Not So Wimpy Entrepreneur Podcast

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   You're sending emails to your audience, right?   Sending weekly emails is a must, so if you're not doing it yet, this episode is definitely for you. I'm joined by email-marketing expert Bobby Klinck, and we're talking all about the emails that you're writing and sending to your audience.    The time you spend writing to your email list is more valuable than the time you spend creating Reels or TikToks or Facebook posts because your emails are going straight to your readers' inboxes. If you're not taking advantage of email, you're missing an opportunity to build connections and relationships with your people.    In this episode, Bobby is walking you through how to write emails that people actually want to read, the basic structure of a good email, why you should rethink the purpose of your emails, and so much more.    Bobby Klinck is a Harvard lawyer turned online entrepreneur. He helps serve-first online entrepreneurs build lasting businesses that they love so that they can support their families and truly serve their audiences.   Episode 93 Takeaways:    + Email is the most valuable way to reach your audience. + Write emails that people actually want to read.  + You should sound like a person, not a company.  + Don't write your emails just to check a box.  + Email builds a connection between you and your audience.  + Your audience wants to get to know you.  + People don't connect with writing that is overly technical or formal.  + Lean into your personality.  + Subject lines aren't as important as you think.  + Don't trick people into opening your emails.  + Make note of stories as they happen or as you think of them.    Don't wait until you have the perfect email sequence to get started. The sooner you get started, the sooner you'll start improving. If you've been wondering where to start, you're in the right place.    You can get your hands on Bobby's new book, Email Marketing That Doesn't Suck, by clicking HERE or searching for it on Amazon. If you're trying to up your email game, this is a must-read.    I would love to connect with you! You can find me on Instagram: https://www.instagram.com/not_so_wimpy_entrepreneur   Links Mentioned:  Find Out More About Bobby: https://www.bobbyklinck.com/email/   Get Bobby's Book: https://www.amazon.com/Email-Marketing-That-Doesnt-Suck/dp/1544527373  

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever worked with a mindset coach?   Getting a mindset coach was one of the best decisions I've ever made, and I make every single one of our meetings a priority in my schedule. My coach, Neill Williams, has helped me with everything from managing my time to changing my mindset around things like goals and money.    In this episode, I'm sharing 5 of the most important lessons that I've learned from her. Each one of these lessons has had an invaluable impact on my life and business.    Whether you have a coach of your own or you've never even heard of mindset coaches, this episode has something for you.    Episode 92 Takeaways:  + Mindset coaches are invaluable.  + Make sure you're problem-solving before the problem pops up.  + You should be making decisions ahead of time.  + Plan for results, not just what you're going to be working on. + Schedule thinking time.  + Money is just a data point.  + More money allows you to have a bigger impact.  + Goals aren't about meeting a number, they're about what you learn along the way.  + If you don't meet a goal, it doesn't mean you've failed.    I could talk forever about things I've learned from my coach, but the 5 lessons in this episode are some of the most valuable. I hope something from this episode resonates with you and helps you to go out and have a bigger impact.    You can find out more about Neill on her website, follow her on Instagram under the handle @neillwilliamscoach, or tune in to the Unbusy Your Life podcast.    I would love to connect with you! You can find me on Instagram: https://www.instagram.com/not_so_wimpy_entrepreneur   Links Mentioned:  Visit Neill's Website: https://www.neillwilliams.com/   Follow Neill on Instagram: https://www.instagram.com/neillwilliamscoach/  Listen to The Unbusy Your Life Podcast: https://neillwilliams.com/podcast 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you have yearly planning retreats? In this episode, I'm telling you why I think you should.    My team and I have a planning retreat every year that I find so valuable, so I wanted to tell you what our retreats look like and help you decide whether a planning retreat would be a good idea for you.    I'm sharing everything you need to know about why we have planning retreats and what we cover at them. In this episode, you'll learn when and where to have a retreat, how to prepare, and how to make sure the things that you plan at the retreat get implemented afterward.    Whether you've had a planning retreat before or this is your first time hearing about them, this episode will help you figure out how to plan one for your business.     Episode 91 Takeaways:  + Work your business around your personal life, not your personal life around your business.  + Decide how many hours you want to work and then fit in the most important things.  + You don't have to have a team to enjoy the benefits of a planning retreat.  + There is value in celebrating and learning from the previous year.  + You should be setting goals every year.  + Have fun, bond, and socialize with your team.  + It doesn't have to be January to have a planning retreat, you can have one now.  + Make decisions based on numbers.  + Don't forget about your ideas after the retreat.    This episode will help you plan your retreat from beginning to end. Even if you don't have a team, I've included ideas to help you plan a solo retreat. I think you should give it a try.    Find me on Instagram and let me know if you've ever hosted or attended a planning retreat before! If not, are you going to give it a shot?    I would love to connect with you! You can find me on Instagram: https://www.instagram.com/not_so_wimpy_entrepreneur   Links Mentioned:  www.thumbtack.com   

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What if I told you there was a marketing trick that could triple your sales?    Chloe Tascoff is here talking about something unique to our businesses that we are not doing nearly enough of, and that's using product videos.    Product videos are a great way to increase sales, but if you've never made one, you probably have a lot of questions about them.    How do you make these videos? What equipment should you use? How long should they be? What do you put in them? I don't have all the answers, but our guest does.   Chloe is sharing some of her best tips for making high-quality product videos that stop people in the middle of their scrolling and boost your sales.    Chloe Tascoff is a teacher-author and video marketing guru in the teacher niche. She's created almost 2,000 videos for her client's products and her own products too. She helps digital & physical product creators to market the true value of their offerings by creating product highlight videos that stand out, attract loyal customers, and get repeatable sales through her signature program. She specializes in using marketing psychology and clean, professional video backgrounds to showcase how your product will make a teacher's life easier or more convenient. Her videos can be used for product previews, pins, and much more!   Episode 90 Takeaways:  + Video sells.  + Product videos are versatile and easy to repurpose.  + You can make videos for digital products. + Videos make a product feel real to a buyer.  + People stop their scroll to watch videos. + Video is the highest converting form of media for online sales.  + Natural light is a great tool.  + Use a white poster board as a background.  + Give viewers enough time to see what's in the video.  + Test things.    Product videos are seriously underutilized. I hope this episode gives you some inspiration to get started creating your own videos or even hiring someone to help you. If you're not sure where to start, pick your best-selling product and go from there!    If you don't want to create your own videos, check out Chloe's website, www.hello.chloetascoff.com, to find out how to work with her.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  Follow @videomarketingtpt on Instagram  www.hello.chloetascoff.com

Do you have an email list? If not, let's do something about that.    In this episode, we are talking all about email list building. We're going over mistakes that teacher entrepreneurs make when they are growing their email lists and what to do instead.    We all make mistakes. In fact, making mistakes is how we learn better strategies, so don't feel bad if you are doing any of the things we talk about in this episode. Use it as an opportunity to grow!    We're covering marketing, lead magnets, target audiences, and so many other important topics, so don't miss it!   Episode 89 Takeaways:    + The biggest mistake you can make is not growing a list at all.  + You don't need to wait to start a list.  + Your email list is your most powerful marketing tool.  + Don't grow a list by offering a newsletter.  + You want to come across to your audience as a friend.  + Lead magnets are valuable.  + Grow a list with a lead magnet that is targeted to a specific audience.  + Quality is better than quantity when it comes to leads.  + Don't use a freebie library to grow your list.  + Market your lead magnet.    I made most of the mistakes that are in this episode, so I've been there. If you can focus on just one of them and start to improve it, that's a win.    I have created a workshop all about email list building. It's a two-hour workshop that goes through choosing the perfect lead magnet, creating the landing page, and doing the marketing. Plus, I'm throwing in a bonus that will get your list to buy from you during your first week. Visit www.notsowimpyentrepreneur.com/not-so-wimpy-list-building-workshop to enroll.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  www.notsowimpyentrepreneur.com/not-so-wimpy-list-building-workshop ConvertKit: https://convertkit.com?lmref=5g3mZw

