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*This is my personal account of Bill Hamilton from my own personal memory. I'm sure that I have some of the details and facts wrong. I apologize for any errorsOn December 15th, 2024, Bill Hamilton, the Founder of TechSmith died from a heart attack at the age of 77. Bill Hamilton was the greatest entrepreneur of the Lansing area in this century. Arguably more. He was a husband, a father, a veteran, a computer programmer, a Spartan, an amateur ham radio enthusiast, a competitive shooter, an avid reader, a history expert, a philanthropist, and to me personally - he was my second father, a mentor and one of the greatest people I've ever known. Bill Hamilton is the reason I finished college, the reason I love to read, the reason I'm an entrepreneur, the reason I love software & tech, the reason I am skeptical, the reason I got on my first airplane, and so much more. I can't begin to imagine the hole that has been left in the heart of his family, especially his loving wife Susan and his daughter Wendy, whom I have come to know best. My love and support go out to them and his entire family.Bill co-founded TechSmith all the way back in 1987. It was a software consulting company, and one of the products they developed to serve their clients was, I believe, the first-ever “screen capture” tool.At the time, TechSmith was mainly doing consulting work for clients, but Bill had ambitions to become a software product company. They had the brilliant idea to give away Snagit for free on a “shareware” site that allowed users to download free applications. Remember, this was pretty revolutionary at the time. At this time, mostly the way you would buy software was to walk into a brick and mortar retail store and buy packaged software off a shelf like a book. Downloads of Snagit exploded so they decided to start offering customers the option to donate money to the company. And they did! All the sudden, TechSmith was a software company. The company built visual communication software. Snagit for taking pictures of the Screen. Then Camtasia Studio for recording videos of the screen. Camtasia was the product that I helped grow under the leadership of Troy Stein. Bill was built different and he built TechSmith unlike any other company that I had ever seen. When I joined TechSmith in 2003, I believe there were about 50 employees. TechSmith was like paradise to me. There was an employee lounge with free pop, snacks, and every Friday the company catered meals for “Free food friday” where they would select the best restaurants from around the area and even sometimes - the best ice cream. But it wasn't the perk of getting to eat for free - Bill did it because he wanted his employees to sit together and get to know one another. It was all to build trust and community amongst his employees. This was something I directly emulated (Ahem, Stole) at Liquid Web. Everything Bill did in the company was to build a culture where the employee was supported, mentored, taught, and grown into a better person. Bill encouraged dissent. He encouraged people to always have one thing in mind: What is best for the customer? When I joined the company I was 22 years old. I was a young punk kid that knew nothing about software, the internet, business, - or anything - really. At the time I was applying for the job, I was nearly bankrupt after starting a company that failed and taking a loan out from my generous parents that I was at risk of not being able to repay. I was bitter from my previous experience at Millenium Digital Media and felt that I had been treated unfairly, so I had a big chip on my shoulder. I came into TechSmith with the attitude of literally - “Fuc& it. I'm going to speak my mind, they are going to fire me anyway.”Bill had another incredible gift. He believed in complete transparency and honesty. Almost anyone in the company could run sales reports and see detailed financial information about the products and the company itself. In most companies, only the elite top of the company has the privilege of seeing this “sensitive” information. But Bill believed that the best ideas can come from anywhere within the organization and that we should all work from the same set of facts. He also encouraged people to sit in on meetings, even on topics that they were not the expert. I want to take a minute to go back to a post that I wrote just 4 short months ago. I am SO glad that I wrote this and took the time to honor the man I admired: “Bill Hamilton at TechSmith will always be like a second father to me.I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton.Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking.I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was.I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting — and me.As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up.“Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made.The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith!And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.”As I sit here crying and missing my friend and mentor, I regret a lot. I regret that I never recorded the podcast with him that I had planned to do. I regret that I didn't join TechSmith after we sold Liquid Web like Bill had hoped I would. On Monday when my friend Joe Dearman called to give me the news of Bill's passing I was running at the MAC. Literally the very next thing on my To-Do list was to call Bill and invite him to Lunch with Brooks and Joe the following day. When Joe told me of the passing of Bill, he mentioned that Bill was just in the office on Wednesday and he was sharp as ever. He also mentioned that on his way out of the meeting Bill said, “Tell Travis I said Hi”. I cannot believe he is gone. He was healthy and sharp. About 1/5 of you reading this will die of a heart attack. Of that, about 50% of you will be seemingly healthy and have no prior warning or signs. As most of you know, Matt Hill founder of Liquid Web, my best friend since 2 year old - also died of a heart attack. This again is my plea to please spend the ~$200 to get a CT Calcium Score of your heart. It is quick, painless, doesn't require any dye or injections. Just a quick trip to see if you have a ticking time bomb in your chest. (I am not a doctor.)Bill was my mentor. He was like a second father to me. The man I am today, for better or for worse, has been influenced mostly by my incredible parents and just after that… Bill Hamilton. Bill and I would try to get lunch or breakfast about once a quarter. When I was walking out of a meeting we had around the time of Matt's death I remember turning to him and saying: “I love you”. I think it startled him and I felt really weird when he didn't say it back — but sitting here, I know he loved me and I am so fu$&ing thankful I delivered him that message while he was still here with us. I love you Bill. Thank you. Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe
Note: Sorry for the poor audio on the podcast. I'm on vacation and don't have access to my usual studio setup. Lansing is a fine city. I love my family here, I love my in-laws here, and I love my friends here dearly. But it is unquestionable to say that I hindered my career and my intelligence by staying in Lansing, Michigan.One of the truest things ever said about relationships is that you become the average of the five people you spend the most time with. From my perspective, that is unquestionably true—not just for me but for the friends and family that I observe.It's hard to develop good habits if you're around people with bad habits. It is very difficult to develop high-quality thinking if you are around people with low-quality thinking. This is not to suggest that the people in Lansing, Michigan, have low-quality thinking. I am not saying that at all. I love the people here, and I have invested in the people here as much as I possibly can.But when you are trying to pursue a specific career or industry, it's very important that you surround yourself with the best thinkers in that industry. Whenever possible, it is critical to be around the founders of companies that have invented revolutionary technology in that industry.For example, Lansing, Michigan, used to be one of those areas when Ransom E. Olds helped invent the auto industry here around 1900-1930. Lansing became a beacon of hope and a bright light, attracting the best thinkers and workers from around the world to join in on the truly revolutionary effort. They aimed to mass-produce the automobile, invent the mass manufacturing line, and literally change the world.All the best and brightest workers thinking about the problem of transportation flocked to Lansing. If you went out to a bar or went to the lake with your friends, by default, you were around the smartest people in that industry. You were around the top minds thinking about how to revolutionize transportation for human use. Even a casual conversation over coffee could be one of the smartest conversations happening anywhere in the world on that particular topic.What is truly marvelous is that it didn't have to be the CEO or the founder of the company that you were talking to or interacting with. When you are inside a company doing truly revolutionary work or even in the same city as that company, even if you are a new low-level employee just getting your start or just a citizen in the city, it is possible that you are still in the top 1% of thinkers on that particular topic. In the example we are using of Lansing Michigan during the 1900-1930's, the conversations happening in Lansing about revolutionizing transportation and the manufacturing process - were some of the most important in the entire world as it relates to that topic. People don't realize this, but even the secretary at Google usually knows more about how search engines work than some people that I meet who own search engine optimization companies. That's just how it happens when you're in the right rooms and surround yourself with the right conversations. Surround yourself with the best and brightest thinkers on whatever topic you want to learn about. It seems obvious and we already recognize this about sports: If you want to be the best, you have to play against the best. It's strange that we don't understand this and embrace it in our professional careers enough. I certainly wish I would have realized it earlier in my career. I don't want to diminish or take away from the amazing fortune I've had and I want to give credit to the amazing influences and mentors I've had. * From Big Dan Crimin, who taught me how to sell for the first time when I was working at Big George's Home Appliance Mart. * Donnie Hoppes, Jason Spencer, and Jen Sumaraki, who taught me how to run the audio board and camera to produce the NBC Nightly News. * And Mr. Schneider at Schneider Sheet Metal, who taught me how to make ductwork for homes.But there is one simple fact that changed my trajectory and, I think, literally saved my career and taught me how to think. That was because Bill Hamilton founded TechSmith Corporation and kept it in the Lansing, Michigan, area. I was fortunate that my high school friend Jenn Veldman Middlin happened to work there and was sitting across the table from me at my first interview. Without that, I probably never would have gotten the job. One of the reasons I love Jenn so dearly, even though we disagree on politics so severely (lol, I love you, Jen), is because I credit her with almost single-handedly changing my life. But Bill Hamilton at TechSmith will always be like a second father to me.TechSmith makes the software applications Snagit, which take screen captures of your computer screen, and Camtasia Studio, which made videos of your computer screen. I didn't really know what software was when I was hired, and I certainly had no idea what it meant to invent a software application, do the coding to develop it, market it to customers, to become a multimillion-dollar product. TechSmith was one of the most beautiful companies I've ever worked for, comprised of some of the smartest people I've ever met in the world.Being around those people made me smarter, no question—from Brooks Andrus who taught me all things “product”, to Betsy Weber on marketing, Michael Malinak, Paul Middlin, and Dean Craven on software development, Jim Hidlay on Sales, the Gardener twins, (Marty and Murphy) on insanely fast development, Daniel Park, Tony Lambert, Matt Ayo, Paul Wright, Jeff Kohler, Renee Badra, Amy Walsh, Carla Wardin, Tony Dunkle, and my all time favorite: Troy Stein: Troy taught me almost everything. (I know I missed many!!! SORRY!)But the reason this all happened and the thing that brought us all together was Bill Hamilton. Bill and his wife Susan created a culture where anyone could have any idea, and the status of the individual presenting the idea did not matter at all. The only thing that mattered was the correctness of the idea and how convincingly you could persuade others to your way of thinking. I remember being a young punk kid, maybe 21 or 22, essentially doing customer service for sales calls. Even with my low level position, at TechSmith I was encouraged to sit in on some of the development and product marketing meetings for a software application that I knew nothing about. I had no expertise that qualified me to participate in those meetings. Yet, there I was. I remember one meeting specifically a week or two into my