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Building a business with purpose will push you to grow in ways you probably didn't expect. What happens when your ambition outpaces your timing? Or when your team starts breaking down and you realize the real issue starts with you? In this episode, Alex Raymond talks with Brian Dally, the co-founder and CEO of Groundfloor, a fintech company that gives everyday investors access to real estate debt. Brian shares what he learned from starting too early, betting on the wrong timelines, and eventually paving the way for a market that wasn't quite ready for him. Brian also opens up about a turning point in his leadership when a blowout between two teams during a family ski trip forced him to confront the culture he had helped create. That moment led to a reset, not just in how the company operated, but in how he saw himself as a leader. What do you do when your company hits a wall? How do you stay committed when the cost of building starts to feel personal? Brian reflects on his spiritual life, his leadership missteps, and the values that guide him today. He also shares the habits that keep him steady like hiking Colorado trails, practicing mindfulness, and checking in with the people who matter most. If you're building something ambitious, this conversation will make you think more deeply about the kind of person you're becoming in the process. Episode Breakdown: 00:00 Introduction 03:07 Early Challenges of Launching Groundfloor 05:55 The Cost of Being Early 08:10 Lessons from Republic Wireless 12:09 Personal Growth Through Leadership 14:45 Faith, Vulnerability, and Inner Work 16:48 How Company Culture Broke and Got Rebuilt 23:05 Big Goals, Ambition, and Opportunity Cost 30:59 Real-World Impact on Customers 34:02 Habits That Keep Brian Grounded Links Connect with Brian Dally: LinkedIn: https://www.linkedin.com/in/bdally/ Website: https://groundfloor.com/ Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm
Over a 25-year entrepreneurial career that spans IP communications, wireless telecom, and finance, Brian Dally has pushed the boundaries of how disruptive Internet technologies can be applied to solve large-scale consumer problems and distribute value to all.As the co-founder and CEO of Groundfloor, a wealth tech platform that allows everyone to build wealth through real estate, Brian has helped make private capital markets radically more accessible to new participants. Under his leadership, Groundfloor became the first company qualified by the SEC to offer direct real estate debt investments via Regulation A to non-accredited investors and accredited investors alike. In 2020, Groundfloor made its debut on Inc. Magazine's prestigious list of the 5,000 fastest-growing private companies in America. It's now been on the Inc 5000 list four years in a row. Most recently, Groundfloor was named to the 2024 Forbes Fintech 50 as one of the most important innovators changing the way people save, spend, and invest. Brian has also been recognized for his entrepreneurial leadership by many organizations.
Hop on this episode with Brian Dally as we explore opportunities and strategies that can transform private market investing into a game-changer for your portfolio. Discover how to diversify your investments effectively and conquer the private investing landscape by tuning in now. Key Takeaways To Listen For Groundfloor: Their services, processes, ideal customers, and the advantages of working with them Misconceptions about alternative investments and why they aren't true Why it's important to adjust your business operations based on current market conditions Why private market investing could redefine investing for non-accredited investors A good habit all investors should develop and practice Resources/Links Mentioned In This Episode Jumpstart Our Business Startups (JOBS) Act Bank of America Private Bank Study Finds Younger Investors Turning to Alternatives, Sustainability and Digital Assets to Create Wealth Labs by Groundfloor Auto Investor Account Groundfloor Investing App | App Store and Google Play The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga | Kindle, Paperback, and Hardcover About Brian Dally Brian is an entrepreneur and the co-founder and CEO of Groundfloor. Aside from being an Internet ideologue, he's a community organizer at heart, drawn to decentralized technologies that break down barriers and open access to once-closed markets. His expertise lies in instigating and capitalizing on changes to legal frameworks and social psychology, creating value at a mass-market scale. Connect with Brian Website: Groundfloor LinkedIn: Brian Dally Twitter: @brian_dally Connect With Us If you're looking to invest your hard-earned money into cash-flowing, value-add assets, reach out to us at https://bobocapitalventures.com/. Follow Keith's social media pages LinkedIn: Keith Borie Investor Club: Secret Passive Cashflow Investors Club Facebook: Keith Borie X: @BoboLlc80554
In this episode of the AIA podcast, host Alex Perny of Advanta IRA welcomes Brian Dally, Co-Founder and CEO of Groundfloor. Together, they cover fractionalized real estate investing strategies. Subscribe to our YouTube channel and join our growing community for new videos every week. If you are interested in being a podcast guest speaker or have questions, contact us at Podcast@AdvantaIRA.com. Learn more about Advanta IRA: https://www.AdvantaIRA.com/ The Alternative Investing Advantage is brought to you by Advanta IRA. Advanta IRA does not offer investment, tax, or legal advice nor do we endorse any products, investments, or companies that offer such advice and/or investments. This includes any investments promoted or discussed during the podcast as neither Advanta IRA nor its employees, have reviewed or vetted any investments, persons, or companies that may discuss their services during this podcast. All parties are strongly encouraged to perform their own due diligence and consult with the appropriate professional(s) before entering into any type of investment.
Brian Dally is no stranger to the proptech ecosystem. Brian Co-founded Groundfloor just over 10 years ago, and is still driving the company at an aggressive growth rate. Groundfloor has achieved Inc 5000 recognition four times as being one of the fastest growing private companies in the US. In this interview with Brian, we cover the specifics of the Groundfloor product—a fintech/proptech solution enabling investors (both accredited and non-accredited) to invest in real estate debt. Groundfloor promotes investors have seen a consistent 10% annualized returns on its short-terms offers. We also discuss the challenges of operating a business like this with the many changes the real estate industry has seen over the last 10 years. One thing I find when talking to more seasoned veterans like Brian, is that sometimes the more things change the more they stay the same. Maybe you'll hear that theme in here too. Listen in! More about Brian and GroundfloorCelebrating its 10th anniversary in 2023, Groundfloor is an award-winning fintech company that offers the ease of savings with the real returns of investing. Known for its regulatory prowess and developing completely new financial products for individual investors, the company was the very first to be qualified to offer direct real estate debt investments for both accredited and non-accredited audiences alike. The company has won numerous awards for its product innovation and growth, including four years in a row of being on the Inc. 5000 List. Since it launched in 2013, Groundfloor's investors have consistently seen 10% annualized returns across its short-term investment offerings. For more information or to get started investing fractionally in real estate, visit Groundfloor.com. Over a 25-year entrepreneurial career that spans IP communications, wireless telecom, and finance, Brian Dally has pushed the boundaries of how disruptive Internet technologies can be applied to solve large-scale consumer problems and distribute the value to all.As the co-founder and CEO of Groundfloor, a wealthtech platform that allows everyone to build wealth through real estate, Brian has helped make private capital markets radically more accessible to new participants. Under his leadership, Groundfloor became the first company qualified by the SEC to offer direct real estate debt investments via Regulation A to non-accredited investors and accredited investors alike. In 2020, Groundfloor made its debut onto Inc. Magazine's prestigious list of the 5,000 fastest growing private companies in America, and was recognized in the top 10 percent of all honorees as well as being the fastest-growing financial services company in its home state of Georgia. It's now been on the Inc 5000 list four years in a row. Brian has also been recognized for his entrepreneurial leadership by many organizations.Before co-founding Groundfloor in 2013, Brian's career building disruptive technology startups included stints in Silicon Valley, Boston, London and the North Carolina Triangle region. Previously, he led the launch of Republic Wireless to take on the big four cellphone carriers to international acclaim. As a result, millions more Americans can now afford a smartphone. Brian has a JD from Harvard Law School, an MBA from Harvard Business School, and a BA with Highest Distinction from the University of Virginia. A native of Detroit who lived near Boston during childhood, Brian currently resides with his partner Ashley in Atlanta and Telluride, CO, where he still avidly roots for the Red Sox (but never the Patriots). Follow Brian on Twitter Connect with Brian on LinkedIn Follow Groundfloor on Twitter Check out Groundfloor
