The Value Pricing Podcast

Can AI really create better images than a designer—and spell your text right too?Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney.Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media.You'll learn tips for creating 3D product shots, adding logos and custom colours, and making image updates with just a click.Want weekly quote images that look stunning and stay on brand? This episode shows you how to build repeatable prompt templates.Plus: The feature that turns you into a steampunk version of yourself—because who says accountants can't have fun?Whether you're serious or playful with AI, this episode unlocks powerful, practical tools every accountant should be using.The latest episode of the Value Pricing Podcast is now available: AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer! In today's episode you will learn: How to access ChatGPT's powerful new image generatorWhy it's beating DALL·E 3 and Midjourney for usabilityTips for writing image prompts that actually get resultsHow to create 3D product mockups in secondsSmart ways to use AI images in your accounting firmSimple strategies to build brand consistency with templates Don't miss out—this episode reveals how to create on-brand, eye-catching visuals with AI that save time and elevate your marketing. Listen now! 

Want to reclaim 5+ hours a week and boost your team's productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We'll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. Whether you're an accountant, a firm owner, or just want to get more done with less, this is one episode you can't afford to miss.

Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential?  In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love.  You'll also discover how ChatGPT can guide you through the process step by step — and even help your clients find their own niche too. This isn't just theory — it's a roadmap to clarity, confidence, and better marketing. Ready to stand out and attract your dream clients? The latest episode of the Value Pricing Podcast is now available: How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT) In today's episode you will learn: Why niching down helps you attract better, not fewer clientsCommon myths about choosing a niche - and the truthHow to position yourself as an expert and raise pricesWays to evaluate your existing clients to find your nicheHow ChatGPT can help define your ideal client personaSimple steps to create powerful, focused marketing that converts Don't miss out on this game-changing episode that could transform how you market, price, and grow your accounting firm. Listen now! 

Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We'll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. Ever heard of 26-page AI-generated reports with citations? You will now. 

Are you spending too much time on marketing without seeing the results you want?  In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep.  Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more.  Learn how to save hours, grow faster, and create a system that brings in clients consistently.  Ready to work smarter, not harder?  Tune in now and start building a marketing machine that never stops working for you! The latest episode of the Value Pricing Podcast is now available: Your Perfect Marketing Tech-Stack; A System That Works While You Sleep In today's episode, you will learn: How to build a marketing tech-stack that runs itselfThe essential tools every business needs for smart marketingSimple strategies to automate lead generation and client bookingHow to use AI to create powerful, consistent content fastThe best ways to track, tweak, and skyrocket your marketing resultsTips for choosing the perfect all-in-one marketing platform Don't miss out on the chance to transform your marketing into a powerful, automated system that brings in leads and clients effortlessly! Listen now! 

Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems.Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success.Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even role-play pricing conversations.AI is not the future—it's now. Are you ready to lead the change?

ChatGPT vs Claude: Which One Wins?  Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences. Which one is faster, smarter, and better for your business? And what's the deal with Canvas vs. Artifacts—are they game-changers or just another tool? Tune in to discover which AI powerhouse suits you best—and how to get the most out of it!  Don't miss this AI showdown! The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude: Canvas, Projects and Artifacts Explained In today's episode, you will learn: ·       ChatGPT vs. Claude – which AI tool suits you best? ·       Canvas vs. Artifacts – side-by-side content creation explained! ·       Speed vs. features – which model gets the job done faster? ·       How to maximize AI for writing, research & strategy ·       The hidden strengths of each tool & when to use them ·       Insider tips to boost your workflow with AI Don't miss out on this eye-opening AI showdown, where we reveal the key differences, best features, and insider tips to help you choose between ChatGPT and Claude! Listen now! 

Ready to finally stick to your goals this year?Tired of setting big resolutions only to abandon them by March? In this episode, we're breaking down why that happens—and more importantly, how to stop it! From SMART goal setting to overcoming overwhelm and staying accountable, we're laying out a roadmap for real progress.Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one!Hit play and let's make your goals actually happen this year.

