Podcasts about Fairlife

The fearless founder of Animal Recovery Mission takes no prisoners in his quest to expose the darkest corners of animal exploitation. Richard “Kudo” Couto, a former Miami Beach real estate developer turned undercover investigator, joins us to reveal how his organization infiltrates illegal slaughterhouses, exposes factory farm abuses, and challenges corporate giants like Coca-Cola’s Fairlife. From Miami’s underground horse meat trade…

• Bart Merrick and Crystal Vann promoted as experienced realtors • Dan shares story about selling his mom's beach house with Bart and Crystal's help • Jason joins via Zoom to talk about his positive experience selling his childhood home • Jason praises Bart for being informative and helping make educated decisions • Crystal praised for attention to detail and professionalism • Tom and Dan joke about Crystal's superpower and Bart's quiet demeanor • Jason lives in Raleigh and mentions insurance issues as a reason to sell • Jason thanked and invited to visit the studio • Show opens live from Just Call Mo Studio • Seth Petruzzelli introduced as guest, now with a mustache • Tom and Dan joke about diversifying the T&D universe with new characters • Seth jokes about being asked to say bad things and acting out for material • Dan praises Seth's fatherhood and photos of him with his baby • Seth and Dan discuss fleeting nature of parenting moments • Jokes about wives' fluctuating weight and appearances • Hurricane Party in Sanford promoted as punk/ska festival • Merchman back for 18th year, new sunglasses and stickers for sale • Seth says he's doing well and talks recent health changes • Seth started eating beef and goat again due to high B6 levels • Jokes about “goof” being goat + beef • Refuses to eat a Baconator, avoids pork • Dan stalks Seth's social media and notices no boat posts since December • Jokes about otter poop in expensive, unused boat • Boat engine overheated after short use before Memorial Day • Seth limped it back home, scratched himself checking for issues • Chat member Conway J offers help; penis pic jokes ensue • New law prevents boat cops from stopping vessels without cause • Jokes about vomiting, smoke, or nudity triggering probable cause • Legal to be naked on your own boat in Florida • Speculation about nudity rules depending on distance or appearance • Dan praises boat nudity as freeing; jokes about peeing off the back • Karate birthday punches explained; Seth gives light strikes to kids • Student Jackal loves it; Tracy joins in during nephew's birthday • Dan jokes about Maisie getting kicked for posture in dance • Seth trying to sell his house and frustrated by picky buyers • Complains about people lacking vision when viewing customized homes • Therapy floated as a way to handle real estate stress • Seth unsure if he'd prefer a male or female therapist • Seth says symptoms from B6 toxicity improving: twitching, tingling • Recalls getting HIV tests regularly and awkward exchange with staff • Jokes and impressions about assumptions made at testing clinic • Conversation about microcuts, risk, and anal sex in safe sex talk • Upcoming topics teased: Karate Kid reboot and Pigpen's music • Matty Matheson from The Bear mentioned, plus song “Mental Madness” • Dan shares that Andrea lost 20 pounds on Dr. Power's plan • Focus on in-body testing, hormone levels, and real nutrition • Seth's Karate of Orlando site promoted, ages 3 to 65 • Talk about Karate Kid Legends with Ralph Macchio and Jackie Chan • Mortal Kombat's Raiden and Shang Tsung inspired by Big Trouble in Little China • Desire for a 4K copy of Big Trouble; movie available on Prime • Jokes about watching it while smoking weed together • Announcement for Tom and Dan Family Skate-a-Thon on July 12 • New BDM-only barbecue event coming in September • Hittin' Skins collab with new sun shirts and straw hats • Friendly trash talk about Pineapple Man triathlon challenge • EJ claims he can outswim Dan; race in Lake Conway teased • Listener emails cover mocktails, NA drinks, and Fairlife milk • Dan had a pina colada after 4 months dry; Tracy had one too • Listener confesses to eating full container of Publix cookies • Joey Chestnut eats 27 bags of popcorn in new record • Dan shares old gorge stories—pizza and donuts • Vomiting after overeating discussed as weirdly relieving • Long ear and cheek hair discoveries horrify the group • Ayahuasca, psilocybin, and panic attacks from early weed use • Shared dream visuals and AI video sparking collective memories • Dan thought he was a child again during NYE weed brownie freakout • Reflection on how a single experience can trigger lifelong anxiety • Tom and Dan discuss how brains are more similar than people think ### **Social Media:**   [Website](https://tomanddan.com/) | [Twitter](https://twitter.com/tomanddanlive) | [Facebook](https://facebook.com/amediocretime) | [Instagram](https://instagram.com/tomanddanlive) **Where to Find the Show:**   [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-mediocre-time/id334142682) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2FtZWRpb2NyZXRpbWUvcG9kY2FzdC54bWw) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Mediocre-Time-p364156/) **The Tom & Dan Radio Show on Real Radio 104.1:**   [Apple Podcasts](https://podcasts.apple.com/us/podcast/a-corporate-time/id975258990) | [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Fjb3Jwb3JhdGV0aW1lL3BvZGNhc3QueG1s) | [TuneIn](https://tunein.com/podcasts/Comedy/A-Corporate-Time-p1038501/) **Exclusive Content:** [Join BDM](https://tomanddan.com/registration) **Merch:** [Shop Tom & Dan](https://tomanddan.myshopify.com/)

This week on Nacho Fitness Coach, Caleigh and Sara dive into the absurd world of social media nutrition “experts,” where apparently if “protein” isn't listed in the ingredients, it simply doesn't exist. We break down a viral video claiming Fairlife shakes have zero protein (yes, really), and talk about how misinformation is messing with people's heads. We also unpack what ingredient lists actually mean, the difference between nutrition facts and macros, and how unrealistic physique expectations online have gotten. Plus, we go off on some signature tangents, reflect on body image goals that never seem to stop shifting, and try to make peace with the number on the scale. Spoiler alert: it's not about chasing perfection—it's about understanding your body and not taking advice from a guy shouting in the milk aisle.Connect with us on social media!Instagram | TikTok | Threads | Youtube | Facebook | X (Twitter) | WebsiteThis podcast offers health, fitness, and nutritional information and is designed for educational and entertainment purposes only. You should not rely on this information as a substitute for, nor does it replace professional medical advice, diagnosis, or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional. Do not disregard, avoid, or delay obtaining medical or health-related advice from your healthcare professional because of something you may have heard on this podcast. The use of any information provided by Nacho Fitness Coach podcast is solely at your own risk.

DMI's Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI's Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships. They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options. Successful products like Fairlife, which surpassed $1 billion in sales, and DFA's Milk 50, launched with strategic packaging and positioning, are cited as examples. The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category.  Tune in to find out! What is the economic impact of The Dairy Checkoff? Your Dairy Checkoff Podcast The Your Dairy Checkoff Podcast offers firsthand perspectives on examples of local, national and global checkoff collaborations to grow sales and build trust in U.S. dairy. This episode is sponsored by Dairy Management Inc.

“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It's certainly the complete opposite.” – Richard (Kudo) Couto   Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola's Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM's footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola's massive influence and advertising dollars.

Spoiler: it's in your brain.Learn more at HotelEarth360Sources:Sustainable use and management of plastics in agriculturePlastic mulching, and occurrence, incorporation, degradation, and impacts of polyethylene microplastics in agroecosystemsMicroplastic stress in plants: effects on plant growth and their remediationsWhy Government and Industry Must Address “Forever Chemicals” in the Food SupplyEPA Grants Petition on Three PFAS Found in Fluorinated Plastic ContainersPotential Health Impact of Microplastics: A Review of Environmental Distribution, Human Exposure, and Toxic EffectsRecycling Rates by Country 2025Plastic Bans Around the WorldEconomic benefits of phasing out plasticsPlastic-eating bacteria can help waste self-destruct‘We are just getting started': the plastic-eating bacteria that could change the worldCR letter to Fairlife on plastic chemicals in its Core Power High Protein Chocolate Milk Shake product

DMI's Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI's Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships. They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options. Successful products like Fairlife, which surpassed $1 billion in sales, and DFA's Milk 50, launched with strategic packaging and positioning, are cited as examples. The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category.  Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Anne Marie Splitstone, Executive Vice President, Growth Platforms and Partnerships for Dairy Management Inc. Guest: Silvia Robles, Vice President, Growth Platforms and Partnerships for Dairy Management Inc.

Bob talks to Webster Town Supervisor Tim Flaherty about Fairlife coming to town, Bob talks about his pond project, Daniel's Law, Bob takes calls, and talks about the end of the wildcat corrections officer strike.

What happens when you grow up in an athletic household, with a high school coach for a dad and two sisters who played at the collegiate level, too? You don't just play the game—you live it. And if you're Sam Erger, you take that passion and turn it into a career shaping the next generation of athletes.In this fun, real, and inspiring episode of Counsel Brew, we sit down with SMU Women's Volleyball Head Coach Sam Erger to talk about her journey from player to play-caller, the lessons she's learned along the way, and how she juggles leading a Division I team while also raising a family. Since taking the helm at SMU, Sam has transformed the women's volleyball program into a powerhouse. With her relentless drive, deep passion for the sport, and commitment to her players, she has helped elevate the team's performance, culture, and competitive edge and has set new records. Inside the Huddle with Coach Erger:

Here's the latest CPG news happening right now on February 23rd, 2025 including Celsius Acquires Alani Nu / Hiyo Investment/Coca-Cola Takes on Olipop and PoppiCelsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock, boosting its portfolio to build on the growing demand for sports and energy beverages.Alani Nutrition, a female-focused brand that delivers functional beverages and wellness products, was founded in 2018 and will be acquired from its co-founders, Katy Schneider and Haydn Schneider, and its operator, Congo Brands, Celsius said.According to Yahoo Finance: The venture capital arm of Constellation Brands has acquired a minority stake in Hiyo, a nonalcoholic “social tonic” containing a blend of functional ingredients, including adaptogens, nootropics and botanicals.Constellation's senior vice president of new business ventures, John Utter, said in a statement the Hiyo investment aligns with the aims of beverage giant's VC group, which is to capitalize on emerging categories.The Modelo brewer's investment could help the brewer expand its presence in the growing category. Hiyo's health halo could also help it stand out in the crowded ready-to-drink category, as consumers seek out beverages that give them more of a nutritious benefit.Posted on CNBC: Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke's iteration of the trendy drink.Soda consumption has broadly fallen in the U.S. over the last two decades, hurt by health concerns and an increase in alternatives on the market, from cold brew to energy drinks to water. But in the last five years, sodas containing prebiotics have taken off, thanks to industry newcomers Olipop and Poppi.Olipop recently raised $50 million at a valuation of $1.85 billion, the company announced Wednesday. And Poppi made its second straight Super Bowl appearance in this year's game, shelling out up to $8 million to reach the game's record audience.Digestive health soft drinks have grown from a $197 million category in the U.S. in 2020 to one of roughly $440 million in 2024, according to Euromonitor International data. Still, it's a fraction of the overall soda market, which is worth billions of dollars.Simply Pop's first product lineup leans fruity, in a nod to Coke's Simply juice brand. Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.“We went out and really listened to consumers. They love this space, they're really looking for stuff that tastes good, and that's something we know how to deliver on at Simply and at Coke,” said Becca Kerr, CEO of Coke's North American nutrition unit, which includes its Simply and Fairlife brands.Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

If you customize a Ferrari, they won't let you buy another… even if you're Justin Beiber.Coca-Cola's biggest acquisition ever is Fairlife… because milk is having a moment.DOGE is targeting the Consumer Financial Protection Bureau… so we're look at trim-cuts vs buzz-cuts.Plus, we wrote a heartbroken love poem ahead of Valentine's Day… to Peloton.$RACE $KO $PTONWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ben & Jerry's Phish Food

This is our daily Tech and Business Report. Today, KCBS Radio news anchor Steve Scott spoke with Bloomberg's Brett Pulley. Shares of Coca-Cola are up following the company's latest earnings report and it appears the company's big bet on milk is one of the reasons why.

You may know Dr. Marissa Hake from her online following as the @Calfvet, but what you may not know are the big dreams, bold prayers, and brave actions that led to her career of now five years with Fairlife and the recent opening of their direct-to-consumer farm store for Black Label Beef. Get ready to laugh with us, cry with us and be inspired on the Uplevel Dairy Podcast. Connect with Marissa Online https://www.blacklabelfarms2020.com/ https://www.instagram.com/blacklabelfarmmarket/ https://www.instagram.com/calfvet_/ https://www.drhakecalfvet.com/ This Episode is Brought to you by Adisseo This episode is sponsored by Uplevel Dairy Podcast Founding Partner Adisseo, a global leader in nutritional solutions and premier provider of rumen-protected methionine for dairy producers who want to optimize milk production, capture more value from components, and maintain the health of their high-performing herds. Learn more at https://www.adisseo.com/en/ Want to get new episodes in your inbox? Subscribe here: https://www.upleveldairy.com/subscribe

Send us a textIn the first episode of a new season, we make a few mistakes and we talk about even more of them we've seen in gym goers and been guilty of for years. We observe and we don't judge. It's a space space but we also hope you're listening enough to see if you might be making or witnessing many of the same ones. Shout to Fairlife and Reign Energy. This will be the last time I ever put those tow that close together. And as promised, Jimmy's gym playlist from Spotify is linked below. Thanks for starting another year with us. It's only going to get better from here. https://open.spotify.com/playlist/10gCVaYHRWhxJUnxBiTbQd?si=rXGivmMPRiGtaj3y7_G0TQ

Crain's consumer products reporter Ally Marotti talks with host Amy Guth about how the latest experiment at Butterfinger's Franklin Park factory as the brand tries to innovate.Plus: Snack maker Hearthside settles Illinois child labor probe, Coca-Cola and Fairlife nearing move to vintage Fulton Market building, downtown Wheaton apartments sold for $101 million, feds hurry to finalize money for Belvidere auto plant reboot before Trump takes over and Mondelez is exploring a takeover of Hershey.

182 | This week we discover Glyphosate - friend or foe - what is the truth behind this maligned and current hot topic, how McDonalds is putting on their suite and tie and heading to court to sue the” Big Four” meat packers, and dairy goes viral - the Utah trend that has captured a fun, out of the box way to drink one of our favorite diary products. Courtney Swan on Alex Clark's Culture Apothecary Podcast McDonald's sues several meat packing companies, claims they colluded to inflate beef prices ‘Protein Diet Coke' Is Going Viral, So I Bravely Tried It (for Science) SHOP Discover Ag MERCH!! We have two collections - our “Core Collection” with our more traditional logos and our “Club Discover Collection” with our more fun - limited time offer - designs. Shop them all here. Welcome to “Discover Ag” where agriculture meets pop culture. Hosted by a western tastemaker & millennial cattle rancher @‌NatalieKovarik and a sought after dairy sustainability speaker & millennial dairy farmer @‌TaraVanderDussen - Discover is your go to podcast for food news. Every Thursday your hosts dish up their entertaining and informative thoughts to keep you in the know & help you “discover” what's new in the world of food. Connect on a more personal level with your hosts by JOINING “CLUB DISCOVER”. Our once weekly newsletter where Natalie & Tara share all their latest discoveries from what they are watching, eating, cooking, reading, buying, listening tom wearing and more. It's the insider scoop on all the things your hosts are LOVING AND DISCOVERING!!!! THANK YOU TO OUR SPONSORS!!!! COZY EARTH: Luxury bedding, bath, and apparel. Listeners can get up to 40% off using the code “DISCOVER”. PERFORMANCE BEEF: Cattle management software that's easy to use and allows you to simplify feeding, performance and health data recording. TURTLEBOX: The loudest, most durable outdoor speaker on the market Code “DISCOVER” ARMRA COLOSTRUM: Our favorite supplement Code “DISCOVER” MANUKORA HONEY: Honey with Superpowers Code “DISCOVER” TOUPS & CO: 100% natural tallow based skincare & makeup Code “DISCOVER” WILD WEST KIDZ: Children's book subscription dedicated to western lifestyle children's books. Code “DISCOVER” ENCHANTMENT VINEYARDS Family-owned winery & the only ingredient in their wine is grapes. No additives. Code “DISCOVER20” Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

181 | This week we discover how PepsiCo is buying out tortilla-chip maker Siete Foods for $1.2 billion, the 500 Miles of Destruction left by Hurricane Helene and the impact on agriculture, and RIP to the Schwan's guy. PepsiCo to buy tortilla-chip maker Siete Foods for $1.2 billion 500 Miles of Destruction: Hurricane Helene's impact on ag across the southeast RIP Schwan's Guy: Mourning An American Frozen Food Icon SHOP Discover Ag MERCH!! We have two collections - our “Core Collection” with our more traditional logos and our “Club Discover Collection” with our more fun - limited time offer - designs. Shop them all here. Welcome to “Discover Ag” where agriculture meets pop culture. Hosted by a western tastemaker & millennial cattle rancher @‌NatalieKovarik and a sought after dairy sustainability speaker & millennial dairy farmer @‌TaraVanderDussen - Discover is your go to podcast for food news. Every Thursday your hosts dish up their entertaining and informative thoughts to keep you in the know & help you “discover” what's new in the world of food. Connect on a more personal level with your hosts by JOINING “CLUB DISCOVER”. Our once weekly newsletter where Natalie & Tara share all their latest discoveries from what they are watching, eating, cooking, reading, buying, listening tom wearing and more. It's the insider scoop on all the things your hosts are LOVING AND DISCOVERING!!!! THANK YOU TO OUR SPONSORS!!!! COZY EARTH: Luxury bedding, bath, and apparel. Listeners can get up to 40% off using the code “DISCOVER”. PERFORMANCE BEEF: Cattle management software that's easy to use and allows you to simplify feeding, performance and health data recording. TURTLEBOX: The loudest, most durable outdoor speaker on the market Code “DISCOVER” ARMRA COLOSTRUM: Our favorite supplement Code “DISCOVER” MANUKORA HONEY: Honey with Superpowers Code “DISCOVER” TOUPS & CO: 100% natural tallow based skincare & makeup Code “DISCOVER” WILD WEST KIDZ: Children's book subscription dedicated to western lifestyle children's books. Code “DISCOVER” ENCHANTMENT VINEYARDS Family-owned winery & the only ingredient in their wine is grapes. No additives. Code “DISCOVER20” Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Chelsea and Lindsay catch up on Chelsea's recent comedy show and discuss the boring and unoriginal jokes men tell. They also talk about Taylor Swift's shitty personality, the cult that is Fairlife milk, and how Chelsea's broken air conditioner led to her finding out one of the maintenance guys has a swastika tattoo.Connect with Honestlythehonestlypodcast.comIG: @thehonestlyshowTikTok: @thehonestlyshowChelsea's IG: @chelsea_turanoLindsay's IG: @dr.lindsayregehrYouTube:  The Honestly PodcastSend us a text