Welcome to the "Secrets of #Fail," a new pod storm series hosted by Matt Brown. In this series of 2023, Matt dives deep into the world of failures and lessons learned along the way from high-net-worth individuals. Join Matt as he dives into the world of failures and lessons.Series: Secret of #FailBrian Dally is Co-Founder & CEO at GROUNDFLOOR. He is responsible for marketing as well as setting long term direction and goals for the company. Brian's 15 year career building disruptive technology startups spans stints in Silicon Valley, Boston, London and the North Carolina Triangle region. Previously, he led the launch of Republic Wireless to take on the big four cellphone carriers to international acclaim. As a result, millions more Americans can now afford a smartphone.Get an interview on the Matt Brown Show: www.mattbrownshow.comSupport the show
GROUNDFLOOR is a platform that enables investors of all backgrounds to access debt-based real estate investments. It focuses on fractional shares -- meaning an investor can put a little as $10 into a loan that's worth hundreds of thousands of dollars. And that investor can start to receive returns on it within a year. GROUNDFLOOR co-founder Brian Dally is a deep believer in the need for accessibility. Before crowdfunding, it was very difficult for retail investors to have exposure to debt-based real estate. But now, just as startup investing has been democratized by equity crowdfunding, real estate has also reached a new level of democratization. And GROUNDFLOOR is a major mover in the space. On this episode of Inside Startup Investing, Chris Lustrino and Brian talk about the power of the crowd in investing. They also discuss GROUNDFLOOR's current Wefunder raise, the downside of concentration in debt deals, and why GROUNDFLOOR now offers a savings account. GROUNDFLOOR website: https://groundfloor.us/ GROUNDFLOOR Wefunder raise: https://wefunder.com/groundfloor/
On today's show, we have Brian Dally, Co-Founder, and CEO of Groundfloor back on the show to discuss the Groundfloor platform, how Groundfloor evaluates developers, how real estate developers are doing in this environment, and Groundfloors crowdfunding activity. Find complete shownotes on our blogs... Ben Carlson's A Wealth of Common Sense Michael Batnick's The Irrelevant Investor Like us on Facebook And feel free to shoot us an email at animalspiritspod@gmail.com with any feedback, questions, recommendations, or ideas for future topics of conversation.
On today's Talk Your Book, had had Brian Dally from Groundfloor back on the show to discuss their new Stairs app and how to earn higher yields by investing in real estate debt. Find complete shownotes on our blogs... Ben Carlson's A Wealth of Common Sense Michael Batnick's The Irrelevant Investor Like us on Facebook And feel free to shoot us an email at animalspiritspod@gmail.com with any feedback, questions, recommendations, or ideas for future topics of conversation.
Another inspiring conversation on the Zero to 5000 Podcast today. We were joined by Brian Dally, Co-founder of GroundFloor. We discussed: - Selling credit to institutional buyers to support the marketplace. - How leaders must ensure their team members safety. - Keeping your employees up to date on company progress/information. Thanks for Listening. Be sure to join our monthly email. One life-changing email to help you with your mindset, your methods, and your mission each month.
As the co-founder and CEO of GROUNDFLOOR, a wealthtech platform that allows everyone to build wealth through real estate, Brian has helped make private capital markets radically more accessible to new participants. Under his leadership, GROUNDFLOOR became the first company qualified by the SEC to offer direct real estate debt investments via Regulation A to non-accredited investors and accredited investors alike. In 2020, GROUNDFLOOR made its debut onto Inc. Magazine's prestigious list of the 5,000 fastest growing private companies in America, and was recognized in the top 10 percent of all honorees as well as being the fastest-growing financial services company in its home state of Georgia. Brian has also been recognized for his entrepreneurial leadership by many organizations. Before co-founding GROUNDFLOOR in 2013, Brian's career building disruptive technology startups included stints in Silicon Valley, Boston, London and the North Carolina Triangle region. Previously, he led the launch of Republic Wireless to take on the big four cellphone carriers to international acclaim. As a result, millions more Americans can now afford a smartphone. To learn more about or connect with Brian, visit groundfloor.com We hope you were able to take some value away from todays episode. To learn more or connect with Danté or DJ visit victorycapgroup.com
Welcome back to another episode of the Discount Property Investor Podcast. Today's episode is specifically for all listeners and viewers that are interested in the BRRR Method. David Dodge invited a special guest, Brian Dally from Ground Floor Lending. Brian and David talk about this product that can help investors anywhere in the United States get into the deal with the financing aspect. Listen to this episode and connect with Brian Dally.
This podcast features an interview with Brian Dally, the co-founder and CEO of Groundfloor. Groundfloor creates fix and flip loans for those interested in investing in home-flipping businesses. It's open to both accredited and nonaccredited investors and you can start for as little as $10. In the interview we discuss real estate crowdfunding, the current investing market, loan grading, and the future of real estate. 0:00 Introduction0:37 Intro to Brian Dally and Groundfloor1:13 The current market and Groundfloor2:47 How investors are finding deals4:40 Aging of housing stock6:27 Partnership with PadSplit8:01 How does Groundfloor work? 13:25 How to risk balance15:50 How Groundfloor scores loans 21:08 How Groundfloor makes a profit23:28 Supply and demand on the Groundfloor platform25:37 Commodities and inflation27:50 Balancing risk32:24 Investor communications35:36 Financing for ADUs39:00 Are iBuyers competitors for investors? 40:42 Groundfloor on SeedInvest43:35 Groundfloor's long-term goals47:40 The future of real estate crowdfunding
On today's show, the guys talk with Brian Dally from Groundfloor about the opportunity to invest in high-yield real estate. Find complete shownotes on our blogs... Ben Carlson's A Wealth of Common Sense Michael Batnick's The Irrelevant Investor Like us on Facebook And feel free to shoot us an email at animalspiritspod@gmail.com with any feedback, questions, recommendations, or ideas for future topics of conversation.
Another inspiring conversation on the Zero to 5000 Podcast today. We were joined by Brian Dally the Co-Founder and CEO of Groundfloor We discussed: Success requires you to be 100% focused and committed - nothing less How to pitch your idea to the people who have the capital you need to fundraise Listen to the people that take the time to critique you Thanks for Listening. Be sure to join our monthly email. One life-changing email to help you with your mindset, your methods, and your mission each month.
