The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and the online space. They also open up about recognizing and asking for your value as a content creator.
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The Content Creatives Podcast is an exceptional source for aspiring content creators. Hosted by Emma and Maddy, this podcast offers invaluable advice, inspiration, and strategies to keep listeners motivated in their creative journey. Each episode provides tangible takeaways that can be implemented immediately, making it a must-listen for anyone looking to excel in the world of content creation.
One of the best aspects of this podcast is the wealth of knowledge that Emma and Maddy bring to the table. As experienced content creators themselves, they offer insightful recommendations and insights that have proven successful in their own endeavors. Their expertise shines through in every episode, making it easy to trust and apply their advice. Additionally, they strike the perfect balance between informative and entertaining, making each episode enjoyable and engaging.
Furthermore, Emma and Maddy's genuine passion for what they do is evident throughout the podcast. They exude enthusiasm and positivity which makes their conversations relatable and inspiring. Their personalities shine through as they discuss various topics related to content creation, creating a dynamic listening experience that keeps listeners hooked.
While it is difficult to find any negatives about The Content Creatives Podcast, one possible drawback is that it may not cater to all individuals within the creative sphere. Some listeners may have niche interests or specific needs that are not covered in every episode. However, considering the vast array of topics covered thus far, it is safe to say that there is something for everyone in this podcast.
In conclusion, The Content Creatives Podcast is an exceptional resource for aspiring content creators looking to gain valuable insights into the industry. Emma and Maddy's expertise combined with their engaging personalities make each episode both informative and entertaining. Whether you're seeking motivation or actionable strategies, this podcast has it all. I highly recommend subscribing and following these talented ladies on their creative journey!
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In this episode, I'm joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr's strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You'll hear us discuss:What makes a creator stand out to top brands like Sephora and DysonHow influencer content is outperforming traditional brand content across paid media, email, and even OOHWhy creators are being tapped earlier in the campaign strategy processThe future of influencer marketing—from content formats to emerging technologies like AIGrace's best advice for creators navigating the 2025 landscapeWhether you're a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what's working in influencer marketing right now—and what's next.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
In this episode, I'm pulling back the curtain on what it's actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I'm answering your most-asked questions submitted via Threads.We're diving into:What is a brand trip—and the difference between paid and gifted partnershipsHow I find out about these opportunities (and how you can too!)How to pitch yourself and position your brand to stand outWhat brands typically expect in terms of deliverablesHow much flexibility you really have with the itineraryIf you can bring a plus one or request flight upgradesAnd what it takes to get invited againWhether you've been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you're a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.We discuss:How Twitch fosters deep community engagement vs. traditional social platforms.Essential advice for new streamers: managing live chats, moderators, and the learning curve.The importance of collaborating with other Twitch creators.Common beginner mistakes and how to avoid them.Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).Where Twitch fits into the future of the creator economy and influencer marketing.Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.If you've ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.
In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree's Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an ever-changing digital landscape.We also explore:Why authenticity still drives influenceHow Linktree is building the future of social commerceHow creators can future-proof their business and own their audienceWhat's next for the creator economyWhether you're a full-time content creator, brand partner, or just curious about the business behind influence, this episode is packed with insider insights.Connect with Lara: Lara's LinkedIn and Linktree link More from Linktree:Linktree is rolling out its biggest update yet—transforming the link-in-bio into a full-fledged earning platform. The update unlocks five new ways for creators to monetize directly from their Linktree, including selling digital products and courses, earning from sponsored links, curating shoppable storefronts with top brands, and participating in a new rewards program.The goal? Help creators streamline income and reduce burnout from managing multiple monetization platforms.New features include:Courses (via Kajabi)Digital product salesShoppable storefrontsSponsored link marketplaceCreator rewards program
In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you're a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.
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Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.We talk about how creators get started with YouTube in 2025.Here are a few questions Austen answers:What would your advice be to creators making the move from TikTok to YouTube?What are some best practices in developing a good thumbnail?What are a few tips for writing a good description?Follow Austen on YouTube: https://www.youtube.com/@AustenTosoneInstagram: https://www.instagram.com/emmasedition/Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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Today Bree Pair joins me to chat about:General state of the creator economy heading into 2025Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earningAnd how influencers/content creators content are going to be used differently by brandsIf you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thrivetogether.blog/podcast/Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.Follow Lindsay: https://www.instagram.com/anchoredinelegance/Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment. Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you'll feel around creating and posting content. Don't wait until a piece of content is perfect to post. The value in creating and posting often is also in the experience. The more you create, the more practice you'll get and the faster you'll learn what works and what doesn't work. Tune in for the rest of the tips!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads. While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the internet) and television commercials. I'm sharing four more insights about where the creator economy is heading in 2025!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
