Podcast appearances and mentions of danielle liss

In this episode, join us as we dive into the legal intricacies of dietitian businesses with our special guest Danielle Liss, who also happens to be our team lawyer. We've extracted valuable insights from one of our private calls in the Dietitian Boss Library, where Danielle sheds light on crucial questions about protecting your dietitian business. From understanding state-specific regulations to navigating the fine line between nutrition education and counseling, Danielle provides actionable advice to legitimize your practice. Plus, learn how to market your services effectively without running afoul of legal restrictions on titles and services. Tune in for expert guidance on safeguarding your business and serving your clients ethically and effectively. What you'll learn from this episode: Understand the legal considerations for dietitian businesses Learn about protected titles and state-specific regulations for dietitians Explore how to navigate practice exclusivity states and exceptions Discover strategies for marketing without violating legal restrictions on titles and services Gain insights into the boundaries between nutrition education and personalized nutrition recommendations Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Join our membership The Library HERE Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

In this episode, we address a common question: How can dietitians legally practice across state lines? Our team lawyer, Danielle Liss, provides valuable insights. We discuss working with international clients, considering licensure and international laws, and handling international business considerations. Danielle Liss clarifies that offering general nutrition education is typically accepted when working internationally, whereas customized or individualized services might require closer scrutiny. We also highlight the importance of specifying time zones in contracts and touch upon legal precautions when working across states. "In terms of legal precautions, offering general nutrition education is typically accepted when working internationally, whereas customized or individualized services might require closer scrutiny." What you'll learn from this episode: The legal considerations of practicing across state lines as a dietitian. The distinction between providing general nutrition education and medical nutrition therapy (MNT). The potential risks and consequences of offering services to international clients. Insights into specific state regulations, with a focus on the United States. Guidance on structuring client contracts to protect yourself legally Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here:https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

In this episode, the host discusses the importance of being factual and legally compliant when running a dietitian business, especially when presenting information about food and supplements. Danielle Liss, a lawyer, shares insights on intellectual property and trademarks for dietitians. The episode covers topics such as using pictures of branded food packaging in course content and on social media. Danielle emphasizes the need to be positive and avoid making negative statements online, as they can have lasting consequences. What you'll learn from this episode: Understand the significance of presenting information factually in your dietitian business, especially when dealing with brand logos and food companies. Gain insights on intellectual property and trademarks in the context of setting up a successful dietitian business. Learn about the enduring nature of negative statements on the internet, particularly in the context of the food industry, and why it's crucial to maintain a positive online presence. Learn tips and tidbits on remaining legally compliant in your dietitian business, ensuring that your actions align with intellectual property laws and trademarks. Understand the use pictures of branded food packaging in course content and on social media, with a focus on being factual and avoiding negative implications. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here:https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Join our membership The Library HERE Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

Do you struggle to know what should go in a writer's contract or in your contract with a brand? What should be in your disclosure statement? Can you negotiate more money or less deliverables?We talk about all that and more with Danielle Liss from Businessese and LissLegal in this jam-packed episode.And... if you're considering one of Danielle's AMAZING legal templates, don't forget to use the code LESLI15 to save 15% off your order.... or, if it's easier, just click this link to apply the code. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Ready to decode the legal labyrinth of medical nutrition therapy (MNT) practice? This episode sees our legal expert Danielle Liss unravel complexities of licensure and legal requirements for MNT practice, promising to leave you better equipped to understand when and where it's safe to practice. Tapping into a live session from our membership platform, the Dietitian Boss Library, Danielle offers detailed insights on this topic. She emphasizes the legal variation from state to state, highlighting Ohio and Illinois as the strictest, and why Georgia is her go-to example. Further, Danielle shares invaluable advice on dealing with inquiries and establishing professional boundaries. Learn how to navigate a Q&A session without straying into MNT territory and why your contract is your first line of defense in setting expectations. Danielle emphasizes the importance of clearly defining your services to clients - particularly, the need to avoid offering MNT if you plan to serve clients nationwide. This episode is a must-listen for those seeking to distinguish between guidance, support, education and the practice of dietetics. What you'll learn from this episode: Understanding of licensure and legal requirements for medical nutrition therapy (MNT) practice Insight into the legal variation from state to state in terms of MNT practice, with specific examples from Ohio, Illinois, and Georgia Advice on handling inquiries and establishing professional boundaries in MNT practice Guidance on how to navigate a Q&A session without straying into MNT territory The importance of clearly defining your services to clients The significance of avoiding offering MNT if you plan to serve clients nationwide Understanding the line between guidance, support, education, and the practice of dietetics The importance of having a contract as a first line of defense in setting expectations for your clients The potential for compact licensure and what it could mean for dietitians. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here:https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act. Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act. ----- If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In this episode, Danielle Liss, a legal expert, answers key questions for dietitian businesses. She discusses whether additional licenses are needed for online products with a brick-and-mortar setup and explains when to consider getting an LLC for business protection. Danielle highlights the importance of compliance, registered agents in LLC formation, clear contracts, and specialized insurance coverage. Listeners are encouraged to join the Dietitian Boss Library for more expert insights on growing their businesses. "Your business is always going to be a work in progress." What you'll learn from this episode: If there is a brick-and-mortar business set up, do we need any other specific licenses to sell online products? (Brick-and-mortar is based in IL) Thank you! At what point in my business should I get an LLC? I would love to be protected, but don't have a lot of clients at this time. When to Get an LLC for Business Protection Thoughts on having one LLC for multiple services within a business and highlights the importance of disclaimers and separate entities for certain cases. The need for specialized insurance policies for online businesses and mentions the importance of cyber insurance. the importance of a registered agent for LLCs and suggests using companies that offer this service to maintain privacy. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here: https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

In this episode, we delve into the nuanced world of providing nutrition-related education and counseling, particularly in relation to medical nutrition therapy (MNT) and licensure regulations. We explore the distinctions between general nutrition education and MNT, emphasizing the importance of maintaining clarity in your practice. The conversation covers the use of generalized educational materials, the value of consistent intake forms for clients, and specific state requirements related to MNT. Our discussion underscores the significance of understanding state statutes, regulations, and exceptions to determine if your practice complies with licensure standards. To help you navigate these complexities, we share resources and tools, including the Academy of Nutrition and Dietetics' map of licensure regulations in different states. Ultimately, we highlight the importance of ensuring your practice aligns with your state's requirements to serve your clients effectively."As long as what you feel you are doing is education based and you could give the same educational lessons to other people, yeah, I think that's okay." What you'll learn from this episode: Medical nutrition therapy vs nutrition education Consistent intake forms and standardized approaches can help maintain a clear distinction between general nutrition education and MNT. Distinguishing between general nutrition education and medical nutrition therapy (MNT) is crucial for practicing in compliance with licensure regulations. State-specific regulations and statutes governing nutritional practice. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Checkout Practice Better here:https://practicebetter.grsm.io/dietitianbosspodcast Use code: DIETITIANBOSS20 to get started on Practice Better with 20% off any paid plan (eligible to those joining a paid Practice Better plan for the first time). Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

Insights on dark ads and whitelisting, updates on privacy legislation, and details about how AI is impacting contracts with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal. AI, Privacy Policies, and Sponsored Content The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don't get into the business because of their passion for contracts and privacy policies! But that's why we have experts like Danielle to help us navigate these issues. In this week's podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads. Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner! In this episode, you'll learn: How and why Danielle helps food bloggers and digital creators with the legal side of their businesses. Everything you need to know about dark ads and whitelisting, and the differences between the two. More about how AI is impacting contracts and brand deals. What you need to know when it comes to AI, confidentiality, contracts, and privacy policies. Details about updates in privacy legislation and privacy policies. About deletion requests, and how to approach them. More about the services Danielle's businesses (LISS Legal and Businessese) offer. Resources: LISS Legal Businessese Pinch of Yum ChatGPT Netlist Wins $303 Million in Patent Damages From Samsung Raptive Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

In this episode, Dietitian Boss coach Heather Paulson and lawyer Danielle Liss talk about intellectual property and how to formulate a business in LLC. “ If you are selling a product that you own, it is important to have terms.“ What you'll learn from this episode: What is an LLC How to set up an LLC How much is the cost to set up an LLC What are the advantages of creating an LLC How important is creating an LLC What is an operating agreement What is Intellectual property What is the difference between a copyright and a trademark Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide Freebie 1st hire. Download our free guide Start your private practice. Download our free guide Quit your clinical job. Want to hear client success stories? Review here.

In this episode, Dietitian Boss coach Heather Paulson and lawyer Danielle Liss talk about intellectual property and how to formulate a business in LLC.  “ If you are selling a product that you own, it is important to have terms.“ What you'll learn from this episode: What is an LLC  How to set up an LLC How much is the cost to set up an LLC  What are the advantages of creating an LLC How important is creating an LLC What is an operating agreement What is Intellectual property What is the difference between a copyright and a trademark Connect with Libby: Instagram: @libbyrothschild | @dietitianboss  YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Want to learn how to create passive income? Download our free 5 steps guide here. Want to hear client success stories? Review here.

Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA. Understanding Data Collection, GDPR, and CCPA We've probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators? That's what we're discussing in this episode with Danielle Liss! She's our Legal Expert here at Food Blogger Pro, and she's coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers. It's a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy! In this episode, you'll learn: How Danielle helps digital creators Unique ways you can earn money as an influencer Some important legal considerations to keep in mind when monetizing your business What GDPR is and why it's important for influencers How you might be collecting data on your visitors What CCPA is and how to become compliant How you can work with Danielle Resources: LISS Legal Businessese 273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss 218: Monetization – Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers 216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers 147: GDPR for Influencers with Danielle Liss 116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss General Data Protection Regulation (EU GDPR) California Consumer Privacy Act (CCPA) Check out our Businessese Deals! – available for FBP members only Pinch of Yum Privacy Policy Reach out to Danielle via email and follow her on Instagram Meet the other Food Blogger Pro Experts Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

When businesses start to grow, we know the CEO and COO are important as well as bringing in a CFO and CMO most of the time, however, the hugely important area that is too often overlooked is legal. That's why episode 47 of Female Founders Breaking Boundaries is about simplifying legal for small businesses!Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It's designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Danielle Liss shares the importance of having someone in the legal department on your side as a form of insurance for your business and actionable steps you can take right now to start integrating legal into your business proactively, not reactively. Some of the things Danielle and I cover in this episode are:What is the difference between contracting an outside in-house legal counsel and employing legal help on your team. The importance of succession planning in your business. Seeking legal help as a preventative measure, not a reactive one. Reasons why someone might be fearful of or try to avoid legal help. Advice for those looking to take the first steps into seeking legal help for their business. The most common legal issues that should be looked at within a business. How to know when it is time to bring legal services in house. The benefit of using templates until you're at a place to invest in legal counsel. Legal is not something to be feared but a resource and an investment that is going to grow and change as you do.Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH DANIELLE LISS:Liss Legal WebsiteBusinessese WebsiteInstagramPodcast- Simplifying Legal for Small Business OwnersCONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! 

