FranchisOR Bust - Franchise Marketing

In this exciting episode of FranchisOR Bust, host Trevor Emerson sits down with John Patriarca and Robert Tobias, Directors at Elite Franchise Capital, to delve into the intricacies of franchise operations. John and Robert share insights from their vast experience in providing financing solutions to franchisees, discussing how Elite Franchise Capital empowers entrepreneurs to succeed. They'll explore strategies for scaling businesses, securing funding, and navigating the challenges of franchise ownership. Whether you're a seasoned franchisee or just exploring the possibilities, this episode is packed with practical advice and expert perspectives on building a thriving franchise. Find out more about John, Robert, and Elite Franchise Capital here: https://elitefranchisecapital.com/  FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

Welcome to another episode of FranchisOR Bust, the podcast where host Trevor Emerson dives into the world of franchising with industry leaders! In this episode, Trevor interviews Rusty Amarante, CEO at BELFOR Franchise Group. Join us as Rusty shares his extensive knowledge and experience in the property restoration and home services franchising industries. Explore the growth and success of BELFOR Franchise Group, the unique challenges they encounter, and the strategies that have fueled their expansion in recent years. Whether you're an experienced franchising professional or just starting your journey in this dynamic field, this episode is packed with valuable insights and practical advice. Don't miss it! Learn more about the exciting opportunities available through BELFOR Franchise Group at: https://belforfranchisegroup.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

In this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice and offering guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Bennett Maxwell. Learn more about Dirty Dough here: Dirty Dough's Website FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.  

In this episode, our host Trevor Emerson sits down with two esteemed experts from Baker Donelson, Laura McDonald (Of Counsel) and Joel Buckberg (Shareholder). Laura and Joel bring a wealth of knowledge and experience from their extensive careers at Baker Donelson, a renowned law firm with a strong reputation for guiding clients through complex business landscapes. Together, they discuss the intricacies of franchising, share practical advice, and offer guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Laura McDonald and Joel Buckberg.  Learn more about Baker Donelson here: https://www.bakerdonelson.com/  FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

In this episode of FranchisOR Bust, our host, Trevor Emerson, sits down with Sarah Saffari, the founder of InfluencerNexus, to explore the evolving landscape of influencer marketing and how to combat influencer fraud that plagues many campaigns today. Before founding InfluencerNexus, Sarah built a successful business consultancy that helped millennials and Gen Z audiences scale their personal brands and businesses through social, paid media, and influencer marketing. Tune in as Sarah shares her insights and experiences for navigating the complex world of influencer marketing in this episode of FranchisOR Bust. Learn more about Sarah and InfluencerNexus here: https://influencernexus.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

FranchisOR Bust is a dynamic podcast hosted by Trevor Emerson that delves into the world of franchising, featuring insightful interviews with industry leaders. In this episode, Trevor sits down with Dean Hartley, the President of Five Star Bath Solutions, to explore the ins and outs of franchising and gain valuable insights from Dean's extensive experience in the field. Dean shares his journey of building Five Star Bath Solutions into a successful franchise, discussing the challenges, triumphs, and lessons learned along the way. Whether you're a seasoned franchising professional or just starting to explore the world of franchising, this episode of FranchisOR Bust is sure to provide valuable knowledge and inspiration. Learn more about Five Star Bath Solutions here: https://fivestarbathsolutions.com/ FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

In this brand-new installment of FranchisOR Bust, our host Trevor Emerson delves into the world of franchising in the realm of bug extermination with none other than Andy Fuller, the visionary CEO of Mosquito Hunters Franchise. Andy's journey in the world of franchising has been a learning experience of how to properly communicate and demonstrate the level of care and effort placed in the Mosquito Hunter services. Andy likes to assure franchise owners that their work and business play a huge role in helping the quality of life for those in their communities, which makes the stress of being a franchise owner feel more rewarding. This episode highlights the challenges and triumphs of building a franchise around mosquito control and offers insights into the strategies that have propelled Mosquito Hunters to success. Join us for an enlightening conversation that goes beyond the buzz, as Andy Fuller shares his wisdom on building a franchise brand with a purpose. Learn more about Andy and Mosquito Hunters here: https://mosquitohunters.com/chicago-il/about-us/ This episode is brought to you by StackAdapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights. FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

