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Here's the latest CPG news happening right now on March 19th, 2025 including Poppi Acquisition By Pepsi, Poppi Lawsuit Settlement, Trump Tariff Update, New Brand Mark's Snacks LaunchingPepsiCo just announced it is acquiring prebiotic soda brand Poppi for $1.95 billion, a major accomplishment for a brand founded less than ten years ago. This transaction echoes the year-on-year growth of the functional drink market, especially the better-for-you soda category, with competitor Coca-Cola launching Simply Pop just a few weeks ago and Olipop raising a $50 million Series C, valuing the rival prebiotic soda brand at nearly $2 billion. These industry moves might finally convince skeptics that gut-friendly and other healthier soda alternatives are here to stay, forcing traditional players to evolve and adapt to growing demand for less sugary drinks.As Pepsi was closing the deal on its $1.95 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drink's gut-health claims.The group asked the California federal judge presiding over the case to confirm a proposed $8.9 million settlement, a result it described as “exceptional compared with similar misleading beverage cases” in its motion for preliminary approval filed last Friday.In a statement shared with BevNET this morning, Poppi stated: “The class action suit filed against poppi in May 2024 has been settled. poppi acknowledges no fault, liability, or wrongdoing, and instead, we are focused on bringing consumers the innovation they expect from the brand they love. We're excited to move forward and continue our passion to modernize soda for the next generation.”The total settlement, according to the filing, breaks down to 0.75 cents per single 12 oz. can, $3 per 4-pack, $6 per 8-pack, and $9 per 12-pack or 15-pack. The class includes anyone in the U.S. who purchased Poppi between Jan. 23, 2020, and the settlement notice date.The three complaints lodged against Poppi last year, which were consolidated in September, take aim at one of the brand's core pillars: gut health, as reflected in slogans like “gut health never tasted this good” and “for a healthy gut.”The filings argued that the agave inulin Poppi uses as its primary source of prebiotic fiber was far too low to have any meaningful impact on the gut, and that the presence of sugars harms the balance of good bacteria in the digestive system.President Trump said last week he is doubling tariffs on Canadian steel and aluminum in response to Ontario adding a surcharge on its electricity exports to the U.S., hitting Michigan, Minnesota and New York. The latest increase, which brings levies on the goods to 50%, will go into effect Wednesday morning, the president wrote in a social media post. Trump also vowed to “substantially increase” tariffs on Canadian auto parts on April 2, if dairy and other tariffs are not dropped.Mark Samuel, Previous Founder of IWON Organics, is launching a new brand, suitably called 'Mark's Snacks. On Linkedin, he debuted the news and said "I said I'd never do it again. At the same time, I said I'd never live with regret. So, I'm diving back into CPG, making it even more personal this time around, please follow the journey at MARK'S SNACKS, it should be one heck of a ride!" Go to www.markssnacks.com and sign up for their e-newsletter for more updates on product, packaging, launch date, and more
We are honored and excited to be joined by some of the best and brightest CPG people in the industry. On our 3rd edition of the Master Series, we are being joined by Mark Samuel, CEO of IWON Organics (a fast growing prominent organic snack brand), Adam Brown, CEO of Sircle Media (one of the leading CPG focused social media agencies in the country), Max Baumann (CEO of one of the largest CPG merchandising brands in the country), and Czar Daniolco, Co-Founder of Hi Touch Distribution (now called Hi Touch Libations). BIG Thanks to our on-going sponsors My Way 3PL (https://lnkd.in/gcSXrV2P) and RangeMe (https://lnkd.in/gwXQar3P) This week's episode is sponsored by Social Nature who helps natural brands get discovered on retail shelves through their community of 1.1 million shoppers who are looking for better-for-you options.