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you bought into the lie that teachers aren't going to buy a course from you? Let's break that down and talk about why they ARE!    In this episode, I'm excited to talk to you about the six reasons that digital courses are perfect for teacher entrepreneurs. I'm so excited to talk about this because I often read misbeliefs about digital course creation inside Facebook groups that are completely untrue, and I want to clear some of them up for you.    I can't tell you how many times I've seen someone post in an entrepreneur group that digital courses only work for people who are selling them to other entrepreneurs. They think that digital courses are only for entrepreneurs who are ultimately going to make money so therefore they are the only ones willing to pay for a course.    Well, I'm here to tell you that that is hogwash. There are tons of super successful course creators out there who are not selling to other entrepreneurs, and I'm one of them! I created a course for teachers, and I think it was super successful. I had a six-figure launch the first time around, and then I nearly doubled it. And I'm not the only success story. I'm not the only one out there who's created a course in an industry where someone isn't going to make money from the course they bought.    Another thing I hear people asking is “can teachers really afford to pay for a course out of their own pocket?” No surprise, my answer is YES!    Let me share with you six reasons that creating a  course is perfect for teacher entrepreneurs. Then, I think you'll see why we need more people making courses for teachers.    Episode 88 Takeaways:    + Teachers are lifelong learners. + Teachers need Professional Development in order to keep their licenses. + You can teach applicable strategies that university education programs often don't include. + You have this opportunity to offer a Professional Development experience that is superior to some of the experiences they've had in school. + You're already an expert with proven results. + You already know how to teach.    I hope I've convinced you that teacher entrepreneurs should be creating more digital courses.    So, are you ready to create your digital course? Are you ready to provide the training that your audience has been begging for? If so, I want you to join Amy Porterfield's Digital Course Academy. I want you to have a huge impact on your teacher audience, so I have decided to offer a set of bonuses to any teacher entrepreneur who wants to sign up for Digital Course Academy through my link HERE! When you join, you will get access to the course, ALL of Amy's bonuses plus the ones I am throwing in!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  Digital Course Academy: ​​https://dg101.isrefer.com/go/2021digitalcourse/a1705/

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   If you created a digital course, what would it be about?    If you've been thinking that a digital course might be in your future but you're not sure what to make it about, this is the episode for you.    I'm giving you three quick and simple questions to ask yourself to generate some ideas for a course topic that would be right for you.    Even if you haven't thought about creating a digital course yet, I want you to try this exercise. It will give you some good topic ideas for other content, or you can stash them away for future courses when the time comes.    You'll walk away from this episode with three different ways to come up with the course topic that's right for you as a teacher entrepreneur.    Episode 87 Takeaways:  + Think about what questions buyers are asking about your biggest product line. + Don't create a course on how to use your resource.  + Create a course that complements your product.  + Write down all of the course ideas that you have.  + If your audience is still asking questions then it means there's still room for a course. + If you've already created content on a topic, that doesn't mean you shouldn't create a course on it too.  + You should be passionate about your topic.  + Take inspiration from your social media.  + Teach about the thing that seems easy or obvious to you.    These are the quickest, easiest, and best ways to come up with a topic for your course. I don't want to overwhelm you with lots of ideas because that will just make it harder to narrow down to one.    I hope this gives you some ideas and gets you thinking about what your course topic will be.    Amy Porterfield has a free training called 5 Little Known Mistakes Most Course Creators Make and What to Do Instead, and I want you to join me for it. Amy's trainings are always amazing, but I'm especially excited for this one. Plus, it will be a great opportunity for you to see how she teaches online. Sign up here and don't miss out on the perks of tuning in live!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  5 Little Known Mistakes Most Course Creators Make and What to Do Instead

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What would you say if I told you that there's a way for teachers to make more money and get more free time?   Do you want to know what it is? Digital course creation.    In this episode, I'm chatting with none other than Amy Porterfield, the queen of all things course creation, and I'm asking her as many questions as I can fit into one podcast episode.    She's sharing things like who should create a course, the mistakes that first-time course creators make, and some of the mindset issues that course creators face.    Amy has a soft spot for teachers, and she totally gets what it's like to be a teacher wanting to create a course. She knows that we're a little different from a lot of other entrepreneurs, so that's why I thought she would be the perfect person to answer our questions.    Episode 86 Takeaways:  + Don't make it more complicated than it needs to be. + Focus on one course and launch it a few times before you move on to something else.  + You can make changes and improvements after your first launch. + Ask your audience what they need and want.  + Don't spend too much time on the name or logo. + You can make money off of courses at lower price points.  + Keep your audience out of the overwhelm.  + You don't need to be the expert of all experts.  + A digital course can give you freedom.    Are you going to create a course? Maybe a course is right for you or maybe not, but for me, it was a total game-changer. Either way, I hope Amy answers some of your questions about what goes into it!   Right now, you can get a sneak peek at Amy's course that takes you through creating your own course from beginning to end. This sneak peek will give you access to all of Module 1, which takes you through the first 7 steps to get ready to create your course. It's only available this week, so don't miss it! Sign up here!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  Amy Porterfield's Bootcamp: https://dg101.isrefer.com/go/bootcamp/a1705/ Amy Porterfield's Sneak Peek: https://dg101.isrefer.com/go/sneakpeek/a1705/

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever thought about creating a course? What stopped you? Feeling like no one would buy it? Teachers couldn't afford it? You not being qualified?   I dealt with all those thoughts too, and guess what? None of them turned out to be true! I want to tell you the story of how I decided to create a course in the hopes that it helps you to create yours, and I've brought my friend Bobby Klinck along to help me.    In this episode, we're switching things up, and he's interviewing me!    We're starting back before I ever thought about creating a course and then going through what led me to create a course, what that was like, and what I learned along the way.    Episode 85 Takeaways:  + If people ask you a lot of questions about something, it might be a sign that you could create a course about it. + Just because something seems obvious to you, doesn't mean it's obvious to other people.  + Your audience needs your help.  + It's natural to experience imposter syndrome.  + You don't need to write at a high academic level.  + You don't need to be good with tech to launch a course. + Your audience needs you to go back to basics. + Don't base your price off of other people's prices. Base it off of your audience.  + Get the right people in your audience and build relationships with them.   Chatting with Bobby is so much fun. I hope that you enjoy getting to know him a little bit in this episode all about courses. If you've been on the fence about creating a course, I hope that my story is inspiring to you!    If you are thinking about creating a course, I have something special to share with you. Amy Porterfield is running a Bootcamp that will take you through the first 7 steps to get ready to create your course. This module helped me get clarity on what I wanted to do, so I hope it can do the same for you. Sign up for Amy Porterfield's Bootcamp here:  https://dg101.isrefer.com/go/bootcamp/a1705/   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  Amy Porterfield's Bootcamp: https://dg101.isrefer.com/go/bootcamp/a1705/ www.bobbyklink.com www.bobbyklinck.com/podcasts  Follow @bobbyklinck on Instagram   Follow @BobbyKlinckPage on Facebook

