Podcast appearances and mentions of bennett maxwell

Episode Summary for The Advisory Board PodcastIn this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a masterclass in turning legal pressure into brand power.Bennett shares his journey from door-to-door sales and a successful solar exit to buying a single cookie shop and scaling it to over 75 units sold in under two years. Along the way, Dirty Dough found itself at the center of a public legal battle with Crumbl — and instead of backing down, Bennett chose transparency, bold marketing, and an unwavering focus on joy and fulfillment to lead the brand through.This episode dives into the mindset and strategy that fueled Dirty Dough's momentum, including:How he reframed a lawsuit into a national PR opportunity (and controlled the narrative).The billboard campaign and viral video strategy that turned heads — and turned the tide.Why “joy and fulfillment” is at the center of every business decision he makes.How transparency with franchisees builds trust, loyalty, and long-term alignment.What it takes to scale fast while staying true to your values — and when to ignore advice that doesn't serve your mission.The emotional toll of entrepreneurship — and how Bennett's personal growth fueled professional clarity.Bennett also opens up about his leadership style, how Dirty Dough's scrappy playbook was built with national scale in mind from day one, and why being radically honest — with your team, your customers, and yourself — is the ultimate competitive advantage.Special thanks to our episode sponsor, ClientTether, for supporting this inspiring conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

Building Success with Authenticity: Bennett Maxwell's Journey with Dirty DoughWelcome to Your Partner in Success Radio! Today, we're joined by Bennett Maxwell, founder and chairman of Dirty Dough, a cookie franchise with a unique twist. Bennett's journey started in solar energy before he took the reins of Dirty Dough, building it into a fast-growing brand known for its stuffed, layered cookies and the tagline, 'It's what's on the inside that matters.' Beyond cookies, Bennett is passionate about mental health advocacy and personal growth, which he promotes through his work and his podcast, Deeper Than Dough. Join us as we talk with Bennett about his entrepreneurial journey, the values behind his business, and his insights on creating success.Connect with Bennett Maxwell: Website | LinkedIn | Instagram | Podcast  We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Surviving a lawsuit, scaling a franchise, and losing 125 pounds all pointed Bennett Maxwell toward one surprising realization: his nervous system had more influence than he ever imagined.   Bennett joins Alex Raymond to talk through the chaos and clarity that came with building Dirty Dough. When Crumble, a billion-dollar competitor, sued him over sprinkles and box shapes, he could have folded. Instead, he went bold. His response—cheeky billboards and viral content—caught fire and helped fuel the sale of 450 franchises in just two years.   But what happens after the adrenaline fades? What if growth brings a whole new kind of pressure? Bennett shares how success forced him to confront his health, his identity, and his relationship to stress. He talks about selling his first company, hitting his financial goal, and realizing he still felt miserable. That moment led to a full-body reset from gastric sleeve surgery to daily meditation to red-light therapy and vagus nerve stimulation. He even carved out half his workweek to focus on his mental and physical state.   This episode raises a bigger question: can you really lead well if your nervous system is fried? Bennett's story is a reminder that personal growth and business growth aren't separate, and that sometimes the most strategic move is stepping back.   Episode Breakdown: 00:00 Introduction  01:37 Mental Resilience and the Power of Detachment 03:37 Franchising Dirty Dough 05:52 The Cookie Wars with Crumble 08:06 Handling Stress During the Lawsuit 10:32 Decision-Making and Personal Mission Statement 14:52 Raising Capital During the Lawsuit 17:07 Importance of Surrounding Yourself with the Right People 21:06 Consciousness and Physical Health 23:34 Focusing on the Nervous System 28:19 Using Tools to Optimize Mental Health 30:10 Importance of Regulating the Body 32:24 Experience with Ketamine and Psychedelics   Links Connect with Bennett Maxwell: LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ Website: https://bennettmaxwell.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

What if working less — not more — is the key to growing your business and your joy? In this episode of Deeper Than Dough, Bennett Maxwell sits down with Alex Raymond, founder of the Conscious Entrepreneur Summit and host of the Conscious Entrepreneur Podcast. Alex opens up about the hidden struggles many entrepreneurs face — from burnout and imposter syndrome to the pressure to constantly "earn" success through suffering. Together, Bennett and Alex unpack the four "inner demons" that often sabotage founders from the inside out: burnout, imposter syndrome, upper limiting beliefs, and the struggle mindset. Alex shares why so many high achievers feel like they're stuck in a loop of comparison and quiet stress, and how breaking free starts with shifting the way we think, not working harder. They also dive into the power of intuition, mindfulness, and learning to build a business that supports your well-being — not one that drains it. If you've ever felt like you're running fast but not getting anywhere, this episode is a wake-up call worth listening to. Connect with Alex https://consciousentrepreneur.us/ https://www.linkedin.com/in/afraymond/ Connect with Bennett  Instagram: @bennettmaxwell35  LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough  Apple Podcasts: https://shorturl.at/bjozA  Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe so you never miss a weekly episode!

What truly defines success — and how do you build a life filled with purpose and joy? In this episode of Deeper Than Dough, Bennett Maxwell welcomes Larry Sprung, founder of Mitlin Financial and host of the Mitlin Money Mindset podcast. Larry shares his journey in wealth management, revealing how his perspective on success has evolved over the years. He opens up about the tragic loss of his brother-in-law to suicide and how that experience shaped his mission to raise awareness and support mental health initiatives — ultimately raising nearly $2 million in his brother-in-law's honor. Larry also dives into the challenges and rewards of working alongside his wife in their business, how he shifted his mindset to embrace authenticity on social media, and why helping clients focus on joy — not just money — has made all the difference. From redefining success to managing mental well-being, this episode is packed with powerful insights for entrepreneurs, parents, and anyone striving for a more meaningful life. Connect with Larry: Larry Sprung, CFP® larrysprung.com https://www.linkedin.com/in/lawrencesprung/ https://x.com/Lawrence_Sprung https://www.facebook.com/lawrencesprung/ https://www.instagram.com/larry_sprung/ Mitlin Money Mindset® mitlinmoneymindset.com Mitlin Financial, Inc® Financial Planning Made Personal https://www.amazon.com/dp/B0BYGXFG2TDownload The JOY and Productivity Journal for FREE https://mitlin.us/JOYjournal Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe if you enjoyed this episode!

