Podcast appearances and mentions of jody grunden

Jody Grunden, CPA, stands out for more than his brightly colored Hawaiian shirts at accounting conferences and events. Grunden was one of the first firm leaders to embrace remote work, and he remains a proponent of it. His firm also was one of the first to offer outsourced CFO services. In this JofA podcast episode, Grunden reflects on his firm's growth, explains how cultures can mesh during a merger, and predicts where the future lies for CPAs. Hint: It's not in delivering financial statements to clients. In an earlier JofA interview, Grunden discussed not feeling fear when trying something new and explained why Monday is his favorite day of the week. What you'll learn from this episode: ·         The evolution of outsourced CFO service offerings. ·         Why Grunden says remote work “is the way to go.” ·         How off-site retreats helped grow postmerger culture. ·         What “remaining independent” means to Grunden. ·         The future of client advisory services. ·         Why a client's “graduation” should be celebrated.

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don't miss this episode. Need CFO services? Let 40 Accounting help!   Connect with Jody: Website:  https://www.summitcpa.net/   LinkedIn: https://www.linkedin.com/in/jodygrunden/  Get a Copy of Jody's Book ‘Digital Dollars and Cents':  https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Creative Agency Success Show (Episode 144): “A maturity model isn't a report card, it's about understanding where your decision-making capabilities are.” - Jamie NauIn this episode of The Creative Agency Success Show, Jamie Nau and Jody Grunden pull back the curtain on how small business owners can move from just getting by to truly thriving. They've spent the last eight months crafting a maturity model designed to help you assess where your business stands in five key areas: cash management, forecasting, profitability, sales outlook, and financial reporting. But here's the thing—it's not about being perfect. It's about having a clear path forward.Imagine being able to make decisions with confidence, knowing you're moving in the right direction. That's the power of understanding where your business currently stands and what small but impactful steps you can take next.So, what's your next move? Tune in now and start building a business that works for you—not the other way around.▶️ What's a Maturity Model Anyway?Find more podcast episodes on our website: http://www.summitcpa.net/podcasts Episode resources:●       Summit Virtual CFO by Anders website: https://www.summitcpa.net/ ●       Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-news. ●       Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audiobook! Download it here: https://vcfo.summitcpa.net/ddc   _________________________________________________________________________________________The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors, the podcast dives into essential financial strategies for scaling creative agencies. With insights from industry experts and real-world experiences, episodes explore topics like cash flow management, forecasting, and financial maturity models. Backed by Summit Virtual CFO Services by Anders, this bi-weekly show provides actionable guidance for business owners navigating financial complexity. Join the conversation to build a stronger, more financially successful agency.Website: https://the-virtual-cpa-success-show-for-creative-agencies.simplecast.com/   Facebook: https://www.facebook.com/vcfobyanders   Linkedin: https://www.linkedin.com/company/vcfobyanders/  Instagram: https://www.instagram.com/vcfobyanders  YouTube: https://www.youtube.com/@vcfobyanders   X: https://x.com/vcfobyanders ________________________________________________________________________________________Jamie Nau, Summit Virtual CFO, is a seasoned financial expert with a deep understanding of business growth sta

Jody Grunden, a virtual CFO, discusses the transition from brick and mortar to virtual business and the use of virtual assistants. He shares his experience in transforming the accounting industry by creating a virtual CFO service and changing billing models. He emphasizes the importance of deliberate communication and building a strong virtual culture. He also highlights the challenges of managing a virtual team and provides tips for success, such as setting regular meetings and creating a professional virtual office environment. Jody discusses the importance of strategic coaching and how it has helped him achieve a work-life balance with 150 free days per year. He emphasizes the need to delegate and systematize processes in order to scale a business and increase its value. He also highlights the benefits of hiring virtual assistants and utilizing AI in business operations. He encourages entrepreneurs to embrace AI as a tool and learn how to leverage its capabilities.Takeaways• Transitioning from brick and mortar to virtual business requires careful planning and consideration of software, office space, and internet connectivity.• Deliberate communication is crucial in managing a virtual team, including regular meetings and fostering a strong virtual culture.• Building a virtual business allows for flexibility in work hours and location, but it requires intentional processes and systems to ensure productivity and client satisfaction. Strategic coaching can help entrepreneurs achieve a work-life balance and focus on tasks that bring in profits.• Delegating and systematizing processes is crucial for scaling a business and increasing its value.• Hiring virtual assistants, both domestically and internationally, can be cost-effective and improve efficiency.• AI can be a valuable tool in various aspects of business, from writing emails to analyzing financial data.• Entrepreneurs should embrace AI and learn how to leverage its capabilities to stay competitive in the market.Sound Bites• Grunden what should I call him my nickname will be the virtual guru virtual guru.• We basically transformed the accounting industry in regard to creating a virtual CFO service.• The virtual thing has really kind of opened it up.• I have about 150 free days, which is kind of cool.• You've got to figure out how to get yourself out of the weeds.• If everything's snowflakey, good luck on selling it for a premium.Listen & Subscribe for More:

In this episode of The Path to Freedom Podcast, Wes is joined by Jody Grunden, the founder of Summit Virtual CFO by Anders. Jody pioneered the virtual CFO model over 20 years ago and has helped countless businesses optimize their financial strategies.   They discuss:   -The origins of Summit Virtual CFO and its evolution over two decades -How virtual CFO services help small businesses scale strategically -Key financial metrics that business owners need to track -The importance of cash reserves and dynamic forecasting -Subscription-based billing and remote work: game-changers for service businesses -Jody's entrepreneurial journey, from bootstrapping to a multimillion-dollar exit -Jody also shares insights from his book Digital Dollars and Cents and offers valuable advice for business owners who want to make smarter financial decisions.   Connect with Jody & Summit Virtual CFO:   Get Jody's book: Digital Dollars and Cents – Email Jody@SummitCPANet for a free link or find it on Amazon   Listen to Virtual CPA Success Show podcast: https://www.summitcpa.net/podcasts   Subscribe & Stay Connected: If you enjoyed this episode, make sure to subscribe to The Path to Freedom Podcast on your favorite podcast platform. Leave a review and share this episode with fellow entrepreneurs looking to build profitable and sustainable businesses!   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising   If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.   https://calendly.com/wes-barefoot/introcallwithwes   Connect with Wes:   Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/   #CFO #Business #Franchise

Episode 239 FACULTY: Scott Scarano, EA and Matt Kid, CPA CLASS: #Shoperations In this episode, our substitute teacher, Matt Kidd, continues his interview with Scott Scarano, EA where Scott shares the story of how he grew his accounting firm to $1.3 million with $400,000 in annual cash flow, and became completely removed from daily operations. Scott provides insights into the importance of a strong team, unique hiring methods, and embracing technology and innovation in the firm. He also touches on his passion for rapping, his struggle with growth versus letting off the reins, and his future aspirations for his firm.

Unlock the secrets to scaling your business successfully with insights from Jody Grunden, a trailblazer in the accounting industry. Discover how he pioneered the Virtual CFO Services concept and transformed his traditional accounting firm into a remote powerhouse, eventually leading to its acquisition by a larger firm. Listen as Jody candidly shares the lessons he learned about setting the right pricing strategies that align with value, which not only fueled considerable growth but also attracted top-tier talent. Jody takes us on a fascinating journey through the challenges and successes of transitioning to a fully remote operation. From initial skepticism among employees to gaining industry recognition, his story underscores the power of adaptability and resilience. We explore how embracing remote work opened doors to new growth opportunities, and how scalable processes and delegation played crucial roles in this transformation. Jody also highlights the importance of mentorship by involving junior team members in client interactions, empowering them to develop leadership skills and build strong client relationships.Finally, tap into the entrepreneurial mindset with guidance on profit-focused accounting metrics and the art of trusting your instincts. Learn about the key financial metrics that drive informed decision-making and ensure business stability. Jody shares a thought-provoking story about a missed opportunity, reminding us all of the importance of taking decisive action and trusting our gut in business ventures. Let this conversation inspire you to seize opportunities, embrace change, and confidently scale your business to new heights.

Episode 228 FACULTY: Adam Hale, CPA CLASS: #Shoperations TITLE: $10M Model Cloud Accounting Firm, Beyond the Summit In this episode of Accounting High, join the host and guest Adam Hale from Summit CPAs as they dive into the transformation from traditional accounting to advisory services. Adam discusses the journey of creating a successful model cloud accounting firm, emphasizing the shift from answering questions to asking them, the importance of building a niche, and the challenges of merging with a larger firm like Anders. He shares valuable insights on developing advisory services, maintaining culture in a distributed team, and growing a business by learning from failures. Whether you're starting out in the accounting field or looking to innovate within your firm, this episode offers practical advice and inspiration.

In this insightful episode of our podcast, we're excited to host Jody Grunden, a renowned accounting visionary and co-founder of the innovative Summit CPA Group, now known as Summit Virtual CFO by Anders. With over two decades of experience, Jody brings a wealth of knowledge in financial management, particularly for service-based companies.Join us as Jody delves into the critical aspects of financial management, including effective strategies for cash flow management, the importance of Key Performance Indicators (KPIs), and the art of forecasting in service-based businesses. This episode is a deep dive into how understanding and leveraging these financial tools can propel a business's growth and stability.Takeaways:Jody's Journey: From founding Summit CPA Group to merging with Anders CPAs + Advisors and becoming a leading provider of Virtual CFO Services.The Financial Four: Jody discusses the four most important financial metrics for growing your business.Industry-Specific Metrics: Learn how to use industry metrics to foster growth and become a thought leader in your field.Virtual CFO Services: Exploring the benefits and processes of managing finances remotely for service-based companies.KPIs and Cash Flow: Jody shares insights on tracking key metrics for maintaining a healthy financial pipeline.Building a Successful Remote Team: Jody talks about cultivating a strong culture within a distributed team and the impacts on business success.Future-Focused Forecasting: How forecasting can play a pivotal role in business strategy and decision-making.Become a supporter of this podcast: https://www.spreaker.com/podcast/brews-business--5630487/support.

