Podcasts about selling your story

In this captivating podcast episode, we delve into the art of storytelling in video production with none other than Michael Hauge, a renowned Hollywood script consultant and story expert. Michael shares invaluable insights and practical tips on how to infuse emotion, connection, and narrative depth into video content to captivate audiences and drive engagement. From understanding the hero's inner journey to overcoming common challenges in incorporating storytelling into videos, this episode is a masterclass in crafting compelling narratives that resonate with viewers. Whether you're a seasoned filmmaker or just starting in the world of video production, this episode offers inspiration and actionable advice to elevate your storytelling skills and create impactful videos that leave a lasting impression. Key Takeaways Emotional Engagement: Michael emphasizes the importance of crafting stories that evoke emotion and resonate with viewers on a deep level. By tapping into universal fears, desires, and struggles, storytellers can create a powerful connection with their audience. The Hero's Inner Journey: Understanding the internal conflicts and obstacles faced by the protagonist (or the central figure) in a story is crucial. Exploring the hero's inner journey adds depth and relatability to the narrative, making it more compelling and engaging. Simplicity and Focus: Despite the temptation to cram lots of information into a video, it's essential to prioritize simplicity and focus on the core message or goal. By honing in on key themes and emotions, storytellers can create more impactful and memorable content. Effective Storytelling in Business: Incorporating storytelling into business videos can help humanize brands, build trust, and inspire action. Whether it's sharing origin stories, highlighting client successes, or addressing common challenges, storytelling can be a potent tool for connecting with audiences and driving business outcomes. About Michael Hauge Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers increase their impact and grow their businesses by telling better stories. He is the bestselling author of Storytelling Made Easy, Selling Your Story in 60 Seconds, and the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. He has also helped countless marketers, consultants and business leaders make millions of dollars through the power of their stories.  In This Episode  [00:00] Welcome to the show! [05:24] Meet Michael Hauge [07:00] Michael's start in storytelling [15:52] Level up your storytelling [18:57] Essential components of a story [56:04] Connect with Michael [58:30] Outro Quotes "Stories sort of drill down into your subconscious. If you're telling a story, just think of going to a movie. If you hear a really riveting story, it's like being in a movie, and you forget you're in a movie theater because you're totally inside the story being told." - Michael Hauge "When you get to the level of revealing and exploring the fear that the hero of the story is up against, those are the stories that create the deepest connection." - Michael Hauge Guest Links Find Michael Hauge online Connect with Michael Hauge on LinkedIn Follow Michael Hauge on Facebook | Twitter | Instagram Get the 6 Steps Success Story Chart Links Download the PDF resource guide to Unlock the Power of AI  Check out the AI tool called Suno Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram

Our guest this episode, Gina Din- Kariuki, is a powerful voice in the world of brand storytelling. Raised in an environment that championed reaching for dreams amidst a backdrop of a changing Africa, Gina witnessed firsthand the continent's resilience during a pivotal time where political, cultural, and technological shifts were shaping the world. This dynamic upbringing ignited a lifelong passion within Gina: telling the stories of different brands and businesses. Her career began at an impressive 21-years-old, when she led the corporate affairs at Barclays Bank in Kenya- entrusted with redefining the company's narrative for a more Africa-centric future. This marked the beginning of a remarkable journey that has seen Gina become a master storyteller for various brands. In our conversation, Gina dives deep into the art of storytelling: how to craft compelling narratives for brands, the trends that are shaping how consumers perceive the different brands that they interact with every day and the importance of Africans sharing their authentic stories. From navigating the corporate communications landscape to leveraging modern-day digital technology to amplify impact, this discussion offers invaluable insights for aspiring storytellers and entrepreneurs alike. Gina's story, chronicled in her book "Daughter of Africa," is a testament to the power of resilience and the importance of sharing our narratives. Join us as she equips us with the tools to tell our story and the stories of the brands we represent! To learn more about Gina and the incredible work that she does, check out her LinkedIn here. --- Join us in creating social impact through a cup of tea by visiting www.nepalteacollective.com Support our podcast further by pledging your support through our Substack Channel: https://boardroombanterpodcast.substack.com?utm_source=navbar&utm_medium=web&r=2myauy

Welcome to another inspiring episode of The Writing Community Chat Show! In this interview, we're thrilled to have the brilliant Melanie Herschorn, a seasoned nonfiction and children's book marketing strategist.

