Podcasts about default alive

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Best podcasts about default alive

Latest podcast episodes about default alive

PG Essays
Default Alive or Default Dead?

PG Essays

Play Episode Listen Later Aug 17, 2023


All Paul Graham essay's, brought to life in audio format. This is a third party project, independent from Paul Graham, and produced by Wondercraft AI.

Diverse Tech Founders
Brian Laung Aoaeh (VC) | REFASHIOND Ventures: Are You Default Alive? - Part I (New York, NY by way of Ghana) | (Season 2 Episode 19)

Diverse Tech Founders

Play Episode Listen Later Dec 20, 2022 33:25


Brian Laung Aoaeh fell in love with math in school (including studying by candle light when his family's generator turned off at night) and found his way into the world of computers after leaving his Ghanaian boarding school to study at Connecticut College. After no longer working at Lehman Brothers during the height of the Great Recession, Brian began working for a Family Office, which married his skillset in distressed ventures to helping early stage startups--often dealing with similar issues to best serve their customers. Why Interview Brian Laung Aoaeh and REFASHIOND Ventures?Brian brings two things to the diverse tech founders studio, a love of learning (now a professor at NYU) and a unique thesis that supply chain technology is an under-tapped market opportunity, globally. Listen to find out why, and let us know if you agree.As the founder and co-organizer of the Worldwide Supply Chain Federation, Brian wears multiple hats and with a joyful spirit.Considering overlooking this episode because you don't know anything about supply chain technology? Listen to Part I to the end and learn why understanding the basics of supply chain technology is the key to your being default alive.We even discuss Brian's Ghanian roots and a relentless focus on proving others wrong, to which we all can relate.  What Will I Learn From This Episode?As a founder or emerging fund manager, you'll learn what it takes to launch a rolling venture capital fund to capitalize on untapped markets.  Join us for a special conversation with Brian Laung Aoaeh, providing your added motivation with practical tips you can leverage to succeed in the world of early stage startups and venture capital.Follow and Review the #11 Podcast for Startups in 2022 as voted by Feedspot. Checkout the full list here-> https://blog.feedspot.com/startup_podcasts/Join us on our journey to earn 50 ratings on iTunes and Spotify!See you inside…Questions Answered Inside:1. What is supply chain technology?2. What is REFASHION'D Ventures?3. Should startups focus on growth or profit?Connect with Brian Laung Aoaeh using the links below:Brian Laung AoaehLinkedIn: https://www.linkedin.com/in/supplychainoptimization/REFASHIOND VenturesWebsite: https://www.refashiond.com/

Behind The Thread
E27: Corey Haines: Can Anyone Be An Entrepreneur?

Behind The Thread

Play Episode Listen Later Dec 11, 2022 59:26


Corey Haines is a prolific entrepreneur and creator, he is the Cofounder of SwipeWell, a tool dedicated to organizing and referencing marketing examples. He hosts the Default Alive podcast, where he and his co-host discuss bootstrapping startups. He was previously the head of growth at Baremetrics, a business forecasting tool. Now, he shares his insights into marketing and growth for free to over 12,000 people each week in his newsletter. You can find him on Twitter @coreyhainesco.

Marketing Mantra
Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)

Marketing Mantra

Play Episode Listen Later Nov 11, 2022 32:26


From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success. In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups. Tune in to learn: The importance of SaaS pricing How to approach SaaS pricing when you're just starting out The most common SaaS pricing models How to choose the right SaaS pricing model for your business The different SaaS pricing strategies to keep in mind Productivity hacks for busy entrepreneurs ...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there. -=-=-=-=- Tools and resources discussed in the episode: SwipeWell - https://www.swipewell.app/ CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/ SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/ Ahrefs - https://ahrefs.com/ Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 595: 5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator MD of YC Continuity Anu Hariharan

The Official SaaStr Podcast: SaaS | Founders | Investors

Play Episode Listen Later Sep 30, 2022 26:30


Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses.   Full video: https://youtu.be/pPgtmFaxkrc   Want to join the SaaStr community? We're the

Build In Public Podcast
Why Every Marketer Needs A Swipe File (feat. Corey Haines)

