Podcasts about dirty dough

On this episode of the gohappybeauty podcast, host Grant Kantsios sits down with franchise expert Bennett Maxwell for an in-depth look into the world of franchising—specifically in the beauty and tanning industry. Bennett, known for scaling Dirty Dough cookies and now working with Glo Tanning™, brings a wealth of experience as he breaks down what it really takes to own and operate a successful franchise.

What happens when business growth outpaces the guardrails that keep it sustainable? This week, I sit down with Bennett Maxwell, serial entrepreneur, investor, and founder of Franchise KI—best known for scaling Dirty Dough Cookies from one store to over 450 franchises sold in just two years.  After experiencing both the highs and the chaos of hypergrowth, Bennett now helps entrepreneurs build wealth through franchising the right way: with systems, structure, and staying power. How To Grow Fast Without Burning Out Bennett reveals the critical mistakes founders make when scaling too quickly—from chasing trends to stretching operations beyond capacity. He explains how you can prepare your business for hypergrowth by building processes that keep quality, cash flow, and team culture intact as you expand.  His story shows why sustainable growth beats explosive growth every time, and how to spot the difference before it's too late. Build A Franchise That Frees You – Not One That Owns You Turning lessons from Dirty Dough into a repeatable strategy, Bennett shares how simplicity, systems, and multi-unit ownership can create freedom instead of stress.  You'll learn how to structure your franchise to work for you, not the other way around – plus how a consistent personal brand can generate trust, attract the right partners, and keep your pipeline full without spending more on ads. Enjoy this episode with Bennett Maxwell… Soundbytes 06:15 - 06:32 "I hated trying to run two businesses. With dirty dough, it was purchased in 2021, franchised at the end of 2021. Hired a good CEO, great advisory boards, started selling a ton of franchises. We sold 450 franchises in the first two and a half years." 22:37 - 23:46 "I searched through my contacts, and I type in the word franchise... I went to a million franchise conferences, and I was raising money, and I talked to everybody." Quotes "You can ask people to do whatever you want them to do, and they always have the freedom to say no." "Work to learn, not to earn." "Once you get there, you realize that the lack of money wasn't making you happy." Links mentioned in this episode: From Our Guest Website: https://bennettmaxwell.com/  Connect with Bennett Maxwell on LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

Dirty Dough owner Bennett Maxwell knows cookies. After all, his brand has 50 flavors and a simple model.In this episode of the Restaurant Operator Podcast, host Mandy Detwiler, editor of Pizza Marketplace and QSRweb, talks to Maxwell about his operations, the cookie wars he battled and the marketing strategies that make Dirty Dough a success.When asked what advice he would give to another restaurant or hospitality start up that might face unexpected legal or PR crises early on, Maxwell said he would be as open, transparent and authentic as possible.When he was slapped with a lawsuit by a competing brand, Maxwell recommended to "get business advice from business people, get legal advice from legal people. But, if you're in that scenario, I would just be as open and transparent about everything."Hear the cookie wars story and how Maxwell came out victorious by listening to the entire podcast.

In this episode of The Observatory, Bennett Maxwell joins the show to discuss his personal path to self-discovery and the deeper meaning of joy and fulfillment beyond success. As the CEO of Franchise KI and founder of Dirty Dough, Bennett opens up about how his entrepreneurial journey became a catalyst for inner growth, teaching him to find peace and purpose even in life's imperfections. He shares how serving others, exploring spiritual truths, and facing his own challenges led to greater clarity and alignment. Timestamps[02:09] Bennett Maxwell's background information[06:50] Bennett's entrepreneurial journey[13:02] What drove Bennett to the self-discovery journey[15:18] Finding joy and fulfilment despite life's dirtiness[18:25] Finding joy in serving others[23:19] How entrepreneurship has shaped Bennett's personal life[26:11] How Bennet started the journey of self-discovery[37:12] The thought storm[41:18] How the next 60 years look for Bennett[52:00] True alignment in life[59:36] Bennett's addiction to nicotineNotable quotes:“Don't wait for life to be perfect to find that joy and fulfillment.” - Bennett Maxwell [15:22]“Everything is of God or nothing is of God.” - Scott Wright [46:03]“True alignment is having no preference in life.” - Bennett Maxwell [52:00]“All suffering comes from desire. Desire is the root of all suffering.” - Bennett Maxwell [54:22]Relevant links:Bennett Maxwell LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ Website: https://bennettmaxwell.com/ Instagram: https://www.instagram.com/bennettmaxwell35Facebook: https://www.facebook.com/bennett.maxwell#Subscribe to the podcast: Apple PodcastProduced by NC Productions!

SEASON: 6 EPISODE: 1Episode Overview:Welcome to Becoming Preferred, the podcast for entrepreneurs and business leaders dedicated to building a life of purpose and prosperity. Today, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He's a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight. But his story is more than just business. Bennett is an advocate for mental health and believes that true success is about building a business that supports your life, not consumes it. Today, we're talking about how he built a franchise system from the ground up, the critical mindset shifts required for explosive growth, and why he's now focused on helping other entrepreneurs find their path to financial freedom. Get ready to learn the business playbook from a man who's seen it all. Join me for my conversation with Bennett Maxwell. Guest Bio: Bennett Maxwell is an entrepreneur and investor that likes to move fast and grow with other like-minded leaders.Bennett is a serial entrepreneur, franchise mentor and mental‑health advocate. After exiting multiple companies (including Dirty Dough Cookies), Bennett now helps aspiring entrepreneurs build wealth through franchising while staying mentally resilient. Resource Links:Website: https://bennettmaxwell.com/Product Link: https://bennettmaxwell.com/franchise/ Insight Gold Timestamps:03:31 I had purchased Dirty Dough with the intent of franchising it05:54  Even working within an organization, you can still be an intrapreneur07:19 T he emotion's typically attached with the journey rather than the destination09:22 A lot of people  are chasing the thing that's going to fix their life 12:21  I've contemplated bankruptcy more days than I want to admit14:39  I hired really good advisors that had been in the game17:40  I guess the new mission statement is freedom from constant thought to live a life of ease and gratitude22:46  I've always been able to do what I need to do whenever I need to do it25:58  I couldn't fully enjoy it because I could never be present29:54  Tell everybody what you're doing and try to find really good advisors 34:10 What are your goals?35:54  it's really hard, I think to start something, because you just don't know what you don't know38:29 Your website bennettmaxwell.comConnect Socially:LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/Twitter: https://x.com/bennettmaxwell0?lang=enTikTok: https://www.tiktok.com/@bennettmaxwell35YouTube: https://www.youtube.com/channel/UCyho7xB9vJbK7lsYCKz0iYwInstagram:

