Podcast appearances and mentions of greg zakowicz

“Email's stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze. The Tried and True, Yet Hackable, Email CampaignKey takeaways:[00:01:41] “Email's stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” – Greg[00:05:46] “Honing in on your unique value, especially if you're a small brand competing with giants, is more critical than ever.” – Greg [00:08:23] “Strategic timing, like sending a campaign around a product's peak usage time, can make a huge difference in engagement.” – Phillip[00:25:23] “People want creative, engaging content even if it's transactional; small touches can make emails stand out in crowded inboxes.” – Greg [00:30:08] “Just because everyone's doing 25% off doesn't mean it's the only thing that works; there's room for creativity in how you present offers.” – Greg Associated Links:Learn more about OmnisendCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences. The Importance of Email Marketing Email marketing has seen a resurgence as other channels like social media and SEO become increasingly saturated. Unlike these platforms, email allows bloggers to communicate directly with subscribers who have opted in, making it a powerful tool for building relationships and driving sales. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Omnisend MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Benefits of Email Marketing: Direct Communication: Reach subscribers who are already interested in your content. Personalization: Tailor messages to specific segments of your audience. High Engagement: Subscribers are in a receptive mindset, leading to better engagement rates. Building a Quality Email List Greg emphasizes the importance of focusing on the quality of your email list rather than just the quantity. A high-quality list consists of engaged subscribers who are genuinely interested in your content. Strategies for Building a Quality Email List: Offer Valuable Incentives: Instead of generic giveaways, offer something that aligns with your audience's interests, such as early access to products or exclusive content. Create a Sense of Exclusivity: Make your subscribers feel special by offering them unique opportunities or experiences. Use Simple Opt-In Forms: Make it easy for visitors to subscribe by using straightforward and user-friendly forms. Treating Early Customers as VIPs I share my approach of treating our early MiloTree customers as VIPs, which helps in building a loyal community around our brand. Tips for Treating Customers as VIPs: Personal Connections: Respond promptly to emails and acknowledge customers by name. Exclusive Offers: Provide early access to new products or special discounts. Community Building: Foster a sense of belonging by engaging with your audience and encouraging them to share their experiences. Crafting a Welcome Series A well-crafted welcome series can set the tone for your relationship with new subscribers. Greg advises that the number of messages in your welcome series should depend on what you need to communicate. Elements of an Effective Welcome Series: Engaging First Email: The first email typically has the highest open rates, so make it count. Introduce yourself and your brand in a relatable manner. Storytelling Approach: Share your journey and what subscribers can expect from your emails. Relevant Content: Include links to popular blog posts or helpful resources that resonate with your audience. Utilizing Segmentation Segmentation is crucial for sending relevant messages to the right audience. Greg introduces the concept of segmentation within welcome emails, allowing bloggers to tailor follow-up messages based on subscriber interests. Segmentation Strategies: Tags During Sign-Up: Use tags to categorize subscribers based on their interests during the sign-up process. Preference Campaigns: Conduct campaigns to gather information about subscribers' preferences. Self-Segmentation: Allow subscribers to self-segment by clicking on options in emails, simplifying the process and empowering them to express their preferences. Simplicity is Key Both Jillian and Greg stress the importance of simplicity in email marketing. Overcomplicating processes can lead to inaction, so it's essential to keep things straightforward. Tips for Keeping It Simple: Concise Emails: Keep your emails short and to the point, with clear and engaging sections. Visual Elements: Use buttons or icons to guide readers and make your emails visually appealing. Actionable Steps: Focus on small, manageable steps that encourage subscribers to take action. Crafting Effective Subject Lines Subject lines play a crucial role in determining whether your emails get opened. Greg shares his approach to writing effective subject lines. Best Practices for Subject Lines: Character Limit: Aim for 21 to 40 characters to ensure visibility on mobile devices.   Relevance and Action-Oriented Language: Create subject lines that pique curiosity and provide a clear reason to open the email.   Testing and Feedback: Write multiple subject lines, including unconventional ones, to think outside the box and find what works best. Building Relationships with Subscribers Building genuine relationships with your subscribers is essential for long-term success. Understanding your audience's perspective can lead to more effective communication. Strategies for Building Relationships: Personalization: Tailor your messages to address the specific needs and interests of your subscribers. Engagement Tactics: Host exclusive online events or focus groups for email subscribers to foster a sense of community. Emotional Connection: Make subscribers feel seen and part of a larger community, addressing the loneliness many people feel today. Final Thoughts on Email Marketing Effective email marketing doesn't have to be complicated. By focusing on providing value, being human, and simplifying processes, businesses can achieve success in their email marketing efforts. Key Takeaways: Quality Over Quantity: Focus on building a high-quality email list with engaged subscribers. Personal Touch: Treat early customers as VIPs and foster a sense of community. Simplicity: Keep your emails concise and straightforward, with clear calls to action. Segmentation: Use segmentation to send relevant messages to the right audience. Engagement: Build genuine relationships with your subscribers by understanding their needs and interests. Other Related Blogger Genius Podcast episodes You'll Enjoy: #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Discover the latest insights in e-commerce and email marketing with Greg Zakowicz, an Omnisend expert. Learn about automation, AI’s role, and essential tips for successful engagement on Woo Biz Chat

