Friday Vibes

This week is back to our normal format of Alex and Wade rapping back and forth about all things CPG. We will be focusing on the major security breach and national system outage with UNFI and how this has affected brands and retailers.With Wade's experience in attending trade-shows and some upcoming shows (Summer Fancy Food Show, Newtopia Now) he will be reviewing his tips and strategies on how to navigate the shows and getting the most out of them.

It's time for another episode of our coveted Master Series. These don't come around often, and this is sure to be a good one. We are featuring the movers and shakers in the CPG industry with people, companies and brands that have changed the landscape forever for CPG.We are bringing on:Chris Hunter - Co-Founder of KOIA - Delicious Plant-Based ProteinMike Fata - CPG Investor and Advisor and Founder of Manitoba HarvestKari Pedriana - Co-Founder of Green Spoon Sales - The Nation's Premier Natural BrokerNick Saltarelli - Co-Founder of Mid-Day Squares - Fast Growing Chocolate Brand

This week, we are going to focus on the short and long-term benefits of helping others and expecting nothing in return. We are finding the most successful people simply give with no strings attached and attract an energy that propels them personally and professionally. Wade and Alex will share how they have helped others and gained a great return for themselves.Our second topic is an important one as well: Running or working with a CPG brand is pure and utter chaos. Everyday, something goes wrong and a fire needs to be put out. How do you find gratitude and calmness amidst chaos? Wade and Alex have both run their own business and have a combined nearly 40 years of CPG experience, so they will detail tips on how to not lose sight of the bigger picture when things aren't going as planned in the short term.

How about an episode with no planned topics at all and Wade and Alex discuss whatever they want for an hour? We of course will cover topics in CPG but it could go off the rails and we can be talking about anything whether it's Wade hiking in the middle of nowhere, Alex golfing, tariffs, and so much more!This is our second installment of the Random Babble Series. Sit back, grab a beer (or your favorite social non-alc tonic) and enjoy!

This week we are featuring two great founders who have built out great beverage companies. They will share their stories and how they got to where they are today and any gems they can share with the CPG community.We are bringing on:Yanni Hufnagel - Founder of Lemon Perfect CompanyMatt Mclean - Founder of Uncle Matt's OrganicJoin us for this great episode. No Script, Just Chat!

This week we will be covering two important topics: Common founder missteps and mistakes made by brands, especially emerging and natural brands just hitting the scene and scaling.Wade and Alex will also discuss CPG brands they love that they feel are rising stars in the industry and next to hit the big time.This week's episode is sponsored by Nelly's Organic.

The Master Series is back! This week we are welcoming on 3 distinct and awesome entrepreneurs who are running their own CPG brands or have run brands in the past. This includes:Will NitzeFounder - IQ BarJeff ChurchDreamMakers and Previous Suja Co-FounderSteve O'DellFounder - Tenzo TeaThis episode is sponsored by Power Full Energy Distribution and Robert Cogan

This week we are doing an 'Ask Us Anything' where no topic is off-limits. Any questions you have, list them LIVE in the chat and we will answer them on the spot. If you're lucky, we may actually even bring you on to share your story and brand!Also, Alex Bayer is an expert and has an agency specializing in crowdfunding consulting, so if you're thinking of raising capital online via Wefunder or Start Engine, he can walk you through it!This episode is sponsored by Philosopher Foods and their Wefunder campaign is live at http://www.wefunder.com/philosopherfoods

This week we are focusing on hot trends out the gate for 2025, everything from data gathering, AI, innovations, supply chain, and more. We will also cover the daily changes and updates on tariffs and how they will continue to impact CPG Brands.This episode is sponsored by Kif & Co and Caroline Brain and they are currently raising a capital round at www.wefunder.com/kifandco

Join us for our special edition show bringing on guests from reputable organizations and companies based in Canada. As many know, CPG is alive and well in Canada with many brands that are growing in their home country and many entrepreneurs choose to expand to the United States and abroad.We will be bringing on (in no particular order)Sonia Parmar - VP of Reg Affairs & Gov Relations for CHFAJules Gorham - Director of Regulatory Affairs & Policy for CHFASteve Dontigny - Foundry President Megan Silk - Co-Founder of GingerBug Robert Cogan - Owner of Power Full Energy DistributionThis episode is also sponsored by Power Full Energy Distribution.

The newly announced Trump Tariffs will have a major impact on many manufacturers and consumers. On top of this, CPG brands will be facing higher costs for their raw materials and finished goods if sourced internationally, which will result in higher retail prices. We wanted to talk about it, review what's going to happen, get community input and comments, and give our opinion on the short and long-term effects of these tariffs.

