#DigitalRetailer Podcast

What does it really mean to sell cars in the digital retailing era?In this 360° LIVE session, David Farmer — founder of Intice, Inc. and creator of the pioneering desking solution ePencil — breaks down the VIP Express Sales Process, a modern approach that aligns perfectly with how customers actually want to buy cars today: fast, transparent, and fair.From his early days in the 1990s automotive trenches to leading today's digital transformation, David shows how the old-school sales process still haunts many showrooms — and how to replace it with a system built for modern buyers and modern tools.You'll learn:✅ How to model your sales process after a “friend of the dealer” VIP experience✅ Why integrating your website and showroom experience is essential✅ How to create consistency between digital retailing tools and in-store flow✅ The psychology behind the “information overload” transition technique✅ How to present figures confidently with the Circle & Sign method✅ Why speed, transparency, and personalization define the next generation of dealership successWhether you're a sales leader, GM, or digital marketing professional, this episode gives you the blueprint for modern automotive selling — from online to the showroom floor.Because digital retailing isn't technology — it's a mindset.

The next evolution of digital retailing is here — AI discoverability.In this 360° LIVE session, David from Intice, Inc. shows how to test whether your dealership website is fully optimized for AI engines like ChatGPT, Google Gemini, and Claude.You'll see a real live test — searching ChatGPT for “lease specials in Augusta, GA” — and watch how optimized dealer sites like Jim Hudson Acura instantly appear in AI-powered search results.You'll also learn:✅ How AI “reads” your website code✅ What JSON-LD data makes you visible to ChatGPT and Google✅ How to check your page source for AI optimization✅ How to track ChatGPT referral traffic using UTM parameters✅ Why AI visibility is the next big SEO frontier for digital retailersIf your dealership's website isn't ready for AI, you're already behind.Learn the exact steps to make your site discoverable, clickable, and trackable by every AI engine that matters.#DigitalRetailer #AIOptimization #AutomotiveSEO #ChatGPT #GoogleGemini #AutomotiveMarketing #DealerWebsite #SEO #AIforDealers #DigitalRetailing #Intice360 #WebsiteOptimization #AIVisibility

Creative fatigue kills performance. Creative diversification fuels growth.In this 360° LIVE session, we'll explore how the intice360° ecosystem — powered by Flux, Photon, and Pulse — helps dealers automatically refresh, rotate, and personalize creative across every channel.See how smart automation, data-driven design, and offer intelligence keep your ads fresh, relevant, and performing at their peak.

More and more customers expect trade-in offers without ever visiting the store.In this episode of 360° Live, I show how to handle sight-unseen appraisals with confidence using Express Cash Offer and Trade Maker from Intice.You'll learn how to:Build trust with sellers who never set foot in the showroom.Make accurate, fast, transparent offers.Turn “just-looking” trade leads into real retail opportunities.This is what modern automotive retail looks like.I'm David Farmer — and this is what it means to be a #digitalretailer.

Let's talk real showroom traffic—not empty clicks or fake leads. I'm going live to break down exactly how dealers are using a simple $25 Visa Reward Card to get real buyers to walk in the door using our intice360° LeadMaker system. No gimmicks. No discounting gross. Just the perfect combo of value-first offers, smart automation, and CRM-driven follow-up that converts.I'll walk through:✅ The psychology behind the offer✅ How to trigger the LeadMaker with intent-based traffic✅ Real examples from dealers using this RIGHT NOW✅ How to integrate it with CTV, email, homepage, and retargetingThis is direct-response strategy for dealers who want results today. Let's go.

In honor of my Acura t-shirt today, I'm walking you through our ADDP-approved website solution: intice360°.This isn't just another plug-and-play site. It's a full digital showroom experience—engineered for conversion, built for performance, and 100% Acura Digital Dealer Program certified.I'll break down:✅ How intice360° stacks up against other providers✅ What makes our homepage specials, finance tools, and trade-in experiences different✅ Why content-first strategy matters for your Acura store✅ How we tie CTV, YouTube, display, and SEO into one campaign ecosystemIf you're in the Acura world—or just want to see how we're redefining the dealer website game—don't miss this walkthrough.Let's go.

