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5 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
2 episodes with sweet loren
Here's the latest CPG news happening right now on March 9th, 2025 including New Malk SKUs, Sweet Loren's Meteoric Rise, Expo West RecapMalk has released two new SKUs in multi-serve format: Coconut Malk and Soy Malk. These are both available in 32 oz bottles.Coconut MALK is hitting shelves nationwideSoy MALK is exclusive to Whole Foods Market and with 3 Simple Ingredients and 6g of naturally occurring protein per serving fills a much needed niche.They debuted both at Expo West this past weekThe cookie dessert brand Sweet Loren's is now on track to achieve $120M in revenue in 2025Loren Castle is the CEO and Founder. The then 22-year-old New York City native got a degree in communications and knew she liked health, wellness and business, “but I had no idea what I was going to do with my life,” she says. Post-graduation, she went back to New York but planned to move to L.A. permanently to see where life took her.Just months after graduating, however, Castle was diagnosed with stage 2 Hodgkin's Lymphoma, a cancer that attacks the immune system, and had to undergo six months of chemotherapy. Depressed, she began seeing a therapist who helped her see the moment as empowering and an opportunity. There were still ways in which she could take control.One such way was her diet — she could make sure to eat healthy even after her treatment. Castle began taking nutrition and cooking classes, but she quickly discovered something was missing: dessert. “I have a huge sweet tooth,” she says, and she couldn't find baked goods made with more whole foods that didn't use ingredients like bleached white flour, corn syrup and artificial chemicals.So Castle started trying to make healthier desserts for herself. Expo West 2025 is in the books. There were over 65,000 attendees. This was the first year where every exhibit hall opened at the exact same time. According to recent information, Expo West 2025 featured around 3,600 exhibitors (an increae from 3,000 last year) showcasing a wide range of natural and organic products across various categories like food, beverage, packaging, and wellness items.
Today, we're thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind Sweet Loren's. Loren's journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good. Fast forward to today, Sweet Loren's is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores nationwide. The brand has expanded to include pre-cut cookie doughs, breakfast biscuits, and an innovative new line of rolled doughs like puff pastry, pizza crust, and pie crust—all plant-based, non-GMO, and free from the top 14 allergens. On this episode, you'll learn: •How Loren's focus on emotional intelligence became a crucial tool for driving business success, helping her make genuine connections with customers, team members, and partners. • The challenges Loren faced building Sweet Loren's from scratch, from finding the right recipes and manufacturing partners to scaling a brand in a competitive industry, and how she navigated these early struggles. • Loren's inspiring transformation from cancer survivor to creator of healthy, clean treats that bring joy and indulgence to all—without compromise. Join us as Loren shares the latest developments in Sweet Loren's mission to bring joy to everyone, one delicious, uncompromising bite at a time.
Loren Castle is the Founder and CEO of Sweet Loren's, a brand that came to life after a cancer diagnosis at the early age of 22. After learning she needed to eliminate all processed foods from her diet, she channeled all of her energy into building a healthy lifestyle - and ultimately one she could still enjoy. A year later, she was cancer free and realized her recipes (and her hero product of wholesome cookie dough) could help so many who still wanted to be able to enjoy life, but with food that made them feel good. Now, available in over 25,000 retail doors across the country, Sweet Loren's is the #1 selling natural cookie dough in the U.S. Since its launch, Loren has expanded the brand's product collection to include pre-cut cookie doughs, ready-to-eat breakfast biscuits and rolled doughs inclusive of puff pastry and thin pizza crust. Every Sweet Loren's product is plant-based, non-GMO, free of the top 14 allergens (including eggs, gluten, dairy, peanuts, and tree nuts), and uses no sugar substitutes - enabling everyone to discover the joy of delicious baked goods without compromise. We discuss: Steps to building a sustainable healthy lifestyle Balance of managing a business and your health How to make our favorite foods work for us Learn more about Loren Castle on Instagram at @lorenbcastle and @sweetlorens. Shop her products at Sweet Loren's. Learn more about High Vibration Living with Chef Whitney Aronoff on www.StarseedKitchen.com Get 10% off your order of Chef Whitney's organic spices with code STARSEED on www.starseedkitchen.com Follow Chef Whitney Aronoff on Instagram at @whitneyaronoff and @starseedkitchen Learn more about your ad choices. Visit megaphone.fm/adchoices
Just out of college at age 22, a cancer diagnosis upended the life Loren had planned on. After a year of chemotherapy and a stricter diet, she earns a clean bill of health, and along with it not just the will to live, but the will to thrive. Armed with a new understanding of nutrition and a delicious, healthy, vegan cookie recipe of her own design, Loren Castle launched her cookie business out of her mom's kitchen. Founder of Sweet Loren's, Loren Castle, joins Liz to explain how baking helped her overcome the challenges of cancer, the charity baking contest that launched her on an entrepreneurial path, and the recipe for getting Sweet Loren's cookie dough in over 25,000 supermarkets across the country. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media. Here's a peek at what we cover in this episode: [00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson) [00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first. [00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice. (Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Katherine's episode: Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's Leaning In To Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Katherine: LinkedIn | Instagram Follow along with ŌURA: Instagram | TikTok | Facebook Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren's is currently present on, and explains why she thinks we'll be reverting back to still images as the future of social media unfolds. Here's a peek at what we cover in this episode: [00:02:48] - Alyssa shares her journey from majoring in accounting to gaining experience in events and social, eventually joining the HIPPEAS Field Marketing team then moving on to Krave Jerky, Owl's Brew, and now Sweet Loren's. She also explains her current day to day responsibilities, including content planning for future launches and managing social, brand partnerships, creators, ambassadors, and more. [00:06:25] - Alyssa walks us through her favorite projects at the brand - like the strategic launch of seasonal flavors - and explains how the team is able to tell the Sweet Loren's brand story through educational content and selective partnerships. [00:10:12] - Alyssa gives us a peek into the marketing strategy around Sweet Loren's two newest products, Puff Pastry and Pizza Crust, and how the brand thinks about sharing these products on social. [00:28:00] - Alyssa dives deeper into the brand's current social media strategy, noting their tried and true post formats and why they're prioritizing TikTok for the rest of this year. She also shares her top tip for each of these platforms: Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and her predictions for the future of social. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Alyssa's episode: How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Alyssa: Instagram | LinkedIn Check out Sweet Loren's: Instagram | TikTok | Pinterest | Facebook | sweetlorens.com Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
loren brill, ceo of sweet loren's, shares her inspiring journey of starting a company that provides delicious, better-for-you cookie dough. after overcoming hodgkin's lymphoma at the age of 22, loren turned her health challenges into a passion for health and wellness, leading her to create sweet loren's. she discusses moving from new york to los angeles, the importance of consumer feedback, and the challenges of scaling her business. loren also highlights her commitment to creating products that cater to various dietary needs, including gluten-free, dairy-free, and nut-free options. the conversation explores loren's entrepreneurial spirit, her dedication to making a positive impact, and the future of sweet loren's.
Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO.After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less processed treats made from real food ingredients. Baking served both as her therapy and a means of creative expression during her challenging times.Sweet Loren's began in Loren's kitchen after her homemade chocolate chip cookie recipe received high praise, leading her to realize the potential of her products. Her business has grown significantly over the years, and she has successfully led the brand to offer a broad range of products catering to health-conscious consumers. Sweet Loren's products are now available in over 25,000 supermarkets.This episode of DTC Pod explores how Sweet Loren's became the #1 natural cookie dough brand in the US. We cover topics like scaling product production, identifying business opportunities, and integrating customer feedback into product development stages. Learn about their success from startup to leader in the CPG market.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Tips for Scaling Product Production2. Key Considerations for Product Line Expansion3. Strategies for Successful Product Launches4. How to Identify White Space Opportunities5. Customer Feedback Integration in Product Development6. Business Decision-Making and GrowthTimestamps04:14 Starting Sweet Loren's, the #1 natural cookie dough brand in the US10:32 Discovering passion, becoming an entrepreneur, finding purpose14:11 From solopreneurship to business leader15:46 Deciding between opening a bakery vs entering the CPG market16:39 Product development, choosing cookie dough as the first product20:54 Customer feedback and its role in product iteration cycle22:32 Shifting focus to customer needs, scaling Sweet Loren's24:58 Changing products to cater to food intolerances and allergies32:28 Early stages of funding, bootstrapping, scaling34:36 Evaluating business opportunities based on personal alignment35:52 Figuring out the top five SKUs that are gonna sell38:03 Launching Sweet Lauren's first shelf-stable product38:59 Launching other types of refrigerated doughs41:16 Considerations for expanding Sweet Loren's product offerings43:14 Researching, identifying opportunities, developing products46:55 Why team, experience, expertise, and data are vital for startup successShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Loren Castle - CEO and Founder of Sweet Loren'sBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Enjoy this video podcast on Spotify and Youtube! The CEO and Founder of Sweet Loren's, Loren Castle, is on a mission to enhance the lives of as many people as possible with her delicious "better-for-you" baked goods. As the #1 natural cookie dough brand in the US, Sweet Loren's is taking indulgence to a whole new level. Having endured a life-altering battle with cancer at just 22, Loren pleaded with the universe that if she not only survived, but thrived after, she would turn her struggle into her greatest strength. Loren realized that the only way she could beat cancer was by staying positive, so she devoted all of her energy to becoming healthy and baking delicious treats. Sweet Loren's was born from Loren's passion to create a gluten-free, vegan cookie that was equally delicious. Loren quickly realized that this was no longer about her, but creating a brand that would impact millions of people's lives for the better. Deeply fueled by her mission, Loren makes sure to live her life with no regrets and only expect greatness. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.Follow Superwomen on Instagram. Guest Website: sweetlorens.com Social Media: @sweetlorens @lorenbcastle Big Ideas: Focusing on positive thinking when going through a dark time Turning your passion into a company Realizing that you are meant to be an entrepreneur Finding the confidence to follow your dreams and transforming your biggest struggle into your greatest strength Finding what drives you to keep going in your business Overcoming challenges with confidence Taking the next baby step and taking the time to learn about your consumer The patience and focus required to create a market-ready product Being able to persevere for 10 years in a business Maintaining a healthy mindset and living life with no regrets Staying loyal to your customers and the brand's mission Expecting greatness and attracting the right team --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support