In this week's episode, we speak with Danielle Liss of Liss Legal and Businessese. We talk about everything that an influencer needs to know to be equipped for legal decisions.  She answers the questions many of us have been thinking about.  READ MORE HERE

Protecting Your Grant Writing Consulting Business Today we're covering an important topic: How do you design a contract for your consulting work? In this series, we're going through tips for building your grant writing career. These episodes give you a sneak peek into the Fast Track to Grant Writer program where I walk you through these in detail. We talk about which strategies are best for your career goals to help you become the go-to grant writer in your community. As we go through the series this month, I want to answer your questions. What's your biggest challenge or frustration when it comes to grant writing? Email info@teresahuff.com or message me on LinkedIn.  What Should a Grant Writing Consulting Contract Include? If you decide to be a grant writing consultant or do any type of freelance work, you'll need a good contract. But what should that have? Where do you start with making sure you're protected? Lawyer and contract expert Danielle Liss, Esq., of Liss Legal and Businessese, shares great tips for designing your grant writing contracts to work for you, not the other way around. About Danielle Liss, Esq. Danielle is passionate about simplifying legal for small business owners. She is the owner of Businessese, which offers DIY legal templates. She also has a law firm, LISS Legal, where she focuses her practice on online business owners, bloggers & influencers, and wellness professionals.  Danielle has previously served as Chief Marketing Officer and General Counsel of an influencer network, as well as general counsel and vice president of affiliate programs for an 8-figure digital health and wellness company.  Websites: Businessese, Liss Legal Instagram  Join me in the Grant Writing Simplified community over on LinkedIn and let's keep the conversation going! Resources Mentioned: Episode 52: The Tech Tools I Use Most in My Grant Writing Business Connect with Teresa Huff: Website: www.teresahuff.com Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Community LinkedIn Instagram Pinterest Get on the Fast Track to Grant Writer:  www.teresahuff.com/vip

Today’s episode is another powerful one in my throwback series which will be running over the coming weeks while I take some time to work on my writing. As I’ve mentioned before, I absolutely love throwbacks because they give us all the chance to reflect and see if we have been applying the information and strategies offered in these episodes, and to determine what we may need to do differently or where we may need to take more action in these areas. So once again, whether you’ve heard them before, or whether this is your first time, you are going to get something valuable out of these episodes, which just happen to be some of my favorites, so get your notepad ready and prepare yourself to soak up the knowledge and wisdom that is coming your way. This particular episode features Danielle Liss, a lawyer based in Las Vegas who specializes in streamlining every conceivable legal hurdle for small business owners. To give you an idea of her impressive resume, she’s the founder and CEO of Businessese (which specializes in DIY legal templates), the owner of Liss Legal, the full-time general counsel for an eight figure digital health and fitness company, and, to boot, she’s been named one of the top lawyers in Las Vegas for the last two years. Danielle has also struggled with obsessive-compulsive disorder (OCD) for a very long time, and, after finally receiving treatment for her condition, she now advocates for pushing the conversation about mental health into the open so everybody can become more comfortable with it. In fact, it was while I was coaching Danielle that she chose to address her OCD and not settle for what life and her mind had thrown her way. In this interview, Danielle discusses her history with this condition, explains why sufferers of mental illness should be open to medication and why it’s nothing to be ashamed of, and examines how we can confuse mental illness for some essential part of who we are. By the end of this interview, I hope that her story inspires you and you feel empowered enough to take action in your own life if you, yourself, are struggling. As always, if there is a topic you would like me to discuss or a guest to interview on the podcast, please feel free to contact me at pr@kellytravis.net - I would love to hear from you!   The Finer Details of This Episode: - Danielle discusses books and explains why she prefers to listen to non-fiction rather than read it. - How Danielle came to work with me and identify some of the compulsions that were adding to the stress in her life. - What it’s like to live with negative and disturbing intrusive thoughts. - Exploring the fear that treating mental illness can impede some unique aspect of your personality. - Why it’s important to overcome a fear of psychiatric medication, especially if mental illness is affecting your life on a day-to-day basis. - Perhaps the most essential step: finding some outlet, be it a professional or a friend or even a journal, that will help you collate your thoughts. - Which questions you SHOULD and SHOULDN’T ask someone struggling with OCD. - If you don’t have a mental illness, what terms should you use to describe your quirks that don’t co-opt the struggles of those who do deal with them? - TAKE ACTION: if you have thoughts or feelings on this discussion, or your own experiences with mental health that you’re willing to open up about, please share your response to this episode on social media! Quotes: “A piece of me was extremely happy that there was a name for this.” “It’s been a really interesting period of reflection as I have determined what does actually make me succeed.” “If you are struggling, go to a professional, talk to them.” “I am all for what works, but don’t deny it just because it’s dispensed by a pharmacist.” “You’ve gotta have that one person you can break the ice with.” “This diagnosis is a part of me, it’s not all of me.”   Show Links: Liss Legal - https://www.lisslegal.com/ Businessese homepage - https://www.businessese.com/ BetterHelp Professional Counseling - https://www.betterhelp.com/ Talkspace Online Therapy - https://www.talkspace.com/ Kelly’s homepage -  http://www.kellytravis.net

As a small business owner, you have unique needs when running your business.  Whether you're just launching your business, or are an experienced business owner, you  need to be sure you've limited your liability.  In this episode of The Shift Show, I talk with Danielle Liss about all of the things you need to know to protect yourself and your business. You'll hear:  What changes have taken place in the digital world What a disclaimer is and the consequences of not have them The importance of group client agreements The number 1 area people have client issues   Want to learn more about running Facebook Ads? Apply to work with us! Podcast giveaway: Rate and review The Shift Show on iTunes Take a screenshot before you submit Send the screenshot or a selfie of you rating to hi@nicoleculver.co Where to find Danielle:  https://www.businessese.com @businessese Special discount code: SHIFT15 lisslegal.com Tag me while you're listening on Instagram!  @nicoleculver If you enjoy this episode and it inspired you, I would love to hear your biggest takeaway!  Take a screenshot of you listening and post it to your Instagram stories and tag me @nicoleculver  For more show notes visit nicoleculver.co Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, do that today.  I don't want you to miss an episode.  Click to subscribe in iTunes!  I would be super GRATEFUL if you left me a review over on iTunes, too.  Those reviews help other people find my podcast.  Just click here to review, select “Ratings and Reviews” and “Write a Review” and tell me what your favorite part of the podcast is.  Thank you!   

Libby sits down with Danielle Liss to cover all areas of licensing. Danielle Liss is one of the top lawyers in Las Vegas! She's passionate about simplifying the legal documents for small business owners. She's the owner of Liss Legal and the founder and CEO of Businessese, which offers DIY legal templates. Danielle has previously served as general counsel for an eight-figure digital fitness and nutrition company. Danielle has worked for many dietitians and served as a resource for interpreting licensing statutes for virtual nutrition professionals. “Contracts are my love language.” Danielle Liss A few topics discussed: Why licensing is important Different rules in certain states regarding licensing How to know where you can and can't practice We've done the research for you! We created this guide to help you learn to navigate the laws of each state. Save yourself some time and sign up for your free Registered Dietitian Licensing Overview! Guest Resources: Connect with Danielle on IG: @lisslegal Free Resources from Libby: Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!

Libby sits down with Danielle Liss to cover all areas of licensing. Danielle Liss is one of the top lawyers in Las Vegas!  She's passionate about simplifying the legal documents for small business owners. She's the owner of Liss Legal and the founder and CEO of Businessese, which offers DIY legal templates. Danielle has previously served as general counsel for an eight-figure digital fitness and nutrition company. Danielle has worked for many dietitians and served as a resource for interpreting licensing statutes for virtual nutrition professionals.   “Contracts are my love language.” Danielle Liss   A few topics discussed: Why licensing is important Different rules in certain states regarding licensing  How to know where you can and can’t practice  We've done the research for you!  We created this guide to help you learn to navigate the laws of each state.  Save yourself some time and sign up for your free Registered Dietitian Licensing Overview! Guest Resources: Connect with Danielle on IG: @lisslegal Free Resources from Libby: Are you ready to start your journey? Apply today for my Dietitian Boss Group Coaching program!

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4. Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here. How Food Bloggers Can Make the Most Out of Q4  Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers. Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up. To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better. We hope you enjoy this replay of our Q&A from October 2020! In this episode, you’ll learn: What Jenna’s role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate programs How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum’s current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course

How to create and maintain Terms of Service, Privacy Policies, disclaimers, and more to protect your content with Danielle Liss. ----- Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. Last week on the podcast, Bjork chatted with Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. To go back and listen to that episode, click here. Protecting Your Content   You spend a lot of time creating content; how can you make sure that your content is actually protected? That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy? Danielle is here on the podcast to discuss it all! You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected. In this episode, you’ll learn: How Danielle helps digital creators How protecting your content can get tricky Why you might want to register a trademark and monitor your content What the DMCA is How copyrights work When you would look into suing How to create and maintain your Terms of Service The difference between your Terms of Service and your Privacy Policy How disclaimers work on your site and on Instagram How ebook disclaimers work Resources: LISS Legal Pixsy Businessese Businessese legal templates Check out our Businessese Deals!

How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest. ----- Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies. What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020  Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you’re not a Food Blogger Pro member, or maybe you are a member and you’re not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that’s what they teach our members about on Food Blogger Pro. So in today’s episode, you’ll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who’s a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020. It’s safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before. Today’s episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger. In this episode, you’ll learn: How traffic and ad revenue has been impacted by the coronavirus Why you should be monitoring your uptime Why you might not want to use words like “quarantine” or “coronavirus” in your posts Why accessibility is going to be a big trend this year How alt text works How sponsored content can differ during this time How you can pivot your sponsored content to serve your audience Advice for pitching brands during the pandemic How to ask your audience what they need right now What CCPA means and how you can protect your site How you know that you’ve included everything you should in your privacy policy How Pinterest traffic has changed How the Today tab on the Pinterest app works How trends on Pinterest can influence your content calendar How to find out which of your existing posts are performing well right now What to do if your Pinterest account is marked as spam How you can evolve your content based on what’s performing on Pinterest Resources: Meet the Food Blogger Pro Experts NerdPress UptimeRobot Pingdom WebAIM What is Website Accessibility? Six Ways to Make Your Website More Accessible Web Content Accessibility Guidelines Connect with Andrew via email – support@nerdpress.net Businessese Liss Legal Sponsored Content Bootcamp– for members only Connect with Danielle on Instagram Simple Pin Media How people use Pinterest Pinterest Trends Pinterest Business blog Google Analytics course – for members only Email Pinterest support – creators-support@pinterest.com Pinterest Account Suspended? Here’s What to Do The Best Soft Chocolate Chip Cookies recipe on Pinch of Yum Simple Pin Podcast Follow Kate on Pinterest If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Are you just starting out as a dietitian and find yourself lost in the legal part of the contracts? Maybe you've been at this for a while and want to tighten up the legal end? No matter where you are in your business this is an episode you don't want to miss. In today's episode of Dietitian Boss, I am talking with Danielle Liss. Danielle was named one of the top lawyers in Vegas in both 2018 and 2019. She offers DIY legal templates and helps online business owners simplify the legal parts. Today we're talking about the importance of contracts and why you need them today. “For me, if money is changing hands, that's when I want you to have a contract”-Danielle Liss In today's episode… What do you need to know about contracts that you may not? When a contract should be in place? Is agreeing to terms and checking a box sufficient? How to avoid “scope creeping” with your contracts. When you should seek legal advice? Is it ok to negotiate a contract? What contracts are important to have in place? Guest Resources: DIY Contract Templates Free Resources from Libby Are you ready to start booking amazing clients (who don't even flinch at your prices)? Check out my FREE Dietitian Boss Basics Workbook!

