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In this episode, we speak with Dhawal Shah, Regional Managing Director and Co-founder of 2Stallions, a boutique digital marketing agency with headquarters in Singapore and teams across Malaysia, Indonesia, Thailand, and India.Started with his schoolmate-turned-university friend Razy back in 2012, 2Stallions has spent over the last decade providing small businesses with digital marketing services to help them compete with the big guns without a big marketing budget. Among other things, the firm provides client-centric digital marketing solutions — from SEO, SEM, and Performance Marketing to Social Media Marketing and Website Development.Along the course of this conversation, Dhawal gives us a sense of how his love for coding shaped his career and eventually led to starting up 2Stallions, what makes their business model unique in a competitive market as well as what's in store for the company since the revamp back in April.
Are you looking to increase the online visibility of your Austin business? Would you like to compete with competitors who dominate Google's page 1 results? Then you need to learn about FIREWORKS Communications' (512-586-8278) Search Box Optimization (SBO) services.Visit https://fireworkscommunications.com/search-2/ for more information. FIREWORKS Communications LLC City: Austin Address: 5900 Balcones Woods, Ste.100 Website https://fireworkscommunications.com Phone +1-512-586-8278 Email cynthia@lightfireworks.com
Standing out online is hard, especially without expert guidance. If you want to grow your audience on social media, call Tactiv at +1-904-206-7952! Find out more at: https://marketing.tactiv.io/hq Tactiv City: St. Petersburg Address: 7901 4th Street North Website https://marketing.tactiv.io/info Phone +1-904-206-7952 Email brandon@tactiv.io
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP127 Austin's Google Local Services Ads SOP: https://www.basecoatmarketing.com/learn/local-services-ads-for-painters/ Google Local Service Ads are a newish feature from Google that not enough business owners are taking advantage of. Search ads have become insanely expensive as the algorithm has begun catering to the highest bidders. Google Local Services Ads (or LSA's for short) are Google's answer for the small business owner who simply can't compete, at least on the pay-per-click front, with national brands or massive lead aggregators. While you're not going to scale your entire business on this one lead source, they're a super easy-to-deploy marketing channel that more or less acts as an extension of your Google Business Profile. Leads that convert at around a 50% close rate for $20 to $50 a pop sounds like a pretty good deal to me. And this can be easily layered on top of pretty much any marketing strategy you've got going. Austin Houser is the owner of Base Coat Marketing, a Digital Marketing Firm for Painters. If you're not a painter, don't worry LSAs still apply to you. Austin has been doing Digital Marketing since 2008, and his team of 25 in-house employees have become known for delivering exceptional results. Today, we talk about: why lead aggregators kinda suck, and how Google Local Service Ads can be your antidote to effective lead gen online Austin gives us a super detailed walkthrough of how to get started with LSAs and a whole bunch of best practices to help optimize them over time. This lead source is a no-brainer! Get going on them now, and beat your competition to the punch. See omnystudio.com/listener for privacy information.
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP127 Austin's Google Local Services Ads SOP: https://www.basecoatmarketing.com/learn/local-services-ads-for-painters/ Google Local Service Ads are a newish feature from Google that not enough business owners are taking advantage of. Search ads have become insanely expensive as the algorithm has begun catering to the highest bidders. Google Local Services Ads (or LSA's for short) are Google's answer for the small business owner who simply can't compete, at least on the pay-per-click front, with national brands or massive lead aggregators. While you're not going to scale your entire business on this one lead source, they're a super easy-to-deploy marketing channel that more or less acts as an extension of your Google Business Profile. Leads that convert at around a 50% close rate for $20 to $50 a pop sounds like a pretty good deal to me. And this can be easily layered on top of pretty much any marketing strategy you've got going. Austin Houser is the owner of Base Coat Marketing, a Digital Marketing Firm for Painters. If you're not a painter, don't worry LSAs still apply to you. Austin has been doing Digital Marketing since 2008, and his team of 25 in-house employees have become known for delivering exceptional results. Today, we talk about: why lead aggregators kinda suck, and how Google Local Service Ads can be your antidote to effective lead gen online Austin gives us a super detailed walkthrough of how to get started with LSAs and a whole bunch of best practices to help optimize them over time. This lead source is a no-brainer! Get going on them now, and beat your competition to the punch. See omnystudio.com/listener for privacy information.
