POPULARITY
Clarity + the Power of Reframing with Tim Brownson In today's episode we go deep with Tim Brownson on why reframing is the skill you have to learn to deal with the ups and downs of business. Tim's book is all about getting clear on your values and how to funnel that back into growing a successful business. You need to hear this. Tim's website - https://thefullybookedcoach.com/ Tim's book - the Clarity Method - Tim Brownson https://www.amazon.com/Clarity-Method-Motivates-Clients-Colleagues-ebook/dp/B07RW6784P Tim's Recommended Books This is Marketing - Seth Godin https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0241370140/ Heroin Diaries - Nikki Sixx https://www.amazon.com/Heroin-Diaries-Year-Anniversary-Shattered/dp/1501187546 And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading and get your book list.
Te faço ler muito mais:
This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know. Special Thanks to our sponsors!Eight Sleep:This episode is brought to you by Eight Sleep. Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. I HAVE A BIG ANNOUNCEMENT — CHOOSE YOUR FORM — THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! If you sleep with someone every night like I do, you would normally have to compromise with your partner on temperature… But not with Eight Sleep. The Pod is the only sleep technology that dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the pod, you can start sleeping as cool as 55°F or as hot as 110°F. You control everything with an app on your phone and it's really easy. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, up to 32% improvement in sleep quality, and up to 34% more deep sleep. The new Pod 3 enables more accurate sleep and health tracking with double the amount of sensors, delivering you the best sleep experience on Earth. The Pod is not magic, but it feels like it. Go to https://eightsleep.com/BRY to start sleeping cool this Summer and save {a lot with my special code}. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. I highly recommend it.Vimeo: This episode is brought to by Vimeo…I've been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:It's a place for me to upload videos with a password for my clients to be able to review and download the work I'm doing for them. There's no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.I use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don't get distracted and go down the rabbit hole watching someone else's stuff. What you may not know is that Vimeo can be used if you're in HR to put all your on-boarding videos in one place.. you could do the same if you teach a course…put your vids behind a paywall and charge for it.Need a videographer, Creative director or editor? Vimeo let's you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what's possible! WeWork:I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
Here are some of my fave books, poddys and people to get good info from: Books: Passion Purpose Profit - Fiona Killackey Atomic Habits - James Clear This is Marketing - Seth Godin (on audio) Unleash the Power Within - Tony Robbins (on audio) Pods: 31 Minute The Rebecca Haydon SHow Diary of a CEO Social Media Marketing Social Media Marketing School The Mindset Mentor The Flower Podcast Rich Roll Andrew Huberman Gary Vee Tony Robbins
Happy Holidays! Bringing you a special bonus today in the form of one of our most listened-to episodes: This is Marketing featuring Seth Godin No matter what your product or service, Seth Godin has tremendous insight on reframing your sales and marketing approach to grow your business. As an Entrepreneur, best-selling author, and speaker, Seth focuses on everything from effective marketing and leadership, to the spread of ideas and changing everything. You're gonna learn a ton on this episode with Seth Godin. Listen to this episode and discover:
Have you ever wanted to start a business, or something new in your life and couldn't because you just felt overwhelmed by it all? In this episode, The Flower Momma interview's Victoria Marcouiller about her company, Brandwell. She is a strong, independent business owner. But she isn't just that, Victoria is a Self Starter, Wife, Designer, Mompreneur, Flower lover and good friend of Jenny's. She started Brandwell from the ground up. In this episode, we are going to learn the trials and errors of starting a business. As well as the fun, exciting processes, and the not so fun long nights, tears and wrong turns. Join Jenny and Victoria for a real chat about grinding hard, giving up some of the best things in your life to do some of the hardest, and Victoria's approach to success that payed off in the end. Victoria teaches us tools to understand how to give ourselves grace for not being "super woman" in every aspect of our lives. She teaches us how to outsource and be okay with it! If you ever wanted to start branding yourself and become a bad a** business woman, you do not want to miss this episode. Pay close attention…. There might be a lil' surprise for you at the end of the cast! And remember, it's never to late to chase your dreams!! Get after the rest of your day Momma's, and start taking your life in your own hands! Victoria's Favorite Book: This is Marketing Seth Godin Victorias website: https://www.brandwelldesigns.com Victorias Podcast: https://podcasts.apple.com/us/podcast/the-brandwell-podcast/id1536507669 Victoria's podcast with Jenny: https://podcasts.apple.com/us/podcast/hiring-as-a-young-entrepreneur-with-jenny-lee-hines/id1536507669?i=1000508445276 Instagram: https://www.instagram.com/brandwelldesigns/ https://www.instagram.com/jamesonsflowers/ https://instagram.com/theflowermommapodcast?igshid=5qvr17itdyxb Jenny's Bouquet Box: https://jamesonsflowers.com/products/jennys-bouquet-box
