Life as a Freelance Writer

Follow Life as a Freelance Writer
Share on
Copy link to clipboard

The Content Podcast - Content Marketing that is! Welcome to Life as a Freelance Writer - The Content Podcast, where I will show up weekly to share what I have learnt as a writer, a freelancer and a business owner. My purpose is to inform and educate so I want to help you get the most out of yourse…

Mariah MacInnes


    • May 27, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 35m AVG DURATION
    • 278 EPISODES

    Ivy Insights

    The Life as a Freelance Writer podcast is an absolute gem for anyone interested in the world of content creation and marketing. As someone who has been a guest on the show twice, I can attest to the fact that Mariah asks deep and insightful questions, ensuring that her listeners are getting the most up-to-date information about social media. Not only does she provide valuable advice, but she also shares her own learning experiences, making it a relatable and authentic listen.

    One of the best aspects of this podcast is that Mariah offers actionable steps that you can implement into your own content creation process. Whether you're struggling with creating engaging content or trying to find your writing style as an introvert, Mariah has you covered with thoughtful ideas and strategies. Her calming and assertive presence as a host makes you feel supported in your marketing efforts, and her ability to create a sense of community is truly commendable.

    The worst aspect of this podcast is hard to pinpoint, as it's genuinely packed with fabulous content. However, if I had to nitpick, I would say that occasionally there could be more variety in terms of guests. While Mariah herself provides valuable insights, it would be interesting to hear from different perspectives within the freelance writing industry. Nonetheless, this is a minor critique in comparison to the wealth of knowledge offered by Mariah.

    In conclusion, The Life as a Freelance Writer podcast is an essential listen for anyone looking to improve their content creation and marketing skills. Mariah's expertise shines through in every episode, and her ability to provide practical advice while fostering a sense of community is truly commendable. Whether you're struggling with writing styles or seeking actionable steps for social media success, this podcast will undoubtedly guide you towards becoming a better freelance writer. Don't miss out on this invaluable resource!



    Search for episodes from Life as a Freelance Writer with a specific topic:

    Latest episodes from Life as a Freelance Writer

    277: You don't need another tactic, you need to believe in yourself

    Play Episode Listen Later May 27, 2025 17:42


    Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset? Your confident? Your belief? I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience. And I want to talk about it with you. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS

    loved tactic laetitia andrac
    276: How to create "viral" content

    Play Episode Listen Later May 19, 2025 17:09


    Is going “viral” the goal for your business? Do you need the traffic to reach your goals?Going viral doesn't always mean sales, but it does mean exposure. However, virality as a business is very different to going virtual as a content creator - so let's talk about it.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS

    275: What is happening in the world of content marketing (for small business owners) | Mitch + Mariah

    Play Episode Listen Later May 12, 2025 22:16


    There is a LOT going on in this online marketing space. So let's talk about it. Content Queen Mariah team - Mariah and Mitch are chatting about 3 interesting things we are seeing online (or ideas for you to try as a small business). Have more ideas or things you are seeing? Share them with us! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGY⁠KEY EPISODE TAKEAWAYS

    274: What type of entrepreneur “content creator” are you? I have 3 types to share!

    Play Episode Listen Later May 5, 2025 8:00


    All the best ideas come in the shower, right? I have one I want to share below and wonder if it resonates. I have thought about how we have these “categories” and the type of content we create to help us reach business and marketing objectives. I came up with 3 “personas” or styles and I am looking for feedback! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠KEY EPISODE TAKEAWAYS

    273: Content strategy framework pt 3: Cultivate

    Play Episode Listen Later Apr 29, 2025 11:48


    If you've ever traveled, you know the trip doesn't end when you land. It's about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we're talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you're on a never-ending flight with no destination.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠KEY EPISODE TAKEAWAYS