employment that was about the Camtasia Studio's non-destructive video editor. There were probably 10 brilliant people in the meeting, and me. As the discussion went around the room and they discussed the product, I had a realization: I knew a little bit about the application because of my experience working at NBC Channel 10. I knew a little -- but not much —just enough to be dangerous.I also had a chip on my shoulder from being fired from my previous job and after some prodding from Bill Hamilton, I got the courage to speak up. “Do you guys realize this doesn't function like any of the other video editing software on the market?” There was an audible gasp in the room as the youngest stupidest person at the table essentially disagreed with every decision that they had previously made. The person who had hired me into TechSmith tried to get me to stop, but luckily Bill Hamilton was in the room. He embraced me, leaned in, and argued with me passionately. I argued back. I was certain I was going to be fired, but to my surprise, Bill Hamilton took me into the hallway afterward and continued the conversation.He told me that he appreciated the feedback and welcomed it, and that I should continue to do it and sit in on more meetings. It was truly amazing.Honestly, I don't even know if I was right about what I was saying. Looking back, I'm sure I probably wasn't, but that taught me the most important lesson of my life.Surround yourself with smart people who want to hear your opinion regardless of your status, and people who judge you solely based on the content of your character and the quality of your thinking.TechSmith taught me many things, but the main things it taught me were how to think, how to build companies, how to be skeptical of my own brain, it taught me strategies to disregard status in the search for truth, and taught me the importance of building high-quality teams of the smartest people in the world.I am incredibly lucky that Bill Hamilton chose to keep TechSmith Corporation in the Lansing, Michigan, area. If it wasn't for that, I truly don't believe I would be the person I am today. That is not to say I am a perfect person. Far from it. But I'd certainly be a much shittier person if it wasn't for Techsmith! And this is precisely my point: because of my time at TechSmith, I know that perfection isn't an end state; it is a constant pursuit. The only way you can ever possibly get close to achieving it, which of course is never possible, is by surrounding yourself with smart people and continuing to push and challenge yourself every single day.So, this concludes another love letter to Bill Hamilton, the founder of TechSmith Corporation.So what do you do with this information? Probably nothing. Advice is mostly b******t.But what I can tell you is what I wished I would have known when I was getting started. * When you're getting started, almost entirely ignore the salary. The reality is, when you're young, to an amazing company doing important work you have no value at all. In most cases you should probably be paying them for the opportunity. So if you even get a small salary, be happy and jump at the chance. * Get yourself into rooms with the smartest thinkers on the topics you care about. With the advancement of the internet that could be chat rooms, zoom calls, forums, or networking meet ups. But don't undervalue the importance of being in the great cities of your time. In 1900, Lansing was one of those cities. That's exactly what brought my family here. But today, if you want to make the best BBQ - get to Austin or Kansas City. If you want to revolutionize finance with Blockchain technology, get to Miami. If you want to gain access to capital to scale up a software enabled startup, get to San Fran. (Even with all its recent problems)Apologies to LansingI'm committed to Lansing and I don't mean this post with any ill will. I hope that I can be a tiny part of hopefully reigniting the entrepreneurial spirit of this area. But I also have to be honest about how I feel or else I'm not doing a service to anyone including myself.So if you're mad at me for this post, blame Bill Hamilton, because I learned this at TechSmith. :)I'd love to hear from you. What do you think? Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe
Good audio is needed for video too The post Camtasia studio audio tools appeared first on Computers with Ease.
Cisco states that 82% of all internet traffic will be video-based by 2022. And with the right tools and mindset, you can take your video content to the next level to be prepared to enter the next year with great video content. Jimmy's tip: Don't worry about it being perfect. Filming authentic content is far better than a pretty video that doesn't provide a valuable message. And, in this episode, he discusses his top video tech tools for real estate agents. Find the right camera: Apple iPhone cameras are a great resource to film. If you haven't upgraded your phone recently, this is a great time to do so! If you're looking for professional quality, Jimmy uses the Sony A7III with an 18-105mm lens. However, he also started with an iPhone. Nail the proper lighting: Natural lighting is the best form of lighting and should be used whenever possible. If possible, situate your camera so that you're facing windows or other light sources. If natural light isn't available, consider purchasing a selfie ring light to provide an even light around whatever target you want. Capture ideal audio: Wireless mics (like a Saramonic blink 500 wireless mic set) are a great investment to ensure quality audio. And, if your video involves multiple people or interview-style content, having an extra mic is necessary. For professional-grade audio, the Sennheiser MKE 600 boom mic gives studio-quality sound and is well worth the investment to take your audio to the next level. Use the right editing tools: Fiverr is a great resource to hire a freelancer to create an attention-grabbing intro for relatively little money. Apple iMovie is a free resource for mac users that allows you to trim, sync audio and more. Camtasia Studio is easy to use and a great tool to edit video content. Adobe Premiere is the ultimate tool and an excellent investment to get a comprehensive video editing platform. Sometimes, we overthink video. But remember, it doesn't need to be perfect! Determine what messaging your ideal client wants, and make it happen. The quality will take care of itself. Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook and his YouTube channel. If you like what you heard today, we'd love it if you'd share a rating or review and then subscribe to the podcast and tell others about it as well. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.
