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Here's the thing about ideas. They feel like momentum. You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity. In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle. I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today.   Time Stamps:   (0:05) Honest Thoughts on Ideas (2:55) Why Your Brain Loves New Ideas  (7:15) Questions To Ask Yourself ----------------

It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framework around why LTV is so important in your business.   Time Stamps:   (0:20) Our Daughter Marlee (1:45) The Story (5:38) Building Work Around Your Life (8:29) IFCA Has Been Acquired (13:44) Fostering Community (14:45) IFCA Client Examples (16:35) Our Upcoming Masterclass ----------------

We've made the biggest decision in our professional career and the result is the two best coaching education programs in this industry just merged into one. We have officially sold Impact Fitness Coaching Academy to Taeler De Haes and we wanted to talk about all the details on this podcast.   Time Stamps:   (0:50) Erin's Perspective (3:18) The Intersection and Taeler's Perspective (8:55) Keeping The IFCA Legacy (10:38) Opposing Skillsets (14:04) Audience, Network, or Money (20:10) Energy, Focus, and Having Kids (22:58) Honest Thoughts on Healthy Competition (29:35) Erin's Triggering Reel ----------------

The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how to make sure you pay employees fairly while having healthy margins.   Time Stamps:   (0:10) Profit Margins (1:30) Common Mistakes (4:20) Undercharging for Your Service (9:00) Paying Employees and Healthy Margins (10:06) Gross vs Net Profit (15:30) Raising Your Prices ----------------

“Rejoice always, pray without ceasing, in everything give thanks; for this is the will of God for you in Christ Jesus.” - 1 Thessalonians 5:16–18      Submit a Podcast Listener Question HERE!    Podcasts by Series  Level One Book Study  Level Two Book Study    Sr. Mary Rose joins us today to explore the prayer life of the second plane child—what it can look like in the atrium and beyond, how we as adults and catechists can nurture the child's natural relationship with God, and the role communal prayer plays in the Level II and III atria.    Sr Mary Rose Bingham became a Dominican Sister of St. Cecilia of Nashville, TN in 1980.  She has had the opportunity to serve as a teacher and principal in several states.  Besides a Masters in Educational Administration, she has a Masters in Elementary Education with Montessori Primary and a Masters in Theology.  She is a CGS Level 1 and 2 formation Leader and pending Level 3.  She delights in being with children in a Level 1,2, and 3 atria while also traveling to give formation courses both nationally and internationally.    Characteristic #3: The atrium is a community in which children and adults live together a religious experience which facilitates participation in the wider community of the family, the church, and other social spheres.  The atrium is a place of prayer, in which work and study spontaneously become meditation, contemplation, and prayer.  The atrium is a place in which the only Teacher is Christ; both children and adults place themselves in a listening stance before his Word and seek to penetrate the mystery of the liturgical celebration.      Podcasts about Second Plane Child:  Episode 41 – The Elementary Aged Child with Anna Hurdle  124: Work of the Second Plane Child      Books you might be interested in:  The Religious Potential of the Child 6 to 12 Year Olds  History of the Kingdom of God Part 1: Creation to Parouisa  History of the Kingdom of God Part 2: Liturgy and the Building of the Kingdom  Life in the Vine: The Joyful Journey Continues      BECOME A CGSUSA MEMBER    CGS 7 Minute Video      CGS Atrium Locator - Please check if your church atrium in in our atrium locator.  If not, please send this link to the COORDINATOR of your CGS program to add your atrium to the locator. THANK YOU! If you have any questions please email contact@cgsusa.org    Find out more about CGS:       Learn more about the Catechesis of the Good Shepherd     Follow us on Social Media-  Facebook at “The United States Association of the Catechesis of the Good Shepherd”  Instagram-  cgsusa  Twitter- @cgsusa  Pinterest- Natl Assoc of Catechesis of the Good Shepherd USA  YouTube- catechesisofthegoodshepherd 

