Podcasts about good2bsocial

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:How Guy built a thriving digital marketing agency specifically for the legal sectorContent marketing strategies to improve client engagement and website trafficHow to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company's first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.   This year Phillip has led the team through launching the rebranded Best Law Firms® rankings independently for the first time in 13 years and through the acquisition of Good2bSocial.

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come up.

Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial, a leading law firm marketing company that helps national and international lawyers, law firms, and companies in the legal industry generate more leads and acquire new business. They offer a range of inbound marketing services such as digital strategy, social media management and monitoring, pay-per-click advertising, SEO, content marketing and content creation, email marketing, and video and podcast production. Guy began his career as a law firm associate, later joining ALM Media to build websites for some of the largest US law firms. After ALM, he honed his skills while running KPMG's global digital marketing group.  Guy is a leading consultant in the fields of technology, marketing, and business development, specifically for the legal industry. As Co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together experts in the field, including Reid Hoffman, Co-founder of LinkedIn. As an early adopter of social media, Guy understands how valuable it can be for business development and is on a mission to show others the benefits. In this episode… Social media is one of the best ways to establish credibility, connect with potential clients and partners, and develop your business. Especially since the pandemic, the digital world has evolved and become a necessary component of a thriving business. But social media remains a mystery to many lawyers.  Guy Alvarez is here to demystify social media for lawyers and share the best practices to grow online — even if you're inexperienced. In order for social media to work for you, Guy says you need to be client-centric. Instead of posting about your big win or the article you were just featured in, lead with valuable information that your clients would want to hear. When you create client-centric content, you'll be able to demonstrate your knowledge and experience, stay top of mind with your network, and strategically grow your network (and your business).  In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Guy Alvarez, the Founder and Chief Engagement Officer of Good2BSocial. Guy talks about the benefits of building your social media presence, the big mistakes lawyers make on social media, and his advice for sharing content on different platforms.

Rachel and Jessica meet with Guy Alvarez, founder and CEO of Good2BSocial, to review legal marketing budget changes since the beginning of the COVID-19 pandemic. Check out Guy Alvarez's podcast, Legal Marketing 2.0 Follow The National Law Review on our channels: Facebook Twitter LinkedIn Youtube Interested in publishing or advertising with us? Contact us at info@natlawreview.com

Leslie Richards goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it effectively. Learn More Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney, is one of the leading consultants in the fields of technology and digital marketing in the legal industry. Guy has advised Fortune 1000 companies and AmLaw 100 law firms on all aspects of digital marketing.

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform.  Unlike most Legal Marketing 2.0 Podcast episodes, this show’s guest hosts the show. Leia talks with Guy about Good2bSocial’s experience using HubSpot, and how the platform has skyrocketed the agency's growth. Here are the show notes.

On this week’s episode of Humanize Your Workplace, we are joined by Susan Freeman. Susan’s goal is to help women in business communicate effectively with the world -- and to help men communicate effectively with women in business! Susan’s passion for helping women succeed is long-standing. She co-founded “Women’s Business Connection” in Massachusetts and “Girl Power”. She has also taught “Girls in Politics,” a program created to introduce girls to politics, policy, and the branches of government. Her enthusiasm for the benefits of building meaningful relationships has made her a great connector. She helps professionals communicate effectively in order to develop new business. She trains professionals to use client-centric insights to assess needs and identify solutions that meet strategic goals. Susan has worked with some of the most prestigious law firms and financial services institutions in the world. Susan is the co-author of the book, “THE ULTIMATE WOMEN ASSOCIATES’ LAW FIRM MARKETING CHECKLIST.” She has been published in California Lawyers Association and “The Art & Science of Persuasion” for “Legal Business World.” Susan has been a podcast guest on many shows, including Scott Love’s “Partner Podcast,” Good2bSocial’s “Legal Marketing 2.0,” “The Corporate Career Challenge” and the “Ellevate Podcast.” Susan also published an article in Rainmaker VT, “Good Questions Are More Powerful Than Any Answers.” Susan was graduated with honors from Hawaii Pacific University with a Master of Arts degree in Communication and she was graduated from Louisiana State University with a Bachelor of Arts degree in both Political Science and Journalism, with a minor in Marketing. She also studied Marketing at Northeastern University in Boston. We chat about: How men and women communicate differently How women can combat bias Action steps for men and women to take together in the workplace to help one another advance --- Send in a voice message: https://anchor.fm/alissa-carpenter/message

Today on our podcast, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate.

Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews. Full show notes at Good2bSocial.com/podcast

A year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the relationships we've gained, and the interest it has spurred in our services, including podcast production. We've used the occasion of our one-year anniversary - and 50th episode - to do a retrospective and highlight some of our most popular episodes and some of our favorites - the ones that sparked conversations. Thank you for being on the journey with us and stay tuned for more in the coming year as we pursue our goal of bringing you relevant, useful, actionable content. Full show notes at Good2bSocial.com/Podcasts

Eric Fletcher is a former law firm Chief Marketing Officer (CMO), author of a super useful blog, Marketing Brain Fodder, and a wonderfully inspiring TED Talk. Eric discusses leadership – what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Full shownotes at Good2bSocial.com/Podcast

Kevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Full show notes at Good2bSocial.com

How do you create client loyalty? One North’s John Simpson joins Good2bSocial’s Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Full shownotes at Good2bSocial.com

HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion of the different marketing stages and analytics.  Lawyers and legal marketers will get a lot of use from this episode not just about marketing, but also business development and client retention. Full shownotes at Good2bSocial.com

Guy Alvarez, recovering attorney and Founder and Chief Engagement Officer of Good2bSocial, a full service digital marketing and social media consulting agency, provides a brief overview of effective social marketing strategies in the “legal” niche market. Good2bSocial's clients include some of the largest law firms in the world, as well as consumer-focused law firms, ad agencies for clients with law-associated interests, and other professional services companies. Guy can be reached on his company website: https://good2bsocial.com/, by email at: Guy@ Good2bSocial.com, or you can follow him on Twitter (@GuyLaw1313).

Good2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the executive committee at the firm. Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Full shownotes at Good2bSocial

Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path. Full shownotes at Good2bSocial.com

Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships. We discuss how to figure out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? Give first. Mention other people first. “Like” other people first. Share their content first. Promote other people first. Listen first. When you give first and give freely, then you’re more likely to create deeper, lasting relationships. Full shownotes available at Good2bSocial.com

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most useful content to them exactly when they need it. Full shownotes at Good2bSocial.com

Learning to market your firm well can seem overwhelming, but there are ways that you can sell yourself without wasting your time and energy. In this report from On The Road, host Heidi Alexander talks to Tim Baran and Julie Tolek about tips lawyers can use if they’re serious about making their marketing matter. Some of these tips include finding your target audience and use the questions your clients are asking for content ideas. Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space. Julie Tolek is the founder of Think Pink Law, a Massachusetts Law Firm with office locations in Boston, Brookline, and Framingham.

In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each bio for search engines. Full shownotes available at Good2bSocial.com.

Is social media the new public relations? I posed this question to Ryan King the ‎Director of Communications at the law firm of ‎Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Among the takeaways: If you pursue social and/or PR as a marketing strategy, do one thing well and build from there. Even if you are really mature in this area, it’s still like drinking from a fire hose because there is simply so much out there in terms of helpful content, channels, publications, influencers, and the like. Full shownotes at Good2bSocial.

At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Among the top digital marketing trends for law firms in 2018 are Paid Social, Facebook Live, Podcasting, Marketing Automation, and Semantic SEO. Full shownotes at Good2bSocial.com

Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. The running theme throughout the conversation is strategy and technology. This episode is conversation as tutorial. Check out the full shownotes at https://good2bsocial.com/

In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Full shownotes at Good2bSocial.com.