Discover the latest insights in e-commerce and email marketing with Greg Zakowicz, an Omnisend expert. Learn about automation, AI's role, and essential tips for successful engagement on Woo Biz Chat

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.Link for 15% off first three months: our.omnisend.com/poststatusTop Takeaways:SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment. Mentioned In The Show:OmnisendMailchimpKlaviyo

What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. And, we have a text-only email in the email review segment — the kind we often receive questions about.

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.  This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,  “If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table.” In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can't fill.  He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.  If your list of email subscribers is simply gathering dust, you don't want to miss out on Greg's valuable insights! Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Onmisend Sit back, grab a coffee, and learn how to leverage the power of email marketing!

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.  This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,  “If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table.” In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can't fill.  He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.  If your list of email subscribers is simply gathering dust, you don't want to miss out on Greg's valuable insights! Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Onmisend Sit back, grab a coffee, and learn how to leverage the power of email marketing!

Get ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders.And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.============================= Topics Discussed: 00:00 Intro01:13 How should brands optimize their popups for the holiday season?05:34 Tips for designing great holiday email templates.10:04 What makes a great holiday subject line?14:51 Should I pay attention to preheader text?19:40 Live email review25:49 Wrap up============================= 

Get ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year. ============================= Topics Discussed: 00:00 Intro01:02 Should we optimize transactional messages, and how?05:31 Strategies when you don't, or can't, discount in your emails & SMS10:35 Tips for creating automated lapsed-buyer series16:58 Survivor: Which automation would you banish if you had to?20:38 Live email review26:10 Wrap up============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here

Get ready for another lively episode of our Email Marketing Talk Show! Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost. ============================= Topics Discussed: 00:00 Intro 00:51 Text vs. HTML 05:47 Holiday start date 10:13 Quizzes 15:00 Does sustainability really matter? 19:28 Cart abandonment splits============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here

Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns. Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, how long it should be, and gain general advice on using it effectively. Find out the connection between sending fewer emails and inbox placement, and get practical suggestions to address this dilemma with your boss. Explore the recent developments in return policies as Amazon charges for returns made at The UPS Store under certain conditions. Greg and Gabe discuss the potential influence on other online retailers. Don't forget to like and subscribe for more insightful episodes. And if you have any email-related questions, leave them in the comments section. Discover how great email marketing doesn't have to be expensive with Omnisend, a cost-effective solution offering 24/7 live support. Happy marketing! ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here

Welcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends.In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommerce business, don't miss the opportunity to check out Omnisend's free and premium plans!  Thanks for tuning in, and until next time, happy marketing!============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card is required ⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here

Greg Zakowicz is the Senior Ecommerce Expert at Omnisend, an commence marketing automation platform. He has spoken at several commerce events and been published and quoted in top retail and business publications. He has helped over 100 direct-to-consumer companies reach more customers by becoming omnipresent.Resources:OmnisendGet the first three chapters of Content Marketing Secrets for freeConnect with me on LinkedIn