Let me give you a number. 1.8 million. That's roughly what a single metric cost us in annualized front-end revenue in early 2025. Not a bad hire. Not a broken offer. Not an ad account getting shut down. One number. That we let slip. Here's the math so you understand the stakes before we even get into the fix. At IFCA we run about 300 booked calls a month. We approve roughly 75% of those — 225 calls. The other 75 get dequeued. Either they don't qualify or our team proactively pulls them off the calendar so they don't pollute our data. So we're working with 225 approved calls. At a 25% close rate and a $9,500 average contract value — here's what happens at different show rates. At 73%, which was our historical baseline, 164 of those 225 people show up live. You close 25%. That's 41 new clients. Roughly $390,000 in front-end cash for the month. In early 2025, our show rate dropped to 45%. 101 people showing up live. 25 closes. $238,000 in front-end cash. Same calendar. Same closer. Same ad spend. $152,000 a month difference. $1.8 million annualized. And before I tell you how we got there, I want to make something clear: this was not a lead quality problem. I hear coaches say that all the time when their show rate tanks. "The leads are just worse now." Sometimes that's partially true. But a 45% show rate is almost never a lead quality problem. It is a system failure. It has an operational cause and an operational solution. I'll share what that operational solution is in today's episode.   Time Stamps:   (0:10) Fixing Show Rates (2:04) Show Rate Optmiziation Guide (2:34) Why Show Rates Are Dropping (6:20) Finding The Gaps In Your Sales Workflow (11:07) Justification Mode (16:48) Maximum Calendar Availability ----------------

We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of.  The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who are winning right now aren't saying "I help busy moms lose weight." They're saying things so specific that their ideal client reads it and feels like they're being watched. In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll.   Time Stamps:   (0:54) Quick Story (2:14) Specificity Is Key (4:04) IFCA Client Viral Example (5:18) Using Claude For Intimate Hooks (6:57) Desired Focused Content (9:02) Consequence Based Urgency (10:36) How This Applies To Ads ----------------

A mother in Jonesboro called the sheriff's office on April 17, 2025, about her 13-year-old's autism school - and a search warrant pulled video the prosecutor would eventually play in open court.SOURCES, LINKS, AND PRINT VERSION: https://weirddarkness.com/jonesboro-fight-clubLook for this podcast on Apple Podcasts, Spotify, iHeart Radio, Amazon Music, Pandora, TuneIn Radio, and other podcast apps. Get a list of free listening apps here: https://pod.link/1078714736*No AI Voices Are Used In The Narration Of This Podcast*WeirdDarkness® is a registered trademark. Copyright ©2026, Weird Darkness.#WeirdDarkness, #WeirdDarkNEWS

One of the biggest mistakes I see online coaches make on sales calls is they think the more they explain… the more likely someone is to buy. And it's actually the opposite. The more complicated you make something, the more confused the prospect gets. And confused people do not buy. I was reviewing sales calls this week inside IFCA and I noticed something that honestly happens to almost every smart coach. They know TOO much. And because they know too much… They start teaching instead of selling. In this episode, I'll explain how to SELL instead of teach and why this is important for your potential prospect's ultimate transformation.   Time Stamps:   (0:45) Big Mistake On Sales Calls (3:40) The Biggest Shift (6:05) The Sales Script (8:22) Sell The Vacation (10:00) Let Me Know If You Enjoyed This ----------------

  We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this: What they believe they're worth. Not their content. Not their niche. Not their close rate. Their pricing confidence. So in this episode, I'm going to give you 10 sentences that will permanently change how you think about charging for your coaching program. I'll walk through each one with a real example or a real story, and by the time we're done, you're going to have a completely different relationship with your price.   Time Stamps:   (1:07) #1: Charging Higher Prices (4:12) #2: Charitable Isn't A Business Model (5:05) #3: Skin In The Game (6:02) #4: The Conviction Shift (7:01) #5: Saving Time Over Money (8:00) #6: Inspiration vs Motivation (9:12) #7: When Prospects Start Valuing Their Time (10:00) #8: Free or Full Price (11:34) #9: Sharing Over Selling (13:02) #10: Convincing The Wrong People (15:00) Working With IFCA ----------------

Are you feeling called to go all-in on your fitness coaching business but haven't made that leap of faith yet? Listen in on today's episode because we have not one but two success stories to share with you and how we went about it differently but got the result we wanted. Taeler De Haes is joining us visiting from Dallas and we wanted to share our stories and perspectives on this pivotal life and career decision and how to approach it intelligently.   Time Stamps:   (1:49) Taeler's Journey (6:14) Navigating The Pandemic (9:29) Erin's Story (16:24) Money Mindset and Concert Tickets ----------------

