Podcasts about dirty dough

Episode Summary for The Advisory Board PodcastIn this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a masterclass in turning legal pressure into brand power.Bennett shares his journey from door-to-door sales and a successful solar exit to buying a single cookie shop and scaling it to over 75 units sold in under two years. Along the way, Dirty Dough found itself at the center of a public legal battle with Crumbl — and instead of backing down, Bennett chose transparency, bold marketing, and an unwavering focus on joy and fulfillment to lead the brand through.This episode dives into the mindset and strategy that fueled Dirty Dough's momentum, including:How he reframed a lawsuit into a national PR opportunity (and controlled the narrative).The billboard campaign and viral video strategy that turned heads — and turned the tide.Why “joy and fulfillment” is at the center of every business decision he makes.How transparency with franchisees builds trust, loyalty, and long-term alignment.What it takes to scale fast while staying true to your values — and when to ignore advice that doesn't serve your mission.The emotional toll of entrepreneurship — and how Bennett's personal growth fueled professional clarity.Bennett also opens up about his leadership style, how Dirty Dough's scrappy playbook was built with national scale in mind from day one, and why being radically honest — with your team, your customers, and yourself — is the ultimate competitive advantage.Special thanks to our episode sponsor, ClientTether, for supporting this inspiring conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Building Success with Authenticity: Bennett Maxwell's Journey with Dirty DoughWelcome to Your Partner in Success Radio! Today, we're joined by Bennett Maxwell, founder and chairman of Dirty Dough, a cookie franchise with a unique twist. Bennett's journey started in solar energy before he took the reins of Dirty Dough, building it into a fast-growing brand known for its stuffed, layered cookies and the tagline, 'It's what's on the inside that matters.' Beyond cookies, Bennett is passionate about mental health advocacy and personal growth, which he promotes through his work and his podcast, Deeper Than Dough. Join us as we talk with Bennett about his entrepreneurial journey, the values behind his business, and his insights on creating success.Connect with Bennett Maxwell: Website | LinkedIn | Instagram | Podcast  We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Surviving a lawsuit, scaling a franchise, and losing 125 pounds all pointed Bennett Maxwell toward one surprising realization: his nervous system had more influence than he ever imagined.   Bennett joins Alex Raymond to talk through the chaos and clarity that came with building Dirty Dough. When Crumble, a billion-dollar competitor, sued him over sprinkles and box shapes, he could have folded. Instead, he went bold. His response—cheeky billboards and viral content—caught fire and helped fuel the sale of 450 franchises in just two years.   But what happens after the adrenaline fades? What if growth brings a whole new kind of pressure? Bennett shares how success forced him to confront his health, his identity, and his relationship to stress. He talks about selling his first company, hitting his financial goal, and realizing he still felt miserable. That moment led to a full-body reset from gastric sleeve surgery to daily meditation to red-light therapy and vagus nerve stimulation. He even carved out half his workweek to focus on his mental and physical state.   This episode raises a bigger question: can you really lead well if your nervous system is fried? Bennett's story is a reminder that personal growth and business growth aren't separate, and that sometimes the most strategic move is stepping back.   Episode Breakdown: 00:00 Introduction  01:37 Mental Resilience and the Power of Detachment 03:37 Franchising Dirty Dough 05:52 The Cookie Wars with Crumble 08:06 Handling Stress During the Lawsuit 10:32 Decision-Making and Personal Mission Statement 14:52 Raising Capital During the Lawsuit 17:07 Importance of Surrounding Yourself with the Right People 21:06 Consciousness and Physical Health 23:34 Focusing on the Nervous System 28:19 Using Tools to Optimize Mental Health 30:10 Importance of Regulating the Body 32:24 Experience with Ketamine and Psychedelics   Links Connect with Bennett Maxwell: LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ Website: https://bennettmaxwell.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

Bennett is a salesman through and through. He developed his skills going door to door, talking with people, and building his way to his current position at the cookie company Dirty Dough.

Join us for an inspiring conversation with Mike Reed, the former financial planner who has turned his community-focused vision into reality as the owner of Dirty Dough Cookies in Fort Wayne. Mike's journey is anything but ordinary, as he shares how he left behind the world of finance to create a local bakery that champions authenticity over perfection, capturing the essence of what it means to find joy in life's messiness. Discover how Mike's store has become a cherished part of the Fort Wayne community, thanks to heartwarming initiatives like "Thank You for Being You," where cookies are gifted freely to lift spirits and spread goodwill. This episode is packed with insights on the transformative power of creativity and risk-taking, both in personal endeavors and community engagement. Learn how Dirty Dough has forged powerful partnerships with organizations like Breastie Box and the Vera Bradley Foundation, using delicious cookies as a vehicle for meaningful change and support. From surpassing ambitious distribution goals to collaborating with the Ronald McDonald House and local schools, Mike's story serves as a testament to the impact of bold ideas and genuine community service. Tune in to be inspired by a business model that not only stands out but also encourages others to contribute to local causes with passion and purpose.

How do you create a thriving franchise while staying true to personal values and innovation? In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies. From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It's the inside that counts,” reflects both his product and personal philosophy. Bennett discusses: Simplifying operations by centralizing cookie production to create an easy-to-run franchise model The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business The value of an advisory board in building a solid foundation for Dirty Dough's growth Prioritizing mental health and spreading positive messages through packaging and branding The impact of a clear mission statement and core values in attracting like-minded franchisees and customers And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Bennett Maxwell:  Website: Bennett Maxwell  Facebook: Bennett Maxwell  Linkedin: Bennett Maxwell  Instagram: Bennett Maxwell  Youtube: @deeperthandough2123 About our Guest: Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape. He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media. Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life.  Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.  

Bennett Maxwell continues by explaining how, when you are starting out, it is critically important to invest time and win peoples hearts. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [ASAP Commercial Doors Ad] Rick: Told you, Brian. Brian: Told me what? Rick: This is part two of last week's episode. Brian: Oh, yeah. And it was getting good. Rick: If you missed it, go back and listen to part one first. Take it away, fellas. Stephen Semple: It's very compelling. I could put my business hat on and go 500 square feet, one oven timed single employee can do this and if the product's really great, that's quite compelling. But you still got to pound the pavement to find those franchisees and you still got to have a pretty good pitch. So if I'm a potential franchisee, what's the pitch? A Dirty Dough franchise? Bennett Maxwell: I think I would kind of reiterate with just what you just told me as well. So it's hitting on the team first. We have a really experienced team. Now our CEO, Jill, who I mentioned is now our president and our CEO is Gregg Majewski, who was the CEO for Jimmy John's during all of their rapid growth and now he owns another X amount of brands. So okay, here's the team, but that's one thing. The other thing is cost. How much does it cost to open up us versus a competitor? And we're going more towards the how do you lower the barrier of entry to entrepreneurship by allowing new people to become entrepreneurs? Well, what does it take to become a business owner? You need time, money, and expertise. Well, we've taken away the expertise out of it because you don't need to be a baker. All you have to do is learn how to use an oven. Stephen Semple: Right. Bennett Maxwell: The time it takes to run a business is generally correlated pretty closely with the number of employees. Stephen Semple: Yes. Bennett Maxwell: If a competitor requires 50 employees before opening day and we require 15, which one is going to take more time? Stephen Semple: Correct. Bennett Maxwell: And then the money it requires, well if you only have a 500 square foot build out or even a thousand square foot build out in only one oven, you don't have to buy all the mixers, nor do you have to have all the storage for all your raw ingredients because I'm shipping you a finished product. Now you no longer have to have all of the same amount of capital. So it's less capital, less expertise, and less time required backed up by a really good product. Generally speaking, we get a little bit better reviews than anybody else. I mean a 4.8 star and some of the competitors are 4.6, but it's also more by unique product. Go try to make a three layer cookie at home or in Insomnia Cookies or Crumbl Cookies store by hand and you can't do it. So we corner the market on having a unique product and the barrier of entry to competing with us is you go spend a few million dollars like the idiot that I was before you even have a freaking franchise open. You know what I mean? It was a high risk, but now I think it's paying off because we've allowed our franchisees to sell a more unique product and nobody else has broken into that space yet, probably due to the cost. Stephen Semple: So what's the typical investment that somebody would require to open up one of your franchises? Bennett Maxwell: 250, 275 is average. If you get a good space that's a second gen and your construction cost is low, you can open it up for less than 200.

Bennett Maxwell understood that to run a successful company he needed to know the business and be the least important person in it. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us. But we're highlighting ads we've written and produced for our clients. So here's one of those. [Waukee Feet Ad] Stephen Semple: Hey, it's Stephen Semple here, and we've given Dave another break. Dave Young has been getting lots of breaks lately. But he's a hard-working guy, so it's good that we can give him a week off. And I'm really excited. I have with me Bennett Maxwell, who's the CEO of Dirty Dough. And I'm going to let him explain what Dirty Dough is. And in fact, I'm even going to let him explain what a CEO is, because we were talking earlier about whatever the heck that is. Bennett Maxwell: You can write it chairman over CEO, because we'll probably get it in the story that I have a CEO, which is why I don't know what the hell a chairman is because I'm like, it's the title you get when you have a CEO and they're like, get out of my way. Here's a title. Stephen Semple: Even better. Even better. Right out of the gate, I made a mistake. But it's not about the titles, it's about what you've built. And it's pretty cool what you guys have built and how you found yourself in the food business. Because one of the things that is remarkable about so many of the stories that I've come across for the Empire Builders Podcast is how many of the businesses have been started by people who are not from the industry. And you're the same. You're not from the food business. So tell us a little bit about the beginning, and then how you ended up stumbling into Dirty Dough. Bennett Maxwell: Yes. The beginning of me or the beginning of Dirty Dough? Stephen Semple: Beginning of you. To me, that was really interesting. Bennett Maxwell: Okay. Beginning of me. Raised in Utah, one of nine kids, to a single mom. And there was seven boys. So me and my brothers were always hustling to make some money, selling everything from lawn aeration door to door, to discount cards for the schools, to shaved dice. My first real job, I would say, was Cutco, which is all sales as well. Learned a ton of good referrals or referral based sales from that. I served a two-year Mormon mission in Tijuana, Mexico. Stephen Semple: Because Cutco, they do door to door knives, right? Bennett Maxwell: Not door to door, or at least not how I was trained. It's sit down with your close friends and family, tell them that you make $15 an hour presentation or commission, whichever one's higher. But they don't need to buy anything. And just go get practice. And then at the end of the presentation, you say, "Okay, Stephen, whether you bought or not, who are 10 people that would be willing to listen to our presentation?" And you're like, "Oh, yeah, I could think of them." Like, "No, I need you to think of them right now. And now I need you to call them." So that was a really good practice of ask for referrals, and unapologetically ask for referrals. Really good. And I think that's led to a lot of success with Dirty Dough, which we might get into. But a two-year Mormon mission. And then I did a lot of door to door sales, pest control, satellite, direct TV led me to do solar. Started a solar company, and then that kind of led me into the Dirty Dough side, which, going from solar to cookies is a little bit of a stretch. Stephen Semple: Now, if I remember correctly, when we were talking, you had built the solar business up to a stage where you were able to sell that business and exit out of that business.

