The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.
In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current landscape, industry efforts to reduce emissions, and what's needed to scale sustainable practices. They also dive into carbon footprinting across media channels and discuss the potential for carbon-aware cross-channel optimisation.
In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers.Tune in to learn how stakeholders across the ecosystem can adapt and thrive in this new AI-powered era.
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe's new policy event, Advertising Horizons.Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider's look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited)
In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe's new policy event, Advertising Horizons. Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive line-up of speakers set to take the stage.Tune in for an insider's look at what makes Advertising Horizons a must-attend event for anyone passionate about the intersection of advertising and policy.For more information on the event and to register to join us for free visit the event page here - https://iabeurope.eu/advertising-horizons-2025/ (edited)
In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they unpack the pivotal trends shaping digital advertising in 2024 and offer a glimpse into what lies ahead for 2025. Beyond the industry deep dive, Helen uncovers a personal side of Daniel—exploring his highlights from the past year and what fuels his passions outside of the IAB Europe world.
In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen's H1 2024 Advertising Media Spend Report. They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms shaping the European advertising landscape, and predict how advertising spend in EMEA will evolve over the next 12 months.
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe's measurement standards here.
This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.
In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether you're on the buy-side or sell-side, this conversation offers valuable insights into the future of Retail Media.
In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall. Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz
In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to create new opportunities. It's a must-listen for anyone interested in the intersection of Tech, AI, and gender empowerment.Additional Materials:- Montenegrin AI Association website -> https://aisociety.me/- A book worth reading -> https://www.goodreads.com/book/show/41104077-invisible-women- And a short video of Coinis' Speed-Up Sessions with girls willing to get into Tech -> https://www.instagram.com/reel/C6ORzf3oO0i/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
In this episode of IAB Europe's Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.
In the second episode of IAB Europe's Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore's SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore's incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.
In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It's a must-listen and a great way to kick off this new series.
In the first-ever episode of IAB Europe's Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and the vital need for collaboration in shaping coherent sustainability policies in the future. Tune in and discover how the industry can actively contribute to a more sustainable digital advertising landscape today.
To kick things off for Season 6, IAB Europe's Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for and why corporate emission reporting is so important. Tune in as they unravel the complexities and highlight the urgency of addressing the carbon footprint of digital advertising.
Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.
Join IAB Europe's Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking into the future and discussing what to expect in 2024.
In this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coinis. They delve into the meaning of company culture and explore how psychology can be applied in the workplace to foster a healthy environment. This episode offers valuable insights into the role of company culture and its connection to employee well-being.
In this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPACT+. Together, they delve into the inspiring journey of IMPACT+ and its remarkable contributions to advancing sustainable digital advertising within the industry. Discover the origins of IMPACT+, and its notable milestones, and get a sneak peek into the exciting innovations and future endeavours that Vincent and his team have in store for the coming months.
Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI. Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that promises to redefine your perspective on DMEXCO.
In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker.Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies.Join us as we gain exclusive insights and unravel the potential of Retail Media in driving innovation and growth in Europe.
In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importance. Phil also shares insights from Teads' recent research on attention and reflects on his experience at our flagship event in Madrid.
In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft. Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands. Tune in for a thought-provoking discussion on the evolving advertising landscape!
In this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Development, at Xandr. They discuss all things supply path optimisation and how even during the economic downturn, there are ample opportunities for brands to take control of their supply chain, and maximise cost and operational efficiencies through curated technology.
In this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of corporate responsibility in the digital advertising supply chain. They talk about Emma's career and how she got to where she is today, dive into Diversity & Inclusion and of course discuss all things sustainability.
In the latest episode of our Digital Dawn podcast, our CMO Helen Mussard speaks all things brand safety and suitability with Wayne Tassie, Group Director at DoubleVerify. They dive into the differences between the two, look at priorities and advice for brands, some of the key challenges we face today, and what tools are currently available to ensure brand safety and suitability are achieved.
In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertising, about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years.
In this episode, IAB Europe's Chief Economist, Daniel Knapp, speaks with Michelle Urwin, VP of Marketing at Skai, about the growing world of retail media. They discuss its growth in Europe, the challenges and misconceptions of Retail Media, and dive into what the future holds for this exciting, emerging channel.
In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob.They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.
We're thrilled to be back for season 3! To kick things off Lauren Wakefield, Marketing & Industry Programmes Director at IAB Europe caught up with Natalie Trye, Global Lead BRiM at Meta to discuss black representation in marketing and their BRiM project. They discuss the foundations of the initiative, some of the work that has already taken place, and all of the great work that is to come to help support this super important topic.
