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Stress, emotional, and sleep issues impact everyone at some point. Whether you're looking for immediate relief, ongoing support, or ways to help your kids, Wishgarden has a remedy for you! On this episode of Vitality Radio, Jared welcomes back Jamie Cotter from WishGarden Herbs to talk about their mental emotional health formulas that address everything from daily stressors, racing thoughts, muscle tension, low mood, sleeplessness, tantrums, attention, and even grief. You'll learn about the powerful herbs used in these carefully formulated products and how and when to use them to improve your mental health.Products:Wishgarden Herbs12 Days of Christmas code: christmasSeasonings Greetings no code needed!Additional Information:#420: Fast Relief From Seasonal Allergies Using Some Kick-Ass Herbs with Jamie Cotter#473: Supporting Your Immune System Using Some Kick-Ass Herbs with Jamie CotterVisit the podcast website here: VitalityRadio.comYou can follow @vitalitynutritionbountiful on Instagram, or Vitality Radio and Vitality Nutrition on Facebook. Join us also in the Vitality Radio Podcast Listener Community on Facebook. Shop the products that Jared mentions at vitalitynutrition.com. Let us know your thoughts about this episode using the hashtag #vitalityradio and please rate and review us on Apple Podcasts. Thank you!
CPG Vibes - Special Edition : Outside the Tank (Volume 2)Our special edition 'Outside the Tank' is back for a second edition featuring CPG founders that have appeared on Shark Tank. This episode includes Justin Fenchel with BeatBox Beverages, Debbie Mullin with Copper Cow Coffee, and Jim DeCicco with Super Coffee (Kitu Life). Alex Bayer, our co-host, was also on Shark Tank in 2020 (with Genius Juice) so he will also have some things to add! We get to hear about their experience leading up to the taping of their episode in studio, how they got on the show, what it was like pitching the Sharks, things that happened that never made it to air, where they are now, and much more! Join Alex and Wade for this special episode and ask questions directly to these Shark Tank Alumni! On-Going sponsors are VDriven and Rangeme and this week's sponsor is MDM Packaging, for all your CPG packaging needs!
We all know just how difficult it can be to enter the world of CPG, let alone thrive in it. But what may be even harder is knowing when it's time to let go of the brand you've worked tirelessly to build. Today we are joined by the former CEO and Co-Founder of Genius Juice and current Founder and Manager Partner at Genius Dreams, Alex Bayer. In our conversation, Alex walks us through the highs and lows of founding a CPG business, the tightrope of fine margins that the industry forces you to walk, the main things to consider when it's time to close shop forever, and the importance of making time for self-care as a dedicated entrepreneur.Key Points From This Episode:Alex Bayer shares the lessons he learned in founding, growing, and closing a CPG brand. How Alex got into CPG, and what inspired him to co-found Genius Juice. Whether it's better to have a large or small product catalogue. The biggest highs and most notable lows from Alex's 10 years at Genius Juice. How they navigated the innate CPG challenges of operating within fine margins.Key factors to be aware of when entering the refrigerated-products market.The ins and outs of Alex's decision to close the doors on Genius Juice.Taking a look at the processes of shutting a business down, and how to do it the right way.Navigating burnout and protecting your well-being as an entrepreneur. The services that Alex's consulting business, Genius Dreams offers and the clients it serves.Homemade smoothies, golfing, the CPG Vibes podcast, and Mark Samuel.Links Mentioned in Today's Episode:Alex Bayer on LinkedInAlex Bayer on InstagramGenius DreamsGenius Juice GPG VibesAflacHiTouchMelaAura Bora Mid-day SquaresTaste RadioStartup CPGGenesis Nutrition15 Minutes of Genius Mark Samuel on LinkedInModern Species Gage Mitchell on LinkedInGage Mitchell on XBrands for a Better World WebsiteBrands for a Better World on YouTubeBrands for a Better World emailImpact Driven Community
Coming off the high from last week's Master Series episode, Wade and Alex discuss CPG news items that have hit the wire, the Sweets and Snacks Show in Indianapolis, and Alex Bayer's post about closing Genius Juice and the overwhelming response he has received from the CPG community. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.
On this week's episode, we discuss whether a CPG owner should call it quits or keep going in this environment. We are hearing the stories of struggle. What are the signs and how can you either keep going through adversity or pivot to do something new? (consulting, join another company). We also will discuss news items (OWYN acquisition) and much more! Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.