Everyone has an interesting story to tell. And it's not just in movies, TV shows, or books. You can use the power of story for your marketing. Script consultant, story expert, and best-selling author, Michael Hauge shares his wisdom on how you can create and tell a compelling story that attracts your target audience and ignites the soul and why you should start sharing your truth. Tune in to this new episode of The Conscious Marketer podcast — Screenwriting Principles for Brand Storytelling with Michael Hauge Key points covered in this episode: [00:08:11] What makes a terrible story? Based on Michael's experience as a script reader, a bad story is too complex, has poorly written or absent core elements, no goal, and no conflict to overcome. [00:13:12] Bring out the hero's inner journey. A transformation must happen at the end – whether tangible or abstract. The biggest obstacle to conquer is the fear of taking an emotional risk, letting go of a past identity, and stepping into their true essence. [00:22:13] Choose a goal that your audience cares about. Consider your market and your target audience. Share case studies. Allow them to experience the inner journey through your story. [00:28:10] What makes a story more emotional? Add a conflict and more detail. Immerse your audience in your story by creating an atmosphere. Only share relevant details – especially for your origin story. [00:35:24] Don't shy away from sharing what really happened. Choose that story that tipped you into what you're doing now. Be open about your struggles. [00:45:23] Story is everything. The only way to stand out is to share your truth. The world needs your story! --------------- Michael Hauge works with people who want to change more lives, and make more money, by telling compelling stories. He has been one of Hollywood's top coaches and story experts since 1985 and has worked with countless screenwriters, novelists, and filmmakers. He has consulted on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise, and Reese Witherspoon. He also coaches independent consultants, speakers, marketers, entrepreneurs, and business leaders on using stories to transform the lives of their audiences, clients, and customers. He is the best-selling author of “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read” and “Writing Screenplays That Sell”. Links: Website: https://storymastery.com/ LinkedIn: https://www.linkedin.com/in/michael-hauge-823b5791/ YouTube: https://www.youtube.com/@storymastery Twitter: @michael_hauge  Instagram: @michaelfhauge  A free gift from Michael: https://storymastery.com/6sss/ --------------- The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  Are you enjoying our show? Don't forget to leave a review on Apple Podcasts!

This week there is a bit of a measurement theme as Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals and OKRs and how to share those with your executive team in what he describes as "Selling Your Story of Success in Six Steps". Ian then goes backstage with Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, continuing with this metrics and insight theme. The team at Nimble Gravity love solving hard problems and believes the right data can transform and propel growth for any organization. They work with companies ranging in size from startups to those with billions in revenue across varied industries such as endangered species protection, healthcare, DTC clothing, and more. And, as you'll hear, Courtney's expertise is in helping those companies track the right KPIs for their business to uncover actionable insights and tell a story from the data, with a strong strategic focus on best practices with Web Analytics. Ian and Courtney talk about her career, the impact of content marketing from her time at Arrow Electronics, the impact of Google Analytics 4, where organizations should start with their analytics and a really good nomination for the Rockstar CMO Swimming Pool. Finally, we grab a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares his client experience on balancing process and creativity. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Courtney Lindau on LinkedIn  Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Jeff Clark's article on OKRs on the Rockstar CMO Street Knowledge Blog The agency Courtney works for - Nimble Gravity The Experience Advisors Community Robert's Newsletter on LinkedIn Robert's podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Picture This by Blondie on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Join me as Scout Sobel shares her knowledge on how to tell your story, starting in the social media industry, growing an audience and the power of podcasting.Mimi's innovative guided meditations designed to transform your life -> superhuman.appWelcome to MIMI — a weekly podcast show that will inspire you to become the ultimate version of yourself. Featuring segments on motivation + success, personal development, relationships, health and wellness, host Mimi Bouchard drastically revolutionized her own life and now shares her insight + teachings; leaving listeners feeling excited and determined to pursue their ultimate potential. If you're looking to upgrade your life in any way, you're in the right place.