Are you just starting out as a dietitian and find yourself lost in the legal part of the contracts? Maybe you’ve been at this for a while and want to tighten up the legal end? No matter where you are in your business this is an episode you don’t want to miss. In today’s episode of Dietitian Boss, I am talking with Danielle Liss. Danielle was named one of the top lawyers in Vegas in both 2018 and 2019. She offers DIY legal templates and helps online business owners simplify the legal parts. Today we’re talking about the importance of contracts and why you need them today. “For me, if money is changing hands, that’s when I want you to have a contract”-Danielle Liss In today’s episode… What do you need to know about contracts that you may not? When a contract should be in place? Is agreeing to terms and checking a box sufficient? How to avoid “scope creeping” with your contracts. When you should seek legal advice? Is it ok to negotiate a contract? What contracts are important to have in place?   Guest Resources: DIY Contract Templates   Free Resources from Libby Are you ready to start booking amazing clients (who don’t even flinch at your prices)? Check out my FREE Dietitian Boss Basics Workbook!

Danielle Liss is a lawyer based in Las Vegas who specializes in streamlining every conceivable legal hurdle for small business owners. To give you an idea of her impressive resume, she’s the founder and CEO of Businessese (which specializes in DIY legal templates), the owner of Liss Legal, the full-time general counsel for an eight figure digital health and fitness company, and to boot she’s been named one of the top lawyers in Las Vegas for the last two years. Danielle has also struggled with obsessive-compulsive disorder (OCD) for a very long time, and after finally receiving treatment for her condition she now advocates for pushing the conversation about mental health into the open so everybody can become more comfortable with it. In fact, it was while I was coaching Danielle that she chose to address her OCD and not settle for what life and her mind had thrown her way. In this interview, Danielle discusses her history with this condition, explains why sufferers of mental illness should be open to medication and why it’s nothing to be ashamed of, and examines how we can confuse mental illness for some essential part of who we are. By the end of this interview, I hope that her story inspires you and you feel empowered enough to take action in your own life if you yourself are struggling. The Finer Details of This Episode: - Danielle discusses books and explains why she prefers to listen to non-fiction rather than read it. - How Danielle came to work with me and identify some of the compulsions that were adding to the stress in her life. - What it’s like to live with negative and disturbing intrusive thoughts. - Exploring the fear that treating mental illness can impede some unique aspect of your personality. - Why it’s important to overcome a fear of psychiatric medication, especially if mental illness is affecting your life on a day-to-day basis. - Perhaps the most essential step: finding some outlet, be it a professional or a friend or even a journal, that will help you collate your thoughts. - Which questions you SHOULD and SHOULDN’T ask someone struggling with OCD. - If you don’t have a mental illness, what terms should you use to describe your quirks that don’t co-opt the struggles of those who do deal with them? - TAKE ACTION: if you have thoughts or feelings on this discussion, or your own experiences with mental health that you’re willing to open up about, please share your response to this episode on social media! Quotes: “A piece of me was extremely happy that there was a name for this.” “It’s been a really interesting period of reflection as I have determined what does actually make me succeed.” “If you are struggling, go to a professional, talk to them.” “I am all for what works, but don’t deny it just because it’s dispensed by a pharmacist.” “You’ve gotta have that one person you can break the ice with.” “This diagnosis is a part of me, it’s not all of me.” Show Links: Liss Legal - https://www.lisslegal.com/ Businessese homepage - https://www.businessese.com/ BetterHelp Professional Counseling - https://www.betterhelp.com/ Talkspace Online Therapy - https://www.talkspace.com/ The Spokes of Life free downloadable - https://kellythealth.lpages.co/hfs-spokes-of-life/ Ascend Mastermind - http://www.kellytravis.net/ascend

A type-A, overachiever since birth, Danielle Liss has struggled with mental illness. In her 30s, Danielle struggled with depression and, more recently, she was diagnosed with OCD. Through this, she’s learned that her illness was not the secret sauce fueling all of that overachieving after all.

This is an option that is rarely talked about in our entrepreneurial world, but it is not unusual. Sometimes an incredible opportunity comes around for an entrepreneur to work for someone else. An opportunity that just cannot be passed up. I am thrilled to have attorney Danielle Liss back on the podcast to share how she chose to move from full time entrepreneur to a Vice President level position with a fast growing startup.   Danielle left a thriving virtual law practice to a join The Faster Way to Fat Loss team as General Counsel and VP of Affiliate Programs. Perhaps even more surprising is Danielle’s realization that this career change has actually improved her mental health and well-being.  Danielle is free-spoken and honest in our discussion and really opens up about entrepreneurship and why she decided to return to full-time employment. But that’s not all we talk about! We also dive into lessons learned throughout her career, why CEO’s need to invest in themselves before they can really invest in their businesses and what it’s like working for an eight-figure company that is experiencing hockey stick growth!   In this episode, we discuss:  How Danielle grew her virtual legal business Why Danielle decided to go back to full-time employment The positive impact that full-time employment has had on Danielle’s mental health and wellbeing Join the BizChix Community Connect With Danielle Liss Website Faster Way to Fat Loss LinkedIn Instagram Facebook Twitter Books, Tools or Events Mentioned: You Are A Badass at Making Money by Jen Sincero Rising Strong by Brene Brown Radical Candor by Kim Scott Other Links Mentioned: Stop, Breathe & Think Buddhify Listen to Stacking Your Team Work with Us: One Day Mastermind GrowthChix Accelerator Program ProfitChix Mastermind CEOCHIX Mastermind Strategy Session Join the BizChix Community This episode was first published at BizChix.com/387. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

On this episode of Tastemaker Conversations, hosts Susie and Todd Bulloch of Hey Grill, Hey and Patio Provisions speak with the wise Danielle Liss, owner of Businessese. They discuss key points when it comes to working with brands and landing that dream contract as a food blogger and influencer. Danielle has an extensive legal background as an attorney with expertise in small business and influencer needs, as well as contract negotiations. In her workshop at Tastemaker Conference 2019, Danielle will be delving even deeper into the nitty gritty of brand deals and contract negotiations. You do NOT want to miss this info!

When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate. ----- Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing. Monetization  It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode. First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement. Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals. Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger. It’s a great episode, and we can’t wait for you to dive in. Enjoy! In this episode, you’ll learn: How ads work When you should consider adding ads to your site What RPM is Why it’s important to consider user experience when it comes to ads How to find your sponsored content rate How to understand what a brand wants Why a sponsored content report is important How to approach brands for the upcoming year Why we’re removing affiliate links from Food Blogger Pro How to be an effective affiliate How to think strategically about monetization Resources: AdThrive Mediavine Sortable InfluenceKit The Get Your Price Course Businessese 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Join the Food Blogger Pro Affiliate Program If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Are you covered and protected online? In this episode we're talking to Danielle Liss from Businessese. You'll hear exactly what you need to do in order to protect and cover yourself online. In this episode you'll learn: What you MUST have on your website to protect you Why you need a contract for the work you do How to charge + get paid for your sponsored content Exactly the steps you need to take Get your customizable Privacy Policy, Contracts, and more at businessese.com/shift and use code SHIFT25 or SHIFT15 for your discount!  www.businessese.com/shift  

Often, when it comes to the legal aspects of our business, it can seem a little bit scary. But when we’re stacking our team, legal aspects simply cannot be ignored or put aside for another day! For any small business the legal foundation needs to be there so that you can scale with ease.   On this episode of the podcast, Shelli Warren talks to Danielle Liss (second time returner on the podcast!) about the basic contracts that you need in place to grow your business. Danielle is a lawyer focused on helping online business owners succeed. Her goal is to help to legally protect businesses so that owners can concentrate on their passions - whether they are a coach/consultant, an entrepreneur, an influencer, or a small business. Danielle's mantra is don't wait until you need a lawyer for a lawsuit; find someone you trust to help ensure your business is protected from the start, as you grow, and as you scale. Join Shelli and Danielle on this podcast episode and listen to Danielle take the ‘scary’ out of legal.  In this episode you'll find out: Why it’s important have a proactive, rather than reactive, approach to getting legal protection for your small business   The contracts that you need in place when you grow you team  How contracts help govern the most successful working relationships possible   Join the BizChix Community  Connect With Danielle Liss   Website  LinkedIn   Facebook  Instagram  Books, Tools or Events Mentioned:  Danielle's preferred pricing on legal forms exclusive only for BizChix    Other Links Mentioned:  Faster Way to Fat Loss  BizChix Episodes Mentioned:  SYT 13: Legal Insight for Hiring Subcontractors and Employees with Danielle Liss  Listen to The BizChix Podcast  Work with Us:  One Day Mastermind  GrowthChix Accelerator Program  ProfitChix Mastermind  CEOCHIX Mastermind  Strategy Session  Join the BizChix Community  This episode first published at BizChix.com/syt-54. Listen to our sister podcast, BizChix, on your app or BizChix.com.

How much does it really cost to hire a new team member? How do employees impact the bottom line of the business? On today’s show Shelli features our community member Hannah Smolinski, Founder of BrightenUp Financial.   Shelli and Hannah share the common money fears we hear most often about hiring.  They also open up the conversation about one-time costs versus onboarding costs and touch on what every CEO needs to think about in terms of how their employees are impacting revenues, even if they are in a role that is not traditionally considered sales.   Get your free download of Hannah’s “Cost of Employee” spreadsheet that she uses with her clients to better forecast spending that clearly shows the actual monthly costs of each employee here.   BrightenUp Financial helps small business owners by helping them become more financially efficient and profitable. We offer CFO services for small businesses, and that includes financial management, planning, analysis, and strategic services that go above and beyond traditional small business accounting services.   Get our Free Hiring Resource Bundle   Connect With Hannah: Email: hannah@brightenupfinancial.com Website Facebook Instagram LinkedIn The Cost of Employee Spreadsheet specifically for SYT listeners download   Stacking Your Team Episodes Mentioned: 19: Leading a Large Virtual Team with Kate Ahl 13: Legal Insight for Hiring Subcontractors and Employees with Danielle Liss   BizChix Episodes Mentioned: 324: Do You Need a Bookkeeper, CPA or CFO? with Hannah Smolinski   Work with Shelli: One Day Mastermind GrowthChix Accelerator Program ProfitChix Mastermind Strategy Session   Work With Natalie: One Day Mastermind GrowthChix Accelerator Program CEOCHIX Mastermind Strategy Session   Listen to The BizChix Podcast Join the BizChix Community   This episode was first published at BizChix.com/team32.