This week on The Exit: Mark Samuel shares his extensive background in consumer product-related industries, spanning over two decades. His first successful exit involved a meal management venture for sports' enthusiasts. Mark meticulosly scaled the business over a six-year period, cultivating a small yet reliable team of four. Faced with the pivotal decision of either adding more capital to scale the brand or pursuing an exit, Mark chose the latter, successfully selling the business to an established manufacturer. In this episode, Mark provides insights into the true essence of selling to a manufacturer. He delves into achieving the perfect sale, navigating the process of disconnecting from the business when necessary, and preparing an Ecom business for a successful exit. Mark Samuel is currently the founder and ceo of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks made from plant-proteins like peas, beans and brown rice. Mark was the Founder and CEO of Fitmark since 2012 and eventually sold the company in 2018, and he also founded the “Feel Good Challenge”. Which is a 60 day fitness and nutrition program for men looking to level up, and improve their life through a commitment to health and wellness. LinkedIn: https://www.linkedin.com/in/markalansamuel/ Website: https://iwonorganics.com/ Instagram @IwonOrganics: https://www.instagram.com/iwonorganics/ Flippa's First Access: https://flippa.com/exit For a Free Flippa Business Valuation: flippa.com/freevaluation -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
EPISODE DESCRIPTION Mark Samuel is a man of few words over email, but on the podcast, he tells it all as it is. Mark Samuel is the founder of IWON Organics, a health enthusiast who is known for inspiring his LinkedIn community to show up for their Saturday workouts. Mark recently launched a passion project with the Feel Good Cold Plunge in just 4 months from idea to launch. I was curious about how he handled his supply chain from figuring out demand, identifying the right manufacturing partner, to validating product quality, to shipping it in, and distributing it within the US. SHOW NOTES We kick off the interview with learning a bit more about Mark the serial entrepreneur. The rest of the interview is devoted to Feel Good Cold Plunge, starting with an audacious timeline of 4 months from concept to commerce. Mark outlines in detail the steps he took to research the market, identify partners be it manufacturing, freight forwarders or 3 PLs. Leveraging existing networks and understanding basic commerce are things he hammers home, which should be encouraging for any aspiring entrepreneur - it really boils down to a lot of common sense. Follow Mark Samuel on LinkedIn - https://www.linkedin.com/in/markalansamuel/ and check out Feel Good Cold Plunge here - https://www.linkedin.com/company/feel-good-cold-plunge/ CALL TO ACTION Thank you for listening! Leave us a rating on Apple Podcast or Spotify. Follow me on Linkedin at https://www.linkedin.com/in/chandhrika/ Sharing is caring! Spread the word about this show to your network Email me at chandhrika@source-refresh.com if you would like to be a guest on my show
How Mark organizes his 6 hour work day, and helpful tips to stay laser focusedLinkedIn is a powerful tool for building community, brand awareness and connections, but there is a flip side to it allSpeaking organically on mental health & wellness and how impactful that has been for MarkThoughts on attending trade shows for early stage CPG brandsBONUS: In the last 6 months, what beverage and snack brand has Mark purchased the most of?