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you thinking about retiring your spouse and bringing them into your business?   First of all, congratulations! That's a big step, and it's exciting that you're even considering it. I know that you probably have a lot of questions about what this process might look like for you, so I brought my husband, Scott, onto the podcast to talk all about working with a spouse.    Whenever I mention that my husband works with me, I get so many questions from people who want to retire their spouses but aren't sure how which is why I wanted to make this episode for you.    Scott and I are chatting about our back story, what it's like to work together, and what Scott has worked on in the business over the years. We're sharing five tips to help you work together without wanting to kill each other as well as some ideas for what your spouse could do in your business. Grab a pen and paper, and get ready to write down the ideas that resonate with you!   Episode 84 Takeaways:  + Have realistic expectations for working with your spouse.  + It takes time and trying things out to find the perfect role for your spouse.  + Just because you're retiring your spouse doesn't necessarily mean they want to work in your business. + Everyone's timing is different. + Make sure that your spouse is working in their area of genius. + Stay in your lane. + Declare your work time.  + Declare your workspace.  + Have fun working together.  + Your spouse can learn how to do new things.    Bringing your spouse home to work with you is exciting and rewarding, but it does take a little bit of time and work to get it right.    I want you to know that we're not perfect and no one is, so it's really important to have realistic expectations for working with your spouse.   The most important thing to make sure of is that your spouse is doing something they love and working in their zone of genius. If they don't want to work in your business, that's okay, but if they do, I hope this episode helps you to get started.  I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Who am I to be doing this? Why would anyone want to buy from me?  Have you ever had these feelings about your business and what you offer to your audience? You probably have. Studies show that about 70% of people have battled with Imposter Syndrome. Imposter Syndrome is the feeling that you are not good enough even though there is evidence to the contrary. There are countless stories of professional athletes, singers, actors, and authors who have struggled with this mindset issue even after making it big in their industry. In this episode, I am sharing six strategies that will help you to kick Imposter Syndrome to the curb!   Episode 83 Takeaways:  + Focus on what your audience needs and feels. + Unfollow some competition. + Call your accountability partner. + List exactly who you are. + Keep positive reviews in an album on your phone. + Have a mantra that you say to yourself.   If you find yourself thinking that everyone else has more to offer than you do, it's time to wave goodbye to that thought! Listen in to this episode to learn how to do that through my six strategies.  I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever found yourself thinking things like “no one could do this like me,” or “I'm the only one who can do this”?    Those thoughts are holding you back from getting the help you need to grow your business.    Recently, I had to step away from my business for a little while (I'll talk about why in this episode) so my team had to take over. We had a sale planned that I thought we would have to cancel, but they handled the whole thing, and guess what? It was super successful!   In this episode, I'm sharing how my team generated 130k in sales without me. That's right, not only can my team handle things without me, they can do it even better than I could!    Episode 82 Takeaways:  + Sometimes life gives you things you didn't plan for.  + Build a team that can work without you. + Hire team members who can be resourceful.  + Trust others to be good at what they do. + Your team knows you and your business better than you realize.  + Let your team members take over things that they enjoy doing.  + Think about where you want your business to be in the future.  + Make decisions for your future business.  + There are people who can do what you do.    I hope that you have someone helping you in your business and taking things off your plate. If you don't, take this episode as a sign that maybe you should.    You might feel like no one can do what you do as well as you do it, but they can, and when you have people on your team who can take over for you, your life becomes a whole lot easier.    If you're looking for more resources about how to hire, I've created an entire workshop to help you get started. It will teach you when to hire, what to hire for, how to hire, and everything else you need to know. You can find it linked below!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur. Links Mentioned: Hiring Workshop

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   How confident are you when it comes to live video?   In this episode, I have a special treat for you. It's a glimpse into a private guest coaching session from my mastermind with video and public speaking expert, Heather Sager.   This session was so good, so I decided to pull some of the best clips from it and make a value-packed podcast episode all about using live video to uplevel your business.    Heather covers things like setting goals for your live videos, crafting strong openings, and engaging your audience. If anyone knows how to create successful live videos, it's her!    Heather helps busy entrepreneurs structure their ideas, clarify their message, and hone their speaking skills so they deliver knockout live presentations, videos, and - workshops and sell their stuff.   Over the past 15 years, she's delivered 1000 presentations and helped hundreds of 6 and 7-figure business owners and their teams elevate their communication skills.   Episode 81 Takeaways:  + You don't have to be on every platform.  + Flow, conversion, and retention are the three main pillars in business. + Set measurable goals for your live videos.  + Have your replay in mind when you go live. + Make your opening strong. + Talk about your freebie at the beginning.  + Ask questions that are easy to answer in the comments.  + Engage people watching the replay as well as the people watching live.  + Write down easy engagement questions.   I love that Heather's tips are so simple and actionable. She makes going live seem so much less daunting throughout this episode   Whether you're already using live video in your business or just starting to consider it, be sure to grab your notebook and pen because you're going to learn so much from this episode!   If you're wondering how you can join my mastermind, you can get on the waitlist at https://notsowimpyteacher.ck.page/mastermind-waitlistto be the first to hear when applications open again!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned: https://notsowimpyteacher.ck.page/mastermind-waitlist

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you utilizing your email list when it comes to your TpT sales?   Email marketing is an amazing way to spread the word about your sale to your audience. I love talking about email marketing because it is truly how I have been able to create so much success in my business.    In this episode, I'm sharing some of my tips for creating an email strategy during a sale. I'm also sharing some ideas for coming up with stories for your sale emails toward the end of the episode, and I know you will find those to be extremely helpful.   Episode 80 Takeaways:    + Invest in your email marketing. + You need to feel confident using your email list during a sale. + Send more emails. + It's your job to make sure your audience knows about your sale. + Let people who want to leave, leave. + Remove the decision fatigue for your audience.  + Focus on the benefits of your product rather than just the features.  + Tell stories in your emails.    By the end of this episode, you will be able to confidently craft emails for your next sale.    I know that if you use these strategies in your email marketing as you go forward in your business, you will get so many more sales, so tune in to hear them!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Do you want to know how you can make more money without having to create more products? Let's chat about pricing your TpT resources!  I want you to listen to this episode with an open mind because I know that people have very different opinions about pricing. Here's what I think: You are underpricing your resources.  I know this to be true because I do it too. We want to create resources that teachers can afford, so we undersell ourselves. What if it doesn't have to be that way? In this episode, I am sharing 5 tips to help you decide on fair prices for your TpT resources. Don't worry, I'm not telling you to have crazy high prices or rip off your audience. I believe that you need to have prices that are reasonable and attainable for your audience, while also giving you the return on investment that you deserve.    Episode 79 Takeaways:  + You deserve to be paid for your value. + There is no mathematical formula for pricing resources. + Do not price by page number.  + Stop deciding that teachers can't afford resources that are priced appropriately. + Teachers will pay for value.  + Think about what has to be included in a resource to give it more value. + Stop looking at other people's prices.  + Don't overthink it. + Don't raise your price right before a sitewide sale. + Pay attention to your data.   I know that this episode will give you some new ideas and a fresh perspective! After listening in, I want you to take some time to look at your TpT store and pick one product or line that needs to be increased.  Remember, you deserve to charge what you are worth! I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! How much time do you spend writing product descriptions? Do you tend to leave them until the last minute?  This is a really important topic that we sometimes let slide. Product descriptions are actually super important! They are basically little sales pages for every single one of your products.  In my experience, there have been times when I've put so much work into creating a product that when it came to listing it and writing a description, I just threw something together quickly and moved on.  In this episode, I am breaking down why you should prioritize product descriptions, and I'm sharing a few tips on writing TpT product descriptions that sell.    Episode 78 Takeaways:  + Write your product descriptions in advance.  + Every single one of your product descriptions is a sales page. + Don't make product descriptions the last part of product creation.  + It only takes a little time to make your product descriptions stand out.  + The snippet is an important part of your description.  + Use keywords naturally. + Tell the buyer how your resource solves their problem. + Write about the benefits of your product. + Address questions that buyers might have about your product. + Highlight positive feedback in your description. + Be careful about linking to related resources.  + Be short and concise.    For more information, additional help, or to hear my top tips for writing product descriptions that sell, tune in! I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur and let me know what your favorite tip was from this episode!   

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you want to make July one of your biggest months of revenue?    I want to share three strategies that you can use to increase your Teachers Pay Teachers sales in the month of July.   Every year around this time, I see teacher entrepreneurs saying that their sales are slow, and a lot of people tell them to just take the month off because no one buys in July anyway. That breaks my heart to see because it is not true! I know this for a fact because July is one of our biggest months of revenue.   Now, if you want to take the summer off, that's totally fine. You deserve it, but if you want to keep making revenue, you can!   These three strategies are really easy, and I use them year after year. You can choose one or two, or do them all! It's totally up to you.    Episode 77 Takeaways:  + Your audience needs resources even in July.  + Lots of teachers like to prep and plan over the summer.  + Host a training about how to use a resource and then put the resource on sale.  + Start a new Facebook ad.  + Remember that schools go back at different times in different areas.  + Keep creating content.  + Summer is the first chance that a lot of teachers get to sit and consume your content.    You can totally get some of these strategies implemented in your business, and it won't even take you that long! Tune in to hear all of my favorite ways to make the most out of July!   If you're looking for more ways to increase sales in your TpT store, I have created a guide to all kinds of different strategies that I use on a regular basis to bring more teachers to my store. These strategies will increase your impact, revenue, and profit. Grab the guide here: 10 Ways to Make More Money in Your TpT Store   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  10 Ways to Make More Money in Your TpT Store