A well-told story can stay in someone's mind for their whole life. As a blogger you want to find the right balance between telling and selling your story. Gee Nonterah from the Create and Prosper Podcast joins Jenny Guy, Mediavine's Senior Director of Marketing, in a conversation about communicating your story in a way that is both relatable and profitable. She offers some great tips for creating a community of superfans that you can start implementing today! Helpful Resources Repurpose Like A Pro: Mediavine On Air Episode 4Gee's YoutubeGee's InstagramGee's WebsiteGee's Podcast https://youtu.be/Ez8zX6gar7U Transcript [MUSIC PLAYING] JENNY GUY: Guys, it is already November. It is November 5, Thursday to be exact, which means that the holiday season is practically upon us, and this dumpster fire of a year is almost over. Can you believe it? This is Teal Talk, and I am your host, Jenny Guy. I'm Mediavine's Director of Marketing. And I have a very important and seasonal question for you. Where do you fall on the Christmas, Kwanzaa, Hanukkah scale? Have you already decorated? Are you listening to the music already? Are the Hallmark movies on repeat like they are for some of the Mediavine teams? Say hi to us in the comments. Weigh in. Tell us where you fall, because it is a super important and polarizing topic. I personally am of the opinion that whatever you want to do in 2020 is perfectly valid. If you want to do Christmas before Halloween, yes, do that. If you want St. Patrick's Day in November, fantastic. If it provides you and yours with a modicum of joy this year, I say just go for it. I'm also in favor of normalizing full celebrations for random holidays. So in that spirit, I would like to say, Happy Men Make Dinner Day! Did any one know that was a thing? Because it is. I did research on all the random holidays. Today is Happy Men Make Dinner Day. Yes, it's a thing. We're going to share the link in the comments. It is the first Thursday in November, and there are rules. And to make things more inclusive, I'd like to change it from men to whichever partner doesn't normally cook. And if you normally cook for yourself, order from a locally owned restaurant. I don't know. Just celebrate. Celebrate your life. Have a great Thursday. That's what we're here for. I know I'm celebrating today because, one, we don't have to talk about anything that's happening in our nation for an hour. My guest and I were just talking about that. But I am very much celebrating because my returning guest is the wonderful Gee Nonterah. She shared so much good stuff during your Summer of Live episode on repurposing content. And we kept having to rush through certain topics, and we didn't have time. And we kept saying, we'll talk more about that later. And she was kind enough to come back and talk about the concept of story selling and email marketing, which we will go into more in a second. But hello, Gee! Welcome back. GEE NONTERAH: Hi. I'm so excited to be back. JENNY GUY: I'm so excited to have you because you're awesome. I'm going to read her bio because she is an impressive lady. She is a former registered nurse and medical scientist turned blogger, freelance writer, and YouTube creator. She is the host of The Create and Prosper Show which helps bloggers and writers create amazing content and build profitable businesses. She started My Online Biz Journey in 2014 to chronicle her journey into online business and succeeded in using that blog to attract clients for a social media content creation business. You can find her currently on geenonterah.com where she's passionately helping her audience make a living and build a powerful and authentic personal brand with their writing. When she's not creating amazing content, she likes to watch spy movies. What up? All right, Gee, hello. I'm going to start out with a question for our audience. Tell us,

On this episode of The Big Talk podcast, we're talking about what it really looks like to get out of your own way and passionately follow your calling. We're also exploring how to turn this passion into a business and a personal brand that feels in alignment with you. For this conversation, I am excited to be joined by the amazing Nikki Nash. Nikki is a Hay House author, international speaker, and marketing mentor for women entrepreneurs. As host of the Market Your Genius podcast and founder of the Genius Profit Lab, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their experiences. Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they're MADLY in love with. We start our conversation talking about the pivots Nikki made early on in her career path, her continual quest for a job that would fulfill her, and when she finally realized that the positions she'd been pursuing couldn't be the source of her fulfillment because they didn't align with her true purpose. She shares how she learned — and is still learning — to get out of her own way as she passionately follows her dreams and inspires others to do the same.