BE SURE TO SEE THE SHOWNOTES AND LISTEN TO THIS EPISODE HERE Eve Picker: [00:00:16] Hi there, thanks for joining me on Rethink Real Estate. I'm on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I'm on a journey to find the most creative thinkers and doers out there. I'm not the only one who wants to rethink real estate. You can learn more about me at EvePicker.com or you can find me at SmallChange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, join me at Patreon.com/rethinkrealestate where there are special opportunities for my friends and followers. Eve: [00:01:24] Today, I'm talking with Brian Dally of Groundfloor. Groundfloor started with the seed of an idea born out of the Jobs Act of 2012. From humble beginnings, funding their first 50,000 dollar loan with just 50 investors, Brian and his partner have built Groundfloor into the go to funding platform if you want to fix and flip property. And now they've added in accessory dwelling units as well. Last year, with the pandemic looming over their heads, 90,000 investors invested 145 million dollars into 'fix-n-flips' through Groundfloor. You might learn how to fund your next ADU. It's an unusual model and worth listening in. If you'd like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can. Eve: [00:02:44] Hi, Brian, it's a real pleasure to have you on my show today. Brian Dally: [00:02:48] Great to be with you, Eve. Eve: [00:02:50] Yes, so you and I are kind of in the same business, we both founded companies based on the 2012 Jobs Act and we both care about democratizing investment in real estate. So I want to just start talking about what you do first today and that is Groundfloor. Why don't you just explain what Groundfloor is. Brian: [00:03:13] Well, as you said, we realized back in 2012-2013, you and I didn't know each other back then, but you were tracking the same trend. You know, the world of investment and capital formation was undergoing some very early change back then, and it continues to go through change, even today. But what started back then is Congress and the SEC put rules in place that for the first time allowed everybody, regardless of your income or wealth, to participate in a whole class of securities offerings that haven't been open to people who don't meet the definition of an accredited investor. Eve: [00:04:00] Let me jump in. Brian: [00:04:01] Sure. Eve: [00:04:01] Because people don't know what an accredited investor is. It's probably about three percent of the adult population in the state, which in itself is pretty shocking and it's anyone who has income of 200,000 dollars a year and has had for three years. Or has net worth of a million dollars, at least a million dollars without their primary residence. That's right. Right? Brian: [00:04:26] Yeah, exactly. And that's a very small slice of the American population. And if you meet that definition, if you're in that club for a long time, you have had access to investments that the other 97 percent of us haven't had. And which started to change in 2012 is Congress and the SEC put forward rules that would start to open that up. Now, since then, they've continued to improve those rules, spell them out a little bit more. Companies like Small Change and Groundfloor have been built. Republic is another one that allows you to invest in startups, for example, or StartEngine or SeedInvest, there are a bunch of portals now where you can go invest in a wide variety of securities offerings that weren't open to us all before. We saw that coming, we started a company to help open up that market and we're still going. Now, we've got about 90,000 investors who are investing. Last year put in about 150 million in aggregate into our investments. We're funding 70 or 80 different real estate projects per month now using this model. And I mean, we're really just getting started. I think you would agree, right, with Small Change we're just in the early innings even still. Eve: [00:05:43] So what is your model? Because we both have real estate platforms, but they're pretty wildly different, right? Brian: [00:05:49] Yeah, we looked at the market for investments and we said, look, what's missing out there is sort of a short term high yield secured investment that people could get their hands around. You know, so many times you invest in real estate or you invest in a startup or something, and your capital is locked up for a very long period of time. Typically, the terms of those investments don't give you a lot of control over it. Like, for example, if you put money in any of the eREITs like Fundrise or RealtyMogul, any of these new kind of funds that have launched, you weren't able to access your capital when you probably wanted it. And you're in Covid. Because they shut down redemptions out of those funds. And we looked at the landscape of investments and realized what was really missing was for all of us to invest the same way that hedge funds and banks do, which is on a per deal basis, on a short term, a short term loan that that has a high yield. So where we started with Groundfloor was with value added renovation to single family houses that were being basically built by independent entrepreneurs. Right, so you have somebody who had a real estate project that they wanted to fix and flip, for example, or fix up and rent out and create rental housing out of it. We make a loan to them and then we turn around and allow individual investors to participate in that loan, ten dollars at a time. So, most people invest about an average of two or three hundred dollars. But you can start with a minimum of just ten. And what that means is if you have 1,000 dollars to invest, you can invest in 100 loans, which is a very nicely diversified portfolio. You're as diversified as a lot of small private equity funds or hedge funds. So you get the same benefits of diversification and the loans repay on an average of about nine to ten months. And the average rate that people are earning ranged between 10 and 11 percent. So it's a very high rate of return on short holding period in an asset that if you watch any house flipping show, you can understand what's going on there. Eve: [00:08:01] Sure. Brian: [00:08:01] And I think that's why it's been so popular, is those factors. Eve: [00:08:04] So, a couple of things. One is I get what you're offering investors. Opportunity to invest in a way they've never had before. What does this do for developers who do 'fix-n-flips?' ? Brian: [00:08:17] So developers who do 'fix-n-flips' or who are trading rental housing or we also finance independent builders who are doing new construction. There are a couple of problems with the capital markets, the way that they've been built, so far, on the legacy infrastructure. The legacy infrastructure is financed by some kind, what used to be banks. But when banks stopped funding this category of real estate development or or this type of small business, if you will, these types of projects, really who stepped in were sort of wealthy people with checkbooks. In any town, there are probably a couple dozen people who will finance these types of real estate projects. The problem is that the form of lending was not very professional. It was hard to find these lenders. The terms were all over the map, sometimes very lopsided terms for these agreements. Eve: [00:09:12] Yeah. Brian: [00:09:12] And I think the problem is if you're just getting started out as real estate investor, a house flipper, a builder, it's pretty hard to find your way in those capital markets. And I think the other problem is that a lot of the real estate development that's getting done in residential real estate, in places where housing stock is aging, for example, when Wall Street steps in, they just buy up blocks of a neighborhood and they bulldoze everything and they build up mcmansions or they build up some kind of mass market product. And that doesn't leave a lot of room for the independent builder or the independent real estate investor. So they've been playing at a disadvantage over the last 10 or 15 years. And Groundfloor's approach solves that problem because we're not lending out tens of millions of dollars at a time to one company that's going to go bulldoze a neighborhood. We're working with independent real estate developers who know these neighborhoods. They probably live in the neighborhoods. They care about the neighborhoods. And I think that's a good counterweight to gentrification. Right. I think it's a way to to renovate the residential real estate stock in a way that is more community friendly. Right. It also allows people in the community to participate in the financing of it, which I think is a novel idea. Eve: [00:10:32] And so where are you lending now? Brian: [00:10:35] We lend in about 30 states. Our lending is heavily concentrated in the southeastern U.S. We dabbled quite a bit in the mid-Atlantic and the midwest and we're starting to expand out west now. We started to finance projects in Colorado. We've done a couple in Washington state. We're not in California, but we're in about 30 states for lending and then investors nationwide. Eve: [00:10:59] Yeah, yeah, obviously. And then how do you vet the the developers and the deals. Brian: [00:11:05] We're frankly looking at developers on these deals the same way that anybody who's lending money or investing money in an entrepreneur would look at an entrepreneur. We're asking ourselves, can this entrepreneur with this plan create the result that they're hoping to create? And a lot of times we use this expertise to help entrepreneurs realize maybe the deal wasn't as good as they thought it was going to be. Right. Maybe their plan, they didn't have a big enough budget. Right. We really look very closely at the budgets for the projects and we look a lot at the valuation at the end. Do we believe I mean, every entrepreneur, myself included, we always believe what we're doing is super valuable. Right. So Groundfloor will serve as a little bit of a reality check for those situations where maybe their expectations are a little inflated. We need to make sure that the properties can sell for enough in the end... Eve: [00:12:00] That investors get their money back, right? Brian: [00:12:02] Yeah, I mean that and they get it back in a timely manner. Right? I mean, that's that's really important to the model that investors can trust the projects that we put up. It's not that things don't go wrong. Things do go wrong. You know, when you're renovating something, you know this well. You've dealt with so many interesting projects in Pittsburgh and beyond that, you know, you've seen it firsthand. I mean, you can't plan for every contingency, right? Eve: [00:12:27] For sure. Brian: [00:12:27] Things take longer, things cost more money. And so in our vetting, we make sure that the plan covers those major contingencies. And that's why we've had such a low loss ratio. Over time, we've lost less than one percent of the money that we've loaned out. And the returns of 10.5 percent are net of those losses. So, it's a pretty low volatility and investment where