UPDATE: It's been a few weeks since the last podcast dropped. I always attempt to and plan to drop an episode weekly, but unfortunately with my deadlines and travels (and me being a one woman show!) it's not always possible. Season 2 is looking to be a bit more scattered, but that does not mean that I have a shortage of fantastic guests.This week I have the wonderful Loren Castle, who is the founder of the Sweet Loren's, a gluten free and vegan cookie dough company. Loren and I had a pretty inspiring conversation, spanning from why she started the company to where it is headed. And it's most definitely worth the listen!Make sure to follow the podcast on Instagram or check me out on TikTok. Recording by Riverside.fmMusic by Music_Unlimited from Pixabay
In this episode, Kara Goldin interviews Loren Castle, the Founder and CEO of Sweet Loren's. Loren shares her personal health journey and how it inspired her to create a natural and healthier cookie dough brand. She discusses the challenges she faced in launching and growing her company, including the importance of profitability and focusing on building a sustainable business. Loren also talks about the development of new products, such as breakfast biscuits, and the decision to create a less sugar line. She offers advice for aspiring founders, emphasizing the need for passion, commitment, and a strong team. So much inspiration and wisdom in this episode. Now on this episode of #TheKaraGoldinShow. To learn more about Loren Castle and Sweet Loren's: https://www.linkedin.com/in/loren-brill-castle-56887121 https://www.linkedin.com/company/sweet-loren's-llc/ https://www.tiktok.com/@sweetlorens https://www.instagram.com/sweetlorens https://www.sweetlorens.com/ Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/504 Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Kara Goldin interviews Loren Castle, the Founder and CEO of Sweet Loren's. Loren shares her personal health journey and how it inspired her to create a natural and healthier cookie dough brand. She discusses the challenges she faced in launching and growing her company, including the importance of profitability and focusing on building a sustainable business. Loren also talks about the development of new products, such as breakfast biscuits, and the decision to create a less sugar line. She offers advice for aspiring founders, emphasizing the need for passion, commitment, and a strong team. So much inspiration and wisdom in this episode. Now on this episode of #TheKaraGoldinShow. To learn more about Loren Castle and Sweet Loren's:https://www.linkedin.com/in/loren-brill-castle-56887121https://www.linkedin.com/company/sweet-loren's-llc/https://www.tiktok.com/@sweetlorenshttps://www.instagram.com/sweetlorenshttps://www.sweetlorens.com/Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes: https://karagoldin.com/podcast/504
Loren Castle is the founder and CEO of Sweet Loren's, the better-for-you baking company that makes America's #1 natural cookie dough brand on the market. After being diagnosed with cancer in her early twenties, Loren faced many hurdles with treatment, depression, and her life being turned upside down at such a young age. Throughout the six months of chemotherapy, she dedicated her time to changing her diet, cutting out most dairy, artificial, and highly processed ingredients. She started taking cooking classes to learn how to make healthy and delicious food for herself. One thing that stood out to her at the time was that she could not find any delicious, clean baked goods on the market, so she made it her mission to create her own. After experimenting with hundreds of recipes, and sharing with family & friends, she eventually found the winning combination of ingredients to make her irresistible cookie dough and that's when Sweet Loren's was born. In 2012, she caught the attention of Whole Foods through a few unexpected events and a few years later gained national distribution at Publix. They're now in over 25,000+ retail doors across the country.In this week's episode, Loren talks about how she found her purpose while battling cancer, how she took her hobby & turned it into a real business, and the steps that helped her validate that she was actually onto something. She also shares the details behind her deal with Whole Foods and the secret sauce that made them say yes, and how she leaned into the customer in the first few years of business to tailor every aspect of her business from the packaging to the recipes. Loren explains her journey in finding the right manufacturer, the highs and lows of running a business over the past decade, and the importance of having solid mentors and a support system. Loren also talks about ways she fills her cup and prioritizes her self-care, advice she has for up-and-coming women founders and so much more!In this episode, we'll talk to Loren about:* The difference between a great idea and a great business. [02:59]* Loren's upbringing and her parents as role models. [09:05]* Being diagnosed with cancer at 22. [13:42]* Early interests and work experiences. [20:21]* Transitioning baking hobby into a business. [25:41]* Loren's relationship with confidence. [33:14]* Importance of over communication in business. [39:21]* Pursuing a passion-driven business. [45:53]* Fundraising strategies as the business expands. [49:47]* Balancing self-care amidst entrepreneurship. [55:15]* Sweet Loren's future plans. [01:03:49]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Loren: * Website: https://sweetlorens.com/* Instagram: https://www.instagram.com/sweetlorens/* Instagram: https://www.instagram.com/lorenbrill/ Hosted on Acast. See acast.com/privacy for more information.
EP325. Loren Brill is the Founder of Sweet Loren's and mother of two. In this episode we chat about her transition to motherhood, surviving cancer, how she fills her cup, and her wildly successful cookie business, Sweet Loren's. After you listen, go get yourself some Sweet Loren's! RENEE REINA www.themomroom.com Instagram: @themomroompodcast | @thereneereina TikTok: @thereneereina Facebook Community Youtube: Renee Reina- The Mom Room Podcast Instagram: @sweetlorens SPONSORS Goodnites. KiwiCo. Delavie Sciences. Hello Fresh. Learn more about your ad choices. Visit megaphone.fm/adchoices
Loren Brill Castle: Kicking Cancer, Honoring Your Sweet Tooth, and the Inspiration Behind Sweet Loren's Cookie DoughLoren (Brill) Castle is the CEO & founder of Sweet Loren's, a better-for-you baked goods company that is redefining what it means to be delicious and convenient. Sweet Loren's is the maker of the #1 cookie dough brand in the United States, as it's made from simple, non-GMO, gluten free, dairy free, plant-based ingredients and nut-free ingredients. Loren's mission to create health conscious sweets intensified after being diagnosed with stage 2 Hodgkin's Lymphoma at 22, on top of watching her mom battle Chronic Leukemia (CLL) throughout her youth. Loren's cancer diagnosis highlighted/illuminated the inseparable relationship between food and physical/mental health, and during her 6 months of chemotherapy, Loren filled up her free time with cooking classes and nutritionist appointments. Despite cleaning up her diet, Loren's sweet tooth wouldn't quit, but she refused to compromise her health by consuming harmful ingredients often found in conventional sweets. Loren quickly learned that her personal need to honor her sweet tooth was also a major public need–because who doesn't want to eat delicious treats and feel good about it after? At the end of the day, for Loren, leading a healthy life means listening to your body and honoring its cravings without deprivation, and Sweet Loren's is an embodiment of this worldview! Tune in to find out more! Quinnsnacks.com - @Quinnsnacks Hosted by Founder of Quinn Kristy Lewis @kristyhlewis
Description:Joining the show today is Loren Castle, Founder and CEO of Sweet Loren's, the accessible, good for you, and delicious cookie brand. Loren talks about her passion for putting healthy, real food made from natural ingredients into her body turned into a serious baking hobby which subsequently led to founding Sweet Loren's. She shares about the unconventional household she grew up in, her approach to ensuring that the growth of her business is sustainable, and her key pieces of advice for turning entrepreneurial dreams into reality!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[02:49] Loren shares what her upbringing was like as a middle child in an unconventional household in New York City.[08:20] A story from Loren's childhood that highlights her innate leadership and organizational skills.[15:49] The life-changing diagnosis that Loren received at the age of 22, and how it became her motivation for the founding of Sweet Loren's. [24:29] When Loren realized that her casual baking endeavors had the potential to become a successful business and positively impact people's lives. [33:31] The catalytic meeting and the journey that followed of turning Sweet Loren's into what it is today. [42:28] Loren explains the reasoning behind her decision to not raise a second round of capital.[45:22] Why Loren recommends doubling down on what you are good at until you have perfected your niche, rather than broadening into multiple categories. [49:52] Some of the biggest challenges that Loren has experienced on her journey of founding and running Sweet Loren's, and the exciting future that lies ahead.[54:22] Advice from Loren for successfully turning your entrepreneurial dreams into reality! To Find Out More:Sweet Loren'sSweet Loren's on InstagramLoren Castle on LinkedInLee Greene on LinkedInQuotes: “I just wanted to have as many adventures and experiences as possible.” —[0:12:24]“Even though working in a bakery sounds sweet, it was one of the hardest jobs I ever had.” — [0:14:55]“I remember [my therapist] saying to me, ‘Don't you think this could actually become the biggest positive in your life? Don't you think you could become so much stronger because of it?' A light switched on in my brain when I heard that.” — [0:20:23]“I became my own nutritionist and fell in love with real food.” —[0:22:30]“The only reason that most people don't eat healthy is because it's too hard, or doesn't taste as good.” —[0:22:56]“Baking helped cure me in a way. It's very therapeutic, it makes you feel really happy, it creates a stillness. There's something magical about it.” — [0:25:21]“Food should be delicious and accessible and clean. It should be that for everyone and it's not when you rely on packaged food.” — [0:27:01]“I'm really proud that we're building a business that's sustainable.” — [0:44:20]“I'm a really big believer in becoming the number one at what you do before you move into other items.” —[0:45:22]“Sweet Loren's is the number one natural cookie dough brand in the US now, but when I started, I knew peanuts and no one cared or appreciated this category.” —[0:50:11]“I truly think there is nothing better than making your dream a reality and if you're an entrepreneur, just owning that and loving that and building your own future.”“Make sure you have a business plan, sometimes entrepreneurs want to create a product and want it to grow, but find people that help you put numbers behind it…what is the overall goal? If you could dream huge what would it be, figure out what makes you happy in that because then you can drive the company and the ship forward.” —[0:54:39]
Let's expect more from food, together. Meet Sweet Loren's —the clean food company made for you. They are transforming what it means to be convenient and delicious. Every product they offer — today and tomorrow — is crafted with clean, plant-based, gluten-free, dairy free, and Non-GMO ingredients. Because everyone deserves delicious food made with love. Founder and CEO Loren (Brill) Castle joins Justin to discuss this category-changing food brand! Come hungry!