Update on the Week:   Daniel talks about having beaten Fallout 4 after putting in over 100 hours into this classic Fallout title.  He may watch the TV show now and see how it holds up. Daniel talks about his company outing at the local Zoo and how on this occassion, there were more exhibits open and they were able to really enjoy the activities this time around The TV show El Rey is a new novella about the life of legendary Mexican singer Vicente Fernandez.  Daniel talks about how intriguing it is and how any fan of Mexican Music and the legendary singer will enjoy the show Andy talks about the Presidential Debate and how there is a high chance that Biden will be stepping down from his Presidency.  The Democratic governors are hoping he will step down and allow for someone else to continue. Noel talks about watching Pearl, a prequel to the horror movie X and discusses how its a fresh entry into the horror genre that has been getting stale as of late. Noel also speaks on a new movie In a Violent Nature, that is a slasher flick with lots of homage being paid to the previous popular slashers like Jason Voorhess from Friday the 13th The Resident Evil 9 announcement has Daniel and Noel excited to see when this new entry into the Resident Evil franchise will arrive.  The guys discuss the RE Games and how impactful its been to them. Article of the Week: Forever chemicals found in Chipotle, Annie's, Fairlife and more foods https://www.scrippsnews.com/life/food-and-drink/forever-chemicals-found-in-chipotle-annie-s-fairlife-and-more-foods     Warning: May have Strong Language and Content.   ========== Thank you to everyone who enjoys what we do.  If you like what we do, please spread the word of our show. Email questions or suggestions to ffnquestions@gmail.com ========== Follow us on TWITTER https://twitter.com/FreeFormNetwork Follow us on FACEBOOK https://www.facebook.com/profile.php?id=61557790516078 ========== Free Form Network and all our podcast are available on many platforms including STITCHER, ANDROID, IPHONE, IPAD, IPOD TOUCH and PODBEAN   IPHONE, IPAD & IPOD TOUCH http://itunes.apple.com/us/podcast/free-form-network/id995998853 SPOTIFY https://open.spotify.com/show/0QKRhkXDmQ9cxItaiu49Vy IHEART RADIO https://www.iheart.com/podcast/338-free-form-network-94075820/ TUNE IN RADIO http://tunein.com/radio/Free-Form-Network-p784190/ PLAYER FM https://player.fm/series/3326348 TUMBLR https://freeformnetworkpodcast.tumblr.com/ WORDPRESS https://freeformnetwork.wordpress.com/ YOUTUBE https://www.youtube.com/channel/UCj0LNZRJHyW7sQwM5ZdOCQg DEEZER https://www.deezer.com/us/show/1857582 PODCHASER https://www.podchaser.com/podcasts/free-form-network-97539 PODCAST ADDICT https://podplayer.net/?podId=2920676 PANDORA https://www.pandora.com/podcast/free-form-network/PC:53088 AMAZON MUSIC https://music.amazon.com/podcasts/41213756-a9ad-46bc-8d6c-ea2d30bd2fb9/free-form-network LISTEN NOTES https://www.listennotes.com/podcasts/free-form-network-free-form-network-ElG1hW2tS3v/ GOOGLE PODCAST https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2ZyZWVmb3JtbmV0d29yay9mZWVkLnhtbA PODBEAN DESKTOP http://freeformnetwork.podbean.com/ PODBEAN MOBILE http://freeformnetwork.podbean.com/mobile   ========== Free Form Radio - Episode 224- 07/14/2024 Hosted by Daniel, Andy and Noel ==========   FREE FORM NETWORK

What happens when a fitness coach turned internet personality teams up with a professor and veterinarian to tackle social media's wild world? Meet David and Amanda Ziegler, the dynamic duo known as the Ziegler Monsters. This week on "In Moderation," we unfold their journey from professional careers to social media stardom, Amanda's unexpected rise on TikTok, and their shared love for Fairlife products. Expect humor, insights, and a deep dive into the importance of accurate, educational content in a world rife with misinformation.Craving protein-packed snacks but unsure where to start? We've got you covered! Discover our breakdown of the best protein-rich treats, from the perfect blend of Fairlife milk and Hershey's chocolate to the superior taste and texture of Magic Spoon and Three Wishes cereals. We also discuss how Quest chips and pastries strike a balance between nutrition and indulgence. Whether you're a gym fanatic or just looking to up your protein game, this episode offers invaluable tips on practical supplements, debunking myths, and integrating diverse protein sources into your diet.But that's not all. We explore the intense world of bodybuilding, discussing both the physical and psychological challenges athletes face. Hear personal fitness goals, the quest for balance, and what it's like to pursue professional status in the IFBB. From our gym equipment reviews to the nuanced culture of fitness in Japan, this episode is packed with intriguing discussions and practical advice. We even touch on the importance of trust, adaptability, and the sheer value of taking action, whether in the gym or in life. Don't miss out on this captivating and comprehensive conversation! Support the Show.You can find us on social media here:Rob TiktokRob InstagramLiam TiktokLiam Instagram

Bodybuilding Nerds Episode 740 Vijay Puri & Scott McNally

Consumer Reports Article: https://www.consumerreports.org/health/food-contaminants/the-plastic-chemicals-hiding-in-your-food-a7358224781/ Subscribe to the Five Minute Friday Newsletter **https://farmtravelerseries.substack.com/** And be sure to follow us on social media! **https://www.youtube.com/farmtraveler** **https://www.instagram.com/farm_traveler/** **https://www.facebook.com/TheFarmTraveler** **https://twitter.com/TheFarmTraveler** **https://www.carbontv.com/podcasts/farm-traveler/** Thanks for checking out this newsletter and for supporting all things Farm Traveler. If you are interested in starting a podcast, see my new Podcast Coaching offering! **https://thefarmtraveler.com/trevor-williams-podcast-consulting/** To buy some of the products I've mentioned, like beef from Good Ranchers or Oak Barn Beef, check out this link for all of our affiliate items: **https://beacons.ai/farmtraveler** Farm Traveler is part of the Waypoint Outdoor Collective, the Podcast Network for the Outdoors-man. Check out all of the Waypoint Outdoor Collective Podcasts HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob talks about the GOP hardliners against Ukraine, Lovley Warren, the Fairlife plant breaking ground, Israel and Iran, and the CRC being a possible scapegoat.

In the dairy sector, understanding consumer trends and sustainability is essential. As preferences shift toward eco-friendly and ethically sourced products, adaptation is imperative. In this episode, Dr. Marissa Hake underscores the importance of aligning consumer demands with sustainable dairy practices to ensure the industry's future in a market that values transparency and eco-consciousness. Dr. Hake advocates for clear communication of dairy's nutritional edge over plant-based alternatives and urges careful consumer engagement with new sustainability technologies."Winning consumer trust in animal welfare and sustainability is paramount for the dairy industry's future."Meet the guest: Dr. Marissa Hake, with an extensive background from Michigan State University, holds a B.Sc. in Animal Science/Pre-vet, a M.Sc. in Public Health, and a DVM in Veterinary Medicine. Her career journey transitioned from being a Staff Veterinarian at Strauss Feeds to her current role as Senior Director at Fairlife, LLC. Her educational and professional journey reflects a dedicated commitment to advancing animal health and public health sectors.(00:00) Highlight(00:59) Introduction(02:38) Consumer choice trends and dairy purchasing decisions(04:07) Importance of animal welfare and sustainability in consumer choices(05:25) Dairy industry's focus on sustainability and emissions(08:45) Volume basis vs. nutritional basis in environmental impact(10:31) Ensuring consumer buy-in for new dairy technologiesThe Dairy Podcast Show Episode is trusted and supported by:* AdisseoAre you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

In this episode of the Key Nutrition podcast, hosts delve into the realms of overrated and underrated topics, offering insights on various aspects of life, coaching, fitness, and nutrition. From their perspectives on Pilates and yoga to emerging sports stars like Caitlyn Clark, they dissect prevalent beliefs surrounding sugar-free and fat-free foods, while also weighing in on the efficacy of Fairlife protein shakes. Join the conversation as they challenge conventional wisdom and uncover hidden truths in the world of health and wellness.   Join The Key Collective – https://mykeycollective.com   Work with a Key Nutrition Coach – Click Here Join The Next Level Experience Waitlist –  Click Here   Submit your questions to be featured on our Q&A episodes.   Order from Cured Nutrition and get 10% off your order by using discount code: Brad   Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition   Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder Key Nutrition – @keynutrition

Scared to bulk but want to feel cheeky in your bikini this summer? Liz shares her personal bulking experiences and ways to build muscle in a surplus without getting out of control weight wise. We're also breaking down the scam behind Fairlife's protien shakes vs Core Powers... which one is worth your dollars and which is a waste? And what even is a complete protein? The Chiefs are headed to the superbowl and it is NOT a Taylor Swift bowl so y'all can untwist your panties. Follow the podcast on IG: @confessionsofagymratFollow Liz on IG/YT/TT: @liftswithliz

Feeling the weight of public opinion? Dr. Marissa admits to imposter syndrome yet stands tall. Personal branding means sticking to your values, despite ‘the noise'. In this episode, Dr. Marissa opens up about the challenges she's faced from dealing with criticism to managing a multifaceted career. Her insights into maintaining a work-life balance and how she juggles her roles at Fairlife and her personal brand will leave you inspired to find your own path. Dr. Marissa Hake is a proud Michigan native, deeply rooted in her educational experiences at Michigan State University, where her journey in veterinary medicine and public health blossomed. Her spirit is evident as she spills her enthusiasm for her alma mater, where she completed her undergraduate, graduate, and veterinary degrees. After wrapping up her studies in 2015, she traded in the familiar landscapes of Michigan for new horizons in Northwest Ohio, embracing the rich heritage of her husband's family as multi-generational farmers.  Marissa's veterinary career began with a focus on the foundational stage of animal husbandry, specializing in calf care during her first five years in practice. Her dedication and expertise in this area have contributed to the wellbeing and growth of countless calves, weaving her own legacy into the fabric of agricultural life. Marissa is passionate about communicating with consumers about modern agriculture through her personal social media accounts: @CalfVet_ on Instagram @CalfVet on Facebook https://www.drhakecalfvet.com/ Her full-time job is working for Fairlife (the milk brand!) as the Director of Animal Welfare and Sustainable Farming. Additionally, she has a beef cow herd of British White Cattle.  She spends her days balancing being a farmer's wife, boy mom, Veterinarian, and Beef Producer!  Check out our website at theveterinaryproject.com for more info about the show, our hosts, and all things Veterinary Project, or follow us on Instagram @theveterinaryproject.

What happens when you combine the number one brand in the convenient nutrition category, a sales channel revenue diversification opportunity with 150K U.S. locations, and a beverage portfolio that's recently shown an affinity for strategic partnerships? If you're an avid follower of my quarterly content that analyzes the performance of the functional CPG brand portfolio BellRing Brands (NYSE: BRBR), that introductory word problem might sound vaguely familiar. And that's because at the very end of last month's video, I stated Keurig Dr Pepper (NASDAQ: KDP) needs to consider entering into a strategic sales and distribution partnership with Premier Protein. The protein beverage U.S. market size is estimated to be somewhere just north of $6 billion. Outside of private label penetration, the top five largest protein beverage brands in the U.S. market would be Premier Protein, Coca-Cola owned tag team of Core Power and Fairlife, Ensure (owned by Abbott Labs), Boost (owned by Nestle), and Muscle Milk (owned by PepsiCo). If you look at the entire protein beverages market, multipack SKUs drive the bulk of the sales activity...but I'm not sure that's ideal long-term from a consumer or market outlook perspective. When you hear players like Premier Protein talk about how the protein beverages have less than half the household penetration of protein bars, it's used to signal a huge long-term growth opportunity. While I agree with this…you also must realize a key driver of that is the consumer cost of entry. How can brands like Premier Protein create a lower cost of entry for consumers to trial protein beverages? They need to embrace a DSD distribution strategy. With stating that…I'm also acknowledging that's easier said than done, and it's a two-way street that requires more of the DSD distribution network to embrace the protein beverage category. I've been publicly predicting KDP needs to get more protein beverage exposure since October 2021. It's that 26-month-old YouTube video that's a bit of a cult classic within the beverage CPG space because it correctly predicted the Nutrabolt/C4 Energy deal, the La Colombe deal, and the Athletic Brewing investment. Protein was mentioned as one of the five beverage categories KDP needed to invest in over the next three years, but I didn't predict Premier Protein as the conviction M&A target. In fact, it was the only beverage category I didn't give a prediction because I thought protein input type created too much strategic optionality. But with KDP CEO changes upcoming in 2024, I've adjusted my previous thoughts. KDP typically seeks out sizable deals that are more complex, resulting in portfolio expansion and distribution scale. As an example, when KDP did deals for C4 Energy, La Colombe, and most recently Electrolit to fill category white spaces…those new brands create more scale and expand the KDP portfolio, which makes its capabilities become stronger. So, its drop sizes get bigger, merchandizing gets more impactful, KDP can service each store more frequently, and its commercial relationships tighten. One of the biggest areas of impact from these recent deals has been in the convenience channel. Sounds like just the thing that Premier Protein can benefit from…and they're also the type of brand that can help feed the KDP flywheel, right? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

In this episode we talk about our wins and struggles over the past week, and we answer questions from you, the listeners. Question #1: I'm in the market for a new pair of shoes. What kind of shoe should I buy?Reference foot/shoe podcast, how feet should perform/look, running shoe vs lifestyle shoe vs training shoe, vivo, mark sisson, xero/vibram, how to transition to barefoot, common mistakes for shoes, Question #2: I'm worried about my balance and bone density, my mom just fell and broke her elbow. Also, I recently went to the doctor, and they told me that i have the beginning stages of osteoperosis. How can I train to get my bone density up and prevent falls?Resistance training, unilateral training, diet, plyometrics, spending more time on the floor, goal is not to prevent falls but become more anti-fragile Question #3: Our gym is doing a protein challenge for extra credit this week. What are some protein tips and tricks to get 1g of protein per pound of bodyweight?Quick tips: How to get 1g/lb of bw, breakfast, intermittent fasting, space out and eat at least 30g at each sitting, surprising foods (bone broth, Greek yogurt, edamame, shrimp, tuna, magic spoon, Fairlife whole milk,)Quote:“Setting a good example is a far better way to spread ideals than through force of arms.” - Ron PaulRecommendation: Brain.fm, focus/stress/sleep/meditation Discount code: coachdamienSD Links:IG:@coachdamien_sd@damienrayevans@livinthedream_podcast YouTube:https://www.youtube.com/channel/UCS6VuPgtVsdBpDj5oN3YQTgFB:https://www.facebook.com/coachdamienSD/

0:27 Mike is a mean YT fitness celebrity 3:42 Nick discovers Fairlife milk 6:04 Being popular in school 11:07 What is pain exactly 15:40 What is injury 21:29 Pain and injury relationship 26:22 Pain without injury 31:39 How to tell good or bad pain 41:00 Pain during work sets 46:10 What to do if you are possibly injured 59:16 Lifting lighter 1:01:15 Changing exercises 1:04:15 ROM modulation

Gill hangs out with Daniel Cabral, comedian and co-host of the Sleepover podcast. Check out our new sponsor!! https://www.firmemezcal.com/Watch this podcast on Youtube at Mindbuzz Media  https://www.youtube.com/channel/UCIYj7eDCsV3YPzxv7VRKZKgListen to this podcast on Apple Podcasts https://podcasts.apple.com/us/podcast...Listen to this podcast on Spotify https://open.spotify.com/show/4r35EH2...Follow The Mindbuzz on Instagramhttps://www.instagram.com/themindbuzzSpecial shout-out to @amb66 for keeping the lights on and cameras rolling

Cronobacter sakazakii, the bacteria linked to recent baby formula shortages and the Abbott infant formula recall, could soon join the federal disease watchlist. In this episode of the Xtalks Food Podcast, Sydney talks about Cronobacter sakazakii, a bacteria that can cause severe infections, particularly in infants, and is associated with high mortality rates. It is commonly found in the environment, including in water, soil and dry foods such as powdered infant formula. In an outbreak that the CDC investigated last year, four babies were sickened, including two who died. In June, the Council of State and Territorial Epidemiologists (CSTE) will vote to decide if it will officially recommend adding Cronobacter infections to the list of nationally notifiable diseases to the US Centers for Disease Control and Prevention (CDC). Currently, only Minnesota and Michigan require doctors to report Cronobacter cases, which can be diagnosed as sepsis or meningitis, conditions that can result from infection. Also in this episode, Sydney talks about Coca-Cola owned Fairlife milk, which will receive a significant boost of $650 million as the company prepares to construct a new production facility in Webster, upstate New York. The Fairlife milk brand was founded in 2012 by husband and wife duo Mike and Sue McCloskey to offer a new type of milk that could provide families with better nutrition from the wholesome goodness of real milk. Fairlife milk boasts 50 percent higher levels of protein and calcium while containing 50 percent less sugar compared to traditional milk, while also being lactose-free. Despite an undercover video showing workers at one of Fairlife's milk suppliers abusing calves and subsequent lawsuits, Fairlife milk has been dominating the milk category, earning over $1 billion in annual retail sales in 2022. The team asserts that animal abuse is not exclusive to Fairlife and wonders whether consumers seek value-added milk.Read the full article here:Cronobacter Sakazakii: The Bacteria Behind the Baby Formula ShortageFairlife Milk Gets $650 Million Bet from Coca-ColaFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social Media Twitter: @XtalksFood Instagram: @Xtalks Facebook: https://www.facebook.com/Xtalks.Webinars/ LinkedIn: https://www.linkedin.com/company/xtalks-webconferences YouTube: https://www.youtube.com/c/XtalksWebinars/featured

Host and American Family Farmer, Doug Stephan www.eastleighfarm.com begins with news about plans for Fairlife (which is owned by Nestles) to build a huge production facility in NY, how this new facility will affect Dairy Farmers, the state of Michigan is seeing its largest reduction of farms in 10 years. Next, we meet Jessica Sanford, Adams Berry Farm of Lincoln, VT. http://www.adamsberryfarm.com/ The farm is an organic family-owned farm with pick-your-own offerings: Strawberries - Early June to late June, Raspberries - Late June to late July, Blueberries - Late July to late August, and Raspberries - Late August to frost. Their goal is to create community through food and berries. They believe that how we choose to consume has an impact on the environment and our future. Finally, Farmer Doug opines about his love for going to Farm Auctions.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3010081/advertisement

FoodBev Media's Gwen Jones rounds up this week's food and beverage news, including: Bubs Australia ousts founder and chief executive officer Kristy Carr; Coca-Cola to build $650m facility for ultrafiltered milk brand Fairlife; Pernod Ricard invests in circular economy start-up ecoSpirits; and more.

