#DigitalRetailer Podcast

Just announced intice360 is a certified provider in the Honda digital Solutions program

Welcome to our deep dive into the revolutionary digital transformation of Brandon Honda, a leading player in the Morgan Auto Group, located in Tampa, Florida. In this video, we uncover the fascinating journey of how Brandon Honda overcame digital stagnation and supercharged its online presence with intice360°. What's Inside:The Challenge: We start by exploring the pre-intice360° era, where Brandon Honda faced challenges like stalled lead generation, sluggish growth in organic traffic, and lackluster user engagement, despite premium SEO investments.The Game-Changing Solution: Discover how intice360°, a comprehensive digital ecosystem built on WordPress, revolutionized Brandon Honda's digital approach. We'll take you through its sophisticated features, including a dynamic inventory import system, real payment integration, engaging vehicle research pages, advanced hosting, and an integrated lead generation toolkit.The Strategy: Learn about the strategic execution that focused on enhancing user experience and lead conversion efficiency, with insights into the UI adjustments and pricing presentation strategies.Remarkable Results: Witness the transformative outcomes of the intice360° implementation, from a substantial growth in internet leads and sales conversion rates to improved customer satisfaction and online visibility.Expert Testimonials: Hear directly from Sam Raabe, General Manager, and Christine Conley, Internet Manager, about their firsthand experiences and why they describe intice360° as a “game changer” and “simply awesome.”Key Learnings: Gain valuable insights into the importance of an integrated platform, seamless CRM integration, and ongoing UI optimization. Impactful Outcomes:Delve into the detailed results and impact of this digital transformation, including quantitative and qualitative outcomes. Future Outlook:Explore the future plans for intice360°, including the ongoing collaboration with Brandon Honda and expansion plans across the automotive retail industry. Technical Deep Dive:A look into the formidable technical infrastructure of intice360°, designed for fast, secure, and efficient performance.Don't forget to check out the appendices and supporting data for an in-depth understanding of intice360°'s transformative impact on Brandon Honda's digital strategy.Timestamps:00:00 - Introduction01:00 - Pre-intice360° Challenges02:30 - The intice360° Solution04:00 - Implementation Strategy05:30 - Results and Impact07:00 - Testimonials08:00 - Analysis and Learnings09:30 - Future Outlook and Technical Specifications11:00 - ConclusionSubscribe for more insights into digital transformations in the automotive industry and hit the bell icon to stay updated on our latest videos!#BrandonHonda #intice360 #DigitalTransformation #AutomotiveRetail #CaseStudy #SEOStrategy #DealershipSuccess

Welcome to our latest video where we delve into the world of digital marketing for automotive dealerships! Our focus today is on the pivotal role of Search Results Pages (SRPs), Vehicle Display Pages (VPs), and Calls to Action (CTAs) in transforming your dealership website into a lead generation powerhouse.Key Highlights:Understanding SRPs, VPs, and CTAs: Learn why these elements are crucial for your dealership's online presence.Traffic to Conversion: We explore strategies to drive traffic to your site using various digital marketing techniques, including search engine marketing, social media, video marketing, display marketing, email marketing, and the all-important search engine optimization (SEO).Lead Conversion Tactics: Discover how to effectively convert website visitors into potential leads by capturing essential information like names, email addresses, and phone numbers.CRM Integration: Understand the process of lead generation and how it seamlessly integrates with your dealership's CRM, enabling sales and BDC teams to initiate the sales process effectively.intice360° Website Platform:Mimicking Social Media: Uncover how our intice360° website platform's SRPs are ingeniously designed to mirror social media marketing feeds, enhancing user engagement.Optimized Vehicle Display Pages: Dive into the psychology behind our VPs, crafted to maximize lead conversion with strategically placed primary, secondary, and tertiary CTAs.What You'll Learn:Innovative techniques to enhance user experience and engagement on dealership websites.Best practices for converting web traffic into valuable leads.Insights into the intice360° platform's unique approach to digital marketing in the automotive sector.Join Us:This video is a must-watch for dealership owners, digital marketers, and anyone keen on understanding the digital landscape of automotive marketing. We're excited to share our insights and strategies to help you elevate your dealership's online presence and sales!Stay Tuned: Subscribe to our channel for more insights on automotive digital marketing and leave your thoughts in the comments below!#DealershipMarketing #DigitalMarketing #AutomotiveSales #LeadGeneration #intice360 #VehicleSales #OnlineMarketing