What if the secret to explosive business growth is letting go?In this powerful episode of the Spartan Leadership Podcast, Josh Kosnick sits down with Bennett Maxwell—entrepreneur, investor, and founder of Dirty Dough. After scaling his cookie company to 450+ franchises sold in just 3 years, Bennett reveals the unlikely mindset behind his success: detachment from outcomes.This conversation is about more than business. It's about identity, purpose, and leading without ego. Bennett shares how Eastern philosophy, fatherhood, and failure have shaped him as a man and a CEO—and how true success might mean learning how to surrender.What You'll Learn:- How Bennett scaled Dirty Dough into a national franchise- The spiritual framework that keeps him grounded- What most founders get wrong about success- Why identity-based leadership outlasts outcome-driven tactics- How to lead with presence, purpose, and resilience00:00:00 - Introduction00:00:06 - The Importance of Perception00:00:45 - Building a Community for Real Conversations00:02:23 - Introducing Spartan Leadership00:02:29 - Interview with Bennett00:04:02 - Bennett's Transition from Operator to Architect00:04:07 - Bennett's Entrepreneurial Journey00:11:44 - Eastern Philosophy and its Application in Business00:16:51 - Leadership Lessons00:22:35 - The Drive to Build After an Exit00:26:06 - Bennett's Weight Loss Journey00:28:56 - Bennett's Daily Life and Prioritizing Health00:31:10 - Exploring Psychedelics and Its Impact00:36:08 - Returning to Business: Franchise Misconceptions00:39:16 - The Illusion of Control in Business00:45:37 - Thoughts on Success and Parenting00:46:49 - Unpopular Beliefs00:49:17 - Connecting with BennettConnect with Bennett:https://linktr.ee/bennettmaxwellConnect with Josh Kosnick:https://www.joshkosnick.comSubscribe for More:Weekly conversations with high-performing leaders who lead with courage, conviction, and clarity.Spartan Valor Foundation is dedicated to empowering veterans, military families, and survivors of child trafficking. Through strategic partnerships, we provide critical resources, advocacy, and hope for those who have sacrificed so much. Join us in making a difference—because no hero should stand alone.

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Episode Summary for The Advisory Board PodcastIn this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a masterclass in turning legal pressure into brand power.Bennett shares his journey from door-to-door sales and a successful solar exit to buying a single cookie shop and scaling it to over 75 units sold in under two years. Along the way, Dirty Dough found itself at the center of a public legal battle with Crumbl — and instead of backing down, Bennett chose transparency, bold marketing, and an unwavering focus on joy and fulfillment to lead the brand through.This episode dives into the mindset and strategy that fueled Dirty Dough's momentum, including:How he reframed a lawsuit into a national PR opportunity (and controlled the narrative).The billboard campaign and viral video strategy that turned heads — and turned the tide.Why “joy and fulfillment” is at the center of every business decision he makes.How transparency with franchisees builds trust, loyalty, and long-term alignment.What it takes to scale fast while staying true to your values — and when to ignore advice that doesn't serve your mission.The emotional toll of entrepreneurship — and how Bennett's personal growth fueled professional clarity.Bennett also opens up about his leadership style, how Dirty Dough's scrappy playbook was built with national scale in mind from day one, and why being radically honest — with your team, your customers, and yourself — is the ultimate competitive advantage.Special thanks to our episode sponsor, ClientTether, for supporting this inspiring conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Building Success with Authenticity: Bennett Maxwell's Journey with Dirty DoughWelcome to Your Partner in Success Radio! Today, we're joined by Bennett Maxwell, founder and chairman of Dirty Dough, a cookie franchise with a unique twist. Bennett's journey started in solar energy before he took the reins of Dirty Dough, building it into a fast-growing brand known for its stuffed, layered cookies and the tagline, 'It's what's on the inside that matters.' Beyond cookies, Bennett is passionate about mental health advocacy and personal growth, which he promotes through his work and his podcast, Deeper Than Dough. Join us as we talk with Bennett about his entrepreneurial journey, the values behind his business, and his insights on creating success.Connect with Bennett Maxwell: Website | LinkedIn | Instagram | Podcast  We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Surviving a lawsuit, scaling a franchise, and losing 125 pounds all pointed Bennett Maxwell toward one surprising realization: his nervous system had more influence than he ever imagined.   Bennett joins Alex Raymond to talk through the chaos and clarity that came with building Dirty Dough. When Crumble, a billion-dollar competitor, sued him over sprinkles and box shapes, he could have folded. Instead, he went bold. His response—cheeky billboards and viral content—caught fire and helped fuel the sale of 450 franchises in just two years.   But what happens after the adrenaline fades? What if growth brings a whole new kind of pressure? Bennett shares how success forced him to confront his health, his identity, and his relationship to stress. He talks about selling his first company, hitting his financial goal, and realizing he still felt miserable. That moment led to a full-body reset from gastric sleeve surgery to daily meditation to red-light therapy and vagus nerve stimulation. He even carved out half his workweek to focus on his mental and physical state.   This episode raises a bigger question: can you really lead well if your nervous system is fried? Bennett's story is a reminder that personal growth and business growth aren't separate, and that sometimes the most strategic move is stepping back.   Episode Breakdown: 00:00 Introduction  01:37 Mental Resilience and the Power of Detachment 03:37 Franchising Dirty Dough 05:52 The Cookie Wars with Crumble 08:06 Handling Stress During the Lawsuit 10:32 Decision-Making and Personal Mission Statement 14:52 Raising Capital During the Lawsuit 17:07 Importance of Surrounding Yourself with the Right People 21:06 Consciousness and Physical Health 23:34 Focusing on the Nervous System 28:19 Using Tools to Optimize Mental Health 30:10 Importance of Regulating the Body 32:24 Experience with Ketamine and Psychedelics   Links Connect with Bennett Maxwell: LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ Website: https://bennettmaxwell.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