In the rapidly evolving practice of law, traditional ways of law school and law firm training are not in sync with what lawyers need. It’s misaligned with the efficiency that the market now demands. It’s not good for the lawyers and it’s not good for clients. In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to innovate. Full shownotes at Good2bSocial.com

We’re operating in a digital world where clients have so many ways to engage, which is why marketing teams needs somebody to manage the technology that’s available. In this episode Jacqueline Madarang, senior marketing technology manager at Bradley, an Am Law 200 firm, provides insight and offers tips on marketing technology for law firms. See expanded shownotes at Good2bSocial.com

Baker McKenzie’s Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took the top Facebook spot in Good2bSocial's 2017 Social Law Firm Index. Erin and Will talk about the content sharing checklist they shared with us, and offer insight into how social and digital media should fit into your overall marketing and communications efforts, along with their approach to analytics.  For more, see shownotes at: https://good2bsocial.com/category/podcast/ 

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums and platforms, KPIs, and metrics.  Shownotes The switch from pharma to legal When moving from the pharmaceutical industry to the legal industry, there’s an obvious shift from selling goods to selling services. However, the way each industry approaches clients is significantly different. In pharma, customers are viewed in a more holistic way and marketing strategies remain similar. While in the legal industry, lawyers work with a variety of clients throughout a range of industries, making a holistic approach more difficult to implement. In some ways marketing in legal is easier than in the pharmaceutical industry, simply due to less regulations and quicker turnaround times for campaigns. The key to a successful marketing strategy is to understand the basic concepts and fundamentals of marketing that transcends industries. How does campaign development vary between industries? A lot of marketing discipline goes into campaign development. In Pharma, there is always a strategy and a brand planning process that aims to change consumer behavior. The best way to do this is to market in the best place at the best time by considering the messaging and medium appropriate for each step of the client journey. Unfortunately, legal marketers often don’t create content with this in mind which means they miss out on leads and opportune marketing moments. What can legal marketers learn from pharma? Writing in a consumer friendly way is crucial.  All humans are consumers and clear and concise communication goes a long way. Ask: What value does a piece of content bring? Is there a call to action? How does it fit into our firm’s strategy? What is our overarching goal? Law firms should focus on developing an integrated marketing strategy. Every lawyer and all content produced across the firm needs to be cohesive in order to fulfill the firm’s overarching goal. The message should be prioritized first and then the medium second. Once you know what you want to say, consider how it can be shared in a consistent manner across channels. How can you put marketing ideas into action? Legal marketers should assess existing marketing campaigns, and then understand where the gaps are.  By measuring and evaluating useful KPIs and metrics you can create strategies to improve your firm’s successes. The challenge of moving from pharma to legal The breadth of activity and the number of areas in which law firms are involved can be the biggest challenge when marketing in the legal profession. If you must strategize globally and across industries, it can be more of a challenge to implement a cohesive marketing plan for the firm. Tips on shifting into legal marketing The first step is brushing up on core marketing fundamentals. By understanding your clients’ needs and their journey, you will have the insights that allow you to best reach your target market with the right messaging, at the right time.

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content. It’s clear that clients are asking law firms to provide more value. Some law firms work hard to get clients on board, but do very little to add value through insights. But how can they provide value? An easy way is to create thoughtful, relevant content. With an understanding of what expertise you can give and the type of audience you want to share it with, law firms can build content based on what will resonate the most with clients.

