Podcast appearances and mentions of ford saeks

Caregiving in the workplace is a conversation too few leaders are having—and it's costing businesses more than they realize. Hidden behind turnover rates, disengaged employees, rising healthcare costs, and inconsistent performance is a workforce silently struggling to manage dual roles. Employees at every level, from entry-level staff to the C-suite, are balancing the demands of their careers while caring for aging parents, children with special needs, or loved ones facing health challenges. Yet most organizations aren't equipped to support them, and many employees never speak up. Sue Ryan, Chief Inspirationalist and a strategist for workplace caregiving solutions, brings this challenge into sharp focus. Drawing from over 30 years of personal caregiving experience and professional leadership, Sue shines a light on what she calls the workforce blind spot—an exponentially growing crisis that's costing U.S. businesses an estimated $33 billion annually in lost productivity and turnover. The issue isn't just personal—it's systemic. And it's avoidable. As the U.S. population ages rapidly, with those over 65 set to outnumber those under 18 by 2030, the pressure on working caregivers is increasing fast. The fastest-growing demographic in the country is now adults over 85. This demographic shift is creating ripple effects in every industry, affecting employee well-being, engagement, and long-term retention. Leaders who ignore this trend risk falling behind—not just in compassion, but in performance. Supporting caregiving in the workplace doesn't mean overhauling business models or adding burdensome policies. In fact, many solutions already exist within organizations; they just haven't been adapted to meet this need. Sue breaks down how simple shifts in culture—starting with top-level leadership—can make a meaningful difference. It begins with normalizing the conversation. When employees feel safe acknowledging their caregiving responsibilities, it opens the door to flexibility, planning, and improved collaboration. Business leaders often assume caregiving is an HR issue. That's a costly mistake. When the executive team leads with clarity and openness, human resources can activate systems, provide training for managers, and integrate caregiving into team planning and scheduling. But without visible, top-down acknowledgment, the conversation stalls before it ever starts. Employees who can't speak up often leave, taking their skills and institutional knowledge with them. Sue also draws attention to what she calls the “sandwich generation”—employees, often in their 40s or 50s, who are supporting both aging parents and dependent children while maintaining full-time roles. These team members bring valuable experience and insight to their companies, but their capacity is being stretched thin. Ignoring their reality leads to burnout, disengagement, and missed opportunity. Normalizing caregiving in the workplace can be as straightforward as updating onboarding conversations, creating safe spaces for disclosure, and encouraging leadership to model openness. Organizations like Deloitte, Starbucks, and Amazon are already seeing measurable results from acknowledging and addressing this reality—improvements in productivity, employee satisfaction, and retention. The shift doesn't require large financial investments—it requires intention. Companies already have many of the operational, legal, and financial structures in place to support this evolution. The missing piece is leadership. When executives set the tone, the culture follows. It becomes easier for teams to adapt, cross-train, and collaborate in ways that support both business goals and employee well-being. This is more than a human resources initiative—it's a business growth strategy. Addressing caregiving in the workplace is about keeping your best people, increasing engagement, and reducing the hidden costs of turnover. With the right awareness and tools, organizations can create environments where employees bring their full selves to work—without hiding a critical part of their lives. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Sue Ryan Sue Ryan is a speaker, strategist, and Chief Inspirationalist dedicated to transforming how organizations support family caregivers in the workplace. With over 30 years of experience navigating her own caregiving journeys while maintaining a professional career, she equips business leaders with the tools and insights to turn caregiving from a hidden liability into a competitive advantage. Sue helps organizations reduce turnover, improve engagement, and build cultures of empathy and performance. Learn more at SueRyan.Solutions. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Scaling a franchise network is often seen as the ultimate benchmark of success—but what happens when growth outpaces execution? For franchisors and franchisees alike, the challenge isn't just growth, it's sustaining scalable franchise operations that drive consistent results across locations, regions, and countries. When systems falter and support lags behind expansion, the cracks begin to show—profitability dips, brand reputation takes a hit, and momentum slows. Ford Saeks sits down with Ryan Farris, President, COO, and Region EVP at Fortidia, who brings firsthand insight into the infrastructure, culture, and leadership required to build franchise systems that scale without sacrificing quality or performance. With experience overseeing more than 3,000 franchise locations across 50+ countries, Ryan's perspective is rooted in operational depth and a results-driven mindset. Execution—not ambition—is often the defining factor in whether a franchise system thrives or stalls. While organizations frequently rally around lofty mission statements, Ryan Farris points to the everyday actions that shape a brand's culture and determine its trajectory. Systems, coaching, and accountability—not slogans—are what sustain performance. Ford Saeks and Farris highlight how many franchise brands falter when growth outpaces their ability to implement and support consistent operational standards. Without a strong foundation, scale becomes a liability rather than a strength. Central to this discussion is what Ryan refers to as the Wheel of Excellence—a framework used to assess and support franchisees across four key pillars: marketing, sales, operations, and finance. This approach allows franchisors to diagnose strengths and weaknesses quickly, offering tailored guidance based on the needs of each owner. Ford expands on the importance of knowing where franchisees excel, where they need support, and how accountability paired with coaching can unlock system-wide success. Scalable franchise operations are not achieved through one-size-fits-all strategies. The episode highlights the differences between owner-operators, owner-managers, and owner-CEOs, and how each stage requires a different level of systemization, delegation, and leadership. Ryan shares why the most successful franchisees are those who can clearly identify their strengths and hire to support their weaknesses—whether in marketing, finance, or day-to-day operations. The idea that franchisees should navigate growth entirely on their own often leads to breakdowns in performance and consistency. Scalable franchise operations require more than a solid business model—they demand clear guidance, structured support, and continuous feedback. Growth without attention to unit-level economics can lead to fragile systems, where expansion masks underlying issues. Sustainable success comes from franchise systems that perform at the unit level, backed by infrastructure designed to reinforce execution at every stage. Technology, particularly AI, emerges as a powerful enabler throughout the episode. Ryan shares how AI is being implemented across Fortidia's portfolio of brands—from analyzing customer calls to improving lead response times and simplifying franchisee support. Rather than replacing the human element, these tools are used to create clarity, enhance training, and ensure that service quality remains high even as the network grows. There's a clear call for leaders to pause and examine whether their current systems truly support long-term growth. Are franchisees following the playbook? Are they receiving actionable insights that drive improvement? And most importantly—are the fundamentals being executed consistently at scale? Mastering scalable franchise operations isn't just about systems or strategy—it's about alignment. Between franchisors and franchisees. Between vision and execution. Between growth and performance. With Ryan Farris bringing grounded insights and Ford Saeks guiding the conversation with experience and clarity, this episode offers a high-value perspective for anyone responsible for leading or scaling a franchise brand. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ryan Farris Ryan Farris is the President, COO, and Region EVP at Fortidia, where he leads operational strategy and brand growth across a portfolio of global franchise systems. With experience overseeing more than 3,000 franchise locations in over 50 countries, he brings deep expertise in scalable franchise operations, leadership development, and system-wide performance. Known for implementing frameworks like the Wheel of Excellence, he focuses on driving accountability, strengthening unit-level economics, and leveraging technology to support franchisee success. Learn more about Fortidia. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI prompt engineering, where he's recognized for training AI to drive engagement and results. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Conflict is an unavoidable part of leadership. Whether managing a team, navigating workplace dynamics, or handling high-stakes negotiations, leaders constantly face moments of tension. How they respond in these situations determines not only their effectiveness but also the success of their teams and organizations. Without the right approach, unresolved conflicts can damage morale, decrease productivity, and create a toxic work environment. Conflict resolution for leaders isn't about eliminating disagreements—it's about transforming tension into productive conversations and stronger relationships. Too often, leaders view conflict as a problem to avoid rather than an opportunity to foster collaboration and innovation. Natalia Trodhal, a Conflict Converter™ and Leadership Impact Strategist, has built her career on helping leaders reframe conflict and use it as a tool for growth. With a background in law enforcement and social services, Trodhal understands high-pressure environments where conflicts escalate quickly. Early in her career, she relied on traditional de-escalation tactics, only to realize that real transformation starts with self-regulation. Leaders who struggle with conflict often focus on controlling others rather than managing their own reactions. Trodhal's approach flips that mindset, emphasizing the importance of self-awareness, emotional intelligence, and a structured framework for handling workplace tension. At the core of her conflict resolution strategy is a three-step framework: Evaluate, De-escalate, and Navigate. Leaders who master these steps gain the ability to assess their own emotional responses, take control of their reactions, and guide conversations toward positive outcomes. Instead of reacting impulsively, they develop the skills to pause, assess the situation, and approach conflicts with clarity and composure. One of the biggest challenges in conflict resolution for leaders is navigating difficult conversations without triggering defensiveness. A poorly handled confrontation can escalate tensions, leading to disengagement or even turnover. Trodhal emphasizes that leaders must shift their approach from blame and control to curiosity and collaboration. Asking better questions, acknowledging different perspectives, and setting clear expectations can turn what feels like a standoff into a breakthrough moment for teams. Unresolved conflict is one of the most damaging forces in any organization. It creates resentment, stifles innovation, and erodes trust. Leaders who avoid addressing problems directly often find themselves dealing with bigger issues down the road. By approaching conflict with confidence and a proven strategy, they foster a culture where team members feel heard, respected, and motivated to contribute. The future of leadership will be defined by those who can navigate workplace challenges with confidence, emotional intelligence, and a willingness to engage in tough conversations. As workplaces evolve, remote teams grow, and AI shifts how businesses operate, human connection and strong leadership skills will remain irreplaceable. The ability to turn workplace tension into collaboration will set great leaders apart from the rest. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Natalia Trodhal Nat is a speaker, consultant, and IT professional who draws from her personal journey and years of professional expertise to help individuals and organizations master their emotional responses, leading to stronger teams and better outcomes. Born to immigrant parents and having faced the uncertainty of life as an undocumented resident, Nat brings a unique perspective to her work. She offers consulting services that help clients overcome obstacles, set meaningful goals, and create fulfilling lives both personally and professionally. As a speaker, Nat delves into the heart of resilience, providing insights, strategies, and inspiration to conquer obstacles and emerge stronger. Find out more about Natalia at NatTrodhal.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

To get more business, your prospects need to know you exist. Today, Mark and Darren talk with Hall-Of-Fame speaker and million-dollar business growth innovator Ford Saeks Ford offers practical, business building wisdom to help you get found, get seen, and get business.    SNIPPETS:   • Be great on stage   • Master your craft   • Google yourself to see what your prospects see   • Have a solid digital footprint   • Use LinkedIn, YouTube and TikTok   • Content is a commodity   • Don't tie your identity to a delivery method   • Lead with benefits   • Help your audience to DISCOVER, UNCOVER and REVEAL   • It's not about selling; it's about serving   • Treat AI like an expert, monitor it as an intern Discount Code: Ford20   Check Out Game Changers: https://www.stagetimeuniversity.com/workshops/game-changers-2025/

Building a successful business is no small feat, and in the world of franchising, the stakes are even higher. Entrepreneurs who enter the franchise space—whether as franchisees or franchisors—often find themselves navigating complex systems, balancing operational challenges, and working to stand out in a competitive market. For those looking to grow, the right leadership mindset and strategic approach can make all the difference between success and struggle. Few people understand franchise leadership better than Guy Coffey. With over 17 years of experience, he has built, scaled, and sold multiple businesses in the franchising space. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories, mastering the fundamentals of business growth, operational efficiency, and brand development. Later, he co-founded and scaled Frenchie's Modern Nail Care, which he and his wife, Stephanie, successfully exited after selling the franchise system to private equity. Now, Guy is using his experience to advise emerging franchisors and franchisees, helping them break through common obstacles and accelerate their success. The path from franchisee to franchisor brings unique challenges. Many aspiring business owners underestimate what it takes to scale, often focusing on growth without establishing the right foundation. From structuring franchise agreements to developing support systems for operators, leading a franchise brand requires more than just a great concept—it demands vision, adaptability, and a commitment to operational excellence. Guy's journey highlights the importance of strategic planning and building sustainable systems that empower franchisees while ensuring brand consistency. One of the most overlooked aspects of franchise leadership is the ability to develop strong relationships. A franchise system is only as strong as the people within it, and long-term success depends on fostering collaboration between franchisees and the corporate team. Guy's background in both roles gives him a unique perspective on the communication, support, and accountability necessary for a thriving franchise network. Too often, struggling franchisees isolate themselves instead of leveraging the experience of others who have found success within the same system. Guy emphasizes the importance of staying engaged, being coachable, and focusing on execution rather than excuses. Franchising is not just about following a system—it's about actively participating in its evolution. The most successful franchisees don't simply rely on brand recognition; they take ownership of their local marketing efforts, build strong community connections, and find ways to differentiate themselves in their markets. Guy has seen firsthand how those who embrace this mindset achieve far greater success than those who expect the franchisor to do all the heavy lifting. Business owners who take initiative, engage with their teams, and continually refine their processes position themselves for long-term growth. Beyond franchising, Guy's entrepreneurial mindset has led him to new ventures, including his latest business in the construction services industry. His experience demonstrates that the principles of franchise leadership—systems thinking, strategic execution, and a focus on relationships—apply across industries. Whether scaling a franchise or launching an independent business, the fundamentals remain the same: establish a strong foundation, build the right team, and stay adaptable in an ever-changing market. Franchise leadership is about more than just running a business—it's about fostering a growth mindset, building a network of support, and continuously improving. Entrepreneurs who embrace these principles set themselves apart in the competitive world of franchising and position their businesses for sustainable success. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Guy Coffey Guy Coffey is a seasoned entrepreneur with over 17 years of experience in franchise leadership. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories before co-founding and scaling Frenchie's Modern Nail Care, which was successfully sold to private equity. Currently, Guy advises emerging franchisors and franchisees, helping them overcome growth challenges and build successful businesses. For more information, visit his website at GuyCoffey.com.​ About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Company culture is often the silent force behind a business's success or failure. It attracts top talent, retains employees, and ultimately shapes the customer experience. For many business owners, the challenge lies in creating a culture that fosters growth while maintaining high performance and accountability. Todd Helfer, President of FASTSIGNS Jacksonville, has achieved this at an elite level, leading his location to become the #3 FASTSIGNS franchise out of 750 locations worldwide. Helfer's journey in the signage industry started early. After leaving college as a freshman, he immersed himself in business, learning the industry from the ground up. In 2017, he took ownership of his own FASTSIGNS location and has since scaled it into one of the most successful franchises in the system. His approach to growth isn't just about sales and operations—it's about building a workplace where employees thrive and customers receive exceptional experience. At the core of Helfer's success is a carefully built company culture that drives performance and growth. He believes that culture outweighs talent when it comes to hiring and retaining employees. No matter how skilled someone may be, if they don't align with the company's values, they won't be a good fit. This mindset has led to a deliberate hiring process that prioritizes cultural alignment and work ethic over experience alone. A strong company culture thrives on accountability. Helfer has created an environment where expectations are clear, and performance is measured not just by results but by engagement and contribution to the team. He emphasizes the importance of setting employees up for success by providing them with the right tools, training, and leadership. When challenges arise, he looks inward first, asking what could be improved within leadership before placing blame elsewhere. Exceptional customer service is a direct reflection of a company's culture. Helfer understands that in a competitive industry like signage, businesses must differentiate themselves through the experience they provide. His philosophy revolves around over-communication—ensuring clients are informed at every stage of the process to eliminate uncertainty and build trust. From the moment a project begins to the final installation, his team is trained to create “moments of wow” for customers, reinforcing the reputation FASTSIGNS Jacksonville has built over the years. Scaling a business while maintaining strong cultural values is no easy feat. As FASTSIGNS Jacksonville has grown, Helfer has adapted his leadership style, moving from being involved in every decision to empowering a team that can execute at a high level. The transition hasn't always been smooth, and he acknowledges that mistakes along the way have been some of his greatest learning experiences. One of the biggest lessons came from hiring a sales manager too early in the company's growth. While it seemed like the right move at the time, Helfer realized that sales was a function he needed to oversee personally to maintain the high standards that had driven their success. For franchisees, entrepreneurs, and business leaders alike, the foundation of a thriving business isn't just in the systems or products—it's in the people who bring it to life. Company culture determines whether employees show up just to collect a paycheck or whether they take ownership of their roles, push for excellence, and contribute to long-term growth. Helfer's approach demonstrates that when culture is built intentionally, it can become a company's greatest competitive advantage. Watch the full episode on YouTube. Fordify LIVE! airs every Wednesday at 11 AM Central on your favorite social platforms. Catch The Business Growth Show Podcast every Thursday for insights from top industry leaders and business growth experts. About Todd Helfer Todd Helfer is President of FASTSIGNS Jacksonville, the third-largest franchise out of more than 750 FASTSIGNS locations worldwide. With a lifelong career in the signage industry, Todd began his entrepreneurial journey after leaving college as a freshman. Guided by a commitment to leadership, team-building, and exceptional customer service, he transformed his franchise into one of the most successful in the FASTSIGNS network. Todd's philosophy is rooted in fostering a strong company culture where accountability, clear communication, and employee engagement drive sustained growth. His hands-on approach and dedication to excellence have earned him recognition as an industry leader, making him a sought-after voice on topics of franchising, business scaling, and company culture. Outside of work, Todd enjoys spending quality time with his family, coaching and attending his son's sports practices, and engaging in his favorite pastimes—basketball, golf, boating, and supporting the Jacksonville Jaguars. Learn more about FASTSIGNS. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales worldwide for businesses of all sizes—from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, expand brand awareness, and spark innovation to fuel long-term success. An entrepreneur at heart, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry awards. His expertise extends beyond traditional business growth strategies into AI-driven marketing and sales, where he is recognized for training AI to generate high-impact content that engages audiences and delivers results. He recently shared these insights at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming operations, marketing, and customer experience. With over 20 years of experience, Ford's no-nonsense approach, real-world insights, and innovative mindset have made him a sought-after speaker, consultant, and thought leader in business acceleration. Learn more at ProfitRichResults.com and watch his TV Show at Fordify.tv.

What does it take to build a thriving and scalable franchise business? Many entrepreneurs enter franchising expecting immediate success, only to find that long-term growth requires more than just a great brand name. Without the right franchise success strategies, franchisees can struggle with operations, customer acquisition, and maintaining profitability in an increasingly competitive market. Understanding how to leverage a franchise system effectively, follow proven processes, and execute key growth strategies can mean the difference between success and stagnation. Franchise success strategies start with choosing the right opportunity. With so many franchise options available, identifying a business model that aligns with personal goals, skill sets, and financial expectations is critical. The most successful franchisees take the time to evaluate whether the brand's support system, market positioning, and business model offer the potential for sustainable growth. Franchisees who work within a structured system while maintaining an entrepreneurial mindset tend to see the best results. A strong franchise system provides training, marketing, and operational support, but individual success ultimately depends on how well a franchisee executes the model in their local market. Having a solid foundation is only the beginning. Franchise growth depends on the ability to scale efficiently while maintaining high service standards and operational consistency. Many franchisees face challenges when transitioning from a hands-on owner-operator to managing a team and expanding their customer base. Understanding when and how to delegate responsibilities, invest in marketing, and optimize internal processes can make scaling a business more manageable. Successful franchisees recognize the importance of data-driven decision-making, tracking key performance indicators, and continuously refining their approach to growth. Franchise success strategies also include leveraging technology and automation to enhance efficiency. The best franchise brands invest in tools and systems that allow franchisees to streamline operations, improve customer communication, and track performance in real time. However, technology is only as effective as the people using it. The ability to combine digital tools with strong leadership, team development, and customer relationship management is what sets top-performing franchisees apart. Another critical component of franchise growth is resilience. Economic downturns, shifting consumer trends, and unexpected challenges can impact any business. Franchisees who adapt, stay engaged with their franchise network, and implement innovative solutions position themselves for long-term success. Franchise brands that provide ongoing education, peer support, and leadership development help franchisees navigate challenges and seize new opportunities. Franchising offers a pathway to business ownership with built-in support, but success is never guaranteed. The most profitable and sustainable franchises are built by owners who commit to franchise success strategies, stay engaged with their brand's leadership, and take proactive steps to grow their business. Whether it's refining operations, investing in marketing, or strengthening customer relationships, taking a strategic approach to franchising leads to greater results. Watch the full interview on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jason Henshaw Jason Henshaw is the Franchise Development Manager at Authority Brands, bringing over 15 years of experience in franchise ownership and development. Having started as a franchise owner himself, Jason understands the challenges and opportunities that come with building a successful franchise. Now, he helps aspiring business owners navigate the franchising process, providing insights on franchise growth, operational excellence, and strategic expansion. At Authority Brands, Jason works with a diverse portfolio of home service franchise brands, helping entrepreneurs invest in recession-resistant, scalable business models. His hands-on approach and deep industry knowledge make him a valuable resource for those looking to enter or expand within the franchise world. Learn more at MosquitoSquadFranchise.com and MonsterTreeService.com/Franchise About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses drive innovation, attract loyal customers, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has played a key role in generating over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after speaker, consultant, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI for content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.

Restaurant franchising has always been a game of margins, efficiency, and maximizing customer demand. But with rising real estate costs, shifting consumer expectations, and an increasingly competitive market, franchise operators face a critical challenge—how to drive profitability while delivering an exceptional dining experience. For decades, the industry has relied on single-brand locations, but a bold strategy is reshaping the landscape. The dual-branded franchise model is emerging as a game-changer, providing operators with a smarter way to scale, optimize resources, and attract a broader customer base. Dine Brands, the powerhouse behind Applebee's, IHOP, and Fuzzy's Taco Shop, is leading the charge with this innovative approach. By bringing two well-known restaurant brands under one roof, they are redefining operational efficiency and customer convenience while creating new opportunities for franchisees. Scott Gladstone, Chief Development Officer & President of International at Dine Brands, is at the helm of this expansion, guiding franchisees through the advantages and unique considerations of adopting this model. The concept of a dual-branded franchise is simple yet highly strategic. Instead of building two separate locations, franchisees can operate both Applebee's and IHOP within a shared space. Customers experience the best of both brands while back-of-house operations remain streamlined, maximizing labor efficiency, inventory management, and overall cost savings. The approach also allows for more flexibility in site selection, making it possible to enter markets where a standalone restaurant may not have been viable. For franchise owners, this model presents a compelling opportunity to diversify revenue streams without doubling overhead expenses. By aligning two brands with distinct peak dining times—IHOP's strong morning traffic and Applebee's thriving lunch and dinner business—franchisees can generate a steady flow of customers throughout the day. This strategic alignment addresses a common issue in the industry, where restaurants often struggle with downtime during off-peak hours. Instead of letting valuable square footage sit idle, operators can optimize their footprint and drive profitability across multiple dayparts. While the dual-branded franchise strategy offers significant financial advantages, it also comes with unique challenges that require thoughtful execution. Maintaining brand integrity within a shared space means ensuring a seamless customer experience, from signage and restaurant layout to menu offerings and service expectations. Each brand has its own identity, and successfully merging them under one roof requires careful design and operational planning. Gladstone and his team at Dine Brands have worked through these complexities, creating a system that balances efficiency with a clear distinction between the two dining experiences. The early success of dual-branded locations has sparked interest from both new and existing franchisees. Some operators are exploring conversions of their current restaurants to adopt the model, while others see it as an opportunity to enter new markets with a stronger competitive edge. Whether through new development or retrofitting existing locations, the flexibility of the dual-branded approach allows franchisees to make strategic investments tailored to their market conditions. As the restaurant industry evolves, the ability to adapt and capitalize on new growth strategies will separate thriving brands from those struggling to keep pace. The dual-branded franchise model is proving to be a forward-thinking approach that benefits both franchisees and consumers alike. By leveraging shared infrastructure, reducing operational costs, and offering guests greater variety, this strategy is paving the way for the future of franchising. For those exploring franchise opportunities or looking for ways to strengthen their current operations, understanding the dual-branded franchise strategy is essential. The shift toward multi-brand concepts is more than just a trend—it's a smart business move that aligns with the realities of today's market. As industry leaders continue to refine and expand this approach, it will undoubtedly play a significant role in shaping the next phase of restaurant growth. Don't miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott Gladstone Scott Gladstone is the Chief Development Officer at Dine Brands Global, leading franchise development and strategic expansion across Applebee's, IHOP, and Fuzzy's Taco Shop. He also serves as International President, overseeing the company's global portfolio. Since joining Dine Brands in 2016, he has played a key role in brand growth, off-premise innovation, and franchisee support. With a background in strategy and operations, including years at The Boston Consulting Group, Scott is focused on driving new opportunities for franchisees and shaping the future of restaurant development with forward-thinking concepts like the dual-branded franchise model. Find out more on Dine Brands at DineBrands.com/en About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of generating over a billion dollars in sales for companies ranging from startups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., he helps businesses attract loyal customers, expand brand awareness, and drive innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to AI prompt engineering, where he trains businesses to leverage AI for marketing, sales, and customer engagement. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv.