    272: Content strategy framework pt 2: Create

    Play Episode Listen Later Apr 21, 2025 15:58


    You've decided to backpack through Europe. You're inspired, your route is set, you know the cities you'll visit and the sights you want to see. But now it's time to plan the details...what will you do in each city? What will you pack? How will you capture the memories?Because without that plan, even the most epic trip can turn into a chaotic blur. You waste time, miss the good stuff, and come home without the stories that make it all worth it.That's exactly what creating content without strategy feels like. You've got the vision, the destination, but no clear plan to tell your story, connect with your audience, or create something memorable.In this episode, we're diving into the creation phase of your content strategy. You'll learn how to build a purposeful plan, tell meaningful stories, and show up in a way that reflects what you want to be known for.Let's get your content suitcase packed and ready, this trip's about to get good.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS

    271: Content strategy framework pt 1: Connect

    Play Episode Listen Later Apr 15, 2025 18:03


    Imagine deciding to backpack through Europe. You're inspired, excited, you've got your gear packed and your passport ready. But here's the catch - you didn't plan the route. You've got no map, no guidebook, no clue which cities you'll visit or how you'll get there. You're just hoping for the best (which might be fun, but also can be a disaster if you have only a short time there). That's what running your content without connection looks like. Without connecting to your vision, audience, goals and the platform (channels) to use.Let's talk about it and get your started on this epic trip! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS

    270: The 3 C's to content marketing: how to build results from it

    Play Episode Listen Later Apr 7, 2025 16:41


    Posting on social media to a content calendar is NOT a strategy. There is more than the actual posting. So we are going to talk about these 3 C's to content marketing. The ones that build results for you. When you understand that there is more to content marketing than just posting, then you can actually build something designed to give you the results. Think of it like planning your travels. You need connection to what you are doing and whyYou need creation, the planYou need to cultivate, actually to the thing We have a lot to chat about! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS

    269: Don't put your eggs in one marketing - BIGGEST lesson for online marketing | Ashleigh Atkinson 

    Play Episode Listen Later Mar 31, 2025 40:11


    Do you ever see brands and think “how are you everywhere”... you only see the tip of the iceberg. In this episode, Ashley Atkinson talks about the crucial lesson of not putting all your marketing eggs in one basket. Ashley breaks down SEO in a way that actually makes sense, offers practical strategies for diversifying your marketing, and shares her expertise on building a resilient business that doesn't rely on any single platform. If you're feeling overwhelmed by marketing or worried about algorithm changes affecting your business, this episode is packed with actionable advice to help you create a strategy that withstands platform volatility!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @theclimbcollaborative ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS

    268: Are you sick of creating content or are you sick of everyone telling you what to do?

    Play Episode Listen Later Mar 24, 2025 21:41


    So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? In this episode, I'm unpacking a truth bomb about what's actually going on when we hit content burnout — and what to do instead.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGYKEY EPISODE TAKEAWAYS

    267: Balancing a 9-5 and building your content marketing business | Maria Benitez

    Play Episode Listen Later Mar 17, 2025 59:04


    Ever wondered how others juggle a full-time job while building a business? In this episode, I chat with the amazing Maria Benitez about how she navigated her journey from agency life to creating a thriving social media and virtual assistance business.Maria shares her personal experiences, struggles, and wins - offering valuable insights into growing an engaged audience, creating content that connects, and finding balance between career and business. If you're in the process of building your own business alongside your 9-5, this episode is packed with inspiration and practical tips to help you make it happen!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @gooddays_va ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS

    266: What 2 months in South East Asia taught me about marketing

    Play Episode Listen Later Mar 10, 2025 15:36


    Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you. While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers.From tour guides who take your phone underwater to capture perfect snorkeling photos (so you can just enjoy the experience!) to fun ways businesses encourage reviews... we can learn from what I saw!If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

    265: Outside the box marketing ideas for small business | Joe Baron 

    Play Episode Listen Later Mar 4, 2025 46:35


    Looking to try some fun and creative ways to market your business? What if your next marketing strategy was something a little different? In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out. We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plus how to do it in an affordable and strategic way.If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brandedbaron ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS

    264: AI talking to AI: Long form content is queen

    Play Episode Listen Later Feb 25, 2025 20:34


    AI generated content… are you seeing it?Yeah - it can be hard to tell the difference. Kinda scary! Does this mean eventually mean... AI will scroll for us? Do we need to be on social media? Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building. I want to talk about it. I also want to talk about why LONG FORM content is QUEEEN in this online space too! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

    263: How to be seen as an expert online | Penny Locaso 

    Play Episode Listen Later Feb 18, 2025 52:06


    "The more you know, the more you know what you don't know" - does this concept hold you back from being seen online? When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome. But what if this is holding us back from creating the impact we're meant to have?In this episode, I chat with behavioral scientist and impact expert Penny Lacasso about her groundbreaking research into why women struggle to identify as experts. We dive into the four key themes from her "Hidden Figures" white paper and discuss how women can overcome these barriers to own their expertise. This is a must-listen for anyone building a personal brand! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @hackinghappyco⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARSKEY EPISODE TAKEAWAYS

    262: Social media is changing... buckle up!

    Play Episode Listen Later Feb 10, 2025 20:48


    Social media is changing - but isn't it always? I recently got my Instagram account taken down, and I want to talk about it.But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over. Welcome aboard flight CQM222 (our LAST flight), I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle. Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.This is week twelve - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this with your friends!⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

    261: Why you need an online presence as a freelancer, VA or SMM | Amy Posner

    Play Episode Listen Later Feb 4, 2025 53:55


    Treat your business like a business!  If you are a freelancer, VA or Social Media Marketer, you also need to show up online!  Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!  This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week eleven - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @amyrposner.  ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARS KEY EPISODE TAKEAWAYS

    260: I am seeing WAY too much of this content and it has to calm down

    Play Episode Listen Later Jan 27, 2025 18:58


    Scrolling for content to engage in and all I see?  Promotion this, promotion that.  No wonder people are bored. Let's talk about it and what you can do to be loud on social media without adding to the noise.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week ten - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ KEY EPISODE TAKEAWAYS

    259: Your Guide to Better Content in 2025 with your host Mariah MacInnes

    Play Episode Listen Later Jan 21, 2025 11:35


    Business owner creating your own content? It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact. How does that sound? Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week nine - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠⁠ GET THE FREE CONTENT AUDIO GUIDE HERE KEY EPISODE TAKEAWAYS

    258: Your Ticket to a better brand in 2025 | Darby Lyndon

    Play Episode Listen Later Jan 13, 2025 48:34


    Your brand is building a reputation whether you do anything about it or not.  So why wouldn't you aim to have some level of control?  Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week eight - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @darbylyndon. ✨ ⁠⁠⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠⁠ ✨ KEY EPISODE TAKEAWAYS

    257: 2025 Content Marketing Trends for small business owners

    Play Episode Listen Later Jan 6, 2025 25:38


    New year. New trends. Who dis?  Let me share with you what I see to be the top content marketing trends of 2025.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week seven - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠ GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ KEY EPISODE TAKEAWAYS

    256: Instagram in 2025 | Corey Walker

    Play Episode Listen Later Dec 16, 2024 49:17


    Are you looking to up your Instagram game in 2025? Want to start the year with a strategy that will help you create content that is engaging for your audience but also enjoyable for you to create? Well, I am joined by Corey Walker (Author of Instagram for Business for Dummies) who is here to give you strategic thoughts around Instagram in 2025.  We had an amazing chat exploring the different features of Instagram to help YOU use it in a way that works for you and your business. This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week six - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @coreycwalker. ✨ ⁠⁠⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠⁠ ✨ KEY EPISODE TAKEAWAYS

    255: Should I take a break from social media?