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

In this inspiring episode, Bennett Maxwell welcomes Dr. Ddnard, a meditation expert, entrepreneur, and creator of the Soul app. Dr. Ddnard shares her remarkable journey from facing devastating loss and inheriting $3 million in debt to building a life of abundance, purpose, and joy—all through the power of meditation and mindset shifts. Discover how Dr. Ddnard's experience with grief led her to unlock inner freedom, overcome external struggles, and ultimately create a thriving career helping others find peace and purpose. She discusses the importance of raising your mental frequency, finding meaning in adversity, and embracing challenges as opportunities for transformation. Whether you're curious about meditation, navigating life's hardships, or becoming your best self, this episode is packed with life-changing insights. Plus, hear about the creation of Zoul, an innovative meditation app aimed at spreading mindfulness worldwide. Connect with Dr.Dd Facebook: https://www.facebook.com/DDNARD Linkedin:https://www.linkedin.com/in/ddnard/ Instagram: https://www.instagram.com/ddnard/ Website: https://www.drddnard.com/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you enjoyed this episode, please remember to like and subscribe for more!

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

In this episode, Bennett Maxwell sits down with Keenan Price, the CEO of Balloon Artisan, a company that designs stunning balloon installations for major events and celebrations. Keenan opens up about his journey, from embracing his unique niche to building a thriving business that completed over 1,000 projects last year, including massive installations for high-profile events. He shares valuable lessons on scaling a creative business, redefining success, and the importance of embracing your craft with pride. Keenan also reflects on how he balances the demands of entrepreneurship with being a present and engaged parent. Whether you're an aspiring entrepreneur, a creative professional, or just love a good business success story, this episode is full of inspiration and actionable insights. Connect with Keenan Website: balloonartisan.com LinkedIn: Keenan Price Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to follow and subscribe so you never miss a weekly episode!

In this follow-up episode, Bennett Maxwell welcomes back Amy Green Smith, a life coach and hypnotherapist, for an even deeper conversation. Together, they explore the transformative power of psychedelics, hypnotherapy, and emotional intelligence. Amy opens up about her journey from a strict religious upbringing to discovering self-worth and setting boundaries. They discuss groundbreaking ideas like the role of the subconscious, the future of human consciousness, and why emotional intelligence is key to personal growth. Whether you're curious about hypnotherapy, navigating family dynamics, or unlocking your potential, this episode is packed with thought-provoking insights and actionable advice. Grab Amy's FREE-SOURCES at: http://amygreensmith.com/free Connect with Amy http://instagram.com/heyamygreensmith http://facebook.com/heyamygreensmith https://www.linkedin.com/in/heyamygreensmith http://twitter.com/heyamygreen Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

In this episode, Bennett Maxwell chats with Russ Warner, CEO of Ghost Longboards, a custom clear longboard company from Pleasant Grove, Utah. Russ talks about how he turned his love for skating into a thriving business, starting with a homemade plexiglass board from his neighbor. Hear how a viral TikTok video brought in thousands of orders overnight, leading to a whirlwind of production chaos, pop-up workstations in his house, and a crash course in scaling fast during COVID. Russ also shares valuable lessons on launching a business, adapting to customer needs, and the importance of hard work. If you're curious about longboards or just love hearing real stories of building a business from scratch, this episode is a must-listen. Connect with Russ Website: www.ghostboards.com Email: Russ@ghostboards.com Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

How do you create a thriving franchise while staying true to personal values and innovation? In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies. From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It's the inside that counts,” reflects both his product and personal philosophy. Bennett discusses: Simplifying operations by centralizing cookie production to create an easy-to-run franchise model The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business The value of an advisory board in building a solid foundation for Dirty Dough's growth Prioritizing mental health and spreading positive messages through packaging and branding The impact of a clear mission statement and core values in attracting like-minded franchisees and customers And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Bennett Maxwell:  Website: Bennett Maxwell  Facebook: Bennett Maxwell  Linkedin: Bennett Maxwell  Instagram: Bennett Maxwell  Youtube: @deeperthandough2123 About our Guest: Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media. Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life.  Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.  

In this episode, host Bennett Maxwell sits down with Alastair Sanderson, CEO of Operio Group, who went from dropping out of school at 17 to leading a $100M global manufacturing business with 12 locations and 250 employees. They discuss Alastair's unconventional rise, hard-earned leadership lessons, balancing intense work sprints with family, and why true success is about more than just numbers. Plus, they dive into the million-dollar question: “Would you choose the cash if it cost your happiness?” Tune in for an honest conversation about entrepreneurship, resilience, and finding purpose beyond profit. Connect with Alastair Linkedin: https://www.linkedin.com/in/alastair-s-7755b0140/ Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Don't forget to like and subscribe to never miss a weekly episode!

In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Stormi Banks, a certified grant writer and dynamic leader in business development, who has helped small businesses secure over $18 million in grants. They dive into the world of business grants, debunking myths and navigating the complexities of funding. Stormi shares insights on the role of personal identity in business, the importance of mental health for entrepreneurs, and keys to building a supportive company culture. Whether you're an aspiring entrepreneur or seasoned business owner, this conversation is packed with actionable advice and inspiration. Connect with Stormi Banks Email: info@pinkprint.net Instagram: https://www.instagram.com/stormibanks_/ Company: Pink Print Firm Website: pinkprintfirm.com Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode!