Travis started Tribevest after a terrible experience trying to get into real estate investment with his brothers. As a result he harnessed his expertise in FinTech from Jack Henry and Financial Leadership to help others avoid the same pain. Travis is leading Tribevest to solve the financial collaboration problem and evolve as the problems of our users do Learn How to Get Started in Real Estate? Go to www.Dwellynn.com/mft SUBSCRIBE and LEAVE US A REVIEW on iTunes: http://getpodcast.reviews/id/1256786108 Get your free book: www.audibletrial.com/dwellynn Contact GUESTNAME: Travis Smith Contact: https://www.tribevest.com/team Content mentioned: This is Marketing: Seth Godin https://www.amazon.com/This-Is-Marketing-Seth-Godin-audiobook/dp/B07DKN7DG2/ref=sr_1_1?crid=2HUTK84EJIKG2&dchild=1&keywords=this+is+marketing+seth+godin&qid=1599693137&s=books&sprefix=this+is+mar%2Caps%2C185&sr=1-1 Follow Ola [www.instagram.com/oladantis] @OlaDantis for all other social media Send me a DM when you follow so I can say hi! www.InvestWithOla.com
How do we seize rare opportunities around us and take risks on ourselves that lead to transformational change?My guest for this episode is Jai Long. He is a world-renowned wedding photographer, creative educator, podcaster and entrepreneur. Has been acknowledged for his captivating shots by Rangefinder and Capture Magazine, presented at prominent photography conferences in Europe and USA. Jai didn't see success from a young age. He's had his battles with failure. Yet he found his way into a truly rewarding and fulfilling career fueled by his determination to see an opportunity, take big risks and build a life that is unapologetically his own. He's one inspiring individual to follow and I'm so glad we get the privilege to learn from him in this episode. You will learn:How to change your life and pursue your dreams against all oddsHow to see opportunity in all circumstances and takes big risksWhat's the worst that could happen and reshape your career pathEntrepreneurship, education and investing in yourself The importance of your mindset and mental healthQuotes"If you want something, learn how to give up what you have. People that hoard things and try and get things for themselves. They don't get anything, but the people that give it all comes back around."If i don't try I'm already failing. Without finding out if something is going to fail you are doing more harm than failing.People are scared of transformation. Links & Resources:Jai https://jailong.co/https://www.instagram.com/jailong.coFor Jai Long's Six Figure Business Map and to get the early bird price: https://learn.jailong.co/a/30541/B2zAvwFZFollow Kurt Bingham on Instagram https://www.instagram.com/kurtbinghamBook MentionsThink & Grow Rich - Napolean HillThis is Marketing - Seth Godin
Oggi ti parlo di quelli che, per me, sono attualmente i 5 migliori libri di marketing ⤵️
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
Marketing is ultimately built on one thing: T____. No T____ = No Sales. So how do we build T___ in today's digital world? In Permission Marketing, Seth Godin explains this fundamental marketing principle. Get the Full Clickable Mindmap of this book for Free: https://utm.io/uotK Top 10 Marketing Books: https://utm.io/uotJ Top 10 Business Books: https://utm.io/uqlG
Are you so focused on running a successful business that you aren't creating any personal projects that fuel your passion?In episode 393 of the Bokeh Podcast, Emma O'Brien joins us to share how personal projects can also benefit and build your business. Listen in as she describes how her passions have grown her business, along with where to start with planning your next personal project.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Brand Position: Portraiture for People Who’s Dogs are Family (:49)Customer Experience: Taking the time to understand what a client wants from a shoot, deliver it with bells on, and make sure your client is the center of attention. (3:45)Outsourcing and Delegation: Editing and newsletter marketing (7:34)Inspiration: Art galleries (12:22)Book Recommendations: The Artist’s Way by Julie Cameron (14:19)Emma’s Personal Projects: (18:52)Vegans of South AfricaRescued Farm AnimalsThe Black SeriesHow Passion Projects Effect the Growth of Business (23:14)The Impact of Work Going Viral (29:32)Successful Personal Projects: ()1. It needs to be authentic2. Make a body of work that sits as a coherent series3. Self promoteLinksfacebook.com/emmaobrienphotosfacebook.com/mentoringforcreativesinstagram.com/emmaobrienphotoemmaobrien.commentoringforcreatives.comemmaobrien.com/black-rescue-seriested.com/talks/emma_o_brien_the_creative_magic_of_black_dogsboredpanda.com/black-shelter-dogs-and-cats-portrait-photography-emma-obrienemmaobrien.com/the-farm-seriesThis is Marketing - Seth Godin - bit.ly/bp-thisismarketing See acast.com/privacy for privacy and opt-out information.