Mark is the CEO and Founder of iWon Organics, as well as Feel Good Cold Plunge iwonorganics.com Feelgoodcoldplunge.com The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order! Today's episode is also brought to you by Elite Sweets. Elite Sweets is redefining the way we think about Sweets with their Elite Donuts. The Elite Donut is a better-for-you donut that is packed with 13g protein, gluten-free, keto-friendly, and contains only 1g of sugar. You can now try their new shelf stable donuts + new maple flavor
Mark Samuel is the CEO of IWON Organics, a brand that has disrupted the snack and consumer goods space. Prior to this, he was in the health and wellness space. He is a father, athlete, and founder who has successfully created a brand that focuses on balance. In this episode, Mark Samuel talks about how he came up with the idea for IWON Organics, the brand's focus on balance, and how he went about creating the flavor profile for the snacks. He also discusses the daily responsibilities and obstacles he faces as the CEO of the company, and offers advice to aspiring executives, strategies he is employing to overcome the challenges of the current market, including exploring partnerships and mergers. The idea behind IWON Organics - (00:01:18) The brand's focus on balance - (00:01:52) Creating the flavor profile for the snacks - (00:02:21) Daily responsibilities and obstacles as CEO - (00:02:46) Advice for aspiring executives - (00:03:18) Strategies to overcome current market challenges, including exploring partnerships and mergers - (00:03:57) The importance of finding a market fit and identifying an audience - (00:05:31) The role of a founder's story in building brand legitimacy - (00:07:03) Goals for the future growth of Iwon Organics, including expanding to more households and promoting health and wellness - (00:07:35) Marketing strategies and developing a LinkedIn presence - (00:09:08) Mark Samuel's training style and maintaining fitness - (00:10:33) Competing with unhealthy snacks in the food industry - (00:12:01) The power of marketing and emotional connection with consumers - (00:13:58) Establishing Iwon Organics as a brand on the same shelf as popular products - (00:17:36) The importance of time management and health - (00:19:22) The role of health in performance and personal life - (00:21:02) Feel Good Cold Plunge - a side project - (00:24:04) The benefits of cold plunging and the creation of Feel Good Cold Plunge - (00:24:23) Advice from Mark's future self and the importance of the journey - (00:25:51) Follow Mark:
Mark Samuel, the founder of IWON Organics, joins the show to talk about how he's building his company, living a life of balance, and his mission for building a CPG company. Hire our agency: https://www.cavesocial.comTake our course on growing a service business: https://www.hyclass.co/six-figure-sales-pageJoin our newsletter: https://www.hyclass.co/think-forward
Mark is a dad and a health and fitness enthusiast. And he has 17 years of start-up experience. He is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates.IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market.Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!
Todays guest is Mark Samuel. Mark is a serial entrepreneur. He's a father and also a health and fitness enthusiast with over 17 years of start-up experience. Hes currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market. Thanks to this episode's sponsor: Organifi: Try the new Green Juice Crisp Apple to hydrate, energize, and support cortisol balance. Visit ORGANIFI.COM/DOUG and use code DOUG for 20% off any item. What to Listen For: 0:00 Intro 3:08 Why Mark is lucky to be alive 5:17 How has his accident changed his relationship with exercise? 7:20 Managing the mental demons 12:35 Transform your relationship with failure 15:34 Lessons learned from building a successful health food business 18:43 Why Mark doesn't consume his own products 21:54 How to know if a protein bar/health snack is actually “healthy” 25:17 Raising kids while having a “type A” personality 27:15 Does he only hire people that are as driven as him? 29:18 Passion does NOT equal success 35:23 Consider THESE three things before starting a business 38:37 Dealing with uncertainty in a highly competitive business 41:02 Lessons Mark is teaching his kids 43:25 How did losing his Dad when he was young impact him? 45:50 Mark doesn't believe in THIS common self-help “saying” 47:57 What is Mark currently working on? (personally and professionally) Episode resources: Follow Mark: Linkedin Website Follow me on Social Media: LinkedIn Instagram Twitter