Why are some investors writing checks while others are content to stay on the sidelines? The hosts discussed a new survey that examines the dynamics of contemporary deal flow. They also spoke about opportunities for entrepreneurs to spotlight their brands at BevNET's Winter 2023 events and highlighted two food brands that developed new snacks in collaboration with beverage companies. Show notes: 0:35: Oh, Hi, Whole Foods. Ask And Interview. Ube & Scotch. Tia Traction. Donuts And Coffee. – The episode kicked off with the news that representatives from Whole Foods will be participating in “Retailer One-on-One” sessions at NOSH Live, how attendees can take part in a live version of our Elevator Talk series and join us for a conversation in the Taste Radio Studio at BevNET Live. John whipped up some purple cocktails before the hosts congratulated Tia Lupita founder Hector Saldivar, whose company just raised $2.6 million, and chatted about what's eliciting interest (and causing concern) among food and beverage investors. Later, they munched on hibiscus-flavored popcorn, coffee-infused mini-donuts, chocolate truffles and better-for-you protein bars. Brands in this episode: Tia Lupita, The Glenlivet, Ruby, BjornQorn, Deux, Chamberlain Coffee, Evolved Chocolate, Yaza, Genius Juice, Resist
Is it groundbreaking or headed for infamy? The hosts sample several new products made with controversial (or, perhaps, objectionable) ingredients and flavors and assess the mainstream potential for each. This episode also features an interview with Alex Conyngham, the co-founder of Slane Irish Whiskey, who discussed the duality of building a modern brand that's rooted in tradition. Show notes: 0:33: Who Needs Ray? She Is The Champion, My Friends. Leggo My Eggo (Or Not). Cannabis & Kava. – With Ray on vacation, John took the reins, Jacqui spoke about her camogie skills and Melissa shared notes on recent and highly informative episodes of Community Call. They also sipped on some breakfast-inspired booze (“a real wallop to the ol' system”), munched on seaweed salad and discussed how kava might follow in the footsteps of another controversial ingredient. 24:45: Interview: Alex Conyngham, Co-Founder, Slane Irish Whiskey – Conyngham met with Taste Radio editor Ray Latif at spirits convention Tales of the Cocktail, held in July, and spoke about the development of Slane, which has emerged as a brand that lives at the intersection of music, sustainable farming and premium liquid, and how he communicates that positioning within the competitive landscape for Irish whiskey. Brands in this episode: Slane Irish Whiskey, Eggo, Genius Juice, Atlantic Sea Farms, Kooshy, Bennu
If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers. Listen in as Alex and Wade share about: Research to do before submitting to a retailer Considerations before sending samples Follow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry's) Tips for promotion planning Considerations for working with regional and national distributors And more! This episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpgThis episode was sponsored by IFT. Go to iftevent.orgEpisode Links: CPG Vibes podcast Genius Juice website 15 Minutes of Genius Podcast Wade's LinkedIn Alex's LinkedIn Shopify Links: Start a free trial and enjoy 2 months of Shopify for $1/monthPromomash/Crisp Links: Try Promomash + Crisp free for 30 days here Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why IFT Links: Exhibit at IFT FIRST Attend IFT FIRST IFT website Show Links: Join the Startup CPG Slack community (12K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics
Description:In this episode, Lee is joined by the Co-Founder and CEO of Genius Juice, Alex Bayer, to share his entrepreneurship journey. Alex opens up about his struggles with social anxiety growing up, how his lifestyle supports him through personal challenges, and the sales ability his introspection has afforded him. We learn about the genesis of Genius Juice and the lessons Alex learned along the way, as well as his experience of pitching his business on Shark Tank. Tune in to discover how a life coach inspired a major shift in Alex's trajectory and hear his astute advice for aspiring entrepreneurs!Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:[03:06] Alex Bayer's experience of “parentpreneurship” as a new parent.[06:49] How Alex's upbringing informed the way he works through personal challenges.[09:44] His early interests, aspirations, and forays into entrepreneurship. [15:51] His unusual college job selling cellphone plans and where he went from there.[17:42] How he managed his social anxiety in sales roles; how his introspection aided him.[23:03] His shift to non-profit work, and ultimately the food and beverage industry.[29:22] The genesis of Genius Juice and what Alex learned about building a brand.[38:43] The Shark Tank reality.