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ----------------

Most people are using AI like Google. "Give me ideas" "Write this for me". That's not where the power is. The power is when you feed it. In today's episode, I'm going to cover what we've been using AI for that's COMPLETELY changed the game for us when it comes to sales.   Time Stamps:   (0:30) Feeling Behind with AI In Your Business? (5:50) Data Driven Performance (6:43) Solving The Constraint (8:50) Avoiding AI As A Toy (12:10) Let Me Know If This Helped ----------------

Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined. There are 262 million adults. Nearly 3 in 4 of them are overweight or obese. 79% of them are active on social media — that's over 207 million potential clients. That means there are more than 500 potential clients for every single coach in this country. Five hundred to one. Online fitness is not saturated. Your algorithm is saturated. There's a difference. Today I'm going to break down exactly how to transition from in-person to online coaching — without losing your clients, without undercharging, and without spending your life doing Zoom workouts. We've helped more than 1,300 in-person trainers make this exact move. I'm going to walk you through the whole thing — the offer, how delivery actually works, how you get clients, and the math behind what this can realistically look like.   Time Stamps:   (2:00) The Online Fitness Market (3:50) Free Guide In The Show Notes (5:20) Why In-Person Training Has A Cap (14:20) All You Need ---------------- Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality ----------------

Want a FREE Business Audit Quiz? DM Me Biz Audit on either my Instagram or IFCA's Instagram! If you've been posting consistently (content, stories, reels, DMs) working 50 hours a week, maybe even running ads... and you're still under $50K a month? There is a very specific reason for that. And it has almost nothing to do with how much content you're producing. The coaches I watch break through — like really break through, $70K, $100K, $200K months — they're not outworking you. They're not more talented. They don't have bigger followings. They fixed their math. And most coaches never fix their math because they don't even know which number is the problem. That's what today is about. If you're a coach somewhere between $10K and $40K a month and you feel like you're working WAY harder than your income reflects — stay with me. In this episode I'm going to walk you through the 5 numbers that determine whether you scale or plateau, the 3 archetypes of stuck coaches and which one you are, and the single number in YOUR funnel that's costing you the most right now.   Time Stamps:   (0:45) Why You're Under 30k A Month (6:50) Archetypes (8:35) DM Me "Biz Audit" ----------------

In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a CEO… you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions.   Time Stamps:   (0:27) One Of Those Months Where Everything Is Broken? (4:42) How We Fixed The Problem (8:12) The Leadership Layer ----------------

Wrapping up this series, I wanted to share some of my story and buckle up because this is the honest truth at many vulnerable times in my life. I'll take you back to my childhood, what happened in 2022, and the most recent incident and hopefully this reminds you that entrepreneurship and life in general is hard.   Time Stamps:   (0:43) What We Left Off On In Part 1 (1:55) My Background (7:00) What Happened in 2022 (10:23) The Turnaround (12:35) The 55k Med Clinic ----------------

We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it. But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019.    Time Stamps:   (0:30) Different Style of Episode (2:05) Erin's Business Beginnings (9:50) Owning A Gym (18:00) Jordan Starting His Coaching Business (20:45) The Reality TV Show (33:40) Starting IFCA (36:40) What We'll Cover In Part 2 ----------------

Most coaches think the hard part is getting their first clients but the truth is that's actually where the real problems begin. In this episode, I'm going to walk you through exactly where one of our students was when she entered Legacy and more importantly what we had to shift to take her from early success to actually building a real, scalable business. If you're sitting at your first 5, 10, maybe 15 clients and you're starting to feel overwhelmed or you're wondering what the next move is, this episode is for you.   Time Stamps:   (1:37) Recent IFCA Client Call (7:24) How Are You Spending Your Time? (10:05) Scaling Is Changing Strategy (15:35) The Truth About Entrepreneurship ----------------

