The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.
In this episode, Jason Wescott (WPP Media & Chair of IAB Europe's Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director, Zitcha) about Cotswold Outdoor's journey in creating its Retail Media Network.They discuss how the initiative began, the importance of stakeholder buy-in, why Cotswold Outdoor chose an omnichannel approach from the start, and the challenges faced along the way. The conversation wraps up with a look at future opportunities for omnichannel Retail Media across EMEA.
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it's transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure and real sales.Expect practical examples, honest takes on industry challenges, and a glimpse into what's next for data-driven Retail and Commerce Media.
Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and opportunities shaping Retail Media in Europe.In the first episode, IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett is joined by our Chief Economist Daniel Knapp and Retail Media Consultant Yara Daher to discuss what we can expect from Retail Media in 2025.They explore key milestones for 2024, topics that are hot on their radar for 2025 and the macroeconomic trends that will shape this sector this year.
In our latest episode, Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden, Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity in driving results, and their predictions for Retail Media in 2025. Tune in for expert insights, practical tips, and a look at what's next for the industry.
In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer's sponsored ad strategies. They discuss insights shared from Pentaleap's latest report on ‘H2 2024 Sponsored products Benchmarks', how retailers are developing their on-site propositions, and how they can strike the right balance between ad performance and consumer experience.
In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright, Head of International at Uber Advertising and Jason Wescott, Global Head of Commerce Solutions at GroupM & Chair of IAB Europe's Retail Media Committee. Together, they break down the key differences between commerce and retail media, exploring how each serves brands and retailers differently and what that means for campaign planning. They discuss the critical role of data, why it matters for brands, and share real-world examples of successful strategies.
In this latest episode, IAB Europe's Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. They also share insights on the future of RMNs, from evolving standards to innovation and growth.
Join IAB Europe's Chair of IAB Europe's Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio. In this episode they delve into Audio in 2024 and the programmatic opportunities. Tune in to find out more
In this episode, Wayne Tassie, Chair of IAB Europe's Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX.Together, they delve into the latest trends and developments in the ad industry, discussing how it is preparing to address challenges such as cookie depreciation and exploring opportunities in supply-side curation.*Please note this episode was recorded before Google's latest Privacy Sandbox announcement. Many Companies are continuing with privacy-first approaches despite cookies no longer being deprecated in Chrome.
Join the Chair of IAB Europe's Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ's curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics including Equativ's platform. first-party data and curation and industry trends for the future.If you're looking for transformative trends and the technologies that are driving the future of programmatic advertising, this episode is for you.
In this episode, join Wayne Tassie, Chair of IAB Europe's Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024. Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversation also tackles the topic of sustainability in ad tech, the evolving world of CTV and more.
Join Wayne Tassie, Chair of IAB Europe's Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving into the history of Xandr and its acquisition by Microsoft, and unravelling the implications of cookie deprecation it's an episode not to be missed. Tune in to discover how Microsoft is gearing up with innovative solutions for this transformative era of digital advertising.
Join IAB Europe's Chair of IAB Europe's Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain. In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It's a must-listen and a great way to kick off this new series.
Join the Chair of IAB Europe's Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they explore AI, Marketing Science and the Future of Programmatic.
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations at TikTok, to explore how entertainment platforms are reshaping the retail media landscape.Together, they discuss, how entertainment-driven discovery is transforming how people shop, what “true cross-channel integration” looks like, why scale, attribution, and data interoperability are key to unlocking Retail Media's full potential, and the opportunities ahead for a more connected, measurable, and creative commerce ecosystem.
In this episode of IAB Europe's Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.
Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour.What are the most valuable AI-driven tools and systems in use by the sector today, and where do the real opportunities lie? In the second half, we shift focus to policy. With AI regulation at the forefront of EU discussions, how will new rules shape the future of AI in advertising? We unpack the key regulatory developments, the EU competitiveness agenda, and the global AI race.
In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn's journey toward certification and what it means for their partners and advertisers, while Andy gives a behind-the-scenes look at the audit process and how it sets clear standards for measurement.
To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact Summit in Amsterdam, they explore why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can drive measurable results through content and data-driven campaigns, and gain practical insights into building impactful strategies that convert shoppers into loyal customers.