Bob talked about the PGA, hotels, dying hair, and Fairlife. Bob talked to the executive director of New Yorkers for Constitutional Freedoms, Jason McGuire, about the budget.

Bob talked about college, food instability, Fairlife farms, the Rochester City School district budget, Bud Light sales, Tucker Carlson, CPS, and a guaranteed monthly minimum income.

Bob talked about Adam Urbanski, the PGA, safety, the Lilac Festival, and Fairlife. Rylie Jayne and Bob talked about entertainment, and beard care.

Bob talked to Brett Sobieraski about how his marathon of marathons is going. Bob talked about Fairlife, dairy farms, and George Santos.

Mama,Sticking to healthy habits is so much easier when you're at home and in your routine. The holidays tend to throw a wrench in our health goals because they take us out of our routines and introduce situations where we don't have complete control over what we eat. However, that doesn't mean you need to throw in the towel and overeat for three months! You can stick to your health goals, even when you're traveling this holiday season with these 4 easy tips!‌Traveling during the holidays adds an extra layer of stress and routine-busting for mamas on a health and weight loss mission. But with just a few small adjustments to your normal travel plans, you can manage to stay on track with your health goals this holiday season.Buy groceries when you reach your destinationThis is one of my favorite and easiest tips for healthy eating when you're traveling! A lot of classic travel and holiday foods aren't the healthiest, so I always encourage my clients to grab a few of their staple items once they reach their destination!‌Protein is often the hardest macronutrient to come by when you're traveling, so I always encourage people to load up on that at the grocery store! I like to make sure that I have ingredients for a healthy, protein-packed breakfast. I'll talk more about it next, but make sure you include whatever you need for that on your grocery list!‌It's also a great idea to have some macro-friendly treats handy, especially because everyone else will be enjoying holiday treats!‌Here are a few ideas of what you can grab at a typical grocery store to help you stick to your goals.Fairlife or Premier Protein ShakesQuest protein chipsYasso ice cream bars or Halo ice creamProtein barsGreek yogurtEggs/egg whitesBeef jerkyChocolate rice cakes + marshmallow spread + sprinkles‌Some people get a little worried about offending their hosts by bringing groceries, but I promise that with the cost of groceries right now, your host will appreciate you chipping in! Plus, you can always offer to cook a meal with what you buy that way you have a meal that fits in your nutritional boundaries and they can get a break from host duties for a night!Eat a normal (protein-packed) breakfastBreakfast truly is the most important meal of the day! It sets you ups for success if you eat a protein-packed breakfast.‌The kind of food you start your day with plays a huge role in your cravings throughout the day. If you start the day with donuts and coffee, not only will you be hungry again in an hour, but you'll crave sugary foods the rest of the day.‌However, when you start the day with protein and whole grains, you're going to stay fuller longer and you'll have fewer sugar cravings because you didn't spike your glucose first thing in the morning.‌Here are a few protein-packed breakfast ideas for your holiday vacation:Protein pancakes/waffles (add a scoop of protein powder to any pancake mix or grab Kodiak Cakes frozen waffles from the grocery store)Oatmeal made with a protein shakeEggs (egg whites are another great option)Breakfast sandwiches/burritosGreek yogurt and fruitPay attention to full and hunger cuesI wish that everyone was more in tune with their full and hunger cues! It's something that almost every person has trained themselves to ignore and it's why we all struggle with healthy living!‌Our full and hunger cues are our body's way of telling us when and how much to eat. I know you're not going to be able to instantly re-learn how to listen to your body before you travel, but I want you to be aware of it so that you don't have to rely on gimmicky dieting tricks!‌I teach my clients to start recognizing what hungry vs. hangry, satisfied vs. stuffed feels like, and most importantly, what content feels like! When you're eating, especially on food-based holidays like Thanksgiving, learning what each of those feels like will help you enjoy your food without overeating.‌Overeating and eating when you're bored lead to the most weight gain during the holidays. Instead of letting your feeling or tastebuds run the show, listen for your body to tell you when to stop and start eating!Keep your mind in checkLast, but most importantly, you need to make sure you're not letting your mind get out of control on your holiday vacation. Mindset is the piece of the health puzzle that is often ignored. But it's the most important!‌Just because you're focusing on your health doesn't mean you can't enjoy life, enjoy food and enjoy the holidays! The problem most people fall into with holiday travel is that they restrict food either before or during a trip and then binge big time when they can't manage to restrict anymore.‌Instead of living with an all-or-nothing, restriction mindset, enjoy something fun every day! Have a piece of your favorite pie, or eat some cookie dough while you're baking Christmas cookies with your kids.‌Don't let a diet mentality hold you back from enjoying the holiday season because mama, that's not what healthy living looks like! Healthy living is about finding a balance between fun foods and nourishing foods!‌When you break free of the diet mentality, you'll live a healthier life when you're traveling or at home and it won't feel so hard to make good choices!‌If you need a little extra guidance to make it through the holidays without putting on extra weight, let's chat and we'll work together to find balance in your holiday celebrations.Schedule a Free Discovery Session here: http://bit.ly/DiscoverySessionKmoreHave a question? Email me here: Krista@KmoreMacro.comFollow me on IG: @kmoremacroJoin my Busy Mom Simple Nutrition FREE Fb group:https://www.facebook.com/groups/BusyMomSimpleNutritionLove Free Resources Go Here: https://theunraveledmama.com/resources

Maddie Hamill started out her career as a research scientist in the Department of Agriculture in Northern Ireland. Her plan was to work for a few years before getting married, having kids and living in a wee house near her mum on the Cave Hill Road. What ended up happening was a rollercoaster journey that included moving to Wales to work for a Tobacco company, becoming the Vice President of Global Strategy at Coca-Cola and leading growth at Fortune 500 companies like Apple and Nestle — as well as high-potential companies like Dollar Shave Club, Fairlife Milk and most recently, EggLife Wraps. Recently, her career has come full circle as she is using her science background to advise companies in the medical marijuana space. In today's episode, we caught up with Maddie to talk about: Growing up on the Cave Hill Road Moving to Wales to work for a Tobacco company Rising through the ranks at Coca-Cola Launching Kylie Minogue's music career Starting her own business Scaling companies like Fairlife, Dollar Shave Club and Egglife Getting into the medical marijuana industry The highs and lows of her incredible career And why she loves supporting the Irish Rugby team Check it out! // https://bestofbelfast.org/stories/maddie-hamill-growth-strategist /./

There can be some distrust between consumers and large agricultural companies. Can we build consumer trust by identifying the aspects that allow them to trust us? Dr. Hake works as the Director of Animal Welfare and Sustainable Farming at Fairlife. She explores how to connect with consumers, bridging the gap between producer and consumer. Is there anything you think we can do to let them feel more confident about us? Share your thoughts with us!*Watch the full episode: https://www.swinecampus.com/blog-------------The Swine it Podcast Show is trusted and supported by innovative companies like:- Zinpro (https://zinpro.com/)- Gestal (http://jygatech.com/)- AB Vista (https://www.abvista.com/)- Adisseo (http://www.adisseo.com/)- Genesus (https://www.genesus.com/)- Evonik (https://animal-nutrition.evonik.com/en/species/swine/)- Cloudfarms (https://www.cloudfarms.com/)Give us a Rating & Review - http://getpodcast.reviews/id/1460280128

What are the aspects that make consumers trust us, and how can we enhance it? Dr. Hake works as the Director of Animal Welfare and Sustainable Farming at Fairlife. In this episode, she digs deeper into those questions. What do you think is important to build that trust with consumers? Share your thoughts with us!*Watch the full episode: https://www.swinecampus.com/blog-------------The Swine it Podcast Show is trusted and supported by innovative companies like:- Zinpro (https://zinpro.com/)- Gestal (http://jygatech.com/)- AB Vista (https://www.abvista.com/)- Adisseo (http://www.adisseo.com/)- Genesus (https://www.genesus.com/)- Evonik (https://animal-nutrition.evonik.com/en/species/swine/)- Cloudfarms (https://www.cloudfarms.com/)Give us a Rating & Review - http://getpodcast.reviews/id/1460280128

Happy Friday Friend!!!! Thank you for listening. If you wouldn't mind rating and reviewing this podcast, I would be so appreciative. Products and people mentioned on this episode. If you're in the DFW area and want or need someone who knows what the hell they're doing with extentions, DM Brittney. Follow her at @HairByBrittneyMarie If you're in the DFW area and need someone who knows what the hell they're doing when it comes to color, DM my girl Dominique I've been using the T3 Hair Dryer and I really like it (shockenly.) Fairlife protein shakes that we love!!!! Amazon sweater I wore on today's IG live (I wear a small and it's oversized.) This is the notebook I use for my food journal This eyeliner is a Marc Jacobs dupe and a frillion times cheaper These are my favorite sneaks for working out. Adidas shoes run a whole size bigger on me, so I always size down. *** NOW YOU CAN FOLLOW ME on LTK The 3 songs we've had on rotation since our CT vacations. Marshmallow/Khalid "Numb" Miranda Lambert "Acting Up" One Republic "I Ain't Worried" HOTLINE #972-890-9467 THE LIGHT BLONDE! I'm so excited to be a brand ambassador for Ali, at TLB. Please give her account a follow and check out her merch. Her "Little Miss" collection dropped today and it's all SO SO good! I ordered Ainslee and I the "Little Miss Loves Jesus" tees. There's sweatshirts too, fyi! Hurry before they sell out. Built Bar brought back one of their most beloved flavors, peanut butter! Click here to use my discount code and buy yoself a box!! Nutrafol: Get $15 off your first months subscription plus free shipping. Code: LISA GroveCo for a gift worth up to $50 when you use the promo "Lisa" at checkout. Always fast and free shipping too! LISAPAIGEMADEMEDOIT.COM for everything else!

No matter what part of the swine industry you are a part of, you are ultimately working towards the same goal as everyone else - to produce affordable pork that the consumers want to buy. But what exactly do the consumers want to buy? In this episode with Dr. Marissa Hake, we work towards answering that question and learning how to build trust with the consumers so we can all work together to produce a product everyone wants. "Zoom out a little bit and think about what you need on your farm in the coming years and what consumers are thinking about, and then figure out the best path for your business." - Dr. Marissa Hake

The Squares milk this episode for all it's worth! Mike McCloskey, founder of the billion-dollar Fairlife brand, shares the incredible story about how he created a high value, premium product in a commodity category. And at the end of the show?? Learn about Al Capone's interest in dairy. It's an offer you can't refuse! See acast.com/privacy for privacy and opt-out information.

Dateline: July 1, 2022. Rossifari Zoo News is back with a round up of the latest news in the world of zoos, aquariums, conservation, and animal weirdness!  In Zoo News, we talk about another zoo defending its Pride month celebration (yup...again), a few deaths and a bunch of births, some cool sports and zoo stories, and so much more! In Conservation News, we discuss some conservation-themed legislation, a cool story from Papua New Guinea, the Penguin Pedal, and more!And in Other News, we talk about a mammoth mummy, fireworks, a followup on our Fairlife story from last week, and adorable stories about a dog and a goat!ROSSIFARI LINKS: www.rossifari.com patreon.com/rossifari @rossifari on socials @rossifaripod on TikTokVeterans In Politics by CampaignForceVeterans In Politics is a set of interviews with politicians who've served in the militaryListen on: Apple Podcasts Spotify The Dungeons, Dragons, & Psychology PodcastAn TTRPG podcast that looks at different aspects of RPGs, and the psychology behind them.Listen on: Apple Podcasts Spotify The BBQ NoteLet's have a conversation about everything, this is a podcast for education and opinionListen on: Apple Podcasts Spotify

It’s time to catch up with farmers across Canada on RealAg Radio! This week, we even go international. On today’s Farmer Rapid Fire edition of the show, brought to you by MNP, you’ll hear: Mark Torrey, of Woodville, Ont.; Kristjan Hebert, of Fairlife, Sask.; Franck Groeneweg, of Three Forks, Montana; Richard Carr, of Marchand, Man.... Read More

It’s time to catch up with farmers across Canada on RealAg Radio! This week, we even go international. On today’s Farmer Rapid Fire edition of the show, brought to you by MNP, you’ll hear: Mark Torrey, of Woodville, Ont.; Kristjan Hebert, of Fairlife, Sask.; Franck Groeneweg, of Three Forks, Montana; Richard Carr, of Marchand, Man.... Read More

Dateline: June 24, 2022. Rossifari Zoo News is back with a round up of the latest news in the world of zoos, aquariums, conservation, and animal weirdness!  In Zoo News, we talk about another zoo defending its Pride month celebration, turtles at the Oregon and Toronto Zoos, a cool and less cool story from the National Zoo, and so much more! In Conservation News, we discuss talk about newly discovered populations of orcas and polar bears, share a sad tale about penguins, discuss turtles, and more!And in Other News, we talk about the current controversy involving Fairlife milk products and also learn what male mice are afraid of. Spoiler alert: it's not just commitment. ROSSIFARI LINKS: www.rossifari.com patreon.com/rossifari @rossifari on socials @rossifaripod on TikTokBehind the Stigma Discussions on psychology, neuroscience & mental health with leading researchersListen on: Apple Podcasts Spotify Veterans In Politics by CampaignForceVeterans In Politics is a set of interviews with politicians who've served in the militaryListen on: Apple Podcasts Spotify

In honor of Women's History Month and National Ag Day, we're talking to three leaders in agriculture who will share their experiences and discuss progress and opportunities to support and elevate women in agriculture, the veterinary profession and throughout the industry. The number of women leading careers in this space continues to grow as shown by these statistics: 36% of US farmers are women and 56% of all farms have at least one female decision-maker according to the https://www.ers.usda.gov/amber-waves/2021/june/women-identified-as-operators-on-51-percent-of-us-farms-in-2019/ (2019 Census of Agriculture) https://www.avma.org/resources-tools/reports-statistics/market-research-statistics-us-veterinarians (According to the AVMA 2020 statistics), 64% of US veterinarians are women and 90% of certified veterinary technicians are women as reported by the https://todaysveterinarypractice.com/the-history-of-women-in-veterinary-medicine-in-the-u-s/ (American Association of Veterinary Medical Colleges (AAVMC) in 2017). Additionally, according to a https://www.wiareport.com/2017/05/u-s-veterinary-schools-women-80-percent-students-36-percent-tenured-tenure-track-faculty/ (2017 report by the AAVMC), 80% of veterinary students were women – a statistic that 50 years earlier was reversed But the numbers alone don't tell the whole story. Women are actively shaping and changing the agricultural and animal health industries, leading not only on the farm, but paving the way for the future of professional and industry organizations and agricultural businesses. "There's room for all of us. The faster we realize that one person's success does not take away from our own and if we bring others with us, we can make a better impact." - Marissa Hake “Having women involved has been a huge asset to the cattle industry. Confidence is just part of it – don't be scared to be the only woman in the room.” - Trista Brown “Confidence in your abilities is part of it, and you've got to believe in yourself – then have the courage to make the leap.” - Terri Moore Merck Animal Health is committed to the well-being of our communities, our employees, and our customers. In this episode, Jane Dukes, Senior Manager with the https://www.merck-animal-health-usa.com/about-us/veterinary-and-consumer-affairs (Merck Animal Health Veterinary Consumer Affairs Team), speaks with https://cattle-empire.net/about (Trista Brown-Priest, Chief Strategy Officer, Cattle Empire )3rd generation on the feeder operation; https://www.fb.org/newsroom/terri-moore-joins-american-farm-bureau-federation-as-vp-communications (Terri Moore, VP Communications for the American Farm Bureau Federation) and formerly deputy director of communications at the White House, and director of communications at the US Department of Agriculture (USDA); and https://www.drhakecalfvet.com (Dr. Marissa Hake, the “Calf Vet”) and https://fairlife.com/what-we-believe/care-for-animals/ (Director of Animal Welfare and Sustainable Farming for Fairlife). This Week's Podcast: Meet https://cattle-empire.net/about (Trista Brown-Priest, Chief Strategy Officer, Cattle Empire )3rd generation on the feeder operation; https://www.fb.org/newsroom/terri-moore-joins-american-farm-bureau-federation-as-vp-communications (Terri Moore, VP Communications for the American Farm Bureau Federation) and formerly deputy director of communications at the White House, and director of communications at the US Department of Agriculture (USDA); and https://www.drhakecalfvet.com (Dr. Marissa Hake, the “Calf Vet”) and https://fairlife.com/what-we-believe/care-for-animals/ (Director of Animal Welfare and Sustainable Farming for Fairlife) Explore the roll and ever increasing influence women are demonstrating in agriculture and veterinary medicine

This week, we discuss the recent videos and accusations of animal abuse by Fairlife. Tune in to hear about Garrett's favorite cheese, Jillian's opinion on online vegans, and the resurgence of fairies on TikTok.