Here's the single biggest mistake I see coaches make with ads. It's not the targeting, the budget, or the offer. It's creating content in a vacuum. They sit down, think about what might work, write something, run it, and wonder why it's expensive.  Meanwhile their competitors have already done all the testing.  Their best ads have been running 90 days. The data is right there and almost nobody is looking at it. Today in Part 2 of this series, I'll explain exactly how you can analyze and iterate your ads based on what's working right now and if you've been wanting to get more advanced with your AI skills, this is a perfect way to do so.   Time Stamps:   (0:05) Listen To Part 1 First (1:55) Competitor Intelligence (4:40) Using Instagram As Research For Ads (6:10) Step By Step AI Ads Workflow (17:30) How We Can Help You ----------------

You've heard the advice a thousand times. Post consistently. Show up every day. Create value. Be authentic. And if you're like most coaches I talk to, you've done all of that.  And you're still sitting there wondering why the algorithm isn't rewarding you the way you expected. Here's what nobody's telling you: the algorithm changed.  Fundamentally. And most coaches are still playing by 2022 rules in a 2026 game. Today I'm breaking down exactly what Instagram and Facebook actually want from you right now across both your organic content and your paid ads.  And I'm going to show you why the coaches winning right now aren't necessarily more talented than you. They just have better intel.   Time Stamps:   (0:30) The Game Changed With Content (2:30) Why Ads Matter (4:30) What Is Andromeda? (10:50) DM Me "Ready"  ----------------

Hey — Dan Frio here, licensed mortgage loan officer in all 50 states and Puerto Rico.My goal is simple: help you understand mortgage rates — and more importantly, the WHY behind what's happening.Today, we're breaking down a critical shift in the market:

A few weeks ago, I spent fifty-five thousand dollars trying to fix myself. Not on a business problem. Not on a marketing campaign. On me. On my mental and physical state. And honestly? I'll get into the details of what that experience was like in a minute — but right now I want to tell you the most important thing I came home with. And it wasn't anything the clinic gave me. It was a reminder of something I already knew — the most important skill you can develop as a business owner isn't your work ethic. It isn't your offer. It isn't your content strategy. It's the ability to figure shit out. And figuring shit out really just means one thing. Knowing when to ask for help. And actually doing it.   Time Stamps:   (1:25) Figuring Shit Out (1:30) Where I Came From (5:15) South Korean Visitor (6:30) One Step Away From The In-Patient Psych Ward (11:53) Recent Burnout Episode (14:55) The Compass Problem ----------------

I was listening to an IFCA coaching situation recently where a coach had a client who kept trying to quit. Not once… twice. And on the surface, it's easy to label that client as: Difficult, Non-compliant, Unmotivated, and most would label them a "problem client." And don't get me wrong. Those clients exist. But here's the question I always ask: "Is this actually a client problem… or a leadership problem?" We'll walk through the answer to this question in today's episode.   Time Stamps:   (0:45) Helpful Leader Frameworks (3:44) The Report Card Framework (7:15) Leading Your Clients To The Truth ----------------

If you are working harder than ever right now and your business still feels like it is barely moving… There's a very good chance the problem is not your effort. It's that you are solving the wrong problem. And this is something I see all the time with coaches. They are not lazy. They are not passive. They are not sitting around doing nothing. They are doing a lot. But they are spending their time optimizing things that are not actually the constraint in the business. So today, I want to walk you through a really important concept that I think will help a lot of you simplify what you need to focus on next. Because if you can get this, you will stop wasting so much time on things that make you feel productive but do not actually grow the business.   Time Stamps:   (1:56) Recent Coaching Call (3:59) The Smartest Next Move (9:02) Cash and Making Good Decisions (12:50) Ask Yourself This (15:10) Please Share and Tag Us! ----------------

Most entrepreneurs don't fail because they lack strategy. They fail because they cannot regulate themselves long enough for strategy to work. They pivot too fast. They react too fast. They spiral too fast. And the truth is… Business does not reward intensity. It rewards steadiness. In the last episode I talked about the nervous system of a CEO and why regulation is the price of admission for leadership. Today I want to go deeper into what that actually looks like in practice. Because resilience and patience are not personality traits. They are trained behaviors. And if you can learn to build them, you dramatically increase your odds of building a business that actually lasts.   Time Stamps:   (0:50) Why Most Entrepreneurs Fail (4:20) Resilience and Patience (8:45) Stay Steady Longer ----------------