[42:55] Genius Juice's current status and future endeavors.[44:44] Alex's advice for aspiring entrepreneurs and those in the thick of building a business.To Find Out More:Genius JuiceAlex Bayer on LinkedInGenius Juice Crowdfunding CampaignLee Greene on LinkedInQuotes:“The first three [or] four years of your life are so crucial. It actually locks in who you are for the rest of your life—your brain chemistry [and] your personality.” — Alex Bayer [0:08:18]“Exercise, meditation, and yoga really help you to work through a lot of anxiety or challenges.” — Alex Bayer [0:09:07]“If you eat the right things, the chemistry in your body [improves]. You feel better, you feel happier, [and] you feel more clarity.” — Alex Bayer [0:09:18]“Growing up, I was always an entrepreneur. I used to buy and sell Star Wars figures on eBay.” — Alex Bayer [0:15:09]“I've always thought against the grain and wanted to do things differently from others.” — Alex Bayer [0:16:34]“The anxiety is always going to be there, no matter what. You can work on it with your lifestyle to limit it.” — Alex Bayer [0:18:20]“Whenever you struggle or go through challenges, you learn about yourself but then you learn about others and how to connect better.” — Alex Bayer [0:20:17]“Looking back, we learned so much but we did a lot of things wrong. It was just inefficient but you learn as you go.” — Alex Bayer [0:32:09]“I've adjusted my energy levels in this business to not be frantically trying to do everything and really focusing on one thing at a time.” — Alex Bayer [0:33:32]“Taking your time is the right way to do it in this business, to do it right.” — Alex Bayer [0:34:27]“Less is more, in this business. You don't have to take over the world. You don't have to be everywhere. You don't have to be in all the different stores. Just focus on the niche.” — Alex Bayer [0:35:54]“You can do really well on Shark Tank but is that going to make your company successful? No. It's going to help you get there. It's really about the hustle, [the entrepreneur, and the product]. Those pieces of the puzzle help you to become a long-term successful brand.” — Alex Bayer [0:42:26]“Have a really solid plan going into it. Take your time with it, don't try to rush through things. You don't have to get it done by tomorrow. Make sure to have a financial plan, as well. Make sure you have enough money to accomplish what you want to accomplish and also have an avenue for capital lined up.” — Alex Bayer [0:45:00]
Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. In episode 2, Alex Bayer, founder of Genius Juice asks how life changes as an entrepreneur when you become a parent. Aaron and I are both parents of young kids and share our perspectives as dads. We discuss:Having Kids can Make You a Better FounderOrganization and Time ManagementManagement of Mental, Physical, and Emotional HealthWe'd love for you to share your perspective by sharing this episode on Linkedin and providing your comments. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Alex Bayer is the Co-founder and CEO of Genius Juice, the world's first all-organic plant-based smoothie made from coconuts. After a friend offered him an organic coconut smoothie, he founded Genius Juice in 2014 with the goal of helping people reach higher levels of health and happiness. Before co-founding the smoothie brand, Alex served as the director of marketing and social media for VirginRaw Foods and the director and fundraising manager for nonprofit Karaoke For a Cure. In this episode… In a volatile economy, CPG brands face challenges scaling, generating profits, and boosting product visibility. So, how can you grow your brand amid increasing supply chain and retail costs? After struggling to grow his organic smoothie brand and generate an ideal profit, Alex Bayer conceptualized an alternative product line. In the coming year, he plans to launch wellness shots focused on minimizing brain fog and improving energy. To achieve your target growth, Alex's advice is to identify an optimal profit margin, conduct market research, and maintain product consistency. It's also necessary to innovate and expand your product lines to optimize growth and meet demands. Tune in to this episode of the Brand Alchemist Podcast as Taja Dockendorf sits down with Alex Bayer, Co-founder and CEO of Genius Juice, to talk about brand growth and innovation in a modern CPG landscape. Alex discusses current and evolving CPG trends, tips for launching a CPG brand and distributing products, and his company's plans for future reinvention and growth.
In our final episode of Season 2, Metta World Peace sits down with comedian Tehran Von Ghasri to talk animal instincts, universal human traits and the TSA! Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with comedian Savvy Amusing to talk voice acting, bombing on stage and events at Battle Creek Michigan. Presented by Boost Mobile. Powered by Genius Juice.