Episode 227 FACULTY: Mike Meilinger, CPA CLASS: #Shoperations In this episode, join us as we dive into an inspiring conversation with Mike Meilinger, a seasoned CPA and business coach who has transformed not only his accounting firm but also his health. Mike shares his incredible physical transformation and adopting extreme fitness regimes like 75 Hard. Gain valuable insights on balancing business success with personal health, the importance of emotional well-being, and why investing in discomfort can lead to growth in all aspects of life.

“I want to make sure that whatever we create, it's not only conducive for my lifestyle but for my entire team.” – Jody Grunden The finer details of this episode:Transformation of the accounting professionChanging perceptions within the accounting industryImportance of personal relationships and communication in professional successExperiences and challenges faced in public accounting and corporate rolesEntrepreneurial journey and founding of Summit CPA GroupEmphasis on work-life balance and flexible work environmentsAdoption of remote work and its impact on company cultureNeed for adaptability and innovation in accounting practicesRole of soft skills and interpersonal relationships in future accounting careersEncouragement for young professionals to embrace change and seek personal development opportunities Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show: youngcpasuccessshow@anderscpa.comWe're hiring! Check out our open positions: https://www.summitcpa.net/career-opportunitiesConnect with Jody here: https://www.linkedin.com/in/jodygrunden/Check out Summit Virtual CFO by Anders here: https://www.summitcpa.net/ Timestamps:Welcome to the Young CPA Success Show (00:00:00)Introduction to the podcast aimed at guiding young accounting professionals in their careers. Changing Perceptions in Accounting (00:00:23)Discussion about the importance of altering how the world perceives accounting. Jody's Journey in Accounting (00:01:23)Jody shares his background, from studying finance to discovering his passion for accounting. Experiences in Public Accounting (00:02:35)Jody recounts his challenging experiences in public accounting and the toll it took on him. Transition to Corporate World (00:04:09)Jody describes his shift from public accounting to corporate roles and initial enjoyment. Starting an Entrepreneurial Journey (00:05:38)Jody discusses leaving corporate life to run a small CPA firm and its challenges. Creating Summit CFO (00:07:14)Jody details the founding of Summit CFO, focusing on innovative practices and culture. Changing the Way Accounting Works (00:08:42)Jody emphasizes his goal to transform accounting practices for better work-life balance. Pioneering New Accounting Practices (00:10:14)Recognition of Jody as a pioneer in innovative accounting practices and culture. Overcoming Obstacles in Accounting (00:12:01)Discussion on turning challenges into opportunities and embracing change in the industry. Building Team Culture (00:14:00)The importance of intentional team culture and communication in remote work environments. Risk and Change in Accounting (00:15:02)Challenges accountants face with risk and change, and the need for adaptable team members. Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment: Going Remote: The Decision (00:15:42)Discussion on the decision to go fully remote and initial reactions from the team. Stand-Up Meetings and Culture (00:16:36)Overview of stand-up meetings, starting with jokes, and fostering a collaborative culture. Initial Resistance to Remote Work (00:17:14)Team members express concerns about remote work; only one person agrees to the idea. Office Renovation and Investment (00:18:32)Details about the office renovation and the unexpected shift towards remote work. Lessons from the Transition (00:19:17)Reflections on the financial implications of the office renovation amidst the remote transition. Adapting to Remote Work (00:20:03)Gradual acceptance of remote work by team members and the eventual leasing of the office. Listening vs. Acting (00:21:02)Speaker discusses the importance of listening to feedback without feeling obligated to act on it. The Entrepreneurial Spirit (00:22:16)Exploration of the entrepreneurial mindset within the company and its impact on employee roles. Compensation Structure and Flexibility (00:23:50)Explanation of the compensation model that supports both ambition and security for employees. Importance of Diverse Roles (00:27:06)The necessity of having both ambitious and content employees for company success. Evaluating Potential Hires (00:28:20)Criteria for assessing candidates, including sports and teamwork experience beyond academics. Remote Work Dynamics (00:29:46)Discussion on the effectiveness of remote work and maintaining engagement through video calls. Remote Work Presentation Tips (00:31:12)Importance of professional camera presence and background during virtual interviews. Creating Work-Life Boundaries (00:32:03)Discussion on the necessity of having a designated workspace to separate work from personal life. Flexibility in Remote Work (00:32:50)Benefits of remote work include flexibility for personal emergencies and family commitments. Task-Oriented vs. Hours-Driven Work (00:34:23)Emphasis on productivity based on task completion rather than hours worked. Balancing Career and Family (00:35:18)Personal experiences of balancing a career in accounting with family responsibilities. Company Culture and Flexibility (00:36:11)Summit CFO's supportive environment allows employees to prioritize family alongside work. Personal Health Journey (00:37:15)Speaker shares health improvements and lifestyle changes since joining Summit CFO. Work-Life Integration (00:38:49)Discussion on the shift from work-life balance to work-life integration for better fulfillment. Vision for Accounting's Future (00:40:12)Changing perceptions about accounting for clients and the industry, aiming for innovation. AI's Impact on Accounting (00:45:58)Predictions on how AI will transform traditional accounting roles and emphasize advisory services. Importance of Soft Skills (00:47:40)Highlighting the growing need for soft skills in accounting to build client relationships. The Importance of Client Relationships (00:48:24)Discusses a challenging client onboarding experience emphasizing the value of personal relationships in client retention. The Power of Communication (00:48:38)Highlights the necessity of communication skills for success in any profession, including accounting. Curiosity in the Workplace (00:49:47)Encourages questioning established practices to foster innovation and improve job performance. The Cake Story Analogy (00:50:26)Shares a humorous story illustrating the importance of understanding the reasons behind actions and practices. Innovating Through Inquiry (00:51:14)Explains how being curious and asking "why" can lead to better processes and innovation in the workplace. Wrapping Up the Podcast (00:51:29)Concludes the episode, expressing gratitude and excitement for future connections and opportunities. Connecting with Jody (00:52:10)Provides information on how listeners can connect with Jody and learn more about his work. Invitation for Young CPAs (00:52:57)Encourages young CPAs to explore career development opportunities with Summit CFO and Anders CPAs.

Jody Grunden, a virtual CFO, discusses the transition from brick and mortar to virtual business and the use of virtual assistants. He shares his experience in transforming the accounting industry by creating a virtual CFO service and changing billing models. Grunden emphasizes the importance of deliberate communication and building a strong virtual culture. He also highlights the challenges of managing a virtual team and provides tips for success, such as setting regular meetings and creating a professional virtual office environment. He discusses the importance of strategic coaching and how it has helped him achieve a work-life balance with 150 free days per year. He emphasizes the need to delegate and systematize processes in order to scale a business and increase its value. Grunden also highlights the benefits of hiring virtual assistants and utilizing AI in business operations. He encourages entrepreneurs to embrace AI as a tool and learn how to leverage its capabilities. Takeaways • Transitioning from brick and mortar to virtual business requires careful planning and consideration of software, office space, and internet connectivity. • Deliberate communication is crucial in managing a virtual team, including regular meetings and fostering a strong virtual culture. • Tools like SoCoCo and ClickUp can help create a virtual office space and manage processes effectively. Building a virtual business allows for flexibility in work hours and location, but it requires intentional processes and systems to ensure productivity and client satisfaction. Strategic coaching can help entrepreneurs achieve a work-life balance and focus on tasks that bring in profits. • Delegating and systematizing processes is crucial for scaling a business and increasing its value. • Hiring virtual assistants, both domestically and internationally, can be cost-effective and improve efficiency. • AI can be a valuable tool in various aspects of business, from writing emails to analyzing financial data. • Entrepreneurs should embrace AI and learn how to leverage its capabilities to stay competitive in the market. Sound Bites • Grunden what should I call him? My nickname will be the virtual guru virtual guru. • We basically transformed the accounting industry in regard to creating a virtual CFO service. • The virtual thing has really kind of opened it up. • I have about 150 free days, which is kind of cool. • You've got to figure out how to get yourself out of the weeds. • If everything's snowflakey, good luck on selling it for a premium. If you have any questions in general you can reach our office at: VastSolutionsGroup.com Phone: 415-854-6512 Email: info@vastsolutionsgroup.com Monday-Thursday 8:00 AM – 5:00 PM (Pacific) Thank you for listening!

Prove the naysayers wrong.The DisruptorsWith Liz FarrIn 2013, Jody's firm, Summit Virtual CFO, became one of the first financial firms in the world to go fully remote. At the same time, they narrowed their focus to creative agencies. Those two changes, combined with a weekly subscription pricing model they've been using since 2007, resulted in a “hockey slope type ramp up.”  13 MORE TAKEAWAYS: More Jody Grunden Disruptor Notes  MORE: Disruptors MORE CPA TRENDLINES PODCASTS and VIDEOS: Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You'll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Jason Deshayes: What We're Doing Isn't Working | Heather Satterley: You've Got To Meet People Where They Are | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture |  Grunden, the partner and co-founder of Summit Virtual CFO, got his start as a thought leader and virtual CFO (as well as his signature wardrobe) when he was invited to speak at a conference in New Orleans. At the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. Since then, they've been doubling in size every three years, reaching $10 million in revenue by 2022 while maintaining a profit margin of 10-25%. They also ditched the suits and ties back in 2004, and “decided to go against the norm…it really changed the way that people thought about accounting.” 