Bennett Maxwell continues by explaining how, when you are starting out, it is critically important to invest time and win peoples hearts. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [ASAP Commercial Doors Ad] Rick: Told you, Brian. Brian: Told me what? Rick: This is part two of last week's episode. Brian: Oh, yeah. And it was getting good. Rick: If you missed it, go back and listen to part one first. Take it away, fellas. Stephen Semple: It's very compelling. I could put my business hat on and go 500 square feet, one oven timed single employee can do this and if the product's really great, that's quite compelling. But you still got to pound the pavement to find those franchisees and you still got to have a pretty good pitch. So if I'm a potential franchisee, what's the pitch? A Dirty Dough franchise? Bennett Maxwell: I think I would kind of reiterate with just what you just told me as well. So it's hitting on the team first. We have a really experienced team. Now our CEO, Jill, who I mentioned is now our president and our CEO is Gregg Majewski, who was the CEO for Jimmy John's during all of their rapid growth and now he owns another X amount of brands. So okay, here's the team, but that's one thing. The other thing is cost. How much does it cost to open up us versus a competitor? And we're going more towards the how do you lower the barrier of entry to entrepreneurship by allowing new people to become entrepreneurs? Well, what does it take to become a business owner? You need time, money, and expertise. Well, we've taken away the expertise out of it because you don't need to be a baker. All you have to do is learn how to use an oven. Stephen Semple: Right. Bennett Maxwell: The time it takes to run a business is generally correlated pretty closely with the number of employees. Stephen Semple: Yes. Bennett Maxwell: If a competitor requires 50 employees before opening day and we require 15, which one is going to take more time? Stephen Semple: Correct. Bennett Maxwell: And then the money it requires, well if you only have a 500 square foot build out or even a thousand square foot build out in only one oven, you don't have to buy all the mixers, nor do you have to have all the storage for all your raw ingredients because I'm shipping you a finished product. Now you no longer have to have all of the same amount of capital. So it's less capital, less expertise, and less time required backed up by a really good product. Generally speaking, we get a little bit better reviews than anybody else. I mean a 4.8 star and some of the competitors are 4.6, but it's also more by unique product. Go try to make a three layer cookie at home or in Insomnia Cookies or Crumbl Cookies store by hand and you can't do it. So we corner the market on having a unique product and the barrier of entry to competing with us is you go spend a few million dollars like the idiot that I was before you even have a freaking franchise open. You know what I mean? It was a high risk, but now I think it's paying off because we've allowed our franchisees to sell a more unique product and nobody else has broken into that space yet, probably due to the cost. Stephen Semple: So what's the typical investment that somebody would require to open up one of your franchises? Bennett Maxwell: 250, 275 is average. If you get a good space that's a second gen and your construction cost is low, you can open it up for less than 200.

In this episode of Deeper Than Dough, Bennett Maxwell dives into the incredible world of Glo Tanning with its visionary leader, Onyi Odunukwe. Over 15 years, Onyi has built Glo Tanning into a game-changing franchise that offers a spa-experience and industry-leading financial performance, with average store profits reaching $376,000. The conversation explores how Glo Tanning's innovative business model empowers franchisees with unmatched operational support, corporate training, and cutting-edge marketing strategies. Onyi shares insights into the tanning industry's evolution, Glo's focus on premium services at affordable prices, and their dedication to creating generational wealth for franchisees - as well as top tier customer service. Whether you're an entrepreneur exploring franchising or simply curious about the secret to Glo Tanning's success, this episode is packed with valuable insights. Connect with Onyi: Linkedin: linkedin.com/in/onyi-odunukwe-b9a87983 Website: Glotanning.com Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode!

Bennett Maxwell understood that to run a successful company he needed to know the business and be the least important person in it. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Stephen Semple: Hey, it's Stephen Semple here, and we've given Dave another break. Dave Young has been getting lots of breaks lately. But he's a hard-working guy, so it's good that we can give him a week off. And I'm really excited. I have with me Bennett Maxwell, who's the CEO of Dirty Dough. And I'm going to let him explain what Dirty Dough is. And in fact, I'm even going to let him explain what a CEO is, because we were talking earlier about whatever the heck that is. Bennett Maxwell: You can write it chairman over CEO, because we'll probably get it in the story that I have a CEO, which is why I don't know what the hell a chairman is because I'm like, it's the title you get when you have a CEO and they're like, get out of my way. Here's a title. Stephen Semple: Even better. Even better. Right out of the gate, I made a mistake. But it's not about the titles, it's about what you've built. And it's pretty cool what you guys have built and how you found yourself in the food business. Because one of the things that is remarkable about so many of the stories that I've come across for the Empire Builders Podcast is how many of the businesses have been started by people who are not from the industry. And you're the same. You're not from the food business. So tell us a little bit about the beginning, and then how you ended up stumbling into Dirty Dough. Bennett Maxwell: Yes. The beginning of me or the beginning of Dirty Dough? Stephen Semple: Beginning of you. To me, that was really interesting. Bennett Maxwell: Okay. Beginning of me. Raised in Utah, one of nine kids, to a single mom. And there was seven boys. So me and my brothers were always hustling to make some money, selling everything from lawn aeration door to door, to discount cards for the schools, to shaved dice. My first real job, I would say, was Cutco, which is all sales as well. Learned a ton of good referrals or referral based sales from that. I served a two-year Mormon mission in Tijuana, Mexico. Stephen Semple: Because Cutco, they do door to door knives, right? Bennett Maxwell: Not door to door, or at least not how I was trained. It's sit down with your close friends and family, tell them that you make $15 an hour presentation or commission, whichever one's higher. But they don't need to buy anything. And just go get practice. And then at the end of the presentation, you say, "Okay, Stephen, whether you bought or not, who are 10 people that would be willing to listen to our presentation?" And you're like, "Oh, yeah, I could think of them." Like, "No, I need you to think of them right now. And now I need you to call them." So that was a really good practice of ask for referrals, and unapologetically ask for referrals. Really good. And I think that's led to a lot of success with Dirty Dough, which we might get into. But a two-year Mormon mission. And then I did a lot of door to door sales, pest control, satellite, direct TV led me to do solar. Started a solar company, and then that kind of led me into the Dirty Dough side, which, going from solar to cookies is a little bit of a stretch. Stephen Semple: Now, if I remember correctly, when we were talking, you had built the solar business up to a stage where you were able to sell that business and exit out of that business.