you really know what to expect. Eve: [00:12:54] Right. Brian: [00:12:54] That's why it works for the investor. Why it works for the borrower, for the entrepreneurs, they get a professional outfit that's actually looking at the merits of what they're trying to do. And we're providing some advice to them and a perspective. And if everything lines up, we're happy to fund it. We're doing like I said, we're doing about 70 to 80 fundings a month right now. Eve: [00:13:14] Wow. A few years back when I met you, we talked about how hard it was to find your crowd of investors. Brian: [00:13:23] Yes. Eve: [00:13:23] And what you have to go through at the beginning. And I'd love to talk about what that was like and how that compares to today and what you think made a difference. Brian: [00:13:33] Well, I realized early on that, and I think you felt this too, you and I are creating, you know, an unknown product in an unknown category from an unknown company. Right? So it kind of just amazed me in the early days that anybody would, you know... Eve: [00:13:52] That's absolutely true. Brian: [00:13:54] Isn't that the feeling, though? It's kind of just amazing. Eve: [00:13:57] Yeah. And by the way, we just closed an offering today for 890,000 dollars. Brian: [00:14:02] I saw that. Congratulations. That's huge! Eve: [00:14:06] Yeah. Brian: [00:14:06] That's huge! Congratulations. That's got to be one of the bigger ones, I would think. Eve: [00:14:11] Yes. Brian: [00:14:12] Yeah, I would think so. That's that's a huge success. And that's a testament to just continuing to persist because I think what I was about to say is, I think you're probably feeling this too, is that people now are more comfortable with the idea that this exists, you know, this category exists, that they, too, can get access to these deals. And there's a little less of what I used to call the Groucho Marx problem, which is like I wouldn't want to invest in any investment that would allow me to. Right? It's a problem of investor psychology. And I think the category has advanced now enough that people are interested. I also think we're seeing the rise of the retail investor more generally. I mean, look no further than what happened last month with Robinhood and GameStop. Eve: [00:14:59] Yep. Brian: [00:15:00] The retail investor is waking up and as they wake up, they're also realizing that public markets for a lot of people feel like it's a rigged casino. And they're now open to the idea that they can invest, that they should invest, that they can band together to put their capital to work and cause a change. And I think some of these traders are going to become investors. And that's part of what's happening, too. And then the third factor that has started to change the game and bring in a lot more growth. And we had a record Q2 and record Q3 last year because of some of those other factors, you know, the retail investor waking up and opting out of public markets. But I think the future growth that's to come and that we're starting to see lift off from now is the track record that we've all built. Right. Eve: [00:15:49] Yes. Brian: [00:15:49] Now that we're repaying, you know, we have over 1,500 loans that we've repaid. Eve: [00:15:54] Yes. Brian: [00:15:55] You know, and people now can see what the empirical data tells them about what they can expect. You can go on our website and see a scatterplot of, I think 9,000 portfolios that have returned capital on at least one loan over the years and you can see what returns that portfolio has earned on average based on how many loans they've invested in. What you learn is the more you invest, the more you can predict the return. And I think that's giving people more confidence in the category, in the companies and in the products, right, that we're building here. Eve: [00:16:29] Right right right. So along with all of this, but I want to go back to what I originally asked. Sorry. And that was like I remember you telling me a story about what it took to get one person to invest in the beginning. And how many did you have last year? Brian: [00:16:45] Gosh, we now have 80,000 investors. Eve: [00:16:47] That's amazing and really what is a fairly short time to kind of scratching your head over why you can't even find one investor to... Brian: [00:16:56] Well, the first loan we funded was a 50,000 dollar loan for a house flip in Adair Park in Atlanta, which is a neighborhood, transitional neighborhood near the beltline. I think we put, it was a 40,000 dollar loan. We put 39 investors in it, you know, a thousand dollars each. And it was a lot of work. Eve: [00:17:16] A lot of work. Brian: [00:17:18] A loan that small won't last a day or two on the platform. Eve: [00:17:22] Yes. Brian: [00:17:22] And, you know, people are investing smaller amounts in many more loans. So there might be 500 people in that loan. Three or four... Eve: [00:17:31] It's pretty amazing that you can invest just ten dollars. Brian: [00:17:33] I think just yesterday we hit a new record for I think 1.2 million dollars was invested on the platform just yesterday alone. Eve: [00:17:41] Oh, wow. That's that's amazing. Congratulations. Brian: [00:17:44] We've come a long way. But I'll tell you one thing that's exciting to me about that is that now that we have those basics in place is we recently started piloting an ADU financing program. Eve: [00:17:57] That was my next... Brian: [00:17:59] Oh, oh good. Eve: [00:18:00] Question. Yeah. I want to know about your ADU program because that's a little bit different for you. And I wanted to ask why you are piloting that. Brian: [00:18:09] I'm psyched to talk about that, because when we started off, yes, we wanted to build a financial product, but more than that, we wanted to build a platform that could be used for good. You know, we wanted to open up this asset class. We wanted to make a great investment product. But we also hoped that people would come to the platform as borrowers or sponsors and investors in order to have a positive impact on the world as well. I feel very strongly that the source of capital really matters to the result that we actually see in the world. And I think real estate plays an important role in shaping our communities. I mean, it's where people live and shop and work. And I think that who is financing that work really matters. And I think this ADU program is exciting to me because as an entrepreneur, when you build a platform, you have ideas about how people will use the platform. You can't predict it. If it goes well, people use your platform to create even more value for themselves in the world around you. Then you even get. Right. I mean, that's the whole idea of a platform. And still with this ADU pilot, we were actually approached by some people in that community who are having trouble finding financing because of the particular borrower situation that sometimes exists where you have somebody who doesn't want to move out of their house, out of their neighborhood. Home values are changing over. They like to participate in the growth of the neighborhood and they see ADUs as a way to do that because we're increasing density. I mean, there are two ways of dealing with increasing lot values and housing stock values. Right. One is you can knock everything down and just rebuild it all with mcmansions and more valuable real estate. I think most of us in the impact community would agree that sucks. Right? The other way is to increase density by changing the zoning rules and you change the zoning rules, but then you still need financing. Eve: [00:20:11] Right. Brian: [00:20:11] So to support that increased density. And I know you've talked with PadSplit, for example. That's one way to increase density. This ADU sort of approach is another way... Eve: [00:20:21] PadSplit doesn't really increase density. They find unused spaces. Brian: [00:20:26] Right. Eve: [00:20:27] A little bit different. And by the way, I feel bad, because we we haven't told everyone what ADU stands for. It's accessory dwelling unit. And it's also what we know as a granny flat. It's just an additional unit on your property, on your piece of land. Brian: [00:20:44] I think the reason we were excited about it is we saw it right away as a valuable approach to urban development in certain situations, especially with gentrifying neighborhoods where homeowners don't need to be displaced, but they can participate in what's happening around them as owners and grow their equity value without having to be displaced. Eve: [00:21:06] Yeah. Brian: [00:21:07] Right. So, selling their property and taking that money and moving elsewhere, we think is a suboptimal outcome for many people who would rather stay right where they are. You know, stay in their neighborhood, retain the character of the neighborhood, but open up some more housing opportunity in that neighborhood, too. Eve: [00:21:24] Yeah. Brian: [00:21:26] We've got excited about it, mostly because we saw a place where, you know, the traditional financing sources weren't going to step in. We thought that investors on our platform would like it. And we were right. The first two ADU deals that we've put out there have sold very quickly. Had a really enthusiastic reaction. And so, you know, we we have a little ways to go to kind of build up the pilot. But I'll tell you, we piloted new construction two years ago, and it's already, I think it's on track to be about a third or maybe even 40 percent of our volume this year. And I mean, the same thing could happen with ADUs. Eve: [00:22:01] The most difficult thing might be that the person who wants to build an ADU, accessory dwelling unit, the homeowner may have absolutely no experience building anything. Brian: [00:22:13] Right. Eve: [00:22:13] What do they do? And this is probably one of the most difficult things to crack about accessory dwelling units. How do people who have no development, no real estate experience, go about adding that value to that property? Brian: [00:22:28] Happily, there's an ecosystem of builders, contractors, architects who are ready to meet the needs of the people who want to do that. The problem is that those people cost money. The projects cost money. Eve: [00:22:44] Yes. Brian: [00:22:44] And a lot of people don't have the money. So even if you know about the idea, you know, first of all, you have to get connected into the ecosystem of people who work on these things and do them right. Right. Do them within the zoning standards, you know, do them in a way that will be good for long term value. People who are inexperienced that I think have to tap into that network. But then even if they tap into that network, what's been missing is the money. Where do you get the money to do it? Eve: [00:23:12] Right. And, you know, the whole business of financing something as complicated as well. Brian: [00:23:19] Agreed. Eve: [00:23:19] You know, provide something consistent and easy to understand, that would be really helpful. Brian: [00:23:25] And that's the goal, right. So we're we're looking to partner with contractors and architects who know how to get