Podcasts about paiger

Welcome to the latest episode of the Recruitment Leadership Podcast, hosted by Alison Humphries.   In this episode, Alison is joined by Darren Westall, CEO and Co-founder of Paiger - a platform originally known for personal branding, but now a powerful engine for business development enablement.   Darren shares the story behind Pager's evolution - from a social scheduling tool into a BD productivity platform trusted by over 1000 staffing businesses. Together, he and Alison explore what recruiters really need to build a pipeline effectively, especially in today's saturated and cautious market. In this conversation, they cover:  

Are you ready to revolutionize your recruitment game with AI? We've got a powerhouse episode lined up for you today! Join us, Brianna Rooney and Taylor Bradley, as we sit down with Darren Westall from Paiger, our new favorite tool that's shaking up the recruiting world. Darren shares his journey from a techy to the CEO of a thriving AI-driven company, offering raw and unfiltered insights into how recruiters can leverage AI for business development.In this episode, we dive into:The importance of grabbing attention in your outreach and the best frameworks to do so.How AI can make you more efficient without losing the human touch.The role of personal branding in recruitment and how AI can help.Darren's personal story of quitting his job to follow his passion, inspired by Gary Vee.The reality of starting a recruitment business and the skills needed to succeed.The future of AI in recruitment, including mind-blowing advancements in AI-generated videos.Get ready for some real talk, actionable tips, and a peek into the future of AI in recruitment. Grab your favorite drink, cozy up, and join us for an episode you won't want to miss!Check out Paiger.

Are you struggling to make your mark in the competitive world of recruitment? What if you could transform your LinkedIn profile into a powerful magnet for top clients and candidates? This episode of The Elite Recruiter Podcast is sponsored by heyMilo: https://www.heymilo.ai/ AI Recruiting Summit - https://ai-recruiting-summit.heysummit.com/ Finish The Year Strong Summit - https://finish-the-year-strong.heysummit.com/ In today's fast-paced recruitment industry, standing out is more important than ever. Success isn't just about filling roles; it's about building relationships and trust through effective personal branding. Darren Westall, a tech and recruitment expert from Paiger, joins host Benjamin Mena to uncover the secrets to successful personal branding in recruitment. With the rise of AI and the evolution of platforms like LinkedIn from job boards to robust B2B social networks, recruiters have unprecedented opportunities to enhance their personal brand and substantially grow their business. This episode is essential listening for recruiters aiming to leverage LinkedIn and modern technology to distinguish themselves and thrive in the industry. 1. **Master AI and Personal Branding Techniques:** Darren Westall demystifies how AI tools, such as Paiger, can streamline your recruiting tasks, enabling you to concentrate on developing a compelling personal brand that attracts clients and candidates effortlessly. 2. **Build Lasting Trust and Credibility:** Learn actionable strategies for consistently sharing valuable content on LinkedIn that resonates with your target audience, helping you become a trusted authority in your niche over time. 3. **Extend Your Reach Across Various Platforms:** Gain insights into diversifying your outreach beyond LinkedIn by engaging with specialized communities and platforms to connect with high-level professionals and expand your professional network. Elevate your recruitment strategy by tuning in now and uncovering exclusive insights on personal branding, AI integration, and effective social media usage from industry experts Benjamin Mena and Darren Westall. "Hey recruiters, have you heard about HeyMilo? It's the AI-powered tool that's revolutionizing the hiring process! With HeyMilo, you can scale your time and interview more candidates in a fraction of the time. HeyMilo's two-way conversational voice interviews, powered by their proprietary AI, gives you the edge you need. Hundreds of recruiters and hiring managers are already using HeyMilo to streamline their workflow and boost their success and make 4x the placements with ease!. "Ready to transform your recruiting process? Check out HeyMilo.ai and start making more placements in less time! You can try it out for free today! " - https://www.heymilo.ai/ Thank you HeyMilo for sponsoring this episode of the Podcast AI Recruiting Summit - https://ai-recruiting-summit.heysummit.com/ Finish The Year Strong Summit - https://finish-the-year-strong.heysummit.com/ Clay - https://clay.com/?via=411229 (3k extra credits when they sign up through this link)  Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe YouTube: https://youtu.be/2AKcMVevSgs Darren Westall LinkedIn: https://www.linkedin.com/in/darrenwestall/ Paiger: https://paiger.co/?utm_source=BenjaminMena  With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/  Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/  Benjamin Mena Instagram: https://www.instagram.com/benlmena/  Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena

Welcome back to another sizzling episode of Talent Takeover Unfiltered! This week, we're diving deep into the magic of personal branding and how it can turbocharge your career! Why You Should Tune In:✨ Discover Your Voice: We'll help you find and develop your unique voice that stands out in the crowded digital world.