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. In today's episode, we cover:What made us decide to become franchise owners How we decided on what franchise to invest inWhat it was like to scale so quicklyThe challenges we faced opening the storesThe challenges we saw with corporateWhen we first realized that the business wasn't workingWhat the process looked like when selling the stores The lessons we've learned from this journey Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, Ryan sits down with Bennett Maxwell, the visionary Founder of Dirty Dough, a franchise that's taking the cookie world by storm. Bennett shares the inspiring story behind the brand, offering insights into the challenges and triumphs of building a successful cookie franchise. From product innovation to choosing the right franchise partners, Bennett dives deep into what makes Dirty Dough a standout in the dessert industry. We also talk about the importance of a work/life balance and how to work for "what matters most." Remember, "Life is sweet!" 

Tune in to the latest episode of Retail Intel with host Brian Sheehan, our Director of National Accounts, and special guest Bennett Maxwell, Chairman of Dirty Dough. Discover how Dirty Dough is shaking up the cookie game with their super-stuffed cookie bombs! From unique processes to the sweet secrets behind their growth, you don't want to miss this episode!

Send us a textBennett Maxwell's entrepreneurial journey is nothing short of inspiring, as he transitions from a bustling Mormon upbringing in Utah to groundbreaking ventures in Mexico. Discover the secrets behind his early sales experiences, from candy bars to lawn aeration, and how these formative years in a supportive community provided the foundation for his success. Bennett's insights into emotional selling and the impact of a purpose-driven business model will transform how you view consumer engagement and philanthropy's role in entrepreneurship.Join us as Bennett unravels the art of prioritizing learning over immediate financial gain, a philosophy that has fueled his diverse career. From mastering essential communication skills to navigating the solar industry, Bennett's journey underscores the importance of skill development over monetary rewards. This mindset not only paved the way for ventures like launching a solar company and acquiring Dirty Dough but also fostered personal growth and long-term success by opening doors previously unseen.Finally, we explore the transformative power of collaboration and community feedback in building a successful business structure. Bennett shares his evolution from door-to-door sales to strategic entrepreneurship, highlighting the significance of delegation and recognizing one's value per hour. His venture into the gourmet cookie business, sparked by collaboration, showcases the importance of open conversations. Plus, Bennett opens up about the joy of being present and embracing emotional goals, sharing personal stories and insights from his podcast, "Deeper Than Dough, More Than Money." Whether you're an aspiring entrepreneur or a seasoned business owner, Bennett's story offers invaluable lessons in growth, purpose, and finding contentment in the simple moments.To Reach Bennett: Link will be in the blog: https://edwards.consulting/blog To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

In this episode, we interview Bennett Maxwell, the visionary founder of Dirty Dough, a cookie franchise that has expanded from one location to over eighty in just three years. Bennett's journey is a masterclass in strategic decision-making and creativity. He shares how he compensated for his lack of experience in food and franchising by surrounding himself with industry veterans and advisors, and how he used an innovative creative strategy to drive business growth.Bennett explains the inspiration behind this innovative strategy and Dirty Dough's unique brand identity - the idea that their cookies may look messy but taste amazing, symbolizing how life is imperfect but still rewarding - and how this concept resonated with customers, significantly increasing market share. He reveals how this concept also inspired their bold response to a now-settled lawsuit from a major competitor, which became a pivotal PR moment that catapulted brand growth.Tune in to this entertaining episode as Bennett shares valuable insights on growing, scaling, and selling a business. You'll also gain tips on recruitment, marketing, mentorship, and management that are crucial for any entrepreneur In this episode of the Harvest Growth Podcast, we cover:●      How to grow a business rapidly without prior experience and expertise.●      The importance of surrounding yourself with industry experts and mentors.●      Why resilience and adaptability are key to long-term success.●      How to turn business challenges into positive PR opportunities.●      The role of a strong creative strategy in scaling your business.●      And so much more! If you love delicious cookies, please visit www.dirtydoughcookies.com to learn more about their mouthwatering offers.Interested in franchising? Contact Bennett Maxwell at www.bennettmaxwell.com to learn more about this lucrative business model, and how to win at it - whether as the brand owner or the franchisee.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Episode 65.  In this Lifetime at Work podcast episode, Greg Martin interviews Bennett Maxwell, the founder and chairman of Dirty Dough, a booming gourmet cookie franchise. Bennett recounts his transformative journey from being a Mormon missionary in Mexico to excelling in door-to-door solar energy sales, eventually leading to the creation and rapid expansion of Dirty Dough. Listeners will gain insights into Bennett's philosophies on living well, financial success, brand creation, and the profound impact of effective sales techniques. The discussion delves into the challenges and triumphs of building a scalable business in the food industry, raising substantial capital, and working with seasoned industry leaders. It highlights Bennett's strategic approaches to franchising, the importance of organizational structure, and the emotional and financial ramifications of success. The episode also provides practical advice on connecting with advisors and emphasizes the pursuit of joy and fulfillment in business and life, over merely chasing financial goals. 00:00 Introduction to the Podcast and Guest 00:54 Bennett Maxwell's Early Life and Career Beginnings 01:27 The Journey into Door-to-Door Sales 03:26 Transition to the Solar Business 07:38 Investing in Dirty Dough 10:59 Challenges and Innovations in the Cookie Business 12:36 Franchising and Business Growth 16:50 Marketing Strategies and Owner Involvement 18:25 Doubts and Financial Challenges 21:44 Raising Capital and Leadership Changes 23:08 Equity Deal and Acquisition 25:12 Reflections on Money and Success 26:57 The Illusion of Financial Goals 32:58 Building a National Brand 42:14 The Importance of Advisors 46:32 Final Thoughts and Contact Information

In this episode of How To Ride A Roller Coaster, David sits down with Bennett Maxwell, the visionary founder of Dirty Dough cookies. Bennett takes us on a journey from his early days of selling candy bars in school to discovering a lucrative niche in the gourmet cookie market. Join us as he shares his entrepreneurial insights, the challenges he faced along the way, and the sweet success that followed. Whether you're an aspiring entrepreneur or a cookie lover, this episode is sure to inspire! Show links: Bennett on LinkedIn Dirty Dough Bennettmaxwell.com _________________________________________________ ⇩ START YOUR OWN PODCAST ⇩ Learn how to podcast like a pro! Learn both the basics and advanced systems to set you up for future success. Get started today: http://tinyurl.com/jjjkryr2 _________________________________________________ WATCH ON YOUTUBE. BE SURE TO SUBSCRIBE, LIKE AND LEAVE A COMMENT YOUTUBE: https://www.youtube.com/channel/UCvgM8abmf_UcPYuWxJ4EpbA _________________________________________________ ⇩ SOCIAL MEDIA ⇩ INSTAGRAM: https://www.instagram.com/realdavidezell/ FACEBOOK: https://www.facebook.com/david.ezell.9659/ LINKEDIN: https://www.linkedin.com/in/davidezell/ MORE ABOUT DAVID & TO BE A GUEST ON THE SHOW: https://realdavidezell.com/ #Entrepreneurship #BusinessTips #StartupLife #EntrepreneurLife #SmallBusiness #BusinessStrategy #EntrepreneurMindset #StartupTips #BusinessOwner #SuccessMindset

Watch Bennett Maxwell, Founder & Chairman of Dirty Dough, Produced World's First 3-layer Cookie, 450 Franchises sold, Member of Forbes Business Council, Real estate investor, as he's interviewed by David Cogan, Founder of Eliances, at Eliances Heroes Show. dirtydoughcookies.com

In this exciting episode of the Passive Wealth Show, host Jiminy sits down with Bennett Maxwell, the innovative founder of Dirty Dough Cookies. Bennett shares his remarkable journey from humble beginnings to creating a franchise sensation known for its unique stuffed cookies. With a focus on quality and creativity, Dirty Dough has quickly expanded to over 70 locations in just a year, proving that a passion for baking can lead to phenomenal success. Bennett reflects on his early entrepreneurial endeavors, from selling candy bars as a kid to running lemonade stands and knocking on doors for various sales. He emphasizes the importance of determination and the skills he honed along the way. After successfully exiting a solar company, he made the leap into the world of cookies, investing in Dirty Dough and envisioning its potential for franchising. During the conversation, Bennett dives deep into the mission behind Dirty Dough—promoting mental health awareness and community support. He believes that a business should have a purpose beyond profit, and he aims to empower others through entrepreneurship by lowering the barriers to entry. Listeners will gain valuable insights as Bennett discusses the challenges and triumphs of rapid growth, including the pivotal moment when he brought on experienced advisors and a former CEO of Jimmy John's to guide his vision. He candidly shares his experiences with impostor syndrome, the importance of delegation, and how he manages to maintain a work-life balance, ensuring that family always comes first. Bennett's philosophy centers around the idea that success is not just about financial milestones but also about joy and fulfillment in life. He encourages aspiring entrepreneurs to focus on what truly matters and to build businesses that align with their core values. Join us for an inspiring and informative episode packed with entrepreneurial wisdom, the secrets to building a successful franchise, and a delicious look at what makes Dirty Dough Cookies a standout brand. Don't miss this opportunity to learn from Bennett Maxwell's journey and gain insights that can help shape your own path to passive wealth!Passive Wealth Show: Bennett Maxwell's Journey to Entrepreneurial Success