Join us for the latest episode of FranchisOR Bust, where our host, Trevor Emerson, sits down with Chris Stoness, Founder/CEO at Elite Window Cleaning. Christopher Stoness has been involved in the window cleaning industry since 2005. He sees windows as more than just a job—his career and passion. As the CEO of Elite Window Cleaning and Sparkle Squad, he helps franchisees and staff find the same fulfillment as well as sharing his personal experiences to the world for those who are looking for an opportunity in the franchising industry.  In this episode, Chris dives into his background and how the trials and tribulations he has pushed through have led him to his success in the business of franchising. Find out more about Christopher Stoness and Elite Window Cleaning here: https://elitewindowcleaningfranchise.ca/ This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.

Join us for the latest episode of FranchisOR Bust, where our host, Trevor Emerson, sits down with Danessa Itaya, President of Bio-One, a leading provider of decontamination and biohazard cleanup services. With nearly 30 years of unique experience and insight, Danessa is leading Bio-One's continuing evolution as the premium provider in their industry. In addition to serving on the International Franchise Association's Women in Franchising Committee, Danessa is the second female president of Bio-One. Her expertise and leadership has been recognized by Entrepreneur, naming her one of their Top Influential Women in Franchising in 2022. In this episode, Danessa discusses the innovative approach of Bio-One and their commitment to providing top-quality decontamination and biohazard cleanup services. With her extensive leadership experience in the franchising industry, she offers valuable insights and perspectives on the evolving landscape of her unique industry. Find out more about Danessa and Bio-One here: https://biooneinc.com/about-us/

In our latest FranchisOR Bust episode, our host, Trevor Emerson, sits down with Eric Martin the Senior Vice President of Franchise Development at Happinest.   When it comes to business development, Eric Martin has a reputable background in developing strategies and creating a synergistic approach to franchising. In this episode both Trevor and Eric speak about their experiences but also how they pertain their knowledge to real-life situations and how to overcome business challenges. In addition to discussing how Happinest is redefining the franchise space and offering home services in a unique way.    You can find more information about Happinest see the link below:  https://happinest.com/  This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend its support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates its commitment to fostering business growth and insights.  

Welcome to another week of FranchisOR Bust, this week our host, Trevor Emerson, engages in a captivating conversation with Lisa Merry, the inspirational President of Junk King.   Lisa's journey is adorned with remarkable achievements and a wealth of knowledge gained from over 14 years of experience at Huntington Learning Centers, where she held pivotal roles such as VP of Operations and Chief Operating Officer. Her past roles have equipped her with insights into fostering growth, nurturing dynamic teams, and embracing innovation in her current leadership role at Junk King.   In this episode, Trevor and Lisa delve into the challenges and triumphs of managing a franchise's day-to-day functionality. From refining business strategies that enhance company culture to optimizing operational workflows, you'll gain a holistic understanding of the behind-the-scenes efforts that contribute to Junk King's success.   You can find more information about Lisa and her company here: https://franchising.junk-king.com/junkking-team/lisa-merry/ This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.  

Join us for the latest FranchisOR Bust, where our host, Trevor Emerson, sits down with Anne Huntington Sharma, President of Huntington Learning Center and an expert in franchising.   Anne oversees business strategy and growth initiatives, including partnerships, marketing, digital and technological transformation, and franchise development. She is also involved in the arts as a collector, producer, philanthropist, curator, and founder of AMH Industries, a creative agency for contemporary art and culture.    In this episode, Anne discusses the unique approach of Huntington Learning Center, the nation's leading tutoring and test prep provider. With decades of experience and countless success stories, Huntington Learning Center offers a personalized, one-on-one approach to education that sets her apart from the competition.   Find out more about Anne and her business here: Anne Huntington Website – Leader | Thinker | Doer (annehuntingtonsharma.com) This episode is brought to you by Stackadapt. FranchisOR Bust is proud to have StackAdapt lend their support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates their commitment to fostering business growth and insights.   FranchisOR Bust is also a proud partner with LSM, a leading full service digital advertising agency.  At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