In 1996 Apple had lost $867 million, and by 1997 they were on the verge of bankruptcy. According to the New York Times, they cut 1/3 of their workforce and were about 90 days out from running out of money. In a Hail Mary attempt to survive, the board brought back Steve Jobs as CEO. He eliminated 70% of their product plans, launched the now-famous “Think Different” ad campaign, and reimagined their entire product line. Just a few short years later in 2001, they launched the iPod which propelled them out of the red and into the black. Fast forward to today, and Apple is now worth over $2.3 trillion. Every company has to navigate setbacks. It's an inescapable part of the journey. This is the final installment of a 3 part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are focusing on navigating and overcoming setbacks. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's.In this segment of the series we discuss: dealing with implicit bias while raising capital why embracing big problems can lead to big growth how making the decision to become an entrepreneur is like switching religions
If you're anything like me, the pandemic has completely changed your view on office work. Why go in, when you can ditch the commute and work from home? On the surface, this seems pretty straightforward, but it puts founders and entrepreneurs in a tricky situation. Remote work can make it extremely difficult to develop a real sense of culture. The lack thereof negatively impacts employee retention, recruitment, and overall satisfaction. This is part 2 of a 3-part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are honing in on developing company culture in a time of uncertainty. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's. In this segment of the series we discuss: - How to nurture and develop talent from within your company - How being open about your mission statement can attract the right candidates to you - How to put out fires when key members of the team are on vacation
Approximately 20% of businesses fail in the first year, and around 50% go under in the first 5 years according to the Bureau of Labor Statistics. The companies that survive do so by navigating setbacks and creating a culture with effective leadership. They build a distinct brand. This is part 1 of a 3-part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are focusing on leadership and all that goes into becoming an effective leader. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's. In this segment of the series we discuss: Quiet quitting Navigating the hiring process Doing personality tests with investors only to have them back out on Christmas Eve
A delicious cookie, made of no junk and only clean ingredients? It seems like a dream, but Loren Brill of Sweet Loren's has made it a reality. This week, Elizabeth talks with the baked goods company's CEO about how a cancer diagnosis when she was 20 led her to have a new outlook on the connection between food and health, and how she took her culinary skill and baked it into becoming a top entrepreneur and huge player in the space. Loren talks about the luck and preparation that led her to securing a spot in Whole Foods, building the company's dream team, and the importance of keeping your word. At the end, Loren plays a rapid fire Q&A where she gives all her tips for energy and wellness including a different kind of coffee and date nights with her partner. Mentioned: Find All Season 3 Episodes Here Shoe Dog Everyday DoseRipple Foods Milk Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLoren BrillSweet Loren's | @SweetLoren | @LorenBrill
The best part about making cookies is eating the raw dough off the mixers. High risk, high reward. This can make you seriously ill. Between the flour and eggs, salmonella is a real threat. Sweet Loren's, the #1 natural cookie dough company in the United States, has created the solution we all needed. They make gluten-free, dairy-free, plant-based, and nut-free cookie dough. It comes in pre-cut portions, bakes in minutes, and can even be eaten raw. Sweet Lorens is transforming what it means to be convenient and delicious. In this episode, we talk with Sweet Loren herself, Loren Brill. Listen in as we cover how a cancer diagnosis shifted her priorities at a time when most of her peers were living a carefree life, how she got into the major grocery retailers, and how staying scrappy in the early days hindered the company's growth. Pull up a chair, and take a seat at our table because everyone's welcome to this cookie party of an episode.
Sweet Loren's of New York, NY is voluntarily recalling a single lot code of Sweet Loren's Sugar Cookie Dough 12oz, because it may contain traces of gluten in product labeled as gluten free. No illnesses have been reported to date.This issue was identified through testing of the product in-house. The oat flour used was determined to have traces of gluten despite having documentation (COA) declaring it to be gluten free. They report no longer using that supplier and additional testing is set up for all future production to keep customers safe.No other Sweet Loren's products are included in this recall and should be considered safe. No other lots of Sweet Loren's Sugar Cookie Dough are included in this recall. Consumers who have purchased Sweet Loren's Sugar Cookie Dough 12oz Lot Code AF22 115, Best By Date 12/1/2022 are urged to return it to the place of purchase for a full refund. Consumers with questions may contact us 1(855) 496-0532 9am-10pm Eastern Time 7 days a week or email QA@sweetlorens.com See acast.com/privacy for privacy and opt-out information.
Taste Radio's hosts reflected on the return of BevNET and NOSH's summer events to New York City, the accessibility of admired brand leaders and top retail executives at NOSH Live, the camaraderie among entrepreneurs meeting each other for the first time in person at BevNET Live and why taste and story inspired the strongest reactions for judges in the events' brand competitions. Show notes: 0:40: Chelsiron, Jacqui's A Pitch Slam Pro, Content Is Still King, Brownies Are The Best – Convening on the stage after day one of BevNET Live, the hosts chatted about Jacqui's first time judging the New Beverage Showdown, the quality of speaker panels and presentations at the events and the triumph of an adaptogenic brownie brand. Mike also praised the communication skills of New Beverage Showdown semifinalists and Ray expressed his admiration for an innovative cocktail brand. Brands in this episode: Wild Fizz Kombucha, Plink, Perfy, Aura Bora, Saffron Road, Mid-Day Squares, Sweet Loren's, Jeni's Ice Cream, Orgain, Culture Pop, Poppi, Ruani, SOMI Energy, Everything Cheeze, Straightaway Cocktails
Taste Radio's hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids' beverages and cigarette-styled snacks made for “invisible friends.” Show notes: 0:40: Tom Cruise + An Aperitivo = Perfect. Plus, Squares, Severed Heads and Stars. – John is irritated, so Jacqui suggested an eject button, while Ray is pumped about a certain sequel and bitter cocktails. After debating the value of novelty holidays, the hosts also discussed entrepreneurs and executives from high-profile brands, including Mid-Day Squares and Liquid Death, that will be on stage at NOSH Live and BevNET Live in NYC, why it's fine to pair these ‘delics with kids' drinks, what a super-premium coffee and tea brand has to do a ‘90's hip-hop group and the value of striking packaging and craftsmanship. Brands in this episode: ITALICUS Rosolio di Bergamotto, Select Aperitivo, Amaro Montenegro, Campari, Mid-Day Squares, Partake Foods, Sweet Loren's, Saffron Road, Everything Legendary, Ithaca Hummus, Magic Spoon, Liquid Death, Orgain, Ocean Spray, Harmless Harvest, Uncle Matt's, Culture Pop, Poppi, Popadelics, Starryside, Mr. Raspy, Chatty Matcha, Onyx Coffee Lab, Pricklee, Super Frau, Aura Bora
How to create a kick-ass brand AND beat cancer with the founder and CEO of Sweet Loren's After beating cancer in her early twenties, founder/CEO Loren Brill made it her mission to eliminate processed foods from her diet. Unable to find great tasting cookies made from clean ingredients, she developed her own. A note from Loren: My story begins with a question: How do I live a full life without regrets? A few things I've learned since beating cancer: Try new things. Work out. Experience the world. And treat yourself. Living a full life also meant taking control over my health, happiness, and wellbeing: beginning with the food I eat every day. I cut out hydrogenated oils, high fructose corn syrup, artificial flavors, most dairy, and anything I couldn't pronounce. And replaced those foods with clean ones. In a very short amount of time, I felt more energetic, more alive, and more me. But as a person with a serious sweet tooth, I was frustrated with the available clean-food options. So, I made my own. And Sweet Loren's was born. I measure, mix and knead my heart into each Sweet Loren's recipe. I make sure that every product we make is accessible and made from only clean, Non-GMO, gluten-free, and plant-based ingredients. And, most importantly, every product we make tastes incredibly good. Because we all deserve to live a full life filled with yum.
Cookies and health sound like an unlikely pair, but not to Sweet Loren's Cookies owner, Loren Brill. After finding herself with a cancer diagnosis in her 20's, she gained a new outlook on the connection between food and health. On her journey to learning how to make nutrient rich food delicious, she realized one thing - she was missing a crave worthy dessert that she could feel good about. This led her to not only create one, but to soon distribute it to grocery stores across the country! Loren's approach to living a balanced lifestyle is one that our generation needs to hear more about, because it includes eating cookies! Whether you are looking to learn more about: The truth about eating clean, intuitive eating, and living a balanced lifestyle.How Sweet Loren's went from an idea to a nationwide brand. Or, five unique ways to use Loren's plant based, gluten-free, dairy-free cookie dough. …this episode is for you! My friends and I can always be found with a batch of Sweet Loren's whenever we gather. Through this episode, I hope you leave running to get your hands on every flavor. Even more, I hope that you can feel confident in this special diet staple, knowing that everyone at your table will love them at first bite. Locate your local store that carries Sweet Lorens at www.sweetlorens.com 15% off online orders with code MAKINGROOM15------------Interested in learning more about our sponsor Gobble? Get your first 6 servings (3 meal kits!) For $36 Through this link! Trust us, you'll love it!