Episode #397: In this insightful episode of the Let's Go Win Podcast, JM Ryerson sits down with Bennett Maxwell, the innovative CEO behind the rapidly growing cookie franchise, Dirty Dough. Bennett shares his incredible journey from selling candy bars as a child to scaling a successful business that's not just about delicious cookies but also about making a meaningful impact on mental health and well-being.Bennett dives deep into the challenges and triumphs of building Dirty Dough, including how the company went from 7 to 70 stores in just one year. He also opens up about his personal journey of health transformation, the importance of mental health in business, and how maintaining a strong company culture has been key to Dirty Dough's success. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply interested in the intersection of mental health and business, this episode is packed with valuable insights and inspiration.Tune in to learn how Bennett turned challenges into opportunities and discover the unique approach that sets Dirty Dough apart in the competitive cookie industry.Contact Bennett:Website: www.bennettmaxwell.comFacebook: www.facebook.com/bennett.maxwell.3Instagram: www.instagram.com/bennettmaxwell35LinkedIn: www.linkedin.com/in/bennett-maxwell-703717126Time stamps:00:09 Introduction and Background09:20 Mental Health and Business Philosophy17:38 Business Growth and Challenges26:35 Entrepreneurial Journey35:48 Advice and Closing Thoughts

In this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice and offering guidance on navigating the business world effectively. Whether you're a seasoned franchisor, a budding entrepreneur, or simply curious about the franchise industry, this episode is packed with essential information to help you succeed. Tune in as we explore the challenges, opportunities, and best practices in the franchising realm. Don't miss out on this insightful conversation with Bennett Maxwell. Learn more about Dirty Dough here: Dirty Dough's Website FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team. With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success. To learn how we can help, go to lsm.works today.  

We have a great show.  We are meeting with Bennett Maxwell, the Chairman of Dirty Dough. Dirty Dough uses centralized production with special machines to produce the world's first 3-layer cookie. This technology also allows a franchise to open up at half the cost of the competition and half the labor while lowering ongoing costs. Other issues of waste, quality control, supply chain, etc., are handled on the corporate level, resulting in the simplest food franchise concept. Dirty Dough is growing rapidly and expanding across the country. Dirty Dough is a food franchise that specializes in unique and fun-to-eat cookies. Recipes are trademarked, meaning customers won't find these flavors anywhere else. Dirty Dough stores are uniquely set up to be profitable in both large and small markets. With extremely low labor costs and high profit margins, their locations don't need to sell as many cookies as our competitors to make the same profits. And selling these uniquely addicting cookies isn't hard to do.

Bennett Maxwell shares growing up in Utah with a single mom, starting businesses from a young age. He discusses founding the cookie franchise Dirty Dough, its rapid growth through franchising, and overcoming a lawsuit from competitor Crumble. Maxwell also talks weight loss journey and prioritizing health, family over money and business. He emphasizes enjoying life's process over just goals.

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow.Sponsored by Rosetta Stone. Get a Lifetime Subscription for 50% off at rosettastone.com/today!To learn more about Bennett Maxwell and Dirty Dough:https://www.instagram.com/dirty_dough/https://www.instagram.com/bennettmaxwell35/https://www.linkedin.com/in/bennett-maxwell-703717126/https://www.linkedin.com/company/dirtydough/https://www.dirtydough.comSponsored by:Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes:https://karagoldin.com/podcast/520

In this episode, Bennett Maxwell, Founder and Chairman of Dirty Dough, shares what it takes to build a successful business in the cookie space. Cookies that are engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough – Dirty Dough is not your ordinary cookie company. We discuss franchising, including mobile franchising, and how it has helped Dirty Dough to achieve rapid success. Bennett also talks about the lawsuit the company faced and how that situation turned into an opportunity for positive brand exposure. So much inspiration and wisdom to keep you thinking. Now on this episode of #TheKaraGoldinShow. To learn more about Bennett Maxwell and Dirty Dough: https://www.instagram.com/dirty_dough/ https://www.instagram.com/bennettmaxwell35/ https://www.linkedin.com/in/bennett-maxwell-703717126/ https://www.linkedin.com/company/dirtydough/ https://www.dirtydough.com Sponsored by: Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/520 Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder how entrepreneurs balance high-growth businesses with personal fulfillment? In this episode, Erik Cabral sits down with Bennett Maxwell, founder of the Dirty Dough cookie franchise. Originally an investor, Bennett took over operations and has grown the business to over 70 locations across multiple states. But rapid expansion came with growing pains.  Bennett shares valuable lessons learned from legal battles, prioritizing infrastructure over outsourcing, and the importance of slowing growth to properly vet systems. You'll also hear how Bennett prioritizes family above all else, even missing an important business meeting to attend his daughter's kindergarten graduation.  Here are some power takeaways from today's conversation: Growing a food franchise at lightning speed Lessons learned from legal battles and competition Prioritizing family over work Episode Highlights: [04:20] Slowing Growth for LongevityMassively expanding the franchise too quickly led to issues retrofitting new systems. Bennett wishes he started with a co-packer instead of infrastructure to avoid risks. He now focuses on sustainable growth to continually improve franchisee success. [13:03] Lessons from Legal Battles in the Cookie Wars Bennett shares valuable lessons from the legal battles with a competitor, emphasizing the importance of thoroughly vetting branding elements and seeking legal counsel early on. He wishes he had hired a trademark attorney to properly evaluate all aspects of the Dirty Dough name and packaging design to avoid issues down the road, showing other entrepreneurs the importance of protecting their intellectual property from the start. [20:02] Daughter's Graduation Wins OutMissing his daughter's kindergarten graduation for a meeting wasn't an option. Bennett prioritizes family, setting boundaries to avoid workaholism despite business pressures. His mission is to find joy through challenging times. [24:59] Embracing Failure to Find SuccessBennett shares how dropping out of premed school to pursue door-to-door sales taught him invaluable business lessons through perceived "failures." Although everyone told him it was a mistake, he saw opportunities to learn from each rejection. Resources Mentioned: Dirty Dough 18 Summers Entrepreneurs Circle podcast is an On Air Brands production. On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com  Learn more at: www.onairbrands.com Find and follow Erik at: www.erikcabral.co Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/erikecabral/message Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/support

Join us in Season 6, Episode 3 of the Williston Works podcast as we dive into the sweet success of Dirty Dough! From the challenges of bringing a gourmet cookie franchise to the heart of Williston to the sweet victory of being a top-performing store, James and Summer Wilda share their entrepreneurial journey! Watch the podcast now!

Craveworthy Brands is buying a dessert concept. In-N-Out Burger is making an unusual move. And Subway's new snack line has some interesting partners.

Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies.    Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE   To get into the world of cookies, Erik chats with the Founder and the Chief Executive Officer of Dirty Dough Cookies, the brand that believes that life is better with cookies. Join Erik, Bennett Maxwell, and Jill Summerhays as they discuss what makes cookies a good product, what makes Dirty Dough unique, what you should look for in a brand, and why the mobile business model brings in higher revenue than your regular brick-and-mortar business.    Bennett Maxwell is an experienced salesperson who has used this skill since selling candy bars in elementary school. Sharing his sales and business expertise, he is now a Forbes Business Council member and Apex Executives member.    Bennett is lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. From a business perspective, Bennett is one tough cookie.   Jill Summerhays is the Chief Executive Officer at Dirty Dough Cookies. She manages the day-to-day operations so Bennett can focus on his long-term vision for the business.    Ready to follow the scent and what your taste buds tell you? Tune in to today's episode of Franchise Secrets!   “We're going to be different, and all our franchisees are always going to have a competitive advantage because corporate invested upfront into a system and a model to allow us to rapidly expand and benefit from the economy of scale.” - Bennett Maxwell   “The amount of revenue you can do in a mobile trailer at one good event is significantly more than what you will probably do in multiple days at a brick and mortar.” - Jill Summerhays   In This Episode: - How Jill got involved in franchising  - Why Bennett decided to have Jill join the company - The importance of recognizing what your superpowers are as a business owner - What makes Dirty Dough suited for mobile operations? - Bennett's perspective on the mobile operations model - What are franchisees saying and loving about the mobile operations model? - Jill and Bennett's advice to franchisors who want to build great relationships with their franchisees - Are cookies just a fad, or are they here to stay? - Who are the competitors of Dirty Dough Cookies? - Things to look for before buying a franchise And more!   Resources: 

Bennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance.  In this episode… Many restaurateurs open a single location with the hope of expanding to more than one. In some cases, brands end up with many locations — some singularly-owned and others owned and operated by franchisees. Which of the two business models is best for restaurateurs who'd like to grow their brand? According to Dirty Dough's Bennett Maxwell, whose brand features a unique three-layer cookie, his best option was to franchise. Bennett says he was advised to do so by a group that owns hundreds of restaurants in Utah when they learned he was operating in a new market: gourmet cookies. Bennett didn't have a lot of built-in capital and wanted to grow quickly, so franchising became the clear option. On this episode of the Top Business Leaders Show, Bela Musits welcomes Bennett Maxwell, Founder of Dirty Dough, for a conversation about franchising: the reasons to do it, the drawbacks, and the keys to franchisee success. Bennett details what he looks for in a franchisee, the reasons Dirty Dough is a good franchise opportunity, and everything the brand does to ensure that franchisees gain a positive return on their investment.