Build In Public Podcast

Play Episode Listen Later Sep 16, 2022 44:20


Welcome to another episode of the Build In Public Podcast.Today's episode features Swipe Files Founder and Default Alive podcast host, Corey Haines. With 75 episodes on his podcast show, while helping exceptional products get the attention they deserve, Corey shares his knowledge and expertise on some interesting topics:• How Corey found his way to SaaS, Software, Tech and Marketing• His version of Rob Walling's Stair-Stepping Approach, and how this can be utilized in the world of founders• Why SaaS companies should aim to do marketing like a media company, how it “drives business results in a differentiated, better way” (and companies who are great at doing it)• Curation VS. Creation and how founders can apply it to their branding styleSwipeWell, Swipe Files and their ways to help you master marketing• Corey's podcasting journey: the hurdles and the lessons• Shared some valuable tips for beginner podcastersBuild In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.Share your thoughts in the comment section.Thanks for listening!Links:Corey's Twitter: https://twitter.com/coreyhainesco Swipe Files site: https://www.swipefiles.com/ KP's Twitter: https://twitter.com/thisiskp_ KP's YouTube Channel: https://www.youtube.com/c/KarthikPuvvadaKP

Startup to Last
Is SaaS getting harder?

Startup to Last

Play Episode Listen Later Aug 19, 2022 59:16


Topics this episode: Summer is ending at LACRM and things are going back to normal. Rick attended a company offsite last week, and now he's behind. LegUp Health is planning a local marketing blitz. Tyler gives an update on pay transparency at LACRM. Tyler has been doing some cold outreach to try to find API partners. There's a new VP at Lucid. Tyler talks about how this episode of Default Alive has an interesting take on no-code. Tyler and Rick talk about how it seems like it's getting harder to build a SaaS business, largely inspired by this episode of Out of Beta.

Y Combinator
Saving Your Startup During an Economic Downturn

Y Combinator

Play Episode Listen Later Jul 21, 2022 35:45


Dalton Caldwell and Michael Seibel discuss Paul Graham's essay "Default Alive or Default Dead." They share strategies to cut your company's burn rate and keep your startup alive to see another day. Paul Graham's essay: http://www.paulgraham.com/aord.html Trevor Blackwell's startup growth calculator: http://growth.tlb.org Apply to Y Combinator: https://www.ycombinator.com/apply/ Work at a startup: https://www.ycombinator.com/jobs

The Winning Move Podcast
How do Entrepreneurs Get Ready for Recession_is Default Alive or Positive Cash Flow the Only Way?

The Winning Move Podcast

Play Episode Listen Later Jul 2, 2022 12:37


Housing transaction is going down, economy is shaking and 2020 is the best year to buy a home. It will be harder than the next 2 years, so you have to reduce income, let people go, shut down some business and it's all about cash flow. More runway and used the excess capital to invest new one. Going for growth in a different aspect, investing more, productize more and eliminate to complex to be able to know what's going on.   Show Notes: -Get Focused as an Entrepreneur no matter what Marketing you're in.  -You could be 10million bucks and go bankrupt and default alive is all about cash flow.  -Do what we do, build that up, everything in excess will go into stores.

Software Social
Sales Mode

Software Social

Play Episode Listen Later Jun 14, 2022 29:58 Transcription Available


Check out The Art of Product Podcast and Default Alive. And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y Combinator CEO and Partner Michael Seibel on what makes the top 10% of founders different. Huge thanks to all of our listeners who've become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year at softwaresocial.dev/supporters. Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Domains, who has a nice personality Dave from Recut Max of OnlineOrNot Stefan from Talk to Stefan Brendan Andrade of Bright Bits Aaron from Tuple Alex Hillman from The Tiny MBA Ramy from Memo.fm Jane and Benedikt from Userlist Kendall Morgan Ruben Gamez of SignWell Corey Haines of SwipeWell Mike Wade of Crowd Sentry Nate Ritter of Room Steals Anna Maste of Subscribe Sense Geoff Roberts from Outseta Justin Jackson, MegaMaker Jack Ellis and Paul Jarvis from Fathom Analytics Matthew from Appointment Reminder Andrew Culver at Bullet Train John Kostor Alex of Corso Systems Richard from Stunning Josh,the annoyingly pragmatic founder Ben from Consent Kit John from Credo and EditorNinja Cam Sloan Michael Koper of Nusii Proposals Chris from Urlbox Caeli of Tosslet Greg Park from TraitLab Adam from Rails Autoscale Lana and Alex from Recapsy Joe Masilotti of railsdevs.com Proud MaMa from Oplnet, LLC Anna from Kradl Moncef from Ruby on Mac Steve of Be Inclusive Arvid Kahl James Sowers from Castaway.fm Nathan of Develop Your UX Jessica Malnik Damian Moore of Audio Audit Podcast Checker Eldon from NodleStudios Mitchell Davis from RecruitKit