We are going to discuss something very real this week. What is it like to be a founder and HAVE TO shut down their own brand. It is painful and traumatizing.We are bringing on a founder who has been through this (Erica Rankin - Former Founder of Bro Dough) and also a CPG editor and journalist who covers these types of stories. (Andrea Popova Owner of CPGD)This is an episode you don't want to miss, and know if you are struggling as a CPG founder, you are NOT alone!This episode is sponsored by Rich Nuts.

Here's the latest CPG news happening right now on April 3rd, 2025 including Trump Tariffs Goes Into Effect, Huge Series A with Lucky Energy, Acquisitions Galore with Lesser Evil and Mela, and More Investment ActionOn April 2nd, (yesterday) Trump has announced reciprocal tariffs on essentially all goods, unless otherwise noted. Some details will emerge on what is exempt. For food and beverage people, this will deeply impact cost of goods sold for bottles, caps, labels, cans, and just about every type of packaging that is manufactured outside of the United States, typically in Asia. Also, companies sourcing raw materials and ingredients will be subject to tariffs. This will undoubtedly affect brands and their margins, forcing them to raise their wholesale pricing to retailers and distributors. And ultimately will affect the everyday consumer, paying more for goods, even more than the inflationary costs right now. We will watch this closely, but our opinion is this will disrupt the market, cause margin compression, and force manufacturers to re-think how they source their product.Lucky Energy, a simpler, better-for-you energy drink, announced today that it has successfully closed a $14.2 million oversubscribed Series A1 round, bringing its total funding to over $40 million. The round is led by Maveron, with backing from DMG Ventures, Second Sight Ventures, and existing investors: Imaginary Ventures, Brand Foundry Ventures, Sapphire Ventures, and Sugar Capital. The capital secured will fuel the brand's growth, enabling it to accelerate distribution, introduce new products, support strategic partnerships, and recruit in key business areas. Additionally, the company welcomed Dan Ginsberg, former Chief Executive Officer of Red Bull NA and CEO of Dermalogica®, to its Board of Directors.Lucky Energy has experienced explosive growth, entering 10,000 new doors with plans to expand to an additional 15,000 before the end of the year. The brand has also surpassed 400,000 followers across its social channels. The product is designed for individuals seeking to enhance performance with a natural, functional drink. It is currently available in six flavors: Son of a Peach, Orange Drizzle, Red Ryder Punch, OG Luck, Tropical Thrill, and Bodacious Berry. It has zero sugar and zero calories, ensuring a healthier choice for consumers. Nixie, the better for your sparkling water and now has a soda line that debuted in 2024, has secured $27M in fresh funding to help expand their product nationwide. Wet hydration has also raised $4.5M and brought on the former EVP from CelsiusHershey has agreed to buy the organic popcorn giant LesserEvil for about $750 million, a figure that could increase if the brand meets certain performance benchmarks, The Wall Street Journal reports, citing anonymous sources. The deal accelerates Hershey's expansion into salty snacks, and aligns with a broader rush by food giants to snap up smaller, more nimble competitors to reach new customers.Last but not least, Mela has been acquired by the beverage company Calypso. Which is under the umbrella company King Juice Holdings - a platform company backed by Mason Wells - a $2B PE firm out of Milwaukee that owns businesses across the CPG value chain

This week we are featuring emerging and fast growing brands on our show in all different categories including hummus, chocolate bars, and energy drinks.We are bringing on: Nick Wiseman - Founder and CEO of Little SesameCarla Spiruoulo - CEO of Nelly's OrganicHamid Saify - CMO of Lucky Beverage Co.We are excited to talk with these brands, hear their stories, and they will share insights and tips on how they have scaled.

We are doing something new and taking 'No Script, Just Chat!' to the next level. Alex and Wade have no subject matter, no topic. They are going to show up and talk about anything and everything including CPG.Can we fill an hour with random babble? What will we talk about? Come and find out and join us for the very first volume of the Random Babble Series.This episode is sponsored by Robert Cogan and Power Full Energy Distribution.

