Podcasts about performics

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Our guest has an impressive background in paid search and retail media with work at Performics, Omnicom Media Group & Mindshare. Two years ago, she moved from the agency world over to the brand side when she joined Glanbia Performance Nutrition as Senior Retail Media Manager. We're looking forward to engaging in a great conversation of rank punditry around retail media from a brand perspective.Find Jamie Williams on Linkedin at : https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at : https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at : https://www.glanbianutritionals.com/enHere's what we asked her : 1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?2. Let's start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand's retail media strategy?3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What's keeping these offerings from fully replacing traditional channels like linear TV and print?5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans? 6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?8. What industry trends around retail media are you most closely paying attention to right now?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to discuss the latest in media, marketing and tech. 

Rafaela Queiroz, managing director da Performics, uma das empresas do Publicis Groupe, fala sobre a transformação do mercado de mídia no mercado brasileiro.See omnystudio.com/listener for privacy information.

In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.

In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024. Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It's a must-listen and a great way to kick off this new series.

Did your latest advertisement reach 100k views and get 10k clicks? Or do you have no idea how many people actually saw it or had enough interest in it to try and learn more? If the advertising, marketing, and media you produce is created with the goal of reaching a measurable outcome - whether it's views or clicks or subscribers or sales… …you might just be interested in learning more about Performance Media and the data analytics that goes into it. Catch the latest TAS episode to hear it from Dr. Ramendra Singh. Meet Dr. Ramendra Singh Ramendra's Role as a Media Leader as Crossmedia Ramendra Singh is the Chief Performance Media Officer at Crossmedia USA. Crossmedia is an independent channel-driven agency delivering communications planning, media services and international account management. Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Since being founded in 2000, they have seen a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. Ramendra's Other Work in Marketing Ramendra received the Data Culture Leader Award as part of the BoD Awards from Corinium in 2022. He has served as Chief Marketing Officer, Chief Analytics Officer, and Chief Product Officer at Fortune 500 firms throughout his career. His C-Suite experience spans leading functional areas of Marketing, Product Development, Data Science & Analytics, Technology, and Operations and his global experience spans across multiple industry verticals. To name a few, previously, Ramendra has been Chief Analytics Officer of Performics and Chief Marketing Officer at Brandman University. He is also a senior member on Industry Councils and Advisory Boards. Besides that, Ramendra shares his insights by speaking and publishing on topics such as Performance Marketing, Measurement, Digital Transformation, Advanced Analytics, Decisioning Solutions, Application of AI/ML, and Organisational Improvement. Performance Media, Data Analytics, Marketing In this exclusive analytics podcast episode, Ramendra shares: The story behind his win of the Performance Pioneer award with PMW US His current role as the Chief Performance Media Officer at Crossmedia USA What exactly Performance Media is Combining demand generation and demand capture Using advanced analytics solutions in Performance Media Where we're at in Performance Media regarding advanced analytics The future of plug-and-play with data analytics How the role of a marketer has become broader and how universities should adapt A use case of a Performance Media has benefitted an organisation using data analytics Calculating the KPI for these Performance Media benefits How much mathematicians are involved in creating these media solutions The challenges that come with using data analytics in Performance Media How small businesses can also benefit from Performance Media Services side vs clients side If you are a marketing professional looking to start implementing Performance Media in your organisations through the use of data analytics, this is the episode you do not want to miss. --- Send in a voice message: https://anchor.fm/analyticsshow/message

To truly get satisfaction from your treasury career, it's important to push the boundaries of what you can offer. Rebecca Hirschboeck, Director of Finance – International Treasury at The Kraft Heinz Company, went from being unsure of her career goals to becoming a fully-fledged international treasury professional within 15 years. Rebecca joins The Treasury Career Corner this week to discuss her career choices, realising her passion for finance and economics, learning treasury from scratch and tackling a new role during COVID. She graduated with a B.A. in French and International Business from the University of Illinois at Urbana-Champaign and later received an MS in Accounting and an MBA in Entrepreneurship from the University of Illinois at Chicago. Rebecca has a wealth of experience in corporate treasury and financial analysis. She began her career in finance as a Senior Financial Analyst at Performics in 2010 before becoming Senior Treasury Analyst at Mettler-Toledo International, Inc., the following year. Rebecca then continued on her treasury path with roles as Treasury Manager and Treasury Senior Manager at Whirlpool Corporation from 2014 to 2020. During the pandemic, she decided to embark on a new challenge with The Kraft Heinz Company, taking on a role as Director of Finance – International Treasury. The Kraft Heinz Company is one of the largest food and beverage companies in the world with eight $1 billion+ brands and global sales of approximately $25 billion. The company is co-headquartered in Chicago and Pittsburgh. On the podcast we discussed… How Rebecca entered the world of treasury Why she decided to find a new challenge with Kraft-Heinz What Rebecca looks for in budding treasurers How she took a new challenge during COVID Missing out on office culture through COVID Why treasury experience isn't always crucial in the industry You can connect with Rebecca Hirschboeck on https://www.linkedin.com/in/rebecca-hirschboeck-148b426/ (LinkedIn). Are you interested in pursuing a career within Treasury? Whether you've recently graduated, or you want to search for new job opportunities to help develop your treasury career, The Treasury Recruitment Company can help you in your search for the perfect job. https://treasuryrecruitment.com/jobs (Find out more here). Or, send us your CV and let us help you in your next career move! If you're enjoying the show please rate and review us on whatever podcast app you listen to us on, for Apple Podcasts https://podcasts.apple.com/gb/podcast/the-treasury-career-corner/id1436647162#see-all/reviews (click here)!