Like the show? Send us a text message on what you liked.As I think about our next guest, Jody Grunden, he reminds me of the successful business leader who Mixergy's Andrew Warner should feature. Jody co-founded Summit CPA Group in the early 2000s and decided to focus on financial leadership instead of offering the conventional services many small firms provided.This discussion addresses the accounting shortage, effective accountants, and why accounting professionals have nothing to fear about AI technologies.FranchiseU!FranchiseU! is for those in, or considering, careers within the world of franchising. Listen on: Apple Podcasts Spotify

 Get rid of the noise of hourly billing and create value.The DisruptorsWith Liz FarrFor over a decade, Jody Grunden, CPA, has been doing things that many firms are just now discovering. Summit Virtual CFO (now part of Anders) offers weekly subscription-based pricing as a fully remote firm, and their main offering is virtual CFO services or, in today's parlance, CAS 2.0 services. He's also the one you might spot at accounting conferences in his signature Tommy Bahama shirts instead of a suit and tie, not quite what you might expect from the leader of a $10 million firm.  13 MORE TAKEAWAYS: More Jody Grunden Disruptor Notes  MORE: Disruptors MORE CPA TRENDLINES PODCASTS and VIDEOS: Jason Blumer & Julie Shipp: Move Leaders Out of Client Service | James Graham: Drop the Billable Hour and You'll Bill More | Karen Reyburn: Fix Your Marketing and Fix Your Business | Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Jason Deshayes: What We're Doing Isn't Working | Heather Satterley: You've Got To Meet People Where They Are | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture |  Grunden, the partner and co-founder of Summit Virtual CFO, got his start as a thought leader and virtual CFO (as well as his signature wardrobe) when he was invited to speak at a conference in New Orleans. At the conference, he used an easel and pad of paper to walk a roomful of successful creative agency owners through the way they made money and how their decisions impacted the bottom line. 

Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. Together with his partner Adam Hale, Jody co-founded Summit CPA Group in 2002. It was the first fully distributed accounting firm in the country. In 2020, Summit merged with Anders CPAs + Advisors, and is now recognized as Summit Virtual CFO by Anders. Jody's specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management. Listen to this informative Sharkpreneur episode with Jody Grunden about the evolution of virtual CFO services. Here are some of the beneficial topics covered on this week's show: - How being innovative, solving problems, and always looking to improve processes and services will lead you to success. - How a virtual CFO is perfect for companies who cannot afford a full-time CFO. - Why going completely virtual fueled the firm's growth. - How having a subscription-based billing model provides clients with predictable fees. - How it's vital to document processes and maintain a strong culture during mergers. Connect with Jody: Guest Contact Info X @vcfobyanders Instagram @vcfobyanders Facebook facebook.com/vcfobyanders LinkedIn linkedin.com/company/vcfobyanders Links Mentioned: summitcpa.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 5 Episode 24 FACULTY: Paul Seaton, CPA a.k.a. Rev. Swaggy P CLASS: #SocialStudies In this engaging podcast episode, Scott dives into a conversation with Rev. Swaggy P, also known as Paul Seaton, CPA, and the Founder of Agency CFO. The episode unfolds the intriguing journey of Rev. Swaggy P, from his role as an almost Catholic Priest to becoming a Cloud CPA and CFO. Shout Outs: Marcel Petitpas, Parakeeto, Ron Baker, Jody Grunden, Summit CPA Group, Brian Soloentrop, @SoleyBusiness, Jason Staats, Roman Villard Chapters: 00:09:01 Introducing Rev. Swaggy P 00:11:12 From REV to CPA 00:15:05 Becoming a Cloud CPA 00:18:45 Working at Summit CPA Group 00:22:13 The Summit CPA Group Client Meeting Structure 00:28:13 Leaving Summit to Build a Firm 00:31:27 Paul Going Viral on Tax Twitter 00:40:36 Early Years of the Firm 00:42:41 Marketing and Hiring Intentionally 00:51:43 Lessons Learned from Too Many Meetings 00:56:12 Swaggy P 00:59:02 Bridging the Gap Between CFO and Tax Accountants Tags: marketing, social media, Twitter, LinkedIn, branding, niche, vertical, pricing, value, positioning, hiring, team building, leadership, delegation, systems, processes, consulting, advisory, profitability, growth --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

I am excited to welcome our guest expert, Jody Grunden, to this episode of Sell With Authority. Jody has been on the front lines navigating agency ownership for over two decades. He Co-Founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. On this episode, we dive deep into the challenges, opportunities, and everything in between that agency owners — just like you and me — face everyday. In our conversation, we tackle key areas that can make or break your agency's success. Jody sheds light on why building a thought leadership position is crucial — and — how to do it. We also take a comprehensive look into the key metrics that Jody and his team use to keep clients on top of their game, maximizing profitability and growth — and ensuring a healthy sales pipeline. What you will learn in this episode: How merging Virtual CFO Services into the agency space lead to accelerated growth Why Jody does not want CFOs to be solely agency focused The key reasons building a thought leadership position is pivotal The model Jody created to build a thought leadership position Ways Jody continued to grow his authority position through thought leadership Vital metrics for a healthy pipeline of right-fit clients Resources: Website: https://www.summitcpa.net/ Virtual CFO Consultation LinkedIn: https://www.linkedin.com/in/jodygrunden/ Facebook: https://www.facebook.com/vcfobyanders Twitter: https://twitter.com/vcfobyanders Tiktoc: https://www.tiktok.com/@vcfobyanders Instagram: https://www.instagram.com/vcfobyanders/ Youtube: https://www.youtube.com/@vcfobyanders Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

Uncover the keys to financial mastery in this captivating discussion on Biz Help For You, where I'm joined by the brilliant Jody Grunden. Together, we peel back the layers of financial management, illuminating the path to enhanced profits, reduced taxes, and amplified cash flow for small business owners. Join us as we voyage through Grunden's entrepreneurial journey, marked by innovative breakthroughs that revolutionized the accounting industry. Explore the transformational power of subscription-based billing, virtual CFO services, and cash flow forecasting, as Grunden shares his expertise and real-life experiences. Understand the pivotal role of cash position and the intricate dance between cash flow and profit, gaining valuable insights that can shape your business's financial landscape. Dive into the art of consistent invoicing and strategic price increases, learning how these practices can propel your business toward sustainable growth. Brimming with actionable advice and practical wisdom, this episode is a must-watch for entrepreneurs seeking to elevate their financial acumen and fortify their businesses. Don't miss out on this opportunity to unlock the secrets of financial success and take your business to new heights.   Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

"For companies that have been around for a long time, often they get very disconnected from their actual client, and then they wonder why their growth just sort of flatlines." – Michael JohnsonThe finer details of this episode:Distinguishing between coaching, consulting, and agency rolesMaintaining control and alignment as a CEO or ownerUnderstanding and improving customer experience Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show: vcpasuccessshow@anderscpa.comThis Quiz Will Tell You What Financial Help Your Business Needs: https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.nethttp://BizChoreo.comhttps://www.linkedin.com/in/michael-johnson-3149151ab/Business Choreography: Changing the Way People Look at Accounting with Jody Grunden: https://podcasts.apple.com/us/podcast/changing-the-way-people-look-at-accounting-with/id1543832214?i=1000636780953 

How to Scale Your Business with Strategic Financial Leadership Discover the secrets to improving cash flow and making informed financial decisions in your business with Jody Grunden.  Jo is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. Together with his partner Adam Hale, Jody co-founded Summit CPA Group in 2002. It was the first fully distributed accounting firm in the country. In 2020, Summit merged with Anders CPAs + Advisors, and is now recognized as Summit Virtual CFO by Anders. Jody's specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management. Through his virtual CFO services, Jody has revolutionized the way businesses approach their finances, providing customized strategies and forecasts to drive success. In this episode, you will learn the following: Streamline your business finances with virtual CFO services for improved cash flow and financial metrics. Optimize your business operations with efficient systems and processes to boost profitability. Gain access to different tiers of support and services tailored to your business needs. Uncover the secrets to maximizing profitability and cash flow for long-term business success. Learn how to manage cash flow effectively and make informed financial decisions that drive growth. Links: https://www.summitcpa.net/   Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

Jody Grunden is Partner and Virtual CFO Practice Leader of Summit Virtual CFO, which is the leading provider of Virtual CFO services in the North America. He is also the Authour of Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. Today, we are talking with an accounting visionary who have experience in the field over 20 years that he helps his clients maximize profits, minimize taxes, and increase cash flow.   https://www.summitcpa.net/    More episode like this visit: https://www.getunstuckmethod.com/podcast #getunstuckpodcast #getunstuck #jodygrunden #summitcpa #remoteteam #cfo #businesspodcast #entrepreneurjourney