Marketing não é só divulgação, barulho e anúncio patrocinado.Está na hora de sair do carrossel das redes sociais que gira cada dia mais rápido, mas não chega a lugar algum. Que tal parar de buscar atalhos e começar a insistir em um caminho longo e viável?...- Faça parte da TRIBO DE APOIADORES do ResumoCast e nos ajude a deixar um legado para a nação de empreendedores brasileiros: https://www.resumocast.com.br/apoiase- Compre o livro na Amazon: https://amzn.to/36pyTpLQuer pesquisar e compartilhar ESTALOS sobre livros para empreendedores? Conheça o melhor ranking sobre livros de negócios da língua Portuguesa.https://www.resumocast.com.br/RANKING
Marketing não é só divulgação, barulho e anúncio patrocinado.Está na hora de sair do carrossel das redes sociais que gira cada dia mais rápido, mas não chega a lugar algum. Que tal parar de buscar atalhos e começar a insistir em um caminho longo e viável?...- Faça parte da TRIBO DE APOIADORES do ResumoCast e nos ajude a deixar um legado para a nação de empreendedores brasileiros: https://www.resumocast.com.br/apoiase- Compre o livro na Amazon: https://amzn.to/36pyTpLQuer pesquisar e compartilhar ESTALOS sobre livros para empreendedores? Conheça o melhor ranking sobre livros de negócios da língua Portuguesa.https://www.resumocast.com.br/RANKING
Beto López, Publicidad, Marketing y Emprendimiento / Marca Emprende
Esto es Marketing / This is Marketing (Seth Godin) por Beto López El crear un anuncio para alcanzar a las masas ya dejó de ser efectivo. Existe una nueva forma de hacer marketing, un nuevo marketing, un marketing 2019 si lo quieres ver así, una nueva forma de alinearte con tus futuros clientes, una nueva forma de comunicarte y de satisfacer sus necesidades --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/beto-lopez/message
A Podcast by Tessy Antony De Nassau. Frank Floessel is a serial entrepreneur and investor. He holds a master degree in electrical engineering from the Swiss Federal Institute of Technology (ETH) in Zurich, where he cofounded his first venture, a student run Junior Enterprise. After graduating he started his next company, a Swiss-based human resource and customer care company with 600 employees. After hiring a CEO in 2013 he spent time investing and exploring in the Swiss Fintech industry until, in 2015, he exited his company after 17 years.Following the exit, Frank joined the family office network AskTheCircleas partner and CEO until December 2017. Currently he is working on automated trading algorithms for crypto currencies and is raising capital for his hedge fund. This is Marketing - Seth Godin :https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=asc_df_0241370140/?tag=googshopuk-21&linkCode=df0&hvadid=310737150369&hvpos=1o1&hvnetw=g&hvrand=5874294122377230365&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006886&hvtargid=pla-551765662034&psc=1&th=1&psc=1 Imperial College London: https://www.imperial.ac.uk/
Ambitious Soul Masterclass Early Bird Pricing is now OPEN for Enrollment! https://ambitioussoul.co/coaching There are 10 spots available the price goes up February 10th Click here to book YOUR free 15 min discovery call to see if the Masterclass is for you https://ambitioussoul.co/contact Resources Mentioned - This is Marketing - Seth Godin https://amzn.to/36uju6i Ways to Connect with Me:www.ambitioussoul.co Get on the Soul Squad Newsletter List & Get Inspiration in Your Inbox:https://ambitioussoul.co/soul-squad Instagram@christylepleyhttps://www.instagram.com/christylepley/ @ambitioussoulpodcasthttps://www.instagram.com/ambitioussoulpodcast/ AND Don't Forget to Subscribe on iTunes to get Next Week's Episode!