EPISODE 105 | Lauren Twigge is a Dallas based registered and licensed Dietitian with a Master's degree in Clinical Nutrition and a bachelor's degree in Animal Science. She works in corporate wellness and counsels private clients by day and runs her growing Instagram account by night. Lauren was born and raised in a family of farmers located in central California and is an outspoken supporter of the agricultural industry. Growing up on a dairy and being raised around farming her whole life has given Lauren a unique perspective on food and her passion is to work at the crux of agriculture and human nutrition to fight misinformation and give consumers back their food confidence. Lauren is on Instagram @nutrition.at.its.roots, where she educates her followers about a variety of health topics including the truth about the agricultural industry, education on where our food comes from, and the role that various agricultural products (like milk!) can play in a healthy diet!! In the episode, Lauren shares why dairy is a legit superfood; which types of cheese, yogurt, and milk are best to buy; common misconceptions about dairy that really drive her nuts...and more! Enjoy!! EPISODE WEBPAGE: thehealthinvestment.com/105 P.S. – If you're liking The Health Investment Podcast, be sure to hit “subscribe/follow” so that you never miss an episode

Bon samedi à tous!   [00:00] Intro [02:42] Chanson du jour [04:05] Oups le CH! [06:00] Le lait Fairlife [08:50] Bezos prend sa retraite, ben pas tout à fait [11:30] Quel pays est le champion de l'hydro-électricité? [13:50] Made in France, panier bleu = même combat [18:00] Bataille Instagram contre Tik Tok [19:25] Justin redevient Justin [20:09] Le porc du Danemark dans les CHSLD [23:55] Le tourisme passe par le local en premier lieu [25:50] Connaissez-vous le CLEWI? [29:10] Le plus grand transfert d'argent de l'histoire est commencé [30:35] Conclusion

Dr. Marissa Hake is the Director of Animal Welfare and Sustainable Farming and FariLife and is a former calf veterinarian. Today on the show, Marissa and I talk about veal, life as a veterinarian, as well as her new work with Fairlife. https://www.instagram.com/calfvet_/ https://thefarmtraveler.com/ Subscribe to the Newsletter. Receive a free guide on how YOU can help farmers! Farm Traveler is part of the Waypoint Outdoor Collective, the Podcast Network for the Outdoors-man. Check out all of the Waypoint Outdoor Collective Podcasts HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 006.... Today we get into the early years of Coach Nate!! Find out how and why he started CrossFit, the inner-workings of the growth of CrossFit in Jacksonville, why he chooses Fairlife and a special tattoo he only shows to special people!! All that and more on this episode of Inside the Coach's Brain.

*This episode is brought to you by MuteSix, Rockerbox, and Repeat** A kids lemonade brand with great flavor and is healthier at the same time. In the first part of this Feature, we have Melanie Kahn, founder, and CEO of Poppilu, a brand that makes healthy beverages for kids. Melanie worked with a big company like Coca-Cola, as well as the challenging startup environment with Fairlife. Today she speaks about her motivation and the experience building Poppilu. In part 1, she talks about: Who supported and believed in her potential; Overview of her brand; Her early career and experience; Things she learned from entrepreneurship; Why she started the business; How her pregnancy led to the brand idea; What makes Poppilu better than other beverage brands in the same space; How taste is most important; What hardships or challenges she faced; and so much more. Join Ramon Vela and Melanie Kahn as they break down the inside story on The Story of a Brand. For more on Poppilu, visit: https://www.poppilu.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

Animal Recovery Mission's (ARM) investigation at Natural Prairie Dairy stands as the first-ever cruelty investigation into an organic dairy farm in the United States, and the third installment of the largest dairy investigation of all time into Fairlife and Select Milk Producers, Inc. The first two investigations released by ARM were Operation Fair Oaks Farms and Operation Fairlife.Natural Prairie Dairy is located in Channing, TX, and houses over 25,000 cows between its four locations. Over four months, an ARM investigator documented cows stabbed with screwdrivers, kicked and dragged when unable to stand due to illness and fatigue. Cows were repeatedly and violently inseminated and mother cows were witnessed being chased while giving birth, and the babies immediately ripped away from their mothers.Hear the whole story read by Devatha Nair. Read the article here: https://sentientmedia.org/cruelty-investigation-organic-dairy-farm/Hit subscribe and find us here: Newsletter: https://sentientmedia.org/newsletter​ Facebook: https://facebook.com/sentientmediaorg​ Twitter: https://twitter.com/sentient_media​ Instagram: https://instagram.com/sentient_media​ LinkedIn: https://www.linkedin.com/company/sent...​

This episode features a wide-ranging conversation with a veterinarian about how farmers care for their animals, the challenges of being a vet, and the story of Fairlife Milk.  Dr. Marissa Hake is a veterinarian who specializes in communicating about how our food is raised. Marissa’s background has been in calf health and welfare but recently has transitioned into a new position as the Director of Animal Welfare and Sustainable Farming for Fairlife. Key points: What should consumers know about farmers caring for animals? Dr. Hake sees farmers working hard every day and putting animal needs above all else. Consumers tend to personify animals and compare them to children and pets. Farm animals are different. Farmers care deeply for the well-being of their animals, but sometimes that care looks bad from the outside. Dehorning calves, for example, protects other cows from injury. What do people misunderstand about veal? Baby animals is an emotional topic.  People love cute baby animals. Veal is not a baby cow.  They are harvested when they weigh 500 to 600 pounds Chicken and pork are harvested at younger ages. Housing conditions have changed. It is illegal to tether a calf.  Farmers want happy, healthy cows. Cows are social. How was Fairlife milk developed? A farmer/veterinarian experimented with filtering milk on his farm to see if it would filter out lactose The result was a lactose-free high-protein milk that appealed to athletes Now there are lots of Fairlife products available in the store Why are people scared of GMOs but not of filtered milk? People have a point of reference for filtering something There is too much heavy-lifting to comprehend the details of bio-engineering What issues challenge the mental health of veterinarians? In ag and for Vets, what people say matters and affects mental health.  Most people don’t understand what they do. Vets have a high education debt load compared to human doctors - and make less money They deal with end-of-life decisions every day for their patients They get push-back from people who think their services should be free In rural communities, mental health resources are not accessible. Three tips to overcome food bullying: Make educated decisions Ask the source Do what is best for your family Links: Marissa Hake Website Facebook Instagram Food Bullying Podcast’s Facebook Page Food Bullying: How to Avoid Buying BS by Michele Payn Embrace your Heart with Eliz Greene

This one’s an epic tale of backstabbing, scheming, and surprise attacks as Fairlife and Brownes team up against Daniel and Brian in a contest of man vs. milk. Who will be remembered in the histories? Listen up to find out. It’s Fairlife Core Power Strawberry Banana vs. Brownes Choc Chill --- Send in a voice message: https://anchor.fm/milkinitpod/message

Neal and Daena cover a few topics today. A new report about the asymptomatic spread of Covid is giving people false hope, as well as a revelation about how flu deaths are calculated. They do a bit of Q&A, but the main focus is on one of Neal's trusted brands, Vital Proteins being bought by Nestle. Neal takes us through the usual progression of new companies, from their vigorous outreach in the beginning, to the shifting of priorities as they expand, and then the telltale sign that they are about to sell out. We're looking at you, Burt's Bees!  Neal's blog on the subject https://www.woodstockvitamins.com/blogs/learn/vital-proteins-aquired-by-nestle  Calculating flu deaths https://blogs.scientificamerican.com/observations/comparing-covid-19-deaths-to-flu-deaths-is-like-comparing-apples-to-oranges/  An expose on Fairlife https://www.entrepreneur.com/article/335249 Please check out https://www.woodstockvitamins.com/ and https://drnealsmoller.com/  Twitter @BigmouthRPH, Instagram @drnealsmoller  Facebook https://www.facebook.com/WoodstockVitamins/  Email questions to podcast@woodstockvitamins.com  Blog https://www.woodstockvitamins.com/blogs/learn

In this episode we hear from one of the leaders at Dairy Management Inc., the organization working to increase demand for dairy through research, education and innovation using farmers’ dairy checkoff investment.Chad Galer is vice president of food safety and product research at DMI, where he is one of several dairy industry professionals working to grow the dairy category on behalf of farmers. From 1983 to 2018, per capita consumption in the U.S. grew 73 lb., to 646 lb. per capita, nearly matching peak consumption recorded way back in 1962. Total dairy sales have grown 86% since 1983, according to DMI data, with cheese, yogurt and other innovative products all playing a role.Galer, known for his "Chad the cheese guy" YouTube videos sharing fun tidbits about cheese, recently talked with Feedstuffs editor Krissa Welshans about innovation in the dairy industry, including some reasons for optimism in the fluid milk space given the wildly successful launch of Fairlife and its recent acquisition by Coca-Cola.This episode of Feedstuffs In Focus is sponsored by Balchem Animal Nutrition & Health. If you missed Balchem's recent mini-symposium on methyl donor metabolism, you can watch a series of short videos recapping presentations held during the Florida Ruminant Nutrition Symposium: Visit BalchemANH.com/Florida to watch these short videos.For more information on this and other stories, visit Feedstuffs online.Follow Feedstuffs on Twitter @Feedstuffs, or join the conversation via Facebook.

Samantha breaks down Dove's vagina/flower metaphor and George Clooney's efforts to make Danny DeVito a gentleman.In This Episode: Hardee's, Milk, Purple Mattress, Mattress Firm, Caspar Mattress, Mattress Firm, Dove, Amazon, Nespresso, Quickbooks, Popeyes, Panera, Dunkin, Fairlife, Mayfield