Nutrition is key to living healthy but is a challenge due to the demands of work and life. Unhealthy snacks are what many people rely on to keep themselves energized throughout the day; often leaving them feeling tired, cranky, and hungry for more. What if there was a healthy alternative? In this episode, we speak to Mark Samuel, the Founder of IWON Organics; a company providing people with healthy, organic meals and snacks that make people feel good. Mark has had a life-long obsession with health and fitness and is passionate about helping people make better meal and lifestyle choices. In our conversation, we discuss why a founder should be deep in the business, the motivation behind IWON Organics, and the importance of nutritional balance. We also learn about how Mark got interested in health and fitness, starting with the ‘why' for your brand, and an exciting new concept helping people win together. Tune in and discover the world of healthy and guilt-free snacking with Mark Samuel!Key Points From This Episode:We start with a brief background about IWON Organics.The inspiration behind Mark's passion for health and fitness.Find out why Mark decided on healthy snacks for his product line.Hear about the hard lessons he learned as an entrepreneur. Why being deeply involved with your business is an avenue for growth.Mark explains his new concept of ‘winning together' regarding nutrition.He shares what got him hooked on weight training.Hear how he ended up starting his own CrossFit gym.Whether he competed professionally as a weight trainer.Mark explains how following your passions is not always a good idea.Outline of the previous companies he was involved with centered around fitness.Why Mark chooses a healthy and active lifestyle.Find out if Mark was always passionate about health and nutrition.We discuss the consequences of eating unhealthy food.Reasons why eating unhealthy is a choice. The benefits of collaboration between business and community.Advice Mark has for other founders and leaders in the industry.Discover why Mark thinks health should be a priority for everyone. Links Mentioned in Today's Episode:Mark Samuel on LinkedInMark Samuel on TwitterIWON Organics IWON Organics on FacebookIWON Organics on TwitterIWON Organics on InstagramIWON Organics on LinkedInIWON Organics EmailWinning Together6 Pack FitnessFitmarkModern Species Gage Mitchell on LinkedInEvolve CPGEvolve CPG CommunityEvolve CPG on YouTubeEvolve CPG email
In this week's episode of Honest Retail, we are joined by Mark Samuel of IWON Organics, and we chat about the topics and headlines that are capturing our attention, including: - Peloton X Amazon - The DTC shift - Bang Energy X Dr. Pepper Keurig - Truff X Hidden Valley - Rao's gets into Pizza Cameron McCarthy: https://www.linkedin.com/in/cameronkennethmccarthy/ Taylor Foxman: https://www.linkedin.com/in/taylor-foxman/ Carlton Fowler: https://www.linkedin.com/in/carlton-fowler-63069478/ Mark Samuel: https://www.linkedin.com/in/markalansamuel/
Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMark Samuel - IWON OrganicsRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! If you're an OG consumer of my content, you might recognize this episode's guest. That's because he was also the guest on Pivotal episode number one way back in August 2018. While repeating guests won't be commonplace, I felt like since a lot has changed in the last four years for both of us, I needed to run it back with my longtime friend and CEO/Founder of IWON Organics Mark Samuel. A few years ago, Mark committed to daily “off the cuff” value-oriented LinkedIn posts. A small decision that has now snowballed into a powerful personal brand that pays countless dividends to IWON Organics. Mark also shares how his entrepreneurial journey hasn't always been filled with wins, but a “never quit” optimistic mindset has made him comfortable in the chaos. That carries into us talking shop about the current state of the CPG industry…the changing marketplace, margin pressure, and the impending recession. These are just some of the fascinating areas we chatted about in this episode... Mark Samuel LinkedIn Mark Samuel Pivotal Ep.1 (2018) = https://youtu.be/Fi2QRYOhG1Y FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall
What You Will Learn:How to prioritize youThe importance of putting yourself first How to balance pursuing both your passion and what you are good atHow to life your perfect dayMark Samuel's Bio:Today, my guest is serial entrepreneur, and the Founder and CEO of IWON Organics, Mark Samuel. Mark has 17 years of startup experience, and currently is building a plant based food company that makes bold, flavor infused snacks and cereal made from plant proteins like peas, beans and brown rice and their mission is to help others with their health and nutrition journey. `Important Links:https://www.linkedin.com/in/markalansamuel/https://iwonorganics.com/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
On this week's episode of Next Level Minds I had the opportunity to sit down with the Founder & CEO of IWON Organics. They a plant-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant proteins like peas, beans and brown rice - their mission is to help others with their health and nutrition journey. We discuss his experience of growing his company, information about the CPG space, the importance of health & wellness, and much more Mark's LinkedIn: here
