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Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.   Time Stamps:   (1:13) The Triple Tie Down Method (2:33) The Two Types of Financial Objections (4:51) The Preframe (6:19) The Test (7:29) Jumping to Step 4: Permission (10:43) Tie Down to Custom Plan ----------

If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you. Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur's eyelids. When I do not have clarity on what is actually happening in my business, my default is: everything is wrong. Everything is broken. Everything is failing. Everything is about to fall apart. And then my brain does what brains do, it starts trying to solve 17 problems at once, and I spiral, and I feel heavy, and I feel panicky, and then I start making dumb decisions from that energy. So today, I want to give you a simple framework that will stop that spiral fast. Not in a fluffy, "just journal and breathe" way. In a CEO way. In a "give me the truth so I can take action" way.   Time Stamps:   (0:30) Actual Fire vs Emotional Fire (2:31) Open Your Tracker (3:28) What Spiraling Really Means (15:50) Don't Discount Out Of Fear ----------

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.   Time Stamps:   (1:15) Quick Backstory in 2022 (4:40) Business Is Not For The Weak (5:55) CAC to LTV Ratio (11:47) Mistake #1: Mid Ticket Offer (14:34) Mistake #2: Ascension Issue (16:58) "Mistake" #3: Removing Ourselves From The Business ----------

If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP. Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back. But here's what I love about Camden's story - it's not clean. It's not perfect. He's had to fight through real constraints, money mindset stuff, and figuring out what it actually takes to scale past $500K. So if you're anywhere between $5K and $50K a month and you're wondering what the next level actually looks like... this one's for you.   Time Stamps:   (0:56) IFCA Student Camden (2:04) Dropping Out Of College (4:50) Learning Marketing (6:18) Jumping Into IFCA (8:04) Belief Shifts and Charging What You're Worth (12:16) Spending Every Dollar on IFCA At The Time (15:31) From The DM's to Sales Calls (17:29) Current Revenue and The Future (19:16) Lifestyle Now (21:56) Advice To Younger Self (30:40) Where To Find Camden ----------

I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there.   Time Stamps:   (0:26) Different Style of Episode (1:48) Marlee June Dugger (2:42) Struggling During Pregnancy (9:55) Rearranging Schedules (12:00) 9 Weeks Off In The Business (13:20) Lower Year Overall (15:50) Sleep and A Night Nanny ----------

If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me. That does not automatically mean your business is broken. Sometimes your business is fine. Your nervous system is just screaming that it is not. And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not. So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all the right things and results still feel… off. Because this is hard. And hard does not mean wrong.   Time Stamps:   (0:42) When You Experience A Dip In Business (3:12) DM Me If You Resonate With This (6:45) Your Nervous System and The Data (8:48) Choosing Your Hard* (11:05) Working  In The Business vs On The Business (13:00) December Is Notorious Weird (15:13) The Scrappy List You Need To Steal (17:30) Team Pressure (19:48) Pregnancy Brain and Leadership ----------

This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here!   Time Stamps:   (2:00) No One Understands The Entrepreneur But Entrepreneurs (3:20) Why Most Coaches Quit (5:38) Your Stuck Because You Return To The Same Patterns (11:24) Your Nervous System Doesn't Care About Your Goals (16:38) Self-Awareness (19:30) Results Take Longer Than Your Expect (21:30) The Real Definition of Courage (25:33) Borrowing Beliefs (29:25) Stacking Evidence (30:50) Full Identity Crisis (32:42) Fear Means Lean In (38:35) What Landed In This Talk? ----------

You need to approach your content in a strategic way if you want results in 2026 and in today's episode, I'm going to breakdown the 5 types of content that are crushing right now. I'll explain each type, give you examples, and also explain how paid ads are the key to accelerating followers, engagement, and clients. Time Stamps:   (0:30) Why Your Content Isn't Going Viral (2:10) Demonstration Reels (4:40) Negative Hooks (7:37) Credibility Hooks (8:50) Story Based Vulnerability (10:42) B Roll with Text Overlay (11:40) Paid Ads ----------