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.  In this episode, Greg Zakowicz talks about his 15 years of experience as a marketer and as the Sr. Ecommerce Expert at Omnisend, an Email and SMS marketing automation platform for e-commerce brands. With his knowledge of email, mobile, and social media marketing, he has helped over 100 direct-to-consumer (DTC) companies around the world, including many from the Internet Retailer Top 1000, increase sales through their email and SMS marketing programs.  Today, Greg talks about how important it is for small businesses, especially, to use Email and SMS marketing to bring in more customers and boost sales. He talked about some automations that you should start with because they bring in most of a business's money. Resources Omnisend SiteOmnisend FacebookGreg Zakowicz Linkedin

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast. We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention. Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This week's guest is Greg Zakowicz from Omnisend, an email and sms marketing automation platform for e-commerce brands. Find out how important email and sms marketing to drive traffic and boost sales especially for smaller companies.

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.  This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,  “If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table.” In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can't fill.  He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.  If your list of email subscribers is simply gathering dust, you don't want to miss out on Greg's valuable insights! Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52)   Sit back, grab a coffee, and learn how to leverage the power of email marketing!

He is a commerce marketing strategist, analyst, and content marketer with more than 15 years of experience in email, mobile and social media marketing Director of Content at Omnisend - host of the podcast, Cart Insiders: Greg Zakowicz What is Omnisend? Omnisend email & SMS automation platform for eCommerce.More than 70,000 eCommerce brands use Omnisend Questions Tells us a bit about yourselfCan you explain Omnisend for those who don't know itI believe IOS 15 came out a few days ago, what are the changes and how can marketers adapt?I heard ios15 will not allow tracking open rates? So web beacons are disabled?Can you explain how it worked until now, so people know the difference?If the person enables the mail privacy protection, those emails will be considered not open?If I don't know real open rates, I can't keep my list clean?So no more Geo-targeting subscribers?So A/B testing subjects is out of the question now?What is Hide my Email?As a user, if I subscribe to a newsletter using hide my email, will I still get the content sent to my real email?IOS 14 or 14.5 had already some issues with FB targeting but apple changed them to accommodate FB, will they do the same this time? Links and Contact for Greg Zakowicz and Omisend Greg@omnisend.comOmnisend

Greg is the Director of Content at Omnisend, an eCommerce-tailored email & SMS marketing automation platform, that helps businesses increase their sales without increasing their workload. Greg's journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He's now been in the eCommerce and email marketing space for over 15 years.  In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their brand. However with more content being consumed than ever before through a multitude of platforms, content marketing has become absolutely key for developing brand awareness, as well as maintaining control of your brand's online reputation. If you want to shape up your brand's content, then join us as Greg gives practical advice on how to develop a winning content strategy, how to decide which channels are worth your time and how to identify content trends in your industry. 

Despite having a bad reputation thanks to unscrupulous internet marketers, push notifications are an essential accompanying tool for any messaging campaign. In the last year alone, push notification use has seen an incredible 1000%-plus increase, with an average 50% open rate, and a 500% increase in conversion rates, year after year. While push notification use in online shopping environments is still in its early days, there are some stand-out features that early adopting Spotify and e-commerce brands are finding crucial to their messaging and engagement strategies.  Cart abandonment - Focus close to cash; the closer a customer is to making a purchase, before and after making a decision, the better your chances of influencing a sale. Push notifications upon cart abandonment has seen not only success in bringing back customers for further purchases, but is enormously popular with consumers, offering an unexpected new way to engage with their favourite brands.  Promotional messaging - Cart abandonment may have kept your customer in the check-out line, but promotional emails and follow up push notifications are what get them their in the first place. Implementing push notifications into messaging campaigns have increased the success rate of those entire campaigns across the board, increasing your background sales so you can stay focussed on the big picture. By splitting your messaging activity across a wide variety of mediums such as email, SMS and push notifications, with message automation services like Omnisend, you can take advantage of the perfect time to get in on the ground floor of the next great e-commerce customer engagement tool.  Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