    Play Episode Listen Later Dec 9, 2024 17:44


    Are you sitting there wondering if you should take a break from social media this Christmas? This got me thinking - how do we make this decision in a way that serves both us AND our business? Let's explore what you need to think about with the 3 things to consider before taking a social media break.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week five - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠ KEY EPISODE TAKEAWAYS

    254: Why putting energy into your content matters | Cressida Pollack

    Play Episode Listen Later Dec 2, 2024 43:40


    “You can't cook with love”...  They say the meal doesn't taste the same.  What about with your content?  If you don't put your energy into it, it doesn't have the same impact.  Let's talk about it with our special guest this week, Cressida Pollack.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week four - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and ⁠⁠@cressidapollack. ⁠ GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ ⁠ KEY EPISODE TAKEAWAYS

    253: Mindset challenges of not feeling ‘free' when social media is 24/7

    Play Episode Listen Later Nov 25, 2024 18:00


    Do you feel social media dominates your life (and marketing)?  And rather than doing the things you need to do to grow your business, you wait for social media to “change it all”...  Let's chat about it. I am going to use my experience of being home for 7 months (and not travelling) as an example for you to connect with.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week three - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠ KEY EPISODE TAKEAWAYS

    252: How flow can help you create content in your business | Alex Bakowski

    Play Episode Listen Later Nov 17, 2024 44:52


    One of the best life hacks is this… Enjoy the journey and the process. It is like those personal development quotes we hear about the journey being the person you become when chasing goals. So how can we look at marketing with this lens? Rather than always chasing the result, what can we learn in the process that will help your business grow? Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle. Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.This is week two - get ready, it is going to be a wild ride!If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @⁠alex_bakowski⁠.⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠KEY EPISODE TAKEAWAYS

    251: Creating content for your business is about to change: Around the World in 90 days

    Play Episode Listen Later Nov 11, 2024 15:57


    What is holding you back from connecting with your audience?  Is it you?  Well - from what I see… it kind of is!  How can you shift your mindset around content marketing? How can you shift your mindset to enjoy the process?  It starts here!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.   This is week one - get ready, it is going to be a wild ride!   If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. GET YOUR TICKET TO GOOD CONTENT MARKETING⁠ KEY EPISODE TAKEAWAYS

    250: STOP following the shiny objects to grow your business and do THIS instead | Leah Rae & Todd Getts

    Play Episode Listen Later Nov 4, 2024 42:10


    We have all been guilty of this…haven't we?  Seeing the “next big thing to change your business” and invested money.  Only for it to… not work.  Don't worry about following the next blueprint, instead take the advice from Digital Trailblazers Laeh and Todd.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @digitaltrailblazer ⁠⁠⁠✨⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠⁠⁠ KEY EPISODE TAKEAWAYS

    249: Life is content… it is time to start living it 

    Play Episode Listen Later Oct 28, 2024 15:12


    “I don't have anything interesting to share”...  Lies.  Content is everywhere.  When you open your eyes to all the things that happen in your “personal life” … not your “private life” you will have endless engaging things to share.  Remember, life is content, it is all around us, start living your life and you will always have something interesting to talk about.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠✨⁠⁠LEARN content marketing strategy my free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    248: 3 outside of the box content ideas to engage your audience | Mariah + Mitch

    Play Episode Listen Later Oct 21, 2024 44:34


    Small business isn't always as straightforward as it seems.   Marketing and creating content to market our business takes outside the box thinking, testing, trialing and measuring - always.  Join us (Mariah + Mitch from Content Queen Mariah) as we share 3 outside the box ideas to help you with your content and marketing!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠✨⁠⁠LEARN content marketing strategy our free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    247: What is a "pain point" content?

    Play Episode Listen Later Oct 14, 2024 16:43


    “How do you create content as a small business owner?”...  Find out the problem your audience has and solve it for them.  I asked a big creator and business owner this question… above was the answer.  So - are you really creating content for your audience and their needs? Let's find out.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠ ✨⁠⁠LEARN content marketing strategy our free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    246: Structure a good story and create engaging content | Andrea Sampson

    Play Episode Listen Later Oct 7, 2024 52:51


    If you want your content to connect with your audience you must consider the power of storytelling…  I have been talking about storytelling for years now, but how? How do we tell good stories and how can we make our stories more impactful?  Join me in this episode of The Content Queen Podcast as I speak with our expert guest, Andrea Sampson from Talk Boutique.  You will leave with 3 powerful frameworks to help you tell better stories.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @talk_boutique ⁠⁠✨⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠⁠ KEY EPISODE TAKEAWAYS

