Podcasts about non techies

Most founders dive straight into building — features, user flows, no-code tools — before they've nailed the strategy that actually drives traction: brand. In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled businesses. You'll learn the four brand foundations every founder needs — whether you're launching a new venture or scaling an existing one: Clarity — Who you serve and why you exist Story — What problem you solve and what's at stake Trust Signals — How to build credibility before or beyond your user base Voice — How to speak to your market without jargon Sophia also shares examples from Uber, Goldman Sachs, and her own company, Tech for Non-Techies, which is trusted by governments and Fortune 500s to teach non-technical leaders how to succeed in the digital economy. If you want customers, talent, and investors to take your venture seriously — and you're not building brand strategically — this episode is for you. Chapters 00:00 – Code vs Brand 01:11 – Logos Are Not Brands 02:37 – Why Trust Matters More Than Features 04:37 – Non-Technical Founders' Common Mistake: Features Before Brand 09:38 – Investors Back Missions, Not Apps 11:40 – Think Like an Investor 12:30 – 4 Brand Foundations Before Product 18:13 – What's Next: Cannes Lions Insights Episodes to help you build your personal brand: 170. Advisory Boards: why join them & why have them 146. How to get headhunted   For the full transcript, go to: https://www.techfornontechies.co/blog/258-why-you-need-a-brand-before-you-need-an-app   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Katie Fawkes and Doc Rock from Ecamm join The Road to Macstock Conference & Expo to discuss how video has become essential in both personal and professional life. They share their excitement about sponsoring and presenting at Macstock, offering hands-on demos, conversations, and practical advice. From remote church services to family memorials, they highlight how easy it is to create meaningful content with tools like Ecamm, and why video is now accessible to everyone—no tech background required. Show Notes: Chapters: 00:09 Introduction to MacVoices 02:33 The Road to MacStock 03:58 Event Insights and Experiences 04:05 Ecamm's Role in MacStock 08:09 Video's Importance in Everyday Life 10:07 The Process of Creating Video 14:41 Connecting with Non-Techies 16:49 Real-Life Video Impact Stories 22:09 The Shift to Live Streaming 24:55 The Fun of Video Creation 35:27 Final Thoughts and Call to Action Links: Macstock Conference and Expo Save $50 with Chuck's discount code: macvoices50 Guests: Katie Fawkes is the Director of Marketing at Ecamm, a leading live streaming and video production software for Mac users. With a background in content strategy, podcasting, and community building, Katie is passionate about helping creators confidently show up on camera and grow their brands through video. She's the co-host of The Flow and The VHS Club video podcasts, hosts multiple live video series, and speaks regularly at industry events on topics like one-take video, camera confidence, and creator marketing. Doc Rock is on a mission to positively touch a billion people's lives by collaborating and sharing stories and ideas. As the Community Manager at Ecamm, he works with content creators, live streamers, podcasters, and video producers to help them find their voice and share their passion through video. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

If you're building a tech product but don't have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend. In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistakes non-technical founders make — and how to avoid them. Whether you're a  founder, a corporate innovator, or leading a new digital venture, these lessons will help you lead product teams effectively and build better tech businesses. You will learn: Why hiring a developer first is a mistake — and who to bring in instead The crucial difference between product metrics and business metrics (and how to use both wisely) How Facebook and WhatsApp built great products by focusing on engagement before monetisation What non-technical leaders must know about giving clear, measurable instructions to product teams What success looks like in the early stages — and why early growth shouldn't be the goal Chapters 00:00 Introduction to Non-Technical Founders' Challenges 02:26 The Importance of User Experience Design 10:36 Understanding Product vs. Business Metrics 16:21 Setting Clear Goals for Product Teams 20:13 Embracing Flexibility in Product Development 24:32 The Journey of Product Improvement Over Growth   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.   Listen to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora For the episode transcript, go here: https://www.techfornontechies.co/blog/256-top-mistakes-non-technical-founders-make-how-to-avoid-them

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants? In this episode, Sophia Matveeva shares hard-won insights from working with governments, corporates, and investors on the frontlines of global digital transformation. Whether you're funding innovation, designing policy, or building a product yourself, this is a must-listen. You'll learn what most ecosystem builders overlook, why non-technical founders are a critical (and underutilised) asset, and how trusted advisors — from lawyers to auditors — can unintentionally become blockers to progress. Most importantly, you'll hear how to fix it. You will learn: Why traditional approaches to building tech ecosystems often fall short The critical role of non-technical founders in sustainable innovation Why advisors, lawyers, and accountants can be innovation blockers — and what to do about it The underestimated influence of government in market creation Four key traits shared by enduring tech ecosystems Why Most Ecosystems Don't Last Short-lived programs: Many government-funded accelerators or hubs launch with fanfare but dissolve within 2–5 years due to lack of traction or measurable ROI. Startup survival rates: Globally, over 90% of startups fail. If an ecosystem is judged by the success of its startups, the system often doesn't perform well. Dependence on external funding: Many ecosystems are grant-reliant and don't create self-sustaining capital or talent flywheels. No enduring institutions: Unlike Silicon Valley (Stanford, Sand Hill Road, Google), most ecosystems don't produce lasting institutions that regenerate innovation cycles. Chapters   00:00 Building Sustainable Tech Ecosystems 10:13 The Role of Non-Technical Founders 16:54 The Importance of Tech Fluency If you're shaping innovation strategy — let's talk. Tech for Non-Techies works with governments, economic development agencies, and public–private partnerships to design innovation ecosystems that endure. Book a call here or email info@techfornontechies.co  --- Listen to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora For the full transcript, go to https://www.techfornontechies.co/blog/254-how-to-build-a-tech-ecosystem-that-lasts

Is today's AI hype cycle just dot-com boom 2.0? In this episode, host Sophia Matveeva talks with David G. Ewing, who lived through the original tech bubble (literally in a closet in Palo Alto!) about the striking parallels between then and now. Listen to learn lessons from dot-com history to navigate today's AI boom.   Listen to learn: Why the "more things change, the more they stay the same" when it comes to tech hype cycles The surprising success factor that determined which dot-com companies survived (and what it means for AI) A powerful career strategy that helps you thrive amid tech disruption Why measuring AI's impact requires looking beyond traditional ROI metrics   For the transcript, go to: https://www.techfornontechies.co/blog/251-lessons-from-the-dot-com-era-for-today-s-ai-hype   Timestamps 00:00 Introduction 01:00 The Wild West of Tech: Lessons from the Dot-Com Era 10:02 Navigating the AI Hype 19:53 Building Infrastructure for Success in AI 29:45 The Hydra vs. Phoenix Analogy   About Our Guest David G. Ewing is the founder of Content Lion, a next-generation AI centralisation and enterprise content management system. He brings decades of technology experience and a pragmatic approach to digital transformation. Resources Mentioned David's blog: davidgewing.com David's podcast: Content Kingdom David's company: contentlion.com Book recommendation: "What I Learned Losing a Million Dollars" For thinking about risk and Black Swan events: Nassim Taleb's "The Black Swan" Connect with Tech for Non-Techies Visit techfornontechies.co to learn more about our courses, community, and resources designed specifically for non-technical founders, corporate innovators, and professionals navigating the digital world.   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know