Join us for an inspiring conversation with Mike Reed, the former financial planner who has turned his community-focused vision into reality as the owner of Dirty Dough Cookies in Fort Wayne. Mike's journey is anything but ordinary, as he shares how he left behind the world of finance to create a local bakery that champions authenticity over perfection, capturing the essence of what it means to find joy in life's messiness. Discover how Mike's store has become a cherished part of the Fort Wayne community, thanks to heartwarming initiatives like "Thank You for Being You," where cookies are gifted freely to lift spirits and spread goodwill. This episode is packed with insights on the transformative power of creativity and risk-taking, both in personal endeavors and community engagement. Learn how Dirty Dough has forged powerful partnerships with organizations like Breastie Box and the Vera Bradley Foundation, using delicious cookies as a vehicle for meaningful change and support. From surpassing ambitious distribution goals to collaborating with the Ronald McDonald House and local schools, Mike's story serves as a testament to the impact of bold ideas and genuine community service. Tune in to be inspired by a business model that not only stands out but also encourages others to contribute to local causes with passion and purpose.

How do you create a thriving franchise while staying true to personal values and innovation? In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies. From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It's the inside that counts,” reflects both his product and personal philosophy. Bennett discusses: Simplifying operations by centralizing cookie production to create an easy-to-run franchise model The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business The value of an advisory board in building a solid foundation for Dirty Dough's growth Prioritizing mental health and spreading positive messages through packaging and branding The impact of a clear mission statement and core values in attracting like-minded franchisees and customers And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Bennett Maxwell:  Website: Bennett Maxwell  Facebook: Bennett Maxwell  Linkedin: Bennett Maxwell  Instagram: Bennett Maxwell  Youtube: @deeperthandough2123 About our Guest: Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media. Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life.  Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.  

Bennett Maxwell continues by explaining how, when you are starting out, it is critically important to invest time and win peoples hearts. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [ASAP Commercial Doors Ad] Rick: Told you, Brian. Brian: Told me what? Rick: This is part two of last week's episode. Brian: Oh, yeah. And it was getting good. Rick: If you missed it, go back and listen to part one first. Take it away, fellas. Stephen Semple: It's very compelling. I could put my business hat on and go 500 square feet, one oven timed single employee can do this and if the product's really great, that's quite compelling. But you still got to pound the pavement to find those franchisees and you still got to have a pretty good pitch. So if I'm a potential franchisee, what's the pitch? A Dirty Dough franchise? Bennett Maxwell: I think I would kind of reiterate with just what you just told me as well. So it's hitting on the team first. We have a really experienced team. Now our CEO, Jill, who I mentioned is now our president and our CEO is Gregg Majewski, who was the CEO for Jimmy John's during all of their rapid growth and now he owns another X amount of brands. So okay, here's the team, but that's one thing. The other thing is cost. How much does it cost to open up us versus a competitor? And we're going more towards the how do you lower the barrier of entry to entrepreneurship by allowing new people to become entrepreneurs? Well, what does it take to become a business owner? You need time, money, and expertise. Well, we've taken away the expertise out of it because you don't need to be a baker. All you have to do is learn how to use an oven. Stephen Semple: Right. Bennett Maxwell: The time it takes to run a business is generally correlated pretty closely with the number of employees. Stephen Semple: Yes. Bennett Maxwell: If a competitor requires 50 employees before opening day and we require 15, which one is going to take more time? Stephen Semple: Correct. Bennett Maxwell: And then the money it requires, well if you only have a 500 square foot build out or even a thousand square foot build out in only one oven, you don't have to buy all the mixers, nor do you have to have all the storage for all your raw ingredients because I'm shipping you a finished product. Now you no longer have to have all of the same amount of capital. So it's less capital, less expertise, and less time required backed up by a really good product. Generally speaking, we get a little bit better reviews than anybody else. I mean a 4.8 star and some of the competitors are 4.6, but it's also more by unique product. Go try to make a three layer cookie at home or in Insomnia Cookies or Crumbl Cookies store by hand and you can't do it. So we corner the market on having a unique product and the barrier of entry to competing with us is you go spend a few million dollars like the idiot that I was before you even have a freaking franchise open. You know what I mean? It was a high risk, but now I think it's paying off because we've allowed our franchisees to sell a more unique product and nobody else has broken into that space yet, probably due to the cost. Stephen Semple: So what's the typical investment that somebody would require to open up one of your franchises? Bennett Maxwell: 250, 275 is average. If you get a good space that's a second gen and your construction cost is low, you can open it up for less than 200.

Bennett Maxwell understood that to run a successful company he needed to know the business and be the least important person in it. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Stephen Semple: Hey, it's Stephen Semple here, and we've given Dave another break. Dave Young has been getting lots of breaks lately. But he's a hard-working guy, so it's good that we can give him a week off. And I'm really excited. I have with me Bennett Maxwell, who's the CEO of Dirty Dough. And I'm going to let him explain what Dirty Dough is. And in fact, I'm even going to let him explain what a CEO is, because we were talking earlier about whatever the heck that is. Bennett Maxwell: You can write it chairman over CEO, because we'll probably get it in the story that I have a CEO, which is why I don't know what the hell a chairman is because I'm like, it's the title you get when you have a CEO and they're like, get out of my way. Here's a title. Stephen Semple: Even better. Even better. Right out of the gate, I made a mistake. But it's not about the titles, it's about what you've built. And it's pretty cool what you guys have built and how you found yourself in the food business. Because one of the things that is remarkable about so many of the stories that I've come across for the Empire Builders Podcast is how many of the businesses have been started by people who are not from the industry. And you're the same. You're not from the food business. So tell us a little bit about the beginning, and then how you ended up stumbling into Dirty Dough. Bennett Maxwell: Yes. The beginning of me or the beginning of Dirty Dough? Stephen Semple: Beginning of you. To me, that was really interesting. Bennett Maxwell: Okay. Beginning of me. Raised in Utah, one of nine kids, to a single mom. And there was seven boys. So me and my brothers were always hustling to make some money, selling everything from lawn aeration door to door, to discount cards for the schools, to shaved dice. My first real job, I would say, was Cutco, which is all sales as well. Learned a ton of good referrals or referral based sales from that. I served a two-year Mormon mission in Tijuana, Mexico. Stephen Semple: Because Cutco, they do door to door knives, right? Bennett Maxwell: Not door to door, or at least not how I was trained. It's sit down with your close friends and family, tell them that you make $15 an hour presentation or commission, whichever one's higher. But they don't need to buy anything. And just go get practice. And then at the end of the presentation, you say, "Okay, Stephen, whether you bought or not, who are 10 people that would be willing to listen to our presentation?" And you're like, "Oh, yeah, I could think of them." Like, "No, I need you to think of them right now. And now I need you to call them." So that was a really good practice of ask for referrals, and unapologetically ask for referrals. Really good. And I think that's led to a lot of success with Dirty Dough, which we might get into. But a two-year Mormon mission. And then I did a lot of door to door sales, pest control, satellite, direct TV led me to do solar. Started a solar company, and then that kind of led me into the Dirty Dough side, which, going from solar to cookies is a little bit of a stretch. Stephen Semple: Now, if I remember correctly, when we were talking, you had built the solar business up to a stage where you were able to sell that business and exit out of that business.