In this episode of Deeper Than Dough, Bennett Maxwell, Utkarsh Yadav, and Jagat Parikh introduce you to Sigri Indian BBQ, an exciting new franchise bringing fresh, affordable Indian cuisine to the forefront. Backed by Craveworthy Brands, Sigri combines authentic flavors with innovative operational efficiencies, making it a game-changer in the food industry. Join us as they chat about the founders' inspiring journey, the power of social media in building brand buzz, and how Craveworthy's franchising model provides franchisees with unparalleled operational support and growth opportunities. Learn about Sigri's vision for nationwide expansion, the role of community engagement, and the innovative potential of virtual brands to boost revenue. Whether you're a foodie, a business enthusiast, or curious about franchising, this episode is packed with insights you won't want to miss! Connect with Sigri website: sigribbq.com Instagram: @Sigri_bbq Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode! 

In this episode, Bennett Maxwell and Gregg Majewski deep dive into the history and vision of Craveworthy Brands, exploring the unique franchise model that emphasizes franchisee success, innovative co-branding strategies, and effective marketing techniques. Gregg shares his extensive experience in the food industry, particularly his journey with Jimmy John's, and how those lessons are being applied to create a supportive and profitable environment for franchisees at Craveworthy. The discussion highlights the importance of building a competitive culture and leveraging economies of scale to enhance profitability. In this conversation, Bennett Maxwell and Gregg Majewski discuss various aspects of franchising, marketing strategies, and community engagement. They explore how Craveworthy is leveraging innovative marketing techniques to enhance brand awareness and drive sales. The importance of purpose-driven business and community involvement is emphasized, showcasing how these elements resonate with franchisees. Additionally, they explain the potential of franchising as a means to achieve generational wealth. Website: Craveworthybrands.com/ Connect with Gregg: Instagram: instagram.com/greggmajewski/ Linkedin: linkedin.com/in/greggmajewski/ Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

In this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that's taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise partners, Bennett dives deep into what makes Dirty Dough a standout in the dessert industry. We also talk about the importance of a work/life balance and how to work for "what matters most." Remember, "Life is sweet!" 

Tune in to the latest episode of Retail Intel with host Brian Sheehan, our Director of National Accounts, and special guest Bennett Maxwell, Chairman of Dirty Dough. Discover how Dirty Dough is shaking up the cookie game with their super-stuffed cookie bombs! From unique processes to the sweet secrets behind their growth, you don't want to miss this episode!

Bennett Maxwell is an entrepreneur, investor, and the driving force behind Dirty Dough Cookies, a rapidly growing national cookie brand. While Maxwell's journey has put him in many different industries like real estate and solar, one thing has remained constant: sales. His passion and commitment to entrepreneurship makes him a sought-after speaker, having been featured on CNBC, Good Morning America, and other publications. His podcast, Deeper Than Dough, explores finding joy and fulfillment in life through entrepreneurship and beyond. Listen in!   Links: Deeper Than Dough: https://tr.ee/8Rt_yO2t7K Bennett's Website: https://bennettmaxwell.com/ Dirty Dough Cookies: https://dirtydoughcookies.com/  

Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing national cookie brand with over 80 stores open and dozens more set to launch this year. Bennett's career spans diverse industries, from real estate in Utah to co-founding and successfully selling Switch to Solar. In addition to his entrepreneurial ventures, he is a sought-after speaker who regularly shares insights with the media. Bennett also hosts the Deeper Than Dough podcast, launched in 2023, where he explores finding joy and fulfillment in life through entrepreneurship and beyond. Key Moments [06:16] Opened San Diego franchise, learned, surrounded by experts. [07:47] Testing product effectiveness across multiple locations. [12:40] Money gained, but life's stress increased. [15:39] Prioritizing happiness over financial success and targets. [16:36] Living best life despite financial concerns. Entrepreneurial freedom. [22:18] Stop negative emotions by focusing on breath. Find Bennett Online Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Facebook: https://www.facebook.com/bennett.maxwell.3/ YouTube: https://www.youtube.com/@deeperthandough2123 Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Deeper Than Dough podcast, Bennett Maxwell interviews Brigham Dallas, the founder of Hello Sugar, a Brazilian hair removal franchise. Brigham shares his journey from starting a single location to expanding to over 100 franchises in just a few years. He discusses the unique business model that lowers the barrier to entry for franchisees, the challenges he faced along the way, and the importance of financial strategies and building a supportive community. The conversation also touches on work-life balance, personal goals, and the legacy Brigham hopes to leave behind. Connect with Brigham Linkedin: www.linkedin.com/in/brighamdallas/ Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