I want to tell you something that might frustrate you. Business does not get easier. It just gives you a new problem. And if you are waiting for the moment where everything runs smoothly and there are no fires to put out, you are going to be waiting forever. Because here is the truth. You fix one constraint just to have another one pop up. That is literally the game. Today I want to reframe the anxiety you feel before the next level of growth. Because the new constraint is not proof that you are failing. It is proof that you are playing. ----------------

There is never a perfect time to have a baby as a business owner. There is never a perfect time to hire. There is never a perfect time to launch. There is never a perfect time to rest. If you are waiting for the moment when life and business align perfectly, you are going to wait forever. Today I want to talk about what to do when life and business collide. Because the answer is not control. The answer is better leadership.   Time Stamps:   (0:16) So Many IFCA Students Are Pregnant Right Now (0:40) Never A Perfect Time For Anything (3:56) Leading Through This Phase ----------------

Sales is not just a business skill. Sometimes it is the moment where someone finally faces reality. And I'm going to say something intense, but I mean it. My dad died of a heart attack when he was 59. He had terrible lifestyle habits. If someone would have got on the phone with him and been like, bro, no, you're not stopping, quitting smoking a week from now. You're stopping today. You're going to leave your family. If someone went in on him, he'd probably still be alive today. That's what I want you to sit with and why you need to learn sales with a DGAF attitude.   Time Stamps:   (0:40) Sales Is When People Face Reality (2:44) Recent Open Hours Call (4:55) If You Care, You Will Dig (7:38) Remind Myself Of My Dad (10:03) Getting Out Of Your Ego ----------------

Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid.    Topics Include:   - Automated Referral Process - Why Referrals Matter - Why You Aren't Getting Referrals - Keys to Improving Your Product - Flintstones vs Jetsons - Client Gifts - Common Pitfalls ----------------

Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.   Topics include:   - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Into Action - PAS Framework - Quick Story - Episode 253 - Tag Us on Instagram ----------

Before I had kids, I thought parenting was about teaching them. Teaching them discipline. Teaching them kindness. Teaching them confidence. Teaching them how to behave. What I did not realize… Parenting is not about teaching.   It's about being exposed.   Motherhood exposed my impatience. My control issues. My nervous system. My ego. My marriage. My priorities.   Today I want to share 7 of the biggest lessons parenting has taught me so far and please DM me if any or all resonate with you!   Time Stamps:   (0:45) What Motherhood Has Exposed In Me (2:19) Lesson 1: Your Nervous System Is The Real Parent (5:46) Lesson 2: You Cannot Control Everything (7:52) Lesson #3: Ambition and Motherhood Are Not Enemies (9:47) Lesson 4: Your Marriage Becomes The Foundation or The Fracture (11:43) Lesson #5: Guilt Is Optional. Intention Is Not (14:12) Lesson #6: Kids Don't Need Perfection. They Need Repair (15:39) Lesson #7: The Small Moments Are The Real Ones ----------

Resilience is not grinding harder. Resilience is staying. And most entrepreneurs don't fail because they're incapable. They fail because they leave too early. Emotionally. Mentally. Sometimes physically. So today we're talking about the two traits nobody brags about on Instagram: Resilience and patience. If you're in a slower season right now, or you feel like things are not moving as fast as you want… this episode is for you.   Time Stamps:   (0:15) A Talk You Need At Any Stage of Business (2:17) What Resiliency Really Is (4:08) Patience Is Trust Compounding Over Time (6:00) Fear Is A Compass (8:20) Clarifying Massive Action (9:52) Protect Your Mental Inbox (11:13) Your Top 3 Priorities ----------

If you're frustrated in your business right now…   It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated."   It's because you're solving the wrong problem for the phase you're in.   And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business at 100K.   Time Stamps:   (0:28) The Three Phases of Business (2:11) The Starter Phase - (0-5k) (5:12) The Growth Phase -  (5-15k) (8:20) The Scaling Phase - (15k - The Moon) (12:59) Recapping ----------

 Let's talk about one of the fastest ways to lose money, lose momentum, and slowly start resenting your business.   It's not ads. It's not the algorithm. It's not even your offer.   It's a setter who is underperforming and you keep trying to "coach it out of them" while your calendar stays empty.   And here's what makes this tricky.   When a setter is underperforming, most business owners do one of two things.   They either micromanage every conversation like an FBI agent. Or they bury their head in the sand and hope next week magically improves.   Neither one works.   So today I'm going to show you exactly how to diagnose the true constraint when a setter isn't performing, and then how to lead the situation with a feedback rule that keeps your culture clean and your standards crystal clear.   Time Stamps:   (0:42) Underperforming Team Members (3:34) IFCA Client Karrisa Example (5:58) Start At The Result (13:20) Don't Give Feedback 3 Times ----------