One thing is for certain, video is becoming more an more popular on the internet and social media. If you want to get your message across you absolutely need to be doing video. But you ask how can I do video marketing when I don't know how to edit videos to look like the professionals. "Digital Dave", in this episode, does a beginners level tutorial of how to use Camtasia Studio to do video editing so in no time your videos will be capturing the attention they deserve. Episode Transcript http://smallbizmarketingspecialist.com/show26
5 Most Popular Podcast Show Formats to Grow Your AudienceBy Bill Griggs and Kingsley GrantPodcast By Friday Episode 26: In this episode, we discuss the show formats of the many podcasts on the internet. As you plan your show, you will benefit from listening to the episode as we explain the most popular formats the most successful show uses. We'll also discuss how we came to choose the format we use.The goal is that you'll pick the one that you find most appealing, and go for it. We do not want you to procrastinate any longer. We want you to start.The beauty of what we discuss allows you the flexibility of changing along the way. Artwork For Your PodcastHere is a summary of what we covered: What are the different formats most podcasts use? Why might they choose these formats? What are the advantages or disadvantages of these formats? Does the format of the show impact the length of the show?What format is our show? NOTE: We’ve done a couple other formats in the past, which can be found in Episode 4 (NPR style) and interview style with Joel Boggess - Episode 6 Interview format Solo Show Co-host Question & Answer NPR Narrative StyleJust in case you missed the last episode, here are the Podcast recording and video software we use:Recording Software: Audacity http://www.audacityteam.org/ Garage Band https://www.apple.com/mac/garageband/ Pamela For Skype http://www.pamela.biz/ Call Recorder For Skype http://www.ecamm.com/mac/callrecorder/ Vodburner http://www.podcastbyfriday.com/vodburner Adobe Audition http://www.adobe.com/products/audition Camtasia Studio https://www.techsmith.com/video-editor.html*some of the links above are affiliate LinksPodcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.Bill Griggs contact info:Twitter: @BillGriggsWebsites: http://podcastbyfriday.comhttp://cncroutertips.comKingsley Grant's Contact info:Twitter:@kingsleygrantWebsite: http://podcastbyfriday.comhttp://smoothcareerchange.comhttp://kingsleygrant.comSHOW NOTES Mentioned:http://podcastbyfriday.com/19http://podcastbyfriday.com/20http://podcastbyfriday.com/21http://podcastbyfriday.com/22 http://podcastbyfriday.com/23http://podcastbyfriday.com/24 http://podcastbyfriday.com/25 Websites Mentioned WP Profit Builder http://podcastbyfriday.com/builderWordpress Hosted http://wordpress.comWordpress Self Hosted http://wordpress.orgiTunes www.apple.com/itunes/Spreaker http://spreaker.comPodcast By Friday http://podcastbyfriday.comCNC Router Tips http://cncroutertips.comSmart Passive Income http://smartpassiveincome.comInternet Business Mastery http://internetbusinessmastery.comFacebook Group http://facebook.com/groups/podcastbyfridayYoutube http://youtube.comVodburner http://podcastbyfriday.com/vodburnerHow to leave a review on iTunesGo to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2Click View in iTunes.Click on ratings and reviews in iTunesClick the Write a Review buttonLeave an honest rating. Then write a review Just a few words.Podcast By Friday Episode 14
5 Most Popular Podcast Show Formats to Grow Your AudienceBy Bill Griggs and Kingsley GrantPodcast By Friday Episode 26: In this episode, we discuss the show formats of the many podcasts on the internet. As you plan your show, you will benefit from listening to the episode as we explain the most popular formats the most successful show uses. We'll also discuss how we came to choose the format we use.The goal is that you'll pick the one that you find most appealing, and go for it. We do not want you to procrastinate any longer. We want you to start.The beauty of what we discuss allows you the flexibility of changing along the way. Artwork For Your PodcastHere is a summary of what we covered: What are the different formats most podcasts use? Why might they choose these formats? What are the advantages or disadvantages of these formats? Does the format of the show impact the length of the show?What format is our show? NOTE: We’ve done a couple other formats in the past, which can be found in Episode 4 (NPR style) and interview style with Joel Boggess - Episode 6 Interview format Solo Show Co-host Question & Answer NPR Narrative StyleJust in case you missed the last episode, here are the Podcast recording and video software we use:Recording Software: Audacity http://www.audacityteam.org/ Garage Band https://www.apple.com/mac/garageband/ Pamela For Skype http://www.pamela.biz/ Call Recorder For Skype http://www.ecamm.com/mac/callrecorder/ Vodburner http://www.podcastbyfriday.com/vodburner Adobe Audition http://www.adobe.com/products/audition Camtasia Studio https://www.techsmith.com/video-editor.html*some of the links above are affiliate LinksPodcast by Friday is a show that helps people create their Minimal Viable Podcast (TM) by taking bold action to defeat procrastination and get their voices heard.Bill Griggs contact info:Twitter: @BillGriggsWebsites: http://podcastbyfriday.comhttp://cncroutertips.comKingsley Grant's Contact info:Twitter:@kingsleygrantWebsite: http://podcastbyfriday.comhttp://smoothcareerchange.comhttp://kingsleygrant.comSHOW NOTES Mentioned:http://podcastbyfriday.com/19http://podcastbyfriday.com/20http://podcastbyfriday.com/21http://podcastbyfriday.com/22 http://podcastbyfriday.com/23http://podcastbyfriday.com/24 http://podcastbyfriday.com/25 Websites Mentioned WP Profit Builder http://podcastbyfriday.com/builderWordpress Hosted http://wordpress.comWordpress Self Hosted http://wordpress.orgiTunes www.apple.com/itunes/Spreaker http://spreaker.comPodcast By Friday http://podcastbyfriday.comCNC Router Tips http://cncroutertips.comSmart Passive Income http://smartpassiveincome.comInternet Business Mastery http://internetbusinessmastery.comFacebook Group http://facebook.com/groups/podcastbyfridayYoutube http://youtube.comVodburner http://podcastbyfriday.com/vodburnerHow to leave a review on iTunesGo to this page. https://itunes.apple.com/us/podcast/cnc-router-tips-podcast-spreaker/id1031116372?mt=2Click View in iTunes.Click on ratings and reviews in iTunesClick the Write a Review buttonLeave an honest rating. Then write a review Just a few words.Podcast By Friday Episode 14
