Storytelling That Sticks for Business and Life

doug@dougstevenson.com 1-719-310-8586 - Tucson, Arizona How do you design a speech that works at all levels? It's smart, inspiring and generates income. If you've got lots of speech elements but they don't all fit seamlessly together, the Dynamite Shuffle is the design hack you need. This process will help you choose which elements to keep and which ones to delete. What new content and ideas and stories will displace old worn-out material? Take the time to disign a truly amazing keynote speech. The time spent will pay for itself.  

You were born with certain talents and aptitudes. They showed up in your personality and tendencies early on. I believe those natural talents and aptitudes revealed your organic purpose. You are here to fulfil that purpose. In this episode, Doug explores what it means to live a life of purpose.

There is a critical moment in every story where the trajectory of the story changes. It can be a powerful and pivotal moment, or it can be an ordinary moment that no one even notices. When you incorporate this seven second technique called Hold the Moment into your storytelling repertoire, your story will go from good to great. Contact: doug@dougstevenson.com

The magic of storytelling is in the details. It's the small but colorful details that make a story come alive. But what if you can't recall every detail because the event of the story happened months or years ago? The answer is called Creative License. Creative license is a permission structure that allows you to fill in the blanks with non-consequential choices. Was her name Bridget or Diane? Pick one. Did the story take place in the boardroom or a conference room? Pick one. Did your coach say, “Get your head in the game,” or ‘Get out of your head and into the game?” Pick one. Contact: doug@dougstevenson.com  

When you are 100% true to yourself, complete within yourself in front of an audience, they will choose to come to you. This requires you to focus IN to who you are, what you have to say and how you want to say it. When you invite the audience to meet you where you are, you become magnetic and attractive. It's your energy and presence that attracts people to you as well as your content.  Contact: doug@dougstevenson.com  

Is the story of the life that you are living a story that you are proud to share with your audience? Create a new and inspiring story by making a brave choice. It's a new year and an opportunity for you to turn the page and begin a new chapter in your life. Is the year 2025 the year you Focus Forward and make a brave choice? A brave choice is one that scares and excites you. Change is scary. Remaining stuck is scarier and more destructive. Contact: doug@dougstevenson.com  

Ty Boyd has some amazing wisdom to share from his decades of speaking experience. He once spoke in front of an audience of 80,000 people. He says, “It's not about being perfect, but rather about stepping into the deep water and finding your authentic brilliance.” He encourages us to put our passion into what we do and to tell our truth through our personal stories. Ty Boyd passed away in 2020 having made an indelible impact on thousands of speakers, trainers and executive through Ty Boyd, Inc. https://tyboyd.com/  

Dr. Terry Paulson is a profession speaker on the topics of leadership, humor and change management. He takes storytelling seriously and, in this episode, he offers practical tips on how to make your stories stick with humor, physicality and deliberate craft. He is the author of Leadership Truths One Story at a Time. One of the insights he shares is how you can find your best personal stories by picking a room and them remembering what happened in that room or location. www.terrypaulson.com

Alvin Law was born with no arms. He has been speaking and performing since the age of three. His stories of resilience and perseverance in the face of overwhelming adversity are inspiring. He sings, tap dances and plays the drums. Alvin has stories to tell.  His stories about celebrating the beauty from within are rich with emotion and meaning. This podcast is one you'll want to watch on You Tube. You've got to see Alvin to appreciate the power of his message. Contact: doug@dougstevenson.com Contact: alvin@alvinlaw.com https://alvinlaw.com/  

Pegine is a force of nature and an inspiration for anyone who feels that they don't fit into any category or box. She says: “In the sharing of who we are the world expands.” The nuggets of wisdom she shares about speaking and storytelling are practical, powerful and motivating. In this interview you will hear the method behind her keynote and storytelling madness as she shares her powerful story of growing up in the dangerous neighborhoods of New York City. https://www.pegine.com/

Robert Kennedy believes that it's more important to focus on transformation than information. His stories are rich in imagery and emotion while being strategic about the point or lesson. His energy and style inspire people to find their own voice as a speaker just as he has.  Contact: Robert Kennedy III at rk3@robertkennedy3.com  

