the differences between done-for-you legal services and DIY legal templates. You'll also hear considerations to think about before choosing the template route, with examples (including from my own business) throughout. By the end of this episode, you'll know when to use a lawyer and the actions steps to take to help you choose between the two options. Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts! In this episode: [01:32] - Should you plan to use a template or directly hire a lawyer? Before answering, Danielle gives a quick disclaimer. [02:10] - Danielle goes over done-for-you legal services just in case you haven't worked with a lawyer before. [02:55] - For many years, legal templates were available but not always great. Danielle describes what it looked like before the big business online shift happened. [03:31] - What was one of the driving forces behind the creation of Businessese? [04:28] - Here's the most important factor you should consider before using templates. Danielle uses templates she created for her business as examples. [05:40] - What is the state of your business currently, and what's your budget? For example, if you're just starting out, then templates may be more budget-friendly. [06:10] - The type of business you have can also determine whether you should use templates or hire a lawyer. Danielle reviews the kinds of businesses that'll benefit from each. [06:45] - Some areas of business are more easily handled with a template. The most popular product (by far) on Danielle's website is an excellent example of this in action. [07:15] - Non-disclosure agreements (NDAs) and likeness releases are also great options for templates. [07:36] - It might also make sense to use a template for certain contracts. For service-based business owners, however, Danielle gives a big caveat. [08:49] - Here's a definite sign that a template may not be the best fit. Talk to a lawyer instead. [09:03] - You can use a lawyer for your business before starting, early in the formation process, as it grows, when you want to shut it down, and every stage in between. [09:45] - When should you talk to a lawyer instead of opting for a template? Danielle rapidly lays out quite a few scenarios. [11:23] - Danielle gives four action steps to help you decide between choosing a legal template or a lawyer. Links & Resources: Businessese Businessese on Facebook Businessese on Instagram Liss Legal Liss Legal on Instagram
Are you risking your personal assets in your small business? A sticky situation with a customer or client could land you in an equally sticky spot. Today, we're going to talk about whether you need to file as an LLC (limited liability company). In late 2016, I wrote a post on the Businessese blog titled “Is an LLC Right for Your Blog?” Even years later, this is still the most popular post on the site, and it gets way more love from the Google search engine than I ever expected. Nowadays, Businessese isn't focused solely on bloggers and influencers anymore. But the topic of LLC formation is something that most online and service-based business owners consider, so I wanted to revisit the topic on the podcast. In this episode, I'll give a short overview of the three most common kinds of businesses and why LLCs are considered the easiest and most liked by small business owners. You'll discover how to decide whether or not you actually need to file as an LLC, and I'll offer up eight questions to ask yourself before you settle on how to do business. If afterward you still aren't sure, this is the best time to consult with your lawyer or CPA. They'll be able to provide you with the customized guidance that you need to make your choice. Please subscribe if you haven't already. And if you like the show, I'd love it if you'd give it a review wherever you listen to podcasts! In this episode: [01:45] - Before diving into today's topic, Danielle gives a quick disclaimer. [02:09] - Here's a short overview of the three most common business types: sole proprietorship, corporation, and LLC. [03:04] - Why wouldn't everybody be a sole proprietor if it sounds easier? Danielle talks about the distinction between it and doing business as a corporation or an LLC. [04:24] - Corporations are far more complicated. They come with higher regulations and may require a number of formalities. [05:06] - A limited liability company is an easier step between a sole proprietorship and a corporation. It makes sense for a lot of small business owners. [06:31] - Taxation is another reason why many small business owners like LLCs. [07:14] - Now for the big question: do you need an LLC? [07:52] - Consider these eight questions if you're thinking about whether an LLC is right for you. [10:29] - Would you want to handle it yourself or hire a filing service or lawyer to complete it for you? [10:57] - This consideration for setting up an LLC is a big one for some people. It can also depend on where you live. Links & Resources: “Is an LLC Right for Your Blog?” Businessese Businessese on Facebook Businessese on Instagram Liss Legal Liss Legal on Instagram
Libby sits down with Danielle Liss to cover all areas of licensing. Danielle Liss is one of the top lawyers in Las Vegas! She's passionate about simplifying the legal documents for small business owners. She's the owner of Liss Legal and the founder and CEO of Businessese, which offers DIY legal templates. Danielle has previously served as general counsel for an eight-figure digital fitness and nutrition company. Danielle has worked for many dietitians and served as a resource for interpreting licensing statutes for virtual nutrition professionals. “Contracts are my love language.” Danielle Liss A few topics discussed: Why licensing is important Different rules in certain states regarding licensing How to know where you can and can't practice We've done the research for you! We created this guide to help you learn to navigate the laws of each state. Save yourself some time and sign up for your free Registered Dietitian Licensing Overview! Guest Resources: Connect with Danielle on IG: @lisslegal Free Resources from Libby: Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!
Libby sits down with Danielle Liss to cover all areas of licensing. Danielle Liss is one of the top lawyers in Las Vegas! She's passionate about simplifying the legal documents for small business owners. She's the owner of Liss Legal and the founder and CEO of Businessese, which offers DIY legal templates. Danielle has previously served as general counsel for an eight-figure digital fitness and nutrition company. Danielle has worked for many dietitians and served as a resource for interpreting licensing statutes for virtual nutrition professionals. “Contracts are my love language.” Danielle Liss A few topics discussed: Why licensing is important Different rules in certain states regarding licensing How to know where you can and can’t practice We've done the research for you! We created this guide to help you learn to navigate the laws of each state. Save yourself some time and sign up for your free Registered Dietitian Licensing Overview! Guest Resources: Connect with Danielle on IG: @lisslegal Free Resources from Libby: Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!
Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4. Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here. How Food Bloggers Can Make the Most Out of Q4 Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers. Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up. To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better. We hope you enjoy this replay of our Q&A from October 2020! In this episode, you’ll learn: What Jenna’s role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate programs How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum’s current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course
How to create and maintain Terms of Service, Privacy Policies, disclaimers, and more to protect your content with Danielle Liss. ----- Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. Last week on the podcast, Bjork chatted with Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. To go back and listen to that episode, click here. Protecting Your Content You spend a lot of time creating content; how can you make sure that your content is actually protected? That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy? Danielle is here on the podcast to discuss it all! You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected. In this episode, you’ll learn: How Danielle helps digital creators How protecting your content can get tricky Why you might want to register a trademark and monitor your content What the DMCA is How copyrights work When you would look into suing How to create and maintain your Terms of Service The difference between your Terms of Service and your Privacy Policy How disclaimers work on your site and on Instagram How ebook disclaimers work Resources: LISS Legal Pixsy Businessese Businessese legal templates Check out our Businessese Deals!
Danielle Liss is a lawyer based in Las Vegas who specializes in streamlining every conceivable legal hurdle for small business owners. To give you an idea of her impressive resume, she’s the founder and CEO of Businessese (which specializes in DIY legal templates), the owner of Liss Legal, the full-time general counsel for an eight figure digital health and fitness company, and to boot she’s been named one of the top lawyers in Las Vegas for the last two years. Danielle has also struggled with obsessive-compulsive disorder (OCD) for a very long time, and after finally receiving treatment for her condition she now advocates for pushing the conversation about mental health into the open so everybody can become more comfortable with it. In fact, it was while I was coaching Danielle that she chose to address her OCD and not settle for what life and her mind had thrown her way. In this interview, Danielle discusses her history with this condition, explains why sufferers of mental illness should be open to medication and why it’s nothing to be ashamed of, and examines how we can confuse mental illness for some essential part of who we are. By the end of this interview, I hope that her story inspires you and you feel empowered enough to take action in your own life if you yourself are struggling. The Finer Details of This Episode: - Danielle discusses books and explains why she prefers to listen to non-fiction rather than read it. - How Danielle came to work with me and identify some of the compulsions that were adding to the stress in her life. - What it’s like to live with negative and disturbing intrusive thoughts. - Exploring the fear that treating mental illness can impede some unique aspect of your personality. - Why it’s important to overcome a fear of psychiatric medication, especially if mental illness is affecting your life on a day-to-day basis. - Perhaps the most essential step: finding some outlet, be it a professional or a friend or even a journal, that will help you collate your thoughts. - Which questions you SHOULD and SHOULDN’T ask someone struggling with OCD. - If you don’t have a mental illness, what terms should you use to describe your quirks that don’t co-opt the struggles of those who do deal with them? - TAKE ACTION: if you have thoughts or feelings on this discussion, or your own experiences with mental health that you’re willing to open up about, please share your response to this episode on social media! Quotes: “A piece of me was extremely happy that there was a name for this.” “It’s been a really interesting period of reflection as I have determined what does actually make me succeed.” “If you are struggling, go to a professional, talk to them.” “I am all for what works, but don’t deny it just because it’s dispensed by a pharmacist.” “You’ve gotta have that one person you can break the ice with.” “This diagnosis is a part of me, it’s not all of me.” Show Links: Liss Legal - https://www.lisslegal.com/ Businessese homepage - https://www.businessese.com/ BetterHelp Professional Counseling - https://www.betterhelp.com/ Talkspace Online Therapy - https://www.talkspace.com/ The Spokes of Life free downloadable - https://kellythealth.lpages.co/hfs-spokes-of-life/ Ascend Mastermind - http://www.kellytravis.net/ascend
On this episode of Tastemaker Conversations, hosts Susie and Todd Bulloch of Hey Grill, Hey and Patio Provisions speak with the wise Danielle Liss, owner of Businessese. They discuss key points when it comes to working with brands and landing that dream contract as a food blogger and influencer. Danielle has an extensive legal background as an attorney with expertise in small business and influencer needs, as well as contract negotiations. In her workshop at Tastemaker Conference 2019, Danielle will be delving even deeper into the nitty gritty of brand deals and contract negotiations. You do NOT want to miss this info!
