Podcast appearances and mentions of guy alvarez

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:How Guy built a thriving digital marketing agency specifically for the legal sectorContent marketing strategies to improve client engagement and website trafficHow to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer's Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the Lawyers Making Rain program for law firms as well as The Lawyer's Edge Ignite, a business development program for women lawyers that is launching in 2023. In addition to coaching, training, and consulting, Elise speaks frequently for legal organizations and writes articles on the subject of business development for publications such as Law.com and Law360. She is also the host of The Lawyer's Edge podcast, where Guy Alvarez was a recent guest!

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come up.

Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial, a leading law firm marketing company that helps national and international lawyers, law firms, and companies in the legal industry generate more leads and acquire new business. They offer a range of inbound marketing services such as digital strategy, social media management and monitoring, pay-per-click advertising, SEO, content marketing and content creation, email marketing, and video and podcast production. Guy began his career as a law firm associate, later joining ALM Media to build websites for some of the largest US law firms. After ALM, he honed his skills while running KPMG's global digital marketing group.  Guy is a leading consultant in the fields of technology, marketing, and business development, specifically for the legal industry. As Co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together experts in the field, including Reid Hoffman, Co-founder of LinkedIn. As an early adopter of social media, Guy understands how valuable it can be for business development and is on a mission to show others the benefits. In this episode… Social media is one of the best ways to establish credibility, connect with potential clients and partners, and develop your business. Especially since the pandemic, the digital world has evolved and become a necessary component of a thriving business. But social media remains a mystery to many lawyers.  Guy Alvarez is here to demystify social media for lawyers and share the best practices to grow online — even if you're inexperienced. In order for social media to work for you, Guy says you need to be client-centric. Instead of posting about your big win or the article you were just featured in, lead with valuable information that your clients would want to hear. When you create client-centric content, you'll be able to demonstrate your knowledge and experience, stay top of mind with your network, and strategically grow your network (and your business).  In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Guy Alvarez, the Founder and Chief Engagement Officer of Good2BSocial. Guy talks about the benefits of building your social media presence, the big mistakes lawyers make on social media, and his advice for sharing content on different platforms.

Rachel and Jessica meet with Guy Alvarez, founder and CEO of Good2BSocial, to review legal marketing budget changes since the beginning of the COVID-19 pandemic. Check out Guy Alvarez's podcast, Legal Marketing 2.0 Follow The National Law Review on our channels: Facebook Twitter LinkedIn Youtube Interested in publishing or advertising with us? Contact us at info@natlawreview.com

Leslie Richards goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it effectively. Learn More Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney, is one of the leading consultants in the fields of technology and digital marketing in the legal industry. Guy has advised Fortune 1000 companies and AmLaw 100 law firms on all aspects of digital marketing.

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more money. Law Firm Mentor was born out of Allison’s personal experience creating a law firm and scaling it into a multi-million-dollar enterprise in just 3 and a ½ years. You can connect with Allison on LinkedIn. Check out the show notes here.

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business and market their practice. Click here to access show notes.

On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a strategic plan that evolves with the firm and changes in the market. Click here to access show notes.

In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Click here to access show notes.

In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell you that it isn’t! Patricia Baxter is a managing partner at Morgan Akins. Patricia specializes in helping insurance companies and businesses navigate civil litigation, with an eye toward closing files quicker and save money in the process.  Click here to view show notes.  

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from both peers and senior leadership in an open, positive, and supportive environment. The app has been rapidly adopted by professionals across industries including Law, Consulting, Finance, and Advertising. Click here to download the app to start communicating with other lawyers. You can also follow Fishbowl’s Instagram account here. Click here to view episode show notes.

In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems. Mind-Alliance offers an AI-powered business development intelligence platform called ‘MindPeer’ and just launched a COVID-19 Legal Thought Leadership Intelligence Hub that aggregates thought leadership from over 200 law firms. In the 20 years since he left the practice of law, David has consulted on innovation, knowledge management, business development, and research for law firms and corporates. You can connect with David on LinkedIn here. Click here to view podcast show notes.

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric gives lawyers the wisdom and tools they need to transform themselves and their culture. Tune in to the episode as Eric discusses his new book and points out ways law firm leaders can spot toxic cultures so that they can work hard to improve them. You can connect with Eric on LinkedIn here. You can click here to access show notes.