Can a story boost your career? Can a story change the trajectory of your life? It can, if you take your stories seriously and learn the secrets of story mastery. Kelly Swanson is not only a masterful and mesmerizing storyteller, but she also understands story craft and performance, and she's an expert at teaching how to elevate your storytelling skills. Listen and learn as she tells the tale of the woman with a mop. https://motivationalspeakerkellyswanson.com/ https://motivationalspeakerkellyswanson.com/story-impact-academy/

What if, after you finish speaking, everyone just stands up and leaves? Does that mean your presentation wasn't a success? Or did they leave immediately because they had another session to get to? In this episode, I discuss a philosophy that helps you know that your message, your story, and your content ideas made an impression on each audience member, even if they don't let you know it. Contact: doug@dougstevenson.com

Are you thriving or just surviving? What role do the stories we tell ourselves affect our ability to activate and amplify thriving in our lives and in the lives of the people we work with? In this episode you'll hear how Renee Moorefield of Wisdom Works is leading a global movement of leaders and individuals who make thriving a priority at work, at home, and in all walks of society. Contact: renee@wisdom-works.com https://www.wisdom-works.com

Imagine you're running in the 100-yard dash and just after the gun goes off, you stumble and fall. You can't recover. The race is over. That's what can happen to the speech that you've spent hours and hours working on if you don't know what to do before you speak. In this episode, you'll learn how to be prepared mentally, physically, and emotionally, before you utter your first sentence. Contact: doug@dougstevenson.com  

For Adiba Nelson, her TEDx Tucson talk opened doors of opportunity. As a result of her TED talk, she became the subject of a documentary for PBS that won an Emmy Award. She signed a book deal to write her memoir. She was invited to share her story with speaking engagements nationwide, and it empowered her to believe in herself at a completely new level. In this episode you'll hear how she navigated the TED talk process from submitting a proposal, to auditioning, and on through to her standing ovation presentation. If she can do it, you can do it. Contact: https://thefullnelson.net/ Skating Downhill: The Art of Claiming your Life https://www.youtube.com/watch?v=adfKcwgadqk&t=29s Contact: doug@dougstevenson.com

How do you get into a creative zone – on demand? Is it possible to train your brain to be creative? Dave Liber is a Dallas Morning News columnist who writes two columns a week on deadline. He also writes books, plays, and delivers keynote speeches. He has trained his brain to be creative on demand. His TEDx Talk, The Power of Storytelling to Change the World, has been viewed over 270,000 times. His approach to storytelling and creativity is refreshingly honest and insightful. In this episode he talks about his creative process and how he believes that humanity and humor are the necessary ingredients for a compelling presentation, story, or book. Contact: dave@yankeecowboy.com Contace: doug@dougstevenson.com  

You don't need story mastery to be effective. You just need to tell your story. Carla Rocha teaches communication and storytelling skills in Lisbon, Portugal. She helps people to become more authentic in their communications to team members and clients. One of the techniques she uses is to have people share personal stories. She urges her students to start small with a personal story where they overcame a difficult situation or obstacle. For her corporate clients, it's not about story craft or performance. She simply wants them to experience the connection that takes place when you share your story. What's your story? Contact Carla at: https://carlarocha.pt/en/academy/ Contact Doug at: doug@dougstevenson.com

Do the Story Theater techniques and principles taught in this podcast make sense to you, but you're scared to implement them?  Are you worried about what people will think?  Do you want to be more theatrical, emotional, and powerful with your stories, but think you would be uncomfortable? How do you break the pattern of self-consciousness when speaking and telling a story? In this episode Doug will help you find your power and show you how to bring that power forward when you tell a story or give a speech or presentation. Contact: doug@dougstevenson.com

Lisa McInnes-Smith focuses her stories on what she wants people to think, feel, and do. She's delivered over 7000 keynote speeches and uses her stories to build the foundation for the lessons she wants to teach. She says, “The audience remembers how you make them feel, and once you're in people's hearts, you stay there.” Stories ensure that your message sticks. They also grow your speaking business. Your stories make you memorable. Using brilliantly crafted stories is how you can make a positive impression in the workplace. Contact Lisa: www.lisaspeaks.com Contact: doug@dougstevenson.com

Mark Sanborn says, “Few of us can be famous, but every one of us can be great.” He is an international bestselling author and an award-winning leadership keynote speaker. Mark challenges us to be extraordinary and to turn everyday actions into extraordinary results. He is also a master at turning everyday moments into extraordinary stories. In this episode, you'll hear how Mark crafted a simple story about a mail carrier named Fred, and over time, used that story as a springboard to build a multi-million-dollar brand. He believes that “stories are the mental coat pegs that people hang your ideas on.” Contact Mark Sanborn at: https://marksanborn.com Contact Doug at: doug@dougstevenson.com  