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. In today's episode, we cover:What made us decide to become franchise owners How we decided on what franchise to invest inWhat it was like to scale so quicklyThe challenges we faced opening the storesThe challenges we saw with corporateWhen we first realized that the business wasn't workingWhat the process looked like when selling the stores The lessons we've learned from this journey Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that's taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise partners, Bennett dives deep into what makes Dirty Dough a standout in the dessert industry. We also talk about the importance of a work/life balance and how to work for "what matters most." Remember, "Life is sweet!" 

Tune in to the latest episode of Retail Intel with host Brian Sheehan, our Director of National Accounts, and special guest Bennett Maxwell, Chairman of Dirty Dough. Discover how Dirty Dough is shaking up the cookie game with their super-stuffed cookie bombs! From unique processes to the sweet secrets behind their growth, you don't want to miss this episode!

Send us a textBennett Maxwell's entrepreneurial journey is nothing short of inspiring, as he transitions from a bustling Mormon upbringing in Utah to groundbreaking ventures in Mexico. Discover the secrets behind his early sales experiences, from candy bars to lawn aeration, and how these formative years in a supportive community provided the foundation for his success. Bennett's insights into emotional selling and the impact of a purpose-driven business model will transform how you view consumer engagement and philanthropy's role in entrepreneurship.Join us as Bennett unravels the art of prioritizing learning over immediate financial gain, a philosophy that has fueled his diverse career. From mastering essential communication skills to navigating the solar industry, Bennett's journey underscores the importance of skill development over monetary rewards. This mindset not only paved the way for ventures like launching a solar company and acquiring Dirty Dough but also fostered personal growth and long-term success by opening doors previously unseen.Finally, we explore the transformative power of collaboration and community feedback in building a successful business structure. Bennett shares his evolution from door-to-door sales to strategic entrepreneurship, highlighting the significance of delegation and recognizing one's value per hour. His venture into the gourmet cookie business, sparked by collaboration, showcases the importance of open conversations. Plus, Bennett opens up about the joy of being present and embracing emotional goals, sharing personal stories and insights from his podcast, "Deeper Than Dough, More Than Money." Whether you're an aspiring entrepreneur or a seasoned business owner, Bennett's story offers invaluable lessons in growth, purpose, and finding contentment in the simple moments.To Reach Bennett: Link will be in the blog: https://edwards.consulting/blog To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

In this episode, we interview Bennett Maxwell, the visionary founder of Dirty Dough, a cookie franchise that has expanded from one location to over eighty in just three years. Bennett's journey is a masterclass in strategic decision-making and creativity. He shares how he compensated for his lack of experience in food and franchising by surrounding himself with industry veterans and advisors, and how he used an innovative creative strategy to drive business growth.Bennett explains the inspiration behind this innovative strategy and Dirty Dough's unique brand identity - the idea that their cookies may look messy but taste amazing, symbolizing how life is imperfect but still rewarding - and how this concept resonated with customers, significantly increasing market share. He reveals how this concept also inspired their bold response to a now-settled lawsuit from a major competitor, which became a pivotal PR moment that catapulted brand growth.Tune in to this entertaining episode as Bennett shares valuable insights on growing, scaling, and selling a business. You'll also gain tips on recruitment, marketing, mentorship, and management that are crucial for any entrepreneur In this episode of the Harvest Growth Podcast, we cover:●      How to grow a business rapidly without prior experience and expertise.●      The importance of surrounding yourself with industry experts and mentors.●      Why resilience and adaptability are key to long-term success.●      How to turn business challenges into positive PR opportunities.●      The role of a strong creative strategy in scaling your business.●      And so much more! If you love delicious cookies, please visit www.dirtydoughcookies.com to learn more about their mouthwatering offers.Interested in franchising? Contact Bennett Maxwell at www.bennettmaxwell.com to learn more about this lucrative business model, and how to win at it - whether as the brand owner or the franchisee.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Episode 65.  In this Lifetime at Work podcast episode, Greg Martin interviews Bennett Maxwell, the founder and chairman of Dirty Dough, a booming gourmet cookie franchise. Bennett recounts his transformative journey from being a Mormon missionary in Mexico to excelling in door-to-door solar energy sales, eventually leading to the creation and rapid expansion of Dirty Dough. Listeners will gain insights into Bennett's philosophies on living well, financial success, brand creation, and the profound impact of effective sales techniques. The discussion delves into the challenges and triumphs of building a scalable business in the food industry, raising substantial capital, and working with seasoned industry leaders. It highlights Bennett's strategic approaches to franchising, the importance of organizational structure, and the emotional and financial ramifications of success. The episode also provides practical advice on connecting with advisors and emphasizes the pursuit of joy and fulfillment in business and life, over merely chasing financial goals. 00:00 Introduction to the Podcast and Guest 00:54 Bennett Maxwell's Early Life and Career Beginnings 01:27 The Journey into Door-to-Door Sales 03:26 Transition to the Solar Business 07:38 Investing in Dirty Dough 10:59 Challenges and Innovations in the Cookie Business 12:36 Franchising and Business Growth 16:50 Marketing Strategies and Owner Involvement 18:25 Doubts and Financial Challenges 21:44 Raising Capital and Leadership Changes 23:08 Equity Deal and Acquisition 25:12 Reflections on Money and Success 26:57 The Illusion of Financial Goals 32:58 Building a National Brand 42:14 The Importance of Advisors 46:32 Final Thoughts and Contact Information