Join us for the latest episode of FranchisOR Bust, where host Trevor Emerson engages in a captivating conversation with a seasoned industry expert Bill McPherson. With years of experience in franchising, Bill brings a wealth of knowledge and a unique perspective to the discussion.   In this episode, we delve into the challenges faced by franchise owners and explore strategies for overcoming them. With a deep understanding of the industry and Bill's extensive experience, our latest episode provides valuable insights for entrepreneurs in the franchising space.    LSM is proud to sponsor this episode of FranchisOR Bust. As a partner to businesses, we understand the unique needs of business owners and are committed to helping you succeed. Our team of specialists is dedicated to employing bold strategies, and industry best practices, and producing results you can be proud of. When you choose LSM, you are choosing an extension of your team that is fully invested in your success. To learn more about how we can help your business, visit lsm.works today.  #Franchise #Franchising #Franchisemarketing #FranchisORbust  

Join us for the latest FranchisOR Bust, in this episode, Trevor Emerson sits down with Johnny Franchise, an expert in the franchising space with over 30 years of experience.   Johnny Franchise has been both a franchisee and a franchisor multiple times, giving him a unique perspective on the industry. He's also an engaging and entertaining speaker who shares his experience, knowledge, and network to help others succeed in franchising.   Join us as we discuss Johnny's insights on how to navigate the challenges of running a franchise, and learn how his deep understanding of the industry can help you and your franchisees succeed. Don't miss this opportunity to gain valuable tips and strategies for growing your franchise business.   Find more about Johnny Franchise at: Johnny Franchise | Franchise Expert, Franchise Speaker, Franchise Advisor   LSM is proud to sponsor this episode of FranchisOR Bust. As a partner to businesses, we understand the unique needs of business owners and are committed to helping you succeed. Our team of specialists is dedicated to employing bold strategies, industry best practices, and producing results you can be proud of. When you choose LSM, you are choosing an extension of your team that is fully invested in your success. To learn more about how we can help your business, visit lsm.works today.  #Franchise #Franchising #Franchisemarketing #FranchisORbust  

FranchisOR Bust is off and rolling. This week, LSM CEO Trevor Emerson chats with Hall of Fame Keynote Speaker and Acclaimed Author, Ford Saeks. As a research based thought leader, Ford has redefined the formula for business growth. Ford helps businesses not by talking at them about success, but by talking them through the steps to get there. Learn why in the franchise space it's important to think big, think small and take action. Find out more about Ford Saeks: https://profitrichresults.com/ Check out Accelerate and Ford's other books at: https://profitrichresults.com/store/ This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today. #Franchise #Franchising #Franchisemarketing #FranchisORbust

On the season 2 premiere of FranchisOR Bust, LSM CEO Trevor Emerson chats with author and multi-franchise store owner Charles Jebran.   Approaching from a financial point of view, Charles details owning and managing franchises, and identifying the challenges that comes along with running these businesses. Charles offers a unique perspective on how to optimize profit through his extensive accounting expertise. Connect with Charles Jebran: https://www.linkedin.com/in/charles-jebran-961269a/ Check out Charles' book Franchise Fortune at: https://www.franchisefortunebook.com/ This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.  #Franchise #Franchising #Franchisemarketing #FranchisORbust

On this episode, LSM CEO Trevor Emerson speaks with Kai Kaapro, CEO at TourScale.   Building a brand that's focused on having fun is a good position to be in, especially when that fun involves large groups of people.   After becoming the largest party bike operator and the largest cycle boat operator in the country, a franchise was born out of popular demand.   Today, Kai shares how TourScale managed to grow from zero to 33 units in less than two years, and the lasting impact of prioritizing fun for his customers.   Connect with Kai Kaapro: https://www.linkedin.com/in/kai-kaapro-b8992517/   Learn more about TourScale at https://tourscale.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.   #Franchise #Franchising #Franchisemarketing #FranchisORbust