In this episode, we interview Bennett Maxwell, the visionary founder of Dirty Dough, a cookie franchise that has expanded from one location to over eighty in just three years. Bennett's journey is a masterclass in strategic decision-making and creativity. He shares how he compensated for his lack of experience in food and franchising by surrounding himself with industry veterans and advisors, and how he used an innovative creative strategy to drive business growth.Bennett explains the inspiration behind this innovative strategy and Dirty Dough's unique brand identity - the idea that their cookies may look messy but taste amazing, symbolizing how life is imperfect but still rewarding - and how this concept resonated with customers, significantly increasing market share. He reveals how this concept also inspired their bold response to a now-settled lawsuit from a major competitor, which became a pivotal PR moment that catapulted brand growth.Tune in to this entertaining episode as Bennett shares valuable insights on growing, scaling, and selling a business. You'll also gain tips on recruitment, marketing, mentorship, and management that are crucial for any entrepreneur In this episode of the Harvest Growth Podcast, we cover:●      How to grow a business rapidly without prior experience and expertise.●      The importance of surrounding yourself with industry experts and mentors.●      Why resilience and adaptability are key to long-term success.●      How to turn business challenges into positive PR opportunities.●      The role of a strong creative strategy in scaling your business.●      And so much more! If you love delicious cookies, please visit www.dirtydoughcookies.com to learn more about their mouthwatering offers.Interested in franchising? Contact Bennett Maxwell at www.bennettmaxwell.com to learn more about this lucrative business model, and how to win at it - whether as the brand owner or the franchisee.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Episode 65.  In this Lifetime at Work podcast episode, Greg Martin interviews Bennett Maxwell, the founder and chairman of Dirty Dough, a booming gourmet cookie franchise. Bennett recounts his transformative journey from being a Mormon missionary in Mexico to excelling in door-to-door solar energy sales, eventually leading to the creation and rapid expansion of Dirty Dough. Listeners will gain insights into Bennett's philosophies on living well, financial success, brand creation, and the profound impact of effective sales techniques. The discussion delves into the challenges and triumphs of building a scalable business in the food industry, raising substantial capital, and working with seasoned industry leaders. It highlights Bennett's strategic approaches to franchising, the importance of organizational structure, and the emotional and financial ramifications of success. The episode also provides practical advice on connecting with advisors and emphasizes the pursuit of joy and fulfillment in business and life, over merely chasing financial goals. 00:00 Introduction to the Podcast and Guest 00:54 Bennett Maxwell's Early Life and Career Beginnings 01:27 The Journey into Door-to-Door Sales 03:26 Transition to the Solar Business 07:38 Investing in Dirty Dough 10:59 Challenges and Innovations in the Cookie Business 12:36 Franchising and Business Growth 16:50 Marketing Strategies and Owner Involvement 18:25 Doubts and Financial Challenges 21:44 Raising Capital and Leadership Changes 23:08 Equity Deal and Acquisition 25:12 Reflections on Money and Success 26:57 The Illusion of Financial Goals 32:58 Building a National Brand 42:14 The Importance of Advisors 46:32 Final Thoughts and Contact Information

In this episode of How To Ride A Roller Coaster, David sits down with Bennett Maxwell, the visionary founder of Dirty Dough cookies. Bennett takes us on a journey from his early days of selling candy bars in school to discovering a lucrative niche in the gourmet cookie market. Join us as he shares his entrepreneurial insights, the challenges he faced along the way, and the sweet success that followed. Whether you're an aspiring entrepreneur or a cookie lover, this episode is sure to inspire! Show links: Bennett on LinkedIn Dirty Dough Bennettmaxwell.com _________________________________________________ ⇩ START YOUR OWN PODCAST ⇩ Learn how to podcast like a pro! Learn both the basics and advanced systems to set you up for future success. Get started today: http://tinyurl.com/jjjkryr2 _________________________________________________ WATCH ON YOUTUBE. BE SURE TO SUBSCRIBE, LIKE AND LEAVE A COMMENT YOUTUBE: https://www.youtube.com/channel/UCvgM8abmf_UcPYuWxJ4EpbA _________________________________________________ ⇩ SOCIAL MEDIA ⇩ INSTAGRAM: https://www.instagram.com/realdavidezell/ FACEBOOK: https://www.facebook.com/david.ezell.9659/ LINKEDIN: https://www.linkedin.com/in/davidezell/ MORE ABOUT DAVID & TO BE A GUEST ON THE SHOW: https://realdavidezell.com/ #Entrepreneurship #BusinessTips #StartupLife #EntrepreneurLife #SmallBusiness #BusinessStrategy #EntrepreneurMindset #StartupTips #BusinessOwner #SuccessMindset

Watch Bennett Maxwell, Founder & Chairman of Dirty Dough, Produced World's First 3-layer Cookie, 450 Franchises sold, Member of Forbes Business Council, Real estate investor, as he's interviewed by David Cogan, Founder of Eliances, at Eliances Heroes Show. dirtydoughcookies.com

In this episode, host Bennett Maxwell is joined by Corey Spangler, a leader in the franchising world who took his fitness studio brand, Rush Cycle, to 30+ locations across the US and Canada. Corey shares the highs and lows of scaling a business and how the challenges he faced during the pandemic helped him re-evaluate what truly matters in life. From building a successful franchise model to navigating the unforeseen struggles brought by COVID-19, Corey opens up about his journey and the lessons he's learned along the way. Now, he helps business owners solve their toughest problems, so they can create both the business and life of their dreams. Connect with Corey: https://www.linkedin.com/in/coreyspangler/ Connect with Bennett: Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Please like and subscribe to never miss a weekly episode! Drop a comment with your favorite takeaways, we would love to hear your thoughts!