    245: Why you can't be consistent online online

    Play Episode Listen Later Sep 30, 2024 11:28


    Do you have this massive content pain point?  Consistency…  I have a lot of clients who come to me for this exact reason.  Let me share with you how I keep clients consistent as I work with them 1:1 (and how I still manage to show up myself).  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠✨⁠⁠LEARN content marketing strategy our free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    244: How to show up and feel authentically online with Zoe Boyce

    Play Episode Listen Later Sep 23, 2024 45:12


    We hear this all the time… “be authentic when you show up online”.  While this is great, the marketing world doesn't often look at it from a different lens. The lens of mindset.  This episode of The Content Queen Podcast shares what authenticity looks like from a deeper level and how you can check in to make sure you are energetic about showing up online because you do feel authentic.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @livingwholistically  ⁠✨⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠ KEY EPISODE TAKEAWAYS

    243: Social media engagement… what is going on?

    Play Episode Listen Later Sep 16, 2024 18:06


    Have you noticed a downward trend in your reach? Engagement on your social media content?  Let's talk about it.  When you remember we are business owners not content creators then you can structure a balance that allows for connection and conversion, that is when we will see more results (and to be fair, engagement might not matter as much).  But as I said, balance. This episode of The Content Queen Podcast will share more about what is going on and what you can do to reflect your marketing goals and create content that gets that connection and conversion you need.  ⁠✨⁠⁠LEARN content marketing strategy in our free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    242: The Psychology of Marketing- Understanding Consumer Behaviour | Jennifer Sutton

    Play Episode Listen Later Sep 9, 2024 57:54


    When was the last time you reviewed your target audience? When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them? Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour. Join me as I chat with Jennifer Sutton to bring you great insights into two marketing brains to help your small business connect with your audience and build more trust. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brightcomarketers.  ⁠⁠⁠⁠ ✨⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠ KEY EPISODE TAKEAWAYS

    241: 5 things we are seeing in content marketing at the moment

    Play Episode Listen Later Sep 2, 2024 16:49


    Content marketing seems to be turning us all into content creators rather than business owners…  While this can be fun and creative, it can also be tiring. There are a few things we are seeing in the content space online that we had to share. Some will make your life easier, some might get your creativity flowing.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠✨⁠⁠LEARN OUR C.O.N.T.E.N.T framework in our free workshop⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    240: A framework helped me create endless content

    Play Episode Listen Later Aug 26, 2024 11:51


    How? I have used my C.O.N.T.E.N.T framework to not only create ideas, but it has helped me develop new offers and resources in my business.  Creating a framework that underpins what you teach is a great way to build endless content ideas and I am going to show you how in this episode of The Content Queen Podcast.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨⁠⁠LEARN OUR C.O.N.T.E.N.T framework in our free workshop⁠⁠✨ KEY EPISODE TAKEAWAYS

    239: How to create a signature framework that helps you market your business | Amanda Walker

    Play Episode Listen Later Aug 19, 2024 40:53


    HERE is a great content idea…  Create a framework that connects to what you teach, what you sell!  Frameworks give you endless content ideas (and also boost the trust factor in your business). We are joined by the framework ninja, Amanda Walker who helps many businesses around the world create signature frameworks that help you build your own framework that helps you attract clients.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @awalkmyway.  ⁠⁠⁠ ✨⁠⁠⁠Want to learn how signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠  KEY EPISODE TAKEAWAYS

    238: My own creative process and how I create for multiple businesses and my own

    Play Episode Listen Later Aug 12, 2024 22:56


    Hands up if you have ever said these words “I am not creative”...  I have. Many times. And now, this doesn't make any sense to me. We are all creative. And just because you don't think you can paint or draw doesn't mean you aren't creative.  If you have started your own business, if you post to social media, cook, write, exist - you are creative.  Creativity just looks different in many different ways.  So let me share with you how I try to be creative in my own content (my creative process), and for the many other businesses I do content for right now…  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨⁠ ⁠⁠⁠Work out what channel is best for you - take our QUIZ⁠✨⁠ KEY EPISODE TAKEAWAYS