Special guest Jody Grunden takes us through his unorthodox approach to revolutionizing accounting. From managing an unexpected influx of resumes during a client meeting to boldly embracing remote work in the financial sector, Jody shares real stories of grit and innovation. Explore the practical side of his game-changing subscription-based billing model, eliminating billing surprises and reshaping client interactions. Uncover the raw realities, challenges, and unexpected opportunities that defined his path, leading to a successful merger. If you're eager to challenge industry norms and gain actionable insights into reshaping financial practices, don't miss this episode.   Jody is the co-founder of Summit CPA Group, a trailblazing firm that pioneered fully distributed operations and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. This merger brings numerous advantages to Anders, aligning with Jody's vision of changing the way people think about accounting.    These include enhancing the "hybrid" work environment, establishing thought leadership in Virtual CFO Services, and adopting a progressive weekly subscription billing model.   Want to find more from Jody? Check out… https://www.summitcpa.net/ ------------------------------------------------------------------ Want more Business Choreography?  Check out… Business Choreography Website  Join The Business Choreography Group  Text Us "CHOREO NOW" To Get Started: 385-442-7188   Need the tech to build your Business Choreography? Check out.... ChoreoSuite  

Jody Grunden, the founder of Summit CPA Group, was a trailblazer in establishing one of the first CPA firms specializing in virtual CFO services. They recently achieved an impressive $10 million in revenue. What propelled Jody's success? The key lies in his commitment to regular client meetings. In this enlightening discussion, Jody unveils his strategy of revolutionizing client relationships by transitioning from traditional monthly engagements to weekly touchpoints. Tune in now to unlock the potential of this simple yet transformative shift, enabling you to enhance your advisory services and propel your firm's growth to new heights.SponsorShareFile - https://earmarkcpe.promo/sharefileChapters (00:00) - Welcome To The Earmark Podcast (01:27) - What inspired Jody to start his firm, and how did he start doing CFO work and not just compliance? (06:13) - Jody wanted to find what his firm could change from the traditional model (13:12) - Automatically charging clients for your services (20:18) - What do you do for a typical client? (32:20) - The importance of having a dynamic forecast (35:32) - Where did you learn to do this driver based modeling? (37:22) - How do you staff these engagements? (43:15) - Only do tax returns for clients you do the books for (44:29) - How did you get into doing remote work? (51:30) - Jody has always invested in marketing and now content (55:20) - What made you choose Anders over other firm merger possibilities? (58:30) - Jody's 5 requirements for selling or merging his firm (01:06:27) - Wrap up and where people can learn about Summit and find Jody online Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest,  Jody GrundonLinkedIn: https://www.linkedin.com/in/jodygrunden Website: https://www.summitcpa.net/ Connect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/

Season 5 Episode 1 FACULTY: Jody Grunden CLASS: #GuidePosts TITLE: Growing a Profitable Remote CFO Accounting Firm (feat. Jody Grunden, CPA) In this podcast episode, Scott interviews Jody Grunden, CPA, co-founder of Summit CPA Group and author of two books, to discuss various topics related to running an accounting practice and building virtual CFO services, dressing "professionally", and niching down. Introduction and an update on recent developments since the last interview. The origin story of Jody's Hawaiian shirts Scott shares his similar wardrobe story Discussing the evolution of “professional attire” in the accounting profession Exploring the benefits and challenges of running a remote accounting firm The importance of finding a niche and specializing in the industry Creating CFOs from accountants within the firm and the training and development process Utilizing retreats and building a strong company community Addressing the resistance to change in the accounting industry and the need for adaptation Insights into the day-to-day operations and growth goals at Summit CPA Group Scott and Jody discuss the acquisition of cloud firms, venture capital, and private equity Shout Outs: Tommy Bahama, Accounting Salon, Kenji Kuramoto, AICPA, Karbon, Dave Barrett, Matthew May, Acuity --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

This week on the Digital Velocity Podcast, Jody Grunden of Summit CPA Group joins Erik and Tim to discuss why effective employee management, proper technology implementation, and solid company culture are all key components of a successful remote team. https://www.digitalvelocitypodcast.com/episodes/46-remote-team-management-jody-grunden

My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors,  an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services in North America. In 2022, Summit joined forces with Anders CPAs + Advisors, rebranding as Summit Virtual CFO by Anders. This merger brings numerous advantages to Anders, aligning with Jody's vision of changing the way people think about accounting. These include enhancing the "hybrid" work environment, establishing thought leadership in Virtual CFO Services, and adopting a progressive weekly subscription billing model. Summit Virtual CFO by Anders provides professional Virtual CFO Services to more than 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow. Jody is also an industry speaker and a published author. He literally wrote the book on helping digital companies create a financial roadmap to success, Digital Dollars and Cents. Social and Website: Facebook - https://www.facebook.com/vcfobyanders Twitter - https://twitter.com/vcfobyanders, Jody Grunden (@jgrunden) / Twitter TikTok - https://www.tiktok.com/@vcfobyanders Instagram- https://www.instagram.com/vcfobyanders/ LinkedIn - https://www.linkedin.com/company/1258494/admin/,  (43) Jody Grunden, CPA | LinkedIn YouTube - https://www.youtube.com/@vcfobyanders Website - Summit Virtual CFO by Anders (summitcpa.net) For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz… #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools  #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan  #mentorpodcast #educationalpodcast

Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud.  Together with his partner Adam Hale, Jody co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022. Summit, now a division of Anders, was the first fully distributed firm and the leading provider of Virtual CFO Services in North America.  Jody's specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management.   During the show we discuss: What a CFO Does in a Typical Business What a Virtual CFO Does and How They Can Help You What Forecasts Are and How They Can Help You Grow Faster How to Differentiate Between a Bookkeeper, Controller, and CFO When to Know When You Need a Bookkeeper, Controller, and CFO What a Fractional CFO Does and How to Have One for a Very Low Cost The Type of Services That a Virtual CFO Can Assist With How Much Cash You Should Have in the Bank Account at Any Time Why Business Wwners Struggle to Get to Profitability and How to Fix It Why a CFO Can Function as Your Business GPS How a Proper Financial Forecast Can be Created and Help You Make More Profits  The Biggest Financial Mistakes Business Owners Make and How to Avoid Them How Often Should You Meet with Your Fraction CFO Why the Demand for Fractional CFOs is Exploding    Resources: https://www.summitcpa.net/  

Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud.  Together with his partner Adam Hale, Jody co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022. Summit, now a division of Anders, was the first fully distributed firm and the leading provider of Virtual CFO Services in North America.  Jody's specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management.   During the show we discuss: What a CFO Does in a Typical Business What a Virtual CFO Does and How They Can Help You What Forecasts Are and How They Can Help You Grow Faster How to Differentiate Between a Bookkeeper, Controller, and CFO When to Know When You Need a Bookkeeper, Controller, and CFO What a Fractional CFO Does and How to Have One for a Very Low Cost The Type of Services That a Virtual CFO Can Assist With How Much Cash You Should Have in the Bank Account at Any Time Why Business Owners Struggle to Get to Profitability and How to Fix It Why a CFO Can Function as Your Business GPS How a Proper Financial Forecast Can be Created and Help You Make More Profits  The Biggest Financial Mistakes Business Owners Make and How to Avoid Them How Often Should You Meet with Your Fraction CFO Why the Demand for Fractional CFOs is Exploding    Resources: https://www.summitcpa.net/  

So how do you position your business for a multi-million dollar merger? Well, we sat down with the founder of Summit CPA to hear about his journey and the story of how the Summit and Anders CPA merger came about. We also discuss some common mistakes that business owners make that stop them from being an attractive company that could be worth buying. Every business owner needs to understand this thought process, even if you don't want to merge or sell your business.Enjoy the episode! ================For Resources & Support inquiries, please go to: https://www.bizprofitsecrets.comGrow Your Profits (Subscribe to the Newsletter): https://www.bizprofitsecrets.com/newsletter=============Connect with Us: Instagram: https://www.instagram.com/businesstalklibrary Website: https://www.bizprofitsecrets.com/ Facebook:https://www.facebook.com/TLTurnerGroup Email: contact@tlturnergroup.com #businessprofitsecrets #stuffyouraccountantisnttellingyou #tlturnergroup #businessowners #accountant #entrepreneur #bizprofitsecrets

Randy welcomes Jody Grunden of Anders CPAs on Episode 106 of The Unique CPA. A two-time author, speaker and visionary, Jody helped pioneer virtual CFO services as well as subscription-based billing in the accounting profession, creating new ways for firms to do business. He recounts his unusual journey, including tales of lost luggage and declined credit cards as he tried to finally solidify a stable business. Get the full show notes and more resources at TheUniqueCPA.com

In this episode Jody Grunden, Co-founder of Summit CPA Group and Partner at Anders CPAs + Advisors, joins our host Diane Helbig to discuss the role of dynamic forecasting in ensuring business growth. With more than 20 years of experience in public and private accounting, Jody has discovered that many small business owners don't know why they need a forecast; and if they do know that they need one, oftentimes, they aren't sure how to create one. Jody Grunden is an accounting visionary with over 20 years of experience. He co-founded Summit CPA Group in 2002. As the leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the US, helping business owners dive deep into the financial side of business to maximize profits, minimize taxes, and increase cash flow. Jody is also an industry speaker and a published author. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