Alex Bayer is Co-founder and CEO of Genius Juice, the whole coconut smoothies. He is also the host of 2 CPG-focused shows – the 15 Minutes of Genius podcast, and a weekly Linkedin live with Wade Yenny called Friday Vibes. On this episode of ITS, Alex and Ali talk about bonding with your consumer, building daily use, and selling where your audience is. Note to self: Your product doesn't belong everywhere. Really.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
Metta World Peace sits down with recording artist Spencer Sutherland to talk about their favourite chips, playing to different audiences and being a creative in a digital age. Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with Dream Pops creator David Greenfeld to talk about marketing tactics, the health food trend and whats next. Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with co-host Canadian Aki to talk about their youth, staying fit and life after sports. Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with Super Bowl Champion Donte Deayon to talk about his Super Bowl experience, the grind of the NFL and his company Good Eatz. Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with Dan Rue, (also known as DancingDan) best known for his Instagram videos with his comedy partner "NickNack PattiWhack" to talk comedy, social media and "the slap"! Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with sports journalist and former college basketball standout Allie Clifton to talk cancel culture, being a student athlete and sports journalism. Presented by Boost Mobile. Powered by Genius Juice.
Metta World Peace sits down with former Laker great Byron Scott and TV personality Bonnie-Jill to talk coaching as a former player, the dawn of sports entertainment and life after the NBA. Presented by Boost Mobile. Powered by Genius Juice.
Today on Subscribing to Wellness we are joined by Alex Bayer, Founder of Genius Juice. Genius juice is a blend of organic coconut meat and coconut water that makes a creamy smoothie without the use of concentrates or preservatives. Genius Juice was awarded as a Bevnet smoothie of the year and is expanding its retail presence rapidly. Episode Fun Facts: 1) Alex also hosts a great podcast of his own called 15 minutes of Genius as well as Friday Vibes. 2) Genius raised oner $1M on the Republic in 2021. --- Support this podcast: https://anchor.fm/subtowellness/support
We have Alex Bayer of Genius Juice back with us this episode. And, it is as eclectic and fun as you would expect. We cover the Golden State Warriors winning a championship and how that work ethic and teamwork can benefit any business that wishes to succeed. We also speak a little bit about Beyond Meat, Star Wars, and what Alex's favorite food is. And it's not coconut.You can find Alex Bayer on linkedin.com/in/alex-bayer-503a6711. Check out his ventures: • Genius Juice at https://geniusjuice.com/• 15 minutes of Genius https://podcasts.apple.com/us/podcast/15-minutes-of-genius/id1571858263• Friday Vibes https://podcasts.apple.com/us/podcast/friday-vibes/id1606039290Jeremy and Kirk bring their honest insight in a fun and highly opinionated way. It's always fun, and always entertaining. Give it a listen. Be sure to catch up on past episodes here: https://jirks.buzzsprout.com/This podcast is all about letting people know our perspective on food, culture, and branding aspects of things. You're gonna hear some shit with which you may or may not agree. However, the perspective that is provided is open and honest. Frankly, it's gonna make some people a little mad. It's not done in a way to be assholes, but in a way to make you think of us as being jerks. After all, "Jeremy" and "Kirk", does equal "Jirk"._______________________________________________About Jeremy and Kirk.Jeremy Smith is the President of Launchpad Group USA, and they specialize in helping brands in the Costco space, with presentations and business strategy. His expertise in the food and beverage space, as well as his depth in observation and analysis to trends in the food world, make his unique perspective valued and respected. Learn more about Launchpad Group USA https://launchpadgroupusa.com/Kirk Visola is the Founder and Creative Director of MIND THE FONT™, a full scale branding and packaging design agency. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com