EP195 - Coca-Cola VP of Shopper Marketing April Carlisle April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola's digital footprint and strategy, digital shopper marketing, the evolution of e-commerce for consumables and grocery, and the future of shopper marketing. April was inducted into the P2PI’s 26th Hall of Fame this year. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 195 of the Jason & Scot show was recorded on Monday, September 16th, 2019, live from the Grocery Shop trade show in Las Vegas, NV. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded live from grocery shop trade show in Las Vegas on Monday September 15th 2019, I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us so you're getting twice the Jason for half the cost of that's a value in any case but today we have a special value because we replace Scott with a small the far smarter April Carlyle who's the VP of Shopper marketing at the well let me get the title right, because Scott teases me that I have a long grandiose title and I feel like yours has many words is mine. April: [1:04] Is it actually longer than yours. Jason: [1:05] I think it might be so April is VP Shopper marketing national retail sales at Coca-Cola North America. April: [1:13] Yes you got it right. Jason: [1:14] Exactly and so I'm hoping you get paid by the work. April: [1:17] Do I get paid by the number of Cokes that I helped sell. Jason: [1:21] One of those could be pretty lucrative. I liked it so there's probably no one listening to this podcast that's not familiar with the Coca-Cola Company. And yet I have a feeling a lot of listeners don't fully appreciate the full scope of coke so can you give us the elevator pitch that we might not know about your brand. April: [1:42] For sure so our new positioning is beverages for life, so yes we have amazing sparkling brands that you know and have known for a hundred thirty years so Coca-Cola. Diet Coke Sprite Fanta Etc but we also have an amazing water portfolio with smart water and Topo Chico, and vitamin water and Dasani and we are in the juice business with Minute Maid where in the TV asnis with Gold Peak and peace tea wear in value-added Dairy with. Fairlife so we have pretty much any non-alcoholic beverage I need you may have we probably have a brand that either is in our full portfolio or we have lots of friends that are partnering with to see how they're going to do in the future. Jason: [2:27] Until I know this from personal experience when you come to visit you you can cater to all needs everyone is well hydrated at every meeting. April: [2:35] That is true we have free beverage vending machines all over the building and Tackle even have an app the tells you which particular excuse are in each vending machines you can go find the beverage that's right for you but having said all that you know most people have eight glasses of Beverage a day and we're only capturing one of the eight so that's huge upside opportunity and we're constantly looking for how can we meet more of our consumers needs. Jason: [3:00] That it's great to have a broad time to approach and it kind of helps insulate you from antitrust issues I like that. Comes up a lot with Amazon these days so we were teasing in the opening about the title what the heck does a VP of Shopper marketing do at Coke. April: [3:18] So what are the basics so if you aren't familiar with the world of Shopper marketing it's a world that I've actually helped Pioneer back in my days at Procter & Gamble but now is a very well-established field of marketing and what difference differentiate Shopper marketing versus traditional marketing is it's all marketing through the lens of a retailer, so how can we build brand equity for Our Brands and the retailers Brands and assets at the same time so that is the purview of my work is leading Shopper marketing for North America, for the Coca-Cola company so with that comes I have a team of 50 people and they're all based predominantly outside of Atlanta where our headquarters are, and they're based where our customers are so I have a team in Bentonville working with Walmart at team in Minneapolis working with Target, and their day-in-day-out job is to take our programming and are opportunities with Our Brands looking at what the opportunities are to drive traffic and sales and category with our retail customers and then how do we jointly develop marketing programs together, but we sit within sales which is very important because we are serving as a multi-functional resource to build the overall sales of the team. Jason: [4:30] And is it fair to say that unlike some other marketing discipline and Shopper marketing sits pretty well in the funnel so your success criteria is usually. Pretty close to sales is that or am I you're you're giving me a look like I'm wrong which is totally cool that's our listeners listen to the show mainly because I'm wrong. April: [4:49] But Jason you're probably rarely wrong but there's always a nuanced and so yes we are lower in The Funnel of the way I like to think about it is you know are predominantly are traditional media is to help you, to think about considering Brands and we think about in Shopper marketing is actually helping you choose which brand is right for you, what I would tell you though is with the onset of our retailers are now developing and owning their own media platforms they're asking us to actually do traditional what we would consider upper funnel consideration work, through their owned properties as well as consideration which too often is a little bit lower in the funnel. Jason: [5:31] Okay that's fair enough when they are between your mind when a wholesale partner asks you to partner on on top of funnel activation because that's partnering with a retailer that still Shopper marketing even though it might be. Out of home or something like that. April: [5:49] Not necessarily so you know our biggest customers such as Wal-Mart excetera their now developing their owns programmatic media-buying and and it's you're buying an audience. So they're delivering an audience segments that maybe maybe right for your brand and so that's considered you know top of the funnel. Jason: [6:08] Yeah fair enough I just met my simple mind I'm picturing like any of my own defense like when I see a coke at during NASCAR it's reminding me that I'm thirsty but most of the Sharp Shopper marketing activations there's are hitting someone when there's already some higher buying intent. April: [6:30] I'll give it to you I guess. Jason: [6:31] I appreciate it I'll I'll take half credit you are very credible in the space so I don't want to let you know I'm not going to argue with you and to prove that you alluded a little bit to your Procter & Gamble experience despite your incredible use you you have a storied career in The Shopper marketing space and listeners always like to get the kind of picture of how you came to this world can you give us your back down a little bit. April: [6:53] For sure so I would say I'm a Pioneer in the field of Shopper marketing one day I was sitting in my chair at Procter & Gamble as a sales leader who apparently had some marketing tendencies, cuz I was developing some campaigns with my customers and P&G decided that they needed to start developing a new competency, and what was really driving that is our retailers, up until the head and pretty much where untargeted it was kind of anybody with a buck in their pocket is who they would go after but are the retail customers were quickly building, marketing teams in inside Sim actually finally leveraging all the data that you know they have access to for years and years and never did anything with. And so with that we needed to actually be able to have people who could partner with our customers marketing counterparts. And so they said we can take people who have sales background and understand how to work with our customers are we can take someone with a marketing background or we can try to find some people that have kind of a footing, Bible camps in so I fell into the latter category started out my first customer was Albertsons so one day I was the saleslady the next day I was The Shopper marketer. And I figured my way out of Albertson's was figuring it out and moved on and eventually LED all of Shopper marketing for North America Canada and Puerto Rico for P&G. [8:13] And I kind of got to a point in my career where I really in order to be a true marketer it's really important that you have agency experience and understand how the the creative process works so I made the leap went to Leo Burnett Arc and led Global Shopper marketing for them for 5 years, all that included working with clients and helping them build their own Shopper marketing departments as well as building the agencies capabilities. Eventually what new business for Arc and one of my clients was Coca-Cola. And they had been recruiting me for quite a while to make the move to Atlanta and help them lead and it's the best job ever I didn't even realize that I had been positioning myself for this my whole career and I couldn't be happier. Jason: [8:57] I think that's often the case with great careers is that in retrospect that it's neat they seem totally sort of obvious and and in the moment is it it's not always as well-planned as it looks like in hindsight. April: [9:10] Well it's important in cpg world that you're that you feel really loyal and a part of the brand and I actually started drinking diet coke when I was 16 years old I can honestly say I've never drinking. Never drink a Pepsi unless under total Durrett. Jason: [9:27] Wait what's that other band. April: [9:29] So anyway it just the other funny thing is when I was at Leo Burnett Arc In This Global role I actually used to bring back empty Coke cans from other countries and my daughter had cocaine can I collection. And so when I accept the job she and she actually by the way as a shopper marketer as well so it is totally in my blood and in her blood. And I so she actually did a post on Insta saying you know my mom finally said yes to a company that we, probably have been the fabric of our you know my entire life so it's this is a lot of people at Coca-Cola that have a very similar story it's a very it's an amazing brand that evokes a lot of emotions in a lot of people have a lot of some of the best memories in their life or with a Coca-Cola in hand. Jason: [10:14] That is awesome and I assume then that your daughter was okay moving from Chicago to Atlanta. April: [10:19] I actually know so she's actually saying in Chicago and she's got her own life and she's a Chef America tour at tracylocke and she's helping the the cause with some other partners and getting married next off. Jason: [10:32] Oh my God that's very cool and there really are only at most second-generation Chopper marketers because for your point it's not that old of a discipline so. April: [10:40] That is true in fact I only know of three kind of. Second generation Shepherd marketers in the industry so it's funny when she was interviewing you know they were asking about things and she knew about FS eyes and in caps. I mean it's a it's a world that has its own language and my phone is filled with pictures of in caps and displays and digital media and that's what she grew up with. Jason: [11:03] We have to get a couple of clarifying points out here so we over that is now owned by Publicis groupe my my employer and there are a lot of people at we all think you have to go to Coconut because it was a dream job but because you were going to have to work with me. April: [11:18] Well let's see how do I clarify that question it is a honor and privilege to work with someone who does a podcast about stuff that people actually in our industry rarely gets talked about so you're feeling a need in the marketplace so I'm going to give you that. Jason: [11:37] Well thank you for that man in your bio I think you covered a bunch of the important things one that you humbly skip, so I live in Chicago there's a great trade Association is based in Chicago in our industry the point of purchase at. I think it's changed that. April: [11:56] Sample IQ yes. Jason: [11:57] Thank you I'm sounded like you had a couple of iterations as the industry has evolved but they have a great hall of fame so I like to take my four-year-old to the Hall of Fame in Chicago on weekends and you have your own Wing as a Hall of Fame member. I didn't sound like he which is pretty cool so congratulations on that. April: [12:18] Thank you you know it's always fun at your children are always humble you so I was on the front cover of the you know if I have to purchase magazine inside and I probably brought it home shirt with my husband and my son is 16 at the time, and now he's like Mom or anybody any of my friends get this magazine in the mail like now he's like okay I need money. Jason: [12:38] I mean you could send it to him. April: [12:43] No I mean it is an honor to be recognized this as Hall of Fame in the industry and I think what I'm most proud of is in my time within the industry I really want to help. Encourage new marketers to learn about this face because it is a part of the marketing mix that. Is I would honestly say takes even more discipline than a traditional marking roll because you really have to blend the equities of the Brandon the retailer at the same time but what is required is you have to have a love for retail. And I know any you know Supermarket or grocery South has loves retail that's you know brick and mortar or digital and so once you introduce people to this idea then this whole new part of marketing that they didn't know exist. Jason: [13:36] I totally agree and that's awesome I have to say one of the things that's interesting to me in your role is that you mentioned digital a number X digital is a significant component of the role, and the reason I said it's interesting is because like of all the categories that have been penetrated by e-commerce. Grocery with a lot of your products old is not very highly penetrated yet I would argue it's, it's a having its moment right now and you have a relatively who average sales price product and so there's a school of thought that like me and digital for that kind of product is much tougher than, apparel or consumer electronics or something like that like like have you found it's hard to get people at Koch excited engaged about digital order that they jump in with both feet what's the. April: [14:25] So I guess we need to kind of separate digital versus e-commerce so from a digital perspective we are all hands on deck in fact we just put a new roll and place he's actually here he spoke at the conference this morning Brian Sappington who leads our digital integration office. And it is more about if we were talking about the kind of upper funnel or funnel you know driving consideration so you know as we eat has as we have moved into needs dates for our consumers and how they shop it's really important we feel like we're actually filling in need that digital can help bring awareness to so, hydration is one of the preeminent need States from a Total Wellness perspective and even from a beauty perspective, and so if we can help Shoppers understand the value and and drinking higher pH product with smart water and that we have an antioxidant, and the way to reach them is not it you yes we want to have a display in store but we need to reach them where they're at so they're at SoulCycle they're at. You know they're getting a facial and in finding all those places and spaces on the digital can deliver to help them bring awareness to the solutions our products can bring to their wives. Jason: [15:40] That's awesome can you share any examples of like a particular digital initiative that you guys are like her proud of the coke. April: [15:48] Yeah so there's a couple that I'm particularly proud of so I want is with Walgreens. So are we are identified I need with Walgreens that they had a very low traffic time and a couple of days of the week in the afternoon. And so as we thought about the role of Our Brands and you know particularly have 20 oz Coca-Cola a cold there's no better pick up, in the afternoon, and so if we could drive Shoppers digitally to buy not only one but you know what a nice offer a buy-one-get-one-free on a nice cold beverage in the afternoon was great. At the same time we had a national campaign that is very well-known which is called our share Coke program where we actually put names on labels of, of people's names proper names and and so we were able to put all of that together and it was a share a coke, happy hour program, at Walgreens the Walgreens loved it because it drove traffic to their stores are Shoppers loved it because it was reminded them that they could get a quick afternoon pick up and it was an opportunity to buy a cook for themselves and then share one with a friend by finding their name. Jason: [16:58] That is very cool and that's feels like that require some tight integration between you guys in the retail partner like if you can share like how does the date. Work there like is that are you primarily targeting people from a Walgreens list. April: [17:15] Yes so it's both, so I we we work in conjunction with Walgreens so we can leverage their own property so we could use their social as well as. I email so they of course have a very robust Balance Rewards program so they know their Shoppers and what they're buying and they're able to appropriately you know where you about any IP issues but to Target them where they're most receptive the other thing is that we were also able to look at weather and so if it was particularly hot outside so you would get an email delivered in your inbox if you are already a Walgreens balance rewards winter you know it's going to be hot out this afternoon you know share an ice cold coke with a friend then and sure happiness. Jason: [18:02] That is that is very cool you kind of alluded earlier to write how important digital influencer sales are and I'm I'm assuming. Significantly more important than actual e-commerce sales in in the beverage space at the moment and probably forever. April: [18:18] In certain category so Alesso and sparkling more so and you know traditional like case pack water. Jason: [18:23] Sure that I could totally see that I also think it's interesting that we have this conversation and Brands across a wide variety of categories but you know. Legacy Brands traditionally primarily distribute through wholesale and now many are starting to kick off these first direct-to-consumer initiatives not necessary, replace wholesale I really even competitive wholesale but just to do interesting things where they get to have a more direct relationship with a customer and I like so I've noticed you you guys do have a direct-to-consumer e-commerce site, I want to talk about that but it also occurred to me. In a way you guys have been telling direct-to-consumer longer than people realize so for example my office at Leo Burnett every floor has a Coke freestyle machine and I assume and oh by the way there's integration with my app, and that freestyle machine so when I do my custom mix of Dasani playing and lemon lemon lime I think it is using my app. Like you know who I am and how much of your product on consuming. April: [19:29] Absolutely so the freestyle machine is All Digital AI enabled and we use it the data to inform what do shoppers want what do consumers want, so I am the main stage this morning you heard our Brian talk about our new cook orange vanilla product spend the first flavor and in many years from Coca-Cola, and I it was derived from the fact is that was one of the number one pairing, that consumers were using on the freestyle machine so instead of you know what traditional approach to Flavors where you know the scientist mix up some different flavor portfolios you go to a focus group and etcetera, if this is what Shoppers already wanted and we weren't offering it to them in a bottle can Varian and now we do and it's been an instant success. Jason: [20:15] That's awesome and it and I feel like that's good, I know my it's a defense necessary but you know a big trend of the moment as retailers launching their own brand targets launched a Big Brand in the grocery category today and they they've generally been super successful, I'm with her own brand and what is the name of that scary about that is they tend to have a lot more customer intimacy they talk to the Target guest every day and they know her preference is so when they build a product, that accessed all that data if you're appear wholesaler. You you know you talked about the consumer but really your customers a retailer and so that it is interesting that you guys are eating this better position where you sort of had. A direct relationship with a lot of customers for a significant. Of time so you're on a Level Playing Field with data at least. April: [21:03] Yeah and a little secret is that the orange vanilla gives me what's the number to most labor variant together the number one flavors mom is a surprise is coming out is this Frank. I like farts a new Coke flavor coming soon. Jason: [21:20] You can eat another baby wesner's you could just tell it right now and it probably probably wouldn't. April: [21:25] No you'll have to invite me back. Jason: [21:26] I would invite you back anyway but that would that'll be another reason event and. April: [21:34] You didn't thank you so much it was great. Jason: [21:36] Oh that was a super fun. April: [21:38] He was awesome for all the listeners out there he did great. Jason: [21:40] Yeah as my wife will quickly tell you the short doses of Jason is the way to consume Json. Usually my wife's very unimpressed with my career about her and her whole family are from Michigan and you had Desmond Howard at this event which is a beloved figure of course stuff from Michigan and he was humble bragging about him having his own mix on the freestyle machine eat alleged, it was a top mix everywhere in the country except the armpit of America Columbus Ohio which is a Michigan shot at Ohio State. April: [22:16] Speaking in Michigan are we actually have Asher Coke bottles available in the Michigan market right now so if you're go Blue fan you can actually find Coke bottles with your teams logo on it so go find. Jason: [22:28] Yeah I like I like all these more personalized products like I said it's exciting, slash it's like it's a big operational challenge for you guys like all the inventory and yeah. April: [22:40] Personalization at scale. Jason: [22:42] Yeah yeah I have a feeling we're going to be seeing a lot more of that. And that is going to be interesting that actually is kind of a good transition so I often talked about one of the potential challenges Amazon might have like they're always you know they're so much traction they're doing someone everything. But their distribution system is really designed to like have a ton of something and get it close to the customer and be able to deliver it really efficiently and as the world goes to more personalized products and fragmented inventory. A lot of the big investment in warehouses than Amazon's made aren't perfectly suited for like. On demand products and highly personalized products long Preamble it wouldn't be a Jason and Scott show without talking about Amazon Scott's not here but he'd be very angry at me if I didn't bring it up you guys are on the platform. And was that a controversial decision at all and Amazon know it was. April: [23:40] No you know we we want to be wherever our customers are certainly we are a bottle or distributed Network model so that does bring some interesting implications and how do we ensure that the Reno and we have 64 different the sink bottlers that help us it should be products throughout the country and so how do you think through a lot of those Logistics them which you know we work on every day so it wasn't controversial I think what's interesting is that probably some of our brands that you lease associate with Coca-Cola are probably the ones we're doing the most Innovation with on Amazon so if you look at the work that we're doing with the smart water, I'm actually integrating with Alexa and voice activation or voice-enabled ordering we're doing quite a bit with Artie portfolio with Gold Peak tea, I am frankly Honest Tea quite a bit as well so again some of the Brand's where Shoppers are interested in, I really learning more about the really reason reviews are critically important those are the brands that we tend to focus on on that platform. Jason: [24:55] Yeah and you know that makes no sense because you like in a traditional brick-and-mortar store there is finite shelf space and you know there's, significant advantage to incumbents and you probably more so than any other brand in the store but a lot of Challenger Brands like 10 to do better against incumbents on Amazon where there's. Unlimited shelf space and you tennis Ellen after views of the product more than pure brand recognition, and so it makes total sense that the the sort of things that are closer to Challenger brands in your portfolio would fit much better on that platform, so we I mentioned at the show that we're at grocery shop you did a presentation this morning and I think the title Leading Edge marketing tactics advances in Shopper marketing data and Beyond. Exactly once again I'm hoping you got paid by the word can you give listeners a little like recap of what would that talk was about. April: [25:54] Yeah so there was a we had a panel discussion so we had a Charlie Chaplin from the Hershey Company and then we also had Reesha from Albertsons, and you know we really it was it was talking about. [26:08] How do we think about the role of these leading-edge capabilities within Shopper marketing so the role of data the role of media mix media measurement, so you know Richard from Albertsons was talking more about how they're building their it infrastructure and how they're thinking about I'm their Partnerships and how they're thinking about media. [26:28] And you know Charlie and I were were thinking through how do we we know we kind of talked talked about the you know Frenemies model right so we're at we're friends with our customers and they're very important to us and, help us Market are Brands they help us provide a wonderful place for people to go by Iran, I better now asking us to be their Media Partners and they're asking for significant Investments you know that weren't even on the table you know even 2 years ago, and the reality is there aren't more money available right so it's a little bit of a shell game of Uno trying to figure out if we had five places to Market Our Brands and now we have 50 places to Market our brand, how do you choose the places and spaces to go because if you go to small with a buy it makes an impact but we can, you know we can't not do media with every one of our key customer so there's no better time to be in chapter Mark and you because it really it in it in your discipline you have to be very focused on data you have to be focused on who your audience is and creating audience segments with r, all that rich data that our customers have until I think. [27:39] Our marketing is even better than it ever was before I mean it was kind of a layup before I mean a particularly for Coca-Cola you know what the bower Network you can go in build a big display of coke and it would sell, and and it still does today but there's so many other intricacies that we need to consider and that's what makes it exciting and interesting everyday. Jason: [27:59] I totally agree I like to say that like yesterday's Playbook won't work today and to me that makes it exciting because we have to test and learn and do new things which is like your daughter's not going to be able to follow your your playbook. April: [28:13] That is exactly right charity isn't. Jason: [28:15] Yeah probably if she's listening good good job the. April: [28:21] Make a choice of honey. Jason: [28:22] Yeah you can take that in a wide variety of that's always good advice the it does feel like it's a. There's an extra challenge like we all know how budgeting works like you if you know you know, turn the budget Based On A variation from what you did last year and hey we had this budget last year and we got these kind of results with it and so you know we fight for resources without our corporate friends and we we get 10% more this year in a space like ours where there's all these new spending opportunities that didn't exist it's really hard. Like in many cases those opportunities, clearly visible when we went through the budgeting process 12 months ago or 10 months ago is that a challenge at Coke like if you guys got two more agile to light can you. Transfer dollars mid-year from sort of Advil marketing to these new digital Shopper marketing activities. April: [29:16] Yeah there's there's an acronym and Coke called Sally same as last year. Jason: [29:20] Yeah. April: [29:21] And so I don't Sally's out the door and so we're trying to really start from a Bottoms Up approach that you would do in a traditional brand building where you start with the foundations of you know what is the always-on that we need to have for Our Brands and that can look very different from a Coca-Cola than it is to a vitamin water. And frankly they're so you know some brands that we're spending Less on because they're selling quite well with you know because the customer acceptance of the brand is lovely and, you know they're purchased a quite frequently and so instead of you know what kind of balancing every brand get so much you know really doing that deep dive analysis to say which brands and which brands are we being challenged, by our competitors and so which ones do we need to lean into and then as we look at that marketing mix are we driving trial are we driving conversion are we driving awareness and so if it's a we have a new brand coming out which again is a secret and invite me back once it launches and I'll share it with you but it's a brand new brand and so we're going to have to be all in the first 6 months just on awareness and so they're certain customers that can help us drive that awareness more quickly than others and so it would be part of our awareness marketing mix. Jason: [30:35] So Sally unfortunately is out the door a lovely person but not a good strategy. All right so instead of talking about last year let's talk about the future for a second I like to say a lot that we're sort of in the first inning of this whole digital disruption and so if you were to put your futures hat on when you come back on the show 5 years from now. Like you have some vision for how this whole practice of Shopper marketing is likely to evolve is it digital versions of all the same analog stuff we used to do or is it way different. April: [31:10] That actually set for the vision for our system it's 20 20 20 20 25 vision, and those dates are based on the metrics of 20% of all grocery shopping will be click-and-collect next year in about 3 months right. Anna by 2025 is I think when will see the Tipping Point for e-commerce to go to Italy for our category and so with that comes what are the capabilities and what are the focus areas going to be for Shopper marketing for the next five years so I have a pretty easy to find sin sin and what I would say is it's partially driven by. Thinking through our customers as True Media Partners and what that requires is just because they have. [31:59] Customer media available for us to buy, doesn't mean that we're going to buy it at a certain percentage level of our sales or Sally or anyting you know we're going to actually treat them as we would other Media Partners and there's requirements that they need to fill in order to be considered, some of them are our meeting those requirements faster than others, but if they want to be if they want to play in the big leagues and media than they need to and it be able to feel the same requirements at the same time. Are Media Partners also enable certain merchandising lovers within the store so we always have to keep that in mind as well so anyway it's and part of that is that we're actually building in customer media capabilities within our team so people who understand the media side of it as well as what those customer requirements are and we are in the trenches every day trying to figure it out. Jason: [32:52] Yeah I want to pack that 11 cuz that's super interesting to me so that the first thing and you tell me again don't hesitate to tell me if you have a different perspective but early day Shopper marketing a lot of the activities particular in-store activities, we would help fun stuff that happened in retail but that source of funding it was it was it was always sort of part of the trade agreement right like. April: [33:17] Mean the Twister armor green. Jason: [33:18] Yeah we're going to buy x amount of product from you and you're going to give me one and a half percent of that spin back as Co-op to invest in my store circular or in-store displays and whenever it frankly the retailer would come with some new initiative. It was really a zero-sum game for the brand right like okay will take dollars out of this other thing we were giving to you and instead put it in to this new thing and we look at that that. Co-op fund or that merchandising accrual fund or however you treated it as kind of a cost of doing business with at retailer but going forward it sounds like you're thinking at much more from a performance space it's like how hard is that dollar working is that the smartest place I could put that dollar or could I put that dollar, somewhere else. April: [34:03] Absolutely and ensuring that we're involving our customers in those conversations so you know the some of the traditional levers the circular right, over the past I don't know probably 8 to 10 years the cost to having your brand featured in the circular hasn't dramatically decrease but the amount of circulation. Jason: [34:23] The richest. April: [34:24] Has significantly decreased but for those that you know in our world I mean the role of the circular is not just what happens in the newspaper and also drives all these operational, you know my priorities and what gets tomato merchandise excetera so understanding that but then going back to the customer and saying, you know we could do a spend here but when you prefer that we like Walgreens help you drive trips during a time that is you know lower traffic for you actually doubles the basket cuz they went from buying one product to and build loyalty. Jason: [34:56] Yeah and I would also argue that campaign you mention was incremental to Walgreens and brought new customers into the door at dromore football. Does appearances in that circular are probably shifting sales from another brand which is good for you but it actually doesn't help Walgreens all that much. April: [35:15] Yeah and if it's not growing category sales and neither of us should be pursuing it. Jason: [35:20] Exactly so I want to unpack Another Part Of Your Vision you kind of talked about the shift grocery pickup. Happening very quickly and we talked a lot about it on the show I'm very bullish it feels like I'm just talked to so many customers and done so many studies in. People just really appreciate the efficiency of ordering from soccer practice and having the the trunk get full on the way home without having to take your kids out of the car and all those things but then it sounded like you were saying and further down the road, home delivery will well you know sort of catch on like showing your mind is. Curbside pickup sort of an intermediate step and eventually like we'll be getting a lot of this stuff home or do you just see them both continuing to get more popular over time. April: [36:04] It it's the latter I see I see them both some continuing in popularity put a filter for the beverage category the are Brands play a very important role in online grocery pick-up because oftentimes their brands that are built in bulk so you're buying, 12 pack or case pack of water excetera and they actually helped build the basket to get you to your delivery or your even your you know pick up minimum. And there's things that customers really want to stock up on and you know they just read you know pushing the 50. So we definitely have an amazing role to play in online grocery pick-up in any Commerce will continue to grow, the interesting thing is the role of instant consumption in a click-and-collect environment. And so you know there's been some kind of gloom and doom studies around you know what's happening to the front end you know at stores for categories such as ours as well as candy and magazines and other things. But we just did an internal study and if there's some surprising statistics and that is that of the people who place an online grocery pick-up order, over 76% of them actually still make a trip into the store. And the reasons for that are multiple why it is they forgot to put something on the list they ordered it at soccer practice and then on the way they realized I forgot to put something on the list or someone else in there, and their home I said hey can you add this to the list. [37:32] Another reason is some people are really still want to pick their own produce and they're not they're not confident that someone else can pick the produce better than they can, and getting us ice cold beverage or snack for the ride home is the third reason but they still going store, so we still need to have a presence with our traditional front end coolers but we're adapting what those look like so instead of having a you know a large whatever for 5 foot you know refrigerator door as you're waiting in line in the self-checkout area because typically if you're running into to get to the three items from your online grocery pick-up order that's where you're going so we've actually design smaller coolers that fit right under the self-service register and then get drive a call to action to pick one up for the ride home. Jason: [38:20] Yeah it is super interesting and I heard Brian talk about that this morning in his keynote it it's interesting because other categories they got really impacted by e-commerce. Click and collect became super important traditionally it's not curbside pickup its in-store pickup and it's well-known that, they were International purchases that were driven by that like I think Macy's talks about her like a hundred and 20% you know run rate of the click and collect so you're you're finding another 20% spin when you have to walk through the Macy's to pick up your your Macy's purchases, and it sounds like that sometimes happening in in the grocery category as well and you you did a good job of articulating the reasons, I have a feeling that like again it is still the first thing we're going to figure out some other impulse experienced as for this curbside right right so at today. [39:15] A lot of curbside is not very robust buying the Saints like there's people run around the store and picking and trying to get it out in front of the store just before you show up and. And like frankly like there's a lot of them perfect executions but as this gets bigger retailers are really investing in a Triton so now we're starting to see like hey let's. Have automated picking and microfilaments centers in our parking lots and it's going to be increasingly possible to very easily. Expose you to these impulse purchases while you're picking up your groceries and. Load them in your trunk with the pre-ordered stuff without even having to go in the store so I hope some of that impulse comes back in what you didn't talk about which I suspect you also benefit from is. So traditionally the argument with Bo impulse purchases go way down when you order online pickup curbside for your point maybe they don't get him quite as much as I want things but they're also. Is a higher LV people tend to order more stuff in different formats and per your point. I didn't want to get the big case of water if I had to show up at through the store and load it in the car and do all that but if someone's doing it for me I'd rather get a full week Supply than a day's Supply and so like you. Like that I feel like there's a yin and yang I feel like we have to work harder to keep get that unplanned purchase but in some ways there's some incremental plan for just as we capture by adding these new new amenities for customers. April: [40:43] Dancing to as you know one of the consistent Trends in the beverage industry is is a blurring of subcategories so you know there used to be sparkling you know soda and there used to be water and now they're sparkling water and you know all the category blurry and so the more we can partner with our customers so I kind of have offers that allow you to kind of mix and match I'm in a different brands I think Click and Clack actually enables at so if you we're going to buy one variant of a product and then you know you get on multiples offer and then you're exposed to some other flavors are various that you weren't aware of Shoppers actually are very appreciative and they they actually like having you know variety within their selection. Jason: [41:27] Thanks so in a divided household like mine my wife and I can each get our preferred that I like that. So when we're coming up on time but one last question so there's also an awful lot of Coke product that sold through on Primm so restaurants and dressers and all these things and what are the interesting things to me is those categories are also starting to get disrupted by digital like I'm starting you know 20% of all restaurant meals are consumed at home so I'm ordering them from doordash or GrubHub at Applebee's on ordering off of a touch screen instead of talking to a server. In my mind you guys have the the expertise from the digital shelf that like you could play a big role in helping. You do the best job of selling those Coke products in that restaurant space are you guys getting a chance to play in that space at all or is that something you can Envision happening. April: [42:24] Absolutely we're looking at everything so you know we're even thinking about do we sponsor the GrubHub drivers or do we sponsor that instacart you know Shoppers and and not because they're actually you know when I was living in Chicago I shopped at Meijer and I used to use the ship's platform, and for a you know 20 minutes. I had this very intimate relationship with the Shopper and she was actually saying should I switch this that out or you know and then when she came to my door so you know we just need to think about all of the people that and all the touch points within the consideration process and who can help match our Shoppers with the beverage that's right for them. Jason: [43:07] That's interesting that's a fascinating point because I. Traditionally when I bought those beverages in the the grocery store it was cell service experience but now as a result of some of these experiences it's almost a sales assistant experience in so yeah you you think about some of the best practices in sales assistant environments and part of it is, Evangeline sizing the heck out of those those Associates that can influence the purchase that's that's really smart and that's going to be a great place to leave it because it's happen again we blown through our allotted time April in the event that listeners want to get in touch with you are you on the interweb somewhere like what's the best way to follow April. April: [43:45] Yes so I do have a Twitter handle at April's in size but frankly I don't check a very office. Jason: [43:50] Yeah I heard you use it mainly to follow me. April: [43:53] I know I should be better out of it I got so frankly the best way to to get after me is through Linkedin I really have chosen that is my preferred platform so feel free to Lake in with me and glad to continue the conversation. Jason: [44:07] Terrific I will put that your LinkedIn URL in the show notes of people don't have to write it down but as always is listeners of enjoyed the show and they want to continue the conversation they're welcome to jump on our Twitter or our Facebook and will continue the dialogue there if this is the show that finally added value to you and help you in your professional career the thing we most appreciated you jump on iTunes and finally give us that five star review You've been teasing us with April has been a real privilege to talk to you today thanks very much. April: [44:39] You're awesome thanks for having me. Jason: [44:41] Until next time happy commercing.