Welcome to the Real Fast Results podcast! Podcasting is such a special medium to use, and it is especially effective when you’re trying to build an audience for yourself and your business. That’s what Lance Tamashiro is going to discuss during this episode. You’ll really enjoy this if podcasting is of any interest to you at all because Lance does really well when it comes to demystifying this process. He has a way of making it all so much easier than you ever would have thought possible. Lance has risen far up the charts, and it didn’t take him very long to do this. He’s right up there with the likes of Pat Flynn, John Lee Dumas, and Gary Vaynerchuck. So, who better to take advice from? Without further ado, please welcome Lance Tamashiro. Podcasting the Right Way Today, we’re going to discuss a couple of items. First of all, I want to tell people how to get their own podcast set up, but I think that’s the easy part. I think the whole thing that holds people up is this idea of perfection, this idea of enough content, and the best way to get that done. My goal for today would be: Make sure that people know what they need to do in order to get their podcast up, Know that whatever you have, whatever point that you’re at, the most important thing is to get this thing up and running. Just remember that you’ll get better, and you’ll do better as we go. So, I think, you know, the mindset stuff and also the step-by-step in getting there. Why You Should Have a Podcast – Easy Content For me, I started a podcast, and it got ranked up high pretty quickly. That’s true and false at the same time. I don’t want to mislead people because I actually started my podcast, I think back in 2012. What I did was, I did three episodes. One was like two minutes long, one was like 10 minutes long, and you can go see; they are still out on iTunes. I thought, “I don’t get it… I don’t understand why I’m doing this,” so I did nothing, and then in 2013, I said, “I’m going to do this podcasting thing!” I did three or four episodes. They are still out there, and you can go [listen] to them, and they did nothing. The same happened every year. I would promise myself that I was going to do this podcast. I run a mastermind group, and I offhandedly said, “January of this year, and we’re filming this in 2016.” A couple of months ago I said, “My New Year’s resolution is that I’m going to do a podcast once a month.” I said that it was my resolution because I always break my resolution, so I knew this still wasn’t going to work. So, I started doing this, and I stumbled on this other way of doing it, this other way of making content. More importantly, other people that I was able to connect with, that promoted my podcast, ended up shooting it to the top. Now I’m doing three, four podcasts every single week, and I’ve been as high as #9 in the overall “Business” category. I’m usually between 40 and 20; it fluctuates up and down. But, there’s a couple of things that really came out of it for me: They are really easy to do, if you do it the way that I do it. It gets you exposure to a lot of people that you would have never gotten before. You know, [we’re] from the internet marketing world, where it’s like pulling teeth. You call someone up, and you’re like, “Will you promote me? Let me figure something out,” and nobody wants to do it, but suddenly you have a podcast, and everyone wants to promote you. I mean, I’ve had guys like Tucker Max promote me. I’ve had a New York Times bestseller. I’ve had guys like [Daniel Hall] promote me. It’s a whole different thing when they’re creating the content, and it makes it easy for you. You get to be the guy saying, “How do I do something cool that you know how to do?” I’m not a good joint venture guy. It’s always awkward for me to meet somebody and try to figure out how to do a joint venture. However, I’ve found that the podcasts, first of all, give them a reason to contact you. So, they’re coming to you and saying, “I want to be on your show.” Then, what happens is, you do about five minutes of getting to know each other, but there’s not a lot of time before the podcast, so then you do the interview… where a weird thing happens. After 20-30 minutes of talking back and forth, with no expectations, framed around this podcast, you’ve suddenly, in a weird way, built this rapport with them. You know details about them. It’s like at the bar, guys come up to you at a conference, and they go, “Let me tell you about me.” It changes that whole dynamic. What I loved about that part is that afterwards, there’s a built-in follow-up. There’s built-in reasons to keep a conversation going with somebody, whether it is a “thank you for being on the show”… that’s one where you can keep that conversation going. I do a thing where I’ll get transcripts made and then send them out to them, which is another reason I get to keep talking to them. And then, the show is live and I’m promoting it now, so you’ve got all of these touch points where you are able to contact somebody, and you’re truly doing something for them every step of the way. You know, I’ve had people send me stuff in the mail, send books, send emails to their list. And, that was the big eye-opening thing for me, it was… Yeah, it’s great to have a top-ranked podcast. Yes, you get traffic to all the things that you promote. Yes, you can get sponsorships. Yet, it was that joint venture and those connections in places that I never even thought of before. I thought my niche was this little, tiny thing, and it turns out there are people all over that are interested in my products and services. How to Create a Podcast It’s really simple. People thought that it was such a hard thing for so long. Literally, what you need is a WordPress site to start. People will talk about these services like Libsyn, which is a podcast hosting site. They are good to have, down the road as you get bigger; you don’t need it to just get started. The next thing you need is headphones. I mean, I started with a $25 Logitech USB headset. I just plugged it in and started talking to myself. Then you need something to record with. I used Camtasia Studio at the time because it was just something that I already had. I could record two sides of a conversation. I used that because it’s what I already had. Basically, you just set up a blog and get a plug-in called PowerPress. It’s free, and what that will do, is it just puts a player on your blog. You upload the MP3 to it, and it starts to play. Then, all you have to do is go to Google Play. If you search “Google Play Podcasts”, it will come up where you can submit what’s called “the feed”. The PowerPress plug-in gives you that feed, so you just put that in, and the Google Play and Google Plus will pull it up. You’ll be in their directory. Then you just click “Submit”. It submits the podcast in iTunes and to Google. A site will come up, and then you put that same feed into them. Once you do that, anytime you put a new podcast on your blog as a separate post, it automatically pushes out to all of these different directories. It’s the simplest, easiest way to get started. The hardest part, for most people, is to start making the recordings and making the content. Recording a Podcast Is Not as Hard as You Think First of all, you hear all of these podcasts like mine. If you need some motivation for a crappy podcast that does well, go listen to mine. I’m not a great speaker, I don’t have anything planned. I bought my intro music off of Fiverr, and I just use that. And, that’s it. Even