Big Tech Control & Cancel Culture - Mark Samuel Founder & CEO, IWON Organics | Riderflex - Recruiting & Sourcing Mark Samuel is the Founder and CEO at IWON Organics. But most importantly to him, he is a dad. Mark is a health and fitness enthusiast who is most passionate about his kids, working out, and following a balanced nutrition lifestyle. He is an experienced entrepreneur with 17 years of start-up experience. Mark is the host of "Let's Eat" and "2WIN" on YouTube. SUBSCRIBE HERE- https://bit.ly/35v37sZ He released an e-book in hope of helping others with multiple areas of personal health: Small Wins Big Victories. - https://iwonorganics.com/pages/small-wins You can also join his LinkedIn group: “Winning on Fitness.” - https://www.linkedin.com/groups/13950004 IWON Organics is a plant-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market. https://iwonorganics.com/ Watch the Full Interview: https://youtu.be/9i80E-OW6xg On the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEO's, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams. Top Executive Recruiting Firm - https://riderflex.com/ Podcast sponsor: Marketing 360 is the #1 platform for small business and it's everything you need to grow your business. marketing360.com/riderflex #MarkSamuel #IWONOrganics #PlantBasedSnacks #podcast #interview #entrepreneur #ColoradoRecruitingFirm #TopExecutiveRecruitingFirm #staffingagency #employmentagency #headhunter #recruitingfirm #staffing #staffingfirm #Denver #Colorado #National #Riderflex --- Support this podcast: https://anchor.fm/riderflex/support
Mark Samuel is the founder and CEO of IWON Organics, a legume-based food company. On this episode of ITS, Mark shares insights from 20 years of entrepreneurship and his authentic approach to business, and, well, life really. He and Ali talk about the four keys to building a strong business and what it means to create a "platform" brand.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
In this episode, Mike is joined by the CEO and founder of IWON Organics, Mark Samuel. As a health enthusiast and serial entrepreneur, Mark has over 17 years of start-up experience. In 2016, Mark founded IWON Organics (I'm Winning On Nutrition), a legume-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant-based proteins. Throughout this conversation, Mark talks to Mike about understanding your customer, the influence of social marketing, how to present yourself to the people who work for you, and more. Check out Part 2 for a Q & A with Mark! Follow Mark Samuel on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram
In this episode, Mike is joined by the CEO and founder of IWON Organics, Mark Samuel. In 2016, Mark founded IWON Organics (I'm Winning On Nutrition), a legume-based food company that makes bold, flavor-infused snacks, cereal and granola made from plant-based proteins. Throughout this episode, Mark answers questions from other founders regarding the direct to consumer landscape, co-packing, raising brand awareness, validating product before going to market, and more. Follow Mark Samuel on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram
Recalibrate, resonate, and recognize there is room to grow. These three key starting points were a few of many shared with Todd-versations when we sat down with Mark Samuel founder and CEO of IWON Organics. Like his company, Mark is an exciting individual who leans into what works and "gets his clock ticking". Listen as he shares his philosophy on what it takes to win and what we are all busy trying to win. He believes in the innate sense of human kindness and that we as the majority need to use it to "fog out" the detractors. "We have so much work to do about food choices and how it affects us physically and mentally." He's found his sweet spot in life and the mission he was born to lead, helping us find the way in the ethos to win in life. It's all about the balance.
We're excited to welcome Mark Samuel, Founder of IWON Organics to the table. In this episode, Mark explains the power of proper nutrition, how it ties to mental health, and how he continually puts his health first. Kristen and Mark share their personal experiences on learning to be selfish while unlearning the toxic cultural pressures around them. This is a fantastic, fun, and engaging conversation between two extremely open professionals. Shop IWON Organics Follow Mark on LinkedIn
CPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both.In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you're in through product development and marketing.Listen and enjoy this special episode.KEY TAKEAWAYS FROM THIS EPISODEYou want to be where your customers are. Having a great mission and purpose, a true founder story and a great product line are really helpful.You should have intent when you start and have an idea of who your customer is. That being said, sometimes you find out later who your customer really is.Put that extra time into your product development. Anybody can market, sell, and package things in a certain way, but if customers don't come back, it doesn't matter.In today's environment with price increases across the board, it is important to make sure that your business is sustainable.Tiktok is one of the wide-open opportunities right now to market your products.Health comes before everything.Today's Guest:Mark Samuel is the Founder and CEO of IWON Organics.IWON Organics IWON (I'm Winning on Nutrition) is a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice.Connect and learn more about Mark and his company here:Website: https://www.iwonorganics.com LinkedIn: https://www.linkedin.com/in/markalansamuelWe're proud to have this month's sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Special episode where Alexa Martinez from IWON, asks Mark questions. We talk IWON, how it started, extruded snacks, distribution, money, growth and a once stop packaging stop.