I sit down with my best friend, Rachel Berman, to discuss the Fairlife Investigation and the ugly look inside the dairy and meat industries. I created a toolkit to accompany this episode and the ongoing discussion of climate change and sustainable lifestyle changes. The toolkit can be found on my website and Instagram. I hope you enjoyed! Thank you for the support ❤️ Connect with me! Website: www.brizun.com Instagram: @brizun Twitter: @briannazuniga Youtube: Brianna Zúñiga Facebook: @whatdoessheknow --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/whatdoessheknow/message Support this podcast: https://anchor.fm/whatdoessheknow/support

We get political with guest, John Gibeau. Diving into a lot of controversial topics from mental health and addiction to pills to Trump and North Korea Relations. We also talk about the recent Fairlife Farms Undercover video that came out. This is an important podcast to promote an open dialogue between others whether you agree with them or not.

WE. ARE. BACK! After a two week hiatus, Da Chicago 60 is back; this week's episode we discuss why 60% of male managers are afraid to mentor female employees. A #MeToo backlash? Or understandable caution?  Lori Lightfoot all but promises increases in taxes. The minimum wage may increase to $15/hour ahead of schedule in Chicago. Norm talks about the Pokemon Go festival that just happened - it sort of worked this year. Fairlife, a Chicago-based milk company... finds itself caught with its hands in the cookie jar. Da Cubs get a new pitcher and the Women's World Cup is here.... but does anyone care?  All of this and the Jagoff of the Week, we promise we did not Blewitt this time!  Follow us every week for more stories, reviews, and commentary on the greatest city in da world... Chicago! 

Why do some people no matter what believe the people they vote for can do no wrong? Humans are fallible no matter who you are and the team talks about just that. China is a real threat, and they are building are 5G network. With them having a track record for stealing data is this a good idea? Baby calves and cows are being abused in big farm industries and Fair Oaks Farms and Fairlife are caught in the latest undercover operation. Some people have it so good today that they live off of the oppression of the past to feel purpose. Lastly, Google and big data is left leaning and desires to shut down opposition in time for the election by controlling your voice. Should you be concerned? All this and more on this episode of what you DON'T want to HEAR.

Fair Oaks Farms is under fire right now because of some inhumane treatment of some of the cattle at the farm. There was video tapped mistreatment of the calves and cows. This was brought to light and a lot of local grocery stores that they do business with have been pulling out of their business relationships with the farm. You would think there would be some kind of oversight on this kind of thing already. To the owners credit he started firing some of the individuals before this report came out.Also the amount of beef that is consumed in the United States is incredibly high. I go over some statistics on how much beef we eat as well as chicken.Thank you for listening. Rate, review, and subscribe please. It is greatly appreciated!http://bit.ly/57-itunWebsite and Social Media Accounts:Website:https://57podcast.comFollow us on Instagram:https://www.instagram.com/57_podcastFollow us on Twitter:https://twitter.com/57PodcastLike us on Facebook:https://www.facebook.com/57Podcast

Today the largest undercover dairy investigation in history is being released with video evidence documenting systemic and illegal abuse at Fair Oaks Farm in Fair Oaks, Indiana. Fair Oaks Farms is one of the largest dairies in the U.S. and produces dairy products for the Fairlife milk brand - which is produced, marketed and distributed by the Coca-Cola Corporation. Undercover investigators for Animal Recovery Mission (ARM) have confirmed that male calves from Fair Oaks Farms are in fact transported to veal farms (Midwest Veal and Calf Start), despite the corporation's claims that it does not send its male calves to veal farms. The following abuses were witnessed on virtually a daily basis: Employees were observed slapping, kicking, punching, pushing, throwing and slamming calves; calves were stabbed and beaten with steel rebars, hit in the mouth and face with hard plastic milking bottles, kneed in the spine, burned in the face with hot branding irons, subjected to extreme temperatures, provided with improper nutrition, and denied medical attention. This resulted in extreme pain and suffering by the calves, and in some cases permanent injury and even death. In addition, the ARM investigator captured footage of drug use and illegal marijuana cultivation by Fair Oaks employees and supervisors. Animal Recovery Mission calls on the Coca-Cola Corporation, which claims to have a progressive stance on animal welfare, to end their relationship with Fairlife Corporation and cut their ties with the veal industry.

117 Fairlife Corporation Undercover Animal Cruelty Investigation: Today the largest undercover dairy investigation in history is being released with video evidence documenting systemic and illegal abuse at Fair Oaks Farm in Fair Oaks, Indiana. Fair Oaks Farms is one of the largest dairies in the U.S. and produces dairy products for the Fairlife milk brand - which is produced, marketed and distributed by the Coca-Cola Corporation. Fight against this by sharing and visiting www.animalrecoverymission.org

Martin White rounds up the day's biggest news in the world of food and beverages, including: Nestlé launches R&D accelerator to boost product innovation, Fairlife to build new $200m milk production site in Arizona, and Orkla acquires Zeelandia Sweden to grow bakery ingredients offer

Emily Schildt is a storyteller and a brand marketer whose work has been featured in Fast Company, Time, Entrepreneur, Forbes, and Refinery29 and includes clients: Aloha, KIND, Ugly, Lavva, Fairlife, Zocdoc, Diane von Furstenberg, and Pret a Manger. She’s also one of the people responsible for Chobani’s trailblazing digital success. I met Emily through being invited to a food conference she co-founded, Bitten. Last year Emily wrote a powerful piece that invites you to look at dining alone as a reason for celebration – that’s when I knew I wanted to have her on the podcast. In this episode, we discuss: Being ok with doing many things at once in your career Finding the alignment between lucrative projects and soul-fulfilling ones Why dining alone should be celebrated How to set healthy boundaries with technology A “phone diet” that can help you be more present How the digital landscape is changing and where Instagram is going Can traveling for pleasure and working at the same time work? Her top 3 New York restaurants See all show notes on wokeandwired.com. Connect with Emily: @emilyschildt Sourdough Communications Studio Pop Up Grocer www.emilycarterschildt.com Connect with Woke & Wired: If you enjoyed the podcast, please share it. Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it. Join the closed Woke & Wired Facebook group. Tag me on Instagram @wokeandwired and let me know your favorite takeaways and show requests.  

We’ve been aware of Celebrity Fitness Trainer, Lacey Stone, for a number of years! She has parlayed her talents as a celebrity trainer on E!’s Revenge Body with Khloe Kardashian for the past 2 seasons of the show. We sat down with Lacey to talk about how this basketball player became interested in becoming a fitness trainer and how she catapulted it into taking on celeb clients, working with various fitness methods, how she inspires others as well as who inspires her. In this 2-part podcast of #TribeGoals, we get the scoop on a number of upcoming projects and the importance of body, mind and soul when you’re making changes in your life whether it’s meeting a fitness goal or taking other important steps. This episode of #TRIBEGOALS is brought to you in part by Core Power Protein Shakes by Fairlife and was recorded live in Brookfield Place in Lower Manhattan. See acast.com/privacy for privacy and opt-out information.

