#DigitalRetailer Podcast

Car dealers don't need more ads — they need more brand.In this live session, I'm breaking down how we're transforming dealership marketing through Express360°, our full content-driven ecosystem that includes:

Let's be real—most dealership ads suck. Same ad. Same message. Same weak creative… running on repeat for weeks. And then everyone wonders why performance tanks.If your Facebook or Instagram ads are burning money and barely generating leads—it's not the algorithm. It's not your budget. It's your CREATIVE.In this YouTube Live, I'm exposing the real reason your ads aren't working—and why most agencies are asleep at the wheel.We're diving into:Creative fatigue—what it is, how to spot it, and why it's killing your cost per leadWhy your agency keeps recycling the same 2 or 3 adsThe lazy approach to ad strategy that's burning your moneyHow to force the algorithm to work for you—not against youMy full system for creative diversification that keeps ads fresh, relevant, and converting

"Real Credit. Real Leads."This hits like a statement, not a pitch. It's assertive, clean, and converts curiosity into clicks.

Your Leads Deserve BetterLet's get real for a second.I've been in this business for over two decades — as a salesperson, a manager, a trainer, and now building software to help dealers sell more cars. And I can say without a doubt: most dealerships are butchering their lead follow-up.I know, because I mystery shop stores all the time. I submit leads. I request offers. I test the process. What do I get in return?Voicemails that sound like hostage negotiations:“Hey this is John from ABC Toyota please call me back thanks click.”Emails that feel like bots wrote them. Texts that don't acknowledge anything about what I did on the dealer's site. Just generic, box-checking garbage.And listen — I get it. You've got automation in place. You've got templates. You've got AI tools writing your first responses.But here's the thing no one's telling your team:Speed doesn't matter if the message is worthless.Lead Follow-Up Is Not a CheckboxIf you're in sales, follow-up isn't a task. It's not just something you “do.” It's the moment.That's the window where the customer decides if you're a real pro — or just another rep dialing for dollars.And that's where we lose so much opportunity. Not because we're not “fast enough”……but because we don't connect.Think about it: that customer didn't accidentally submit their info on your website.They didn't just randomly drop a VIN, name, phone number, and email for fun.They had intent. They engaged. They took time.Now you've got a lead in your CRM — and this is your chance to build trust and momentum. Or?You check the box, send the script, and wonder why they ghost you.How the Customer Engaged Should Shape Your Follow-UpHere's the strategy shift:The way a customer becomes a lead matters. A lot.At intice, we've built tools that create intentional conversion pathways — from credit score checks, to scheduling a test drive, to building a deal online, or getting a real-time trade offer.Each one of those paths tells you something powerful:What the customer cares aboutWhat step they're on in their buying journeyHow you should talk to them nextIf someone checks their FICO score through LoanMaker, don't hit them with a “Just following up on your inquiry” message.You thank them for getting prequalified. You edify that move. You invite them in to take the next step.That's the difference between “responding fast” and selling cars.Here's the Fix — And It's FreeWe built a tool called intice ECHO. It's simple, free, and available right now.It gives your team real talk tracks, call guides, and scripts based on how the customer actually converted on your website.We're not talking about a robotic script. This is a framework that helps your team sound like a pro — even if they're brand new.

CarMax trained your customers to expect instant offers—so we built a tool that gives your dealership the same power, with better results. In this episode of 360° Live, I'll walk you through how Express Cash Offer creates a dedicated trade funnel that pulls in motivated sellers, drives real appointments, and gives your store an edge in used car acquisition. We'll break down: The psychology behind the instant offer model How Express Cash Offer fits into a full-funnel campaign Real strategies to drive traffic via social, CTV, and email The appointment layer that actually gets customers to show If you're tired of losing trades to national buyers, this is the playbook to take them back.

We all want more traffic, more leads — but the truth is, you don't have a lead problem. You have a conversion problem. In this live session, I'm breaking down the full journey: ✅ From digital marketing driving traffic to your website ✅ To customers clicking CTA buttons and submitting leads ✅ And what really happens next — when that lead hits your CRM. I'll walk through the exact breakdown:

David Farmer leads a session focused on enhancing CRM opportunities to boost closing percentages for dealerships. He emphasizes the need to improve the overall system rather than just generating more leads, introducing the intice360° for effective lead engagement. The session showcases a dealership website that integrates customer engagement tools, allowing for seamless inventory viewing and lead generation through CTAs. Key features include two-factor authentication for security, real-time offers, and personalized communication strategies to enhance customer experience. The discussion highlights the importance of understanding customer motivations and training salespeople to effectively present payment options.