In this episode, LSM CEO Trevor Emerson speaks with Andrew Garsten, Regional Developer, Los Angeles at Massage Envy.   Massage Envy pioneered the membership-based, recurring-revenue massage and spa experience in 2002, becoming one of the largest franchises in the industry with over 1,100 locations.   Today, Andrew shares how an entrepreneurial mindset allows you to adapt to new industries and how previous experience in unrelated fields has paved the way for success in the massage industry.   Highlights include:   - How Andrew transitioned from the computer industry to Massage Envy, and the skills he took with him.   - Defining the area developer model within franchising and why some brands don't invoke that model.   - Why you should utilize your own marketing resources in addition to your franchise's marketing resources.   - The challenges newcomers face inside the general world of franchising today.   - Starting a new franchise versus buying into an existing brand.   Connect with Andrew Garsten: https://www.linkedin.com/in/andrew-garsten-b771547/   Learn more about Massage Envy at https://www.massageenvy.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   To learn how we can help, go to lsm.works today.   #Franchise #Franchising #Franchisemarketing #FranchisORbust

In this episode, LSM CEO, Trevor Emerson, speaks with Charles Bonfiglio, Founder and CEO of Tint World.   After taking a one-way trip to Florida with only two suitcases, Charles set out to establish himself in the aftermarket accessory business.   Since 1982, Tint World has successfully led the auto-styling and window-tinting industry by leveraging technology and providing an easily replicable process for new franchisees to plug into.   Today, Charles shares how Tint World promotes growth among franchise owners by doing the heavy lifting for them in marketing, software and processes.    Highlights include:   - The Tint World origin story that started with a one-way ticket to Florida.   - Tint World's growth strategy for attracting new franchisees.   - How leveraging technology has allowed Tint World's brand to scale exponentially.   - Empowering franchisees with long-term vision.   - Why a marketing structure is so important for an early franchise.   - The significance of being part of the greater franchise community.   Connect with Charles Bonfiglio: https://www.linkedin.com/in/charlesbonfiglio/   Learn more about Tint World at https://www.tintworld.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this episode, LSM CEO Trevor Emerson speaks with Caring Senior Service's Scott Suryan, Director of Franchise Development, and Michael Watson, Regional Sales Director.   12,000 people a day in the United States turn 65 years old and many of them require senior care and at-home care.   Michael and Scott consider Caring Senior Service's in-house technology innovations to be the best in the industry; it's the only tablet-based homecare company in the senior care niche.   Today, Michael and Scott discuss how they leverage that proprietary technology to ensure that both customers and franchisees alike have a great experience.   Highlights include: How Caring Senior Service differentiates itself from competitors in a large pool of clientele. Leveraging Caring Senior Service's proprietary Tendio software to create success across franchises and improved senior care. How Caring Senior Service plans to double its growth in just four years. The role leadership plays in building up the franchise community and fostering the culture of caring.   Connect with Scott Suryan: https://www.linkedin.com/in/scott-suryan-cfe-42837b85/   Connect with Michael Watson: https://www.linkedin.com/in/michael-watson-cfe-81240963 Learn more about Caring Senior Service at https://www.caringseniorservice.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this episode, LSM CEO Trevor Emerson speaks with Jordan Austin Levine, Chief Operating Officer at Sola Salons.   Jordan Levine is a veteran of the franchise world, having worked in many different industries and learned from many different perspectives.   During his long and varied career, Jordan considers Sola Salons to be the place he's had the most fun. He joined the franchise when they had 500 locations; just a year and a half later, they're at 630 and growing.   Jordan joins us to share why having fun with your work is a top priority. He shares how Sola Salons is disrupting their industry through a work-hard, play-hard approach.   Highlights include: Why Sola Salons is the most fun he has had in his long franchising career The entrepreneurial franchise model behind Sola Salon's rapid growth How to capitalize on growing momentum How to find the ideal salon professionals The opportunities that Sola Salons offer  Maintaining an edge against competitors   Connect with Jordan Austin Levine: https://www.linkedin.com/in/jordanaustinlevine/   Learn more about Sola Salons at https://www.solasalonstudios.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Matt Robinson, Founder & CEO at Upfront.   There are 80 million hourly frontline workers in the U.S. Many of them work for a franchise, and they represent the entire customer experience for these brands. If we can make their jobs and lives a little bit better, then the companies that they work for perform a whole lot better.   Matt has spent the majority of his career working with frontline teams, trying to help them perform better, because these jobs are not only important but are often overlooked in the grand scheme of successful franchises.   Today, Matt covers: Why frontline workers have extremely important jobs Common challenges and misconceptions for new franchisees What you should be getting out of your marketing efforts The primary reasons why frontline employees don't execute well Why a proven franchise model can still fail   Connect with Matt Robinson: https://www.linkedin.com/in/matt-robinson-upfront/ Learn more about Upfront Works at https://www.upfrontworks.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Bridget Rawls, Director of Digital Marketing at Buzz Franchise Brands.   Some might say we are buzzing with anticipation to see what Bridget has in store for us today. As a multi-brand franchisor, Buzz Franchise Brands has three different brands under its umbrella: Pool Scouts, Home Clean Heroes, and British Swim School.   Today, Bridget covers: Who Buzz Franchise Brands supports as a multi-brand franchisor How digital marketing plays a role in franchise success The playbook for scaling in the long run and how it's attractive to prospective franchisees The pros and cons of working with multiple brands Integrating KPIs with CRMs The three to five-year goal for each brand at Buzz Franchise Brands   Connect with Bridget Rawls: https://www.linkedin.com/in/bridget-rawls-34152330/   Learn more about Buzz Franchise Brands at https://buzzfranchisebrands.