In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson Walker, one of Texas’ largest firms. She works with the firm’s more than 400 lawyers and an internal business development and marketing team of 15 professionals to identify client needs and develop effective and innovative solutions to those needs. Prior to this, she was a practicing attorney in appellate law for over 30 years, and also ran her own small firm. You can access show notes here.

In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book “Balance by Design: A Planner for Women Lawyers with a Life.” Marianne is here today to talk about her new book, and her formula for how legal professionals can build success and happiness in their careers and in their lives.  Click here to access show notes.

In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures, investing and commercial transactions. You can connect with Nina on LinkedIn here. Access show notes here.

In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and best practices. Access show notes here.

In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the website, microsites and social channels and Josh is the firm’s Director of Communications and oversees all internal and external communication efforts for DLA in the U.S. Tune in as Juliet and Josh shed some light on the strategies that enabled them to place number one. Follow DLA Piper on LinkedIn here and Twitter here. Access show notes here.

In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix or encouraging employee advocacy to extend a firm’s message. Glenn is the CEO of GaggleAMP, whose mission is to help companies maximize the use of their social media platforms. Here is the link to the show notes.

In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms.  The program enables Managing Partners to help each other in their mastermind groups to solve their biggest problems. Uri also chairs the successful Managing Partner Summit, an educational program for over 100 law firms. Connect with Uri on LinkedIn here.   Access the show notes here.

In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are equally as important for branding and to learn about LinkedIn’s latest feature updates to their company pages. Click here to access full show notes.

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. View full show notes here.

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. View full show notes here.

In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new strategies large firms should use to rank higher on search engines.  View full show notes here.

In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Firms often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be affected when a site is redesigned. View full show notes here.

How do you create client loyalty? One North’s John Simpson joins Good2bSocial’s Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Full shownotes at Good2bSocial.com

HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion of the different marketing stages and analytics.  Lawyers and legal marketers will get a lot of use from this episode not just about marketing, but also business development and client retention. Full shownotes at Good2bSocial.com

Guy Alvarez, recovering attorney and Founder and Chief Engagement Officer of Good2bSocial, a full service digital marketing and social media consulting agency, provides a brief overview of effective social marketing strategies in the “legal” niche market. Good2bSocial's clients include some of the largest law firms in the world, as well as consumer-focused law firms, ad agencies for clients with law-associated interests, and other professional services companies. Guy can be reached on his company website: https://good2bsocial.com/, by email at: Guy@ Good2bSocial.com, or you can follow him on Twitter (@GuyLaw1313).

Good2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the executive committee at the firm. Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Full shownotes at Good2bSocial

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most useful content to them exactly when they need it. Full shownotes at Good2bSocial.com

At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Among the top digital marketing trends for law firms in 2018 are Paid Social, Facebook Live, Podcasting, Marketing Automation, and Semantic SEO. Full shownotes at Good2bSocial.com

Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. The running theme throughout the conversation is strategy and technology. This episode is conversation as tutorial. Check out the full shownotes at https://good2bsocial.com/

Molly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making your own precedent.  See full shownotes at https://good2bsocial.com/ 

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums and platforms, KPIs, and metrics.  Shownotes The switch from pharma to legal When moving from the pharmaceutical industry to the legal industry, there’s an obvious shift from selling goods to selling services. However, the way each industry approaches clients is significantly different. In pharma, customers are viewed in a more holistic way and marketing strategies remain similar. While in the legal industry, lawyers work with a variety of clients throughout a range of industries, making a holistic approach more difficult to implement. In some ways marketing in legal is easier than in the pharmaceutical industry, simply due to less regulations and quicker turnaround times for campaigns. The key to a successful marketing strategy is to understand the basic concepts and fundamentals of marketing that transcends industries. How does campaign development vary between industries? A lot of marketing discipline goes into campaign development. In Pharma, there is always a strategy and a brand planning process that aims to change consumer behavior. The best way to do this is to market in the best place at the best time by considering the messaging and medium appropriate for each step of the client journey. Unfortunately, legal marketers often don’t create content with this in mind which means they miss out on leads and opportune marketing moments. What can legal marketers learn from pharma? Writing in a consumer friendly way is crucial.  All humans are consumers and clear and concise communication goes a long way. Ask: What value does a piece of content bring? Is there a call to action? How does it fit into our firm’s strategy? What is our overarching goal? Law firms should focus on developing an integrated marketing strategy. Every lawyer and all content produced across the firm needs to be cohesive in order to fulfill the firm’s overarching goal. The message should be prioritized first and then the medium second. Once you know what you want to say, consider how it can be shared in a consistent manner across channels. How can you put marketing ideas into action? Legal marketers should assess existing marketing campaigns, and then understand where the gaps are.  By measuring and evaluating useful KPIs and metrics you can create strategies to improve your firm’s successes. The challenge of moving from pharma to legal The breadth of activity and the number of areas in which law firms are involved can be the biggest challenge when marketing in the legal profession. If you must strategize globally and across industries, it can be more of a challenge to implement a cohesive marketing plan for the firm. Tips on shifting into legal marketing The first step is brushing up on core marketing fundamentals. By understanding your clients’ needs and their journey, you will have the insights that allow you to best reach your target market with the right messaging, at the right time.