While SMS has been growing as an outreach option used by businesses for the last half decade, the 2020 Covid Pandemic forced companies to find new ways to interact with their clientelle, be it for sales or to just keep them engaged with the brand during turbulent times.  As a cost effective, personal and immediate way to communicate with customers in a safe and socially distanced manner, SMS messaging has become a must-have tool for any surviving store, e-commerce based or traditional brick and mortar. And while that particular iron is still hot, now is the time to strike and get in with SMS messaging for your brand, says Greg Zakowicz of Omnisend, especially if you want to have all the kinks worked out and your designed campaigns prepped and tested by Holiday Season 2021.  With SMS traffic exploding over the previous year, Omnisend themselves seeing over 400% growth in activity, text engagement has gone over the tipping point and is now a must-have service, and with that must-have need comes a rush to provide services, come some common mistakes and basics to keep aware of and a keen eye on for the first time SMS user. Collect early, collect often. Even if you're not currently using SMS to communicate with your customers, collect what numbers you can. This will at the very least give you an idea of how many would be interested in using such a service, when if offers nothing special in return. These customers will be your baseline, and if they're too small or disinterested in responding to SMS offers over email offers, then don't force them to switch over, wait until the feedback they give you shows that the time is to use SMS. Work in the present, sell in the future. That's to the immediacy of text messages, arriving faster than even emails, and with a higher and faster rate of opening by receiving consumers, you can tie your SMS campaigns to more in-the-now opportunities, like unplanned flash sales, offering unexpected and limited deals that carry a sense of urgency due to the naturally short timeline SMS itself gives you due to its speed. With more customers responding to buy faster, an entirely organic deadline for purchases is created, the rate of the count down dictated by the customers themselves, generating a sense of excitment to buy your product that may not be there if the offer came through email, or was part of a planned and expected seasonal sale. Take advantage of data driven interactivity. When you send an SMS, you're not just sending the same message out to everyone who ever gave you their number, systems like Omnisend let you monitor the activities of those numbers on your site, what they're looking at, what their shopping habits are, and feed that data back into the messages you send. With these details, Omnisend can tailor every individual automated email for the specific customer, including their personal details, interests and products they have been looking at, driving a more indepth interaction, which at the very least will generate more data and a better understanding of your customers and their shopping behaviour. Listen to the data they drive, and adapt appropriately. Blow out the cohorts. Don't approach SMS outreach through a lens of generational expectations, that it assuming Millenials and Gen-Zers are the only tech savvy customers, and anything for Gen Xers or older has to be scaled back, down, or overall de-complicated to the point of losing features. It's estimated that over 80% of all Americans, regardless of age, send and received text messages, and are perfectly capable of using the technology with confidence. Do not let presumptions about the remaining 20% dictate how you interact with the larger and more active majority. Don't put the cost of your SMS campaign on your customers. Having a flashy new SMS messaging system for contacting and staying in touch with your consumers is a great thing, so long as your consumers are within the same market as you. Customers from entirely...

You've listened to Pitstop and Rolled Up for great e-commerce tips and tricks, you've heard about all the benefits and profits to be had from expanding your customer outreach and engagement, and you've decided to work with an automation campaign through a great company like Omnisend,  so what now? What's the next best steps you can take to get the absolute most out of your automated messaging campaign, and the biggest bang for your marketing buck? Greg Zakowicz, Omnisend's own Director of Content and host of their in-house podcast https://www.omnisend.com/resources/podcast/cart-insiders-podcast/ ('The Cart Insiders' ), shares some "no-brainer" methods and proven campaign plans to help you grow your brand, store, clientele and most importantly, profit margin. Roll out the Welcome Wagon. Automated welcome messages on initial sign-up have an enormous conversion rate, as much as over 50% for most stores, consistently, regardless of how old your brand is, or how long the automated welcome messages have been used. New customers love to feel included, and that fresh excitement over your brand and products translates directly to sales to quite literally half of all customers who sign up and receive a first-time alert thanking them for having signed up. For many, that initial welcome email even becomes their go-to portal for accessing your store, despite the fact they could easily search for it on Google or bookmark the url. The familiarity drives a sense of trust and brand-friendship, and that translates to traffic and sales. Cart Abandonment Avoidance. An old familiar for e-commerce brands, cart abandonment statistics driven by monitoring signed-up consumers aren't just a great way to track your customer experience. A simple automated message when it becomes clear to the system that a member has abandoned a cart, asking them to come back, or offering them a special minor deal on their carted items, accounts for an over 30% conversion rate. That's 1 in 3 lost sales returning to complete at least a partial purchase of the items in their cart. Product/Browse Abandonment Avoidance. The hip, new form of cart-abandonment,  browse or product abandonment monitors not just what's in your customer's cart, but the very page and items they are looking at, cart or no cart. Should they spend some time looking at your products, then leave your site altogether, an automated message offering further details on the items they perused, or a special offer on them, or even an alternative suggestion has resulted in as much as a 20% conversion rate, or 1 in 5 previous non-sales turning around and making a purchase from your store of some kind, when previously there was no profit to be had. Far from reacting negatively to being monitored, most consumers prefer to be contacted when there's a specific item or service available that better serves their needs or interests, and will buy with appreciation. It's also the cheapest option for re-targeting your audience, a service that frequently requires external analysis and costly implementation over sites like Facebook, rolled instead into your already covered and active email messaging budget. Join Lucas and Greg on the next episode of Pitstop for more automation no-brainers, and some must-have SMS marketing tips & tricks. Our Sponsors https://www.omnisend.com/rolledup/ (Omnisend) - https://getshogun.com/ (Shogun) - https://www.shipbob.com/rolledup (ShipBob) - https://gorgias.grsm.io/pitstop (Gorgias)