This week on the POP Podcast, Erin sits down with the CEO of Sweet Loren's, Loren Brill Castle. Sweet Loren's is the #1 natural cookie dough brand in the United States, sold in over 15,000 stores across the nation and is completely transforming the cookie dough industry. Loren's journey to the top started after she was diagnosed with cancer at the age of 22 and wanted to curb her sweet tooth while feeling amazing afternoon. The ladies talk about: Loren's mindset shift that turned her entire life around Her passion for living life to the fullest and not settling Challenges and learning lessons as she grew Sweet Loren's What her life has been like since she followed her passion This episode is a true testament that passion, hard work and optimism can lead you to your dreams. Never settle, go after what you want, and without your health you have nothing. DISCOUNT CODE: Groves10 for 10% off your purchase on www.sweetlorens.com Find Loren: @sweetlorens @lorenbrill
Season #2, Episode #3: Lauren Brill Castle, CEO & Founder, Sweet Loren's Inc. In today's episode, Adam sat down with Loren Brill Castle. Sweet Loren's, Inc. is a clean food company that is redefining what it means to be delicious, better-for-you, and convenient. Sweet Loren's offers irresistible cookie dough made from non-GMO, plant-based, gluten-free, dairy-free, and nut-free ingredients—free of compromise, full of joy! All products are safe-to-eat raw, with pre-portioned packaging as well as tubs of creamy edible cookie dough. The company is presently working on innovation to launch in 2022 and beyond.Sweet Loren's cookie dough can be found in the refrigerated dough section in over 12,000 supermarkets in North America. Sweet Loren's ships nationally direct to consumer from sweetlorens.com. Sweet Loren's also offers convenience and foodservice options working with fast casual restaurants, coffee shops, universities, military, and much more. After beating cancer in her early twenties, Loren Brill Castle made it her mission to eliminate processed foods from her diet. When she couldn't find great-tasting cookies made from clean ingredients, she set out to make her own - and it led her to create Sweet Loren's. Sweet Loren's mission and purpose is built on well-being and making clean food accessible to more.Among its accomplishments, Sweet Loren's has ranked on the Inc. 5000 fastest growing companies 3 years in a row, including #114 in 2019. Some of Loren's accolades include: Ted talk on "The Survivor in All of Us", picked as Marie Claire's Top Entrepreneur, and Inc.'s Female Founders 100. Loren has been featured live on NBC, The Rachael Ray Show, and in many other national publications and podcasts. This proves that clean food and well-being is the future, and that the story of Loren creating Sweet Loren's really resonates with today's consumer. Loren is a graduate of the University of Southern California with a BA in Communication. She is a certified Hatha Yoga Instructor, attended the New School for the Master Class in Cooking, and attended the Natural Gourmet Institute. Loren was born and raised in NYC, and now lives in Los Angeles, California, truly living the healthy lifestyle. Learn more about Loren on LinkedIn: https://www.linkedin.com/in/loren-brill-castle-56887121/Read more about the Sweet Loren's story: https://sweetlorens.com/our-story/Produced by Old Soul
Join us as we interview Loren Brill, the founder and CEO of Sweet Loren's Cookies! After beating cancer a few years after college, Loren wanted to create a sweet treat that was healthy, free from additives, gluten free, plant-based, and more. She wanted to be able to indulge in a healthy treat, and Sweet Loren's was produced! Many years later, Loren's company thrives, and we loved hearing about the beginnings of her business: grocery store demos on her own, testing recipes hundreds of time, and perfecting the Sweet Loren's we know today! Plus, listen to hear about her best advice for young entrepreneurs, and, as an added bonus, her favorite meal and favorite food to make! And if you haven't already, make sure to try Sweet Loren's cookies!
We talk cookie dough, NY to Cali, mass scale distribution, supply chain issues and copywriting for CPG industry.
In this episode, I had a chance to connect with Loren Brill. Loren has an amazing story. Check out the details below: After beating cancer in her early twenties, founder/CEO Loren Brill made it her mission to eliminate processed foods from her diet. Unable to find great tasting cookies made from clean ingredients, she developed her own. A note from Loren: My story begins with a question: How do I live a full life without regrets? A few things I've learned since beating cancer: Try new things. Work out. Experience the world. And treat yourself. Living a full life also meant taking control over my health, happiness and wellbeing: beginning with the food I eat every day. I cut out hydrogenated oils, high fructose corn syrup, artificial flavors, most dairy, and anything I couldn't pronounce. And replaced those foods with clean ones. In a very short amount of time, I felt more energetic, more alive, more me. But as a person with a serious sweet tooth, I was frustrated with the available clean-food options. So, I made my own. And Sweet Loren's was born. I measure, mix and knead my heart into each Sweet Loren's recipe. I make sure that every product we make is accessible and made from only clean, Non-GMO, gluten-free and plant-based ingredients. And, most importantly, every product we make tastes incredibly good. Because we all deserve to live a full life filled with yum. --- Support this podcast: https://anchor.fm/julbert-abraham/support
Loren Brill is the entrepreneur behind Sweet Loren's Cookies. She talks about the intricacies of taking a recipe from her kitchen to the shelves in our grocery stores. And we are so pumped she did!As a student, Loren was diagnosed with Hodgkins Lymphoma. It completely changed her life, and sparked her to dig deeper into the food industry. Loren chats to Michelle about her longterm plans with Loren's Sweets, to expand her products globally, and we wholeheartedly support this process, as the world needs more cookie dough in their lives!On this episode we dive into: The fine art of creating a spectacular cookie dough recipeNavigating food through a cancer diagnosisRevitalizing what we consumeRising from the depths of despair, respecting our own journey, and watching our passions emergePrioritizing the things that make us feel full, happy, and joyfulThe take-home: We are grateful for Loren's determination to bring a wholesome cookie dough line, that's extremely delicious, into our lives. If you're the type of person who makes cookies just to eat the dough, then you HAVE to try Sweet Loren's Cookies!Please note: The Muve Forward Podcast does not endorse a specific diet. Please talk to a healthcare professional (Medical doctor, Naturopathic Doctor, Dietician) when it comes to concerns about food allergies and sensitivities. Where to find Loren Brill:@lorenbrill@sweetlorenshttps://sweetlorens.com/Support the Muve Forward Podcast - Amazing Member Perks!: www.themichellewolfe.comInstagram: @themichellewolfe Podcast: @themuveforwardpodcastEmail: michelle@muvelife.com
Arnie Malham is the founder of a number of different companies and organizations, including BetterBookClub.com. He's also the author of “Worth Doing Wrong,” where he discusses how to build a sustainable business model through company culture. Listen to this week's episode as he shares #hospitality insights with Dan Ryan today! Takeaways: At work, your team will never treat clients better than how the boss treats the team. That is one of the many forms of hospitality. If you put people in a position and don't pay them well and they don't believe in the team then there is a discomfort that grows. Core values start with a team leader. It's easy for a leader to praise certain values but it's important that the leader also is willing to help with even the little things and show they are invested and they care. Embrace growth, always be confident, be optimistic, and prepare. These are 4 core values to have going through life. It's the little things that can make a difference for a guest. Things like certain types of bedsheets and toilet paper can make them feel important and known. As a team, don't say no to any idea. It's ok to be wrong, but saying no creates a roadblock and might discourage people from sharing anymore of their ideas. Quote of the Show: 6:26 I'm a believer in that the core values and culture start with the leader. And in fact, they start and end with a leader, that leader. The leader of an organization, a team that is the number one thing that sets the tone for culture and core values. And then what that leader does versus what that leader says. It's easy to go down a list and determine if those two things match up. I'll quote Jack Daly again. I'm pretty sure he said, ‘I can tell you your values based on your calendar. I can look at your calendar and tell you your values, because it doesn't matter what you say, the question is, are you doing the things that match your values, that match your priorities?' It's little things. It's where the leader parks, it's where the leaders are willing to participate in and the cleanliness of the environment. It's what he or she accepts and praises, but almost more importantly, what he or she tolerates. What a leader tolerates in their business, in themselves, in their direct reports and in the entire team, I think has as much to do with setting the tone of a culture than anything else.” Links: Arnie's Profile: https://www.linkedin.com/in/arniemalham/ Company website: https://www.worthdoingwrong.com/ Twitter: https://twitter.com/amalham Book: https://www.amazon.com/Worth-Doing-Wrong-Quest-Culture/dp/159932587X Shout Outs: 0:18 MIT Entrepreneurial Masters Program 3:54 Jack Daley 19:13 Andrew Scarlett 22:50 Andrew Benioff 22:52 Independent Lodging Congress 22:57 Nico 22:59 Pan Pacific in Seattle 34:34 Loren Brill 34:35 Sweet Loren's 43:22 John DiJulius 46:05 Verne Harnish 58:28 Hilton Hotels Ways to Tune In: Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s YouTube: https://www.youtube.com/watch?v=p1mEu_pueA8
Today I talk to baking businesswoman Loren Brill. While battling Hodgkin's Lymphoma in her early twenties, Loren became interested in health foods. But she couldn't find many store-bought snacks that weren't loaded with artificial flavors and ingredients. So after she recovered from cancer, Loren set out on another life-affirming mission: She founded Sweet Loren's, which specializes in vegan cookie dough made with all-natural ingredients. Because she wanted to prove that one can be good to their body without giving up the sweet things in life. Find out more about Sweet Loren's at https://sweetlorens.com/. For more information on us, visit https://OffScripMedia.com and follow @MZOutofPatients, @MatthewZachary, @VaxOnPod, and @OffScripMedia on Twitter. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today on the show we're talking with Loren Brill Castle, the Founder and CEO of Sweet Loren's. Loren's mom was diagnosed with cancer when she was 14 and was sick for 12 years. That killed Loren to see her mom suffering, but it never swayed her positivity, Loren took ownership of her life and stopped being the victim! Loren graduated from the Annenberg School of Communication at the University of Southern California with a BA in Communications, she also became a certified Hatha yoga instructor while in college. Loren completed a Master Class in cooking at The New School in New York City, and she also studied at the Natural Gourmet Institute learning how to eat healthy and how that affects your life in more ways than one. Loren was also diagnosed with cancer when she was only 22 years old, only months after graduating college. She founded Sweet Loren's in 2011 shortly after her battle with cancer, it is now one of the fastest growing startups today, growing 655%! Today Loren and Stephynie talk about how her battle with cancer has shaped her healthy lifestyle today, and if there was ever a point that Loren wanted to give up. They also talk about how Loren and her company did so well in 2020, during a pandemic, and how being a CEO has changed Loren's life. Social Media: Reach out to Stephynie directly at: hello@smalikent.com Follow Stephynie on Linkedin: https://www.linkedin.com/in/stephyniemalik/ Follow Stephynie on Instagram: https://www.instagram.com/stephyniemalik/ Follow Stephynie on Clubhouse: @stephyniemalik Check out my website to learn more about my work: https://stephyniemalik.com/ Timestamps: 2:51 - Loren's Mom Battling Cancer 11:02 - Staying Positive in the Hard Times 14:07 - The Misinformation About Cancer Online 19:26 - Being Able to Eat What You Want 21:16 - Sweet Loren's 25:32 - What Diet Does Loren Eat? 27:59 - Was There Ever a Point Where Loren Wanted to Give Up? 31:22 - Dealing with Investors in the Business 33:21 - What's Next for Sweet Loren's? 36:14 - How Did Sweet Loren's Scale So Well in the Pandemic? 40:16 - How to Keep Your Team Happy and Company Morale Up 42:00 - Balancing Loren's New Baby and Sweet Loren's 45:32 - How Has Being a CEO Changed Who Loren is? 47:43 - Top Tips FOr Young Aspiring Entrepreneurs 50:43 - One Flavor Sweet Loren's Has Not Been Able to Perfect Yet 51:30 - Where Can You Find Loren Online? Mentioned in the Episode: Loren's Linkedin - https://www.linkedin.com/in/loren-brill-castle-56887121 Loren's Instagram - https://www.instagram.com/lorenbrill Loren's Facebook - https://www.facebook.com/lorenbrill Loren's Sweet Loren's Website - https://www.instagram.com/sweetloren