In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Andrew Eubanks, a former Marine Corps helicopter pilot turned corporate tech executive, entrepreneur, and life coach. Andrew shares his journey through mental health struggles and substance abuse during his career transitions, and how he's now helping others facing similar challenges. Together, they explore breaking mental health stigmas, seeking help, and the power of aligning your actions with your core values to find true fulfillment. It's an inspiring conversation about self-awareness, balance, and building a life you love. Connect with Andrew: LinkedIn: https://www.linkedin.com/in/andrew-eubanks Twitter/X: @EubanksAndrew Instagram: @Andrew.J.Eubanks Book a courtesy coaching consultation with Andrew: https://calendly.com/andrew_eubanks/coaching-consultation Email: AE@andreweubanks.com Connect with Bennett:  Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 If you enjoyed this episode, don't forget to like, subscribe, and share with someone who might need to hear this. Your support helps us bring more powerful conversations your way!

In this exciting episode of the Passive Wealth Show, host Jiminy sits down with Bennett Maxwell, the innovative founder of Dirty Dough Cookies. Bennett shares his remarkable journey from humble beginnings to creating a franchise sensation known for its unique stuffed cookies. With a focus on quality and creativity, Dirty Dough has quickly expanded to over 70 locations in just a year, proving that a passion for baking can lead to phenomenal success. Bennett reflects on his early entrepreneurial endeavors, from selling candy bars as a kid to running lemonade stands and knocking on doors for various sales. He emphasizes the importance of determination and the skills he honed along the way. After successfully exiting a solar company, he made the leap into the world of cookies, investing in Dirty Dough and envisioning its potential for franchising. During the conversation, Bennett dives deep into the mission behind Dirty Dough—promoting mental health awareness and community support. He believes that a business should have a purpose beyond profit, and he aims to empower others through entrepreneurship by lowering the barriers to entry. Listeners will gain valuable insights as Bennett discusses the challenges and triumphs of rapid growth, including the pivotal moment when he brought on experienced advisors and a former CEO of Jimmy John's to guide his vision. He candidly shares his experiences with impostor syndrome, the importance of delegation, and how he manages to maintain a work-life balance, ensuring that family always comes first. Bennett's philosophy centers around the idea that success is not just about financial milestones but also about joy and fulfillment in life. He encourages aspiring entrepreneurs to focus on what truly matters and to build businesses that align with their core values. Join us for an inspiring and informative episode packed with entrepreneurial wisdom, the secrets to building a successful franchise, and a delicious look at what makes Dirty Dough Cookies a standout brand. Don't miss this opportunity to learn from Bennett Maxwell's journey and gain insights that can help shape your own path to passive wealth!Passive Wealth Show: Bennett Maxwell's Journey to Entrepreneurial Success

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Mary Senese, co-founder and COO of Roni's Mac Bar, a rapidly growing build-your-own mac & cheese restaurant in central Texas. Mary Senese shares her entrepreneurial journey from starting a cookie dough business to launching Roni's Mac Bar. Together, they dive into how luck and social media play pivotal roles in building a brand. One of the standout moments in the conversation is Mary's candid story about going viral for all the wrong reasons and how she turned that into a huge business opportunity. From handling emotional challenges to leveraging the spotlight for franchising and even catching the attention of Shark Tank, Mary's journey is a true inspiration for entrepreneurs learning to navigate the highs and lows of success. Connect with Roni's Mac Bar Website: ronismacbar.com Instagram - @ronismacbar Facebook - facebook.com/ronismacbar TikTok - @ronismacbar Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts-drop a comment or tag us with your biggest takaways!

The Forbes Factor invites you to a profound conversation with Quinton Aaron and Bennett Maxwell, hosted by Forbes Riley. They discuss the pivotal role of resilience in their lives and how it can inspire others.

Episode #397: In this insightful episode of the Let's Go Win Podcast, JM Ryerson sits down with Bennett Maxwell, the innovative CEO behind the rapidly growing cookie franchise, Dirty Dough. Bennett shares his incredible journey from selling candy bars as a child to scaling a successful business that's not just about delicious cookies but also about making a meaningful impact on mental health and well-being.Bennett dives deep into the challenges and triumphs of building Dirty Dough, including how the company went from 7 to 70 stores in just one year. He also opens up about his personal journey of health transformation, the importance of mental health in business, and how maintaining a strong company culture has been key to Dirty Dough's success. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply interested in the intersection of mental health and business, this episode is packed with valuable insights and inspiration.Tune in to learn how Bennett turned challenges into opportunities and discover the unique approach that sets Dirty Dough apart in the competitive cookie industry.Contact Bennett:Website: www.bennettmaxwell.comFacebook: www.facebook.com/bennett.maxwell.3Instagram: www.instagram.com/bennettmaxwell35LinkedIn: www.linkedin.com/in/bennett-maxwell-703717126Time stamps:00:09 Introduction and Background09:20 Mental Health and Business Philosophy17:38 Business Growth and Challenges26:35 Entrepreneurial Journey35:48 Advice and Closing Thoughts