when I started, I didn’t even know what I was going to say. If you listen to my first episodes, it’s usually just me rambling on. What I like about doing the interview model, which is what I do now, is that I don’t have to say anything. Literally, what happens, in the way that I do it, is that somebody comes to me and says, “I want to be on your podcast.” I say, “Give me your bio.” I read their bio, pretty much word-for-word as they give it to me, and then I say, “How did you get started with…”. Then they start talking through it, and I say, “Well that’s awesome. What would you tell somebody that’s just getting started?” Then, they tell me, and I say “What’s a big mistake that they make?” That’s it. I mean, that’s the formula. In 20 or 30 minutes, if you ask those questions, if you think about it, it gives them the story or what they did. It tells somebody new what they should be doing, and it tells somebody new what mistakes to avoid. You’re done and out of there, and you don’t have to say anything, other than ask those three questions. You’ll get more comfortable as you go, and I would say just get started. Grab somebody you know. Daniel Hall and Jason Parker were the first two people that I interviewed on my podcast. It was easy for me because I knew you guys. I say, grab somebody you know off of Facebook. Grab somebody you talk to on Skype, and start there and build up that confidence, and then move on. But, you’re going to find, “Oh, it’s just talking to somebody…” once you get started. Recap of What You Need to Start a Podcast You set up a WordPress site. You buy a domain name. Set it up with your hosting account and put WordPress on it. Then, the only plug-in that you need is called PowerPress. It’s free, so you can put a theme on there if you want. However, you don’t have to because what you’re really trying to do is to get it out into the directories--into iTunes and Google Play. You just have the basic theme on there, put PowerPress on there. What PowerPress does is, when you make a new post, it will add a section below the post where you upload your MP3 file. So, you upload your MP3 file, and that puts the post out there. You have to do that before you can submit to the directories. Make that first post with some kind of audio on it. Then you search on Google for either “Google Play Podcasts”, or “iTunes Podcasts”. The third one you want to do is Stitcher. So, you’ve got Stitcher, Google Play, and iTunes, these are kind of the big three. Inside of the PowerPress plug-in, it gives you a link that says, “This is your podcast URL.” When you go to those directories, they’ll have a website if you Google them, all you have to do is paste that URL that the PowerPress plug-in gives you in your blog. You paste it in, and basically, what that URL does is every time you add a new post, it tells all of these directories, “Hey, there’s something new. Add it to your directory.” Now, any time you want to make a new one, you just make a brand new post, upload it into your PowerPresss plug-in, which is underneath your post settings, and it automatically, magically shows up everywhere that you wanted it to show up. And, literally, that’s all you have to do to get started with your podcast. After that, the big thing is to decide how you’re going to do your show. I mean, is it going to be multiple people; is it going to be just you? When I started, it has been just me talking, whenever I had an idea of something that I wanted to talk about. Well, now because the show’s there, people contact me constantly to be on the show. Because it’s ranked, they find it inside of iTunes. Contact all of the people you know and just say, “I want to interview you. I want to get you on, and it’s 20-30 minutes, it’s a piece of cake…” You just record it and put it up there. I don’t do any editing. If you listen to mine, there were times when people have dropped out, and I just finish up the conversation. There’s been times when my son has walked in, in the middle, and I just kind of talk to him. For me, it’s kind of about personality. It depends on what you want to have on your show, but I don’t want to spend a bunch of time editing. You can if you want. There’s also services that will do it for you. If you’re just getting started, the important part is to get it out there. Because, if you want to start getting bigger guests, what they want to see is that you’re actually doing it. So, if you have 10 episodes under your belt, they are more likely to say “yes” than if you’re not even listed. It’s really easy. I have had a few people in the internet marketing space, when I was first getting started, that kind of blew me off. Now they all want to be on the show because they know how much traffic it’s getting. So, when you get started, it’s one of those things where, get some episodes out there, and most people will automatically say “yes”. Now, here’s the big thing. If you want to get guests easy, go to Amazon, find all of the authors inside of your niche, it doesn’t matter what your niche is, and contact them. There is no author that will not do a book promotion. You talk to them about their topic, talk to them about their book and you can fill up your schedule as quickly as you want to. Podcast Cover Art Honestly, when I launched mine, I didn’t have cover art. What I ended up doing, is I took a picture of me and my daughter, went on to Pixlr and put in words. I just put “Lance Tamashiro Show” on it. I mean, you can see it. It’s just a picture of me and my daughter with the words on the bottom. I didn’t overthink it. However, now they want the size to be either 2,000 x 2,000 or 3,000 x 3,000. Again, you just upload that to PowerPress, and they take care of everything for you. This plug-in really does do everything. You know, if you walk through the setup of the plug-in, they have it by menus, and you just fill everything in, you’re good to go. And, I think they even have the links now for Google Play and iTunes to send you to the place that you want to go. If you want to have a cool setup, I would say go to Fiverr.com and just search “podcast art”. There will be a bunch of people that come up. Just pay them $5 or $10, get that thing made, and don’t even think about it. And, even with mine, that’s where I got my intro made. I went in and typed in “podcast intro music”. The first guy that came up, I hired him, and he did my intro and outro. I think it cost me $20 total, and then I was done. You don’t even have to think about it. I do my recording, and then I go back and I stick that at the front, and then the back, and then I’m done. I kind of think the intro music is distracting. I mean, that’s the big thing. I’ve been going back and listening to the other top podcasts, and most of them it’s like five seconds with them just talking into it. So my thought at this point is, “I’m going to pull that out, or at least just really strip it back,” because I mean, that’s not what it’s about. It’s about the information that you’re going to give to people, and the guests that you have on. Podcast Tips If you have a podcast