Are you covered and protected online? In this episode we're talking to Danielle Liss from Businessese. You'll hear exactly what you need to do in order to protect and cover yourself online. In this episode you'll learn: What you MUST have on your website to protect you Why you need a contract for the work you do How to charge + get paid for your sponsored content Exactly the steps you need to take Get your customizable Privacy Policy, Contracts, and more at businessese.com/shift and use code SHIFT25 or SHIFT15 for your discount! www.businessese.com/shift
Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of its hosts is leaving it as well as Hashtag Legal. (Don't panic! The podcast will live on, just in a new, rebranded form. New episodes are on the way.) Listen in to this week's episode to find out who is leaving, and to learn more about what our conscious uncoupling means for Businessese, Hashtag Legal and the podcast. There may be tears involved, but we're so excited about what lies ahead for 2019 and so grateful to have had our listeners along for the journey this far! Make sure you're in the Businessese HQ to stay updated on new episodes and other developments. What does 2019 have in store for you?
Today, my guest is Danielle Liss, lawyer and founder of Hashtag Legal, a law firm specializing in online business. In this interview, Danielle and I delve into what you need to know to protect yourself legally as an influencer or blogger or online entrepreneur. We talk about how to incorporate your business, how to negotiate with brands, what GDPR means, and even how to protect your goods from people who want to steal them! Danielle is a font of knowledge, and she lays everything out in layman's terms (no crazy legalise), so you will learn from and enjoy this interview! Promise! Resources: Hashtag Legal Catch My Party MiloTree Businessese The Businessese Influencer Marketing Podcast Transcript - What You Need To Know To Protect Yourself Legally With Danielle Liss [00:00:03] Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello everyone. Welcome back to The Blogger Genius Podcast. Today, my guest is Danielle Liss and she is a lawyer. But the cool thing about her legal practice is she is a partner at a company called Hashtag Legal, and it is a law firm focused on the needs of influencers and online business owners, like bloggers. Jillian: [00:00:36] I had seen Danielle speak at a conference a couple of years ago and she was so helpful at breaking it down, what people need to know who are starting online businesses. So welcome to the show, Danielle. Danielle: [00:00:50] Thank you so much for having me. I'm really excited to be here. Jillian: [00:00:53] So we were just talking just before I said, oh my gosh, we have to record this, about how the legal stuff for blogging and online business can give people headaches. It's the last thing you want to think about. And you were just talking about how yes, your clients tend to be creative. Danielle: [00:01:15] Yes. I think that what happens is oftentimes we go into blogging because it fills this creative aspect of our personality, whether you are a maker, a photographer, someone who likes to create with your words, whatever the case might be that is often why many people get into blogging. Danielle: [00:01:36] I think it's a smaller percentage of people who look at this and say this is a business opportunity. I'm going to go into this with my startup budget, hire all the right people who can handle the creative stuff, and I'm just going to run the backend. Jillian: [00:01:48] In fact, I will tell you that now I think this is probably close to episode 40 that I've done, and almost everybody that I interview, who is a blogger, says that exact same thing, which is I started this as a side project or hobby or something, and only got it turned into a business. Jillian: [00:02:06] I've only interviewed one blogger who from the get go, said this is a business. I'm going to hire people to help me. I know what I need to do. I'm going to invest my own money in this. So I think you are absolutely right. Danielle: [00:02:21] Unfortunately I think, you know I shouldn't say, unfortunately I don't think that it is a bad thing. I can tell you I started blogging, let's just say a long long time ago, and I don't really write anything anymore. But I did it as a creative outlet when I was in law school. I needed somewhere to tell stories. Danielle: [00:02:40] And so it started that way for me, and I'm somebody who likes the fine print. Like I like that aspect of my business. But I can tell you that the thing that I hate the most is taxes and accounting. Danielle: [00:02:53] So I think there's certain back end pieces to business management that we just find a little daunting. And unfortunately what tends to happen is if it seems a little overwhelming, we ignore it. Jillian: [00:03:04] Yes, because you know what. I think because being a blogger or an influencer, there are so many things to do, that you'd rather be on Instagram or you'd rather be editing your photos or whatever, and you leave that till later. Danielle: [00:03:18] And unfortunately what happens then is instead of being proactive and kind of taking the steps that you need. What often happens is you're waiting until something bad. Jillian: [00:03:29] Yes. Yes. Danielle: [00:03:30] And we always preach. Please be proactive with your legal, rather than reactive, because if you're only getting us involved when something happens, that usually means it's bad. Danielle: [00:03:41] So we don't want to see you have to come to us because someone has stolen your content, not that you can necessarily prevent that. That's not the perfect example, but if there's something that went bad with a contract and you come to us and you say, they haven't paid me, what can I do? We say, what did your contract say? And then the answer we unfortunately hear a lot is, I didn't get a contract. Danielle: [00:04:04] So things like that, we always want to make sure that people have the tools that they need, and we try to make sure that it's broken down in a way that is a little more accessible. Danielle: [00:04:18] No one except maybe me, wants to read pages upon pages of legalese. They want to feel like they can look at things and not need a legal dictionary to get through it. And that's kind of our goal, is to make sure that any business owner, because we 100 percent believe that bloggers are business owners, that they have the tools they need to succeed. Jillian: [00:04:39] Now what would you say are the biggest legal mistakes bloggers and influencers make? What are the biggest legal mistakes bloggers and influencers make? Danielle: [00:04:45] The number one is not getting contracts, not reading contracts, and not making sure that they understand what their contract says. And I think another problem is not properly handling their business entities. I think that comes up very frequently. Danielle: [00:05:10] If they've started an LLC they kind of have it on paper but then they don't know what to do with it. So they're not following all the appropriate formalities to make sure that they are protected or they're not transferring. You know I've seen some people who will start an LLC but they're still entering their contracts as their personal name. Jillian: [00:05:26] OK. We start there. OK. I'm a blogger. I am starting my blog. I hear these terms like LLC. or S corp. What do I do? Danielle: [00:05:39] What I recommend there is talk to someone, whether it is your accountant who can give you some guidance on your taxes, or talk to a lawyer. What type of business entity should I create as a blogger? Danielle: [00:05:47] Make sure that you know the form that is best for you. When we talk about creating a business entity you can do. I could go out and start a blog tomorrow and be a business. I can be a sole proprietor, which means me and my business are the same thing. Jillian: [00:06:03] And my social security number? Danielle: [00:06:05] Correct. Or you can start a business entity so you can start a corporation or in most cases you can start an LLC, which stands for limited liability company. LLC vs. sole proprietorship as a blogger Jillian: [00:06:14] And what is the value of an LLC versus say, why can't I just do it as a sole proprietor? Danielle: [00:06:20] You are protecting yourself from personal liability. So let's say you get sued. Only the business assets become involved. If you are sued personally, anything you own can become involved. So it could be a house. It could be your savings. It could be anything any of your assets could potentially come into play. Danielle: [00:06:42] So for many people, oftentimes whether or not they create a business entity will depend on where they are in their life. For some people, if you're just kind of starting out and you're fresh out of college, and you're like, I right now have 90 thousand dollars in student loan debt it's fine, right. There's nothing to take. They may not want to set up the LLC. They may say I want to go sole proprietor and that's fine. Danielle: [00:07:04] There are usually points when you start making money that we definitely recommend, keep the business entity separate, but for somebody who is more established, has assets, things like that you may not want to take any risk whatsoever. So you're taking. You're going to file something right away. Danielle: [00:07:19] We usually tell people once you are making money, that's when it's time to start thinking about creating an entity because it is going to keep you personally protected from liability. Jillian: [00:07:30] Got it. Now we just move from California to Texas. And so we had, we have an LLC in California, and now we just started when in Texas and I think, we did it on Legal Zoom. And actually the Texas LLC was much easier than the California LLC. Jillian: [00:07:50] So you need to figure out what state you're going to make your LLC in, and then fill out the paperwork. And it's actually, at least for Texas. It was not hard at all. Danielle: [00:08:03] Most states have online filing tax. Texas is pretty good for that. California used to be completely paper. But I think that they are getting slightly easier. What we typically recommend for people is in most cases, file where you live because otherwise you may still need to register as a foreign entity doing business in another state. Danielle: [00:08:26] So if you Google where should I set up my LLC? I guarantee you you're going to get thousands of google result that how you need to set up in Delaware. Delaware has really favorable tax laws. I used to live in Delaware. I went to law school in Delaware. It's a lovely place. But for the average person who is in the blogging space, you probably don't need a Delaware LLC. Jillian: [00:08:48] And Delaware, isn't it like you want if for example, you would want to do say an S corp. Where you think your company is going to become the next Facebook, and you're going to IPO and make a zillion dollars. That's when it makes sense to be incorporated in Delaware. Danielle: [00:09:11] If you are planning to go for venture funding, then we recommend it, and we don't even just recommend an LLC, we recommend setting up a corporation in Delaware because it's often what the venture capital firms will want to see. Jillian: [00:09:23] Right. An LLC vs an S-Corp Danielle: [00:09:23] And the reason they're a corporation versus LLC is because you can issue shares of stock. So that is often one of the differentiating factors. Danielle: [00:09:33] And when we talk about an S corp, an S corp is actually a tax designation. So you can file in certain circumstances to be taxed as an S Corp even as an LLC. You can say I want to be taxed as an S Corp, because an S Corp is solely there for tax purposes it doesn't change your entity type. Danielle: [00:09:54] And for that I always recommend talk to your accountant and see if there are benefits to you filing as an S corp. Jillian: [00:09:59] Even if you've set yourself up as an LLC? Danielle: [00:10:03] Yes. Jillian: [00:10:04] Interesting. Danielle: [00:10:04] Because an LLC is not a tax entity. An LLC is solely legal. So for example, if I started a new LLC today, it's going to be taxed as a sole proprietor. If you have more than one person in your LLC ,it's going to be taxed as a partnership. It's not taxed in any