    237: How to connect with consistent creative flow for your marketing | Joanne Makas

    Play Episode Listen Later Aug 5, 2024 46:35


    “I am not creative”.  How many times have you said that in your lifetime?  Well - think again. We are all creative and our ability to connect to creative flow is always accessible to us.  Whether it is for creating content or building a new product in your business, you can harness the energy of the month to build on consistent creative flow.  Join me as I chat with Creative Flow Catalyst, Joanne Makas all about creativity!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @theembodiedapproach.  ⁠⁠⁠ ✨⁠⁠ ⁠⁠⁠Work out what channel is best for you - take our QUIZ⁠⁠✨⁠  KEY EPISODE TAKEAWAYS

    236: The business owners who FOUND their idea channel and now thrive

    Play Episode Listen Later Jul 29, 2024 22:35


    Have you ever seen people “killing” it online with their content and wondered “what do they do differently”??  You want to know one thing?  They found the channel they LOVE and they found the type of content they LOVE. Sounds simple, but that is the starting point.  I have some classic examples I want to share with you in this episode of The Content Queen Podcast. It will leave you feeling motivated and inspired.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ⁠ ⁠⁠⁠Work out what channel is best for you - take our QUIZ⁠⁠ KEY EPISODE TAKEAWAYS How to work out what channel is right for your business  What business owners found the right channel for them and how  How business owners get “results” on content channels  SHOW RESOURCES   WHAT channel SHOULD you be on? Take our quiz - https://sales.contentqueenmariah.com/content-quiz   LISTEN to a story of a business owner who grew online from listening to the channel she WANTED to be on - https://www.contentqueenmariah.com/podcast/114  LISTEN to a story of a business owner who left social media to be on the channels they LOVE - https://www.contentqueenmariah.com/podcast/160  JOIN Content Bootcamp (and get your own holistic content marketing strategy) - ⁠⁠⁠⁠https://www.contentqueenmariah.com/content-marketing⁠⁠⁠⁠  Find out more about how to WORK WITH US -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.contentqueenmariah.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us on INSTAGRAM -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @contentqueenmariah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Other than that, enjoy - chat next week

    235: From a fear of public speaking to full-time content creator | Chloe Thomson

    Play Episode Listen Later Jul 22, 2024 50:33


    Content creation - a creative marketing style but also can be a bit of an emotional rollercoaster. Some things work well, some things don't. But it is a great way to connect with your audience and share your message! I have content creator, Chloe Thomson on The Content Queen Podcast to chat about her journey and to give some very valuable tips for all business owners who create their own content! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @beantheredugthat.  ⁠⁠⁠ ✨⁠ ⁠⁠⁠Work out what channel is best for you - take our QUIZ⁠✨⁠  KEY EPISODE TAKEAWAYS

    234: Stop asking yourself what channel SHOULD I be on and ask this

    Play Episode Listen Later Jul 8, 2024 19:56


    I am going to argue and say, you could have success on any social media or content channel... If you put energy into learning it, creating on it and enjoying it, that channel will give you results. So rather than trying to work out what channel you SHOULD be on, work out which one you WANT to be on. I have a few questions to help you in this podcast. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ ⁠⁠⁠Work out what channel is best for you - take our QUIZ✨⁠ KEY EPISODE TAKEAWAYS

    233: Could your subconscious mind be holding you back online? | Gabby Pavlovic 

    Play Episode Listen Later Jul 8, 2024 51:57


    Ever blame yourself for procrastinating or having ‘no motivation' to post content for your business?  You might be pretty hard on yourself because you “just can't do it”.  There could be more to it than you think. There could be a lot of belief in your subconscious holding you back from posting and showing up online for your business.  An underlying fear or trauma. It sounds deep, but it could be! On episode 233 of The Content Queen Podcast we are joined by Gabby Pavlovic an Emotion Release Technique (ERT) Practitioner and Naturopath (and content creator herself) to share with us what this all means and how we can potentially move forward from these emotions.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @revitalising.health. ⁠⁠⁠ ✨ ⁠⁠JOIN CONTENT BOOTCAMP if you want to work on the strategic part of your marketing⁠⁠⁠⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    232: If you feel the pressure of social media - this is for you