Here's the latest CPG news happening right now on March 19th, 2025 including Poppi Acquisition By Pepsi, Poppi Lawsuit Settlement, Trump Tariff Update, New Brand Mark's Snacks LaunchingPepsiCo just announced it is acquiring prebiotic soda brand Poppi for $1.95 billion, a major accomplishment for a brand founded less than ten years ago. This transaction echoes the year-on-year growth of the functional drink market, especially the better-for-you soda category, with competitor Coca-Cola launching Simply Pop just a few weeks ago and Olipop raising a $50 million Series C, valuing the rival prebiotic soda brand at nearly $2 billion. These industry moves might finally convince skeptics that gut-friendly and other healthier soda alternatives are here to stay, forcing traditional players to evolve and adapt to growing demand for less sugary drinks.As Pepsi was closing the deal on its $1.95 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drink's gut-health claims.The group asked the California federal judge presiding over the case to confirm a proposed $8.9 million settlement, a result it described as “exceptional compared with similar misleading beverage cases” in its motion for preliminary approval filed last Friday.In a statement shared with BevNET this morning, Poppi stated: “The class action suit filed against poppi in May 2024 has been settled. poppi acknowledges no fault, liability, or wrongdoing, and instead, we are focused on bringing consumers the innovation they expect from the brand they love. We're excited to move forward and continue our passion to modernize soda for the next generation.”The total settlement, according to the filing, breaks down to 0.75 cents per single 12 oz. can, $3 per 4-pack, $6 per 8-pack, and $9 per 12-pack or 15-pack. The class includes anyone in the U.S. who purchased Poppi between Jan. 23, 2020, and the settlement notice date.The three complaints lodged against Poppi last year, which were consolidated in September, take aim at one of the brand's core pillars: gut health, as reflected in slogans like “gut health never tasted this good” and “for a healthy gut.”The filings argued that the agave inulin Poppi uses as its primary source of prebiotic fiber was far too low to have any meaningful impact on the gut, and that the presence of sugars harms the balance of good bacteria in the digestive system.President Trump said last week he is doubling tariffs on Canadian steel and aluminum in response to Ontario adding a surcharge on its electricity exports to the U.S., hitting Michigan, Minnesota and New York. The latest increase, which brings levies on the goods to 50%, will go into effect Wednesday morning, the president wrote in a social media post. Trump also vowed to “substantially increase” tariffs on Canadian auto parts on April 2, if dairy and other tariffs are not dropped.Mark Samuel, Previous Founder of IWON Organics, is launching a new brand, suitably called 'Mark's Snacks. On Linkedin, he debuted the news and said "I said I'd never do it again. At the same time, I said I'd never live with regret. So, I'm diving back into CPG, making it even more personal this time around, please follow the journey at MARK'S SNACKS, it should be one heck of a ride!" Go to www.markssnacks.com and sign up for their e-newsletter for more updates on product, packaging, launch date, and more

Another Expo West is in the books. It was a 4 day bonanza of talking, sampling, meeting, and walking to see everything we wanted to get to.Wade and Alex will recap what we saw at the show, brands to look out for, events, happy hours worth mentioning, and more.We will also discuss the state of CPG. As it gets harder and harder to operate a CPG brand in this environment, what do we think the future holds for this industry for new and emerging brands?This episode is sponsored Power Full Energy Distribution.We will discuss it all. It's truly: No Script, Just Chat!

Here's the latest CPG news happening right now on March 9th, 2025 including New Malk SKUs, Sweet Loren's Meteoric Rise, Expo West RecapMalk has released two new SKUs in multi-serve format: Coconut Malk and Soy Malk. These are both available in 32 oz bottles.Coconut MALK is hitting shelves nationwideSoy MALK is exclusive to Whole Foods Market and with 3 Simple Ingredients and 6g of naturally occurring protein per serving fills a much needed niche.They debuted both at Expo West this past weekThe cookie dessert brand Sweet Loren's is now on track to achieve $120M in revenue in 2025Loren Castle is the CEO and Founder. The then 22-year-old New York City native got a degree in communications and knew she liked health, wellness and business, “but I had no idea what I was going to do with my life,” she says. Post-graduation, she went back to New York but planned to move to L.A. permanently to see where life took her.Just months after graduating, however, Castle was diagnosed with stage 2 Hodgkin's Lymphoma, a cancer that attacks the immune system, and had to undergo six months of chemotherapy. Depressed, she began seeing a therapist who helped her see the moment as empowering and an opportunity. There were still ways in which she could take control.One such way was her diet — she could make sure to eat healthy even after her treatment. Castle began taking nutrition and cooking classes, but she quickly discovered something was missing: dessert. “I have a huge sweet tooth,” she says, and she couldn't find baked goods made with more whole foods that didn't use ingredients like bleached white flour, corn syrup and artificial chemicals.So Castle started trying to make healthier desserts for herself. Expo West 2025 is in the books. There were over 65,000 attendees. This was the first year where every exhibit hall opened at the exact same time. According to recent information, Expo West 2025 featured around 3,600 exhibitors (an increae from 3,000 last year) showcasing a wide range of natural and organic products across various categories like food, beverage, packaging, and wellness items.

We broadcasted live from Expo West 2025 at the Melting Forest Booth #5719 in Hall E (basement in the main conventional center). Enjoy!