Big changes are happening on Google—and most dealers aren't ready. The free vehicle listings that used to give you visibility in Search and Shopping are disappearing fast. In this video, I'll break down what's happening, why it matters, and how to pivot using VLA (Vehicle Listing Ads), optimized vehicle listings, and Google Business Profile posts.I'll walk you through:✅ What's replacing free vehicle listings✅ How to run VLA the right way (and not waste budget)✅ The power of syncing vehicle data to your GBP✅ The missing link between listings and actual lead generationWe're not here to chase clicks—we're here to move metal. If you're still relying on free exposure, you're already behind. Let's fix that.

Most vendors throw around the word “360”—but they can't back it up.At intice, we didn't just slap 360° on a feature list.We engineered it into every part of the platform.

Car dealers don't need more ads — they need more brand.In this live session, I'm breaking down how we're transforming dealership marketing through Express360°, our full content-driven ecosystem that includes:

Let's be real—most dealership ads suck. Same ad. Same message. Same weak creative… running on repeat for weeks. And then everyone wonders why performance tanks.If your Facebook or Instagram ads are burning money and barely generating leads—it's not the algorithm. It's not your budget. It's your CREATIVE.In this YouTube Live, I'm exposing the real reason your ads aren't working—and why most agencies are asleep at the wheel.We're diving into:Creative fatigue—what it is, how to spot it, and why it's killing your cost per leadWhy your agency keeps recycling the same 2 or 3 adsThe lazy approach to ad strategy that's burning your moneyHow to force the algorithm to work for you—not against youMy full system for creative diversification that keeps ads fresh, relevant, and converting

"Real Credit. Real Leads."This hits like a statement, not a pitch. It's assertive, clean, and converts curiosity into clicks.

Your Leads Deserve BetterLet's get real for a second.I've been in this business for over two decades — as a salesperson, a manager, a trainer, and now building software to help dealers sell more cars. And I can say without a doubt: most dealerships are butchering their lead follow-up.I know, because I mystery shop stores all the time. I submit leads. I request offers. I test the process. What do I get in return?Voicemails that sound like hostage negotiations:“Hey this is John from ABC Toyota please call me back thanks click.”Emails that feel like bots wrote them. Texts that don't acknowledge anything about what I did on the dealer's site. Just generic, box-checking garbage.And listen — I get it. You've got automation in place. You've got templates. You've got AI tools writing your first responses.But here's the thing no one's telling your team:Speed doesn't matter if the message is worthless.Lead Follow-Up Is Not a CheckboxIf you're in sales, follow-up isn't a task. It's not just something you “do.” It's the moment.That's the window where the customer decides if you're a real pro — or just another rep dialing for dollars.And that's where we lose so much opportunity. Not because we're not “fast enough”……but because we don't connect.Think about it: that customer didn't accidentally submit their info on your website.They didn't just randomly drop a VIN, name, phone number, and email for fun.They had intent. They engaged. They took time.Now you've got a lead in your CRM — and this is your chance to build trust and momentum. Or?You check the box, send the script, and wonder why they ghost you.How the Customer Engaged Should Shape Your Follow-UpHere's the strategy shift:The way a customer becomes a lead matters. A lot.At intice, we've built tools that create intentional conversion pathways — from credit score checks, to scheduling a test drive, to building a deal online, or getting a real-time trade offer.Each one of those paths tells you something powerful:What the customer cares aboutWhat step they're on in their buying journeyHow you should talk to them nextIf someone checks their FICO score through LoanMaker, don't hit them with a “Just following up on your inquiry” message.You thank them for getting prequalified. You edify that move. You invite them in to take the next step.That's the difference between “responding fast” and selling cars.Here's the Fix — And It's FreeWe built a tool called intice ECHO. It's simple, free, and available right now.It gives your team real talk tracks, call guides, and scripts based on how the customer actually converted on your website.We're not talking about a robotic script. This is a framework that helps your team sound like a pro — even if they're brand new.