There is a wrong way to become a millionaire. My guest today, Keaton Hoskins, accomplished this goal by the time he was 30, but admits to focusing on the wrong things for nearly a decade of his life, and it cost him greatly. As a father of 4 (plus one on the way), Keaton shares about the importance of presence and how he looks at success differently as a parent.In this episode, Keaton transparently shares about:What success really meansHow to build incredible financial success for your familyThe key mindset to achieving success>>MEET KEATONCONNECT KEATONRESOURCES YOU'LL LOVELET'S CONNECT

In this deep-dive conversation on Fast Casual Nation, I speak with Bennett Maxwell, the visionary founder of Dirty Dough Cookies, and discuss his groundbreaking strategies that are transforming the franchising world.A Sweet Journey from Solar to CookiesFirst off, who is Bennett Maxwell? He's a multifaceted entrepreneur, not your average cookie-cutter businessman. Starting from real estate in Utah to co-founding a renewable energy firm, Switch to Solar, Maxwell's journey has been as diverse as it gets. But the real twist came when he dipped his hands into the cookie jar, founding Dirty Dough Cookies in Tempe, Arizona.Rapid Expansion: Dirty Dough's Delicious GrowthDirty Dough isn't just another cookie retailer. This summer and fall, they've been on a cookie conquest, opening dozens of locations nationwide. Their growth trajectory is nothing short of impressive. Imagine, over 40 locations and counting! And guess what? There's more in the oven, with new markets and exciting developments on the horizon.The Utah Cookie Wars: A Sweet VictoryYou might have heard about the Utah Cookie Wars. As a startup, Dirty Dough found itself in a legal spat with Crumbl Cookies, but they turned this challenge into a triumph. How? By leveraging the situation into a growth opportunity. With the hashtag #UtahCookieWars and witty billboard ads, Dirty Dough transformed a potential setback into a pipeline for loyalty, communication, and brand exposure.From Negatives to Positives: Mastering Social Media and MarketingBennett's strategy during the Cookie Wars was ingenious. He used humor and smart marketing to flip the script, creating a buzz on social media that propelled Dirty Dough into the spotlight. This approach not only garnered public support but also cemented Dirty Dough's position as a bold, innovative player in the fast-casual space.More Than Just Cookies: Paving the Way for Mental WellnessBut Bennett's vision extends beyond cookies. With the Cookie Wars behind them, Dirty Dough is focusing on impactful initiatives like mobile franchise opportunities and community mental health programs. They've even founded a nonprofit to bolster their commitment to mental wellness in the communities they serve.The Mobile Franchise RevolutionLet's talk about their mobile franchise initiative. It's about making entrepreneurship accessible, offering a lower-cost, high-margin alternative to traditional brick-and-mortar setups. This approach aligns perfectly with their mission – empowering individuals and lowering the barrier to business ownership.A Recipe for SuccessSo, what can we learn from Bennett Maxwell and Dirty Dough? It's simple: Innovation is key. Whether it's handling legal challenges with a pinch of humor and a lot of smart marketing, or expanding the franchise model to include mobile operations, Dirty Dough is setting a new standard in the industry.Looking Ahead: The Future of Dirty DoughWhat's next for Dirty Dough? They're not just resting on their laurels. With plans to introduce new products and deepen their community impact, the future looks deliciously promising.Why This Matters to UsAs industry insiders, we know that staying ahead of the curve is crucial. Dirty Dough's journey is a masterclass in innovation, resilience, and social responsibility. It's not just about serving cookies; it's about serving the community and making a difference.So, let's take a leaf out of Bennett Maxwell's book. Let's innovate, inspire, and impact. And maybe, just maybe, find our own version of a cookie revolution.Wanna know more about Dirty Dough and their journey? Head over to dirtydoughcookies.com and get a taste of innovation and success. Let's bake a difference, one cookie at a time!Catch you next time, as we continue to explore the exciting world of fast-casual dining and the innovators who are baking up a storm.

Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and strategies he's employed to manage this explosive growth while dealing with a high-profile legal battle with a competitor. Learn how Dirty Dough's unique centralized production model and innovative approach to the gourmet cookie market have positioned them for success, even in a competitive industry. Bennett's candid insights into franchising and marketing provide valuable lessons for aspiring entrepreneurs and seasoned business professionals.

What does it take to succeed in multiple business ventures? How do you become massively successful in all areas of your life?   Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community  HERE.   Let's find out from Keaton Hoskins. You may recognize him as ‘The Muscle' from the hit TV show Diesel Brothers. But who is the man behind The Muscle?   Keaton lost his dad at age 21, which flipped a switch that led him to launch 35 successful businesses, including a cookie company, a dental office, a plastic surgery, an apparel company, a sports supplements store, a marketing agency, and sports training facilities.   His unstoppable mental mindset has outsold every event he has ever run. His events attract legendary speakers. His biggest pride and joy is his Limitless Society club, which has grown to over a thousand members in less than a year and produced eight millionaires (one worth $35 million).   Keaton's success story isn't just limited to financial prosperity. He has incorporated his principles of success into every aspect of his life, finding true happiness and fulfillment by being a great father, husband, friend, and citizen of society. His understanding of human nature and infectious energy makes him one of the most sought-after speakers and mentors today.   Join Erik and Keaton as they talk about becoming limitless and building your dreams as an entrepreneur. They also discuss the importance of influence and networking. So tune in and take advantage of the insights in today's episode of Franchise Secrets! “I truly believe that everybody's limitless, and the only limit that we put on ourselves are the ones in our mind, and they're not real.” - Keaton Hoskins   In This Episode: - Who is Keaton Hoskins, and what is his story? - The importance of building your brand and influence to grow your business - Does the “giveaway model” still work today? What's the best way to spread the word about it? - How did Keaton get involved with Dirty Dough? - Why Keaton believes that having the least number of people is the best way to run a business  - Where does Keaton invest his money? Does he invest passively? - What does Keaton think about hard money?  - How does Keaton manage his multiple businesses? Where does he spend the majority of his time? - What does Keaton do for fun? - What is it like being a part of amazing circles and spending time with people who play the game at a high level? - How do you intentionally give value, and what result does it bring? - What is it like to attend an event hosted by Keaton? - How does Keaton keep his A-level game? - Keaton shares his best advice for anyone wanting to build a successful business And more!   Resources:  - Consult with Erik: https://form.jotform.com/222685728939070  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617   - Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/  - Dirty Dough Franchising - https://dirtydoughcookies.com/franchising/ - The Money Mondays Podcast by Dan Fleyshman - https://podcasts.apple.com/us/podcast/the-money-mondays/id1664983297   Connect with Keaton Hoskins:

Vi ägnar en stor del av dagens program åt jordskredet på E6 utanför Stenungsund som lämnat stor förödelse efter sig.Reporter Annelie Moran har varit på plats under helgen och ger oss en lägesbild.Dessutom har vi med oss naturgeografen Mats Olvmo som berättar mer om hur jordskred uppstår och vilka krafter som sätts i rörelse.Kalle Berg pratar också om att Norges före detta stadsminister Erna Solberg hamnat i blåsväder då hennes man misstänks för insiderhandel.Linnea Rönnqvist pratar om restaurangen Dirty Dough på Lindholmen där tidigare anställda vittnar om bland annat mjölbaggar och mögligt kött, något som även miljöförvaltningen hittat vid en kontroll. Hosted on Acast. See acast.com/privacy for more information.

Bennett Maxwell, a skilled sales professional, has grown from selling candy bars in elementary school to leading a thriving cookie-selling franchise, Dirty Dough.He champions inclusivity, authenticity, and self-acceptance, fostering a supportive environment in both personal and professional spheres. Bennett's dedication to breaking barriers in business and promoting mental health awareness has earned him recognition as a formidable force in the industry. https://bennettmaxwell.com/ Book Me To Speak⁠⁠ Check me out on Insta: @bulliesbe.gone --- Support this podcast: https://podcasters.spotify.com/pod/show/bullies-be-gone/support

In this episode of the Legacy Podcast, host Paul Dio sits down with Bennett Maxwell, the founder of Dirty Dough Cookies. Bennett shares his journey into the cookie industry and discusses the unique aspects of his franchise model. Bennett also emphasizes their focus on creating unique cookies, such as the world's only three-layer cookie and the best gluten-friendly cookie in the market. This episode is a must-listen for entrepreneurs in the food industry who are looking to innovate their product offerings and increase customer engagement. Topics covered in this Episode: The trials and triumphs that come with venturing into the ever-competitive cookie industry. Delve into Dirty Dough Cookies' passion for crafting one-of-a-kind and groundbreaking cookies. Recognize the crucial role of mental well-being and entrepreneurship in achieving life satisfaction. Connect with Bennett here:      Website: https://bennettmaxwell.com/LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ Instagram: https://www.instagram.com/bennettmaxwell35/ Connect with Paul here: Website: https://innovativewealth.com/Instagram: https://businesslegacypodcast.com/  

Become a TWiM Patron in order to get early-release episodes and bonus content.    This Week's Hosts: Tiffany Hales & Sara Jorgensen Links: Mormon Church Sues Cody Over Planning And Zoning Board's Denial Of Temple Plan Crumbl dismisses lawsuit against Crave; Dirty Dough suit still open Senior Latter-day Saint missionary dies in car crash in Vanuatu Don Aslett reflects on a long and storied career as Pocatello's ‘professional cleaner' Lori Daybell asks judge to prohibit Tammy Daybell's aunt from speaking at sentencing Idaho jury hits Bundy, defendants with tens of millions in damages in St. Luke's lawsuit When Ryan Hamilton was hit by a bus, he wanted it to be a tragedy. But really, it's a comedy Latter-day Saint returned missionary is ready to play pro basketball in Germany, become a father Watch: An RM's plan for disaster leads to national championship Sheri Dew: A tribute to Sister Patricia T. Holland, a woman for the ages Angel Studios has found a box office hit in ‘Sound of Freedom' Latter-day Saints gather to remember the inspiring life of Sister Patricia Holland

Bennett Maxwell is the founder of cookie franchise Dirty Dough (@dirty_dough) and host of the Deeper than Dough podcast. He embarked on a transformative journey of self-discovery and personal growth that has shaped both his life and his business.  Listen to this interview to learn about creating a company mission statement, finding balance in content creation, and podcasting with a purpose.  Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc

On this sugary episode of the Silicon Slopes Podcast, Clint meets with Bennett Maxwell who is the Founder of Dirty Dough, a massive cookie chain. He discusses how to be a resilient business owner in the face of controversy and how his franchise is thriving through the Utah cookie wars. From this experience, he's been able to open locations across America and grow his business greatly across the States. He discusses survival and not backing down during difficulty - a fundamental skill of every great entrepreneur and business owner. Tune in to learn more about being a franchise owner, the future of Dirty Dough, and deliciously dirty details of the infamous cookie wars that rocked the nation.

The post Dirty Dough – A tasty treat of a franchise appeared first on Pillars of Franchising.