The Evolution of The Social Law Firm Index The first Social Law Firm index was published in 2014 in partnership with Above the Law. The goal was to review and rank top law firms’ social media efforts. Through the years the report expanded from ranking the Am Law 50 firms to the Am Law 100 and the 2017 Social Law Firm Index expanded to include all AmLaw 200 firms for the first time. Our annual report not only doubled in size this year, but also added an SEO category in addition to the social media and thought leadership rankings. Social media is just one of the channels where your clients can search and find your content, search engines are also a major source which is why this year’s report includes this category. As the digital marketing landscape is constantly evolving, so is The Social Law Firm Index. Each year the algorithm is adjusted to reflect changes in social media, marketing technologies, and overall best practices. The Methodology Upon reading the result of the report some firms wonder why their ranking fell from the previous year or why they didn’t rank well at all. In general, other firms are trying just as hard and a poor ranking doesn’t mean you’re doing something wrong, other firms are just doing better. We collect data and measure analytics March through June which means this report is a snapshot rather than a full year analysis. A variety of measurement tools along with Good2bSocial’s proprietary algorithm generates the scores which we then rank. Thought Leadership: You can’t have a successful social media or SEO strategy without content. In the Thought Leadership category we rank firms based on whether or not they are creating client-centric, engaging content on a consistent basis. Client-centric content is not self promotional, but instead anticipates what your target audience is interested in and provides relevant, educational insights. A lot of firms are already providing this in the form of blogs, but some are in PDF format or buried deep within their site. Other firms rely solely on client alerts to share their content, meaning it doesn’t reach potential clients. Firms that topped this category make a commitment to a variety of quality content that is easily consumed and accessed. LinkedIn When looking at law firms’ LinkedIn profiles we measured the frequency of thought leadership content and use of best practices. We took the number of followers into consideration, but just as importantly, we looked at engaging visuals, curated content, and showcase pages to highlight firm practice areas. Twitter In the Twitter category we measured ratios such as tweets to retweets, tweets to likes, and followers to following, We also looked for best practices like use of hashtags, content curation, and frequency of original tweets. Facebook Facebook is the largest social network, but some firms don’t focus on it. For corporate firms the platform is best used as a recruiting tool or a channel to demonstrate corporate culture and community involvements. In The Social Law Firm Index we analyzed how firms were using Facebook and if they used features like groups and Facebook Live which can increase engagement. SEO SEO was a new category for the 2017 report. To rank law firms on their SEO efforts, we looked at off-page optimization and domain authority. In the future, The Social Law Firm Index aims to include a more in depth SEO analysis. How Can a Firm Improve? After downloading this year’s report, you may question how your law firm can improve their digital marketing efforts. A digital audit can help firms evaluate their social media and SEO practices. Reviewing top firms digital marketing strategies can help you understand how they ranked and how you can implement similar best practices. Download the 2017 Social Law Firm Index

Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can set up your own budget. However, the difference between Google Adwords and paid social, and in particular, paid LinkedIn, is that LinkedIn is much cheaper – as much as half the cost of pay-per-click. Some clients spend $200-$250 per month and are seeing great results. You can set your own budget and based on the results, choose to spend more or less. What is “Matched Audiences”? Matched Audiences is LinkedIn’s retargeting platform and lets you serve an advertisement for a piece of content to someone that’s already familiar with your brand. Studies have shown that people are much more likely to engage or purchase from a brand they’re already familiar with. Matched Audiences options Retarget people that have already visited your website. You do this by adding a script to your website that LinkedIn provides, and then targeting an ad to those people on LinkedIn. Upload your mailing list to LinkedIn. This action matches the email addresses that you have with the email address of LinkedIn users. So, instead of the contacts seeing your content in an email, which they’re used to, they come across it in their LinkedIn stream. Target employees of certain companies. Upload a list of companies to LinkedIn and your campaign will target individuals at that company. Get started by experimenting with tiny budgets and adjust as needed. If you want to go deeper it can get a bit more complicated so you should get some professional help. You can find helpful tips on our Good2bSocial blog.

Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows advertisers to place ads anywhere they are willing to pay to position them. It enables law firms to gain qualified leads by high placement on the search results page. The platform works on a market principle. In other words, what you pay is based on what the market will allow - more competitive keywords requires higher bids. Google will give you a Quality Score based on an algorithm that looks at the relevance between the keywords you’re bidding on, the ad you wish to show, and the landing page you’re trying to send people to. The lower your Quality Score, the more you pay to rank. If you’re able to increase your Quality Score, your cost per click will be lower. When you start bidding, see where you’re positioned in comparison to others. Then, you can raise your bid incrementally until you’re in the position you want to be in. The key elements of your Google AdWords campaign Ads that reflect your law firm Individual landing pages for each ad Keywords Four types of keyword match: 1. Exact match - searcher must type exact key phrase for ad to show in search 2. Phrase match - searcher must type the entire phrase, but can include additional words 3. Modified broad match - searcher can search any of the part of the key phrase in any any order and the ad will show up 4. Broad match - searcher can type key phrase in any order and google will determine and allow for substitution words What are ad extensions and do they make sense for lawyers? Ad extensions are additional links or information you can include with your ads; this can be hit or miss for lead generation. Whether or not ad extensions are appropriate should be determined on a case by case basis as it may be effective for some law firms and not others. How do you track conversions? Tracking is essential in order to understand what is working for your law firm and what isn’t. AdWords is exceptional at tracking anything with a page via a cookie based tracking code, but lacks in ability when it comes to phone tracking. This is why a combination of AdWords and third party phone tracking services may be best. Takeaway Google AdWords can be a reasonable cost for advertising as it is priced based on the level of competition for your keywords. Unlike other SEO strategies that can take months for significant results to be seen, a firm can tell if AdWords is working after about a week. This is why Alan recommends companies experiment with the bidding and ranking process to see if it proves to be an effective way for your law firm to generate leads. This week's guest, Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com, Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients.

Podcast shownotes The conversation and effort around SEO has been about how to optimize your site, get inbound links and the technical aspects. But increasingly the importance of local SEO has taken center stage. What is local SEO? In a nutshell, local SEO tailors web results to your geographic area. A customization based on where you are in the world. It’s important because typical search isn’t for a specific lawyer, it’s for the type of lawyer you’re looking for or problem you’re trying to solve. Google can take that search data along with your location and give you results that matter to you. If you’re on the East Coast there’s no point in getting results for firms based in San Francisco.  What factors go into optimizing for local SEO? 1. Consistency of information in directories is the most important first step - Name, Address and Phone Number (NAP) should be consistent across the 100+ directories that search engines crawl. Tools such as Yext can help, especially if a firm moves offices or changes phone numbers or other contact information. 2. Reviews - Google and other search engines want to provide the person who’s searching with the best options and having a good review helps.  What are Knowledge Cards in Google search results? Knowledge Cards appear on the right in search results with the firm’s logo, address, phone number, short description of services, and other information. To optimize for Knowledge Cards, you must claim your business so you’re the sole source of information. It’s important to have control over your listing. What about law firms with a national or global presence? When someone discovers a firm with a national presence they probably want to have a meeting in the office closest to them. Local SEO will return results based on location of the office in that person's area. Our guest, Aaron Shepard, is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for various clients. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He then worked at a top political campaign consulting firm, winning a New York State Assembly race and running several grassroots campaigns. He then returned to Good2bSocial to put his skills to work for the legal industry. Twitter: @AaronG2BS

000000F0 000000EF 0000DC3C 0000DC3B 00229E24 00229E24 00007F14 00007F13 0019D353 0019D353   Guy Alvarez discovered the power of Social media very early on, and has built a business providing Social media Management to law firms and individual lawyers. Knowing his audience has helped, as he is a "recovering" attorney. Learn how his company: "Good2BSocial" has built a practice and a reputation by starting with TRUST. 

Hosts Guy Alvarez and Tim Baran of Good2bSocial discuss marketing in the legal profession and why they're launching the Legal Marketing 2.0 podcast.

You became a lawyer to practice law, not to write a blog about law. Blogging, however, is an important tool when marketing your firm. So how, as a lawyer, can you make this process more manageable? In this report from On The Road, host Lee Rawles talks to Tim Baran of Good2bSocial about essential DIY tools to market your legal practice. Because of the importance of content to email marketing, blogs and email campaigns may get your firm the attention it deserves (so you can practice more law). Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space. He has a history as content marketer from Rocket Matter.