As we kicked off season 9 of the Affiliate Marketing Podcast with an amazing guest, we knew we had to keep up the standards. This is why we have brought in Paul Kasamias, Managing Partner, Performics@Starcom. Paul has 18 years agency side experience of working within digital and performance marketing, including all direct-to-consumer channels across Paid Media and Performance Content. Paul leads a team of 200+ experts across a range of disciplines. Over the past 3 years the team have won 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards for running world class channel activities as well as end to end, data driven marketing campaigns. Paul was recently voted in the top50 industry leaders via PerformanceIn and really enjoys participating in industry events such as judging industry awards. Who else better to discuss modern SEO?Performics are a world class performance and digital marketing agency that buys media, creates content and optimizes brand experiences to business outcomes, across the entire consumer decision journey through our proprietary approach of unlocking intent to deliver favourable outcomes.Listen to find out more about: What Performics doesWhat is modern SEO?Why must your business be discoverable? [02:30] - Learn about Paul's background here[06:00] - Listen to find out about why AI has changed the marketing world [10:00] - What are the best modern SEO practices to ensure that you are giving your business the best chance [32:00] - Paul gives his best tips “I love AffiliateINSIDER's Affiliate Marketing Podcast.”

Väčšina e-shopov využíva v rámci komunikácie výkonnostný marketing, ale len veľmi málo z nich aktívne pracuje na budovaní značky. Pritom je to veľmi veľmi efektívny spôsob, ako budovať vzťah so zákazníkmi, zvyšovať mieru konverzie a tým aj ziskovosť e-shopu. Ako pristupovať k otázke budovania značky e-shopu, ako silu značky merať a ako na nej pracovať, nášmu Michalovi porozprávala Zuzka Karasová, Business Director Performics, agentúry zameranej na výkon. Užite si rozhovor! Ďalšie zaujímavé články a case studies nájdeš aj na: https://www.performics.com/sk/blog/ Tip 1: Dajte nám follow a budete o nových videách informovaní ihneď po zverejnení. Tip 2: Naše rozhovory môžete počúvať aj s parádnym videom z Forbes Business Lounge na našom Youtube kanáli: https://www.youtube.com/pricemaniaacademy. Tip 3: Ďalšie videorozhovory a články nájdete aj na blogu Pricemania Academy: https://www.pricemaniaacademy.sk/blog. Tip 4: Pri výbere kvalitných dodávateľov odporúčame sledovať aj náš projekt https://www.ecommerce-katalog.sk.

Hoy hemos reunido un mini panel con los DPOs (Delegado de Protección de Datos, o Data Protection Officer) de dos de los grupos de comunicación más grandes del mundo, Dentsu y Publicis, para conocer mejor su punto de vista en un mercado publicitario digital que cada vez avanza más rápido hacia el #PrivacyFirst, el #cookieless y la minimización en el tratamiento de datos personales.  Silvia Ruiz es abogada especializada en Privacidad y Propiedad Intelectual en la firma Écija Abogados, y está designada como DPO externa en Dentsu. Henry Velásquez es DPO para el sur de Europa en Publicis, así como abogado especializado en protección de datos y derecho de nuevas tecnologías.  Referencias: Guías legales de la IAB Spain Directrices del Comité Europeo de Protección de Datos para la publicidad segmentada en medios sociales