other way. Danielle: [00:10:21] So you can actually say, I would like to be taxed as an S corp and it's paperwork that you have to file. So we always say, you know, check with your tax preparer or your accountant, and see if it's something that can save you save money for you on your taxes. Jillian: [00:10:37] OK. And setting up an LLC is not that expensive. Am I right? Danielle: [00:10:41] It isn't and it all depends on what your goals are. I mean there are some states where it can be more expensive. California has a steep yearly franchise tax so it's like 800 dollars a year. So it all depends on what you're doing. Danielle: [00:10:55] The actual filing fees are typically not that expensive, if you need someone to set it up for you, if you're looking at it saying I want to be completely hands off. You can definitely go to a lawyer and they'll kind of offer you different packages on how to set those up. Jillian: [00:11:10] Got it. OK. So definitely then if you have assets, protect yourself by incorporating in some form. Because again you know, your kid's college money could be at risk. Danielle: [00:11:24] We always recommend it, we always say depending on where you are, if you are making money or you're entering into contracts, or you're hiring people that's really the time to start considering it. Danielle: [00:11:34] But if you're just starting out as a hobby, to see if maybe you can make some money. It may not be something that's necessarily needed right away, but it's something to kind of keep in the back of your mind for when that monetization hits. Make sure to have a contract if you are working with a brand Jillian: [00:11:46] Got it. OK so in terms of contracts, you were saying that that is one of the places where people come to you or they don't have a contract. Jillian: [00:11:55] So for example this is for people who want to work with brands, let's say so somebody reaches out so you're a blogger, a brand reaches out to you and says, Hey will you do this sponsored post for us and share it on a variety of social channels and stuff like that. And you're really flattered because you just started like three days ago. What do you say to that brand? Danielle: [00:12:19] Great. Say, I would love for you to send over the contract for my review. Jillian: [00:12:22] OK. OK. So you're not going to work without a contract, but this is just like 500 dollars. Danielle: [00:12:29] Great, send over the contract. I usually stand firm there, if they say, oh we don't have a contract to use, get a contract template. It's really important to make sure that that's covered because you can. You can list all sorts of stuff in an email and think that you've covered everything, and you probably aren't. Danielle: [00:12:46] Because it's really important to have those terms all listed out at the onset, so that there aren't any questions later because you need to know what are you being paid, how are you being paid, when are you being paid. Is there confidentiality? Can you list them as a partner in a portfolio? What are the disclosure requirements? Can they require drafts?' What do exclusivity and ownership mean in a contract with a brand? Danielle: [00:13:08] I think two of the most important things for influencers are exclusivity and ownership. They would discuss exclusivity whether or not by signing that contract you are prohibited from working with certain other companies, and they may say that you can't work with their competitors. Danielle: [00:13:27] They may say that you can't work with anyone who has a specific type of product, whether it is, you know you can't work with a cereal company, you can't work with a granola company or they may say you can't work with anybody who is a competitor of our company. If they give you something like that, I usually say please provide me with a list of those I can and can't work with. Jillian: [00:13:49] Isn't there usually a time limit on that too? Like, for the next six months you can't. Danielle: [00:13:54] And they should make it very specific as to the time. If they say for three years, that's a really long time to buy your exclusivity and your pricing should reflect that Jillian: [00:14:04] Now I think I have to make a confession, sometimes I get contracts we work with brands with Catch My Party. I get contracts and they are so long I skim them. Danielle: [00:14:04] I will urge you to read them over. Danielle: [00:14:20] For some people, we do a lot of contract review for influencers, so if they get a contract, they know that they're not going to read it that closely, they'll send it to us to review. Danielle: [00:14:30] So there are definitely things that we really do want to make sure that the deliverables match exactly what you talked about with the brand, that no one is going to be surprised because of what was done. Know what's in your contract as a blogger Danielle: [00:14:45] Make sure that you're not making any guarantees regarding performance unless you know you can get something to perform a certain way. I think we never know for sure how many views something is going to get. So be cautious there, and just make sure it matches what you said and make sure you understand the terms that are in there. Danielle: [00:15:04] And after a while you start to really recognize certain things. I think that if you've looked at a number of contracts and you start to become familiar with the terminology, particularly for the ownership of the content then it starts to become familiar, and you may not need to read it super closely but you at least need to know what it says. Jillian: [00:15:25] Got it. I always check at the deliverables and check for the schedule, check for the things like who owns the content, like who owns the photos or or things like that. Jillian: [00:15:39] And I always check to make sure it is what we negotiated, like the price and and how many social shares, and things like that, and what the timetable is and I would say most of my contracts, there is not a performance piece. Like, oh you have to hit these targets. However there might be disclosure. We want you to send your Google analytics so that we can see how well the blog post performed. Like certain reports. Danielle: [00:16:10] Yup and that's something that's really important. If you're going to owe them and I think it's especially important if you are doing things like an Instagram Story and if you need to send them a screenshot at the end of that, you need to know because it's going to disappear. Danielle: [00:16:26] So you need to be able to take that screenshot at the appropriate time and save it if that is owed to the brand. So it's really important to know what are those requirements what is it that you're going to have to do to show your performance. Jillian: [00:16:39] So let's say then it says in the contract we'll pay you within 60 days. I don't know when the norm is. And guess what 60 days goes by. And I have not been paid. But it's in the contract. Now what. What to do if a brand doesn't pay you as a blogger Danielle: [00:16:52] Usually what I say is I always follow up with a friendly email first. Danielle: [00:16:59] And say hey, I haven't got my payment. What I always recommend get something that has read receipt on it. Jillian: [00:17:08] What is that? Danielle: [00:17:09] So that you can tell if they have opened up. Jillian: [00:17:12] Got it. Danielle: [00:17:13] That is going to be important because you never know if your contact is on vacation. What if they had an injury and they're out on an emergency. You want to make sure that that is actually being opened, even if you don't get an out of office response on it. Danielle: [00:17:28] If you see that they're opening it and they're still ignoring you. Yeah then usually what I will say is follow up with the phone call. Danielle: [00:17:35] Now if there's still nothing. See if there's another person that you can contact. This becomes extremely important with larger companies, because there are just more layers to go through to get paid. They may have a finance department or an accounts receivable person or just more hoops. Danielle: [00:17:52] Essentially it's not just one person who is kind of approving it cutting the check and paying you. So if that's the case and you have another contact that you can copy. By all means go to that person. Danielle: [00:18:03] Usually my last resort is to send the certified letter with signature required. It is amazing how quickly people will respond to that just because it is official. And it's a lot harder to ignore. If you had to sign for it so for sure send that. Danielle: [00:18:24] And in that email you essentially say we had a contract dated whatever the contract is dated in that contract. I was supposed to be paid by. And you'd give your date. I have not received payment. I have tried to contact you on and give a list of everything. If I am not paid by give a date, always give a date as to when you need to receive payment. Keep it reasonable. Because unfortunately. You know it might not be tomorrow. You may need to say two weeks or so if I'm not paid by that date. I will be forced to pursue other options to enforce the contract. Jillian: [00:18:59] I would say we have been at this for a long time. We've been working with brands for probably nine years and we have definitely run into situations where we haven't gotten paid. However it's always been rectified. Jillian: [00:19:13] It's always been like the accounting department didn't get it or whatever. So for me, there have been times where I've had to be on, I've had to be on top of it. But so far we haven't run into a situation where a brand is completely bailed on us. Danielle: [00:19:32] It's rare, I don't see it that frequently where I see people not get paid is often with smaller companies maybe startups. That's why I always get something in writing if they are hedging over giving you trouble over a contract or signing a contract that you provide. That's a red flag to me. Keep track of your brand payments as a blogger Jillian: [00:19:54] Yep and you know what I do. Simple simple. I keep a spreadsheet that just says this is the brand I worked with. This is how much they've paid. They say they're paying me. Have they paid me. And like as soon as that check comes in. You know I put a check mark. Jillian: [00:20:10] Very simple like I'm not even using Quickbooks or anything like that. And I just keep a record and then once a month or so, I look through it and go, Wait did I get paid for that because I will forget. Jillian: [00:20:20] Right. And then it will be end of the year, and you'll be like did my work with somebody and did I ever get paid? So that has been like my saving grace. It's just to keep a record. Danielle: [00:20:32] Exactly. Keep track. And I think that that's also a really good tip for how to keep track of exclusivity. Keep it all in one place so let's say you have a client who said you know you can't talk about breakfast cereal for three months after the time the contract expires. Danielle: [00:20:46] Just keep a spreadsheet so that you know, OK this other company came to me. I can't work with you yet but in 30 days I can. That makes it a little easier so that you can see like what is my expiration date, and what am I prohibited from talking about during a specific period of time. Jillian: [00:21:01] I think that's a great idea. Now bloggers when they first start out, one of the ways they monetize is via affiliates. And there's a lot of conflicting information about disclosing affiliate fees or affiliate links. How do you need to disclose your affiliate links as a blogger Jillian: [00:21:15] I can't even keep them straight. Like Amazon has its rules, and Pinterest has its rules, and I wonder if you could walk through what a blogger needs to know to protect themselves with affiliates and also to talk about, is there some police that comes out and says that link was not disclosed. What can happen if you don't disclose something? Danielle: [00:21:41] Sure. When it comes to how to disclose I always say there's two major things that you need to check. First of all whatever it is that you have to disclose so if this is an affiliate link you need to know what does the platform require. Danielle: [00:21:54] So make sure you know your rules for Amazon or Pinterest or wherever it is that you are doing it. And typically it will be