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content. It’s clear that clients are asking law firms to provide more value. Some law firms work hard to get clients on board, but do very little to add value through insights. But how can they provide value? An easy way is to create thoughtful, relevant content. With an understanding of what expertise you can give and the type of audience you want to share it with, law firms can build content based on what will resonate the most with clients.

Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can set up your own budget. However, the difference between Google Adwords and paid social, and in particular, paid LinkedIn, is that LinkedIn is much cheaper – as much as half the cost of pay-per-click. Some clients spend $200-$250 per month and are seeing great results. You can set your own budget and based on the results, choose to spend more or less. What is “Matched Audiences”? Matched Audiences is LinkedIn’s retargeting platform and lets you serve an advertisement for a piece of content to someone that’s already familiar with your brand. Studies have shown that people are much more likely to engage or purchase from a brand they’re already familiar with. Matched Audiences options Retarget people that have already visited your website. You do this by adding a script to your website that LinkedIn provides, and then targeting an ad to those people on LinkedIn. Upload your mailing list to LinkedIn. This action matches the email addresses that you have with the email address of LinkedIn users. So, instead of the contacts seeing your content in an email, which they’re used to, they come across it in their LinkedIn stream. Target employees of certain companies. Upload a list of companies to LinkedIn and your campaign will target individuals at that company. Get started by experimenting with tiny budgets and adjust as needed. If you want to go deeper it can get a bit more complicated so you should get some professional help. You can find helpful tips on our Good2bSocial blog.

Have you built a new website or redesigned your existing one and don’t know what to do next? In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways - content, search engine optimization (SEO), and social media - from our popular blog post: You’ve Built a Website. Now What? It starts with content Without content you can’t have a successful SEO or social media strategy. "You’ve built the Ferrari (website) and now you need the fuel (content) to make it go." But, not typical content - about the firm or the attorney, or practice area description. We’re talking about thought leadership and client-centric content that anticipates the issues and concerns your target audience has. Clients want lawyers who understand their problems, their business, and have the experience to handle their issues, and the best way to demonstrate that is with client-centric content. Instead to starting out with what you do, talk about the problems your target audience face and then show how you can help. TIP: Create content based on success stories with examples of how you’ve been able to help a client overcome a legal challenge. Why do success stories work? Because we all like stories and it’s a great way to demonstrate your legal skills and experience. Always be thinking SEO Create client-centric content that engages your potential clients while having SEO in the back of your mind, such as the keywords and key phrases that your target audience would. Use keywords in the right places and include long tail key phrases. TIP: Use Yoast SEO, a WordPress Plugin that helps you use your keywords properly in the title, body, and meta description, and optimize pages for each keyword. Social Media You can have great client-centric content on your site but if no one’s reading it, what good is it? In addition to SEO, you should use social media to help people find your content. TIP: Use paid social to increase your reach and exposure. You should also curate content and engage on the social channels. Curating content writing by others enhances your position as a thought leader and helps you build relationships with influencers and others. See: A Social Media Strategy Checklist for Law Firms. Additional takeaway Don’t forget to measure everything. Not just web analytics like page views and visitors to your site, but tracking downloads, social media posts, emails, and so on. Make sure you have the tools and KPIs in place to measure what’s working and what isn’t.

000000F0 000000EF 0000DC3C 0000DC3B 00229E24 00229E24 00007F14 00007F13 0019D353 0019D353   Guy Alvarez discovered the power of Social media very early on, and has built a business providing Social media Management to law firms and individual lawyers. Knowing his audience has helped, as he is a "recovering" attorney. Learn how his company: "Good2BSocial" has built a practice and a reputation by starting with TRUST.