Default Alive
69 | Introducing: Default Alive Ventures

Default Alive

Play Episode Listen Later Jun 1, 2022 54:19


Corey works on a new side project as marketing for SwipeWell. Chris ships an important update to handle subscription changes and works on turning content briefs into articles. They also introduce Default Alive Ventures and talk about SaaS acquisition multiples based on ARR vs SDE.Ask us a question →Notable mentions: Default Alive Ventures Tweet Hunter Maker Grant Pieter Levels tweet More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags

矽谷輕鬆談 Just Kidding Tech
EP103 矽谷知名創投 Y Combinator 與 a16z 給創辦人們的建議 打工仔在市況不好的時候該怎麼辦

矽谷輕鬆談 Just Kidding Tech

Play Episode Listen Later May 23, 2022 35:40


前兩天跟半路出家軟體工程師在矽谷的 Brian 相見歡,聊一下美國教育以及制度面的問題,再來分享一下最近掛名推薦了兩本書的心情。矽谷知名創投 Y Combinator 最近寫了一封給所有創辦人的信,告訴大家在市場不好的情況下你應該怎麼辦?最高指導原則就是想辦法活下去!但我認為這是某種程度的自證預言,這封信一公開現在各個創投以及公司投資都會相對保守,反而會讓復甦的力道更遲緩,最後來聊一下身為打工仔在現在的市場應該做什麼準備,要怎麼樣選到有未來的公司呢? https://glow.fm/jktech/ 如果你喜歡我們的 Podcast 並且想要支持我們,歡迎成為贊助夥伴,你可以選擇每月 $5 美金或是一年 $50 的贊助,一個月一杯星巴克的價錢,幫助我們持續創造優質的內容! 矽谷輕鬆談傳送門 ➡️ https://linktr.ee/jktech #YCombinator #a16z #DownTurn #WinterIsComing #創投 #凜冬將至 #逆風高飛 #Podcast #JustKiddingTech #矽谷輕鬆談 (00:46) 與半路出家軟體工程師在矽谷相見歡 (06:28) 最近掛名推薦了兩本書 (10:52) 支持我們的兩種方式 (13:03 ) 知名創投 Y Combinator 給創辦人的信 (19:12) Default Alive 不等於獲利 (24:30) a16z 給的建議 (28:45) 打工仔在市況不好的時候該怎麼辦

y combinator a16z default alive
Entrepreneur's Handbook
#26. Don't Build A Business, Build 1000 True Fans w/ Corey Haines | SwipeFiles

Entrepreneur's Handbook

Play Episode Listen Later Apr 28, 2022 47:40


Inspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Corey Haines who is a serial entrepreneur. He's the founder of both SwipeFiles and SwipeWell and other stealth startups. He's currently the Marketing Lead at SavvyCal, a disruptive calendar SaaS company. Corey is an expert in B2B SaaS marketing and has consulted for many other projects. Corey has two of his own podcasts, Default Alive and Everything is Marketing.  We hope enjoy the episode and don't forget to share it with others. You can learn more at http//www.entrepreneurshandbook.co.Use Corey's discount code "ENTREPRENEURSHANDBOOK" on https://swipefiles.com for 50% off.Find out more about Corey: https://www.coreyhaines.co/Follow him on Twitter: https://twitter.com/coreyhainescoFollow him on LinkedIn: https://www.linkedin.com/in/corey-haines/SwipeFiles: https://www.swipefiles.com/SwipeWell: https://www.swipewell.app/SavvyCal: https://savvycal.com/onboardingDefault Alive: https://www.defaultalive.fm/