CarMax trained your customers to expect instant offers—so we built a tool that gives your dealership the same power, with better results. In this episode of 360° Live, I'll walk you through how Express Cash Offer creates a dedicated trade funnel that pulls in motivated sellers, drives real appointments, and gives your store an edge in used car acquisition. We'll break down: The psychology behind the instant offer model How Express Cash Offer fits into a full-funnel campaign Real strategies to drive traffic via social, CTV, and email The appointment layer that actually gets customers to show If you're tired of losing trades to national buyers, this is the playbook to take them back.

We all want more traffic, more leads — but the truth is, you don't have a lead problem. You have a conversion problem. In this live session, I'm breaking down the full journey: ✅ From digital marketing driving traffic to your website ✅ To customers clicking CTA buttons and submitting leads ✅ And what really happens next — when that lead hits your CRM. I'll walk through the exact breakdown:

David Farmer leads a session focused on enhancing CRM opportunities to boost closing percentages for dealerships. He emphasizes the need to improve the overall system rather than just generating more leads, introducing the intice360° for effective lead engagement. The session showcases a dealership website that integrates customer engagement tools, allowing for seamless inventory viewing and lead generation through CTAs. Key features include two-factor authentication for security, real-time offers, and personalized communication strategies to enhance customer experience. The discussion highlights the importance of understanding customer motivations and training salespeople to effectively present payment options.

In this live session, I'm breaking down how to set real goals and actually track your progress across Internet Leads, Phone Calls, and Walk-In Traffic.I'll be revealing a brand-new Dealer Dashboard Tool I built using AI—designed to help you monitor total leads, sales by source, and pacing in real time. This is a game-changer if you're serious about turning data into deals.If you're running a BDC, managing a sales team, or just trying to stop flying blind each month—this live training will give you the tools (and mindset) to get hyper-focused and actually hit your numbers.

By David Farmer, Founder & CEO of inticeAfter my last video, I got a comment that made me realize something: even though we've been talking about our success with Honda for a while now, there's still a misconception out there that intice360° is just for Honda dealers.Let me be crystal clear—we're not. Not even close.Yes, Brandon Honda in Tampa was our very first intice360° website customer, and yes, we've expanded across a ton of Honda and Acura stores. We're part of the Honda and Acura digital dealer programs. But our footprint is expanding—and fast—across multiple OEMs.And that's what today's blog is about: showing exactly how flexible, powerful, and tailored our intice360° website solution really is across different brands.Our Website Platform Is Built DifferentWhen I say we offer a full website solution, I mean it. Most website providers give you a CMS—a bare shell—and then leave it up to you to stack a bunch of overpriced, disconnected widgets on top of it.With intice360°, there are no add-ons. Everything is included. It's one platform. One provider. One seamless experience.Our MAKER Suite includes:LeadMaker® – our $25 Test Drive scheduling techTradeMaker® – full trade-in experience with KBB integration or real-time Express Cash OffersDealMaker® – full digital retailing from first click to final pencilLoanMaker® – pre-approval and credit tools, soft pulls includedCredit Score Express® – customers get their score without a hard hitEntice Chat – our fully integrated, live chat solutionIt's all built in. Not bolted on.Kia, Acura, CDJR: See How intice360° FlexesLet's break it down by brand, so you can see how we're adapting our tech and design to deliver the best possible experience—and stay OEM-compliant.Kia – Herson's Kia, Rockville MDWe're not in the official Kia program, but we are 100% compliant. Herson's brought us on after years of working together on their Honda store. What we've built for Kia is visually striking and strategically tuned.Generative AI hero sliders tailored to Kia brandingFactory fonts and full compliance reviews before go-liveCTA stack engineered for lead capture: schedule test drive, get trade offer, get pre-qualifiedSpecials pages with embedded video offers, dynamic CTAs, and “send to mobile” lead captureIt looks tier-one. It performs tier-three.Acura – Jim Hudson AcuraThis store helped get us into the Acura Digital Dealer Program, and they're absolutely crushing it.Certified, approved designs and offer formatsCustom video content using Acura assets and drone footage of the storeClean UX with smart white space and high-impact calloutsFully integrated Maker Suite inside every VDP and SRPFuse videos—new format, professionally produced, 100% compliantEverything feels native to the brand, but distinctly intice360° under the hood.CDJR – Scott Robinson Chrysler Dodge Jeep RamOur newest launch, and it's a killer execution.Deep use of generative imagery, brand-themed design, and Jeep color palettesDynamic inventory filtering by brand (Chrysler, Dodge, Jeep, Ram)Videos produced in-house for every special—website, social, and display readyAll lead gen tech embedded with no third-party vendors neededLocal SEO pages for each surrounding market with custom content and AI-optimized copyAgain—we're not in the program (yet), but the work speaks for itself.Unified Tech, Tailored ExperienceEvery dealership gets a fully branded, OEM-specific experience powered by the same enterprise-level back-end. That means:Custom illustration styles based on brand (Jeep gets Jeeps, Kia gets Kias)Video ads with factory-correct visuals and messagingDynamic offer banners that match your inventory and update dailyFully VIN-decoded digital retailing tools built right into the page—not launched in a separate windowThis isn't plug-and-play. It's precision-built.More Than WebsitesYes, we build websites—but that's just one piece.With intice360°, you also get a full digital advertising platform:Paid Search (with no markup)Paid Social (also no markup)Video Pre-Roll, YouTube, CTV, Conquest Email, and moreReal-time video offer production, synced to your specialsSEO and local content strategy custom-built for each storeAnd you get one bill. One team. One solution.Dealers Deserve MoreWe built intice360° because dealers were tired of Frankenstein websites and overpriced widget stacks. They wanted:Websites that convertAds that performTech that worksSupport that gives a damnSo we gave it to them.If you're tired of chasing down six different vendors to manage your website, chat, trade tool, digital retailing, and ads—we should talk.We're already delivering this for dealers across Honda, Acura, Kia, CDJR, and more.You can get the best-in-class solution right now.