A locally focused digital marketing campaign is the more effective and efficient way to build your online presence. Crescendus Marketing and Consulting helps your small business grow with its localized marketing approach. Go to https://www.crescendusmarketing.com (https://www.crescendusmarketing.com) for more information.
In this episode, I interview Brandon Leibowitz, the Founder, and CEO of SEO Optimizers based in Los Angeles, United States. Brandon set up his business to help entrepreneurs get more traffic to their websites using Search Engine Optimization. With over 15 years of experience in Business Marketing, Brandon has decided to pursue bigger opportunities. SEO Optimizers was established in 2007 and has been running for over 15 years. Became a digital marketing firm with advanced strategies and 5 FTEs. Brandon has said that growing a small business requires hardworking and dedication because it takes a lot more time to have your own business versus working at someone else's company.. So he says, “You have to be a hard worker, dedicated and motivated and not give up.” This Cast Covers: Helping people get more traffic to their website using Search Engine Optimization. Putting keywords on websites. Helping entrepreneurs gain their customer's trust. Learning how to be patient in growing a small business. Learning how to become the spokesperson of your own company. Sharing the importance of using SEO. Learning how to build up trust and get some clients. Helping businesses grow and watching them take off. Provides a perfect solution for any business, both small and large. Specialize in various aspects of digital marketing. Additional Resources: SEO Optimizers 4-Hour-Workweek by Ray Porter Quotes: “Just focus on the business solely.” —Brandon Leibowitz “Success is helping other businesses grow and stand out.” —Brandon Leibowitz “Be patient with everything because everything takes time.” —Brandon Leibowitz “You gotta put your face behind the company and you are that company.” —Brandon Leibowitz “Be more open to new strategies, new methods, and offering different services.” —Brandon Leibowitz ____________________________________________________________________________ Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0
Today the gang speaks with Dan Baum, the founder and CEO of digital agency MULTIPLY, which represents national consumer brands ranging from bourbon to national food brands and disruptive startups, as we speak about bev-alc digital social strategies and how the marketing times, they have changed. Show starts in earnest: 01:00 ---time-stamped contents--- 00:00 Intro - hilarious banter, technical difficulties. 01:00 SHOW STARTS - Dam Baum of Multiply joins the show. 02:00 dan's background - speed of culture for bev. 03:40 bev-alc social strategies. 06:00 beer stuck on tv ads still. 07:00 grokking xdashboard. 08:20 tracking efficacy of campaigns. 11:20 metaverse, nft's. 13:00 brewery planning issues: a new paradigm. 16:20 making social posts count. 17:00 grokking liquid death. 19:20 spirits kicking beer's butt in digital. 20:40 driving folks to purchase: in-store versus digital. 23:50 nft's: bs or cool or both? ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501 -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok: @beerbizdaily --- Send in a voice message: https://anchor.fm/beernetradio/message
All roads lead to marketing. At least, they did for award-winning entrepreneur, marketer, and investor, Rachit Dayal. As Singapore's first Google-certified advertising and analytics professional, Rachit founded Happy Marketer in 2005 and spent his career avoiding the traditional advertising landscape to focus on the “ignored” areas of marketing, including analytics, CRMs, and SEO. Through their proprietary approaches to digital marketing, Rachit and his team have helped more than 5,000 executives grow their business, while growing his own from $0 to $10 million in sales before a successful acquisition by Dentsu Asia. Tune in and learn how to future-proof your business, prepare for a strategic acquisition, and navigate the emotional turmoil associated with leaving a lasting legacy. Connect with Rachit Dayal Website: https://www.merkleinc.com/au/ LinkedIn: https://www.linkedin.com/in/rachitdayal/ Facebook: https://www.facebook.com/rachit.dayal Instagram: https://www.instagram.com/merkle/ Twitter: https://twitter.com/rachitdayal Connect with Simon Bedard LinkedIn: https://www.linkedin.com/business-sales-sydney/ Website: https://buygrowsell.com/ Website: https://exitadvisory.com.au/
Challenge: How 2 Go From Grief 2 Growth. Listen as Sara shares the Power of Her Story and how our Sports Life Coaching® tools have helped her to be a CHAMP10N for her. Using the Grief Tool, The Power of Team, and 10 Moments & Stats, Sara has been able to go for building a 10 life and finding what matters to her.-Can you share a time where grief forced you to change? -How can you be a CHAMP10N 4 U when going through grief? -How was grief a great teacher? -Can you share how going through grief has helped you grow and change? -What are your thoughts and beliefs about grief since training for your life? -What would you tell others about grief and being a CHAMP10N 4 U?WINNING STRATEGIES:1. How 2 Go From Grief 2 Growth: Give yourself the space that time does not dictate your grieving process. Let yourself go through the process however you want and honor that it may be different than others. Take as much or as little time as you need to go between the stages so you can properly heal. 2. Always be a student of life. There is always an opportunity to grow and to learn and having a guide to go through the abundance of information that is out there is a great form of support. If you are feeling stuck and are beating yourself up about it, these are great reasons to find a coach. Even the best Olympic athletes need coaches to help them figure out how to get to where they want to be.3. Insert Joy. What is a 10 for you in your life? How can you create that 10? Find whatever makes you feel this joy and insert a little bit of it everyday to make it a 10. Master these tools to begin to Be a CHAMP10N 4 Your Wellbeing.Find What Matters 2 You and Be a CHAMP10N 4 Your Wellbeing.JOIN THE CHAMP10N CHALLENGE: www.championchallenge.lifeCopy these into your browser to see the full episode:Listen here: https://www.spreaker.com/user/11508330/12-21-c4c-10-talks-saraWatch the full episode: https://youtu.be/5927SkREPQ4
How do you get first-page Google results in Charleston, South Carolina? With their latest range of digital marketing solutions, Upper Shelf Digital (843-548-3346) now has an answer. Go to https://uppershelfdigital.com (https://uppershelfdigital.com) for more information.
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If you're tired of trying to manage your own marketing and getting nowhere, get in touch with the experts at KFN Infinity. More details here http://www.kfninfinity.com (http://www.kfninfinity.com)
Kyber Digital is the digital marketing agency specializing in helping industrial and commercial contractors - visit them online today to find the free report comparing popular https://g.page/kyberdigital/ (project management systems) you need! Visit https://www.kyberdigital.com (https://www.kyberdigital.com) so you can find out more!
“Digital Marketing is the future and we are here to help you get there. We achieve strong results quickly with a simple strategy and low costs. You get a combined digital marketing plan that covers all your needs in one place. We will be your one stop-shop for all your digital marketing needs." - Selle Evans Selle Evans prides herself in being the CEO of one of Houston's best digital marketing agencies for women, Masterly Business Solutions. Having successfully left Corporate America, Evans is now passionate about helping women small business owners unlock their potential and substantially grow their business. Selle Evans' unmatched devotion to small business owners is what has earned her publications in both Inc. and Fortune magazines for running one of the fastest growing companies in not only Houston, but the entire United States. Her work doesn't stop there. She and the Masterly team have also started a project that serves as a directory for minority business owners called “sibhouston.com”. As a woman of color, Evans hopes her story will inspire fellow WOC entrepreneurs who have also found themselves stuck on the corporate ladder. Evans is honored to be able to mentor and coach other people like her while guiding them on their road to achieving maximum success. Her ultimate mission is to be a viable resource to women owned small businesses all over the nation. Masterly has 4 different segments of business. Digital Marketing Firm https://www.masterlybusiness.com Minority Women's Business Directory https://www.sibhouston.com Marketing and Sales Coaching https://www.masterlyceo.com Administrative Services - Find, Train, Develop and Mentor the Perfect Admin for You https://theadmindivision.com Masterly Business Solutions on Facebook Masterly Business Solutions on Instagram Masterly Business Solutions on LinkedIn Masterly Business Solutions on YouTube If you would like to watch the video version of this podcast please click this link and you'll be taken to my YouTube channel. To learn more about how I can serve you; go to my linktr.ee/coachkarena. Join one my upcoming workshops to begin to peel back the layers of negative thinking and live your life of authenticity, purpose and impact - find out more here: linktr.ee/coachkarena Want to be a guest on my show? Yep...go to linktr.ee/coachkarena to complete and submit your profile. We will review it and email for next steps if we believe that you are a good fit for our community of listeners. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/warkry/message Support this podcast: https://anchor.fm/warkry/support
In this episode of The Breakthrough Babe Podcast, I'm excited to have special guest, Stephanie Riel joining me! Stephanie is a brand strategist and marketing consultant and the founder and owner of RielDeal Marketing. Since starting it as a side hustle in college, Stephanie has spent more than a decade supporting everyone from a small business to Fortune 10 companies in e-commerce, health and wellness technology, real estate, fitness, beauty, and retail industries. Stephanie is harnessing this knowledge and proven strategy to step into her coaching and training power as a course creator and coach. She is bringing her knowledge and experience to us today to discuss the best marketing strategies for small businesses. I'm pumped for you to hear her perspective! Points we will discuss include: Stephanie's background and how she started her business venture Essential pieces of marketing strategy for small businesses Elements of brand strategy Stephanie's experience being in a mastermind What small businesses should consider when hiring a marketing strategist Stephanie says that when it comes to marketing strategies, one of the most important things is to trust your audience. No one knows your audience better than your audience knows themselves. Everything you do in marketing should be about your audience's responses to you. For all the details, be sure to tune in to episode 50 of The Breakthrough Babe Podcast. If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram, and share your IG stories and tag me, @jengitomer. CONNECT WITH JEN: Website Instagram Facebook CONNECT WITH STEPHANIE: Website Instagram
We are joined by Madison Hedding who previously worked for Florida State University as a Marketing and Promotions Assistant, Wofford College, and graduated from Washington State. She is currently the Communications Director at 223 Agency a Digital Marketing Firm. Like many others, Madison had to adjust to the effects of the pandemic on the sports industry job landscape. Sometimes there are certain things we cannot control. Madison's previous position was eliminated due to COVID-19 and she had to adjust. We discuss how her mindset of "Every season has a reason" helped her get back on her feet. She is also the contributor of our Women in Sports Features on sportsasajob.com. You can follow Madison on Twitter Here Visit sportsasajob.com for more podcasts and articles to help you navigate the sports industry. --- Support this podcast: https://anchor.fm/sportsasajob/support
Michael Norris is the Chief Marketing Officer of Youtech which is a Digital Marketing Firm. He is also the Host of a Podcast called YouTalk. You can follow him on Twitter and LinkedIN. : SUBSCRIBE to the Podcast and Please Write A Review. : Follow Me on Social media @Babs_Lyfe.
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Rick Greenberg is the CEO of Kepler Group, a tech- and analytics-driven digital agency delivering cross-channel impact for leading advertisers worldwide. Since it was founded in June 2012, Kepler Group has grown from six founders in a rented New York City conference room to 260 people across five offices in the US and UK. The Kepler Group provides digital and database services to Fortune 500 clients in industries ranging from financial services to travel, retail and healthcare. Kepler’s clients include: Paypal, Bed Bath & Beyond, Dish Network, Fidelity Bank, American Express, The New York Times and J Crew. The post 186: What It’s Like to Work at a Data-Driven Digital Marketing Firm w/ Rick Greenberg, Kepler Group [Main T4C episode] appeared first on Time4Coffee.
Today we're speaking with fellow single dad, Randall Chesnutt. Randall is a loving father to his daughter Zerrah who is ten. He's a Best Selling Author of the book “Open Your Mind and Let Doubt Out”, a Professional Speaker and Social Media Strategist. In 2015, Randall founded Spoken About, A Digital Marketing Firm specializing in Facebook, Instagram and Youtube Advertising. He truly believes that Social Media networking sites have paved the way for communicating across the globe. Randall feels passionate about how social media can be used wisely to empower small business owners and enjoys talking about the pros and cons of social media participation. His personal and professional philosophy stems from his own shortcomings. “Strive to understand thyself and respect those who are different. For those who are different, just might have the answers you're seeking.” Randall and I talk about wearing a Chicago Cubs hat in Houston, parenting long distance, accepting your new situation, supporting your ex's happiness, making home for your child in an unusual place, missing out on early childhood moments, trying to read your daughter's mind as a man, and making sure you maintain consistency with your kid for the benefit of you both.
Grace Lanni of All About That Brand raps on Guns n Roses with Cindy Brummer, the founder, CEO of Standard Beagle – a digital marketing firm in Austin, TX. Cindy and her team are like dogs with bones creating expert websites that delight their client’s customers. Clever graphics, opt-ins and messaging ensures folks who land on their sites engage. Check out Cindy @ standardbeagle.com & Listen fully to get a sneak peak from Cindy’s expertise on branding, infringement and her ideas for the future of positioning herself as the front woman to her biz.
Grace Lanni of All About That Brand raps on Guns n Roses with Cindy Brummer, the founder, CEO of Standard Beagle – a digital marketing firm in Austin, TX. Cindy and her team are like dogs with bones creating expert websites that delight their client’s customers. Clever graphics, opt-ins and messaging ensures folks who land on their sites engage. Check out Cindy @ standardbeagle.com & Listen fully to get a sneak peak from Cindy’s expertise on branding, infringement and her ideas for the future of positioning herself as the front woman to her biz.
April Heavens–Woodcock and her husband Kevin run the very successful, Digital Marketing Firm, Touching Clients and specialize in strategic online marketing development for businesses. April is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast. On this episode April shares some great tips on how to know if your email marketing is working, and what to look for to fix it. She also shares a story, that many parents of teenagers in the US must be feeling in the aftermath of the Florida School Shootings. April shares how she is helping her teenage children make sense of what is happening, and helping them to express their grief and fear in a positive way - joining her children in the March for our Lives on March 24. It's a reminder of the daily reality many families in the US are facing right now...and April's wisdom in helping her children navigate this challenging time is inspiring. LinkedIn: https://www.linkedin.com/in/aprilwoodcock Facebook: https://www.facebook.com/touchingclients Website : www.touchingclients.com
Thinking about social selling and hiring a digital marketing firm to do it? Not so fast, though. Today's guest is Veronica Romney and she's going to shares with us some insights about what you should do and know before selecting a digital marketing company. Veronica is the President and CEO of LoSoMo, Inc., a digital marketing […] The post TSE 718: The Secret to Selecting the Perfect Digital Marketing Firm to Help Increase Sales appeared first on The Sales Evangelist.
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316
Katrina Turnbow is the owner and operator of Kanopi Social, A Digital Marketing Firm and Co-working space An Office in Detroit. She recently won the "40 Under 40" Award from the Michigan Chronicle. An acknowledged expert on the use of digital media and marketing. Katrina’s career matured as the use of the Internet for business-to-business purposes exploded. Over the years, she has built a solid reputation for providing innovative solutions using digital methodologies, especially in high-pressure situations. Always open to new ways of presenting and delivering digital solutions to existing and new audiences, Katrina is especially passionate about helping small-to-medium-sized businesses receive exposure through the social media by aligning their business goals with the appropriate communication and marketing channels. From this passion, Katrina not only launched her Marketing Firm but also made the strategic decision to acquire the coworking space, An Office in Detroit, in March 2016, becoming one of Michigan’s only African American Female Coworking space owners. Through her two companies Katrina has her sights on continuing to open doors online for her clients and be a conduit for small and mid-size business growth in this age of Technology. Katrina is a member of Delta Sigma Theta, Jack and Jill of America, Michigan Black Chamber and several other community service organizations. www.anofficeindetroit.com .
Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
Hey hey! Welcome to episode 201 of Life on Fire. There are certain similarities in the journey of all entrepreneurs, no matter what industry they are in. Luke Nessler and Jeff Welsh are a great example of that. On this show, Luke and Jeff talk about the origins of their digital marketing firm, Impakt Marketing. They explain why they got started, how they made the leap from local experts to working with national big names, and how they’ve overcome their biggest challenges. Listen in to hear their story, learn from their experiences and get closer to living your life on fire. In this episode you’ll hear: What was their original vision for their agency? (2:50) Their intern strategy for lean growth, and how you can you use it. (4:15) Why they’ve never needed to advertise to get more clients. (5:20) What is the biggest challenge they've overcome? (8:05) How did they almost double the attendance for MotoCross? (10:05) And so much more! Luke Nessler and Jeff Welsh are the co-founders of Impakt Marketing. The two met while working at a co-working space. They began to collaborate on projects for local agencies, until they realized they could work together for their own clients! With that light bulb moment lighting the way, they took the leap to go out on their own. Today they have a crew of their own working for on large campaigns for nationwide brands. On payroll, they have 11 people including themselves. And on any given day there are a few interns working in-house as well, growing the office team to 16. And those interns have been a key part of their strategy to grow in a lean, controlled and progressive way. Their offices are in a college town in West Virginia and they tapped into the local market of talented college students to help. After asking one of their former professors to send over his best and brightest, Luke and Jeff took those interns under their wings. They taught them about the business and utilized the interns’ talents. Rather than the usual coffee runs and print job assignments, these interns gained valuable skills they could use as graduates. And some of those interns have even stayed on staff. In fact, one of their best employees today started as an intern with them. Because of that, Impakt Marketing has a reputation on the West Virginia University campus as a great place to get an internship. Impakt Marketing has also built a reputation with their clients. They’ve never had to do any advertising since they opened shop! Rather than advertise, they invest in relationships. They go to events and network, and build connections with people. That was the key to going from being a locally-focused agency to a firm that works with big name national brands with extensive campaigns. Not wanting to rest on their laurels or neglect their roots, they’ve created an on-demand video product that helps small businesses do what Impakt does for their large clients. So the small companies that Impakt normally wouldn’t work with, still get the benefit of Impakt’s expertise, and Impakt gets an ongoing source of revenue. To hear more about how and why they’ve created their launchpad program as well as how they doubled the attendance for one of their clients’ events, listen in to episode 201 of Life on Fire. EPISODE RESOURCES Impakt Marketing web site Impakt Marketing on Facebook Marketing Launchpad program Complimentary consult with Luke Life on Fire Movement Life on Fire Fest 2016 Subscribe to Life on Fire TV Podcast Write a Review on iTunes Life on Fire Movement Life on Fire Fest 2016 Subscribe to Life on Fire TV Podcast Write a Review on iTunes
Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth
Hey hey! Welcome to episode 201 of Life on Fire. There are certain similarities in the journey of all entrepreneurs, no matter what industry they are in. Luke Nesler and Jeff Welsh are a great example of that. On this show, Luke and Jeff talk about the origins of their digital marketing firm, Impakt Marketing. They explain why they got started, how they made the leap from local experts to working with national big names, and how they’ve overcome their biggest challenges. Listen in to hear their story, learn from their experiences and get closer to living your life on fire. The post 201: The Entrepreneurial Journey of a Digital Marketing Firm, with Luke Nesler and Jeff Welsh of Impakt Marketing appeared first on Life On Fire.
Host Kevin Willett is joined by Alex Kesler from InSegment a Digital Marketing Firm. Alex discusses the history of InSegment, the importance of SEO, and re-targeting. Audio file: insegment.mp3