How does a content creator grab a brand's attention?A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, produce, and share content with their communities worldwide. If you're a content creator or influencer who wants to work with brands, this podcast episode is for you. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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As a creator who originally started her blog in 2014, I've been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you. What is LTKCon?Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community. This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend. A few highlights from my very first LTK Con include:Learning that 20% of attendees are LTK millionaires. I am NOT a part of this incredible stat but was shocked to learn how well creators are doing on LTK.Speaking with Amber Venz Box, the co-founder and president of LTK, to learn the history of LTKCon and how influencers can get an invite to this event.Brand networking events - including the Aritzia party.Networking with other creator friends!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blogHere are a few questions I ask her:What is Mediavine?Who uses Mediavine?Are people still making blogs in 2024?How does a new blogger start to monetize their blog?What is Journey?How does it work for bloggers?Who qualifies for Journey?How do you decide who can be a part of Journey?If you're a blogger or thinking about monetizing your blog, this podcast episode is for you. I personally signed up and got approved for Journey.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
I've been a full time creator since 2020. Last year, I shared my 3 lessons I learned taking my side-hustle full-time. I revisit my lay-off notice in 2020 and the reflections that came from deciding to take content creation full-time.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Have you taken a step back and reviewed your analytics and your media kit as a creator?We're already in Q4 and it's not too late to re-listen to this 2023 episode and review your stats and media kit as an influencer.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
This episode originally aired during my solo series Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date. From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.Follow Les on Instagram: @balancedles and @balancedblackgirlpodcastListen to the Balanced Black Girl wherever you get your podcast.Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
I'm currently taking a fall break. So today I'm resharing the four types of content to include in your content plan. If you're looking to refresh your content plan and attract more brand partnerships, this episode is for you.Tip 1: Create content that shares who you are as a personIf you're looking to build a long career as a creator, it's so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:· Sharing who you are – are you a millennial? A gen-Z creator? A professional athlete?· Sharing where you live – do you live in a city? A specific region?· Sharing your interests and passions – great way to tie in your niche as a creator· Sharing your life updates Tune in for the rest of the content types!Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!It is not too late to attract brand campaigns! We'll be discussing how to make your content and page discoverable, updating your media kit, and more!Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Hi friends! Before I head off for a quick break, here is what I'm chatting about today in Emma Diaries;Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.First girls trip since 2022: LeavenworthThis Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it's also beautiful to visit during the summertime.Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on InstagramFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Hi friends! It's been a while since I gave an update. I'm sharing how I'm feeling one year postpartum and when I started feeling like myself again. I'm also sharing how we're getting ready for Braxton's birthday and recently finished home renovations. I'm also chatting about what it's been like to relaunch my YouTube Channel: https://www.youtube.com/@emmaseditionFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Meet Alex, a Seattle real estate agent, broker, and YouTuber. Alex started out as a professional artist and college-level art instructor. He shares with us how became interested in real estate and flipping homes. He launched A Home in Seattle in 2018 and also started his YouTube channel. He highlights Seattle neighborhoods and shares the state of the home buying and selling on his digital platforms. He shares the tools he uses to create content and how YouTube drives people looking to purchase or sell their homes to his real estate business. Website: https://www.ahomeinseattle.com/alexanderkeyesYouTube: https://www.youtube.com/c/ahomeinSeattleFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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Today, I'm chatting with Allison, the SVP of Creator Growth and Success at LTK. If you're a creator or influencer interested in LTK or you're already using LTK, this podcast episode is for you. We discuss how to grow your LTK and how often you should be posting to your LTK page. We also learn about how LTK is using AI to help find creators for their brand partners. Allison Yazdian is the Senior Vice President of Creator Growth and Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Today we're chatting with Ashley, the founder of a sustainable fashion brand, Mari Mela. Mari Mela is a Seattle-based fashion startup dedicated to revolutionizing the traditional fashion industry's business model, leveraging on-demand manufacturing and AI-powered sizing recommendations for a truly customer-centric brand experience. Specializing in eco-friendly swimwear and knitwear, the predominantly United States-manufactured garments redefine fashion with sustainability and inclusivity at the forefront.Ashley recently launched her brand last month and she shares her journey of deciding to leave e-commerce and teach.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Meet Carla Marie!After 12+ years working in radio, and getting her start on iHeartRadio's Elvis Duran and the Morning Show, Carla Marie is now the co-host of The Morning Show Podcast and the Carla Marie & Anthony Show on Twitch. Most recently, Carla Marie launched a mini series podcast, "My Breast Explant Journey," to take people through her pre and post op experience of removing her breast implants. She is also the in-game host and social media host for the Seattle Seahawks! She is a media captivator who has created a community of listeners and followers that trust her recommendations through segments such as "What's Trending". From radio, TV, podcast, concerts, and more she is described as adventurous, silly, relatable, and outspoken. Throughout her career, and today, Carla Marie set out to break the mold for women in media and female hosts everywhere.Fun facts: She is a self-proclaimed “cool cat mom” who loves National Parks and exploring new cities. She also launched an apparel line with her co-host called 'YOU LOOK GREAT' to spread positivity.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Meet Kyana, the creator behind @kyanasue. Kyana shares with us how she quit her job, sold everything, and made her dream of moving to Iceland come true. She also shares how she leaned into reels when Instagram released this feature during the pandemic. Today, she has a community of over 500,000+ followers on Instagram. And Kyana shares how she continues to build and engage with her community.Connect with Kyana on:https://www.kyanasuepowers.com/https://www.tiktok.com/@kyanasuehttps://www.instagram.com/kyanasue/Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Are you a creator or entrepreneur interested in writing and publishing a book someday? Meghan can help you do that. Meghan Stevenson is an expert in traditional publishing and her focus is to help entrepreneurs and experts write book proposals and land book deals. Meghan and her team have helped entrepreneurs like Vivian Tu, author of Rich AF and Jamie Sears, author of How to Love Teaching Again.Connect with Meghan on:https://www.meghanstevenson.com/https://www.instagram.com/megstevensonFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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