This week is our Expert Series and we are bringing on two dynamic female entrepreneurs in the health and wellness space. Females have undoubtedly become a driving force in the growth of CPG brands across the country, many starting their own CPG brands, raising capital, and having successful exits.Ashley Rogers is a serial entrepreneur who started and built the brand Spudsy and raised a Series A and now the CEO of Sprinkles CPG, and founder of Shelfmade, a community for CPG professionals and entrepreneurs.We are also being joined Ashley Kleckner. She has been a sales professional in the CPG arena for nearly 10 years including Impossible Foods (Head of Global Sales) and now at Terviva. This episode is sponsored by Robert Cogan and Powerful Energy Distribution.

Here's the latest CPG news happening right now on February 23rd, 2025 including Celsius Acquires Alani Nu / Hiyo Investment/Coca-Cola Takes on Olipop and PoppiCelsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock, boosting its portfolio to build on the growing demand for sports and energy beverages.Alani Nutrition, a female-focused brand that delivers functional beverages and wellness products, was founded in 2018 and will be acquired from its co-founders, Katy Schneider and Haydn Schneider, and its operator, Congo Brands, Celsius said.According to Yahoo Finance: The venture capital arm of Constellation Brands has acquired a minority stake in Hiyo, a nonalcoholic “social tonic” containing a blend of functional ingredients, including adaptogens, nootropics and botanicals.Constellation's senior vice president of new business ventures, John Utter, said in a statement the Hiyo investment aligns with the aims of beverage giant's VC group, which is to capitalize on emerging categories.The Modelo brewer's investment could help the brewer expand its presence in the growing category. Hiyo's health halo could also help it stand out in the crowded ready-to-drink category, as consumers seek out beverages that give them more of a nutritious benefit.Posted on CNBC: Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke's iteration of the trendy drink.Soda consumption has broadly fallen in the U.S. over the last two decades, hurt by health concerns and an increase in alternatives on the market, from cold brew to energy drinks to water. But in the last five years, sodas containing prebiotics have taken off, thanks to industry newcomers Olipop and Poppi.Olipop recently raised $50 million at a valuation of $1.85 billion, the company announced Wednesday. And Poppi made its second straight Super Bowl appearance in this year's game, shelling out up to $8 million to reach the game's record audience.Digestive health soft drinks have grown from a $197 million category in the U.S. in 2020 to one of roughly $440 million in 2024, according to Euromonitor International data. Still, it's a fraction of the overall soda market, which is worth billions of dollars.Simply Pop's first product lineup leans fruity, in a nod to Coke's Simply juice brand. Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.“We went out and really listened to consumers. They love this space, they're really looking for stuff that tastes good, and that's something we know how to deliver on at Simply and at Coke,” said Becca Kerr, CEO of Coke's North American nutrition unit, which includes its Simply and Fairlife brands.Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

This week is back to our classic format of Alex and Wade chatting it up about all areas of CPG. This week, we are focusing on key reasons why brands fail and how CPG brands can avoid these landmines and ultimately be successful in this tough environment.We are also covering brands that we love, including up and coming brands that caught our eye with fantastic branding and a great founder team.Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events.They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by Rich nuts and their crowdfunding campaign now live at www.wefunder.com/richnuts

This week's CPG Vibes episode will cover two topics: Why CPG Brands Fail, and New Brands That Alex and Wade Love. Make sure to check it out this Friday at 12 PM/3PM LIVE on LinkedinHere's the latest CPG news happening right now on February 20th, 2025 including Aura Bora Acquired, Mid-Day Squares Buys in BitCoin, and GT Kombucha Turns 30!US-based investment firm Next In Natural has acquired a majority stake in local craft sparkling water maker Aura Bora to support the company's “next phase of growth”.Financial terms of the deal were not disclosed.In a statement, the investor said the deal “positions Aura Bora for its next phase of growth as a valued addition to Next In Natural's shared services ecosystem”.As part of the stake acquisition, Next In Natural CEO Jeff Lichtenstein will become chairman of the board at Aura Bora while Aura Bora co-founder and CEO Paul Voge will “focus on future product innovation”.Voge said: “The better-for-you beverage category continues to grow, and our partnership with Next in Natural positions Aura Bora to capitalise on this momentum.”Aura Bora's “products continue to be a welcome change from the norm, in what has traditionally been a boring category,” he added.Following the deal, Voge said he was “excited for our team to continue to innovate, grow our audience, and release products consumers love. We will benefit greatly from Next in Natural's expertise in scaling efficiently and effectively”.Jeff Lichtenstein brings experience in launching and growing brands such as Chobani, La Colombe, and Hu as the founder and CEO of Gourmet Guru.MDS is officially doing business in BTC.Canadian chocolate bar brand Mid-Day Squares announced last month that it had begun buying cocoa from international suppliers using Bitcoin, with co-founder Nick Saltarelli stating in social media posts that traders in many countries now “trust this method of payment more than fiat” currencies issued by governments....From Jake Karls posted on Linkedin: Never thought we would be buying cocoa in Bitcoin… but here we are.Mid-Day Squares is officially doing business in BTC…With cocoa prices at record highs, we had to think differently. One of our new international suppliers requested Bitcoin over fiat currencies. And we said, why not? We need the supply.Average decisions lead to average outcomes. Unaverage decisions lead to unaverage outcomes. If we want to win in this cocoa crisis, we have to play bold.GT's at 30: Founder Dave Talks Maintaining Integrity with ‘Real Kombucha' RefreshA small brand refresh now calling GT Kombucha "The Real Kombucha" has hit shelves in time for their 30th anniversary. They are also releasing a limited edition 30th anniversary WIldflower Kombucha hitting shelves in a sleek silver labelIn celebration of 30 years of sacred fermentation, they are giving away an all-expenses-paid trip for you and a friend! Visit SYNERGY HQ in Los Angeles and enjoy a one-of-a-kind tour and tasting experience with our founder, GT Dave. Go to gtslivingfoods.com for more info