Paul Voge, the co-founder and CEO of artisanal sparkling water brand Aura Bora, wasn't too worried about his first large scale production run. Aura Bora, which markets zero-calorie sparkling waters infused with herbs and botanicals, was born out of Voge's belief that an opportunity existed for an artisanal option within the carbonated water category. If, however, the brand failed to get off the ground, Voge, a prolific sparkling water consumer himself, was comfortable with the idea of having a personal stash of 35,000 cans to drink over the next few decades. Thankfully, Aura Bora has resonated among category consumers, and over the past two years the Colorado-based company has expanded beyond its original focus on the natural channel and ecommerce and into conventional retail stores. Its drinks are now available at 3,000 locations, including nationally at Sprouts, and are also sold at 7-Eleven and Raley's along with Harris Teeter and United Supermarket, chains operated by Kroger and Albertsons, respectively. In an interview featured in this episode, Voge, who co-founded Aura Bora with his wife Maddie, explained how he attempted to differentiate the brand from other sparkling water brands in name, package design and formulation, why he was inspired by artisanal food brands, the clever way he landed a meeting with a Whole Foods buyer; and how his pricing strategy was ahead of the curve for premium sparkling water. He also discussed his tension-filled, yet ultimately successful, experience on “Shark Tank,” why investors were at ease with an evolution of Aura Bora's retail strategy, why acquiring sales data has been critical to the brand's development and how he's attracted industry veterans for key roles. Show notes: 0:46: Paul Voge, Co-Founder/CEO, Aura Bora – Voge and Taste Radio editor Ray Latif riffed on the entrepreneur's cap collection and experience at Expo West 2022, hand-canning Aura Bora's first products and the impact of launching the brand a couple months before the onset of the pandemic in the U.S. He also spoke about what attracted retail buyers to the brand, what he and Maddie wanted to convey in the label and package design, the thoughtful approach to naming the brand and how functional beverages factored into Aura Bora's pricing strategy. Later, Voge explained why Aura Bora is attempting to “own” a subset of sparkling water, how he indirectly met Whole Foods buyer, utilizing data and information from online sales to support innovation, R&D and marketing and his wild ride on “Shark Tank.” Voge also discussed why buying SPINS data has been a valuable investment, why the hire of a sales director made him realize that “he was driving without glasses,” and why, despite the many uncertainties of running a beverage company, it's important to have a plan. Brands in this episode: Aura Bora, Sanzo, LaCroix, Polar Seltzer, Poland Spring, Jeni's, Van Leeuwen, Salt & Straw, Kettle Chips, RxBar, Waterloo, Topo Chico, JoJo's Creamery, Hoplark, Liquid Death, KIND Snacks, Pipcorn, Genius Juice, Harmless Harvest, Voss, Super Coffee, GT's Kombucha
In this episode, we’re welcoming back Alex Bayer, Co-Founder and CEO of Genius Juice for an update. Genius Juice was featured on Shark Tank, they received Bevnet Smoothie of the Year, and Alex is now the host of two podcasts –15 Minutes of Genius and Friday Vibes, and he’s here to tell us about the latest news and progress around Genius Juice. Genius Juice is the world's first all-organic plant-based smoothie made from the whole coconut. It blends only two ingredients: organic coconut water and organic meat to make a creamy, delicious and clean smoothie. Founded in January 2014, Genius prides itself on having 'No Dumb Stuff' in its smoothies. NO Gums/Emulsifiers, NO Natural Flavors, NO Stevia or Monk Fruit, and NO Added Sugar. Join us as we discuss how the pandemic and supply chain issues affected Genius Juice (or didn’t), the benefits of their appearance on Shark Tank, how their business plan has matched up to reality, and hear some great advice from Alex on projections, investors, margins, and not overdoing it with product distribution. The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals. Discussion Points Welcome back to the show Alex Bayer Last time, you didn’t have a podcast!? Now you have two… Time commitments and guest availability for 52 weeks of podcasts How did your success escalate after Shark Tank? The initial burst, and the long-term relationships from Shark Tank appearance How did your business plan stack up against the actual results? How did Genius deal with the pandemic– team and supply chain? We want to do more team events, even though we are all virtual, we love being together How is your business different now, than when you appeared on Shark Tank? Being cautious about where you distribute your product– sales per door more important than the number of doors The learnings from placement in 600 Publix stores in the Florida market Pricing your product – promos vs. debuting at regular price Any “Oh Shit” moments you want to share? Pitching to investors, under-promising, over-delivering, investors never forget when you fall short of projections