In this episode, Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe is joined by Volker Helm, Head of EMEA at Amobee. They unpack his exciting career that spans the entire spectrum of our ecosystem, discuss European expansion and look into the future predictions and some of the hottest topics in our industry right now.
In this special episode, in celebration of International Women's Day, our CEO, Townsend Feehan, speaks to Antonia Faulkner, Head of Marketing Analytics, Europe & APAC at Samsung Ads, and Philippa Snare, SVP EMEA at the Trade Desk about their experiences as leading women in digital advertising.They dive into their own careers, talk about what it's like to be a woman in digital advertising, and discuss some of the biggest challenges and opportunities for women in our industry today.
In this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look at what the future hold for this exciting, growing medium.
In this episode, IAB Europe's Chief Economist, Daniel Knapp, speaks to Ilhan Zengin, CEO of ShowHeroes Group, on mergers and acquisitions in digital advertising. They dive into the latest news in this space and also discuss some of the top video trends that we should be looking out for today.
To kick things off for 2022, IAB Europe's Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead. They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our industry.
In our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe's Marketing and Industry Programmes Manager, Marie-Clare Puffett speaks to Paul Goode, SVP Strategic Partnerships, Comscore on the topic. They discuss why it is important, the work Comscore is doing in this space and what the future holds for cross-screen measurement overall.
In our latest episode, IAB Europe's CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive into Outbrain's latest Guide to Consumer Insights and digital strategies for the 2021 Holiday shopping season. They discuss how consumer shopping habits have shifted, what is driving growth in the online shopping world and what the top priorities should be for brands looking to reach consumers over the festive period.
We are back with the second season of our Digital Dawn Podcast!In the first episode of the new season, IAB Europe's Marketing & Industry Programmes Manager, Marie-Clare Puffet talks to Virginie Dremeaux, Vice President, Marketing and Communications, International at Freewheel. They discuss working in the world of CTV, dive into Freewheel's latest research report - Advanced TV uncovered - and talk about what is in the store for the future of TV.
We're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.In this episode, IAB Europe's CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety and brand suitability. They delve into what brand safety and brand suitability are, discuss significant changes that have occurred over the last twelve months, and share best practices, lessons learned, and what we can expect in the future.
We're back with a Trust and Transparency season special! Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Development at DoubleVerify on the subject of disinformation. They delve into what disinformation is, discuss how we can fight it as an industry, and talk about the future of digital advertising and what needs to happen in order for us to overcome it.
In our final episode of season one, IAB Europe's Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.
In this episode, IAB Europe's Chief Marketing Officer, Helen Mussard talks to Emily Roberts, Programmatic Trading Manager, EMEA, at BBC Global News and Sophie Toth, Programmatic & Ad Tech Lead at EuroNews, about women in programmatic and the Women in Programmatic Network. The talk about what it's like to be a woman in the programmatic space, how the Women in Programmatic Network came about, and some of the great work they are doing to create a better gender balance in our industry.
In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok. They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to Creator Marketing on TikTok that was created in collaboration with IAB Europe. You can download your copy of the guide at tiktokforbusinesseurope.com
In our latest episode, IAB Europe's Programmatic Advisor, and Partnerships Director at SeenThis, Andrew Hayward-Wright catches up with Tom Kershaw, CTO at Magnite. They discuss what it's like to work in AdTech, and take a deep dive into the hot topic of Identity, talking about the opportunities available and what the future holds for solutions in this space.
In this episode, our Chief Economist Daniel Knapp talks all things Retail Media with Yara Daher, Regional Managing Director, Retail & Partnerships at Criteo. They discuss the retail media landscape, look at how it has evolved, and how you can succeed in this space in a time of rapid growth and transformation.
In part 2 of this week's episode, IAB Europe's Chief Marketing Officer, Helen Mussard talks to Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK, about what it's like to work in the world of advertising and the role of purpose in marketing.
In this week's episode, our Chief Marketing Officer, Helen Mussard, caught up with Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK. In part 1 of this two-part episode, they take a deep dive into diversity and inclusion and look at what this means and how it can be addressed in the workplace.
In this week's episode, our Privacy & Compliance Manager, Ninon Vagner, is joined by Elena Tutureanu, Senior Compliance Counsel, Global Data Protection & Privacy at Adform. They look at the impact of EU data privacy laws on digital advertising, discuss how the Transparency and Consent Framework is being implemented in Europe, and dive into how GDPR articulates with technical changes such as the end of third-party cookies.
In our latest episode, our Chief Economist, Daniel Knapp is joined by Viktor Zawadzki, General Manager for EMEA & APAC at MediaMath. They dive into one of Daniel's favourite topics, transparency and the programmatic supply chain, discuss the future of identity and even touch upon one of our industry's latest buzzwords, retail media.
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