Ever heard of Paiger? If it's not yet in your toolbox or you're just curious about what it can do, this is the episode you don't want to miss. Think of Paiger as the Swiss army knife for recruitment teams. Whether you're on the hunt for companies in hiring mode, keeping an eye on the latest funding rounds, or aiming to elevate your brand with killer content, Paiger has got you covered. Darren's going to give us the inside scoop on the platform, plus a look at the latest features they've rolled out. Learn more about Paiger here: https://paiger.co/?utm_source=donnie Check out the full tutorial here: https://youtube.com/live/Dbcw9Pat3kM Tune in now to gain invaluable insights! ******************************************************************************** Website: https://donniegupton.com/ Facebook: www.facebook.com/donnieguptonmarketingcoach/ Instagram: https://www.instagram.com/donniegupton/ LinkedIn: https://www.linkedin.com/in/donnie-gupton/   GUEST: https://www.linkedin.com/in/darrenwestall/

Cognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.

Today sees the announcement that the recruitment marketing community The Lonely Marketers, along with this podcast has been acquired by our biggest supporter, Paiger. Darren Westall, Paiger's CEO interviews Glenn about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: With Paiger acquiring TLM, I am confident that its values will be upheld, and the opportunity for people to learn and share will only get greater and the reputation of recruitment marketing will only be enhanced.

Paiger was born when the co-founders noticed a shift in the way people prospected, communicated & built their businesses. In this episode Alistair Neal will walk us through how and what Paiger can do for your recruiting business

The Shred is a weekly roundup of who's raised funds, who's been acquired and who's on the move in the world of recruitment. The Shred is brought to you by Recruitology.

The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all things gated content, community and podcasts. Haydn's wide-ranging experience of working with multiple recruitment agencies enables him to provide real insight into what's working at the moment, what we need to do better and what opportunities are out there. I hope you enjoy it and, as always, Paiger - thanks for your support.

After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures. With a load of experience on the marketing agency side before joining the world of recruitment, Amity also shares her 'best bits' from that part of her career and how it's helped shape her approach in our crazy land. Throw in some chat about being a working parent, practising gratitude and making everyone a marketer then we've got an excellent comeback episode. Paiger stuck around though, which is nice. Cheers team.

Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't happen when we originally planned because Josie's husband, Sam, had just been informed that his treatment for bowel cancer was not working. Sam passed away in September 2021. But Josie still wanted to join us on the show, after leaving Gattaca and joining the company Sam co-founded - Highfield Professional Services. Not just to talk about people-centric marketing, design-led thinking, nappy designs and building an employer brand service before it was cool - but how we all deal with loss. We'll be forever grateful for Josie opening the door to an incredibly personal subject and her insight into marketing, career choices and purpose. And thank you to Paiger for their continued support to allow these conversations to happen.

Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership skills. A key part of this is accepting that you don't know everything and surrounding yourself with people who can keep you learning all of the time. Another drop of recruitment marketing experiences for you all to enjoy, thanks in part to the lovely lot over at Paiger. Enjoy!

Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself. It was great to hear from Ben's brand background and how this is translating to the world of talent. If us marketers can be trusted with the brand and see the long-term value in tandem with what we need to do in the short term then we're going to be in a blinking good place. As always, Paiger remains loyal supporters of our community and we couldn't do this without them. Big up recruitment marketing supporters.

In this week's episode, Lauren and Rob share an episode from February 2021 where Rob sits down with Darren Westall, CEO, and Co-Founder of one of the duo's favorite tools, Paiger. Darren and Rob discuss the need for both staffing CEOs and recruiters to up their marketing game. Starting with including marketing as part of your revenue strategy team and that recruiters and sales folks need to align closer with marketing....'Smarketing' This week's episode is brought to you by Leap Consulting Solutions & Kyloe Partners. Please remember to rate, review, & share the episode wherever you tune in from.

We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work. If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From introducing a story-telling approach, putting account-based marketing on a pedestal and trying and failing a lot it, this is how we move recruitment marketing forward. We also speak openly about a topic close to Rowena's heart and something we can all be better at. As a queer woman, Rowena says that we should all be doing more about our diversity, inclusion and equity efforts and why it really matters at a human level. Paiger, you continue to be legends by supporting us.

Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do". Luca is extremely passionate and we agreed and disagreed on a couple of things whilst having a fair bit of fun. Having worked in a specialist role within recruitment since 2008, including a big stint at Hays, Luca knows his stuff and they'll be plenty you'll be able to implement into your day-to-day jobs. Happy listening and big thanks, as ever, to Paiger.

Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new sector. We recorded this episode with her six months into her new role and cover overcoming imposter syndrome and how it's completely normal to experience these feelings. There's also talk about content and how we're in danger of being too 'samey' as everyone else so need to step things up, use our audiences and make real efforts to stand out. Lovely jubbly, we hope you enjoy it as much as so many people enjoy using Paiger (our sponsors)...

Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a huge benefit to your future. There are caveats in the chat around not running before you can walk and enjoying the moment which in the chaotic and transitional world we live in currently is very pertinent. As well as sharing his views on the true reality of recruitment marketing, Robert also opens up about what he would have done differently in his career, the mistakes he made and what he learned from them. Hey, Paiger, thanks for the support.

How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up recruitment business and what she thinks the future holds for herself and recruitment marketing in general. This is a genuinely unique recruitment marketing setup and it was brilliant to dive deep into what is possible regardless of distances and timezones. Thanks for taking the time for listening and thank you to Paiger for their continued brilliant support.

Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar high. 2022 sees the Paiger team continue with their unwavering and very much appreciated support and with a brand new jingle voiced by Mr. Westall himself. We're back, baby!

You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes... Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills. Initially, being hugely passionate about design, Matt speaks about his journey of growing a team and how data now plays such an integral role in Talent's campaign-led marketing approach. With a structured way of working, Talent take an approach of building their content around six campaigns a year tied in with the strategic business objectives. Mapping journeys, utilising tech and having a clean database to do 'proper' marketing - this all exists for Matt and his team. Sounds like a dream, right? Great episode to understand how things can work and what steps you need to take to get it working. Yo, Paiger! Congrats on your recent innovation win, proud to have you have partners.

Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing. With a background in sales (both estate agency and recruitment), we dive into how that experience enables her to link sales and marketing more effectively and get the buy-in for content and campaigns (Spoiler alert - it's all about communication). Also, for about eight years, Jayde had a side-hustle which she talks about and how the skills she picked up there have benefited her in her career. As a personal branding champion, a 'handsy creative' and fully remote worker Jayde's story is an energetic and insightful one. Paiger, as always, thank for turning up and supporting us.

Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and progress at an incredible rate. This is one of a few things we discuss with Daniel Patterson from Cpl. Having started as a marketing assistant way back when, he now has a significant team, his scope has grown and with a recent acquisition - so has his opportunities. We speak about what Daniel has learnt over his career, including gaining the ability to say "no" more in terms of reactive work, and what he'd do differently. We also really dive into why an actual career in recruitment marketing is a real thing, not a myth. Crack open a cold one for Paiger whilst you listen, it wouldn't be possible without them.

Are you looking to explore the various ways that social media platforms can be used to market and grow your business? In this episode of The Staffing Show, Alistair Neal of Paiger shares how his company helps businesses capitalize on the opportunities provided by social media and amplifies their impact.

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place. Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently. If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button. Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.

Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one. In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when it comes to trying something a bit different when it comes to digital marketing. This is a brilliant listen for anybody reviewing their brand, website or purpose at the moment. With more companies in reflection mode over the past 12 months, 'what do we want to be known for?' is a question being asked more and more - Kate's experiences can start to help answer some of those questions. Thanks as always to Paiger for their support.

What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences? In what is a wide-ranging episode that discusses recruitment websites, internal hiring, technology, content, leadership and lots more Brian speaks through his experience of what works (and what doesn't) and offers advice to marketers to try and get one of those seats at the top table. Paiger get a bonus mention in the episode as well which I suppose is OK thanks to all of their support...

There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the journey. From managing expectations to being emotionally intelligent in management it is clear that apprenticeships are not the cheap option for businesses and in some ways, it's more about the apprentice rather than what they actually do. You'll reap the rewards later. We also jump into the subject of 'taught' marketing and learning on the job with all of the pros and cons that come along with it. Paiger, you're still here championing us and for that we thank you.

Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting. As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your thinking as well as being a great resource if you're looking to improve your job adverts in particular. Paiger, your support is appreciated as always.

Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach. Helena had two children in quick succession and returned to the world of work in April 2021. We discuss how being 'out of the game' for two years made her feel and how she prepared herself for a brand new role at Trinnovo Group. We touch upon what trends are impacting recruitment marketing and also offer advice for any recruitment marketers looking to take a 'step-up'. If you want to learn and hear from one of the best, then jump in right now. Talking about one of the best, thanks Paiger for your continued support.

What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under her belt, Chelcie joined The Levin Group (which includes Storm2, Storm3 and Storm4) during the Covid pandemic in August 2020 as employee number 13 and was thrown into the deep end. In this episode, Chelcie opens up about her own onboarding in a high-growth business, the support she was given to enable her to succeed and what she prioritised in terms of marketing activity. Chelcie says this is her dream job and it really comes across well in this episode. Let us know what you think. Paiger, always there for us in supporting the podcast and the community. Thanks as always.

Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI. When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed), we can be more scientific in our approach to the use of job boards. There is tech, processes and wider industry changes that can help you get more bang for your buck. If you need a new way of thinking about your job board spend (maybe freeing up some budget to do more 'exciting' stuff) then jump into this episode and give it a listen. Oh, and we talk about washing machines. That's what you paid up to sponsor, wasn't it Paiger?