In this episode, Mike is joined by the CEO and co-founder of Genius Juice, Alex Bayer. Alex founded Genius Juice with a mission to make nutrition widespread and available to everyone. Genius Juice is the world's first all organic plant-based smoothie made from whole coconut, simply blending two ingredients: organic coconut water and organic meat to make a delicious and clean smoothie.Throughout this conversation, Alex talks to Mike about his journey to founding Genius Juice, the company's appearance on Shark Tank, focusing on direct to consumer, raising capital, perishable shipping solutions, and more. Check out Part 2 for a Q & A with Alex! Follow Alex Bayer on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram
In this episode, Mike is joined by the CEO and co-founder of Genius Juice, Alex Bayer. Alex founded Genius Juice with a mission to make nutrition widespread and available to everyone. Genius Juice is the world's first all organic plant-based smoothie made from whole coconut, simply blending two ingredients: organic coconut water and organic meat to make a delicious and clean smoothie.Throughout this episode, Alex answers questions from founders about product labeling and packaging, maintaining quality while scaling your formula, running advertisements through retailers, and more. Follow Alex Bayer on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram
“Just because it's the easy way does not make it the right way.” -Alex Bayer Episode Description: The recent surge of big-name food companies touting their products as “natural” has consumers everywhere asking, what exactly is natural food? The Food and Drug Administration does not set stringent guidelines for the use of the term “natural”, leaving it up to individual companies to decide what makes a product natural. This results in manufacturers adding chemicals onto the list of ingredients so long as they are categorized as “natural.” Genius Juice founder, Alex Bayer has long been baffled by the lack of genuine natural ingredients in beverages. So he made his own… Later, he discovered the irresistible coconut smoothie from his vegan friend, made from only 2 ingredients- coconut water and coconut meat. And he thought that this is too good to not be shared with other people! So the birth of Genius Juice. To date, there are 5 yummy flavors that help support brain function, promote gut health, and provide no-crash energy. Genius Juice is certified natural by the USDA, Vegan.org, and Kosher. This week, Justine and Alex discuss what “natural” really means and how to create a product that stays true to its name. Alex also shares lessons and business tips to help listeners find their entrepreneurial drive, overcome failures, develop partnerships and turn a profit- even in the early stages of your business! Success is a journey, not a destination. You are born with the drive for success; it's just waiting to be nurtured and developed. Connect with Alex: Alex Bayer, founder of Genius Juice, first discovered the coconut smoothie through a friend, who was a vegan chef. She was raving about a new creation using 'the whole coconut and nothing but the coconut.' Alex decided to go back home and chop open a coconut (quite a dangerous task!). He then poured the coconut water into a blender, and scraped the coconut meat out as well. He blended the two ingredients together. The taste and texture was like nothing he'd ever experienced. The first words out of his mouth were, "This is GENIUS!" Website Facebook Twitter Instagram LinkedIn TikTok Connect with Justine: Website Facebook Instagram LinkedIn Connect with NextGenChef: Website Facebook Twitter Instagram YouTube NextGenChef App (Apple) NextGenChef App (Android) Episode Highlights: 00:59 The Genius Juice 06:51 Where the Entrepreneur's Drive Come From 10:53 Entrepreneurship Needs a Roadmap 14:31 Genius Juice in 5 Yummy Flavors 18:21 Options and Equity 22:50 The Primary Component of Success 25:57 Many People Do Not Know About This Big Discount!
In this episode, Ken Ojuka, the host of The Physical Product Movement Podcast and Co-founder at Fiddle, joins Alex Bayer, the founder and CEO at Genius Juice and the host of 15 Minutes of Genius Podcast. Ken shares his background and reveals his motivation behind starting Fiddle and The Physical Product Movement Podcast.
In this episode, Ken Ojuka, the host of The Physical Product Movement Podcast and Co-founder at Fiddle, joins Alex Bayer, the founder and CEO at Genius Juice and the host of 15 Minutes of Genius Podcast. Ken shares his background and reveals his motivation behind starting Fiddle and The Physical Product Movement Podcast.