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Justin Egan, Co-Founder, CMO and Head of Restaurant Tech at Wing It On!®   It's always insightful to speak to individuals who are still in the emerging space; there is so much to understand about how culture and goals are being set, and these are pivotal to the franchise space and how you're looking to grow.   In this episode, Justin discusses: How his life's work, Wing It On!® began How the culture of passion gets integrated into the franchise How Wing It On!® can disrupt the current market for wings Flexibility and directionality at the beginning stages Why Wing It On!® is recognized for its high-quality wings Connect with Justin Egan: https://www.linkedin.com/in/justinegan/   Learn more about Wing It On!® at https://wingiton.com/franchise/ This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Scott Snyder, Chief Executive Officer at Bad Ass Coffee of Hawaii.   The vast majority of Americans enjoy coffee, and the folks listening to this podcast enjoy franchising, so we're killing a lot of topics here that people love.   Right out of the gate, Bad Ass Coffee had the marketing appeal. All they needed was the infrastructure for franchisees to succeed.   Today, Scott shares how he provided that infrastructure and put together a master plan to bring the company to new heights.   Specifically, Scott covers: Why the brand is considered a startup even after 3 decades Key components for attracting franchisees Important elements for existing franchises to immediately realize the advantages of new ownership Bad Ass Coffee's key goals for the next 3-5 years The unit business model for franchisees to be attracted to Connect with Scott Snyder: https://www.linkedin.com/in/snydersail/   Learn more about Bad Ass Coffee of Hawaii at https://badasscoffee.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, we always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Alison Satriana, Director of Development at Teriyaki Madness.   Teriyaki Madness categorizes itself as fast, casual Asian food. It's in 27 states now, with 110 locations and counting. So lots of growth.   Alison works on the new franchisee side, so her role is to spread awareness of the Teriyaki brand as well as find the right type of franchisees that fit the brand. Specifically, Alison covers: The Director of Development role Ideal Teriyaki Madness candidates How she lays out the roadmap for success for franchisees How she gets the word out to consumers Growth goals over the next five years Sustaining company culture during growth Connect with Alison Satriana: https://www.linkedin.com/in/alisonsatriana/   Learn more about Teriyaki Madness at https://franchise.teriyakimadness.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Cade Griffis, Founder and CEO, D-BAT Sports, a baseball and softball training goods and facilities franchise.   D-BAT stands for Developing Beliefs, Attitudes, and Traditions.   Cade ran a single location in Addison for about 12 years before realizing that he wanted to expand. In 2009, his first franchise was opened. There are currently 135 locations in the United States and six in China.   To Cade's knowledge, he has the only franchise that's been franchising for over a decade that's never had a closure. Not to mention that two recessions have happened during that time!   Today, Cade covers: How passion has propelled his success The best operators in their industry How D-BAT's flexible culture attracts new franchisees A franchise model that differs from 99% of the industry Connect with Cade Griffis: https://www.linkedin.com/in/cade-griffis-5025724a/   Learn more about D-BAT Sports at https://dbat.net/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Adam Contos, CEO at RE/MAX Holdings, Inc.   Everybody knows RE/MAX as the global real estate brand with the red, white, and blue balloon.  Adam stepped into RE/MAX after an 11-year career in law enforcement, running a SWAT team.    He's always been an entrepreneur like so many people in franchising, and he jumped into RE/MAX as a contractor, then they hired him full time. Adam worked his way up through the company from franchise servicing as a franchise consultant, all the way up to CEO.   RE/MAX continues to grow globally, with about 142,000 real estate agents around the world and roughly 700 franchise locations.   Specifically, Adam talks about:   His past career in law enforcement How franchisor culture is built for big brands versus emerging brands Zeroing in on clear communication inside of big franchises How genuineness translates into success for franchisees The importance of leadership at the franchisor level   Connect with Adam Contos - https://www.linkedin.com/in/adamcontos/   Learn more about RE/MAX Holdings, Inc. at https://www.joinremax.com/   This episode is brought to you by LSM.   At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Cassidy Ford, Account Director at FRM Solutions.     Cassidy joined FRM Solutions in 2018, after years of working with restaurant franchisors in sales, development, and operations. Cassidy jumped headfirst into franchising when she helped establish the development department at How Do You Roll?, a fast-casual sushi concept in Austin, TX. The emerging franchise garnered the highest investment in the history of ABC's Shark Tank.   Cassidy brings a unique perspective to FRM, now using her insight to consult with enterprise franchisors on CRM utilization and industry best practices.   Specifically, Cassidy covers: Why franchise systems should invest in technology  The importance of leveraging technology to maintain a personal touch Warnings about custom tech solutions in the beginning How to succeed at the franchisor level Why strategic consulting and strategic partnerships should never be hands-off Maintaining a relationship with the tech provider Why you should always be evaluating your technology stack   Connect with Cassidy Ford:  https://www.linkedin.com/in/cassidyford/   Learn more about FRM Solutions at https://www.frmsolutions.com/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Brooke Budke, Business Consultant and Brand Strategist. Brooke has many years of experience in the franchise space. For starters, she's the former president of TITLE Boxing Club, a fitness franchise that spans across the United States, which landed on Inc. magazine's number one fastest growing franchise in 2014. She also has a vast background being a chief marketing officer, which uncovered some particularly unique opportunities during Covid. In this episode specifically, Brooke covers:- Key ingredients for explosive franchise growth- How a unified understanding of a franchise's vision and brand propels growth- How being a product of your product attracts raving fans- Continuing growth and education at the franchisor level to eliminate tunnel vision- Six needs that all humans have- The importance of being able to say no- The surface level of business that consumers see versus what you're really in the business of Connect with Brooke Budke: https://www.linkedin.com/in/brooke-budke-a875224a/ Learn more about Brooke's consulting and franchise expertise at https://www.brookebudke.com/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Adam Sedlack, Chief Executive Officer at UFC GYM.   