Dirty Dough -  A tasty treat of a franchise Our topic on this week's episode is Dirty Dough on July 6th, 2023 at 5:00p EST / 4:00p CST / 3:00p MST /2:00p PST Bennett Maxwell, Founder, Dirty Dough  joins the Pillars of Franchising team today. As usual, tune in for our Million Dollar Mentors, Kristin Selmeczy CEO of Pillars and owner of Molly Maid and Jerry Akers of Great Clips. Listen live to new episodes on Thursdays at 4p central. Call in on Thursdays at 323-580-5755. Interested in buying a franchise? Join the Million Dollar Franchisee Mentor program

Dirty Dough - A tasty treat of a franchise

An experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy bars in elementary school. Sharing his sales and business expertise, Bennett is a member of the Forbes Business Council and Apex Executives. He's also traded in his elementary school candy bar business for something slightly bigger — Bennett is currently lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. You might even say that from a business perspective, Bennett is one tough cookie.Start Up Ignition: https://startupignition.com/ Own your own franchise of Dirty Cookies by clicking here: www.Bennettmaxwell.com Connect with Bennett Maxwell:Website: www.Bennettmaxwell.com | https://dirtydoughcookies.com/ Facebook: https://www.facebook.com/bennett.maxwell.3 Instagram: @bennettmaxwell35 LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152 Partner Links -- We use these apps and get amazing results and huge time savings too!Design tool: Canva Pro: Create Stunning Design in Minutes!Check out Headliner to create social media posts with video easily- make.headliner.appSimplecast is the easiest way to set up your podcast hosting- Simplecast.comZoom is the easiest way to schedule meetings and record your podcast interviews. Zoom.usAcuity is the easiest way to schedule your podcast interviews, meetings, and life.Acuityscheduling.com

Bennett Maxwell joins Kaden on the podcast. Bennett Maxwell is a visionary entrepreneur and one of the brilliant minds behind Dirty Dough. With a burning passion for making a significant impact on people's lives, his primary focus lies in improving mental health and well-being. As a seasoned sales expert with years of experience, Bennett has mastered the sales game, consistently exceeding expectations and driving impressive results for his business. When it comes to competition, he transforms into a relentless powerhouse, fearlessly taking on obstacles and emerging victorious. Bennett's determination and strategic prowess have propelled Dirty Dough to new heights, captivating customers with their delectable treats while also fostering a positive environment for mental health awareness. Tune in every Thursday morning for new episodes with new guests! Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/psychology-of-success/id1449370891 Listen on Spotify: https://open.spotify.com/show/0G5tyQramSrEVZRtgDCAk0?si=Z6RQ-M2FTfiT5mrFeaE91A Follow us on Instagram: https://www.instagram.com/psychologyofsuccesspod/ Follow on TikTok: https://www.tiktok.com/@psychologyofsuccess.pod?_t=8afxIdGod8I&_r=1

Bennett Maxwell is a skilled sales professional and has grown from selling candy bars in elementary school to leading a thriving cookie-selling franchise, Dirty Dough. He champions inclusivity, authenticity, and self-acceptance, fostering a supportive environment in both personal and professional spheres. Bennett's dedication to breaking barriers in business and promoting mental health awareness has earned him recognition as a formidable force in the industry. From his early entrepreneurial days to his current success, Bennett proves that he is one tough cookie from a business perspective. ________________ Learn more about what Roger does here: https://linktr.ee/rogercomstock Follow Roger on Instagram or TikTok at: roger.comstock

Bennet is the founder and engine behind the exploding cookie chain Dirty dough selling 100s of franchises in the first 18 months! An elite entrepreneur and sales leader, tons of insights here! In this episode we dive into the foundational skills and mindsets that Bennet acquired to be able to step into true entrepreneurship and launch this successful venture. Bennet goes deep on how he used 4 different sales jobs to gather the experiences necessary to build to his current role. We talk about the process of taking opportunities to learn not earn. This principle was the guiding mark for him as he pivoted in each role. He teaches how most learning is front loaded into the first 6 months of most new jobs. The catch to learn a ton is to be willing to forsake possible earning increases in the same role. We also get into his mindset on betting on himself and committing first and then putting the pieces together. Bennet used this mentality to find success at every opportunity he took on eventually leading him to be confident and competent to go take on the cookie giants and launch Dirty Dough.

Sherry D. is a highly skilled Solar Sales Representative at Sky Blue Energy, with a passion for both solar technology and helping people achieve their potential. Her expertise lies in solar sales, but her true strength is her ability to connect with people and inspire them to greatness.Throughout her career, Sherry has achieved numerous milestones that showcase her dedication and expertise. In her first year as a solar rep, she successfully installed over 70 deals, totaling over 600kw. She also had the honor of being a speaker at SolarCon, where she shared her knowledge and experience with fellow professionals in the solar industry.Outside of work, Sherry is a proud mom to a 14-year-old boy who excels in sports and music. Her passion for helping people extends beyond her professional life and into her personal life as well. Whether she's helping a customer go solar or cheering on her son at his games, Sherry is always focused on bringing out the best in those around her.

Guest Bio:Bennett Maxwell is the founder of Dirty Dough, a cookie company based out of Utah. Dirty Dough is involved in the infamous "cookie wars" that is going on. Bennett has geared the messaging of his cookie company to revolve around mental health awareness and plans to open 1000 wellness centers in conjunction with 1000 Dirty Dough stores over the next several years.

Bennett Maxwell is the Founder of Dirty Dough. In this episode, Bennett shares insights on how he built Dirty Dough and the importance of effective leadership in entrepreneurship. One of the key takeaways from the conversation was the importance of perseverance and resilience in entrepreneurship. Bennett shared how he faced numerous challenges and setbacks while building Dirty Dough but ultimately battled and overcame the adversity to build and scale Dirty Dough to what it is today. Another topic discussed during the conversation was the role of effective leadership in building a successful business. Bennett shared that he believes that leadership is about setting the vision and creating a culture of success.

Bennett Maxwell is the Founder of Dirty Dough. In this episode, Bennett shares insights on how he built Dirty Dough and the importance of effective leadership in entrepreneurship. One of the key takeaways from the conversation was the importance of perseverance and resilience in entrepreneurship. Bennett shared how he faced numerous challenges and setbacks while building Dirty Dough but ultimately battled and overcame the adversity to build and scale Dirty Dough to what it is today. Another topic discussed during the conversation was the role of effective leadership in building a successful business. Bennett shared that he believes that leadership is about setting the vision and creating a culture of success.

In today's episode of Culture Camp, Jason interviews Bennett Maxwell, founder of Dirty Dough, and they discuss getting started in the cookie business, getting paid for your value, taking care of your health, investing in yourself, and finding joy and fulfillment despite the dirtiness of life.Tweetable Quotes:"Make your employees happy and they will be more effective at work." - Bennett Maxwell"Empower people and let them do what they're going to do." - Bennet MaxwellConnect with Bennett:Visit: https://bennettmaxwell.com/ Visit: https://www.linkedin.com/in/bennett-maxwell-703717126/ Follow Bennett on Instagram: @bennettmaxwell35 If you found value in this episode, please leave a rating and review, also, don't forget to share it with a friend! Remember to follow us on Instagram for more!

We've all seen the explosion of AI in recent months.   There is lots of talk about how to use it, dos and don'ts, and all kinds people trying to figure out how to monetize it as quickly as possible.   How is AI being used in franchising?   That's where my friend @bennettmaxwell6367 comes in.   Many of you know that Bennett has been crushing it as the franchisor of @dirtydough cookies, but you may not know about the steps he is taking to implement AI tech into his process to put money back into the pockets of his franchisees.   In this episode, Bennett and Mike Norton join me to talk about the creative strategies they are using to put AI technology into Dirty Dough's processes to cut costs and ultimately foster a culture of happy franchisees.   If you're a franchisor looking to implement AI into your brand, this episode is sure to spark some great ideas!   If you're a franchisee wondering how AI could help your franchisor, this will be a great episode for you too!   Enjoy the show!   Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?   Spotify: https://open.spotify.com/show/4BpskQS...   Apple Podcasts: https://podcasts.apple.com/us/podcast...     Learn more about my franchisee mastermind here: www.franchisetribe.com ⬅     Learn more about my franchisor mastermind here: www.franchisortribe.com ⬅     Learn more about my passive investing mastermind here: www.tribeofinvestors.com ⬅     Want to buy a franchise? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅     Want to franchise your business? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅     Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content! http://www.youtube.com/channel/UCGL_D....     Add Erik as a friend on Facebook: https://www.facebook.com/erik.v.horn/     Follow Erik on Instagram: https://www.instagram.com/erikvanhorn/     Connect with Erik on Linkedin: https://www.linkedin.com/in/evanhorn/   Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Dirty Dough IS BACK!! Join the sales mastermind group - https://empatheticselling.com/ Wanna Talk? Let's do it on Volley - https://talk.volley.app/daltonkjensen Join the Podcast Community - https://discord.gg/UcZBk8Uu3c Support The Podcast, Meet Sponsors, and MORE here - https://linktr.ee/daltonkjensen --- Support this podcast: https://anchor.fm/dalton-jensen/support

NOTE: This episode was recorded in May 2022 before the #utahcookiewars began. We stand behind Dirty Dough and Crave and the right to an open and competitive market. Cookies aren't meant to be divisive, they're meant to bring people together. Hopefully, we can get back to that as soon as possible and move away from silencing any newcomers.And now back to the episode summary:This week's Freedom to Fail episode is the second part of my interview with Bennett Maxwell. In this Year One segment we discuss what Bennett would do to get his business up and running if he were to start his cookie business from scratch again. Some of the things that he discusses the importance of are:Knowing your numbers (how to find out what your COGS should be)Creating a board of advisors (where to find them and who to look for)There are plenty of other great tips for all you future entrepreneurs, so if you're looking to start a business then this the episode for you!Also don't forget to subscribe to the podcast so that you can get immediate access to our new episodes as soon as they are released.