What key metrics are you tracking for your agency? Do you know which KPIs are crucial for making proactive decisions to benefit your agency? There are 4 key metrics that enable you to see into your agency's future and make smarter growth decisions. Today's guest runs a CPA advisory firm that provides agencies with the tools they need to come up with original solutions for their unique challenges. He shares the four key metrics every agency should be tracking to predict their future moves. Jody Grunden is the founder of Anders CPAs + Advisors, a virtual CFO group focused on the creative agency space. His team serves as a catalyst for those striving to achieve their highest potential and carry this mentality on to their clients and community. In this episode, we'll discuss: Crucial metrics to track for your agency. The target average utilization rate for agencies. Assessing profitability and gross margin to make adjustments to your prices or staff. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Dot & Co: Today's episode of the Smart Agency Masterclass is sponsored by Dot & Co, client management specialists that will help digital marketing agencies keep their clients happy. With the help of their knowledgeable account managers, agency owners can step away from the day-to-day and focus on driving results. Check out dotandcompany.co/smartagency and get 20% off your first month working with them.   The 4 Crucial Financial Metrics You Should Be Tracking for Your Agency Jody and his team help their clients focus on their goals and achieve their highest potential. They help improve their client's business by teaching them to focus on four main metrics: Cash metrics Production metrics Financial metrics Pipeline metrics Keeping track of these metrics makes a huge impact on your agency allowing you to predict your cash position every month and make key decisions ahead of time rather than being reactionary. 1. Cash Metrics This is annualized revenue; something all agency owners should have knowledge and control over. Keeping track of how much cash you have in the bank determines your next steps in the business. The goal is to have at least 10% of your annualized revenue in the bank at all times. So if you have a $3 million agency, you should have $300,000 in the bank. Why ten percent? This amount covers 2 months' worth of expenses for a service-based business. Of course, this is the minimum. It's better to strive for 30% or six months' worth of expenses. There's no right or wrong answer. Some agencies are fine with 4 months' worth of expenses in the bank, some need less. How do you decide on the percentage your agency requires? Just look at your different risk factors. Are you focusing most of your resources on just one client? Do you have older, retiring partners? In those cases, there is high risk and you need a higher percentage. Do you have high recurring revenue? If so then 10% is fine. Anything over 6 months might be overkill and money you could be using to reinvest in the agency. Why You'll Need at Least Three Different Bank Accounts Jody usually advises clients to have three different bank accounts; a tax account (for 40% of net income); an operating account (money to pay bills), and a cash reserve account (a money market account or a high-interest savings account). Just keep in mind that if that money is sitting in your operating account, you'll be losing opportunities. The name of the game is making money on your money. Jason and Jody agree that you should also get a line of credit when you don't need it. Treat it as a safety guard and preferably have it renewed every two years instead of annually. It's not designed to be used on a daily basis. That's what your cash reserve is for. 2. Production Metrics This is the metric agencies use to build a solid forecast. This forecast should be dialed into your non-financial metrics and may change every month. There are two very important metrics to getting that forecast right: Utilization Rate -  what your team is working on and the percentage of their total hours spent on billable work. Average Build Rate - which is not what you're charging clients but rather the work being done. If you charge by the hour and you're not accurately tracking the time spent working that reduces your average build rate. These two metrics will help build a dynamic forecast because it's all based on people. You'll be able to build a month-by-month forecast and break down exactly what your agency should do on a monthly basis to achieve your revenue goals. Average Utilization Rate for Agencies How many hours does an agency typically work? This varies from agency to agency but on average they expect to work 30-32 (billable) hours per week. This is a benchmark of the number of hours you expect your workers to put in each week. Basically, the number of billable hours (work hours minus culture hours) divided into the number of available hours will give you your utilization rate. The average utilization rate for agencies is around 60%. However, your agency should strive to achieve your forecast projections. 3. Financial Metrics Assessing profitability and gross margin. Compare your agency to the competition and to your forecast. Comparing to everyone else will give you an idea of whether you're in the ballpark but more importantly, how well you're forecasting. To assess your overall profitability, first look at your net revenue. This is basically revenue minus hard costs. Once you have that, subtract all costs associated with production (anyone who works in the business), including fully-burdened costs like 401K and health insurance. Your goal as an agency should be about 50% net revenue. Additionally, your overhead costs like marketing expenses, business development, and facility costs should be no more than 35%. So, net revenue (50%) minus overhead (35%) = a gross margin bottom line (15%). Ideally, you'll want to get gross margin up from 15% closer to 25%. Try to focus not only on things you can cut back but also if it's time to increase prices. Planning to increase staff by 5%? Then you should probably also raise your prices or your margin percentage will shrink. 4. Pipeline Metrics The cash, production, and financial metrics will help you build a great model to predict exactly how much you'll hit each month. However, it can all crumble pretty quickly without the pipeline metric. This metric helps keep an eye on what you have under contract for the next three months and when you'll need to make adjustments according to the amount of work. For instance, if you have 65% under contract for the next three months that's fine and it's the typical number for your agency. However, if you're at 80% or 20% capacity then you'll need to make some adjustments.   Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Jody Grunden co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm. As the leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow. In this podcast for managers, Audrey, Lee and Jody discuss:  -The Four Most Important Financial Metrics for Growing Your Business -Cash flow as it relates to profit -Jody's recommendations on accurate financial forecasting -How to preserve the bottom line no matter what changes happen in real time -How to grow the company financially while maintaining firm control and agility  "The biggest mistake managers make is not knowing or understanding their non-financial KPIs.”– Jody Grunden  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Jody Grunden https://www.summitcpa.net/ https://twitter.com/jgrunden https://www.linkedin.com/in/jodygrunden/ https://www.facebook.com/summitcpagroup  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith    Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/    Learn more about your ad choices. Visit megaphone.fm/adchoices

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe How can CPAs grow their accounting practice when they're over capacity, underutilizing their talents and not providing optimal client support?  Many CPA firms still rely on the hourly billing business model, where the firm has to log more work hours providing services to increase revenue. It focuses on hours and deliverables, not on results and value. A compelling alternative is the subscription business model, where the provider enables serial transformations to the buyer, and continually adds value to the experience. The subscription model creates an opening for predictable, recurring, higher margin revenue.  In this week's episode, I talk about the subscription model with my guest, Ron Baker.  Ron is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally, and is a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. His latest book, co-authored with Paul Dunn, Time's Up!: The Subscription Business Model for Professional Firms, was published in November 2022.   In this two-part conversation (episodes 233 and 234), we talk about: Sale prices and multiples How AI can help scale businesses Disney and other big businesses using the subscription model Ways to “plus” your offer How CPA firms can shift to subscription model Highlights: — “We need to stop charging for the means and pricing the end.”  — “Strategy is about what you don't do. It's about the customers you don't have, the services you don't provide. It's all about trade offs. You simply can't be all things to all people.”  — “It's very difficult for a business to disrupt itself.”  — “CPAs have the ability to enable transformations. It's a privilege and a duty to help our customers, to make that impact on their life.” Connect with Ron: Website: https://www.thesoulofenterprise.com/ Ron's book: Time's Up: The Subscription Business Model for Professional Firms https://www.thesoulofenterprise.com/timesup Episode mentions: Subscription Business Model: Build Greater Wealth in Your CPA Firm, with Ron Baker https://businessstrategyforcpas.com/147 Time to Rethink Your Pricing Strategy?, with Ron Baker, Founder of VeraSage Institute https://businessstrategyforcpas.com/081 Breaking Away from the Mainstream Medical Model with Dr. Lewis Weiner https://businessstrategyforcpas.com/206 Selling Summit CPA for Multiples, with Jody Grunden https://www.businessstrategyforcpas.com/225 Hold My Beer and Watch Me Niche, with Josh Lance, CPA https://businessstrategyforcpas.com/212   Book mentions: Uncommon Sense, Common Nonsense by Jules Goddard https://www.amazon.com/Uncommon-Sense-Common-Nonsense-Organisations/dp/1846686024 Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jody Grunden, co-founder of Summit CPA Group, chat about the efficiency of having a virtual CFO on your staff and other must-know business tips intended to help you grow your business even if all your employees are virtual. Jody co-founded Summit CPA Group, which merged with Anders CPAs + Advisors in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm. As a leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow.

Learn tools and ideas how to make your fully remote business successful in this podcast interview with Jody Grunden. Several of the things his company does were new to us so this episode will definitely teach you something new. Jody is the founder and head of Summit CPA (www.SummitCPA.net), the Virtual CFO division of Anders CPAs & Advisors. He took his virtual CFO firm from 18 people to almost 60 since he took it fully remote in 2013 and is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. What positions do you need in your company that will make the difference between success or failure (high turnover and negative culture) in your remote company? What role does a retreat play? What mistakes should you avoid? What role does your business and financial model play in your ability to successfully grow and scale a remote company? For the answer to those questions and several others, listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.

Jody Grunden is the co-founder of Summit CPA Group, a leading provider of Virtual CFO Services that merged with Anders CPAs + Advisors in 2022. The Summit CPA Group provides virtual CFO services for over 100 companies across the United States.Resources:Summit CPAConnect with Jody on LinkedInGet the first three chapters of Content Marketing Secrets for freeConnect with me on LinkedIn

Jody Grunden, CPA, the co-founder and CEO of Summit CPA Group, isn't afraid to fail — he says he's done it many times over the years. The firm, now part of Anders CPAs + Advisors thanks to a 2022 merger, is an innovator in several aspects of client billing and payment, from getting away from paper checks to escaping the “rat race” of hourly billing. Grunden, the author of two books, explains on this episode of the Journal of Accountancy podcast some about Summit's journey, why his co-founder at first was against a move to remote work, and why his approach to risk is more about developing a workaround than deciding to retreat.