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What conferences are you hoping to get to this year?   I've been to a lot of different conferences over the years, so I've learned so much about how to prepare myself to get the most out of them.   I truly believe that conferences are a great investment. I know they can get pricey, but they are great learning experiences, motivators, and places to make new friends.    If you've ever been to a business conference, you know that while it is all of those things, it can also be overwhelming.   To try to make it less overwhelming, I'm breaking down 5 tips that I think are going to help you to get the most out of conferences based on what I have learned and done at all the conferences I've been to.   Episode 76 Takeaways:  + You are not meant to listen to every presentation or take action on everything that you hear at a conference. + Pick what sessions you are going to go to before the conference. + Do what's going to help you be successful.  + Choose a note-taking system that works for you. + Turn off notifications or use a device without social media on it. + Be flexible and open to changing your schedule. + Have an accountability partner. + Take time to prioritize your action item list after the conference.   The tips that I have for you in this episode will help you to get the most out of your conferences and retreats this year and for many years ahead, so tune in!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you thinking about creating a freebie library?    This is something that I get pretty passionate about, so buckle up because I am being really upfront about how I feel about them in this episode.   As you can tell from the title, I do not have a freebie library, and I'm sharing with you the 6 reasons why I never will.    Some of you probably have a freebie library, and if you're super happy with its conversion rate and you love having one, this episode might not be for you.    But I do get a lot of questions from people who are thinking about setting one up, so I thought it would be helpful for me to bring all of my answers together in this episode.    Episode 75 Takeaways:    + A freebie library is a collection of freebies that someone gets access to when they give you their email address.  + Freebie libraries are not so popular outside of the teaching space.  + You won't know what specific freebie each individual signed up for.  + A standard lead magnet makes it easier to sell on the back end. + It makes it harder to be known for something when you're = giving away all kinds of things. + A freebie library gives your audience decision fatigue. + Freebie libraries often aren't the best examples of your work.  + You don't want to attract an audience that is only looking for freebies. + You will forever be answering emails about lost passwords for a freebie library. + Having the right people on your list is better than a large list.    You shouldn't feel like you have to make a freebie library just because you think everyone else is doing it...   I encourage you to really ask yourself what your goals are and how that library will or will not help you to meet those goals. If it won't help, you don't have to make it!   For more of my thoughts and an explanation on why I feel this way, tune in!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you hate looking at your numbers?   I get it. I think a lot of creative, visionary types tend to struggle with the data and numbers side of their business, but it is super important to understand them!   In this episode, I am going to simplify things for you.    We are chatting about data generally, but we're also going to be diving into the specifics of using your TpT conversion rate. We're going to talk about what it means, why you might have a low conversion rate, why you might have a high conversion rate, what you could do with your conversion rate, and how we use conversion rates to make decisions regarding our Facebook ads.   I'm bringing on my husband, Scott, to talk about this because he's my data guy, and he'll be able to answer all of our questions.    Even if you don't like looking at the numbers in your business, this episode is for you.    Episode 74 Takeaways:    + You want to look at data that directly affects your outcome.  + Compare your numbers to your own past numbers.  + Track numbers weekly rather than daily or hourly.  + You need to be making decisions based on data.  + A conversion rate tells you how many people it takes to click on your product before someone buys it.  + Don't decrease your price to increase your conversion rate. + Improve your listing to improve your conversion rate. + Calculate your earnings per click.    It's important to have someone tracking the numbers in your business, so if it's not going to be you, make sure you bring someone on to do it for you.    Once you've collected some data, you can use it to make decisions about what products to make, what products to promote, whether to add budget to your Facebook ads or turn them off. Your numbers will tell you what to do.   Don't forget to leave a review letting me know what you think of the podcast! I love to read them, and I really appreciate it.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   I am curious to know how you deal with overwhelm because if I'm being honest, I have been feeling it!   I know that this is such a common feeling, especially in this community. We're trying to grow a business, raise a family, hold down a job, take care of the house, take care of our health, and so many other things. That is a lot to juggle all at once.   In this episode, I am chatting with you about why I have felt overwhelmed and what I do to help manage it. I have six tips for this!   These tips are helpful for me, so I hope that they are helpful for you too.    Episode 73 Takeaways:    + Not everything your brain tells you is true.  + Use your stress to your advantage. + Your brain is just trying to protect you.  + Delete tasks from your list that are unnecessary.  + Find things on your list that you can delegate.  + Schedule your tasks. + Plan flex time into your week.  + Focus on one thing at a time.    I know that I'm not the only entrepreneur experiencing overwhelm.   My best advice is to use your stress to motivate you, create a strategy to organize all of the thoughts in your head, and take it one step at a time.   Listen in for an honest conversation and helpful tips to reduce overwhelm. Even if you are not feeling it right now, you will be glad to have them in the future!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Are you feeling a little strapped for time?   I totally understand what it is like to not have very much time while also wanting to make a huge impact in the world of education and make a good revenue, but the truth is, you’re always going to feel like you don’t have enough time!   Luckily, I have a few time-saving hacks to share with you that you can use in your business.   The hacks that I am sharing in this episode have helped me cut back my work schedule from 40 to 60 hours down to 20 hours while seeing a huge increase in revenue and impact.   Episode 70 Takeaways:    + Not trading time for money as a business owner. + The effects of burnout in your business. + Focusing on the items that will give you the biggest return. + Intentionally planning so you know exactly what will get done. + The benefit of batch working your content. + Using a scheduler to post content. + Hiring for tasks that are not high-level.   Whether you're planning on eventually leaving your teaching position or you've already left and still feel like you don't have enough time for your business, this episode is jam-packed with helpful time-saving hacks that you can implement and benefit from.   If you make really good choices with how you spend your time, you can make significantly more money without putting in significantly more hours. I know that for a fact!   Tune in to learn more about what you need to be doing to make this happen!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  3 Ways to Be More Productive with Neill Williams Blogging Week 4: Batching Your Blog Content Meet Edgar Scheduler Not So Wimpy Hiring Workshop

Are you ready to have your mind blown with entrepreneurial knowledge?  Back in March, I hosted a two-day retreat for my teacher-entrepreneur mastermind. We call ourselves the Not So Wimpy CEOs! I am bringing you a compilation of some of the best tips and ideas that were covered by a portion of our guests in this episode! You will get to hear from Emily Sandberg, Bookkeeper and Certified Life Coach; Rick Mulready, Online Business Coach and Podcast Host; Tasha Cochran, Wealth Coach; Beth Hoff, Integrator; and Erika Macauley, OBM and Integrator.  From money management to webinars to working with a team and more, we explore so many important and transformative topics. As soon as we wrapped up the retreat, I knew I had to share all I could with you! Episode 71 Takeaways: You have to be willing to look at your money. There is data in your money. Your value is what saves you, not your money. Selling is serving. Think of your webinar as creating a desire for your offer rather than as teaching. You want to influence your audience to make a decision. People spend money on what they value. Prioritize your personal finances. Your business owes you money. An integrator is to your business what a fireplace is to fire. The integrator executes the visionary’s idea. Of course, I couldn’t share everything from this two-day retreat, but this episode is just a little sneak peek into some of the amazing lessons and ideas that are shared at the Not So Wimpy CEO Mastermind Retreat. I encourage you to tune in and grab a piece of paper and a pen because you’re going to want to write down some of these incredible takeaways! I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Are you trying to do everything on your own?    If you haven’t started to experience burnout, you likely will pretty soon, but there is a simple solution to this. Hire some help!   I talk about hiring help a lot because it’s something that we are all scared to do in the beginning stages of our business. The problem with this is that not hiring keeps us stuck because we aren’t able to do everything ourselves.   To continue to grow and scale our business without getting burnt out, hiring is crucial. Plus, you probably don’t want to be doing everything yourself anyway. Right?   As someone who has experienced these feelings and gone through the hiring process, I am giving you some insight as well as explaining 5 hiring mistakes that I see happen often.   Episode 70 Takeaways:    + You don’t have to do everything by yourself.  + Hiring help prevents burnout.  + Start considering help before you feel like you're drowning.  + Hiring is an investment, not an expense.  + Create clear job descriptions and application processes.  + Hire from within your community.  + Set a clear goal for your new hire.  + You don’t have to have everything perfectly organized to start hiring.    No matter what stage you are at in your business, I want you to recognize that hiring is part of growing a business! While it can be an overwhelming process, it is so beneficial in the long run to have a team alongside you!   Tune in to learn more about how I recommend taking on the hiring process and the five mistakes I want you to avoid!   Also, I created a two-hour hiring workshop covering all of the lessons that I’ve learned about hiring. We go through the entire hiring process from beginning to end! Access it here.   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Links Mentioned:  Hiring workshop