In this live session, I'm breaking down how to set real goals and actually track your progress across Internet Leads, Phone Calls, and Walk-In Traffic.I'll be revealing a brand-new Dealer Dashboard Tool I built using AI—designed to help you monitor total leads, sales by source, and pacing in real time. This is a game-changer if you're serious about turning data into deals.If you're running a BDC, managing a sales team, or just trying to stop flying blind each month—this live training will give you the tools (and mindset) to get hyper-focused and actually hit your numbers.

By David Farmer, Founder & CEO of inticeAfter my last video, I got a comment that made me realize something: even though we've been talking about our success with Honda for a while now, there's still a misconception out there that intice360° is just for Honda dealers.Let me be crystal clear—we're not. Not even close.Yes, Brandon Honda in Tampa was our very first intice360° website customer, and yes, we've expanded across a ton of Honda and Acura stores. We're part of the Honda and Acura digital dealer programs. But our footprint is expanding—and fast—across multiple OEMs.And that's what today's blog is about: showing exactly how flexible, powerful, and tailored our intice360° website solution really is across different brands.Our Website Platform Is Built DifferentWhen I say we offer a full website solution, I mean it. Most website providers give you a CMS—a bare shell—and then leave it up to you to stack a bunch of overpriced, disconnected widgets on top of it.With intice360°, there are no add-ons. Everything is included. It's one platform. One provider. One seamless experience.Our MAKER Suite includes:LeadMaker® – our $25 Test Drive scheduling techTradeMaker® – full trade-in experience with KBB integration or real-time Express Cash OffersDealMaker® – full digital retailing from first click to final pencilLoanMaker® – pre-approval and credit tools, soft pulls includedCredit Score Express® – customers get their score without a hard hitEntice Chat – our fully integrated, live chat solutionIt's all built in. Not bolted on.Kia, Acura, CDJR: See How intice360° FlexesLet's break it down by brand, so you can see how we're adapting our tech and design to deliver the best possible experience—and stay OEM-compliant.Kia – Herson's Kia, Rockville MDWe're not in the official Kia program, but we are 100% compliant. Herson's brought us on after years of working together on their Honda store. What we've built for Kia is visually striking and strategically tuned.Generative AI hero sliders tailored to Kia brandingFactory fonts and full compliance reviews before go-liveCTA stack engineered for lead capture: schedule test drive, get trade offer, get pre-qualifiedSpecials pages with embedded video offers, dynamic CTAs, and “send to mobile” lead captureIt looks tier-one. It performs tier-three.Acura – Jim Hudson AcuraThis store helped get us into the Acura Digital Dealer Program, and they're absolutely crushing it.Certified, approved designs and offer formatsCustom video content using Acura assets and drone footage of the storeClean UX with smart white space and high-impact calloutsFully integrated Maker Suite inside every VDP and SRPFuse videos—new format, professionally produced, 100% compliantEverything feels native to the brand, but distinctly intice360° under the hood.CDJR – Scott Robinson Chrysler Dodge Jeep RamOur newest launch, and it's a killer execution.Deep use of generative imagery, brand-themed design, and Jeep color palettesDynamic inventory filtering by brand (Chrysler, Dodge, Jeep, Ram)Videos produced in-house for every special—website, social, and display readyAll lead gen tech embedded with no third-party vendors neededLocal SEO pages for each surrounding market with custom content and AI-optimized copyAgain—we're not in the program (yet), but the work speaks for itself.Unified Tech, Tailored ExperienceEvery dealership gets a fully branded, OEM-specific experience powered by the same enterprise-level back-end. That means:Custom illustration styles based on brand (Jeep gets Jeeps, Kia gets Kias)Video ads with factory-correct visuals and messagingDynamic offer banners that match your inventory and update dailyFully VIN-decoded digital retailing tools built right into the page—not launched in a separate windowThis isn't plug-and-play. It's precision-built.More Than WebsitesYes, we build websites—but that's just one piece.With intice360°, you also get a full digital advertising platform:Paid Search (with no markup)Paid Social (also no markup)Video Pre-Roll, YouTube, CTV, Conquest Email, and moreReal-time video offer production, synced to your specialsSEO and local content strategy custom-built for each storeAnd you get one bill. One team. One solution.Dealers Deserve MoreWe built intice360° because dealers were tired of Frankenstein websites and overpriced widget stacks. They wanted:Websites that convertAds that performTech that worksSupport that gives a damnSo we gave it to them.If you're tired of chasing down six different vendors to manage your website, chat, trade tool, digital retailing, and ads—we should talk.We're already delivering this for dealers across Honda, Acura, Kia, CDJR, and more.You can get the best-in-class solution right now.