these projects off the ground. And so, when someone has an interest, there's already a network of providers that know how to plan it out, design it, and, of course, finance it, because we're we're out there offering that fund. Eve: [00:23:51] That's fabulous. Yeah, yeah, yeah. You know, I was on a panel with a CDFI a few months ago and was horrified when they explained with great pride how they had spent the last three or four years developing a program which looked like it would, you know, finance a couple ADUs, maybe four a year. And I was just like, how do we even get this to work if there's no financing out there? Brian: [00:24:14] Right. Eve: [00:24:15] Yeah. Brian: [00:24:16] Yeah. I think people on our platform, investors on our platform have a lot of appetite for it. I think it's a it's a really attractive investment. I think it's a really attractive initiative for homeowners in certain situations where they want to stay put and they want to grow their equity value in concert with the neighborhood around them. And I like it because we think that one of the benefits of crowdfunding for financing as a way to finance real estate is that people should be involved, directly involved in deciding what gets financed and how. This is a way that that can happen. Right? Eve: [00:24:56] I like ADUs because I think they build on infrastructure and community that's already there, which is a great thing. You know, the bus stop that's right out there on the street or grocery shop or a school or anything like that is already there in that community. And we're adding density around those really important pieces. So it's a fabulous idea. So I want to go to your background now. Your background is very diverse. Communication technology, gaming, political theory, business and law, but not real estate. So I wonder how you came to this real estate platform from your background? Brian: [00:25:36] Well, I have been an investor since about age 15. And one category that I had never really invested in was real estate. You know, you always hear it's it's almost like a trope in American life, right? Like, well, the way to build cash flow is through owning real estate. Right. And so there's there are no shortage of real estate investing seminars and whatever out there. So I feel like real estate investing is kind of in the air, you know, in America, more or less. I mean, it's amazing to me that we still have house flipping shows that are watched. You know, people people are interested in it. And I think that drove me as an entrepreneur because what I was looking for after leaving the wireless industry in my previous startup, by agreement, I could no longer work in the wireless industry. But we had built this wireless company that was structured in a way that allowed people to route around, you know, the cell phone network, except when they absolutely had to have it. And then they could, you know, the calls would switch from the Wi-Fi network to the cell phone network. And the company that we built, it's called the Republic Wireless it's still around today. One of the things I noticed and I think this is true in politics, in philanthropy, I know it's true in finance, people when you give them a platform where they can band together, I mean, this happened on Reddit, right? You give them a platform where they can band together and cause some change by voting with their dollars, by buying differently, by investing differently. They will do it because we can all debate whether people are smart enough to make their own decisions or whether they know what they're doing or not. The truth is, regardless of whether they are or not, they're going to behave as though they are. And that's what can drive a lot of change in the world. And I think we start to get a closed loop feedback system where people do get a lot smarter. And so, you know, as an entrepreneur, I was very attracted to that. I didn't quite know what sort of financial product we could build and what would be underneath it. But pretty quickly, Nick and I realized that if you're building this new type of product and you're trying to open up this type of investing, you should probably do it in a space like residential real estate that's tangible, that people can understand, that people are excited about. And I think that's what really led us there. Now, once we got there, you know, also as an entrepreneur, you need to have something as a beachhead that, you know, makes up for the perceived risk, like, for example, at Republic Wireless, we're launching phones, we said, look, this is an unlimited plan that's going to cost you 20 bucks a month instead of 150 bucks a month. And you're not going to be locked into a contract. Well, people really like that. They saw some advantage in that. So they were willing to try the technology. With Groundfloor, we said, look, you know, you're not going to lock up your money, you know, for years. You're going to lock it up for months. You're going to get a really high rate of return. If this thing works, over ten percent and you're going to get to control it, you're not turning your money over to a fund manager. Eve: [00:28:46] Um-hm. Brian: [00:28:46] You get to make the decision. And I think because it was residential real estate, they believed it. Right? It was tangible and they could buy into it. If we had done it in some exotic category that nobody understood, like financing receivables or something, I don't think it would have been as successful. So I had to learn about real estate. I've spent a lot of time with people with many decades of experience in real estate. And now very shortly as an operator will have made a billion dollars worth of loans in this category. Eve: [00:29:16] I think that's fantastic. Brian: [00:29:16] You know, which is not an insignificant number. So I had to climb the learning curve. We have a lot of advisors and executives around the company with deep experience in this. And as an entrepreneur, you know, a lot of us want to learn something. This was an exciting area for me to to learn. And now I guess I don't get to claim that I'm not experienced in real estate anymore. Eve: [00:29:36] I think that would be true. What do you love doing the most about this? Brian: [00:29:41] I love working with people who are putting themselves out there and taking a chance. So the people who I've most enjoyed interacting with are the entrepreneurs who are financing projects on our platform. I can really identify with them and equally the investors who are venturing off into this unknown. I really identify with those people. You know, we started raising money from our customer base to finance the growth of the company. So we have a crowdfunded equity offering that's still live today on SeedInvest. I love talking to people about getting involved in angel investing. So I really like engaging with the people who are drawn to these platforms because I admire them for being intrepid enough to take the risk and vote with their dollars to change the way that we finance, in this case, real estate. And we're startup. I think that's that's what I love about it. Eve: [00:30:41] I think that's great. And actually, there's still a relatively small number, because one of the reasons this is hard is there's still a pretty big group of people out there who don't trust online investing and... Brian: [00:30:54] It's still the early innings, it really is. Eve: [00:30:56] Early innings. Yeah. So what is your big, hairy, audacious goal for Groundfloor? Brian: [00:31:04] The big, hairy, audacious goal is to take the model that we've pioneered for these private capital markets and to show that what we've done in these first couple of sub asset classes in real estate can be done at a bigger scale across a broader scope. You know, the big, hairy, audacious goal would be to infect other asset classes with this model. You know, it's a very disruptive model. It's easy for people to look down on it and say, oh, it's underpowered, but that always happens with disruptive technology. So my big, hairy, audacious goal for this is to see how many asset classes at what level of scale this model can produce, the kind of results that it's producing in this market. And I don't know where the endpoint for that is. I think it can go very, very far. So I don't have a specific quantification of that. But that's the idea, is I'd like to take what I think we've proven in this one market and see how many more markets we can extend it into. Eve: [00:32:08] And I have another question for you that may be a little bit difficult, but is there anything else that you're noticing out there that really excites you about the way we might do things differently, live a lot differently, what we what we can change? Brian: [00:32:22] I look at our own market and I think it's true in digital assets, I think it's true in the securities that we're offering online, I think it's true and how we transact in real estate. I see a lot of opportunity to remove friction from the system. I mean, you look at something like title and how much time and money. Eve: [00:32:44] Oh yeah. Brian: [00:32:45] Is put into clearing title and then battling the insurance company when there's a defect in title that comes up later. I think this is the bane of real estate investors everywhere. And I think it's true in private market transactions with illiquid assets generally. And I think it's something I'm excited to see change because I feel like it's a very difficult change to effectuate. But I think as a community, we're going to keep chipping away at it and eventually we're going to have to knock down the barriers to I mean, title is a great example. But I would just say in general, these kind of transactions in illiquid securities need to, the friction needs to come down. Eve: [00:33:28] Yeah, I totally agree with you. Well, thank you really so much for talking with me. I really enjoyed it. And I'm really wondering what's going to happen this year if you did so well last year as well, too. Right. Brian: [00:33:42] I think things are looking up, you know, in 2021. And and I hope we get to work together. Eve: [00:33:48] Yes. Brian: [00:33:49] Eve, I really admire the work that you've been doing and been persistent enough to keep doing over the years. And I hope we get to join forces someday and do some work together. Eve: [00:33:59] That would be fantastic. Thank you so much, Brian. Bye. Brian: [00:34:02] Yeah, you too. Eve: [00:34:06] That was Brian Dally. Brian isn't planning to stop at 'fix-n-flips' or accessory dwelling units. He thinks the Groundfloor model can be used on a much bigger scale. And on a much more varied asset class with 145 million raised in 2020, I can't wait to see where he takes the company in 2021. You can find out more about this episode on the show notes page at EvePicker.com. Or you can find other episodes you might have missed. Or you can show your support at Patreon.com/RethinkRealEstate, where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We'll talk again soon. But for now, this is Eve Picker signing off to go make some change.