Welcome to our latest video where we're thrilled to introduce 'intice360°' - a groundbreaking website solution tailor-made for car dealerships! At the heart of intice360° is its advanced integrated digital retailing technology. This innovative system seamlessly bridges the gap between online and in-showroom experiences, offering customers unparalleled flexibility. Whether they're at home or on the showroom floor, this technology empowers customers to embark on their car purchasing journey from any internet-enabled device.What makes intice360° stand out? Here's what you can expect:Customer-Centric Purchase Process: Walk through each step of buying a car - from receiving a real offer for your vehicle to understanding trade-in payoffs through a soft credit pull.Penny-Perfect Payment Calculations: Whether it's a loan or lease, calculate precise monthly payments effortlessly.Trademark Nine Payment Grid: This unique feature allows customers to 'negotiate with themselves', choosing a payment plan that best suits their needs.Enhanced In-Showroom Experience: Dealers can utilize this technology right in the showroom to provide quotes, print deal packets, or even use them as a part of the negotiation process. In this video, join us as we delve deep into the features and benefits of intice360°. Discover how it's not just a tool, but a complete solution that enhances every aspect of the car buying process - for both dealers and customers. Stay tuned as we explore:How intice360° creates a connected and efficient dealership environment.The ease of transitioning between at-home and in-showroom experiences.Real-world applications and success stories from dealers who have embraced this technology. Whether you're a car dealer looking to elevate your business or a customer seeking a smoother car buying journey, intice360° is here to transform your experience. Like, Share, and Subscribe for more insights into innovative automotive solutions. Don't forget to hit the bell icon to stay updated on our latest content!#ntice360 #CarDealershipTechnology #DigitalRetailing #AutomotiveInnovation #CarBuyingMadeEasy

Introducing intice360°: Revolutionizing Auto Dealership Websites | CEO David Farmer Explains: Welcome to a groundbreaking advancement in the auto dealership industry! In this video, David Farmer, CEO of Intice, unveils the revolutionary intice360° dealership website platform. About this Video:Join us as David Farmer takes you through an exciting journey of intice's latest innovation - intice360°. This new platform is not just a website; it's a comprehensive digital retailing solution that has been meticulously crafted over the past three and a half years. Here's what you can expect in this video: Green Scores on Lighthouse Test: Discover how intice360° achieves top-notch performance, accessibility, and best practices, scoring green across the board on the Lighthouse test. Optimized Vehicle Display Pages: Learn about the highly optimized vehicle display pages designed for maximum conversion, enhancing the user experience and dealer success. Full Digital Retailing Solution: Get an in-depth look at the full digital retailing solutions integrated into intice360°, including innovative trade evaluation technology. Built from the Ground Up: Understand the dedication and innovation behind the creation of intice360°, a platform designed to revolutionize the auto dealer website industry. Why Watch?: Whether you're an auto dealer looking to transform your online presence, or just interested in the latest digital retailing technologies, this video is a must-watch. Get insights directly from the CEO and envision the future of auto dealership websites with intice360°. Stay Connected:Don't forget to like, comment, and subscribe for more updates on innovative solutions in the auto dealership industry. Connect with us on our social media platforms and visit our website for more information.Your Thoughts: We'd love to hear your thoughts on intice360°. Comment below to share your views or ask any questions you might have!Watch Next: Check out our playlist for more videos on digital innovations in the auto dealership sector.#intice360 #AutoDealershipInnovation #DigitalRetailing #VehicleDisplayOptimization #LighthouseTest #DavidFarmer #intice

Welcome to our latest video where we're thrilled to introduce 'intice360°' - a groundbreaking website solution tailor-made for car dealerships! At the heart of intice360° is its advanced integrated digital retailing technology. This innovative system seamlessly bridges the gap between online and in-showroom experiences, offering customers unparalleled flexibility. Whether they're at home or on the showroom floor, this technology empowers customers to embark on their car purchasing journey from any internet-enabled device.What makes intice360° stand out? Here's what you can expect:Customer-Centric Purchase Process: Walk through each step of buying a car - from receiving a real offer for your vehicle to understanding trade-in payoffs through a soft credit pull.Penny-Perfect Payment Calculations: Whether it's a loan or lease, calculate precise monthly payments effortlessly.Trademark Nine Payment Grid: This unique feature allows customers to 'negotiate with themselves', choosing a payment plan that best suits their needs.Enhanced In-Showroom Experience: Dealers can utilize this technology right in the showroom to provide quotes, print deal packets, or even use them as a part of the negotiation process. In this video, join us as we delve deep into the features and benefits of intice360°. Discover how it's not just a tool, but a complete solution that enhances every aspect of the car buying process - for both dealers and customers. Stay tuned as we explore:How intice360° creates a connected and efficient dealership environment.The ease of transitioning between at-home and in-showroom experiences.Real-world applications and success stories from dealers who have embraced this technology. Whether you're a car dealer looking to elevate your business or a customer seeking a smoother car buying journey, intice360° is here to transform your experience. Like, Share, and Subscribe for more insights into innovative automotive solutions. Don't forget to hit the bell icon to stay updated on our latest content!#ntice360 #CarDealershipTechnology #DigitalRetailing #AutomotiveInnovation #CarBuyingMadeEasy