In this episode of How To Ride A Roller Coaster, David sits down with Bennett Maxwell, the visionary founder of Dirty Dough cookies. Bennett takes us on a journey from his early days of selling candy bars in school to discovering a lucrative niche in the gourmet cookie market. Join us as he shares his entrepreneurial insights, the challenges he faced along the way, and the sweet success that followed. Whether you're an aspiring entrepreneur or a cookie lover, this episode is sure to inspire! Show links: Bennett on LinkedIn Dirty Dough Bennettmaxwell.com _________________________________________________ ⇩ START YOUR OWN PODCAST ⇩ Learn how to podcast like a pro! Learn both the basics and advanced systems to set you up for future success. Get started today: http://tinyurl.com/jjjkryr2 _________________________________________________ WATCH ON YOUTUBE. BE SURE TO SUBSCRIBE, LIKE AND LEAVE A COMMENT YOUTUBE: https://www.youtube.com/channel/UCvgM8abmf_UcPYuWxJ4EpbA _________________________________________________ ⇩ SOCIAL MEDIA ⇩ INSTAGRAM: https://www.instagram.com/realdavidezell/ FACEBOOK: https://www.facebook.com/david.ezell.9659/ LINKEDIN: https://www.linkedin.com/in/davidezell/ MORE ABOUT DAVID & TO BE A GUEST ON THE SHOW: https://realdavidezell.com/ #Entrepreneurship #BusinessTips #StartupLife #EntrepreneurLife #SmallBusiness #BusinessStrategy #EntrepreneurMindset #StartupTips #BusinessOwner #SuccessMindset

Watch Bennett Maxwell, Founder & Chairman of Dirty Dough, Produced World's First 3-layer Cookie, 450 Franchises sold, Member of Forbes Business Council, Real estate investor, as he's interviewed by David Cogan, Founder of Eliances, at Eliances Heroes Show. dirtydoughcookies.com

In this exciting episode of the Passive Wealth Show, host Jiminy sits down with Bennett Maxwell, the innovative founder of Dirty Dough Cookies. Bennett shares his remarkable journey from humble beginnings to creating a franchise sensation known for its unique stuffed cookies. With a focus on quality and creativity, Dirty Dough has quickly expanded to over 70 locations in just a year, proving that a passion for baking can lead to phenomenal success. Bennett reflects on his early entrepreneurial endeavors, from selling candy bars as a kid to running lemonade stands and knocking on doors for various sales. He emphasizes the importance of determination and the skills he honed along the way. After successfully exiting a solar company, he made the leap into the world of cookies, investing in Dirty Dough and envisioning its potential for franchising. During the conversation, Bennett dives deep into the mission behind Dirty Dough—promoting mental health awareness and community support. He believes that a business should have a purpose beyond profit, and he aims to empower others through entrepreneurship by lowering the barriers to entry. Listeners will gain valuable insights as Bennett discusses the challenges and triumphs of rapid growth, including the pivotal moment when he brought on experienced advisors and a former CEO of Jimmy John's to guide his vision. He candidly shares his experiences with impostor syndrome, the importance of delegation, and how he manages to maintain a work-life balance, ensuring that family always comes first. Bennett's philosophy centers around the idea that success is not just about financial milestones but also about joy and fulfillment in life. He encourages aspiring entrepreneurs to focus on what truly matters and to build businesses that align with their core values. Join us for an inspiring and informative episode packed with entrepreneurial wisdom, the secrets to building a successful franchise, and a delicious look at what makes Dirty Dough Cookies a standout brand. Don't miss this opportunity to learn from Bennett Maxwell's journey and gain insights that can help shape your own path to passive wealth!Passive Wealth Show: Bennett Maxwell's Journey to Entrepreneurial Success

Episode #397: In this insightful episode of the Let's Go Win Podcast, JM Ryerson sits down with Bennett Maxwell, the innovative CEO behind the rapidly growing cookie franchise, Dirty Dough. Bennett shares his incredible journey from selling candy bars as a child to scaling a successful business that's not just about delicious cookies but also about making a meaningful impact on mental health and well-being.Bennett dives deep into the challenges and triumphs of building Dirty Dough, including how the company went from 7 to 70 stores in just one year. He also opens up about his personal journey of health transformation, the importance of mental health in business, and how maintaining a strong company culture has been key to Dirty Dough's success. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply interested in the intersection of mental health and business, this episode is packed with valuable insights and inspiration.Tune in to learn how Bennett turned challenges into opportunities and discover the unique approach that sets Dirty Dough apart in the competitive cookie industry.Contact Bennett:Website: www.bennettmaxwell.comFacebook: www.facebook.com/bennett.maxwell.3Instagram: www.instagram.com/bennettmaxwell35LinkedIn: www.linkedin.com/in/bennett-maxwell-703717126Time stamps:00:09 Introduction and Background09:20 Mental Health and Business Philosophy17:38 Business Growth and Challenges26:35 Entrepreneurial Journey35:48 Advice and Closing Thoughts

In this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice and offering guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Bennett Maxwell. Learn more about Dirty Dough here: Dirty Dough's Website FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.  

We have a great show.  We are meeting with Bennett Maxwell, the Chairman of Dirty Dough. Dirty Dough uses centralized production with special machines to produce the world's first 3-layer cookie. This technology also allows a franchise to open up at half the cost of the competition and half the labor while lowering ongoing costs. Other issues of waste, quality control, supply chain, etc., are handled on the corporate level, resulting in the simplest food franchise concept. Dirty Dough is growing rapidly and expanding across the country. Dirty Dough is a food franchise that specializes in unique and fun-to-eat cookies. Recipes are trademarked, meaning customers won't find these flavors anywhere else. Dirty Dough stores are uniquely set up to be profitable in both large and small markets. With extremely low labor costs and high profit margins, their locations don't need to sell as many cookies as our competitors to make the same profits. And selling these uniquely addicting cookies isn't hard to do.