Is anything as universal as a cookie? Loren Brill, founder and CEO of Sweet Loren's, stops by to talk about continuing her company's meteoric growth during a pandemic, building an inclusive culture, and setting an example for the next generation of female entrepreneurs. Check out some takeaways from this episode below: Food is more than just nourishment, it's a way for us to connect with each other. Sharing food, especially healthy food, is a great way to build communities & make our bodies feel better in the process Loren's advice for getting people to feel comfortable and open up: no judgement. Trust your team & celebrate their diversity by creating an open & welcoming environment. Loren grew her company on both coasts during the pandemic by non-work team building opportunities and being flexible with things like scheduling or remote working. And going up against established giants in the packaged food industry, their success comes from thinking about how they can outsmart their competition, rather than try to spend millions on marketing. One of the best ways to promote gender diversity in entrepreneurship is to give more visibility to female entrepreneurs. It helps normalize the idea for young girls that they can achieve their dreams and be part of the next generation of business leaders. The key to a good hospitality experience: make everyone feel important. Going the extra mile for your customer, whether it's a hotel guest or purchaser for a supermarket chain, is something that can be set up as a system and built into your culture. Innovation and growth can come from anywhere, even customer suggestions. Good customer relationships can allow you to test new ideas in a way that creates honest and constructive feedback, while still relying on traditional industry research to identify open space in the market for innovation. Loren's advice to her younger self: Take advantage of every day. Make sure you're enjoying as much of life as possible, and don't be so hard on yourself. Because you're capable of conquering your wildest dreams. Quote of the Show: 20:46 - “We have amazing fans and we get emails and messages all the time from parents that say that their daughter loves our cookie dough and loves seeing the back of our package. I have the story of how I created Sweet Loren's in a picture of me. And I think them just seeing that and being like, oh my God, that's it, that's a pretty young female, like, I could do that. I can do whatever I want, and I think just having more, seeing more role models out there of women just normalizes it so that, whoever you are, whatever age you are, you don't think it's weird or super hard. You're not at a disadvantage. If you're female it's totally been done, it's totally doable. And women should dream as big as they want.” - Loren Brill Links: Website: www.SweetLorens.com Twitter: @SweetLorens, @LorenBrill Email: hello@sweetlorens.com LinkedIn:
On today's episode, I am interviewing my sister, Loren Brill. Loren is the CEO & Founder of Sweet Loren's Inc, which is the maker of the #1 natural cookie dough brand in the United States. We explore how Loren practices staying centered while running a growing business and being a new mom. Loren shares how she prioritizes her wellbeing so that she can be the healthiest and happiest version of herself. Listen in and share your takeaways with us on Instagram @LorenBrill and @OneWade. Want practices to support you staying centered and grounded? Checkout Centered in the City and claim your 7 day FREE trial. ***** Loren Brill is the CEO & Founder of Sweet Loren's Inc., a clean food company that is redefining what it means to be delicious and convenient. Sweet Loren's is the maker of the #1 natural cookie dough brand in the United States. Sweet Loren's offers irresistible cookie dough made from simple, non-GMO, gluten free, dairy free, plant-based ingredients, and nut free ingredients. After beating cancer in her early twenties, Loren made it her mission to eliminate processed foods from her diet. When she couldn't find great tasting cookies made from clean ingredients, she set out to make her own - and it led her to create Sweet Loren's. Among its accomplishments, Sweet Loren's ranked #23 on Crain's New York 2020 Fast 50; #721 in the 2020 Inc. 5000 fastest growing companies; and #114 in the 2019 Inc. 5000. Some of Loren's accolades include: Ted talk on "The Survivor in All of Us", picked as Marie Claire's Top Entrepreneur, and Inc.'s Female Founders 100. She has been featured live on NBC, The Rachael Ray Show, and in many other national publications and podcasts. Loren loves to meditate, run, practice yoga, cycle, or throw a dinner party. She believes in living life to the fullest without regrets, enjoying her deepest passions of wellness, food, travel, and entrepreneurship. Loren is a graduate of the University of Southern California with a BA in Communication. She is also a certified Hatha Yoga Instructor, attended the New School for the Master Class in Cooking, and attended the Natural Gourmet Institute. Loren was born and raised in NYC, and now lives in Los Angeles, California.
Loren Brill is the CEO & Founder of Sweet Loren's Inc., a clean food company that is redefining what it means to be delicious and convenient. Sweet Loren's is the maker of the #1 natural cookie dough brand in the United States. It offers irresistible cookie dough made from simple, non-GMO, gluten free, dairy free, plant-based ingredients, and nut free ingredients. After beating cancer in her early twenties, Loren made it her mission to eliminate processed foods from her diet. When she couldn't find great tasting cookies made from clean ingredients, she set out to make her own - and it led her to create Sweet Loren's. Among its accomplishments, Sweet Loren's ranked #23 on Crain's New York 2020 Fast 50; #721 in the 2020 Inc. 5000 fastest growing companies; and #114 in the 2019 Inc. 5000. Some of Loren's accolades include: Ted talk on "The Survivor in All of Us", picked as Marie Claire's Top Entrepreneur, and Inc.'s Female Founders 100. She has been featured live on NBC, The Rachael Ray Show, and in many other national publications and podcasts. Loren loves to meditate, run, practice yoga, cycle, or throw a dinner party. She believes in living life to the fullest without regrets, enjoying her deepest passions of wellness, food, travel, and entrepreneurship. Loren is a graduate of the University of Southern California with a BA in Communications. She is also a certified Hatha Yoga Instructor, attended the New School for the Master Class in Cooking, and attended the Natural Gourmet Institute. Loren was born and raised in NYC, and now lives in Los Angeles, California with her husband and daughter. On this episode, Loren highlights her one way ticket journey to California! She also shares the trajectory of her company Sweet Loren's. Loren is just one of the dynamic personalities featured on The One Way Ticket Show, where Host Steven Shalowitz explores with his guests where they would go if given a one way ticket, no coming back. Their destinations may be in the past, present, future, real, imaginary or a state of mind. Steven's guests have included: Nobel Peace Prize Winner, President Jose Ramos-Horta; Legendary Talk Show Host, Dick Cavett; Law Professor, Alan Dershowitz; Fashion Expert, Tim Gunn; Broadcast Legend, Charles Osgood; International Rescue Committee President & CEO, David Miliband; Former Senator, Joe Lieberman; Playwright, David Henry Hwang; Journalist-Humorist-Actor, Mo Rocca; SkyBridge Capital Founder & Co-Managing Partner, Anthony Scaramucci; Abercrombie & Kent Founder, Geoffrey Kent; Travel Expert, Pauline Frommer, as well as leading photographers, artists, chefs, writers, intellectuals and more.
This week on the podcast we have Loren Brill, Founder and CEO of Sweet Lorens. When Loren was diagnosed with cancer in her young 20's, she realized the importance of health and committed to taking back control of her health & wellness. So, she started Sweet Lorens- a natural, good-for-you cookie dough, selling them at local farmers markets in New York. Today, Sweet Loren's is the #1 Natural Cookie Dough brand and has made it on INC. 5000 list two years in a row. I loved sitting down with Loren and talking about the growth of Sweet Lorens, being a woman in business and her advice on starting your own company. THIS COOKIE DOUGH IS SERIOUSLY THE BEST YOU WILL EVER HAVE. LISTEN, ENJOY AND THEN RUN TO YOUR LOCAL TARGET AND GRAB SOME! CATCH UP ON ALL THINGS THE HOW TO PODCAST: Spotify- https://spoti.fi/34vs8TK Apple Podcasts- https://apple.co/38oGJBI Instagram- https://www.instagram.com/thehowtopod/
We had a fantastic time talking with Emily Pan from Aroma Haven Mindful Ambiance (AH|MA). Emily is a graduate of Boston University and received her Master's at Columbia University in Tech Management. Emily shares her journey of wellness and spirituality and how she found her calling. Emily is the creator and founder of AH|MA an augmented reality experience that helps relieve stress and anxiety in waiting rooms and wellness centers. Currently, Emily and AH|MA are crowdfunding on (our favorite crowdfunding site) iFundWomen. Check out the links in the notes below to donate to this amazing resource and find some great rewards!www.specialaboutspecial.comhttps://ifundwomen.com/projects/aroma-haven-mindful-ambiencehttps://linktr.ee/InsightofEmilyhttps://www.ahma.nyc/Links to Survey mentioned in episode! Win a case of Sweet Loren's Cookies!https://mailchi.mp/9bcc94741b05/ahmaInstacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
A battle with cancer taught Loren Brill four important concepts to live a full life without regret? Try new things. Work out. Experience the world. And: treat yourself. Loren founded Sweet Loren's, offering pre-made cookie dough and edible cookie dough crafted with clean, plant-based, gluten-free, dairy free, and non GMO ingredients. Her altered diet while facing cancer turned into a driver for her own business, which went from creating prototypes in her kitchen to becoming a nationwide smash success. And less than eight years later, Sweet Loren's is in more than 10,000 supermarkets and is the top selling clean cookie dough. Loren shares the one thing she wishes she could've had early on in her business that would have been crucial to successfully building a company, how surviving a pandemic may rest on listening to yourself and what brings joy, and how Loren is navigating her own big "then what" moment (next level partnerships, new products, and finding causes and charities to support ) thanks to what she's been able to achieve.See omnystudio.com/listener for privacy information.