Join David Farmer, CEO of intice, as he dives into the world of Google Lighthouse!

Welcome to the David Farmer YouTube channel! In this video, we'll dive into the world of Google ads and the shift towards automation. As someone who frequently interacts with dealers, I know how crucial it is for them to maximize their results from Google ads. Recently, I attended a presentation by a website provider to a dealership, where they highlighted the benefits of their service, including the ability to dynamically create ads for monthly specials.Imagine having an ad automatically synced with Google ads, promoting a Hyundai Sonata for just $199 a month. Sounds great, right? Well, a decade ago, it would have been a brilliant idea to have data-driven ads on Google. However, Google ads has evolved significantly over the past ten years, and today, I want to discuss how dealers can optimize their Google ads account for maximum performance.When it comes to your dealership's website, the ultimate goal is to drive quality traffic that converts into leads. It's not just about having a brochure-like website; it's about generating opportunities for dialogue and in-person sales. So, let's explore key areas within Google ads that dealers should focus on to get the most out of their ads and website.First, let's talk about vehicle listing ads (VLAs). You've probably come across these ads before, but they have become even more essential recently. VLAs are display ads that appear at the top of Google search results, directing users to your dealership's Vehicle Display Page (VDP). This is an effective way to attract customers actively searching for inventory you have available. And guess what? VLAs are not limited to car dealerships; RV and Motorsports dealerships can also benefit from them.Now, optimizing VLAs is crucial. It starts with ensuring your vehicle images are carefully selected and meet Google's guidelines. Avoid overlaying watermarks, logos, or any modifications that don't comply with the rules. Your images should showcase the vehicles attractively, without any distractions. I've shared some examples and guidelines in this video to help you optimize your VLA images effectively.Moving on, let's discuss Performance Max campaigns. Google has recently introduced this powerful feature that allows marketers to advertise across various platforms, including Google Search, YouTube, Google Maps, and Gmail, using a single ad type. This is an opportunity you don't want to miss. By leveraging Performance Max, you can include different assets such as images, videos, text, and URLs in one campaign, while Google's automation places your ads where they're most effective.The benefits of Performance Max campaigns are vast. They offer cost-effective CPCs (Cost Per Click), and their automated bidding strategies help you reach the right customers. However, it's essential to be mindful of campaign resets. Making major changes frequently disrupts the learning process and increases costs. The key is to find the right balance and make modifications strategically to avoid triggering resets.In conclusion, if you want to make the most of Google ads in 2023, I highly recommend utilizing Vehicle Listing Ads and exploring Performance Max campaigns. These automated features have the potential to significantly enhance your dealership's online presence and drive impressive results. Take a close look at your Google ads account, analyze your CPCs, and consider optimizing your campaigns accordingly. Remember, there are secrets to achieving low CPCs, so feel free to reach out if you're interested in learning more.#GoogleAds #CarDealers #intice #VehicleListingAds #performancemax

In this video, David Farmer discusses the concept of lead funnels and the different ways in which dealerships can utilize them. He explains that lead funnels are a technology solution used to create advertisements that drive customers to specific landing pages and conversion tools, with the aim of generating leads that can convert into showroom opportunities. Farmer talks about individual lead funnels and Lead Funnels Pro, which brings all the solutions together in one package.The video focuses on the various campaigns and incentives dealerships can create to engage customers, such as monthly offers, APR specials, lease payments, price rebates, and test drive appointments. Farmer also talks about the will buy your car program, which is becoming popular among companies like Carvana, AutoNation, and CarMax.He discusses the importance of having a pre-qualification tool on a dealership website, which can entice customers into providing their lead contact information and generate a lead for the dealership showroom. Farmer highlights that most dealerships use a full credit application as a landing page, which can be daunting for customers, and suggests creating a simplified pre-qualification system that doesn't require customers to give up any personally identifiable information (PII).Finally, Farmer demonstrates how dealerships can use advertisements to engage customers, using examples from Chevy and Nissan dealerships. He emphasizes the importance of utilizing a dealership's branding, OEM colors, and illustrations that represent the most popular models they sell.