How did a geeky kid, who was an average student and college dropout, become one of the most successful movie makers of all time? How did Steven Spielberg become Steven Spielberg? You'll be surprised to know the answer to that question. A Game Changer story reveals the backstory of a famous person with the goal of teaching a valuable lesson about success. How did they do it? What choices did they make? What obstacles did they overcome? Game Changer stories add a nice bit of variety to any speech or presentation. What famous person do you want to know more about? Do your research and craft that story. Your audience will thank you for it. Contact: Doug@dougstevenson.com For your free 30-minute coaching consultation, contact: deborah@dougstevenson.com Keynote, TED Talk and Story Coach  

Star Hansen's TEDx Talk has been viewed 255,000 times. Listen and learn how she came up with her Idea Worth Spreading and how she nailed her talk. She shares the intimate truth about what it was like for her to overcome her nerves, focus on her purpose and rise to the occasion. A TED Talk is unlike any other speaking experience. It forces you to get clear about your WHY, what you have to say and how to craft your message into a condensed format. A TED Talk can also be a springboard to greater opportunities to grow your brand and your business. What would a video with 255,000 views do for your business? Watch this interview on You Tube as a video: https://youtu.be/ZJ-YikcHfog View Star's TEDx Talk video at: https://www.youtube.com/watch?v=qjzvH2wrpDg&t=149s Contact Star Hansen at: https://starhansen.com/ Contact Doug Stevenson at: doug@dougstevenson.com

Are you ready? It is your turn to tell a story. In this podcast, I share the details of a storytelling contest. If your story is chosen, you win two hours of free coaching with me, and you'll be invited to be a guest on this podcast. The topic of your story entry is change. Where and when have you made a significant change in your life? In this episode you'll hear how to craft and record a 5-7 minute story, and how to submit it for the contest. Contact: doug@dougstevenson.com  

It's not as simple as thinking, there are two types of stories: business stories and personal stories. When you understand how to use various story types, you'll be liberated to develop all kinds of strategic and relevant stories. The more you know, the higher you'll go. To help you identify relevant stories, I'm inviting you to go on a story safari with me. This list of twelve story types will trigger all kinds of story possibilities. In part two of the twelve story types, you'll learn about eight more story types: 5. Origin Stories – the backstory of your life 6. Pattern Stories – a negative pattern that leads to a positive outcome 7. Small Disaster Stories – encountering and overcoming everyday challenges 8. Game Changer Stories – stories about people who changed the world 9. Brand Stories – the story of how a brand was curated over time 10. Yoda Stories –stories about the people who changed your life 11. Perseverance Stories – stories of perseverance leading to success 12. Minerva Stories – ancient and traditional wisdom stories Contact: doug@dougstevenson.com  

It's not as simple as thinking, there are two types of stories: business stories and personal stories. When you understand how to use various story types, you'll be liberated to develop all kinds of strategic and relevant stories. The more you know, the higher you'll go. To help you identify relevant stories, I'm inviting you to go on a story safari with me. This list of twelve story types will trigger all kinds of story possibilities. In part one of the twelve story types, you'll learn about four story types: 1.     The Vignette – a short story 2.     Crucible Stories – a severe test 3.     Imbroglio Stories – an acutely embarrassing fiasco 4.     Credibility Stories – third party stories from trustworthy sources Contact: doug@dougstevenson.com Tucson, Arizona

There is an invisible space that exists between you and your audience. To succeed, you need to build a bridge of connection and invite them to cross over to your side of the bridge. You need to be so engaging, congruent, and connected to your power, that they find you and your stories irresistible. Rather than reaching out to connect with them, they reach out to connect with you. But what happens when your insecurity invades that space and widens the gap? In this episode, you'll learn how to Connect IN to your power, in order to Connect OUT to your audience. Contact: doug@dougstevenson.com Tucson, Arizona  

If you want to be happy, healthy, and prosperous in the present, it's important to make peace with your past. In this episode, you'll learn how to shift your focus from negative to positive when recalling a painful past experience. Doug Stevenson - Keynote, TED Talk and Story Coach Contact: doug@dougstevenson.com Tucson, Arizona