G. Steven Cleere is the Founder and Chief Brand Developer of NexxtLevel Marketing, a consulting firm that specializes in retail marketing. For over 30 years, he’s been actively involved in marketing, advertising, and promotion disciplines. In 2019, Steve and his wife, Debra, combined their backgrounds and created Kitchen2Shelf, an educational service that provides online courses and in-person workshops for food and beverage entrepreneurs at all stages of growth. Steve was previously the Co-Founder and Managing Partner at TradeMarketing, Inc., or the TMI Group, a retail marketing agency. His unique background has allowed him to gather a wealth of expertise for top CPG companies to scale and grow. Here’s a glimpse of what you’ll learn: Words of advice from Will Nitze of IQBARS Words of advice from Grace Ventura and Sarah Bird from Beyond Broth Words of advice from Marc Siden of Cloud Water Brands Words of advice from Chris Kirby of Ithaca Hummus Words of advice from Hans Schatz of CULT Artisan Beverage Company Words of advice from Lindsey Cunningham of RollinGreens Words of advice from Keith Belling of RightRice Words of advice from Ashi Jelinek of KidsLuv Words of advice from Shannon Roddy of Marketplace Seller Courses Words of advice from David Lemley of Retail Voodoo Words of advice from Kara Romanik of Mamie's Pies Words of advice from Kiri Masters of Bobsled Marketing Words of advice from Amy Lacey of Cali’flour Foods Words of advice from Steve Caldwell of Swiss Rösti Words of advice from Kara Goldin of Hint Words of advice from Ryne O'Donnell of Sol-ti Words of advice from Cynthia Tice and Jane Miller of Lily’s Sweets Words of advice from Jim Lassiter of REJIMUS, INC Words of advice from Elliot Begoun of TIG Words of advice from Michael Panara Jr., Pretzel Man Bakery Words of advice from Katherine Harvey of Bare Bones Words of advice from Steve Cleere of NexxtLevel Marketing Words of advice from Loren Brill of Sweet Loren's In this episode… There’s no doubt about it: 2020 was very different from the years before and affected people differently, be it professionally or personally. It brought forth several challenges, COVID-19 being only one of them, all of which impacted many businesses and families. Some businesses were forced to close down while others thrived and saw tremendous growth. Despite all these challenges, the NexxtLevel Podcast had some great guests on the show who had so much expertise and insight to share. They talked about building CPG businesses, even during the COVID-19 pandemic, shared solid and realistic wisdom to grow your business, and more. On the first NexxtLevel Podcast episode of 2021, host Steve Cleere shares the best tips and tricks from 2020. He shares actionable insight and nuggets of wisdom from 23 of his own guests from the past year, as well his own words of advice on how to build a successful CPG business and be a great leader. Keep listening! Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Radio Public Resources Mentioned in this episode Kitchen2Shelf NexxtLevel Marketing Steve Cleere's interview with Will Nitze Steve Cleere's interview with Grace Ventura and Sarah Bird Steve Cleere's interview with Marc Siden Steve Cleere's interview with Chris Kirby Steve Cleere's interview with Hans Schatz Steve Cleere's interview with Lindsey Cunningham Steve Cleere's interview with Keith Belling Steve Cleere's interview with Ashi Jelinek Steve Cleere's interview with Shannon Roddy Steve Cleere's interview with David Lemley Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence by David Lemley Steve Cleere's interview with Kara Romanik Steve Cleere's interview with Kiri Masters Steve Cleere's interview with Amy Lacey Steve Cleere's interview with Steve Caldwell Steve Cleere's interview with Kara Goldin Undaunted: Overcoming Doubts and Doubters by Kara Goldin Steve Cleere's interview with Ryne O'Donnell Steve Cleere's interview with Cynthia Tice and Jane Miller Steve Cleere's interview with Jim Lassiter Steve Cleere's interview with Elliot Begoun Steve Cleere's interview with Michael Panara Jr. Steve Cleere's interview with Katherine Harvey Expo West Steve Cleere's interview with Loren Brill Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands. Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.
Ryan Emmons is the co-founder and CEO of Waiakea, the first Hawaiian Volcanic Water of its kind. Waiakea's mission is to provide healthy, delicious, Hawaiian volcanic water to people throughout the world with as little impact as possible while contributing to and promoting conservation and access to clean water and education for people in need throughout the world. This is embodied by Waiākea’s slogan “Drink Healthy, Drink Sustainably, Drink Ethically”. Waiākea volcanic water originates in Hawai’i through both snowmelt and rain on the pristine peak of the active Mauna Loa volcano, one of the purest environments on Earth. The water is then filtered through thousands of feet of porous volcanic rock that enriches Waiākea with a variety of trace minerals, making it electrolyte rich and naturally alkaline, before emerging at its source, surrounded by rich forest preserves just outside quiet Hilo town. In accordance with the Hawaiian practice and notion of “malama i ka ‘aina”, meaning “to respect and care for the land”, Waiākea is also proud to be the first American premium bottled water and beverage to be certified Carbon Neutral for its variety of eco-initiatives, including using 100% RPET packaging, sustainable sourcing, and its regional reforestation projects. On top of this, every bottle bought guarantees funding through PumpAid.Org that provides over 650 liters of clean water to those in need in developing countries...Waiākea is truly unlike any other water on the planet. About Our Partners This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work", 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Ryan Emmons Waiakea Facebook Instagram Twitter Pinterest Waiakea on Amazon LinkedIn Some of the Topics Covered by Ryan Emmons in this Episode How Ryan's Hawaiian roots led to him founding Waiakea Becoming an entrepreneur Starting Waiakea while at USC Proving a differentiated product Early informal fundraising and getting a loan Building an ethical brand and a premium product Finding their first distributor Getting into Whole Foods Attending trade shows Expanding the business beyond natural channels into e-commerce, food service, convenient stores Product placement within stores Value alignment with distributors Being the first 100% upcycled bottle company The challenges of transitioning to their own production facility Going from 50 to 90% OEE Waiakea's social initiatives How Ryan views fundraising Prioritizing profitability and scalability The value Ryan found in executive education Overcoming challenges and what motivates Ryan Links from the Episode Santa Barbaraopoly Undergraduate Entrepreneurship at USC Marshall Rick's Running Water Expo West Trade Show SPINS #124: Loren Brill, CEO & Founder of Sweet Loren’s, the Clean Food Company With Delicious Non-GMO, Gluten-Free, Vegan Cookie Dough Available in 10,000+ Stores Nationwide Wawa Convenience Stores Shopify Pump Aid Entrepreneurs' Organization Birthing of Giants Mastering the Rockefeller Habits by Verne Harnish Scaling Up by Verne Harnish #56: Rand Fishkin, Founder of SparkToro, Author of Lost and Founder, and Former Co-founder and CEO of Moz YPO
Meet Loren Brill, the founder and of Sweet Loren's, the number one natural cookie dough brand in the US. Loren is a powerhouse female entrepreneur breaking barriers and baking cookies across America. How she took control of her health and became her own advocate in health The journey Loren took from concept to store shelves How Loren went from a single product to new and innovative product lines based on customer feedback The biggest hurdle Loren has had to overcome to build a cookie dough empire For more details about this episode, visit: www.justataste.com/loren-brill-sweet-lorens-just-a-taste-podcast
When you decide to empower your people, you have to stop micromanaging. You know that micromanaging is not effective in leadership, but often you feel like you have to overlook the work of your team members. Stop micromanaging if you want to create a team that thinks for themselves. The guest today is Loren Brill, Founder, and CEO at Sweet Loren's. The healthy cookie company was #114 on the 2019 Inc 5000 list. Loren shares how her company has grown fast. She had to learn to stop micromanaging in this journey. Listen in to the show if you want to stop micromanaging. Get the show notes for Stop Micromanaging to Grow Fast with Loren Brill at Sweet Loren's Click to Tweet: Listening to an amazing episode on Growth Think Tank an Interview with Loren Brill at Sweet Loren’s with me your host @GeneHammett https://bit.ly/LorenBrill #StopMicromanaging #leadership #SweetLorens #GHepisode598 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!