As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers. In this episode our Marketing & Communications Director, Lauren Wakefield speaks with Kofi Amoako, Regional VP at PubMatic, about what "curation" really means in the context of programmatic, why it's gaining traction, and how industry players can make the most of curated marketplaces. From unlocking premium audiences to driving efficiency, we dive into the strategies, benefits, and challenges surrounding curation.
In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of creativity in digital advertising. Together, they dive into the newly launched Return on Creative playbook, developed by IAB Europe and TikTok, uncovering the insights, collaborative process, and industry input that shaped its creation.From redefining ROI to prioritising authenticity and empathy, the conversation looks at why creativity is more essential than ever, especially on platforms like TikTok, where creators drive connection and innovation. The episode also explores how brands can rethink measurement, leverage AI, and scale impactful storytelling in a fast-changing digital landscape.
In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current landscape, industry efforts to reduce emissions, and what's needed to scale sustainable practices. They also dive into carbon footprinting across media channels and discuss the potential for carbon-aware cross-channel optimisation.
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers.Tune in to learn how stakeholders across the ecosystem can adapt and thrive in this new AI-powered era.
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe's new policy event, Advertising Horizons.Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider's look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited)
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe's new policy event, Advertising Horizons. Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider's look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited)
In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they unpack the pivotal trends shaping digital advertising in 2024 and offer a glimpse into what lies ahead for 2025. Beyond the industry deep dive, Helen uncovers a personal side of Daniel—exploring his highlights from the past year and what fuels his passions outside of the IAB Europe world.
In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen's H1 2024 Advertising Media Spend Report. They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms shaping the European advertising landscape, and predict how advertising spend in EMEA will evolve over the next 12 months.
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe's measurement standards here.
This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.
In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether you're on the buy-side or sell-side, this conversation offers valuable insights into the future of Retail Media.
In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall. Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz
In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to create new opportunities. It's a must-listen for anyone interested in the intersection of Tech, AI, and gender empowerment.Additional Materials:- Montenegrin AI Association website -> https://aisociety.me/- A book worth reading -> https://www.goodreads.com/book/show/41104077-invisible-women- And a short video of Coinis' Speed-Up Sessions with girls willing to get into Tech -> https://www.instagram.com/reel/C6ORzf3oO0i/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
In this episode of IAB Europe's Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.
In the second episode of IAB Europe's Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore's SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore's incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It's a must-listen and a great way to kick off this new series.
In the first-ever episode of IAB Europe's Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and the vital need for collaboration in shaping coherent sustainability policies in the future. Tune in and discover how the industry can actively contribute to a more sustainable digital advertising landscape today.
To kick things off for Season 6, IAB Europe's Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for and why corporate emission reporting is so important. Tune in as they unravel the complexities and highlight the urgency of addressing the carbon footprint of digital advertising.
Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.
Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking into the future and discussing what to expect in 2024.
In this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coinis. They delve into the meaning of company culture and explore how psychology can be applied in the workplace to foster a healthy environment. This episode offers valuable insights into the role of company culture and its connection to employee well-being.
In this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPACT+. Together, they delve into the inspiring journey of IMPACT+ and its remarkable contributions to advancing sustainable digital advertising within the industry. Discover the origins of IMPACT+, and its notable milestones, and get a sneak peek into the exciting innovations and future endeavours that Vincent and his team have in store for the coming months.
Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI. Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that promises to redefine your perspective on DMEXCO.
In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker.Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies.Join us as we gain exclusive insights and unravel the potential of Retail Media in driving innovation and growth in Europe.
In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importance. Phil also shares insights from Teads' recent research on attention and reflects on his experience at our flagship event in Madrid.
In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft. Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands. Tune in for a thought-provoking discussion on the evolving advertising landscape!
In this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Development, at Xandr. They discuss all things supply path optimisation and how even during the economic downturn, there are ample opportunities for brands to take control of their supply chain, and maximise cost and operational efficiencies through curated technology.
In this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of corporate responsibility in the digital advertising supply chain. They talk about Emma's career and how she got to where she is today, dive into Diversity & Inclusion and of course discuss all things sustainability.
In the latest episode of our Digital Dawn podcast, our CMO Helen Mussard speaks all things brand safety and suitability with Wayne Tassie, Group Director at DoubleVerify. They dive into the differences between the two, look at priorities and advice for brands, some of the key challenges we face today, and what tools are currently available to ensure brand safety and suitability are achieved.
© 2020-2025 Ivy Podcast Discovery LLC