Just announced intice360 is a certified provider in the Honda digital Solutions program

Welcome to our deep dive into the revolutionary digital transformation of Brandon Honda, a leading player in the Morgan Auto Group, located in Tampa, Florida. In this video, we uncover the fascinating journey of how Brandon Honda overcame digital stagnation and supercharged its online presence with intice360°. What's Inside:The Challenge: We start by exploring the pre-intice360° era, where Brandon Honda faced challenges like stalled lead generation, sluggish growth in organic traffic, and lackluster user engagement, despite premium SEO investments.The Game-Changing Solution: Discover how intice360°, a comprehensive digital ecosystem built on WordPress, revolutionized Brandon Honda's digital approach. We'll take you through its sophisticated features, including a dynamic inventory import system, real payment integration, engaging vehicle research pages, advanced hosting, and an integrated lead generation toolkit.The Strategy: Learn about the strategic execution that focused on enhancing user experience and lead conversion efficiency, with insights into the UI adjustments and pricing presentation strategies.Remarkable Results: Witness the transformative outcomes of the intice360° implementation, from a substantial growth in internet leads and sales conversion rates to improved customer satisfaction and online visibility.Expert Testimonials: Hear directly from Sam Raabe, General Manager, and Christine Conley, Internet Manager, about their firsthand experiences and why they describe intice360° as a “game changer” and “simply awesome.”Key Learnings: Gain valuable insights into the importance of an integrated platform, seamless CRM integration, and ongoing UI optimization. Impactful Outcomes:Delve into the detailed results and impact of this digital transformation, including quantitative and qualitative outcomes. Future Outlook:Explore the future plans for intice360°, including the ongoing collaboration with Brandon Honda and expansion plans across the automotive retail industry. Technical Deep Dive:A look into the formidable technical infrastructure of intice360°, designed for fast, secure, and efficient performance.Don't forget to check out the appendices and supporting data for an in-depth understanding of intice360°'s transformative impact on Brandon Honda's digital strategy.Timestamps:00:00 - Introduction01:00 - Pre-intice360° Challenges02:30 - The intice360° Solution04:00 - Implementation Strategy05:30 - Results and Impact07:00 - Testimonials08:00 - Analysis and Learnings09:30 - Future Outlook and Technical Specifications11:00 - ConclusionSubscribe for more insights into digital transformations in the automotive industry and hit the bell icon to stay updated on our latest videos!#BrandonHonda #intice360 #DigitalTransformation #AutomotiveRetail #CaseStudy #SEOStrategy #DealershipSuccess