Not confident in your sales strategy when a prospect says they "want to think about it"? Most coaches run directly to discounting the price or payment plans and we don't want you to be one of those coaches. In today's episode, I want to share how we teach our students to handle this objection, why it's probably not about money, and a sales reframe you'll want to write down and come back to over and over again.   Time Stamps:   (0:47) Why You're Really Losing Sales (2:40) "I Need To Think About It" Isn't About Money (3:55) The Sales Reframe (4:50) Don't Assume It's Money (7:38) The Only Time You Bring Money In (9:50) "What Is Hard To Say Out Loud?" ----------

If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now. When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place.  I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use our AI software to upgrade your offer, and more!   Time Stamps:   (0:52) Making A Better Offer (2:20) Benefits vs Results (3:26) IFCA Client Examples (6:11) Alex Hormozi's Value Equation (8:26) Selling The Vacation Not The Flight (9:11) The Mechanism (10:57) DM Me "AI Offer" ----------

I've wanted to re-record my story for awhile now and I thought this was the perfect time to do it (definitely don't go listen to Episode 2 of this podcast 8 years ago lol). I want to share everything from pre-entrepreneur Erin all the way up to today in 2026 and if you want me to expand on anything I talk about, please DM me I love to connect!   Time Stamps:   (0:27) 2nd Episode of The Podcast 8 Years Ago (1:44) Pre-Entrepreneur Erin (5:32) Paid Shoutouts (7:52) Personally Coaching 300 Women At One Time (10:47) When I Met Jordan (11:22) Quick Side Story (15:30) Why We Hate Working Together… Sometimes (17:17) When We Started The Podcast (17:47) Creating Transform2gether AKA T4E Systems (19:29) IFCA, T4E, and Jaxson (21:40) When My Dad Passed Away (27:35) DM Me with Any Questions You Have! ----------

Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.   Time Stamps:   (1:13) The Triple Tie Down Method (2:33) The Two Types of Financial Objections (4:51) The Preframe (6:19) The Test (7:29) Jumping to Step 4: Permission (10:43) Tie Down to Custom Plan ----------

If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you. Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur's eyelids. When I do not have clarity on what is actually happening in my business, my default is: everything is wrong. Everything is broken. Everything is failing. Everything is about to fall apart. And then my brain does what brains do, it starts trying to solve 17 problems at once, and I spiral, and I feel heavy, and I feel panicky, and then I start making dumb decisions from that energy. So today, I want to give you a simple framework that will stop that spiral fast. Not in a fluffy, "just journal and breathe" way. In a CEO way. In a "give me the truth so I can take action" way.   Time Stamps:   (0:30) Actual Fire vs Emotional Fire (2:31) Open Your Tracker (3:28) What Spiraling Really Means (15:50) Don't Discount Out Of Fear ----------

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.   Time Stamps:   (1:15) Quick Backstory in 2022 (4:40) Business Is Not For The Weak (5:55) CAC to LTV Ratio (11:47) Mistake #1: Mid Ticket Offer (14:34) Mistake #2: Ascension Issue (16:58) "Mistake" #3: Removing Ourselves From The Business ----------

If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP. Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back. But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset stuff, and figuring out what it actually takes to scale past $500K. So if you're anywhere between $5K and $50K a month and you're wondering what the next level actually looks like... this one's for you.   Time Stamps:   (0:56) IFCA Student Camden (2:04) Dropping Out Of College (4:50) Learning Marketing (6:18) Jumping Into IFCA (8:04) Belief Shifts and Charging What You're Worth (12:16) Spending Every Dollar on IFCA At The Time (15:31) From The DM's to Sales Calls (17:29) Current Revenue and The Future (19:16) Lifestyle Now (21:56) Advice To Younger Self (30:40) Where To Find Camden ----------