Today, my guest is Danielle Liss, lawyer and founder of Hashtag Legal, a law firm specializing in online business.  In this interview, Danielle and I delve into what you need to know to protect yourself legally as an influencer or blogger or online entrepreneur. We talk about how to incorporate your business, how to negotiate with brands, what GDPR means, and even how to protect your goods from people who want to steal them! Danielle is a font of knowledge, and she lays everything out in layman's terms (no crazy legalise), so you will learn from and enjoy this interview! Promise! Resources: Hashtag Legal Catch My Party MiloTree Businessese The Businessese Influencer Marketing Podcast Transcript - What You Need To Know To Protect Yourself Legally With Danielle Liss [00:00:03] Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello everyone. Welcome back to The Blogger Genius Podcast. Today, my guest is Danielle Liss and she is a lawyer. But the cool thing about her legal practice is she is a partner at a company called Hashtag Legal, and it is a law firm focused on the needs of influencers and online business owners, like bloggers. Jillian: [00:00:36] I had seen Danielle speak at a conference a couple of years ago and she was so helpful at breaking it down, what people need to know who are starting online businesses. So welcome to the show, Danielle. Danielle: [00:00:50] Thank you so much for having me. I'm really excited to be here. Jillian: [00:00:53] So we were just talking just before I said, oh my gosh, we have to record this, about how the legal stuff for blogging and online business can give people headaches. It's the last thing you want to think about. And you were just talking about how yes, your clients tend to be creative. Danielle: [00:01:15] Yes. I think that what happens is oftentimes we go into blogging because it fills this creative aspect of our personality, whether you are a maker, a photographer, someone who likes to create with your words, whatever the case might be that is often why many people get into blogging. Danielle: [00:01:36] I think it's a smaller percentage of people who look at this and say this is a business opportunity. I'm going to go into this with my startup budget, hire all the right people who can handle the creative stuff, and I'm just going to run the backend. Jillian: [00:01:48] In fact, I will tell you that now I think this is probably close to episode 40 that I've done, and almost everybody that I interview, who is a blogger, says that exact same thing, which is I started this as a side project or hobby or something, and only got it turned into a business. Jillian: [00:02:06] I've only interviewed one blogger who from the get go, said this is a business. I'm going to hire people to help me. I know what I need to do. I'm going to invest my own money in this. So I think you are absolutely right. Danielle: [00:02:21] Unfortunately I think, you know I shouldn't say, unfortunately I don't think that it is a bad thing. I can tell you I started blogging, let's just say a long long time ago, and I don't really write anything anymore. But I did it as a creative outlet when I was in law school. I needed somewhere to tell stories. Danielle: [00:02:40] And so it started that way for me, and I'm somebody who likes the fine print. Like I like that aspect of my business. But I can tell you that the thing that I hate the most is taxes and accounting. Danielle: [00:02:53] So I think there's certain back end pieces to business management that we just find a little daunting. And unfortunately what tends to happen is if it seems a little overwhelming, we ignore it. Jillian: [00:03:04] Yes, because you know what. I think because being a blogger or an influencer, there are so many things to do, that you'd rather be on Instagram or you'd rather be editing your photos or whatever, and you leave that till later. Danielle: [00:03:18] And unfortunately what happens then is instead of being proactive and kind of taking the steps that you need. What often happens is you're waiting until something bad. Jillian: [00:03:29] Yes. Yes. Danielle: [00:03:30] And we always preach. Please be proactive with your legal, rather than reactive, because if you're only getting us involved when something happens, that usually means it's bad. Danielle: [00:03:41] So we don't want to see you have to come to us because someone has stolen your content, not that you can necessarily prevent that. That's not the perfect example, but if there's something that went bad with a contract and you come to us and you say, they haven't paid me, what can I do?  We say, what did your contract say? And then the answer we unfortunately hear a lot is, I didn't get a contract. Danielle: [00:04:04] So things like that, we always want to make sure that people have the tools that they need, and we try to make sure that it's broken down in a way that is a little more accessible. Danielle: [00:04:18] No one except maybe me, wants to read pages upon pages of legalese. They want to feel like they can look at things and not need a legal dictionary to get through it. And that's kind of our goal, is to make sure that any business owner, because we 100 percent believe that bloggers are business owners, that they have the tools they need to succeed. Jillian: [00:04:39] Now what would you say are the biggest legal mistakes bloggers and influencers make? What are the biggest legal mistakes bloggers and influencers make? Danielle: [00:04:45] The number one is not getting contracts, not reading contracts, and not making sure that they understand what their contract says. And I think another problem is not properly handling their business entities. I think that comes up very frequently. Danielle: [00:05:10] If they've started an LLC they kind of have it on paper but then they don't know what to do with it. So they're not following all the appropriate formalities to make sure that they are protected or they're not transferring. You know I've seen some people who will start an LLC but they're still entering their contracts as their personal name. Jillian: [00:05:26] OK. We start there. OK. I'm a blogger. I am starting my blog. I hear these terms like LLC. or S corp. What do I do? Danielle: [00:05:39] What I recommend there is talk to someone, whether it is your accountant who can give you some guidance on your taxes, or talk to a lawyer. What type of business entity should I create as a blogger? Danielle: [00:05:47] Make sure that you know the form that is best for you. When we talk about creating a business entity you can do. I could go out and start a blog tomorrow and be a business. I can be a sole proprietor, which means me and my business are the same thing. Jillian: [00:06:03] And my social security number? Danielle: [00:06:05] Correct. Or you can start a business entity so you can start a corporation or in most cases you can start an LLC, which stands for limited liability company. LLC vs. sole proprietorship as a blogger Jillian: [00:06:14] And what is the value of an LLC versus say, why can't I just do it as a sole proprietor? Danielle: [00:06:20] You are protecting yourself from personal liability. So let's say you get sued. Only the business assets become involved. If you are sued personally, anything you own can become involved. So it could be a house. It could be your savings. It could be anything any of your assets could potentially come into play. Danielle: [00:06:42] So for many people, oftentimes whether or not they create a business entity will depend on where they are in their life. For some people, if you're just kind of starting out and you're fresh out of college, and you're like, I right now have 90 thousand dollars in student loan debt it's fine, right. There's nothing to take. They may not want to set up the LLC. They may say I want to go sole proprietor and that's fine. Danielle: [00:07:04] There are usually points when you start making money that we definitely recommend, keep the business entity separate, but for somebody who is more established, has assets, things like that you may not want to take any risk whatsoever. So you're taking. You're going to file something right away. Danielle: [00:07:19] We usually tell people once you are making money, that's when it's time to start thinking about creating an entity because it is going to keep you personally protected from liability. Jillian: [00:07:30] Got it. Now we just move from California to Texas. And so we had, we have an LLC in California, and now we just started when in Texas and I think, we did it on Legal Zoom. And actually the Texas LLC was much easier than the California LLC. Jillian: [00:07:50] So you need to figure out what state you're going to make your LLC in, and then fill out the paperwork. And it's actually, at least for Texas. It was not hard at all. Danielle: [00:08:03] Most states have online filing tax. Texas is pretty good for that. California used to be completely paper. But I think that they are getting slightly easier. What we typically recommend for people is in most cases, file where you live because otherwise you may still need to register as a foreign entity doing business in another state. Danielle: [00:08:26] So if you Google where should I set up my LLC? I guarantee you you're going to get thousands of google result that how you need to set up in Delaware. Delaware has really favorable tax laws. I used to live in Delaware. I went to law school in Delaware. It's a lovely place. But for the average person who is in the blogging space, you probably don't need a Delaware LLC. Jillian: [00:08:48] And Delaware, isn't it like you want if for example, you would want to do say an S corp. Where you think your company is going to become the next Facebook, and you're going to IPO and make a zillion dollars. That's when it makes sense to be incorporated in Delaware. Danielle: [00:09:11] If you are planning to go for venture funding, then we recommend it, and we don't even just recommend an LLC, we recommend setting up a corporation in Delaware because it's often what the venture capital firms will want to see. Jillian: [00:09:23] Right. An LLC vs an S-Corp Danielle: [00:09:23] And the reason they're a corporation versus LLC is because you can issue shares of stock. So that is often one of the differentiating factors. Danielle: [00:09:33] And when we talk about an S corp, an S corp is actually a tax designation. So you can file in certain circumstances to be taxed as an S Corp even as an LLC. You can say I want to be taxed as an S Corp, because an S Corp is solely there for tax purposes it doesn't change your entity type. Danielle: [00:09:54] And for that I always recommend talk to your accountant and see if there are benefits to you filing as an S corp. Jillian: [00:09:59] Even if you've set yourself up as an LLC? Danielle: [00:10:03] Yes. Jillian: [00:10:04] Interesting. Danielle: [00:10:04] Because an LLC is not a tax entity. An LLC is solely legal. So for example, if I started a new LLC today, it's going to be taxed as a sole proprietor. If you have more than one person in your LLC ,it's going to be taxed as a partnership. It's not taxed in any other way. Danielle: [00:10:21] So you can actually say, I would like to be taxed as an S corp and it's paperwork that you have to file. So we always say, you know, check with your tax preparer or your accountant, and see if it's something that can save you save money for you on your taxes. Jillian: [00:10:37] OK. And setting up an LLC is not that expensive. Am I right? Danielle: [00:10:41] It isn't and it all depends on what your goals are. I mean there are some states where it can be more expensive. California has a steep yearly franchise tax so it's like 800 dollars a year. So it all depends on what you're doing. Danielle: [00:10:55] The actual filing fees are typically not that expensive, if you need someone to set it up for you, if you're looking at it saying I want to be completely hands off. You can definitely go to a lawyer and they'll kind of offer you different packages on how to set those up. Jillian: [00:11:10] Got it. OK. So definitely then if you have assets, protect yourself by incorporating in some form. Because again you know, your kid's college money could be at risk. Danielle: [00:11:24] We always recommend it, we always say depending on where you are, if you are making money or you're entering into contracts, or you're hiring people that's really the time to start considering it. Danielle: [00:11:34] But if you're just starting out as a hobby, to see if maybe you can make some money. It may not be something that's necessarily needed right away, but it's something to kind of keep in the back of your mind for when that monetization hits. Make sure to have a contract if you are working with a brand Jillian: [00:11:46] Got it. OK so in terms of contracts, you were saying that that is one of the places where people come to you or they don't have a contract. Jillian: [00:11:55] So for example this is for people who want to work with brands, let's say so somebody reaches out so you're a blogger, a brand reaches out to you and says, Hey will you do this sponsored post for us and share it on a variety of social channels and stuff like that. And you're really flattered because you just started like three days ago. What do you say to that brand? Danielle: [00:12:19] Great. Say, I would love for you to send over the contract for my review. Jillian: [00:12:22] OK. OK. So you're not going to work without a contract, but this is just like 500 dollars. Danielle: [00:12:29] Great, send over the contract. I usually stand firm there, if they say, oh we don't have a contract to use, get a contract template. It's really important to make sure that that's covered because you can. You can list all sorts of stuff in an email and think that you've covered everything, and you probably aren't. Danielle: [00:12:46] Because it's really important to have those terms all listed out at the onset, so that there aren't any questions later because you need to know what are you being paid, how are you being paid, when are you being paid. Is there confidentiality? Can you list them as a partner in a portfolio? What are the disclosure requirements? Can they require drafts?' What do exclusivity and ownership mean in a contract with a brand? Danielle: [00:13:08] I think two of the most important things for influencers are exclusivity and ownership. They would discuss exclusivity whether or not by signing that contract you are prohibited from working with certain other companies, and they may say that you can't work with their competitors. Danielle: [00:13:27] They may say that you can't work with anyone who has a specific type of product, whether it is, you know you can't work with a cereal company, you can't work with a granola company or they may say you can't work with anybody who is a competitor of our company. If they give you something like that, I usually say please provide me with a list of those I can and can't work with. Jillian: [00:13:49] Isn't there usually a time limit on that too? Like, for the next six months you can't. Danielle: [00:13:54] And they should make it very specific as to the time. If they say for three years, that's a really long time to buy your exclusivity and your pricing should reflect that Jillian: [00:14:04] Now I think  I have to make a confession, sometimes I get contracts we work with brands with Catch My Party. I get contracts and they are so long I skim them. Danielle: [00:14:04]  I will urge you to read them over. Danielle: [00:14:20] For some people, we do a lot of contract review for influencers, so if they get a contract, they know that they're not going to read it that closely, they'll send it to us to review. Danielle: [00:14:30] So there are definitely things that we really do want to make sure that the deliverables match exactly what you talked about with the brand, that no one is going to be surprised because of what was done. Know what's in your contract as a blogger Danielle: [00:14:45] Make sure that you're not making any guarantees regarding performance unless you know you can get something to perform a certain way. I think we never know for sure how many views something is going to get. So be cautious there, and just make sure it matches what you said and make sure you understand the terms that are in there. Danielle: [00:15:04] And after a while you start to really recognize certain things. I think that if you've looked at a number of contracts and you start to become familiar with the terminology, particularly for the ownership of the content then it starts to become familiar, and you may not need to read it super closely but you at least need to know what it says. Jillian: [00:15:25] Got it. I always check at the deliverables and check for the schedule, check for the things like who owns the content, like who owns the photos or or things like that. Jillian: [00:15:39] And I always check to make sure it is what we negotiated, like the price and and how many social shares, and things like that, and what the timetable is and I would say most of my contracts, there is not a performance piece. Like, oh you have to hit these targets. However there might be disclosure. We want you to send your Google analytics so that we can see how well the blog post performed. Like certain reports. Danielle: [00:16:10] Yup and that's something that's really important. If you're going to owe them and I think it's especially important if you are doing things like an Instagram Story and if you need to send them a screenshot at the end of that, you need to know because it's going to disappear. Danielle: [00:16:26] So you need to be able to take that screenshot at the appropriate time and save it if that is owed to the brand. So it's really important to know what are those requirements what is it that you're going to have to do to show your performance. Jillian: [00:16:39] So let's say then it says in the contract we'll pay you within 60 days. I don't know when the norm is. And guess what 60 days goes by. And I have not been paid. But it's in the contract. Now what. What to do if a brand doesn't pay you as a blogger Danielle: [00:16:52] Usually what I say is I always follow up with a friendly email first. Danielle: [00:16:59] And say hey, I haven't got my payment. What I always recommend get something that has read receipt on it. Jillian: [00:17:08] What is that? Danielle: [00:17:09] So that you can tell if they have opened up. Jillian: [00:17:12] Got it. Danielle: [00:17:13] That is going to be important because you never know if your contact is on vacation. What if they had an injury and they're out on an emergency. You want to make sure that that is actually being opened, even if you don't get an out of office response on it. Danielle: [00:17:28] If you see that they're opening it and they're still ignoring you. Yeah then usually what I will say is follow up with the phone call. Danielle: [00:17:35] Now if there's still nothing. See if there's another person that you can contact. This becomes extremely important with larger companies, because there are just more layers to go through to get paid. They may have a finance department or an accounts receivable person or just more hoops. Danielle: [00:17:52] Essentially it's not just one person who is kind of approving it cutting the check and paying you. So if that's the case and you have another contact that you can copy. By all means go to that person. Danielle: [00:18:03] Usually my last resort is to send the certified letter with signature required. It is amazing how quickly people will respond to that just because it is official. And it's a lot harder to ignore. If you had to sign for it so for sure send that. Danielle: [00:18:24] And in that email you essentially say we had a contract dated whatever the contract is dated in that contract. I was supposed to be paid by. And you'd give your date. I have not received payment. I have tried to contact you on and give a list of everything. If I am not paid by give a date, always give a date as to when you need to receive payment. Keep it reasonable. Because unfortunately. You know it might not be tomorrow. You may need to say two weeks or so if I'm not paid by that date. I will be forced to pursue other options to enforce the contract. Jillian: [00:18:59] I would say we have been at this for a long time. We've been working with brands for probably nine years and we have definitely run into situations where we haven't gotten paid. However it's always been rectified. Jillian: [00:19:13] It's always been like the accounting department didn't get it or whatever. So for me, there have been times where I've had to be on, I've had to be on top of it. But so far we haven't run into a situation where a brand is completely bailed on us. Danielle: [00:19:32] It's rare, I don't see it that frequently where I see people not get paid is often with smaller companies maybe startups. That's why I always get something in writing if they are hedging over giving you trouble over a contract or signing a contract that you provide. That's a red flag to me. Keep track of your brand payments as a blogger Jillian: [00:19:54] Yep and you know what I do. Simple simple. I keep a spreadsheet that just says this is the brand I worked with. This is how much they've paid. They say they're paying me. Have they paid me. And like as soon as that check comes in. You know I put a check mark. Jillian: [00:20:10] Very simple like I'm not even using Quickbooks or anything like that. And I just keep a record and then once a month or so, I look through it and go, Wait did I get paid for that because I will forget. Jillian: [00:20:20] Right. And then it will be end of the year, and you'll be like did my work with somebody and did I ever get paid? So that has been like my saving grace. It's just to keep a record. Danielle: [00:20:32] Exactly. Keep track. And I think that that's also a really good tip for how to keep track of exclusivity. Keep it all in one place so let's say you have a client who said you know you can't talk about breakfast cereal for three months after the time the contract expires. Danielle: [00:20:46] Just keep a spreadsheet so that you know, OK this other company came to me. I can't work with you yet but in 30 days I can. That makes it a little easier so that you can see like what is my expiration date, and what am I prohibited from talking about during a specific period of time. Jillian: [00:21:01] I think that's a great idea. Now bloggers when they first start out, one of the ways they monetize is via affiliates. And there's a lot of conflicting information about disclosing affiliate fees or affiliate links. How do you need to disclose your affiliate links as a blogger Jillian: [00:21:15] I can't even keep them straight. Like Amazon has its rules, and Pinterest has its rules, and I wonder if you could walk through what a blogger needs to know to protect themselves with affiliates and also to talk about, is there some police that comes out and says that link was not disclosed. What can happen if you don't disclose something? Danielle: [00:21:41] Sure. When it comes to how to disclose I always say there's two major things that you need to check. First of all whatever it is that you have to disclose so if this is an affiliate link you need to know what does the platform require. Danielle: [00:21:54] So make sure you know your rules for Amazon or Pinterest or wherever it is that you are doing it. And typically it will be something that you can find in their regulations. Danielle: [00:22:04] The second thing that you have to know is the FTC. So the FTC is the Federal Trade Commission. They monitor advertising and that is where the main areas of disclosure come in. So that is why you will see #ad #sponsored because the FTC has said that they are adequate disclosures. Jillian: [00:22:25] So they did? You could just say #ad #sponsored? How about #affil? Danielle: [00:22:32] Affil is not sufficient because the average person is not going to know what that means. Jillian: [00:22:36] How about #affiliate? Danielle: [00:22:38] #affiliate should be OK but the FTC is not clear on whether or not you need more, so you may need to say "This is an affiliate link if you click on this I receive a small commission." Jillian: [00:22:49] Got it. And I always say, at no charge to you. Danielle: [00:22:54] So