something that you can find in their regulations. Danielle: [00:22:04] The second thing that you have to know is the FTC. So the FTC is the Federal Trade Commission. They monitor advertising and that is where the main areas of disclosure come in. So that is why you will see #ad #sponsored because the FTC has said that they are adequate disclosures. Jillian: [00:22:25] So they did? You could just say #ad #sponsored? How about #affil? Danielle: [00:22:32] Affil is not sufficient because the average person is not going to know what that means. Jillian: [00:22:36] How about #affiliate? Danielle: [00:22:38] #affiliate should be OK but the FTC is not clear on whether or not you need more, so you may need to say "This is an affiliate link if you click on this I receive a small commission." Jillian: [00:22:49] Got it. And I always say, at no charge to you. Danielle: [00:22:54] So I think that "at no charge to you" check and see if your platforms are okay with that. Because I think that Amazon makes a lot of changes and I'm not sure what they say you can and can't say. Danielle: [00:23:09] In terms of policing, it can become an issue with the FTC. I personally don't think that it is ever a good idea to run afoul of the FTC because their minimum fines, if they send you a demand it's likely going to be in the range of forty thousand dollars. Jillian: [00:23:27] What? Have you seen this? Has any one that you've worked with ever received something from the FTC that says that? Danielle: [00:23:34] Not to that extent. I think that this is a very new area for the FTC,so they put out a lot of guidance. What we have seen is warning letters and the warning letters. Danielle: [00:23:45] Like last year there was a lot of headlines and they sent out I want to say 40 letters, and they were to bigger name influencers, like I think we're talking like Kardashian level and mostly celebrities. And they said if you do this again you will be subject to a fine. Danielle: [00:24:02] And one of the recipients of letters contacted us and said I didn't know anything about this. Can you please help me you know get everything together and it was for a forty thousand dollar fine. Danielle: [00:24:15] So we strongly recommend this isn't an area to cut corners on, just disclose any of your relationships because to me like forty thousand dollars that's going to sink a small business. Jillian: [00:24:27] Oh my god yes. That's not, that's not chump change. Danielle: [00:24:31] Right yes. It's not at all. So I think to me it just makes sense to do the disclosures. Jillian: [00:24:37] And the reason for the disclosures is because if Kim Kardashian is like saying, oh my god this is the best mascara in the world and she's getting paid for it. Like somehow it feels like cheating that she's not sharing that with her audience. Danielle: [00:24:53] Right. So there is a material relationship with the reason that she's posting. So she's posting because she's getting paid, she's not posting just because she really likes something. Danielle: [00:25:05] So I think it's really important that if you are being incentivized whether it is by money or free product, to post something then there is a material relationship in the eyes of the FTC. So you need to talk about it. Danielle: [00:25:17] You can do #ad #sponsored #affiliate it doesn't have to be phrased that way though. You can work it into your story. You can say, I am working with this brand you know whomever it might be to talk more about this. This is why I partnered with this brand. Danielle: [00:25:34] The FTC has also said that for sponsored content you can say #brand name then partner but #partner isn't sufficient. Danielle: [00:25:45] But like let's say you were doing #Maybelline because we're talking about mascara, so let's say you did like #Maybellinepartner that is sufficient. Danielle: [00:25:53] I always recommend if it's a sponsored content contract, or anything with an affiliate program, check with the disclosure requirements are for that particular program because they may have something specific they're looking for but if not you can use natural language you can use those different examples that we provide. Jillian: [00:26:10] Okay that makes a lot of sense. BREAK: What a happy customer had to say about MiloTree Jillian: [00:26:13] I wanted to take a short break and read an email I got this week from a MiloTree customer. It's from Andrea Scalzo of RaisingDragons.com. So here's what she wrote. Jillian: [00:26:24] I have built a large following on Facebook and MiloTree allows me to easily and organically introduce my other social channels to all the traffic coming to my site from Facebook. Jillian: [00:26:36] It took only minutes to set up, and I immediately saw my follower count start going up on my other channels. I also love how aesthetically pleasing it is. Thank you Jillian. Danielle: [00:26:48] Well thank you, Andrea. So for everybody else if you are trying to grow your followers on Instagram and Pinterest and Facebook and YouTube and also grow your email subscribers definitely sign up for MiloTree. We offer your first 30 days free. Just head on over to MiloTree.com and now back to the show. What is GDPR and what do I need to know as a blogger? Jillian: [00:27:13] Now GDPR are which is, as you know we sell our pop-up MiloTree and it is GDPR compliant, and I don't even understand GDPR. So could you explain it very briefly for the audience and why that's important? Danielle: [00:27:35] Sure. GDPR stands for General Data Protection Regulation. It is an EU law or an EU regulation and essentially what they are doing is they want to ensure that consumers know how their data is being collected, what data is being collected, how it's being used, and to make sure that consumers are in control of that data. Jillian: [00:28:01] And can I just interrupt for one second. GDPR here though covers a wide swath, like it is not just getting somebody to understand that if they're signing up for your newsletter because you're giving out a freebie, that they're signing up for your newsletter. Danielle: [00:28:16] Right. It has like a whole host of things. It covers so many things that influencers and bloggers have on their site. And I think that the key is dive into your site see what it is that you are using on your site that collects personal information. Danielle: [00:28:35] Now this is where things get a little bit tricky because collecting personal information. It's not just a name or an email address or something along those lines. Danielle: [00:28:45] It is also a location. It is also an IP address and that IP address is used regularly in plugins. It is used in Google Analytics. You can anonymize Google Analytics to not track the IP address but it is really important to make sure that if you are collecting these things, that you are disclosing for anybody who is in the EU. Danielle: [00:29:09] So there are a lot of different plug ins that you can actually install for GDPR compliance that will help as well. Jillian: [00:29:16] Is this going to come to the United States and does it matter? Because like what is your thought. Is it going to get more restrictive? Danielle: [00:29:25] What we are seeing so far is California has passed a law. And if you're not familiar with it California is the only state that currently requires privacy policies. Danielle: [00:29:37] So everybody should have a privacy policy to comply with that because if you have any audience from California you should have a privacy policy on your site. Jillian: [00:29:47] And that means like in your terms of service? Danielle: [00:29:49] Yeah you should have your privacy policy. Now when it comes to GDPR in the U.S. we need to be compliant with GDPR in the U.S. if we have visitors who are from the EU then there's ways that you need to comply. Danielle: [00:30:04] But what we have seen is just recently and we're still kind of waiting for everything to be finalized there, was a law passed in California on data protection. I don't think it's finalized yet so we don't have all of the details. It looks like it may be comparable to GDPR. But it looks like there could also be some additional restrictions. We're kind of in a wait and see period with this. Danielle: [00:30:30] From what I understand it's supposed to be implemented by 2020. So I expect that we will be seeing a lot of activity in 2019 as things get finalized. Jillian: [00:30:41] Got it now. It's funny because at MiloTree our belief is GDPR is good. And what is your thought about it? Why GDPR is a good thing Danielle: [00:30:50] I think it's a really good thing. I think that for people in our business we kind of know what's out there. Danielle: [00:30:56] Like I understand the Facebook pixel or I understand affiliate marketing, but I can tell you right now, I have had to explain to my mom on more than one occasion why Facebook is showing an ad for something she just searched for. Jillian: [00:31:09] Oh my God, I've done the same thing with my parents. They're like somebody knows, they're following me. Danielle: [00:31:15] They're watching me they're following me. So I think it's it's important for the average consumer who may not have any idea. They think, and let's face it especially in the age of the Cambridge Analytica scandal, people are taking a quiz and have no idea what they are doing, what data they are providing. And it's really important that companies are up front about that. Danielle: [00:31:39] There was a quote that I saw GDPR, the compliance date for it was May 25th so that was everything was, let's just say in May was a little bit crazy. Danielle: [00:31:49] There was an article and it was another lawyer was being quoted, and the person said, well if consumers know what we're collecting they'll never give us the information. And the attorney was like and I just said yeah that's kind of the point. Danielle: [00:32:02] So it's really important and the main impact for you it may be how you're collecting email addresses. It may be that you need a cookie disclosure on your site. But the key is use it as an opportunity to go in take a look at your plugins, see what you're collecting, see if you still need those things. Danielle: [00:32:20] Make sure your privacy policy is updated, and then you should be good to go. I think that for many people it was an opportunity, because they said I last updated my privacy policy in 2009 and it's not quite accurate anymore. Danielle: [00:32:35] And it gave people a good opportunity to kind of take a look, and I think for a lot of people they were just deleting plugins, and they were like my site so much faster now. Jillian: [00:32:42] Oh true. And I always thought it felt a little dishonest when it would be like, hey I get this freebie by giving me your email address and I feel like the disconnect to us. Well wait a second. I just gave you like my email address. I didn't know that I was going to be put on all these lists. Danielle: [00:33:01] And I think that that's the goal is to make sure that there is more transparency. If someone is giving you their personal information about how it's being used. So I do believe it's a good thing. I think it changes the playing field a little bit. Danielle: [00:33:15] And it's it's like every time there's a system change right. Everybody kind of freaks out says I can't do this. Like I'm just going to quit I heard so many people say I'm just going to quit blogging. Danielle: [00:33:25] And you don't have to. Yes. There's a little bit of administrative time that goes into it. But for the most part I think that they are trying to be fairly straightforward and it really is to protect your audience. And I think it's a good thing for your audience to know what you're doing. Jillian: [00:33:42] Yeah. And to be trustworthy. And I will say this, which is if you are a blogger if you've done this for a little while you know the things change all the time. This is just one of those. Like just just wait because there will be more to your business you know and like algorithms change. If you're not comfortable with change don't be a blogger. Danielle: [00:34:11] I think that there's just nothing static and the reason that this bothered people I think is because it got into areas of their business that people weren't necessarily comfortable with. Danielle: [00:34:21] It got into legal, it got into the tech side. It