Is senior care franchising the right investment in today's rapidly expanding market? With the ageing population increasing at an unprecedented rate, entrepreneurs and franchise investors are looking for ways to capitalize on the demand for high-quality senior care services. The challenge is understanding how to scale a franchise successfully while navigating the complexities of an industry that requires both business acumen and a strong commitment to service. Senior care franchising offers a unique opportunity to build a purpose-driven business that meets a critical need while providing financial growth potential. However, scaling a franchise requires more than just a strong brand name. It involves selecting the right locations, recruiting the right operators, and ensuring consistency in service quality across multiple units. The most successful franchisees embrace a system designed for growth while maintaining flexibility to adapt to local market needs. Leadership within a franchise organization plays a key role in how well franchisees execute the proven systems in place. When franchisees take ownership of their success and fully engage with the tools and strategies provided, they are positioned to outperform their competition and create sustainable businesses. Franchise development in the senior care industry is driven by increasing demand from families looking for reliable, high-quality services to support aging loved ones. This demand creates opportunities for franchise owners to build a business with both financial and personal rewards. The key is understanding the best practices that separate thriving senior care franchises from those that struggle. Market positioning, client acquisition strategies, and operational excellence all play a role in long-term success. The most effective franchise operators focus on building strong community relationships, leveraging technology to improve client experiences, and creating a workplace culture that attracts and retains top talent. The franchise landscape is competitive, and as more investors enter the space, standing out requires a clear strategy. The best franchise brands provide franchisees with comprehensive support, including marketing resources, sales training, and operational guidance. A strong franchise system ensures that every location upholds the brand's reputation while allowing owners to focus on growth. By working within a structured model that has been refined through years of experience, franchisees can accelerate their success while avoiding common pitfalls. The future of senior care franchising will be shaped by innovation, consumer expectations, and the ability of franchise brands to evolve with the needs of the aging population. Technology is playing a larger role in how services are delivered, and franchise brands that integrate tech-driven solutions will gain a competitive advantage. Operational efficiencies, data-driven decision-making, and client-centric services will define the next generation of successful senior care franchises. For those considering investing in this space, understanding how to implement these elements effectively will be a key factor in long-term sustainability. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About JJ SorrentiJJ Sorrenti is the CEO of Best Life Brands, a franchise platform company specializing in senior care services. With over 25 years of leadership experience in franchising and retail, JJ has built and scaled multiple national brands, overseeing more than 750 franchise locations across the U.S. and Canada. Under his leadership, Best Life Brands has expanded its portfolio to include ComForCare, CarePatrol, Blue Moon Estate Sales, Boost Home Healthcare, and Next Day Access, providing a comprehensive suite of services that support aging populations and their families. Before joining Best Life Brands, JJ held executive roles at Safeguard Business Systems, Huntington Learning Centers, Hollywood Tans, and General Nutrition Centers (GNC), where he played a key role in expanding franchise operations globally. His experience in franchise development, strategic growth, and operational excellence has made him a respected leader in the industry. He is also actively involved with the International Franchise Association (IFA) and serves on the board of trustees for the IFA Education Foundation. Passionate about business growth and franchise success, JJ is dedicated to empowering franchisees with the tools, strategies, and leadership support they need to thrive in a competitive market. His approach focuses on innovation, franchisee engagement, and building strong brand cultures that drive long-term success. For more information about JJ Sorrenti and Best Life Brands, visit BestLifeBrands.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping businesses drive innovation, expand brand awareness, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after consultant, keynote speaker, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI to enhance content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.

Is franchising the right path to business growth? Entrepreneurs seeking to expand their brands often face a critical decision—how to scale effectively while maintaining consistency and profitability. Franchise development provides a structured pathway, but success in franchising requires more than just a great business model. It demands a strategic approach, a deep understanding of market positioning, and the ability to attract and support the right franchise partners. Franchise development is not just about selling franchises; it's about creating a scalable system that benefits both franchisors and franchisees. Many emerging brands struggle with growth because they fail to establish clear operational standards, build strong leadership, and implement efficient marketing strategies. The most successful franchisors recognize that their franchisees are not employees but independent business owners who need inspiration, guidance, and a proven system to thrive. The balance between control and flexibility is key. Entrepreneurs who franchise their businesses must learn how to lead through influence rather than mandates, ensuring franchisees follow the system while also leveraging their own business acumen. One of the biggest mistakes in franchise development is underestimating the financial requirements. Many brands attempt to scale without a clear growth strategy, resulting in cash flow issues and ineffective expansion. The cost of acquiring new franchisees has increased, making it crucial for franchisors to develop efficient lead-generation strategies, leverage consultant networks, and invest in digital marketing. Having a three-year growth pro forma and setting clear expectations for investment and returns can mean the difference between sustainable growth and costly missteps. A successful franchise model isn't just about the product or service—it's about what the business can do for the franchisee. The most attractive franchise opportunities offer a strong support system, a solid track record, and a leadership team committed to franchisee success. Entrepreneurs evaluating franchise opportunities should assess not only the financial potential but also whether the brand's culture, values, and business model align with their strengths. Those considering franchise ownership must also be honest about their role in the business. Some franchises require strong sales skills and direct customer interaction, while others allow for a more operational, behind-the-scenes approach. Finding the right fit can make or break long-term success. Technology plays a critical role in franchise growth, but over-reliance on automation can create a disconnect with franchisees and customers. The most effective franchisors strike a balance between using technology for efficiency while maintaining a personal touch in communication and support. Customer experience remains the cornerstone of a thriving franchise, and all the marketing in the world cannot compensate for a lack of customer satisfaction. For entrepreneurs looking to take control of their financial future, franchising presents a compelling opportunity, but only when approached with the right mindset and strategy. Success requires commitment, resilience, and a willingness to follow a proven system while continuously adapting to market changes. Those who understand the long-term value of franchising, rather than seeking quick returns, are the ones who build lasting, profitable businesses. Watch the full interview on YouTube. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Dan Glaser Dan Glaser is the Founder & President of FranGrowth, a franchise development firm focused on helping emerging brands scale strategically. With nearly 20 years of experience in the franchise industry, Dan has played a key role in expanding some of the most recognized home service brands, including Rainbow International Restoration, Window Genie, HouseMaster Home Inspection, and Real Property Management. His expertise spans franchise recruitment, growth strategy, and leadership development, making him a trusted advisor for franchisors looking to drive sustainable, long-term success. Dan began his career in franchising in 2007 at DreamMaker Bath & Kitchen, where he was instrumental in recruiting some of the company's largest conversion franchise owners. He then spent 15 years with Neighborly Brands, the world's largest home services franchise group, where he was responsible for driving franchise growth across multiple high-performing brands. In 2022, he founded FranGrowth to provide franchisors with a transparent, results-driven approach to franchise development, focusing on scalable systems, strong leadership, and franchisee success. Passionate about entrepreneurship and business ownership, Dan believes in the power of franchising to create opportunities and drive economic growth. His approach emphasizes building franchise systems that not only generate profitability but also provide long-term value to franchisees. For more information, visit FranGrowth.co. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses scale, innovate, and drive measurable results. As President and CEO of Prime Concepts Group, Inc., Ford has played a key role in generating over a billion dollars in sales worldwide, working with companies ranging from startups to Fortune 500s. His expertise lies in customer acquisition, brand expansion, and business innovation, making him a sought-after speaker, consultant, and thought leader. A proven entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His strategic approach to business growth has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and leadership development. In addition to his extensive work in business acceleration, Ford is at the forefront of AI prompt engineering, training businesses to leverage AI for content creation, marketing, and operational efficiency. He recently showcased this expertise at the prestigious Unleash AI for Business Summit, sharing insights on how ChatGPT is transforming marketing, sales, and customer experience strategies. For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.

Scaling franchise businesses is a challenge that many entrepreneurs face. Growth requires strong leadership, strategic planning, and the right systems to support expansion. But rapid growth can also create problems, especially if the culture that made the brand successful starts to break down. Without a strong foundation of leadership and support, franchisees may struggle, employee engagement can decline, and customer experience can suffer. The key to long-term success isn't just expansion—it's maintaining the values, systems, and operational excellence that drive sustainable growth. Scott Zide, CEO of Empower Brands, has spent his career building and scaling franchise businesses while ensuring that company culture remains a top priority. His journey began as a franchisee, owning multiple locations, before transitioning to the franchisor side. Now leading a multi-brand portfolio with over 1,200 franchise locations, Scott understands the challenges and opportunities that come with growth. His approach focuses on a people-first leadership style, ensuring that franchisees and employees are supported at every stage of the business. One of the biggest obstacles in scaling franchise businesses is ensuring that franchisees receive the right level of support before, during, and after rapid growth. Many brands wait until they experience growing pains to invest in infrastructure, marketing, and operational support. Scott emphasizes the importance of putting those systems in place early to avoid playing catch-up later. Franchisees who feel supported are more engaged, more likely to follow proven systems, and better positioned to succeed in their local markets. Building a strong company culture is another critical factor in franchise success. A franchise network is only as strong as the people who run it, from leadership teams to franchisees to frontline employees. A well-defined culture that prioritizes career development, leadership training, and clear communication helps retain top talent and keeps teams aligned with the brand's mission. Franchisees who take a proactive role in building their own local culture while staying connected to the larger brand values create businesses that thrive long-term. Marketing plays a major role in scaling franchise businesses, but the digital landscape is constantly changing. Scott highlights how marketing strategies that worked 18 months ago may not be as effective today, requiring brands to continuously innovate. With most franchise owners not having a background in marketing, franchisors must provide clear guidance and support to help them generate leads, convert customers, and remain competitive. Investing in technology, data-driven marketing, and customer engagement strategies ensures that franchisees have the tools needed to grow their businesses effectively. Customer expectations are evolving, and speed has become one of the most critical factors in business success. Franchise brands must adapt to the demand for faster response times, quicker service, and seamless customer experiences. Those who integrate technology while maintaining a personal touch will have a competitive edge. Whether it's optimizing scheduling, improving communication, or making transactions easier, businesses that prioritize customer experience will see greater retention and stronger word-of-mouth referrals. The labor market is another challenge that franchise brands must navigate. Attracting and retaining employees has become more difficult, requiring franchisees to rethink their approach to hiring and company culture. Being a great place to work is no longer optional—it's essential. Businesses that provide career growth opportunities, training programs, and a positive work environment are more likely to attract top talent and reduce turnover. Franchisees must adapt their leadership styles to meet the expectations of today's workforce, creating an environment where employees feel valued and motivated to contribute to the company's success. Scaling franchise businesses is about more than just adding locations. It requires a combination of leadership, operational excellence, and a commitment to culture. The most successful franchises are those that put people first, embrace innovation, and stay ahead of industry trends. Brands that focus on building strong relationships with franchisees, investing in support systems, and fostering a positive work culture are positioned for long-term growth. Join Fordify LIVE! Every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott Zide Scott Zide is a franchise industry leader with a career spanning over two decades in building, growing, and scaling franchise brands. His journey began in 2000 as a franchise owner with Outdoor Lighting Perspectives in St. Louis, where he gained firsthand experience in franchise operations. His success as a franchisee led to a consulting role with the brand, eventually transitioning into leadership positions, including Vice President of Franchise Support and later Chief Operating Officer of Outdoor Living Brands. In 2004, Scott co-founded Mosquito Squad, a pioneering brand in the outdoor pest control industry, which was later acquired by Outdoor Living Brands in 2009. His expertise in franchise development, operations, and strategic growth played a key role in expanding the OLB family of franchises. By 2022, Scott took the helm as CEO of Empower Brands, where he now oversees a multi-brand portfolio with over 1,200 locations across ten franchise brands. A true advocate for the franchisee-first mindset, Scott ensures that franchise owners remain at the center of every decision. His leadership is defined by a commitment to people-first culture, operational excellence, and long-term growth strategies that empower franchisees to succeed. A graduate of the University of Kansas with a degree in Business Management, Scott continues to drive innovation and expansion in the franchising industry. Learn more about Scott Zide and Empower Brands. About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of driving over $1 billion in sales for companies ranging from startups to Fortune 500 enterprises. As the President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses increase brand visibility, attract loyal customers, and ignite innovation. With more than 20 years of experience, Ford has founded over ten companies, authored five books, and earned three U.S. patents, establishing himself as a leading authority in business growth, marketing strategy, and innovation. His expertise extends to AI prompt engineering, where he has gained recognition for training AI to craft compelling content that enhances engagement and drives results. Ford's insights have been showcased at industry-leading events, including the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming operations, marketing, sales, and customer experience. A sought-after keynote speaker, consultant, and business strategist, Ford continues to help entrepreneurs and business leaders accelerate success and scale with confidence. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Franchise business growth is an exciting yet complex process that requires more than just a strong business concept. Scaling a franchise takes a combination of the right mindset, effective leadership, and strategic systems that support expansion. Entrepreneurs entering the franchise space often believe that purchasing a franchise automatically guarantees success, but the reality is that growth depends on how well the business model is executed. One of the most overlooked aspects of franchise success is the importance of leadership at both the franchisor and franchisee levels. A thriving franchise brand is built on more than just its products or services; it is sustained by the people who operate it. Owners who take full responsibility for their business and actively engage with their franchisor's systems are the ones who achieve the highest levels of success. Franchisees who fully embrace the brand, follow proven strategies, and engage with fellow franchise owners are far more likely to scale their business effectively. Those who approach the opportunity with a passive mindset—expecting the brand to generate success for them—often find themselves struggling to keep up. Mindset plays a critical role in franchise business growth. Entrepreneurs who succeed in franchising see challenges as opportunities rather than roadblocks. Every business will encounter obstacles, whether it's difficulty securing financing, managing a team, or navigating changes in consumer behavior. The most successful franchisees are those who take an active approach to problem-solving, leveraging the tools and resources provided by their franchisor while also seeking guidance from others within the network. The ability to remain adaptable and open to new strategies is what separates those who scale quickly from those who stagnate. Franchise expansion also depends on strong marketing and sales strategies. While the franchisor provides brand recognition and overarching marketing initiatives, local-level marketing efforts are equally important. Many franchisees make the mistake of relying solely on corporate advertising, expecting customers to show up without taking additional steps to build local brand awareness. The most successful franchise locations prioritize community engagement, leveraging digital marketing tools and local partnerships to drive foot traffic and increase visibility. Additionally, understanding the full range of services a franchise offers is key to maximizing customer lifetime value. Many consumers may come in for one service without realizing the full suite of products or services available, leaving untapped revenue potential on the table. Technology is playing an increasingly important role in franchise operations. Brands that implement AI-driven customer interactions, automated marketing tools, and data-driven dashboards give franchisees an advantage in tracking performance and making informed decisions. Franchisees who embrace these technologies can optimize their operations, improve customer experience, and ultimately increase profitability. However, technology should complement, not replace, the human element of business. Consumers still value personal interaction and strong customer service, which means technology should be used to enhance relationships rather than create distance. A successful franchise model is built on systems, but execution is what drives results. Training programs, financial benchmarking, and operational support all contribute to the long-term sustainability of a franchise network. However, even with these resources in place, the responsibility ultimately falls on the franchise owner to implement best practices and maintain consistency across their location. The most effective franchisees don't just follow the model—they optimize it, finding ways to improve efficiency while staying aligned with the brand's core values. Franchise business growth is about more than just increasing the number of locations. Sustainable expansion requires a balance of leadership, operational efficiency, and a commitment to continuous improvement. Those who understand that franchising is not just a business investment but a long-term strategy for success are the ones who achieve lasting growth. Whether entering the franchise industry for the first time or looking to expand an existing business, the principles of ownership, adaptability, and strategic execution remain the foundation for scaling a thriving brand. Join Fordify LIVE! Every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Charles Bonfiglio Charles is a visionary entrepreneur and franchise leader with a proven track record of building successful business models. As the Founder and CEO of Tint World, he has transformed a chain of six independently owned auto accessory and window tinting centers into a globally recognized franchise brand with over 250 locations. His expertise in franchise business growth, operational excellence, and brand development has made Tint World a leader in the automotive service industry. With decades of experience in franchising, Charles played a key role in the expansion of Meineke Car Care Centers, where he served as CEO and Franchise Developer. His ability to scale businesses, implement strategic franchise systems, and develop high-performing teams has positioned him as a respected leader in the franchise industry. In addition to his work with Tint World, Charles is also the CEO of I Car Care, LLC d/b/a Auto Parts Network®, a technology company focused on automotive parts distribution. Charles' entrepreneurial journey began with a bold move—purchasing a one-way ticket to Florida to chase his dream of opening a car stereo and aftermarket accessories business. Facing financial and operational hurdles, he discovered franchising as a pathway to success, leveraging its structure to scale his vision. Today, his expertise in business expansion, franchise operations, and leadership continues to help franchisees and business owners accelerate their own success. Learn more about Charles and Tint World at https://www.tintworld.com. About Ford Saeks Ford is a Business Growth Accelerator with a track record of generating over $1 billion in sales for businesses ranging from startups to Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, increase brand visibility, and drive innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and earned three U.S. patents, solidifying his reputation as a leading authority in business growth and marketing strategy. Recognized for his expertise in AI prompt engineering, Ford has been at the forefront of leveraging AI to enhance marketing, sales, and customer engagement. His recent appearance at the Unleash AI for Business Summit highlighted how tools like ChatGPT are transforming business operations and accelerating success. From keynote speaking to hands-on consulting, Ford's insights help business owners, franchise executives, and entrepreneurs streamline operations, optimize performance, and scale with confidence. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Franchise ownership success is the goal of every entrepreneur looking to step into a proven business model, but getting there requires the right mindset, strategy, and execution. For many, the idea of investing in a franchise is appealing, but questions about risk, operational structure, and market competition can create hesitation. While franchising offers a built-in support system, navigating the transition from aspiring business owner to successful franchisee requires commitment to the process and a willingness to adapt. D'Wayne Tanner, Vice President of Franchise Development at BELFOR Franchise Group, has spent years guiding entrepreneurs through this transition. With a background that includes leadership roles at Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, his expertise spans multiple industries, offering a unique perspective on what separates successful franchisees from those who struggle. As a leader within BELFOR Franchise Group, which oversees 15 residential and commercial service brands, Tanner has witnessed firsthand how franchisees can thrive by aligning their strengths with a structured business model. One of the most significant challenges facing new franchise owners is the shift from independent decision-making to following a defined system. Many enter franchising after successful careers in other industries, bringing a wealth of experience but sometimes resisting the structure designed to set them up for success. According to Tanner, those who embrace the model, rather than attempting to modify it prematurely, often experience stronger financial performance and more sustainable growth. While innovation and personal expertise add value, franchising is built on consistency, and those who adhere to established processes are better positioned to maximize their investment. Building a strong team is another cornerstone of franchise ownership success. The most successful franchisees understand that a business is only as strong as the people operating it. Hiring for skill is important but hiring for cultural fit and shared values can make an even greater impact. Employees who believe in the brand's mission and take pride in their work contribute not only to day-to-day operations but also to the reputation and long-term stability of the business. Tanner emphasizes the importance of leadership in shaping company culture, fostering an environment where employees feel valued, and ensuring that customer experiences exceed expectations. Establishing a local presence is just as critical as operational execution. While national branding provides an advantage, the ability to connect with a specific community can be the difference between a business that survives and one that thrives. Tanner describes the importance of becoming a recognizable figure in the local market, attending community events, supporting charitable initiatives, and forming strategic partnerships that create goodwill and strengthen brand loyalty. Franchisees who position themselves as trusted resources within their communities often generate more word-of-mouth referrals, repeat business, and long-term customer relationships. Financial responsibility plays a key role in franchise ownership success, particularly for those new to business ownership. Understanding cash flow, reinvesting strategically, and balancing growth with sustainability are all factors that influence long-term stability. Many franchisees underestimate the financial discipline required in the early stages, assuming that revenue alone will drive success. Tanner stresses the importance of financial planning and leveraging the franchisor's support to navigate common pitfalls and optimize profitability. Beyond financial acumen and operational strategy, mindset remains one of the most critical elements of franchise success. Owning a business—whether independent or franchised—requires resilience, adaptability, and a proactive approach to problem-solving. Challenges will arise, but those who remain engaged, seek guidance, and commit to continuous improvement position themselves for greater success. With decades of experience in the franchise industry, Tanner has seen entrepreneurs transform their careers, build scalable businesses, and gain control over their financial futures. His expertise sheds light on what it truly takes to succeed in franchising and why those who embrace the journey fully, rather than seeking shortcuts, are the ones who ultimately build thriving businesses. Watch the full episode on YouTube. Join me LIVE every Wednesday at 11 AM Central on your favorite social platforms for Fordify LIVE! and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About D'Wayne Tanner D'Wayne Tanner is the Vice President of Franchise Development at BELFOR Franchise Group, bringing decades of experience in the franchise industry. With a background that includes leadership roles at major national brands like Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, D'Wayne has been instrumental in driving franchise expansion and helping entrepreneurs transition into business ownership. At BELFOR Franchise Group, he plays a key role in the growth of 15 residential and commercial service brands, guiding franchisees toward franchise ownership success by providing them with the systems, tools, and support they need to thrive. His passion lies in empowering aspiring business owners, ensuring they have the knowledge and strategy to confidently take charge of their futures. Throughout his career, D'Wayne has seen firsthand what separates thriving franchisees from struggling ones. His expertise in team building, brand awareness, and system execution has made him a trusted resource for entrepreneurs looking to maximize their investment and scale their businesses effectively. Whether coaching franchisees on hiring top talent, leveraging proven marketing strategies, or embracing operational best practices, he is dedicated to setting business owners on the path to long-term success. Learn more about BELFOR Franchise Group.   About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of generating over $1 billion in sales worldwide for businesses ranging from startups to Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and business innovation, helping companies attract loyal customers and scale their success. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His ability to identify market opportunities and create high-impact strategies has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and business development. Beyond his work in traditional business growth strategies, Ford is a pioneer in AI prompt engineering, leveraging artificial intelligence to craft compelling content that drives engagement and results. His expertise in AI-powered marketing was recently showcased at the Unleash AI for Business Summit, where he shared insights on how ChatGPT is transforming operations, sales, and customer experience. For those looking to accelerate their success, Ford provides actionable strategies through his TV show, Fordify LIVE!, keynote presentations, and consulting services. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

How can entrepreneurship for business growth be transformed into an engaging, gamified experience? Entrepreneurs often face a challenging journey filled with high-stakes decisions, financial management, and unexpected setbacks. In the latest episode of Fordify LIVE! The Business Growth Show, we explore how Igor Vainshtein, bestselling author and creator of EntrepreneurOpoly, has redefined how entrepreneurs can approach these challenges through the power of gamification. Entrepreneurship for business growth requires resilience, creativity, and the ability to navigate complex challenges. Igor's journey from starting businesses across continents to creating an innovative board game showcases his deep understanding of the entrepreneurial mindset. He has crafted a tool that brings the lessons of entrepreneurship into focus, allowing players to simulate real-world decision-making in a dynamic and interactive way. One of the standout aspects of Igor's approach is his focus on making financial literacy and decision-making more accessible. Entrepreneurship often requires mastering these skills to manage cash flow, handle risks, and seize opportunities. By incorporating these elements into EntrepreneurOpoly, Igor offers entrepreneurs a platform to refine their abilities in a low-pressure, engaging environment. The game reflects his commitment to creating value and equipping others with the tools needed to succeed in today's competitive business landscape. Igor's passion for gamifying entrepreneurship extends beyond the board game. His dedication to inspiring others shines through in his efforts to make the game accessible to nonprofit organizations and aspiring entrepreneurs who lack resources. This mission underscores the importance of community and collaboration in achieving business growth. His insights also highlight the power of hands-on experiences in building resilience and refining strategies, both of which are essential for long-term success. The episode emphasizes that entrepreneurship for business growth is not just about reaching financial goals; it's about the journey, the lessons learned along the way, and the relationships built in the process. Igor's unique perspective challenges the traditional narrative of entrepreneurship by blending creativity, strategy, and personal growth into a single experience. His work serves as a reminder that growth doesn't happen in isolation but through consistent effort, adaptability, and the willingness to take calculated risks. As entrepreneurs seek innovative ways to sharpen their skills and navigate their journeys, Igor's story offers a blueprint for success. By gamifying the entrepreneurial process, he has created a tool that not only teaches key principles but also fosters a deeper connection to the challenges and rewards of building a business. His dedication to making these lessons accessible to a wider audience reflects his belief in the transformative power of entrepreneurship. Watch the full episode on YouTube. Don't miss more inspiring conversations and actionable strategies to elevate your leadership and business success. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Igor Vainshtein Igor Vainshtein is a bestselling author, entrepreneur, and innovator with a passion for empowering others through creativity and strategy. As the founder of 24/7 Golf, acquired by GOLFTEC, and creator of EntrepreneurOpoly, Igor combines real-world experience with engaging tools to teach the challenges and rewards of entrepreneurship. His works, including Practical Manifestation and Agile Manifestation, explore applying project management principles to personal and professional growth. Beyond his ventures, Igor values his roles as a father, husband, and mentor, embodying the belief that entrepreneurship is a way of life driven by courage, resilience, and adaptability. Learn more about Igor and his work at IgorVainshtein.com. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over two decades of experience, transforming businesses from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., Ford has driven over a billion dollars in sales by helping companies attract loyal customers, boost brand awareness, and spark innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His forward-thinking strategies have earned him numerous industry awards and recognition as a leader in AI prompt engineering, where he trains AI to create compelling content that drives engagement and results. Recently, he highlighted this expertise at the “Unleash AI for Business Summit,” sharing insights on how ChatGPT is revolutionizing marketing, operations, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and tune in to his TV show at Fordify.tv.