“Pour faire un bon SEO, il faut être curieux de nature, aller regarder ce que fait la concurrence, mais aussi savoir se remettre en question en permanence.”Benoît Perrotin, le nouvel invité du Panier, est le directeur SEO d'Eskimoz, une agence de référencement naturel. Après des études de développement informatique, Benoît s'est très rapidement intéressé au SEO et a intégré Performics et Pixmania pour se spécialiser. Chez Eskimoz, il est chargé de la BU e-commerce et aide chaque entreprise dans sa stratégie de visibilité sur le web.“Il est toujours important d'afficher des éléments de réassurance dans ses méta-descriptions : paiement sécurisé, livraison offerte, retours gratuits etc. L'internaute se sentira plus en confiance.”Avec Laurent Kretz, fondateur de CosaVostra, ils reviennent sur tous les rouages du référencement naturel, et offrent plus de 10 conseils concrets et actionnables pour votre SEO :15'28 : En e-commerce, pour créer un bon site, il faut bien penser son parcours utilisateur pour qu'il soit le plus court possible.18'45 : Il ne faut pas sous-estimer le point d'entrée de la page d'accueil. Il est essentiel de mettre les meilleurs liens possibles et il ne s'agit pas de mettre en avant son nouveau produit mais au contraire des produits stratégiques. 26'32 : Si l'on a 50 pages de listes de produits, il faut multiplier le nombre de produits sur chaque page et paginer sous la forme “1,2,3,4,5...10...50” pour que les fiches produits soient indexées plus facilement. 32'10 : Lorsque l'on fait de l'infinite scroll, il faut prévoir une navigation alternative sous forme de pagination pour que tout le contenu soit indexable. 34'54 : Pour indiquer à Google qu'une fiche produit est très importante, il faut faire du maillage interne entre les différentes fiches. 38'28 : Faire de l'up-sell ou du cross-sell est intéressant du point de vue de l'expérience client mais pas forcément du côté SEO.42'52 : Il vaut mieux utiliser des # plutôt que des ? dans ses URL.47'20 : Au début, il vaut toujours mieux se focaliser sur l'optimisation de ses meilleurs produits.48'36 : Un marquage des avis produits permet un taux de clic en hausse de 30% à 40%. De même, il est important de faire une moyenne des notes du site et de les restituer dans les pages catégories.57'22 : Lorsque l'on est présent à l'international, il est très important de localiser le contenu et de créer des contenus spécifiques à chaque pays. 59'25 : Il faut bien travailler sa performance web et la vitesse de chargement de sa page. Cela passe par des images moins lourdes, du lazy loading, etc.  Benoît Perrotin livre aussi ses conseils en terme d'outils pour améliorer son référencement : Trustpilot, Avis-Vérifiés, Imagify sur Wordpress, Lazy Load, Screaming Frog ou encore SEObserver. On y parle aussi d'anciens épisodes du Panier :#38 – Jonak : Comment digitaliser et internationaliser la distribution de sa marque familiale ?#40 – MaCoque : Se battre contre Amazon en auto-financement et croissance organique#42 – Superprof : Croissance externe et SEO, les ingrédients d'une hyper-croissance auto-financée. Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcast, par là si vous préférez Podcast Addict ou encore ici si vous préférez Spotify.

В феврале 2021 года агентство «Риалвеб» присоединилось к коллегам из агентства Performics для совместного продвижения мобильного приложения S7 Airlines. Для увеличения объема трафика с оптимальной стоимостью было решено запустить кампании c автоматическим таргетингом на Facebook и Google

Daina Middleton is CEO of Britelite Immersive, a creative technology company. Prior to joining Britelite she served as CEO of Performics, and before that she ran B2B marketing at Twitter. Daina is the author of Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, and Grace Meets Grit: How to Bring Out the Remarkable Courageous Leader Within. Topics include the shift to online commerce, company culture in the age of remote work, seamless integration of virtual and physical brand elements, and the use of consumer data to create value-added experiences. Special Guest: Daina Middleton.

In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung's direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung's long-time agency partner Performics. In a wide-ranging discussion, they cover: - How Samsung replicates the benefits of bricks-and-mortar retail online - Samsung's evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com - The secrets of an adaptive and successful brand-agency partnership