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe   Many CPAs work until they're done. And they either hand their firm down, sell it, or turn off the lights and close the door. Some miss an opportunity to be more strategic about what they choose to build with an eye toward future value creation.  Here today to talk with me about this is my guest, Jody Grunden.  Jody is the co-founder & CEO at Summit CPA Group, A Division of Anders CPAs + Advisors. Summit CPA is the leading provider of Virtual CFO Services in North America.    Highlights: — “High growth and high profit, those are the two big things that companies look for.”  — “Being remote accelerated growth, because now we could go anywhere and hire anywhere.” — “There's a great opportunity to get rid of existing clients that are preventing you from making changes [to improve your firm].” — “Take advantage of the remote atmosphere, whether it's hybrid or fully remote. This is the perfect time.” — “The most important factors: niche, go remote, and take risks.” Connect with JODY: Website: https://www.summitcpa.net/ LinkedIn: www.linkedin.com/in/jodygrunden Twitter: @jgrunden and @SummitCPAGroup Previous episode with Jody: 086 Secrets of Shifting to vCFO Services, with Jody Grunden https://businessstrategyforcpas.com/086 Book mention: Time's Up!: The Subscription Business Model for Professional Firms, by Ron Baker and Paul Dunn https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526 Software mentions: Reach Reporting: ​​https://reachreporting.com/  

In this episode of Small Business Nation, our guest is Jody Grunden, the owner of Summit CPA Group. Jody joins the show to discuss the financial side of businesses and how to maximize profits, minimize taxes, and increase cash flow. Summit CPA Group is a division of Anders CPAs and Advisors, which is the first fully distributed accounting firm and leading provider of virtual CFO services in North America. Jody is also an industry speaker and author of the book "Digital Dollars and Cents," which helps digital companies create a financial roadmap to success. KEY POINTS FROM THIS EPISODE:  Jody is the guest on Small Business Nation and he helps business owners dive deep into the financial side of their businesses to maximize profits, minimize taxes, increase cash flow.Summit CPA Group Summit merged with Anders CPAs and Advisors in 2022, now a division of Anders is the first fully distributed accounting firm and as the leading provider of virtual CFO services in North America.Summit provides professional virtual CFO services for over a hundred companies across the United States.Jody's company, Summit CPA Group, started as a traditional accounting firm but shifted to a virtual CFO service.The company used SEO and inbound marketing to grow its client base, and also niched its service to focus on the creative agency industry.The company's revenue has grown significantly, currently at $12 million with 60% of clients in the creative agency spaceThe company is 100% remote and 100% inbound marketing, with clients coming to them without the need to reach out to prospects.The virtual CFO helps business owners make decisions by sitting alongside them in weekly or monthly meetings.The virtual CFO helps business owners to be a stronger leader and make sound decisions by sharing worries, issues and all the different things that are affecting the company.A strategy for pipeline adjustment is used to determine short-term capacity and resource needs for a businessSubscription business models are preferable because they provide predictable revenue that can be counted on for payroll and managing growthFour key metrics to focus on for a successful business: cash metrics, production metrics, financial metrics, and pipeline metrics.Reach Reporting is a tool that can be used for reporting and forecasting, and Gaff JIRA V and Plant Guru are also useful for forecasting.Common financial mistakes include not having enough cash in the bank, and taking all of the money out of the business.The rule of thumb for cash in the bank is to keep at least 10% in reserve at all times.Paying taxes is a good thing, as it means the business is doing well. LINKS MENTIONED IN THIS EPISODE: Summit CPA Group Jody Grunden on Linked In Jody Grunden on Twitter Andrew Brockenbush on Twitter Beefy Marketing Beefy Marketing Blog Small Business Nation

Season 4 Episode 4 | Recorded December 27, 2022 Don't be tardy to the Coach Mackenzie party! That's right, you're listening to VarsityTips, formerly known as #NiksTips with Scott and Nikole, where they sit down and discuss a hot topic to get Nik's hot takes and tips. It's the same show you've grown to know and love, we're just calling it something new to fit the curriculum here at Accounting High. So lace up your sneaks and stretch out because VarsityTips is now in session. What happened last year? Trips Blessed to get away in January Ron Baker Marathon Preview Niks shifted away from CFO services Learning from failures Vices FreshPAC and other Trips The birth of Accounting High Pivotal Moments Vegas, Baby! Mexico Niks and her sports Moving to new positions Fast and slow lanes Outreach Learning from others Stay tuned for part 2… Scott Scarano Stories (S3X) More Teasers Accounting High Times with Byron Moving up and getting better Thank you to the audience Shoutouts Gusto, Will Lopez, David Leary, QBConnect, FreshBooks, Jason Staats, Blake Oliver, David Emmerman, Byron Patrick, Genie Whitehouse, Sarah Prevost, Dan Luthi, Keeper, James Ashford, Karbon, Ashley Carrol, Liz Mason, Paul Seaton, Jody Grunden, Summit CPA Group, Xero, AppyCamp, Deeper Weekend, Ron Baker, David Barrett --- Send in a voice message: https://anchor.fm/accountinghigh/message

Season 4 Episode 3 | Recorded September 2, 2022 Our Accounting High listener survey is right here https://bit.ly/3NRSAfD An episode that's surely worth capping off 2022. Jason Staats, CPA, MBA and Scott (Lil Toddler) Scarano gives us another great talk about everything big and small, and I mean EVERYTHING! Career? Business? Family? Purpose? Contents? Hobbies? You name it. This lengthy episode is no short of topics that'll make you ponder on the things that you've done, how far you've reached, and how much more you can accomplish. From all of us here at Accounting High, Wishing y'all a happy new year! 0 - Previously on #StaatSnacks 4 - The Accounting Celebs Shoutout to Jody Grunden, CPA, Ron Baker, Blake Oliver, CPA, David Barrett 11 - Getting into Vlogs Shoutout to Xero's XeroCon 16 - Attention from others 23 - How do I leave the space for doing all the things I wanna do with them (my kids)? 26 - Our different universes 31 - Get yourself out of the little bubble 38 - Shilling season with Jason Shoutout to Simon Sinek's Infinite Game, Ryan Lazanis, CPA 44 - The old & new context of rivals 47 - It takes a level of confidence to be able to be vulnerable 53 - Jason goes podcasting Shoutout to Gusto, Chad Davis 60 - Storytelling Shoutout to Edward Mendlowitz 64 - It's not because I want to compete, I just want to have a bigger impact Shoutout to Earmark 71 - Rapping and Podcasting Shoutout to Drew Carrick, Twyla Verhelst, CPA 77 - Fears Shoutout to Jason Ackerman, CPA, CFP®, CGMA 82 - Kids love routine, but they don't like authority Shoutout to Joshua Lance, CPA, CGMA 88 - You can only grow one thing effectively at a time 92 - Building a creative empire 97 - Money = Time + Freedom 103 - Accounting High's freshman year Shoutout to Madeline Reeves 107 - I'm bridging all of these different parts of my life into one thing that I could enjoy doing 110 - Wrapping and Rapping up --- Send in a voice message: https://anchor.fm/accountinghigh/message

Jody Grunden analyzes the dynamics of remote teams and how to maintain connections via an online space. 

Paul and Mo are joined by Jody Grunden, co-founder of Summit CPA Group and together they discuss Virtual CFO Services and what a typical client engagement looks like for those services. They also talk about forecasting and KPIs.

A look back at some of the top insights from season 1 of AccounTrends. If you enjoyed this season, please leave us a review on Apple Podcasts or Spotify!1:05 - Allan Koltin on the war on talent and raiding3:53 - Darren Root on working through staffing challenges during the great resignation5:16 - Angie Grissom on 3 fundamentals for reducing burnout and lack of engagement7:49 - Ron Baker on how hourly billing can make it difficult to move into advisory9:26 - Jody Grunden on firm culture and why how you communicate with clients matters11:21 - Dr. Sean Stein Smith on  what crypto is and the 2 biggest risks around it15:52 - Mark Wickersham on the power of choice in pricing models16:49 - Nayo Carter-Gray on how to lead clients well based on what matters to them18:13 - Randy Crabtree on R&D tax credits & digging deeper for clients20:06 - Joe Woodard on the terror wall and failure trench

In a special episode of the But Who's Counting?  podcast, host David E. Hartley meets with Jody Grunden, CEO and co-founder of Summit CPA, a division of Anders, to discuss what the future looks like for Anders and Summit together. They dive into the story behind Summit's successful virtual CFO offering and how the recent Anders and Summit merger will open opportunities for innovation and bring more value to our clients.Make sure to never miss an episode by subscribing on Spotify, Pandora or Apple Podcasts and let us know what you think by rating and reviewing. Keep up with more Anders insights by visiting our website and following us on social media: Facebook | LinkedIn | Instagram | Twitter