Here's the latest CPG news happening right now on February 17th, 2025 including Tru Beverage Investment, Blackbird Acquisition, How Poppi's Super Bowl vending machine campaign spiraled out of controlAccording to Bevnet.Com, Functional drink Tru recently closed a $4.6 million funding round highlighted by further alignment with Polar Beverage who will now be handling manufacturing, distribution and warehousing for the brand.US-based vegan food brand Blackbird Foods has announced an acquisition by plant-based investor Ahimsa Companies.Blackbird Foods is well-known for its New York-style hand-tossed frozen pizzas, available US-wide at retailers such as Target, Sprouts, and Whole Foods. The brand also offers plant-based wings made from seitan, which can be found at The Fresh Market and Wegmans.Following the acquisition, Blackbird Foods plans to use Ahimsa's expertise to enhance its distribution and manufacturing capabilities.“We are eager to tap into Ahimsa's extensive knowledge to strengthen Blackbird's presence in the frozen aisle,” said Mike Pease, co-founder of Blackbird Foods. “With their support, we have ambitious plans for growth and exciting product innovations on the horizon.”This year, prebiotic soda brand Poppi ran its second consecutive Super Bowl ad featuring influencers like Jake Shane and Alix Earle. But it wasn't the creator campaign on the big screen that got people talking as much as the one online.Ahead of the game, Poppi sent enormous pink vending machines to 32 creators and “fans of the brand” in NFL team cities, as well as The Boot bar in New Orleans. Recipients began posting videos of the machines, and mayhem ensued: some consumers expressed anger at Poppi for sending free products to “rich people,” while others bemoaned the message it sent to fans of the brand and smaller creators. “When it gets too extravagant…it just feels very out of touch,” creator Isabella Lanter said in a TikTok video response to the campaign.All the while, fellow prebiotic soda brand Olipop, which did not run a Super Bowl ad, jumped on the opportunity to respond to comments, speculate on the cost of the vending machines, and even mail out Super Bowl-themed gifts. One comment from Olipop read, “For the record, those machines cost $25K each lol,” while a post on X said, “We don't have vending machines, but who wants a jersey!!”This week's CPG Vibes episode will cover two topics: Why CPG Brands Fail, and New Brands That Alex and Wade Love. Make sure to check it out this Friday at 12 PM/3PM LIVE on Linkedin

Welcome to the first edition of our Buyer Series with category managers from fan favorite natural stores Fresh Thyme Market and New Seasons Market. We can't think of a better way to spend your Valentine's Day afternoon than with us! With Expo West mania in full swing and coming up in less than a month, we are going to cover some important topics including Buyer Tips on how to have a successful Expo West as a brand and also as a buyer! This is essentially an Expo West Prep episode!This includes strategies on how to manage your days on the floor and get a maximum impact with others that are attending the show and using your time wisely, especially as a buyer when there are thousands of booths.We are being joined by:Robert JohnsonRetail Category ManagerNew Seasons MarketKenny HausmannDirector of Merchandising - Natural LivingFresh Thyme MarketThis episode is sponsored by Robert Cogan and Power Full Energy Distribution.