Zara Bryson is a Strategy and Innovation Director at Publicis Media, one of the four solutions hubs of Publicis Groupe, comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices to deliver client value and business transformation.   Zara’s self-confessed love of maths and a degree in law has made her a collaborative, strategic, problem-solver. She values lifting others up, encouraging curiosity and fostering a compassionate, fun, growth mindset culture.   Zara is the current Head of Purpose and Impact at Bloom UK, a volunteer-led network of women in the communications industries, championing their ‘real voices’ and focused on spearheading positive industry change and paying it forward to the next generation.   She founded a biweekly podcast - ‘Who's Next with Zara Bryson’ - to shine a light on brilliant women to champion them, and for others to learn from. Each guest pays it forward to someone they personally find an inspiration.    Zara received the WACL - Women in Advertising and Communications, London - Future Leaders Award in 2018, and was recognised as a ‘Kindness and Leadership 50 Leading Lights’, part of the Women of the Future Programme in November last year, recognising the contribution of kind leaders to business, the economy and society.   ------- For more details on how you can enter or nominate someone for the 'Kindness & Leadership 50 Leading Lights' list, part of the Women of the Future Programme, please visit: https://www.kindnessrules.co.uk For more information on the Women of the Future Programme and initiatives, please visit: www.womenofthefuture.co.uk

Sendung 19 im Überblick 00:00 SHOW INTRO 04:04 KLATSCH, QUATSCH UND TRATSCH: HR-Tindern bei kununu & Co. 17:05 THESE DER WOCHE: Mitarbeiter finden geht auch ohne Employer Branding-Theater 22:32 SCHLAULENZEN: Die Kunst des Lassens. Reisen als Haltung. So, sagt Jürgen Alef, geht das Lenzen 43:11 SHOW OUTRO  45:00 ZUGABE: kne:buster - der Countdown läuft!   Das Community Radio für Neue Arbeit und Wirtschaft Expedition Arbeit präsentiert sein Community Radio für Neue Arbeit und Neue Wirtschaft, moderiert von Florian Städtler. Jeden Montag erscheint dieser Podcast und präsentiert Nachrichten und Meinungen rund um Themen aus Arbeit und Wirtschaft. Die Inhalte kommen aus über zweihundert ausgewählten Quellen und von den Expedition Arbeit-Mitgliedern selbst. Immer mittwochs um 18 Uhr treffen wir uns in einer einstündigen Zoom-Online-Session und diskutieren die “These der Woche”. Mehr Informationen zur Mitgliedschaft findet Ihr unter intrinsify.de/mitglied-werden.  Wer als Mitglied oder Interessent:in auf dem Laufenden bleiben will, der ist herzlich in die LinkedIn-Gruppe "Expedition Arbeit" eingeladen. https://www.linkedin.com/groups/8998011/   Show Notes zur Sendung 19 Übersicht Arbeitgeber-Bewertungs-Plattformen auf der Website von Performics: https://performics.de/blog/arbeitgeber-bewertungen/  Persoblogger, Website https://persoblogger.de/  Stefan “Persoblogger” Scheller auf LinkedIn https://www.linkedin.com/in/persoblogger-stefan-scheller/  Umfrage “Wie bilden sich Unternehmen weiter?” https://bit.ly/nextPE Jürgen Alef, Website https://juergen-alef.de/ Jürgen Alef, Buch “Schlaulenzen” https://www.amazon.de/dp/3947572379/ref=cm_sw_em_r_mt_dp_19283D0N4AMGMG4AKDX5 Jürgen Alef bei LinkedIn https://www.linkedin.com/in/j%C3%BCrgen-alef-68590a17a/  Stefan Knecht kne:blog und kne:buster auf www.digitalien.org  Stefan Knecht bei LinkedIn (mag er nicht ;) https://www.linkedin.com/in/knecht/  Stefan Knecht Website https://stefanknecht.de    Allgemeine Links zu Expedition Arbeit Ideen, Anregungen und Kritisches an die Redaktion: florian@expedition-arbeit.de  Expedition Arbeit-Mitglied werden www.intrinsify.de/mitglied-werden Expedition Arbeit - Offene LinkedIn-Gruppe https://www.linkedin.com/groups/8998011/ Community Management und Host Community Radio: Florian Städtler bei LinkedIn https://www.linkedin.com/in/fstaedtler/  Sprecherin Zwischenmoderationen: Stefanie Mrachacz https://www.linkedin.com/in/stefanie-mrachacz-436392112/  Schnitt und Mix: Yannik Mattes https://www.linkedin.com/in/yannik-mattes-9b0993206/  work-X Festival https://work-x-festival.de/  Aktion "Von der Uni in die Zukunft der Arbeit - die Projekt-Skizze (bitte ggf. aktuellste Version nutzen!) findet Ihr ebenfalls sowohl in der LinkedIn-Gruppe als auch bei Yammer (dort gibt's eine Gruppe zum Thema, siehe nächster Bullet Point) und in der LinkedIn-Gruppe; dort wird auch immer wieder aktuell über die Aktivitäten von, mit und für Student:innen berichtet Yammer-Gruppe "intrinsify für Studenten" https://www.yammer.com/intrinsify.me/#/threads/inGroup?type=in_group&feedId=11640286&view=all Die Musik und SFX (Sound-Effekte) in allen Sendungen stammen von der Plattform www.audiio.com bzw. von Florian Städtler

V dnešnom rozhovore s Annou Olveckou z mediálnej agentúry Performics sa dozviete aj:kto je Account manager a o čo sa v agentúre stará,čo zahŕňa koordinácia accout tímu,ako agentúra funguje počas pandémie.