MicroConf On Air
MicroConf On Air: The Stair Step Approach to Bootstrapping with Corey Haines

MicroConf On Air

Play Episode Listen Later Mar 9, 2022 53:07


If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence. In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies. We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles. Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00) Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes

MicroConf On Air
MicroConf On Air: The Stair Step Approach to Bootstrapping with Corey Haines

MicroConf On Air

Play Episode Listen Later Mar 9, 2022 53:07


If you are looking to start selling to customers and earning money on the internet - building a SaaS is rarely going to be the best way to get started. The Stair step Approach to Bootstrapping (microconf.com/stairstep) is a method that Rob Walling charted out in 2015 and it has helped thousands of entrepreneurs slowly build their chops online, find a way to buy back their time from an employer, and build a business that creates financial independence. In today’s episode of MicroConf On Air, we’re going to take a look a prime example of the Stairstep Approach in Action by talking to Corey Haines (@CoreyHainesco https://twitter.com/coreyhainesco), who is currently leading Swipefiles (https://www.swipefiles.com/), a community focused on growth marketing strategies. We’ll chat about Corey’s journey up the stair step method, from his two courses, content marketing as a funnel, community building to find his audience, and finally, his focus on SaaS marketing and increasing his prices to get to a position that has him Default Alive and building on the success of SwipeFiles. Learn more about the stairstep approach straight from the source. https://microconf.com/latest/the-stairstep-approach-to-bootstrapping In this episode, you'll hear the following: Corey's First Step: (9:20) What SaaS ideas Cory would avoid (13:00) How Corey acquired his marketing skills (16:45) Advice for marketing to customers who aren't that active online (21:50) Corey's Next Steps (29:05) Advice for absolute SaaS beginners (40:00) Leapfrogging early stair steps (41:30) Advice to consultancy owner on starting the stairsteps (44:40) Advice on translating websites (49:00) Book mentioned in the show: The Ultimate Sales Machine (https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW/) by Chet Holmes

My NoCode Story
#040: The Early Days of Webflow #Short

My NoCode Story

Play Episode Listen Later Feb 24, 2022 18:22


Today, I dig into the founding story of Webflow through the journey of CEO Vlad Magdalin. This is a story of multiple (4) founding attempts, the early founding struggles and a crisis of identity. Finally, I share a few lessons from Vlad's story about being Default Alive and how NoCode impacts developers. Resources: Webflow MVP: http://playground.webflow.com/ Default Alive vs Default Dead: http://www.paulgraham.com/aord.html Web: webflow.com Music: RYYZN Follow me on Twitter @AyushSharma for more updates! --- Send in a voice message: https://anchor.fm/mynocodestory/message

vlad early days webflow vlad magdalin default alive
Software Social
Redefining Success with Chris Spagnuolo of Jetboost

Software Social

Play Episode Listen Later Jan 25, 2022 32:19 Transcription Available


Follow Chris: https://twitter.com/c_spagsCheck out JetBoost: https://www.jetboost.io/Listen to Default Alive: https://www.defaultalive.fm/This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with high quality, human translations. It supports over 70 language pairs. TranslateCI eliminates the need to work out of spreadsheets, hire translators and manually merge language files. Instead, with TranslateCI, you just use Git. Just connect your git repo and TranslateCI will pull out phrases and, after a professional translator translates everything, they will merge into your existing codebase with a pull request. And every time you push code to your git repository, TranslateCI will pull any new phrases out, translate them, and create a PR back. See how you can turn translation from a hassle into a breeze at TranslateCI.com.

Everything Is Marketing
Amanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach

Everything Is Marketing

Play Episode Listen Later Dec 23, 2021 86:46


On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.More on Amanda: @amandanat on Twitter amandanat.com The Menu newsletter SparkToro Office Hours Audience research newsletter Mentions: Wealthfront's career building companies Demand Curve Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market

Everything Is Marketing

Play Episode Listen Later Dec 13, 2021 75:45


On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.More on Guillaume: @GuillaumeMbh on Twitter Lemlist Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators

Everything Is Marketing

Play Episode Listen Later Dec 6, 2021 69:11


On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands.You'll hear about modern PR tactics, community building as a part of your marketing strategy, and how to make a book a best-seller.More on Bryan: @bryanwish_ on Twitter BW Missions Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Ran Segall — Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow

Everything Is Marketing

Play Episode Listen Later Nov 29, 2021 64:41


On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups.You'll hear about how Ran creates so much video content, how they've diversified channels across search, video, and social media, and his approach to course production.More on Ran: @ransegall on Twitter Flux Academy Mentions:George Mac tweetSponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

Play Episode Listen Later Nov 23, 2021 71:07


On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents.You'll hear about Juliette's career path and rise to CMO, how they pivoted and adjusted their marketing through the pandemic, and how to have fun with marketing in a boring industry.More on Juliette: @julietteko on Twitter https://linksquares.com/careers/ Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Laura Lopuch — Cold Email Outreach for Marketers

Everything Is Marketing

Play Episode Listen Later Nov 15, 2021 64:28


On the show today is Laura Lopuch. Laura is a sales email consultant, AKA the “Queen of Cold Emails.”I wanted to bring her on because she's one of the few cold email experts who actually show their work and provide tangible examples of what works. She's written for Copyhackers and Unbounce as well as spoken at conferences like MicroConf and Shine Bootcamp.You'll hear about email outreach common mistakes and how to fix them, tangible examples of how to use cold email for marketing, and Laura's frameworks so you can craft your own high converting emails.More on Laura: @waitingtoberead on Twitter lauralopuch.com/everythingismarketing Mentions: Crystal Knows Magic Sales Bot Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Conor Lewis — Raising $3.1M on Kickstarter & Community-Driven Product Development

Everything Is Marketing

Play Episode Listen Later Nov 8, 2021 81:17


On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking case study on community-driven product development. Conor has also been sharing everything he's learning about getting FORT off the ground on Twitter.You'll hear about how he built an audience before Kickstarter, how he leveraged niche online communities during the pandemic, and what key factors made the campaign so successful.More on Conor: @conorblewis on Twitter FORT Mentions:PR email templateSponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Everything Is Marketing
Jake Thomas — $5k/mo Golden Retriever Blog, Studying YouTubers, & Learning SEO From Scratch

Everything Is Marketing

Play Episode Listen Later Nov 1, 2021 57:27


On the show today is Jake Thomas. Jake is the creator of Golden Hearts and Creator Hooks.I wanted to bring him on because he went from having absolutely no experience in SEO to generating $5k per month in affiliate revenue from hundreds of thousands of visitors. He also studies YouTubers to dissect their thumbnails, titles, content, and what makes their videos great. You'll hear about how to quickly get up to speed with SEO in 2021, how to pick profitable niches, and what YouTubers do better than anyone else.More on Jake: @jthomas__ on Twitter Golden Hearts Creator Hooks Sponsored by Riverside — It's what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It's made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

Default Alive
49 | Default Alive: One year later

Default Alive

Play Episode Listen Later Sep 21, 2021 39:31


Corey gets ready to ship the Tiny Marketing Ideas newsletter and record his talk for Ad World. Chris rants about chargebacks and other frustrations with operating a SaaS business. They also reminisce about recording the podcast for a year and how things have changed since the first episode.Ask us a question →Notable mentions: 1 year anniversary of Default Alive Tiny Marketing Ideas Ad World Conference More podcasts for bootstrappers Learn more about their businesses: Swipe Files Jetboost Follow them on Twitter: @coreyhainesco @c_spags

Talks With SaraNoSocks
Interview with Corey Haines, Founder SwipeFiles

Talks With SaraNoSocks

Play Episode Listen Later Mar 19, 2021 55:24


This week I sat down with Corey Haines, Founder of SwipeFiles a community on how to become a better marketer. Corey has had many successful roles, including Head of Growth at Baremetrics, Founder of Hey Marketers, Refactoring Growth, & Mental Models For Marketing. He's also the host the Everything is Marketing podcast and co-host of Default Alive podcast. Connect with Corey: Twitter: https://twitter.com/coreyhainesco SwipeFiles: https://www.swipefiles.com Listen to the full episode for the 50% discount code for SwipeFiles Personal Website: https://www.coreyhaines.co --- Send in a voice message: https://anchor.fm/talks-with-saranosocks/message