BONUS - Rebroadcast of Episode 65 of The Unique CPA ...and it is “pure vaporware” Randy and Scott have a great time talking about everything under the sun, from beer and other methods of “relaxation,” to one of the key tenets of The Unique CPA: The changing face of public accounting, which also happens to be a heavy focus of this show. Check out The Unique CPA Podcast at https://tri-merit.com/podcasts/ About the Guest Scott Scarano is the Owner and President of Padgett Business Services of Raleigh-Durham. He founded the Sons of CPAs podcast in 2021. Scott's “Why” is empowering all growth-minded entrepreneurs in his reach to thrive and prosper by approaching problems from a different perspective and analyzing solutions. Scott earned his B.B.A. in Accounting from Campbell University, graduating Summa Cum Laude. Upon graduation, he spent several years working as a staff accountant at local CPA firms in Durham, NC, when Scott discovered his passion for working with small businesses. He is a licensed Enrolled Agent and a certified QuickBooks ProAdvisor. Meet the Host Randy Crabtree, CPA co-founder and partner of Tri-Merit Specialty Tax Professionals, is a widely followed author, lecturer and podcast host for the accounting profession. Schaumberg, Illinois-based Tri-Merit is a niche professional services firm that specializes in helping CPAs and their clients benefit from R&D tax credits, cost segregation, the energy efficient commercial buildings deduction (179D), the energy efficient home credit (45L) and the employee retention credit (ERC). Prior to joining Tri-Merit, Crabtree was managing partner of a CPA firm in the greater Chicago area. He has more than 30 years of public accounting and tax consulting experience in a wide variety of industries, and has worked closely with top executives to help them optimize their tax planning strategies. all the shout outs Randy Crabtree, Nikole Mackenzie, John Garrett, Josh Lance, Kristen Keats, Terrell Turner, Blake Oliver, Jason Ackerman, Xero, Liz Mason, High Rock, Lil Wayne, GKUA, Byron Patrick, Botkeeper, Padgett, Jeff Phillips, Amanda Aguillard, Ignition, GoProposal, James Ashford, Ron Baker, Mike Michalowicz, Jody Grunden, Acuity, Matthew May, Kenji Kuramoto, Scott Scharf, Patti Scharf Important Links Sons of CPAs on Apple and Spotify Scott Scarano on Twitter Scott Scarano on LinkedIn --- Send in a voice message: https://anchor.fm/sonsofcpas/message

This week I'm interviewing Jody Grunden co-founder and CEO of Summit CPA Group, a leading Virtual CFO firm in the creative agency space. We are talking about scaling, removing yourself from your firm, offering CFO services, building an amazing virtual team culture, and lots of things in between.After we stopped recording, I told Jody I wished I'd found his firm when I was still working in corporate because I totally would've worked for him. If you're not ready to start your own firm or know it isn't for you but you want to work for an awesome virtual firm, they're always growing and hiring, so go check them out!Connect with Jody on LinkedIn: https://www.linkedin.com/in/jodygrunden/Listen to Jody's Podcast: https://www.summitcpa.net/podcastsGet the Virtual CFO Playbook: https://vcfoplaybook.summitcpa.net/Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: ambitiousbookkeeper.comFollow the Blog: ambitiousbookkeeper.com/blogConnect on Instagram: instagram.com/ambitiousbookkeeperConnect on LinkedIn: Linkedin.com/in/SerenaShoupConnect of Facebook: Facebook.com/serenashoupcpaPodcast Publishing ToolsPodcast Editing: Ian Gilliam: iangilliam.comDescript (affiliate link)Buzzsprout (affiliate link)

Season 2 Episode 16 | Recorded January 10, 2022 Today we'll learn about Jody Grunden's CPA journey and how his firm went from $0 in 2002 to $9 million plus in 2022. By taking the non-traditional route in accounting – combining vision and integration to form a biz model that really, really works - Summit CPA Group is a shining example what TO do! shout out to our sponsors this week; Xero and Gusto's People Advisory Accelerator, go to gusto.com/training and type in the code sons100 for $349 off Meet Jody: LinkedIn: https://www.linkedin.com/in/jodygrunden/ Jody is not the son of a CPA, but he's the first person in his family to go to college. Why Summit CPA Group is different: Dress code Killing overtime for the entire team eradicating the hourly billing model Figuring out what the clients want Why forecasting is key – go forward, not back Defining the why and when of meetings – forecasting, pipeline, rev-rec, and the floater How the fixed-fee model nearly tanked Summit Why Summit CPA Group has no accounts receivable Form and function – explaining the Summit “pods” and their processes The Wow factor – not charging more for unexpected issues, such as PPP Setting, managing, and exceeding expectations – just do it! The Summit CPA niche – creative agencies over $1m in revenue What's the next step in the evolution? The 2FA (or 3) of scaling pricing – revenue, employee count, and industry Giving clients the Carvana experience Why soft skills matter at Summit Talking compensation What did Jody learn while he was growing the practice? Figuring out your pricing model is the #1 priority Making the Summit model the new normal Check out Summit's free CPE webinars here: https://www.summitcpa.net/cpe-webinars or get the Virtual CFO Playbook here: https://www.summitcpa.net/vcfo-playbook Why Summit used cartoons to set themselves apart Shout-out to Indiana University, Darren Root, and Rootworks, Crowe, BKD, Summit CPA Group, Adam Hale, Netflix, The Summit City (Fort Wayne, IN), DCPA --- Send in a voice message: https://anchor.fm/sonsofcpas/message

Season 2 Episode 9 Bonus Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms. This episode is brought to you by the letter P… these bonus episodes are deep dives into topics that start with the letter P, and it's a little different than our regular episodes Pods are how you structure your team in terms of how you deliver your services to your clients. Shout out to Niks … and her regular guest Episode on Sons of CPAs podcast https://anchor.fm/sonsofcpas/episodes/Beyond-Building-Momentum-feat--Nikole-Mackenzie--CPA-e15v293 shout out to Josh Lance at Lance CPA Group who introduced me to the pod concept years ago shout out to Ron Baker and the Soul of Enterprise podcast… efficiency is the enemy of effectiveness shout out to Shane Mason at BrooklynFI and the Liquidity Event podcast… and for not tracking time! shout out to Jody Grunden and the Modern CPA Success Show podcast… we've had some great episodes with pretty large firms that are doing this successfully, $10 million firms that have pod structure that are, very successful at it. And they're adding data analysts, and different people to a pod structure to enhance it and to make it stronger and to make the client relationship stronger and also increased profitability. --- Send in a voice message: https://anchor.fm/sonsofcpas/message

2day is Twosday 2.22.22 happy 2sday, brought to you by the number 2 ... we present 2 you, part 2 of #NiksTips on Podcasts Sons of CPAs Podcast bonus episode drop feat. Nikole Mackenzie, CPA and scott scarano, ea

“The type of person that we had to look for to be a virtual CFO is completely different than the type of person that we looked forward to being an accountant.” Jody Grunden My guest today is Jody Grunden. Jody is the CEO and co-founder of Summit CPA Group, which is a fully distributed virtual CFO firm. He has authored two books, Digital Dollars and Cents, and Building the Virtual CFO Firm in the Cloud. He is the winner of multiple awards, including recognition of Tony's Top Innovative Practitioner by cpa.com.  In today's episode, Jody is going to discuss what he's done to position his organization in a way to compete in the accounting profession in a very unique way. Our accounting company was set up with a desire to do things different than other accounting firms. We did the flat fee which allowed us to get rid of the hourly billing completely, as well as have a significant cut on the administrative costs. We created a subscription-based billing where every week our clients got a bill, and got the money zapped out of their account. We started working remotely since 2013 and the business has kind of evolved with the idea of taking risks and doing things that no other firm has ever done. The type of person that we had to look for to be a virtual CFO is completely different than the type of person that we looked for to be an accountant. Accountants think and act completely different where they are risk averse and very to the books. The personalities for virtual CFOs include risk taking, ability to communicate really well with people, high EQI, and can help people to solve their problems. We developed program internally, to be able to help that client or CFO and educate them on how to communicate their messages. It took eight years to figure out how to price my products and to know that people actually will pay for it. The key is pricing it right, so that you can pay your employees well, have happy employees and make sure that the customers are getting satisfaction. In order to have a solid base to give your customers, it takes a lot of trial and error as well as listening to feedback from clients. To learn more, and for the complete show notes, visit: petermargaritis.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Grunden, co-founder & CEO at Summit CPA Group, joins us to explain how he's built a successful multimillion-dollar accounting firm through a subscription-based pricing model, and enjoys a 94% retention rate. Learn his tips and see how you can apply them in your firm.

Accounting as a sector has changed dramatically over the past few decades. From traditional balance sheets and in-office work, the accounting function has shifted to more modern and tech-oriented procedures. Today TBCY brings you a professional who is not only a leader in the accounting space but has also done some commendable work in digitized accounting. We are pleased to welcome Jody Gruden to the podcast. Jody is the CoFounder and CEO of Summit CPA. He has been recognized, awarded, and felicitated globally. His venture Summit CPA is an active firm that helps small businesses make proactive financial decisions. Jody's goal is to consistently change the way people perceive accounting. Tune in to know more about Jody and his incredible journey with Summit CPA. --- Support this podcast: https://anchor.fm/tbcy/support

Jody Grunden, CPA, is the Co-founder and CEO of Summit CPA Group, a company providing virtual CFO and accounting services to help businesses maximize profits, minimize taxes, and build cash flow. Jody started Summit CPA in 2002 and has had a long career as a Tax Accountant for companies including BKD CPAs & Advisors and Crowe LLP. Jody is also an Official Member of the Forbes Finance Council. In this episode: How did one company successfully transition to a fully remote workplace — before it was trendy? What is the TTP model of success? And, how does having the right team and processes create harmony, especially in the accounting industry? Jody Grunden is just the man to ask. Jody is the Co-founder and CEO of Summit CPA Group, a fully remote company offering virtual CFO and accounting services. After making the jump to working from home back in 2013, Jody and his team now know the ins and outs of what makes remote work so successful. Today, he's here to tell you all about it — and give you tips on improving your processes along the way. On this episode of the Systems Simplified podcast, Adi Klevit talks with the Co-founder and CEO of Summit CPA Group, Jody Grunden, about the importance of systems and processes when working remotely. They discuss the benefits of remote work, the intersection between team, technology, and processes, and the key to maintaining company culture and collaboration with a virtual team.