The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches. But why is it important? We discuss why working in an industry that by its very nature has a very high level of rejection (and negativity), it's essential to pay attention to the experience of our audiences more than most. Continued fist pumps and clinks of beer glasses to the team at Paiger for supporting us.

Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of balancing time and resources whilst delivering results. Richard's approach and outlook to marketing is one that we can learn a lot from. Balancing process and creativity, blending purpose and data to achieve results is a blueprint as to what a future marketing function in recruitment could look like. Thank you to Paiger for their continued support of the podcast and the entire Lonely Marketers community.

We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we went there). We also touch on how marketers can approach selling new methodology upwards in your recruitment business and how our industry could really benefit from adopting a customer success approach like many product-based companies. Paiger. They sponsor us. We're thankful.

Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world. If you're trying to make your marketing approach and tactics more relatable as well as attempting your recruiters to take a similar approach then this is a fun and insightful listen. Utilising purpose, empathy and other 'human' levers in your marketing makes commercial sense. And it's the right thing to do. Thanks again Paiger for your ever-continued support to bring this podcast to the masses.

Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Meridian because of an embroidered dragon on her back... We also jump into the topic of defending marketing at board level and why you need the data to back up your ideas, because "everyone takes numbers seriously". Loads of insight, loads of experience, loads of takeaways. Enjoy! (Nearly forgot, thanks to Paiger for sponsoring).

Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and highlighting issues around inclusivity and diversity. We jump into the discussion around personal brand vs. company brand and why it's something as marketers we really need to focus on moving forward along with empathetic marketing. Some incredibly important issues discussed in this episode, we're certain you're going to learn something new. Thank for listening and thanks to Paiger for their sponsorship of the show.

As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have.  Ryan Thompson from the Focus Cloud Group joins us to tell us about his career journey and how he managed to get IT off of his desk and really focus (excuse the pun) and building a marketing career. We delve into the merits of formal marketing training to broaden knowledge and what his thought process was when choosing a single identity approach to brand expansion rather than a multiple one. We hope you enjoy and don't forget to check out Paiger who continue to support this podcast and the entire recruitment marketing community.

In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one. We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on your current efforts but in terms of your career and what you're doing for your business. Raise a glass to the Paiger crew for their support, as always.

The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things. One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away. Thanks, like always, to Paiger for their continued support.

For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it. Having been on the side of sales and now on the side of marketing, Rich offers the insight into what he is seeing working and offers some brilliant tips and advice to recruitment marketers as to how to be successful. Paiger are back with us for 2021 and so are our thanks for their support. Enjoy the show!

In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead. There is also a bit of film chat in this episode as we delve into Mary's side hustle of running a film review website. 70 episodes. Wow. Have a great Christmas and New Year. Of course, no description is complete without a shoutout to our sponsors at Paiger.

This week we welcome Kelly Robinson to the podcast. Kelly has founded numerous ventures in the talent acquisition space, including a staffing firm (MECS Communications), a job distribution platform (Broadbean), a marketing content sharing tool (Paiger), and most recently, RedDotMedia, a recruitment marketing agency.Topics include: the future of business travel, Graham's beard, why many organizations lack insight into their top sources of applications and hires, the problem of overworked and underpaid recruiters, the use of video conferencing background images as a basis for evaluating job candidates, reactive vs. proactive recruiting, the mistake of equating talent acquisition with human resources, approaches to incentivizing quality hires, the lack of quality data in talent acquisition, and employee engagement survey fatigue. 

As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term objectives and, of course, we talk about video. We're all a bit more confident have been 'forced' to embrace the medium over the course of this year but it's here to stay and it is a key marketing tool for individuals and businesses. Go on, give it a listen. Clink of mulled wine glasses to our friends at Paiger for their support as always.

During this episode, Alistair and I talk about how practitioners make the business case or the use case for purchasing Paiger, a simple and effective tool designed to increase website traffic and provide your sales team with an effortless way to share company news, whitepapers, and blog posts.Alistair is an expert in all things social.  His passion for networking really comes through during the podcast.

Kat tried to escape recruitment marketing but resist the lure like so many of us... In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship. We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience. Enjoy, and we'll speak to you soon.

Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career. Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with content and what you can do about it. From marketing opportunities, to adapting your strategy through to managing your stress as a marketer - this is an episode with countless takeaways. We hope you enjoy. Oh, and Amanda used to dress up as a hippo. Thanks to Paiger for the sponsoring stuff as well. Always appreciated.

In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer. We also introduce the 'Together' initiative where 10s of Lonely Marketers have come together to support those recruitment businesses most impacted by the Covid-19 pandemic. Hats off to the Paiger crew as always for their continued support of the podcast and whole TLM community.