If 2026 is the year you want to go from fully in-person to either a hybrid model or fully online, you can't miss this episode. I want to share with you some advice I recently gave inside of IFCA to a trainer looking to go online but hesitant and some valid concerns. This episode will help you break your limiting beliefs and show you why going online is far more valuable for your clients and you.   Time Stamps:   (0:49) Recent Webinar Example (2:18) Your Clients Ultimately Want The Result (5:07) The Position of Power (7:38) Hybrid Next Step Pitch (9:25) Breaking Limiting Beliefs ---------- "The Three Steps To Transition From In-Person to Online Training WITHOUT Sacrificing Results & Quality" ----------

I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that's what I want to talk to you about today.  We'll talk about what LTV actually looks like, what you need before you start running ads, how to not make the same mistake I made that costs me 6 figures, and more!   Time Stamps:   (0:45) 70 Hours A Week When I First Started (2:07) Increasing LTV (5:25) Upcoming January 4th Workshop (5:50) The Mistake That Costed Me Multiple 6 Figures (10:57) The Backend Offer (12:05) LTV and Ads (12:50) Your Offer (13:59) My Maturity Leave ----------

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you!   Time Stamps:   (0:10) Be Your Own Daddy Is Back (1:30) What AB Barbell Looked Like Before IFCA (3:40) Stubborn About Mentorship (7:34) Data and The Entrepreneur's Mental and Emotional State (12:55) 2019 vs 2025 Marketing Game (19:50) Ads and The Ego (23:00) Alycia's Ads Journey (28:43) Ads Improve Your Sales and Nurture Skills (41:35) The Fearlessness of Lacey Iskra (44:00) Parting Advice (48:33) Where To Find Alycia ----------

If I were to build a fitness coaching business from scratch in 2026 using everything I know about where the market is heading, this is exactly what I would do. We'll look at Alex Hormozi's value equation to frame this conversation, finding who would actually pay this much for this service, how to sell the vacation not the flight, and more!   Time Stamps:   (2:15) Team Off-Site and What I Learned (5:25) Alex Hormozi's Value Equation (7:29) Likelihood of Achievement And Doing It Yourself First (10:53) Decreasing Effort and Sacrifice (13:25) Pricing (14:27) Who The Hell Will Pay This Much? (16:49) Selling The Vacation Not The Flight (18:43) Data Problem over Discipline Problem ----------

We kick off the episode with the upbeat song from Looking Up, because it's exactly the Monday energy you need. Elena Neuman '88 joins us to share how a 10-minute video unexpectedly became a full feature documentary—filmed on the face of El Capitan in Yosemite.Elena reflects on her Cornell experience, the professor who changed her path, and what it really takes to tell a powerful story—from creative pivots during COVID to finding the heart of a film in the edit.She also shares her work leading the effort to build Cornell's first standalone Hillel, creating the kind of community she wishes had existed when she was a student. It's a conversation about perseverance, curiosity, and forward momentum. And it's clear that Elena is a gifted storyteller, maybe especially when it comes to telling her own!Her documentary:https://www.neumanfilm.com/lookingupHillelhttps://www.cornellhillel.org/LinkedIn:Elena Neuman LefkowitzNot sponsored by or affiliated with Cornell University

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer.   Time Stamps:    (0:29) Finding Your Niche (1:01) IFCA Client Examples (2:22) Niching Is About Precision, Not Exclusion (2:39) Tokyo Book Stores and Niches (3:49) Confusing Is Losing (5:49) Choosing Your Niche (7:56) Your Unique Method (9:51) Matching Your Client Niche? (11:06) Psychographics vs Demographics (12:16) Cardiac Rehab Niche Example (13:46) Your Next Step (15:01) DM Me "AI Offer" ----------

The functional health world is exploding right now and if you have the skills or desire to have the to deliver in this field, 2026 could be your best year yet. Today, I have on a former student, success coach, and incredible entrepreneur Lacey Iskra on the show to talk about her business LifestyleU and how it has evolved from fat loss to root cause functional health coaching. We talk about marketing, content, and getting over your fear of putting yourself out there.   Time Stamps:   (0:10) THE Lacey Iskra (1:30) Lacey's Journey Through IFCA (9:10) Virality Isn't Luck (10:50) Positioning Success (18:20) Pivoting From Fat Loss (21:17) Offer=Problem You Solve (22:49) The Blue Light Blocker Glasses (23:45) What LifestyleU Solves (30:00) Lacey's Content Creation Process (38:28) People Need You (41:50) Where To Find Lacey ----------