About this nugget: This nugget was pulled from episode 233 from an interview with Brian Dally from Groundfloor. This nugget is on regulatory/market fit. What is a nugget of the week?: The host John Siracusa has recorded over 360 episodes as the host of the Bank On It fintech podcast where he interviews founders building the future of fintech and the VCS/Angels who fund them. With each interview there’s this wow moment when the person interviewed has shared something really special, unique or a reminder on how founders or investors should think. So, here we are delivering those moments to you in the form of a bite sized nugget. About Brian Dally: Brian is a co-founder of GROUNDFLOOR and serves as our CEO. He is responsible for marketing as well as setting long term direction and goals for the company. Brian's 15 year career building disruptive technology startups spans stints in Silicon Valley, Boston, London and the North Carolina Triangle region. About the host: John, is the host of the ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin and Million Dollar Startup, a fully remote, high quality pitch competition podcast. He's also the founder of the remotely recorded, studio quality standardized audio production system called ListenDeck. As a fintech, VC, financial services industry enthusiast and connector. He’s in the center of the fintech ecosystem, keeping current with the ever-innovating industry. Stay in the fintech know by subscribing to ‘Bank On It’ & Million Dollar Startup. Follow John on LinkedIn, Twitter, Medium
Watch the video recording of this show, See the highlight videos Gain access to online real estate syndication resources ACCESS THE SHOWNOTES PAGE BY CLICKING HERE.
There is no doubt that the times we find ourselves are extremely challenging, and while it's easy to focus only on the obstacles, innovative thinking happens in moments of crisis. Using this period to slow down, reflect, and plan for the future is what will set the greats apart. Today's guest, Brian Dally, is doing just that. In this episode, Brian shares how he and his GROUNDFLOOR team are positioning themselves for the ultimate success. He talks about their bullish long-term approach, and why they are sticking to their guns now more than ever. Then, Brian delves into how having diverse sources of capital has ensured that they are still able to do payouts. Not being heavily tied to institutional money has stood them in great stead and will certainly see them come out stronger on the other side.
Interview with Brian Dally, CEO of GROUNDFLOOR
Every week the show host John Siracusa talks with impressive fintech leaders and entrepreneurs, through conversation uncovers the remarkable stories behind them, their creations and the most important topics in fintech. You can subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher, Spotify and iHeartRadio In this episode the host John Siracusa chats with Brian Dally founder and CEO of Groundfloor. Groundfloor, is a crowdsourced real estate investing and lending platform that allows anyone to fractionally invest in real estate. no fees, with a $10 min investment. Tune in and Listen. Subscribe now on iTunes, Google , Stitcher, Spotify and iHeartRadio to hear Thursday's episode with David Brear from 11:FS. About the host: John is the host of the twice-weekly “Bank On It” podcast recorded onsite at offices of Carpenter Group, a creative services agency focused on the financial services industry. He's a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem, keeping current with the ever-innovating industry. Follow John on LinkedIn, Twitter or on Medium
Every week the show host John Siracusa talks with impressive fintech leaders and entrepreneurs, through conversation uncovers the remarkable stories behind them, their creations and the most important topics in fintech. You can subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher, Spotify and iHeartRadio In this episode the host John Siracusa chats with Brock Blake founder and CEO of Lendio. Lendio, is a small business lending platform and has raised about 53 million to date from Tribecca Venture Partners and Comcast Ventures. Tune in and Listen. Subscribe now on iTunes, Google , Stitcher, Spotify and iHeartRadio to hear next Tuesday's episode with Brian Dally from Ground Floor. About the host: John is the host of the twice-weekly “Bank On It” podcast recorded onsite at offices of Carpenter Group, a creative services agency focused on the financial services industry. He's a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem, keeping current with the ever-innovating industry. Follow John on LinkedIn, Twitter or on Medium
Buying real estate has long been a great way to invest your money. As we saw with the mortgage meltdown, that doesn’t always hold true.Traditional real estate investing has been associated with people who have a lot of cash. With the financial technology explosion over the last few years, companies like Groundfloor are making a way for people like you and me to invest in real estate without having to win the lottery or rob a bank. Brian, the CEO of Groundfloor, which is the first -- and remains the only -- company qualified by the Securities and Exchange Commission to offer direct real estate debt investments available to non-accredited investors is on the podcast to share what you need to know.What You'll LearnWhat is Groundfloor and how is making real estate investing accessible for us allWhat's the difference between buying real estate and investing in real estateWhat research should you do before you invest in real estateWhy Brian thinks everyone should make their own investment decisions and what you need to knowWhen should you consider investing in real estate over other money goalsLinksGroundfloorSUBSCRIBE & SHAREWant to be the first to know when new episodes are released? Click here to subscribe in iTunes! IT’S FREE!Want to have a cup of coffee this week on us? Leave a review in iTunes and email a copy of your review to info@mmoneypodcast.com. Ask ShannahHave an Ask Shannah question, submit it hereGet SocialShannah on TwitterShannah on Instagram
What if you could dip your toes into real estate investing without putting too much capital at risk? There are tons of Atlanta residents, and millions across the world, who are interested in investing but lack of trust in banks and Wall Street and lack of funds often hold them back. Serial entrepreneur, co-founder and CEO of Groundfloor, Brian Dally joins us on today's Around Atlanta episode to discuss the unique financial product that levels the investment playing field for individuals who don't make over $200,000 a year or have over $1 million in assets. Dally has been a serial entrepreneur since 1996 when he created his first website while attending law school. In 2013, Dally met security's law visionary Nick Bhargava and together they formed Groundfloor. “We realized that as we looked at the market for saving and investing, there was a really important missing piece for people,” states Dally. “There are a whole lucrative set of securities and investments out there that 95% of us don't get access too.” Groundfloor is a peer-to-peer real estate lending platform for fix-and-flip properties open to non-accredited investors. The company specializes in lending for single-family or small multi-family home rehabilitation and renovation loans and provides access to short-term, high-yield returns with a minimum investment of as little as $10. The low minimum investment opens up direct access to private real estate deals to everyone and allows them to spread their risk among many individual projects if they choose to do so. During the interview, Dally explains how Groundfloor finances real estate projects by raising capital from a large number of investors, also known as crowdfunding. “As a real estate crowdfunding platform, Groundfloor allows you to actually own something - whether it's a piece of a fund or loan,” states Dally. “For a little as $10, you have the power to own a piece of your investment. There was no way to invest without a large sum of money until now.” He also states, “People are making a killing compared to savings and retirement accounts. Just last year our investors made an average of 10.73% back on their investments.” As an online marketplace, Groundfloor brings together individual investors looking for short-term lending investments and borrowers looking for short-term financing for their real estate projects. The borrowers get access to more flexible, faster and cheaper capital than a traditional bank or hard-money lender. While investors get access to short-term, high-yield investments offering returns that typically range between 6% and 14%, depending on the risk grade of the specific loan. Groundfloor currently has some Grade G loans on their platform with projected returns as high as 25%. “Our mission, in short, is to help open up real estate investment opportunities to everyone, “states Dally. Groundfloor investments are offered nationwide and the company is continuously developing new real estate credit products. It is also the first and only real estate lending marketplace open to non-accredited investors. If you're looking for access to real estate investments but aren't interested in rehabbing a home or dealing with Wall Street, tune into the podcast with the link above! For more information on Groundfloor and the loans and interest rates offered, visit www.groundfloor.us. ______________________________________________________ A special thank you to Jackson EMC for sponsoring Atlanta Real Estate Forum Radio. Jackson EMC offers homebuyers peace of mind and lower bills with its certified Right Choice™ new home program. These homes are built to be energy efficient and sustainable with improved indoor air quality, convenience and comfort. For more information on Right Choice new homes and Jackson EMC, visit https://RightChoice.JacksonEMC.com. _____________________________________________________ Please subscribe to Atlanta Real Estate Forum Radio on iTunes.