Here's the latest CPG news happening right now on February 9th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits ProfitabilityPosted onJust-Drinks.Com, US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn.JP Morgan Private Capital's Growth Equity Partners led the investment round.In a statement, Olipop said the cash injection marked its “final anticipated round of equity financing”, after becoming profitable “in early 2024”.Olipop plans to use the proceeds to “drive product development, expand marketing efforts and diversify distribution channels”.It also looks to bolster its retail presence, add new products to its range, and “increase availability in spaces traditionally dominated by legacy sodas”.Olipop CEO Ben Goodwin said: “It's staggering and thrilling to have achieved a $1.85bn valuation after just five to six short years in market”.Frozen PB&J maker Chubby Snacks has unfortunately shut down operations as of February 2025. Coming off of multiple record-breaking sales months, our Chubb-O-Matic finally hitting stride and major corporate partnerships on the horizon, we were served with our biggest blow to date, a lawsuit from our massive corporate rival.Entrepreneurs are constantly taking blows, but over the last few months, we faced the hardest hits of our career. We lost everything and unfortunately fell into some of the worst situations imaginable with some of our best partners. Words can't explain the embarrassment or anxiety.I share this because it's important. No one gets into business thinking they'd ever be in this position but if you do, you know it's utterly brutal. A lot of people were negatively affected, not just ourselves. I'm truly sorry to everyone that was affected by our downfall.Leading oat milk maker Oatly has hit profitability since going public for the first time. According toBevnet.com,

Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling and still water varieties—is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement released today.While building the brand and establishing street cred based on scrappy marketing, Liquid Death CEO Mike Cessario said the $7 million Big Game buy provides “no cheaper way to reach over 100 million unique people who actually want to pay attention to the commercials.” Liquid Death aired a superbowl ad previously but only in 23 sectors of the United States. This will be their first national one.According toBevnet.Com Olipop has permanently relaunched its Peaches & Cream flavor, which went viral on TikTok. Each 12 oz. can has 9 grams of fiber and just 5 grams of sugar. Olipop Peaches & Cream is available on the brand's website and exclusively in Whole Foods Market nationwide (SRP $2.49) until May 1. After May 1, the flavor will be available in all major grocery stores. For more information, visit drinkolipop.com.Perfy is Launching a Pepperoni Pizza flavored soda on NationalPizzaDay..What's cool about Pepperoni Pizza Perfy?• It tastes like pizza-flavored bloody mary mix. It's actually delicious if you're into that kinda thing.• 30 calories | 3g sugar• Caffeine? Fuggetaboutit!• Ayyyy, no added sugar• VERY LIMITED EDITION. Meaning once it's gone, it's gone.There are swirling rumors that due to potential tariffs to be imposed next month against Canada by President Trump, Mid-Day Squares was tentatively planning to move their manufacturing to the United States where a majority of their revenue is derived from. According to others, this is simply a rumor and Nick Saltarelli, co-founder of MDS, is addressing this in a social media post. We will report it when we see it!

With the recent international news of Trump imposing tariffs on Canada, Mexico, and additional tariffs on China, this regulation will undoubtedly affect thousands of CPG brands and consumers alike.We will discuss the details on the tariffs and what it means for the economy going forward (opinions, not facts!) and we will also bring on a prominent regional distributor from Canada, Robert Cogan, to share his wisdom on how the tariffs will affect Canadian brands specifically.As a second topic, we will dive into ROI and playbook moves (from both a buyer perspective and brand perspective) CPG brands should do in order to properly measure ROI and make sure the money they spend are on line items that will generate value and return for their brand.With many service providers out there, it's good to do your homework and partner with the right organizations for the stage of your brand.This episode is sponsored by PFE (Power Full Energy Distribution) with Robert Cogan.

Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up Liquid Death is pulling back to its domestic US market and pausing international sales efforts – including in the UK – The Grocer can reveal. The canned water and soft drink brand said it was “temporarily pausing” international expansion, having shifted production from Austria to the US last summerAccording to: https://www.thegrocer.co.uk/ “Despite strong demand and brand awareness growth in our limited international rollout, we are temporarily pausing international efforts since we no longer have production capabilities outside of the US,” a spokeswoman for Liquid Death told The Grocer. Liquid Death was looking forward to “meeting the international demand in the future when our supply chain can support these efforts,” the spokeswoman added. However, Liquid Death – which commands an rsp of £5.50 per 4x500ml pack in Tesco – has failed to make a splash in the UK since debuting in spring 2023. The brand invested heavily to support its UK rollout, sponsoring Download Festival in 2024, as well partnering with other Live Nation music festivals and events.LEXINGTON BAKES Chilled Oat Bars are coming to Lazy Acres Natural Market March 1st!