Today I get the honor and privilege of chatting with long time industry vet, Candice Noble. Cutting her teeth in the affiliate marketing world with Performics back in 2000, managing one of the most well known and vibrant affiliates programs in the space at Snapfish and Hewlett Packard, Candice has been one of the most successful digital marketers for almost the entirety of digital marketing. Her experience and successes have few peers.During her 25 year career, Candice has pursued a journey to showcase her authentic self, and as a Black women, self described data nerd and tattooed marijuana user, she has a lot of experiences to share with us. And we dive into each one. Candice and I talk about her experiences with race, equity, diversity and the weight of racism and implicit bias on her career and daily professional life. She shares how she felt safe in our affiliate community, how things changed as she grew in her career and what it feels like to have that weight lifted.It is definitely an enlightening and eye opening conversation. Please be sure to listen.We dive into weed as well. Yup, you read that right. We talk about the marketing of it, the opportunities and difficulties and how people have responded to her coming out as a recreational and medicinal user of the plant. You'll also hear me stumble as I try to say the word “marijuana” on this podcast. Listening again, it's quite funny.Candice is an incredible individual with so much to share and I can't be more proud to have her on the show. It's our longest yet, but I think you'll find it worth every single minute. We are totally going to have her back soon.You can reach out to Candice at candiceATpapersandink.comOh, hey traditional affiliates, you may be missing a ton of revenue opportunity if you are not promoting marijuana products. But Candice has a solution, promote hers! Reach out to her to find out about this opportunity.

This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many".And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger between Mercerbell and Performics - and how it will guide the group into the future.Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth.And, Woolworths' retail media business, Cartology, has expanded its digital capabilities and services. It is the latest update to the way Australia's supermarket giants continue leveraging its consumer data to personalise customer experience and add value for brand partners.

“Pour faire un bon SEO, il faut être curieux de nature, aller regarder ce que fait la concurrence, mais aussi savoir se remettre en question en permanence.”Benoît Perrotin, le nouvel invité du Panier, est le directeur SEO d’Eskimoz, une agence de référencement naturel. Après des études de développement informatique, Benoît s’est très rapidement intéressé au SEO et a intégré Performics et Pixmania pour se spécialiser. Chez Eskimoz, il est chargé de la BU e-commerce et aide chaque entreprise dans sa stratégie de visibilité sur le web.“Il est toujours important d’afficher des éléments de réassurance dans ses méta-descriptions : paiement sécurisé, livraison offerte, retours gratuits etc. L’internaute se sentira plus en confiance.”Avec Laurent Kretz, fondateur de CosaVostra, ils reviennent sur tous les rouages du référencement naturel, et offrent plus de 10 conseils concrets et actionnables pour votre SEO :15’28 : En e-commerce, pour créer un bon site, il faut bien penser son parcours utilisateur pour qu’il soit le plus court possible.18’45 : Il ne faut pas sous-estimer le point d’entrée de la page d’accueil. Il est essentiel de mettre les meilleurs liens possibles et il ne s’agit pas de mettre en avant son nouveau produit mais au contraire des produits stratégiques. 26’32 : Si l’on a 50 pages de listes de produits, il faut multiplier le nombre de produits sur chaque page et paginer sous la forme “1,2,3,4,5...10...50” pour que les fiches produits soient indexées plus facilement. 32’10 : Lorsque l’on fait de l’infinite scroll, il faut prévoir une navigation alternative sous forme de pagination pour que tout le contenu soit indexable. 34’54 : Pour indiquer à Google qu’une fiche produit est très importante, il faut faire du maillage interne entre les différentes fiches. 38’28 : Faire de l’up-sell ou du cross-sell est intéressant du point de vue de l’expérience client mais pas forcément du côté SEO.42’52 : Il vaut mieux utiliser des # plutôt que des ? dans ses URL.47’20 : Au début, il vaut toujours mieux se focaliser sur l’optimisation de ses meilleurs produits.48’36 : Un marquage des avis produits permet un taux de clic en hausse de 30% à 40%. De même, il est important de faire une moyenne des notes du site et de les restituer dans les pages catégories.57’22 : Lorsque l’on est présent à l’international, il est très important de localiser le contenu et de créer des contenus spécifiques à chaque pays. 59’25 : Il faut bien travailler sa performance web et la vitesse de chargement de sa page. Cela passe par des images moins lourdes, du lazy loading, etc. Benoît Perrotin livre aussi ses conseils en terme d’outils pour améliorer son référencement : Trustpilot, Avis-Vérifiés, Imagify sur Wordpress, Lazy Load, Screaming Frog ou encore SEObserver. On y parle aussi d’anciens épisodes du Panier :#38 – Jonak : Comment digitaliser et internationaliser la distribution de sa marque familiale ?#40 – MaCoque : Se battre contre Amazon en auto-financement et croissance organique#42 – Superprof : Croissance externe et SEO, les ingrédients d’une hyper-croissance auto-financée. Pour découvrir tout ça, c’est par ici si vous préférez iTunes, par là si vous préférez Deezer ou encore ici si vous préférez Spotify.Suivez également le podcast sur les réseaux !