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The more technology you put into your product, the worse it can get. In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain. Discover how Zahra's "less is more" approach helped her build a startup that addresses real user needs without overwhelming them with features. This episode is for you if you: Are building a digital product and wondering what to include Want to create something users will actually adopt (instead of ignore) Are looking to validate your concept with minimal investment You will learn: Why starting with WhatsApp groups or Google Forms can be more effective than complex technology The three things every non-technical innovator must know to communicate effectively with developers How documenting requirements can save you thousands in development costs You can connect with Zahra Almahoozi on LinkedIn or follow Darb on Instagram   Timestamps 00:00 Introduction 03:10 The Journey of a Non-Technical Founder 06:01 Lessons from the Tech for Non-Technical Founders Program 08:54 Understanding User Behavior 11:48 The Value of Networking in Tech 15:09 Advice for Aspiring Tech Entrepreneurs 17:04 Future Plans   For the transcript, go to: https://www.techfornontechies.co/blog/250-less-tech-more-value-why-simpler-digital-products-win   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

Some companies waste millions on AI initiatives while others use it to gain serious market advantage. In this episode, you'll learn the seven insights Sophia Matveeva, our CEO, got from The Economist's Business Innovation Summit and what they mean for your AI strategy. This episode is for you if you: Are a leader considering AI investments but want to avoid chasing vanity metrics Need to justify AI projects to your CFO or board with realistic ROI expectations (!!!) Want to address "shadow IT" -  when employees use unauthorised AI tools with company data Are responsible for upskilling your team in the age of AI   For the transcript, go to: https://www.techfornontechies.co/blog/249-ai-hype-vs-reality-what-smart-business-leaders-are-actually-doing   Timestamps 00:00 Introduction to AI and Market Dynamics 03:11 Key Insights from the Economist Business Innovation Summit 05:58 The Importance of Speed in AI Implementation 08:51 Understanding Shadow IT and Its Implications 12:12 The Role of Boards in AI Adoption 14:58 Training and Upskilling for the AI Age 16:24 The Impact of DeepSeek on Global Innovation   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. 

Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don't have a technical background? I'm leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back? How?  How do I know if I need a technical co-founder, or if I can build my product with an agency or no-code tools? Resources mentioned in this episode: FREE download: Anonymous Survey on the Tech–Business Divide YouTube: How to Work with Developers: A Guide for Non-Technical Leaders   Timestamps 00:00 Introduction  02:29 Navigating Product Meetings Without Technical Background 06:15 Managing Digital Transformation Timelines 10:56 Technical Co-Founder or Agency?   For the transcript, go to: https://www.techfornontechies.co/blog/248-q-a-episode-how-to-keep-tech-teams-on-track-without-micromanaging   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's the disconnect between technical implementation and business objectives. In this episode, you'll learn a proven system for bridging this expensive gap. You will see how to diagnose misalignment, quantify its impact, and implement frameworks that create genuine understanding between technical and business teams. You'll get lessons you can use at work today. This episode is for you if you: Want make sure you get the best ROI on your tech innovation projects  Need to become the translator who can align technical realities with business goals Work in tech and are tired of business stakeholders changing requirements every week   For the transcript, go to: https://www.techfornontechies.co/blog/247-million-dollar-misunderstandings-how-to-fix-tech-business-disconnect   Timestamps 00:00 Introduction 00:56 Digital Transformation Failures 02:50 Tech and Business Misalignment 06:09 Diagnosing the Disconnect 09:03 Importance of Communication 11:59 Creating a Collaborative Culture 15:11 Taking Action on Survey Results     Resources mentioned in this episode: Harvard Business Review: Coding Isn't a Necessary Leadership Skill — But Digital Literacy Is FREE download: Anonymous Survey on the Tech–Business Divide    For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business. This episode is for you if you: Want to pursue a career in corporate innovation Are a founder pitching to corporate innovation departments Are an executive designing innovation roles for your company Need to collaborate with innovation teams but aren't sure of their actual authority Are an investor evaluating a company's innovation claims You'll learn which innovation roles are career dead-ends, which ones lead to the C-suite, and how to quickly identify who has real decision-making power versus who's just organising hackathons with no implementation authority. Resources mentioned in this episode: Podcast: 96. How to innovate at a corporate: lessons from Apple and Intel FREE GUIDE: Innovate, but how? The Pragmatist's guide to growth   For the transcript, go to: https://www.techfornontechies.co/blog/246-5-types-of-innovation-leaders-from-nonsense-to-c-suite   Timestamps 00:50 Innovation Roles 02:58 Five Types of Innovation Leaders 05:45 Innovation Theater Director 09:05 Innovation Community Manager 11:57 Corporate Entrepreneur 14:52 R&D Leader 17:50 Transforming Businesses   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI can improve efficiency, human oversight remains critical.Key segments of this podcast and where you can tune in to go direct: [05:28]  Leveraging AI for Content Creation[14:10]  Enhancing Outreach Emails with AI[23:58]  Navigating AI Limitations and Legal RamificationsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it. This episode is for you if you: Run a company Are thinking of starting one Are thinking of joining one Are in the midst of a startup struggle and considering options Are working at a startup and worried about its trajectory You'll learn why panic is unnecessary, how your startup experience makes you uniquely qualified for lucrative jobs, and why investors often prefer founders with failure experience. If you want your questions to be answered on this show, email info@techfornontechies.co   Timestamps 00:00 Introduction 00:56: Embracing Startup Failure 03:00 Lessons from Startup Struggles 05:51 Experience in Failure 09:06 Leveraging Failure  12:13 Building a Network and Personal Brand 15:07 Navigating the Aftermath      For the transcript, go to: https://www.techfornontechies.co/blog/what-to-do-if-your-start-up-fails     For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. Promise Phelon shatters this misconception completely. In this episode, Promise shares how she used her experience as a non-technical founder to become a successful venture capitalist - without writing a single line of code or spending years in investment banking. Listen to learn: Why business acumen and customer understanding are more valuable than technical skills How "product CEOs" often have advantages over purely technical founders Practical paths into venture capital for non-technical professionals Why more founders are specifically seeking investors with operational experience How to use your industry expertise to find investment opportunities others miss If you're curious about a career in venture, this episode is for you.   Timestamps 00:00 Introduction 01:02 Harnessing Technology for Leadership 03:00 Journey from Operator to Investor 05:52 Debunking VC Myths  09:13 Technical vs. Product CEOs 11:59 The Path to Venture Capital 14:52 Relationships in VC 18:07 Building a Unique Investment Perspective 20:58 The Ethics of Startup Experience for VC 23:52 Empowering Non-Technical Founders 26:46 The Value of Operator VCs   For the transcript, go to: https://www.techfornontechies.co/blog/244-the-non-techie-s-path-to-vc   Learn more from Promise Phelon at the Growth Warrior YouTube channel. For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment. That's not because they are prima donnas. This episode will explain why developers work so differently from other professionals, and show you how to create communication systems that work for both business and technical teams. Listen to learn: Why a "5-minute change" actually costs 2 hours of developer time The hidden costs of cheap equipment that hurt your bottom line How to structure meetings to maximise development speed Practical communication strategies that get results Resources mentioned in this episode: https://paulgraham.com/makersschedule.html   Timestamps 00:00 Introduction 001:10 Developer Mindsets 02:55 The Importance of Sprints 06:10 Managing Developer Interruptions 09:04 The Maker vs. Manager Schedule 11:59 Hiring and Equipment Considerations 14:50 Effective Communication 18:05 Developer Productivity 21:00 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/243-how-to-work-with-developers-a-guide-for-non-technical-leaders   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