Ever had a teacher that was totally boring and another that was, energetic and inspiring? Well, Dale Roberts is the second experience. He is a best-selling fitness author on Amazon but he is doing something different now. He teaches people how to write and self-publish books that sell. With a position as an activities director for a senior complex with growth potential, he decided to write a book. It brought in a little over $24 upon which he decided to quit his job and write full time. A gutsy move, but he didn't feel panic until he had gone through all his savings. He then consulted a coach. In about six months he was up and running. He kept thinking it was a fluke but it just kept going. His youtube channel got started when he tried to save himself by answering the same question one time in a video rather than a gazillion times individually. It grew into the Youtube channel: “Self Publishing with Dale”. This gentleman has the heart and passion of a servant. He love's connecting people with people and turning competitors into collaborators. If you ever get a chance to talk to him you will find that his passion just oozes out of him. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This time we are chatting with writer, director, producer, and consultant Heather Hale about her about her book StorySelling: How to Develop, Market, and Pitch Your Film & TV Projects. In this episode we cover a broad range of topics, like the difference between pitch packages, decks, proposals, and rip-o-matics. We also discuss the differences between pitching Film and TV. And we do a fun exercise that you can follow as she walks us through the Stranger Things pitch package as an example of how to create your own pitch.GenreTainment is where Marx & Julie talk about what is happening in the world of film, TV and web series. We give you interviews with writers, directors, producers and actors in both independent and not-so-independent creations.Links:Heather Hale websiteHeather Hale's dropbox (You can find the Stranger Things pitch package in the Series Bibles folder within the Series folder.)Anthology LIKE SUNSHINE AFTER RAINGenreTainment on FacebookMarx on Twitter: @MrMarxGenreTainment on Positively Pop Culture Episode 72McCardy Music See acast.com/privacy for privacy and opt-out information.

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MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood's top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. Applying those same powerful story principles, Michael now coaches independent consultants, speakers, marketers, entrepreneurs and business leaders, and has presented seminars, lectures, and keynotes in person and online to more than 80,000 participants worldwide. Michael is the bestselling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. His latest book, Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably, has just been released in digital, audio and print formats. According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” [button link="http://www.storymastery.com/6steps" window="yes"]Get Michael's Free Offer - Chart Of Six Step Success Stories - Click Here[/button] [button link="http://www.storymastery.com/shop/books/storytelling-made-easy-persuade-transform-audiences-buyers-clients-simply-quickly-profitably/" window="yes"]Get Michael's New Book - Storytelling Made Easy - Click Here[/button]

Coffee&Closers If learning how to increase revenue and make more money for your business is a skill you’ve been looking to acquire or fine-tune, please join us for this 2x Award Winning podcast/Q&A series, Coffee&Closers. Recorded in front of a live studio audience, attendees have the chance to learn from some of the top minds in revenue growth/leadership today in a lively, fun and natural setting as we tackle issues we all face daily in the field. This is a natural interview style format that will give you a peek into some of the top sales minds that propelled the growth of companies like SPS Commerce, Workday, Microsoft, RE/MAX and more. Our desire is not only to create an inspired networking environment but also provide tangible knowledge that can be applied the second you walk out the door. This series is for entrepreneurs, small businesses, intraprenuers, solopreneurs, nerds, creators, inventors & everyone in between! Our Featured Guest : : Dave Dickey To kick off Season 3, the Coffee&Closers crew invited sales storytelling legend Dave Dickey onto our stage. Dave made his name as the sales force behind Definity's $0-$100m 4 year revenue explosion (acquired for $300m) and as the co-founder of Redbrick Health which was sold to Virgin (Pulse). Today as the co-founder of Second Story Sales, Dave and company helps receptionists to CEOs achieve similar success by helping them craft their "Sales Story." It's a New Year, a new Decade, and if a crafting a new you (health, wealth & wisdom) is on the to-do list... don't miss your chance to learn from Dave Dickey. --- Support this podcast: https://anchor.fm/coffee--closers/support

Darlene is a Personal Branding & Business Coach who helps ambitious, heart-centered online entrepreneurs build a solid brand foundation so they can share their message with the world, attract dream clients and have the impact, freedom and flexibility they desire.In her own story, Darlene found herself being called to build her own business when she lost her mom at 22, and was inspired to create more impact and flexibility in her life. She found an opportunity to develop her own practice within a franchise and eventually branched out to create her own business, creating a signature framework for personal branding.Darlene is passionate about helping entrepreneurs see how valuable their own story is to connecting with their clients, and has created a framework to assist them in figuring out what their true story really is, and building it into their brand.Find Darlene at www.darlenehawley.comFull episode details at: https://realbusiness.stephaniehayes.biz/episode-11Join the Real Deal Business Coaching Group (it’s free!) to hear other member profiles and participate in our community of like-minded business owners.Learn more about Stephanie at www.stephaniehayes.biz.FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.Follow me on Instagram | Facebook | LinkedIn | Twitter

Phil Knight, the founder of Nike, has a powerful love for shoes and running. But his love for shoes and running didn't sell the shoes originally. His love for running gave him stories to share, and his stories are what allowed him to sell his shoes in the early days of Nike.