Welcome to an exclusive in-depth discussion led by David Farmer, the CEO of intice, where we delve into the game-changing Loanmaker Technology and how it can transform your car dealership website into a lead generation powerhouse.As a leading authority in the automotive industry, David Farmer shares his unparalleled insights and best practices on how to optimize your dealership website for maximum lead generation success. Join us as we unravel the secrets to skyrocketing your lead conversion rates and taking your dealership to new heights of success.With Loanmaker Technology, you'll discover cutting-edge strategies for optimizing your call-to-action buttons, creating interactive banners, leveraging landing page tools, and harnessing the power of social media marketing assets. This is not just any run-of-the-mill discussion - this is a masterclass led by one of the industry's top experts, providing you with the ultimate toolkit for success.From smart and strategic call-to-action buttons that prompt immediate action, to engaging interactive banners that capture your website visitors' attention, to powerful landing page tools that drive conversions, and the use of social media marketing assets to expand your reach - David Farmer reveals the insider tips and tricks that can make a world of difference in your lead generation efforts.With his wealth of experience and expertise, David Farmer breaks down complex concepts into simple, actionable steps that you can implement right away on your dealership website. From super professional design principles to super smart strategies, you'll gain invaluable insights that can take your dealership to the next level.Don't miss this exclusive opportunity to learn from the best and optimize your dealership website with Loanmaker Technology. Join us for this long and in-depth discussion that's packed with professional insights, smart strategies, and actionable tips that will supercharge your lead generation efforts and drive unprecedented success for your dealership.So, grab your pen and paper, take notes, and get ready to transform your dealership website into a lead generation machine. Hit that subscribe button to never miss an episode from intice, and let's dive into this super professional, super smart, and incredibly insightful discussion with #DavidFarmer, the CEO of intice!#LoanmakerTechnology#LeadGeneration#AutomotiveMarketingInsights

Welcome to our wacky world of Leadmaker™ - the ultimate incentive system for dealerships that's about to revolutionize the way you convert website visitors into leads! Are you tired of struggling to capture leads from your dealership website? Well, fret no more, because intice has got you covered!Say goodbye to boring and ineffective lead conversion methods, and say hello to the quirkiest and most effective solution out there! With intice's Leadmaker™, you'll embark on a wild ride of lead conversion success that's unlike anything you've ever experienced before.Our out-of-the-box approach guides potential customers through a unique lead conversion process that's designed to captivate and convert. With our zany incentives, like the VISA® Test Drive, your website visitors won't be able to resist the urge to take action and become leads at your dealership!But that's not all - with intice's VISA® Test Drive technology, the fun doesn't stop at lead capture. We'll drive those leads straight to your dealership showroom, giving you and your team the golden opportunity for some face-to-face interactions and to sell a car in person. It's like a quirky and effective lead generation party happening right at your dealership!Get ready to set more appointments, close more deals, and watch your dealership thrive with Leadmaker™ by intice. Join us in this wacky adventure to revolutionize your lead conversion game and say hello to a 300% increase in lead conversion on your dealership website!So, buckle up and join the #VisaTestDrive revolution, and let's make lead conversion the quirkiest and most exciting part of your dealership's success story. Don't miss out on this wild ride - hit that subscribe button and let's get started on this one-of-a-kind journey with #intice!#Leadmaker#SetMoreAppointments#QuirkyLeadConversion

Welcome to #DigitalRetailer, your ultimate destination for innovative digital marketing strategies in the automotive industry! In this exciting episode, we're thrilled to introduce you to the Numbers ePencil Style Worksheet, a cutting-edge tool that will revolutionize the way you present numbers in car sales.Join us as we explore this game-changing worksheet that combines the power of digital technology with the simplicity of pencil-and-paper calculations. Say goodbye to tedious manual calculations and hello to a more efficient and effective way to present numbers to your customers.With the Numbers ePencil Style Worksheet, you'll be able to provide your customers with clear, concise, and visually appealing breakdowns of pricing, financing options, discounts, and more. This innovative tool will not only streamline your sales process but also enhance the overall customer experience, helping you close deals faster and more effectively.Our team of experts will guide you through the ins and outs of using the Numbers ePencil Style Worksheet, providing practical tips and insights on how to leverage this powerful tool to boost your car sales. Whether you're a seasoned automotive sales professional or just starting out, this episode is a must-watch for anyone looking to elevate their sales game in the digital era.So, join us at #DigitalRetail