Just announced intice360 is a certified provider in the Honda digital Solutions program

Welcome to our deep dive into the revolutionary digital transformation of Brandon Honda, a leading player in the Morgan Auto Group, located in Tampa, Florida. In this video, we uncover the fascinating journey of how Brandon Honda overcame digital stagnation and supercharged its online presence with intice360°. What's Inside:The Challenge: We start by exploring the pre-intice360° era, where Brandon Honda faced challenges like stalled lead generation, sluggish growth in organic traffic, and lackluster user engagement, despite premium SEO investments.The Game-Changing Solution: Discover how intice360°, a comprehensive digital ecosystem built on WordPress, revolutionized Brandon Honda's digital approach. We'll take you through its sophisticated features, including a dynamic inventory import system, real payment integration, engaging vehicle research pages, advanced hosting, and an integrated lead generation toolkit.The Strategy: Learn about the strategic execution that focused on enhancing user experience and lead conversion efficiency, with insights into the UI adjustments and pricing presentation strategies.Remarkable Results: Witness the transformative outcomes of the intice360° implementation, from a substantial growth in internet leads and sales conversion rates to improved customer satisfaction and online visibility.Expert Testimonials: Hear directly from Sam Raabe, General Manager, and Christine Conley, Internet Manager, about their firsthand experiences and why they describe intice360° as a “game changer” and “simply awesome.”Key Learnings: Gain valuable insights into the importance of an integrated platform, seamless CRM integration, and ongoing UI optimization. Impactful Outcomes:Delve into the detailed results and impact of this digital transformation, including quantitative and qualitative outcomes. Future Outlook:Explore the future plans for intice360°, including the ongoing collaboration with Brandon Honda and expansion plans across the automotive retail industry. Technical Deep Dive:A look into the formidable technical infrastructure of intice360°, designed for fast, secure, and efficient performance.Don't forget to check out the appendices and supporting data for an in-depth understanding of intice360°'s transformative impact on Brandon Honda's digital strategy.Timestamps:00:00 - Introduction01:00 - Pre-intice360° Challenges02:30 - The intice360° Solution04:00 - Implementation Strategy05:30 - Results and Impact07:00 - Testimonials08:00 - Analysis and Learnings09:30 - Future Outlook and Technical Specifications11:00 - ConclusionSubscribe for more insights into digital transformations in the automotive industry and hit the bell icon to stay updated on our latest videos!#BrandonHonda #intice360 #DigitalTransformation #AutomotiveRetail #CaseStudy #SEOStrategy #DealershipSuccess

Welcome to our latest video where we delve into the world of digital marketing for automotive dealerships! Our focus today is on the pivotal role of Search Results Pages (SRPs), Vehicle Display Pages (VPs), and Calls to Action (CTAs) in transforming your dealership website into a lead generation powerhouse.Key Highlights:Understanding SRPs, VPs, and CTAs: Learn why these elements are crucial for your dealership's online presence.Traffic to Conversion: We explore strategies to drive traffic to your site using various digital marketing techniques, including search engine marketing, social media, video marketing, display marketing, email marketing, and the all-important search engine optimization (SEO).Lead Conversion Tactics: Discover how to effectively convert website visitors into potential leads by capturing essential information like names, email addresses, and phone numbers.CRM Integration: Understand the process of lead generation and how it seamlessly integrates with your dealership's CRM, enabling sales and BDC teams to initiate the sales process effectively.intice360° Website Platform:Mimicking Social Media: Uncover how our intice360° website platform's SRPs are ingeniously designed to mirror social media marketing feeds, enhancing user engagement.Optimized Vehicle Display Pages: Dive into the psychology behind our VPs, crafted to maximize lead conversion with strategically placed primary, secondary, and tertiary CTAs.What You'll Learn:Innovative techniques to enhance user experience and engagement on dealership websites.Best practices for converting web traffic into valuable leads.Insights into the intice360° platform's unique approach to digital marketing in the automotive sector.Join Us:This video is a must-watch for dealership owners, digital marketers, and anyone keen on understanding the digital landscape of automotive marketing. We're excited to share our insights and strategies to help you elevate your dealership's online presence and sales!Stay Tuned: Subscribe to our channel for more insights on automotive digital marketing and leave your thoughts in the comments below!#DealershipMarketing #DigitalMarketing #AutomotiveSales #LeadGeneration #intice360 #VehicleSales #OnlineMarketing