I think that "at no charge to you" check and see if your platforms are okay with that. Because I think that Amazon makes a lot of changes and I'm not sure what they say you can and can't say. Danielle: [00:23:09] In terms of policing, it can become an issue with the FTC. I personally don't think that it is ever a good idea to run afoul of the FTC because their minimum fines, if they send you a demand it's likely going to be in the range of forty thousand dollars. Jillian: [00:23:27] What? Have you seen this? Has any one that you've worked with ever received something from the FTC that says that? Danielle: [00:23:34] Not to that extent. I think that this is a very new area for the FTC,so they put out a lot of guidance. What we have seen is warning letters and the warning letters. Danielle: [00:23:45] Like last year there was a lot of headlines and they sent out I want to say 40 letters, and they were to bigger name influencers, like I think we're talking like Kardashian level and mostly celebrities. And they said if you do this again you will be subject to a fine. Danielle: [00:24:02] And one of the recipients of letters contacted us and said I didn't know anything about this. Can you please help me you know get everything together and it was for a forty thousand dollar fine. Danielle: [00:24:15] So we strongly recommend this isn't an area to cut corners on, just disclose any of your relationships because to me like forty thousand dollars that's going to sink a small business. Jillian: [00:24:27] Oh my god yes. That's not, that's not chump change. Danielle: [00:24:31] Right yes. It's not at all. So I think to me it just makes sense to do the disclosures. Jillian: [00:24:37] And the reason for the disclosures is because if Kim Kardashian is like saying, oh my god this is the best mascara in the world and she's getting paid for it. Like somehow it feels like cheating that she's not sharing that with her audience. Danielle: [00:24:53] Right. So there is a material relationship with the reason that she's posting. So she's posting because she's getting paid, she's not posting just because she really likes something. Danielle: [00:25:05] So I think it's really important that if you are being incentivized whether it is by money or free product, to post something then there is a material relationship in the eyes of the FTC. So you need to talk about it. Danielle: [00:25:17] You can do #ad #sponsored #affiliate it doesn't have to be phrased that way though. You can work it into your story. You can say, I am working with this brand you know whomever it might be to talk more about this. This is why I partnered with this brand. Danielle: [00:25:34] The FTC has also said that for sponsored content you can say #brand name then partner but #partner isn't sufficient. Danielle: [00:25:45] But like let's say you were doing #Maybelline because we're talking about mascara, so let's say you did like #Maybellinepartner that is sufficient. Danielle: [00:25:53] I always recommend if it's a sponsored content contract, or anything with an affiliate program, check with the disclosure requirements are for that particular program because they may have something specific they're looking for but if not you can use natural language you can use those different examples that we provide. Jillian: [00:26:10] Okay that makes a lot of sense. BREAK: What a happy customer had to say about MiloTree Jillian: [00:26:13] I wanted to take a short break and read an email I got this week from a MiloTree customer. It's from Andrea Scalzo of RaisingDragons.com. So here's what she wrote. Jillian: [00:26:24] I have built a large following on Facebook and MiloTree allows me to easily and organically introduce my other social channels to all the traffic coming to my site from Facebook. Jillian: [00:26:36] It took only minutes to set up, and I immediately saw my follower count start going up on my other channels. I also love how aesthetically pleasing it is. Thank you Jillian. Danielle: [00:26:48] Well thank you, Andrea. So for everybody else if you are trying to grow your followers on Instagram and Pinterest and Facebook and YouTube and also grow your email subscribers definitely sign up for MiloTree. We offer your first 30 days free. Just head on over to MiloTree.com and now back to the show. What is GDPR and what do I need to know as a blogger? Jillian: [00:27:13] Now GDPR are which is, as you know we sell our pop-up MiloTree and it is GDPR compliant, and I don't even understand GDPR. So could you explain it very briefly for the audience and why that's important? Danielle: [00:27:35] Sure. GDPR stands for General Data Protection Regulation. It is an EU law or an EU regulation and essentially what they are doing is they want to ensure that consumers know how their data is being collected, what data is being collected, how it's being used, and to make sure that consumers are in control of that data. Jillian: [00:28:01] And can I just interrupt for one second. GDPR here though covers a wide swath, like it is not just getting somebody to understand that if they're signing up for your newsletter because you're giving out a freebie, that they're signing up for your newsletter. Danielle: [00:28:16] Right. It has like a whole host of things. It covers so many things that influencers and bloggers have on their site. And I think that the key is dive into your site see what it is that you are using on your site that collects personal information. Danielle: [00:28:35] Now this is where things get a little bit tricky because collecting personal information. It's not just a name or an email address or something along those lines. Danielle: [00:28:45] It is also a location. It is also an IP address and that IP address is used regularly in plugins. It is used in Google Analytics. You can anonymize Google Analytics to not track the IP address but it is really important to make sure that if you are collecting these things, that you are disclosing for anybody who is in the EU. Danielle: [00:29:09] So there are a lot of different plug ins that you can actually install for GDPR compliance that will help as well. Jillian: [00:29:16] Is this going to come to the United States and does it matter? Because like what is your thought. Is it going to get more restrictive? Danielle: [00:29:25] What we are seeing so far is California has passed a law. And if you're not familiar with it California is the only state that currently requires privacy policies. Danielle: [00:29:37] So everybody should have a privacy policy to comply with that because if you have any audience from California you should have a privacy policy on your site. Jillian: [00:29:47] And that means like in your terms of service? Danielle: [00:29:49] Yeah you should have your privacy policy. Now when it comes to GDPR in the U.S. we need to be compliant with GDPR in the U.S. if we have visitors who are from the EU then there's ways that you need to comply. Danielle: [00:30:04] But what we have seen is just recently and we're still kind of waiting for everything to be finalized there, was a law passed in California on data protection. I don't think it's finalized yet so we don't have all of the details. It looks like it may be comparable to GDPR. But it looks like there could also be some additional restrictions. We're kind of in a wait and see period with this. Danielle: [00:30:30] From what I understand it's supposed to be implemented by 2020. So I expect that we will be seeing a lot of activity in 2019 as things get finalized. Jillian: [00:30:41] Got it now. It's funny because at MiloTree our belief is GDPR is good. And what is your thought about it? Why GDPR is a good thing Danielle: [00:30:50] I think it's a really good thing. I think that for people in our business we kind of know what's out there. Danielle: [00:30:56] Like I understand the Facebook pixel or I understand affiliate marketing, but I can tell you right now, I have had to explain to my mom on more than one occasion why Facebook is showing an ad for something she just searched for. Jillian: [00:31:09] Oh my God, I've done the same thing with my parents. They're like somebody knows, they're following me. Danielle: [00:31:15] They're watching me they're following me. So I think it's it's important for the average consumer who may not have any idea. They think, and let's face it especially in the age of the Cambridge Analytica scandal, people are taking a quiz and have no idea what they are doing, what data they are providing. And it's really important that companies are up front about that. Danielle: [00:31:39] There was a quote that I saw GDPR, the compliance date for it was May 25th so that was everything was, let's just say in May was a little bit crazy. Danielle: [00:31:49] There was an article and it was another lawyer was being quoted, and the person said, well if consumers know what we're collecting they'll never give us the information. And the attorney was like and I just said yeah that's kind of the point. Danielle: [00:32:02] So it's really important and the main impact for you it may be how you're collecting email addresses. It may be that you need a cookie disclosure on your site. But the key is use it as an opportunity to go in take a look at your plugins, see what you're collecting, see if you still need those things. Danielle: [00:32:20] Make sure your privacy policy is updated, and then you should be good to go. I think that for many people it was an opportunity, because they said I last updated my privacy policy in 2009 and it's not quite accurate anymore. Danielle: [00:32:35] And it gave people a good opportunity to kind of take a look, and I think for a lot of people they were just deleting plugins, and they were like my site so much faster now. Jillian: [00:32:42] Oh true. And I always thought it felt a little dishonest when it would be like, hey I get this freebie by giving me your email address and I feel like the disconnect to us. Well wait a second. I just gave you like my email address. I didn't know that I was going to be put on all these lists. Danielle: [00:33:01] And I think that that's the goal is to make sure that there is more transparency. If someone is giving you their personal information about how it's being used. So I do believe it's a good thing. I think it changes the playing field a little bit. Danielle: [00:33:15] And it's it's like every time there's a system change right. Everybody kind of freaks out says I can't do this. Like I'm just going to quit I heard so many people say I'm just going to quit blogging. Danielle: [00:33:25] And you don't have to. Yes. There's a little bit of administrative time that goes into it. But for the most part I think that they are trying to be fairly straightforward and it really is to protect your audience. And I think it's a good thing for your audience to know what you're doing. Jillian: [00:33:42] Yeah. And to be trustworthy. And I will say this, which is if you are a blogger if you've done this for a little while you know the things change all the time. This is just one of those. Like just just wait because there will be more to your business you know and like algorithms change. If you're not comfortable with change don't be a blogger. Danielle: [00:34:11] I think that there's just nothing static and the reason that this bothered people I think is because it got into areas of their business that people weren't necessarily comfortable with. Danielle: [00:34:21] It got into legal, it got into the tech side. It definitely took a lot of people out of their comfort zone, and you had to deal with some areas that for many, they had completely ignored. So I get that sort of discomfort that came along with it. But overall I do think it's a very good thing. Danielle: [00:34:40] It's kind of like, do you remember all of the Facebook Raffle rules? Jillian: [00:34:44] Yes. Danielle: [00:34:45] It's kind of like that. Every time Facebook would make a change to their giveaway rules everybody would kind of freak out, then they would make the adjustment and then everything was OK. I view it somewhat similar. Danielle: [00:34:56] But this is something that's there to protect your audience, so to me, embrace it. It is coming to us. I think that we will see a lot of discussion about this next year once we start to see what's being finalized in California. Understanding copyright and intellectual property as a blogger Jillian: [00:35:12] Yes so I have I have a two part question, and this is I think, my last legal question, which is so let's say I create something like an ebook, and that would be then I guess my own intellectual property right? Jillian: [00:35:26] Let's say I make a cookbook. Do I need to protect that? Or how would I protect it? And then the B side of this question is what happens when somebody steals something of mine on the internet, like my photos or even my entire ebook? Danielle: [00:35:43] Sure. What I recommend doing is, so first let's just talk a little bit about what copyright is and what it does. So a copyright is something that protects an expression of an idea in a tangible medium and that's a little bit of legalese. Danielle: [00:35:57] So what it means is if I have created something and expressed an idea. So whether it is a song, a photo, a piece of creative copy etc. That is something that is copyrightable. Danielle: [00:36:12] When you have a copyright, there are a lot of additional rights that kind of makeup a copyright. So it has the right to produce, it has the right to sell, the right to display whatever that piece of content is. Danielle: [00:36:25] So that's why it's really important in your contracts that you know what happens to that copyright, because most of the time you're going to keep your copyright but the brand will want a license to display it. So you're giving them a right to do something from your copyright. Danielle: [00:36:39] When it comes to creating something like an ebook. The sheer act of publishing it, gives you certain common law copyright rights. So you are the owner of that content you are the copyright owner. Danielle: [00:36:52] When someone downloads that book you are essentially giving them a license to use it, and you are probably making restrictions that say this is for your personal non-commercial use only. You cannot resell this, you can't copy it you can't do X Y or Z. Danielle: [00:37:09] So I think it's really important to make sure that you have the copyright logo, and I recommend having a short statement. You know I think of it like your title page in a book. That's how people can use it if you can if it's if there's something in the speccing that works for you. How to register a copyright with the government Danielle: [00:37:26] And you can also register with the government and if you register your copyright you have additional legal rights which essentially you can sue if there is copyright infringement. Danielle: [00:37:40] So it's actually relatively simple process. You can have a lawyer handle it or you can try to file it yourself depending on your comfort level. It's kind of like LLCs some people want nothing to do with it. Some people are like yes please just handle this. Danielle: [00:37:54] So you can file for your copyright which gives you additional protections once it's registered with the Copyright Office. If someone steals your stuff, what I strongly recommend, is first reach out to the person and find out what happened. Danielle: [00:38:11] And that may be something as simple as an email or submitting a contact form that says, hey I see that you've got my pictures. Those are my copyrighted material. Please take them down. Danielle: [00:38:22] You'd be amazed at how many things get resolved on that stage because they just didn't know that they couldn't google search and right click, and save something and then put it up. So that's usually step one. Danielle: [00:38:36] Another step that you can take as if it's being hosted online. You can send a DMCA request which is essentially a takedown request to the host of the material, and you can find a lot of templates for that online. Danielle: [00:38:49] You can also if they still won't remove it. You can definitely have an attorney do a cease and desist letter. Those are unfortunately for a lot of people. They get frustrated with that process because you do have to pay to have an attorney draft it, and you might not be getting anything in return. Danielle: [00:39:07] But depending upon what they are using of your stuff, it may be worth it to you to have that done. Jillian: [00:39:14] Got it. OK so let's say I do. I'm a food blogger and four times a year, I take my recipes and create seasonal ebook cookbooks. Would you copyright those? Danielle: [00:39:28] I would just to be safe. Jillian: [00:39:30] You would? So you wouldn't just put on the title page, you know the copyright logo, and say this is for your personal use only. You cannot sell this or whatever distribute it in any way, but then you would go that extra mile and you would copyright those books. What does registering a copyright do for you as a blogger? Danielle: [00:39:47] If it's something that's going to be relatively heavily distributed I would do it. It's fifty five dollars I believe is the fee to do the copyright application. To me, if it's something that is going to be a critical part of your business, that's a fee that's worth it. Danielle: [00:40:04] If you're talking about just a blog post everyday that might not be something that you copyright and register every single one that you do. Danielle: [00:40:15] You might do it as an anthology once a year, that you copyright it to give yourself some additional protection. But if it's something that is going to be a critical part of your business, or something that you're using to make money, I think it's worth the investment to have the additional protection. So that way if something happens you know you haven't got it. Jillian: [00:40:36] Wow. OK. Because I had not thought to really do it. I didn't know it was fifty five dollars. Danielle: [00:40:42] Yeah it all depends on what the item is like. If we're talking about a just a small freebie that maybe a couple hundred people will see, it might not be something that's worth it to you, that might be something that you take your chances with. Danielle: [00:40:56] But if we're talking about something that you're potentially going to use to sell or to make money or that it's going to go into the hands of thousands, then I think it's a smart idea to to copyright it because it's it's an expense, yes but it's an expense that can give you additional protection if something happened. Jillian: [00:41:16] So like for example we create free printable on Catch My Party and we give them away, and we say you know, these are for your personal use only. I have found our free printables on Etsy being sold. Danielle: [00:41:30] Oh wow. Jillian: [00:41:31] So I have not copyrighted them, but I did then contact the Etsy seller and say please take these down. And they did. Danielle: [00:41:38] Good. Good. Jillian: [00:41:39] OK. But let's say they didn't. What would I do? Let's say if I haven't copyrighted them what else can I do, and then what if I had copyrighted them? Danielle: [00:41:50] The main difference between copywriting like let's say, somebody had one of your printables and they were making a lot of money off of it, and that Etsy store and you're just looking at that saying, that's money that should be mine right not yours. You didn't create that. Danielle: [00:42:04] So if you needed to sue them, then you need the copyright registration. So it's especially important if somebody is using your stuff commercially, and you're trying to get some of those profits back for yourself. Danielle: [00:42:14] But I think that depending on where your content is being used. So in a way, Etsy is helpful because they will typically have copyright forms so you can say this is my material. This is you know stolen essentially. And allow you to submit that. Danielle: [00:42:33] So it can depend on what your ultimate goal is. If you want to make sure that you have the ability to sue if something is stolen, then you want to register. Jillian: [00:42:41] Got it. Danielle: [00:42:41] If you are only concerned about getting it taken down, then you may not need that but the problem is if even if you can't get it taken down, you may still need to. You never know when you're going to need to take that final step. What if someone copies your designs as a blogger? Jillian: [00:42:55] Got it. And one thing that I do, is a lot of people will reach out to me especially through Catch My Party. You know they create printables or invitations or something like that, and they will say to me somebody copied my design. Jillian: [00:43:14] And maybe it's not completely, it's not a hundred percent copy, but it's probably, you can tell that they were inspired by the person's work. What would you say to that person? Danielle: [00:43:29] It depends on how much was copied and if it would be considered a derivative work, if it would be considered a copy. That can get into some hazy territory. So that's usually what I would say contact a lawyer, set up a consultation, and see just how much has been changed and whether or not you still have a claim. Jillian: [00:43:51] OK. And do you get calls like that a lot? Danielle: [00:43:54] Yes. Jillian: [00:43:54] Where people say is this too similar? Danielle: [00:43:57] Yeah we have. We've certainly dealt with that. And it really does become an analysis of how much has been copied how much has been changed. Has enough been changed. Danielle: [00:44:07] And sometimes it's really taking a look at it and balancing what the cost would be to defend it, because copyright infringement unfortunately can become costly, because it's a lot of expense for you on the legal side to get something taken down, and you may not see any money back for it. Danielle: [00:44:28] So for some people it's a matter of, do I want to spend money to get this taken down? How much is this particular item going to impact me if it stays there? Danielle: [00:44:38] But if it's on a platform like Etsy, typically they are going to give you the ability to report something as stolen. It can be more tricky if somebody is just putting it on their website, or in their own shop, or something like that, where there's not that formal mechanism. Jillian: [00:44:54] Got it. Danielle, I have been taking a ton of notes here. I need to talk to my accountant, and I need to think about copywriting my stuff. So thank you so much. Jillian: [00:45:08] So can you share how people can reach out to you if they've got legal issues or questions how they can find you. All of that. Danielle: [00:45:18] Of course. If you have something you need assistance from a lawyer with then you can reach us at HashtagLegal.com. We also have forms and templates like privacy policies and contracts things like that. Danielle: [00:45:34] And then if you need legal templates or forms we have Businessese.com and you can also always get more information from us on our podcast. The Business Influencer Marketing Podcast. Jillian: [00:45:48] Awesome. Danielle thank you so much for being on the show. Danielle: [00:45:51] Thank you. How to grow your authentic Instagram followers fast and free with MiloTree Jillian: [00:36:00] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. It's MiloTree. Jillian: [00:36:09] MiloTree is a smart pop up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube Pinterest, or subscribe to your list. Jillian: [00:36:24] It takes two minutes to install. We offer a WordPress plugin or a simple line of code and it's Google friendly on mobile and desktop. Jillian: [00:36:34] So we know where your traffic is coming from. We show Google-friendly pop-up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom. ----- Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast. In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy. In this episode, Bjork discusses: How he and Lindsay transitioned into entrepreneurship How Food Blogger Pro started Why it’s important to fulfill a need How Nutrifox and WP Tasty started 1% infinity and advice for bloggers Thanks to our Reviewer of the Week, Emily! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. Resources: Get the resources for this episode here: https://www.businessese.com/episode48/