How would we describe Mark Samuel, the founder of the award-winning wellness brand IWON Organics? Intensely focused, brutally honest, and above all, ruthlessly authentic. It's this authenticity and his commitment to wellness that has fueled Mark's 17 years as an entrepreneur, launching IWON Organics to promote healthy snacking and successful, long-term eating habits. Along the way, this same authenticity has attracted thousands to Mark's Linkedin, where he shares every lesson, every win, and every ugly truth about being a founder in the world of CPG. In this episode, Mark reveals his secrets to achieving optimal focus, dedication, and authenticity as a CEO, with tactical tips for pushing your brand forward.
We get down and dirty with the living motivation that is Mark Samuel, founder of IWON Organics high-protein, plant-based snacks, granola and cereal. We get under the hood on the tactics that took them from Vitamin Shoppe to a national force. It's a must listen for any mission based brand or food and bev founder.Mark opens up about:- What makes him proudest- How IWON survived as peers disappeared- The need for capital- Growth strategies he's using right now for DTC and discovery- The big move from savory snacks to the cereal aisle - QVC! and far more. Listen and learn!Support the show (http://ecoecho.substack.com)
Genius Juice CEO & Founder, Alex Bayer, welcomes back one of our favorite guests of all time, Mark Samuel of IWON Organics. He was our first guest when we kicked off our inaugural episode of 15 Minutes of Genius, and he is back 33 episodes later. Enjoy another entertaining and thought-provoking episode with this LinkedIn legend! --- Support this podcast: https://anchor.fm/genius-juice/support
In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health, and wellness company that makes bold, flavor-infused snacks made from plant-based proteins. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods, Amazon, and many more. Mark is a foodie and a popular serial entrepreneur in the fitness and nutrition space. His goal is to provide inspirational and insightful value through his personal branding and company. In this episode, Mark talks about his entrepreneurial journey, shares his experience of building and growing a nutrition company, how he grew the IWON brand, and how to really succeed as an entrepreneur. Don't Miss: 1. Mark's inspiration to build a nutrition brand - 01:43 2. How to keep your brand authentic - 12:25 3. Advice to succeeding as an entrepreneur - 25:51 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Topics We Discuss: 1. Mark's inspiring story of how he got to where he is today 2. How Mark started and scaled IWON into what it is today 3. Mark talks about the power and importance of having a balanced nutrition 4. Insights and strategies on how Mark is growing the IWON brand 5. The process of finding the right manufacturers and distributors 6. He describes his thoughts and advice on how to truly succeed as an entrepreneur 7. Mark explains some of the toughest challenges in his career and how he overcame them 8. Mark defines his story in “one-word” Follow Mark Samuel Website: https://iwonorganics.com/ Linkedin: https://www.linkedin.com/in/markalansamuel/ Twitter: https://twitter.com/MarkAlanSamuel Follow Me and Subscribe: https://linktr.ee/mgeorgiou22
Genius Juice Founder & CEO, Alex Bayer, interviews Mark Samuel, Founder & CEO of IWON Organics. --- Support this podcast: https://anchor.fm/genius-juice/support