Marketing Study Lab Helping You Pass Marketing Qualifications
Joe Glover https://themarketingmeetup.com https://www.linkedin.com/in/josepheglover/ Books:This is Marketing – Seth Godin: https://amzn.to/39J3Dn5 Alchemy – Rory Sutherland: https://amzn.to/2QusDXO Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Intro Networking and events can be both difficult to arrange and for some, even harder to attend and get value out of them. So it’s time to meet Joe Glover, the Found of The Marketing Meetup, a community where marketers listen, learn, meet and share knowledge through events and workshops. The Marketing Meetup was created only four years ago and now has a community of over 11,000 people in the UK and US, with nearly 150 events during 2019. Before we get into how to get the best out of an event or even put one on yourself, I thought this would be the opportune time to ask that most important of questions, Joe, what is your favourite type of mic – Handheld, Lapel or ‘and the mechanics’? Takeaways - Joe kindly went through what is needed to get the best out of an event both arranging one and going to one. Firstly, arranging: - Find a venue, make it decent and one you can work with and alongside - Food, you don’t have to do the standard, be different, but offer something people want - Speakers, you won’t be short of people who want to speak but a good tip is to ask those you, yourself actually want to learn from - And finally, the Marketing, don’t forget that! Know your audience and make it easy to sign up Secondly, of you’re going to an event, remember the three Marketing Meetup mantras: - Listen - Say hello - Be positively lovely And if you see me or Joe, do the last two and we’ll more than happily do the first one! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
When you start and grow your personal brand...doesn't that mean you do everything? After all, it's personal, you need to have your hands in everything and know how to do everything, right? Intuitively...you may think so. But growing your personal brand isn't any different when it comes to recognizing the importance of seeing your brand as a business. Like any small business, you need to create systems and processes in order to incorporate efficiencies and set you up to scale. When you listen to this week's episode, you'll see how I fell into the “it's my personal brand, I better do everything” trap. Hear how I was shaken out of this mindset after a conversation with Brandy from my team. For all practical purposes, when you first begin your personal brand or even any small service-based business, you aren't in the position of hiring anyone. You turn to Google to search what you need to do. There's nothing wrong with that. Everything you need to know to start and grow your online business is out there for free with a Google search. You can start out that way. But to leverage your time, you will begin to save up and invest in training and coaching to accelerate your learning curve. You begin to invest in seminars and conferences to be surrounded by like-minded individuals, to learn from each other, and to be inspired and motivated to keep going. You invest to hire your first virtual assistant to help you fill in the gaps of doing the tasks that are repetitive so you stay focused on your message and your followers and clients. I think it's important to learn enough about systems or the tech tools out there and available to help you be more efficient. By learning the basics of at a minimum their capabilities and most likely going through the motions of using the tool, like MailChimp, WordPress, or ClickFunnels, you can better plan, strategize, and delegate. You should be in control over what strategies you want to implement and how you want your brand to be represented. If you're lost as what to do, that's ok to get help. Coaching and online courses are a great investment to accelerate your progress and understanding of the particular struggles you're having. It is up to you to implement what you've learned and had the dedication to follow-through with the investment of time and money involved. Without follow through of implementation, nothing changes. Additional Resources: GaylaScrivener.com/webinar Scrivener Solutions Click Funnels MailChimp Thinkific This is Marketing | Seth Godin
She Thinks Big - Women Entrepreneurs Doing Good in the World