that no one listens to, do you really have a podcast? I mean, that’s the big question with all podcasting. It’s, “How do I get subscribers? How do I get listeners? How do I get people on?” So, the first thing is if you’re starting from scratch, here is what I did. I had a dead Twitter account that I never used. I hadn’t made a tweet on it since like 2010. So, I had this Twitter account, and I’m thinking, “Alright. I’ll just use this and see what happens.” I found this software. It’s a website called eClincher.com. What it does, is it basically can make a list of tweets, and it will just tweet them over and over again, as much as you want. So, what happened was, one of the guests on my podcast said to me, “The average lifespan of a tweet is 45 minutes.” So, if you tweet every 45 minutes, it’s not like Facebook where people are going to get mad at you. It’s not like email. You’re allowed to tweet every 45 minutes and nobody cares. So, I found this thing that’s basically an auto-responder. Now, every time I have a new show, I put that into my “auto-responder”, my auto-tweet, called eClincher. I set it to run every 45 minutes, or 60 minutes, and it just cycles through. When I started at like 10 episodes, it just cycled through every 45 minutes, making those tweets go out, and then I just add a new one. Here’s the key that I did. Every guest that I had on, I would tag them. You’ve probably seen this on Twitter. You see that every day. You see I’m promoting it, and you’re likely to like it, or re-tweet, or whatever, so your people see it. But, then what I do is I use the hashtag. So, I use #podcast almost always. My podcast is business-related and entrepreneur, so I use #business and #entrepreneur. My Twitter account was, just from doing that, 200-300 followers a day. Just from tweeting that thing out. I mean, constantly tweeting those things out. However, you’ve got high-profile people that re-tweet it every day because they like it and because you’re promoting them. It doesn’t cost them anything; they are there anyway. It keeps you in their heads. I mean, you’re never going to forget that you were on my show because every time you log into Twitter, you’re going to see X-number of tweets from me promoting it. Again, having guests for me is what blew up really fast because I couldn’t believe how willing people were to tweet about it, to Facebook about it, to email about it. I mean, people with massive, massive followings. If I were to have approached them and said, “Hey, email for my product. Let’s do a webinar.” They would have said, “No way,” but because it was this podcast, they were all willing to do that. I attribute a huge amount of the growth and success of my podcast to that because, I’ve got a pretty big mail list, and I’ve got a pretty big following, but I rarely, I mean maybe twice, I’ve sent out emails about my podcast. So, this grew without me being involved. It was all pretty much my guests. Here’s probably the biggest tip that I got from doing this, about getting guests, and getting high profile, and growing this thing fast. For me, I always thought of myself as in the internet marketing space. I found out I wasn’t, especially for my podcast. Let’s say you’re in the dog training niche. You’re not in the dog training niche for your podcast. You’re in the animal-whatever niche. If you want to focus on dogs, that’s fine, but here’s where I think people are missing the boat. They start saying like, “Well, I’m a dog trainer so I’m just going to train about this type of dog.” What they need to do is contact places like the Humane Society. They need to contact places like Purina, places that make dog toys, and the reason is all of these people have a huge following on social media. The second thing is that they all have PR departments that are set up just to get out PR and get their word out. So they will do an interview with you, if they see you have a podcast. And then, three, that gives you a lot of credibility to say, “Hey, the guy from Purina was on my show. Why don’t you be on my show,” or “the guy from the Humane Society was, why don’t you?” They will all promote it. These big companies will all post it onto their Facebook pages. Don’t think of yourself as in this small, little microcosm niche. Think about how big you can blow it up, which is the opposite of what we hear in online business. People say, “Pick your little niche and do that”. That’s fine, but for your podcast, there’s only 10 broad categories in iTunes. Pick one of those, and that’s your niche. Then start thinking about what companies, what big players you can go to. Most of them have big PR departments, and they are just looking for places to get their message out and will promote you. Connecting with Lance The easiest way is to go to iTunes and type in Lance Tamashiro. That would be a great way. The other thing is, if you’re interested in podcasting, setting up something similar to what we’re doing here today, you can check out the PodcastCrusher training. It’s basically a step-by-step course that lets you look over our shoulders as we set up an actual podcast that we started from scratch, and you can watch and see how that’s been growing as well. Resources Lance's PodcastCrusher Course (I bought this and use it myself) - PodcastCrusher Course Podcast Plugin - PowerPress Podcast Hosting Site - Libsyn Photo Editor - Pixlr Social Media Management Tool - eClincher Lance Tamashiro Podcast - Marketing, Entrepreneurship, Productivity & Results Podcast Cover Art - Fiverr.com Podcast Platforms: Stitcher Google Play iTunes.com Daniel's Real Fast Results Tips: Podcasting Pick a topic and start asking friends when you can interview them. You can use Google Hangout to record your interview. Make sure you have a good microphone. Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
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In today's show, I'm going to list my top 20 tools, that I simply couldn't live without. And won't live without. Show-notes and links to everything mentioned on the show, are available at http://SubscribeMe.fm/8/ #1. Communication: Skype And for business communication, I use Gotomeeting. #2. Data backup: When it comes to keeping our business data safe and backed up, I use a 3-pronged approach. I use Carbonite, Google Drive and a local hard-drive. #3. Video creation: Camtasia Studio, Jing, Powtoon, iPhone, Audio downloaded from Audiojungle. #4. Graphics & Images: Canva, Box Shot King, Gimp, and Jing More tools coming up in the next episode. So stay tuned. - Ravi Jayagopal http://SubscribeMe.fm/8/
In this brief audio episode, we focus on a new model by Entrepreneur Tom Schwab on monetizing podcasts. His program produces results BY NOT CREATING OR STARTING YOUR OWN PODCAST — but rather, by being a GUEST on the podcast shows of others.
Camtasia Studio. Módulo 7 @iteumh 2014. Experto Universitario en Innovación Tecnológica en Educación. Profesor: Juan Aparicio Baeza Dpto. de Estadísitica, Matemáticas e Informática. Área de Estadística e Investigación Operativa. Universidad Miguel Hernández de Elche.