Welcome to the first episode of 15 Minutes of Genius!! Genius Juice CEO & Founder, Alex Bayer, catches up with CEO & Founder of IWON Organics, Mark Samuel. --- Support this podcast: https://anchor.fm/genius-juice/support
The best tasting, high protein, organic snacks ever made have made their way to Snack Impact! CEO and Founder of IWON Organics, Mark Samuel, shares his inspiration behind their newest product line and why he chose to promote their partnered non-profit on every package.IWON = I'm winning on nutrition. IWON Organics combines balanced nutrition with bold snack flavors in their puffs, sticks, and cereals.With every purchase of IWON products you are helping sustain a passionate mission to give back to Heart Of a Hero. Heart Of a Hero is a non-profit that inspires, motivates, and empowers children who need it most by tapping into the wonderful world of their imagination through visits from some of your friendly neighborhood superheroes.Show Notes:snackimpactpodcast.com/episodesIWON Organics:iwonorganics.com/Heart Of a Hero:heartofahero.org/
In this episode of The Produce Industry Podcast with Patrick Kelly we chat with Diego Martinez, Sales Manager of South Africa for Terra Exports and Mark Samuel, Founder and CEO of IWon Organics. We learn more from Diego Martinez exploring more of Terra Exports diverse culture and product offerings. From South Africa to Europe and the Middle East. David originally from Argentine talks about how great the produce industry is and that it is Winter now exporting Citrus and enjoying the weather. Next we speak with our featured guest Mark Samuel, CEO and Founder of IWon Organics. IWon Organics is a story about you, me and everyone we know feeling good. our friends, our family, our community. it's the quality energy boost you get from real foods. the satisfaction of eating well on-the-run. We've put this positive, feel good vibe into making flavor-infused, organic, protein snacks. the balanced nutritional profile of our on-the-go snacks comes from high quality plant-based proteins like peas, beans, and brown rice. all proven to provide the fuel you need for your active lifestyle. Join us an learn about Mark and his organizations plant based product, operations and growth. FANCY SPONSORS: Terra Exports: https://terraexports.com, Ag Tools, Inc.: https://www.agtechtools.com, Flavor Wave, LLC.: https://flavorwavefresh.com, United Fresh Produce Association: https://www.unitedfresh.org & Noble Citrus: https://noblecitrus.com STANDARD SPONSORS: Indianapolis Fruit Company: https://indyfruit.com and John Greene Logistics Company: https://www.jglc.com
In this episode, Mark Samuel, Founder and CEO of IWON Organics joins the show. Mark launched IWON organics when he realized that most on-the-go meals were unhealthy, unnatural, and didn’t taste that good. So he went on a mission to create exactly what he wanted using the best, non-GMO and organic ingredients. By simply putting one foot in front of the other and achieving small wins daily, he has succeeded in moving to the next level of the business - helping people win on a daily basis.
Your host, Chris Wilmerding, speaks with the CEO of IWON Organics, Mark Samuel, about nutrition, balanced health and wellness, having a "why", and more.
In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.
In this episode of The Physical Product Movement, we're joined by Mark Samuel, the founder and CEO of IWON Organics. Mark reveals how he was able to spot a need in the market and develop a product to fit this market opportunity. He also shares strategies to develop wholesale and retail partnerships, and his approach to rolling up his sleeves and just getting things done.