I wanted to start the year off with top five books and reviews from 2019, but I couldn't help myself and I got to at least nine. There were so many great reads that I got through this year. I hope you find something to enjoy that will potentially contribute to your own inside transformation. And by proxy, contribute to the transformation of your business, and lead to you living a whole and beautiful life. Here’s my 9 best reads from 2019: This is Marketing - Seth Godin https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ Million Dollar Consulting - Alan Weiss https://alanweiss.com/shop/books/paperback/million-dollar-consulting/ How Women Rise - Sally Helgesen and Marshall Goldsmith http://www.howwomenrise.com/ The Pumpkin Plan - Mike Michalowicz https://pumpkinplanyourbiz.com/book/ The Soul of Money - Lynne Twist https://soulofmoney.org/ Overcoming Underearning - Barbara Stanny https://www.barbara-huson.com/books-products/ You are a Badass at Making Money - Jen Sincero https://jensincero.com/shop/ Boundaries - Cloud & Townsend https://www.amazon.com/Boundaries-Updated-Expanded-When-Control/dp/0310351804/ The Gifts of Imperfection - Brene Brown https://brenebrown.com/books-audio/ Download ebook “6 Easy Steps to Double Your Revenue” https://shethinksbigcoaching.com/download-double-your-revenue Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/
Interviewing New York Times best-selling author and marketing guru, Seth Godin, possibly the biggest marketer of all time. It's a conversation about positive impact, how to make a difference, making important things happen, and doing the work that matters. A 35 minutes interview where Seth Godin talks about marketing, respect, change, leadership and disruption, he also talks about the altMBA, The Marketing Seminar, This is Marketing and What do you do when is your turn, and his work and lifestyl
This Is Marketing - by Seth Godin 'You can't be seen until you learn to see' Seth Godin is a marketing guru, and this book represents the culmination of decades upon decades of marketing lessons and advice. You won't find any scripts or templates, and you won't find anything scammy or short-term. This book is all about empathy, understanding and being a human (not typical advice you hear in most marketing books, but vital words of wisdom to consider before starting your next project). Get your 7 day free trial with Blinkist: Www.blinkist.com/whatyouwilllearn Check out top 50: www.whatyouwilllearn.com Grab a copy of the book here: https://www.bookdepository.com/This-is-Marketing-Seth-Godin/9780241370148/?a_aid=adamsbooks
Does your client experience suffer from slow turnaround time?In episode 241 of the Bokeh Podcast, Caitlin & Luke Bachtold share how they manage to deliver client galleries to clients in just over a week after their weddings. Listen in as they share the benefits of outsourcing, and what their full workflow looks like from the wedding to the final delivery!The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Technique for Time: Get you day started really early.Book Recommendation:The BibleLuke: This is Marketing Seth Godin -bit.ly/bp-sg-marketingCaitlin: Worth Every Penny by Erin Verbeck & Sarah Petty- bit.ly/bp-everypennyThe Lesson:Caitlin: It’s about the people you’re photographing, not just the craft.Luke: Always keep learning; don’t stay on cruise control.Brand Position: A husband and wife photography and videography team loving and serving couples.The Gear Bag:Canon 5D Mark IVSony A7 IIIWalkie Talkies: bit.ly/bp-walkietalkieThe Post Production Workflow:Saturday- Shoot the WeddingSunday- Day OffMonday- Luke Culls the Wedding with No Distractions in Photomechanic- Caitlin Adds to a Lightroom Catalog and Edits 100 Photos for the Blog and for Reference for Editors- Caitlin Uploads the Edited Photos to an Online Gallery to send to their Virtual Assistant- Caitlin Downloads the Images and Uses Blog Stomp to Prep for Blogging, Creates Vendor Credit Links, and Drafts the Blog PostTuesday- Caitlin Reviews the Draft and Adds Content About the Wedding Day- Luke Sends the Lightroom Catalog to Photographer’s EditFriday- Images Arrive Back from Photographer’s EditMonday - Caitlin Uploads Images to Gallery and Send to Client- Virtual Assistant Delivers Images to VendorsTips for Faster Culling:- Do It As Soon As Possible- Don’t Get Emotionally Attached to the Photos- Pick Instead of DeleteWhy a Faster Turnaround Time?It provides less liability for your business - the shorter the amount of time that the images are in your hands, the less likely something will happen to them.Backups:- Harddrive- NAS - Cloud Based Storage (Used only to access image on the go as needed)- External Harddrive in a Fireproof Safe- Online Gallery SystemLinks:caitlinandluke.cominstagram.com/caitlinandlukephotocaitlinandluke.com/educationfacebook.com/groups/CLbusinessgrowthZig Zigler: ziglar.comSara Petty's Episode: bit.ly/bp-38 See acast.com/privacy for privacy and opt-out information.