Lucia Stefansky je Senior Digital Strategist v Performicse. Má už viac ako 12 rokov skúseností v marketingu, začala vo veľkých korporáciách a neskôr prešla do agentúry. Budeme sa rozprávať o storytellingu, najmä o tom, ako ho využiť v kampaniach. V rozhovore sa dozviete: 0:36 Prečo Lucia odišla z korporácie a prešla na stranu agentúry? 1:57 Ako sa dostala k storytellingu a prečo ho začali používať v kampaniach? 2:46 Čo Storytelling vlastne znamená a čo všetko zahrňuje a kto ho môže využiť? 5:13 Akú zaujímavú storytellingovú kampaň robila, aké prvky by mala takáto kampaň obsahovať? 8:20 Ako prebieha príprava storytellingovej kampane? Dá sa využiť aj na kratšie kampane? 11:54 Dá sa robiť storytelling aj v inom formáte ako video? v čom sú najväčšie výhody videa? 12:58 Vedia aj menšie značky alebo e-shopy podporiť predaj storytellingom? 14:49 Ako sa rozlišujú kreatívy na rôzne kanály a ako často by sa mali meniť? 18:03 Robí sa pri storytellingu aj klasické A/B testovanie? 18:56 Dá sa robiť storytelling offline alebo prepojiť online s inými médiami? 20:29 Kto všetko sa podieľa na príprave storytellingovej kampane, na čo sa má klient pripraviť? 23:33 Aká je hlavná pridaná hodnota storytelllingu oproti klasických bannerovým reklamám? 24:58 Zhrnutie, čo si pripraviť pred tým, než rozbehnem storytellingovú kampaň?

GUEST:A. Margot Blair is a partnership strategist, a University Adjunct Professor, and the Founder of ELDA4U, LLC, a business development training company. Margot has organized and hosted a 23-city tour, hosted three multigenerational women’s professional development conferences, published six professional development workbooks, and has been recognized as a Top 40 under 40 leader. Over the last decade, Margot has studied the psychology behind collaboration which has allowed her to partner and work with clients including organizations such as The Obama Foundation, Arouet Foundation, and GCU’s Honors College, in addition to employees of Performics, Dallas Mavericks, ADP, Toyota, Prudential, Travelers, and more. As well, A. Margot Blair contributed for Forbes Business Coaches Council.Website: www.amargotblair.com Instagram: https://www.instagram.com/a.margotblair/ Facebook: https://www.facebook.com/a.margotblair/ Twitter: https://www.instagram.com/a.margotblair/ LinkedIn: https://www.linkedin.com/in/amargotblair/ YouTube | https://www.youtube.com/channel/UC_Pt6xYfWn985b3Tj7QC-4w  Host: Raquel Diehmwww.raqueldiehm@gmail.com @rockydiehm

V tomto podcaste sme sa rozprávali s Annou Olveckou, ktorá je Head of Client Services marketingovej spoločnosti Performics. Hovorili sme o výkonnostnom marketingu, slovníku, ktorý využíva, a Anna prezradila aj niekoľko rád, čo robiť, keď začínaš s podnikaním. Čo hrá hlavnú úlohu pri jednaní s klientom? Vzťah s klientom sa buduje na dôvere. Dozvieš sa, ako hovoriť s klientom, ak sa vaše názory rozchádzajú. Čo okrem peňazí ti pomôže dostať sa na vrchol vyhľadávania v Google? Dozvieš sa aj zásadnú vec, ktorá odlišuje dobrú agentúru od zlej. Tak čo? Poznáš všetky marketingové skratky? Príjemné počúvanie.

Diese Woche spreche ich mit Andre Alpar über Suchmaschinenoptimierung. Andre ist SEO- Guru, Investor, Digital Marketing Strategist und Keynote Speaker. Er hat mehrere Unternehmen aufgebaut, dann drei Jahre bei der Rocket Internet GmbH in leitender Funktion gearbeitet und später gemeinsam mit Maik Metzen die internationale SEO-Agentur AKM3 (heute Performics) gegründet. Außerdem ist er die Stimme des #askomr Podcasts und hat als Veranstalter verschiedene Online Marketing Konferenzen ins Leben gerufen. Im Podcast sprechen wir darüber wie sich der SEO Markt entwickelt hat, warum SEO nicht an Bedeutung verliert und wie man Verständnis für den Kanal schaffen kann. Außerdem besprechen wir, wie man relevante Ziele definiert und was man heute tun kann um auch morgen im SEO erfolgreich zu sein.

Diese Woche sprechen wir mit dem SEO und Voice Experten Maik Metzen. Maik hat über 13 Jahre Online Marketing Erfahrung und hat gemeinsam mit seinem langjährigen Weggefährten Andre Alpar die internationale SEO-Agentur AKM3 (heute Performics) gegründet, die innerhalb weniger Jahre auf 180 Mitarbeiter gewachsen ist und 2014 von Publicis akquiriert wurde. Außerdem ist er als Speaker zum Thema Voice und SEO unterwegs und er ist Mitgründer des Online Zigarrenshops Noblego. Wir diskutieren den Status Quo, die Entwicklungen und die Potentiale von Voice. Dann klären wir wer sich wann mit Voice befassen sollte und welche Möglichkeiten zur Monetarisierung sich etablieren werden. Zu guter Letzt sprechen wird darüber, wie man an das neue Thema heran gehen sollte und warum Erwartungsmanagement so wichtig ist.

On the latest episode at the intersection of business, marketing, tech and pop culture we talk:Minor transit. Is Uber and Lyft destroying mass transit as we know it?Cannes Lions. It's two weeks away. What are the themes we're seeing trending from the annual conference on creativity?Customer triggers. We speak with Burcu Agma from agency Performics on things to watch at the top and bottom of the funnel.Plus music from Gerry Read and Jesse Saunders w/ Cassandra Lucas.Sponsored by Microsoft Advertising, iOgrapher and Branding Strategy Insider."The Culture of Business."#DisruptiveFM #dfm

On the latest episode at the intersection of business, marketing, tech and pop culture we talk:Minor transit. Is Uber and Lyft destroying mass transit as we know it?Cannes Lions. It's two weeks away. What are the themes we're seeing trending from the annual conference on creativity?Customer triggers. We speak with Burcu Agma from agency Performics on things to watch at the top and bottom of the funnel.Plus music from Gerry Read and Jesse Saunders w/ Cassandra Lucas.Sponsored by Microsoft Advertising, iOgrapher and Branding Strategy Insider."The Culture of Business."#DisruptiveFM #dfm

Omni Talk sits down with Performics Director of External Communication and longtime friend of the Omni Talk podcast, Laura Heller. Laura talks about the changes she's seen in her career covering retail and technology, and the 2019 CES track she'll be hosting January 9th in Las Vegas.

WordPress is a great platform for SEO, even if you don’t go out of your way to make it SEO friendly. But, since search engines have gotten much smarter, you have to do a lot more. Suresh Kumar from Performics. Convonix discusses some of the best SEO tips and tricks which will help you make your WordPress site an SEO powerhouse and generate maximum traffic. Check Out the Top WordPress Hosting Provider: https://www.resellerclub.com/wordpress-hosting

Our special encore guest today is Daina Middleton. She is the CEO of a leading national to local marketing company, Ansira. Prior to heading up Ansira, Daina served as the head of global business-to-business marketing at Twitter as well as successful leadership positions at Performics, Moxy Interactive, and 16 years at Hewlett Packard. Daina is also the author of two books: “Marketing in the Participation Age” and “Grace Meets Grit.” Now...you may remember Daina and the wisdom she shared during Episode 397. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 397 to your list of vital priorities. What you’ll learn about in this episode: Why it’s so critical now, more than ever, to brand to local space Why you need to have both a local and a national brand relationship with your customers How your mindset has such an impact on your influence potential Why, as a leader, it’s about empowering others…not about having power over others Why Daina believes that success is about the everyday journey - not just about the end outcome Why it’s more important how you recover from mistakes rather than how you make them Why it’s essential to recognize the type of person that you need for the type of environment or business The value of finding your passion and authentic voice The importance of continually transforming your company How best to connect with Daina: Website: dainamiddleton.com Website: ansira.com Email: daina@dainamiddleton.com Twitter: @DainaMiddleton  

Michael Kahn went from multiple entrepreneurial stints to a long-term leadership role at Performics before arriving at DigitasLBi as its global brand president. In this episode of Starting Out, Kahn discusses the challenges of switching gears from short-term to long-term leadership.