Welcome to our latest video where we're thrilled to introduce 'intice360°' - a groundbreaking website solution tailor-made for car dealerships! At the heart of intice360° is its advanced integrated digital retailing technology. This innovative system seamlessly bridges the gap between online and in-showroom experiences, offering customers unparalleled flexibility. Whether they're at home or on the showroom floor, this technology empowers customers to embark on their car purchasing journey from any internet-enabled device.What makes intice360° stand out? Here's what you can expect:Customer-Centric Purchase Process: Walk through each step of buying a car - from receiving a real offer for your vehicle to understanding trade-in payoffs through a soft credit pull.Penny-Perfect Payment Calculations: Whether it's a loan or lease, calculate precise monthly payments effortlessly.Trademark Nine Payment Grid: This unique feature allows customers to 'negotiate with themselves', choosing a payment plan that best suits their needs.Enhanced In-Showroom Experience: Dealers can utilize this technology right in the showroom to provide quotes, print deal packets, or even use them as a part of the negotiation process. In this video, join us as we delve deep into the features and benefits of intice360°. Discover how it's not just a tool, but a complete solution that enhances every aspect of the car buying process - for both dealers and customers. Stay tuned as we explore:How intice360° creates a connected and efficient dealership environment.The ease of transitioning between at-home and in-showroom experiences.Real-world applications and success stories from dealers who have embraced this technology. Whether you're a car dealer looking to elevate your business or a customer seeking a smoother car buying journey, intice360° is here to transform your experience. Like, Share, and Subscribe for more insights into innovative automotive solutions. Don't forget to hit the bell icon to stay updated on our latest content!#ntice360 #CarDealershipTechnology #DigitalRetailing #AutomotiveInnovation #CarBuyingMadeEasy

Introducing intice360°: Revolutionizing Auto Dealership Websites | CEO David Farmer Explains: Welcome to a groundbreaking advancement in the auto dealership industry! In this video, David Farmer, CEO of Intice, unveils the revolutionary intice360° dealership website platform. About this Video:Join us as David Farmer takes you through an exciting journey of intice's latest innovation - intice360°. This new platform is not just a website; it's a comprehensive digital retailing solution that has been meticulously crafted over the past three and a half years. Here's what you can expect in this video: Green Scores on Lighthouse Test: Discover how intice360° achieves top-notch performance, accessibility, and best practices, scoring green across the board on the Lighthouse test. Optimized Vehicle Display Pages: Learn about the highly optimized vehicle display pages designed for maximum conversion, enhancing the user experience and dealer success. Full Digital Retailing Solution: Get an in-depth look at the full digital retailing solutions integrated into intice360°, including innovative trade evaluation technology. Built from the Ground Up: Understand the dedication and innovation behind the creation of intice360°, a platform designed to revolutionize the auto dealer website industry. Why Watch?: Whether you're an auto dealer looking to transform your online presence, or just interested in the latest digital retailing technologies, this video is a must-watch. Get insights directly from the CEO and envision the future of auto dealership websites with intice360°. Stay Connected:Don't forget to like, comment, and subscribe for more updates on innovative solutions in the auto dealership industry. Connect with us on our social media platforms and visit our website for more information.Your Thoughts: We'd love to hear your thoughts on intice360°. Comment below to share your views or ask any questions you might have!Watch Next: Check out our playlist for more videos on digital innovations in the auto dealership sector.#intice360 #AutoDealershipInnovation #DigitalRetailing #VehicleDisplayOptimization #LighthouseTest #DavidFarmer #intice