THURSDAY 12.20.2018 Ryan's voice. Russ and Carlos have an awesome lunch. Gallons of milf and FairLife. To The Top with Carlos - Saga of the lights. What The Monsters where thankful for 2018. Savannah The Gator Entertainer. RRR - This drink. Open Phones. Amber Nova in studio. Monster Sports. Eamails. Missed 2018 Headlines

On this week's podcast, Marcus sat down with John Soutullo of JH Crossfit. We love hearing stories like John of their passion becoming their job and their job becoming their home… and in his case, this is very literal! From baseball to Crossfit, listen to John's story of how he opened a successful gym and how he is making an impact in other's lives. John: I'm John Soutullo, and I own JH CrossFit. Marcus: Awesome. Well, it is nice to have you on the podcast today. John: Pleasure to be here. Marcus: Yeah. I will say that I've talked to a number of other guys that own boxes, and I haven't been able to get anybody to come on. I love CrossFit. I love the workouts, I love the mentality, I love the community, and so I'm really excited about having you on because I want more people to understand what CrossFit really is and how boxes operate and all that other stuff, so thank you for being here today. John: Thank you for having me. Marcus: Yeah. To get started, though, we always get some back story on who the person is and where they're from, what high school you went to, did you go to college, what's your day job, because I'm betting that CrossFit is a passion project, not your day job, and obviously you're married, but why don't you tell us a little bit about whether you're married and all that other good stuff? John: Okay, I will. I was born here in Mobile. Moved to Pace, Florida, when I was three with my family, obviously, because I couldn't move at that time. Marcus: Yeah, that would be really weird. John: "I'm outta here." I grew up in Pace, Florida, and I went to Pace High School, from there, I played baseball throughout college. I went to Alabama Southern, which is now Coastal Community College. I played there for two years and I got transferred to University of Mobile on a baseball scholarship as well. From there, I graduated with a degree in theology and a minor in communications and started coaching CrossFit, fell in love with it, knew that I wanted to own my own gym one day. Finally in 2016 I had the opportunity to do so, and purchased the gym that I was head coach at and took over from there. Marcus: Nice. John: Now I own a business, have been married for a year. It's been a year, and so we have a baby on the way in August. Marcus: Nice. I didn't want to say anything. It's like, "Man, she really needs to get to CrossFit." John: Yeah. We're just a few short months away from having a little baby boy. Marcus: Nice. Congratulations. John: Thank you very much. The world's about to be all changed again. Marcus: Day job? John: Uh-huh, day job. I'm full-time [crosstalk 00:02:27]. Marcus: You are? The box is ... John: That is what I do. I am there from ... Marcus: That is so awesome, because a lot of times you find that people are doing something else and the box kind of is ... John: Just this side project, yeah. I've put everything I have into this gym, so I'm there from 5:00 a.m. to 8:00 at night. It's long hours, but it's a growing business, so it's all worth it right now. Marcus: You studied theology and communications, so there wasn't any kinesiology or anything along those lines in there. It's just really kind of been through your experience with CrossFit that has taught you all the things? John: Yeah. Marcus: Well, we'll get into that in just a second. You are the owner of JH CrossFit. Why don't you tell us what JH stands for? John: Yeah, so JH CrossFit, JH stands for John's House. When I was looking to purchase my gym and coming up with it, I wanted it to be very personal. To me, something that I can get behind, something that when people see JH or see my logo, see my business, that they know that it's quality and that I can stand behind it. When we were looking for names, I actually used to live at the gym. There was a room there. I actually just moved into the gym, and for a solid ... Marcus: Can I just pause you for a second? That is an absolutely amazing story. Like, "You want to talk about hustle and dedication?" John: Absolutely. Marcus: "I'm just going to move into the back of my gym." John: Right. I would always tell people. I'd say, "Yeah, I live at the gym." They're like, "Oh, that's cool, you're here all the time." Yeah, it's like, "No, physically. I live here. This is what I do." I lived there for a good chunk of time, and so people started to have the hashtag #johnshouse. We had moved to a new place, and the people who had bought the building built me a little apartment, because I was like, "Well, I'm getting kicked out of my house, where do I go?" They built me a little apartment. When I was looking for a name, you have to submit your name to the CrossFit HQ to get it approved, and so I was like, "I'm just going to call it CrossFit at John's House." I sent that name in and they said, "Sorry, you can't have that, you can't have a personal name in your CrossFit gym." You just can't have a personal name tied to it. I said, "Oh, man, how am I going to get around this?" I was thinking, okay, "Why don't I just call it JH? Why don't we just send that in and see if they have it?" They approved it, but they said, "We see what you're doing. You can't call it John's House, you can't say CrossFit at John's House. Anytime you use the word `CrossFit' legally, it has to be JH CrossFit," and that's the story behind JH. Marcus: No, that's really cool. John: It's literally where I lived. Marcus: Let's hope you guys are no longer living there. John: Oh, yeah. We're no longer there. We are no longer there. Marcus: Well, do you remember your first job? John: I do remember my first job. Marcus: What was your first job, and what were any lessons that you remember from it? John: My first job was working in the warehouse at my father's business. His boss had brought me on. I think I was maybe 13, 14. I was literally sleeping, just a warehouse. If I saw a screw on the ground, I had to go pick it up, find the box that it came from and put it up. I learned to be content doing boring things, learning even though it's mundane, I can't just up and leave. It taught me like life's going to be boring sometimes, and there are things that you have to do and you have to do them. It doesn't matter if you want to or not, you have to keep moving along. Marcus: Well, they're still important. John: Right, they're important jobs. Mundane, but still important. Marcus: Yeah. I can imagine. What kind of business was it? John: It was hardware. Pipes, valves, gaskets, nuts, bolts, screws. Marcus: Did they have vehicles in the warehouse? John: They did have vehicles in the warehouse? Marcus: I'm guessing like a screw going into a ... I mean, just drawing on that. John: Yeah, you're right. Marcus: Even picking up that screw saved somebody from a punctured tire, which costs money and delays and all that other stuff. Even in the mundane ... John: Finding importance. Marcus: There is importance. I get what you're saying, though, because oftentimes people only see the lights. I don't know, if you've been listening to this podcast, you know it's not all lights and cameras as far as owning a business goes, but oftentimes people think that there's this excitement about owning a business, but there's also just a lot of like really you've just got to grind it out. John: Absolutely. There's a lot of things people don't see. People sometimes just think, oh, it's a CrossFit gym, it's just a place to work out, it's where you come to work out, but there's so many things behind the scenes that nobody sees for a day-to-day operation to make it happen. Marcus: Right. You still have to put together a schedule, and you still have to communicate with people and you still have to do the books and all that other stuff. John: Yeah. Marcus: Now, starting a CrossFit gym, can you describe that process to me? I know that it's a little bit different in that it is kind of a franchise but it's not a franchise. I mean, it is a box, you have to be approved, but go ahead and tell us a little bit about that. John: Yeah. There is some beauty in the CrossFit franchise and then there's also some destructive qualities about it as well, being the fact that ... take McDonald's, for example. If you go to McDonald's and you order a Big Mac, it doesn't matter if you're in China or if you're in Los Angeles or if you're here in Mobile. If you order a Big Mac, it's going to be a Big Mac because of that quality control. As far as the CrossFit goes, there's not one gym that's the same as the other. They all have their unique individual personalities, their own individual communities. I'm not necessarily confined to the constraints of CrossFit. Through their HQ, through their franchise, I'm able to use the word "CrossFit" without being sued, and so the beauty in it is that I have free rein to do whatever I want. If I see something that's a problem or if I see something that's designed or something that's affecting my community personally, I can go in and I can fix it. The way I program workouts, the way that I run classes, the way that I treat people through our locker rooms and our amenities. Marcus: I was going to say, most boxes don't have any of that. John: Oh, absolutely. We can talk about that, because I love little things. On the opposite end, because there is no quality control, you have these people who have side projects, who can't put time and effort into the boxes, where it gives CrossFit a bad name. Because as soon as somebody has a bad experience with CrossFit, because of that mentality of, well, a Big Mac's a Big Mac, they think that all CrossFits are the same. It'll leave a bad taste in somebody's mouth just because somebody, one, didn't have the quality control, one, doesn't know how to teach or coach, one, doesn't have a passion for making somebody better or seeing somebody improve their life, they're just in it for the money, and so people start to get hurt. People start to blow their knees out and pull muscles and have back problems and stuff, because they've been moving poorly at a CrossFit gym that they thought was supposed to make them better. They didn't know that, hey, there's other things out there. It's not just this way. It's not something that's dangerous for you. Marcus: Yeah. When you buy into a box, you're buying into the people that run the box just as much as the actual box? John: Absolutely. Marcus: I have a number of friends that are involved in CrossFit over on the Eastern Shore, Spanish Fort CrossFit in particular, and one of the things that I love or that I've always kind of admired is the community that surrounds that particular box, and I would imagine that yours has that as well, where it's not just going and grinding out a grueling workout and leaving sweat angels on the floor. It is going and working out and pushing each other as a community, but tell us a little bit about community in the CrossFit world. John: Yeah. It's one of the most I would say passionate communities out there. Marcus: It's the butt of jokes at times too. John: Absolutely, absolutely. It has infiltrated just social media, you see it on sitcoms, just people mentioning the word "CrossFit." Like you said, it's the butt of jokes a lot of the times, but it is some of the most passionate people that are living right now. The joke about it, you know if you've met a CrossFitter or not because that's all they talk about. Marcus: Yeah, like a crossfitter and a vegan. You know, there are jokes. I think there's something valuable to that. For years, I worked out with the same three-ish guys, and occasionally somebody would come in and they'd either be able to hang or not. We were consistent, and there was something very cool about having that group of guys to go and work out with. I know my neighbors go and do CrossFit, and it's cool to see the community that surrounds it. It encourages you to go, first of all. John: Right, absolutely. Marcus: There is an accountability that's built into that, but also when you're there, you enjoy it more and people cheering you on and stuff like that. John: Yeah, it's a fantastic just sense of family. When you have those like you said, those three guys or three-ish guys that you would always work out with, it was a bond because you share experiences, and that's what it's about, is that shared experience. I mean, if there was one person doing CrossFit, it wouldn't have lasted, because it's terrible at times, the workouts, I mean. You get out of breath, you feel like you're going to die, and you have to find something within yourself to keep moving. We build bonds through that shared struggle, that shared experience of like, "Oh, my gosh, that was crazy hard, but how'd you do? I did it in 20 minutes." "OH, I did it in 21," and then you have this little rivalry going on. I mean, it's just an incredible experience, because it helps you, it motivates you, to know that you're not alone. You're taking steps to better your life with other people who are struggling with the same things. Marcus: It's really a competition against yourself, not against ... John: Absolutely. Absolutely, so that's one of our things that we really try to focus on, is saying it's not you against somebody, it's you against you. Sometimes we get in that competition mindset where it's like, "Well, this person keeps beating me, I keep losing, I keep losing," and you forget. Marcus: Yeah, but you just improved your time two minutes or something along those lines? John: Yeah, right, and you've lost 40 pounds in the last three months. You can't compare yourself to somebody who's been doing it for three years and you just feel inadequate. I mean, look at where you've come, right? That's one thing we really try to instill, is hey, let's see what you are doing right now. Let's see if we can go one step farther, let's see if we can get one more rep, let's see if we can get 20 seconds faster. Let's give everything we have to make you better for you, not for the glory or the high fives or anything like that. Marcus: Just for the audience that may not be familiar with CrossFit, and correct me if I'm wrong, but there are two types of workouts within CrossFit. There are those that are as many reps as possible for a set duration of time, or there are a prescribed workout and those are timed, and how long it takes you, that is how long it will take you. John: Yeah. That was a loaded question there. It was a loaded question in the sense that there are multiple different workouts. For the gist of it, yes, it would be along the same lines. Just to have an idea, our workouts are designed in a way that we can repeat them. If I said a bench press, I don't have to explain what a bench press to somebody is. You understand that you lay down flat on a bench and you press weight off your chest. You know that if you bench press 100 pounds today and three months from now you bench press 125 pounds, you're 25 pounds stronger. That's progress, so we take that same concept with working out. Whether it be, let's say I want to see how many pushups you can do in two minutes, or I want to see how fast you can run a mile and then do those pushups, something like that. Then later on, we'll do that same thing where we run a mile and do pushups. Marcus: You might add a weighted vest or something along those lines? John: Yes, and it's all relative to where we can measure your fitness, and that same concept of the test-and-retest type mentality, if that makes sense. Marcus: Right, and also important to note that this isn't just for meatheads. John: Oh, absolutely. Marcus: That these workouts scale. John: My oldest athlete is 74 years old. She just had a birthday actually yesterday. My youngest is eight years old, and I have 300 athletes in between that. My wife's pregnant, she does it. I have the 18-year-old stud who does CrossFit five times a week. I have moms and granddads who do it two times a week, three times a week, just because they love the challenge. I have women who have just given birth three months ago who've come in and are tackling the workouts, and so I have anything and everything. It's not just for somebody who looks like they do CrossFit, it's for anybody. Marcus: Yeah, anybody. Do you remember the first time that you went to a CrossFit workout, where you thought, "Wow, this is really ... this is it"? At some point in time you made the decision like, "I'm going down this path and there is nothing else for me." John: Oh, yeah. Marcus: What was that? John: I actually was introduced to CrossFit in I want to say maybe 2014. I was in Savannah, Georgia, and I was living there for a summer doing some insurance work, working for an insurance agency. A friend of mine said, "Hey, I found this CrossFit thing." At the time I was going to the ... they had a nice, fancy neighborhood that had a neighborhood gym, I guess you'd say, at the pool house and stuff, and I was going there and doing my own thing and stuff like that. I was like, "No, I ain't doing that. I don't like group classes. I don't do that thing. That's just not for me." He said, "No, just come on. I think you'll like it. I did it yesterday. It's not like what you think," and so I went. I think it was called CrossFit Goose or something like Geese CrossFit, something like that. It was something weird. It was literally on the side of a roller-skating rink, an old, run-down ... like they had maybe three roller-skate hockey competitions a week, something like that, but it was on literally the side of a roller-skating rink, and so they had just a very small, limited space. I remember the first workout I did, and I ended up ... it was like maybe seven minutes long, something like that, but I had run out of the building as soon as it was done, just hit my knees and threw up right next to the door. Marcus: It's time to encourage the audience to try [crosstalk 00:18:33]. John: That was my first experience. My friend was telling the owner like, "Oh, we tried this new pre-workout. He doesn't ever do this," because I went in there thinking like, oh, this CrossFit thing, I'm just going to crush it. I'll come in there and show them what a real ... Marcus: Then seven minutes later? John: Yeah, show them what a real man looks like when he works out, and then I come in and it just smokes me. My heart feels like it's beating out of my chest, my stomach's grumbling. About three minutes in, I knew. "Oh, man, I'm about to keel over right here." As soon as I got done, I picked myself up, brushed myself off and said, "Okay, this is the real deal. This is no joke." From that moment on, it was just kind of like, "Let's go, let's do this thing and figure it out." That was my first experience, and never looked back. Marcus: Never looked back. Now, if you were talking to someone who wanted to get starting running their own business, what's the one bit of wisdom that you would impart to them? John: Somebody starting their business, the one piece of advice? Marcus: Yeah. John: Man. It's going to be hard. It's not a cakewalk. It's going to be a lot of long mornings, dark mornings. You're probably never going to see the sunrise. You're just going to see the sunset, and you're going to get up before it rises again. It's going to be a hard road. It's going to be some times where it's going to be you don't see any light at the end of the tunnel, like you don't see success. You see just a lot of ... I'm getting passionate about this, just because it's bringing up so many different things, but just all you see is just you start to focus on other people, and you see ... Marcus: Lives changed? John: ... lives changed. Well, even in the midst of the darkness, you see other people succeeding, and you just start to question like, "Man, I'm never going to do that. I'm never going to be that person or I'm never going to have that kind of success," but you just keep moving. Like I said, talking about my first job, when you don't see things and you don't understand why they're important, you just keep grinding. You keep waking up. You don't press the snooze button. Gosh. Marcus: This is a change, because usually it's me crying on this. He's not crying, he's just getting a little bit choked up, but usually I'm the one that's breaking down into tears on this podcast. John: Yeah. It's just going to be a grind. Marcus: I told somebody the other day. They asked me some question in relationship to Blue Fish and the business, and they're looking from the outside, noticing some of the success that we've had recently and just saying ... you know, they were giving me kudos and I was like, "Well, you know I've been at this for ten years, right?" This didn't just happen overnight. This was me in a single office running a business for a good probably six years, because Tad I think has been with me for four. It was a long, lonely road. You just have to keep going and knowing that there's no other place that you'd rather be than to see this thing that you've formed succeed. Then out of that success, I would imagine what I'm hearing and what you're saying is you enjoy also seeing not just the success of people outside of your organization but from within the organization, seeing the lives that are changed. John: Absolutely. Marcus: You know, that you're having an impact on. I mean, it's no secret. The people that work for me, I want to see all of them succeed in their various roles. I want to see them come to new understandings and learn new things about who they are as a creative and stuff like that. It's good stuff, man. John: Yeah. Marcus: What does a typical day look like for you? John: Oh, a typical day. It starts at 4:20, pretty much every day. Marcus: Yeah. No, that would immediately eliminate me. John: It's not easy. I mean, I wake up. I set my phone in the bathroom for my alarm, so that way I have to get up because I don't want to disturb her. As soon as I hear that, my ears are just like listening for it. As soon as I hear it, I spring up, sprint to the bathroom, turn it off. Marcus: Yeah, the first wind sprint of the day? John: Yeah, yeah. Man, I have everything down. I'm very OCD, so I have my clothes laid out. I know in what order I'm going to put them on, so I lay them down in that order, and then I head over to work. I live over in West Mobile. The gym's over here in midtown, and I get there around 4:55. I open the doors, because my first class is at 5:30, and so I know that I have clients coming in who want to warm up and just kind of get their day started too. A lot of what I do is just sacrifice for other people. We have ten classes a day. I'm coaching 80 percent. Marcus: Ten classes? John: Yeah, ten classes a day. I coach 75, 80 percent of them. I have a coaching staff of five people. Marcus: Why are you so fat, then? John: Yeah, right. Marcus: It's a joke, people. Look at the picture. John: Yeah, so I have four classes in the morning at 5:30, 6:00, 7:00, 8:00, then I have a small two-hour break. Then at 11:00, 11:30, then I have a 3:30, 4:30, 5:30, 6:30 class Monday through Friday, open. I have a Saturday class that starts at 8:00 a.m. The first class is 8:30, and then I'm open Sunday 1:00 to 3:00. I'm literally just doing things to ... Marcus: You still live at the gym? John: Pretty much. Pretty much. There's a lot of sacrifice but a lot of grace from my wife too, understanding that this is just where we're at right now in life. Marcus: That is the life of a business owner, so there's nothing abnormal there. Today my day started at ... I got here a little after 8:00 and I won't be home until 9:00. I mean, that just goes with it. John: The territory. Marcus: Are there any books, podcasts, people or organizations that have been helpful in moving you forward? John: In making me ... Marcus: Yeah, in just helping. You know, either information that you've gotten from them. I mean, obviously CrossFit HQ has been instrumental in helping you, so don't take the easy road. I mean, do you listen to podcasts? John: It's one of those things that I try to do. Marcus: You may not have time, yeah. John: I could if I made time for it. Marcus: Any books that you've read recently? Any websites that you go to often, for information about workouts or nutrition or anything along those lines? John: Yeah. I'm a big fan of YouTube. That's one of the reasons I watch Matt and Jake and Lance Peavey. When I saw that, I'm a visual learner, so YouTube has just an insane amount of information out there. There's a lot of people that I follow for warmups, for mobility, for cooldowns, for workouts themselves. YouTube has just a boatload of information, which is fantastic. Marcus: Who's your go-to channel on YouTube? John: My go-to channel? Oh, man. Marcus: Come on, now. You've got to give me something. I'm not going to let him go. No, just one. John: Just one? Marcus: Kelly Starrett or somebody. John: Oh, that's good. This has nothing to do with fitness here. Because of my hours and stuff like that, sometimes I just want to just get away, so my one go-to channel on YouTube is called Good Mythical Morning. Marcus: Jared's nodding his head too. John: Good Mythical Morning. She actually has bought me two different things, a poster from them and she also bought me tickets to go see them live. Marcus: What is Good Mythical Morning? John: It is a talk show about absolutely nothing. Marcus: No, Jared. You've been holding back. He's mouthing, "You didn't know about them?" He's been holding back on me. I thought we were friends, man. John: That is part of my morning routine, is watching them. They actually release their videos at 5:00 a.m., so I'm like one of the first ones to watch their videos. They have like billions of views, millions of followers. It's just a talk show, two guys doing silly things. Just a family show, just doing silly things that make you laugh, that make you feel good. Marcus: I'll have to check that out. John: Yeah. It's just fantastic. Marcus: What else? Any books? Nutrition is an area that oftentimes I think people struggle with. If there was one resource that you were to give them as far as nutrition goes, what would you suggest? John: The nutrition side of things, it can be very overwhelming, and so what I do for people who ask about nutrition, I can't recall exactly where I found this, but I call it my seven rules to dieting or just basically nutrition. Marcus: Yeah, don't call it dieting. John: Yeah. It's seven rules of nutrition. It's, one, no fried food, literally. If you stay away from fried food, you'll lose weight instantly. Then two, no artificial sugar. Those two things right there are just dynamic. Marcus: Yeah. That eliminates also sweet tea, most of the time. John: Right, and so those two rules. Eating lean meats, a lot of just chicken, fish. Eat a boatload of vegetables, just meat, vegetables. From there you have a little grain, just not bags. Just a little grain, and then from there fruit. Some fruit, some grain, and then only water. Those seven rules are vital. Marcus: [Inaudible 00:29:13] John: Right, you're good. That's kind of like just the starting point. The more you dive into fitness and nutrition ... Marcus: It's confusing. John: It's confusing, but it's all about experimentation. Marcus: Right. You have to find out what ... John: Yes, what works for you. Marcus: I'm listening to Joe Rogan's podcast on a regular basis, and I thought I was familiar with most of the new ways of eating out there. I mean, you have Paleo, and Mark's Daily Apple has his take on that. You've got the Atkins Diet and you've got obviously vegetarianism and veganism and all these other things. Then he had Mark Bell on the other day and they were talking about the Carnivore Diet, and I was like, "What in the world?" It's basically just all meat all the time. No vegetables, no fruits, no nothing, and I'm just like, "I don't think I could do that." John: It would be very hard. Marcus: Yeah. I mean, I guess the thing is most of the time when people are saying Paleo, they're saying Paleo because there are some things in our diet that may be causing you strive with your body, like you may have an immune response to that, and that's where the grains thing comes into play, right? Mark's Daily Apple is all about eliminating all those things and then adding back in, to see whether they are really the cause. John: If that's the cause of what's causing your weight gain or whatever, and that's just a good starting point. There was one time, for eight weeks, two months great, I drank a gallon of milk a day, every single day. I had a half gallon of milk in the morning, a half gallon of water, half gallon of milk, half gallon of water. Marcus: Just for fun, or why? John: You know, I'd watched a YouTube video. Marcus: You just thought that was good? John: On strength-gaining. There was something about just the whole milk. I think it was like IGF-1, some kind of hormone. Marcus: I remember that, yeah. John: I wanted to get strong, and so I went on this squat program that was eight weeks long, and every day. I was like religious. I bought half gallons of Fairlife milk. I was religious with which brand I had, with the timing that I drank it, the timing of my squats, what I was doing. Marcus: Just a side note, people, don't do that. John: Yeah, don't do this. Marcus: I know, yeah. That's an example of what not to do. If somebody's prescribing that you drink a gallon of milk a day, don't do that. John: Speaking from experience, it was pretty bad. It was pretty tough, but yeah. Like I say, the more you get into it, the more you find new things. It's about once you get to that place of understanding and you start to develop your own unique spin on it. Are all grains bad? No, I eat quite a bit of rice and I love bread, but I found a way that works for me. Eating solid food, whole food that's going to make me feel good, but in a way that I enjoy it. Nutrition doesn't have to be boring, and it doesn't have to be one specific cookie-cutter way, because it's not. Once somebody can understand that and understand the freedom you have with your nutrition, as long as you stay within these guidelines where you don't eat fried food and you don't eat McDonald's every day, there's just a whole world of experimentation out there. Hey, this might work, this might not work, but at least I tried it, right? Marcus: Yeah, and try not to get militant about it too, right? I mean, I think that's the one big thing, is that you find these people that are just so locked in that they just can't think of any other way of eating. What's the most important thing that you have learned about running a business? John: Oh, man, that goes back to the grind, but the most important thing is that you're going to have to sacrifice. It's not a matter of ... if you want to succeed, you're going to have to sacrifice. It's not something that's just going to be handed to you. That might be time, that might be friends, as far as just being able to ... Marcus: A social life? John: A social life. Not necessarily that those are the things that you have to sacrifice, but you're going to have to sacrifice in areas that you might not want to, but if you're serious about what you want to do, if you're serious and passionate about your business and making it and seeing it succeed, then those are things that you're going to have to understand, that there are going to be times when you're going to have to make a choice. It's either going to be a self choice or it's going to be a selfless choice, and that's going to be very hard. It's going to be hard to do. Marcus: There's some interesting things there. One of the things that I've realized more and more about my workout regimen is that the dedication and discipline that I show in working out ... and for me it's really just about showing up and doing the work, even on those days when I don't feel like doing it, because it's over the consistency. No one workout is going to make you strong or make you lean, but it's the consistency of years of dedication to that that helps grow your health and your strength and all that other stuff. It's the discipline that I show there translates into discipline in other areas of my life, whether it's the intentionality that I show with my family or the discipline that I show in my business and how I operate there. I have a tendency to think that people that don't have discipline in any of those areas, that ... I don't know. Maybe the fact that they're a disciplined person shows in one of those areas, but if it's undisciplined, then it's going to show in all of them. I don't know where I was going with that. What do you like to do to unwind? John: I am around people all the time, and so to unwind, I just like to really just be by myself. Marcus: Yeah, a closet introvert? John: Yeah. I mean, there's just times. I love coming home to my wife, because I know it's just her and I. It's going to be just that night. I've been around people all day, from sunup to sundown, and I just like to be by myself. I like to hang out with my wife. I like to spend time with her, just kind of take a deep breath. It's not always go, go, go, go. It's just a time to unwind. I just get by myself. Marcus: All right, so tell people where they can find you. John: Yeah. We are in between Old Shell and Spring Hill Avenue, right behind Dreamland Barbecue. If you can smell the barbecue, you're probably right next to our building. Marcus: Nice. John: We're right off Interstate I-65, Exit 5A, I believe. I'm not sure of the exit. I just know because of muscle memory which exit it is. I don't pay attention to the number. Marcus: What about website, Facebook? John: Yeah, ​ is our website, JH CrossFit on ​, ​. Marcus: Understand that if you're listening to this in the future, that things change, but what does membership look like? If somebody wants to start working out at CrossFit, how do they get started? What do the fees normally look like? John: Yeah. The first class is always free. I don't let anybody sign up until they have tried out a class, so that they understand what they're getting themselves into. We always set up our first class. If you want to set up that class, email us at JH CrossFit through our website. You can email us on Facebook and Instagram as well. Fees, it comes down to, basically because I'm open every day, what it costs per day. If you just want to do one month at a time, it's $150 per month, no contract. If you want to do a three-month contract, it's $140. Marcus: Sure, so you give them a break. John: You get a break. The longer you want to stay, the more of a break you get. Six months, $130 per month. A year-long commitment is $120 per month. Then I know that people don't want to come all the time, so we have three-day and two-day-a-week programs for $90 and $60. Then it comes out to be, I think, if you do the just month-to-month, it comes out to I think $6 a day, something like that, and we encourage people to come every day. We program to where people can come every single day and take steps towards a better life. Marcus: Well, then I want to get on one final thing and then we'll wrap up. You mentioned amenities, and I'll say that most boxes don't have jack when it comes to amenities. You mentioned locker rooms or showers or something like that. One of my big beefs is we've got two or three boxes within walking distance of the office here, and none of them have amenities. For almost a decade now I've worked out at the Y over on the Eastern Shore, but if there was a box down here that had stuff where I could go during the day and get a workout in and then shower or get cleaned up or something and come back to work, I'd probably do that, but there's not one that I'm familiar with. Tell people what you have available. John: Yeah, we have a lot. We have guys' and girls' locker rooms. Both have two showers. We have full towel service. We have shampoo, body wash, toothbrushes, toothpaste, floss, razors, shaving cream, deodorant, after shave, mouthwash. Did I say toothbrush, toothpaste? Marcus: Yeah. John: Q-tips. Marcus: Come on. This really is John's house. John: We have a full-time masseuse in our house as well. Marcus: Nice. John: They have a studio upstairs. We have full towel service downstairs as well, to wipe off your sweat and pick up things there. I tell people that you can stay all day at the gym. I have everything you need. The only thing I don't have is your bed. You just can't spend the night. That's my right. Marcus: It's been a long time since I've been to any gym, let alone heard of a CrossFit because I haven't done CrossFit, but any gym that has that kind of service, so kudos to you for setting yourself apart. Well, to wrap up, I want to thank you for coming on the podcast. Any final thoughts or comments? John: No. I mean, that's good. There was a thought that I had, if we have time. Marcus: Yeah, go for it. John: When you said ... I was thinking about this the other day, actually ... when you said, talking about nutrition, how some people have that single-minded focus on what nutrition should be, where they have that lack of openness to other things. Whether it be good for them or not, they don't know. They're just close-minded and stuff, and so I was thinking about that idea with CrossFit and what we do at JH, as far as I believe personally that CrossFit is the best thing somebody can do, because of what we do at JH. Now, I can't speak for another CrossFit. I know a lot of CrossFit box owners, but I can't speak for them. I know what we do because again, that's where I'm at all day, and we focus on movement and making somebody to where they can be and live a healthy life at 80, 90 years old without the assistance of somebody, where their knees work, their hips work. It's not about lifting the most weight, it's not about being the fastest. It's about making sure that, hey, 20 years from now, I want to make sure that you're okay and make sure that you have a healthy and sustaining life. I've had so many people come through my doors, and I've had a lot of people leave just because their passions change. That closemindedness, I was thinking about it. I believe that if you're going to start your fitness journey, I believe that you should start with CrossFit. Now, I can't convince you to stay. I will do everything in my power to make it worthwhile to stay at JH if you want, but I've had people who fall in love with weightlifting, who want to just olympic weight-lift. I have people who have fallen in love with strongman competitions, so they just want to lift heavy weight. I've had people who want to become marathon runners. I have a guy right now who has changed his focus to running. He just ran, I think maybe two months ago, a 50-mile trail run. Marcus: An ultramarathon? John: Yeah, in the woods. Right, 50 miles in the woods. Marcus: Those people have a few screws loose as far as I'm concerned. John: Now he's training for a hundred-mile. Being at a CrossFit gym, it opens your mind to what you're capable of, and it allows you to ask questions. As far as like, okay, I might not like this, I might not like being out of breath, but I really enjoy this aspect of CrossFit. The thought came because you have so many people who are just against CrossFit, where you have that single-minded like, "This is what you should do," whether it be calisthenics, whether it to be bodybuilding, whether it should be just you on the elliptical. People are so gung-ho. When you first come into a fitness passion or when you first develop your fitness routine, when you get in certain places, you become so single-minded and you forget to ask questions. The beauty about CrossFit is like, hey, can I back-squat 500 pounds and can I also run a sub-six mile, or can I be really good at body weight but also be really strong, or can I bodybuild and also do CrossFit? It allows you to open your doors, and it allows to you see other possibilities that you would have never gone to at another place, where you forget to ask questions, where you forget to question the system, where you think that this is the way it should be, this is what fitness looks like, this is what everybody should be doing. You just kind of close yourself off, and what CrossFit allows you to do is it opens new doors, and it helps you to find passions that you have no idea were there. Marcus: Well, it also helps you find your limits as a human being and what you're capable of. John: Absolutely. Marcus: That translates into other areas of your life. John: Right. That thought crossed my mind because I was thinking about it the other day. If you're going to start somewhere, whether you stay at it or not, if you're going to start somewhere, CrossFit is the place to start. Marcus: Or to at least give it a try. Even if you've already started your workout journey, it might be worth trying something. One last thing, and this is my soapbox. John: Good. Marcus: If you are stuck on an elliptical machine, or if you are stuck running or cycling or doing whatever for a period of time, several times a week, then you may want to give some sort of weightlifting, whether it's CrossFit or just lifting weights or whatever, a try, because generating lean muscle mass will help you burn more calories at rest, which helps you stay fit longer and will actually help stabilize the muscles when you go to do the running or the cycling or whatever. What CrossFit does so well is, you know, this guy way back when came up with this muscle confusion idea and it was just really a gimmick, but the truth is the more you can keep your body guessing, the less it's able to adapt and get accustomed to the workouts that you're throwing at it. That's why often when you see workouts for weightlifting, they'll often say to do it for six or eight weeks or something like that and then change it. Well, with CrossFit, you're literally changing it every other day. John: Every day, yeah. Marcus: Anyway, John, I do appreciate your willingness to sit with me and share your journey as a business owner and an entrepreneur, and it was great talking with you. John: Thank you for having me.