Here's the latest CPG news happening right now on February 3rd, 2025 including Trump Tariff Delays, Kehe Summer Show, Legacy Brand Out of Business, and a Valuable Fundraising Workshop worth attending The leaders of Canada and Mexico said Monday that the U.S. had agreed to delay tariffs on their countries by at least 30 days. Prime Minister Justin Trudeau said Canada will begin implementing a $1.3 billion border plan during the pause. Businesses across North America have been assessing the potential impact of the levies announced by President Donald Trump, as well as possible retaliation. Tariffs on America's biggest trading partners could upend industries from energy to food, beverage, health, and beauty The Kehe Summer Show will be held February 4-5 at the Phoenix Convention Center in Phoenix, AZ. Expect many buyers and emerging brands to be there as usual. Applications are of course closed since the show starts tomorrow, but never too late as a buyer to go, see the latest and greatest, and submit orders in the spot on the show floor Alison Cayne, Founder of Haven's Kitchen, a brand that has had longevity in the better for you sauce category, has unfortunately ceased operations effective February 1st, 2025.Ali Cayne wrote on her Linkedin Post: "This is a tough post to write. Haven's Kitchen is ceasing operations today. There's a lot I'd like to say, and a lot of thoughts that haven't formed into coherent sentences yet. They will come. For now, though, nothing feels as important as thanking the incredible people I've had the privilege of working with over the past several years. From a brilliant, hilarious team, to supportive and gracious investors, to retail, marketing, finance, and manufacturing partners that felt more on the boat than off it — I've been a lucky one. " Sign up now for Jeff Church's 3 Day FREE Virtual 3-Day CPG Fundraising Workshop. Learn how Jeff scaled Suja beyond $100M through fundraising to grow the business.

Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on up to $300B worth of US goods coming into Canada starting in February. According to Trump: He has said he plans to impose tariffs for three reasons. “Number one is the people that have poured into our country so horribly and so much,” he said on Thursday. “Number two are the drugs, fentanyl and everything else that have come into the country. Number three are the massive subsidies that we're giving to Canada and to Mexico in the form of deficits.” These tariffs are expected to affect thousands of CPG brands manufacturing and shipping from Canada and Mexico, resulting in higher prices in retail, and potentially affecting velocities and a reduction in sales for these brands looking to continuing to grow in retail According to Mike Fata, Founder of Manitoba Harvest, an entrepreneur who resides in Canada, his latest Linkedin Post says: "Remember, We can be pro-family, pro-team, and pro-country, without crapping on others" In retail expansion news: Glonuts has expanded to Texas and is rolling out to 153 HEB Stores. Also, it may be slightly old news, but WIld Wonder has also expanded nationally in Whole Foods New Hope's Expo West is catching some flack for their high prices for this year's Natural Products Expo West Show, with badge passes costs for manufacturers, suppliers, and other business service companies as high as $4,500 per person. This definitely locks out some emerging brands and service providers looking to grow their business and network

We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5). They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands. They share not only past experiences, but strategies and insights on brand building, financial management, and becoming a sustainable CPG brand in a highly competitive and difficult marketplace. This episode is sponsored by Dream Maker's 'Fund-Raise with Confidence - FREE Workshop For CPG Entrepreneurs' taking place Feb 4-6, 2025 and hosted by Jeff Church himself! To sign up for this workshop, go to this link:https://learn.dreammakershq.com/3-day-workshop

In this episode, we are opening the floor to our community to ask us questions and raise any topic you would like to discuss. Whether it's supply chain, sales strategy, packaging and branding tips, fundraising, crowdfunding, you name it. We'll chat about it! This is a truly No Script, Just Chat episode and anything goes! This episode is sponsored by Playper - Re-Imagining Kids Toys for a More Sustainable Future Crowdfunding Campaign to invest now in Playper: www.wefunder.com/playper

In this very important episode, we have entrepreneurs share their stories of burnout and what they are doing to overcome and reduce or prevent burnout. We are bringing on the following entrepreneurs: Jake Karls of Mid-Day Squares, Drew Henry of Revival Tea, and Luke Abbott of VDriven to discuss and share some of their tips and strategies. This episode is sponsored by PFE (Power Full Energy) Distribution.

We are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!) Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by Melting Forest.

We are on our 4th installment of the 'Outside The Tank' Series. This time, we are bringing on Kevin Consolo of ERASERS, which is a tool to remove scuff marks and dirt from your favorite shoes. And Kent Yoshimura, Co-founder of Neuro Gum, a gum that provides brain health benefits. This episode is sponsored by Melting Forest and our on-going sponsor RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

After a wonderful Expert Series last week, we are back to our normal format of just Alex and Wade chatting all things CPG. This week we will share the NOSH recap in Marina Del Rey and how the event went and also the Pitch Slam Winner. NOSH is presented by BevNet. We will also share some tips and strategies on getting into Sprouts, including the coveted innovation set where brands are entered into over 400 doors on a 3 month test before expanding into the main Sprouts set. This episode is sponsored by Creative Kaiju and our on-going sponsor RangeMe.

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more. We are bringing on the following: Jeff Church - Previous CEO of Suja Max Dichter - CEO of 4th and Heart John Foraker - CEO of Once Upon a Farm This episode is sponsored by Power Full Energy. Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time. There are a few very important areas that can 'make or break' a CPG brand including: - Distribution strategy - COGS and point of profitability - Channels to pursue and NOT pursue - Packaging and refrigerated vs. shelf-stable - and Much more Our weekly sponsor is Power Full Energy and Robert Cogan and our on-going sponsor is RangeMe.

Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space. We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate. And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water. This episode is sponsored by WN Deen Advisory with Walid Naserdeen. Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives. We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media. Our on-going sponsor is RangeMe and this week's sponsor is Social Nature. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses? These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion. This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.

This week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value. There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by My Way 3PL and RangeMe and weekly sponsor is Rebel Eats.

We are VERY excited about our special edition 'Outside The Tank' (Volume 3) coming at you this Friday. For those that don't know, we bring on CPG entrepreneurs who appeared on Shark Tank live on ABC aired in front of millions at home. Daniel Zakowski CEO of Ready. Set. Food! Hank Watt Founder of Nature's Wild Berry Josh Belinsky Slate Milk Each will share their stories leading up to Shark Tank to the moment they entered show on the famous Persian rug in front of the Sharks to pitch their product. Some areas we will cover with our guests: -What was taped but never made it to air? -Where are the brands now and how was Shark Tank affected their company's growth? -Best/worst parts of their pitch? -Did the deal actually go through (if there was a deal on air)?-Much more! This episode is sponsored by Walid Nasserdeen and W.NDeen Advisory and our on-going sponsors RangeMe and My Way 3PL

After a phenomenal Expert Series last week with 3 amazing Women Entrepreneurs running CPG Brands, we are back to basics with Wade and Alex and their usual back and forth banter. We are excited to chat about a very important topic on how to build a sustainable CPG brand in this day-in-age. With capital markets drying up, brands are struggling more than ever to maintain cash flow and grow sustainably without making big mistakes which can sink their company. With a recent announcement of Better Brands (once valued at $170M) out of business, and many others before, it puts things in perspective on the most sound strategies to build a CPG brand. Wade and Alex will discuss their thoughts on the best ways to achieve this, build a great brand, and stay in business for a the long haul. We will also discuss emerging brands today that are nostalgic in their branding and packaging and re-inventing childhood favorites and modernizing them for today's market. Our sponsor for this episode is The Healtea and Leila Kairns, proudly partnered with Power Full Energy Distribution and Robert Cogan.

This week we are joined by 3 dynamic female founders that have started CPG brands scaling nationally in retail stores and online. Just 13 % of all start-ups are female-founded, so we wanted to give a spotlight on female-led companies and their personal stories on starting their past and present brands. In no particular order, we are joined by Karen Danudjaja, Co-founder of Blume. Nicole Dawes, Founder of Nixie Beverage Company, and Lan Pham, Founder of Sang Vietnamese Coffee. This week's episode is sponsored by Social Nature. Our on-going sponsors are RangeMe and My Way 3PL

We are coming at ya this week with recommendations and strategy for your trade show schedule in 2025 including Expo West, Newtopia Now, Fancy Foods, UNFI, Kehe, and many others worth attending. Back by popular demand, we will continue our 'Stuff We Love' segment and share more brands and products we love that are in Alex's or Wade's pantries and fridges. This episode is sponsored by Revival Tea and they are currently raising an online crowdfunding round at https://lnkd.in/gFXbgQ5r and are approaching $400k raised! Our on-going sponsors are My Way 3PL and RangeMe. See you there!

This week we will discuss the controversial Lunchables competitor being launched by Mr Beast, Logan Paul, and KSI. We also will have an extended session talking about all the brands and products in Alex and Wade's fridges and pantries that we absolutely love. Our episode sponsor is Rebel Eats and Trevor Smith. Our on-going sponsor are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

In 1998, Marc Randolph with his co-founder Reed Hastings started the now streaming giant Netflix. They started what is now commonplace in almost every American household and changed the way we view media forever. Marc will share his story on starting Netflix and also taking the helm of CEO during his time at the company before he stepped down. This week's episode is sponsored by Power Full Energy Distribution (Robert Cogan). Our on-going sponsors are RangeMe and My Way 3PL.

What brands are about to catch fire and need to be watched as the next wave of the future? Wade and Alex will submit their predictions and share what brands they think are the next ones to explode on the scene. We also share what stores we shop at and why and what about the experience keeps us coming back. This episode is sponsored by Robert Cogan and Power Full Energy Distribution. Our on-going sponsors are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This week Wade and Alex discuss Newtopia Now - the very first event of its kind that took place in Denver, CO this past week August 25-27, 2024. We will list out any news and feedback from this convention and also shout out comments from the audience and anyone who attended. On the flip side, brain health products that improve cognitive ability, focus and brain function are continually on the rise. What is the future of this category and how will brands continue to innovate to make an impact and gain market share? Our opinions will be shared. This week's episode if sponsored by Rebel Eats, and our on-going sponsors My Way 3PL and RangeMe.