Pursing passive income sounds like a smart idea until you find out its bullshit especially in the beginning. We didn't start thinking about passive income until we were taking home 100k a month from our business and we were able to reach 100k take home months by investing in ourselves and increasing our active income streams. I'll explain why you shouldn't chase low tickets offers, what to do instead, and why your offer is your first step to success.   Time Stamps:   (0:17) Passive Income Is Mostly Bullshit (3:35) Hormozi's Value Equation (5:10) Recently Came Back From A 20k Retreat (7:44) Fixing Your Offer (9:35) If You Need Help, This Is Our Jam ----------

Have you ever had a moment in your business where you think…   Okay, everything is working… but also nothing is working… and also I'm exhausted… and also I need someone to just tell me what to do next"?   Maybe you're a mom trying to grow your coaching business on three hours of sleep. Maybe you're getting sales calls where people say things like "I'm a 4 out of 10" and you're sitting there wondering if you should even give the price. Maybe you're leading a coach who's missing renewal KPIs and you're thinking "Is this a coaching problem… or a me problem?"   Or maybe your VA hits you with her personal financial stress and suddenly you're like "Wait a second. This is not my responsibility… but now I feel weird."   Today I'm taking you inside an open office hour call with my IFCA clients. Real situations. Real messiness. Real coaching.   And I'm going to walk you through the exact frameworks I used to solve them so you can apply the same thinking in your business.   Time Stamps:   (0:20) Open Office Hours Call (2:05) What We'll Cover (3:25) New Mom and Entrepreneurship (7:24) 4 Out Of 10 During Sales Discovery (10:35) Self-Awareness As A Leader (14:37) Ghosting and Still Paying? (16:15) VA Employment Issues (18:20) Important Recap Points ----------

We want you to finish the year strong in business and that comes down to sales. I want to share this quick episode on the mindset around sales that have helped our top students inside of IFCA and what has helped us reached over 40 million in sales.    Time Stamps:   (0:05) Why Sales Feels Gross To Most Coaches (1:10) Caring And Selling Are The Same (1:50) Rule #1: Always Do What's Best For The Prospect (2:40) #2: What's Best For The Prospect is Always Outside Their Comfort Zone (3:40) #3: Prospects Will Fight, Kick, and Scream Like Hell to Stay In Their Comfort Zone (4:40) You Have To Do The Uncomfortable Thing First ----------

 What I'm gonna share with you today is a live role-play from our Sales Director, AP, from a recent Black Friday webinar we did. We had one of our attendees, Caitlyn, ask a question about how to structure Black Friday offers when clients have payment objections. And rather than me just coaching on it, I was like, 'AP, do you just want to role-play this with her live?' And what you're about to hear is a masterclass on how to handle the situation when somebody says, 'I can't afford it.' Now, here's the context: The biggest mistake most coaches make when presenting price is they just say, 'Hey, here's the paid-in-full price' or 'If you do a payment plan, here's what it looks like.' That's a terrible way to do it because it leaves all your negotiating ability off the table. When AP came in and changed our sales process to use this new framework, our cash collection rate went from 30% to 70%. And why does that matter? Well, A: cash fuels the business to grow. But B: and this is the more important part, the more cash you collect on a deal, the more sticky it is. Meaning the more likely it is that the person is actually going to take action, follow through on their commitments, stick through the remainder of the program, and ultimately get results. So pay attention to how AP isolates objections, uses tie-downs, and specifically the final question he asks before ever presenting a payment option.   Time Stamps:   (0:20) Recent IFCA Sales Roleplay Call (2:40) Handling Price Objections (9:00) Breaking Down The Nuances ----------

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.   The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."   It's that people are no longer buying information.   They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.   If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.   Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.   Time Stamps:   (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ----------

A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes.   Time Stamps:   (0:37) Don't Fuck Up Cyber Monday (1:32) Episode 691 and Black Friday Strategy Replay (3:12) Who This Is For (3:42) What To Offer  (7:27) The Sales Process ----------

We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the same thing with IFCA hitting 8 million a year for the past 3 years.   Time Stamps:   (0:40) Scaling and Selling T4E Systems (2:12) Please Subscribe and Review (2:45) When We Started T4E Systems (5:04) Easy To Sell, Hard To Fulfill (6:10) The 3 Offer Structure (8:20) The Marketing System (11:04) Paid Media (12:08) Zoom Webinar's ----------