Brian Dally, CEO and Co-founder, GROUNDFLOOR reveals how wider access, greater transparency and control ensures a unique position for his organization in the real estate and lending space. This show starts off with Brian sharing how he co-founded Groundfloor 6 years back. Why did Brian decide to create a financial product tailored specifically for the […]
In this episode of the Fintech Focus podcast, we chat with Brian Dally, co-founder and CEO of GROUNDFLOOR. GROUNDFLOOR is an American real estate lending marketplace. It was the first real estate crowdfunding company to achieve SEC qualification utilizing Regulation A+ since the regulation became operable through the JOBS Act, becoming the only such marketplace open to non-accredited investors. (via Wikipedia) ----- **Links:** GROUNDFLOOR: https://www.groundfloor.us/ Benzinga Pro: http://try.benzingapro.com/ Benzinga Fintech Focus Newsletter: https://www.benzinga.com/fintech-focus/newsletter
FAR 226 Brian Dally, Ground Floor Funding Expected Air Date: 2/2/19 Opening A little over a year ago we asked everyone in our group what were their biggest needs in their real estate investing work. They were: Deals Money to do the deals. Help, advice, mentoring for the opportunities they were considering. You spoke -- we heard you. As you may have heard, the Flipping America Network is about to be released in the wild. This is the Buying platform for real estate investors nationwide. Post your property in the FAN and it will be seen by hundreds (we hope thousands) of investors including possibly someone in your zip code. My dream is that one day anyone can jump into the FAN and find a deal. The FAN connects real estate investor buyers with actual properties (no dummy listings). The FAN allows wholesalers to post their properties. There’s no need to build buyers lists, and maintain mailing list programs. Focus on deal flow. The FAN allows homeowners to list their home for sale providing a direct connection to cash buyers. Buyers can reserved 48 hour exclusive access to their favorite ZIP codes. So that’s deal flow. How about the money? At this moment, there are literally billions of dollars available to real estate investors. Just in my Atlanta network we get contacted by a new hard money source nearly every week. It is NOT difficult to find. However, it can be a challenge to afford. Wait, if I’m borrowing the money for a project, what is there to afford? First you have to make a downpayment, usually 10-20% of the purchase price. Then you have to pay the loan origination fees up front. On just an average loan this can be $25,000. You will probably have to keep three months of payments in your bank account so that could be another 6-10 thousand. And you have to make those monthly payments. So how many of these can you do at one time? For most people it’s ONE. If they can afford anything that’s all they can afford. That means if you hustle and finish in six months you can do two projects in one year. If you make 40k in each deal after expenses, it’s a decent year. But I bet you’re not ready to quit your day job yet. Enter the Flipping America Fund, working with DT Investments. We are looking nationwide for qualified operating partners who choose to become a part of our family and access funding for their deals. In short -- we put up the money -- you do the work -- and we split the profit. If you have the contracting and management capacity, there is virtually no limit to the number of deals you can do. Your net take away from each deal may be less, but suppose it’s 30 thousand instead of 40. And suppose you can do ten deals a year instead of 2. I think you see the advantage. This opportunity isn’t for just anyone. We have to be persuaded that you are a good fit with us. You’ll need to demonstrate proficiency in flipping. Although designed for experienced and effective investors, There is a possibility we will fund newer people as well, but there will be more hoops to jump through and possibly a training requirement. This funding model has always been a part of our vision here at Flipping America but we have been rolling it out carefully, slowly, and with many tweaks to the program while operating at a small scale. We believe we are ready now to scale this and it’s about to happen. My guest today is Brian Dally, co-founder of Ground Floor Funding. Ground Floor is an innovative crowd-funded platform that allows passive investors the opportunity to be involved in the activity of people flipping houses. It’s a cool platform and you can make good returns on your money there. We will talk about Ground Floor and it’s operations, but in the second segment of our interview, Brian and I are going to announce one of the biggest developments in the history of Flipping America - a joint venture project. In about three months you will be able to go onto Ground Floor’s website and invest in the Flipping America fund, which will spread your investment over a number of projects being completed by our Flipping America Operators nationwide. And as we split the profits with our Operators, this return will create a dividend for you. Stay tuned and you’ll hear about this incredible opportunity. How to contact us www.flippingamericanetwork.com Facebook.com/flippingamericamedia Twitter and Instagram @FlippingAmerica YouTube: bit.ly/FlippingAmericaOnYouTube Linkedin: bit.ly/FlippingAmericaOnLinkedIn We now have a profile at houzz.com for what it’s worth. Call our National Comment Line: 404-369-1018, ext 1. Leave your message or your question. Announcements: Lunch with me every Wednesday. Baraonda The FAN is rolling out very soon. First quarter for sure, possibly within the next six weeks. It’s an online property marketplace for investors. Free to use with a small technology fee when you buy a property. Wholesalers no longer need to build a buyers list. Just log on and a massive buyers’ list is waiting for your property. Rehabbers can look at the deals, the pictures, the information on the property, and make a decision. You can also reserve your zip code and get 48 hours of exclusive access to all new listings in that zip code. Homeowners - you can list your property in the FAN for free and get an all cash offer very quickly. Hey would you buy me lunch just so you could pick my brain? For less than the price of that lunch, just $9.67 per month, you can have a whole month’s worth of my brain pickings by joining the Premium membership. Just go to flippingamericanetwork.com and click on the FAN. On this show I keep a pretty narrow focus on real estate and small business development. But if you subscribe to my FAN premium blog you’ll find out what I think about a wide variety of topics. I will do my best to give you a $10 or $100 idea with every post and I WILL be talking about real estate, but I’m going to weigh in on some other topics as well. Which topics? Whatever interests me. And I have a wide range of interests. Coming up in the next few weeks I’m going to weigh in on the immigration debate, I’ll be talking about the notion that “you shouldn’t listen to what anyone says, just be yourself.” (one of the more misguided ideas of our time). And I’m going to spend a little time talking about how we learn because we should be making that part of our life journey. I’ll tell you the books I’m reading, the thoughts I’m thinking and the way I’m taking my business.All for less than it would cost you to buy me lunch. First Thursdays, Join us at 7:30 pm on Facebook live for free. Next up, Deonna Britt, founder of LawClerk on Demand Jan 31, BnB Formula Webinar March 16-17, FlipStarter, www.flipstarterevent.com. My calendar hit Amazon this week. It’s called the GMS Planner. GMS stands for Goals, Milestones, and Steps. It’s a system I developed for my own use several years ago and after listening to my friends and business associates tell me I should be selling it, we started producing it for the help and benefit of others. Now for the really big announcement. Would you like to invest in the Flipping America projects across the country? Coming soon you will be able to for as little as $10. That’s right, Flipping America is partnering with Ground Floor Funding to create a crowd-funded platform where you can invest in the deals we are doing here. The fund will pay out a 6% preferred rate of return and