Greg Zakowicz has an all-too-common story.  As a young man, he graduated from college but struggled to make ends meet working in his career of choice. So what to do?  Greg shares how he struggled financially, emotionally and mentally, and explains how his journey ultimately ended up in a good place... He's now a Senior Commerce Marketing Analyst at Oracle. He gives some great tips for not only career change and situational improvement, but also what helped him to not give up.  Others now seek out Greg's advice about career change or development.  You can also check out his podcast, The Commerce Marketer Podcast.

In this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year's season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:30). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00) and how free shipping factors into these promotions' success (6:00). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00), and shares ways to promote free shipping with subject lines (13:00) — he “wraps up” the promotional segment with tips on BOPIS (14:00), free gifts and loyalty points (15:00). Next, he breaks down how the Cyber Five has expanded into a ten-day marketing period (17:00) and Cyber Monday strategies (21:30) before sharing five key holiday planning items (28:00) and lifecycle message considerations for the holidays (30:00). He ends with a single email tip to give you an edge on the competition (36:00). For more holiday resources, be sure to view the resource links below. Don't forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Holiday Resources: Holiday Email Lookbook — 2019 Edition: http://go.bronto.com/LP=5352?regsource=WEB&nsCampaignCode=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignName=Online_WW_Horiz_HolidayLookbook2019_1019&elqCampaignId=2964 Email Marketing Resources: http://www.bronto.com/resources/ Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: http://www.bronto.com/

Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. In part 1 of this 2-part interview, Something Digital's Phillip Jackson talks with me about how the consumer experience is changing and how that affects the way retailers approach search functionality on their site. He also shares his insights on how the site search of today may look vastly different in only a few years. In part 1, you'll hear about: ** Phillip's background and his former life as a rock star … seriously! ** Why you're not competing with Amazon ** Whether site search is the most important step in the customer journey ** How mobile devices and spoken word affect site search ** The biggest misconception about site search For more information on Something Digital, contact Phillip at: Pjackson@SomethingDigital.com – 646-561-6600 – @PhilWinkle ** And be sure to follow Greg Zakowicz on Twitter @WhatsGregDoing

The ecommerce and retail landscape is changing, which brings up a lot of questions for commerce marketers. In this episode of The Commerce Marketer Podcast, I talk to three of them and get their opinions on the state of retail today and what's in store for the future. Check out our industry rapid-fire mashup of their responses and predictions. We discuss: • The biggest challenge for online retailers today. • Whether brick-and-mortar will survive. • What social media means for retail. • The most effective email marketing strategy they've implemented. • Where Amazon will be in five years. Will it be more or less dominant? Why? Connect with today's guests on Twitter: Darren Baldwin - @EcommDarren David Taitelbaum - @David_Taite Colby Saenz - @ColbySaenz Be sure to follow Greg Zakowicz on Twitter @WhatsGregDoing