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you thinking about leaving your classroom to do TpT full-time or do TpT part-time and parent part-time?   Today, we're talking about transitioning out of the classroom.   It can be a tough decision to make, so hopefully, I can make things a little bit easier for you by sharing what I’ve learned.    I’m going to share some mindset shifts that need to take place for you to allow yourself to leave the classroom and give you some tips to make that transition easier.    Episode 69 Takeaways:    + There is no perfect time to leave the classroom. + People will buy from you even if you aren't in the classroom. + You won't run out of content just because you're out of the classroom. + You will always be a teacher.  + You deserve all of your success.  + Set a work schedule and don't work as many hours as you used to. + Get an accountability partner. + Get child care if you're going to be working from home with young kids.   Congratulations on even considering this jump! I know it’s a big one.    I want you to know that you totally deserve this, and you are going to have so much success.    I hope this has made things a little easier for you, and I wish you all the luck on your next adventure!  Be sure to reach out to me and share your plans and goals with me.  I love hearing from each and every one of you!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do teachers want memberships?    This might be something you’re asking yourself if you’re thinking about creating a membership and wondering if teachers can afford it.    Let me tell you something: they can.    And if they see value in what you are offering them, they will buy it.    Take it from someone who knows! Today’s guest, Brittany Hege, has a membership for 4th and 5th grade math teachers that is absolutely thriving.    I brought her on to share the ins and outs of creating a membership for teachers. You’ll hear about some of the struggles that Brittany faced in creating and growing her membership and how she overcame them.    Brittany is the math-obsessed educator behind Mix and Math. She is a teacher, learner, and lover of all things math. She graduated undergrad with a degree in Elementary Education and a master’s degree in Elementary Mathematics Education.   She began her career as a 5th-grade teacher before moving into a math interventionist/coach role. Currently, she serves upper elementary teachers through meaningful professional development both online and in schools.    Episode 68 Takeaways:  + A membership provides ongoing support. + Let your members tell you what they want.  + Create content that you are passionate about. + You can change how you do things as you go.  + Community is important to teachers.  + Your membership will not be a fit for everyone.  + Running a business can and should be fun.  + You don’t have to be an expert on everything.    Are you thinking about adding a membership to your business?   Then I have great news for you. Stu McLaren’s course, Tribe, is now open for enrollment, and we have a bonus package for you.    When you sign up at www.notsowimpyentrepreneur.com/tribe you will get access to a group coaching session with me, along with one of my new workshops for FREE! It only opens up once a year, so don’t miss out!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  www.mixandmath.com www.notsowimpyentrepreneur.com/tribe

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you want to see what a successful membership looks like? Look no further.    I am excited to be bringing on two teacher entrepreneurs who teamed up to create EB Academics which is their business dedicated to making the lives of teachers easier.   Caitlin and Jessica help middle school teachers become more confident writing teachers so that they can transform their students into exceptional writers. Doesn’t that sound amazing?   They have a course and a membership, so I wanted to bring them on the show to talk about how they've built and grown their membership and how TRIBE with Stu McLaren helped them do that!   Episode 67 Takeaways:  + You don’t want your members to feel overwhelmed.  + Ask your members what they want and need.  + A membership is an ecosystem of people helping each other get better. + You don’t have to have a team to start a membership. + Create content after you already have members.  + Hold on to your why. + Failure is the best teacher. + Teachers are willing to pay for value.    I love hearing teacher entrepreneur success stories, and Caitlin and Jessica are totally crushing it.   If this episode inspired you to add a membership of your very own to your business, I have a great free resource for you. Remember Stu McLaren from last week? He has a step-by-step membership guide that will tell you exactly how to launch a successful and profitable membership. It’s a free PDF download that you can grab right here.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  www.ebacademics.com  Follow @ebacademics on Instagram  The Teaching Middle School ELA Podcast  Stu Mclaren’s Membership Guide

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever thought about creating a membership?   Today’s guest, Stu McLaren, has been working for the past twelve years with tens of thousands of business owners on creating memberships.    Stu McLaren helps experts, authors, speakers, coaches, consultants and all types of business owners transform their knowledge, expertise and influence into recurring revenue by launching, growing and scaling membership businesses. As the creator of the TRIBE Experience, he has helped people in virtually every market you can think of - from photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!   I am asking Stu all of your burning questions about memberships. We are covering everything from creating content to pricing to client retention and more.   Episode 66 Takeaways:    + You don’t have to be amazing on camera to have a successful membership. + Memberships take people from where they are to where they want to be. + The less content you provide, the better experience you create. + Support your clients in the implementation.  + Start out at a lower price than your ultimate goal.  + Create contrast in your pricing. + People value convenience and community, so it’s not all about the deliverables.  + Courses and memberships go hand in hand.  + Memberships provide stability.    Learn more about Tribe and check out Stu’s free workshop on April 22nd. It will help you figure out how memberships can create more stability and revenue in your business! You can sign up here!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  FREE LIVE WORKSHOP SERIES Stu McLaren's Website www.tribehub.com www.instagram.com/stumclaren www.facebook.com/stumclaren

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What is gamification and how can you use it in your business?    Have you ever been in your Facebook group and it's like crickets? Do you create all this great content in your membership or course and no one's talking about it?   Gamification might be the answer to your problems.    It's okay if you have no idea what gamification is because I am bringing on an expert, Tama-Lea Lorenzen, to teach us all about it.    Tama-Lea helps to teach other online entrepreneurs how to incorporate gamification into their Facebook groups, their online courses, and their memberships so that their paying members are consuming more of their content and are more engaged.   She’s going to teach you how you can use it in this episode to do the same.    She's been in the training industry for over 20 years, so she knows a thing or two about getting people to learn. She's worked for some big companies like IBM and Starbucks, and she is the founder of Engaging Gamification and the Players Club membership.   Episode 65 Takeaways:    + Gamification is about using the mechanics and strategies of games to motivate people.  + Gamification is important for course creators and membership owners because it increases interaction.  + Even if you don’t have courses or memberships, you can still use it.  + Make progress visible.  + Break content down into chunks to make it more consumable.  + Give your students feedback in two to three different ways. + Keep it simple. + Have fun just for the sake of it.  + You can use the gamification that's already built into Facebook.   Don’t forget to grab Tama-Lea’s 52 free gamification ideas so that you can get your Facebook group talking, engaging, and consuming your content.   You can use these ideas with your course or membership to increase the results and the transformations within your program which will lead to more testimonials and bigger launches in the future!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  www.engaginggamification.com 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   We're talking Pinterest today.   I was hesitant to do this episode because I’m a little mad at Pinterest right now. Anyone else? It’s just not getting me the views and the sales that it used to!   I realized that probably just means that I need to learn some new strategies, so here we are. I’ve brought Kate Ahl on to answer all of our Pinterest questions.    Kate is the owner and CEO of Simple Pin Media. She has a passion for helping bloggers/content creators and small business owners grow their business using Pinterest. When she teaches Pinterest marketing, she aims for it to be actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed.   Episode 64 Takeaways:  + Pinterest as a business is still doing well.  + We’re never going to get back the traffic of 2015, and that’s okay.  + Followers matter more than they used to.  + Use story pins wisely. + Short videos get great engagement. + Fewer pins per day are better than before. + Consider using scheduling tools. + Pin things to relevant and specific boards.  + Hashtags aren’t super important on Pinterest. + Keep looking at your data.    I hope you are able to take some new strategies out of this interview to help up your Pinterest game.   Pinterest is not dead. We just have to know how it is evolving so that we can create strategies that get us the results we want.  I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur. Resources Mentioned:  Simple Pin Media Simple Pin Podcast  Simple Pin Free Resources