How can overcoming stage fright help you use storytelling to elevate your leadership and communication skills? For many entrepreneurs, professionals, and aspiring leaders, the fear of speaking in front of an audience can be a significant roadblock to achieving their goals. In the latest episode of Fordify LIVE! The Business Growth Show, I sat down with Success Story Strategist Brigham Blackham to explore how storytelling and overcoming stage fright can help unlock new levels of confidence and influence. Overcoming stage fright isn't just about building confidence; it's about creating meaningful connections with your audience. Brigham's unique journey, from performing on the Great Wall of China to coaching leaders around the globe, highlights the transformative power of storytelling in leadership. He emphasizes that authentic storytelling not only engages audiences but also reinforces personal and professional credibility. Whether you're addressing a room of employees, pitching an idea to investors, or stepping onto a stage, your ability to convey your message with authenticity and purpose can define your success. One of the key takeaways from the discussion is the role of preparation and mindset. Brigham shares how embracing ambiguity and stepping into discomfort can transform anxiety into opportunities for growth. Stage fright often stems from self-doubt, but by shifting focus from personal fears to the value being delivered to the audience, speakers can channel their energy into creating a memorable and impactful experience. Another essential element of overcoming stage fright is understanding the power of language. Brigham's experience as a linguist and storyteller underscores the importance of using words that inspire action and build trust. He provides insights into how leaders can craft narratives that resonate with their audiences, leaving a lasting impression. This approach not only boosts confidence but also ensures that the message aligns with the needs and expectations of the audience. Brigham also touches on how technology and content creation play a role in building confidence and authority. As someone who has filmed over 600 videos and leveraged storytelling in his own career, he demonstrates how consistent effort in content creation can enhance a speaker's skills over time. The ability to connect with an audience through stories, whether in person or online, is a skill that can be developed and refined with intentional practice. Overcoming stage fright isn't about eliminating fear entirely—it's about harnessing it as a tool to deliver your message more effectively. By focusing on preparation, authenticity, and connection, speakers can transform nervous energy into an asset that supports their leadership goals. Brigham's journey serves as a powerful example of how embracing challenges can lead to profound personal and professional growth. Watch the full interview on YouTube. Don't miss more inspiring conversations and actionable strategies to elevate your leadership and business success. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Brigham Blackham Brigham Blackham is a Success Story Strategist with a passion for helping leaders and entrepreneurs overcome stage fright, master storytelling, and elevate their communication skills. With a rich background that includes performing on the Great Wall of China, coaching leaders on public speaking, and producing over 600 videos, Brigham's expertise lies in turning challenges into opportunities for growth. Fluent in multiple languages, including Mandarin, Brigham has a unique perspective on the power of words and their impact on personal and professional success. His journey began with a love for performance and storytelling, which he honed as a theater and language educator. Over time, he transitioned into entrepreneurship, building a successful business portfolio that supports his speaking and coaching career. Brigham's mission is to help individuals unlock their potential through authentic storytelling and actionable strategies. Whether he's coaching executives, training teams, or speaking on stage, he brings a dynamic and engaging approach to empowering others to share their unique stories and make meaningful connections. Learn more about Brigham and StayBNBee.  About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, transforming how businesses achieve success. With a proven track record of generating over a billion dollars in sales worldwide, he has worked with companies ranging from innovative start-ups to Fortune 500 giants. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand visibility, and drive innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and holds three U.S. patents. His contributions to business growth and marketing have earned him numerous industry accolades. Ford's expertise extends into AI prompt engineering, where he trains AI systems to create high-impact content that fosters engagement and drives results. His thought leadership was recently featured at the “Unleash AI for Business Summit,” where he explored how ChatGPT is revolutionizing marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

What does it take to scale a service-based franchise while maintaining the passion and purpose that inspired it in the first place? For entrepreneurs and business owners, this is often a critical question as they seek to expand their ventures. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks dives into this topic with Ryan Wimpey, CEO of Tip Top K9, who has built a thriving dog training franchise from the ground up. Scaling a service-based franchise presents unique challenges, from managing operations to maintaining consistency across multiple locations. Ryan's journey with Tip Top K9 highlights how a clear vision and well-defined systems can bridge the gap between a small-scale business and a growing franchise network. The conversation sheds light on how aspiring franchise owners can focus on their strengths, streamline processes, and embrace strategies that drive success while keeping their passion at the forefront. Ford and Ryan discuss the crucial role of systems in scaling a franchise. With Tip Top K9, Ryan designed a business model that allows franchisees to concentrate on what they do best—training dogs and building relationships—while the corporate team handles billing, marketing, and backend support. This approach not only reduces the stress of managing the minutiae of business operations but also empowers franchisees to scale with confidence. Whether you're running a service-based business or managing a franchise, the takeaways from this discussion are applicable across industries. Another highlight of the episode is the focus on community engagement. Ryan shares how his team cultivates relationships with local influencers, such as veterinarians and groomers, and how these efforts fuel the growth of Tip Top K9's franchisees. Building strategic partnerships and staying visible in the community are essential elements of scaling a service-based franchise, and Ryan's approach offers inspiration for anyone looking to enhance their local impact. Throughout the episode, Ford and Ryan explore the mindset required for long-term franchise success. Ryan emphasizes the importance of perseverance and passion, particularly for aspiring entrepreneurs stepping into a franchise for the first time. By fostering a culture of support and collaboration, Ryan ensures that each Tip Top K9 franchisee is equipped to succeed, regardless of their prior experience in dog training or business ownership. Listeners also gain insight into how innovation plays a role in scaling. Ryan discusses the integration of technology and how Tip Top K9 adapts to meet the evolving needs of its franchisees and customers. This blend of traditional business values and modern tools is critical for sustaining growth in today's fast-paced business environment. Scaling a service-based franchise isn't just about numbers; it's about creating a business that aligns with the values of its owners and delivers consistent, exceptional experiences for customers. Ryan's passion for dogs and his commitment to empowering entrepreneurs are at the heart of Tip Top K9's success. This episode offers a wealth of inspiration for anyone looking to take their business to the next level while staying true to their mission. Watch the full episode on YouTube. Don't miss out on more inspiring conversations and actionable strategies! Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Ryan Wimpey Ryan Wimpey is the CEO and founder of Tip Top K9, a rapidly growing dog training franchise established in 2010. His journey into the dog training business began with a personal mission to address the behavioral challenges of his rescue dog, Curly. This experience sparked his passion for creating effective training methods, which led to the development of Tip Top K9's unique approach to classical conditioning-based training. Under Ryan's leadership, Tip Top K9 has grown from a single location in Oklahoma to a nationwide franchise with 19 active locations and plans for continued expansion. Known for its science-backed methods and commitment to structure and consistency, Tip Top K9 has transformed the lives of countless dogs and their owners. Ryan's philosophy is simple yet powerful: “If a training technique can't be taught to both a nine-year-old and a ninety-year-old, it doesn't belong in our program.” Ryan is dedicated to helping aspiring entrepreneurs build rewarding businesses by providing comprehensive support systems, including call centers, billing services, and marketing resources. His passion for dogs, combined with his innovative strategies, has positioned Tip Top K9 as a leader in the dog training industry. Ryan's mission is clear: to help people enjoy their dogs and turn their passion for animals into thriving businesses. Learn more about Tip Top K9 at https://tiptopk9.com About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, transforming the way businesses achieve success. Having generated over a billion dollars in sales worldwide, his expertise spans start-ups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford empowers businesses to attract loyal customers, expand brand visibility, and drive innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His contributions to the business world have earned him numerous industry awards. Recognized as a leader in AI prompt engineering, Ford is celebrated for training AI systems to create content that captivates and converts. His insights were recently highlighted at the “Unleash AI for Business Summit,” where he discussed the transformative impact of ChatGPT on marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and tune in to his TV show at Fordify.tv.

Franchise growth can feel like a balancing act between expanding operations and maintaining quality. Many franchise systems face challenges such as scaling effectively, fostering collaboration among franchisees, and navigating a competitive market. Understanding the strategies that contribute to sustainable growth is crucial for long-term success. A thriving franchise requires more than just adding locations; it demands systems that empower franchisees and create consistency across the brand. For brands like The Patch Boys, focusing on communication and a supportive culture has proven vital. Strong relationships between franchisees and leadership, coupled with robust operational systems, are essential to building a network that not only grows but also thrives. Strategic thinking and adaptability often define success in franchising. Facing industry challenges such as staffing shortages, increased competition, and evolving customer expectations requires innovative solutions. The importance of recruiting skilled professionals, implementing effective marketing, and maintaining high standards for customer experience cannot be overstated. These efforts ensure that the franchise remains competitive while meeting the needs of its customers. Franchisees benefit from being part of a system that prioritizes collaboration. Sharing best practices, creating feedback loops, and fostering a sense of community helps elevate performance across the board. By encouraging open communication and innovation, franchise brands can harness the collective expertise of their network to drive continued success. Every franchisor must find ways to balance short-term wins with long-term sustainability. Strategic growth strategies address these dual goals, ensuring that the brand remains competitive while continuing to serve its franchisees effectively. Creating repeatable processes, investing in marketing, and nurturing franchisee relationships all play a role in building a resilient franchise system. Challenges such as recruitment and lead generation are inevitable, but they also present opportunities for innovation. Brands that establish clear systems and maintain strong franchisee support can position themselves to navigate these challenges with confidence. It is through adaptability and forward-thinking strategies that franchises build a foundation for sustained growth. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE!. Join Ford Saeks every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ted Speers Ted Speers is the accomplished brand president of The Patch Boys, a leading national franchise specializing in drywall repair. With over 25 years of experience, Ted has honed his expertise in franchise development, professional sports, and marketing services. His career includes leadership roles with prominent organizations like Little Caesars Pizza, the Detroit Red Wings, and the Colorado Avalanche. Under his leadership, The Patch Boys has grown from 35 to over 100 franchise locations, earning their reputation as a trusted name in home services. Ted is passionate about fostering collaboration within the franchisee community, building scalable systems, and driving sustainable growth for the brand. As part of the BELFOR Franchise Group, Ted has helped position The Patch Boys alongside other complementary home service brands to provide comprehensive customer solutions. Through his dedication to innovation and strategic leadership, Ted continues to shape the future of franchising while empowering franchisees to succeed. Find out more about The Patch Boys Franchise and The BELFOR Franchising Group.  About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of proven expertise, having generated more than a billion dollars in sales worldwide for businesses ranging from innovative start-ups to established Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, increase brand awareness, and drive innovation to achieve remarkable results. An entrepreneurial force, Ford has founded over ten companies, authored five impactful books, secured three U.S. patents, and earned numerous industry accolades. His cutting-edge insights extend to the field of AI prompt engineering, where he has become a leading voice in leveraging AI to create engaging content that fuels business growth. Recently, Ford shared his expertise at the prestigious “Unleash AI for Business Summit,” where he explored the transformative impact of ChatGPT on operations, marketing, and customer experiences. With a track record of success and a passion for empowering others, Ford Saeks continues to redefine what it means to achieve sustainable business growth. To learn more, visit ProfitRichResults.com or watch his TV show at Fordify.tv.

In the competitive world of franchising, success relies on more than just great products or services—it's about building supportive franchise partnerships. These partnerships form the foundation for sustainable growth, ensuring that both franchisors and franchisees have the resources and collaboration needed to thrive. On this week's episode of Fordify LIVE!, host Ford Saeks welcomes digital marketing expert Joe Mohay to explore how collaboration between franchisors and franchisees drives franchise development, local marketing success, and long-term growth. A franchisee's success is often tied to their ability to stand out in local markets. However, achieving visibility requires more than individual effort. Joe Mohay emphasizes that supportive franchise partnerships are essential for creating a shared vision and achieving mutual goals. These partnerships bridge the gap between the franchisor's overarching strategy and the franchisee's local execution, enabling a seamless alignment that benefits both parties. For franchisors, the focus often starts with franchise development—attracting the right candidates to grow the brand. The right partnerships ensure that prospective franchisees not only see the value in joining the organization but also feel confident in the support they'll receive once they are part of the system. Joe highlights that franchisors who invest in robust support systems and collaborative relationships from the start are better positioned to attract motivated, high-performing franchisees. Franchisees, in turn, benefit from these partnerships when it comes to building a strong local presence. A key element of this success is an optimized online strategy. Joe discusses how franchisors and franchisees can work together to leverage tools like local SEO, Google Business Profiles, and localized content. By using the franchisor's digital authority and brand strength as a springboard, franchisees can achieve higher Google rankings, attract local customers, and build credibility within their communities. A well-optimized Google Business Profile (GBP) is a particularly powerful tool for franchisees. Joe explains that a fully optimized GBP serves as a virtual storefront, offering potential customers critical information such as hours of operation, reviews, photos, and promotions. Franchisees who work with supportive franchisors to maintain and update their profiles consistently can significantly boost their visibility and customer engagement. Beyond digital strategies, supportive franchise partnerships are built on consistent communication and collaboration. Franchisors play a pivotal role in equipping franchisees with the tools they need to succeed, whether through personalized marketing strategies, access to data-driven insights, or ongoing training and resources. Joe emphasizes that these efforts should go beyond the initial onboarding phase and continue throughout the life of the partnership. This sustained support ensures franchisees can adapt to changes in the market and consistently meet their business goals. Ford Saeks adds to the conversation by focusing on the buyer's journey and the importance of tailoring efforts to meet the needs of customers at every stage. Whether it's helping franchisees attract customers in their local markets or guiding potential franchise candidates through the decision-making process, these partnerships are the backbone of a thriving franchise system. Ford and Joe agree that supportive franchise partnerships are not just about solving immediate challenges but also about building a framework for long-term success. These partnerships also foster a sense of trust and alignment that's critical for navigating challenges. Franchisees often face unique hurdles, from understanding local customer behavior to managing competition in their market. Franchisors who prioritize open dialogue and problem-solving help franchisees feel supported and empowered, which ultimately strengthens the entire franchise network. The conversation also touches on the evolving role of technology in franchising. With tools like AI and data analytics becoming increasingly prevalent, franchisors and franchisees have access to more insights than ever before. Joe notes that supportive franchise partnerships are essential for integrating these tools effectively, ensuring that franchisees can use them to make informed decisions without feeling overwhelmed. Whether you're a franchisor, franchisee, or entrepreneur, this episode of Fordify LIVE! offers invaluable insights into the power of collaboration. Building supportive franchise partnerships isn't just a nice-to-have—it's a must for achieving growth, sustaining franchise development, and ensuring long-term success. Watch the full interview on YouTube! Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Joe Mohay is a seasoned digital marketing professional with over 23 years of experience specializing in the franchise industry. As a partner at Ignite Visibility, Joe helps franchise brands and franchisees achieve measurable ROI through tailored strategies that enhance local visibility, drive revenue growth, and foster strong professional relationships. Joe's commitment to innovation and excellence has made him a trusted partner for national brands and franchisees alike. Learn more about Joe and Ignite Visibility at https://ignitevisibility.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Are you struggling to grow your business and wondering how to stand out in a crowded marketplace? In today's competitive environment, building a strong personal brand has become an essential tool for entrepreneurs, leaders, and business owners to differentiate themselves and drive growth. Personal branding goes beyond having a logo or a website—it's about building a reputation that resonates with your audience and establishes trust. In this episode of Fordify LIVE, Rory Vaden, co-founder of Brand Builders Group, dives into the critical role that personal branding plays in business growth and long-term success. Personal branding is not just for influencers or celebrities; it's a powerful asset for any business leader looking to expand their reach. Rory emphasizes that people don't just buy products or services—they buy into the people behind them. Your personal brand serves as the bridge between who you are and the value you provide to your audience. If you're looking to build a brand that attracts the right clients and generates more opportunities, the discussion with Rory outlines why focusing on personal branding is one of the smartest moves you can make for your business. One of the key challenges business owners face is finding clarity in their messaging. Rory's insights into personal branding highlight the importance of defining your unique value and being intentional about how you communicate it. By focusing on your core message, your personal brand can become a powerful tool for cutting through the noise and connecting with the people who matter most to your business. It's not about being everything to everyone, but rather, being clear about who you are and what you stand for. When your personal brand reflects your authentic self, it becomes a magnet for clients, customers, and opportunities. Rory also discusses how building a personal brand goes hand in hand with credibility. It's one thing to have expertise, but it's another to communicate it effectively to the right audience. A strong personal brand does just that—it signals authority, trust, and reliability. Rory shares how even the most successful entrepreneurs and executives invest in personal branding as a way to continually build their influence and create lasting connections with their audience. Your personal brand is the key to establishing a strong professional presence that positions you as a leader in your industry. In addition to building credibility, personal branding also accelerates business growth by creating a foundation for long-term relationships. When people trust your brand and believe in your message, they're more likely to remain loyal and recommend your services to others. Rory explains how personal branding is not a one-time effort; it's an ongoing process of refining your message, expanding your reach, and consistently delivering value. This approach leads to exponential growth, as your personal brand continues to evolve and attract more opportunities over time. The conversation with Rory underscores the importance of personal branding as a strategic investment in your business. As more entrepreneurs recognize the value of branding themselves, those who take the time to build their personal brand now will be better positioned to grow their influence and achieve long-term success. By honing in on your story, your message, and the value you bring to the table, you can create a brand that not only drives business growth but also sets you apart from the competition. Watch the full episode on YouTube. If you've been wondering how to elevate your business and make a lasting impact in your industry, investing in personal branding is the way forward. It's not just about visibility; it's about creating meaningful connections with your audience and leaving a lasting impression. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for more strategies and insights to fuel your business success. About Rory Vaden Rory Vaden is a renowned expert in personal branding and co-founder of Brand Builders Group, the world's leader in personal brand strategy. Rory and his team help mission-driven individuals expand their reach, grow their income, and make a positive impact by teaching them how to build and monetize their personal brand. From high-profile clients like Lewis Howes, Ed Mylett, and Amy Porterfield to aspiring entrepreneurs, Brand Builders Group has helped countless people turn their reputation into revenue. Rory's first book, Take the Stairs, became a #1 Wall Street Journal, #1 USA Today, and #2 New York Times bestseller, with translations in 11 languages. Known for his powerful message of doing what's right even when it's difficult, Rory has delivered keynote speeches on leadership, sales, productivity, and personal growth to audiences around the globe. He is also a two-time finalist in the World Championship of Public Speaking and was inducted into the professional speaking hall of fame at age 37. His TEDx talk, “How to Multiply Time,” has been viewed over 4 million times, and his insights on overcoming procrastination, increasing focus, and influential leadership frequently appear in national media. Rory's work continues to inspire millions, making him a sought-after speaker, author, and consultant. For more on Rory and personal branding, visit RoryVaden.com and Brand Builders Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having redefined the formula for success by generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and drive innovation. A tenacious entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford is also an expert in AI prompt engineering, training AI to generate compelling, results-driven content. His insights were recently featured at the Unleash AI for Business Summit, where he demonstrated how ChatGPT is revolutionizing marketing, sales, and customer experience across industries. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Are you struggling to build trust and foster authentic relationships within your team? Many leaders find it difficult to inspire their teams beyond basic task management, but true leadership is built on creating meaningful connections that motivate people to perform at their best. Julie Lee, an expert on leadership and human connection, champions an approach that goes beyond traditional leadership tactics, focusing on leadership through connection as the key to long-term success. Leadership today is about much more than driving productivity or hitting goals—it's about understanding the importance of empathy and compassion in the workplace. Julie's philosophy emphasizes that leadership through connection allows leaders to cultivate an environment where employees feel valued, heard, and supported. Leaders who prioritize relationships can foster greater innovation, collaboration, and loyalty within their teams. When people feel genuinely connected to their leaders, they are more willing to go above and beyond, which drives both individual and organizational growth. One of the most critical elements of leadership through connection is trust. Building trust requires leaders to engage with their teams on a personal level, not just through professional interaction. This goes beyond open-door policies or occasional check-ins. Julie's approach involves actively listening to team members and demonstrating genuine care for their well-being. Trust grows when employees know their leaders see them as individuals, not just resources. This human-centered approach helps resolve conflicts more effectively, keeps morale high, and encourages long-term loyalty. Communication is at the heart of leadership through connection. It's easy to overlook the importance of active listening, but leaders who listen with intent can transform their team's dynamics. Authentic communication creates a culture where employees feel safe to voice concerns, share ideas, and take risks. When leaders foster a sense of belonging and value through empathetic communication, team members become more invested in the success of the business. This approach doesn't just improve workplace atmosphere—it also leads to higher levels of engagement and better overall performance. Managing through connection is particularly important when dealing with conflict. Rather than allowing issues to fester, leaders who adopt a connection-first mindset can address challenges head-on while strengthening relationships. Leadership through connection is about fostering a culture where difficult conversations lead to growth and development rather than division. By creating a foundation of trust and respect, leaders can navigate even the most challenging situations with confidence, knowing that their team is committed to finding solutions together. In today's evolving business landscape, leadership through connection is a powerful strategy for leaders seeking to build resilient, motivated teams. Julie's framework offers a way to balance compassion with accountability, showing that strong relationships don't just benefit employee well-being—they also drive business success. Leaders who invest time in connecting with their team members will see the long-term payoff in increased productivity, lower turnover, and a more collaborative work environment. This approach is a shift from traditional leadership models that focus solely on outcomes and efficiency. By prioritizing connection, leaders can achieve the same results while creating a healthier, more engaged workforce. Leadership through connection shows that when people feel genuinely cared for, they contribute more meaningfully to the team's success. Watch the full episode on YouTube. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and tune in to The Business Growth Show Podcast every Thursday for actionable strategies and insights designed to help you grow your business and lead more effectively. About Julie Lee Julie Lee's personal journey with the power of human connection has shaped her mission to transform leadership and workplace culture. As a keynote speaker and author, Julie helps leaders infuse their organizations with authentic connection to improve mental health and unlock peak performance within their teams. Her impactful message is rooted in her own life experiences, where connection not only saved her but also altered the course of her career. Julie is the author of I See You: How Compassion and Connection Save Lives, and the children's book Broccolipunzle: A Girl with Extraordinary Hair. She hosts the inspiring I See You podcast, which has reached thousands of listeners with its message of thriving in relationships through compassion and connection. In addition, Julie co-hosts the podcast Love, ADHD, where she advocates for positive, supportive conversations around mental health. Julie also serves as the Head Speaking Coach for The Relevant Speaker, a unique program that helps aspiring speakers build successful speaking businesses. Living in the beautiful Utah mountains with her two children, Samuel and Lydia, Julie continues to inspire others to lead with connection and empathy in every aspect of life. For more information, visit JulieLeeSpeaks.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and spark innovation. A true entrepreneurial force, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Recognized for his expertise in AI prompt engineering, Ford trains AI systems to generate content that drives engagement and delivers results. His groundbreaking insights were recently showcased at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming marketing, sales, operations, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.