What's good for Big Tech isn't always good for Little Tech, and vice versa. In this episode, we're breaking down the key differences between these two worlds and what they mean for you. Listen to learn:  Which Big Tech lessons don't apply in Little Tech and vice versa. The unique advantages (and pitfalls) of working in Big Tech vs Little Tech. How to position yourself (or your company) for success in either world. What the future holds for Big Tech, Little Tech, and the leaders who bridge the gap. Whether you're planning your next career move, building a business or investing in tech, this episode is for you.   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to build your network strategically. This episode will help you plan whom you need, why you need them and how to find them. Listen to learn: The 8 categories of professionals you need in your network if you want to build something new The types of developers to have in your network and how to connect with them Why you need both VCs and public market investors for different perspectives - even if you're not raising money How to surround yourself with highly successful people who expand your sense of what's possible Real examples of finding your tribe of ambitious innovators who are actually doing things, not just talking Whether you're starting a tech company, driving innovation in a corporate role, or exploring new opportunities, you'll learn how to build the right relationships that will nourish you for the long term.    Timestamps 00:00 Introduction 03:01 Developers in Your Network 05:52 The Investor Perspective 09:13 Vision Expanders 12:00 Regulators in Innovation 14:48 Finding Your Tribe of Outliers 19:11 Leveraging Industry Veterans 23:04 Media Allies 25:58 Academic Connections 29:49 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/the-8-types-of-people-you-need-in-your-network   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

The GenAI boom of the last few years has unleashed a wave of startups promising to support the process of prompt engineering — i.e., coming up with instructions to precisely steer an AI chatbot to serve useful output. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-potential startups fail due to co-founder conflict. In this episode, you'll learn how to make the right decision about co-founders for your business, based on data rather than pressure. Listen to learn: Why the "you must have a co-founder" narrative persists despite evidence showing solo founders often succeed What successful solo founders like Jeff Bezos, Sara Blakely, and Mailchimp founder Ben Chestnut did differently How to evaluate if you really need a co-founder for your specific business A practical framework for finding and testing potential co-founders if you decide you want one Whether you're a founder feeling pressured to find a co-founder, or an investor evaluating solo vs. co-founded companies, this episode will transform how you think about startup leadership and team building. Learn why it's better to be a successful single parent than stuck in a toxic marriage when it comes to your business. Resources mentioned in this episode: MIT Sloan: 2 founders are not always better than 1 The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, by Harvard Business School professor Noam Wasserman   For the transcript, go to: https://www.techfornontechies.co/blog/do-you-really-need-a-co-founder   Timestamps 00:00 Introduction 03:06 The Co-Founder Relationship 06:00 Risks of Rushing into Co-Founding 08:52 Data-Driven Insights  12:12 Conflict and Co-Founders 15:08 When Co-Founders Make Sense 18:05 Evaluating Potential Co-Founders 20:58 Alternatives to Co-Founders 23:47 Testing Before Commitment 27:09 Focus on Success, Not Pressure   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too. Listen to learn: The 3-part framework behind every great product story Why product storytelling is more important than investor pitching Why talking about amazing tech pushes users away Simple ways to practice better product storytelling today Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers.   Timestamps 00:00 Introduction 01:20 Product Storytelling 04:32 Duolingo: A Case Study  06:54 Spotify's Storytelling Framework 09:16 Features vs. Benefits 12:43 Implementing Product Storytelling 17:02 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/the-secret-to-user-growth-turn-features-into-stories   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it.

Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the world need to learn about it. But, learning about crypto is difficult, because the loudest voices are devout crypto evangelists and hardcore libertarians. This episode is different. We do not want you to trade crypto, we want you to be educated about what it is and why it matters. In this episode, you will learn from Stephanie Ramezan, CEO & Co-Founder of the Crypto Collective and former CEO of Gemini UK, the regulated cryptocurrency exchange set up by the Winklevoss twins.   Listen to learn: - What cryptocurrency is - Why big companies are getting involved in it - What stablecoins and memecoins are - Where to find good career opportunities in the crypto space (and what to avoid)   Timestamps 00:00 The Importance of Understanding Cryptocurrency 02:48 The Crypto Landscape 06:08 Cryptocurrency Basics 08:53 Crypto Transactions 11:46 Role of Stablecoins in Finance 15:01 Shitcoins and Meme Coins 18:13 Impact of Quantum Computing on Crypto 21:02 Stephanie's Journey into Crypto  23:50 Crypto Job Market 27:01 Evaluating Crypto Companies 30:12 Conclusion and Resources   For the transcript, go to: https://www.techfornontechies.co/blog/237-introduction-to-crypto-for-smart-beginners   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it.

What does it mean to evolve your career in the Digital Age? Meet Janina Conboye, a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions.   Listen to learn: What data journalism actually is and why top news organisations are investing in it How to think strategically about your career evolution Why the "creative vs technical" divide is holding people back How to use AI tools like ChatGPT to help you learn new skills The reality of career transitions - from the tears to the triumphs   Timestamps 00:00 Introduction 03:06 Understanding Data Journalism 05:49 Intersection of Traditional and Data Journalism  09:00 Data for Storytelling  12:12 Data Skills  15:07 The Future of Journalism and Data 17:51 Data Journalism for Readers  21:03 Transitioning Careers  23:49 Long-Term Investments in Career Development   For the transcript, go to: https://www.techfornontechies.co/blog/236-combining-creativity-with-data-inside-the-future-of-journalism-at-the-ft   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025.  You will learn:  The four-step methodology to annual planning that works How simple plans get big results How develop and manage your relationships to have your best year yet Why your mum might want you to get a real job even when you're a successful innovator For the transcript, go to: https://www.techfornontechies.co/blog/235-plan-your-2025-like-a-ceo-the-jeff-bezos-approach-2 Timestamps 02:43 – Part 1: Find Your Big Idea 05:07 – Questions to Help Define Your Big Idea 07:26 – Part 2: Turn Your Big Idea into Action 09:50 – Build Your Power Circle 12:10 – Managing Personal and Professional Relationships 14:36 – Part 4: Success Metrics & the Pareto Principle 16:56 – Recap of the Four Phases of Planning 19:15 – Free Course for Digital Leaders   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE COURSE: 5 Tech Concepts Every Business Leader Needs To Know   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics. Listen to this episode to learn: How to evaluate what you actually transformed in 2024 Why being busy with innovation initiatives isn't the same as real change How to tell if you're hiding in product development instead of facing the market How to shift power dynamics in your favour Why your team is bigger than you think (even if you work alone) Part 1 of a special 2-part series on becoming the CEO your career deserves. Resource mentioned in this episode: Tech for Non-Techies: 221. How Paypal innovates For the transcript, go to: https://www.techfornontechies.co/blog/2024-reflections-are-you-the-ceo-your-career-deserves   Timestamps 01:58 Reflecting on the Year as the CEO of Your Life 04:20 Question 1: What Have You Transformed This Year? 06:42 Founders: Did You Focus on Customer Traction or Product Development? 09:09 Question 2: Have You Used AI to Solve Real Problems? 11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour? 13:51 Question 4: Who Was on Your Team This Year? 16:00 Recap of the Four Questions   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Download my free guide here to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it.

Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype. Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims. Listen to this episode to learn: Why prototypes that once cost $32,000 can now be built for free How the SEC is cracking down on fake AI companies Why technical co-founders are no longer essential for tech startups How to spot real AI opportunities in the middle of the hype Why new tech hubs are emerging far from Silicon Valley Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024. Resources mentioned in this episode: Tech for Non-Techies episode 155. How generative AI is changing business and the economy Legal Drive: SEC fines companies $400,000 for false AI claims For the transcript, go to: https://www.techfornontechies.co/blog/233-how-ai-changed-tech-entrepreneurship-and-investing-in-2024-and-what-s-to-come   Timestamps 02:42 AI's Role in Product Development 05:05 The Middle Times of AI 07:26 Revolutionary Opportunities in AI 09:47 Jack Ma's Prediction on AI 12:10 AI's Impact on Start-up Teams 14:24 Global Opportunities in Tech 16:49 The Dangers of AI Hype 19:15 How AI Will Transform Start-ups 21:40 Actionable Steps for Founders and Investors   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In my recent episode of the Blogger Genius Podcast, I'm interviewing Megan Porter, host of the Eat Blog Talk podcast, about the world of food blogging now. Megan shares her thoughts on the current trends and challenges in the food blogging space including how food bloggers are finding success right now in diversifying their traffic and selling their knowledge as digital products. Key Trends in Food Blogging Diversifying Traffic Sources One of the most significant trends Megan highlights is the shift away from relying solely on Google for traffic. With recent algorithm changes causing fluctuations in traffic, many bloggers are turning to alternative sources like Pinterest. Leverage Pinterest as a Search Engine: Treat Pinterest not just as a social media platform but as a search engine. Conduct keyword research to optimize your pins and ensure they are discoverable. Create Multiple Pins for Each Post: Develop various pins for each blog post, targeting different use cases and scenarios. For example, a chili recipe could be marketed for family dinners, camping trips, or potlucks. Consistency is Key: Plan to invest at least six months to a year into your Pinterest strategy before expecting significant results. Create around five unique pins for each new blog post and update older content regularly. Updating Older Content Another trend Megan discusses is the practice of updating older blog posts. This strategy helps maintain or boost traffic by improving the relevance and searchability of your existing content. Audit Your Content: Regularly review your blog archives to identify posts that could benefit from updates. Focus on improving the quality, adding new information, and optimizing for current SEO best practices. Repurpose Content: Consider repurposing older content into new formats, such as videos, infographics, or social media posts, to reach a broader audience. The Impact of Google Changes Building Authority and Expertise Google's algorithm changes have made it more challenging for newer bloggers to gain traction. Megan emphasizes the importance of building authority and expertise over time. Consistency and Persistence: Stay committed to producing high-quality content consistently. It may take time, but persistence is key to building credibility.   Develop a Unique Point of View: Differentiate yourself by sharing your opinions and personal experiences. Authenticity can attract a loyal audience who resonates with your perspective.   Focus on Domain Authority: Work on building your domain authority by earning backlinks from reputable sites, guest posting, and collaborating with other bloggers. Monetization Strategies Exploring Digital Products Megan and I discuss digital products as a potent revenue stream for food bloggers. With a solid email list, bloggers can effectively market ebooks, online challenges, and other digital offerings. Understand Your Audience: Conduct surveys or engage with your audience to understand their needs and preferences. Tailor your digital products to meet these demands. Start Small: Even with a smaller email list (around 1,000 to 2,000 subscribers), you can find significant potential for income. Focus on delivering value and building trust with your audience. Evaluate and Double Down: Regularly assess your monetization efforts to identify what is generating income. Double down on successful strategies and refine those that are underperforming. Affiliate Marketing Despite the challenges posed by Google's algorithm changes, affiliate marketing remains a viable income source for many bloggers. Create High-Quality Content: Focus on producing content that genuinely serves your audience. High-quality, informative posts are more likely to attract and retain readers. Diversify Affiliate Programs: Don't rely on a single affiliate program. Explore various programs and products that align with your niche and audience interests. Transparency and Trust: Be transparent about your affiliate relationships and prioritize building trust with your audience. Authentic recommendations are more likely to convert. Leveraging AI in Blogging Embracing AI as a Tool Initially, there was concern about AI's impact on blogging. However, many bloggers are now embracing AI as a valuable tool for brainstorming and content creation. Use AI for Idea Generation: Utilize AI tools to brainstorm content ideas and generate prompts. This can help overcome writer's block and provide fresh perspectives. Collaborative Writing: Treat AI as a supportive companion in your writing process. Use it to refine your writing and explore new angles. Stay Updated: Keep abreast of the latest AI tools and technologies that can enhance your blogging efforts. Experiment with different tools to find what works best for you. Community and Support Building a Supportive Community Megan highlights the importance of community among bloggers. She runs various groups and memberships designed to provide support and connection for food bloggers. Join Blogging Communities: Participate in online groups, forums, and memberships where you can share challenges, seek advice, and celebrate successes with fellow bloggers. Network and Collaborate: Build relationships with other bloggers in your niche. Collaborate on projects, guest post on each other's blogs, and share each other's content. Mentorship and Learning: Seek out mentors and learning opportunities within the community. Continuous learning and support can help you navigate the ups and downs of blogging. Overcoming Burnout and Staying Focused Managing Burnout Burnout is a common struggle among bloggers, especially those who are creative and often drawn to new ideas and projects. Regularly Assess Priorities: Ensure that your efforts are directed toward activities that will yield the best results. Focus on what aligns with your goals. Set Achievable Goals: Break down your long-term vision into smaller, manageable goals. This can help you stay motivated and track your progress. Stay Connected to Your “Why”: Understand the reasons behind your blogging journey. Staying connected to your purpose can help you push through challenges and remain focused. Other Related Blogger Genius Podcast episodes You'll Enjoy: The Essential Mindset Shift Every Blogger Needs for 2025 Level Up Your Blog with These Game-Changing AI Tools Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "The Entrepreneurial State" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital. Listen to this episode to learn: Why every technology in your iPhone started with government funding What a "regulatory sandbox" is and why it matters for innovation Why the "lone genius founder" myth is dangerous for investors How to spot government support that could give your company an edge Case studies from Silicon Valley, Singapore and Bahrain Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture.   For the transcript, go to: https://www.techfornontechies.co/blog/232-why-governments-are-tech-s-most-powerful-and-overlooked-innovators   Timestamps 00:00 Introduction 01:20 Government in Tech Innovation 05:40 The iPhone: A Case Study in Government Funding 07:30 Governmet Laying the Foundation 09:00 Italian Renaissance Case Study 10:26 Government as a Patron of Innovation 17:00 Lessons from Singapore and Bahrain     For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn: Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk This episode is essential for anyone building, investing in, or curious about hardware innovation.   Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware   For the transcript, go to: https://www.techfornontechies.co/blog/231-why-hardware-is-hard-and-when-it-s-worth-it-lessons-from-apple-tesla-nvidia   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first  The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality  This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.   Timestamps  00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation   For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations   Sources used to make this episode: MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile ordering   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.  