We have all heard about Joseph Campbell's Hero's Journey by this point but what is it really. Chris Vogler, the author of The Writer’s Journey: Mythic Structure For Writers and the man who brought the Hero's Journey into the film industry, breaks down the ordinary and special worlds of the hero's journey. Enjoy.These videos on screenplay structure are from his best selling online course: Story and Screenwriting Blueprint - The Hero's Two Journeys.In more than 4½ hours of lecture, discussion and Q&A, Michael Hauge, author of and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel and Christopher Vogler, story analyst and author of The Writer’s Journey: Mythic Structure For Writers, unite to reveal the essential principles of plot structure, character arc, myth and transformation.

We have all heard about Joseph Campbell's Hero's Journey by this point but what is it really. Chris Vogler, the author of The Writer’s Journey: Mythic Structure For Writers and the man who brought the Hero's Journey into the film industry, breaks down the ordinary and special worlds of the hero's journey. Enjoy.These videos on screenplay structure are from his best selling online course: Story and Screenwriting Blueprint - The Hero's Two Journeys.In more than 4½ hours of lecture, discussion and Q&A, Michael Hauge, author of and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel and Christopher Vogler, story analyst and author of The Writer’s Journey: Mythic Structure For Writers, unite to reveal the essential principles of plot structure, character arc, myth and transformation.

If you want your business to be successful, don’t sell your product. Sell your story. Sonya Keenan is the Managing Director of Omnichannel Media Group. She’s an expert at telling business’ stories and continues to remind multimillion-dollar companies that their marketing is not related to their products. Sonya explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth. She also tells us the accessible online tools she uses to run her business, what mistakes to avoid as an entrepreneur, and the future of startup investment. IN THIS EPISODE YOU’LL LEARN: Why businesses need to tell their story, not sell their products, if they want to grow Why you should show empathy in order to keep your audience engaged and listening The reason that passion will keep your business running longer and better How thinking global and acting local will jumpstart your business success

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

Understanding The Hero's Journey with Chris VoglerWe have all heard about Joseph Campbell's Hero's Journey by this point but what is it really. Chris Vogler, the author of The Writer’s Journey: Mythic Structure For Writers and the man who brought the Hero's Journey into the film industry, breaks down the ordinary and special worlds of the hero's journey. Enjoy.These videos on screenplay structure are from his best selling online course: Story and Screenwriting Blueprint - The Hero's Two Journeys.In more than 4½ hours of lecture, discussion and Q&A, Michael Hauge, author of Writing Screenplays That Sell and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel; and Christopher Vogler, story analyst and author of The Writer’s Journey: Mythic Structure For Writers, unite to reveal the essential principles of plot structure, character arc, myth and transformation.

Annette's Bio From her first foray into the world of journalism at 15, Annette Densham was hooked on sharing other people’s stories. A weaver of words and a hoarder of knowledge, Annette has written copy for websites, speeches, marketing and presentations and topics from forklifts to tax, to theatre lights and sport, to senior issues and health … she knows what makes news. With a 30 plus year career in newspapers – The Australian, Financial Review, and Daily Telegraph, magazines (print and digital) and corporate communications, this ex journo now uses her skills to teach small business people how to use their stories to connect with the world and build influential brands. As the Publicity Genie, her work with small business has been recognised with national and international business and PR awards especially for her Be Your Own Publicity Genie Program and Genie Lamp Three Wishes program. She works with authors, speakers, retailers, service providers and entrepreneurs – because everyone can use their stories for great content to connect with the media and beyond. She has secured her clients over $4 million in free advertising through mainstream media. As an author, trainer, mentor and speaker, Annette weaves her story magic everywhere. What you will learn in this episode: How to teach small business owners to grow their business How to create your story and give it to your customers and audience How to create story about your readers? Not about you.... Hot set the goal for your PR Listen here

There's an art to selling your story and it's not your average marketing...and it's much more powerful!

Bestselling author of Selling Your Story in 60 Seconds, Michael Hauge, is a story and script consultant, author, lecturer, and coach who works with writers, producers, directors and prominent stars to sell their ideas in the cut-throat competitive world of Hollywood. In today’s episode, Michael shares how sales reps can use emotion as the best tool to create the compelling first impressions that capture a prospect’s attention.