I’m kicking off a new series of interviews where I’m taking you behind-the-scenes of different service businesses and chatting about what running a biz REALLY looks like, warts and all. In this episode, I’m taking to Danielle Liss, partner at Hashtag Legal. We’re talking candidly about managing growth, hiring, giving up control when you’re Type A and what you MUST handle on the legal side as a services boss. Get the inside scoop here:https://smallbusinessboss.co/giving-up-control/

In this episode, I chat with Danielle Liss, attorney and co-founder of Businessese.com, about GDPR. We tackle what it is, why we should care and what we need to do to be compliant! BGC ANNOUNCEMENTS * Welcome to the 153rd episode of the Boss Girl Creative Podcast!! Today's topic is all about GDPR: what it is, why we should care and what we should do. Listen in as I chat with Attorney, Danielle Liss about GDPR. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat INSIDE THIS EPISODE * GDPR * Affects anyone with a website or an email list * What is GDPR * Location of people protected by GDPR * Site Audit: plugins, ways I do business * Personal or Sensitive Data * Consent RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.** * Here's my Course!!! Unlocking Your SEO Potential * Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl * Airbnb Privacy Policy * GDPR Plugin * Grab your Privacy Policy from Businessese.com --- Use code bossgirl between now and May 25, 2018 to receive 20% off your purchase. EPISODES YOU MIGHT ALSO ENJOY EPISODE 142 - THIS I KNOW TO BE TRUE EPISODE 118 - HOW TO MAKE MONEY AS A BLOGGER EPISODE 112 - ESSENTIAL BLOG MAINTENANCE TASKS FIND TAYLOR ONLINE Blog - taylorbradford.com Instagram - @taybradfordblog Facebook - taybradfordblog Pinterest - taybradfordblog Twitter - @taybradfordblog FIND DANIELLE ONLINE Website - Businessese.com Blog - Kittenagogo Instagram - @kittenagogo Twitter - @danielleliss HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!