Greg Bunch is the owner of Aspen Auto Clinic, a five-location automotive and service business in Colorado. Greg started his passion for cars at 15 when he began rebuilding a 1966 Volkswagen Bug. Greg has moved from a Volkswagen mechanic to ASE Master Technician, to Management, to starting his shop 18 years ago in his garage, to an award-winning multi-location business. Greg is currently a board member for the STEM-based charter school call “Automotive Institute of Science & Technology” and on the Advisory board of Ratchet and Wrench Magazine. Greg is also a board member of the Autocare organization and a certified instructor for the Worldpac Training Institute and Carquest Technical Institute. Greg’s unwavering passion for the industry has also led him to form a company called Transformers Institute, a coaching and training company dedicated to transforming the automotive industry. Listen to Greg’s previous episodes (https://www.transformersinstitute.com/) . David Roman began his automotive career in 1999, attending an automotive technical school at a local community college. While attending college, he took a part-time job at a large parts retailer, hoping to gain some experience in the field. This part-time job turned into full-time employment, as he was promoted to management, culminating in placement as a store manager in East Central Illinois. David discovered a passion for helping people and sharing his automotive knowledge. This passion for serving others allowed him the opportunity to successfully manage multi-million dollar operations in Illinois, the St. Louis area, and eventually Kansas City. His approach to customer service garnered him several accolades and awards, something he eventually wanted to bring to automotive repair and service. In 2012, he opened Done With Care Auto Repair with the goal of bringing exceptional customer service, transparency, and honest work to his clients. The business was started with only some savings, no prior clients, and no history. Over the last six years, David has been able to bring a servant’s mentality to helping his clients with their automotive needs resulting in loyal customers, excellent reviews, and a solid reputation. Find other episodes that feature David (https://remarkableresults.biz/?s=%22David+Roman%22) . Key Talking Points: David Roman New customers come at a price (sweat equity or dollars and cents). “Word of mouth” is a cop-out. It’s easier to say then, “I don’t know anything about marketing, even though it’s the most important thing I do and I don’t want to bother learning.” Unless you have some type of system that’s measurable and can be articulated, you’re not doing any type of “word of mouth” marketing. You’re most likely doing nothing. Attracting new customers requires an understanding of your business model, end goal with said customer, and then deploying an appropriate campaign that reflects that business model. Quit spending money on branding. You own a single shop in the sticks of Georgia. You’re not Nike. You’re not Starbucks. Stop trying to market like them. The image you present to the community and your customer is branding A big deception in opening a business; you think you are going to do what you are good at doing, however, you must be good at marketing – to make the phone ring. With today’s modern marketing method you can go after niche customers. Example a shop owner who is a dog lover can focus on customers who also love dogs. Conversations move from the car to their dog. The niche like dog lovers is a long tail opportunity. A must read for great marketers. This is Marketing -Seth Godin. It is up on the books page on the website. (http://www.remarkableresults.biz/books/) David follows up, through CRM automation, with his customers. Chiropractor...
Quando eu morrer, quero ser lembrado por dominar a TEORIA e a PRÁTICA. Porém, estou longe de atingir esse status e esse é o objetivo dessas lives. Todos os dias vou ler um capítulo de um livro sobre negócios ou marketing, fazer minhas anotações e compartilhar as melhores ideias ao vivo no Instagram. De domingo a domingo, às 09h03. Primeiro livro: This is Marketing (Seth Godin). ~ Fale comigo: Instagram / Facebook / YouTube
No matter what your product or service, Seth Godin has tremendous insight on reframing your sales and marketing approach to grow your business. As an Entrepreneur, best-selling author, and speaker, Seth focuses on everything from effective marketing and leadership, to the spread of ideas and changing everything. You're gonna learn a ton on this episode with Seth Godin. Listen to this episode and discover: > Biggest mistakes people make in the world of marketing and business growth. > How to reframe your marketing approach to help grow your business. > The importance of successfully delighting and amazing people. > Why storytelling is essential to connect with your audience. And so much more… Are you ready to transform your approach to marketing? Tune into Same Side Selling to get a ton of incredible insight for Seth Godin!
2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries
The difference between permission marketing and interrupt marketing The 4 stages of converting a stranger into a customer What exactly leads to trust Why it is expensive to build trust How to build trust in a much cheaper way than most businesses are doing The most important tool in your permission marketing arsenal Example of doing permission marketing the right way Interested in building and growing your business at a rapid pace? Apply for my coaching here: https://www.2000books.com/apply