Are you ready to take your accounting firm to the next level in 2025?  The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain.  In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead.  From value pricing to leveraging AI, these strategies could reshape your business and your life.  Don't get left behind—tune in now and get ahead of the game! The latest episode of the Value Pricing Podcast is now available: The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead In today's episode, you will learn: ·       The must-have strategy for a successful 2025.·       Why raising your prices is essential—starting now!·       How AI is reshaping the accounting profession.·       The urgent need to switch to value pricing.·       How to create more value and boost profits.·       The future of compliance—what you must prepare for. Don't miss out on the game-changing strategies that will help you work smarter, earn more, and stay ahead of the competition in 2025! Listen now! 

Are you using AI strategically, or just scratching the surface?  In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice. You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results. If you're serious about growing your firm, you can't afford to miss this!  Listen now and start using AI like a pro!  The latest episode of the Value Pricing Podcast is now available: AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms In today's episode, you will learn: ·       How to train AI to understand your business strategy.·       The must-have documents that make AI insights more powerful.·       Why ChatGPT custom GPTs can revolutionize your strategic planning.·       How to use NotebookLM—Google's free tool for better insights.·       The secrets to AI-powered business advisory for your clients.·       How to make this your most successful year yet!  Don't miss out on the game-changing AI strategies that can transform your accounting firm and give you a competitive edge! Listen now! 

Struggling to keep up with the demands of content marketing?  Imagine creating 10x the content with half the effort!  In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly.  Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more.  Discover why reusing and recycling content isn't just smart—it's essential.  Don't miss the tips on building authority, delivering value, and maximizing impact with every post.  Ready to revolutionize your content strategy? Tune in now! The latest episode of the Value Pricing Podcast is now available: 10x More Content - How to Repurpose One Post Into Endless Formats In today's episode, you will learn: ·       How to 10x your content with less effort.·       The power of batching and automating your content strategy.·       Smart ways to repurpose content into endless formats.·       AI tools that simplify and supercharge content creation.·       Techniques to build authority and grow your brand.·       Strategies to engage your audience while saving time. Don't miss out on the game-changing tips to create more content, save time, and grow your brand effortlessly! Listen now! 

Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business. With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and use your book as the ultimate marketing tool. Plus, we reveal the surprising role of color psychology in your book's success. 

Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career. Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile to attract clients like never before. With insider tips, powerful success stories, and actionable advice, this episode is packed with everything you need to take your business to the next level. 

Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or a seasoned pro, this conversation is packed with practical tips and lightbulb moments that will change how you connect with others. 

Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research.  Imagine automating repetitive tasks and focusing more on what truly matters.  Don't miss out on these time-saving tips that can transform your practice!  Tune in to find out how to make ChatGPT and Trello your new secret weapons for success.

Are you maximising the power of client feedback in your business? In this episode, we cover the essentials of building feedback systems that drive real results! Learn how to collect, analyse, and act on feedback from the clients who matter most. Discover tips for using tools like ChatGPT to streamline the process and create a proactive, client-centred approach. Want to know the best times to ask for feedback or how to turn success stories into powerful marketing assets?Tune in to uncover how feedback can become your business's hidden superpower!

Do you ever feel like you're constantly busy but never really getting ahead? It's a common struggle, but it doesn't have to be your reality. Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life. Listen to this Podcast where we dive into practical strategies to supercharge your productivity and well-being.This is a must-listen for owners of accounting and bookkeeping firms who want to maximize their productivity, increase their energy, and enjoy a better work-life balance.

Are you struggling to keep up with the demands of creating engaging social media content?  Or maybe you're looking to streamline your strategy to maximize results without sacrificing precious time? If this sounds like you, we've got you covered! In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutionize your accounting firm's social media using AI and ChatGPT. 

Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies. Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money upfront can save you from bad debts. Ready to learn practical steps to secure your cash? Tune in and find out how to fix your cash collection once and for all!

Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, or even a podcast, you'll learn strategies to build a constant flow of leads effortlessly. 

Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we'll show you how to use ChatGPT to improve your pricing strategy. Ready to boost your business? Get practical tips you can start using today!

Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your ultimate writing assistant. Ready to attract your ideal clients and boost your business success? Listen now and start writing like a pro today!

Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you. Hear Michael's journey from corporate life to helping bookkeepers succeed worldwide. This episode is packed with insights you can't afford to miss. 

Are your business targets truly driving success?Listen to the latest episode of Mark's podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvements in business operations. Gain exclusive insights from a mentor who has shaped careers and businesses with his innovative approaches. Don't miss this engaging conversation packed with actionable advice that could change the way you think about your business targets. Find out how a shift in goal-setting can ignite remarkable growth in your firm!

Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services. In this podcast, we'll be chatting with Adam Lean from The CFO Project. We'll discuss setting the right fees and how to effectively communicate value to clients. Adam also shares insights on prioritizing actions for impactful results and the importance of building trust with business owners. 

Curious about choosing the right AI for your accounting business? Discover the top models in today's tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we'll explore their unique features and how they can transform your accounting operations.Join us as we navigate the complexities of modern accounting technologies, unpacking the pros and cons of each to guide you to the best decision. This is essential for any modern accountant looking to leverage AI effectively.

Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to better productivity with essential tips on effective scheduling and time management.Struggle with marketing? Learn how AI simplifies content creation and boosts your impact with minimal effort.

Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease?This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strategies for success.Learn how to create magnetic titles, set the perfect price for your services, and attract your ideal clients. Peter also shares invaluable insights on avoiding common pricing mistakes and enhancing your value proposition.

Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes in ways you never imagined.In this episode, we also demonstrate how to build your own GPT.We'll cover the ins and outs of why GPTs are becoming essential tools for elite accountants.From the latest AI news to practical GPT applications—get all the details in this session!

Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting with zero clients to a booming practice.Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities.Discover the power of digital tools in transforming an accounting practice.From social media insights to business restructuring, learn how embracing technology and consistent marketing can elevate your practice.Neil also breaks down the essentials of building a team and why choosing personality over experience can be a game changer for your firm.

Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatGPT.Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece.Find out actionable insights on crafting compelling email content that resonates with your audience.Learn the secrets to engaging subject lines that boost open rates and discover how integrating ChatGPT can transform your approach to email marketing. Perfect for bookkeeping businesses and solo entrepreneurs aiming to leave a mark in the accounting industry.

In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge.Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals.Discover how to…Elevate your firm's productivity,Enhance client satisfaction,And secure a competitive advantage,All by mastering the art of prompt engineering.

Looking to enhance your website with ChatGPT?This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site.Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better engagement.Need standout content?Learn about creating compelling copy, differentiating your website, and even improving SEO—all through the power of ChatGPT.Perfect for solo entrepreneurs in any field aiming for a standout online presence.

Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting?Well, you can find clarity and direction here in our latest episode.Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI for value creation.Join us as we uncover how to future-proof your practice in the face of AI's relentless evolution, ensuring your firm not only survives but thrives.In this Podcast we will also look back at how far AI has come in 2023 and predict where it will take us in 2024! 

Feeling swamped and unable to focus?The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of turning a vision to plan. We will also highlight the importance of a long-term vision over short-term hacks and shortcuts.Discover the secrets to achieving a better work-life balance and learn 10 key tips and techniques to reduce overwhelm.Join us as we uncover strategies to streamline your workload, ensuring clarity and purpose in every step you take towards success.The latest episode of the Value Pricing Podcast is now available: How I Deal with Overwhelm

Want to shift a struggling practice into a thriving business?Hear about the story that changed everything…Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode,and the power of thinking beyond the numbers with strategies that can propel your firm. Learn how you can adopt an entrepreneurial mindset,Find out the seven key strategies that drive success in accounting and bookkeeping, from vision and goals to mastering non-technical skills.

Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model?In this podcast we will be exploring the intricacies of cost-plus and value pricing.Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice. Discover Mark's insights on the limitations of time-based billing and the advantages of value pricing. This episode offers a clear view on choosing the right pricing strategy for various services.

Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?Discover key strategies to pinpoint and understand your ideal clients' needs.Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings.Uncover the secrets to transforming your client relationships, from just transactions to valued partnerships.

Debt: a word that often triggers anxiety and uncertainty.How does it make you feel? Overwhelmed? Guilty? Stressed?Want to hear Mark's story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies that helped him manage debt.These insights will not only boost your personal growth but are also invaluable for aiding your clients in their financial struggles as well. 

Is your accounting practice stuck in the commodity trap, competing solely on price?Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Explore proven strategies for enhancing your services and boosting client satisfaction. You will also learn how to stand out in a crowded market and attract your ideal clients. Join us and transform your practice into a high-value, client-focused success story today!

Are you tired of hearing 'That's expensive' when presenting your fees to clients?Are you ready to transform how clients perceive the value of your offerings?Discover the secrets of effective value communication in our latest episode.Learn why it's more than just pricing and how to make clients truly understand the worth of your services.Additionally, develop the ability to build a reliable system for ongoing value communication with clients.

Ever wondered what it takes to supercharge your pricing strategy?Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.Ever wondered why pricing confidence is crucial?Discover the importance of pricing confidence and we'll also reveal the 3 critical elements for pricing your services effectively. Find out how Mark transformed his accounting firm's profitability in just two years and became a renowned expert in pricing strategies!

Are you ready to conquer that never-ending to-do list?In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists.  Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle.  Learn to master your email inbox and break free from time-wasting habits. In today's fast-paced world, it's time to take charge and make every moment count so you can reach your goals and achieve your dreams.

Ready to unlock the secrets of communication?In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially in value pricing.Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving you valuable time.Find out how quantifying benefits can make your proposals more compelling, giving your clients a clearer picture of the value you bring.Our host Mark shares personal anecdotes and expert insights on how to master the art of communication in the world of accounting and bookkeeping.

Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality.So, are you ready to transform your business? This episode unveils the roadmap to financial independence and unparalleled business triumph, including insights into strategic planning and effective role management.

Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform your accounting firm with the power of subscriptions.Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring revenue can bring.We will explore real-life examples from the podcast and uncover insights from the ground-breaking and extraordinary book 'The Automatic Customer' by John Warrillow, which shares innovative ways to revolutionize your firm's financial landscape.

Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods.Take Facebook for example… Have you ever wondered how Facebook can supercharge your accounting firm's growth?This episode will reveal five powerful strategies that can propel your firm's success and leave outdated methods in the dust.Revamp your approach and witness your business soar to new heights!

Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could impact your business? Discover the secrets behind hourly rates, fixed fees, and value pricing, and learn how each approach can influence your practice's success. Dive into the world of pricing strategies and find out why value-based pricing might just be the game-changer you've been seeking. Explore the pros and cons of these models and gain insights into how they can transform your business.

Are you an accounting professional struggling to grow your business?Discover the secrets to success in this exclusive podcast episode!You can find out the 3 most effective marketing strategies that every accounting professional should master to take their firm to new heights.Uncover the secrets to skyrocketing your business growth and attracting your ideal clients!Learn how to leverage the power of referrals, content marketing, and a lead generation system to attract your ideal clients and position yourself as the go-to expert in your field.

Do you ever wonder what it takes to build a thriving accounting firm?Are you looking to skyrocket your business and maximize profitability?You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own path to success.  You will find out the 5 essential factors crucial for the expansion and management of a thriving business as Mark shares his top recommendations for overcoming common hurdles and achieving sustainable growth. 

Do you want to grow your accounting firm?Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts?Do you want to take control of your firm's growth with systematic referral strategies and proven systems?You can discover the seven essential foundations that will empower you to consistently win more high-quality referrals, ultimately resulting in an influx of new clients.