can go as high as 20%. We have some hoops to jump through at the SEC, which is not open right now but it can’t stay closed forever, right? Once the government reopens we will be about 60 days from launch of this new venture. You can make money with me, the Flipping America Guy. Flipping America App is in the app store. You can listen to the show, read the show notes, and the entire catalog of shows is now available to you. It’s a free download and there are no upsells or in-app purchases. Free to download, free to listen. Go ahead and give it a try and drop me a line and let me know what you think. Want a quick analytical tool to tell you how strong a potential fix and flip deal is? Download the Property Grade app. You answer 10 simple questions about the property and the app instantly tells you what you can expect to make, your return on investment, your return on cash, and then the program gives the project a letter grade using the proprietary Flipping America Investment Property Grade algorithm. Comment Line calls and Questions Call 404-369-1018, press 1 and leave your message! Emails: Zeke, Baltimore, MD. “I went to your website to look at the inexpensive houses you’ve talked about and there is only one house there. Will you be getting more? Is this going to continue?” Annalie, Centralia, IL , “I saw you have a house in Du Quoin, about 45 miles away from here. I want to know how you, in Atlanta, GA found a house in Du Quoin, IL. And why would you buy it? I’m just curious.” Stanley, Villages of Ocala, FL “I’m always interested in low priced properties and like the cheap houses, but how do you make repairs on a house hundreds of miles away, and how do you look after the tenants?” Allison, Pittsburgh, PA, “I researched a couple of the houses you had on the site before they were sold off. You’re asking 10,000 and they are only worth $25-30k and they need work. It doesn’t seem like the numbers add up for a flip property.” Buck, Macon GA “What minimum credit score should the people have in these inexpensive houses for me to sell to them? And how do I find that out?” Madison, Milwaukee, PA “How do you collect the payment for these inexpensive houses? Do they mail a check? I’m imagining the hassle of dealing with returned checks over long distances, etc. It makes me uneasy.” Motivational Thoughts for the day "People often say that motivation doesn't last. Well, neither does bathing -- that's why we recommend it daily." -Zig Ziglar
Leveling the playing field with Brian Dally Brian Dally is the CEO of GROUNDFLOOR, a company that specializes in the process of taking private lending public, where both accredited and non-accredited investors are earning 13 to 14%! Brian wanted to shake up and reformat the financial market so that everyone could participate. The multitude of customization possibilities in how you can invest your money with GROUNDFLOOR indicates a new frontier. There is also a great dialogue about the effects of Securities Laws and the Jobs Act on the financial investing space and how they correlate to what GROUNDFLOOR is able to legally do and provide to its investors. The guys get into a deep discussion of crypto-currency trends and what the future of investing looks like. top 10 -Entrepreneurship -Financing disruptions -$10 minimum investments -Reformatting financial markets -Jobs Act -Accredited investors -Non-accredited investors -Fix n' Flip loans -No margin...no mission -And much more Book Recommendation: Buy: The Five Dysfunctions of A Team: A Leadership Fable by Patrick Lencioni GROUNDFLOOR | What are you building? Invest with Jake & Gino: Create an Account - Rand Partners Check out the podcast for iTunes: iTunes Store Check out the podcast for Android: RSS FEED Thanks so much for joining us again. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post! Also, please leave an honest review for our Podcast on iTunes. Ratings and reviews are extremely important to our show and help in our rankings. Please leave a review if you find value in our show! Click here to learn more about our multifamily educational platform: Multifamily Mastery If you have any questions, please email me at gino@jakeandgino.com If you would like to partner or invest with Jake & Gino, please fill out this form: Investor Form
Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes
The JOBS Act was supposed to open up opportunities for non-accredited investors but it really hasn’t taken off the way people expected. Non-accredited investors have few debt options today outside of Lending Club and Prosper. But there are some companies that are working hard to change that. One such company is Groundfloor. The next guest […] The post Podcast 128: Brian Dally of Groundfloor appeared first on Lend Academy.
The JOBS Act was supposed to open up opportunities for non-accredited investors but it really hasn’t taken off the way people expected. Non-accredited investors have few debt options today outside of Lending Club and Prosper. But there are some companies that are working hard to change that. One such company is Groundfloor. The next guest […] The post Podcast 128: Brian Dally of Groundfloor appeared first on Lend Academy.
Today's guest claims that his crowd funding source is the one and only accredited and non accredited investor backed lending source. He's also one of the fastest approvers of a loan you need. Tune in and hear today's opportunity to be a borrower or an investor! Best Ever Tweet: Don't keep doing the same old things, try new things because the world is changing. Brian Dally real estate background: Co-founder and CEO of GROUNDFLOOR Started a wireless company called Republic Wireless and built it as a division of Bandwidth Has a JD from Harvard Law School, an MBA from Harvard Business School and a BA with Highest Distinction from University of Virginia Based in Atlanta, Georgia Say hi to him at: https://www.groundfloor.us/about Please Take 4 Min and Rate and Review the Best Ever Show in iTunes. Listen to all episodes and get a FREE crash course on real estate investing at:http://www.joefairless.com Need financing? Are you a buy-and-hold investor or doing fix and flips? I recommend talking to Lima One Capital. A Best Ever Guest told me about them after I asked how he financed 10 properties in one year. They are an asset-based lender with unique programs for long-term hold and fix and flippers. Click to learn more or, better yet, reach out to Cortney Newmans at Lima One Capital. His cell is 404.824.6121. Subscribe to Joe’s YouTube Channel here to learn multifamily and raising money tips:https://www.youtube.com/channel/UCwTzctSEMu4L0tKN2b_esfg Subscribe in iTunes and Stitcher so you don’t miss an episode!
Real Estate Crowdfunding Property Types panel with Carolann Dekker, CMO of LendZoan; Allen Shayanfekr, CEO & Founder of Sharestates; Eric Siragusa, Partner at MHP Funds; Bill Sipple, Executive Managing Director of HVS Capital; and moderator Brian Dally, CEO & Co-Founder of Groundfloor. The panel all brought experiences from different property types. Both Groundfloor and LendXoan are in residential markets whereas HVS funds hotels and MHP is a lender for mobile homes. The main discussion point was social capital and the role it plays in each type.
December 4, 2014 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1yPm1SR. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Brian Dally, co-founder and CEO of GROUNDFLOOR, has created a way for individuals within communities to come together to invest in real estate in a way that will have a positive impact on their community. “People can now invest money in such a way that investments stay local, and this creates tangible impacts at the community level” Brian says. “GROUNDFLOOR grows your investment while making an impact. If you want to renovate a neighborhood, you could rally your friends together to back properties within the same neighborhood,” Brian continues. “This not only improves the community, but backers also see a higher return on their investment than with a traditional savings account. 100% of our loans are available to participation by everyone.”
Brian Dally joins us for a discussion of his Groundfloor.us, the real estate microlending marketplace. We discuss how the Internet is "blowing up" investment strategies in the real estate industry.