Are you facing the challenges of scaling your franchise while maintaining consistency and growth? Many business owners struggle with the delicate balance of managing multiple franchise locations without sacrificing quality or profitability. Jerry Akers, a multi-brand franchisee and co-author of Live It to Own It, offers a unique perspective on franchise success and sustainable growth. Through his experience building and managing over 34 Great Clips locations, Jerry provides a blueprint for achieving success in the franchise world, especially for those looking to scale across multiple states. Franchise success doesn't come without its hurdles. Jerry's journey began with a single struggling location. Instead of letting the challenge define him, he dug in to assess what needed to change, both operationally and in terms of leadership. One of the first steps in achieving franchise success is recognizing the importance of building a strong team. Jerry emphasizes the value of creating a company culture that empowers employees to take ownership of their roles. By doing so, franchisees can replicate consistent and high-quality customer experience across all locations, ensuring that growth doesn't compromise service or efficiency. Another crucial element of franchise success is the ability to adapt to different markets while keeping the brand's core values intact. Jerry speaks to the necessity of understanding regional differences in customer behavior, local regulations, and marketing approaches. His approach to franchise success includes tailoring strategies to meet the unique needs of each community, without deviating from the brand's established principles. This adaptability has allowed Jerry to scale his franchise portfolio while keeping each location profitable and connected to its local market. Jerry also highlights the importance of operational efficiency in scaling franchises. As a business expands, franchise owners must streamline processes to manage costs and maintain quality. Jerry's experience with Great Clips demonstrates how optimizing supply chains, investing in technology, and implementing scalable systems are key to running multiple locations successfully. By automating routine tasks and using data-driven insights, franchisees can focus on growth opportunities rather than getting bogged down in day-to-day operations. Franchise success, as Jerry outlines, requires a deep understanding of both the franchise model and the people driving it. For entrepreneurs, building a network of franchisees who share the same vision and values is critical. Jerry stresses that success in franchising is not just about following a blueprint but about fostering relationships with franchisees and helping them succeed individually. When franchisees are supported and empowered, they become invested in the business's long-term growth, ultimately contributing to the overall success of the brand. One of the biggest challenges in franchise success is navigating the highs and lows of the industry. Jerry's leadership philosophy revolves around resilience and adaptability. Throughout his career, he's encountered market fluctuations, economic downturns, and operational challenges, yet his focus on problem-solving and leadership has allowed him to stay ahead. For those looking to scale a franchise, Jerry's experience offers a wealth of practical insights on how to stay resilient, maintain a positive culture, and build a business that thrives regardless of external challenges. Jerry Akers' approach to franchise success is a reminder that growth and scalability don't come from shortcuts, but from thoughtful leadership, strong relationships, and a commitment to excellence. Whether you're looking to expand your franchise or just beginning your journey in franchising, Jerry's strategies for achieving long-term success are applicable across industries. His ability to balance operational efficiency with maintaining personal relationships within his business is what sets him apart as a leader in the franchise world. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom tailored for entrepreneurs looking to scale and succeed. About Jerry Akers Jerry Akers is a highly respected leader in the franchise industry, sought out by independent businesses across the country for his expertise in multi-unit franchise operations. With a wealth of experience as a corporate executive and multi-brand franchise owner, Jerry has successfully scaled his business portfolio to include over 34 Great Clips locations and regional development for The Joint Chiropractic. A Midwest native, Jerry brings his down-to-earth leadership style to both his businesses and his consulting work, helping franchise operators across the nation achieve sustainable growth. In addition to his franchise ventures, Jerry serves as Chairman of the International Franchise Association Franchisee Forum Board and holds leadership roles on several other boards, including the National Federation of Independent Business State Leadership Council and the Iowa Board of Cosmetology Arts and Sciences. His dedication to the franchise industry and his ability to drive success has made him a go-to keynote speaker and consultant for multi-unit franchise operators nationwide. When he's not leading his business ventures or advising others, Jerry enjoys time on his family farm in northeast Iowa or relaxing at his lake house in central Arkansas. To learn more about Jerry Akers and his work, visit Zdynamix.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, redefining success and generating over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. A serial entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Known for his cutting-edge approach, Ford is also an expert in AI prompt engineering, where he trains AI to craft compelling content that drives engagement and results. He recently demonstrated his expertise at the Unleash AI for Business Summit, showcasing how ChatGPT is transforming operations, marketing, sales, and customer experience. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.

Are you struggling to figure out how to scale your franchise business while maintaining its core mission? Many entrepreneurs face the challenge of expanding without sacrificing the quality and purpose that drive their business. In an interview with Ford Saeks, Jeff Gartner, co-founder and CEO of Hudson Valley Swim, shared his journey through the world of franchise business growth, offering insights into how he transformed a simple swim lesson into a thriving franchise operation. Jeff's story began with a personal need—ensuring his children received high-quality swim lessons—and quickly grew into something much larger. From his backyard in the Northeast, Jeff recognized a gap in the market, where the available swim instruction lacked the quality he experienced privately. This realization sparked the foundation of Hudson Valley Swim, a business that has grown from a single operation to a franchise model with eight corporate locations and six franchise locations. Jeff's focus was never just on growth for the sake of expansion but rather on building a brand that prioritized safety and skill development in swim education. In a business built around saving lives, Jeff explains how maintaining the core mission was essential as the franchise expanded. His commitment to making sure that every location upheld the same standard of excellence that the original swim school had is a vital element in the brand's success. For Jeff, franchise business growth wasn't simply about opening more doors; it was about ensuring that every franchisee bought into the mission of reducing the risk of drowning through effective swim education. It's this mission-driven focus that sets Hudson Valley Swim apart in a competitive industry, and it's what potential franchisees must fully embrace to join the network. Scaling a franchise, however, is not without its challenges. Jeff reveals that building a foundation rooted in strong systems and processes was key to creating a replicable and scalable model. With decades of experience, he built a turnkey operation, making it easier for franchisees to start strong. From insurance to payroll, Jeff's approach was to have every system ready to go so new franchisees could focus on building their business, rather than getting bogged down in the logistics. This approach allowed his franchise to grow quickly and efficiently while maintaining the high standards of the original brand. Jeff also emphasized the importance of local community engagement in achieving long-term franchise business growth. While digital marketing plays a role, connecting directly with families through local events and partnerships has proven to be a critical component of the brand's success. By tapping into schools, sponsoring local sports teams, and attending community events, Hudson Valley Swim builds trust with parents, positioning itself as more than just a swim school but a vital part of the community. Technology, too, plays an important role in Jeff's model. His background in tech allowed him to streamline operations through automation, making tasks like registration and scheduling more efficient. Yet, as both he and Ford discuss, technology alone is not enough. Personal engagement and connection remain at the heart of the brand's identity, and Jeff has been careful to ensure that while technology improves the efficiency of operations, it doesn't replace the human touch that defines the customer experience. For many entrepreneurs, the idea of scaling a business can seem daunting. Jeff's approach to franchise business growth offers a roadmap for how to do so with purpose. It's not just about adding more locations but about ensuring that each new franchise is set up for success from the start. By fostering a strong sense of community, prioritizing customer relationships, and leveraging technology in thoughtful ways, Hudson Valley Swim has managed to grow without losing sight of its original mission. For business owners looking to scale, Jeff's experience serves as a powerful example of how to combine operational excellence with a deep commitment to the values that drive the business. By putting systems in place and finding franchisees who truly align with the mission, Hudson Valley Swim continues to thrive as it expands across new markets. Watch the full interview on YouTube. Don't miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms, and tune in to The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jeff Gartner Jeff Gartner is a franchisor, technologist, entrepreneur, and inventor, best known as the co-founder of Hudson Valley Swim, a premium swim lesson program launched in 2003 with a mission to save lives through high-quality swim education. In 2022, alongside his wife Joan, Jeff expanded the business into a franchise, which has since been recognized as an "emerging franchise to watch" by numerous associations and publications. Jeff's background in technology is vast and impressive, having been named a "Top 50 Innovator" in Avaya company history for his portfolio of 19 patents, which cover advancements in conference productivity, internet telephony, and email system architectures. A pioneer in the eBusiness world, Jeff was responsible for building the world's first smartphone, the first online e-commerce storefront, and the first B2B eMarketplace. His extensive experience also includes leading technological strategies for major companies like Baker & Taylor and Computer Associates. After retiring from the technology industry, Jeff shifted his focus entirely to expanding his swim school business and empowering entrepreneurs nationwide through his franchise model. His commitment to both innovation and mission-driven business continues to inspire and create new opportunities for others. Learn more about Hudson Valley Swim at hudsonvalleyswimfranchise.com About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, driving over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford is known for helping businesses attract loyal customers, expand brand visibility, and ignite innovation. A true entrepreneurial force, Ford has founded more than ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his contributions. Ford's expertise also extends into AI prompt engineering, where he trains AI to generate engaging content that drives real results. Recently, he showcased his groundbreaking knowledge at the Unleash AI for Business Summit, highlighting how ChatGPT is transforming marketing, sales, operations, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Are you struggling to figure out how to use AI tools to grow your business effectively? Many entrepreneurs are unsure how to harness AI's power to boost productivity and profitability without losing the human touch in their operations. In this weeks episode of Fordify LIVE, Terry Brock, a Hall of Fame keynote speaker, shares his expertise on how AI tools for business are transforming the landscape for companies that are ready to embrace them. If you've been searching for practical ways to integrate AI into your strategy, this discussion provides valuable insights into making technology work for you. AI isn't just about replacing tasks—it's about freeing up time and energy so business leaders can focus on high-level decision-making and growth. Tools like ChatGPT, Perplexity, and Cast Magic have become indispensable in today's business environment. By automating routine tasks such as content creation and data processing, these AI tools for business allow companies to operate more efficiently while still maintaining a personal, authentic connection with customers. Ford emphasizes that business owners who learn how to leverage these technologies effectively will have a significant advantage over those who resist change. Personalization remains crucial in an era where AI is widely accessible. While AI can generate ideas and initial drafts, the true value comes from how business owners tailor and enhance that content to reflect their unique brand voice. AI may provide a solid foundation, but it's the customization and personal touch that allow businesses to maintain their individuality. This ensures that, even with the efficiency and automation AI brings, companies can stand out in a crowded marketplace by preserving their distinct identity. Both Ford and Terry highlight how AI tools for business offer unparalleled opportunities for growth, but only for those willing to continuously adapt and innovate. They stress that as AI technology advances, businesses that embrace it will remain competitive, while those that hesitate may fall behind. AI is not just a tool for the future; it's a necessity for today. Ford points out that business owners must remain open-minded, willing to experiment with new tools and techniques to find the best fit for their business model. Companies that adopt a mindset of ongoing learning will be better positioned to navigate the rapidly changing technological landscape. Terry shares examples from his experience working with major brands like Skype, AT&T, and ACE Hardware, demonstrating how AI tools for business can simplify complex workflows and improve productivity. From automating repetitive tasks to providing data-driven insights, AI helps business owners focus on what truly matters—building relationships and driving growth. Ford and Terry agree that AI is not replacing humans; rather, it is enhancing their abilities, allowing businesses to scale and innovate without losing their personal touch. AI offers exciting opportunities, but its true value comes from how it's applied. While AI tools provide efficiency, it's the human touch that transforms that efficiency into meaningful growth. Entrepreneurs who embrace AI tools for business can streamline operations, stay competitive, and unlock new paths to success. By combining the power of AI with personal insight, businesses can achieve long-term, sustainable growth. Watch the full episode on YouTube. For more insights from Ford and top industry experts, don't miss future episodes of Fordify LIVE! Tune in every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for actionable strategies to elevate your business. About Terry Brock Terry Brock is a Hall of Fame keynote speaker and a globally recognized authority on leveraging technology to drive business success. With a career spanning decades, Terry has helped organizations enhance customer engagement, boost productivity, and increase profitability through the strategic use of AI and social media. He has held influential roles such as Chief Enterprise Blogger for Skype, Editor-in-Chief for AT&T's Networking Exchange blog, and Chief Retail Advisor for ACE Hardware. Terry's expertise has earned him numerous accolades, including the Certified Speaking Professional designation from the National Speakers Association and inductions into both the Speakers Hall of Fame and the Virtual Speakers Hall of Fame. He is also a recipient of the prestigious Cavett Award, recognized as the National Speakers Association's highest honor. Terry is passionate about empowering entrepreneurs and business owners to thrive in the digital age, sharing his insights through platforms like his website Stark Raving Entrepreneurs and AITools4Biz. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping companies generate over a billion dollars in sales worldwide. As the President and CEO of Prime Concepts Group, Inc., Ford is an expert in attracting loyal customers, expanding brand visibility, and sparking innovation. A true entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford's expertise also extends to AI prompt engineering, where he trains AI systems to create impactful content that drives engagement and results. Recently, he showcased his knowledge at the Unleash AI for Business Summit, where he highlighted how AI tools like ChatGPT are transforming business operations, marketing, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.

Are you struggling with self-doubt or feel stuck on the path to business growth? It's easy to get overwhelmed by perfectionism and let fears hold you back from taking that next step. In this week's episode of Fordify LIVE, Ford is joined by Matthew McReynolds, The Streetwise Franchisee, who shares his journey of embracing progress over perfection as a multi-brand franchise owner and mentor. If you're aiming to level up your business, overcome setbacks, and create meaningful growth, this conversation provides the insight you need to start pushing forward. Matthew discusses his experiences in franchise ownership, where he's taken the reins on businesses like Mosquito Joe, Groovy Hughes, and Lumiere Outdoor Lighting. From his first steps into entrepreneurship with his father to his present role as a mentor to other aspiring business owners, Matthew reflects on why it's essential to prioritize progress over perfection. He explains how too many entrepreneurs get caught up in the pursuit of flawless execution, preventing them from starting or advancing. The message is clear: taking imperfect action is often the first step toward mastering any challenge and achieving genuine progress over perfection. Ford and Matthew touch on the mindset needed to push through self-doubt and persist, even when faced with failures. Matthew shares how his background in athletics and coaching taught him that growth often comes from repeated efforts rather than immediate successes. He emphasizes that moving forward, even through missteps, allows you to gain the experience necessary to become resilient. The balance between planning and doing is crucial; waiting for the “perfect” moment usually results in missed opportunities. Instead, taking action, learning along the way, and adjusting strategies over time proves to be a more effective approach for embodying progress over perfection and achieving long-term success. Matthew shared how challenges can become catalysts for growth, drawing from his own entry into franchising. With limited experience, he navigated the uncertainties of launching a new business, but rather than letting obstacles hold him back, he viewed them as essential learning experiences. This mindset sharpened his skills and bolstered his resilience, ultimately shaping the trajectory of his career. By leaning into pain-points instead of shying away, he not only strengthened his own business practices but also developed the ability to guide others through similar hurdles. His approach offers a valuable lesson for entrepreneurs: embracing discomfort is a vital part of practicing progress over perfection, paving the way to stronger and more effective business strategies. Mentorship and mastermind groups emerged as crucial elements in Matthew's approach to business growth. He explains how tapping into the collective wisdom of like-minded individuals provides the momentum and motivation needed to push forward. For Matthew, being a “serial mentee” is a cornerstone of his philosophy, as he continually seeks to learn from others and apply new insights to reach his goals. He credits mentorship with shaping his trajectory, refining his strategies, and offering the clarity needed to navigate the complexities of business ownership. This mindset aligns perfectly with the principle of progress over perfection, where continuous learning and growth are prioritized over getting everything right the first time. It's all too easy for business owners to get caught up in the day-to-day grind and lose sight of the bigger picture. Matthew emphasizes the importance of focusing on high-value activities rather than getting bogged down in tasks that could be delegated or outsourced. Shifting attention away from low impact “$25 tasks” allows entrepreneurs to concentrate on strategic actions that genuinely move the needle. Prioritizing efforts that align with long-term goals accelerates growth by fostering a mindset of progress over perfection, where progress is more important than chasing unattainable standards. Matthew's experiences illustrate that success is built on a series of imperfect actions, each contributing to growth and resilience. Even small, incremental steps can create significant momentum over time. He encourages entrepreneurs to rethink how they approach their work, challenging them to let go of the fear of failure and embrace the value of taking action, no matter how imperfect. The focus is not on flawless execution but on continually moving forward to achieving meaningful results, embodying progress over perfection in every decision and action. Watch the full episode on YouTube. Catch future episodes of Fordify LIVE every Wednesday at 11 AM Central across your favorite social platforms and tune in to The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss the opportunity to engage in insightful discussions that can help you take your business to the next level. About Matthew McReynolds Matthew McReynolds, The Streetwise Franchisee, is the embodiment of the American Dream. His journey began with a passion for athletics, which taught him that overcoming adversity is essential for growth. Although his plans for a professional sports career didn't materialize, it led him to a meaningful role in the non-profit sector, working with an inner-city school in Chicago. The real turning point came when Matthew partnered with his father to launch their first franchise, sparking a passion for business ownership that never faded. Today, he leads multiple successful franchises, including Mosquito Joe, Groovy Hughes, and Lumiere Outdoor Lighting. As a franchise consultant, he is committed to helping others realize their dreams of owning a business by sharing his insights and experience. Connect with Matthew and explore franchising opportunities at thestreetwisefranchisee.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has redefined success, driving over a billion dollars in sales worldwide for start-ups and Fortune 500 companies alike. With more than 20 years of experience, Ford serves as the President and CEO of Prime Concepts Group, Inc., where he helps businesses attract repeat customers, expand brand recognition, and fuel innovation. An accomplished entrepreneur, Ford has founded over ten companies, authored five books, secured three U.S. patents, and earned numerous industry accolades. Ford's expertise extends into AI prompt engineering, where he's known for training AI to generate content that captivates and converts. He recently shared his insights at the "Unleash AI for Business Summit," illustrating how ChatGPT is transforming operations, marketing, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and catch his TV show at Fordify.tv.

Are you struggling to navigate the complexities of franchise development marketing in today's rapidly evolving digital landscape? For franchise brands, staying ahead of marketing trends and connecting with the right franchisees can feel like a moving target. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks sits down with Jack Monson, President of Brand Journalists, to explore the strategies that are helping franchise brands stand out in a crowded marketplace and attract top talent. Franchise development marketing has shifted dramatically in the past few years, especially with the rise of digital channels and AI-driven tools. One of the key insights from the conversation with Jack Monson is the importance of personal branding in franchise marketing. Franchisees today are no longer just interested in the product or service a brand offers—they are seeking brands with a strong story and a clear message that resonates on a personal level. Jack emphasizes that franchise brands need to evolve from the traditional corporate messaging and adopt storytelling techniques that highlight the human side of their business. This approach helps build trust with potential franchisees, showing them what it would really be like to join and grow with the brand. Another critical aspect of franchise development marketing is the changing nature of content. Traditional marketing strategies that worked three to five years ago are no longer as effective. Jack shares his experience working with franchise brands to produce highly targeted, authentic content that reflects the current environment. Brands that are still relying on outdated videos or messaging from years ago are missing out on opportunities to engage with today's franchise candidates. Franchise development marketing now involves more than just generating leads; it's about creating content that speaks directly to your target audience and captures their attention on platforms where they spend time, such as social media and short-form video. Ford and Jack also dive into the power of AI in franchise development marketing. As digital marketing continues to evolve, the use of AI in content targeting and creation is becoming increasingly important. Jack explains how brands can harness AI to improve their marketing efforts by reaching the right audience at the right time. This shift in how brands approach marketing is crucial for staying relevant and competitive, especially in a world where consumer and franchisee expectations are higher than ever before. However, Jack makes it clear that while AI is an essential tool, it should complement human-driven storytelling and not replace it. Authenticity remains key in franchise development marketing. Another important element discussed is the significance of balancing brand awareness and lead generation. Many franchise brands tend to focus too heavily on generating immediate leads without considering the long-term value of brand equity. Jack advises that while lead generation is essential, building a recognizable and trusted brand is equally important. By creating a mix of content that includes both brand storytelling and strategic calls to action, franchise brands can build a pipeline of interested and engaged franchisee candidates. The episode also highlights how franchise development marketing is no longer a one-size-fits-all approach. Ford and Jack explore the need for customized marketing strategies that align with the unique needs of each franchise brand. Whether it's through digital content, personal branding, or AI-enhanced targeting, the key is to remain adaptable and responsive to the changing landscape. Brands that are able to adjust their marketing efforts in real-time are the ones that will attract the most qualified franchisees and drive long-term growth. If you're looking to stay ahead in franchise development marketing and want to attract top franchisees to your brand, this conversation with Jack Monson offers insights and actionable strategies that can guide your efforts. From storytelling to AI integration, Ford and Jack discuss the tools and techniques needed to excel in today's franchise landscape. Watch the full episode on YouTube.com Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and don't miss The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jack Monson Jack Monson is a seasoned expert in franchise development marketing, branding, digital marketing, and public relations. As the President and CEO of Brand Journalists, Jack has spent over 15 years working with franchise systems, national brands, and local businesses to simplify their marketing and advertising strategies. With a deep focus on storytelling and personal branding, Jack helps franchise brands connect with their audiences in meaningful ways, ensuring they stand out in today's competitive marketplace. Jack is also the host of Social Geek Radio, a leading podcast in the franchise space, with millions of downloads. Through his work at Brand J, Jack and his team provide expert marketing solutions that help brands attract top-tier franchisees, grow brand awareness, and drive long-term business success. Whether you're looking to refine your brand story or optimize your digital marketing efforts, Jack's insights and strategies offer a powerful roadmap for growth. Learn more at BrandJ.com. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over two decades of experience, generating more than a billion dollars in sales globally for businesses ranging from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford has helped businesses attract loyal customers, expand brand visibility, and spark innovation. A dynamic entrepreneur, Ford has founded over ten companies, authored five books, and holds three U.S. patents. His groundbreaking work has earned him numerous industry accolades. Ford is also an expert in AI prompt engineering, utilizing artificial intelligence to create content that drives engagement and boosts results. Recently, he demonstrated this expertise at the prestigious Unleash AI for Business Summit, showcasing how AI tools like ChatGPT are revolutionizing marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Are you struggling to find the best way to train your sales team and improve customer service? The challenge of ensuring that your team consistently performs at a high level, responds effectively to customer needs, and closes more deals can be overwhelming. In the latest episode of Fordify LIVE!, Ford Saeks is joined by Chase Meredith, founder of Replay.Sale, to discuss how AI sales training is transforming the way businesses approach training for sales and customer service teams. AI sales training offers a powerful solution to one of the biggest hurdles businesses face: how to get sales reps to develop conversational skills and become more confident in real-world customer interactions. Traditional roleplaying methods have limitations—they often require pulling in colleagues to practice, and the feedback can be biased or not reflective of actual customer scenarios. With Replay.Sale, Chase Meredith has introduced an AI-driven roleplay system that allows sales teams to simulate realistic conversations, practice handling objections, and refine their approach without needing another person involved. The AI can replicate different types of customer interactions, helping salespeople improve their responses in various situations. One of the key benefits of AI sales training is that it provides real-time feedback, allowing salespeople to quickly adjust their techniques and improve. Ford and Chase discuss how Replay.Sale's system is designed to grade and score these roleplays, offering insights into areas where a rep excels and where there's room for improvement. This feedback loop is essential in building the confidence and competence required to perform better in actual sales calls. Replay.Sale isn't just about improving sales scripts; it's about creating a virtual gym for conversation, helping reps to practice repeatedly and develop the mental muscle needed to thrive in high-pressure sales environments. Chase Meredith emphasizes that the system is more than just a tool for new hires. It can be used throughout a salesperson's career to continue honing their skills, whether they are preparing for complex negotiations or routine customer service interactions. This scalability is what sets AI sales training apart from traditional methods. Replay.Sale's ability to integrate with existing training programs also makes it an ideal solution for businesses that are already using learning management systems. The platform embeds easily and provides measurable results, ensuring that teams are truly engaging with the training material and applying it to real-world situations. For companies struggling with onboarding and high turnover in sales teams, AI sales training offers a way to accelerate learning and reduce the costs associated with poor performance or frequent employee turnover. By improving how new hires are trained and setting them up for success from day one, businesses can avoid the pitfalls of underprepared staff who struggle to hit their targets. Ford and Chase also touch on how this technology can reduce the need for constant human oversight in the training process, freeing up managers to focus on higher-level strategies while ensuring that reps are still getting the training they need. Replay.Sale's AI sales training platform is also valuable for those looking to enhance customer service. Whether dealing with challenging customer complaints or trying to upsell a product, the system provides a range of scenarios that help reps practice different outcomes. It allows employees to go beyond basic script memorization and develop the skills needed to handle dynamic and unpredictable customer interactions. This makes Replay.Sale an effective tool not just for sales teams but for any customer-facing role that relies on strong communication skills. AI sales training offers a forward-thinking solution to one of the most pressing challenges businesses face: how to train their teams to be consistently better at customer interaction, objection handling, and relationship building. Ford and Chase explore how businesses can incorporate this technology into their growth strategies to boost both sales performance and customer satisfaction. If you're ready to take your sales training to the next level with cutting-edge technology, tune in to this episode of Fordify LIVE! to hear more about how Replay.Sale is revolutionizing the process. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and don't miss The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Chase Meredith: Chase Meredith is the founder of Replay Sale, an innovative platform that uses AI-driven roleplay to revolutionize sales and customer service training. With a background in sales, including door-to-door and tech product sales, Chase developed a deep understanding of the challenges faced by sales teams when it comes to practicing and refining their conversational skills. His experience inspired him to create Replay Sale, a tool that allows sales reps and customer service teams to simulate real-world conversations, receive immediate feedback, and continuously improve their performance. Chase's commitment to leveraging AI for scalable, effective training solutions has helped businesses enhance their sales processes, improve customer experiences, and reduce turnover through better onboarding and development. Learn more at Replay.Sale. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over 20 years of experience, generating over a billion dollars in sales for businesses ranging from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford has redefined how businesses attract loyal customers, expand brand recognition, and ignite innovation. A dynamic entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His contributions have earned him numerous industry awards. Beyond traditional business growth strategies, Ford is also an expert in AI prompt engineering, using artificial intelligence to create compelling content that drives engagement and results. He recently shared his insights at the prestigious Unleash AI for Business Summit, where he discussed how AI, including tools like ChatGPT, is transforming operations, marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