On this episode of the "Hot Spot" series, which was recorded in early March, Gabriel Ornelas sits down with Loren Brill, Founder and CEO of Sweet Loren's, a clean ingredient food company known for their all natural cookie dough. Loren discusses how her health journey and being a cancer survivor was the catalyst for starting the company and her mission of bringing clean, Non-GMO, gluten free treats to the world. For more information on Sweet Loren's: https://sweetlorens.com
Loren Brill is an entrepreneur with a mission to make clean food delicious and more accessible. After overcoming cancer after college, she cut out most dairy, artificial and highly processed ingredients. When she couldn’t find anything to satisfy her sweet tooth with, she made up her own recipes. Sweet Loren’s was born. Loren is the CEO & Founder of Sweet Loren's, a clean food CPG company transforming what is means to be convenient, insanely tasty, and more sustainable. Their first product line is a first-of-its-kind place & bake and edible cookie dough. Sweet Loren’s ranked #114 in the 2019 Inc. 500 fastest growing private companies in the U.S. and Loren was picked as part of the 2019 Inc. Female Founders 100, building America’s most innovative and ambitious businesses. She is a graduate of the Annenberg School of Communication, University of Southern California and a certified Hatha Yoga instructor. She completed the master class in cooking at The New School and studied at The Natural Gourmet Institute. She loves good food, health & wellness, female entrepreneurship, and turning negatives into positives. Connect with Loren Brill Sweet Loren's Cookie Dough Facebook Instagram Twitter LinkedIn Some of the Topics Covered by Loren Brill in this Episode What is Sweet Loren's and what makes their product unique How Sweet Loren's got started How surviving cancer at 22 re-framed Loren's life Seeing food as fuel and what clean eating means to Loren How Loren began testing her cookie dough and got her big break with Whole Foods before she even had a packaged product The challenges of her first year of business How Loren recommends to test market How Loren gathered data and refined her product as she got her company off the ground How Loren grew from having her product carried in a few New York Whole Foods to over 10,000 supermarkets across the country How taking a course helped Loren formulate her business plan How Loren got her first big meeting with the head buyer at the Columbus Circle Whole Foods and the push that gave to her business Figuring out how to not be afraid of opportunities and to just show up and do her best The whirlwind between that first meeting and getting her product onto the shelves The challenges of finding a factory to work with, scaling up her recipe, distribution, and sampling What growth looked like during the first few years of building her business Winning the Next Big Small Brand Contest The importance of branding and packaging in food Getting on the Today Show and getting voted Top Entrepreneur in Marie Claire How networking led to meeting her mentor Hamdi Ulukaya, founder of Chobani How getting launched nationally by Publix and Kroger supermarkets made Sweet Loren's into a multi-million dollar business overnight How Loren knew she was ready to bring on a full team The food service side of Sweet Loren's and diversifying the business What the e-commerce side of the business looks like for Sweet Loren's as a perishable product How COVID-19 has affected her business and the baking boom during this time Why they have stuck to cookie dough for five years and why they are now evaluating the market demands for potential new products Loren's advice about identifying and focusing on your strengths as you grow a business What Loren would have done differently if she could go back in time and her biggest advice for entrepreneurs How Loren avoids burnout Loren's book recommendations and what she learned from them How Loren manages her time day to day Links from the Episode 2019 Inc. 5000: The Most Successful Companies in America 2019 Inc. Female Founders 100 Whole Foods Market The Next Big Small Brand Contest 2012 Marie Claire Women on Top Awards: The Transformers The Today Show Natural Products Expo West Hamdi Ulukaya, founder and CEO of Chobani Publix Kroger Shoe Dog by Phil Knight Steve Jobs by Walter Isaacson
Loren Brill is the Founder and CEO of Sweet Loren's, a food company that is redefining what it means to be delicious, clean, and convenient. Sweet Loren's ranked number 114 in the 2019 Inc 500 fastest growing privately owned companies in America and it is also the number 1 natural cookie dough brand in the market. It is also number 3 in the US offering products from simple non-GMO, gluten free, and plant-based ingredients. Loren is a graduate of the Annenberg School of Communication, University of Southern California and a certified Hatha Yoga instructor. She completed the master class in cooking at The New School and studied at The Natural Gourmet Institute. Here’s a glimpse of what you’ll learn: Loren talks about her personal health challenge and how it led to the creation of her product How Loren came up with the recipe for her cookies and where to sell it When Loren realized she needed a co-packer and the steps she took to find one Loren talks about raising the capital for her business and finding the right employees for her business Loren discusses how her business operations and model has evolved How Loren got an introduction and eventually ended up selling her products in Kroger and Publix stores Loren shares the process she went through in finding a distributor for her product Loren's goals and plans for her brand and how she intends to reach out to more customers Loren talks about what sets her product apart from other brands in the market and what it’s like to be on the Rachael Ray Show Loren's advice to fellow entrepreneurs on how to grow their business In this episode… After being diagnosed with Hodgkin's lymphoma and beating the cancer after college, Loren Brill decided to start eating healthy and nutritious food. She was on the lookout for healthy cookies that satisfied her cravings but were made from all natural, gluten-free, and non-GMO ingredients, and when she couldn’t find any, a light bulb clicked: she was going to make her own cookies. And that is how Sweet Loren’s was born. In this episode of NexxtLevel Brands, Steve Cleere talks to Loren Brill about her health struggles, how she overcame it, and how it led to the start of her successful and thriving business. They also talk about how her business has grown and expanded over the years, how she was able to penetrate markets such as Kroger and Publix, and the plans she has ahead for Sweet Loren’s. Stay tuned. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Resources Mentioned in this episode Kitchen2Shelf Nexxt Level Marketing Sweet Loren's Kroger Publix Loren Brill on LinkedIn Loren Brill on the Rachael Ray Show Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Today, we will be interviewing the amazing Loren Brill, CEO & Founder of Sweet Loren’s, a clean food company that is transforming what it means to be convenient and delicious.
Loren Brill knew she had to change the way she ate. She was 22, she had just graduated college, and she was diagnosed with cancer. Eating healthy helped Loren to beat the cancer, but she found that giving up cookies and other baked goods was one of the hardest parts. Loren took matters literally into her own hands, and created her own gluten free cookie dough recipe. Her cookies were a huge hit with her family and her own marketing department -- her sister. Loren was inspired to set out on a sweet mission: make delicious gluten-free, organic cookies that are a healthy alternative to the preservative filled cookie dough we all grew up with. Her company Sweet Loren’s was way ahead of the clean eating trend. She caught the attention of Whole Foods, who went from "hello' to "yes" in their very first meeting, when her company was still only half-baked. Less than eight years later, Sweet Loren’s is in more than 10,000 supermarkets and is the top selling clean cookie dough. Loren shares her journey with Julia Pimsleur, including how she went from feeling overwhelmed to actually enjoying problem solving; how she learned to see that she and her company are not one and the same; why suffering a personal loss pushed Loren to the next important step in her business; how Loren makes sure she is building a sustainable business; and, the mindset practices Loren has adopted that keep her centered and moving forward.
Loren Brill is founder and CEO of Sweet Loren’s, known for its delicious clean-label cookie dough. On this eposode of ITS, Ali and Loren talk about the slow and steady ramp to Sweet Loren’s best year yet, as the company just ranked #114 in Inc. 500 and Loren was chosen as one of Inc.’s 2019 Female Founders. Overnight success often takes years, and Loren's story is not to be missed.In the Sauce is powered by Simplecast.
Loren Brill is the CEO and founder of Sweet Loren’s, a first of its kind company that offers sweets and snacks with clean, whole-food ingredients. After growing up with entrepreneurial parents, Loren decided to become an entrepreneur herself. Today she joins the show to discuss how having a mother who encouraged her to fight for what she believed in helped her to become a strong business owner and how being diagnosed with Hodgkin’s lymphoma changed her life forever. You can find show notes and more information by clicking here: https://bit.ly/2NINV2u
This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, simple ingredients. But more importantly, I love the story behind the brand. When founder, Loren Brill, was diagnosed with Stage 2 Hodgkin’s lymphoma, along with her treatments, she also knew that she needed to change her eating habits. But the one thing she just couldn’t give up were SWEETS. This began her journey on how to satisfy that sweet tooth—with quality, better-for-you ingredients—but without comprising on taste; which ultimately resulted in Sweet Loren’s cookie dough. On this episode of the Peppered Podcast, we’re going to dig deep into food trends, discussing: - The story behind the brand - The challenges of starting a new brand - Scaling-up—quickly! - Why core principles and values matter - The importance of clean, simple ingredients - Why consumers rally behind this brand - And more
Loren Brill is the CEO of Sweet Loren’s award-winning cookie dough company. She talked with us about her journey into entrepreneurship and her reasons for creating a health-conscious cookie dough brand. You can find her on Instagram as @sweetlorens.
Loren Brill was a young college graduate working as a yoga instructor when her world was turned upside down: she had cancer, Hodgkin's Lymphoma to be exact. After the shock wore off, she sprung to action, determined to take better care of her body through food. She began to cut processed sugars, hydrogenated oils and common allergens from her diet -- but found she was unable to satisfy her sweet tooth with commercially available cookies and cookie dough. So why not make her own? After long hours testing batches and batches of cookies, Loren perfected her own recipe of vegan, gluten / nut / dairy free, whole grain cookies and presented it to Whole Foods. Now, Sweet Loren's ready to bake cookies and edible cookie dough is carried by most grocery retailers across the country. Join us as we hear Loren's inspiring story taking charge of her life, navigating the complicated world of grocery and how she keeps balanced in the hectic world of today. Why Food? is powered by Simplecast
How can meditation help you cope with never-ending demands and stress at work? Listen in as David tries it and explores how startups and corporations alike are seeing (and feeling) the benefits. Featuring: Loren Brill, CEO Sweet Loren’s; Sukey and Beth Novogratz, co-authors of Just Sit; and Mike Fenlon and Adam Clayman, from PwC. Transcript: https://bit.ly/2J00Ewc
This week on the podcast we have Loren Brill, Founder & CEO of Sweet Loren's, a cookie dough company founded on the promise of irresistible taste and natural, better-for-you ingredients. Beating cancer at a young age, Loren made it her mission to eliminate processed foods from her diet and live life to the fullest. Loren and I sat down to talk about the challenges of building a brand, breaking into the commercial food space, and some of the incredible lessons she’s learned along the way. Music edited from 'Something Elated' by Broke For Free. freemusicarchive.org/music/Broke_Fo…mething_Elated From the Free Music Archive. CC Attribution 3.0 Produced by Rachel James. Positively Gotham Gal is proud to be made in NYC.
Episode 14 Almost everyone has a bit of a sweet tooth, but that doesn't mean you can't be health conscious about it. Loren realized that at the age of 22 when she was diagnosed with cancer. Since then she has educated herself on healthy eating but wasn't ready to give up a little decadence. That led to starting Sweet Loren's, a brand of cookies with all natural ingredients. In this episode, Loren shares her commitment to changing the way America looks at food. Her passion and Vision has created a growing company that now supplies over 5000 grocery chains across the US. Learn more at www.sweetlorens.com!