Jordan started FoodBevy, an online platform for food and beverage creators to help them go from startup to scale, in addition to being a CPG entrepreneur with a snack item called Tea Squares. They do it by utilizing practical tools such as the industry's largest directory, discounts, and education. This is an excellent interview in which Alex Bayer of Genius Juice tells stories about the ups and downs of being an entrepreneur. --- Support this podcast: https://anchor.fm/genius-juice/support
Perishable Shipping Solutions is the leading provider of perishable shipping services. They're a market leader, working with companies like Vive Organic, Genius Juice, Pop & Bottle, and others. Danny tells us how important customer service is and how he makes sure that all of his clients are satisfied and that the product comes in good condition and at the right temperature. Danny and his colleagues have developed a firm founded on strong ethics and a commitment to excellence in every shipment. Enjoy this interview's positive vibes! --- Support this podcast: https://anchor.fm/genius-juice/support
Genius Juice is an innovative line of coconut smoothies that is a rising star in the CPG industry. Alex Bayer has lead the company through many transitions and just recently raised over $1 million through equity crowdfunding. Join me as I talk with him about overcoming obstacles in building a beverage company. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Going from a former insurance agent to a successful entrepreneur with a Shark Tank appearance under his belt (January 2020,) Genius Juice Founder Alex Bayer has quite the story! Genius Juice makes the purest coconut smoothie on the market, and produces over 20,000 coconuts per day and brings in several containers per month. They use less than 10 ingredients per bottle, their top seller has 2 ingredients and their number 2 seller has only 5 ingredients. "We pride ourselves on simplicity, taste, and benefits of using coconut water and coconut meat in every single bottle produced. I often say there's 'no dumb stuff in our product' he jokes. Despite the Shark Tank deal not working out, the company raised half a million dollars in one month after the episode aired. He chats with Pete about future growth, the beverage market, his two new key hires (Casey Plachek & Gavin Linde) the story behind the company name, behind-the-scenes experiences on Shark Tank, and more! Contact him at Alex@geniusjuice.com, email orders@geniusjuice.com if you're interested in wholesale, and use genius10 as coupon code to get it for $5 per bottle! Click here to download transcript.
Welcome, 7 Hatters! Today we dive deep into hat number 4, the hat of the entrepreneur... as I interview my guest Alex Bayer, the mastermind behind Genius Juice, the world's first all organic coconut smoothie.Come onboard the entrepreneurial express as we go raw and organic into Alex's journey from an insurance salesman at Aflac to genius juice founder, where he rose the ranks in retail, to almost losing it all, to finally rising to fame as one of Shark Tank's most beloved beverage products. Barbara Corcoran and Mark Cuban didn't get it wrong... Alex is the real deal entrepreneur learning his way towards ultimate success. Let's dive into the seven hats and hear the story told by the genius man himself.-------------------------Visit The7Hats.com for more information and more shows.Contact Alex: Alex@geniusjuice.comAlex on LinkedIn: https://www.linkedin.com/in/alex-bayer-503a6711/Invest in Genius: https://republic.co/genius-juiceMy Bio & Links: https://sleek.bio/yuvalselikSUBSCRIBE AND REVIEW...Want to be the first to know when new episodes are released? Please subscribe and leave a review!Subscribes and podcasts reviews are pretty darn important to iTunes, and the more reviews we receive, the more likely we'll be able to get The 7 Hats message in front of more people (It's all about the iTunes algorithms)I'd be extremely grateful if you left a review letting me know your favorite part of the show or episode :)
Genius Juice CEO & Founder, Alex Bayer, interviews Cashey Harshman, of Frooishen Design. Casey is the managing partner and founder of Frooishen Design. He also had a stint at Interact Boulder, where he got his start in the design world. Frooishen has designed national brands such as Nutpods, and our own Genius Juice labels. --- Support this podcast: https://anchor.fm/genius-juice/support
**This episode is brought to you by MuteSix and Omnisend** “It doesn't matter if you're down; what matters is how you get back up,” says Alex Bayer, Co-Founder and CEO of Genius Juice. In the first half of this Feature, he talks about the core issues that almost closed the doors of his brand. Issues such as poor cash management, insufficient margin, absence of a strong team and strategic partners were these issues. Alex also shares advice for entrepreneurs. He talks about the importance of making your business sustainable and knowing your audience. Plus, growing your company at hyper-speed can be great, but there's no need to rush. Persistence got him through challenges in his journey. He speaks on: * The Mistakes made * His advice for others * What helped him through difficult times * Details about products & flavors * The new website * His experience with Shark Tank * How people can invest in Genius Juice Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand. For more on Genius Juice, visit: https://geniusjuice.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you'll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/
**This episode is brought to you by MuteSix and Omnisend** “We're on a mission to bring nutrition to the mainstream,” says Alex Bayer, Co-Founder and CEO of Genius Juice, a brand that provides clean, healthy, and organic smoothies. Alex majored in business administration, marketing and minored in graphic design and communication. He joined an insurance company where he worked for seven years. His impulse to grow and find something new led him to a food and beverage company through his mentor. He also went to a nonprofit for a year. He says that everything else will follow if you pursue what you love to do and believe in it. In part 1, Alex talks about: * His supportive mentor * Overview of the company * His educational and work background * Why he started Genius Juice * Why he left working in insurance * The practical and passionate side Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand. For more on Genius Juice, visit: https://geniusjuice.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you'll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/
In this episode, we're joined by Alex Bayer, CEO and Founder of Genius Juice. Alex tells us about his seven-year journey bringing Genius Juice to life, and then scaling it from thousands in revenue to millions. He discusses a wide variety of subjects from his past experiences including getting on Shark Tank, and the importance of having a rock solid product. He also talked about his success with crowdfunding campaigns, including tips on how businesses can get the most out of these strategies. Alex also stresses the importance of surrounding yourself with a team of advisors who have expertise in different aspects of your business.