When evaluating a franchise, many entrepreneurs struggle to figure out where to begin. Selecting the right opportunity isn't just about brand recognition or financial potential—it's about understanding the key factors that can make or break your success as a franchisee. Franchise ownership can be a lucrative path, but making an informed choice requires insight into how different franchise systems work, what support structures are in place, and how those align with your personal and financial goals. Turp Ricketts, President of Franchise Development at HorsePower Brands, emphasizes that one of the most important steps in evaluating a franchise is examining the level of support offered by the franchisor. While brand power may seem attractive, the long-term success of franchisees often depends on the resources available to them. HorsePower Brands, for example, provides call center support, tailored financing programs, and national partnerships that enable franchise owners to focus on growing their business, rather than getting bogged down by administrative tasks. This kind of support is often an overlooked yet critical aspect when determining the true value of a franchise system. Another critical factor is understanding the scalability of the franchise. A strong franchise system provides not only the initial tools for success but also offers pathways for long-term growth. Ricketts points out that evaluating a franchise means understanding how well it can adapt to market changes, whether through innovative marketing strategies or providing the technology and infrastructure that franchisees need to stay competitive. Whether the franchise involves home services or another industry, the ability to expand and scale your business is something that must be factored into the decision-making process. An often-understated element when evaluating a franchise is the franchisee's own ability to execute. While the franchise system can provide all the necessary tools, it ultimately comes down to whether the owner can effectively manage teams, sales processes, and customer relationships. Personal accountability and execution are key to making any franchise investment worthwhile. Many entrepreneurs mistakenly think the franchisor will handle everything for them. While strong systems are crucial, success requires a hands-on approach and the ability to adapt to the demands of the local market. It's also important to assess how well the franchise system addresses common business challenges, particularly in areas such as marketing, staffing, and customer acquisition. One of the most common hurdles franchisees face is balancing the support from the national brand with localized efforts. Franchisees often expect the franchisor to drive all the business through national marketing efforts, but real success happens when owners take personal responsibility for local marketing and building relationships within their community. The ability to combine both local and national marketing strategies is often the key to standing out in a competitive market and avoiding becoming just another commodity. Evaluating a franchise also involves a deep dive into the culture of the franchise system. Ricketts emphasizes the importance of ensuring that the franchise culture aligns with the personal values and leadership style of the prospective franchisee. This can be a key predictor of long-term success. Understanding the culture also means looking at how well the franchisor listens to and supports its franchisees. Is there a collaborative environment where franchisees can share insights and solutions? A franchise system that fosters open communication and continuous improvement can provide a competitive edge in the marketplace. Watch the full episode on YouTube. For anyone looking to evaluate a franchise, it's clear that success lies in more than just selecting a well-known brand. Thoroughly understanding the support structures, scalability, market strategy, and culture of the franchise system are all essential to making the right investment decision. A franchise can be a powerful vehicle for financial growth, but it requires careful consideration of both the franchisor's offerings and your own ability to execute. If you're ready to gain more valuable insights and tools to help grow your business, make sure not to miss the weekly Fordify LIVE! sessions. Join Ford Saeks every Wednesday at 11 AM Central on your favorite social platforms, and don't forget to catch The Business Growth Show Podcast every Thursday for actionable strategies to accelerate your business growth. About Turp Ricketts: Turp Ricketts is the President of Franchise Development at HorsePower Brands, a portfolio company specializing in home services franchises. With a diverse background in finance and franchise operations, Turp plays a pivotal role in overseeing the growth and expansion of HorsePower's franchise network. His expertise in developing customized financial programs and building scalable franchise systems has helped numerous franchise owners navigate the complexities of business ownership. Turp's career began in the janitorial sector, working with master franchise owners, before moving into franchise finance. His ability to design tailored financing solutions for well-known brands like Domino's and Little Caesars set the stage for his current role at HorsePower Brands. As a key member of the leadership team, Turp is dedicated to providing franchisees with the tools and resources needed to succeed, from call center support to financing and national partnerships. His passion for empowering entrepreneurs and his extensive experience in both the finance and franchising sectors make him a trusted authority in franchise development. Learn more about HorsePower Brands at HorsePowerBrands.com. About Ford Saeks: Ford Saeks is a Business Growth Accelerator with over two decades of experience, known for redefining success and generating over a billion dollars in sales globally. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract repeat customers, boost brand awareness, and drive innovation. With a relentless entrepreneurial spirit, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His impact extends to AI prompt engineering, where he is recognized for his ability to train AI to produce engaging, results-driven content. A featured speaker at the "Unleash AI for Business Summit," Ford demonstrated how AI, including tools like ChatGPT, is transforming business operations, marketing, and customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Ford Saeks, CEO of Prime Concepts, is a renowned entrepreneur, author and LinkedIn influencer with over 25 years of experience. He stresses the importance of critical thinking and adaptability in addressing organizational challenges, particularly AI disruption and data security. Ford highlights AI's growing role in tasks like appointment scheduling and outlines key business growth strategies focused on client acquisition, transaction value, and operational efficiency. He encourages leaders to address AI's security and ethical issues through proactive training and privacy measures. Ford warns of AI's potential risks, such as deep fakes and data misuse, likening its impact to the internet. He also emphasizes the need for high-touch customer interactions, effective onboarding, self-correcting leadership, and evolving beliefs, while cautioning about AI's influence on relationships and biases.     Key Takeaways [01:55] Ford reflected on the pivotal moment when the cassette program influenced his life, emphasizing the importance of being a critical thinker and open-minded. He noted that many organizations fail to address their true challenges, which often lie beneath superficial labels like "culture" or "leadership." [05:16] Ford discussed current challenges faced by CEOs, including AI disruption, data security, and economic changes in the workforce. He highlighted the growing need for cybersecurity and the impact of AI on job roles, noting that AI can now perform tasks like scheduling appointments with human-like precision. [09:17] Ford outlined key areas for business growth: acquiring high-value clients, increasing average transaction values, nurturing repeat and referral sales, and improving operations. He stressed the importance of focusing on high-value clients and operational efficiency to avoid pitfalls like apathy after a sale. [12:27] Ford argued that business development and sales are interconnected, with AI likely impacting both areas. While AI will handle repetitive tasks, he predicted a return to high-touch customer experiences as organizations strive to maintain authentic relationships. [15:46] Ford discussed the importance of rethinking mindset, influenced by Carol Dweck's book "Mindset." He explained that changing one's thought process can lead to different results and emphasized the need to question assumptions and seek varied perspectives to solve problems effectively. [20:10] Ford advised leaders to address security and ethical concerns with AI. He recommended treating AI as a highly capable tool, monitoring it closely, integrating AI training into onboarding, and setting clear usage policies. He suggested setting privacy settings, creating AI champions within the company, and organizing group sessions to explore AI solutions. [22:52] Ford indicated it's too late to keep AI use internal; organizations are already using AI. He advised assessing internal AI use, setting privacy settings, and staying updated on AI developments. [24:09] Ford expressed concerns about enforcing privacy settings effectively, given AI's potential threats like deepfakes. He stressed that while privacy settings are important, they might not fully address data misuse. Ford noted that data security is an ongoing challenge with AI. He highlighted the risk of data cloning and hacking despite privacy settings. Ford compared AI's impact to the internet, predicting it will be transformative and significantly affect all aspects of business and society. Ford observed that many people still underestimate AI's potential, even with its years of presence. [28:08] Ford emphasized that effective onboarding involves paperwork, socialization, and training. He also advocates for team-building activities to foster a positive culture. Ford admitted to needing self-correction to improve his company's culture, having previously dealt with high turnover and a toxic environment.  [35:54] Ford spoke on "prosperity consciousness," stressing the need to challenge and evolve one's beliefs for personal and professional growth. Ford warned of AI's potential impact on relationships and the need for careful discernment in its use. Ford highlighted the importance of questioning personal biases and beliefs, sharing a personal example of how past experiences can distort current perceptions.  [41:30] Ford recommended taking time for self-reflection and disconnecting from daily distractions to better focus on what truly matters. [43:48] And remember,  I learned that we can do anything, but we can't do everything, at least not at the same time. So think of your priorities, not in terms of what activities you do, but when you do them, timing is everything. - Dan Millman   Quotable Quotes "If you're asking the wrong question, the answer doesn't matter." "The scariest people to me are the ones who think they know everything but don't know what they don't know." “Learning how to be a critical thinker and be open minded and being able to be like a diamond and add facets. So when someone gives me new information, it's not that I have to change, I get to add a facet to that diamond, making that diamond more valuable.” "Top CEOs right now are challenged with a variety of things in an organization... The disruption of AI... there's no best practices and it's a wild west." "AI is now being used to hack sites and they can do it at scale. It's going to be harder and harder to know what's real and what's not real." "Anything that can be done repetitively is going to get done with AI." "AI is going to be used for high tech, but organizations should really look at the customer experience. How can they still use high touch to maintain authentic relationships and empathy?" “AI won't replace humans. It'll replace humans using AI.” “Deep Fakes are going to be one of the biggest things, knowing what's real and what's not.” “If you look at the younger generations and their motivations... it's not about getting seduced by the generations as much as culturally how people are communicating.” “The workforce is changing, communications are changing, how people communicate in conflict.” “I just think that with AI, you're going to see a lot of that really corrupting how people work, how they live their social interactions. They're going to lose complete skill sets because AI is going to be able to replace a lot of it and they're not going to learn how to talk to people.” "We only think of high touch when it comes to customers. We don't think about the high touch that we actually need in the workplace to influence and inspire people." "Onboarding really comes down to three things. You want to do the paperwork. That's number one. You want to socialize, make sure they feel comfortable in socialization. And then number three is training." "AI can act as my life coach, relationship coach, and business advisor. It's going to infiltrate our lives in ways that are both exciting and scary." "You have to question your cognitive biases, question your logical fallacies, and be willing to be wrong." “Confirmation bias is a fancy way of saying we all argue for our own limitations." "The leadership challenge is harder now than ever. Social media and isolation from COVID have altered our social skills." Resources Mentioned The Leadership Podcast | Sponsored by | Rafti Advisors. LLC | Self-Reliant Leadership. LLC | Ford Saeks Website | Ford Saeks LinkedIn | X (Twitter) | This is the book mentioned  in this episode  