    Play Episode Listen Later Jul 1, 2024 26:59


    Let's think outside the box. Let's create something more holistic so you don't burnout, feel the fear, feel the pressure or whatever is coming up for you when you think about social media.  There are many ways you can show up on social media, and it doesn't mean being active on it 24/7. Let me share with you a few hard truths about socials plus a few options you have!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ ⁠⁠JOIN CONTENT BOOTCAMP to create your own content marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    231: Feel the fear of posting content and do it anyway | Jess Soto-Ramirez

    Play Episode Listen Later Jun 24, 2024 52:36


    You might not fear creating videos anymore… but maybe you fear talking about a certain topic?  Maybe you fear making a mistake? Sharing something vulnerable? Asking for something via your marketing?  Guess what? That is completely NORMAL and in this episode of The Content Queen Podcast, Empowerment Coach Jess Soto-Ramirez shares her 5-step process to help you feel the fear and do it anyway!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @jesssotoramirez. ⁠⁠⁠ ✨ ⁠JOIN CONTENT BOOTCAMP AND GET YOUR STRATEGY REVIEWED BY ME (if you are the first 10) ⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    230: 5 things social media managers and content marketers don't always share

    Play Episode Listen Later Jun 17, 2024 27:57


    We always want to learn the most effective ways to market our business online. We look to online mentors and marketers for advice and support.  But there are always things that don't get shared. The logistics, the creative process, how yes we aren't perfect either.  So - let me share some of the things you might not know about content marketing and how you could use this knowledge to improve your efficiency.   If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ ⁠JOIN CONTENT BOOTCAMP AND GET YOUR STRATEGY REVIEWED BY ME (if you are the first 10) ⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    229: 5 things you can do to generate more leads for your business

    Play Episode Listen Later Jun 10, 2024 24:32


    Are you looking for different ways to generate more leads? Need some ideas or even the motivation?  Lead generation usually comes in a rush when we realise we have something to launch and not as many people as we want to sell it to.  Be proactive, not reactive and learn how to be generating leads consistently.  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ ⁠JOIN CONTENT BOOTCAMP AND GET YOUR STRATEGY REVIEWED BY ME (if you are the first 10) ⁠⁠⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    228: We made it to 5 years in business and here is our message for you | Jean Michell Guerrero Naranjo (or Mitch)

    Play Episode Listen Later Jun 3, 2024 71:54


    We turned 5 this week!  This is a time to reflect and celebrate because, did you know 1 in 3 small businesses in Australia don't make it past the first 1-3 years?  Has it been easy? Nope. Not even a little bit.  But gosh it is worth it.  This episode Head of Visuals (Mitch) and Founder (Mariah) talk about how Content Queen started and how we have continued to build on our dream to build our agency and travel the world.  We also share what you can do to hold onto your vision!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠ ✨ JOIN CONTENT BOOTCAMP AND GET YOUR STRATEGY REVIEWED BY ME (if you are the first 10) ⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    227: Ask yourself these FOUR questions to make content creation for your small business more intentional and impactful

    Play Episode Listen Later May 27, 2024 16:16


    No you didn't start your business to be a content creator… But that happens and then we are filled with information to help us to keep creating content but not also build a sustainable business at the same time.   I believe there are 4 things that can help all business owners with content marketing so it is holistic and sustainable.  They are the FOUR Queens that make up our current “I am/We are Content Queen” campaign and in this podcast episode we are summarising them for you AND giving you four key questions to guide you through each Queen!  If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.  ⁠✨ ⁠⁠⁠LEARN ABOUT THE I AM/WE ARE CONTENT QUEEN CAMPAIGN⁠⁠⁠✨⁠ KEY EPISODE TAKEAWAYS

    Claim Life as a Freelance Writer

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel