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Kashem Miah, as VP of Marketing, offers insider insights into CrowdRiff's operations and strategies. Kashem explains how authentic, traveler-generated photos and videos can be more persuasive and engaging than traditional marketing materials. He discusses how CrowdRiff's platform helps destination marketers efficiently find and utilize user-generated content (UGC) across various marketing channels. If you're a destination marketer looking for valuable insights, don't miss this episode!
On this special episode of the Destination Marketing Podcast, Adam sits down with the founder and CEO of Crowdriff, Dan Holowack. They discuss how Crowdriff has transformed the destination marketing industry through user-generated content. They also explore why destinations have seen tremendous organic growth on social media by letting local creators tell the story through short-form video. Adam and Dan delve into the future of content creators and influencers in destination marketing, highlighting why it's critical to incorporate this field into your strategy today. "I deeply believe that the destination's story is best told by its people. That's going to be the differentiator between destinations as we go forward. Destinations need to continue to seek out those storytellers within their destination and I hope that Crowdriff Creators can help do that. One way or another, I hope that it's the local people that are telling that story and that's what's authentically resonating with visitors now more than ever." -Dan Holowack We'd like to thank Crowdriff for sponsoring this episode of The Destination Marketing Podcast. Learn more about Crowdriff Creators here! Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.TopicsThe Approach to Joining New Companies The importance of clear communication and building partnershipsThe concept of community Creating a hybrid communityThe shift towards smaller, more intimate events The return of face-to-face interactions in marketing Expanding marketing capabilities Brand campaign to change positioningSocial media as a driver for business growth The power of effective communication Show LinksVisit CrowdriffConnect with Kash Miah on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Matt Roberts is a veteran of the Canadian tech and venture scene. In Silicon Valley, his story would be somewhat common, a young talented tech person, the child of a computer pioneer, moves up the ranks through mentorship and gains wealth and stature through savvy choices and a little luck. However, in Canada, these stories are far less common and therefore more exciting to share.This is a fun trip through Canadian Tech history. Matt was around, and often in a pivotal position, to see the rise of tech giants like GaN Systems and Shopify, and he brings a perspective of a tech scene that pre-dates the internet through the experiences of his late father, John Roberts. This is a candid and wide-ranging conversation that was an amazing deep dive.About Matt Roberts:Matt is a cofounder and General Partner at CMD Capital, focusing on Seed opportunities in AI with a generalist lens. Matt Co-Founded CMD Capital after spending seven years with ScaleUP Ventures, where he was Partner and subsequently a GP in its Opportunity Fund. While there, he was the lead investor in Solink, Renorun, Rewind, and #paid. Prior to that Matt was at BDC, where he led the IT Venture Funds investments in Crowdriff, Sonder (Flatbook), Hubdoc, Unsplash and Crew. He also raised the Seed and Series “A” round for Semiconductor startup GaN Systems. Matt started in Venture as an Analyst at Wesley Clover, best known as billionaire entrepreneur Terry Matthews investment group. He was a founder and operator at various tech companies early in his career.In addition to his MBA from Western University, Matt holds a BA from Carleton University.In this episode we discuss:(01:28) Matt's journey into tech following in his dad's footsteps(04:46) Why mentorship and curiosity are so important(05:54) Working with Terry Matthews early in his career(08:20) His experience at GaN Systems helping raise funds(14:07) His time at BDC(16:30) Starting ScaleUp Ventures in 2016(18:18) How being a GP changed his investing philosophy(20:01) Decision making process at ScaleUp(20:44) Why it's prudent to make friends with Junior partners(22:14) The evolution of the Canadian Venture Capital market(24:22) Launching CMD Capital(26:57) How fund size effects investing(27:36) Why smaller funds can deliver more value(29:16) CMD investing thesis(33:04) How the lack of early-stage Canadian VCs has effected the market(36:25) What CMD brings to founders beyond money(38:13) Advice to young investors(42:28) Trends he is seeing in VCFast Favorites*
Kamil Rextin is the General Manager of 42 Agency, a B2B Agency that helps SaaS companies scale Demand Generation & build RevOps infrastructure. He has worked in RevOps Growth & Demand Gen for the last 12+ years at companies like CrowdRiff & Uberflip.He uses a scientific approach when it comes to marketing. So rather than believing whatever is trending, he experiments, and whatever proves to be effective is what matters to him.Outside of work, Kamil enjoys hiking and reading, especially comics.In the episode we cover:00:00 - Intro01:08 - What Is Demand Generation?02:48 - The Relation Between Demand Generation & Brand Marketing06:03 - Top Mistakes When Implementing Dem Gen & RevOps09:08 - Demand Generation Through LinkedIn12:41 - Performance Branding14:01 - First Steps To Start Doing Performance Marketing17:05 - Kamil's Favorite Activity To Get Into a Flow State17:37 - Kamil's Piece of Advice for His 20 Years Old Self18:22 - Kamil's Biggest Challenges at 42Agency19:05 - Instrumental Resources For Kamil's Success20:41 - What Does Success Means for Kamil Today21:25 - Get In Touch With KamilGet in Touch With Kamil:Kamil's LinkedInKamil's Twitter42 Agency WebsiteMentions:Emily KramerTara RobertsonBooks:Creativity Inc. by Ed Catmull & Amy WallaceWorking Backwards by Colin Bryar & Bill Carr Tag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInBest Rated SaaS Podcasts
Today on the show we have a veteran of the SaaS marketing industry, we're joined by Kamil Rextin. After moving from Islamabad, he worked in Karachi for 2 years at P&G and completed an MBA at Waterloo University. He got his start wearing many different hats like Growth, Demand Gen and Ops at early/mid stage SaaS companies in Montreal and Toronto including Breather, Pressly, Uberflip and CrowdRiff.In 2018, he took the entrepreneurial plunge and went out on his own and started an agency called 42Agency. 4 years later, Kamil's agency counts more than 5+ full time team members providing demand gen, marketing ops and ABM services. He's worked with top brands like ProfitWell, Hubdoc, Sproutsocial, Knak and many more scaling B2B saaS companies.Kamil's a father, a founder, a podcaster, a community moderator, the author of the 42/ newsletter, a neurodivergent advocate… but most of his time is shamelessly spent on memes and hot takes on Twitter. Kamil – we're pumped to chat with you today, thanks for taking the time.Questions and topicsKamil, I've dived into your twitter feed over the past year and there's a ton of hot takes that we can dive into that I'd love longer than 280 character take on. Recently you did an AMA on the B2B marketing community on Twitter, I pegged you with a bunch of questions and wanted to let you expand on some of those – maybe we can start there.Running an agency vs in-houseFor guests that have gone the in-house and agency route, I love asking the pros and cons of both of them. You're even more fascinating because not only did you do agency… you founded an agency from scratch and have been running it for more than 4 years now. What's the biggest upside/downside of running an agency vs being an in-house marketer? What are some of your early learnings from starting your own agency?Future-proofed marketing skillsWhether they end up in-house or at an agency, if you were mentoring a fresh marketing grad, you said that you would recommend them to specialize in the technical side of marketing. Why do you think the quantitative side of marketing is where a lot of opportunity is?Technical marketingLet's dive into that a bit more, I think people generously add technical marketing to their skillsets. What does it mean to you? Is it anything that has to do with reporting and integrations or using martech or is it more technical than that? Like how to manipulate data and build basic models or building a Data Warehouse?Analytics and Tracking in 2022From a quantitative marketing standpoint, the tracking analytics world is weird in 2022. The industry is moving away from session based tracking and with Apple and others making a big business out of privacy and with click based tracking only getting harder with cross browser tracking, what should marketers be relying on in 2022 and beyond? Is it incremental testing? Is it statistical models or ML?Martech buyer's guide – Wirecutter for SaaSI actually discovered you 4 years ago when I stumbled upon some of your early martech buyer's guide work. You were building the wirecutter for SaaS, I think the first one you did was on CMS, can't remember how favoroubly you talked about WP (lol) but what happened to this project, are you going to pick it back up one day?https://twitter.com/kamilrextin/status/1338536972608999425 Dark socialSome influencers have denigrated tracking and attribution to the point where many recommend just ignoring it and trusting your gut. One of the main culprits of this is the rise of dark social. WTF is dark social, is it just a buzzword for offline referrals like in group chats or in Slack threads and forums, and do you buy into all of this hype? How much do you hate this term?SaaS companies should be a media company narrativeSticking to some of your hot twitter takes here, there's a few more I'm excited to dive in with you. One of them is this idea that many influencers proliferate that SaaS companies should be a media company narrative. Why do you think this is bullshit?https://twitter.com/kamilrextin/status/1362544724813430786 Personal brandsAnother of my favorite twitter takes is your disdain for personal branding. A quick look at LinkedIn and Twitter reveals that building a personal brand has been dry humped to death. Every influencer is only an expert at self promotion. There's a total lack of receipts and actual experience. It's all about 24/7 self aggrandizement. Twitter screenshots on LinkedIn and nothing but dolphin claps and clicks. How do you really feel about building a personal brand?-- Twitter https://twitter.com/kamilrextin LinkedIn: https://www.linkedin.com/in/kamilrextin/recent-activity/shares/ https://www.fourtytwo.agency/ https://www.42slash.com/ ✌️--Intro music by Wowa via UnminusCover art created by SLB
A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We're talking about why more marketers should go after revenue leadership roles, predictions for future CROs, how to create a top-notch community, and so much more.
In this episode with Mark Rabo, you’ll learn: Why is it important to have a plan when onboarding as a PM? What are some high-level mindsets when onboarding into a PM role?What is Mark’s overall strategy for onboarding as a PM? Share with us the 7 pillars of onboarding Get the free cheat sheet with all actionable tips and notes from this episode in a one-page PDF at bit.ly/pmhub25 Intro music by Peter Boros of The Nameless Citizens
In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*. Here's what we cover: The cult of personality in B2B marketing and the potential risks for brands Why you need to be data-informed and not data-driven (and what, exactly, is the difference) The difference between media and content Why copywriting isn't the most valuable skill in marketing right now
This is a story about how your effective self-promotion can create and attract totally unexpected opportunities for your career. I’ve talked about the importance of self-promotion a lot on this podcast and I still think it’s the single most important skill for professional women to hone. Effective self-promotion isn’t going on and on about how amazing and special we are but rather the art of communicating what we do, why we love to do it, and what we are really interested in doing next. In this episode, I’m talking to Amrita Gurney, the VP of Marketing at CrowdRiff, a 6-year-old tech company in Toronto that works with travel and tourism brands, a highly visible public speaker on women in technology, and recently, an angel investor. While we were working together to produce this episode, Amrita shared with me that because she is a woman of colour, she spent much of her life feeling like she didn’t fit in, especially in the tech workplace. She didn’t have leaders that looked like her, and her personal strengths — being a sensitive, empathetic, creative, and expressive woman — were not valued in the first decade of her career. She experienced misogyny, racism, and a lot of gender bias. Today, Amrita’s aim is to help more brown women, and all women from underrepresented communities, have easier access to angel investment opportunities and also to see themselves as people who can be angel investors too. For her, the transformation happened once she started promoting herself and advocating for the changes she wanted to see in tech by public speaking. The more she promoted herself, the more public speaking opportunities she attracted, and the more frequently she began to give voice to women of colour in technology. And that, my friends, is how it’s done. Let’s talk to Amrita.
While marketers mostly focus their efforts on attracting prospects, it's also crucial to connect with customers (aka the people paying for your product!).In this episode, Amrita Gurney, VP, Marketing & Community with CrowdRiff, talks about the company has heavily focused on engaging and nurturing its customers over the past six months.Amrita has great insight on best practices to develop a vibrant and active community, as well as thoughts on whether to use a platform.
This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices for UGC rights management.
Amrita Gurney is the Vice President of Marketing & Community at CrowdRiff, where she leads a team responsible for marketing, brand design and customer community. She is a frequent speaker at travel and tourism events around the globe. CrowdRiff is the leading visual marketing platform used by 800 travel and hospitality brands to discover and deliver visuals that influence today’s travelers. Amrita loves digital marketing, contemporary art, drinking tea and recently fulfilled a lifelong dream of traveling to all 7 continents.Amrita on the WebLinkedInCrowdRiffLocalhood
This week on the Future of Tourism, David is joined by Dan Holowack, CEO of Crowdriff. The duo discusses how tourism marketing may change as we adjust to the new normal of travel, and how user-generated content will fulfill travelers' cravings for authentic marketing experiences.
What's it like working in Venture Capital? What do employers look for in resumes? How do you make yourself stand out? In this episode I'm joined by Steve Joseph, previous co-op at the BDC IT Venture Fund where he had the chance to work with companies like CrowdRiff and SoLink. He's also worked in the brokerage operations department at Wealth Simple. We talk about the value of doing co-op, diversifying your skillset to stand out to employers and working in VC. Connect with Steve here: Instagram: https://www.instagram.com/steve_joseph01/ Facebook: https://www.facebook.com/steve.joseph.7543 Connect with me on Instagram: https://www.instagram.com/broadenyourperspective/
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.
In this episode, we hear from Megan Woerlein, VP, People at Crowdriff, a visual content marketing software for travel and hospitality brands and speaker at InnovateWork Toronto. Megan has over 12 years of experience building, leading and enabling high performing teams within the tech sector. She kick-started her career in New York where she worked alongside hyper-growth start-ups such as ZocDoc and Square helping them headhunt the best possible technical talent and organize them smartly around problem-solving and innovating.
Amrita Gurney, VP Marketing and Community at Crowdriff, takes us on a 10X growth journey as she, her marketing team, and the company as a whole has evolved and prospered. It's a story of deep alignment, belief in the power of brand, and of investing in employees and in customers. We talk team structure, measurement, hiring, gearing up for CrowdRiff's first customer conference and more.
On this episode, we talk best practices for Facebook Ads for Tour Operators. Today's guest is Amrita Gurney. She is the Vice President of Marketing at Crowdriff. A couple of weeks ago on the Daily Brief, which is the email I send out every day where I curate all the major news in tours and activities and digital marketing. I shared a state of the industry report that Crowdriff released all about Facebook ads. Crowdriff analyzed and visualized the data on more than 1600 Facebook ads run by state destination marketing organizations, tour operators, hotels and resorts. On this episode, Amrita Gurney and I deep dive into the data with tour operators in mind.
Everyone talks about success, growth mindset, hustle, drive, but how do you fit it all in your context? From your own values perspective?That’s why I’m trilled to have Adam Lacombe (Director of Demand Generation at Crowdriff) on the show talking about essential ingredients of success and fulfillment for personal growth. Here are the main ares we drill into: Why it’s important to not be liked by everyone and care for everyone’s opinion Why scarcity mentality is a major obstacle in achieving success Why consistency is huge for your success in any area of life How to approach your work-life to avoid burning out I hope you enjoy this interview and apply what learn in your work. And before you go, drop me a message on LinkedIn and share your impressions and opinion. You can connect with Adam on LinkedIn and follow him on TwitterAlso, be sure to check out his amazing blog posts on MediumMindfulness book Adam has mentioned on this episode: Turning the Mind Into an AllyFind out more at https://sergey-ross-podcast.pinecast.co
Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content for destination marketers, keeping content current, and the Crowdriff platform. "I think there are two or three themes that are coming up that are challenges that we know people face: one is continuing to get smarter about the way they work. We know that DMOs are struggling with all the content, and channels, and budgets so (we're) helping people connect more with insights that they can use"- Amrita Gurney on how the Crowdriff platform helps Destination Marketers stay on top of content.
Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Defeat the challenges of UGC User-generated content has equipped brands with an infinite pool of videos and images to share with their audience. But, there’s a lot to think about when it comes to building a user-generated content strategy and making sure you’re not stepping on any legal toes is just the tip of the iceberg. A simple search on Instagram is all it takes to pull up millions of photos and some of them are good enough that brands want to use them. The combination of different educational resources available to help improve your images has led to this renaissance of photography that many of us could never have predicted, according to the Vice President of Marketing at CrowdRiff, Amrita Gurney. With a software platform like CrowdRiff, you can find UGC images that you can license and reuse for other purposes, helping your brand to promote authenticity, build trust and drive purchasing decisions. In This Episode: 03:52 – How brands can use CrowdRiff to get smarter with the way they use visual content to attract audiences 05:34 – How to get permission to use UGC photos 08:43 – Different ways that you can use UGC photos to promote your brand 10:26 – How to approach licensing and securing the rights to use UGC images 13:25 – How CrowdRiff uses AI to curate relevant images 15:54 – Tips for choosing visuals that perform well on social 26:21 – How the quality of images has evolved over the years Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about how Emma can help you reach your email marketing goals Discover how CrowdRiff can help you get smarter with the way you use visual content to attract audiences Visit SocialPros.com for more insights from your favorite social media marketers.
In speaking with Mark Mezzapelli Vice President of Crowdriff. https://crowdriff.com I discover one absolute truth: to explore and love the unknown is the only way to live life to its fullest.
Welcome to episode 89 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G, and today we’ll be talking about engaging your community through visual content. My guest today is Lucas Luxton, Director of Tourism Partnerships at CrowdRiff. Lucas was in Australia earlier this year as […] The post Engage your community through visual content – episode 89 appeared first on Holly G.
Amrita is a former Art Gallery owner, a world traveler and the Head of Marketing for CrowdRiff.
CrowdRiff by #smallrooms
How Tourism Destinations Can Become Visual Influencers. We welcome Amrita Chandra, Head of Marketing at CrowdRiff and chat about how tourism destination can become visual influences. HollyG: To get into our topic today I guess it’s probably good place to start, for destinations for tourism destinations what role does or should social media content play? […] The post How Tourism Destinations Can Become Visual Influencers Ep. #63 appeared first on Holly G.
Today's episode features CrowdRiff's Head of Marketing Amrita Chandra. Amrita shares the importance of embracing the fundamentals of marketing and why talking to customers in a more personal way is more important than ever in B2B SaaS marketing. She also discusses the importance of building customer success-focused marketing programs--including the surprising insight that creating a frictionless cancelation experience can actually accelerate your sales cycle. Get on the email list at helpingsells.substack.com
At the Toronto stop of the Inside Intercom World Tour, Intercom content marketing manager Adam Risman hosts a panel of leaders from area startups. They talk competition, JTBD, growth, and more. Panelists include Caterina Rizzi, co-founder and CCO at Breather; Tyler Rooney, co-founder and CPO at Format; and Amrita Chandra, head of marketing at CrowdRiff.
In this episode of Hunter & Craft Radio, Chad McCaffrey chats with Amrita Chandra - Head of Marketing at Crowdriff about the Qualitative aspects of Marketing. Key topics include Design, UX, and Brand Marketing and why its vital to success in today's evolving Marketplace. Show notes: http://www.hunterandcraft.com/amrita-chandra-qualitative-marketing/