Franchise leadership is essential in shaping the future of global entrepreneurship, and few understand this better than Matt Haller, the President and CEO of the International Franchise Association (IFA). With over a decade at the IFA, Haller has played a pivotal role in advocating for the franchising industry, helping it navigate through challenges and seize opportunities. Haller's leadership at the IFA has been marked by a strong focus on advocacy, particularly in the face of legislative challenges that could disrupt the franchise business model. For instance, recent minimum wage increases in California posed significant risks to small business owners. Thanks to the IFA's efforts under Haller's guidance, the potential impact was mitigated, preserving the integrity of the franchise model. Haller's proactive approach highlights the importance of strong leadership in safeguarding the interests of franchisors, franchisees, and suppliers alike. Technology is rapidly transforming the franchising landscape, and Haller is at the forefront of integrating these advancements into the industry. AI and other technological tools are being utilized to streamline operations, enhance communication, and improve the overall efficiency of franchise systems. At the IFA, AI is not just a buzzword; it's a practical tool that's being employed to accelerate content creation and improve member services. These innovations are setting new standards for how franchise organizations operate and interact with their stakeholders. Relationships are the bedrock of successful franchising, and Haller emphasizes the need for strong, trust-based partnerships between franchisors and franchisees. The success of a franchise system hinges on these relationships, where both parties collaborate towards shared goals. Haller's approach to leadership in franchising is about more than just growth; it's about building sustainable, mutually beneficial relationships that foster long-term success. Looking ahead, Haller sees a bright future for franchising, despite the uncertainties posed by global economic conditions. The resilience of the franchise model, coupled with innovative leadership, continues to drive growth in emerging industries. However, Haller also stresses the need for franchise leaders to remain adaptable and vigilant, especially in an ever-changing economic and political landscape. Franchise leadership, as demonstrated by Haller, is about more than just managing businesses; it's about guiding an entire industry towards sustainable growth and success. His insights offer valuable lessons for anyone involved in franchising or looking to understand the dynamics of this unique business model. Haller's leadership at the IFA serves as a blueprint for how to navigate the complexities of franchising while staying focused on the bigger picture. For those looking to stay ahead in the world of franchising, engaging with the IFA and following Haller's example offers a clear path forward. His experience and vision provide a roadmap for navigating the challenges and capitalizing on the opportunities that lie ahead in the franchising industry. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE! Join Ford Saeks every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Matt Haller Matt Haller is the President and CEO of the International Franchise Association (IFA), where he leads efforts to advance the interests of the franchising industry. With over 12 years at the IFA, Haller has been a key figure in shaping the organization's strategic direction and advocating for the franchise business model. His leadership has driven significant growth within the IFA and positioned it as a vital resource for franchisors, franchisees, and suppliers worldwide. Learn more at Franchise.org. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, who has redefined success by generating over a billion dollars in sales for companies worldwide, from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, boost brand awareness, and spark innovation. A dynamic and innovative leader, Ford has founded over ten companies, authored five books, earned three U.S. patents, and garnered numerous industry awards. His expertise also extends to AI prompt engineering, where he trains AI to create compelling content that drives engagement and results. Recently, Ford shared his insights at the “Unleash AI for Business Summit,” showcasing how ChatGPT is transforming operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Global leadership is often perceived as a path reserved for the privileged few, but Andre Norman's journey redefines what it truly means to lead on a global scale. Andre, widely known as the "Ambassador of Hope," has a background that starkly contrasts with the typical leadership narrative. Born and raised in the streets of Boston, Andre faced immense challenges from an early age, including poverty, gang involvement, and eventually, a prison sentence of over 100 years. His life could have easily followed a predictable, tragic course, yet his story took a transformative turn that serves as a profound example of the power of resilience, accountability, and purpose-driven leadership. Ford Saeks and Andre discuss how adversity can be the crucible in which true leaders are forged. While Andre's experiences were extreme, the principles he shared resonate with anyone who has faced significant challenges. During his time in solitary confinement, Andre made a conscious decision to change the trajectory of his life. He realized that, despite his dire circumstances, he had the power to take ownership of his future. This shift in mindset wasn't just about survival; it was about laying the foundation for a life that would impact others far beyond the prison walls. Andre's story illustrates how global leadership begins with personal transformation. His goal to attend Harvard University, despite being told it was impossible, was a symbolic act of reclaiming his narrative. It wasn't merely about earning a degree; it was about positioning himself to influence change on a global scale. This aspiration, born in the isolation of a prison cell, was fueled by a determination to educate himself, learn the law, and ultimately use his experiences to help others avoid the pitfalls he encountered. Ford and Andre explore how true leadership is not about the titles or accolades one acquires, but about the impact one has on others. After his release, Andre dedicated his life to empowering those who, like him, had been written off by society. Through his work with Second Chance University, he has touched the lives of countless individuals, helping them to rewrite their own stories. This is global leadership in its most authentic form—using one's experiences and insights to create opportunities for others, especially those who have been marginalized. Andre's journey was not an easy one; it was marked by setbacks and moments of despair. However, it is precisely these experiences that shaped his approach to leadership. Resilience, as Ford and Andre discussed, is not just about bouncing back from difficulties; it's about using those difficulties as a springboard to achieve greater heights. This perspective is vital for anyone aspiring to lead in today's complex, interconnected world. Andre's unique ability to connect with diverse audiences, from business executives to incarcerated individuals, highlights another key aspect of global leadership: the ability to understand and communicate across different cultures and contexts. Whether mentoring young men in juvenile detention centers or advising top business leaders, Andre's approach remains consistent rooted in authenticity, empathy, and a deep understanding of human nature. This skill, developed in the most unlikely of places, is what makes his leadership style so effective and impactful. Ford emphasizes how leaders must be willing to engage with people from all walks of life, bringing in perspectives that challenge their own. This openness is crucial in a globalized world, where leaders must navigate a wide range of cultural, economic, and social landscapes. Andre's experiences have given him a unique lens through which he views the world, allowing him to see potential where others might see only obstacles. Global leadership, as exemplified by Andre Norman, is not confined to corporate boardrooms or international summits. It's about the day-to-day actions and decisions that influence others and drive positive change. Whether in a prison, a community, or on a global stage, leadership is about taking responsibility for one's life and using that power to uplift others. Andre's story is a testament to the idea that leadership is not about where you start, but about where you choose to go—and who you take with you on the journey. For those looking to deepen their understanding of leadership, this conversation offers valuable insights that can be applied to both personal and professional life. Andre's journey from adversity to global impact challenges us all to rethink what it means to be a leader and to consider how we can use our own experiences, no matter how difficult, to make a difference in the world. Watch the full interview on YouTube. Don't miss future episodes of Fordify LIVE! Join me every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Andre Norman Andre Norman, the "Ambassador of Hope," is a mentor and advocate dedicated to helping people turn their lives around. From a childhood marked by illiteracy and gang violence to serving over 100 years in prison, Andre's journey is a testament to the power of resilience. During solitary confinement, he decided to change his life, teaching himself to read, learning the law, and setting a goal to attend Harvard. After 14 years, he won his appeal and was released, turning his dream into reality. Today, Andre inspires others worldwide. Learn more at AndreNorman.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, who has redefined success by generating over a billion dollars in sales for companies worldwide, from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, boost brand awareness, and spark innovation. A dynamic and innovative leader, Ford has founded over ten companies, authored five books, earned three U.S. patents, and garnered numerous industry awards. His expertise also extends to AI prompt engineering, where he trains AI to create compelling content that drives engagement and results. Recently, Ford shared his insights at the “Unleash AI for Business Summit,” showcasing how ChatGPT is transforming operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Have you ever wondered how to harness the power of innovation to drive business growth and effectively convey transformative ideas through engaging content? This episode of Fordify LIVE! The Business Growth Show features the renowned Stephen Shapiro, a Hall of Fame keynote speaker and innovation expert. Stephen's expertise in innovation and business growth has helped countless companies redefine their strategies and achieve competitive advantages. Stephen Shapiro has spent decades redefining the art of innovation and helping companies both big and small achieve competitive advantages through fresh thinking. In this episode, Ford Saeks and Stephen Shapiro discuss how authentic and innovative content can drive business growth. They delve into Stephen's journey from working at Accenture to becoming a leading voice in business innovation, where he now helps organizations think differently and act strategically. Stephen's business philosophy revolves around the power of asking better questions, focusing on what doesn't change, and leveraging timeless principles of innovation. These elements are crucial in today's fast-paced business environment but are often overlooked. Stephen emphasizes the importance of clarity in times of uncertainty and how his latest book, Pivotal, aims to provide stability in chaotic environments. Ford and Stephen dive into the significance of understanding the real problems businesses face versus perceived issues. By focusing on what is timeless and making larger investments in those areas, organizations can achieve greater returns. This approach builds trust and connects with audiences on a deeper level than traditional methods. By showcasing genuine success stories, businesses can create content that truly reflects their brand's impact. Their conversation also explores the practical aspects of innovation for businesses. Stephen shares insights on how his team handles the entire process, making it seamless for organizations. From managing logistics to final implementation, his approach ensures that the final product is both high-quality and delivered promptly. This efficiency allows businesses to use innovative strategies as an ongoing approach to attract and engage their audience. Stephen's approach has garnered the trust of well-known brands and has proven to be effective in enhancing their development and storytelling efforts. By focusing on the human side of business, his methods reveal insights and solutions that written words simply can't capture. This episode provides valuable insights for anyone looking to enhance their marketing efforts with authentic and innovative strategies. Anyone in the business industry looking to enhance their marketing efforts with authentic innovation will find valuable insights in this episode. You'll discover how to effectively use strategic thinking to communicate your brand's story and connect with your audience on a deeper level. Watch the full interview on YouTube. Don't miss future episodes! Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Stephen Shapiro is a renowned Hall of Fame speaker known for his expertise in innovation culture, collaboration, and open innovation. He has delivered keynote speeches and advisory services to some of the world's most prominent organizations, including NASA, Marriott, 3M, Procter & Gamble, and USAA. Stephen's dynamic and high-energy presentations inspire teams to rethink their approach to business challenges and foster a culture of innovation. With a background at Accenture, where he co-led the business process reengineering practice, Stephen founded and led a 20,000-person process and innovation practice focused on growth and job creation. He has authored several influential books on innovation, including 24/7 Innovation, Goal-Free Living, The Little Book of Big Innovation Ideas, Personality Poker, Best Practices are Stupid, and Invisible Solutions. Stephen continues to be a sought-after speaker and advisor, helping organizations around the globe enhance their innovation capabilities and achieve sustainable growth. Learn more about Stephen Shapiro at StephenShapiro.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Franchise industry trends are shaping the future of business for franchisors and franchisees alike, making it essential to understand the evolving dynamics of this sector. Sherry McNeil, the President and CEO of the Canadian Franchise Association, provides a comprehensive look at the current landscape of franchising and the strategies that can lead to success. With over two decades of experience in the franchise industry, Sherry has become a key figure in guiding major brands through the complexities of market development, brand building, and business growth. Sherry's journey in the franchise world is marked by her hands-on experience with iconic brands like Dairy Queen, Boston Pizza, and YUM! Restaurants International. Her ability to navigate franchise industry trends has allowed her to lead these brands through significant growth and transformation. She has a unique perspective on how franchisors can align their brands with core values, ensuring that both the franchise and its operators are positioned for long-term success. This alignment is particularly important in an industry where trends can shift rapidly, and the ability to adapt is crucial. One of the most significant franchise industry trends that McNeil highlights is the increasing involvement of private equity in franchising. This trend has led to a rise in multi-brand and multi-unit franchisees, fundamentally changing the landscape. As private equity firms invest in larger franchise operations, they bring new resources and expectations, which can drive both opportunities and challenges for existing franchisees. Her insights into this trend reveal the importance of being financially prepared and strategically resilient to navigate these changes successfully. Economic factors and government regulations are also playing a pivotal role in shaping franchise industry trends. Sherry's extensive experience in working with both franchisors and franchisees gives her a balanced view of how these external factors impact the business. Understanding the implications of new regulations, tax changes, and wage increases is critical for maintaining profitability and sustainability in franchising. She emphasizes the need for strategic planning and proactive engagement with these trends to avoid being caught off guard by shifts in the market. Cultural differences are another area where franchise industry trends are becoming increasingly relevant, especially for brands looking to expand internationally. Sherry's experience in global franchising underscores the importance of understanding and respecting local cultures and consumer preferences. She points out that what works in one market may not necessarily succeed in another, and franchisors must be willing to adapt their strategies to fit different cultural contexts. This adaptability is key to achieving success in new and diverse markets. Sherry's approach to franchise industry trends is grounded in real-world experience and practical advice. Her ability to analyze complex situations, create win-win scenarios, and provide clear direction is what sets her apart as a leader in the industry. For those involved in franchising, whether as a franchisor or franchisee, understanding these trends is essential for making informed decisions that drive growth and profitability. As franchise industry trends continue to evolve, staying informed and adaptable will be critical for success. Sherry's insights offer a valuable guide for navigating the challenges and opportunities that lie ahead in the franchise world. Her expertise in brand building, business development, and market strategy provides a blueprint for thriving in this competitive and ever-changing industry. Watch the full interview on YouTube. Don't miss future insights on franchise industry trends and other key business growth strategies. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. Stay ahead of the curve and equip yourself with the knowledge you need to succeed. About Sherry McNeil: Sherry McNeil is the President and CEO of the Canadian Franchise Association (CFA), bringing over 20 years of extensive experience in the franchise industry. An accomplished executive, McNeil has a proven track record in brand building, business development, and strategic leadership. Her career spans key roles with some of the most recognized franchise brands, including Dairy Queen, Boston Pizza, YUM! Restaurants International, and Petro Canada. McNeil's deep understanding of franchising stems from her hands-on experience at both the store level and in executive leadership. This unique perspective enables her to effectively guide franchisors and franchisees through the complexities of market analysis, real estate selection, project management, and concept rebranding. Known for her ability to create win-win scenarios and provide clear direction, McNeil is also a talented public speaker and has been a keynote speaker at numerous franchise conventions and industry summits. As the head of the CFA, McNeil is dedicated to advancing the franchise business model in Canada, advocating for the interests of franchisors and franchisees alike, and fostering the growth of the franchise industry through education, networking, and support. Her leadership continues to shape the future of franchising in Canada and beyond. Learn more about the Canadian Franchise Association. About Ford Saeks: Ford Saeks is a Business Growth Accelerator with over 20 years of experience, renowned for redefining the formula for success across industries. As the President and CEO of Prime Concepts Group, Inc., Ford has been instrumental in generating over a billion dollars in sales worldwide, working with companies ranging from start-ups to Fortune 500s. His expertise lies in helping businesses attract loyal customers, expand brand awareness, and ignite innovation through strategic marketing and business development. A tenacious and innovative leader, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His contributions to the business world have earned him numerous industry awards, solidifying his reputation as a powerhouse in business growth. Beyond his achievements in traditional business, Ford is also a pioneer in AI prompt engineering, recognized for his ability to train AI to create compelling content that drives engagement and delivers results. Ford recently showcased his AI expertise at the prestigious “Unleash AI for Business Summit,” where he discussed how ChatGPT is revolutionizing operations, marketing, sales, and customer experience. His forward-thinking approach continues to shape the future of business growth and innovation. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Have you ever wondered how to effectively convey the transformative impact of franchise ownership through engaging and authentic content? This episode of Fordify LIVE! The Business Growth Show tackles that very question, featuring Trevor Rappleye, CEO of Franchise Filming. Trevor's expertise in video storytelling has been instrumental in helping franchisors close more deals by capturing the true essence of their brand and the success stories of their franchisees. Video storytelling is a powerful tool for franchises. It allows brands to connect on a deeper level with potential franchisees by showcasing real-life transformations and successes. In this episode, Ford Saeks and Trevor Rappleye discuss how authentic and emotional video content can drive franchise growth. They delve into Trevor's journey from converting VHS tapes to DVDs at the age of 13, to founding Corporate Filming and Franchise Filming, where he now helps businesses tell their stories in a compelling way. Trevor's business philosophy revolves around the power of storytelling, emotion, and authenticity. These elements are crucial in the B2B and franchise spaces but are often overlooked. Franchise Filming fills this gap by offering a unique service model that includes no hidden fees or travel costs within the U.S., quick turnaround times with finished videos delivered in just 10 days, and comprehensive video marketing services that handle everything from scheduling to filming and editing. Ford and Trevor dive into the importance of capturing franchisee emotions on location. This approach builds trust and connects with viewers on a deeper level than traditional talking head videos or green screen productions. By showcasing the genuine happiness and success of franchisees, Franchise Filming creates content that truly reflects the brand's impact. Ford and Trevor delve into the practical aspects of video production for franchises. Trevor shares insights on how his team handles the entire process, making it seamless for franchisors. From managing logistics to final editing, Franchise Filming ensures that the final product is both high-quality and delivered promptly. This efficiency allows franchises to use video storytelling as an ongoing strategy to attract and engage potential franchisees. Trevor's approach has garnered the trust of well-known brands like Empower Brands, FastSigns, and Batteries Plus. These companies have benefited from high-quality video content that enhances their franchise development, customer testimonials, and overall brand storytelling. By focusing on the human side of business, Trevor's videos reveal emotions and stories that written words simply can't capture. Anyone in the franchising industry looking to enhance their marketing efforts with authentic video storytelling will find valuable insights in this episode. You'll discover how to effectively use video to communicate your brand's story and connect with your audience on a deeper level. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About the Guest Trevor Rappleye is the CEO of Franchise Filming, a company specializing in creating authentic and emotional marketing videos for franchises. Trevor's entrepreneurial journey began at the age of 13, and he has since built a reputation as a master storyteller. His company offers a unique service model with no hidden fees, quick turnaround times, and comprehensive video marketing services. Trevor is passionate about capturing the true essence of brands and helping businesses connect with their audiences through compelling video content. Learn more about Franchise Filming at FranchiseFilming.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Leadership can often feel like navigating a storm without a compass. How do you steer your team through adversity and inspire resilience in the face of challenges? In this week's episode of Fordify LIVE! The Business Growth Show, we delve into this crucial topic with Chad Hymas, a world-renowned motivational speaker known for his remarkable story of turning a life-altering accident into a source of inspiration and leadership. Chad shares with Ford, his journey from a devastating accident that left him a quadriplegic to becoming one of the busiest motivational speakers, traveling up to 200 times a year. Chad's story is a powerful testament to the human spirit's resilience and the profound impact of leadership. He emphasizes the importance of mindset, viewing obstacles not as barriers but as opportunities for growth and innovation. Chad and Ford discuss the essential qualities of effective leadership, highlighting how true leaders inspire their teams by example. Chad's approach to leadership goes beyond traditional methods, focusing on authenticity, empathy, and the willingness to understand and support team members' unique challenges. Their discussion reveals how leaders can build trust and loyalty by being present and genuinely caring about their team's well-being. Chad views adversity as a powerful teacher. He talks about the physical and emotional challenges he faces daily and how these experiences have shaped his perspective on leadership. By embracing his circumstances and finding strength in vulnerability, he has become a beacon of hope and resilience. This approach encourages leaders to harness their own challenges to inspire and motivate their teams. Ford and Chad explore the concept of accountability in leadership, sharing strategies for fostering a culture where team members take personal responsibility for their actions and contributions. They provide insights on creating an environment that encourages open communication and mutual support, which are critical for building a cohesive and high-performing team. Chad stresses the need for leaders to have clear intentions and to act with purpose. This means setting specific goals, being deliberate in interactions with team members, and consistently aligning actions with the organization's values and mission. Intentional leadership helps create a focused and motivated team that is better equipped to achieve long-term success. Ford and Chad provide actionable takeaways for improving leadership skills, emphasizing the value of continuous learning and adapting to change. Leaders must be open to new ideas and willing to evolve with their teams. This flexibility and commitment to growth are essential for navigating the ever-changing landscape of modern business. Chad's experiences also highlight the significance of emotional intelligence in leadership. Understanding and managing one's emotions, as well as being attuned to the emotions of others, is crucial for effective leadership. Emotional intelligence helps leaders connect with their teams on a deeper level, fostering a sense of trust and collaboration. Ford and Chad also touch on the role of mentorship in leadership development. Having mentors and being a mentor to others can provide invaluable guidance and support. Mentorship helps leaders gain new perspectives, refine their skills, and develop the next generation of leaders within their organizations. Fordify LIVE! with Chad Hymas offers a wealth of knowledge on leadership, resilience, and the power of a positive mindset. The insights shared provide a roadmap for leaders looking to make a lasting impact on their teams and organizations. By focusing on authenticity, accountability, intentionality, and emotional intelligence, leaders can create environments where their teams thrive and succeed. Watch the full episode on YouTube. Don't miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11AM Central on your favorite social platforms for live discussions on leadership, business growth, and more. Also, catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. Stay connected and continue your journey towards excellence with insights from top experts and industry leaders. About Chad Hymas Chad Hymas is an internationally acclaimed speaker, bestselling author, and advocate for safety awareness and personal empowerment. Despite a life-altering accident that left him paralyzed from the chest down, Chad inspires audiences worldwide with his message of resilience, leadership, and purposeful living. He holds the Council of Peers Award for Excellence (CPAE) and is a member of the National Speaker Hall of Fame. Chad's engaging storytelling and practical strategies for overcoming obstacles make him a sought-after keynote speaker. His bestselling book, "Doing What Must Be Done," shares his journey of resilience and offers lessons on embracing life's challenges with courage. Chad's dedication to safety awareness has earned him recognition as a leading advocate for injury prevention. Learn more about Chad at ChadHymas.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, he has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. Ford's expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. He recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Have you ever wondered what the secret ingredient is for businesses that not only survive but thrive through changing times? The answer often lies not in their product line or service offerings but within the very heart of their organization's culture. In a landscape where competition is fierce and innovation is constant, the culture within an organization can be the pivotal factor that sets a company apart from the rest. In the latest episode of The Business Growth Show, Ford Saeks sits down with Joe Schmit to dive deep into the concept of a Culture First Mindset and how it acts as a requirement for sustainable business growth. This conversation navigates through the intricacies of building a resilient culture that emphasizes compassion, connections, and clarity, positioning these elements as foundational to fostering an environment where employees feel valued and driven to contribute their best. Ford and Joe discuss the common gap between the existing organizational culture and the aspirational culture leaders aim to achieve. They explore actionable insights on bridging this divide, emphasizing the importance of prioritizing people over profits, and integrating a strategy that supports the overarching vision of the company. Through their dialogue, they highlight how a Culture First Mindset not only enhances employee engagement but also strengthens customer relationships, leading to increased loyalty and business success. The episode clarifies the significance of creating a workplace that resonates with compassion, fostering connections that go beyond mere professional interactions, and ensuring clarity in roles and expectations. Joe shares compelling stories from his vast experience, illustrating how companies that adopt these principles not only attract top talent but also create a competitive edge that is difficult to replicate. Watch the full interview on YouTube. The insights shared by Ford Saeks and Joe Schmit underscore the transformative power of placing culture at the forefront of business strategy. This episode highlights the tangible benefits of embedding a Culture First Mindset in every facet of organizational life. For those committed to making a significant impact in their industries and beyond, adopting these principles can lead to unparalleled success. Join Ford Saeks on Fordify LIVE! every Wednesday at 11AM Central as we dissect the layers of successful business practices that stand the test of time. And don't stop there—immerse yourself in a reservoir of business growth wisdom with The Business Growth Show Podcast, available every Thursday. Whether you're seeking to enhance your company's culture, boost employee engagement, or carve a competitive edge in your industry, these episodes are your gateway to transformation and success. Tune in, engage, and propel your business to new heights with insights and strategies that matter. About Joe Schmitt Joe Schmit is an acclaimed author, award-winning broadcaster, community leader, and popular keynote speaker. His literary contributions include “Silent Impact” and “The Impact Blueprint,” guiding readers on a journey to a life of significance. Recognized by the National Speakers Association with the prestigious Certified Speaking Professional designation, Joe's career spans over four decades in sports broadcasting, where he has covered major events and interviewed sports legends. Beyond his professional achievements, Joe is dedicated to community service, mentoring youth, and supporting charitable causes, making him a true embodiment of impactful leadership. Learn more about Joe at JoeSchmit.com. About Ford Saeks Ford Saeks, a renowned Business Growth Accelerator, has been instrumental in generating over a billion dollars in sales worldwide. As the President and CEO of Prime Concepts Group, Inc., Ford's expertise spans across attracting loyal customers, expanding brand awareness, and fostering innovation. An author, inventor, and industry leader, Ford has left an indelible mark on the business world, including in the realm of AI prompt engineering. His insights into leveraging AI, like ChatGPT, for enhancing business operations, marketing, and customer experience, underscore his commitment to cutting-edge solutions. Learn more about Ford Saeks at ProfitRichResults.com and catch his insights on Fordify.tv.

Mentorship plays a critical role in personal and professional development. Have you ever wondered how the right guidance can transform not only your career but also your entire organization? In the latest episode of Fordify LIVE! The Business Growth Show, we dive deep into this topic with an Emmy Award-winning keynote speaker, author, and professional drummer, Clint Pulver. Clint shares his incredible journey, emphasizing the pivotal moments where mentorship made a significant difference. From a young boy tapping on desks to an acclaimed professional, Clint's story is a testament to the power of positive influence. He reflects on how one teacher's insight turned what others saw as a problem into a lifelong passion and successful career. This episode sheds light on how mentorship can unlock hidden potential and drive remarkable personal growth. Ford and Clint uncover the essence of great leadership and the crucial role of mentorship in today's fast-paced world. Clint's unique undercover millennial research offers a fresh perspective on employee engagement and retention. He has gone undercover in numerous organizations to understand what truly motivates employees and how effective leaders create environments where people love to work. Ford and Clint reveal key strategies that leaders can implement to foster a positive workplace culture. Clint brought up a great point in the discussion about how mentorship differs from traditional management and leadership. He emphasizes that while leaders set the vision and managers ensure efficiency, mentors focus on the individuals, nurturing their growth and helping them see their own potential. This approach not only enhances job satisfaction but also boosts overall organizational performance. Clint's stories and insights provide actionable takeaways for anyone looking to enhance their leadership skills. Whether you're an executive, a manager, or someone aspiring to be a better leader, there are valuable perspectives on creating a thriving work environment. Ford and Clint highlight the impact of seeing employees not just as workers, but as individuals with unique strengths and aspirations. Ford and Clint also touch upon the importance of authenticity in leadership. In an era where technology often dominates interactions, they discuss the value of genuine human connection. Clint's approach to mentorship underscores the need for leaders to be present and empathetic, understanding the personal and professional challenges their team members face. This human-centric approach to leadership is essential for building trust and loyalty within a team. They also explore how mentorship can drive innovation and adaptability within an organization. By fostering a culture of continuous learning and growth, mentors can help their teams navigate change and stay ahead in a competitive market. Clint's experiences provide a blueprint for leaders aiming to create a resilient and forward-thinking workforce. Fordify LIVE! with Clint Pulver offers a wealth of knowledge on the transformative power of mentorship. The stories and strategies shared provide a roadmap for leaders seeking to make a lasting impact on their teams and organizations. The emphasis on authentic connections, understanding individual potential, and fostering a supportive environment makes this episode a must-listen for anyone dedicated to personal and professional growth. Watch the full episode on YouTube. Don't miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11AM Central on your favorite social platforms for live discussions on leadership, business growth, and more. Also, catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. Stay connected and continue your journey towards excellence with insights from top experts and industry leaders. About Clint Pulver Clint Pulver is an Emmy Award-winning keynote speaker, author, musician, and workforce expert known for his dynamic and entertaining presentations. With over 20 years as a professional drummer, he has played in prestigious venues like the Vivint Arena and the Kodak Theater, founded and directed the UVU Drumline and the NBA's Utah Jazz Drumline, and appeared on America's Got Talent. As the president and founder of The Center for Employee Retention, Clint helps organizations like Keller Williams and Hewlett Packard retain, engage, and inspire their teams through his research as “The Undercover Millennial.” Dedicated to fostering trust and connection, Clint believes in living a life of significance, embodying his mantra: “It's not about being the best in the world…it's about being the best FOR the world.” Learn more at ClintPulver.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having generated over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, he has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. Ford's expertise extends to AI prompt engineering, where he trains AI to craft compelling content that drives engagement and results. Recently, he showcased his AI expertise at the “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Are you looking to transform your brand and take your marketing strategy to the next level? This episode of Fordify LIVE! The Business Growth Show with Ford Saeks and special guest Ingrid Schneider dives deep into how AI and strategic marketing can revolutionize your business. Ingrid Schneider, the driving force behind Stay in Your Lane, shares her journey from being laid off to building a successful company that turns good brands into cult favorites. With a focus on AI and fractional marketing, Ingrid provides insights into how these tools can create a competitive edge in today's fast-paced business environment. She discusses how AI can be used for practical applications that drive customer experience, generate leads, and improve decision-making. Ford and Ingrid explore the evolving landscape of AI in marketing, highlighting the distinction between those who are merely fascinated by the technology, and those who focus on its practical applications. Ford and Ingrid emphasize the need to stay focused on practical applications of AI rather than getting caught up in the hype, using it to enhance customer experience and boost productivity. Businesses aiming to incorporate AI seamlessly into their marketing strategies, need to start by identifying specific areas where AI can add value, such as automating routine tasks, personalizing customer interactions, and analyzing large datasets for actionable insights. Ford and Ingrid talk about how AI tools can streamline operations, from writing better emails to conducting personality profiling for improved client interactions. Ford and Ingrid explore the challenges and opportunities presented by AI's rapid advancement. Ingrid shares real-world examples of how her team leverages AI for franchise development, streamlining the sales process and making it more efficient and effective. By embracing AI, businesses can enhance their operations and remain competitive in an evolving marketplace. Ingrid delves into the cultural aspects of running a business, particularly the importance of diversity, equity, and inclusion (DEI). She shares her philosophy on fostering a positive work environment where employees can thrive, emphasizing that a good company culture ultimately leads to better business outcomes. Ingrid highlights how inclusive practices not only create a more supportive and engaging workplace but also drive innovation and growth. By valuing diverse perspectives and promoting equity, businesses can build stronger, more resilient teams that are better equipped to navigate challenges and seize opportunities. Ford emphasizes the significance of consistency in brand strategy. He agrees with Ingrid that maintaining brand standards and delivering a consistent customer experience are crucial for building a loyal customer base. This approach not only strengthens a brand's identity but also helps businesses differentiate themselves in a crowded market. Together, their insights offer valuable guidance for companies aiming to enhance their cultural and brand strategies through AI and strategic marketing. Watch the full episode on YouTube. Don't miss out on this episode of Fordify LIVE! packed with valuable insights and strategies that can help you elevate your brand and marketing efforts. Tune in live on your favorite social platforms every Wednesday at 11 AM Central and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Stay ahead of the curve and make the most of AI and strategic marketing in your business journey. About Ingrid Schneider Ingrid is the Founder and CEO of Stay in Your Lane, a cornerstone in the company's three verticals: Fractional Roles, Brain Trust, and Training and Education. With her extensive expertise, Ingrid is dedicated to transforming good brands into iconic CULT brands. She is hands-on and committed to ensuring the Stay in Your Lane team is well taken care of. She founded Stay in Your Lane after recognizing a significant gap in the franchise space, where brands needed comprehensive support. Her vision was to build a team that could bolster leadership teams to achieve their next phase of growth, focusing on areas like Branding, Operations, Marketing, Franchise Development, and DEI. Believing firmly in a "People First" approach, Ingrid leads Stay in Your Lane with this principle at the forefront of all activities. She lives in the Rockies, is moderately obsessed with her dog Beatrice, enjoys crafting charcuterie boards, and has a supportive partner who prefers to stay off social media. Learn more about Ingrid and Stay In Your Lane at StayInYourLaneCo.com. About Ford Saeks Ford, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

adversity can lead to extraordinary success. Roger provides a refreshing take on resilience, highlighting the critical role of a positive mindset and the determination to persist through challenges. He delves into the need to rethink negative thoughts and leverage them as opportunities for growth. By sharing compelling stories and practical examples, Roger shows how individuals can enhance their self-awareness and use cognitive strategies to break through personal limitations. Ford and Roger address common challenges faced by individuals today, particularly in maintaining focus and discipline amidst adversity. Roger emphasizes that successful leaders must be willing to confront their challenges and build resilience. This mindset, he argues, is essential for building trust and credibility within an organization and with oneself. Roger shares his belief that overcoming adversity is not just about eliminating challenges but about transforming them into a driving force for personal and professional growth. He explains that recognizing common obstacles and implementing strategies to counteract them can lead to greater confidence and performance. This approach fosters a supportive environment that drives personal development and success. Ford reinforces the importance of personal accountability and continuous learning. Together, they explore the impact of strategic thinking and the need for individuals to adapt their mindsets to overcome challenges. This adaptability, they agree, is a significant factor in sustaining long-term success. Roger's philosophy that “challenges are inevitable, but defeat is optional” resonates throughout the episode. He emphasizes the idea that while individuals must acknowledge their challenges, they should also acutely evaluate and reframe them. This concept is particularly relevant in the fast-paced world of business, where instant gratification often overshadows the value of long-term planning and perseverance. Roger and Ford discuss the future of personal growth and the evolving role of resilience. They touch on the challenges and opportunities presented by digital transformation and the importance of maintaining personal connections in an increasingly virtual world. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss out on these engaging discussions that can transform your approach to leadership and personal development. About Roger Crawford Roger Crawford is a Hall of Fame keynote speaker and bestselling author known for his powerful message of resilience and overcoming adversity. Born with physical challenges, Roger has defied the odds to become an internationally recognized speaker and author. He has inspired millions with his story of determination and strength, sharing insights on mindset, change, and personal growth. Roger's expertise in building resilience and achieving exceptional results has made him a sought-after speaker and advisor for organizations around the world. Learn more about Roger at RogerCrawford.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

https://www.youtube.com/profitrichresultsHow can you overcome imposter syndrome and unlock your full potential? In this week's episode of Fordify LIVE! The Business Growth Show, Ford Saeks hosts Maureen Zappala, an expert keynote speaker and strategic advisor. Maureen shares her personal journey and insights into overcoming imposter syndrome, providing essential guidance for anyone grappling with self-doubt. Ford and Maureen delve into the core of overcoming imposter syndrome. Maureen Zappala, who started her career as a rocket scientist at NASA, transitioned to a successful career in speaking and advising. She emphasizes the importance of recognizing and addressing the self-doubt that imposter syndrome brings. Her story demonstrates how recognizing and addressing imposter syndrome can pave the way to extraordinary success. Maureen discusses the significance of acknowledging self-doubt, understanding its origins, and rethinking negative thoughts. This principle, she explains, is crucial for anyone looking to break free from the limitations of imposter syndrome. Through relatable narratives and real-world examples, Maureen illustrates how self-awareness and cognitive strategies can help individuals overcome their internal barriers. Ford and Maureen address common challenges faced by individuals today, particularly in maintaining confidence and authenticity in professional settings. Maureen emphasizes that successful leaders must be willing to confront their self-doubt and build resilience. This mindset, she argues, is essential for building trust and credibility within an organization and with oneself. Maureen shares her belief that overcoming imposter syndrome is not just about eliminating self-doubt but about transforming it into a driving force for personal and professional growth. She explains that recognizing common symptoms and implementing strategies to counteract them can lead to greater confidence and performance. This approach fosters a supportive environment that drives personal development and success. Ford complements Maureen's insights with his own experiences, reinforcing the importance of personal accountability and continuous learning. Together, they explore the impact of strategic thinking and the need for individuals to adapt their mindsets to overcome challenges. This adaptability, they agree, is a critical factor in overcoming imposter syndrome and achieving long-term success. Maureen's philosophy that “stop, think, and rethink” resonates throughout the episode. She underscores the idea that while individuals must acknowledge their self-doubt, they should also critically evaluate and reframe it. This concept is particularly relevant in the fast-paced world of business, where instant gratification often overshadows the value of long-term planning and perseverance. Maureen and Ford discuss the future of professional growth and the evolving role of self-awareness. They touch on the challenges and opportunities presented by digital transformation and the importance of maintaining personal connections in an increasingly virtual world. Maureen's insights provide valuable guidance for individuals looking to navigate these changes while continuing to grow personally and professionally. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss out on these engaging discussions that can transform your approach to leadership and personal development. About Maureen Zappala Maureen Zappala started her career as a rocket scientist at NASA's Glenn Research Center in Cleveland. With a background in aeronautics and a passion for helping individuals overcome imposter syndrome, Maureen transitioned to a successful career as a keynote speaker and strategic advisor. She has been featured in numerous business publications and has spoken to audiences around the globe, providing powerful insights into battling self-doubt and achieving success. Maureen's expertise in overcoming imposter syndrome has helped countless individuals elevate their mindsets and unlock their full potential. Learn more about Maureen at maureenz.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