How do we create fitness with purpose? How do we create an identity where somebody can find the best version of themselves? Adam found that inspiration through the UFC and decided to form a gym based on how a UFC athlete trains.    You don't have to be a great fighter, but how a fighter trains matters. Fighters are the best-conditioned athletes in the world, not just physically but also mentally, which gives the fitness community an opportunity to become the best version of themselves.    Specifically, Adam discusses: How fitness has evolved over the last 30-40 years Why he doesn't look at fitness competitors as competitors anymore Things a potential franchisee might find appealing about UFC GYM The growth model for the next 5 years Continued education in the world of franchising A game plan that keeps him motivated The immediate customer experience UFC GYM expects you to have   Connect with Adam Sedlack: https://www.linkedin.com/in/adamsedlack/   Learn more about UFC GYM at https://www.ufcgym.com/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Maureen Anders, CEO, Co-Founder and Franchisor at AR Workshop.   AR Workshop is a DIY art studio, where people can come and create home decor from raw materials. You're starting with a pile of blank wood and some power tools, and you're leaving the class with a sign or a centerpiece box, a tray, or something beautiful to hang in your home.   Maureen's heart has always been in crafts, DIY, and entertaining. When she first launched, she had no idea what she would end up with. AR Workshop became a franchise 11 years later.   In this episode, Maureen covers: How AR Workshop came together organically Building longevity through human experiences The planning process, from the emerging phase to nationwide brand What makes AR Workshop different from its competitors AR Workshop's company culture Why people are excited to visit a location or buy-in   Connect with Maureen Anders: https://www.linkedin.com/in/maureen-anders-92b4a32/   Learn more about AR Workshop at https://www.arworkshop.com/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Russ Jundt, Founder, Vice President, and Brand Leader at Conserva Irrigation Franchising, LLC.   He has always felt that water was very, very important, especially after learning that about 1.5 billion gallons of water are wasted every single day in the United States, due to over-watering lawns and landscapes both in commercial and residential contexts.   To date, they have 63 franchise owners with licensed territories, and 155-260 licensed territories. By the end of 2025, they hope to have over 200 owners and an excess of 400 licensed territories. By then, they'll be just getting started and having fun.   In this episode, Trevor and Russ also discuss: How important passion is for your product or service The path to success with conservative irrigation Key tactics for growing a brand (beyond word-of-mouth) Implementing technology into the irrigation space The philosophy behind ongoing education at the franchisor level   Connect with Russ Jundt: https://www.linkedin.com/in/russjundt/   Learn more about Irrigation Franchising, LLC at https://www.irrigationfranchise.com/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of Franchis or Bust, LSM CEO Trevor Emerson speaks with Chris Kobus, Chief Experience Officer at European Wax Center.   Chris has spent many years inside the franchise space, focusing mainly on health, wellness, and beauty. He was also part of some larger brands as well as some brands that are not only larger now, but still in heavy growth mode.   European wax Center is the largest home waxing provider out there, with 850 locations across 44 states. They're 10 times the size of their next competitor.   Specifically, in this podcast Trevor and Chris discuss: Simultaneously driving the customer and franchisee experience How the European Wax Center leadership is designed for success The importance of culture at the franchisor level What it means to "have fun while being awesome" The importance of personal interaction   Connect with Chris Kobus: https://www.linkedin.com/in/chriskobus/   Learn more about European Wax Center at https://waxcenter.com/pages/join-us   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of Franchisorbust, LSM's CEO Trevor Emerson speaks with Adam Povlitz, CEO and President at Anago Cleaning Systems.   Anago Cleaning Systems has completely changed the dynamics of its industry. Now, instead of cleaners being seen as janitors, they have the opportunity to be seen as partners in the health of an office.   The pandemic has opened the floodgates for cleaning discussions and opportunities. According to Adam, there's not been a better time to get into commercial cleaning and commercial cleaning franchising in his now almost 13-year career. It's never been better.   Specifically, Adam covers: Differences between master franchisees and unit franchisees How Anago Cleaning Systems began The advantage of a franchisor understanding every aspect of the business The initial recruitment process Ways to stay sharp at the franchisor level Anago's growth roadmap: $100 million challenge   Connect with Adam Povlitz: https://www.linkedin.com/in/apovlitz/   Learn more about Anago Cleaning Systems at https://www.anagocleaning.com/ This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team.   With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.   Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Scott Schubiger, Chief Development Officer at Massage Heights. Scott has been in the franchising world for a long, long time, even though it doesn't look like it. He may still look like a spring chicken over here, but he's definitely been in the game longer than most. Specifically, Trevor and Scott discuss: How important culture is at the franchise level How to find great franchisees Ongoing franchisor support The importance of goal setting at the franchisor level The Massage Heights strategy inside of the franchise community The importance of continued innovation    Connect with Scott Schubiger: https://www.linkedin.com/in/scottschubiger/ Learn more about Massage Heights at https://www.massageheightsfranchise.com/ This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. Find out how you can take your business' online marketing to the next level at https://lsm.works/