In this episode of "The Free Lawyer," host Gary Miles, with 45 years of legal experience, converses with Sophia Matveeva, CEO of Tech for Non-Techies. They explore how lawyers can better serve tech clients by understanding the tech landscape. Sophia shares her journey from running a tech startup to helping lawyers bridge the gap between law and technology. She highlights the importance of adapting legal services to the fast-paced tech industry, learning tech jargon, and building relationships within the tech ecosystem. Practical advice includes engaging with tech startups, asking insightful questions, and learning to stay relevant. Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian, and Forbes on entrepreneurship and technology and hosts the top-rated Tech for Non-Techies podcast. Tech for Non-Techies teaches business leaders how to Speak Tech and succeed in the Digital Age through corporate & individual training programs. Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship and sits on the Advisory Board of Riviter, a generative AI company. She holds an MBA from Chicago Booth and a BSc (Hons) in Politics from Bristol. She speaks English, Russian, and French. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early.   Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing  09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost   For the transcript, go to: https://www.techfornontechies.co/blog/229-the-50-000-dollar-mistakes-these-founders-almost-made-and-how-they-avoided-them   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In the most recent episode of the Blogger Genius Podcast, I sit down with Kimberly Espinel, a renowned food photographer and Instagram expert behind the blog The Little Plantation. Together, we explore the evolving landscape of food blogging, the impact of AI, and actionable strategies for leveraging Instagram to build community and engagement. The Evolution of Food Blogging The Pandemic Boom Kimberly reflects on the surge in food blogging during the pandemic. With more people cooking at home, the demand for recipes and food content skyrocketed. However, as the world returns to normal, maintaining this momentum requires a strategic approach. The Importance of a Blog as a Home Base While social media platforms like Instagram, TikTok, and YouTube are essential for showcasing personality and connecting with your audiences, Kimberly emphasizes the importance of having a blog as a home base. A blog provides a stable platform for your content, unaffected by the ever-changing algorithms of social media. Show Notes: MiloTree The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter The Little Plantation Eat Capture Share Podcast How to Make Your Food Famous Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Role of AI in Content Creation AI as a Tool, Not a Replacement Both Kimberly and I discuss the impact of AI on content creation. Tools like ChatGPT can generate recipes and content quickly, but they lack the personal touch that makes your blog unique. Kimberly stresses that while AI can provide information, it cannot replicate the unique voice and personality of a content creator. This personal touch is essential for building a loyal audience. Building Connections Through Personal Branding Injecting Personality into Content Kimberly suggests that bloggers need to inject more of their personality into their content to stand out. This can be achieved through various formats on Instagram, such as reels and stories, where creators can share personal anecdotes and behind-the-scenes glimpses of their lives. Overcoming Introversion One common concern among content creators: the discomfort of being on camera, especially for introverts. Kimberly acknowledges that while it can be challenging, showing one's face and personality can significantly enhance engagement. She encourages introverts to start small, perhaps by using voiceovers or sharing behind-the-scenes content, to gradually build their comfort level. The Importance of Authenticity Testing Different Content Formats Kimberly shares her experience of testing different content formats on Instagram. She found that posts featuring her face or personal stories garnered significantly more engagement than text-based posts. This reinforces the idea that audiences crave genuine connections with creators. The Future of Food Photography Kimberly addresses the rise of AI-generated images in food photography. While some may see this as a threat, she believes there will always be a demand for authentic, human-created content. Clients often prefer working with photographers who bring a unique perspective and personal touch to their work. Actionable Strategies for Instagram Success Creating Engaging Reels Kimberly emphasizes the importance of creating reels, as they are currently the most effective way to reach new audiences. Reels allow you to showcase your personality and creativity in a short, engaging format. Sharing Personal Stories Sharing personal stories and experiences fosters a sense of community and connection. Kimberly suggests using Instagram stories to share behind-the-scenes content, personal anecdotes, and day-in-the-life posts. Analyzing Performance Metrics Kimberly emphasizes the importance of reviewing your analytics to understand what content resonates with your audience. For instance, while carousel posts may receive more likes, reels often lead to greater follower growth. By analyzing performance, you can identify trends and replicate successful content strategies. Engagement Strategies To drive engagement and move followers off Instagram to your website or email list, Kimberly recommends using prompts in stories and captions. Instead of direct links, she suggests asking followers to DM for links or use specific keywords, which can increase engagement and visibility. Sustainable Posting Practices Consistency is crucial, but it should not come at the expense of your well-being. Kimberly advises finding a posting rhythm that feels sustainable and enjoyable. Ideally, posting three times a week can be effective, but it's essential to adjust based on your personal circumstances and mental health. Utilizing Different Instagram Features Each part of Instagram serves a different purpose. The grid is for outward-facing content, stories are for building intimacy, and DMs are for deeper connections. Kimberly suggests creating unique content for each feature rather than simply resharing reels, as this can lead to lower engagement. Building Your Email List Offering Freebies and Running Challenges Kimberly shares her strategies for growing her email list, including offering freebies and running challenges. These initiatives not only provide value to her audience but also encourage sign-ups for her newsletter. Adapting to Change Flexibility and Openness The digital landscape is constantly evolving, and Kimberly stresses the importance of being flexible and open to change. Regularly reviewing analytics and being willing to adjust your strategy is key to long-term success. Finding Joy in Content Creation Embracing the Journey While Kimberly acknowledges the challenges of content creation, she encourages embracing the opportunity to express oneself and connect with others. The emotional rollercoaster of blogging is part of the journey, and finding joy in the process is essential. Conclusion Personal branding and authenticity in the evolving landscape of food blogging have become paramount. As AI continues to change the way content is created and consumed, bloggers who embrace their unique voices and connect with their audiences on a personal level will thrive. By following Kimberly's actionable tips and strategies, you can enhance your Instagram presence, build deeper connections with your audience, and achieve greater success in your blogging endeavors. Other Related Blogger Genius Podcast episodes You'll Enjoy: Navigating the Instagram Algorithm: Tips for Creators with Sesil Ivanova Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova Level Up Your Blog with These Game-Changing AI Tools with Britt Remer MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don't do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym

⚡Set up your Black Friday sale easily with my AI prompt and email templates. Grab them!⚡ In my latest episode of The Blogger Genius Podcast, I delve into the exciting and often overwhelming topic of running a Black Friday sale. If the thought of running your own sale during Black Friday has left you feeling daunted, I'm here to simplify the process and show you how to capitalize on this opportunity and do it with ease. The Importance of Black Friday Sales Black Friday is a prime time for bloggers and online entrepreneurs to test their digital products. Consumers are already in a "spending" mindset, making it the perfect moment to introduce your offerings, whether it's your first digital product or your hundredth. This is an opportunity not to be missed, even if you are just experimenting with an idea. Show Notes: MiloTree Black Friday Guide Join My Blogger Genius Podcast Email List Become a Blogger Genius Facebook Group ChatGPT Canva Calendly Zoom Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Essential Tools for Your Black Friday Sale To get started, here are four key resources you'll need: The MiloTree Black Friday Guide: This one-page PDF includes a powerful AI prompt to help you brainstorm product ideas and provides email templates for your sales campaign during Black Friday. ChatGPT: This will assist you in generating content and ideas for your products. Canva: Ideal for creating visually appealing digital downloads, such as ebooks, checklists, or printables. MiloTree: Our platform simplifies the setup of your sales page and payment processing. With MiloTree, you can create an AI-generated sales page in just two minutes, making the process incredibly efficient. Plus, we offer 30-days free so you don't have to pay a dime! The Shift in Blogging There has been a significant shift in the blogging landscape. Traditionally, blogging operated on a one-to-many model, where content was created for anonymous users and monetized through ads and affiliate marketing. However, the trend is moving towards a one-to-few model. This means that you only need a thousand true fans who are willing to spend $100 a year on your products or services to generate a substantial income of $100,000. I believe this is one of the best times to be a blogger and to start selling what you know. The playing field has been leveled, and those who are willing to experiment and try new things will find success. Setting Up Your Sale Here is my step-by-step approach to setting up your Black Friday sale: Brainstorm Your Product Use the AI prompt from my Black Friday guide to come up with product ideas that resonate with your audience. Think about what problems you can solve or what value you can add to their lives. Choose Your Product I recommend selling simple digital downloads, such as: Checklists Guides Ebooks Digital art Printables Alternatively, you could offer online coaching sessions in your area of expertise. For coaching, you can use a free Calendly account for scheduling and Zoom for hosting. Create Your MiloTree Account With a free 30-day trial, you can set up your account without any financial risk. Connect it to Stripe for payment processing, add your product details, and watch as MiloTree generates your sales page with AI. Promote Your Sale Share your sales page across social media, your blog, and especially through email. Email is the most effective way to sell so I've provided seven customizable email templates in my guide to help you reach your audience effectively. Overcoming Challenges Many listeners may feel disillusioned due to their drop in traffic and income. But you don't need a massive audience to make sales; you just need to connect with those who already trust you. Perfection is not necessary; what matters is providing something valuable and actionable. Crafting an Irresistible Offer To make your offer enticing, consider creating a sense of urgency. Since it's Black Friday, you could offer: Discounts Limited-time bonuses Exclusive add-ons for early buyers MiloTree allows for coupon codes and upsells, making it easy to enhance your sales strategy. The Future of Selling Digital Products Selling digital products is a powerful way to pivot your business and build a reliable income stream. However, it requires testing and experimentation. You may have ideas about what people will buy, but the only way to know for sure is to try. Get your offers in front of potential buyers during Black Friday, as this is a time when people are ready to spend. As we look towards 2025, owning your products and services will become increasingly important. The digital landscape is changing, and while you can't control traffic fluctuations or social media algorithms, you can control what you sell. Key Takeaways for a Successful Black Friday Sale Set a clear, realistic sales goal to measure your success. Choose a product or service that is easy to set up and valuable to your audience. Create your offer simply and make it appealing with discounts or bonuses. Don't overthink the process; just start. Leverage urgency and fear of missing out (FOMO) to encourage purchases. Promote your sale everywhere, especially through your email list, social media, and communities where your ideal customers hang out. Conclusion I encourage you to take action by downloading my Black Friday guide and starting your free trial of MiloTree. This Black Friday could be the most profitable one yet and I'm rooting for everyone to succeed. If you have questions, you can reach out to her directly via email. If you know someone who could benefit from this information, be sure to share the episode, and don't forget to subscribe for more valuable content in the future. Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don't make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!)   Timestamps 00:00 Introduction  03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation   For the transcript, go to: https://www.techfornontechies.co/blog/227-how-to-use-ai-in-product-development-a-non-techies-guide   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In my latest episode of the Blogger Genius Podcast, I welcome back Britt Reber, founder of Growing Your Traffic, for an in-depth discussion on the transformative role of AI in blogging and SEO. Britt shares her thoughts on how best to leverage AI tools, which are her favorites, how to maintain a human touch in your content, and evolving monetization strategies for bloggers. Show Notes: MiloTree Join The Blogger Genius Newsletter Britt Reber Growing Your Traffic Resource Guide Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group ChatGPT Jasper Nightwatch Keywords Everywhere Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Value of Connection in a Digital World Building Genuine Relationships Despite the vast amount of information available online, genuine human connection has become increasingly valuable. The COVID-19 pandemic has intensified this craving for connection, leading people to seek out content and communities that resonate with them. Actionable Tips: Engage with Your Audience:** Respond to comments, emails, and social media messages to build a sense of community. Share Personal Stories:** Incorporate personal anecdotes and experiences into your content to create a more relatable and engaging narrative. Offer Value: Provide valuable content that addresses your audience's needs and interests, fostering a loyal following. AI Tools for Content Creation and SEO Britt shares her agency's experience with AI tools, highlighting their role in enhancing content creation and SEO. She expresses her preference for Jasper, an AI writing tool known for its versatility and ease of use. While ChatGPT is also a viable alternative, especially with its paid version offering more up-to-date information, Britt believes that investing in a quality AI tool can significantly enhance content creation efficiency. Actionable Tips: Choose the Right AI Tool: Evaluate different AI tools like Jasper and ChatGPT to find the one that best suits your needs. Use AI for Drafting: Utilize AI tools to draft content quickly, then refine and add your personal touch to maintain authenticity. Stay Updated: Keep up with the latest AI advancements to leverage new features and capabilities. Effective SEO Strategies Britt also shares about her favorite SEO tool, Nightwatch, which allows users to monitor keyword rankings and connect with Google Analytics and Search Console. This tool provides valuable insights into traffic trends and keyword performance, enabling her agency to track client progress effectively. Actionable Tips: Monitor Keyword Rankings: Use tools like Nightwatch to track your keyword performance and adjust your strategy accordingly. Analyze Traffic Trends: Regularly review your website's traffic data to identify patterns and opportunities for improvement. Optimize Content: Continuously update and optimize your content based on keyword performance and user behavior. Keyword Research Strategies Keyword research is still very important for driving traffic. Britt highlights the effectiveness of using Google's autocomplete feature and the "People Also Ask" section to discover relevant keywords. She encourages listeners to analyze the top-ranking pages for their target keywords to understand what makes them successful. Actionable Tips: Use Google Autocomplete: Type in your main keywords and see what suggestions Google provides to discover related search terms. Explore "People Also Ask": Review the questions in this section to identify common queries and create content that addresses them. Analyze Competitors: Study the top-ranking pages for your target keywords to understand their content structure and strategy. The Role of Backlinks Britt explains that backlinks are crucial for improving a website's authority and visibility on search engines. She notes that a natural backlink profile is essential, which means having a diverse mix of links from both low-powered and high-powered websites. Google favors this variety, as it appears more organic. Actionable Tips: Create High-Quality Content: Focus on producing valuable, informative content that naturally attracts backlinks. Guest Posting: Reach out to reputable websites in your niche for guest posting opportunities to gain quality backlinks. Analyze Competitor Backlinks: Use tools like Ahrefs or SEMrush to study your competitors' backlink profiles and identify potential link-building opportunities. Monetization Strategies for Bloggers The monetization landscape for blog monetization is changing. Traditional revenue streams, such as affiliate marketing and ad placements, are becoming less effective due to increased competition and changes in user behavior. Britt advises bloggers to explore high-ticket affiliate offers and to consider creating digital products, such as online courses or mentorship programs, as a means of generating income. Actionable Tips: High-Ticket Affiliate Offers: Partner with brands that offer high-ticket items to earn higher commissions. Create Digital Products: Develop online courses, eBooks, or membership programs to diversify your income streams. Offer Services: Consider offering consulting, coaching, or other services that leverage your expertise. The Importance of Personal Connection Britt emphasizes that when people invest in a mentorship or membership program, they are often buying into the person behind the brand rather than just the product itself. This underscores the necessity of sharing personal stories and connecting with audiences on a deeper level. Actionable Tips: Build Trust: Share your journey, successes, and challenges to build trust with your audience. Engage Personally: Offer personalized interactions, such as live Q&A sessions or one-on-one consultations, to strengthen your connection with your audience. Show Authenticity: Be genuine and transparent in your communications to foster a loyal and engaged community. Conclusion By leveraging AI tools, maintaining a human touch in content creation, and exploring diverse monetization strategies, bloggers can navigate the evolving digital landscape and achieve long-term success. Key Takeaways: Embrace AI Tools: Use AI to enhance content creation efficiency while maintaining authenticity. Focus on Connection: Build genuine relationships with your audience through personal stories and engagement. Diversify Income Streams: Explore high-ticket affiliate offers and create digital products to generate income. Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie The Best Blog Content Tools You've Never Heard Of with Britt Reber Why Blogging Is Far from Dead with Amy Reinecke and Jennifer Draper MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your digital products and growing your audience with MiloTree!

Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.   Timestamps 00:00 Introduction  03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech   For the transcript, go to: https://www.techfornontechies.co/blog/226-tech-stacks-made-simple-what-non-technical-innovators-should-and-shouldn-t-do   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

✨ ✨ Want to sell digital products but don't know where to start? Book a free 20-minute strategy call with me here. ✨ ✨ In my latest episode of the Blogger Genius Podcast, I delve into a transformative concept that can help creators and entrepreneurs overcome the paralyzing grip of perfectionism. This episode is a must-listen for anyone who has ever felt stuck, waiting for the perfect moment to share their work with the world. Let me introduce you to the power of "B-minus work," a mindset that encourages progress over perfection. Show Notes: MiloTree 6 Purchasing Triggers PDF Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is B-Minus Work? B-minus work is a standard that is above average but not flawless. It's about producing work that is good enough to share, even if it isn't perfect. This concept is not about settling for mediocrity; rather, it's about recognizing that striving for perfection can often lead to inaction and missed opportunities. Why B-Minus Work Matters Reduces Pressure: The relentless pursuit of perfection can be exhausting and counterproductive. By aiming for B-minus work, you alleviate the pressure to be perfect, allowing yourself to take action and make progress.   Encourages Consistency: Consistently producing and sharing work, even if it's not perfect, helps you build momentum and develop your skills over time.   Fosters Authenticity: Imperfect work often resonates more with audiences because it feels genuine and relatable. People appreciate authenticity over polished but impersonal content. Overcoming Perfectionism: My Personal Journey I call myself a "recovering perfectionist." In school I constantly aimed for A+ grades, a mindset that ultimately hindered my growth as a blogger and entrepreneur. The pressure to achieve perfection can lead to inaction, as the fear of not meeting high standards becomes paralyzing. And this was definitely true for me. Key Takeaways from My Story Self-Compassion: Be kind to yourself and recognize that everyone makes mistakes. Self-compassion can help you move past self-doubt and take action. Learning from Experience: Each piece of work you share, even if it's not perfect, is an opportunity to learn and improve. Embrace the process of continuous learning and iteration. Actionable Tips to Embrace B-Minus Work 1. Set Realistic Goals Instead of aiming for perfection, set achievable goals that allow you to make steady progress. Break down larger tasks into smaller, manageable steps. Example: If you're launching a new product, focus on creating a minimum viable product (MVP) that you can refine over time based on feedback. 2. Embrace Discomfort Sharing work that isn't perfect can be uncomfortable, but this discomfort is a sign that you're pushing your boundaries and growing. Action Step: Challenge yourself to share a piece of work that you feel is B-minus. Notice the discomfort and remind yourself that it's a natural part of the process. 3. Reframe Failure View mistakes and imperfections as opportunities for growth rather than failures. Each misstep is a chance to learn and improve. Mindset Shift: Instead of thinking, "I failed," reframe it as, "I learned something valuable." 4. Focus on Progress, Not Perfection Celebrate your progress, no matter how small. Each step forward is a victory that brings you closer to your goals. Tracking Progress: Keep a journal or a progress tracker to document your achievements and reflect on how far you've come. 5. Seek Feedback Feedback from others can provide valuable insights and help you improve your work. Don't be afraid to ask for constructive criticism. Feedback Loop: Create a feedback loop where you regularly seek input from trusted peers or mentors and use it to refine your work. The Impact of B-Minus Work Jillian emphasizes that the fear of judgment often stems from our own harsh self-critique. By accepting the discomfort of imperfection, you can continue to show up consistently, learn from your experiences, and ultimately find success. Real-Life Examples Blog Posts: Share blog posts that may not be perfect. Your audience will appreciate the authenticity and the valuable content you provide. Products: Launch products that are functional. Use customer feedback to make improvements over time. Emails: Send out emails and if you have a typo realize it's not that big a deal. The important thing is to communicate and connect with your audience. Conclusion: Progress Over Perfection Embracing B-minus work is like running a race. Instead of fixating on perfect form, focus on making progress, one step at a time. Consistency and perseverance are key to achieving growth and success. Final Thoughts Value Your Unique Voice: Recognize the value of your unique voice and ideas. Your B-minus work could resonate deeply with someone else. Take Action: Don't wait for the perfect moment. Share your work, learn from the experience, and keep moving forward. I invite you to reach out with their thoughts on the episode and get on a free 20-minute call with me to discuss your digital product strategy. Also, please share the episode with friends who may benefit from the message. Remember progress is about taking one step at a time. By embracing the discomfort of imperfection and taking action, you can unlock your potential and make a meaningful impact. Remember, B-minus work is not about settling for less; it's about giving yourself the freedom to grow and succeed. Other Related Blogger Genius Podcast episodes You'll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Overcome Blogger Burnout Now with Jillian Leslie How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out.   Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment  04:18 Conference ROI rules 08:15 What to do at the conference  13:18 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/225-how-to-get-roi-from-a-tech-conference   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist's Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