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   You’re busy, right? That's exactly why you don’t have time to be creating new content every day.    In this episode, I'm going to share 10 different ways that you can repurpose one piece of content so that you can make that one piece of content stretch beyond single-use.   When you create one piece of content, you can use it over and over in many different ways to attract different types of learners from your audience.   This is the perfect episode for any busy teacher entrepreneur who gets overwhelmed by how much content they feel like they need to create.    Episode 63 Takeaways:    + It is important to repeat yourself. + You have to start by creating new content. + Use new content for a Facebook Live. + Download your Facebook Live and upload it to your YouTube channel.  + If you don’t love writing, make a video first and then turn it into a blog post.  + Take one tip from your blog post and make a graphic to share on social media. + Tease the main points of a blog post in an Instagram Reel.  + If you create a Reel, share it on your Instagram Stories. + Send a link to your content via email. + Upload one of the videos you have made as a free product in your TpT store. + If you have a series of videos,  create a mini-course and give it as a lead magnet. + Upload your video as a Facebook Premiere when you don't have time to go live.   Do you see that there are so many ways that you can take a blog post and spread it out?    I'm not saying that you should do all 10 of these every time, but pick a couple and make them a part of your process!   I’d love to know which tips you choose and which ones work best for you so be sure to reach out and let me know.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  9 Strategies for Killer Blog Content 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you have a launch strategy for putting your new resources out into the world?    I'm sharing with you 9 different strategies for launching a TpT resource.    In the early days, I didn’t launch my resources at all. I made them, and I put them up on TpT. That was the whole process.    I still think that’s the best thing to do when you’re just starting out because you need to build your store, but as you start creating a bank of resources, you can start to get more strategic about how you launch a resource!    This will help get your audience to buy on day one, and who doesn't want that?   Episode 62 Takeaways:    + Choose a launch date in advance.  + Create a waitlist for your resource.  + Post sneak peek pictures of you working on the resource for a couple of weeks before your launch date. + Get your audience involved in the creation stage.  + Host a win-it-before-you-can-buy-it giveaway a few days before the launch. + Discount the resource for the first 1-4 days. + Send emails to your list once it launches. + Go live and show the entire resource.  + Go live and teach how to use it.   Now you have a whole bank of strategies to turn to when you launch your next resource.    I'd love to hear if you have any other strategies that you have enjoyed using when launching your new resource, so let me know over on Instagram!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you have a strategy behind the emails you are sending to your audience?   Today I want to share with you the email strategy that I have been using. It is an amazing strategy for teacher entrepreneurs who want to serve their audience and sell!   You don’t just want a list of people, right? You definitely want a list of buyers instead, and this is a pretty simple strategy that totally works.    Episode 61 Takeaways:  + The best entrepreneurs are consistent.  + You can’t do everything.  + Spend your time on your content and your email list. + Start at the end of your strategy by deciding what you want to sell. + Create content on the same topic as the resource you want to sell.  + Send an email at the beginning of the week with a link to your content.  + Schedule emails to resend to people that didn’t open the first email. + Send a product pitch email just to the people who clicked on the link to your content.    I hope this strategy gets you thinking about being more strategic with what you send to your audience and how you can serve them better!   I would love to connect with you and hear what you think about this episode! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  9 Strategies for Killer Blog Content ConvertKit

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever thought about starting a YouTube channel?   Today we are going to be talking about how to grow a business YouTube channel with my friend Tasha Cochran.   Tasha has a YouTube channel with over 200,000 subscribers, so she knows a thing or two about starting YouTube. From what equipment you might need to getting videos uploaded faster, Tasha is covering it all.    Tasha and her husband Joseph are lawyers, wealth experts and parents of two adorable kiddos. Their mission at One Big Happy Life is to inspire you to create a life that you love waking up to every single day.     Episode 60 Takeaways:  YouTube is the only platform that is effortlessly evergreen. YouTube is a search engine.  There are a lot of ways to repurpose video.  Have outlines for your videos.  People like authentic and imperfect videos. Decide the purpose of your YouTube channel.  Invest in your equipment.  Engage your audience with questions.  Have an ongoing content plan. Consistency is really important in the beginning.  Batch record your videos.  I hope this episode breaks Youtube down and makes it seem a little less daunting if you are thinking about starting a channel. I’m super excited to implement some of these tips as I work on my own channel.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  www.onebighappylife.com  Follow @onebighappylife on Instagram  Subscribe to One Big Happy Life on YouTube 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you trying to grow your email list in 2021?   In this episode, I am telling you about a big win that happened in my business last year. We added 115,000 new email leads to our list!   That's massive! We have never added that many new leads to our list in a year before, so I thought it would be interesting for you to hear what we did to get those leads.    I am also chatting with you about what our goal is for 2021 and what we'll be doing differently this year.    I hope that getting a little sneak peek behind the scenes at how we're running our business gives you some new ideas, encouragement, and motivation.   Episode 59 Takeaways:    + Email marketing is about consistently building a relationship with your ideal clients.  + Email your list at least once a week. + The quality of your list is more important than the quantity.  + Create relevant and timely lead magnets.  + Post about your lead magnets on social media multiple times a week. + Use Facebook ads for lead magnets. + Feature a relevant lead magnet at the top of every page of your website. + Work your Facebook groups to get them on your email list. + Set big and scary goals.    Now that we've talked about my goal, I want to hear about yours? Remember it’s all about quality over quantity when it comes to your list. Make sure to set goals that will push you!   I’m excited to see how your list grows in 2021.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   We are finishing our series all about blogging in today’s episode, so if you’re just joining, go back to Episode 55 and start there!   I have a question for you. Are you skipping blog posts because you just can’t find the time to write them?   We’re going to wrap up this series by talking about how to batch your blog content.    Think of this like baking cookies. You don’t get out all your ingredients and tools just to make two cookies when you want them. No, you make a whole batch at once so that you only have to do the work once!   The same goes for writing your blog posts. Batching will save you time and help you to be more consistent which is super important.    Episode 58 Takeaways:  + Batching saves you time and makes you more consistent.  + It’s important to put out content consistently. + If you get everything done at once then you don’t have to keep going back to it. + Batching gives you the freedom to focus on all the other projects in your business that need your attention. + Find a batching schedule that works for you.  + Your content calendar doesn’t have to be complicated.  + Set aside time in your calendar for your batching and then schedule a separate time to review.  + Don’t give up if your batching plan doesn’t work perfectly right away.  + Use a template.   Take a few minutes and choose when your next batching session will be. Block it off on your calendar! Make that time sacred. It will be worth it for the time it saves you.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Free Resource: Nine Strategies for Killer Blog Content Episode 4: Writing Addictive Email with Bobby Klinck 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   We are in the middle of our series about blogging, and I have a special guest, Lisa Walton, joining us for today’s episode.    Lisa is one of the newest members of the Not So Wimpy team! I hired her to be in charge of my content.    Lisa has so much experience with blogging, and she was kind enough to come on to share a lot of dos and don'ts when it comes to blogging.   I've made tons of mistakes in my blogging career, but the great thing about blogging is that you just keep learning and getting better.    I can’t wait for you to hear all the tips that Lisa has to share that will help you get more people consuming your content.   Episode 57 Takeaways:    + Blogging is not dead. + If you have the right systems in place, blogging isn’t hard.  + Focus on how you are going to deliver value.  + You need a niche. + Give bite-sized pieces of information. + Just be you and let your voice shine through. + Your blog post doesn’t have to be perfect. + Leave yourself time between drafting and publishing. + There is a difference between an interesting title and clickbait.  + Consistency is important to build a relationship with your readers. + Have a project plan for your blog posts.   Lisa is such a genius when it comes to this stuff, and I’m super grateful to her for coming on to share some of her advice with us.    Hopefully after this episode you feel more confident to move forward with your blog!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Nine Strategies for Killer Blog Content Free Resource