In this week's episode of FranchisOR Bust, LSM CEO Trevor Emerson speaks with Red Boswell, President of IFPG.   IFPG, the International Franchise Professionals Group, is the most trusted franchise consultant group in the world. They have 650+ consultants in the United States.   A franchise purchase tends to be one of the biggest life decisions a franchisor can make, so why wouldn't you want to work with a seasoned veteran expert that'll help match you with the right opportunity?   To find out what legal and financial foundations you need to focus on at the start of acquiring a franchise, tune in to this week's episode!   Connect with Red Boswell: https://www.linkedin.com/in/redboswell/   Learn more about IFPG at https://www.ifpg.org/   Find out how you can take your business' online marketing to the next level at https://lsm.works/   This episode is brought to you by LSM. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. More than just a digital marketing agency, LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.

In this episode of FranchisORBust, LSM CEO Trevor Emerson speaks with Jon Brovitz, Arizona Area Developer at Scissors & Scotch. Jon has been in the franchise space since 2003, with a lot of success across multiple different brands. The first couple of things he looks at in a franchise is the concept itself to make sure it's marketable, then the people.  Whenever he bought Scotch & Scissors, he really liked the founding team.  He sums it up as looking for some founders that develop a great culture that you're essentially buying into. You're buying into that culture so you can propagate it, bring your own spin to it, and believe in it. Learn what specific traits and opportunities convinced him to throw his weight behind Scotch & Scissors by listening to this episode!   Connect with Jon Brovitz: https://www.linkedin.com/in/jon-brovitz-7962997/ Learn more about Scissors & Scotch at https://scissorsscotch.com/home Find out how you can take your business' online marketing to the next level at https://lsm.works/   This episode is brought to you by Hamm's Beer The beer…refreshing! Brewed from a true family tradition starting in 1865 in Minnesota, the Land of Sky Blue Waters, Hamm's uses the purest water and choicest barley malt, grain, and hops. Whether you're talking business, franchising, or anything else, it's always good to have a nice sip of American beer meant to be enjoyed by all. Turn your fridge into a palace today and visit https://www.hamms.com

In this episode of Franchisor Bust, LSM's CEO Trevor Emerson chats with Peter Carlson, a Partner at Pet Evolution Franchising.   Peter's dog Leo was struggling with his digestive system and getting sick all the time. So Peter went online to research it. After trying some products that didn't work, he ended up going to a specialist in nutritional dog food, Pet Evolution, where he learned that raw meat is preferred by dogs.   Peter's franchise experience and savvy came into play when he recognized a superior product and decided to take it to market and grow it. He had no plan or thought process other than sinking his teeth into something he thought was an excellent product.   Now, less than five months in, he's registered in all 50 states and the trajectory is incredible.   Connect with Peter Carlson: https://www.linkedin.com/in/peter-carlson-b4246ab/   Learn more about Pet Evolution and its franchising options at https://petevolutionfranchising.com/   Find out how you can take your business's online marketing to the next level at https://lsm.works/   This episode is brought to you by Hamm's Beer   The beer...refreshing! Brewed from a true family tradition starting in 1865 in Minnesota, the Land of Sky Blue Waters, Hamm's uses the purest water and choicest barley malt, grain, and hops. Whether you're talking business, franchising, or anything else, it's always good to have a nice sip of American beer meant to be enjoyed by all. Turn your fridge into a palace today and visit https://www.hamms.com