My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more!   Time Stamps:   (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His Underperforming Setter (9:00) Nico's Feelings Around Ad Quality Dip (11:00) Grace's Leadership Opportunity (14:05) Tactical Takeaways ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ----------

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.   Time Stamps:   (0:55) Leveraging Black Friday (2:20) How Discounts Hurt Our Brand (3:23) Free Masterclass (4:05) Why People Buy More During Black Friday (9:02) Adding Value Without Discounts (12:18) Reminder of Our Free Masterclass ---------- Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th! ----------

Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics:  A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond.   Time Stamps:   (0:08) Parts 1 and 2 (1:40) The Peptide Cheat Sheet (2:32) How I Build Protocols (3:38) Nasal Sprays For Cognition (8:23) Growth Hormone (10:08) Recovery and Tissue Repair (15:30) Insomnia Issues? Try This (16:20) Supplements (19:14) Backwater Protocols (21:05) Where To Buy Peptides (23:10) How This Applies To You As A Coach ---------- Check Out Our Peptide Cheat Sheet ----------

After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of them—what they do, why they work, how to dose them, and how to stack them for maximum effect. Plus, I'm covering the non-peptide compounds that I layer in—like Growth Hormone, NAD+, and this crazy molecule called SLU-PP332 that's basically 'exercise in a vial.'   Time Stamps:   (1:07) My Favorite Peptides (2:16) Retatrutide (R3TA) (7:21) Glow Blend (BPC-157 + TB-500 + GHK-Cu) (8:56) SS-31 (Elamipretide) (9:37) Viral AI Content Engine (10:55) Epitalon (11:49) Tesamorelin (13:34) TRT (15:01) NAD+ (16:17) SLU PP332 (17:36) Next Episode ---------- Check Out Our Peptide Cheat Sheet ----------

I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series.   Time Stamps:   (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral Content Agent (7:00) Russian Research (8:30) Health and Optimization (11:45) What We'll Cover Next ----------

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54) Managing Your Sales Team (14:59) Call Reviews ---------- Apply For Our $200,000 New Client Rush Scholarship ----------

learn how to ask "What?"

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content.   Time Stamps:   (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans (10:10) Where To Start ---------- Apply For Our $200,000 New Client Rush Scholarship ----------

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry.   Time Stamps:   (0:16) Why Buyers Are Different in 2025 (1:43) Our Shifting Industry (4:30) “I Can't Afford It” (6:55) Spousal Objection (9:15) “I Need To Think About It” (14:12) DM Me “Sales” For Resources ----------

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase.   Time Stamps:   (0:23) If You're New Here (1:03) The Stages (1:20) The Starter Phase (5:53) The Growth Phase (7:15) The Scaling Phase ----------

Prager University. The U.S. Constitution Marathon. 5-Minute Videos. 1 Hour. Watch these videos at- https://youtu.be/n5k5Vdac5JY?si=gt6lGhqw1iNIzgDz PragerU 3.42M subscribers 594,260 views Premiered Jul 3, 2023 5-Minute Videos SUBSCRIBE

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.   Time Stamps:   (0:50) Ad Performance Stalling? (3:26) Quick Checklist (5:00) Client Testimonial Ads (6:25) Hiring A Closer Question (7:50) Closing % Down and DM Conversation Friction (8:45) Better Prospects, Not More (12:15) Scholarship Referral Question (15:20) What We Do Inside of IFCA ----------

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!   Time Stamps:   (0:45) Reality Check On Your Systems (2:35) Broke, No Shows, and Weak Ass Leads (5:30) Finding A Clear Pain Point Or Move On (6:02) Qualify Earlier (8:50) The Coaching Hat Frame (11:00) Re-Offer The Right Way (13:10) Running Ads (14:30) Your DM's As An Assembly Line (18:20) Quick Recap ----------

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!   Time Stamps:   (0:45) Reality Check On Your Systems (2:35) Broke, No Shows, and Weak Ass Leads (5:30) Finding A Clear Pain Point Or Move On (6:02) Qualify Earlier (8:50) The Coaching Hat Frame (11:00) Re-Offer The Right Way (13:10) Running Ads (14:30) Your DM's As An Assembly Line (18:20) Quick Recap ----------