Welcome to #DigitalRetailer, your go-to source for cutting-edge digital marketing strategies! In this exciting episode, we'll be diving deep into the world of Search Engine Marketing (SEM) and exploring three game-changing techniques: Automated Bidding, Close Variants, and Maximize Conversions.Join us as we uncover the power of automated bidding, a groundbreaking approach that can streamline your SEM campaigns and boost your ROI. We'll also delve into close variants, a powerful tool that helps you capture relevant traffic and expand your reach to potential customers. And finally, we'll discuss Maximize Conversions, a bidding strategy that's revolutionizing the way digital retailers optimize their campaigns for maximum results.With expert insights and practical tips from our experienced team, you'll gain valuable knowledge on how to leverage these advanced SEM techniques to drive more traffic, increase conversions, and grow your business online. Don't miss out on this opportunity to stay ahead of the competition in the ever-evolving landscape of digital retailing.So, if you're looking to take your SEM game to the next level, make sure to tune in to #DigitalRetailer for this informative and insightful episode on Automated Bidding, Close Variants, and Maximize Conversions. Hit that subscribe button and join us at [Your Channel Name] for all things digital marketing!#DigitalRetailer #SEMTips #DigitalMarketingStrategies

Welcome to Our Video on Digital Marketing Mix for 2023: Exploring SEM, Social Media Marketing, YouTube TrueView, Display Advertising, Email Campaigns, and More!As we delve into the dynamic world of digital marketing in 2023, we'll be covering a wide range of strategies to help you drive success in the automotive industry. From SEM (Search Engine Marketing) to Social Media Marketing, YouTube TrueView, Display Advertising with DV36 Conquest/Retargeting, and Email Campaigns including Conquest Email - we'll leave no stone unturned in optimizing your digital marketing mix.One of the key topics we'll be diving into is Maximize Conversions Bidding Strategy, a powerful tool that can supercharge your online advertising efforts. We'll also explore cutting-edge techniques such as Vehicle Listing Ads, Performance Max, and the game-changing LeadFunnels Pro, among many others.With David Farmer, CEO of Intice, as your guide, you can rest assured that you're getting expert insights from a seasoned industry professional. At Intice.com, we're committed to helping you stay ahead of the curve in the ever-evolving landscape of digital marketing for the automotive industry.So, whether you're looking to harness the power of YouTube ads, optimize your Facebook ad campaigns, or stay ahead with the latest industry trends, you're in the right place. Join us at Intice.com and let's unlock the full potential of your digital marketing mix in 2023!#youtubeads #automotiveindustry #FacebookAds

Boost Your Car Dealership with Powerful Facebook Ads - Automated Inventory Ads, Carousel Ads, Messenger Ads, Facebook Pixel, Facebook Catalog, Dealership Inventory, Collections Ads, Video Ads, Monthly Ad Specials, Service Specials, CTA's - LeadFunnels - #LFP #LeadFunnelsPro, Express Cash Offer, Free Credit Score, $25 Visa Test Drive Offer, Digital Retailing. Visit Intice.com for Cutting-Edge Solutions!

Clickfunnels for car dealers - #ClickFunnels - #intice In today's digital age, car dealerships need to have a strong online presence to attract and convert potential customers. That's where LeadFunnels comes in! LeadFunnels is a powerful sales funnel software that can help car dealerships create effective online marketing campaigns and convert website visitors into leads and customers.In this video, we'll show you how LeadFunnels can be used specifically for car dealerships. We'll go over the various features of LeadFunnels, including its drag-and-drop editor, pre-built templates, and integrations with other tools like email marketing platforms and customer relationship management (CRM) software.We'll also show you how to set up a LeadFunnels funnel specifically for a car dealership, from creating a landing page that showcases your inventory to setting up lead magnets that encourage visitors to provide their contact information. We'll also discuss how to use LeadFunnels to automate your sales process, so you can focus on closing deals and providing excellent customer service.Whether you're new to LeadFunnels or looking to optimize your current sales funnel, this video is perfect for car dealerships looking to boost their online presence and attract more customers. So, if you're ready to take your car dealership's marketing to the next level, sit back, relax, and let us show you how LeadFunnels can help!