In this episode, Bennett Maxwell interviews Marnie Battista about breaking free from the 'should life'—a life driven by societal expectations. Marnie shares her journey as a dating coach, her personal transformation after a ski accident, and the importance of aligning life with true emotions and values. Together, they explore how questioning ingrained beliefs can lead to genuine fulfillment and personal growth.  Connect with Marni: Instagram: @marnibattista_ LinkedIn: linkedin.com/in/marnibattista/ YouTube: youtube.com/channel/UCJ05PTVZMswwWlenUt9qw1g burnoutsolutions.training/ datingwithdignity.com/podcast Connect with Bennett Instagram: @bennettmaxwell35 LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Subscribe to Deeper Than Dough Podcast!!! Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of the Deeper Than Dough podcast, Bennett Maxwell sits down with Amy Green Smith to discuss her journey of breaking free from a conservative, born-again Christian upbringing and finding her own voice and self-worth. Amy shares the impact of setting boundaries, speaking up for oneself, and recognizing the value of one's opinions and needs. She discusses societal pressures to achieve and the need to prioritize self-care and mental well-being. The conversation explores critical thinking and questioning beliefs while maintaining empathy and understanding in relationships and personal growth. Topics covered include self-interest, people-pleasing, religious extremism, deconstruction, and the concept of worthiness. Amy and Bennett explore the idea that all actions are driven by self-interest, whether immediate or delayed. They address the grief and identity crisis that can accompany leaving a religion and emphasize the importance of distinguishing between self-preservation and outsourcing self-worth. Additionally, they discuss the role of language and words in shaping our beliefs and experiences. Join us for an episode that aims to inspire and challenge your perspectives on personal growth, self-worth, and the journey to finding your true voice. Connect with Amy Green Smith: Grab Amy's FREE-SOURCES at: http://amygreensmith.com/free Connect with Amy on Social Media: http://instagram.com/heyamygreensmith http://facebook.com/heyamygreensmith https://www.linkedin.com/in/heyamygreensmith http://twitter.com/heyamygreen Connect with Bennett: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of the Deeper Than Dough podcast, Bennett Maxwell sits down with Dr. David Morgan, the man who inspired him to venture into the world of podcasting. Dr. Morgan, a licensed psychologist and mental health consultant, shares his compelling journey from his early career to his current roles as the Director of Mental Health Awareness for Silicon Slopes and the host of the Mental Health Momentum podcast. Dr. Morgan delves into the significance of a multifaceted approach to mental health, highlighting the interconnectedness of mental and physical well-being. As mental health issues become increasingly prevalent, Dr. Morgan discusses the factors contributing to this rise, emphasizing the need for greater understanding and effective solutions. One of the most touching moments of the conversation is Dr. Morgan's personal account of his son returning early from a mission due to severe anxiety. He opens up about the profound lessons he learned from this experience, particularly the importance of self-compassion and releasing judgment. Key Takeaways: Holistic Mental Health: Addressing mental health issues effectively requires considering physical well-being alongside mental health. Rising Awareness: The increasing rates of mental health issues may stem from a combination of greater awareness and improved reporting. Self-Compassion: Personal growth and overcoming challenges are deeply rooted in self-compassion and letting go of judgment. Parenting with Love: Empowering, supporting, and loving children are far more effective than relying on authority and control. Self-Perception: Focusing on our own self-perception and well-being is crucial, as others do not scrutinize our actions as much as we might think. Connect with Dr. Morgan: Website: www.drmorganconsulting.com Website: www.drdavidtmorgan.com Email: drmorgan@drmorganconsulting.com Connect with Bennett: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode, Bennett Maxwell talks with Bobby Mascia, a former Wall Street pro turned entrepreneur and founder of Green Ridge Wealth Planning. They discuss the importance of having a clear purpose, how money is just a tool, and the journey to finding your passion. Bobby also shares key advice for business owners, including recognizing your business as a major asset, setting targets, and not going it alone. Additionally, they talk about balancing entrepreneurship with parenting. Tune in for practical insights and advice. Connect with Bobby: https://linktr.ee/bobbymascia - grwealthplan.com  - bobbymascia.com Connect with Bennett: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

Welcome back to the Deeper Than Dough Podcast! In this episode, Bennett Maxwell sits down with the incredible Portia Louder. Portia shares her extraordinary journey from real estate success to federal prison and the powerful lessons she learned along the way. Her story is a testament to finding hope, making intentional choices, and turning struggles into a beautiful life. This episode is packed with inspiration and insight that you won't want to miss.   Connect with Portia: portialouder.com Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of the Deeper Than Dough Podcast, Bennett Maxwell chats with JM Ryerson, a successful entrepreneur and podcast host who's built and sold multiple companies. JM opens up about his journey to finding fulfillment through podcasting and shares some great tips on building strong teams and honing leadership skills. They discuss the challenges of working with business partners, the importance of open communication, and aligning values. JM also talks about the power of forgiveness and empathy in personal and professional relationships. He reveals that his ultimate legacy isn't about fame or wealth but seeing his kids thrive and passing on life lessons. This episode offers a fresh perspective on finding joy in the journey and attaching emotions to goals. Tune in for an inspiring and down-to-earth conversation with JM Ryerson and your host, Bennett Maxwell. Connect with JK Ryerson: Instagram: @letsgowin365 Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 *Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of Deeper Than Dough, Bennett Maxwell the founder of Dirt Dough sits down with Matt Thomas, the founder of Cookie Co., to explore the real-world challenges and triumphs of business ownership. Guest Bio: Matt Thomas is a father of four and husband to Elise. As co-founders of Cookie Co., Matt and his wife have launched a franchise model from their garage during the pandemic to locations across the US and soon to be Canada! From a door-to-door sales rep in college selling home automation and solar, Matt became intrigued by business ownership and the opportunities it gave himself and others to be in control of their livelihood. Highlights: How to Persevere: Discover essential strategies for resilience and learning from difficult times. Business Ownership: Gain insights into the rewarding yet challenging journey of running a successful business. Collaborating with Competitors: Learn how fostering relationships within the industry can lead to mutual growth and success. Mindset for Success: Understand the importance of an abundance mindset and staying present to overcome obstacles and maintain mental well-being. Leaving a Legacy: Hear Matt's perspective on building a legacy of loyalty and providing opportunities for others. Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 *Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of Deeper Than Dough, Bennett Maxwell interviews Dan Klaps, a franchise veteran and founder of VOTA Cleaning and Restoration. They delve into Dan's extensive background in franchising, the critical importance of detaching from business identity, and finding joy and fulfillment in longer-term projects. The conversation highlights Dan's journey from hustler to CEO, his definition of success, and the legacy he aims to leave behind. This insightful discussion is a must-listen for anyone interested in the franchise world and personal growth. Connect with Dan on LinkedIn and learn more about VOTA at myvotafranchise.com Connect with Dan Klapps: www.linkedin.com/in/dan-claps-cfe-ceo-of-voda-cleaning-and-restoration-0036b9a2/ Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 *Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