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential.   Time Stamps:   (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and Belief (10:28) Value and Relating (12:00) Impact Skills ----------

For the month of October, I wanted to share my first 4 part series I'm calling "Hidden Hormones Every Woman Should Know" and I believe by the end of this series, you will understand your body so much better and be in a place to make empowered decisions for the rest of your life. In Part 1, I want to cover the hormone behind cravings, mood swings, and weight fluctuations. Yes we are talking insulin! We will breakdown what insulin's role is in the body, how insulin shuttles energy to the bottom, for 3 moments every woman has had when it comes to their insulin, and more!   Time Stamps:   (1:00) Starting With Insulin (2:00) Insulin's Role In The Body (8:15) How Insulin Shuttles Energy In The Body (13:15) How Your Body Interprets Insulin's Message (18:27) Hormonal Shifts and Weight Gain (20:02) The Pantry Moment (21:55) The 3pm Energy Crash (24:05) The PMS Evening (30:30) Please Share and Rate The Show ----------

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!   Time Stamps:   (2:24) What Happened On A Recent Ad Call Inside of IFCA (7:25) Tactics and Takeaways From Years of Running Ads (11:35) Why You Shouldn't Start With A VSL (15:37) Mindset Wrap-up Around Ads ----------

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!   Time Stamps:   (0:32) Why Low Ticket Is So Much Harder Than High Ticket (2:05) When I First Started Online Coaching (4:45) Perceived Value of Low Ticket vs High Ticket (6:23) High Ticket Sales Are Easier (7:07) Human Connection (8:05) The Math (10:15) Massive Audience or Brand Exception ----------

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future!   Time Stamps:   (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ----------

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates.   Time Stamps:   (0:10) Views Don't Equal Clients (1:28) Party Vibe (1:44) IFCA's Offer (2:02) Instagram's New Feature (2:30) The Process (3:50) Framework For The Pinned Post ----------

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass.   Time Stamps:   (1:05) Real Time Coaching (6:20) Data Constraints Tracker (12:00) The Benchmarks (16:15) The Decision Tree ----------

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand.  We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way.   Time Stamps:   (0:10) The Backstory (2:30) Knowing Your Customer (4:12) The Parent Letter (4:43) The Touch Points (6:10) Retention and Referrals ----------

Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more!   Time Stamps:   (0:09) Delegating In A Way That Works (1:50) DM Me “Time” For The Resources (2:29) Toggl App (3:45) One Week Time Study (5:20) Delegation with Order of Operations (11:20) What To Delegate First As A Coach (13:30) Metrics That Prove Delegation Is Working ----------

Welcome back to another Content Makeover Series where I destroy and rebuild someone's Instagram and help them standout amongst the rest. Today's willing victim is our good friend David and I'll take his rather generic positioning and elevate it to badass.   Time Stamps:   (0:36) Fixing David's Instagram (1:29) Vagueness (2:31) Tying Together With Content ----------

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more!   Time Stamps:   (1:17) 2% Rule and VIP Tier (2:45) When A Down-Sell Makes Sense (4:09) What A Downsell Looks Like (5:22) Pricing The Down-Sell (6:09) How To Pitch It (8:42) Re-Offer ----------

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books.  How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in today's episode. Let us know if you enjoy this timely style episode!   Time Stamps:   (0:08) Alex Hormozi's Recent Record Breaking Book Launch (4:14) What Hormozi Did (5:28) #1: Personal Brand (6:10) #2: Email (7:34) #3: Give Bonuses Not Discounts (8:34) #4: One Simple Funnel (9:52) #5: Show Up Consistently and Sell Hard (12:45) What To Do This Week (14:30) Ads Episode ----------

If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode.   Time Stamps:   (0:40) This Is One You Should Be In The Know About (2:15) What Are GLP-1's? (3:05) Details Around The Lawsuit (4:50) Your Positioning (7:18) Quick Fix vs Identity Change (8:14) Storytelling Over Statistics (9:20) Educate, Don't Panic  (11:06) Offer Positioned For Post-Ozempic (13:38) Enjoyed This Trending Topic Style Episode? ----------