definitely took a lot of people out of their comfort zone, and you had to deal with some areas that for many, they had completely ignored. So I get that sort of discomfort that came along with it. But overall I do think it's a very good thing. Danielle: [00:34:40] It's kind of like, do you remember all of the Facebook Raffle rules? Jillian: [00:34:44] Yes. Danielle: [00:34:45] It's kind of like that. Every time Facebook would make a change to their giveaway rules everybody would kind of freak out, then they would make the adjustment and then everything was OK. I view it somewhat similar. Danielle: [00:34:56] But this is something that's there to protect your audience, so to me, embrace it. It is coming to us. I think that we will see a lot of discussion about this next year once we start to see what's being finalized in California. Understanding copyright and intellectual property as a blogger Jillian: [00:35:12] Yes so I have I have a two part question, and this is I think, my last legal question, which is so let's say I create something like an ebook, and that would be then I guess my own intellectual property right? Jillian: [00:35:26] Let's say I make a cookbook. Do I need to protect that? Or how would I protect it? And then the B side of this question is what happens when somebody steals something of mine on the internet, like my photos or even my entire ebook? Danielle: [00:35:43] Sure. What I recommend doing is, so first let's just talk a little bit about what copyright is and what it does. So a copyright is something that protects an expression of an idea in a tangible medium and that's a little bit of legalese. Danielle: [00:35:57] So what it means is if I have created something and expressed an idea. So whether it is a song, a photo, a piece of creative copy etc. That is something that is copyrightable. Danielle: [00:36:12] When you have a copyright, there are a lot of additional rights that kind of makeup a copyright. So it has the right to produce, it has the right to sell, the right to display whatever that piece of content is. Danielle: [00:36:25] So that's why it's really important in your contracts that you know what happens to that copyright, because most of the time you're going to keep your copyright but the brand will want a license to display it. So you're giving them a right to do something from your copyright. Danielle: [00:36:39] When it comes to creating something like an ebook. The sheer act of publishing it, gives you certain common law copyright rights. So you are the owner of that content you are the copyright owner. Danielle: [00:36:52] When someone downloads that book you are essentially giving them a license to use it, and you are probably making restrictions that say this is for your personal non-commercial use only. You cannot resell this, you can't copy it you can't do X Y or Z. Danielle: [00:37:09] So I think it's really important to make sure that you have the copyright logo, and I recommend having a short statement. You know I think of it like your title page in a book. That's how people can use it if you can if it's if there's something in the speccing that works for you. How to register a copyright with the government Danielle: [00:37:26] And you can also register with the government and if you register your copyright you have additional legal rights which essentially you can sue if there is copyright infringement. Danielle: [00:37:40] So it's actually relatively simple process. You can have a lawyer handle it or you can try to file it yourself depending on your comfort level. It's kind of like LLCs some people want nothing to do with it. Some people are like yes please just handle this. Danielle: [00:37:54] So you can file for your copyright which gives you additional protections once it's registered with the Copyright Office. If someone steals your stuff, what I strongly recommend, is first reach out to the person and find out what happened. Danielle: [00:38:11] And that may be something as simple as an email or submitting a contact form that says, hey I see that you've got my pictures. Those are my copyrighted material. Please take them down. Danielle: [00:38:22] You'd be amazed at how many things get resolved on that stage because they just didn't know that they couldn't google search and right click, and save something and then put it up. So that's usually step one. Danielle: [00:38:36] Another step that you can take as if it's being hosted online. You can send a DMCA request which is essentially a takedown request to the host of the material, and you can find a lot of templates for that online. Danielle: [00:38:49] You can also if they still won't remove it. You can definitely have an attorney do a cease and desist letter. Those are unfortunately for a lot of people. They get frustrated with that process because you do have to pay to have an attorney draft it, and you might not be getting anything in return. Danielle: [00:39:07] But depending upon what they are using of your stuff, it may be worth it to you to have that done. Jillian: [00:39:14] Got it. OK so let's say I do. I'm a food blogger and four times a year, I take my recipes and create seasonal ebook cookbooks. Would you copyright those? Danielle: [00:39:28] I would just to be safe. Jillian: [00:39:30] You would? So you wouldn't just put on the title page, you know the copyright logo, and say this is for your personal use only. You cannot sell this or whatever distribute it in any way, but then you would go that extra mile and you would copyright those books. What does registering a copyright do for you as a blogger? Danielle: [00:39:47] If it's something that's going to be relatively heavily distributed I would do it. It's fifty five dollars I believe is the fee to do the copyright application. To me, if it's something that is going to be a critical part of your business, that's a fee that's worth it. Danielle: [00:40:04] If you're talking about just a blog post everyday that might not be something that you copyright and register every single one that you do. Danielle: [00:40:15] You might do it as an anthology once a year, that you copyright it to give yourself some additional protection. But if it's something that is going to be a critical part of your business, or something that you're using to make money, I think it's worth the investment to have the additional protection. So that way if something happens you know you haven't got it. Jillian: [00:40:36] Wow. OK. Because I had not thought to really do it. I didn't know it was fifty five dollars. Danielle: [00:40:42] Yeah it all depends on what the item is like. If we're talking about a just a small freebie that maybe a couple hundred people will see, it might not be something that's worth it to you, that might be something that you take your chances with. Danielle: [00:40:56] But if we're talking about something that you're potentially going to use to sell or to make money or that it's going to go into the hands of thousands, then I think it's a smart idea to to copyright it because it's it's an expense, yes but it's an expense that can give you additional protection if something happened. Jillian: [00:41:16] So like for example we create free printable on Catch My Party and we give them away, and we say you know, these are for your personal use only. I have found our free printables on Etsy being sold. Danielle: [00:41:30] Oh wow. Jillian: [00:41:31] So I have not copyrighted them, but I did then contact the Etsy seller and say please take these down. And they did. Danielle: [00:41:38] Good. Good. Jillian: [00:41:39] OK. But let's say they didn't. What would I do? Let's say if I haven't copyrighted them what else can I do, and then what if I had copyrighted them? Danielle: [00:41:50] The main difference between copywriting like let's say, somebody had one of your printables and they were making a lot of money off of it, and that Etsy store and you're just looking at that saying, that's money that should be mine right not yours. You didn't create that. Danielle: [00:42:04] So if you needed to sue them, then you need the copyright registration. So it's especially important if somebody is using your stuff commercially, and you're trying to get some of those profits back for yourself. Danielle: [00:42:14] But I think that depending on where your content is being used. So in a way, Etsy is helpful because they will typically have copyright forms so you can say this is my material. This is you know stolen essentially. And allow you to submit that. Danielle: [00:42:33] So it can depend on what your ultimate goal is. If you want to make sure that you have the ability to sue if something is stolen, then you want to register. Jillian: [00:42:41] Got it. Danielle: [00:42:41] If you are only concerned about getting it taken down, then you may not need that but the problem is if even if you can't get it taken down, you may still need to. You never know when you're going to need to take that final step. What if someone copies your designs as a blogger? Jillian: [00:42:55] Got it. And one thing that I do, is a lot of people will reach out to me especially through Catch My Party. You know they create printables or invitations or something like that, and they will say to me somebody copied my design. Jillian: [00:43:14] And maybe it's not completely, it's not a hundred percent copy, but it's probably, you can tell that they were inspired by the person's work. What would you say to that person? Danielle: [00:43:29] It depends on how much was copied and if it would be considered a derivative work, if it would be considered a copy. That can get into some hazy territory. So that's usually what I would say contact a lawyer, set up a consultation, and see just how much has been changed and whether or not you still have a claim. Jillian: [00:43:51] OK. And do you get calls like that a lot? Danielle: [00:43:54] Yes. Jillian: [00:43:54] Where people say is this too similar? Danielle: [00:43:57] Yeah we have. We've certainly dealt with that. And it really does become an analysis of how much has been copied how much has been changed. Has enough been changed. Danielle: [00:44:07] And sometimes it's really taking a look at it and balancing what the cost would be to defend it, because copyright infringement unfortunately can become costly, because it's a lot of expense for you on the legal side to get something taken down, and you may not see any money back for it. Danielle: [00:44:28] So for some people it's a matter of, do I want to spend money to get this taken down? How much is this particular item going to impact me if it stays there? Danielle: [00:44:38] But if it's on a platform like Etsy, typically they are going to give you the ability to report something as stolen. It can be more tricky if somebody is just putting it on their website, or in their own shop, or something like that, where there's not that formal mechanism. Jillian: [00:44:54] Got it. Danielle, I have been taking a ton of notes here. I need to talk to my accountant, and I need to think about copywriting my stuff. So thank you so much. Jillian: [00:45:08] So can you share how people can reach out to you if they've got legal issues or questions how they can find you. All of that. Danielle: [00:45:18] Of course. If you have something you need assistance from a lawyer with then you can reach us at HashtagLegal.com. We also have forms and templates like privacy policies and contracts things like that. Danielle: [00:45:34] And then if you need legal templates or forms we have Businessese.com and you can also always get more information from us on our podcast. The Business Influencer Marketing Podcast. Jillian: [00:45:48] Awesome. Danielle thank you so much for being on the show. Danielle: [00:45:51] Thank you. How to grow your authentic Instagram followers fast and free with MiloTree Jillian: [00:36:00] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. It's MiloTree. Jillian: [00:36:09] MiloTree is a smart pop up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube Pinterest, or subscribe to your list. Jillian: [00:36:24] It takes two minutes to install. We offer a WordPress plugin or a simple line of code and it's Google friendly on mobile and desktop. Jillian: [00:36:34] So we know where your traffic is coming from. We show Google-friendly pop-up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!