Bennett Maxwell interviews Jamie Buttars, the owner of Cache Coffee and More - Jamie Buttars is a resilient entrepreneur whose journey is as inspiring as it is impactful. Jamie's story is one of perseverance and determination. After facing setbacks with two failed businesses, Jamie found the courage to embark on a third venture. Now, as they enter their fifth year in business, Jamie's company stands as a beacon of support for veterans, law enforcement, first responders, and mental health advocacy. Join us as we delve into Jamie's experiences, their dedication to serving their community, and the lessons learned along the way. He highlights the importance of creating a safe space for people to open up and share their struggles, which he has achieved through his coffee shop. Jamie's ultimate goal is to leave a legacy of helping others; and inspiring future generations to do the same. *Connect with Cache Coffee and Jamie Buttars Email: Cachecoffeeandmore@gmail.com Cache Coffee: https://linktr.ee/cachecoffeeandmore?utm_source=linktree URL: cachecoffeeandmore.com FB: www.facebook.com/cachecoffee IG: @cachecoffeeandmore *Jamie Buttars: FB: facebook.com/jamie.buttars.96 IG: @JamieButtars *Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 *Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this conversation, Bennett Maxwell and Brenden Blackham discuss various topics related to stress management and personal well-being.  They explore coping mechanisms, such as engaging in hobbies and activities like music, as well as the importance of taking breaks and finding relaxation in today's fast-paced world. They also touch on the concept of dopamine fasting and the benefits of breath work.  Additionally, they discuss the role of physical practices, such as ice baths and exercise, in achieving higher levels of success and productivity. The conversation explores the impact of anxiety on work and the importance of finding progress and overcoming challenges. The concept of success is discussed, with a focus on personal fulfillment and the balance between professional and personal goals.  The conversation also delves into the pitfalls of constantly wanting more and the importance of gratitude and simplification. The pursuit of happiness and the relationship between money and happiness are explored, along with the importance of setting boundaries for work-life balance. The conversation concludes with a discussion on giving back to others and leaving a legacy. Connect with Brenden Blackham:  LinkedIn: https://www.linkedin.com/in/brenden-blackham  Instagram: @brendenblackham  Website: https://brendenblackham.com  Schedule a Meeting: https://calendly.com/brenden-blackham-video-supply V Email: blackthornmediallc@gmail.com Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

Bennett Maxwell shares growing up in Utah with a single mom, starting businesses from a young age. He discusses founding the cookie franchise Dirty Dough, its rapid growth through franchising, and overcoming a lawsuit from competitor Crumble. Maxwell also talks weight loss journey and prioritizing health, family over money and business. He emphasizes enjoying life's process over just goals.

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow. To learn more about Bennett Maxwell and Dirty Dough: https://www.instagram.com/dirty_dough/ https://www.instagram.com/bennettmaxwell35/ https://www.linkedin.com/in/bennett-maxwell-703717126/ https://www.linkedin.com/company/dirtydough/ https://www.dirtydough.com Sponsored by: Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/520 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow.Sponsored by Rosetta Stone. Get a Lifetime Subscription for 50% off at rosettastone.com/today!To learn more about Bennett Maxwell and Dirty Dough:https://www.instagram.com/dirty_dough/https://www.instagram.com/bennettmaxwell35/https://www.linkedin.com/in/bennett-maxwell-703717126/https://www.linkedin.com/company/dirtydough/https://www.dirtydough.comSponsored by:Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes:https://karagoldin.com/podcast/520

In this episode of the Deeper Than Dough podcast, Bennett Maxwell interviews Melanie Richards, the founder of GoGlow, a franchise that offers spray tanning and beauty services. Melanie shares her background and journey from being an executive to starting her own business. She also discusses the importance of mental health and therapy, and how it has helped her in her personal and professional life. Melanie emphasizes the significance of feeling good and taking care of oneself, and how it relates to the mission of GoGlow. She encourages entrepreneurs to be proud of their accomplishments and have a healthy relationship with money. Melanie's vulnerability and openness inspire others to be vulnerable and seek help when needed. Connect with Melanie Richards: Email: mel@goglow.co LinkedIn: https://www.linkedin.com/in/melanie-richards-a492207/ Website: https://www.goglow.co/ Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!

In this episode of the Deeper Than Dough podcast, Bennett Maxwell interviews Maya Ratcliffe, the founder of a successful art studio franchise. Maya shares her journey in the franchising industry and how she quickly grew her business to 30 stores. She emphasizes the importance of finding mentors and experts in the industry to guide you. Maya also discusses the joy and fulfillment she finds in empowering entrepreneurs through franchising. She shares her perspective on success and the importance of enjoying the present moment. Maya also opens up about her experience with mental health and the power of focusing on the positive. Connect with Maya Ratcliff: Email: info@hawaiifluidart.com  LinkedIn: https://www.linkedin.com/in/maya-ratcliff-3202941a/ Connect with Bennett Maxwell: LinkedIn: linkedin.com/in/bennett-maxwell-703717126/ Instagram: @bennettmaxwell35 Subscribe to Deeper Than Dough: Apple Podcasts: https://shorturl.at/bjozA Spotify: https://shorturl.at/klE37 Share your thoughts! Leave a comment below or tag us on social media with your biggest takeaways from this episode. We'd love to hear from you!