What's the difference between hiring an independent contractor and hiring an employee? As a small business owner who is a service provider, where are you placing yourself in the marketplace? Danielle Liss of Hashtag Legal and the Businessese Influencer Marketing Podcast joins Shelli to discuss stacking your team with sub-contractors. Shelli and Danielle discuss the differences between independent contractor and employees, and Danielle shares her tips for setting up your business as an independent contractor - it really depends on the level of control and flexibility. At the end of the day, expectation management is key to ensure both parties are in agreement about the working relationship. It’s also important to equip yourself with the right tools and team to help you manage the relationships you build with your clients. Connect With Danielle Liss: Hashtag Legal Businessese Influencer Marketing Podcast Businessese Stacking Your Team (SYT) Episodes Mentioned: SYT 10: Lessons from Our Best Bosses (Featuring BizChix Community Members) Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session This episode was first published at BizChix.com/team13. Listen to our sister podcast, BizChix, on your app or at http://bizchix.com. Join the BixChix Community here.

On this week’s Social Media Marketing Talk Show, we explore how marketers are preparing for GDPR with Danielle Liss, Facebook Ad Updates with Amanda Bond, Snapchat, Pinterest and more with Jeff Sieh, and other breaking social media marketing news of the week! What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/Talk36

What GDPR is, why it’s important, and how to implement GDPR-compliant changes on your site with Danielle Liss. ----- Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR. GDPR for Influencers Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU. These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact. It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it. In this episode, Danielle shares: What GDPR is and why it’s important for influencers How you might be collecting data on your visitors The difference between personal and sensitive data is Why you should audit your site Why disclosing the information you collect might help your relationship with your readers How you can stay up-to-date on GDPR updates Resources: Google Security Checkup 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Hashtag Legal GDPR checklist on Businessese GDPR plugin If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Caroline! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Got legal questions? We do! So we invited attorney and online legal expert Danielle Liss to join us for the 72nd episode of The Copywriter Club Podcast. We’ve had this episode penciled in on our list for a long time—partly because we know so many copywriters have big questions about legal issues (and often don’t have the cash to ask an attorney for help). Hopefully this podcast answers a few of those questions. We talked to Danielle about: •  how she went from working in construction law to helping online entrepreneurs with legal needs •  the legal documents all copywriters need to have in place (her checklist) •  what you need to know about choosing a business entity (in the U.S.) •  the critical reason you want to choose an entity besides sole proprietor •  what you need to know about contracts and why you should ALWAYS use them •  what every contract you sign MUST have •  should you include your contract with your proposal or keep them separate? •  what could happen if you work without a contract (the nightmare scenario) •  what you should do contract-wise on a second or third project with a client (think MSA) •  why you probably don’t need to worry about changes to your contract •  the three things you need to include in your website terms and conditions We also talked about what you should expect to pay for legal help and Danielle gave us the lowdown on copyrights—yes, copyright, not copywrite ; ) . She also gives a bit of counsel about when you can use ™, ®, or a service mark, and how to handle conflicts and breaches of contracts. This episode is loaded with need-to-know information that will help you protect your copywriting business. Click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Sponsor: TCC IRL Dubsado FitFluencial LegalZoom USPTO website Hashtag-legal.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira:What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club podcast. Rob: You’re invited to join the Club for episode 72 as we chat with attorney, marketing expert, and co-founder of Hashtag Legal, Danielle Liss, about what copywriters need to know when it comes to the law, choosing the right business entity, documents we need to protect ourselves, and avoiding the common mistakes online business owners make again and again. Kira: Welcome, Danielle! Rob: Hey Danielle. Danielle: Thank you so much for having me, I’m really excited to be here. Kira: Yeah, we’re excited to have you, and, we—we just need this conversation desperately! Even as I’m listening to the intro, I’m like, I need to know all of this! So, I’m really looking forward to it. Rob: It’s funny that it’s taken this long to get here too… Kira: I know! Rob: …because when we first started the podcast, we made a list of everybody we wanted to talk to, and one of the line items was an attorney. We wanted to talk to an attorney, and yeah. Now we’re seventy-two episodes in... Kira: Right! Rob: So it’s about time. Danielle: Well I am very glad to be the one to talk with everybody. Kira: Yes, great. So why don’t we start with your story, and I’m really curious how you ended up working in influencer marketing and ultimately creating Hashtag Legal. Danielle: Absolutely. When I graduated from law school, I went into litigation. And I live in Las Vegas, and I did a lot of construction law. Let’s just say that’s not exactly how my brain works. So, it was never a great fit because I just didn’t have the passion that I needed to spend all day fighting about drywall. And... Kira: Laughs. Danielle: And there are people who do; I love them for it,...