This is the Bottlespark Ignite podcast! Each week, we talk about the live streaming and influencer industry. This week, we talked to Jamie Liberman of Hashtag Legal, a purely virtual law firm that specializes in influencer marketing. They have lawyers all over the country that help make their work easy and accessible. She is also a co-host of a podcast, Businessese. We brought her on to demystify the FTC and answer your questions. Follow Jamie here: twitter.com/iamjerseyjamie twitter.com/hashtaglegalllc hashtag-legal.com Bottlespark is an influencer marketing company specializing in live streaming video. If you're an influencer on Twitch, YouTube, Instagram, or any other form of online content, then find out more at bottlespark.com Hosts: Amanda twitter.com/turarts twitch.tv/turarts JT: twitter.com/jtgraphic twitch.tv/jtgraphic Travis: twitter.com/daebol twitch.tv/daebol
We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up and use our respective platforms and when should we sit down and listen? We're so pleased to have Certified Transformational Coach Hope McGrath on the podcast to discuss this important topic. A multi-passionate entrepreneur, Hope combines her love of social consciousness, psychology, spirituality, wellness, fashion, and culture into her work. Her lifestyle platform Radiant Mix celebrates diversity from the mixed, multiracial experience through the lens of culture, style, parenting, and storytelling. Propelled by the current political climate, Hope created Radiant Mix as her way to talk about bringing racial dynamics together. She's also a board member of her family’s non-profit organization, H2 Empower, that enhances education and sustainable development in Africa. People that are one culture, they can have the richness of that culture. But when you're of two or three cultures, you kind of flow between cultures, and that's a different storyline. So I think that's what I'm interested in talking about. -Hope McGrath Hope is co-hosting an international wellness retreat called the Tropical Transformation Wellness Retreat November 7th-12th in the mountains of Colombia. (Contact her using the email address in the resource list below and mention Businessese to receive a very special deal of 20% off your registration for the retreat!) In this episode, you'll hear: thoughts about the phrase "I don't see color" the importance of speaking out, as opposed to being worried about saying the wrong thing how to ask about the things you can't already know how personal stories lead to dialogues and teaching moments with your children around race how you can support the Radiant Mix and sites like it. Let's keep the conversation going in our private Facebook group, Businessese HQ! Resources: RadiantMix.com TropicalTransformation.com HopeMcGrath.com Contact Hope: info@radiantmix.com @radiantmix on Instagram Do You Really Talk to Your Friends About Race? She's Black, but not Black, Black Siddhartha by Herman Hesse
On this episode of Becoming Fearless, meet Jamie Lieberman, the founder of Businessese and a partner at Hashtag-Legal, a law firm that specializes in working with influencers. Jamie has worked in influencer marketing since before influencers were even a thing, and she noticed a need for lawyers who spoke the language of influencers and truly understood the online space. Join Annie and Jamie as they talk doing things differently, having flexibility, trusting your gut, and maintaining boundaries.
Turning your part time side hustle, your passion project, into your full time job: that's the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams into reality. As inspiration for the transition, this week we're sharing an entrepreneurial success story. Mary Clavieres is the founder of the Hoboken Mom Entrepreneurs Group, an in-real-life networking group that supports local women owned businesses. She made the jump from a full time job in the pharmaceutical industry to running her own product-based business (postpartum mesh underwear— our mom listeners will have a special appreciation for the genius behind this particular product!). Connecting is Mary's superpower, and in the days ahead she will be launching the Transitions Collective, a platform for women entrepreneurs to find support and accountability, both online and off. Listen in on this episode of the Businessese Influencer Marketing Podcast to hear: how Mary managed juggling a full time job and a side hustle the value of meetups and networking for your business how Mary knew when her side hustle was ready for full time, and how she prepared to make that change how she keeps her community engaged, online and in person the importance of market research: determining your customer's needs and wants her tips for turning your side hustle into YOUR full time job Jump— with a parachute. Mary Clavieres Have you made the transition from side hustle to full time business? We'd love to hear your tips and about your experience in our private Facebook group for digital entrepreneurs, Businessese HQ. Resources: BriefTransitions.com Coming soon: TransitionsCollective.com Contact Mary: mary@maryclavieres.com The Time Traveler's Wife by Audrey Niffenegger Think and Grow Rich by Napoleon Hill
Boss Girl Creative Podcast | A Podcast for Female Creative Entrepreneurs
Bringing back the Nitty Gritty Series in this interview with Beth Kirby from Local Milk Blog (and the newly published Raw Milk Podcast). Take a listen as we chat about her journey as a blogger & influencer. BGC ANNOUNCEMENTS * Welcome to the 154th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Beth Kirby (Local Milk Blog & Raw Milk Podcast) in the Nitty Gritty Blogger Interview Series. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * About Beth * Frequency of blogging/social media * How she started * Early challenges * Pivot Moments * First Investments * First Outsourcing * Organizational Nerd * Using Metrics * Making Money * Current Challenges * Defining Success * Tricks/Hacks * Finding a tribe * Finding a support system * Favorite Social Media Platform * Blogging/Business Conference * Moving Forward in Business * Staying up to date with rules/regulations in the industry * Least favorite business/blogging tasks * Favorite business/blogging tasks * Brainstorming ideas * Taking time for business * Criticism * Future of Blogging/Social Media * Goals for the future * Inspiring Boss Girls * Funniest things on this journey * Boss Girl Advice RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.** * Here's my Course!!! Unlocking Your SEO Potential * Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl * Grab your Privacy Policy from Businessese.com --- Use code bossgirl between now and May 25, 2018 to receive 20% off your purchase. * Jersey Ice Cream Company * Jenna Kutcher EPISODES YOU MIGHT ALSO ENJOY EPISODE 153 - THE ONE ABOUT GDPR EPISODE 144 - CREATING CONTENT EPISODE 124 - EPIC LINK BUILDING STRATEGY FIND TAYLOR ONLINE Blog - taylorbradford.com Instagram - @taybradfordblog Facebook - taybradfordblog Pinterest - taybradfordblog Twitter - @taybradfordblog FIND BETH ONLINE Website - BethKirby.com Blog - Local Milk Blog Instagram - @local_milk Podcast - Raw Milk Podcast HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!
Boss Girl Creative Podcast | A Podcast for Female Creative Entrepreneurs
In this episode, I chat with Danielle Liss, attorney and co-founder of Businessese.com, about GDPR. We tackle what it is, why we should care and what we need to do to be compliant! BGC ANNOUNCEMENTS * Welcome to the 153rd episode of the Boss Girl Creative Podcast!! Today's topic is all about GDPR: what it is, why we should care and what we should do. Listen in as I chat with Attorney, Danielle Liss about GDPR. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * GDPR * Affects anyone with a website or an email list * What is GDPR * Location of people protected by GDPR * Site Audit: plugins, ways I do business * Personal or Sensitive Data * Consent RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.** * Here's my Course!!! Unlocking Your SEO Potential * Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl * Airbnb Privacy Policy * GDPR Plugin * Grab your Privacy Policy from Businessese.com --- Use code bossgirl between now and May 25, 2018 to receive 20% off your purchase. EPISODES YOU MIGHT ALSO ENJOY EPISODE 142 - THIS I KNOW TO BE TRUE EPISODE 118 - HOW TO MAKE MONEY AS A BLOGGER EPISODE 112 - ESSENTIAL BLOG MAINTENANCE TASKS FIND TAYLOR ONLINE Blog - taylorbradford.com Instagram - @taybradfordblog Facebook - taybradfordblog Pinterest - taybradfordblog Twitter - @taybradfordblog FIND DANIELLE ONLINE Website - Businessese.com Blog - Kittenagogo Instagram - @kittenagogo Twitter - @danielleliss HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!