How can you transform a simple idea into a thriving franchise empire? In this week's episode of Fordify LIVE! The Business Growth Show, Ford Saeks hosts Nick Friedman, co-founder of College H.U.N.K.S Hauling Junk & Moving. Nick shares his exceptional journey and invaluable insights into entrepreneurship and leadership, providing essential guidance for anyone looking to grow their business. In this episode, Ford and Nick delve into the core of successful entrepreneurship. Nick, who started with a beat-up cargo van and a catchy name, built College H.U.N.K.S. into a nationally recognized brand. He emphasizes the importance of persistence, innovation, and the ability to adapt to new challenges. His story is a evidence of how a simple idea, when executed with passion and strategy, can lead to astonishing success. Nick's approach to business growth is both practical and inspiring. He shares the significance of starting small, leveraging available resources, and gradually scaling up. This principle, he explains, is crucial for any entrepreneur aiming to build a sustainable business. Through relatable anecdotes and real-world examples, Nick illustrates how effective planning and execution turned his startup into a franchise powerhouse. From the early days of distributing flyers to establishing a strong national presence, Nick recounts his journey with College H.U.N.K.S. and offers a unique perspective on the entrepreneurial process, highlighting the importance of branding, customer service, and maintaining a consistent vision. His story underscores the value of hands-on experience and the importance of being adaptable and receptive to feedback. Ford and Nick address common challenges faced by entrepreneurs today, particularly in maintaining focus and discipline amidst rapid growth. Nick emphasizes that successful business leaders must be willing to make tough decisions and stay true to their core values. Nick shares his belief that leadership is not just about giving orders but about inspiring and empowering others. He explains that mentoring and developing strong relationships within the organization are key components of successful leadership. This approach fosters a collaborative and supportive environment that drives business growth and innovation. Ford complements Nick's insights with his own experiences, reinforcing the importance of personal accountability and continuous learning. Together, they explore the impact of strategic planning and the need for entrepreneurs to adapt their strategies to meet changing market conditions. This adaptability, they agree, is a critical factor in sustaining long-term business success. Nick's philosophy that “urgency of effort but patience for results” resonates throughout the episode. He emphasizes that the idea that while entrepreneurs must work diligently, they should also be patient with the outcomes. This concept is particularly relevant in the fast-paced world of business, where instant gratification often overshadows the value of long-term planning and perseverance. Nick and Ford discuss the future of entrepreneurship and the evolving role of technology and innovation. They touch on the challenges and opportunities presented by digital transformation and the importance of staying ahead of industry trends. Nick's insights provide valuable guidance for entrepreneurs looking to navigate these changes while continuing to grow their businesses. Watch the full interview on YouTube. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss out on these engaging discussions that can transform your approach to leadership and business growth. About Nick Friedman Nick Friedman is Co-Founder & Visionary of College H.U.N.K.S. Hauling Junk & Moving, the largest and fastest-growing junk removal and local moving franchise opportunity in North America. Nick started the business in college with his childhood best friend in a beat-up cargo van and has grown it to over 250 franchises and $300 million in annual sales. Named among the Top 30 Entrepreneurs in America Under 30 by INC Magazine, Nick was featured alongside Mark Zuckerberg, Bill Gates, and Michael Dell in a Newsweek article titled “College Kid to Millionaire.” He is a three-time Ernst and Young Entrepreneur of the Year Award Finalist, winning the prestigious award in 2018. Nick has been featured in numerous business books and textbooks, as well as in Forbes, Fortune, and many other notable publications. His company has consistently appeared on the INC 5000 list of Fastest Growing Companies and has twice been featured on the Oprah Winfrey Show. As a TV personality, Nick has appeared on the first episode of ABC's Shark Tank, Bravo's Millionaire Matchmaker, CNBC's Blue-Collar Millionaires, and CBS's Undercover Boss. He is also a Board Member of the Young Presidents Organization (YPO). As an author, Nick co-wrote the bestselling book Effortless Entrepreneur: Work Smart, Play Hard and recently executive produced and acted in a biopic movie about Jeff Bezos and the founding of Amazon. He was recently awarded "Entrepreneur of the Year" at the 2024 IFA Annual Convention. Learn more about the College H.U.N.K.S. franchise.  About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Franchising can be a powerful engine for business growth, but what does it truly take to really be successful in this competitive landscape? In this week's episode, Ford hosts Kathleen Gosser, a prominent figure in the franchising world with an impressive 35-year career. Kathleen's journey began unexpectedly when she answered an ad for a role at Kentucky Fried Chicken, leading to a prolific career that saw her working in various capacities, from franchise advisory councils to leading learning and organizational development at KFC. Her expertise culminated in her current role as the leader of the Yum! Center for Global Franchise Excellence at the University of Louisville. Throughout the episode, Ford and Kathleen discuss key elements that contribute to franchising success, such as the importance of understanding the franchise business model. While franchisors provide extensive training on operating the business and managing the products, there's often a gap in education regarding the franchise model itself. Kathleen emphasizes the need for franchisees to be well-versed in the obligations and expectations from both the franchisor and the franchisee perspectives. Grasping this business model is vital for running a franchise and avoiding common pitfalls in franchising. Ford and Kathleen discuss the necessity for strong operational skills among franchisees. Kathleen shares her observations from her extensive experience, noting that the best franchisees are those who excel in operating their units efficiently. This includes managing back-of-house operations, ensuring food safety, and leading a team effectively. Operational excellence, they agree, is a cornerstone of franchising success. Ford emphasizes the importance of selecting the right franchise partners who align with the brand's values and are committed to following the established systems. Ford and Kathleen touch on the dangers of prioritizing quantity over quality when it comes to franchise growth. Fast expansion in franchising can lead to selecting unsuitable franchisees who may not have the necessary capital or operational skills, ultimately causing more harm than good to the brand. Kathleen and Ford agree there should be a more measured approach, focusing on finding the right partners and growing steadily to ensure long-term success. Exploring the role of AI in franchising brings an intriguing dimension to the episode. Ford and Kathleen discuss how AI is beginning to impact various aspects of the franchise business, from enhancing customer service to optimizing local marketing efforts. They talk about the significant efficiencies AI tools can provide while also acknowledging the new challenges they introduce. This forward-thinking offers a glimpse into the future of franchising and how technology will continue to shape the industry. Kathleen shares valuable insights from her career, illustrating the importance of continuous learning and adaptation in the franchising world. Her work at the Yum! Center for Global Franchise Excellence aims to bridge the education gap in franchising, offering programs for all levels, from undergraduate students to seasoned professionals. Watch the full interview on YouTube. Don't miss out on future episodes of Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, where Ford Saeks brings you valuable insights from industry leaders. Be sure to catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Kathleen Gosser:Kathleen Gosser, Ph.D., is the Yum! Assistant Professor of Franchise Management and the Director of the Yum! Center for Global Franchise Excellence at the University of Louisville's College of Business. She retired from KFC (Yum! Brands) in August 2019 after a distinguished 35-year career, where she held various leadership roles, including Director of Learning & Organizational Development for KFC US. In her current academic role, she co-created and leads the Franchise Management certificate program, which is offered at both graduate and undergraduate levels, and also teaches undergraduate courses in the Management & Entrepreneurship Department. Dr. Gosser holds a Ph.D. in Educational Leadership & Organizational Development and an MBA from the University of Louisville, as well as a BA in Journalism from Indiana University. She has been recognized with several awards, including the Faculty Excellence Award and the Faculty Service Award at the University of Louisville. Her work focuses on franchising education and promoting equity and opportunity for underrepresented groups in the franchising industry Connect with Kathleen on LinkedIn.  About Ford Saeks: Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Recently, Ford showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Through his TV show, Fordify LIVE!, and his podcast, The Business Growth Show, Ford consistently delivers actionable insights and strategies to business leaders. He engages with industry experts, like Kathleen Gosser, to uncover the secrets of thriving in competitive markets such as franchising. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

How can effective mentoring shape the future leaders of your organization? This week's special episode of Fordify LIVE! The Business Growth Show Ford Saeks hosts Bert Thornton, Vice Chairman Emeritus of Waffle House. Bert shares his extraordinary journey and invaluable insights into leadership and mentoring, offering essential guidance to fostering leadership within teams. In this episode, Ford and Bert examine the essence of effective mentoring. Bert Thornton, who began his career as a manager trainee and climbed the ranks to become President and COO of Waffle House, offers a wealth of knowledge drawn from his extensive experience. He emphasizes the critical role that mentoring plays in personal and professional development, highlighting how the right guidance can transform potential into performance. Bert's approach to mentoring is both practical and profound. He discusses the importance of surrounding oneself with successful individuals and listening to their advice. This principle, he explains, is essential for anyone looking to grow in their career. Through relatable anecdotes and real-world examples, Bert illustrates how mentoring can help emerging leaders navigate challenges, build resilience, and achieve their goals. Bert recounts his journey from managing a single restaurant to overseeing operations across thousands of locations. This experience provides a unique perspective on how leadership skills can be developed and refined through practical experience and dedicated mentorship. His story underscores the value of hands-on learning and the importance of being open to feedback and continuous improvement. Ford and Bert address common challenges faced by leaders today, particularly in maintaining effective communication and fostering a positive organizational culture. Bert emphasizes that successful leaders do not shy away from tough conversations and are always willing to dig deeper to uncover the root of issues. This mindset, he argues, is crucial for building trust and accountability within a team. Bert shares his belief that leaders must broker strong relationships within their organizations to foster collaboration and drive success. He explains that mentoring is not just about providing advice but also about building a supportive network that can guide individuals through their career paths. Ford complements Bert's insights with his own experiences, reinforcing the importance of personal accountability and continuous learning. Together, they explore the impact of situational leadership and the need for leaders to adapt their styles to meet the needs of their teams. This adaptability, they agree, is a key factor in effective mentoring and leadership. Bert's philosophy that “your attitude is the single most observed thing about you” resonates throughout the episode. He underscores the idea that a positive attitude can significantly influence one's success and the perception of others. This concept is particularly relevant in the context of mentoring, where the mentor's demeanor can set the tone for the mentee's development. Bert and Ford discuss the future of leadership and the evolving role of mentoring in today's fast-paced business environment. They touch on the challenges posed by digital communication and the importance of maintaining personal connections in an increasingly virtual world. Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss out on these engaging discussions that can transform your approach to leadership and business growth. Watch the full episode on YouTube. About Bert Thornton Bert Thornton, Vice Chairman Emeritus of Waffle House, boasts a remarkable career that began as a manager trainee in 1971. Rising through the ranks, he became President and COO, overseeing operations across thousands of locations. A graduate of Georgia Tech and a Vietnam veteran, Bert's dedication extends beyond Waffle House to his work with the Georgia Tech Alumni Association, where he served as President and received the Joseph Mayo Pettit Alumni Distinguished Service Award. An accomplished author, his books "Find an Old Gorilla" and "High Impact Mentoring" provide valuable insights into leadership and mentoring. Bert continues to influence the business world through his roles on various boards and as an Entrepreneur in Residence at the University of West Florida. Get Bert's books, Find an Old Gorilla and High Impact Mentoring on Amazon. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious "Unleash AI for Business Summit," discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Leadership lessons are crucial for cultivating grit and character to become an effective leader. This pressing question is at the heart of the latest episode of Fordify LIVE! The Business Growth Show, where Ford is joined by Jan Rutherford, a former Green Beret turned business consultant, who shares his journey and valuable insights into leadership. In this episode, Ford and Jan delve into the essence of effective leadership and the importance of character traits such as courage and grit. Jan's experiences, both as a Green Beret and a successful business consultant, provide a unique perspective on why character still matters in today's fast-paced business environment. He emphasizes that the willingness to have tough conversations is what distinguishes effective leaders from those mired in mediocrity. Ford and Jan explore the challenges executives face in prioritizing and balancing new responsibilities, highlighting that internal grit is essential for overcoming these hurdles. Jan discusses how developing grit can help leaders build trust, navigate tough times, and achieve extraordinary results. He shares his belief that grit involves sacrifice, determination, and discipline, but it also requires the ability to seek and embrace solitude. This reflection enables leaders to step back, slow down, and view problems from a calm, strategic perspective. Ford and Jan also discuss the concept of being 'squared away' as a leader, emphasizing the need for leaders to be mentally, physically, and emotionally prepared. Jan explains that self-reliant leaders understand their impact on others and regulate their emotions to respond in ways that benefit the team rather than satisfy their egos. This ability fosters trust and commitment within the team, leading to greater ownership and accountability among team members. Jan shares practical advice and real-world examples, as he underscores the importance of self-awareness and the need for leaders to develop strong, trusted relationships within their organizations. This, he argues, is crucial for creating a culture of communication and alignment where everyone understands what success looks like. Ford offers his insights into leadership, addressing common pitfalls and emphasizing the importance of situational leadership. His practical approach complements Jan's focus on character and grit, covering both the strategic and personal dimensions of effective leadership. Jan and Ford emphasize the importance of setting clear expectations and understanding the consequences of actions. Jan points out that many leaders neglect developing their team members, focusing instead on status meetings. Thus, resulting in a lack of accountability and performance issues. Effective leaders, on the other hand, dedicate time to one-on-one interactions, asking questions that encourage self-discovery and align individual efforts with organizational goals. Jan offers sage advice for leaders, emphasizing the need for continuous self-reflection and personal development. He shares a simple yet powerful journaling exercise that can help leaders track their progress, identify patterns, and maintain focus on their priorities. Ford echoes these sentiments, encouraging listeners to take actionable steps to improve their leadership capabilities. Watch the full episode on YouTube. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don't miss out on these engaging discussions that can transform your approach to leadership and business growth. About Jan Rutherford Jan Rutherford, a distinguished business consultant and former Green Beret, brings a wealth of experience from both military and corporate environments. He believes that character, especially courage, is crucial for effective leadership. Jan emphasizes that internal grit, which can be developed by anyone, helps leaders build trust, navigate challenges, and achieve extraordinary results. Jan advocates for solitude to reflect and address problems strategically, enabling leaders to become 'squared away' physically, mentally, and emotionally. Self-reliant leaders understand their impact, regulate their emotions, and foster trust within their teams. This leads to greater ownership, accountability, and alignment with organizational goals, eliminating silos and politics. His Self-Reliant Leadership® philosophy focuses on cultivating grit, fostering accountability, and balancing discipline with innovation to unlock the potential of individuals and teams. Learn more about Jan and get his new book at SelfReliantLeadership.com About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. Ford's expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. He recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing and sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Are you a business owner struggling to navigate the transition from being deeply involved in daily operations to adopting a more strategic owner and investor role? Understanding the process of business owner evolution is critical for any entrepreneur aiming to scale their business effectively while preparing for future investment opportunities. In the latest episode of Fordify LIVE!, Ford sits down with Alan Pentz, CEO and Founder of Corner Alliance, to discuss the vital steps and strategies involved in this transformation. Alan, who has over twenty years of experience in government consulting and has worked with government leaders across various sectors, shares his unique journey and the insights he has gained. Transitioning from a hands-on operator to a strategic owner and ultimately to an investor in his consulting firm, Alan's story is not just inspiring but also loaded with practical advice for business owners facing similar challenges. This episode dives into the nuances of what it means to evolve as a business owner in today's complex market environment. Alan discusses how his early career as a speechwriter and legislative assistant provided him with a foundation in communication and policy that proved invaluable as he moved into the business sector. His transition was marked by learning to delegate effectively, understanding the importance of strategic planning, and recognizing the need to step back from day-to-day operations to focus on larger growth and investment opportunities. One of the core aspects of Ford and Alan's discussion focuses on the mindset shift required for this evolution. They discuss the importance of seeing beyond immediate business operations and understanding the broader implications of business decisions on growth and scalability. This includes cultivating a robust leadership team that can take over operational responsibilities, allowing the business owner to focus on exploring new ventures and investment opportunities. Furthermore, Alan shares with Ford, how he navigated the challenges that come with scaling a business, from ensuring the right systems and processes are in place to manage growth effectively, to the critical role of understanding financial metrics to drive profitable decisions. These insights are particularly valuable for business owners who find themselves at a plateau, unsure how to move forward or too entangled in daily tasks to strategize for the future. Ford and Alan discuss a range of strategies that Alan employed to overcome common barriers that business owners face during their evolution. Their discussion makes it clear that successful business owner evolution requires both personal growth and organizational restructuring. Watch the full episode on YouTube. To ensure you don't miss out on more enlightening discussions like this one, tune into Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms. Or be sure to catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. This blend of live interaction and weekly insights offers something for every entrepreneur eager to grow and succeed in today's dynamic business environment. About Alan Pentz: Alan Pentz is a seasoned leader and authority in government consulting with a prolific career spanning over two decades. As the founder and CEO of Corner Alliance, Alan specializes in crafting and advancing Federal programs that make a significant impact in areas like broadband, cybersecurity, public safety, and more. His expertise in guiding innovation and R&D initiatives has benefitted a host of government entities, including the Department of Homeland Security, the Department of Commerce, and the National Institutes of Health, as well as state and local governments and nonprofit organizations. Before embarking on his consulting career, Alan served in significant roles within the U.S. government, including as a speechwriter and press secretary for former U.S. Senator Max Baucus, and as a legislative assistant for former U.S. Representative Paul Kanjorski. Alan is also the author of The Small Business Mentor newsletter, where he shares invaluable insights geared towards nurturing small businesses and enhancing digital infrastructure for the 21st century. To learn more about Alan and his initiatives, visit The Small Business Mentor or Corner Alliance. About Ford Saeks: Ford Saeks is a Business Growth Accelerator who brings over two decades of groundbreaking achievements to the entrepreneurial and corporate landscape. As the President and CEO of Prime Concepts Group, Inc., Ford has masterfully driven the success of numerous businesses, generating over a billion dollars in global sales for companies ranging from nimble startups to esteemed Fortune 500 corporations. Known for his dynamic approach to business growth, Ford has a knack for helping companies attract dedicated customers, significantly expand their market presence, and foster innovation. His strategies are not just effective but are also designed to ensure sustainability and adaptability in the rapidly changing business environment. Ford's entrepreneurial spirit is unmatched; he has founded more than ten companies, penned five influential books, secured three U.S. patents, and garnered numerous accolades for his contributions to business and technology. His pioneering work in AI prompt engineering has positioned him as a leader in utilizing artificial intelligence to enhance content creation, thereby boosting engagement and improving business outcomes. Ford demonstrated this cutting-edge expertise at the "Unleash AI for Business Summit," where he discussed the transformative impact of ChatGPT on business operations, marketing, sales, and customer experience. Discover more about Ford Saeks's innovative approaches and get inspired by his insights by visiting ProfitRichResults.com. For a closer look at his strategies in action, tune into his TV show at Fordify.tv, where he continues to share valuable lessons and tips for business growth and success.