"Back to the old days" - Er war für die Start-up-Schmiede Rocket Internet als strategischer Online Marketing Berater tätig, dort verantwortete er unter anderem für Zalando den Bereich Performance Marketing, die Rede ist von SEO Legende und Business Angel, Andre Alpar, unserem Gast im ChefTreff Podcast. // We CREATE. We CONNECT. We INSPIRE. Überzeuge dich selbst und besuche uns auf der K5 Future Retail Conference, dem Top-Event im E-Commerce! >> www.k5.de // Podcast Übersicht: Wie bist Du zum Thema Internet und Entrepreneurship gekommen und wie hat Dich deine Zeit bei Rocket Internet bis heute geprägt? [ab 01:37] Performics, Deine Performance Marketing Agentur war anfangs Rendite getrieben. Warum kam es dennoch zum Earn Out und auf welche Herausforderungen im Bereich HR müssen sich Wachstumsunternehmer einstellen? [ab 11:00] Von Hitflip zu Hitmeister - Wie kam es zum Shift im Geschäftsmodell und warum war dieses endlich? [ab 17:58] Stichwort “ Performance Marketing “: Auf was muss man als Online Händler achten und warum sollte man bei Content Marketing auf Qualität und nicht auf Quantität setzen? [ab 23:54] Nur jede dritte Suchanfrage hat ein klares Ziel vor Augen. Wie lässt sich Suchmaschinenoptimierung gezielt für Unentschlossene nutzen und welche Rolle nimmt die voice und deviceübergreifende Suche in Zukunft ein? [ab 33:15] Du bist seit längerem als Business Angel tätig, wie kam es zu Know How for Equity Deals und auf was sollten Gründer achten, wenn sie auf der Suche nach einem Frühphase-Investment sind? [52:50] Welche Anlagestrategien verfolgst Du sonst und wie stehst du zum Thema Blockchain? [ab 55:05] "SEO für Onlinehändler in einer mobilen Welt." // Andre Alpar // K5 Konferenz 2017 https://www.youtube.com/watch?v=oWwK2A8W394&feature=youtu.be

For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency Performics, he also founded his own companies like “Hitmeister” and invested in a lot of startups. And, of course, he also publishes a lot of content: Andre is writing books, recording podcasts, and organizing events like OMCap. In our podcast, Andre shares insights on building a solid SEO team, finding the right approach to communicate your product, and how SEO works within the overall marketing mix. Last but not least, he tells us why not only the voice in your head can lead to paranoia. https://www.crossengage.io/podcast-2-andre-alpar/

SHOW NOTES  Daina Middleton is an executive leadership coach with over three decades as a business leader and CEO. She pioneered digital marketing at Hewlett-Packard, was the global CEO at Performics, the largest performance marketing company in the world, and ran global business marketing at Twitter. Currently, she serves as a director on the boards of Marin Software and Healthwise. A frequent speaker, she also appears in Forbes, Fast Company, The Huffington Post, Adweek, and on CNBC. She lives near Jackson Hole, Wyoming. Her latest book is Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within.

Daina Middleton is a Principal at Larcen Consulting Group and author of “GRACE MEETS GRIT: How To Bring Out The Remarkable, Courageous Leader Within.” Prior to launching her consulting work, Daina served as the head of global business-to-business marketing at Twitter as well as successful leadership positions at Performics, Moxy Interactive, and 16-years at Hewlett Packard. In all, Daina possesses three decades of hands-on business experience as a proven leader and CEO. She now works with executives from large and small companies who seek to take their business to the next level. She helps them understand the importance of leadership development that accompanies success. What you'll learn about in this episode Daina’s background How having processes and routines helps contribute to Daina’s time-saving success technique Why transformational leadership is a critical skill for business owners to master Why it’s important to invest and take time for yourself Finding the right mentors for the right time in your career How mastering consistent, repeatable processes can drive value Why finding a core value to stand for is so important for a company to succeed Why you shouldn’t change yourself to the whim of your customers Why it’s important to balance your strengths & weaknesses Why you need to have self-awareness Why it’s important to have mindfulness in work situations How best to connect with Daina: Website: dainamiddleton.com Email: daina@dainamiddleton.com Twitter: @DainaMiddleton