What GDPR is, why it’s important, and how to implement GDPR-compliant changes on your site with Danielle Liss. ----- Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR. GDPR for Influencers Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU. These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact. It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it. In this episode, Danielle shares: What GDPR is and why it’s important for influencers How you might be collecting data on your visitors The difference between personal and sensitive data is Why you should audit your site Why disclosing the information you collect might help your relationship with your readers How you can stay up-to-date on GDPR updates Resources: Google Security Checkup 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Hashtag Legal GDPR checklist on Businessese GDPR plugin If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Caroline! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
If you haven't heard of GDPR, get ready. Like the term "data," you're going to be hearing this buzzword a LOT. I've got several posts on it already and will likely have more to say. In this post and podcast episode I'll share why all this data talk is significant, why we need to think about it to not be smarmy, and tips for GDRP compliance. I'm also running a free workshop this week on Freebies + GDPR you won't want to miss. REGISTER NOW! WHY DATA MATTERS Did anyone else catch all those memes and silly videos about Congress questioning Zuckerberg? Many of us laughed at that, but here's the thing: were you surprised by anything he said? Like maybe how Facebook might be tracking you on a website that's not Facebook even if you don't USE Facebook? Here's reality: Data has long been overlooked and it's about to change. People haven't realized how precious data is and the common user of the internet has very little idea what is being tracked and how. These data conversations are really GOOD because they are forcing transparency. I think this is going to have massive ramifications and this whole data buzz word will be around for a while. It also may have long-reaching impact on your business, if you are doing things like running Facebook ads or having a website or email list. I think that there will be some pushback from the typical users who may not like that your blog is storing their info or sharing with third parties. Oh- you didn't know your website was doing that? Let's look at what it IS doing. WHAT DATA YOU MIGHT BE STORING If you have Google Analytics on your site, the Facebook tracking pixel, or run advertisements with third parties, accept comments on your blog, or have comment forms, you are collecting data. How much depends on what you're using. Even if you don't KNOW it, you are tracking data. If you head into the back end of your blog, you'll find that commenters have email addresses stored on your site. That's data that you've collected and GDPR says you are responsible for it. WHAT. Same with contact and other forms on your site. It goes deeper with Google Analytics, even though that typically is using ip addresses and has lots of anonymity (from my understanding). And if you have the Facebook pixel on your site or are using Google ads or other advertisers, you may be sharing your readers' data with third parties EVEN IF YOU DON'T KNOW IT. So if this sounds creepy to you at all, you'll understand why I said that there is going to be long-term fallout and some people are really going to balk at this. DATA, GDPR, AND BEING SMARMY Y'all know I'm all for not being smarmy. So in one sense, I LOVE that this is being brought to light. As bloggers and people using the internet, we need to KNOW that we are storing data. We should know what is being tracked and we should be up front about that with our readers. It's not smarmy if you don't know and don't tell your readers because you simply didn't know. However, as this data conversation continues, ignorance will not keep you from potential fines or from being responsible for the data you're (unknowingly) collecting. I like that now we are creating some accountability. I don't always like some of the specific ways this is playing out with GDPR, but I think that we are moving in a good direction by making all of this more transparent and honest. It's not going to be the wild west of data anymore. Now you know and knowing is half the battle. The other half is doing something with that knowledge. So let's get into specific tips for GDPR compliance. TIPS FOR GRPR COMPLIANCE Here are a few very actionable and fairly simple items you can do: Get the GDPR COMPLIANCE plugin. This will add a checkbox for consent on your comments and also any forms on your site. Update your privacy policy. I know...BORING. There are templates out there, so you might find a good one, but if you want to be SURE you're covered, I'm an affiliate for the products over at Businessese. They JUST updated their privacy policy to have GDRP compliance. Add a banner or overlay asking consent for cookies. I used a widget called EU Cookie Law Banner that I found in my Wordpress site under appearance/widgets. Likely you will see this banner floating along the bottom. I updated it with custom GDPR language. You can also check out the free option from Cookiebot...but I found it a little more robust than I think (hope) is needed. Find out what your email service provider is doing. If you are not using a trustworthy email service provider, this is the time to switch. Under GDPR, you are the data controller, but a lot of the heavy lifting will fall to your data processor. You are responsible, but they do a lot of the tech stuff. Email them to ask. I know that Convertkit, Mailerlite, and Mailchimp have things in place and have already heard from a sad listener who is losing tons of subscribers because of her email service provider and GDRP. Sign up for my free workshop on GDPR and freebies. I think this is going to be one of the biggest areas of impact, so I'm going to dive DEEP into what this looks like. If you are using freebies, lead magnets, or reader magnets to get people to sign up for your email list, you need to come. (If you don't know what those things are, read my post on freebies.) Sign up for the workshop HERE! Links mentioned in the episode: Data being more precious than oil GDPR FAQs Which Email Service Provider You Should Use Disclosure - You're Doing It Wrong Amazon Disclosure Affiliate Programs and Disclosure GDPR Compliance Plugin Cookiebot Businessese Privacy Policy (this is my affiliate link!) ConvertKit - get 30 days free! (this is my affiliate link- message me so I can give you my bonus freebies when you sign up) I hope you found these tips for GDPR compliance helpful and that you are not too freaked out by the whole data situation and what you are collecting and what is being collected by other people when you go to mom blogs on the internet, for example. This is the world we live in!
Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can carry sizable fees: up to 4% of annual global turnover or €20 million. Are you ready? The GDPR is an European Union law that expands protection for an individual’s personal information by: placing more stringent requirements onto companies that possess personal data of EU data subjects giving these data subjects more control over how their personal information is collected, stored, and used. Even if you are not located in the EU or specifically marketing to EU citizens, the GDPR's strict consent requirements have implications for U.S. based businesses. If you collect any sort of personal information through your website— think email addresses, Google Analytics, names on comments, IP addresses, etc.— you'll want to listen in on this week's episode of the Businesses Influencer Marketing Podcast. We provide an overview of what the GDPR entails, and what website owners need to do to become compliant. In this episode you'll learn: how and why the GDPR applies to businesses in the United States exactly what is considered to be personal data, protected by the GDPR what businesses need to do for compliance, step by step how this new regulation affects businesses in the online marketing space about our downloadable GDPR Checklist for Influencers (which includes plugins to simplify the process). It's a pretty sexy subject, so enjoy! We're anticipating follow-up questions, so don't hesitate to share those with us in Businessese HQ. That's our private Facebook group for influencers and online entrepreneurs, and we'd love to have you join in. And don't forget, if you need to purchase a privacy policy that has been updated for GDPR, you can get one in the Businessese store. Resources: GDPR Checklist for Influencers The EU public resource page for the General Data Protection Regulation
Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them "growth opportunities"). While we think it's really important to share and learn from the hardships we all face as business owners, we also think it's crucial to define, share and celebrate the successes. For our 30th episode of the Businessese Influencer Marketing Podcast (amazing, our podcast is all grown up!) our producer, Don Jackson, quizzes us about: the origin story for Businessese, and how Hashtag Legal grew out of that our reaction to the unexpected rate of growth of our business what success is for our business how we deal with copycats the pros and cons of a complementary personality in a business partner our advice for those starting their own businesses, or experiencing a new "turn" towards growth Don also shares some food for thought with his definition of business success, Danielle narrows down her favorite podcasts, and Jamie unveils a shocking opinion about candy. How do you define business success? What have been your best successes so far in 2018, and how do you celebrate them? Join us in Businessese HQ as we raise a virtual toast to our business accomplishments.
Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There's the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that's a product, service or blog post: Why would anyone read this? I'm not an expert. There are other people that do this better than I do. Is anyone really going to buy this? People could make it themselves if they wanted. I really don't think what I do is good enough for "real" companies. Then there's the realization that you're the one in charge. You set the goals, the deadlines, the hours, the quality control and the accountability. There's no passing the buck; your decisions are your own, and you're the one dealing with the successes or issues that result from them. Add to that the fact that in order to succeed, you always need to be doing new things— seeking new clients, learning and implementing new marketing techniques or technical processes, developing improved products, figuring out how to allow room in your schedule for business growth while retaining a personal life. Sometimes, it can feel like you're just bumbling along and it's only a matter of time before you make a catastrophic, business killing mistake. And so you start delaying the things that you need to do. "You, most of the time, are the reason why your business succeeds and fails. A lot of times the reason why your business fails is because you don't think you belong in the game." -Don Jackson We are here to tell you that you are not alone. In this episode of the Businessese Influencer Marketing Podcast, we tackle three common mindset issues for entrepreneurs— imposter syndrome, a feeling of overwhelm, and the paralysis caused by the fear of moving forward— and how to navigate your business through them. Further reading: Overcoming Imposter Syndrome and Analysis Paralysis We're joined by the man that we affectionately refer to as Dr. Producer Don. Don Jackson is our producer on the Businessese podcast, and he really is a doctor: Don earned his doctorate in both Philosophy and Forensic Psychology from Harvard University. You may know him from the Dad Spotlight podcast, or from his blog, Daddy Newbie, but you may not have known that before embracing his role as Dad he worked as a forensic psychologist. Don brings his expertise to the conversation as we discuss: the characteristics of someone operating under a fear mindset what to do and how to deal when you encounter a roadblock how to avoid getting stuck in the research phase of a project struggling with imposter syndrome, as a parent and as a business owner active steps people can take to combat imposter syndrome the most important quality in an accountability partner what to do when you feel like no one is interested in what you have to say. "Sometimes I'll walk into a room and I'll most likely be the smartest guy in the room, but there's times when I feel like the dumbest guy in the room. And that has nothing to do with anybody in the room; it has everything to do with me." -Don Jackson Listen in for Don's advice on changing limiting mindsets when it comes to your business. Then stop the negative self-talk, get out of your own way and make this your year for unlimited success! What personal mindset has been holding you back? Let's talk about it over in Businessese HQ, our private Facebook group for entrepreneurs and online business owners. Resources Raven Media Group Dad Spotlight Daddy Newbie
It's our last episode of the year! The perfect time to take a look back at 2017: what we've accomplished with our business, what didn't work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead. It probably will not surprise you to hear that here at Businessese, we take goal setting very seriously. Further reading for fellow goal setting enthusiasts: Goal Setting and Productivity for Profitability (podcast episode) 10 Lessons Learned During Our First Year of Business Behind the Scenes: Online Business Owners Share Their Goals Tips for Setting Goals for Your Blog One way to simplify and solidify the goal setting (and goal meeting!) process is to designate a word for the year. It can be business related or personal, or encompass both. Just one word to guide what we prioritize: when to say yes, when to say no; when to leap and when to retreat. In this episode of the Businessese Influencer Marketing Podcast, we reflect on the past year and elaborate on the words we chose for 2017 as well as 2018. We also discuss: what word we chose as our company word of the year for 2018, and why how easy it is to become overwhelmed by growth, even as we are thankful for it facing fear, imposter syndrome, and analysis paralysis the value of slowing down our plans for 2018, including a BIG SCARY SECRET REVEAL! Give us a listen and join in on the fun by clicking over to our private Facebook group, Businessese HQ. Let us know what YOU'VE chosen as your word of the year for 2018, and what you think about our big scary reveal! Thanks so much for making 2017 an amazing year! We'll see you in 2018. Resources: Lisa Lehmann designs Overcoming Analysis Paralysis and Imposter Syndrome Subscribe to Scale Your Influence
This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We've gone over the power of pitching, detailed mastering the media kit, broken down closing strong with campaign reporting, and now, at long last, we're going to make the case for case studies. What is a case study? We think case studies are one of the most underutilized tools bloggers have, and we want to change that. We know that influencers work hard on their sponsored posts and campaigns. Case studies are a way to highlight the work that goes on behind the scenes: how those campaigns were initially conceived, what the sponsor's goals were, how the work was executed, and how the results of that work specifically performed to meet the sponsor's goals. They act as portfolio and proof in one visually pleasing, snackable package. In short, case studies give potential future partners a quick walk-through of what you can do for them, showcasing your performance so you can close more business. In this episode of the Businessese Influencer Marketing Podcast, we're talking everything case study: what case studies are, and why you need them the legalities of featuring a brand partner in your case study how a case study should look what every case study should include when a case study should be used We also discuss Make Your Case, our newest offering in the Businessese store, which includes everything you need to create your case studies: a spreadsheet template to help you analyze your results, swipe copy, case study samples for inspiration and two instructional videos. Listen in and let us know what your case study questions and challenges are over in our private Facebook group, Businessese HQ.
We interrupt your regular podcasting topic schedule... We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we're so very sad to disappoint you. However, since our podcasts drop on Thursday mornings and this particular Thursday is Thanksgiving, we decided to interrupt our planned podcasting schedule and release a quick, fun episode first. (Good things come to those who wait, we promise! Get excited about case studies!) Now that we're 10 episodes in, we're starting to get the hang of this podcasting thing! So for our special holiday Episode 11, our producer interviews us about how the podcast is going so far: our general insights on getting a podcast up and running, what's been intimidating or hard to nail down, and where we hope to take the Business Influencer Marketing Podcast in the future. We hope you find it equal parts interesting and informative (and perhaps an inspiration to take the plunge yourself). As an added bonus— and because we're so thankful for you for coming along for the ride— we've included a very special discount code in this week's podcast. Listen carefully for your chance to save 40% on an unlimited number of forms, contracts or courses from the Businessese store! Have questions about podcasting? Hit us at our virtual watercooler, Businessese HQ on Facebook.
This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online, it's essential that you treat your blog and social channels as a business. Among other things, that means formulating a plan, staying consistent, tending to legal matters, and familiarizing yourself with the tools and strategies that will help your business grow. For the month of November, we are focusing on must-have marketing tools for influencers. This episode of the Businessese Influencer Marketing Podcast is the first installment in a four-part series, 4 Marketing Tools Every Influencer Needs. Long-time readers of the Businessese blog will recall that we posted an article on this subject before: 4 Tools Every Blogger Needs to Market Their Business Those four tools that every influencer needs in their virtual toolbox are: pitches media kits campaign reports case studies When we think of the importance of pitching, Jenny is the person that comes to mind— she has guided many, many bloggers to successfully pitching collaborations with brands, and has a great success story herself. Originally a teacher, Jenny started blogging as a creative outlet. She then transitioned The Melrose Family from a general lifestyle blog into a targeted business that replaced her teaching salary, thanks to a strategic shift in mindset that she shares with us here. People say to me: "Audience and pageviews are the same thing." No, they're not. -Jenny Melrose In this episode, Jenny also details: the main ways she was able to grow her blog and successfully monetize it a better way to work with brands that doesn't involve chasing pageviews why her sponsored content is her most popular content how to stand out when pitching directly, as opposed to applying to networks what she thinks brands find most compelling in a pitch the best method to find an initial brand contact what a great pitch should contain and how specific it should be information about Pitch Perfect Pro and what influencers can learn from it. Listen up and post any further questions you may have in the Businessese HQ Facebook group! Resources: The Melrose Family JennyMelrose.com Jenny's Facebook group, Influencer Entrepreneurs Pitch Perfect Pro The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results on Amazon
It's here! We have not been shy about our love of podcasts, and since the launches of Businessese and Hashtag Legal we've had the pleasure of being interviewed by many innovative, business savvy podcast hosts. But from the beginning, we've wanted to host our own podcast series focused on the business of influencer marketing. This area of the internet has evolved so much over the last decade, and its growth continues to be explosive. As lawyers and as veterans in the online marketing space, our purpose with this podcast is to help all professionals in the influencer marketing space— influencers, brands, networks, and agencies— navigate this constantly changing digital terrain, by answering the questions we receive daily like: How do I monetize? How do I grow my business? How do I scale my business? How do I protect my business? as well as sharing the perspectives of professionals from all corners of the influencer marketing world. We will be honest with you, as we unveil our newest project we're feeling a little bit like this: via GIPHY But also a whole lot like this: via GIPHY In this inaugural episode, after working through our nervous excitement, we discuss: the current state of the influencer marketing industry, particularly on Instagram the purpose behind starting this podcast topics that we'll be covering in the weeks ahead one little way in which we judge dedication and commitment to a business There's also a little bit of fun (optional) homework at the end. Listen up! New episodes of the Businessese Influencer Marketing podcast will drop every Thursday. Make sure you never miss an episode by subscribing to our newsletter below, and let us know in the Businessese HQ group on Facebook what topics you'd like to see us cover in the future.
How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team. ----- Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands. Answering Questions about Sponsored Content Sponsored content is a great way to generate income for your blog and make connections with brands you really love. At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content. We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content. In this episode, Danielle, Lindsay, and Jenna share: How to approach brands Why you should be sharing campaign reports How to charge different rates for different work How to license your images How to deal with long-term relationships with brands How to track campaign results Resources: Get Your PRICE course CoSchedule Follow Danielle at Businessese and Hashtag Legal Follow Lindsay at Pinch of Yum or on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Are you a blogger looking to leverage your online influence? We're covering everything you need to know about how to legally cover yourself as an influencer.Danielle Liss of Businessese.com and Hashtag-Legal.com is sharing her vast knowledge and experience so that you can legitimately and legally run your online business to best of your ability. Plus, she is offering a Successful Negotiation Blueprint for all my listeners.Grab your free Successful Negotiation Blueprint HERE.Topics Discussed:Introduction of Danielle Liss of Businessese and Hashtag Legal.The top things that influencers legally need to have in place.What you need to know about the legalities within a networkLength of time it takes for a network to turn around a deal.Pricing differences between networks and pitching on your own.Importance of making sure there's no surprises in the contract.Businessese contract templatesSuccessful Negotiation BlueprintProjections for 2017Resources Mentioned:I make a portion of any sales made as an affiliate.SITS: Bloggy Boot CampWorking with Brands e-CoursePodcast 4: Business Planning for Bloggers with Marnie CraycroftSponsored Content Contract TermsClick to view: show page on Awesound
Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find? Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you. What advice do you have to help people figure out how to price their services? Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions. What should entrepreneurs know about trademarks? Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad Click to view: show page on Awesound
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