In my newest episode of The Blogger Genius Podcast, I welcome back Tammy Overhoff, food blogger turned digital product entrepreneur at Reset and Flourish. This episode is the third installment in our series (listen to the first and second episodes here) where Tammy shares her journey and insights into leveraging Facebook ads to enhance her sales funnel for digital products. If you're looking to dive deep into the nuances of using Facebook ads effectively, this episode is a goldmine of actionable advice and expert strategies. Understanding Facebook Ads: A Continuous Process Tammy emphasizes that running Facebook ads is not a "set it and forget it" endeavor. Many people mistakenly believe that once they set up their ads, they will automatically generate sales without further intervention. In reality, successful ad campaigns require ongoing monitoring and adjustments. I liken the process to gambling in Las Vegas, where one must be vigilant and ready to make changes based on performance. Show Notes: MiloTree Book a FREE 20-minute call with me Write Your Ebook with These 13 AI Prompts Reset and Flourish Organize Yourself Skinny MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Daily Monitoring and Adjustments Tammy shares her routine of checking her ads every day or every couple of days. She looks for patterns in sales, noting which times of day and days of the week yield the best results. For instance, she has observed that Sundays may not be the most profitable days for her ads. If she doesn't see a return on her ad spend by a certain time, she is quick to reassess and potentially turn off underperforming ads. Freebies to Tripwire Strategy: Building a Sales Funnel One of Tammy's key strategies is using freebies to lead into tripwire offers. This approach allows her to build her email list while also generating sales. She finds that this method is less risky compared to direct sales offers, as it helps her capture leads and nurture them through her sales funnel. Tammy encourages those new to Facebook ads to consider starting with a freebie to tripwire strategy, as it has proven effective for her. Building a Solid Foundation Tammy and I discuss the importance of having a solid foundation before diving into Facebook ads. Tammy likens ads to gasoline on a fire; if there's no fire (i.e., a solid product or funnel), pouring money into ads can lead to significant losses. Therefore, it's crucial to have a well-structured funnel and a clear understanding of the audience before investing in ads. The Importance of Email Lists Once potential customers are on Tammy's email list, she can engage them through launches, flash sales, and other marketing strategies. Her email list becomes a valuable asset, allowing her to maintain a relationship with her audience and drive future sales. Continuous Learning and Testing Tammy emphasizes that mastering Facebook ads is a journey that requires time and experimentation. She has spent two years refining her approach, testing various offers, and tweaking her sales pages and email funnels. This ongoing process of learning and adapting is essential for success in digital marketing. Creating Engaging Content I highlight the importance of creating compelling content for ads. I suggest that new entrepreneurs start small, perhaps by developing a freebie that addresses a specific problem for their audience. This initial step can lead to greater insights and help in building a more comprehensive sales funnel. Connecting Products and Freebies Tammy advises that when creating freebies, it's important to pay attention to the audience's response. If a freebie is well-received, it can provide valuable insights into what the audience is interested in, guiding the development of future products. Balancing Organic and Paid Strategies Both Tammy and I agree on the importance of having a balanced approach that includes both organic and paid strategies. This balance provides more control over your business and helps mitigate the uncertainties of relying solely on algorithms or organic reach. Encouragement for New Entrepreneurs I wrap up the episode by encouraging listeners to take the plunge into setting up your digital product sales funnel, emphasizing that while the process may be challenging, it is entirely doable. With persistence and the right strategies, entrepreneurs can achieve significant success. Conclusion Tammy's journey illustrates that while the path to mastering Facebook ads and building a successful sales funnel may be filled with challenges, it is also rewarding. By focusing on building a solid foundation, continuously learning, and strategically using ads, entrepreneurs can effectively grow their businesses. For those interested in starting their journey, I offer resources and support to help you get started. This episode is for anyone looking to navigate the complexities of Facebook ads and digital marketing, Tammy provides actionable insights and encouragement to take the next steps in your entrepreneurial journey. Other Related Blogger Genius Podcast episodes You'll Enjoy: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

Book a free 20-minute call with me to come up with your digital product strategy! ⚡ In my newest episode of The Blogger Genius Podcast, I welcome Sesil Ivanova, a talented artist and Instagram coach, to discuss effective strategies for growing an Instagram following. The conversation delves into the nuances of content creation, audience engagement, and the importance of authenticity in a world increasingly dominated by AI-generated content. Here, we break down the key takeaways from the episode, with actionable advice to help you elevate your Instagram game. Show Notes: MiloTree Book a FREE 20-minute call with me Sesil Ivanova Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Sesil Ivanova's Background and Growth Sesil shares her journey as an artist and Instagram creator, detailing how she has successfully built her following. She emphasizes that while many creators may aspire to produce perfect, viral content, the key to success lies in authenticity and connection with the audience. Content Creation Strategies Start with Visually Appealing Shots Sesil suggests beginning with visually appealing shots from your life. These should be both authentic and aesthetically pleasing. By layering a voiceover or relatable text over these visuals, you can tell a compelling story that resonates with your audience. Show Your Face and Share Personal Experiences She stresses the importance of showing your face and sharing personal experiences. This fosters a deeper connection with viewers. In a landscape where AI-generated content is becoming more prevalent, genuine human connection is more crucial than ever. Practical Tips for Content Creation Quality Over Quantity: Invest time in creating fewer, high-quality videos that provide real value to viewers. Understand Your Audience: Analyze your audience's desires, pain points, and interests to craft content that speaks directly to them. Storytelling and Authenticity: Focus on sharing personal experiences and insights to foster a genuine connection with your audience. The Role of Reels and Stories Reels for Broader Reach Sesil strongly advocates using Reels to reach a broader audience. Reels are designed to attract new followers and can significantly boost your visibility on the platform. Posts and Carousels for Deeper Connections While Reels can attract new followers, posts and carousels serve to deepen connections with existing followers. These formats allow you to share more detailed content and engage your audience on a deeper level. Instagram Stories for Daily Engagement Instagram Stories are a tool for daily engagement, allowing creators to share their lives and build a sense of community with their audience. Stories provide a more intimate space for sharing personal insights and fostering a sense of familiarity. Sales and Marketing on Instagram Using Instagram as a Sales Funnel While Reels can attract new viewers, Stories are more effective for nurturing relationships and ultimately driving sales. While subtle selling can occur in Reels, Stories provide a more intimate space for promoting products or services. Authenticity in Marketing Sesil emphasizes the importance of authenticity in marketing. She advises against overtly promotional content, suggesting that creators should focus on providing value and sharing their experiences. This approach builds trust and encourages followers to engage with the content and consider purchasing. Content Length and Editing Ideal Length for Reels Sesil suggests keeping Reels under a minute, ideally around 50 seconds, to maintain viewer engagement. She recommends changing visuals every second or so to keep the content dynamic and interesting. Using Your Voice Sesil shares her preference for using her voice in videos, as it helps establish a personal connection with the audience. She encourages creators to experiment with different formats, including voiceovers, text, and music, to find what resonates best with their audience. The Importance of Authenticity Vulnerability and Rawness Throughout the episode, Sesil reiterates the importance of authenticity in content creation. She believes that vulnerability and rawness can be powerful tools for connection. While polished content has its place, showing the real, unfiltered aspects of life can resonate deeply with viewers. Tailoring Content for Different Platforms Sesil contrasts the strategies for Instagram and TikTok, noting that TikTok tends to favor more raw and unpolished content. She suggests that while creators can repurpose content across platforms, they should tailor their approach to fit the unique culture and expectations of each platform. Are There Shortcut to Instagram Growth? Unfortunately no. There are no shortcuts or magic formulas for success on Instagram. Instead, it's about being genuine, providing value, and connecting with the audience on a personal level. Sesil encourages listeners to embrace their unique qualities and share their stories, as this is what will ultimately attract and retain followers. Other Related Blogger Genius Podcast episodes You'll Enjoy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova Unlock Facebook's Hidden Potential to Build Relationships and Grow Fast with Devin Schubert The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.