Bennett Maxwell shares growing up in Utah with a single mom, starting businesses from a young age. He discusses founding the cookie franchise Dirty Dough, its rapid growth through franchising, and overcoming a lawsuit from competitor Crumble. Maxwell also talks weight loss journey and prioritizing health, family over money and business. He emphasizes enjoying life's process over just goals.

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow. To learn more about Bennett Maxwell and Dirty Dough: https://www.instagram.com/dirty_dough/ https://www.instagram.com/bennettmaxwell35/ https://www.linkedin.com/in/bennett-maxwell-703717126/ https://www.linkedin.com/company/dirtydough/ https://www.dirtydough.com Sponsored by: Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/520 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow.Sponsored by Rosetta Stone. Get a Lifetime Subscription for 50% off at rosettastone.com/today!To learn more about Bennett Maxwell and Dirty Dough:https://www.instagram.com/dirty_dough/https://www.instagram.com/bennettmaxwell35/https://www.linkedin.com/in/bennett-maxwell-703717126/https://www.linkedin.com/company/dirtydough/https://www.dirtydough.comSponsored by:Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes:https://karagoldin.com/podcast/520

Ever wonder how entrepreneurs balance high-growth businesses with personal fulfillment? In this episode, Erik Cabral sits down with Bennett Maxwell, founder of the Dirty Dough cookie franchise. Originally an investor, Bennett took over operations and has grown the business to over 70 locations across multiple states. But rapid expansion came with growing pains.  Bennett shares valuable lessons learned from legal battles, prioritizing infrastructure over outsourcing, and the importance of slowing growth to properly vet systems. You'll also hear how Bennett prioritizes family above all else, even missing an important business meeting to attend his daughter's kindergarten graduation.  Here are some power takeaways from today's conversation: Growing a food franchise at lightning speed Lessons learned from legal battles and competition Prioritizing family over work Episode Highlights: [04:20] Slowing Growth for LongevityMassively expanding the franchise too quickly led to issues retrofitting new systems. Bennett wishes he started with a co-packer instead of infrastructure to avoid risks. He now focuses on sustainable growth to continually improve franchisee success. [13:03] Lessons from Legal Battles in the Cookie Wars Bennett shares valuable lessons from the legal battles with a competitor, emphasizing the importance of thoroughly vetting branding elements and seeking legal counsel early on. He wishes he had hired a trademark attorney to properly evaluate all aspects of the Dirty Dough name and packaging design to avoid issues down the road, showing other entrepreneurs the importance of protecting their intellectual property from the start. [20:02] Daughter's Graduation Wins OutMissing his daughter's kindergarten graduation for a meeting wasn't an option. Bennett prioritizes family, setting boundaries to avoid workaholism despite business pressures. His mission is to find joy through challenging times. [24:59] Embracing Failure to Find SuccessBennett shares how dropping out of premed school to pursue door-to-door sales taught him invaluable business lessons through perceived "failures." Although everyone told him it was a mistake, he saw opportunities to learn from each rejection. Resources Mentioned: Dirty Dough 18 Summers Entrepreneurs Circle podcast is an On Air Brands production. On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com  Learn more at: www.onairbrands.com Find and follow Erik at: www.erikcabral.co Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/erikecabral/message Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/support

Join us in Season 6, Episode 3 of the Williston Works podcast as we dive into the sweet success of Dirty Dough! From the challenges of bringing a gourmet cookie franchise to the heart of Williston to the sweet victory of being a top-performing store, James and Summer Wilda share their entrepreneurial journey! Watch the podcast now!

Craveworthy Brands is buying a dessert concept. In-N-Out Burger is making an unusual move. And Subway's new snack line has some interesting partners.

Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE   To get into the world of cookies, Erik chats with the Founder and the Chief Executive Officer of Dirty Dough Cookies, the brand that believes that life is better with cookies. Join Erik, Bennett Maxwell, and Jill Summerhays as they discuss what makes cookies a good product, what makes Dirty Dough unique, what you should look for in a brand, and why the mobile business model brings in higher revenue than your regular brick-and-mortar business.    Bennett Maxwell is an experienced salesperson who has used this skill since selling candy bars in elementary school. Sharing his sales and business expertise, he is now a Forbes Business Council member and Apex Executives member.    Bennett is lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. From a business perspective, Bennett is one tough cookie.   Jill Summerhays is the Chief Executive Officer at Dirty Dough Cookies. She manages the day-to-day operations so Bennett can focus on his long-term vision for the business.    Ready to follow the scent and what your taste buds tell you? Tune in to today's episode of Franchise Secrets!   “We're going to be different, and all our franchisees are always going to have a competitive advantage because corporate invested upfront into a system and a model to allow us to rapidly expand and benefit from the economy of scale.” - Bennett Maxwell   “The amount of revenue you can do in a mobile trailer at one good event is significantly more than what you will probably do in multiple days at a brick and mortar.” - Jill Summerhays   In This Episode: - How Jill got involved in franchising  - Why Bennett decided to have Jill join the company - The importance of recognizing what your superpowers are as a business owner - What makes Dirty Dough suited for mobile operations? - Bennett's perspective on the mobile operations model - What are franchisees saying and loving about the mobile operations model? - Jill and Bennett's advice to franchisors who want to build great relationships with their franchisees - Are cookies just a fad, or are they here to stay? - Who are the competitors of Dirty Dough Cookies? - Things to look for before buying a franchise And more!   Resources: 

There is a wrong way to become a millionaire. My guest today, Keaton Hoskins, accomplished this goal by the time he was 30, but admits to focusing on the wrong things for nearly a decade of his life, and it cost him greatly. As a father of 4 (plus one on the way), Keaton shares about the importance of presence and how he looks at success differently as a parent.In this episode, Keaton transparently shares about:What success really meansHow to build incredible financial success for your familyThe key mindset to achieving success>>MEET KEATONCONNECT KEATONRESOURCES YOU'LL LOVELET'S CONNECT