Today’s guest is Jody Grunden, is a visionary accountant with over 20 years of experience that has helped pioneer innovative changes to his industry.  Jody is the co-founder and CEO of Summit CPA Group, author of Digital Dollars and Cents. Jody takes us back to 2013 when he arrived at a conference to speak only to have a series of events go wrong that ended with him giving his presentation off the cuff while wearing a Hawaiian shirt and becoming a huge success! Since that fateful event the Summit CPA Group has undergone a lot of changes.  We discuss why they’ve moved to focusing on creative agencies and how thought leadership has become their only form of marketing, and how they are teaching other firms their methods. Getting your thought leadership off the ground is often time consuming and expensive.  Jody shares his experience getting things off the ground, what it took to find success, and how he got his business partner on board with his ideas. If you are looking to develop your own thought leadership or are struggling to find your audience this is a wonderful episode filled with excellent advice! Three Key Takeaways: When delivering thought leadership don’t use jargon the audience might not understand.  Speak in the vernacular of your audience. Even if your thought leadership might be useful to a wide audience, find a space to become a specialist in.  Become a resource to that market so clients come to you for advice. No one will ever care more about your thought leadership than you. You have to have passion and conviction in your delivery to get clients to see you.

Subscribe to the Podcast https://sgplabs.com/subscribe - How SEO and content marketing have helped them grow to a $9 million/year CFO firm - How did they know it would work? - How long till they saw results? - How is it paying off now? - Where do you see people get stuck? Reach out to Jody: jody@summitcpa.net https://www.summitcpa.net/

Imagine starting the business using your personal line of credit, having employees that make more than you and then one day it takes off.  The decisions made to offer unique services in a specific industry actually help you stand out and grow your business.  You may hear it often to focus on a niche, but does it really pay off, for Jody it did, and he’ll share how and why. Building a large accounting firm offering quality services that bring value to the client is something he’s been doing for years.  Listen in and hear how this can apply to your business. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Jody Grunden, CPA   Jody is the Co-Founder and CEO of Summit CPA Group, the leading provider of Virtual CFO Services for creative agencies as well as one of the largest Virtual CFO firms in North America. He’s also an industry speaker and a published author. Author of Digital Dollars and Cents, Jody literally wrote the book on helping digital agency owners create a financial roadmap to success.   Summit CPA Group is a fully distributed accounting firm with a non-traditional approach to accounting providing Virtual CFO Services, 401(k) Audits, and CPA Firm Augmentation. Operating under a profit-focused model, Summit CPA uses dynamic forecasting and key performance indicators with their clients to help them transcend their focus from simply “being in the black” to longer-term financial health and wealth. With the mission statement, “Changing the way people think about accounting,” the next big step for the Summit CPA Group is to help make this level of service a norm rather than an exception within other accounting firms.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get your FREE copy of the e-book “in the BLACK, nine principles to make your business profitable” to work ON your business.  Apply these principles and then take them to your clients as their trusted advisor.  Get you copy HERE Now! In Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, Jody Grunden helps startup founders and company owners dive deep into the financial side of the business.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode! For the entire episode listen at The Soul of Enterprise.

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don't want to miss this episode!

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don't want to miss this episode!

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don't want to miss this episode!

Lessons Learned from a Fully Remote Virtual CFO Firm In this episode, Jody Grunden, the CEO and Co-Founder of Summit CPA shares his tips on successfully working remotely as a pioneer in the virtual CFO space, and also what well-run companies do differently from a financial perspective within a crisis. Speakers: Jody Grunden, CEO & Co-Founder, Summit CPA Group Jody Grunden is the Co-Founder and CEO of Summit CPA Group, the leading provider of Virtual CFO Services in North America. He is passionate about changing the way people think about accounting. Author of Digital Dollars and Cents, Jody literally wrote the book on helping digital companies create a financial roadmap to success.

My guest today is Jody Grunden, Co-Founder and CEO of Summit CPA Group, the leading provider of Virtual CFO Services in North America.  Jody is passionate about changing the way people think about accounting.  As the author of Digital Dollars and Cents, Jody literally wrote the book on helping digital companies create a financial roadmap to success. Summit CPA offers virtual CFO, Controller, and transaction-level services remotely and at scale.  I wanted to have Jody on to talk about everything that he has learned in nearly 20 years of growing this business.  There were many gems including the simple but important reminder: “Your clients are hiring you to help them get to the next level.”  It’s your job to help build the financial roadmap that gets them there.  The rest is just deliverables. What your client wants is transformation.  If you want help getting your practice to the next level, getting from 150 clients down to 15, with $60 or $100K annual engagements, I can help you make that transformation.  Put 15 minutes on my calendar - just go to shethinksbigcoaching.com and click on the big fat red Schedule Time with Me button. You’d be surprised how much ground we can cover in that time, so I hope you will take me up on the offer.    Connect with Jody: Website: https://www.summitcpa.net/ LinkedIn: www.linkedin.com/in/jodygrunden Twitter: @jgrunden and @SummitCPAGroup Schedule Time with Me: https://calendly.com/geraldinecarter/15min   Download ebook “6 Simple Steps to Double Your Revenue” https://shethinksbigcoaching.com/download-double-your-revenue Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/

On today's episode, we are joined by Jody Grunden of Summit CPA, a virtual CFO service, to talk about how you should prepare your business for a recession and operating your business during a market downturn. --- Send in a voice message: https://anchor.fm/howtohardscape/message

In this episode, host Hugh Duffy talks with Jody Grunden, CEO of Summit CPA, all about how he built his virtual CFO firm from the ground up – and all the decisions involved in that endeavor. From flat fee billing, to setting up staff members to work virtually to how marketing plays an important role, tune in to hear Jody’s compelling story of growth and profitability. Join us! Jody Grunden, Summit CPA Group Website | LinkedIn Jody Grunden is a CPA with a passion for changing the way people think about accounting. He is the Co-Founder and CEO of Summit CPA Group, the leading provider of Virtual CFO Services for creative agencies, as well as one of the largest Virtual CFO firms in North America. Summit CPA’s Virtual CFO Service partners business owners with a dedicated CFO and a team of accountants, CPAs and tax professionals to help guide their business to success through cash flow management, business tax planning, and financial forecasting. Author of Digital Dollars and Cents, Jody literally wrote the book on helping digital companies create a financial roadmap to success. Jody co-founded Summit CPA in 2002 and transitioned the company to a distributed accounting firm in 2013. As the owner of a distributed company, Summit CPA fully understands the accounting, bookkeeping, cash flow management, and business tax nuances that come with being distributed, and the team loves helping clients overcome these challenges through their own experience and expertise.   Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at podcast@amds.us  

Jody Grunden of Summit CPAs describes how his firm found success in outsourced services with a virtual model. 

Jody Grunden is the managing member of Summit CPA Group. Jody focuses his attentions primarily on Virtual CFO Services. Jody meets with business owners on a weekly basis to assist them with Cash Flow Management, Forecasting, Budgeting, Debt Restructuring, Cost Accounting, and Cutting Edge Tax Planning. Jody takes great pride in helping business owner strive in all economic conditions. He strongly believes that a well run company will excel in both a good and bad economy. Jody began developing his extensive background in accounting and tax by bringing together his experiences in both corporate and public accounting. Jody is also the author of Digital Dollars and Cents. Over 20 years of experience. Jody is a member in good standing of both the American Institute of Certified Public Accountants and the Indiana CPA Society. Jody has a well-rounded professional background with experience in both public and corporate accounting. He developed a broad base knowledge at two regional accounting firms: (1) Crowe Chizek and Company and (2) Geo S. Olive (now BKD). His public accounting background was further enhanced with his corporate experience. Jody worked as the tax manager for a $250 million international, multi-state, manufacturing company, Rea Magnet Wire Company, Inc. While at Rea Magnet Wire Company, Jody stood before the Taxation and Revenue Department of the State of New Mexico and won an appeal for a $300,000 Investment Credit that was earlier denied by the department. The appeal was a Published Decision.

4:50 - How much cash do you really need in the bank 9:01 - Production metrics 101 for service-based businesses 12:40 - Average bill rate vs. standard bill rate and what they tell you about your business 25:44 - How to determine capacity and when you need to hire and potentially fire MENTIONED IN THIS EPISODE Summit CPA Group Digital Dollars and Cents Email Jody for a free copy of his book

As remote work becomes more commonplace, the right tools are needed to ensure that company culture is preserved among employees, wherever they are seated. Forbes Councils members Dr. Timothy J. Giardino and Jody Grunden share their thoughts on maintaining culture as companies become distributed.

Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company. With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage and scale their financial health through solid forecasting based on both financial and non-financial metrics through its Virtual CFO Services. His latest book, Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success can be read on Kindle.

A CPA firm isn't the first thing that comes to mind when it comes to innovative, distributed team, but that's exactly the case with Jody Grunden from Summit CPA. They took a simple idea of helping businesses with their finances to growing into a virtual CFO company that services all types of companies around the country. Did I mention that one of their core values is humor? If you ahve a remote team or are interested in things like core values and people, you don't want to miss this episode.Support the show (http://buildingabusinessthatlasts.com)