This episode is all about the one topic that strikes fear into every blogger or entrepreneur’s heart: legal issues. I think a lot of us instinctively avoid thinking about potential legal problems because we’re afraid to think about our legal vulnerabilities and the issues they can bring. Unfortunately, avoiding the problem doesn’t make it go away. Luckily, today’s guest can help. I’m so excited to feature an interview with Danielle Liss, esquire in Episode 37 of the Blogger to Author Podcast. In this interview, Danielle gives some great advice to help you understand the legal issues you should be thinking about, whether you’re an author, influencer, or small business owner. She helps us understand that protecting yourself legally doesn’t have to be scary. Show notes: bloggertoauthor.com/37

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team. ----- Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands. Answering Questions about Sponsored Content Sponsored content is a great way to generate income for your blog and make connections with brands you really love. At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content. We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content. In this episode, Danielle, Lindsay, and Jenna share: How to approach brands Why you should be sharing campaign reports How to charge different rates for different work How to license your images How to deal with long-term relationships with brands How to track campaign results Resources: Get Your PRICE course CoSchedule Follow Danielle at Businessese and Hashtag Legal Follow Lindsay at Pinch of Yum or on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

In today's episode I'm thrilled to interview Jamie Lieberman from Hashtag Legal! She and her business partner Danielle Liss are providing products and services in a space that desperately needs help- online influencers and the law! Join us today as she brings clarity to Copyright, Trademark, Privacy Policies & Disclosures.  The information discussed in this episode is strictly informative and should not be considered legal advice.  Check out www.kimandersonconsulting.com/legal for links to their DIY legal forms for bloggers!  Music by Pond5 - Cheerful and Upbeat.

Today talking with Danielle Liss of Hashtag-Legal about what elements you need to have in place to make sure what you're doing on Pinterest is secure. From copywrite to brand contracts we're covering it all.

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have ----- Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content. Sponsored Content and Getting Paid What Your Work is Worth If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand. From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses. In this episode, Danielle shares: How influencer networks work Why you should understand a brand’s goal for sponsored content How to come up with your sponsored post rate and why it should be fluid Why you should be paying attention to your Cost Per Engagement Why you should be doing campaign reports Why case studies are important How to solidify a strong pitch What type of business entity you can set up for your blog Why you should have a Terms of Use, Privacy Policy, and Disclaimer Resources: Record a message for our 100th episode! Meet the Food Blogger Pro Experts The Price Method Businessese Pretty Link Lite Bit.ly Google Slides Canva Closing Strong Info on campaign reports and case studies Dude Perfect case studies Trademark Searches Hashtag Legal

We are super excited to bring to you our friend, Danielle Liss. She is a partner over at Hashtag-Legal and she focuses on legal issues for online business owners. Danielle has extensive experience negotiating contracts and interpreting FTC guidelines, and her experience has given her intimate knowledge of the challenges facing influencer networks and social media professionals today. In this episode we talked all about business formation, contracts, website policies, intellectual property, copyrights, trademarks, and she may have even given us the straight talk about some of the things we have not yet done inside of our own business. So, regardless of where you are in your business, just getting started or perhaps you have your own multiple six figure business, get ready because we promise you, you are going to learn something today! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Do you want lead generation tactics for your small business?  Fellow Duct Tape Marketing consultant, Ken Tucker of Changescape Web, is full of 'em.  He kicks off the episode with some great tips and an interesting look into his background, including a run for office.   The second half of the show features Danielle Liss, a lawyer at Hashtag Legal.  Danielle has carved out the most interesting niche, focused on influencer marketing professionals and online business owners.  If you are a blogger or running any kind of online business, make sure you've taken the necessary legal steps to protect it.  Danielle details a plan. For more details and transcript visit Radetich Marketing & Media.

What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase? Both of these questions are key if you’re looking to expand your business and get paid as a speaker. My guest, Danielle Liss, is a lawyer, but don’t worry - she’s not like the attorneys you’ve met at your typical chamber of commerce or networking meeting. Instead, Danielle and her partner have been called “cool lawyers”. That’s because they understand online entrepreneurship and the new economy. In this episode, I help Danielle come up with a messaging strategy to make legal topics less boring and more appealing when she’s pitching to conferences, especially for keynotes, and to podcasts. I also put my business hat on and help Danielle think about a way she can increase her own company’s revenue by offering a new type of service to entrepreneurs who are in a growth stage. We end the episode talking about how and why to track and measure the results of your speaking. About my guest: Danielle Liss is a partner and founder of Hashtag Legal. As former Chief Marketing Officer and General Counsel of FitFluential, an influencer network concentrating on health and wellness initiatives, Danielle has intimate knowledge of the challenges facing influencer networks and social media professionals. Danielle has extensive experience creating and negotiating contracts, interpreting FTC guidelines, and creating website policies. Danielle is also an accomplished speaker and has spoken at dozens of conferences on legal issues related to bloggers and social media professionals. We talk about: How Danielle works with her clients, who include entrepreneurs, influencers, bloggers, and speakers Two key things that should be included in your contracts as a speaker How to position Danielle and her legal business so that it’s not boring or fear-based The current presentation topics Danielle speaks on The difference in content between a keynote and a workshop or breakout session The value proposition we come up with that Danielle can use to appeal to entrepreneurs as they’re growing their companies Finding the right places to pitch (whether conferences or podcasts) that have the best audience for you My recommendation that Danielle not offer prospects free strategy calls and why How and why to track and measure the results of your speaking   Links: Connect with Danielle on her website at http://hashtag-legal.com DIY legal forms at http://www.businessese.com/ LinkedIn = https://www.linkedin.com/in/danielleliss/ Facebook = https://www.facebook.com/hashtaglegallc Twitter = https://twitter.com/danielleliss Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/. Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/. Say hi to me on Twitter at https://twitter.com/carolmorgancox/. Subscribe to the podcast, so you don’t miss out on future episodes!

Are you a blogger looking to leverage your online influence? We're covering everything you need to know about how to legally cover yourself as an influencer.Danielle Liss of Businessese.com and Hashtag-Legal.com is sharing her vast knowledge and experience so that you can legitimately and legally run your online business to best of your ability. Plus, she is offering a Successful Negotiation Blueprint for all my listeners.Grab your free Successful Negotiation Blueprint HERE.Topics Discussed:Introduction of Danielle Liss of Businessese and Hashtag Legal.The top things that influencers legally need to have in place.What you need to know about the legalities within a networkLength of time it takes for a network to turn around a deal.Pricing differences between networks and pitching on your own.Importance of making sure there's no surprises in the contract.Businessese contract templatesSuccessful Negotiation BlueprintProjections for 2017Resources Mentioned:I make a portion of any sales made as an affiliate.SITS: Bloggy Boot CampWorking with Brands e-CoursePodcast 4: Business Planning for Bloggers with Marnie CraycroftSponsored Content Contract TermsClick to view: show page on Awesound

Hear Natalie chat with Jamie and Danielle from Hashtag Legal on four major legal mistakes to avoid in an online business. These impact anyone who has a website, collects emails, sells products and/or is an Amazon Affiliate.   This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!   Key Takeaways: [9:20] How should people choose a lawyer for their business. [12:03] Natalie mentions how she hired Jamie and Danielle to help her with the Aweber sponsorship contract. [13:55] Danielle lists the top four legal mistakes an online business makes and the different types of business entities to be aware of. [19:40] Natalie asks about obtaining a LLC in other states. [21:55] Danielle discusses the biggest issue business owners face in legal situations. [31:09] Danielle and Jamie talk about how important a privacy policy is for a business website and what types of questions that need to be addressed. [38:06] Danielle and Jamie can’t stress enough about being proactive in protecting your business. [46:12] How to connect with Danielle and Jaime [48:30] Natalie’s final thoughts. [53:03] Special message from Tahoe (Natalie’s 4 year old son).   Connect with Jamie and Danielle ● Hashtag-Legal website ● @hashtaglegalLLC Twitter ● Businessese Website ● @businessese Twitter   Mentioned in this Episode: ● BizChix.com/nest   Hear the entire #BizChixMonetize series.   This episode first appeared on BizChix.com.

Danielle Liss is back as a repeat guest and sharing how you should price your services as a blogger. It's not all about the page views! Listen to the podcast to listen to her tips on how to figure out what you should be charging! In this episode you'll learn: Why you should have pricing for the areas that you are most likely to be hired for. How to analyze your google analytics to see how your sponsored verse non-sponsored content performs. How you should track your campaigns A framework for you to figure out your pricing to include all platforms Links: Show Notes 3 Ways to Make Income as a Food Blogger Webinar Click to view: show page on Awesound

Danielle Liss, Esq. is a partner and founder of Businessese. She is also the owner of Hashtag Legal, a law firm that focuses on social media law. Danielle is also the former Chief Marketing Officer of FitFluential, an influencer network concentrating on health and wellness initiatives. She's been blogging since 2004 at Kitten a Go-Go. Danielle lives in Las Vegas. Danielle and her partner started Businessese with one goal in mind, to make it easier for you to run your small business. Danielle is an attorney and experience business leader who has a lot of experience from running small businesses. Today we are going to talk to Danielle all about her specialty dealing with the fine print of business.When we go to Businessese, what are we gonna find? Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you. What advice do you have to help people figure out how to price their services? Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions. What should entrepreneurs know about trademarks? Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad Click to view: show page on Awesound