Dalton Jensen, the head of sales at Dirty dough and founder of the The thinking project. He talks about his upbringing and what it taught him about life and business.  He dives deep into the WHY behind his success.  Here more about his story and what got him out of car sales and into his dream life. The Thinking Project  Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

On this week's episode of Next Level Minds I had the opportunity to sit down with Bennett Maxwell, the Founder of Dirty Dough. We discuss a ton of epic topics... His learning lessons from his sales career and how he faced rejection, how he sold his first company at an early age, everything related to how to get a business up and running, how to balance family life and business life, and so much more!!   Links: LinkedIn Instagram Website

Paul Shin, the founder of Tacos Together, joins this episode of Deeper Than Dough to talk about startups and social media authenticity. Hosts Bennett and Wade elaborate on the importance of giving yourself a break and owning who you are, even online. Tacos Together Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

Today is Wednesday, October 26 and we're looking at Crumbl vs. Dirty Dough.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the old saying goes, there's no such thing as bad publicity. That might be true for some businesses, but for Dirty Dough, a new franchise that's been in the news lately for all the wrong reasons, it might not be so lucky. A recent lawsuit against Goliath Crumbl Cookies could mean trouble for the up-and-coming business. Tired of your job? Thinking of starting or buying a business? Take our Biz Quiz to filter through over 10,000 business opportunities today! https://www.vettedbiz.com/quiz-test/ Need help finding the right franchise? Click here: https://www.vettedbiz.com/franchise-search/ 00:00 Introduction 00:24 About Dirty Dough 01:25 Dirty Dough In Numbers 03:02 Lawsuit Crumbl Cookies 03:52 Dirty Dough vs. Crumbl Cookies 05:20 Conclusion #DirtyDoughFranchise #FranchiseFindings If you are looking for more information, you can connect with us through our networks: https://www.vettedbiz.com/ https://www.linkedin.com/company/vettedbiz/ https://www.facebook.com/vettedbiz https://www.tiktok.com/@businessandfranchiseinus Chick-fil-A owner operator Rob recently said this about his experience with our partner, BELAY: “I talk about my VA to other Chick-fil-A operators [because] having someone that is assisting you and helping you sort your life organizes the work you're doing. My life is different because I have [my BELAY Virtual Assistant] now." Rob's story could be your story, and it starts with one call to BELAY about their U.S.-based Virtual Assistant, Accounting, Social Media and Website services. To help you get started, BELAY is offering a free copy of their CEO's latest book, Rise Up & Lead Well. Click on the link to learn more: https://resources.belaysolutions.com/franchise

Jesse Angeles, a strategic marketing expert and self-proclaimed marketing therapist, joins this episode of Deeper Than Dough to talk about the importance of love in business. As the host and creative mind behind the Cannabis School podcast, Jesse also shares how cannabis has helped him to live a happier and more fulfilled life. Learn how he was able to change his life through unconditional love and how he sets an example for his family of what a happy life should look like. Cannabis School Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

Today's episode is potentially too sweet to handle for some of our listeners ;). Brandon Davis, host of the Get Over Yourself Podcast, interviewed the owner of Dirty Dough cookies. If you haven't been keeping up with the news lately, Dirty Dough is currently being sued by their larger and more obvious competitor, Crumbl Cookies. In today's episode, Brandon asks Bennett Maxwell about the successes and failures he's seen inside his journey of being an entrepreneur and how despite the fact that they are getting sued, how Dirty Dough continues to be growing at a rapid pace. On the same note, Brandon dives deep into the topic of wellness and mental health awareness with Bennett. Bennett has 3 younger kids and recognized early on in his stage of being a father that kids these days are more susceptible to mental health concerns due to social media. As Bennet was trying to discover ways in which he could help the cause, he realized that a cookie company could actually help. Through Dirty Dough's messages of self-acceptance, looking on the inner appearance rather than the beauty of the outward appearance, and opening up wellness centers with each franchised location, they truly are trying to help the Mental Health Crisis around the world. If you found anything useful in today's episode or just simply enjoyed it, feel free to tune into next week's episode (posted at 9 AM MST every Friday), leave a positive review, or share this episode with a friend. On that same note, make sure to go check out Olso on all major streaming platforms. Olso is the reason we have such fun music on the podcast! Want to learn more about Bennett or Dirty Dough, check out the links down below! Also, always remember to GET OVER YOURSELF https://bennettmaxwell.com/ https://dirtydoughcookies.com/

Host Chaz Wolfe brings Bennett Maxwell to the king's table. Bennett is a 7+ figure king in the sales and cookie franchise industries.  He's been in the sales industry for over seven years.  Bennett purchased Dirty Dough Cookies just under four years ago. His goal is to lower the bar of entry to entrepreneurship for others. In this episode, Chaz and Bennett discuss the importance of maintaining mental health, jumping into new industries, tips on building your business, and knowing your strengths.  Tune in today to learn more from a new franchise owner to grow your business!  During this episode, you will learn about; [01:27]  Intro to Bennett and his business [01:54]  How Bennett chose the name Dirty Dough [04:56]  Why Bennett still pushes beyond his current success [08:30]  Creating change without sacrificing happiness [11:29]  Bennett's journey from sales to business owner [15:14]  What has Bennett's struggle been with his franchise system? [17:36]  Learning to make a mistake only once [19:44]  A good decision Bennett made [21:09]  Bennett learns about his weaknesses [21:52]  Why Bennett hired a CEO [23:08]  Being a business owner versus a manager of your business [26:48]  Being a good salesperson versus being an operational person [27:26]  How to shift from wearing all the hats to hiring people for their strengths [30:32]  Bennett's vision to improve children's mental health [32:46]  If Bennett had to choose only one metric to track, what would it be? [37:33]  If Bennett had just one hour per week to run his business, what would he do? [38:03]  If Bennett lost it all, what would he do next? [38:46]  Learning the confidence to take calculated risk [39:49]  How to connect with Bennett [40:38]  How to connect with Chaz and info on Gathering The Kings 90 Day Intensive Notable Quotes  “Delayed gratification, when it comes to entrepreneurship, and the future, leaving a legacy for our kids, we have to do it like that. That's just part of being a good steward of what we've been given.”  - Chaz Wolfe “You can make multiple six figures knocking doors in a few months, and most people don't really know that.”  - Bennett Maxwell “You're going to make mistakes. Everybody's making mistakes. The key to being successful is how many times are you making the same mistake? You should only make it once.”  - Bennett Maxwell “I can take years and years to figure it out, or I can go find people that have been there, done that.”  - Bennett Maxwell “You shouldn't have any day to day tasks as a business owner.”  - Bennett Maxwell “Throw out an ad, and you can find good people. You just need to get better at interviewing.”  - Bennett Maxwell “Do what you're good at, and hire people to do everything else.”  - Bennett Maxwell “If I can find someone who knows how to do this, they can build the S.O.P, the system, and then I can build a team around them.”  - Chaz Wolfe “If you wanna be an entrepreneur, you need a game plan, you need time, you need money, and you need experience or expertise.”  - Bennett Maxwell Books and Resources Recommended: Never Split the Difference by Chris Voss https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805 (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805) Way of the Wolf by Jordan Belfort https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influence/dp/1501164287 (https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influence/dp/1501164287) The E-Myth Revisited by Michael E. Gerber https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 (https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280) The E-Myth Revisited Youtube Summary...

Angel investor and entrepreneur Nate Bradshaw joins this episode of Deeper Than Dough to talk about his experience as a business owner and father. Hosts Bennett and Wade talk to him about his experiences in the business world and how he has been able to attain a work-life balance. Nate also talks about why prioritizing friends has been crucial to maintaining his mental health and how a 9-year video game tradition has stood the test of time. Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

Bennett Maxwell started as an investor in Dirty Dough before buying the cookie company right in the middle of a pandemic. Since then, he's taken the company from a small cookie-making endeavor to a massive nation-wide operation. However, the rise to success hasn't been easy as Bennett's team has been fighting an unexpected lawsuit from a “Big Cookie Co” that has started the #UtahCookieWars trend. In this podcast, we talk about how he's forged ahead to create some of the most viral and funny commercials you've ever seen and expanded the business to over 200 franchise locations… all while using his success as a vehicle to fulfill his vision of opening up mental health wellness centers for children.Hope you enjoy this episode!Follow Bennett on social media:InstagramLinkedInFollow Dirty Dough on social media:InstagramLinkedIn_____Contact us: Reach out to us on Instagram, Facebook, Linkedin, or Twitter Visit our Youtube channel for the video Email us at team@lemonadestand.org Thanks for listening, you're the best!...

Join the Founder of Dirty Dough Cookies Bennett Maxwell in the Deeper Than Dough Podcast where he discovers what it means to have a meaningful life. Each episode will feature a new guest that will share what they have learned through their experiences in business and in life about what it means to be fulfilled and have joy. TEach episode will feature a new guest sharing what they have learned through their experiences in business and in life, focusing on fulfillment and joy. The show also explores proactively addressing mental health issues and why doing so is essential for our current global society. Stay tuned every week for great content and advice from some of the business community's rockstars. Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

In this pilot episode of Deeper Than Dough, hosts Bennett and Wade sit down with “B-Hawk” Brian Hawkins from Tiny House Movement. They chat about raising kids in a world obsessed with social media and how Brian has found work-life balance, even as the owner of a rapidly growing company. His decision to spend only two hours on social media per day helps him better connect with the world around him and his choices are influencing the lives of his children. Tiny House Movement Deeper Than Dough is brought to you in partnership with Dirty Dough. It is hosted by Bennett Maxwell and Wade Rassmussen.

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel

Entrepreneurship can often be a lonely career. Most of us spend hours figuring out what sells, what content people want to watch and working late on projects that might not even pan out. So whenever we get to spend time with other Entrepreneurs, Creators or Dreamers, we always come back reinvigorated and ready to keep making things happen. This week Benji and I got to hang out with Bennett Maxwell, whom some of you might know as the founder of Dirty Dough. Bennett dropped not only golden nuggets but the whole flippin gold mine of advice when it comes to finding opportunities through adversities and why it's so important to never give up on your goals. I don't know about you, but to us over at The Shed Show, Dirty Dough is the clear winner of this Cookiewar. #utahcookiewars #dirtydough #crumbl #entrepreneur #creatoreconomy #siliconslopes #cookies #content #opportunities #people

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Bennett Maxwell of Dirty Dough, cookies engineered from the inside out, with every cookie featuring some combination of layers, mix-ins, or filling within the dough. Make sure to check out Dirty Dough at: https://dirtydoughcookies.com/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor Barrel Point Surf, offering skimboards, bodyboards, surf gear, and more. As the show just relocated to Los Angeles, one of the top ways to catch some fun after the work day is to hit the waves. Whether at the lake, ocean, or pool, BPS products enhance the fun to make lasting memories. Make sure to check them out at: https://www.barrelpointsurf.com/  

Maxwell Bennett is an entrepreneur and investor that likes to move fast and grow with other like-minded leaders. Right now, Maxwell is 100% focused on Dirty Dough, a boutique cookie franchise that has centralized production with special machines to produce the world's first 3 layer cookie. In this conversation, you'll hear Omar and Maxwell talk aboutWhy Sales is Fundamental to SuccessDirty Dough - FranchisingCombining the Business Model between Crumbl and Mrs. FieldsThe Entrepreneurial MythShould a CEO do a $15/hr job? The Origins of Dirty DoughDirty Dough vs Crumbl Cookie LawsuitModel & Economics over Passion for ProductCookies and Mental healthJoy & Fulfillment in BusinessWhy Mission Statements are Vitaland much more! Join the What if it Did Work Movement on Facebook!