Let’s take a visual look at the area of a circle. Part of the student-created tutorial project at Mathtrain.TV. Mathtrain.TV is a free, educational “kids teaching kids” project from Mr. Marcos and his Students at Lincoln Middle School in Santa Monica, CA. StudentCreated.TV is a free site for sharing student-created tutorials for all school subjects. Both […]
Middle school student Shane shows us a Simple Interest problem. She created this tutorial using the free ScreenChomp app on her iPad and Camtasia Studio was later used for adding the pop ups. Part of the student-created tutorial project at Mathtrain.TV. Mathtrain.TV is a free, educational “kids teaching kids” project from Mr. Marcos and […]
This is the first video in a set of two that will explain to entering Beginning Algebra freshmen how to solve equations AND how to use MyMathLab and the TI-84 Plus graphing calculator. This video was created using Ziggy Document Camera, Camtasia Studio, and a Gamecom 780 headset.
Debut screencast from 6th grader, “Pixie”, of Lincoln Middle School, in Santa Monica, CA! “Pixie” shows us how to find the area of a trapezoid. Part of the student-created Mathtrain.TV project.
Another debut from two 6th graders, Kermit and Freckles (not their real names). Watch these two simplify a problem using the order of operations (also known as PEMDAS and GEMDAS). “Kermit” did 100% of the editing and this was her first time ever using Camtasia Studio!
Screencast of Dr Joel Feinstein's talk from the first METAL (Media Enhanced Teaching and Learning) workshop at the University of Nottingham on May 27th 2011. These recordings were made using Camtasia Studio 7 on a tablet laptop. Several different methods were used to record some of the workshop sessions, so that the results can be compared.
“Vincent” makes her debut. She shows us how to work with an inequality problem.
We take a moment to show you how we create a screencast. It’s just a general overview. We can get more detailed in future videos.
Fractions! This is the story of Rob and the MegaHunk Chocolate Bar that he ate. But he did not eat the whole thing. And he did not even start off with an entire bar. See how to solve this several ways, including visually. This problem was adapted from my former colleague, Dr. Marcy, and his […]
Phinease, a 7th grader at Lincoln Middle School in Santa Monica, gives us a quick look at absolute value. (We used a new title sequence from Camtasia Studio 7.) Visit Mathtrain.TV. Also, subscribe for FREE to our iTunes Podcast.
Our first student-created math video lesson performed by 6th grader "Bob" (not her real name), without a script or rehearsal.
6th graders "Ben" and "Jerry" show us a probability example using 2 spinners. (Mathtrain.TV, Episode 54.)
Matilda shows us an algebra problem... how to "Complete the Square".
Anatomy of URLs (iPhone/iPod Version)
Debut of 6th Graders Ruby, Sara and Maxwell quickly showing percents and decimals.
How to Find Missing Angles in a Triangle by 6th Grader, “Taffy” “Taffy” makes her debut showing us how to find missing angles in a triangle. Mathtrain Project by Mr. Marcos & his Students at Lincoln Middle School, in Santa Monica, CA.
Episode 45. "Matilda" returns to show us how to multiply polynomials. She uses the distributive property and this process is often remembered as "FOIL",First-Outer-Inner-Last. It is part of the Mathtrain.com and Mathtrain.TV Project from Mr. Marcos and his 6th grade students at Lincoln Middle School in Santa Monica, CA.
Episode 21. This is a student-created math video lesson. It features the debut of 6th Grade student, "Phillip". It was made using Camtasia Studio on a Tablet PC. Part of the Mathtrain.com and Mathtrain.TV Project, from Mr. Marcos and his students at Lincoln Middle School, in Santa Monica, CA.
Episode 20. This is a student-created math video lesson. It features the debut of 6th Grade student, "Rob". It was made using Camtasia Studio on a Tablet PC. Part of the Mathtrain.com and Mathtrain.TV Project, from Mr. Marcos and his students at Lincoln Middle School, in Santa Monica, CA.
Episode 19. This is a student-created math video lesson. It features 8th Grade Algebra student, "Penelope". It was made using Camtasia Studio on a Tablet PC. Part of the Mathtrain.com and Mathtrain.TV Project, from Mr. Marcos and his students at Lincoln Middle School, in Santa Monica, CA.
Episode 18. It is a student-created math video lesson. It features the debut of 6th graders "Chuck" and "Larrie". It was made using Camtasia Studio on my Tablet PC.
This is episode 9, from Mathtrain.com. Today, I want to share with you a cool project called, Jing. It is free for now. You can take screen shots, and make instant video screen shots and upload it to the Jing web site (yes, all for free). Jing comes from the same company (TechSmith) that makes the software Camtasia Studio, which we use here at mathtrain. Check out Jing!
Andrew Middleton introduces screencasting and how this technology can be simply and creatively used to produce innovative educational materials. Several pieces of software and other informtion are referenced in this episode - here are some links: ELI 7 Things you should know about screencasting: http://www.educause.edu/ir/library/pdf/ELI7012.pdf; Camtasia Studio by TechSmith: http://www.techsmith.com/; Wink: www.debugmode.com/wink/; Windows Media Encoder: http://www.microsoft.com/windows/windowsmedia/forpros/encoder/default.mspx; CamStudio: http://www.camstudio.org/; Adobe Captivate: http://www.adobe.com/products/captivate/; Visual learning ideas: A Periodic Table of Visualization Methods: http://www.visual-literacy.org/periodic_table/periodic_table.html. Check the Show Notes at http://ltapodcast.blogspot.com