Michael Hauge has been one of Hollywood’s top script consultants, story experts, and speakers for more than 30 years. He coaches screenwriters, novelists, filmmakers, professional speakers, internet marketers and corporate leaders, helping transform their stories and their audiences using the principles and methods of Hollywood’s most successful movies. Michael is the author of “Selling Your Story in 60 Seconds” and the new 20th Anniversary Edition of his classic book Writing Screenplays That Sell. He has consulted on films starring – among many others - Will Smith, Tom Cruise, Reese Witherspoon, Julia Roberts and Morgan Freeman, and has presented lectures and workshops to more than 70,000 participants worldwide. According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” What does transformation in storytelling mean? Transformation comes through the hero's inner journey -- it's what's going on inside the hero -- it's going from living in fear to living courageously. How does transformation happen to the storyteller? The transformation happens to the hero when they are vulnerable enough to face their fears -- when you're willing to dig into your own fears when telling a story -- you're going to be forced to change along with the hero. Why is the question "why?" so important in storytelling? Fear is rooted in the belief system -- beliefs are always logical but they're never true. How best to connect with Michael: (Virtually) Everything Story conference

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why story is more important now than ever The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them How to get a buyer to live vicariously through the success of existing customers How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content How to identify the emotional stories that elevate a professional services brand The core foundation of every story: character, desire, and conflict Resources Park@BusinessOfStory.com StoryForMarketers.com Andre Chaperon Getting Goosebumps podcast StoryMastery.com “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge “Writing Screenplays that Sell,” by Michael Hauge "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Hauge has been one of Hollywood’s top script consultants, story experts, and speakers for more than 30 years. He coaches screenwriters, novelists, filmmakers, professional speakers, internet marketers and corporate leaders, helping transform their stories and their audiences using the principles and methods of Hollywood’s most successful movies. Michael is the author of “Selling Your Story in 60 Seconds” and the new 20th Anniversary Edition of his classic book Writing Screenplays That Sell. He has consulted on films starring – among many others - Will Smith, Tom Cruise, Reese Witherspoon, Julia Roberts and Morgan Freeman, and has presented lectures and workshops to more than 70,000 participants worldwide. According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” Could have ruined your business – but now – an invaluable learning experience Michael got a mediocre rating in a big magazine -- and Michael tells the whole story here. Most critical skill you think business owners need to master to be successful "The ability and willingness to incorporate stories in any communication." How to create a good story Identify the hero of the story -- who is the main character? Create a setup -- describe the life the hero was living before the story began Present the hero with opportunity (and create empathy in the process) Put the character in a new situation based on the opportunity Create a clear, visible goal with a clear finish line in the end Create conflict The climax of the story -- paint a picture of what success was like The aftermath -- paint a picture of the new life because of making the journey The three kinds of stories business can tell Autobiographical -- the story about you Case study -- take someone who has benefited from your product or service and talked about how you and your product or service has changed their life The "Wise Man" story -- repeat a story and how you or your audience can learn from their lessons Most influential lessons learned from a mentor "The seat of the pants to the seat of the chair." "Don't get it right, get it written." "You've got to reject rejection."   Final Round – “Breaking Down the Recipe for Success”   What one strategy or “recipe” would compound into big wins for business owners? I ask myself if whatever I'm going to try sounds like fun -- and if it does, I'll try it. What strategy would you recommend new business owners focus on to best ensure success? Don't be afraid of telling stories Ask yourself where you draw the line -- and then take small steps toward confronting you fear How best to connect with Michael: Website: www.storymastery.com Website: storyformarketers.com   You can also find us here: ----- OnwardNation.com -----

Michael Hauge is a screen writing coach and is has worked with screenwriters, producers, stars and directors on projects for every major studio and network. the best selling author of Selling Your Story in 60 Seconds, as well as the new 20th Anniversary Edition of his classic book Writing Screenplays That Sell. Selling Your Story […]

Michael Hauge is one of the top story experts for Hollywood writers, filmmakers, studios, and business leaders. He is the founder of StoryMastery.com and has coached producers and stars for the past 35 years.  He has worked on  I Am Legend, Hancock and The Karate Kid for Will Smith and Overbrook Entertainment; Masters of the Universe for Columbia Pictures and has worked on projects for Julia Roberts, Morgan Freeman and many more.   Michael is the best selling author of Selling Your Story in 60 Seconds and the book  Writing Screenplays That Sell.       http://www.inspiredinsider.com/michael-hauge-one-question-inspires/

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