John Register is a master storyteller because he takes the art and craft of storytelling seriously. John sustained a life-changing leg injury that ended his Olympic track and field dream, and subsequently has tweaked, polished, written, and rewritten his story over time. He has transformed it into a brilliant piece of theater. He moves on the stage like an actor in a play. He creates characters and scenes that draw the listener into the action. Nothing is left to chance. Every word, action, and choice is deliberate. John brilliantly shares his deeply personal story and connects it to the challenges of people and businesses in transition. That's why he is in high demand from organizations and corporations all over the world. In this podcast, you won't just listen and learn what it takes to be a masterful storyteller, you'll feel like you're sitting in his audience watching him in action. They say if you want to get better at any skill, you need to learn from the best. Sit back and take some notes. John will show you how it's done. Contact: john@johnregister.com Contact: doug@dougstevenson.com Contact Doug in Tucson, Arizona at 1-719-310-8565

Navin Thukkaram went to Harvard, worked on Wall Street and in private equity firms, and is an expert in the realm of angel investing. He compares The Story Theater Method to an advanced operating system for storytelling in business. He has upgraded his speaking and storytelling skills, resulting in successful keynotes at tech conferences around the world. Navin believes that when you invest in a long-term coaching relationship to upgrade your communication skills, the ROI can be exponential. One of the stories that he worked on generated $10 million dollars in seed capital for a tech company startup. He's a tech investor, mindset coach, and now, a professional speaker. Contact Navin at: navin@ntcapp.com Contact Doug at: doug@dougstevenson.com

Before Jim Davidson became a professional speaker, he was an environmental geologist and avid mountain climber. Nothing in his scientific background prepared him to become a motivational speaker, but he had a powerful story about a near-death experience while climbing on Mount Rainier, and people kept asking him to tell that story. Over time, he learned to up his game by focusing on his storytelling and stage skills. He watched other speakers, polished his story, and learned how to market and sell his keynote. In this episode, you'll hear how he leveraged each speaking opportunity and became a sought-after speaker on resilience and change management. Contact Jim at: jim@speakingofadventure.com Contact: doug@dougstevenson.com    

Eileen McDargh was a teacher.  She is now a professional speaker with an uncanny ability to weave a web of transformational magic with her stories. Although she never studied acting, when she tells a story, she becomes the story. She acts out the characters and conversations. Eileen believes you must place the story in the context of the audience for it to work effectively. She finds her stories by being open to inspiration from the world around her at any given moment. Eileen will inspire you to be more playful, emotional, and strategic with your stories. Website: https://www.eileenmcdargh.com Email: eileen@eileenmcdargh.com Contact: doug@dougstevenson.com

A Crucible is defined as a severe test. Crucible stories are stories of great loss, hardship, or pain. W. Mitchell was burned over 60% of his body in a motorcycle accident, and then was paralyzed in a plane crash. His keynote is based on the stories of his recovery and overcoming adversity. Some keynotes are basically one story after another, with each story making a relevant point. In this episode, W. Mitchell shares how he got started in the speaking business and how, over time, his keynote evolved. You'll be inspired by his journey from pain to personal empowerment.   Contact W, Mitchell at: mitchell@wmitchellspeaks.com Contact Doug Stevenson at: deborah@dougstevenson.com Also: www.storytelling-in-business.com  

If you believe in yourself and that you have something of value to offer, you need to know how to promote yourself. “Buyers” won't say yes, if they don't know you are asking. And how do you get to YES, when people keep telling you NO? The ability to promote yourself, to persevere even in the face of rejection, is an essential skill on the road to success. In this episode, you'll hear five strategies for getting from where you are to where you want to be through courageously creative self-promotion. Whether you want to get paid to speak or to get the job or promotion you want and deserve, these strategies will accelerate the process. Someone is out there waiting to say yes. Your mission, should you accept it, is to seek them out and courageously ask them to say yes. http://www.storytelling-in-business.com For your free 30-minute coaching call contact: deborah@dougstevenson.com  