Episode 1 introduces you to our cast Mike, Ben, and Josh Nash (with Aaron away for the summer). We also explore some of the available details for Destiny: Rise of Iron, and we pit Promised Land milk up against Fairlife for no apparent reason.

Registered Dietitian and fitness expert Katrina Segrave and computer scientist and Certified Functional Diagnostic Nutrition Practitioner Christopher Kelly join our hosts Jimmy Moore and Dietitian Cassie today in Episode 140 of "Low-Carb Conversations With Jimmy Moore, Dietitian Cassie & Friends!"   After taking a week off from the podcast while Jimmy was at an LCHF conference in South Africa, we're back with another brand new episode of this weekly health podcast that looks at all the latest health headlines from the perspective of the healthy low-carb lifestyle. Since we are a listener-supported podcast, we rely on the generous donations of our faithful listeners to help us keep these fun and engaging conversations coming. Special THANK YOU to our recent supporters, including Robin, June, Diana, Geraldine, Wendy, Richard, Vincent, and a business called Get That Place. If you want to add your name to the list of "Low-Carb Conversations" fans and supporters, then  to make a donation of any amount. THANK YOU FOR YOUR SUPPORT! IS THIS THE BEGINNING OF THE END OF FAT-PHOBIA AT LAST? In today's episode, our co-hosts Jimmy Moore and  are joined by a registered dietitian who mostly works with morbidly obese patients named  and Certified Functional Diagnostic Nutrition Practitioner . Jimmy and Cassie share briefly about Jimmy's trip to South Africa which happened after they recorded this episode (stay tuned to a future episode to hear all the details of how that went) and an update on what's been going on in Cassie's world. WOULD YOU DRINK A MILK PRODUCT MADE BY COCA-COLA? Listen in as Jimmy, Cassie, Kat, and Chris chime in with their thoughts about a new study showing how the Dietary Guidelines vilified saturated fat with no scientific evidence, the about face the Dietary Guidelines Committee has made on the role of dietary cholesterol in health, the new high-protein, low-sugar Fairlife milk being marketed by Coca-Cola, the insanity of the criticisms being hurled at the Paleo diet by mainstream dietitians, the absurdity of how mixing sugar and fat is the secret to health, a study that concludes people who run fast are causing as much damage as those who don't exercise at all, and a well-known New Zealand nutrition expert chimes in with his thoughts on all the recent pro-butter headlines. Don't miss hearing Kat and Chris share their best health tips at the end. So pull up a chair, grab a cup of coffee and let's talk! “LOW-CARB CONVERSATIONS” PODCAST IS LISTENER-SUPPORTED!: to support this podcast! LINKS MENTIONED IN EPISODE 140- We’re LISTENER-SUPPORTED: - - - SECRET HEADLINE #1: - SECRET HEADLINE #2: - - - - -