From selling cookie dough for his school's wrestling team, to a door-to-door salesman, to the owner of Dirty Dough (a fast-growing Utah cookie company) Bennett Maxwell is an entrepreneur who understands how to be successful. In this week's episode of Real Business Owners, Trevor and Kale invite Bennett on to learn how he got to be the CEO of a fast growing cookie enterprise. From his start as a door-to-door salesman to when he first started the Dirty Dough company, Bennett covers the trials and tribulations he underwent and the lessons he learned while turning his cookie company into a successful franchise. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your business? Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com. Interested in fixing your credit? Visit SixtyDayCreditRepair.com.

  In today's episode we speak with Bennett Maxwell, the owner of Dirty Dough Cookie Company.  Bennett bought Dirty Dough from a previous business and has successfully turned it into a thriving franchise in just 18 short months.  Dirty Dough believes in being proactive with mental health.  They started a program where all of their employees have access to life coaches, therapists, yoga instructors, and meditation courses for free.  They also chose to start franchises to bring in more income to fund their goal of building Wellness Centers in Schools K-12 across America.  They are using their cookie sales to help combat the mental health epidemic and make the world a better place.Bennett also shares with us the stressful past few months they have had due to a unfair lawsuit filed against them from Crumbl cookie company.  We are #TeamDirtyDoughFollow the posts and updates at #utahcookiewars Bennett Maxwell and Dirty Dough can be found at www.Bennettmaxwell.comLinkedIn Bennett MaxwellInstagram BennettMaxell35and Facebook Bennett Maxwell----------------------------------------------------------------------------------------------------We continue to try our best to bring you all worthy content to help you put your life first.  If you like the content we are creating and are interested in helping to support the show, please consider visiting our Buy Me A Coffee page www.buymeacoffee.com/lifeworkbalance   And thank you for you loyalty, we appreciate you all! A big thank you to our unofficial sponsor the creator of "The World's Best Cookie". The Cleveland Cookie Guy.  His cookies can be purchased on Instagram @ CleCookieGuyFor more information on Paul Conley's Life Work Balance Business and Success Coaching Practice reach out to him on LinkedIn or email Pmconley34@gmail.com Leah Starkey can be found on Instagram @l_k_starks, Facebook, or by email Lkstarkey@gmail.comWe are always accepting new speaker and topic ideas for the podcast.  Message us on Facebook at Life Work Balance Podcast with Leah and Paul or emailLifeWorkBalancePodcast@yahoo.comor at Pmconley34@gmail.comSupport the show

 It was the scariest graph Bennett had ever seen—the hospital admissions due to self harm among girls ages 5 to 11 years old. According to the graph, girls in this age range were 189 percent more likely to be admitted to the hospital for self harm than they were five years ago. As a father of two girls, Bennett decided to do what he could to help decrease these numbers. And so he bought a cookie company. Listen as Bennett shares how he uses his company Dirty Dough to provide resources for improving mental health among communities and his employees. Check out the show notes for this episode at mazumausa.com.  

The Monty Show is presented by The Advocates! www.UtahAdvocates.Com Monty & Jake are talking BIG 12 Expansion, and wondering if the BIG 12 can survive without Texas and Oklahoma, who both want to leave for the SEC earlier than the 2025. Should the BIG 12 allow Texas and OU to leave early? Can the incoming members, including BYU, bring enough value to offset the loss of Texas and OU? Is the news that the BIG 12 is opening TV negotiations early a sign of BIG 12 insecurity, or a savvy business play? Is the BIG 12 in a better position for survival than the PAC 12? Papa Murphy's Pizza! https://order.papamurphys.com PROMO CODE: Monty25 The Utah Jazz and New York Knicks continue to look for ways to make a deal for Utah Jazz star Donovan Mitchell happen, and the biggest question is why has this deal not happened yet? The teams seem to be in place, the picks seem to be in place, yet there is no deal announced. What is holding a potential deal up for the Utah Jazz and New York Knicks? Find BBQ Pit Stop online: www.BBQPitStop.Com Monty & Jake are previewing BYU Vs USF and Utah Football visiting the Florida Gators. Is BYU ready for the heat and humidity? Can BYU stay healthy? Will BYU's offensive line set the pace for the BYU offense and allow Chris Brooks to run the ball effectively? Can BYU's defense cover in man defense? The Utah Utes head to Gainesville to take on the Florida Gators, with what looks to be a vastly improved offensive line, and questions about wide receiver depth. With the PAC 12 in question, what is at stake for Utah Football in Gainesville on Saturday? Are you following the "cookie wars"? Crumbl is suing Dirty Dough for copyright infringement ...do you care? Is one brand better than the other? Is Dirty Dough actually infringing on Crumbl's copyright or brand? Follow us on Twitter and Instagram: TheMontyShow & SLCSupercars Our Amazon Essentials List: Max Muscle Nutrition South Jordan Promo Code: Monty 15 The Best Protein Bars EVER!: https://amzn.to/3D9wQGv 10 Calorie 1G Sugar ...Rockstar Recovery: https://amzn.to/2WgUQa4 A $10 Must Have For The Back Yard! https://amzn.to/3w7e6ox Dots Pretzels Are Amazing! https://amzn.to/3r3mxiV Yes, You Should Wear A Mask: https://amzn.to/3kbTKor Your Car Is A Mess! https://amzn.to/3LfsvoY AirPod Pro's Are On Sale!! https://t.co/ooLOAN7Qr5 Core Water: https://amzn.to/3rVDMUc Cholestoff Heart Supplement: https://amzn.to/3uQFOXw CoQ10 Vitamin Supplement: https://amzn.to/3HZ4ErJ Ashwagandha! https://amzn.to/3u3rCdf

I sat down with Bennett and Wade from Dirty Dough to discuss more behind the scenes of Dirty Dough! If you want to get involved, check them out at https://dirtydoughcookies.com/. Join my Sales Mastermind Group for business owners and sales consultants - https://empatheticselling.com/ Join the Discord - https://discord.gg/UcZBk8Uu3c Music made by Qü ThaMusic - https://www.quthemusic.net/ The rest of my links to subscribe, support, and access more content - https://linktr.ee/daltonkjensen For the best health insurance, talk to Norm - https://thehappyhealthinsuranceguy.com/ For all your digital marketing needs, check out Monarch Social - https://monarchsocialbrand.com/ --- Support this podcast: https://anchor.fm/dalton-jensen/support

Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs The Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan and Christian talk to Bennett Maxwell, founder of Dirty Dough. In less than a year, Bennet was able to grow his business from just a few stores to 120 locations nationwide. He looked at existing cookie companies that have been around for decades and newer companies are all the rage to see what customers loved. His background in sales and marketing helped him scale his company by making things incredibly easy for his franchisees. Tune in to hear about what he's learned on his amazing journey so far. 

Bennett Maxwell is the CEO of Dirty Dough, home to super-stuffed cookie bombs! Dirty Dough is bringing one-of-a-kind cookies to the masses, and helping entrepreneurs find passion and success! With a background in sales, Maxwell brings his charismatic spirit to the Give An Ovation Podcast!On this episode, Zack and Maxwell discuss: Picking a franchiseAdvising hopeful entrepreneursThe mechanics of salesMoreThanks, Bennett!

From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations.Learn more about Dirty Dough Cookies:https://dirtydoughcookies.com/ Join our Free Discordredbluecollective.com/vslJoin The End Hype Movementredbluecollective.com/movement

Have you heard the Utah cookie gossip? This week Jordan is bringing up the Crumbl vs Crave and Dirty Dough lawsuit and we are here to fill you in on the details (along with a side of our own opinions).

The Down and Dirty of Cookies E117 Bennett Maxwell of Dirty Dough Cookies joined Tycoons to talk about the down and dirty of the cookie business. Dirty Dough has its own unique process that embraces the imperfect cookie and truly represents the concept that life is messy, but it's meant to be enjoyed. This message […] The post The Down and Dirty of Cookies E117 appeared first on Business RadioX ®.

The Down and Dirty of Cookies E117 Bennett Maxwell of Dirty Dough Cookies joined Tycoons to talk about the down and dirty of the cookie business. Dirty Dough has its own unique process that embraces the imperfect cookie and truly represents the concept that life is messy, but it's meant to be enjoyed. This message […] The post The Down and Dirty of Cookies E117 appeared first on Business RadioX ®.

On this week's episode of The Midnight Founders Podcast, we interview Wade Rasmussen, COO and co-founder of Dirty Dough, the breakout cookie startup currently being sued by Crumbl. Many of our listeners are already familiar with Dirty Dough as a major player in the trending #UtahCookieWars. Billboards standing alongside Utah's freeways share their side of the lawsuit from a lighthearted, comical perspective, demonstrating the company's appetite for growth in spite of attempts to shut them down. In fact, the lawsuit has had the opposite effect, helping triple Dirty Dough's revenues in the past few weeks alone.Wade's most important priorities today include hiring the right people and creating operational efficiencies, each being essential to the explosive growth they've experienced in their franchise model. Even still, Dirty Dough's mission goes far beyond just delicious cookies. During our discussion, Wade makes the profound point that “what's on the inside matters most”—a concept applicable to cookies and people alike. And this is the motivation behind their newest mission, to support those with mental disorders and other similar challenges.Thanks for listening, and we hope you enjoy our chat with Wade Rasmussen! The Midnight Founders Podcast is focused on telling the behind-the-scenes stories for what makes a successful entrepreneur. Just like Donavan Mitchell spends countless hours practicing step back jumpers to become a master at his craft. You are in the trenches spending countless hours to become a master at your business. We are inspired by this, we believe that is what it takes to be a midnight founder, and we want to share your story. Our podcast is casual, every conversation is different, so we like to take the conversation wherever it leads. As such, we don't really follow a script, but we really want to know who you are as a founder, and what makes you tick? We also want to know what keeps you up at night, what are the problems you are currently trying to solve? As entrepreneurs we know that there are challenging times where you don't have anyone to fall back on to meet the deadline or finish the task, all the weight is on your shoulders. One question we ask every guest that we want you to think about is: What is the gnarliest experience you have had as an entrepreneur? Stories about you and your business are engaging and pull the listeners in. Hosts: AJ Rounds: A.J. Rounds currently serves as Chief Marketing Officer of RevRoad. In addition, he is a co-founder and investor. A.J.'s passion is helping other entrepreneurs like himself. This position allows A.J. to do that. A.J. has an 18-year track record in Marketing communications, consumer retail and direct sales channels, global business development, human resources, editorial, business writing, and building effective management teams. Jacob McHargue: Jake is the Director of Entrepreneurship for the CB Vault which is the new entrepreneurship division of Central Bank. He is focused on helping startups and entrepreneurs grow their businesses. Jake grew up in an entrepreneurial family and has been enthusiastic about entrepreneurship since a young age. He has spent much of his career building teams and helping organizations grow.