In this deep-dive conversation on Fast Casual Nation, I speak with Bennett Maxwell, the visionary founder of Dirty Dough Cookies, and discuss his groundbreaking strategies that are transforming the franchising world.A Sweet Journey from Solar to CookiesFirst off, who is Bennett Maxwell? He's a multifaceted entrepreneur, not your average cookie-cutter businessman. Starting from real estate in Utah to co-founding a renewable energy firm, Switch to Solar, Maxwell's journey has been as diverse as it gets. But the real twist came when he dipped his hands into the cookie jar, founding Dirty Dough Cookies in Tempe, Arizona.Rapid Expansion: Dirty Dough's Delicious GrowthDirty Dough isn't just another cookie retailer. This summer and fall, they've been on a cookie conquest, opening dozens of locations nationwide. Their growth trajectory is nothing short of impressive. Imagine, over 40 locations and counting! And guess what? There's more in the oven, with new markets and exciting developments on the horizon.The Utah Cookie Wars: A Sweet VictoryYou might have heard about the Utah Cookie Wars. As a startup, Dirty Dough found itself in a legal spat with Crumbl Cookies, but they turned this challenge into a triumph. How? By leveraging the situation into a growth opportunity. With the hashtag #UtahCookieWars and witty billboard ads, Dirty Dough transformed a potential setback into a pipeline for loyalty, communication, and brand exposure.From Negatives to Positives: Mastering Social Media and MarketingBennett's strategy during the Cookie Wars was ingenious. He used humor and smart marketing to flip the script, creating a buzz on social media that propelled Dirty Dough into the spotlight. This approach not only garnered public support but also cemented Dirty Dough's position as a bold, innovative player in the fast-casual space.More Than Just Cookies: Paving the Way for Mental WellnessBut Bennett's vision extends beyond cookies. With the Cookie Wars behind them, Dirty Dough is focusing on impactful initiatives like mobile franchise opportunities and community mental health programs. They've even founded a nonprofit to bolster their commitment to mental wellness in the communities they serve.The Mobile Franchise RevolutionLet's talk about their mobile franchise initiative. It's about making entrepreneurship accessible, offering a lower-cost, high-margin alternative to traditional brick-and-mortar setups. This approach aligns perfectly with their mission – empowering individuals and lowering the barrier to business ownership.A Recipe for SuccessSo, what can we learn from Bennett Maxwell and Dirty Dough? It's simple: Innovation is key. Whether it's handling legal challenges with a pinch of humor and a lot of smart marketing, or expanding the franchise model to include mobile operations, Dirty Dough is setting a new standard in the industry.Looking Ahead: The Future of Dirty DoughWhat's next for Dirty Dough? They're not just resting on their laurels. With plans to introduce new products and deepen their community impact, the future looks deliciously promising.Why This Matters to UsAs industry insiders, we know that staying ahead of the curve is crucial. Dirty Dough's journey is a masterclass in innovation, resilience, and social responsibility. It's not just about serving cookies; it's about serving the community and making a difference.So, let's take a leaf out of Bennett Maxwell's book. Let's innovate, inspire, and impact. And maybe, just maybe, find our own version of a cookie revolution.Wanna know more about Dirty Dough and their journey? Head over to dirtydoughcookies.com and get a taste of innovation and success. Let's bake a difference, one cookie at a time!Catch you next time, as we continue to explore the exciting world of fast-casual dining and the innovators who are baking up a storm.

What does it take to succeed in multiple business ventures? How do you become massively successful in all areas of your life?   Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community  HERE.   Let's find out from Keaton Hoskins. You may recognize him as ‘The Muscle' from the hit TV show Diesel Brothers. But who is the man behind The Muscle?   Keaton lost his dad at age 21, which flipped a switch that led him to launch 35 successful businesses, including a cookie company, a dental office, a plastic surgery, an apparel company, a sports supplements store, a marketing agency, and sports training facilities.   His unstoppable mental mindset has outsold every event he has ever run. His events attract legendary speakers. His biggest pride and joy is his Limitless Society club, which has grown to over a thousand members in less than a year and produced eight millionaires (one worth $35 million).   Keaton's success story isn't just limited to financial prosperity. He has incorporated his principles of success into every aspect of his life, finding true happiness and fulfillment by being a great father, husband, friend, and citizen of society. His understanding of human nature and infectious energy makes him one of the most sought-after speakers and mentors today.   Join Erik and Keaton as they talk about becoming limitless and building your dreams as an entrepreneur. They also discuss the importance of influence and networking. So tune in and take advantage of the insights in today's episode of Franchise Secrets! “I truly believe that everybody's limitless, and the only limit that we put on ourselves are the ones in our mind, and they're not real.” - Keaton Hoskins   In This Episode: - Who is Keaton Hoskins, and what is his story? - The importance of building your brand and influence to grow your business - Does the “giveaway model” still work today? What's the best way to spread the word about it? - How did Keaton get involved with Dirty Dough? - Why Keaton believes that having the least number of people is the best way to run a business  - Where does Keaton invest his money? Does he invest passively? - What does Keaton think about hard money?  - How does Keaton manage his multiple businesses? Where does he spend the majority of his time? - What does Keaton do for fun? - What is it like being a part of amazing circles and spending time with people who play the game at a high level? - How do you intentionally give value, and what result does it bring? - What is it like to attend an event hosted by Keaton? - How does Keaton keep his A-level game? - Keaton shares his best advice for anyone wanting to build a successful business And more!   Resources:  - Consult with Erik: https://form.jotform.com/222685728939070  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   - Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/  - Dirty Dough Franchising - https://dirtydoughcookies.com/franchising/ - The Money Mondays Podcast by Dan Fleyshman - https://podcasts.apple.com/us/podcast/the-money-mondays/id1664983297   Connect with Keaton Hoskins:

Bennett Maxwell, a skilled sales professional, has grown from selling candy bars in elementary school to leading a thriving cookie-selling franchise, Dirty Dough.He champions inclusivity, authenticity, and self-acceptance, fostering a supportive environment in both personal and professional spheres. Bennett's dedication to breaking barriers in business and promoting mental health awareness has earned him recognition as a formidable force in the industry. https://bennettmaxwell.com/ Book Me To Speak⁠⁠ Check me out on Insta: @bulliesbe.gone --- Support this podcast: https://podcasters.spotify.com/pod/show/bullies-be-gone/support

Become a TWiM Patron in order to get early-release episodes and bonus content.    This Week's Hosts: Tiffany Hales & Sara Jorgensen Links: Mormon Church Sues Cody Over Planning And Zoning Board's Denial Of Temple Plan Crumbl dismisses lawsuit against Crave; Dirty Dough suit still open Senior Latter-day Saint missionary dies in car crash in Vanuatu Don Aslett reflects on a long and storied career as Pocatello's ‘professional cleaner' Lori Daybell asks judge to prohibit Tammy Daybell's aunt from speaking at sentencing Idaho jury hits Bundy, defendants with tens of millions in damages in St. Luke's lawsuit When Ryan Hamilton was hit by a bus, he wanted it to be a tragedy. But really, it's a comedy Latter-day Saint returned missionary is ready to play pro basketball in Germany, become a father Watch: An RM's plan for disaster leads to national championship Sheri Dew: A tribute to Sister Patricia T. Holland, a woman for the ages Angel Studios has found a box office hit in ‘Sound of Freedom' Latter-day Saints gather to remember the inspiring life of Sister Patricia Holland

Bennett Maxwell is the founder of cookie franchise Dirty Dough (@dirty_dough) and host of the Deeper than Dough podcast. He embarked on a transformative journey of self-discovery and personal growth that has shaped both his life and his business.  Listen to this interview to learn about creating a company mission statement, finding balance in content creation, and podcasting with a purpose.  Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc

An experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy bars in elementary school. Sharing his sales and business expertise, Bennett is a member of the Forbes Business Council and Apex Executives. He's also traded in his elementary school candy bar business for something slightly bigger — Bennett is currently lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. You might even say that from a business perspective, Bennett is one tough cookie.Start Up Ignition: https://startupignition.com/ Own your own franchise of Dirty Cookies by clicking here: www.Bennettmaxwell.com Connect with Bennett Maxwell:Website: www.Bennettmaxwell.com | https://dirtydoughcookies.com/ Facebook: https://www.facebook.com/bennett.maxwell.3 Instagram: @bennettmaxwell35 LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Bennett Maxwell joins Kaden on the podcast. Bennett Maxwell is a visionary entrepreneur and one of the brilliant minds behind Dirty Dough. With a burning passion for making a significant impact on people's lives, his primary focus lies in improving mental health and well-being. As a seasoned sales expert with years of experience, Bennett has mastered the sales game, consistently exceeding expectations and driving impressive results for his business. When it comes to competition, he transforms into a relentless powerhouse, fearlessly taking on obstacles and emerging victorious. Bennett's determination and strategic prowess have propelled Dirty Dough to new heights, captivating customers with their delectable treats while also fostering a positive environment for mental health awareness. Tune in every Thursday morning for new episodes with new guests! Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/psychology-of-success/id1449370891 Listen on Spotify: https://open.spotify.com/show/0G5tyQramSrEVZRtgDCAk0?si=Z6RQ-M2FTfiT5mrFeaE91A Follow us on Instagram: https://www.instagram.com/psychologyofsuccesspod/ Follow on TikTok: https://www.tiktok.com/@psychologyofsuccess.pod?_t=8afxIdGod8I&_r=1

Bennett Maxwell is a skilled sales professional and has grown from selling candy bars in elementary school to leading a thriving cookie-selling franchise, Dirty Dough. He champions inclusivity, authenticity, and self-acceptance, fostering a supportive environment in both personal and professional spheres. Bennett's dedication to breaking barriers in business and promoting mental health awareness has earned him recognition as a formidable force in the industry. From his early entrepreneurial days to his current success, Bennett proves that he is one tough cookie from a business perspective. ________________ Learn more about what Roger does here: https://linktr.ee/rogercomstock Follow Roger on Instagram or TikTok at: roger.comstock

Guest Bio:Bennett Maxwell is the founder of Dirty Dough, a cookie company based out of Utah. Dirty Dough is involved in the infamous "cookie wars" that is going on. Bennett has geared the messaging of his cookie company to revolve around mental health awareness and plans to open 1000 wellness centers in conjunction with 1000 Dirty Dough stores over the next several years.

Dalton Jensen, the head of sales at Dirty dough and founder of the The thinking project. He talks about his upbringing and what it taught him about life and business.  He dives deep into the WHY behind his success.  Here more about his story and what got him out of car sales and into his dream life. The Thinking Project  Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

Today is Wednesday, October 26 and we're looking at Crumbl vs. Dirty Dough.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maxwell Bennett is an entrepreneur and investor that likes to move fast and grow with other like-minded leaders. Right now, Maxwell is 100% focused on Dirty Dough, a boutique cookie franchise that has centralized production with special machines to produce the world's first 3 layer cookie. In this conversation, you'll hear Omar and Maxwell talk aboutWhy Sales is Fundamental to SuccessDirty Dough - FranchisingCombining the Business Model between Crumbl and Mrs. FieldsThe Entrepreneurial MythShould a CEO do a $15/hr job? The Origins of Dirty DoughDirty Dough vs Crumbl Cookie LawsuitModel & Economics over Passion for ProductCookies and Mental healthJoy & Fulfillment in BusinessWhy Mission Statements are Vitaland much more! Join the What if it Did Work Movement on Facebook!

From selling cookie dough for his school's wrestling team, to a door-to-door salesman, to the owner of Dirty Dough (a fast-growing Utah cookie company) Bennett Maxwell is an entrepreneur who understands how to be successful. In this week's episode of Real Business Owners, Trevor and Kale invite Bennett on to learn how he got to be the CEO of a fast growing cookie enterprise. From his start as a door-to-door salesman to when he first started the Dirty Dough company, Bennett covers the trials and tribulations he underwent and the lessons he learned while turning his cookie company into a successful franchise. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your business? Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com. Interested in fixing your credit? Visit SixtyDayCreditRepair.com.