In this episode, we're joined by Alex Bayer, CEO and Founder of Genius Juice. Alex tells us about his seven-year journey bringing Genius Juice to life, and then scaling it from thousands in revenue to millions. He discusses a wide variety of subjects from his past experiences including getting on Shark Tank, and the importance of having a rock solid product. He also talked about his success with crowdfunding campaigns, including tips on how businesses can get the most out of these strategies. Alex also stresses the importance of surrounding yourself with a team of advisors who have expertise in different aspects of your business.
Genius Juice CEO & Founder, Alex Bayer, interviews Jim Tonkin, President & Founder of Healthy Brand Builders. Jim helped create and build brands such as ZICO, Arnold Palmer, SUJA, KOIA, Genius Juice, and many more. He talks about his experience growing up in a bottling plant, working in the banking business, and returning to CPG, where he currently consults and helps brands from all over the world succeed. --- Support this podcast: https://anchor.fm/genius-juice/support
Today’s guest is Alex Bayer, founder of Genius Juice. Alex hasn’t always been an entrepreneur, but he has picked up several valuable skills along the way that have given him a leg up when he did decide to start out on his own. He honed his sales technique while selling Afflack insurance, and he learned all about marketing and distribution during his time at a non-profit. So the preparation was all there when he had his Eureka moment when a friend made him his first whole coconut smoothie. He seized the opportunity and turned a simple healthy smoothie into a nationwide brand. Listen in as we cover everything from the difficulties of having to kick out a partner who is also a friend, the importance of recognizing your own limitations and hiring people who complement your strengths, and why the fourth time was the charm when it came to getting on Shark Tank.
Join Tom & Joe as they interview Alex Bayer of Genius Juice, who was on Season 11, Episode 12 of Shark Tank with an air date of 1/19/20. If you are an entrepreneur who wants to grow your business faster, check out www.outsidethetank.com! And if you like the show, make sure to hit “Subscribe”, give us a 5-star rating and tell your friends… we appreciate your support!
Nick and Alex discuss how he started Genius Juice, his amazing journey to even get on Shark Tank, and the exciting experience while in the Tank. Find out how his Shark Tank effect played out and what's going on with Genius Juice.
Founder of Genius Juice, Alex Bayer tells his story in this episode and what it was like to be on Shark Tank! You can also watch this episode on YouTube! Just search "Consumer Packaged Podcast" & Subscribe!
We talk Genius Juice, raising capital in CPG, Shark Tank, and how The Digestible Brand can help you.
Want to know - WHAT'S YOUR GENIUS JUICE and how it relates to maxing your potential in life and business? Listen to learn the key secret ingredient to having more energy, being more productive, engaged, profitable and inspired.
Most Americans are sick. Alex Bayer saw it first hand, dealing insurance policies for AFLAC in southern California. Born and raised in Palos Verdes, he has followed an extremely healthy and active lifestyle from an early age. In his 20's, he became ‘too busy' and was always on the go, never having time to cook a meal or prepare food, and smoothies became a way of life for him. When the coconut craze hit, he discovered that coconuts were a great source of nutrients and benefits, and he always wondered why the full coconut meat was never included in coconut drinks. He started cold blending coconut water and coconut meat in his vitamix blender, eventually giving birth to the Genius Juice formula with coconut milk. Alex has persevered through a lot. Now, in over 400 stores, he is ready to take it to the next level: Finding simplicity The shocking things Alex witnessed at AFLAC A lot of times we are “experts” without even knowing it. Why did coconut milk receive very little attention in the U.S. coconut craze? Subtle changes and market impact Sourcing coconuts 101 Why will Genius continue to succeed once others copy it?