When you turn to litigation to stamp out competition you are admitting that you are out of ideas and your business is on the downslide. Crumbl's lawsuit fuels Dirty Dough's marketing. https://www.streakingmastery.com/podcast     Download and follow Jeff and Talan on the Streaking App App Store | Google Play  @JefferyDowns @TalanDavid Follow The Streaking Professional podcast on Twitter: @streakingpros

Bennett Maxwell is the Founder of Dirty Dough Cookies, a cookie franchise based on scalability and simplicity. Dirty Dough doesn't just make delicious cookies for every occasion. They are a brand with a message for all— it's what's on the inside that matters most. Connect with Bennett on LinkedIn - https://www.linkedin.com/in/bennett-maxwell-703717126/ Learn more about Dirty Dough: https://dirtydoughcookies.com/   Connect with Wes at wes@path2frdm.com path2frdm.com  

A natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school.  Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives and The Power Room. You might even say that from a business perspective, Bennett is one tough cookie. Knowing that entrepreneurial ventures only succeed with a purpose, and having to work in the business instead of on the business can mask that goal, Bennett believes that building a business should mean eventually working yourself out of a job.  Beyond working with purpose, businesses should also be heart-centered, which is why he bought Dirty Dough, a single location cookie company - which he's now franchised into over 60+ locations. Bennett saw the company's potential to address self-image issues contributing to mental health problems in kids and teens. The name Dirty Dough refers to the inside of the cookie being "dirty" with more goodies and fillings than any other cookie. A Dirty Dough cookie is messy and imperfect, exactly how they were meant to be. Our cookies embody our life motto––“it's what on the inside that counts!”. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Today, Bennett Maxwell gives you a run down on his background of who he is and why his young business is rapidly growing. Jeff and Bennett also cover the topic of mental health, Standard operating procedures (SOP), and how to become more proactive when establisheing the foundation of your company.  Bennett Maxwell is a serial entrepreneur and investor based out of Pleasant Grove, Utah. He'is the former co-founder of “Switch to Solar.” In June of 2021,  Bennett made the decision to leave the company and become the founder of “Dirty Dough” cookie company. Bennett also is the founder and owner of  Maxwell Real Estate.   In this episode, Bennett and Jeff discuss how Bennett was able to build his current business “Dirty Dough” from the ground up in just eighteen months. They also both go over how important it is to make sure your employees are put first so that they feel appreciated.   What You'll Learn:  Why mental health should be put first The vision and drive Bennett had to expand his new business    What made Dirty Dough quickly stand out from competitors  How the standard operating procedures “SOP” are critical to the business The journey that made Bennett into the entrepreneur he is today How Bennett got involved in mental health foundations How Bennett created an item that no one else has in his industry Three important things to build you into an adaptive entrepreneur  What is your true networth without you in the equation  Why starting at a young age by making door to door sales boosted Bennett's confidence and improved his business strategies  Bennett talks about how in 2021 he launched into an unexpected opportunity  And much more!   Favorite Quote: “A true business has to run without you in it., so what is your NET if you have to replace yourself?" Bennett Maxwell    Connect with Bennett:  Facebook Instagram Website Linkedin   How To Get Involved: Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out. In 2000 he started a single-family home construction business and by 2008 he was looking for his next big thing. Jeff founded the Blue Sky Benefit solutions & RIse Above HR/Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping.

Anybody that knows me knows that I love baking. And I especially love baking cookies! Nothing beats coming up with a brand new recipe myself and taste-testing it multiple times until I find the perfect flavor and consistency. I'm proud of everything I've created, and have even been lucky enough to be able to sell my own cookies. Yet sometimes I don't have the time to bake, but I still have the world's biggest sweet tooth.Dirty Dough is the world's newest cookie company, and they are absolutely amazing! Bennett Maxwell is the owner, and he has sold over 60 franchises of his company by focusing on what's on the inside. Their cookies are stuffed with delicious fillings (try the raspberry pop tart), but he also is passionate about focusing on what's going on inside of us as humans and helping the mental health pandemic that we are currently facing.This episode was so much fun since I was in my element talking about baking. Bennett is an amazing guy, with an amazing business, and the cookies are delicious too! Hear more about Dirty Dough and his story in this week's episode of Freedom to Fail.PS. If you're an entrepreneur or love learning business specifics, stay tuned in the future for a new episode of Year One with Bennett, where he goes into the details of everything he would do in the first year if he started his business from scratch now.LINKSEpisode PageFreedom to Fail IG: Click HereDirty Dough Website: Click HereDirty Dough IG: Click HereBennett's IG: Click Here

Bennett is the owner of Dirty Dough Cookies and a lifelong salesman and entrepreneur. Check out his website https://bennettmaxwell.com/ A Dirty Dough cookie is messy and imperfect, exactly how they were meant to be. Our cookies embody our life motto––“it's what on the inside that counts!”. The rapid growth under Bennett's leadership led to franchising over 65 stores in 6 months, allowing him to found Cookies for a Cause, a non-profit focused on mental health education in K-12 schools. At Dirty Dough, Bennett works to spread the message of proudly owning who you are, imperfections and all. He stands for authenticity and self-acceptance, encouraging others to come as they are, knowing that just like these cookies, what really matters is on the inside Join my Sales Mastermind Group for business owners and sales consultants - https://empatheticselling.com/ Music made by Qü ThaMusic - https://www.quthemusic.net/ The rest of my links to subscribe, support, and access more content - https://linktr.ee/daltonkjensen For the best health insurance talk to Norm - https://thehappyhealthinsuranceguy.com/ For all your digital marketing needs check out Monarch Social - https://monarchsocialbrand.com/

A natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school. Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives and The Power Room. You might even say that from a business perspective, Bennett is one tough cookie. Professionally, Bennett has built successful sales teams in various industries while also building his real estate portfolio to now 20+ tenants, leading from the front by earning the title of top sales rep regularly. Co-founding Switch to Solar with his brother allowed Bennett to flex his business building acumen and achieve a successful exit 18 short months later. Knowing that entrepreneurial ventures only succeed with a purpose, and having to work in the business instead of on the business can mask that goal, Bennett believes that building a business should mean eventually working yourself out of a job. Beyond working with purpose, businesses should also be heart-centered, which is why he bought Dirty Dough, a single location cookie company. Bennett saw the company's potential to address self-image issues contributing to mental health problems in kids and teens. The name Dirty Dough refers to the inside of the cookie being "dirty" with more goodies and fillings than any other cookie. A Dirty Dough cookie is messy and imperfect, exactly how they were meant to be. Our cookies embody our life motto––“it's what on the inside that counts!”. The rapid growth under Bennett's leadership led to franchising over 50 stores in 4 months, allowing him to found Cookies for a Cause, a non-profit focused on mental health education in K-12 schools. At Dirty Dough, Bennett works to spread the message of proudly owning who you are, imperfections and all. He stands for authenticity and self acceptance, encouraging others to come as they are, knowing that just like these cookies, what really matters is on the inside.

Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell.    Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand.    Dirty Dough is one of Erik's portfolio brands--brands that he has equity and/or advisory shares in.    Erik and Bennett Discuss:   -What are the best things about Crumbl Cookies? -What is Dirty Dough trying to do better than Crumbl Cookies? -Who is buying Dirty Dough franchises? -Why does Dirty Dough have a board of advisors? -Why is Erik on the board of advisors? -What is Dirty Dough's mission? -How does Dirty Dough give back? -How to grow a brand quickly without mistakes -How to hire rockstar people -and MUCH MORE!     Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?   Spotify: https://open.spotify.com/show/4BpskQS...   Apple Podcasts: https://podcasts.apple.com/us/podcast...   Learn more about my franchisee mastermind here: www.franchisetribe.com ⬅   Learn more about my franchisor mastermind here: www.franchisortribe.com ⬅   Learn more about my passive investing mastermind here: www.tribeofinvestors.com ⬅   Want to buy a franchise? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅   Want to franchise your business? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅   Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content! http://www.youtube.com/channel/UCGL_D......   Add Erik as a friend on Facebook:  https://www.facebook.com/erik.v.horn/   Follow Erik on Instagram: https://www.instagram.com/erikvanhorn/   Connect with Erik on Linkedin: https://www.linkedin.com/in/evanhorn/     Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

In this episode, we are joined by Bennett Maxwell, CEO of Dirty Dough, a cookie delivery business in Tempe, AZ. Dirty Dough uses centralized production with special machines to produce the world's first three-layer cookie. This also allows for a franchise to open up at half the cost of the competition and half the labor while lowering ongoing costs. At Dirty Dough, Bennett works to spread the message of proudly owning who you are, imperfections and all. He stands for authenticity and self-acceptance, encouraging others to come as they are, knowing that just like these cookies, what really matters is on the inside. As a natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school. Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives, and The Power Room. Tune in to learn more!

Bennett Maxwell walked us through his journey from selling in high school fundraisers to pay for his various activities to building and selling his solar company for a 7 figure payout. We also get a chance to hear how an inconvenient franchise model helped develop the blueprint for, Dirty Dough.Key Takeaways:Work to learn, not just earnLeading from the front doesn't always mean being the best salesman Investments can lead to freedomFind the solution to the problem your facing