Season One Episode Eight Guest: Mark Samuel, Founder and CEO at IWON Organics ABOUT MARK: Mark is the proud dad of two, a health and fitness enthusiast, and has 17 years of start-up experience. Mark is most passionate about his kids, working out, following a balanced nutrition lifestyle, growing IWON with an exceptional team, and supporting the youth organization, Heart of a Hero. You can learn more about Mark and reach out to him on LinkedIn here: https://www.linkedin.com/in/markalansamuel/ ABOUT IWON ORGANICS IWON Organics is a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans and brown rice. IWON (I'm Winning on Nutrition) is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, GNC, Safeway, Brookshire's, and online at iwonorganics.com, Amazon and Thrive Market. Learn more about IWON Organics here: https://iwonorganics.com/
Can happiness and healthy eating coexist? Mark Samuel's answer is an emphatic YES. Mark is the founder and CEO of IWON Organics, a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans and brown rice. He asserts that we've strayed from the healthy relationship we're meant to have with food and is using both his company's products and his own personal platform to spread a message of positivity, passion and happiness. Hungry for more plant-based nerdity and industry insights? Subscribe to The Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news/ About IWON Organics IWON stands for "I'm Winning on Nutrition." The company is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, GNC, Safeway, Brookshire's, as well as online at iwonorganics.com, Amazon and Thrive Market. Follow Mark & IWON Mark Samuel on LinkedIn: https://www.linkedin.com/in/markalansamuel/ Let's Eat series on YouTube: https://www.youtube.com/playlist?list=PLjV3xpei2YejpMQ6e-3JxN4rWqn7xPnrO IWON on Instagram: https://www.instagram.com/iwonorganics IWON on Facebook: https://www.facebook.com/iwonorganics IWON on Twitter: https://www.twitter.com/iwonorganics --- Support this podcast: https://anchor.fm/the-modern-health-nerd/support
Balance and positivity are important for health, wealth, and overall success in business, and as human beings. Perhaps no one knows that better than Mark Samuel, founder of IWON organics, a health and wellness platform offering flavor-infused, organic, protein snacks. Ultimately, Mark launched a brand that projects both balance and positivity, propelled by the belief that everyone should have access to non toxic products. By simply putting one foot in front of the other and achieving small wins daily, he's succeeded in moving to the next levels of the business, and he's leaned into his passion.See omnystudio.com/listener for privacy information.
The first of its kind, we are flipping the script and Mark is being interviewed. Adam Brown from Sircle interviews Mark on how IWON started, products then vs now, what was different about running a bag company, what would his kids say about him, and the best elevator pitch for balanced nutrition.
IWON Organics Founder & CEO, Mark Samuel sits down to discuss how he started the healthy snack food brand and explains the meaning behind some of his best Linkedin posts.
Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss:How did you prioritise hiring when startingWhat should CPG brands be looking at from a packaging perspective How important is customer lifetime value and what can you do to foster itHow can influencers play a role in the successful launch of a grocery brandAmazon or website first
In this episode, we have Mark Samuel, the entrepreneur behind iWON Organics, a protein and fiber snack company. IWON stands for I'm Winning On Nutrition, and makes flavorful snacks from plant-based proteins such as peas, beans, and brown rice resulting in a balanced nutritional profile that's higher in protein and fiber than other snacks on shelf. Iwon snacks can be found in close to 5,000 U.S. stores, with 1,000 more overseas. He also shared how iWON Organics started, their mission to provide healthy snacks to consumers, entrepreneurship, his show “Let's Eat” and his true definition of success and happiness.
In today's episode, I had the pleasure of sitting down with the CEO and founder of IWON Organics. Mark has an extensive career in building businesses and his entrepreneurial journey has now brought him to the food space. Hope you enjoy! https://iwonorganics.com/ Robinhood investing: http://join.robinhood.com/shanew1 COVID Stock Market Rebound tracker: https://docs.google.com/spreadsheets/d/1-ayygZVOqsqPuqAWmmIFm7qj2Mymw86OKd7UvQiPx1o/edit#gid=0 --- Support this podcast: https://anchor.fm/simplifinance/support
We talk IWON Organics, CPG sales, regional strategy, and being blessed to have Aaron on the team.
Welcome to the very first episode of Finding Your Niche!! I wanted to start by thanking everyone that's supported me so far as I've been preparing to launch this show and Willow Creek Media and I'm excited to get this show going with a bang. In today's show, I had on one of the highest energy people I know, Mark Samuel, the Founder, and CEO of IWON Organics a plant-based protein snack company out of California. In the episode, we dig into Mark's story and the big things that are happening over at IWON organics and we have a fruitful discussion around the future of plant-based foods. -- Mark's Contact Info: LinkedIn: https://www.linkedin.com/in/markalansamuel/ Twitter: https://twitter.com/MarkAlanSamuel Website: https://iwonorganics.com/