In 1975, during the last days of the Vietnam War, Leann Thieman, a nurse in Iowa, volunteered to fly to Vietnam to rescue 300 orphan babies as the bombs were falling on Saigon. The story of that harrowing experience became the springboard for her to become a professional speaker. When someone agreed to pay her $100 to tell her story, she began her speaking career.  She now charges $15,000 per speech. In this interview, Leann shares with Doug the incremental steps she took in the first couple of years, to market and sell her speech. These steps are the basics of how to get started in the speaking business and get people to pay you to speak. If she can do it, you can do it. Learn how to leveage your story into a lucractive speaking business.  Contact: doug@dougstevenson.com http://www.storytelling-in-business.com   http://www.storytelling-in-business.com    

Have you ever watched a professional speaker and thought, I can do that? But HOW? How do you get paid to speak? You'll find some of the answers in this podcast episode. If you have a story to tell that makes a relevant point or teaches a powerful lesson, you can become a professional speaker. You can make a difference and make a lot of money at the same time. This is episode one in the professional speaker series. In the following episodes, you'll learn valuable lessons and gain insightful tips on what you need to do to get paid to speak. Link to The National Speakers Association: https://nsaspeaker.org Contact: doug@dougstevenson.com

Pattern stories are fun to craft and even more fun to tell. They're like a good Whodunit mystery novel where the plot unfolds over time. They are constructed with a series of mini-stories or segments that illustrate how the same problem keeps happening over and over, while the person or organization experiencing the problem fails to learn the lesson. In the end, the pattern is recognized, and the lesson learned. If you've ever made the same mistake multiple times or experienced a similar recurring problem in your life or career, you have a pattern story in the making. In this episode, learn how to identify and craft your pattern story. For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com www.storytellling-in-business.com

It's not always appropriate to tell a story. Different stories work in different situations and sometimes, you shouldn't tell a story at all. If the story doesn't fit, you must omit. For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com www.storytellling-in-business.com  

In this episode, Doug coaches Dave on the Phrase That Pays for one of his stories. Dave shares how he uses stories in his training courses and how The Story Theater Method has helped him to be more deliberate with his stories. He also says that the stories that he tells improve the bottom- line revenues for his company. There is a strong emphasis on The Phrase That Pays in this episode. Learn more about the Phrase That Pays and how to make the point of your story stick in Episode 5. What's the Point. For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com www.storytellling-in-business.com 1-719-310-8586

TED talks opened the door to short speeches, and now, 20-minute speeches are here to stay. Conference planners are scheduling more speakers with shorter time slots. In my experience, designing a short speech is more challenging than crafting a long one. What stays in? What do you cut? I've got you covered. Follow these ten steps and you'll look like a pro. To get 30% off on the downloadable version of the Dynamite Speech System, go to https://www.storytelling-in-business.com/shop/#dynamite-speech-system-downloadable  and enter the coupon code PODCAST-DYN during checkout. Regular price is $129. The coupon code is not case-sensitive. You'll be directed to a User Registration page and watch your email for the confirmation link. Contact: Deborah@dougstevenson.com  

Dr. Alyx Porter Umphrey is the first black female Neuro Oncologist in the United States. Her personal story of success in the face of adversity is a story that inspires others to donate to Elevate Med, a non-profit dedicated to supporting black and brown medical students with scholarships, mentoring and leadership training. In this episode you'll learn how your story, and the story of those who benefit from your cause, can be the most powerful element of your fundraising strategy. When you invest in storytelling, others will invest in your organization.

As a speaker and storyteller, getting a laugh is pretty important. It's not enough to get lucky with an ad-lib, you need to know how to get a laugh on demand. That requires an understanding of the dynamics of comedy. In this episode, you'll discover the three elements that are necessary to get predicatable laughs.  After listening to this episode, go to You Tube and search for the videos listed below. Study them. They are a master class in comedy. Bill Cosby – Noah's Ark  https://www.youtube.com/watch?v=bputeFGXEjA Rowen Atkinson – The Devil  https://www.youtube.com/watch?v=HGxG7QmPQ44 Robin Williams on Fatherhood  https://www.youtube.com/watch?v=ykq8IkiCgFw Steven Wright – Deadpan and One-Liners  https://www.youtube.com/watch?v=tiGag5emLJg Tim Gard – 8 Minutes of Fun - htps://www.youtube.com/watch?v=1KMqILkRXdQ Jeannie Robertson – Don't Send a Man to the Grocery Store - https://www.youtube.com/watch?v=-YFRUSTiFUs