When life gives you chocolate chips, why not make cookies? That is exactly what CEO and cancer survivor Loren Brill did. At the age of just 22, Loren was diagnosed with cancer, which turned her world upside down. Loren shares that there are somethings you just can't control, but there are things you can. Getting diagnosed with cancer was something no one could see coming, but her health and nutrition was an escape. She wanted life and empowerment out of what she put into her body. With Loren’s sweet tooth leading the way, she created a ‘healthy’ cookie made with all natural ingredients. Sweet Loren’s Cookies was created as a healthy option for people when they need something sweet. (2:10) “I had a lot of time with myself and a lot of time to figure out what i was passionate about and what i really enjoy doing. If life is so precious, what do i really want to spend time doing and what do i really care about….” --Loren Brill (9:40) “We are dealt a certain deck of cards. There are certain things that happen in life that are something unexplainable. It’s all of our responsibility, no matter how we were raised, what has happened in our life. What do we want to turn our own life into? What would make us happy?”-- Loren Brill (18:30) “I think you have to find something that really lights you up, that you are passionate about and to me if you combine that with a really clear vision, and fill a hole in the market with a smart business plan behind it, How can you not win?”--Loren Brill The secret to life is finding that passion that gets you out of bed in the morning. Turn that hobby into something that will change not only your life, but the lives of everyone around you. Connect with Loren Brill and the Sweet Lorens Team: http://sweetlorens.com https://www.instagram.com/sweetlorens/ https://twitter.com/sweetlorens/ Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint A HUGE thank you for listening to Unstoppable Success Radio! I would be so grateful if you left me a rating and review! My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions! Here's how I can help you achieve your goals: -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k -Turbo charge your productivity, breakthrough overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/ -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/ Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download. Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!
After one trip to the doctor’s office, your whole life can totally change. You hear about it happening to other people but when it happened to Loren Brill, it unleashed her inner entrepreneurial dragon. When she couldn’t find the healthy comfort foods she craved, she realized she had to make them herself -- ultimately becoming the founder of Sweet Loren’s, a healthy cookie dough company that’s changing the game. And you’re not going to believe who her first buyer was! Loren’s shares her vanilla-scented journey with us and it’s perfect for Valentine's Day - it’s all about falling in love with your passion, and making room for romance. But even though Loren’s story is sweet as, there’s actually no refined sugar and plenty of spice.
Loren Brill is the founder/CEO of Sweet Loren’s, a cookie dough company that’s mission is to change the way America bakes. Based on only natural, unprocessed ingredients, and always award winning taste, Sweet Loren’s wants to prove that natural is better for you and better tasting. In this episode, Loren and Stacy discuss Loren’s business and ways to stay healthy as an entrepreneur. Some highlights include: “I’ve always been interested in health and wellness.” At minute 2:00, Loren talks about her incredible journey that led to her founding Sweet Loren’s. “We’re really growing.” At minute 12:00, Loren talks about what the last year has been like for her business and some of the lessons that she has learned. When you’re starting a business, it’s okay to put your all into it. At minute 15:00, Loren talks about her recent efforts to build out a team and achieve a work-life balance. “What I really like most is being me.” At minute 18:00, Loren talks about why entrepreneurship is in her blood and why she couldn’t do anything else. Get a coach and/or mentor. At minute 21:00, Loren talks about how to keep moving forward. Ways to contact Loren: Website: sweetlorens.com Email: info@sweetlorens.com Facebook: www.facebook.com/SweetLorens Twitter: @sweetlorens Resources: Streak *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!
Loren is the Founder & CEO of Sweet Loren’s. Sweet Loren’s is an award-winning all natural cookie and cookie dough company. She overcame cancer at a young age, which was the ultimate impetus for creating recipes that were based on wholesome, real, healthier ingredients with the goal of changing the treat industry into one with better-taste and better-for-you ingredients.
Loren Brill is the Founder and CEO of Sweet Loren's, an all-natural, award winning cookie dough that's serving up much-needed competition in the refrigerated aisle. Loren developed her recipes after devoting herself to food and nutrition during a battle with cancer at the age of 22. She's now busy growing one of the most exciting food companies in the country.
Loren is the Founder & CEO of Sweet Loren's. Sweet Loren's is an award-winning all natural cookie and cookie dough company. She overcame cancer at a young age, which was the ultimate impetus for creating recipes that were based on wholesome, real, healthier ingredients with the goal of changing the treat industry into one with better-taste and better-for-you ingredients.
Loren Brill started Sweet Loren’s after overcoming Hodgkin’s lyphoma at the age of 22. She started studying nutrition and took cooking classes, and soon cut out all highly refined ingredients. Without delicious cookies and brownies in the marketplace that were made of ingredients that she wanted in her body, she realized that she would have to make her own, and soon, Sweet Loren’s was born. Loren is a graduate of Columbia University’s Columbia Community Business Program (’12), University of Southern California’s Annenberg School of Communication (’06), she completed the Master Class in Cooking at the New School, and is a certified Hatha Yoga instructor. She loves yoga, running, cycling, painting, traveling, the beach, dinners with friends, and has an insatiable sweet tooth. On Today's show Loren will share: -What’s Your Personal Mission Statement My personal mission is to improve the baking industry by creating enlightened alternatives to conventional baked goods. I believe that your body is your temple—but, that doesn’t mean you can’t have fun and indulge, just choose smartly. Personally, I know I am happier and have more energy when I eat food that enhances my wellbeing—and to me, that means eating as whole and natural ingredients as possible. As a foodie, I always want delicious taste, and that the food I choose to eat takes me on an emotional adventure. I try to lead an active, healthy lifestyle that includes balance and conscious choices—even amidst a busy schedule. We live once—and I want to live life to the fullest. I know that good food helps us be our best self, and that it’s important to celebrate often--with yourself and those you love. Cancer has affected my family so much—my mother passed a way from a chronic leukemia in 2010, and I overcame Hodgkin’s Lymphoma at the age of 22. Cancer is an epidemic that we’ve almost all been affected by. My goal is to not only inspire a healthier lifestyle in those around me, but also to be able to give back to cancer research in a big way as we grow. My goal is to change the world—through cookies—one day. -Biggest Business Mistake Ugh. Where to begin! Looking back, it is hard to have regrets, because I had to do what I did in that moment. If I could do it again, I would wish to start my business with a partner with complimentary strengths. If it’s the right partnership, you can go twice as fast. Also, I wished that I researched the industry more and wrote a more in depth business plan at the beginning. My business started the complete opposite way—it started with only me, creating recipes in my mom’s kitchen with my younger sister as my official taste tester—and Whole Foods Market being our first customer. I went from 0 to 60, really fast. -How Do You Handle Business Stress and Uncertainty I deal with uncertainty and stress with daily workouts, healthy food choices, meditation, and talking to everyone I respect in business…a lot. I have days of total clarity, and then days of total distraction. It is hard to stay stress-free when juggling so much, and having so much at risk in something you so believe in. I share what I am going through a lot with other entrepreneurs, and listen to what others in business and the food industry can share. Between all of the people that I talk to, I get an instinct of what feels right to do next. And, that gives me some sort of certainty so that I can lead my company the best and most direct way that I can. Doing yoga, going for a run outside, eating fresh food—all make me realize that I am just happy to be alive, right here, right now. -Greatest Business Decision That Changed Everything Talk to anyone and everyone. I went straight up to Hoda Kotb from NBC’s The Today Show at a Fashion Night Out Event in NYC back in 2010, when I had just launched SL. Even though she was out with her girlfriends, I just walked up to her and told her all about Sweet Loren’s. Her best friend loved the concept, and invited me to drinks with them the next night. I just kept in touch with them --for over a year. When I emailed Hoda that I thought her viewers would love to hear about Sweet Loren’s, she told me she wanted me on and was going to interview me live the next week on the Today Show. That changed everything. -Best Book For The Entrepreneurial Mindset I wish I had more time to read. Great books stay with you forever. I was very motivated by Steve Jobs’ biography. It feels good to see that nothing amazing is done over night, or easily. It simply takes time, care, attention, and an undying passion to make the best possible product you can. It also shows me that you don’t have to be the best at everything. Find your strengths and own them—hire people around you to round out an all-star team. - Plus much more...
Loren started experimenting in her mother's kitchen in 2007 with truly wholesome cookie recipes after overcoming cancer. She was determined to maintain her lifelong passion for delicious, first-rate sweets while eating as natural, unprocessed ingredients as possible. In 2009, completely healthy, Loren wanted others to have the chance to sample them, entered a baking contest --and won. It was then she realized she might have the makings of a business. In December 2010 Loren launched Sweet Loren's, her line of all natural ready-to-bake desserts. She sells her products frozen so they stay fresh without preservatives. Conveniently packaged, Sweet Loren's makes it easy for anyone to bake delicious fuss-free desserts that also fit into a healthy lifestyle. In 2011, Loren entered the Next Big Small Brand competition, a contest that seeks to identify promising artisan food businesses, and won that too (including the People's Choice Award). During this past year Loren was recognized by New York Cares as a 2012 Honoree, and appeared on the NBC Today Show. Most recently, Marie Claire magazine named her Top Entrepreneur in their Women on Top Awards where 16 women nationwide were selected. A native New Yorker, Loren is a graduate of the University of Southern California's Annenberg School of Communication; Columbia University's Columbia Business Program, 2010-12; and is a certified Hatha Yoga instructor. She has also completed the Master Class in Cooking at The New School in New York and studied with The Natural Gourmet Institute.
SURVIVOR SPOTLIGHT LIGAYA JOY KING Young Adult Survivor, Non-Hodgkin's Lymphoma LOREN BRILL Young Adult Survivor, Hodgkin's Lymphoma Founder, Sweet Loren's Cookie & Brownie Dough DAVID LUKS Young Adult Survivor, Testicular Cancer Founder, Deluxe Honeydrop Beverages
SURVIVOR SPOTLIGHT LIGAYA JOY KING Young Adult Survivor, Non-Hodgkin's Lymphoma LOREN BRILL Young Adult Survivor, Hodgkin's Lymphoma Founder, Sweet Loren's Cookie & Brownie Dough DAVID LUKS Young Adult Survivor, Testicular Cancer Founder, Deluxe Honeydrop Beverages See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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