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   This is the second episode in our series about blogging, so if you didn’t catch the first one, you might want to start there so we’re all on the same page.    Today we’re going to tackle how on earth to come up with something to write about.    I'm especially going to get into how I come up with tons of blog posts that help me sell a resource. I’m going to describe my soft sell process which is how I write 75% of my blog posts.    Episode 56 Takeaways:  + Every blog post should focus on one specific topic rather than being a journal entry. + It’s okay to want to make money from the time you invest in your blog.  + Write blog posts to soft sell specific resources.  + Break down your content into smaller posts.  + Look at your customer’s questions about your resources for blog post ideas.  + One resource can generate a ton of different blog post ideas.    This method for coming up with topics is going to give you more blog post ideas than you could ever write! Trust me. Put aside 30 minutes to work on it, and you’ll have content for months!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Nine Strategies for Killer Blog Content Free Resource 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you have somewhere that you share content consistently?   For example, I share content on this podcast. Another really great place to share content is on a blog.    We’re going to be talking about blogging for the next four episodes of the podcast which is super exciting to me.    Today we’re focusing on three ways to use your blog to grow your business. I’m a blogger from way back, and I have learned a lot since I first started blogging!   Whether you already have a blog or you're considering starting one, this episode has some nuggets of wisdom for you.    Episode 55 Takeaways:    + Everyone needs to have a place where they're sharing content. + Teachers love to have access to blogs.  + Blogging is not dead.  + Share content and tips that nurture your audience and make you the go-to expert. + Use your blog to grow your email list.  + Be bold with your lead magnets. + Use your blog posts to sell your resources.    Next week, I'm going to tell you exactly how I brainstorm a whole bunch of blog topics specifically to sell resources.   This week, while you’re waiting for that episode, I want you to decide whether or not you’re all-in on your blog, and if you are, I want you to commit to being consistent. Consistency will look different for everyone, but it is important.    Resources Mentioned:  ConvertKit *Affiliate Link   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Have you ever thought about joining a mastermind? Are you not sure where to start? Did you have a bad experience and are scared to try again?   I will answer some of your questions as we are chatting all about masterminds in today's episode!   I'm excited to share with you a couple of different types of masterminds, what each type is and why you really should be in some sort of mastermind. I also have a few warnings for you that I've learned along the way.   Episode 54 Takeaways:    + Don’t judge your future experiences of masterminds based on something that happened in the past. + A mastermind is a group of people that are like-minded or at similar places, and they help one another to navigate challenges. + Peer masterminds are usually free and might be better for you if you are newer.  + A mastermind is a good place to get referrals and input.  + A good mastermind pushes your mindset blocks. + Being an entrepreneur can be lonely.  + The people in your mastermind can become good friends.  + You need a safe place to celebrate wins. + In a mastermind, you will be introduced to different strategies and ways of thinking. + A mastermind is only as good as the people who join it.   My paid mastermind, The Not So Wimpy CEOs, will open next month! If you’re an established teacher entrepreneur looking to continue to increase your revenue and your impact while working fewer hours, and you’re interested in joining, you can get on the Not So Wimpy CEO Mastermind Waitlist today!    And if my mastermind isn’t a good match for you, I hope you’ll think about finding one that is so that you can experience all the amazing benefits for yourself.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Not So Wimpy CEO Mastermind Waitlist

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you feel like work-life balance is a myth or a distant dream?    In today’s episode, we are talking all about growing a successful TpT business while being a mom of young kids with Rebecca Joyner from It's Not Rocket Science.    Rebecca works full time running her TpT store that is very successful and grew very quickly. She is sharing with us how she got where she is today and everything she has learned about work-life balance.   I love to hear about other people’s journey: how they got to where they are now, lessons that they've learned along the way and what they're doing each day to be so successful.   If you feel the same, you are not going to be disappointed by Rebecca's story.   There are so many gold nuggets in here for you to take and implement in your own business!   Episode 53 Takeaways:  + Figure out what you’re really good at and stick with it.  + People are willing to pay for quality. + If you want to make more money, you need to sell more expensive products.  + Put your prices in perspective for your audience.  + Set time blocks to work.  + It’s okay if your time blocks change. + You have to be willing to ask for help. + Outsource the things that you don’t love. + Start your email list early.    I hope you loved this episode with Rebecca and that it taught you that you don’t have to be working 60 hours a week to make a great income.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Jamie's Mastermind Waitlist: https://notsowimpyteacher.ck.page/mastermind-waitlist Follow @its.not.rocket.science on Instagram  www.itsnotrocketscienceclassroom.com

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Welcome to the first episode of 2021! We made it!   How are you feeling coming into this year? I want you to feel confident and ready to meet some goals!    To kick off the year, I am sharing 10 ways to make more money in your TpT business. These are things that you could do all year long or implement them when you need them, whatever works for you!    I recommend jotting down the ones you aren’t already doing, so you can have some new tools to add to your strategy toolbox.   Episode 52 Takeaways:  + Create a new resource. + Share about your resource often. + Host a paid workshop.  + Don’t be scared to send more emails.  + Write blog posts that feature resources. + Run a new Facebook ad.  + Do a Facebook live teaching your audience how to use a resource.  + Increase the price of some of your resources. + Create a lead magnet and email funnel to a resource line or bundle. + Create a collection of new pins for your resource.   I hope this gives you some excitement and inspiration for 2021. It’s going to be your year. You’re going to hit your goals and make more money. Take these tools and strategies to make it happen.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Does selling make you uncomfortable?    You’re not alone, but I want to challenge that mindset to help you to see that there is nothing to be uncomfortable about.    In this episode, Colin Boyd is joining me to discuss how to sell without being salesy.    Colin Boyd helps experts, course creators, and coaches speak confidently on stage so they can sell without coming across as pushy or salesy.  He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar or video. As a keynote speaker for over 10 years, Colin has moved countless audiences to action. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking.    Join us in this episode as we cover how to sell confidently, give value, and hear a few signature and impactful stories along the way!   Episode 51 Takeaways:  + A sale is an opportunity for your audience to commit to themselves.  + Your offer gives someone value. It does not take anything from them.  + Spending more money leads to bigger results. + There are transformations taking place because of you. + Only take feedback from people you would take advice from.  + Don’t try to teach so much that your audience becomes overwhelmed.  + Think about what your signature story is.   I hope this episode brings as much value to you as it did to me. Remember, you are selling an opportunity to those who purchase from you! Remain confident in the value that you are providing.   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur   Resources Mentioned:  Follow @colinboyd on Instagram Follow Colin on Facebook Colin's Website The Expert Edge Podcast   Freebies: Persuasive Content Builder Sell With Story Guide