While there is no one right answer to this question, there are guidlines that will help you decide how long your story should be. Consider the situation, the time alloted for your presentation and adjust accordingly.  Doug Stevenson is a keynote and story coach basedin Tucson, Arizona. Contact: doug@dougstevenson.com

Your storytelling superpowers are all the things that make you different from everyone else. They are your heart and soul and emotion, your quirky sense of humor and sparkling personality. Your superpowers come across in the way you present yourself as much as what you present. They are the most intimate and outrageous parts of you that you are willing to reveal to an audience. Add to those superpowers your stories and content and you have something powerful to offer. And yet, standing up and standing out also makes you a target for those who don't like what you have to say and offer. How do you balance your need to be liked and accepted with your desire to speak up and be different? Let's talk about that.      

Sometimes is takes more than simply telling a story. Sometimes the story requires Radical Honesty to convey the truth being shared. Listen as Conrad Woody shared his story of rising from shyness and insecurity to becoming a managing partner and top talent advisor and C-Suite and Board Leadership Strategist. His journey to self-empowerment and finding his purpose as a black man rising to the top in corporate America is inspiring and radically honest. contact: doug@dougstevenson.com

Pete Hinojosa was tasked with developing a leadership development curriculum and helping Insperity expand from 40 to 100 offices. No small task. In order to achieve these impressive results, Insperity now has 98 offices, he had to hit the road and present his vision to stakeholders who had the power to say yes or no. Pete uses personal stories in his keynotes, trainings and business presentations to make an emotional connection and to drive corporate change. In this episode, you'll hear how he was inspired by his father to make every day a great day. To learn more about Pete Hinojosa and his role as the Director of Thought Leadership for Insperity, you can follow him on LinkedIn where he publishes a thought provoking message every Friday. https://www.linkedin.com/in/pete-hinojosa-728 3355/ Contact Doug at: doug@dougstevenson.com  

Thayer Willis grew up rich. She was born into a wealthy family and became, in her own words, an entitled brat. Her story is one of self-revelation and transformation. When she hit rock bottom, she knew she needed to do something to turn things around. In this episode you'll hear how she summoned the courage to confront her pain and find her way to a meaningful life. Her origin story became the catalyst for a successful speaking and consulting business. Here's a preview of what you'll learn in this episode… How Thayer realized her stories weren't working as well as they should and did something about it. Why it took courage for her to get to the heart of her story and how that courage paid off. How her origin story became the foundational story for every speech and presentation. Contact: doug@dougstevenson.com

Geeks, nerds and engineers spend much of their time sitting in front of a computer working on technical projects that most people around them need but don't understand. The challenge for many engineers is to communicate their ideas, products and processes to non-engineers. Learn how a self-described geeky nerd and her team learned how to use storytelling to close more sales and make technical training presentations more engaging. Here's a preview of what you'll learn in this episode… How to make complex ideas and processes simple and understandable with a story. Why your brilliant PowerPoint slides and bullets are boring. The danger of getting bogged down in explaining how something works rather that why it's important. Contact Doug Stevenson at: doug@dougstevenson.com or call 1-719-310-8586 for information on private coaching and consulting.

Is there an actor hiding out inside you waiting to be cast in the role of a lifetime? In this episode, you'll learn how to release your inner actor and use some simple acting techniques to make your story memorable, marketable and compelling. Your story is the play and you're the leading actor or actress. It's show time. Curtain up! Here's a preview of what you'll learn in this episode… How to portray the emotions of your story with reactions and inner monologue. How to use tempo, volume, movement and gesture to create dynamic tension. How to stop being nervous by focusing in on yourself and what you're saying and doing instead of out to your audience. Watch how Doug uses these acting skills in his Bennett and Oscar stories as well as his TEDx Talk on How to Talk to a Bigot on you Tube. Search - Doug Stevenson Storytelling - to view a list of his You Tube Videos. Contact Doug Stevenson at: doug@dougstevenson.com or call 1-719-310-8586 for information on private coaching and consulting.

Good leadership is easy to spot. You know it when you see and experience it. It's the same with bad or toxic leadership. You've probably worked for both kinds of leader. I've worked for both and I've also had the opportunity to speak at conference where I've interacted with CEOs and presidents, VPs and sales managers. That's where I have been able to find my leadership stories. Listen and learn as I share four stories that illustrate good and bad leadership. And then, get to work crafting your leaderships stories. Contact Doug Stevenson at: doug@dougstevenson.com