Welcome to our latest video where we're thrilled to introduce 'intice360°' - a groundbreaking website solution tailor-made for car dealerships! At the heart of intice360° is its advanced integrated digital retailing technology. This innovative system seamlessly bridges the gap between online and in-showroom experiences, offering customers unparalleled flexibility. Whether they're at home or on the showroom floor, this technology empowers customers to embark on their car purchasing journey from any internet-enabled device.What makes intice360° stand out? Here's what you can expect:Customer-Centric Purchase Process: Walk through each step of buying a car - from receiving a real offer for your vehicle to understanding trade-in payoffs through a soft credit pull.Penny-Perfect Payment Calculations: Whether it's a loan or lease, calculate precise monthly payments effortlessly.Trademark Nine Payment Grid: This unique feature allows customers to 'negotiate with themselves', choosing a payment plan that best suits their needs.Enhanced In-Showroom Experience: Dealers can utilize this technology right in the showroom to provide quotes, print deal packets, or even use them as a part of the negotiation process. In this video, join us as we delve deep into the features and benefits of intice360°. Discover how it's not just a tool, but a complete solution that enhances every aspect of the car buying process - for both dealers and customers. Stay tuned as we explore:How intice360° creates a connected and efficient dealership environment.The ease of transitioning between at-home and in-showroom experiences.Real-world applications and success stories from dealers who have embraced this technology. Whether you're a car dealer looking to elevate your business or a customer seeking a smoother car buying journey, intice360° is here to transform your experience. Like, Share, and Subscribe for more insights into innovative automotive solutions. Don't forget to hit the bell icon to stay updated on our latest content!#ntice360 #CarDealershipTechnology #DigitalRetailing #AutomotiveInnovation #CarBuyingMadeEasy

Join David Farmer, CEO of intice, as he dives into the world of Google Lighthouse!

Welcome to the David Farmer YouTube channel! In this video, we'll dive into the world of Google ads and the shift towards automation. As someone who frequently interacts with dealers, I know how crucial it is for them to maximize their results from Google ads. Recently, I attended a presentation by a website provider to a dealership, where they highlighted the benefits of their service, including the ability to dynamically create ads for monthly specials.Imagine having an ad automatically synced with Google ads, promoting a Hyundai Sonata for just $199 a month. Sounds great, right? Well, a decade ago, it would have been a brilliant idea to have data-driven ads on Google. However, Google ads has evolved significantly over the past ten years, and today, I want to discuss how dealers can optimize their Google ads account for maximum performance.When it comes to your dealership's website, the ultimate goal is to drive quality traffic that converts into leads. It's not just about having a brochure-like website; it's about generating opportunities for dialogue and in-person sales. So, let's explore key areas within Google ads that dealers should focus on to get the most out of their ads and website.First, let's talk about vehicle listing ads (VLAs). You've probably come across these ads before, but they have become even more essential recently. VLAs are display ads that appear at the top of Google search results, directing users to your dealership's Vehicle Display Page (VDP). This is an effective way to attract customers actively searching for inventory you have available. And guess what? VLAs are not limited to car dealerships; RV and Motorsports dealerships can also benefit from them.Now, optimizing VLAs is crucial. It starts with ensuring your vehicle images are carefully selected and meet Google's guidelines. Avoid overlaying watermarks, logos, or any modifications that don't comply with the rules. Your images should showcase the vehicles attractively, without any distractions. I've shared some examples and guidelines in this video to help you optimize your VLA images effectively.Moving on, let's discuss Performance Max campaigns. Google has recently introduced this powerful feature that allows marketers to advertise across various platforms, including Google Search, YouTube, Google Maps, and Gmail, using a single ad type. This is an opportunity you don't want to miss. By leveraging Performance Max, you can include different assets such as images, videos, text, and URLs in one campaign, while Google's automation places your ads where they're most effective.The benefits of Performance Max campaigns are vast. They offer cost-effective CPCs (Cost Per Click), and their automated bidding strategies help you reach the right customers. However, it's essential to be mindful of campaign resets. Making major changes frequently disrupts the learning process and increases costs. The key is to find the right balance and make modifications strategically to avoid triggering resets.In conclusion, if you want to make the most of Google ads in 2023, I highly recommend utilizing Vehicle Listing Ads and exploring Performance Max campaigns. These automated features have the potential to significantly enhance your dealership's online presence and drive impressive results. Take a close look at your Google ads account, analyze your CPCs, and consider optimizing your campaigns accordingly. Remember, there are secrets to achieving low CPCs, so feel free to reach out if you're interested in learning more.#GoogleAds #CarDealers #intice #VehicleListingAds #performancemax