Are you struggling to scale your franchise effectively? Understanding franchise growth strategies could be the key to unlocking your business's potential. In the latest episode of Fordify LIVE!, Ford Saeks sits down with Jonathan Weathington, the CEO of Shuckin' Shack, who has masterfully navigated the complexities of expanding a franchise. Their conversation dives into the tactics and philosophies that drive successful franchise operations. Franchising can seem like a straightforward path to business growth, but the reality is often far more complex. Jonathan brings his firsthand experience to the table, discussing how he transitioned from an entry-level role to leading a rapidly growing franchise. His insights are invaluable for anyone looking at not just expanding their franchise count but ensuring each unit thrives and contributes to the brand's overarching success. Ford and Jonathan discuss the importance of maintaining a strong company culture and exceptional customer service, which are critical components of Jonathan's strategy. Jonathan and Ford discuss the critical need for selecting the right franchisees and locations, which is a cornerstone of Shuckin' Shack's franchise growth strategies. He highlights how thorough vetting and alignment of values between the franchisor and franchisee are vital to long-term success. This approach not only mitigates risks but also enhances the brand's reputation and operational consistency across different markets. Moreover, Jonathan and Ford discuss the challenges faced in the franchise industry today, from navigating changing market dynamics to managing customer expectations in a digital age. They touch upon how franchises can leverage technology to enhance operational efficiency and customer satisfaction. This is particularly insightful for those looking to modernize their operations without losing the human touch that often defines successful customer service. The episode also delves into the less discussed but equally important aspect of leadership within the franchise model. Jonathan shares his journey of leadership growth and how it has shaped his approach to managing a growing business. Jonathan's insights are practical and tested, drawn from real experiences that have helped Shuckin' Shack thrive under his leadership. Watch the full episode on YouTube! For anyone involved in or considering franchising as a business model, this episode of Fordify LIVE! offers several strategic insights and serves as a primer on what it takes to develop, manage, and grow a franchise successfully. Be sure not to miss future episodes of Fordify LIVE! Every Wednesday at 11AM Central, Ford brings you live discussions with industry leaders, offering a fresh perspective on business growth. Whether you're a seasoned business owner or just starting out, these platforms are your go-to resources for practical tips and inspiring stories. Tune in and stay updated with the latest in business growth and development! About Jonathan Weathington: Jonathan is a pivotal figure in the franchising world, currently serving as the CEO and Director of Franchise Development for Shuckin' Shack. Since joining the company in 2014, Jonathan has played a crucial role in expanding the brand's presence across various markets, emphasizing not only growth but also sustainability and exceptional customer service. Jonathan's expertise and strategic acumen in franchise management have not only led to significant achievements within Shuckin' Shack but have also made him a recognized voice in the industry. He has been featured on the cover of FSR Magazine and quoted in respected publications such as Business North Carolina, Nation's Restaurant News, and Franchise Times. As a leader, Jonathan is dedicated to maintaining his role as a trusted advisor, ensuring that both colleagues and customers benefit from his commitment to fostering a supportive and results-driven business environment. His approach highlights the importance of integrated systems that support franchise owners, helping them deliver unparalleled customer experiences under the Shuckin' Shack banner. Learn more about Jonathan and Shuckin' Shack at TheShuckinShack.com About Ford Saeks: Ford Saeks is a Business Growth Accelerator renowned for his ability to transform businesses and skyrocket sales. With over two decades of experience, Ford has successfully generated over a billion dollars in sales for a diverse range of companies, from emerging startups to established Fortune 500 corporations. As the President and CEO of Prime Concepts Group, Inc., he has a stellar track record of helping businesses enhance their market presence, attract loyal customers, and foster continuous innovation. An entrepreneurial spirit runs deep in Ford; he has founded more than ten companies, authored five books, and holds three U.S. patents. His innovative approach to business and marketing has earned him numerous industry accolades and positioned him as a thought leader in the business community. Ford's expertise also extends into the realm of AI and prompt engineering, where he excels in training artificial intelligence to create content that captivates audiences and delivers tangible business results. Ford's insights into AI were recently highlighted at the “Unleash AI for Business Summit,” where he discussed the transformative impact of ChatGPT on business operations, marketing, sales, and customer engagement. His ability to demystify complex technologies and apply them in practical, profitable ways makes him a sought-after speaker and consultant in the technology and business arenas. Discover more about Ford Saeks at ProfitRichResults.com and tune into his insights on business growth and innovation at Fordify.tv.

Are you ready to harness global resources to amplify your business success? In a rapidly evolving business landscape, the ability to adapt and integrate worldwide talent and technology can set your venture apart from the competition. This week on Fordify LIVE!, host Ford Saeks sits down with Ankit Patel, a leading expert in global resourcing and outsourcing, to discuss innovative strategies that can help businesses thrive in a global market. The quest for business success is unending and multifaceted, involving complex decisions about operations, technology, and human resources. Many businesses struggle with the implementation of effective global sourcing strategies that not only reduce costs but also enhance service delivery and customer satisfaction. Ankit Patel, with his extensive background in optimizing business processes through innovative outsourcing, shares his insights into building a more efficient, profitable business model. Ford, a renowned Business Growth Accelerator, delves into the practical applications of these strategies, discussing how businesses of all sizes can benefit from tapping into global talent pools. The conversation explores the nuanced approaches to overcoming common challenges faced by companies as they attempt to align their staffing needs with business goals. This includes integrating advanced digital tools and technologies to streamline operations and improve overall efficiency. The episode also sheds light on the transformative potential of digital technology in the realm of customer service and backend operations. With real-world examples from Ankit's extensive career, listeners will gain a better understanding of how to effectively manage remote teams and leverage technology for better business outcomes. The discussion with Ford and Ankit is grounded in actionable strategies that can be directly applied to your business. Ankit also discusses the cultural differences and logistical considerations of managing a global team, providing a blueprint for navigating the complexities of international business operations. The key to successful outsourcing, as Ankit points out, lies in understanding the strengths and limitations of different markets and customizing your approach to harness these differences effectively. Engaging with this discussion offers insights far beyond a straightforward manual; it opens up a comprehensive view of how innovative outsourcing strategies can drive remarkable growth for your business. Ankit's contributions are crafted to spark deep reflection and inspire a shift towards more strategic planning, encouraging a move away from standard operational approaches. Watch the full interview on YouTube. This episode with Ankit Patel is especially crucial for those looking to expand their operations globally and efficiently. It's not just about finding the right resources; it's about integrating them in a way that multiplies your business's effectiveness and leads to sustained success. As we continue to explore cutting-edge strategies and real-world applications in each episode of Fordify LIVE!, make sure you do not miss out on any opportunities to enhance your knowledge and drive your business forward. Join us every Wednesday at 11AM Central on your favorite social platforms for live discussions and catch The Business Growth Show Podcast every Thursday for a weekly infusion of business growth wisdom. So, mark your calendars, set a reminder, and prepare to unlock the potential of global resources for your business with Fordify LIVE! About Ankit Patel: Ankit Patel, co-founder of Classic Vision Care in Atlanta, GA, and the driving force behind My Business Care Team, turned staffing challenges into opportunities by leveraging the talent pool in the Philippines. His team specializes in phone support, administrative tasks, insurance processing, virtual assistance, and more, offering cost-effective solutions for businesses. Ankit's innovative approach has made him a go-to expert for optimizing business operations through skilled offshore teams. Connect with him and explore transformative business solutions on LinkedIn. About Ford Saeks: Ford Saeks, renowned Business Growth Accelerator, has significantly impacted the business world over 20 years, generating billions in sales across various industries. As President and CEO of Prime Concepts Group, Inc., he excels in boosting customer loyalty, brand reach, and innovation. Ford's entrepreneurial journey includes founding multiple companies, authoring books, securing patents, and earning numerous accolades. His expertise in AI and its application in content creation was showcased at the “Unleash AI for Business Summit,” emphasizing ChatGPT's role in enhancing business processes. Discover Ford's insights and innovations at ProfitRichResults.com and watch his insights in action on Fordify.tv.

Are you struggling to find the right strategies for franchise growth in today's competitive market? In the latest episode of Fordify LIVE!, Ford engages with the esteemed Johnny Francis, widely recognized within the industry as Johnny Franchise. With his unmatched experience as both a franchisee and franchisor, having worked across over 30 years and with more than 50 brands, Johnny provides a comprehensive foundation for this insightful conversation. This episode goes beyond mere basics, offering up practical strategies and tangible insights that can revolutionize your perspective on franchise development. Franchise growth is a complex journey charged with unique challenges and opportunities. Navigating this landscape requires more than just hard work and dedication; it demands a nuanced understanding of the franchising world, something Johnny Francis brings in spades. His insights offer not just inspiration but a roadmap to success for franchisees and franchisors alike. From the power of mastermind groups to the dynamics of franchisee-franchisor relationships, this episode covers it all, but not in the way you might expect. Instead of giving away the playbook, Johnny Francis shares principles, experiences, and stories that invite you to think differently about your franchise. Ford and John discuss the critical role of mastermind groups in driving franchise growth. These groups are not just about networking but about creating a collaborative environment where franchisors and franchisees can share challenges, solutions, and successes. The topic reveals how such groups can serve as a catalyst for innovation and growth, emphasizing the importance of community in the franchising industry. The conversation doesn't stop there. John and Ford explore the intricacies of franchisee-franchisor dynamics, shedding light on how effective communication and alignment of goals are pivotal for mutual success. John also shares his personal journey, from his roots in a family that pioneered the franchising model to his extensive experience on both sides of the franchise equation. This narrative is not just inspiring but serves as a testament to the potential of franchising as a pathway to business success. Yet, what makes this discussion truly invaluable is its focus on actionable insights. The episode is rich with wisdom and strategies for franchise growth, offering an invitation to engage with the content, reflect on personal situations, and apply the insights in ways that best suit individual contexts. Rather than presenting a step-by-step guide, it provides the tools necessary for viewers to forge their own paths to success. Watch the full interview on YouTube. This episode is a lens through which to view the possibilities and potentials of franchising anew. It invites you to question, rethink, and ultimately find your path to franchise growth through the shared experiences and strategies of one of the industry's most respected figures. As we continue to explore the multifaceted world of business growth on Fordify LIVE!, each episode is crafted to offer value, insights, and inspiration. Whether you are at the beginning of your franchising journey or looking to take your franchise to the next level, the wisdom shared in these discussions is indispensable. Don't miss out on future episodes that could redefine your approach to business and franchising. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms for live, interactive discussions that tackle the most pressing issues in business today. And catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom, strategies, and insights from industry leaders and innovators. Tune in, and let's grow together. About John Francis: John Francis, affectionately known as Johnny Franchise, is a seasoned franchise expert with over 30 years of firsthand experience across various roles including franchisor, franchisee, and advisor. Born into a family that pioneered a 1,000-salon franchise empire, John has a deep understanding of franchise dynamics. He is renowned for his engaging speaking style and his ability to offer practical, strategic advice through his "Franchise Lifecycle" program. John's approach focuses on reducing risks and enhancing success for franchise executives and owners, providing customized advice and helping to establish effective advisory boards. His commitment to the franchise industry is demonstrated by his active roles as a speaker, consultant, and board member. Learn more about John at JohnnyFranchise.com About Ford Saeks: ord Saeks, President and CEO of Prime Concepts Group, Inc., is a Business Growth Accelerator renowned for his ability to transform businesses across the spectrum, from start-ups to Fortune 500 companies. With over 20 years of experience, Ford has generated over a billion dollars in sales worldwide, demonstrating a unique flair for attracting loyal customers, expanding brand visibility, and fostering innovative thinking. As an accomplished entrepreneur, Ford has founded more than ten companies, authored five books, secured three U.S. patents, and earned numerous industry accolades. His expertise also spans to AI prompt engineering, where he leads in training AI to produce engaging content that enhances business operations, marketing, sales, and customer experiences. Ford recently highlighted his insights on leveraging ChatGPT at the “Unleash AI for Business Summit.” Discover more about Ford Saeks at ProfitRichResults.com and tune into his TV show at Fordify.tv.

Scaling success in franchising is a complex journey filled with its own set of challenges and opportunities. Entrepreneurs and franchise owners constantly seek effective strategies to expand their businesses while maintaining the essence of their brand. This week on Fordify LIVE!, we delve into the heart of franchising growth with Scott Abbott, whose expertise and experience in building Five Star Franchising into a thriving empire offers a wealth of knowledge for anyone looking to scale their franchise. Scott and Ford engage in a dynamic conversation that uncovers the pivotal aspects of franchising success. They explore the critical balance between aggressive growth and maintaining the quality that customers expect from your brand. Scott shares his perspective on the importance of fostering a positive and supportive environment for franchisees, highlighting how their success is intrinsically linked to the overall health of the franchise system. The episode also touches upon the innovative approaches to overcoming common hurdles in franchising. From the franchisee-first approach to the integration of technology in streamlining operations and enhancing customer service, Scott provides insights into the mechanisms that have propelled his brands forward. These strategies not only resonate with business owners and entrepreneurs but also serve as a blueprint for anyone in the franchising sector aiming to scale their operations effectively. Scott's journey emphasizes the significance of adapting to market changes and customer needs. His ability to pivot and embrace technological advancements underscores a crucial lesson for franchisors and franchisees alike: staying relevant and competitive requires a constant reevaluation of strategies and practices. Listeners will find value in the discussion about building a strong brand identity and how it plays a crucial role in scaling success in franchising. Scott's approach to brand development, focusing on consistency, customer satisfaction, and franchisee support, offers actionable insights for franchisors striving to enhance their market position. Ford and Scott discuss not just the successes but also the learning curves that come with scaling a franchising business. It's a testament to the idea that growth involves challenges, but overcoming these obstacles is what leads to meaningful and sustainable success. Watch the full interview on YouTube. This episode is packed with valuable takeaways for business owners, entrepreneurs, franchisees, and franchisors, offering guidance and inspiration for your own growth journey. Remember, Fordify LIVE! airs every Wednesday at 11AM Central on your favorite social platforms, with The Business Growth Show Podcast following every Thursday. Each week, we bring together industry leaders and experts to share their insights and stories, providing you with the knowledge and motivation to take your business to the next level. Don't miss out on this weekly dose of business growth wisdom. Tune in, and let's navigate the path to success together. About Scott Abbott: Scott, an entrepreneur from Utah, is celebrated for his remarkable ability to lead various companies from their nascent stages to successful exits. His most notable achievement includes co-founding Five Star Painting, which rapidly became one of America's largest painting franchise systems. Under Scott's leadership, Five Star Painting expanded to over 100 locations across four countries, eventually being acquired by The Dwyer Group, a globally respected service industry franchisor. During his tenure as CEO, Five Star Franchising garnered numerous accolades, highlighting the franchise's and Scott's business expertise. The company was recognized as the 15th fastest-growing company in Utah Valley by Utah Valley BusinessQ. Additionally, in 2013, Five Star Painting was ranked No. 7 among the top 50 franchise opportunities with 50-99 locations by Franchise Business Review, showcasing its strength and appeal in the franchising community. Scott's academic credentials are as impressive as his professional achievements, holding a Master of Business Administration from the Marriott School of Management at Brigham Young University and a bachelor's degree in management from the University of Manitoba. His entrepreneurial spirit and innovative approach to business have earned Scott personal accolades, including being named to the Utah Business Forty Under 40. He has also been recognized as Innovator of the Year and Entrepreneur of the Year in Canada, affirming his significant contributions to the business world. To dive deeper into Scott Abbott's insights and experiences, visit his blog at DScottAbbott.com Learn more about Five Star Franchising at FiveStarFranchising.com. About Ford Saeks Ford is a Business Growth Accelerator with an illustrious career spanning over two decades, during which he has masterminded the generation of over a billion dollars in sales worldwide for companies ranging from nimble startups to prestigious Fortune 500s. As the dynamic President and CEO of Prime Concepts Group, Inc., Ford's expertise lies in empowering businesses to captivate more loyal and repeat customers, bolster brand visibility, and foster a culture of innovation. Ford's entrepreneurial journey is marked by the successful founding of over ten companies, authorship of five influential books, securing of three U.S. patents, and the receipt of numerous industry accolades. His extensive knowledge and innovative strategies extend to AI prompt engineering, positioning him as a thought leader in leveraging AI technologies like ChatGPT to enhance business operations, marketing & sales strategies, and overall customer experience. Ford's pioneering work in AI and business growth strategies was recently highlighted at the “Unleash AI for Business Summit,” where he elucidated on the transformative potential of ChatGPT for businesses across various sectors. Ford Saeks is not just a strategist; he's a visionary dedicated to guiding businesses through the complexities of modern-day marketing and growth challenges. For more insights from Ford Saeks, explore ProfitRichResults.com and catch his insights in action on his TV show at Fordify.tv.

In today's rapidly evolving business landscape, leaders are constantly seeking the formula for creating high-performing teams that can navigate through challenges and thrive in any market condition. How do you foster a culture of innovation, ensure effective communication, and drive your team towards exceptional performance? This question is at the heart of our latest Fordify LIVE! episode, featuring Darcy Luoma, a renowned expert in team dynamics and leadership. Ford and Darcy dive into the complexities of building teams that not only meet but exceed expectations in today's fast-paced environment. Through their discussion, they reveal the critical components of team success, emphasizing the importance of diversity, clear expectations, and a strong foundation of leadership. They explore how these elements interplay to create an atmosphere where innovation flourishes and challenges are transformed into opportunities for growth. Ford and Darcy discuss the significance of embracing diversity within teams. Darcy highlights how diverse perspectives and expertise contribute to a richer, more creative problem-solving process, ultimately leading to more robust outcomes. However, the magic of diversity only comes to life when it's coupled with effective communication and leadership that knows how to harness these differences for the team's advantage. Additionally, they dissect the role of leadership in shaping the team's direction and morale. Leadership isn't just about setting goals; it's about inspiring your team, defining what success looks like, and creating a culture where accountability is embraced. Their conversation sheds light on common pitfalls that leaders face, such as failing to provide clear expectations or underestimating the power of empathy and emotional intelligence. Ford and Darcy also tackle the often-overlooked aspect of investing in your team's development. They argue that beyond hiring the right people and equipping them with the necessary skills, leaders need to consider how they're fostering a continuous learning environment. This involves not just professional development but also nurturing the team's ability to work together cohesively, adapt to changes, and maintain high levels of engagement and motivation. By listening to this episode, you'll uncover a deeper appreciation for the intricate strategies necessary to cultivate and maintain teams that excel in performance. The insights Ford and Darcy provide are not prescriptive solutions but rather thought-provoking strategies that encourage leaders to reflect on their current practices and consider new, innovative ways to elevate their team's performance. Watch the full episode on YouTube. This episode is a must-listen for anyone committed to pushing the boundaries of what their teams can achieve. Whether you're a seasoned leader or new to the role, the conversation between Ford and Darcy offers valuable perspectives on making your team not just functional but truly exceptional. Don't miss out on future episodes of Fordify LIVE!, where we continue to explore the facets of business growth, leadership, and innovation. Join us live every Wednesday at 11AM Central on your favorite social platforms for more engaging discussions that will challenge you to rethink how you approach business. Plus, catch The Business Growth Show Podcast every Thursday for a weekly dose of wisdom and strategies designed to propel your business forward. Tune in, be inspired, and transform the way you lead and grow your business. About Darcy Luoma: Darcy Luoma brings a wealth of experience and passion to her role as a Master Certified Coach, dynamic facilitator, and motivational speaker. Her background is as diverse as it is impressive, having served in significant political roles such as Director for a U.S. Senator and Deputy Transition Director for a Governor, in addition to being part of the national advance team for two U.S. presidential campaigns. As the visionary leader behind Darcy Luoma Coaching & Consulting, LLC, she has made a profound impact across 48 industries, collaborating with over 210 organizations, and guiding more than 500 individual clients towards achieving peak performance. Celebrated as the region's favorite executive and life coach four times by media outlets, Darcy is not just about professional achievements. She is also a devoted mother to two teenage daughters, an avid adventurer, and a competitive triathlete, showcasing her commitment to balance, resilience, and continuous growth. Learn more about Darcy and her team at DarcyLuoma.com. About Ford Saeks: Ford Saeks stands at the forefront of business innovation as a Business Growth Accelerator. With a career that spans over two decades, Ford has been instrumental in driving success for a myriad of businesses, from eager startups to established Fortune 500 companies, cumulatively generating over a billion dollars in sales worldwide. As President and CEO of Prime Concepts Group, Inc., his strategic focus on customer loyalty, brand expansion, and innovation has consistently delivered transformative results. Ford's entrepreneurial journey is marked by the foundation of over ten companies, authorship of five influential books, acquisition of three U.S. patents, and numerous accolades recognizing his contributions to the business world. His pioneering work in AI prompt engineering, particularly his ability to leverage ChatGPT for content creation, underscores his role as a thought leader in integrating technology with traditional business strategies. This expertise was recently highlighted at the “Unleash AI for Business Summit,” where he explored the transformative impact of AI on business operations, marketing, sales, and customer experiences. Discover more about Ford Saeks' journey and insights at ProfitRichResults.com and dive into his world of business growth strategies on Fordify.tv.

How do you anticipate customer needs, foster innovation, and maintain a competitive edge? In the ever-changing landscape of business, staying ahead requires not just adaptation but anticipation of market trends, customer needs, and technological advancements. It's a daunting task that leaves many leaders and entrepreneurs wondering, "How do I guide my business towards sustainable growth?" This question serves as the cornerstone of our latest episode of Fordify LIVE!, featuring Rick Fox. In an engaging discussion with Ford Saeks, Rick Fox shares practical strategies and his extensive experience in driving business growth. The episode delves into the critical mindset shifts that leaders need to navigate the complexities of today's market successfully. Ford and Rick explore how confidence in leading through change is not just about reacting to market forces but proactively transforming challenges into growth opportunities. Ford and Rick highlight the importance of empowering teams, underscoring that innovation is not just the result of individual genius but the outcome of cultivating an environment where team members are equipped and motivated to bring forward groundbreaking ideas. They also discuss the significance of anticipating customer needs, a strategy that positions businesses to meet and exceed expectations in a landscape where customer preferences evolve rapidly. Additionally, Rick provides insights into the art of strategic leadership, emphasizing that fostering a culture that embraces change is crucial for success. He shares from his journey, offering listeners a perspective on how to implement these strategies within their organizations for sustained growth. Ford and Rick discuss actionable strategies for businesses to harness the potential within their teams and align their operations with the trajectory of market demand and technological advancements. This episode is a must for those seeking to refine their approach to leadership and business strategy in pursuit of excellence and growth. Watch the full interview on YouTube. In an age where information is abundant, finding guidance that not only enlightens but also empowers is rare. This episode offers just that—a blend of inspiration, strategy, and actionable insights. Whether you're a seasoned entrepreneur, a budding leader, or anyone in between, this episode is a goldmine of knowledge that addresses the heart of driving business growth in today's fast-paced market. Don't let the pace of change intimidate you. With the right strategies, mindset, and leadership, the path to business success is clearer than you think. Fordify LIVE! continues to be a beacon for professionals seeking to elevate their business expertise, with Ford at the helm guiding listeners through the intricacies of business growth, leadership, and innovation. Join us live every Wednesday at 11AM Central on your favorite social platforms for more episodes that promise to transform the way you approach business. Additionally, catch The Business Growth Show Podcast every Thursday for a weekly infusion of wisdom, strategies, and actionable advice to propel your business forward. About Rick Fox: Rick Fox brings to the table a wealth of expertise in the insurance industry, fueled by his foundational experience of creating a thriving independent insurance agency early in his career. As the Chief Revenue Officer of Brightway, Rick's role is instrumental in fostering growth and enhancing the operational efficiency of the company. He is dedicated to identifying new avenues for product offerings, revenue generation, and overall expansion, ensuring a seamless experience for customers and a supportive environment for agency growth. Before his current role at Brightway, Rick made significant contributions to the insurance sector as the Head of Agency Sales at Vertafore, a leading provider of insurance software solutions. He also lent his expertise as the President of Agency Revolution, where he specialized in automating and marketing strategies for agencies. Rick's deep-seated knowledge and experience have made him a key player in driving value and uncovering growth opportunities for agents and insurance carrier partners alike at Brightway. Rick's approach to leadership in the insurance industry is characterized by a keen understanding of the agency experience and a relentless pursuit of excellence in serving both agents and customers. His strategic vision and innovative strategies continue to propel Brightway forward, setting new benchmarks in the insurance sector. About Ford Saeks Ford Saeks stands as a testament to the power of innovative thinking and strategic action in the business world. With a career spanning over two decades, Ford has catalyzed success for a diverse range of companies, from ambitious start-ups to established Fortune 500 giants, generating over a billion dollars in worldwide sales. As the visionary President and CEO of Prime Concepts Group, Inc., his expertise has been pivotal in transforming businesses, empowering them to attract a dedicated customer base, amplify their brand presence, and spark continuous innovation. Ford's entrepreneurial spirit has led him to found more than ten companies, author five influential books, secure three U.S. patents, and garner a host of industry accolades. Beyond his remarkable business achievements, Ford has emerged as a leading figure in AI prompt engineering. He is celebrated for his ability to leverage artificial intelligence, particularly ChatGPT, to create compelling content that captivates audiences and drives unparalleled engagement and business results. His insights into the convergence of AI with operations, marketing, sales, and customer experience have illuminated paths to success for businesses at the “Unleash AI for Business Summit” and beyond. Discover more about Ford Saeks and his contributions to the business and AI landscape at ProfitRichResults.com, and catch a glimpse of his innovative strategies in action at Fordify.tv.