I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there.   Time Stamps:   (0:26) Different Style of Episode (1:48) Marlee June Dugger (2:42) Struggling During Pregnancy (9:55) Rearranging Schedules (12:00) 9 Weeks Off In The Business (13:20) Lower Year Overall (15:50) Sleep and A Night Nanny ----------

If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me. That does not automatically mean your business is broken. Sometimes your business is fine. Your nervous system is just screaming that it is not. And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not. So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all the right things and results still feel… off. Because this is hard. And hard does not mean wrong.   Time Stamps:   (0:42) When You Experience A Dip In Business (3:12) DM Me If You Resonate With This (6:45) Your Nervous System and The Data (8:48) Choosing Your Hard* (11:05) Working  In The Business vs On The Business (13:00) December Is Notorious Weird (15:13) The Scrappy List You Need To Steal (17:30) Team Pressure (19:48) Pregnancy Brain and Leadership ----------

This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here!   Time Stamps:   (2:00) No One Understands The Entrepreneur But Entrepreneurs (3:20) Why Most Coaches Quit (5:38) Your Stuck Because You Return To The Same Patterns (11:24) Your Nervous System Doesn't Care About Your Goals (16:38) Self-Awareness (19:30) Results Take Longer Than Your Expect (21:30) The Real Definition of Courage (25:33) Borrowing Beliefs (29:25) Stacking Evidence (30:50) Full Identity Crisis (32:42) Fear Means Lean In (38:35) What Landed In This Talk? ----------

You need to approach your content in a strategic way if you want results in 2026 and in today's episode, I'm going to breakdown the 5 types of content that are crushing right now. I'll explain each type, give you examples, and also explain how paid ads are the key to accelerating followers, engagement, and clients. Time Stamps:   (0:30) Why Your Content Isn't Going Viral (2:10) Demonstration Reels (4:40) Negative Hooks (7:37) Credibility Hooks (8:50) Story Based Vulnerability (10:42) B Roll with Text Overlay (11:40) Paid Ads ----------

If 2026 is the year you want to go from fully in-person to either a hybrid model or fully online, you can't miss this episode. I want to share with you some advice I recently gave inside of IFCA to a trainer looking to go online but hesitant and some valid concerns. This episode will help you break your limiting beliefs and show you why going online is far more valuable for your clients and you.   Time Stamps:   (0:49) Recent Webinar Example (2:18) Your Clients Ultimately Want The Result (5:07) The Position of Power (7:38) Hybrid Next Step Pitch (9:25) Breaking Limiting Beliefs ---------- "The Three Steps To Transition From In-Person to Online Training WITHOUT Sacrificing Results & Quality" ----------

I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that's what I want to talk to you about today.  We'll talk about what LTV actually looks like, what you need before you start running ads, how to not make the same mistake I made that costs me 6 figures, and more!   Time Stamps:   (0:45) 70 Hours A Week When I First Started (2:07) Increasing LTV (5:25) Upcoming January 4th Workshop (5:50) The Mistake That Costed Me Multiple 6 Figures (10:57) The Backend Offer (12:05) LTV and Ads (12:50) Your Offer (13:59) My Maturity Leave ----------

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you!   Time Stamps:   (0:10) Be Your Own Daddy Is Back (1:30) What AB Barbell Looked Like Before IFCA (3:40) Stubborn About Mentorship (7:34) Data and The Entrepreneur's Mental and Emotional State (12:55) 2019 vs 2025 Marketing Game (19:50) Ads and The Ego (23:00) Alycia's Ads Journey (28:43) Ads Improve Your Sales and Nurture Skills (41:35) The Fearlessness of Lacey Iskra (44:00) Parting Advice (48:33) Where To Find Alycia ----------

If I were to build a fitness coaching business from scratch in 2026 using everything I know about where the market is heading, this is exactly what I would do. We'll look at Alex Hormozi's value equation to frame this conversation, finding who would actually pay this much for this service, how to sell the vacation not the flight, and more!   Time Stamps:   (2:15) Team Off-Site and What I Learned (5:25) Alex Hormozi's Value Equation (7:29) Likelihood of Achievement And Doing It Yourself First (10:53) Decreasing Effort and Sacrifice (13:25) Pricing (14:27) Who The Hell Will Pay This Much? (16:49) Selling The Vacation Not The Flight (18:43) Data Problem over Discipline Problem ----------