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Do you have a plan for 2021?    In this episode, I want to share how we plan strategically to grow our business in 2021. Can you believe it's the last episode of the year?   You probably already know that I am a huge fan of planning, so planning for an entire year is like my Olympics. In this episode, I will walk you through, step by step, how my team and I prepare for a new year.    If you follow these strategies, you should have a pretty good idea of what your year is going to look like and how you will reach your goals.    Episode 50 Takeaways:    + No matter how big or small your business is, set goals.  + Set aside a day or two to plan your year. + If you have departments within your team, have them brainstorm together.  + Look at your numbers from 2020. + Set big goals.  + Think about what your business would look like if you had already met your dream goal.  + Decide what you want to create in 2021.  + Plan how you're going to get new leads.  + Use a calendar.  + Don't forget to celebrate.    I'd love to hear about your big, hairy, scary goals because I'd love to help hold you accountable. So get on Instagram and send me a DM so that I can support you.    Happy New Year!   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Episode 48: 5 Ways I Increased My Revenue While Working Less (End of Year Review) 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you making the most of your winter break? I hope you are!    I don't want to take up too much of it, so I decided to give you a short and sweet, quick strategy that you can use to increase sales and revenue over your winter break.   I'm breaking it down in 9 simple steps, so get ready to take some notes and find out how to end your year with a bang!   Episode 49 Takeaways:  + Plan a promotion around the 27th or 28th of December.  + Choose one bundle or product line that you want to sell. + Plan a free training that corresponds with that resource. + Advertise this free training to your email list and your social media platforms. + As soon as you think you've advertised it enough, promote it again. + Put the resource on sale for 48 hours, starting the day of your training. + Tell everyone about the sale and the benefits of the resource during the training. + Send a reminder email on the morning of the second day of the sale and a last chance message to the email list that night.   Merry Christmas. I hope you get to enjoy your break. You've earned it! If you use this strategy, be sure to let me know over on social media, how it goes! I'd love to hear all about it.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you ready to join me for a look back at 2020 and some of the things we’ve learned this year?   I’m excited for this episode because I started this podcast by telling you my goals for 2020, and now I'm already reporting back to you on how those goals went. What a wild year it’s been!   I'm going to be super honest and super transparent.  I'm not just going to tell you how much money I made, but also how I did it.   If you are looking for some ways to increase your revenue while working less, then this is going to be the episode for you!   Episode 48 Takeaways:    + You shouldn’t set goals that you already know you can attain.  + You will grow even if you don’t reach your goal.  + Give yourself grace. + Hiring help allows you to increase your revenue and have a bigger impact.  + Plan your time strategically.  + Investing in coaches is a great way to grow your business. + Your email list is an amazing tool for growing your revenue.  + You have to be willing to invest in your business.  + Be consistent and strategic with content creation. + Take time off.   I hope you’ll come back and keep listening to the podcast in 2021. I'm going to keep sharing the journey towards my huge goals, how we're celebrating those goals, the strategies that are working, the strategies that are not working, and everything else that goes on behind the scenes. I am excited to keep bringing you new ways to grow your own business as we move into a new year!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Hiring Project Plan: Grab your free copy of my exact, step-by-step plan for hiring so you can grow your team with the RIGHT people and exponentially boost your revenue in the process.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you ready to talk about all things finances?    I have Jamie Trull on the podcast today, and we are talking all about getting your business finances ready for 2021.   I know that might sound boring, but if you're not a numbers person, Jamie is definitely the person you want to talk to about this stuff. She makes it so easy.    Jamie is passionate about supporting female entrepreneurs to achieve their dreams, financial goals and grow their businesses and their impact.   I have learned the hard way how important it is to have a plan for your money, and Jamie is going to talk to you about her profit plan and the different percentages of her profit that she puts into different buckets.    So if you've ever wondered how much you should invest in your business, how much you should set aside for taxes, or whether you should be hiring, Jamie is going to answer your questions.    I'm also picking Jamie's brain about Facebook groups and how she grew such a super successful business in such a short period of time.   Episode 47 Takeaways:  + Money is not inherently good or evil. + There’s no shame in making money.  + Don’t be afraid to invest in your business. + You can change the story that you teach your children about money.  + A Facebook group can be an amazing resource for your business. + The percentage that you reinvest in your business will depend on your goals.  + Invest in trying new things.  + Act on the things you’ve already bought before buying something new.  + Look at what's paid off in the past and let that inform your decisions in the future. + Hire to scale.  + Get a bookkeeper.    If thinking about finances has been stressing you out, I hope this episode simplified things for you and gave you some goals to focus on. You deserve the money you make, and don’t let anyone make you feel otherwise!    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Financial Literacy for Women Business Owners Facebook Group  Subscribe to Jamie on YouTube  Follow @jamie.trull on Instagram  www.jamietrull.com 

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What was it that made you want to work from home? Spending more time with family? Having more downtime? Working fewer hours?    Working from home is great, but it’s also hard. It can be easy to lose sight of why you started in the first place. There are so many distractions. There's laundry to be done, grocery shopping to do, dinner to make, kids to help.    So if you're feeling like it's hard to work from home and be a wife, it's hard to work from home and be a mom, and that it's just hard to work from home and get things done, I hear you. I have been there!    While I might not have it all figured out, I have learned some things that have helped me successfully work from home.  And that's exactly what we will be covering on today's episode!    Episode 46 Takeaways:  + Making more money isn’t about working more hours.  + You’re not a stay at home mom, you’re a work at home mom.  + Work with the people you live with to create office hours for your business.  + Fit your business into your family life instead of your family into your business. + Plan your week and block your time.  + Try to create time when you can work without worrying about the kids.  + Wear real clothes.  + Create a space to work from. + Hire help inside or outside your business.    Working from home comes with unique challenges. It isn’t always easy, but it can be so rewarding! Do what you need to do to make sure you’re benefiting from those rewards and living the life you truly want.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Are you worried about how to keep your Facebook group engaged after you launch it? Let’s break it down.    Today on the podcast, we are talking about how to get your Facebook group engaged. Moreover, how to get them posting, commenting, clicking, and responding to you.   If you missed the previous episodes about Facebook groups, you might want to go back when you have a chance. All together, these episodes will teach you everything you need to know to get your Facebook group off the ground.    This is the episode I've really been looking forward to, because this is what I love to talk about. I love giving you ideas for getting your group engaged.    Episode 45 Takeaways:  + Post every single day.  + Batch your content creation and schedule your posts.  + Consider outsourcing your post creation.  + If you want people to comment, ask questions. + Utilize research questions and fun questions. + Post positive pep-talks.  + Share your freebies/lead magnets. + Post things more than once! Not everyone will see every post.  + Share links to your content. + Share your resources.  + Ask easy-to-answer questions. + When you’re starting your group, reply to everything you can.    Experimenting with ways to get your group members engaged is so much fun! Remember that engagement will always ebb and flow. Don’t beat yourself up when one post doesn’t do as well as another. It just happens. You’re still doing an amazing job!    If you want some more ideas, I have a free resource for you that includes 50 different posts for your Facebook group. What makes this resource so great is that while there are 50 posts, when you read each question, it will lead you to think about ten more questions. So… that’s a whole lot of posts. You can get hold of it HERE.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  50 Not So Wimpy Facebook Group Posts

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   Thanks for coming back for another episode all about Facebook groups!    If you don’t know what I’m talking about, you might want to go back and catch the last couple of episodes where I talked about launching a Facebook group. Today we’re continuing the discussion by talking about growing your group.    You’ve started your group, gotten a few members and some content ideas, now what?! You need more people!   In this episode, we’re covering how to get more people in your group, how to have a bigger impact, and how to find more ideal customers.    Whether you have a Facebook group already, or you think you might want one in the future, these episodes are going to help you out.    Episode 44 Takeaways:    + Put out social posts about your group every week.  + Include links to your group in your emails.  + Put your Facebook group on your website homepage.  + You can talk about your group in relevant blog posts.  + Facebook and Instagram Lives are a good place to share your group.  + Don’t forget to mention your exclusive freebie for group members in your live videos.  + Do some interviews on podcasts that your audience listens to. + Utilize your lead magnet thank-you-page.  + Teach your group members how to share the group with others.    So now you have a group filled with members. It’s not over yet! Check back next week for an episode about engaging your Facebook group!  In the meantime, I have a free resource for you that includes 50 different posts for your Facebook group. What makes this resource so great is that while there are 50 posts, when you read each question, it will lead you to think about ten more questions. So… that’s a whole lot of posts. You can get hold of it HERE.    I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  Meet Edgar Social Media Scheduler  50 Not So Wimpy Facebook Group Posts

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!   What’s holding you back from launching a Facebook group? Fear? Imposter syndrome? Lack of knowledge?    Today we’re talking all about the logistics of launching your Facebook group.    If you didn’t catch last week’s episode, you might want to go back and listen, because we talked all about the difference between a Facebook page and a Facebook group, and the benefits of having a group.    This week we’re really going to get deeper into how you can successfully launch your group. I know it can be overwhelming with all the different things to think about: naming it, making rules, getting members, and creating content. But it’s so worth it, and hopefully, by the end of this episode, it won’t seem overwhelming at all!    Ready? Let’s do it!    Episode 43 Takeaways:  + Choose a niche for your group. + The quality of the people in your group is more important than the quantity. + Your group name needs to make it obvious who the group is for.  + It can be fun to have a name for your group members.  + Be clear in your group description.  + Ask incoming members questions.  + Get new members on your email list.  + The better you set up your rules, the better your community will be. + Tags help people find your group in a Facebook search.  + Use a welcome post to introduce yourself and your vision.  + Have an exclusive freebie inside your group.    Next week, we’re going to be continuing our discussion about Facebook groups. I'm going to talk all about growing the group that you have now launched!   Don’t forget, I have a free resource for you that includes 50 different posts for your Facebook group. What’s great about this is that while there are 50 posts, when you read each question, it will lead you to think about ten more questions! So… that’s a whole lot of posts. You can get hold of it at https://notsowimpyteacher.ck.page/50-facebook-posts   I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.   Resources Mentioned:  50 Not So Wimply Facebook Group Posts