Hey there! Welcome to the Breakthrough Babe Podcast! I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute. And it is time to make massive breakthroughs in YOUR business. With each episode, you are going to move past your fears of asking for the sale, learn to build a deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, tech hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence. It is time for you, the Breakthrough Babe, to create more sales, income and connections in your business. Let’s get started! For more information about the podcast, the membership and other tools for making sales and growing your business, check out www.salesinanyminute.com. Connect with me on Social Media: IG: @jengitomer Facebook: Jennifer Gitomer
In this episode, join Jen as she interviews Rachel Varitimos, a Human Design Expert and Empowerment Coach, who helps individuals harness their unique potential and transform their lives. Dive into the world of Human Design, learn about its components, and how understanding your own blueprint can bring clarity and confidence in your personal and professional life. Show Notes: Introduction to Rachel Varitimos (00:45) Human Design expert and empowerment coach Passionate about hosting retreats and building sisterhood What is Human Design? (02:35) How it combines astrology, I-Ching, with the human chakra system, and quantum physics Offers insights into your unique strengths and weaknesses Understanding Human Design Types (07:15) Manifestor, Generator, Manifesting Generator, Projector, and Reflector Each type has its own strategy for decision-making and energy management Rachel's Journey with Human Design (13:10) Personal experience with Human Design How it changed her life and business Jen's Human Design Reading (22:50) Discovering Jen's type, strategy, and authority Tips for better decision-making and tapping into her potential How Human Design Can Benefit YOU as an Entrepreneur (34:40) Identifying your strengths and weaknesses Aligning your energy and decision-making with your type Enhancing collaboration and understanding within a team Incorporating Human Design into Retreats and Coaching (49:13) The power of sisterhood and community Emphasizing vulnerability, trust, and safety in personal growth Connect with Rachel Varitimos (52:42) Instagram: @Rachel_Varitimos Retreats, masterminds, and Human Design coaching services Learn how to step into your true potential by understanding your unique Human Design blueprint. Listen to this insightful conversation with Rachel Varitimos and discover how to make decisions confidently and create a life you love. Connect with Rachel, get your personalized reading and explore the transformative power of Human Design in your personal and professional life.
Do you remember those books of mazes from childhood? The ones where you'd start at one end, then have to navigate your way through a series of obstacles to get to the other side? I like to think of (and teach!) the selling process like those maze games. Not only is it such an accurate visual, but by gamifying it, sales automatically become way more fun. Selling doesn't need to feel icky or uncomfortable. In fact, if selling feels that way to you, then you're doing it wrong. If you want to make more sales this month, this week, or even today, then this new post is for you! Read on to learn how to identify the common selling mistakes service-based business owners and coaches make, and how to avoid them in your business to create the outcomes you desire. Navigating the Sales Maze Much like the maze games, when you're selling, you start at one end with your prospects with the goal of coming out at the other end with them as your customers. You may hit walls or obstacles along the way, you may even need to backtrack at times, but you've got to keep going, searching for alternative routes. If you're someone like me who really manages and thinks about using their energy strategically, then you may put a little bit more effort in upfront to figure out your game plan to get to the end goal, versus just trying to go through the maze haphazardly. When you learn from the mistakes of others, and you navigate the sales maze with intention, focus, and a strong desire to close, then you can reach your destination, aka the sale, more efficiently. I make a lot of high ticket sales. And that requires focus and intention to navigate the maze. Sometimes I come up against a wall that I didn't even know was there… I come up against a prospect's obstacle because I didn't dig deep enough at the start, so I didn't know it existed. And this is key, whether you're selling low, mid, or high ticket offers: You need to understand your prospect's motives for buying. You need to uncover their reason for why they want to make the purchase and what may prevent them from doing so. These are the potential obstacles that you need to help them overcome. This is the sales maze. And if you treat it like the game it is, it can be incredibly FUN. Avoiding the 3 Common Selling Mistakes I'm going to give you the 3 common mistakes that service-based business owners and coaches make. And of course, I'm not just going to give you the mistakes, but I will also share ways to avoid them. Mistake #1: Not being confident in your offer's value Now, notice I didn't say “in YOUR value.” While being confident in yourself and the value you bring to the table is a foundational component, often what ends up happening is the value of your offer gets lost in the process. Both matter, but you and your offer are two separate identities. The key to your prospect is the results you are going to bring to them through your offer. We have a tendency to make things about ourselves when in reality, it's not about us. So stop making it about you, and start making it about them. Stop making the sale about you and start making the outcome the focus of the sale. What happens after they purchase? When you focus on your prospect's outcomes, you take yourself out of the equation. The minute you believe in the value of your offer - of your product or service - then you're able to communicate that value naturally and authentically, with believability. And that energy gets transferred to your prospect like a magic wish. It's really freakin' powerful. Mistake #2: Focusing too much on selling, rather than relationship-building Some people actually focus too much on selling. What do I mean by that? They're not focused on relationship-building, they're focused solely on selling. I want you to ask yourself, Is my focus consumed by the transaction? You may feel as though you don't need to focus on the relationship to get people in the door, but your ability to move people through your ascension ladder and get them to continue to buy more from you is dependent on the relationships you cultivate. So figure out what you need to do to build trust and build an authentic relationship with your prospects. It's just like building a relationship with anyone else. How did you create a friendship you cherish? What are the tenants that you have with your friends? What do you value in your relationships with your friends? Determine that, then begin to figure out how you can create that with your clients, too, even if you're selling en masse. Mistake #3: Not following up Consistent follow-up is the key to converting probable purchasers into clients, yet so many people avoid this step in the process. I always ask myself, Why do people not follow up? I have found that it ultimately comes down to them feeling uncomfortable. Whether they don't feel confident in the value of their offer, or they simply don't know what to say, they resist following up because they don't want to just say, “Hey, are you going to buy my stuff or not?” That brings me back to Mistake #2 - focusing too much on selling and not on relationship-building. If you approach your sales process through the lens of building a relationship, your interactions with your prospects change. You reach out not to simply check on the sale, but to share information, ideas, or other useful things with the genuine intention to connect and help. And yes, of course, naturally moving forward with you will come up. And if it doesn't, you have an opportunity to bring it up that feels more in the flow of a regular conversation. The sales are in the details. You WILL make sales and have fun doing it by establishing a real rock-solid belief, building authentic relationships, and creating a follow-up system that adds value. Diving deeper If you're ready to invest in yourself and want a step-by-step approach to improving your sales, I'd like to invite you to join me in Your Success Frequency Membership - it's a must-have for anyone who wants to transform their business to earn more money by doing more of what they love. This will help you begin selling in a way that helps you skip those dead ends, make the sales you deserve, and have fun doing it! In the membership, you'll learn what you can do on a daily basis to take action toward your sales goals. We'll cover strategies you can implement, you'll automatically get my 22 Revenue Generating Ideas, and you'll get access to a monthly call with me. You'll also be a part of a community of other awesome entrepreneurs in the midst of growing their businesses. It's only $27 a month when you pay annually, so it's very accessible. Sign-up to get the tools, knowledge, and support you need to take action toward your sales goals. Your Success Frequency Tip of the Day: Today's strategy is to practice positive self-talk. Listen to the language that you use to talk to yourself because that language has a massive impact on your energy and your mindset. I always tell people: It takes way more energy to be negative, worried, and/or anxious than it does to be in a happy, positive state of mind. So when you start hearing negative thoughts, write them down, and get them out of your head, because when they're in your head, they're swirling. When they're in your head, they're an infinite loop, a broken record. So get them out of your head, that's the very first step. Then, work with a coach who can help you reframe them into something positive. Then, the very next time you hear yourself saying anything that you wouldn't say to your very best friend in the most loving and kind way, take it out of your head, put it on paper, and put it someplace else. Reframe it, work with it, and move through it.
I've just come back from attending a retreat in Sedona with my high level mastermind group, and I'm bursting with fresh energy and ideas to share with you. Retreats like these are vital to help us think differently, but that won't translate into us attaining our goals unless we then take action and do differently as well. As I launch into taking steps to implement the 3 biggest lessons I learned into my own business, I'm inviting you behind the scenes so you, too, can immediately put them to use for greater success in your business. Read on to get a peek into the high impact changes I'm going to be making based on my time amongst a powerhouse group of multi-6 & 7-figure entrepreneurs. — Here are 3 lessons that I learned from my high level mastermind that you can begin to implement immediately in your business. Lesson 1: Throughout the weekend, I realized that a recurring theme for me was that sometimes I need to slow down. To speed up, you need to first set the right foundations into place. What this really comes down to for me (and, I believe for you, too) is looking at the different actions I'm taking in my business and assessing the intentions behind those actions. Is there a purpose behind all of the actions that you're taking? And is that purpose driving you towards the goals you want to achieve? If the intention isn't there, then all of the podcasts you record, the social media posts you put up, every item you check off your to-do list is missing the impact you could be making if it had the driving force of intentionality behind it. This weekend was a huge reminder for me to look at the different actions I'm taking to determine how I can get more intentional with them so that they take up less time, and they serve more of a purpose. Lesson 2: The second big lesson I had over the retreat was the importance of building a team and becoming a better leader. While I have people on my team, once I started to look at their roles from the perspective of an integrator, I realized that I have three different divisions to fill: Growth, Operations, and Fulfillment. Growth is everything sales related. Operations is all the what I would call “boring stuff” like accounting, HR, and legal. Fulfillment is everything that happens after the sale in my client's journey. This all comes from the book, Traction, which I read a couple of years ago. And after hearing it again and again over the weekend, it just really dawned on me that I need to get my team in order. Maybe this is the 15th time you're hearing you need a team, too. If you've resisted it, I would re-read that book, and get the right support because a team can really impact your business. Now, I'm not going to spend tons of money I don't have on hiring, but I am going to figure out how I can make a team of people from a mix of contractors, part-timers, and perhaps one full time person to help me generate revenue and grow my business. I see where I'm at right now and know that in order to get to my next level, I need more of a team. For me, there are a ton of things in my business that are not getting done that are revenue-generating activities. And I know that if I put my focus there, and had some help behind the scenes to make more things happen, it would immediately result in more revenue. So for where I'm at in my business, even though I called Operations “the boring stuff,” that's not my next hire. My next hire is someone who can help me with Growth. This will be someone who can help me with all of the specific intentional activities that will help grow the business. Once you outline this all on paper, and put a chart together of who's doing what role in your business, then you can see where the gaps are and it becomes so obvious what you need to fill. Lesson 3: The third lesson I took away from the retreat was not something that was directly taught, but was more something that I witnessed - that is the power of community. The people in the room were on fire, each of them running 6-7-figure businesses and just absolutely crushing it. The opportunity to network with, learn from, and collaborate with these people who will likely become lifelong friends is invaluable. When you put yourself in the right space like I did in this mastermind, that authentic bonding can lead to potential collaborations in the future for all of us. It's just so important. I want you to think about who is in your community right now. How are you expanding your community? How are you meeting amazing people who not just want to cheer you on, but also collaborate with you? While it sounds cheesy to say, “Let's help each other grow,” it's that energy that will get your further in life and business. The easiest, fastest way to grow is to borrow someone else's credibility. So if someone else has an audience and they say you're the bomb.com, then their audience is going to come follow you. And it works reciprocally. Give more than you take, always. For the past couple of years, I have not embedded myself into a mastermind. I'm in coaching groups, and other high level groups. But the ability to meet with other entrepreneurs in person in a learning environment, where you're all trying to achieve a common goal, aka grow your business and grow yourself professionally, allows for very quick bonding and the formation of an intentional community to cultivate. Looking to join your own mastermind group? Who's in your mastermind? Are you in the right groups? If you aren't currently in one and are looking to join a mastermind, the one I lead has three spots open. We have not had our first in-person retreat yet, so it is the perfect time to join. I am opening the doors this week to talk to people who are interested. All you need to do is DM me on Instagram @jengitomer and let me know that you want to chat about the mastermind. There will be no pressure; we need to see if it would even be a good fit for you AND for the group. We'll be spending the next 10 months together, so it's important it's cohesive. If it's not a hell yes for you, and it's not a hell yes for me, then we don't move forward. There are no hard feelings, and we get to chat and have a conversation and potentially collaborate or and continue to communicate in the future. I look forward to chatting with you! Your Success Frequency Tip of the Day: Immerse yourself in cold water. Take a cold shower for a minute each day this week, and see how you feel afterwards; it will immediately raise your vibration. If you want to get into the details of all of the health benefits, feel free to Google it - they are far-reaching and amazing. Taking a cold shower is similar to taking a cold plunge, just a bit easier and more accessible. If you can't do a full minute, then work yourself up to it. Start with 20 seconds, then go to 30 seconds, and keep working up your tolerance. I promise it's going to raise your vibration.
Did you know that many entrepreneurs often resist sales, even though they know it is the lifeline in their business? If you, too, find yourself avoiding this crucial component to achieving your goals, you're not alone and today's new post is here to help! Below, we'll get to the root of where your resistance lies to uncover the beliefs swirling around in your head that may be holding you back. Read on to build your sales confidence, learn how to sell with intention, and lower your resistance to talking about all the things that make you squirm like pricing. Do you ever feel like you're held back in your business by sales resistance? Do you feel like you either struggle to close deals because you don't ask for the sale on a discovery call, or you simply don't talk about your offers as much as you could or should? That sales resistance is present within your business. Today, I'm going to share some strategies that will help you break through that sales resistance, and help you overcome those sales obstacles so that you can create the coaching business or the service-based business that you're hoping for. First, we need to understand where the resistance comes from. Because, just like anything else, we're not going to simply put a bandaid on top for it to resurface later; we need to get to the root of it. In my conversations with hundreds of entrepreneurs, I have found that resistance often comes from fear - fear of rejection, fear of failure, or a general lack of confidence, not just in yourself, but in what you offer. What beliefs exist in your head that cause you to resist selling? Are these beliefs your own, or are they stories that you've heard and searched for supporting evidence to enhance them over time? Are these stories serving you? Or are they limiting your business' ability to thrive? Let's take the common belief that selling is manipulative and pushy as an example. You may know that, logically, people don't have to be pushy to sell. You've likely bought plenty of things sold to you that didn't make you feel manipulated in any way. So why does your brain tend to think that, “Oh, if I talk about my offers, I'm going to sound pushy.” Well, the thing is, we've all been pushed before, and we don't like that feeling. And as a result, we REALLY don't want to generate that feeling for other people, so we've built up this story to protect ourselves from that. But you absolutely CAN sell your offers without being manipulative or pushy. To do so begins with your intention. Where's your intention? Did you start your day with intention? Did you start your sales with intention? Because sales need to begin with intention and purpose to not come across as pushy or salesy. If your purpose is to genuinely help solve a customer's problem and you approach your sales from that intention, you will create a win-win where both you and your customer feel at ease and empowered. Here's how to sell with intention: Identify the right customers Build trust and credibility by offering value, giving them free resources in some way that they value Be clear on how you're helping them Start talking about your offers in a helpful way Finally, in order to lower the resistance to making sales and talking about your offer, you also have to get comfortable with pricing. Now, there's one big sales resistance piece that I didn't talk about and that is the resistance entrepreneurs create for themselves. This is a self created thing around money and talking about pricing and selling. If you're struggling to talk about pricing, then that goes back to building confidence in the value of your services. Don't make it personal - this isn't about self-confidence, but rather confidence in the value that you offer. Write down (for yourself) the benefits and outcomes that you offer to your clients and how you help them achieve their goals. Because when you focus on the value that you provide, you can actually build your own confidence and communicate what that worth is for the offer so much more effectively. Plus, when you become confident in your offer, then your confidence will get magically transferred to everyone else. That feeling of confidence is an energy transfer thing. How you show up changes how people perceive your ability to help them in a more positive way. Practice, practice, practice What often happens for entrepreneurs is you work on something like your mindset, and you get really good at the head stuff. But then, when you go to implement and integrate, it doesn't always transfer. It's not always that easy. Sometimes it's hard to take that leap from the strides you made in your mind to real world action. It doesn't always happen immediately, and that's okay. But how often do you actually practice talking about your pricing? How often do you practice talking about your offers? The more you practice, the more comfortable and confident you're going to become. You can practice with friends, family, or whomever. The key is to roleplay until you decrease your anxiety around the conversation. You learn the skill, you practice the skill, and then you implement it. When you do this, there's so much less confusion and stress surrounding it. If you keep practicing and trying, eventually you're going to create the difference that you want to create. Finding Your Frequency Weekly Tip I had a special listener request which I'm now adding as a new segment to my weekly podcast. We'll call this tip, “Finding Your Frequency.” My friend, Honoree Corder, just released an amazing book called, You Must Market Your Book. If you're an author, I highly recommend you go to Amazon and get that book. Her suggestion to me was to include a quick way that you can tune up your frequency each week. For this week, I recommend you give yourself a quick burst of physical activity to tune up your frequency. Yesterday, I needed to pick myself up, so I started dancing. I picked up my dogs and included them in the fun. Before I knew it, I'd been dancing for 15 minutes and every part of my being was in a different mental state. It doesn't have to be a long run or workout, just a quick burst of energy. Take 5 minutes to change your physical state and in doing so, you'll boost your energy level, reduce stress, increase mental focus, and much more. Tag me on Instagram and let me know how you're feeling afterwards! Diving deeper If you want a step by step approach to improving your sales, I'd like to invite you to join me in Your Success Frequency Membership - it's a must have for anyone who wants to transform their business to earn more money by doing more of what they love. In the membership, you'll learn what you can do on a daily basis to take action towards your sales goals. We'll cover strategies you can implement, you'll automatically get my 22 Revenue Generating Ideas, and you'll get access to a monthly call with me. You'll also be a part of a community of other awesome entrepreneurs in the midst of growing their businesses. It's only $27 a month when you pay annually. Sign-up to get the tools, knowledge, and support you need to take action towards your sales goals.
Don't you just love when life presents you with inspiration in the most unexpected ways? A recent bathroom renovation in my beach condo has got me thinking about business renovations or, what I like to call, a business edit. A business edit is a process where you get rid of the things that are no longer serving you, and then call in more of the things that are for greater reach & profitability. Periodic assessments like this can be powerful vehicles for transformation - for both you AND your clients. Read on to tune into your gut, realign with your zone of genius, and serve more from a place of purpose. What is a gut renovation? I'm currently in the midst of a gut renovation in my master bathroom, which is where literally everything is torn out to be redesigned. You take the room “down to the guts” and start fresh. I love the imagery of taking things down to the guts, of getting down to the root of things in order to rebuild something better. This same concept can be applied to your business. There are times when it is useful to go back to your foundation and restructure with intention. The use of the word “gut” here also has a dual meaning. When renovating your business down to the gut, you also want to work from your internal gut aka your internal, intuitive compass. Tune into your breath, and intentionally find your flow. Then, I want you to ask yourself, Was my business built by listening to my gut? If, like so many others, you built your business by doing All The Things to get it up and running (and have been running ever since), now could be a great time to take an assessment, review what's making you money, review where you're spending your time, and determine if all of that is actually the way you want to proceed. Think of it as an exercise like cleaning out your closet When you clean out your closet, you've first got to take everything out to see exactly what you're working with. Then, you begin editing it down - some stuff is given away to charity, some tossed out, and the rest is left to be put back in and organized as a more curated collection. Boutiques do the same thing - they don't present a full clothing line but only hand-selected items that they call an edit. That's why I like to call this process a business edit - you're curating your offerings and workflow. In your business edit, you want to put all of your cards on the table. You want to assess what you're doing, how you're doing it, what's making you money, what isn't, what you enjoy, what you don't. Then, from your gut, you want to determine what you're going to put back on the shelf - and what's being edited out. You literally get rid of the things you no longer need that are no longer serving you and, in doing so, call in more of the things that are. What you're left with is a collection of things you actually enjoy doing and you get to monetize that collection, because this is YOUR business. Do this mindfully Word of warning: If you keep doing this over and over, you may never make traction in your business. But, if you haven't reassessed your direction in a while, now is a great time to pause and check in with your gut. What is your gut telling you is your zone of genius? What is the thing that you were put on this planet to do? How can you serve more people by creating more aligned offers with your purpose? When you conduct your business edit with client outcomes in mind, it makes it easy to monetize your curated offerings. Powerfully describe the ways in which you can help your clients transform. That's what's going to help you take your business to the next level. Diving deeper If you'd like more guidance in tuning into your success frequency, please join us in Your Success Frequency Membership - it's a must have for anyone who wants to transform their business to earn more money by doing more of what they love. It's only $27 a month when you pay annually, and you'll be able to join me & an amazing group of humans as we connect and make more money!
We're officially one month into 2023, and it's a great time to pause for a little self check-in: How is your year going so far? If you didn't get the results you wanted in January, don't despair. I've got a quick new post to help you get to the root of what may be the missing piece of your puzzle. Read on to drive yourself to success with a simple tune-up to your sales engine. When you find yourself asking, “What can I do now?”... When you're trying to earn more money, most people immediately go to the camp of, What can I do? How can I work harder? How can I do more things to achieve my goal? Because we are a society of doing, we've been taught all of our lives that the harder you work, the more money you earn. Do, do, DO. But the thing is, at a certain point, there aren't any more hours to work. And even if there were, you didn't get into entrepreneurship to become your own worst boss. So what do you do if what you're doing isn't resulting in what you want? My answer: Look back at your energetics. Your sales engine needs fuel. Recently, I switched back to a gas car from a Tesla. And much like cars require fuel to run, when you're selling, you also need sales energy to drive your sales engine to reach your intentions and your targets. Simply put, if you're in high vibes, operating from a high frequency, you are more likely to come across as motivated, confident, even persuasive in a positive way. And then, when you're faced with an objection, you might even look at it as their indication that they want to buy, and you may be able to react and respond differently because of the energy that you're in. Ultimately, this leads you to earn more money. On the other hand, if you have low energy levels or are running on a low sales fuel tank, you may struggle to put yourself out there. That energy will come across on social media, in the emails you send out, and in your interactions with others. This can result in low or no sales, and can cause you to miss out on a lot of opportunities. Just like your car can't run without fuel, your business, your income, and your sales can't run without positive sales energy. Where to start to refuel your sales energy Where does your energy come from? Think about it. It comes from a good night's sleep. It comes from regular exercise, and what you consume and eat in your diet. It comes from your attitude, your gratitude. These are your energetic foundation. When you take care of your physical and mental well being, then you can create the sales energy that you need to succeed in your business. It's just like fueling up a car - you need to fuel up your sales engine. When you do that, that helps you maintain your focus and accelerate; it helps you put your pedal to the metal. In this society of doing, I want you to also understand that it's not just about doing, it's about who you're being. Who you're being is not thought about or questioned often. And yet, if you don't take a look at who you're being, you're missing a really important piece of the puzzle. Think about this: Who would you be if you were already the person who achieved your goals? What would that look like? What would that feel like? What would the energy of that be like? How would you be making decisions? And how could you live that in advance? If you want to be the person that's making half a million dollars (or whatever your goal is), determine what that person would have energy for. And what would they not have energy for? What would their non-negotiables be? How would they be showing up? What would that look like for you? Because if you've dreamt of a goal, then that is the first signal that you can achieve that goal. So if you didn't get the results that you wanted in January, then you need to ask yourself, Where are you being that person? Who would be getting those results? And if you did, then you need to ask yourself, Who are you being? And how can you amplify that, because that's exactly what you get to do throughout the year: Amplify the person who you want to become, amplify those actions, live that person in advance. I hope this will encourage you to fill up that sales tank, fill up your sales fuel, so you can tune into your success frequency and drive home the intentions that you're hoping to achieve this year.
As a fellow coach or service-based business owner, you know that in order to achieve the success you're hoping for this year, it requires focus, motivation, and dedication. But all too often, work + life can get in the way of your productivity. The good news? All it takes to get back on track are a few purposeful actions that I'm going to share with you here. Read on to realign your efforts to better serve your larger goals and tune your frequency to exactly where you want it to be. There are no coincidences One of my clients just posted about clutter and its impact on business. And right now, everything - literally everything - in my beach condo feels cluttered. I just got back from a little travel, and I am doing a renovation project in my condo at the beach. Renovating a bathroom has turned into a larger project, mostly because I keep adding things to it. When I got back to the beach, I discovered that my condo had been turned upside down. It looks like a freaking cyclone went through it. I walked into the bedroom, and all of the clothes from one of the closets are on the bed, there's a massive hole cut into the closet, and there's dust everywhere. We had to turn off the water last week, and apparently, when they turned it back on, it flooded one of my rooms. So one of the rooms has pieces of carpet literally cut out of it to prevent water seepage and mold. Essentially, the place is a complete disaster. I thought, Damn, I really wanted to have a productive week. If life has got you feeling off kilter too, I want to provide you with a couple simple actions I take in these moments to get back on track. Take these steps to tap back into your success frequency: Declutter your environment When you look around your workspace and your physical living environment, does it feel cluttered? Or does it feel neat and organized? Physical clutter is like having too many tabs open on your computer - it slows everything down and makes life difficult to navigate. Too many open tabs makes it harder for your actual machine to focus and get the task done that you're asking it to do because you're taxing the system. And it's the same thing when your physical space is cluttered or disorganized. It can be overwhelming and draining, making it much harder to focus and be productive. Take time to clean and organize the areas you inhabit to create harmony and balance. Neat environments promote positive energy flow and improve your overall well being. Prioritize your work projects Decluttering your physical space is just the beginning. If you really want to increase your productivity and achieve your goals, it's important to declutter your work projects as well. When you have too many projects or tasks on your plate, it can be overwhelming and chaotic, making it challenging to determine what's actually important when it comes to achieving your goals. So now is when you stop and prioritize. Begin by determining what your revenue generating activities are. What activities do you need to do in order to create the income goals that you want? Rather than getting caught up in things you find fun or easy items to check off your list, starting with what specific tasks will get you to your income goals will help you win. Everything begins after the sale. After the money comes in, you get to serve the client, invest more in your business, pay yourself, pay your bills, and feel more free. Simplify your workflow Every single quarter, I take a look at all the things that I'm doing and assess what's working and what isn't. What can be simplified? Do I need to be doing this? Is this still impacting my business in a positive way? Sometimes we get in the thick of things and we're so inside that vortex of doing, doing, doing that we forget to zoom out and look at the big picture. I want you to ask yourself: Are there things I need to delegate? Are there things I need to stop doing altogether? Or are there ways I can simplify the process of what I'm doing? It's only when you allow yourself to look at the big picture view that you can refocus your energy and reset your frequency, tuning in to exactly where you want to be. Give the above a try! These simple steps can help you refocus, get back on track, and bring your aura back to a place of service so you can serve your clients and ultimately make more money.
How would you like to feel more energized, more creative, deliver more value, and convert more revenue in 2023? It's all possible - IF you make this the year you invest in your own health and well being. That, my friend, is the game changer. Once you make your wellness your top priority, it has a trickle down effect: you will be better equipped to serve your business and your community. This week on Your Success Frequency podcast, I'm joined by Rachel Hoeppner aka Real Health with Rach. She is a Holistic Nutritionist, Integrative Nutrition Health Coach, and Women's Health, Hormone, and Fertility Specialist. She's on the show sharing her incredible story of transformation, as well as her expert tips to help you achieve your health goals + feel your best this year. Dive in to Episode #11 to kickstart your health journey, learn more about how to heal your hormones, and get invited to a free training to guide you in becoming the expert healer of your own body. About Rachel Rachel Hoeppner is a Holistic Nutritionist, Integrative Nutrition Health Coach, and Women's Health, Hormone, and Fertility Specialist. She became passionate about and dedicated herself to holistic health as a result of her own journey to heal chronic hormone, gut, and thyroid dysfunction naturally. Her mission is to help women heal their hormones so they can achieve their health goals and look and feel their absolute best! She specializes in addressing stubborn weight loss, chronic fatigue, hormone imbalances (including symptoms related to periods, PMS, PCOS, or Endo), thyroid dysfunction, autoimmune symptoms, fertility, pregnancy and postpartum care, food sensitivities, and digestive issues. She decided to dedicate her practice to the speciality of women's health, hormones, and fertility after her own realization that women are underserved, written off, or not listened to more often than men in our current healthcare system. Through 1:1 and group coaching, Masterclasses, and free challenges, Rach is able to further her mission of educating women on the science of how their bodies work, how to easily and effectively care for the specific needs women have, and how to cultivate life long, sustainable wellness! You can find her on Instagram @realhealthwithrach (as well as Facebook & TikTok). Feel free to connect with her via DM - she's the Voice Note Queen! In this Episode While I typically provide more detailed show notes outlining all of the concepts in the episode, I highly recommend you go listen to hear everything in Rachel's words. This extra special episode is jam packed with insights that will likely resonate with you in ways you might not expect. Listen in to hear: How Rachel came to her eventual diagnosis of PCOS and hypothyroidism that went undiagnosed for over a decade How being put on hormonal birth control at age 15 led to many years of painful trial and error to get finally get off medication How Rachel helps women heal their bodies from the inside out, without dieting, overexercising, or counting calories How to identify the symptoms of your hormones being off How healing is possible, no matter how deep of a hole you're in How to take ownership of your health and move beyond the traditional gatekeepers of the medical institution How she helps burnout entrepreneurs take control of their health journey to be more effective in business Join the Free Challenge w/ Rach Are you ready to take that first step in understanding your hormones with the ultimate goal of healing them? The first step is to know what's going on in your body. Rach is a huge proponent of bodily autonomy and agency over your health - and that starts with knowing what's going on inside. Everyone's body and experience is different, which is why she wants you to become informed. Rach is all about helping you become the expert of your own body. Rach is hosting a free 5 day Happy Hormones Challenge. In it, you will get video trainings with her for 5 days in a row, where she's going to teach you how to identify the symptoms that are going on in your body, your specific hormonal imbalances, and some actions that you can start taking right away each and every day to have happier hormones by the end of the week. You will also start to understand and use terminology that resonates with your story and your journey. You can sign-up for the free challenge here.
While I may not know you personally, if I had to guess, just by the mere virtue of you being here, I'm going to say that you likely have some pretty hefty business goals that you want to achieve this year. And in order to crush those goals, you're going to need to do what's known as income producing, or revenue generating, activities in your business - not just once, not just every few months, but daily. In today's new post, I'm giving you some of my favorite ways to produce revenue that are not only easy, but they're also FUN. Read to discover how you can generate more money - consistently AND reliably - in your business in 2023. I love what I do, but I hate the sales part… Most service-based entrepreneurs and other small business owners usually get into their line of work because they love doing what they do. I once worked with a baker in New York City who absolutely loved to bake her cakes. But when it came to actually selling them? It was definitely NOT her favorite thing. Does that feel familiar to you? I hear this a lot. But here's the thing: In order to be a successful business owner, and in order to reach your goals, you're going to have to make sales. That's just how business works. This is actually how I see it: You GET to make sales. I don't look at sales and selling as something that feels icky or uncomfortable; I look at it as something that could actually be fun. That is, if you let it be fun. Generating revenue is a daily activity Before I share with you some of my favorite revenue generating activities, you're probably wondering how much time you will need to dedicate to this. Fostering consistent revenue in your business isn't a weekly, monthly, or whenever-I-feel-like-it kind of thing. It needs to happen every single day. The biggest trap that many entrepreneurs get themselves into is they attain a bunch of clients and then spend all of their time serving, serving, serving. Then, all of a sudden, those contracts or services end up expiring or wrapping up, and they find themselves suddenly back at square one. They've got to start all over again to fill up their client roster. And this isn't something that happens magically; there's a ramp up period to cultivating a new audience and warming them up to the idea that they need what you're selling. This is exactly why I teach my clients to make time for income-producing activities every day - so they never find themselves back at square one. Here are 3 things you can do every single day to generate revenue in your business Talk to your audience every single day. Take steps each day to build the top of your funnel by creating engagement. You want to be at the front of people's minds. You can maintain a warm audience that is receptive to you by providing value where they hang out. Make your offers known and easy to buy. Talk about your offers. People cannot buy from you if they aren't clear on what you're selling. Create irresistible offers, put them out there in a way that is easy to understand & access, then make it simple for people to purchase. Don't make people jump through hoops - that's the quickest way to lose leads. Cultivate referrals from your existing client base. Your current clients are the path to more people like them. When someone says good stuff about your work, other people take notice and want to know more. I built most of my business through referrals. Make a list of the people you're currently working with, check out their connections online, and set-up a simple affiliate-based or referral-based system that rewards them for sending people your way. Final Notes It's easy to make all of the above incredibly complicated. My challenge to you is to instead find ways that you can incorporate the above activities in the simplest way possible. Take these things, write them down, and figure out how you're going to implement them in your business. I encourage you not to procrastinate on them. There's no point in getting to the end of the year and saying, I wish I would have done X Y, Z. Now is the time to do X, Y, Z. So take action. Take action because doers make dollars, and movers make money. So move. Extra Resources If you want help setting up a system to generate more income in your business in 2023, I recommend that you hire a coach. I have one spot available this quarter - just one and if that's something you're interested in, let me know. You can also go to jengitomer.com/whysf to join the success frequency membership.
Have you ever tried to drive around on a flat tire? It's a pretty useless endeavor that requires a whole lot of effort for very little progress. It's no way to drive, nor is it any way to start a new year. Literally, or metaphorically. In today's new post, I want you to pull over, take a pause, and do an energy check with me before you launch too far into 2023. I'm going to ensure you're not being dragged down by heavy energy carried over from 2022 that could prevent you from hitting your goals at full speed. Read on to learn how your outcomes are directly impacted by the energy & frequency that you bring to whatever it is you're trying to achieve, and how you can take more effective action from a high vibe state. When a year-end review leads to a shame spiral… I have to share something with you. As you know, New Year's was this past weekend. And over the weekend, I did what I normally do, which is I started to write out my accomplishments to end the year, really thinking through and honoring what I've achieved. As I wrote that list, which was long and mighty, I also got really hard on myself about what I didn't achieve. Have you ever done this? You set a goal at the beginning of the year, and then by the end, when it didn't come to fruition, you get down on yourself and that leads to a shame spiral. The thoughts in your head fall down the rabbit hole into a very negative space. That's where I found myself. And the thing is, I actually did really well last year. In fact, 2022 was my best year in business yet. But instead of focusing on all the amazing things that I did achieve and all of the incredible achievements I helped my clients attain, all I was focused on was the fact that I didn't hit this uber crazy, pie in the sky goal that I had set for myself the year before. Can you relate? Have you ever done this to yourself where you don't celebrate the thing you “should” be celebrating because it's just never good enough for you? Do you find yourself constantly moving goalposts? If so, you're not alone. It's a common thing that really high achieving entrepreneurs do. But here's the thing: If you go into this year, bringing the baggage from last year, bringing those feelings of not good enough, it's not going to serve you. It's like trying to climb uphill while carrying a backpack filled with bricks. You might eventually get where you're trying to go, but it's going to weigh you down along the way, taking more time, energy, and effort to get there. It's time to take an energetic pause Before you get too far into this year, I want you to really check in with your energy. Are you carrying around any heavy energy from last year? Are there any emotions or disappointments weighing on you still? It's okay if it exists, but you have to acknowledge it and accept it before you can move on from it. If you've got negative energy from any lingering resentments from last year, it's time to free yourself. Freeing yourself - taking off that backpack of bricks - is a choice. You can put it down, and one by one, you can put the things away in their place where they need to go. It may take some time, it may take some energy, it may take some effort, but once you've let go of that unnecessary baggage, you're going to feel so much lighter. You're going to be able to move at speeds you never realized when you were so weighed down. How to unpack Freeing yourself doesn't mean you just shut it down and move on. Your feelings are real and I'm not asking you to ignore them - I'm asking you to unpack them. And there's a difference. When you unpack something, you take a look at it, you analyze it, you receive the lessons learned, and then you put it away. You thank it, and you put it in its place. And that place may be somewhere off your back. You'll be amazed at the freedom, the possibility, the abundance, and the joy that will come your way. As I began to unpack my own suitcase, and to forgive myself for not achieving exactly what I wanted to achieve, I was finally able to recognize all of my amazing achievements. I felt my breath and my energy shift. I was hit with fresh inspiration. And I want the same shift for you. Check in with your energy and determine if you're carrying any baggage that you need to let go of. If you are, take some time to reflect and journal, then seek support and guidance. It's often really hard to see yourself from your own perspective, which is why coaches are so important because they offer that outside perspective. Coaches can mirror for you what they're seeing. And if you work with someone you trust, then they can help you see what it is that you're unable to see within yourself. 3 Resources to Kick Start your 2023 Get Coaching from Me If you want to work with me, I have an amazing methodology that I use to uncover what stories are holding you back or limiting you. I use the power of breath along with other strategies that help my high level clients rewrite their story's ending. Right now, you may be playing a story in your head over and over again. It's time with the new year, this new portal that we've entered into, to turn the page and begin a new chapter. Perhaps it's time to begin a new volume. And in order to do that, you need to let go of these old stories. In my coaching process, I can help you to forgive yourself, reframe your mindset, and begin to take action on your new goals from a place of high vibe + high frequency. Remember: Your outcome is directly impacted by the energy and the frequency that you bring to whatever it is you're trying to achieve. If you'd like coaching from me, you can DM me on Instagram to chat more @jengitomer Download My Monthly 4 Intentions One Pager As a fresh & free resource for you, I broke down goal achievement into four main categories for each month, called The 4 Intentions. Once you achieve these four main categories, then everything else will fall into place. You can get the free one pager at jengitomer.com/4intentions Once you begin this process each month, be sure to tag me. I would love to see what you want to achieve and intend to do so I can cheer you on and route my vibrational energy your way. Inquire about Joining my Mastermind In other big news in terms of the support I offer for high achievers like you, I am opening the doors to my mastermind. I have a couple of spots available, and would love to chat with you about it more if that interests you. In this mastermind, I help women create multiple six figure businesses without the hustle in an aligned, loving, soulfully caring way. And we have so much freaking fun doing it. You get coaching with me one on one, and group coaching alongside the other members of the mastermind. You get a community of amazing women to bond with - actual people who want to collaborate, not compete, and lift each other up. You also get to attend in person retreats specifically for the mastermind. This opportunity is all about getting the exact kind of support that entrepreneurs need to accelerate their momentum and their business' growth for 2023. If this is something that you feel called to, please send me a DM on Instagram. I am not a high pressure person, and I will not push you into this. If you're interested in talking about it, we will set up a call to see if it's a good fit. And if it's not a full body YES from you, then guess what? I'm not going to ask you to move forward. I only want to serve people in this program in this container who really want to be there. The members from this past year have made amazing strides. One woman is well on her way to 500k. Another woman grew her business from $16k a year to $92k. Another woman keeps having her biggest cash months yet. But it's not just about making money. That part's easy. It's about upgrading your mindset to a whole new level. It's about creating a business that works for you, not the other way around. It's about having fun. It's about creating new friendships, new bonds, and finding your soul sisters. Let me know you're interested in the mastermind, and let's have a chat about it. I'd love to see if it's a good fit for you. I'd love to see you there. I'd love to help you grow. I'm only taking on a few new people. I keep this group small because the members all get a lot of my personal time and energy, and I'm careful with where that energy goes. Here's to your success in 2023! Visualize that backpack on your back and see if it's filled with feathers or full of bricks, and go activate your success frequency.
The holiday season may be referred to as “the most wonderful time of the year,” but it's also the busiest and most overwhelming time of the year for many of us entrepreneurs. If your energy is waning and you're struggling to get into that holly-jolly spirit, it's time to take a step back, take a breath, and reassess before the fun times pass you by. In today's new post, I'm sharing 5 quick & constructive tips to help ground you and release the pressure of the holiday season. Read on to reset your frequency and get yourself into an energetic space that allows you to actually enjoy the holidays and enter the new year with fresh vibes. Enter: The Most Stressful Time of the Year Because I'm a pretty empathetic person, I've been feeling the stress and anxiety that is often in the air around the holiday season. It can be a pretty busy and intense time for anybody, let alone for entrepreneurs because there's the pressure of meeting your end-of-year goals while also managing the demands of the holiday season. Let's be frank - buying gifts, making sure that your house is in order, preparing for company, cooking, baking, and having kids out of school can be pretty overwhelming. I thought it would be useful to take a few minutes to talk to you about some strategies that I use to both manage stress and avoid burnout during this busy time of year. 5 Practical Strategies to Manage Holiday Stress & Avoid Burnout Review your goals and expectations and bring them back to reality. This goes above anything else, because you can do all the other things that I'm about to tell you, but if you don't do this one thing, then none of the other things will really matter. If you are trying to do a billion more things before the end of the year, then I challenge you to take a step back, take a breather, and really ask yourself, Is this realistic? Or are you just rushing to achieve it so that you can say you did it in 2022? Are you actually achieving this in the best way possible? As high achievers, we often put too many things on our lists and set the bar too high, which leads to failure and disappointment. If you bring your goals and expectations back down to reality, then you give yourself space to actually take care of yourself during this stressful time of year. Take breaks and prioritize self care. Make sure you carve out time for yourself. Self care isn't just bubble baths and meditation. Think about what restores you, mentally and physically, and make time for those things. For me, waking up to take a tennis lesson was self care today. It creates focus, allows me to be present in the moment, gets me Vitamin D in the sunshine, and gets me exercise. Making time for tennis makes me feel great. Your thing may not be tennis; maybe your thing is getting enough sleep, or cold plunging, or time to read in a quiet space. Whatever it is, make it a priority. Renew your resources as often as you need. Look at your (now realistic) goals and ask yourself, What can I delegate? Where can you ask for help? I find that so many people I work with hate asking for help. I don't know if it's because you feel like it makes you less of a person, or it makes the accomplishment less of an accomplishment if you've gotten help, but the truth is, when you ask for help in the areas that you really need help, then you can spend more time on higher level tasks. It doesn't just have to be business help. It could be help with general life tasks, too. Be open to assistance. Set boundaries. It is okay to say no. If you're a yes person, please realize that every time you say yes to something, you're also saying no to something else. By saying yes to doing something for someone else, you're also saying no to yourself. Resist the urge to say yes just because it's easier. Be deliberate with your decisions, particularly this time of year with your time. Every time you're asked if you want to go somewhere or do something, actually ask yourself if you want to do it. If not, saying no will help you avoid feeling overwhelmed or burnt out due to being overcommitted to things you're dreading. Practice gratitude. Really focus on the things that you're grateful for. Because when you do that, it will help you shift your perspective. It'll help you reduce stress, and it'll help you really reflect on the positive aspects of your life. You can also take your gratitude practice deeper by expressing gratitude to the people in your life. Think about who makes a difference in your life, who you love, who you appreciate - everyone from family, friends, to clients and colleagues. When you express that gratitude, they'll feel good, and you'll feel even better. Ending the year on a high note Right now, I want you to take some time for yourself. Really get yourself into a great place to come into the new year by grounding yourself and enjoying this holiday season. Enjoy this time, because it's not going to come around again for another year. So really take the time to focus on yourself, your family, and your well being. Enjoy those around you so that you can come back for the new year feeling fresh, grounded, and ready to have your best year yet. Wishing you a Happy New Year - here's to activating your success frequency!
As we wrap up 2022, I'm celebrating not just the holidays, but all of the goals that I checked off my list this year. Want to know my secret weapon in making those big, audacious dreams happen? I'm actually preparing to use it again for next year right now, and I'm inviting you to join me in the process. In today's new post, I'm sharing the three benefits of using the power of visualization with the tool of the vision board. Read on to get a peek into the dynamic elements I include to take my vision boards to the next level of intentionality. You can also download my free holiday gift to you - my guide to the ultimate vision board - here. What is the power of visualization? Visualization is the practice of mentally rehearsing, or picturing, the achievement of a goal. You use your imagination to create really detailed images of exactly what you want to achieve. This allows you to see the outcome before it even exists. There are tons of benefits to using visualization. When you visualize your goals, it helps you stay motivated and focused on what you want to achieve. Because we think in pictures, when you create the images of your goals in your mind, it will help you begin to feel more confident and energized to take action to make them happen. It will give you the frequency that you need to achieve. When I was writing my book, I was deep into visualization exercises. Every single morning, I would visualize the email that I was going to send my publisher when the manuscript was complete. To me, when I sent that email, the book would be 100% complete. And so every morning, I would visualize the email. And when it came time to actually send that email, I knew exactly what I was going to write, because I had visualized it hundreds of times. I had visualized how I was going to celebrate. I had visualized what it was going to look like to be an author. And all of those things, all of those images in my head, actually helped me create a book. I don't know if I would have published a book had I not been deep into visualization practices. So that's just one example of the power of visualization. What have you visualized lately? Are the visualizations that you're creating in your head helping you, or are they hurting you? Are you visualizing productive things that are going to help you achieve what you want? Or are you letting negative beliefs and images of worry get in the way of your success? If we don't create our mindset with intention, with visualization, then our brains WILL wander. And when it does, it will typically be wandering to an unproductive place that doesn't lead to success. It's really important that you fine-tune what images you're playing in your head, just like you would purposely pick what you are going to watch on TV. You want to purposely pick what you're playing over and over in your head. So, how do you do that? There is something I do every single year. It's actually one of my favorite things that I do with my stepdaughter. She looks forward to it, too. It's what I refer to as my secret weapon for achieving my goals: it's my annual vision board. How a vision board can become your secret weapon, too. If you're here already, I know I don't need to sell you on the concept of vision boards and their efficacy, in general. I will say, however, that most people are not using them to their full capacity. Vision boards work well, but can become even more powerful if you're incredibly intentional with how you make them. I can count the number of things on my vision board that came true to a T - literally to a T - over the last couple of years. I have a really simple guide to help you do the same, and I'm giving it away for free as my end-of-the-year gift to you. It will help you think about the eight elements that should be going on your vision board. I've outlined what those eight elements are and actually guide you through the easiest way to make a vision board, including how to do it with your kids, if you want. This is a fun, artsy project for the end of the year, perfect to combine with your relaxing holiday time off to set yourself up for success in the year ahead. You can certainly make a digital vision board, but I'd encourage you to join me in making it by hand. I find there's something magical in creating a physical board to see in person. Just go to jengitomer.com/visionboard and download my free guide. You'll also see a video on what I do to make my vision boards and how fun it is to incorporate all eight elements, which are key to calling in exactly what you want in all the different categories of your life and business. How to use your vision board Our brain has something called the RAS, which stands for the reticular activating system. This is the part of the brain that plays a role in sifting and sorting all of the incoming information that comes through. During the course of the day, we see billions of things. And our brain has to say, which of those things are important to pay attention to, and which of those things can we just leave in the periphery? But it doesn't know which of those things is important unless we tell it. And so when you create a vision board and every single day, you spend a couple of minutes looking at what it is you want to call into your life, what you want to manifest, all of a sudden, your brain knows to start calling in more and more of those things that you want to call in because you're teaching it and training it exactly what you want it to do. And so it actually helps you focus on the important goals that you want to create. When you have your goals in the forefront of your brain every single day, your brain is activated to say, How can we make this happen? Rather than being focused on worries and what-ifs, it's focused on productive goals and works on strategies to make them happen. Wrapping up: Remember these three benefits of using the power of visualization with a vision board: It will help you clarify your goals. It's going to help you clearly define what you want to achieve in business, whether it's increasing sales, offering new products or services, creating a bigger audience, or launching a new product, or whatever it may be. Creating this visual representation of your goals, is going to help you understand what you want to achieve, and what you need to do to get there. It's going to help you stay motivated and energized to achieve those goals. Put your vision board somewhere that you see it everyday so it's a constant reminder. Seeing those images, quotes, and whatever it is that you put on there is going to be inspiring, and a powerful way to keep you pushing towards whatever it is you want to achieve. Getting creative is fun. When was the last time you got to have a ton of fun in your business and do something that also helps you get to where you wanted to go? When you get creative, you are going to come up with new ideas and you're going to think about new approaches because you're already going to be thinking outside the box. What's going on your vision board? I encourage you - I invite you - to make a vision board and activate your success frequency. Tag me in it on IG @jengitomer so I can see it; I cannot wait to see you succeed in this coming year!
When you surround yourself with the right people, the effects can be truly life changing. But finding a like-minded, supportive community to surround yourself with as an entrepreneur can be difficult. If you've ever felt alone on your own island, unsure of who to turn to when you need guidance, then this new post is for you. Today, we're diving into the value of being a part of the right community and how those people will influence your growth + development over the next decade and beyond. Read on to discover ways to not only find your people, but also weed out groups that are decidedly not for you. Who are you spending the most time with? Who are you letting into your inner circle? We've all heard the phrase, “You are the average of the 5 people you spend the most time with.” The fact is, the people you surround yourself with can lift you up, or drag you down. Our circle creates a huge impact on our lives and businesses. This is why finding the right community can be literally life changing. And yet, as an entrepreneur, it can be difficult to find a community of like-minded people who actually want to support you and help you grow your business. I'm sure you've met plenty of people out there who are only in it for themselves and not really open to collaboration. So how do you sort out the takers and connect with a community that cares? Three places to start when seeking out your own community If you want to find the right community, there are three places that I recommend you look: 1) Events and conferences. Find gatherings to attend that are centered on a shared goal or interest. 2) Online. Join in on social media and actively participate in places like LinkedIn, Instagram, or in Facebook groups. Now, a note about the two suggestions above: You can definitely find the right people in those places, the only thing to keep in mind is that you really have to be prepared. You will need to do a lot of research on who's in those “rooms” and learn to walk away from those who aren't there to give and reciprocate. 3) Find a leader and join their community. I find this to be the most efficient way to build community. Seek out a leader you respect and see what groups they have going on. If you can find the right leader, you can often find the right group. Once you find a group, here are some things to look for before joining in: Look for a space where you can be yourself. No hiding your feelings necessary; you want to be able to break down when you need and get built back up by the group. Look for a space where the individuals involved are communicative and responsive when you need them. You want people who will make time for you as you will for them. Look for a space of where people are doing similar things, and are in or around the same level of business that you're at. Maybe they are even a little ahead of where you're at, so that you can grow with them. Look for a space where people collaborate instead of compete. You want people who will build you up, not tear you down. Look for a leader who cares about fostering the community. You want a leader who is intentional about who comes into the group and ensures everyone participating is a good fit. Creating intentional growth over the next 10 years Finding the right community is all about assessing how they are impacting your business, not just over the next year, or the next couple of years, but over the next decade. So many people set goals 12 months at a time, but they forget to look at the big picture of the next decade. When you look back over the past few decades of your own life, it's no doubt amazing to see how much you grew and who had an impact on that growth. If you want to experience impactful growth over the next decade, being intentional about your circle will be a game-changer. I repeat: Community is created through intentional action. It's created by only letting specific people in who fit that community. And yes, it sounds exclusive. But not everyone is a right fit for everything. And that's okay. Not everyone is the right fit for your community. That doesn't mean there's not a community for everyone. It just means you need to be practical about who fits into yours. Want to join my community? I love having you a part of this wider community here via this blog and the podcast. I also have my Legacy Makers Mastermind that might be a good fit for you, if you're searching. It's a year-long program that I've spent decades developing as a container that allows people to get vulnerable and experience transformation in their lives and businesses. If that's something that you're interested in, feel free to DM me on Instagram for more details. Onward What I want you to walk away with today is inspiration to think about your community. Who's in your network? Who are your top five people that you can call anytime, for life or business? And maybe it's the same five people for both. The key is, you know that no matter what, they will be there for you without judgment, just like you will be there for them. Who are those people? And how are you expanding that group so that it becomes more and more of the people who will build you up, who will support you, and who will help you crush your goals, not just for this next year, but for the next freaking decade? With the advent of AI, and the way it's growing in popularity and gaining traction, the way it's exploding community, real people, not bots, are more important than ever. I challenge you to go find the right community for you. Find your community, and activate your success frequency.
Is it just me, or does it seem like AI technology has made some big leaps this week? Between the photo generating apps on Instagram & Tiktok blowing up, and several new systems introduced to me by colleagues, I'm once again amazed by the advances in technology we're seeing in a relatively short period of time. While impressive, perhaps you also (rightly so) find these developments more than a little scary. Whether you're a writer, a video editor, or other service provider, it may not be long before AI will be capable of producing the work you do - for far faster and cheaper. So the question becomes, how do you maintain your job and continue to stand out in this changing world? In today's new post, I'm sharing how you can leverage the tools that are out there to make your job easier, while still providing a greater level of service to your clients than any AI can compete with. Read on to learn how to make yourself truly invaluable & irreplaceable in 2023. Smarter & faster Years ago, on an episode of the Sell or Die podcast I host with my husband, we had Richard Brody on as a guest. He's an incredible tech mind with many claims to fame, most notably (to me) the spell-check function in Microsoft Word. On the show, he said something that scared the hell out of me. He said, “The machines are going to become smarter than we are.” Those words have stuck with me ever since. And now, all of the sudden, I feel like I am seeing that prediction come to life. Between the way photo apps are now able to create mock images of you in both the past and future, to the data we get on the words we use in our sales proposal videos (Use something more persuasive! Insert an empathy word here!), it's becoming abundantly clear that technology is exceeding many of the capabilities of humans. What the machines are able to accomplish rapidly is absolutely incredible. This may have got you thinking: Am I going to be out of a job soon? How to not become obsolete If you're a service provider of any kind, it's not dramatic to be asking yourself that very question. There's no outsmarting or outpacing a machine. You can now go to a website, pop in a couple of topics, and get an entire blog post written for you in minutes. You can download a program that allows you to upload a long video and have it broken down for you into short, usable clips. AI can do work that typically takes you hours within minutes. So what can you do to increase your own job security going into 2023? How can you make yourself invaluable? Here are a couple of things you can do to be irreplaceable: Use technology to enhance what you're doing. Leverage the tools that are out there to make your job easier. Rather than hiding behind technology, it's going to be the people who stand in front of it, who use it as a stepping ladder, that ultimately get ahead. Provide a greater level of service to your clients. The level of service that you provide and the experience that you give to your customers is so freaking important. If you want someone to choose you over a bot, you've got to deliver a 5-star experience. You may not be faster, but your clients need to see that working with you is superior overall in your interactions and delivery. Showcase your human empathy. Empathy is your ability to relate and connect with the other person to form a relationship. You need to show your customers that you deeply understand where they're at and what they're seeking. Then, you create trust in your ability to help them get there. Relationships take time. Building trust takes time. And so now more than ever, with machine learning becoming so prevalent and AI being so sophisticated that you can basically say what you want and get a form of it immediately, the human element will be what sets you apart. Your voice and the energy behind it are irreplaceable and what you need to use to stand out. AI can do a lot of things, but it's not you. AI doesn't have your energy. AI cannot make people feel seen and heard and understood in the ways that you can. And that, my friend, is your success frequency. This is why your success frequency is more important now than ever before. So live into it, and act on it.
How are you feeling? We're in the home stretch of the end of 2022, soon to be launching into the new year, and a lot of entrepreneurs are feeling… Busy. Frenzied. Overwhelmed. Add the holidays on top of that, and it's easy to see how so many are experiencing an energetic depletion. If any of that feels familiar, you're not alone. I recorded this week's brand new podcast episode & compiled the accompanying notes below just for you. In today's new post, I'm sharing how you can set yourself up to win the rest of the year and hit the ground running in 2023 without the frenzy. Read on to discover how to achieve more by actually doing less, working with your energy instead of against it. First, let's check in with where you're at. I'd like you to pause for a moment before proceeding. Take a deep breath, hold it at the top, then let it go. Take a few more, if it feels good, releasing any stuck energy and re-centering your body. Now - from this neutral, grounded state - how are you feeling? Really, truly - I want you to reflect honestly. Perhaps even journal out a few lines. What kind of energy are you operating from at the moment? We're in the home stretch of 2022. Are you feeling the need to rush to complete the things you have yet to accomplish this year? Are you furiously planning for next year, feeling hectic and frenzied, like there's just not enough time for it all? How are the holidays affecting you? This season can also bring up some complicated emotions. There is a lot going on and our bodies can only handle so much. If you're experiencing overwhelm, you're not alone. Adjusting your state of being I'm glad you're here and taking the time to stop + reflect because - and this is important - big achievements and growth do NOT come from a frenzied state of energy. The top entrepreneurs who get ahead and will be set up to win in 2023 will do so by adjusting their state of being to exactly who & what they want to be. They figure out how to regulate their bodies and minds so they can create from cool, calm, collected energy. They deeply understand that success frequency matters. The move forward with intention. The power in setting a daily intention Intentions are powerful stuff. They make things happen. Intentions can and will create transformation in your life and business. When you set an intention for the day, you activate a part of your brain that then searches, filters, and sorts information in a way that allows you to have a one track path to achieve that intention. Your intention for the day can be simple. It could be that you want to focus on being extra kind to everyone you encounter. Or it could be that you want to show love to the members of your family. Your intention could be that you want to finalize the details of a project you've been working on. Or it could be that you want to show up and make an impact in your Instagram stories. Whatever it is, the minute you set your intention, your brain starts to look for ways to help you make it happen. You approach your day with your energy focused on what you want to achieve. But it's also true that if you don't set an intention, and you just roll into your day, your brain isn't working to make anything specific happen. And, most likely, a lot of goodness that could happen simply doesn't happen. How to incorporate intention setting into your daily routine I always wanted to be a person who set a daily intention but for a while, I couldn't get it to stick. I would forget to do it and it wasn't happening for me consistently. So, I decided to use the technique of habit stacking to help incorporate intention setting into my morning routine. Each and every morning, I prepare and drink my cacao. It's a ceremony I treat myself to to calm my nervous system. Starting the day from this grounded place energetically compounds and helps me approach everything that comes later from a centered space. Because this cacao habit is already a solid fixture in my routine - I never miss it - it is the perfect thing to stack a new habit onto. Habit stacking is really powerful because you simply connect your new desired habit onto an existing one. So now, I drink my cacao and then set my intention for the day. Just like that, my brain now thinks: cacao → intention. Do you have something similar you do to center yourself each morning? Or perhaps it's simply a morning routine you never skip on like brushing your teeth. Whatever habit you choose, stack your intention setting onto it. Intentions are how you achieve more, yet do less This is a busy time of year. That's a fact. But just because you want to get more done doesn't mean you need to hop on the frenzy train. If you get smarter with how you work with your time and energy, you can do so much less and still meet your goals. This means creating intentions, and making a plan to work with your energy, not against it. I have a free download that I just created to help you with this. You can find it at jengitomer.com/winning. It's a whole new planner that helps you map out your day/week/month around your personal life, your business commitments, the holiday social scene, and your cycle. It's how I plan, and I'm giving it to you for free. Use it to set your tone, vibration, and frequency to end the year on an energetic high note. Here's to you winning the rest of 2022!
Are you being bombarded by Black Friday sales already even though it's not even Thursday yet? Me too! These days, it seems like Thanksgiving gets lost where Halloween ends and Christmas begins. But I'm not ready to write it off as the lost holiday - it's just too important. In today's new post, I'm encouraging you to use this Thanksgiving holiday as a time to reinstate & refresh your own gratitude practice. Because cultivating consistent gratitude can literally change your life. Read on to peek inside my own daily gratitude habit and learn how practicing gratitude daily will have compound effects that transform every aspect of your world from your sleep to your relationships to your business. Training your brain to operate from gratitude I went shopping with my mom yesterday, and we visited one of those big discount stores that tends to be hit or miss. On our way in, she turned to me and said, “I don't know if this is worth it, Jen. The last three times I've been here, it's really been a miss. I haven't liked anything.” My response? “Terrific. This is a hit or miss kind of store. So if you've had a bunch of misses, that means today is going to be a hit. We're going to walk in and find a bunch of stuff we love.” She looked at me like I was nuts, but I could tell her mood had improved and she was entering the store with a fresh energy. While this is a bit of a trivial story about shopping, I share it because it's the epitome of how I think. When encountering negativity or roadblocks, my brain quickly refocuses its energy onto a more positive direction. And I attribute a large part of this skill to a conscious practice of gratitude. Where's your own gratitude practice at? Do you have a gratitude practice in your day to day life? What does it look like? Does it feel like it suits you, or could it use a refresh? This week, you're no doubt hearing more about gratitude than normal. But with all of the benefits that gratitude can bring to your life, I can't help but wonder why we as a society only tend to focus on it for one week out of the year. The many benefits of a consistent gratitude practice have been scientifically proven again and again. Physically, it improves sleep and cognitive functioning. Emotionally, it improves overall happiness, optimism, and positivity. Gratitude allows us to feel more satisfied with our lives because it trains our brains to seek out the good. The more grateful we are, the more we naturally dwell on the positive versus the negative. A simple gratitude practice you can adopt daily So with all of the indisputable benefits in mind, why aren't more of us regularly incorporating gratitude into our daily lives? I hear from clients that they tried for a bit, but couldn't get the habit to stick. Or, they found that it worked for a while, then it stagnated. For me, daily gratitude comes naturally now. But it didn't always. I believe that gratitude is truly a practice. And just like anything that you practice - a sport, a musical instrument, a foreign language - the more you do it, the better you'll get at it and the more natural and easy it becomes. To reap the full benefit of gratitude, you've got to commit to it daily. My daily gratitude practice begins each morning with journaling. I keep it simple, jotting down everything I'm feeling grateful for at the moment. Then, I read it back to myself aloud so I can hear it as well. Next, I express my gratitude to someone else. This step keeps the positive energy of gratitude circulating. It's really that simple. And because it's simple, it makes it easy to stick to daily. Use this Thanksgiving to reinstate your own gratitude practice This is the perfect time to launch a daily gratitude habit of your own. Make sure it's something you can commit to every day. Here's why: While you may not notice the benefits of practicing gratitude from doing it just for one day or even a week, gratitude roots itself into your life & brain slowly. There is a compound effect that after several weeks and several months, you are going to begin to notice a higher vibration… that you're operating from a higher frequency within you. And let me tell you this: it is going to rock your world. If you know me, you know that I'm all about energy. I'm all about the frequency that you bring to this world. And the truth is, it begins with the gratitude that you bring. Spread some gratitude this week, and continue to do so in the weeks to come. Then watch the magic happen. Thanks to you Before I sign off, I want to let you know that I'm grateful for you. I'm grateful for your loyal readership and, to those who also subscribe to the podcast, your loyal listenership! I'm grateful every time you share my blog & podcast with someone else, and for every time you message me to let me know what resonated with you. I am so grateful for you taking the time to be here and invest in yourself. Until next time, I'm Jen Gitomer and I'm reminding you to go activate your success frequency.
Have you ever received a no - whether in life or business - that stopped you in your tracks? If so, you're not alone. Many entrepreneurs have experienced a complete halt in progress at some point in their careers due to a rejection that stung so badly that they never launched again, stopped selling their course, or otherwise quit what they were pursuing. But the most successful people don't let rejection take them out. In fact, they use rejection as a stepping stone on their way to yes. In today's new post, you're getting my signature Rejection Cycle Method - an empowering process that shifts your energy towards rejection and allows you to change your station to open you up to greater opportunities moving forward. Read on to learn how embracing those nos can end up leading to more yeses than you've ever dreamed of. How do you view rejection? When I say that word, rejection, what comes to mind for you? Do you immediately make a meaning of it? Do you immediately get a feeling inside your body? Is everything inside of you saying, Oh, no… I don't want to get rejected. The feeling can be uncomfortable. That's because your brain is making meaning of rejection. I find that so many entrepreneurs feel like rejection means something about them. Perhaps you feel this way, too. When someone says no to you, or when they don't choose to move forward with the offer that you presented, maybe you feel misunderstood or invalidated. Perhaps there's even some resentment bubbling up. Rejection can feel personal when we make it about us, about our own self-worth. Identifying your rejection story There are so many stories that happen in your brain when someone says no to you. I want you to identify the story that's happening inside your head. We'll call that your “radio station” - it's the station that goes on, playing on repeat like a broken record over and over in your head whenever you are experiencing some form of rejection. These stories cause us to create meaning. And these meanings don't necessarily mean what we think they mean. These stories can be rooted in childhood, or have been developed over time through our life experiences. We make them up in our head, then live them out again and again whenever rejection surfaces. This is why it's so important to identify them, so you can become more aware of when they're playing on your radio station and stop them so you can change the channel if/when they're no longer serving you. The rejection domino effect If you don't stop the rejection stories playing on repeat and change your channel, they will likely prevent you from moving forward. The next time a launch doesn't go as planned, your stories may cause you to never have the courage to launch again. The next time a new product doesn't sell, your stories may cause you to stop developing new products altogether. Your stories are powerful forces when left unchecked, toppling your progress, drive, and overall confidence. This is your opportunity to change the channel before they do the damage. My Rejection Cycle Method This process is about embracing rejection, not just overcoming rejection. I am going to teach you how to actually embrace it in a way that helps you further your business. The Rejection Cycle Method has 5 steps: Embrace the nos Celebrate the nos Stop the bleeding Change your station Cycle back to embracing the nos So how do you go about embracing the nos? You begin by taking away their meaning. You no longer allow no to “say” anything about you. No isn't good or bad; it's just no. You can then celebrate the nos by seeing them as valuable information you can use. When you remove the emotion surrounding rejection, you allow your brain to move back to creativity mode. In creativity mode, you can brainstorm solutions on how to get back to yes. Stopping the bleeding is about switching your energetic state. The station that's playing silently inside your head is what's being emitted on the outside through your frequency. So in order to not allow rejection to seep into any of your interactions that follow, you've got to shake it off, and mindfully change your station. You change your station by checking your frequency and choosing how you want to move on energetically. Change your station to one of confidence and trust in the yeses to come. Then you cycle back to a place of acceptance by embracing those nos. When you embrace the nos, you end up giving yourself an opportunity for more opportunities to come. When you give yourself the ability to be said no to, you also give yourself the ability to get more yeses. Opening up to more yeses What could you get if you let go of your fear of and resistance to rejection? What could you achieve? What could come to you if you started to embrace the nos? My mom used to say to me, If you don't ask, you don't get. What aren't you getting because you're afraid to ask for it? I recently heard Jamie Kern Lima of IT Cosmetics speak at a conference I attended. On the subject of rejection, she said that she looked at the most successful people and realized that every one of those successful people received rejection on their journey to Yes. They received it, leveraged it, and moved beyond it to greater opportunities. Isn't that a powerful way to think about it? If you want to be one of those especially successful people, realize deeply that every no you receive is just a step on your way to Yes. Greet your next nos with gratitude. That gratitude will literally change the frequency inside of you, and thus change your outward experience in life and business. What's your frequency going to be?
While it may only be the start of November, I'd like to invite you to begin shaping your 2023 to be your happiest and most successful year yet, right now. Now is the perfect time to go inward and align yourself with everything you're hoping to achieve in life and business for next year, before the busyness of the holidays and end of year festivities dominate your days. After all, if you wait to start planning your 2023 until January, you'll already be starting off behind. In today's new post, I'm sharing the dynamic end of year process that I use to lead myself and my clients through wrapping up the current year mindfully, and preparing to launch into the new year with intention + direction. Read on to walk through the exercise with me and ensure you start your 2023 full of fresh energy to achieve your biggest + brightest goals in life and business. How you can create your most successful and blissful year yet What does that look like for you? Those things - success and bliss - are different for everyone. For some people, success is money-related. For others, it's more time-related. For many, it's both, but the rewards of each are highly individualized. Creating a business and lifestyle that works best for you means you first need to get clear on the outcomes you're seeking. In this exercise that I'm going to share with you, you're going to dig deep into what's meaningful for you and what you really want to achieve in 2023 so you can enter into the new year with the intention you need to make your dreams come to fruition. I use this exact exercise each year myself. I check myself into a spa to set the high vibrational tone for my day. Most spas don't allow electronics, which allows me to disconnect and go inward. The peaceful environment - from the smells, to the music, to the energy - calms my nervous system and allows me to connect with my true feelings as I reflect and plan. I bring a journal and get to work. Step 1: Set goals + intentions for the new year Determine what your goals and/or intentions are for next year. What goals are you wanting to achieve in 2023? Are you trying to scale an offer so that you can work less and create a bigger impact? Are you trying to create multiple offers? You can separate out your business and personal goals, too. Often, they aren't always the same. We get so ingrained as entrepreneurs when we hear the word goal that we automatically think it must be business oriented. But you can also incorporate personal goals in your planning. Do you have health or wellness goals? Family-centric or relationship goals? Begin to think through what your goals are and write them down. Step 2: Audit this past year Review what worked well and what didn't work well this year. After you're looked ahead by setting goals, it's time to reflect on this past year. Afterall, in order to best get ahead, you need to look at your history. In this step, do an audit of the programs you have now, and determine what's working for you and what's not. Note: When I say “working for you” I don't just mean what's been bringing in profit. “Working for you” means it's something that's utilizing your energy in the best way possible. For example, if you have a program that's bringing in a shit ton of money, but every time you have to do something for that program, you feel like it's draining you, then that program is in some way not working for you; it is actually working against you. Your energy is everything. You get a certain amount of energy a day, and if you use it and lose it in ways that don't create significant acceleration for your business, then you lose the opportunity to maximize the rest of your time. As you assess your programs, if you find something that no longer feels aligned, ask yourself, Is it something I need to either get rid of? Or can I tweak it in some way? I have a program that I've run all year that I already know, in my heart, I'll be tweaking for next year. I don't know how I'll be tweaking it or what that looks like because I haven't done this exercise yet for myself. But when I go journal and go deep, I fully plan to assess what's working, what's not (for me and my customers), and seek out ways I can tweak it where it feels good for everyone. Step 3: Innovate on your existing programs for the new year This step is all about determining what you need to innovate, freshen up, give more life into, and expand on in terms of your current offerings. What could use some tweaks to better serve you, your clients, and your goals in 2023? Is there something that's bringing in good money for you? I like to look at where my revenue streams are. Then I think about if it's worth an investment in my time and energy to freshen it up and make it even better. If you make an existing offering even better, you will be sold on it even more, and you will then be able to transfer that energy into even greater opportunities to sell even more of it. This step is a great place to tune into your gut feelings. What could you sell more of if it was improved and updated? Step 4: Let go of what's no longer serving you Determine which programs you need to retire or let go of. Look at your current programs and figure out what needs to go. What's no longer serving you? Maybe there's an offer that it's time to retire, or perhaps roll it in as a bonus, or as an add on/upsell to a different program, rather than being a full program in and of itself. Step 5: Embrace the space for new opportunities Look for opportunities to offer something new. In this step, I want you to think about not just how you can innovate what you currently have, but how you can add in something fresh. In the preview step, when you determined what you were ready to get rid of, you also opened up space for new things. What else do your customers need that you can provide? Think about where the gaps are between where they are now and where you can help them get to. And based on that, what are the new offers, if any, that you'd like to create for next year that will help them close that gap. Step 6: Look at your circle Determine who are the meaningful people in your circle and find ways you can grow together. In this step, think about your circle. How can you proactively help the other people you love in life + business grow with you? What can you do to support them? What can they do to support you? Brainstorm ways that you can all grow together in the coming year from collaborative promotions, to knowledge sharing, and more. Find ways you can all reach that next level together. Wrapping up I would love to hear how and when you take yourself through this exercise. DM me over on Instagram and let me know what you're most excited about in 2023. You don't have to check into a spa like I do. That's my happy place; I suggest you conduct this in your happy place - whether that's a room in your house, in a park, in a cafe, or on a mountain. You do you - go where your energy is open and at peace to conduct this session for yourself. And don't forget to have fun in the process! Embrace the energy of excitement as you create a year you're looking forward to. Because when you have more fun, you make more money. I'm a big fan of the more you play, the more you profit. I hope you activate your success frequency - cheers to your 2023!
How do you know when it's time to change or pivot in your business? A good indicator is when you find yourself consistently not wanting to do something in your biz. In these moments, it's useful to stop and ponder, Why? What's coming up for me? What's no longer feeling in alignment? I've been experiencing some of this tension myself with my podcast, and I'm excited to share that after much consideration, I've got a new name & new direction to share with you. Meet the Your Success Frequency podcast. In today's new post, I'm sharing behind the scenes details of the podcast's evolution, what exactly I mean by frequency, and how you can begin to dial in to the right frequency for greater success, purpose, and overall well being. And don't worry - I'll still be bringing you the insights you came here for in the first place on sales, business, and mindset. Though now, it will be framed through the fresh & transformative lens of frequency. Read on to discover how this new podcast is going to help you shift your energy to create change in your business that brings forth the highest yields. Is it time to make a pivot? I have been sitting on this feeling for months that I've wanted to change my podcast's name, but I couldn't quite figure out what I wanted to change it to. Over the past year, there's been this massive transformation for both me and my clients with tons of growth, and the name “Breakthrough Babe” no longer felt aligned. Have you ever felt the same in your business? You've started out as one thing, and it's worked well for a while, but over time you grow, you change, you transform into your next embodiment and suddenly you know it's time to pivot. When you find yourself feeling uncomfortable or resistant, that's the time to dive deeper into the root of what you're feeling. Because when you're in alignment, you'll be in flow, not force. So how do you create that flow when it's missing in your business? Meet Your Success Frequency I am renaming the podcast to Your Success Frequency. Frequency is the energy you have inside, which is then the energy you put out on the outside. That energy is the make it or break it between sale and no sale. You can feel someone's frequency by the energy they're putting out - from their verbal and nonverbal communication, to their social media posts, to their proposals, and more. Your frequency gets transferred into everything you do. So in order to be successful in business, what I have boiled it down to is your frequency, and how high vibrational that frequency is. What I have uncovered in the last decade of being an entrepreneur and being in the company of high achievers who are doing amazing work and enjoying massive success is that the one thing they all have in common is their frequency. They are all tuned in to a high vibration frequency in their head. What station are you tuned into? We are always creating something based on the energy we're bringing to what we do. Think of your frequency as a radio station you tune in to. If you're tuned in to a low vibe frequency, you may often find yourself feeling like a victim. You make decisions from a place of scarcity. Your misery loves company and regularly seeks out fellow low vibrational people to commiserate with. On the other hand, if you're tuned in to a high vibe frequency, you act and make decisions from a place of abundance. You believe there is always more coming to you, and that there's plenty for everyone. You shine your light into every situation you come into, literally shifting the energy in the room to a higher vibration. So if you don't like your current outcomes, it's time to change up the station you're tuning in to. On my podcast, we're going to talk a lot about how to change up that channel, and how to tune in to the right frequency. And that frequency yields more sales, clients, happiness, joy, as well as a greater overall sense of purpose and well being. That's why I've renamed the podcast, because everything boils down to frequency. I believe it's my mission to share this with you. It's my mission to teach the world how to dial in to the right frequency. What's coming up next… Over the next couple of episodes, I'm gonna be talking about times where I've changed my frequency. We'll dig into what that looks like, how I was able to change it, and how long it took in the beginning versus how quickly it can happen now. You will see what tuning in to a higher frequency and dialing in your energy can do in the overall transformation in your business. Diving deeper I'd love your thoughts about your frequency. Do you have a story about a time that you changed your frequency? What did that look like? Send me a voice note or message on Instagram @jengitomer. Maybe I'll even interview you in a future episode! This week, I invite you to activate your success frequency by figuring out what that means for you. Until next time, here's your high vibes, your energy, and your frequency.
When working with your clients, have you ever stopped to consider not just the best path, but the quickest path, to their desired transformation? As a service-based business owner, you're likely used to providing results to your clients over weeks or months at a time. But wouldn't it be incredible - for both you AND your clients - if you could bring their ideal outcomes to fruition in one day? In today's new post, I'm diving deep into VIP days - what they are, why they should matter to you, and how you can craft them into mutually beneficial golden opportunities for you and your clients. VIP days aren't just a day - they're an experience. And I'm going to help you brainstorm how to create your own that are impactful and irresistible. Read on to accelerate your clients' results while infusing quick cash into your business. Now, what happens on a VIP day that makes it so powerful for your client, a VIP day. And sometimes by the way, it's two days, sometimes it's two and a half days, sometimes it's half a day, you get to decide what that looks like for you. What are VIP Days? A VIP day is like a coaching or service session on steroids where your client gets to walk away having achieved the outcome(s) they've been hoping for in just one session with you. Instead of extending your services over time, you help them undergo an accelerated transformation in one day. Whether you're new to business, or if you've been in business for 10+ years, the way I look at VIP days is twofold: abundant transformation for your client, and a quick cash injection for you and your business. It's a win-win for everyone involved. VIP days are gold in business because they're literal gold to the business owner, but they're also unparalleled gold to your client. For example, one of the things I work with my clients on is we identify and overcome limiting beliefs and stories. In a VIP day, it's basically a mindset day on steroids. In working with me, we've already pre-identified some of your blocks. During our VIP Day together, we are then embarking on a journey to work through them - we go through the focused process of identifying your stories, overcoming them, and shaping + embodying new stories that we create together for you. While this can be done in coaching over time, when it's done in a day, the impact is truly amazing. It's such a relief because you're no longer waiting to continue to work through this; you have an end result. By choosing a VIP Day as a client, you have a defined time where you know you will get to walk away with answers. And that feels really good. When you provide a VIP Day for your client, you help them achieve something that would normally take weeks or months to achieve, but you achieve it in a day, while giving them your full attention as your VIP. By the way - If you hate calling it a VIP Day, no problem, call it whatever you want. I actually call it a “Breakthrough Day” with my clients. The concept is the same; brand it as you wish in line with your own business. Examples of VIP Days This week, I'm hosting a VIP day for one of my clients who I've been working with for about a year now. She's coming to Charleston to meet with me at the beach, and I've crafted a VIP Breakthrough Business Day for her. She wants to create a business plan to really set herself up for success for 2023, and she's going to work with me to formulate an entire strategy to prepare for the year ahead. If we were doing this in a coaching package, we'd be working week to week, or meeting maybe every other week, so this big business plan could take a really long time to create. So we decided, why not just sit together for a day and accelerate her results? It's a total win. Here are some other examples: If you're a graphic designer and you're creating a branding package for someone, the back and forth can be annoying. Why not do it in a day? I find that when you're in a service based industry, the back and forth can be a major time waster. It's also an energy drain because it's frustrating when you're waiting to hear back and then the client wants, like 600 changes. And then you have to explain that there's only this many revisions, etc. That back and forth can be cut out when you accelerate the path to your clients success by doing it in a chunk of time. If you are a copywriter writing a website's text or launch copy for someone, perhaps you can knock it all out with your client in a day, rather than going back and forth with questions and revisions over a week or month. I've been on the receiving end of VIP Days, multiple times, myself. I recently did a nutrition + health + wellness kind of VIP day where someone came to me. She helped me clean out my kitchen pantry, took me grocery shopping, helped me identify meals and recipes that we cooked together, and taught me new cooking techniques to make things simpler and more accessible for my skill level. We also worked through my stories of “I don't know how to cook” so I could gain confidence as a competent home chef. It was useful, and so much fun. Remember, VIP Days are not just a day, they're an experience. This isn't about sitting in front of a computer with someone for 8 hours - no one wants to do that. You are there to help your client get out of their head, gain clarity, and make breakthroughs. Get creative in how you can achieve your mutual goals in your time together like the nutrition day I had. A part of my client's Breakthrough Day will include a visit to my favorite Wellness Center where I'll take her to her first cold plunge, into the sauna, and to compression therapy. This will clear the headspace for us to then craft breakthroughs for her 2023 business plan. Brainstorming VIP Days for your business When I started my business back in New York in 2013, I discovered VIP Days by accident. I don't even know that they were called VIP Days. I had a client come to me and she said, “I have this big contract I'm working on and I need your help learning how to sell right away. I need help creating the proposal, asking for my price, and landing this deal.” Basically, she had the opportunity of a lifetime. And she knew that if we continued to work together week to week, that we would eventually get there, but she needed more than what was accomplishable over time. She needed it right then. So I listened to what she needed, and I crafted an offer based on her needs. This is exactly what you need to do, too. You need to listen to what your clients need, and then you can craft an offer based on those needs and their level of urgency in achieving those goals. For that first VIP Day client of mine, I crafted an offer that would teach her how to create her irresistible offer, how to create her contract, time with me to practice & roleplay her pitch, and ultimately help her to walk away feeling confident in her ability to land the deal. She invested $5,000 at the time in me as a newbie business owner for this VIP Day. Of course, it took me some prep time to create auxiliary information, strategy sheets, etc. But those were things that I could reuse in my business later. And guess what? She got the deal. And the deal that she closed on was over $100k in revenue, and life changing to her business. That VIP Day was a win-win for us both. So when you think about creating an irresistible offer of your own VIP Day, it doesn't matter if you're brand new to your business or if you've been doing this for 10 years. What matters is your ability to get your clients results. If you can get your clients results, and you can offer them the transformation that they're seeking, then you can charge for that value. And you can charge an expedited fee to make it happen right away. What do you currently do that takes time for your clients that could be done at an accelerated rate? If you had XYZ information, could you do it faster? Could you speed your clients' results? If you were able to collaborate with your client one on one, what could you achieve faster, quicker, better? Determine what those services are. Then brainstorm about the type of experience you could create that could get your clients excited to speed up their outcomes with you. What your irresistible offer looks like? What does the experience that you're creating look like? What does your ideal VIP Day look like? Because people aren't just paying for the service. They're paying for the memorable experience. Maybe it involves you putting the person up in a fancy shmancy hotel and working from that hotel room, and perhaps a really cool Airbnb. Maybe you work from the beach, or another creative space related to your industry. It can be so many different things. Open your mind to the possibilities, and think about what would feel transformational to your clients. What's the quickest path to your clients' transformation? And how can you get them there? How can you get them out of their head and into an experience that creates the ultimate day, the ultimate memory, and the ultimate outcome? That's what it's about. But how do you sell that? VIP Days are a great way to add $5k or $10k to your business in a day. The truth is, many entrepreneurs charge up to $25k a day for a VIP day, I'm just throwing out the $5k to $10k range because most of my clients that I work with at the moment are charging somewhere in that range for their VIP Days. That's why I've said it's a great way to add a cash injection to your business. VIP Days create money on demand, and they are a great way to give your clients the results that they need right now. So you might be thinking, I have these great offers, I offer packages, and I've been raising my prices. I'm working on my money stories, but how do I create something that someone would really want to buy for such a higher price point in one swoop? The answer: It's all about creating that irresistible offer. When you create the price, the price is based on the value - it's not based on you or your worth. It's based on the value that you are going to deliver to your clients. You need to have a ton of confidence in what you offer to your clients. And by the way, if you're already charging $2k - $5k for a package, you already have clients who are paying that amount of money. Now, you can have them pay it for a day's worth of work with you. Here's where you determine what it's worth to them. What is the value to your clients to get the information, skills, knowledge, expertise they need quickly? What is that worth for them to have it right now, rather than over time? Think about it. When you want something delivered fast, you pay extra for expedited shipping. The concept of paying extra for accelerated results is not new. People will pay extra to get results that they want right away, because that's part of the value. Diving deeper I do have a course on creating and selling VIP Days, though it's not really easy to find. But if you're interested in it, just DM me on Instagram and I'll make it available to you. I'm going to be updating it soon and really throwing in the whole enchilada because I've been doing these now for pretty much a decade and have become a master at both delivering and selling them. And I love teaching you how to make VIP Days happen in your business. So many of the Mastermind clients who I work with closely have not only experienced a VIP Day with me, but also have been selling and or crafting their offers to sell as VIP Days, too. Up next, I will share with you what you need to think about in order to sell these VIP days, how you can feel confident in your pricing, how you can ask for the sale, and how you can create the outcome that you're hoping for. But first, you need to know what it is you're selling. So take some time this week, to really unearth and craft the ultimate VIP Day experience for your clients.
Have you had quantum leaps in your business that you can identify? Quantum leaps are not just the change + transformation that happens in your business over time; they are typically a sudden increase or dramatic change. This rapid shift happens for the good, and it puts you on a whole new trajectory of growth that you may not have been experiencing prior to the leap. In today's new post, I'm breaking down what it takes to create a quantum leap in your business - everything from what you need to do and who you need to be in order to make accelerated evolution happen. Read on to set yourself up to intentionally increase the amount of quantum leaps you unleash in your life + business throughout the next couple of years. – Have you had quantum leaps in your business? Or have you ever thought about how to create quantum leaps in your business? I remember when I started my business, selling coaching services in 2013. I got my first client, and for me at the time, that was a quantum leap. That was when I went from zero to a $1,000+ paying client. And then I realized the power of VIP days and charged $5,000 for a day's worth of work. Now that was a quantum leap. I've been watching the attendees who just left my recent Sage Your Soul retreat, and I'm so proud of who they've become through their time in Sedona. They are all currently in the process of creating their own quantum leaps. And while you may not have been on the retreat with us, I want you to experience the same transformational growth and change. What exactly does it take to create a quantum leap? STEP ONE: The very first thing you need to do if you want to create a quantum leap in your business is to create an intention. You must get specific about what you want to set forth. A lot of the time during our retreat was spent really diving into what these women wanted. We asked, What does that look like for you? How are you best living out your purpose and passion? Are those things all tied together? What does that look like? The key is to get crystal clear on exactly what you want. This first part of creating your intention is really the most important part of your quantum leaping because it's the basis for everything that follows. Once you create an overall intention, then you break it down into daily intention + action. For example, one of my daily rituals is a cacao ceremony that I host for myself. It's a time and space that I dedicate to myself in the morning where I'm able to connect with myself and my thoughts in order to call in the intention that I most want to bring about for the day. How are you setting aside space every single day for your intentions? To call in your intentions is to be one with your thoughts and really uncover and understand your direction for the day. What is it that you want? If you're following my 28 day process, then you may be on a week where today is a get shit done day, or you may be on a week where today is about relaxing and taking it easy. Every single day for us women brings about different intentions, and they all sum up to create your overall goal. STEP TWO: The next part is asking yourself, Who do I need to become in order to attain my specific goal? The truth is, you're going to have a hard time creating quantum leaps in your life if you're not already living out who you need to be in order to have what it is you're seeking. Here's what I mean by that… Most of us think about our lives in terms of WHEN I have enough - time, money, support, etc. - THEN I'll do the things that I've always wanted to do, and only THEN will I be happy and successful. The problem is, if you don't have those things yet, then what you're saying is you can't do the things you want, and you'll never be happy or successful. And it's time to stop thinking about the world in terms of have to be, and time to start looking at it in terms of be do have. Meaning, in order to have the things that you want, what do you need to do? And who do you need to be? When you focus on who you need to be first, you automatically start taking the right actions from that place. For example, when I wanted to become a rockstar tennis player, I created the identity of Rockstar Tennis Player. I asked myself, Would a Rockstar Tennis Player practice once a week? Or would they practice 5-7 times per week? You know the answer; they practice frequently, if not daily. And so once I created that identity in my mind, I began practicing every day. I lived into the identity first. And just like that, I went from a 3-0 tennis player to a 3-5 player, which is pretty good. Now, I'm a 4-0. The difference between a 3-0 to a 4-0 in less than a year is insanity. That was my quantum leap on the tennis court. This step is so important because you're determining who you are embodying in order to become who you want to become. And you can embody that person before you've attained the things that you're hoping to achieve. It's essential that you embody your future self and really get into the mind, body, and spirit of who that person is. It's not just about looking the part and playing the part; it's about the mindset you take with you. It's about your energy, and your frequency. Because when you focus on mindset and energy, then you end up taking the actions you need to take in order to create exactly what you want. In order to embody that person, you need to ask yourself questions like: Who is she? What does she think? What are her feelings and her thoughts? What does she say to herself? What does she see in her future? What actions does she take? What energy does she bring on a day to day basis? What does all of that look like? And then you can begin to step into her shoes, the shoes of your future self who has already created that quantum leap. Taking it forward To sum it up, in order to create a quantum leap in your business, you need to first define your intention - what is it that you want to create - and then figure out who you need to be to create that intention. Of course you'll also need to overcome mindset blocks and limiting beliefs in the process. But this is a great start to get your rolling. If you want to dig deeper, I recommend you work with a coach to guide you in your mindset development. Have more questions? Feel free to DM me over on Instagram!
Have you ever had one of those weekends where the energy created lingers for days, sometimes weeks, afterwards? I'm still reeling from all of the powerful shifts I witnessed at our recent 3.5 day Sage Your Soul retreat in Sedona. It's a privilege to facilitate growth for female entrepreneurs, and I want to give you a taste of it, even if you weren't able to join us on the actual retreat. This week on the Breakthrough Babe Podcast, I'm introducing you to 3 inspiring business owners who get candid & vulnerable, sharing their retreat experience so you can know you're not alone in what you're likely going through in your own biz. I recommend that you listen in to Episode #116 to hear - in their own words - all about what personal pain points they came to the desert to solve, what they released, what insights they gained, and how they're planning to implement them back at home post-retreat. I've included a few key takeaways below, as well as each woman's contact details if you'd like to follow their journey from here. We go deep on the actual episode, and I hope you tune in to feel the impact of their stories. This is quantum change leading to quantum growth in action - you don't want to miss this ep! About Sage Your Soul Sage Your Soul is a three and a half day retreat that I host in the transformative setting of Sedona, Arizona. It's all about going deep within your soul, letting go of the things that are holding you back, and regaining a sense of purpose and direction to pursue the goals you have for your life and business. It's an intentional program where we release what's no longer serving you, call in and define exactly what it is you want to create, and then help you figure out how to make that happen. Though taking time away from your business can feel scary at first, it's incredible to see what can happen when you give yourself three and a half days to focus on yourself. So often we need to step back - retreat - in order to spring forward. Meet the 3 women featured on this episode who attended the most recent retreat: Shannon Riley is a Social Media Manager and Creative Strategist. She also provides a form of life coaching called Heartbreak Coaching, which is for people who have gone through a breakup or have experienced any type of grieving within relationships, and are ready to move through that with her guidance. You can find Shannon on Instagram @shan.rileyyy or on TikTok @shannonriley10 . She also has a podcast, Wake Up Call. Kiki Tyler is a Goddess Activation Coach and she helps female entrepreneurs balance their masculine and feminine energy to re-energize their businesses. Her work helps women in business feel more in flow without the hustle so they can attract their ideal clients with ease. You can find Kiki on Facebook and on Instagram @kikityler Rachel Heppner is a Holistic Nutritionist and she specializes in women's health, hormones, and fertility. You can find Rachel across all social media platforms as @realheathwithrach Some quotes from the episode: I highly recommend you listen to the full episode to hear each of the women go into detail about their own experiences. Here are a couple of captures to give you an idea of the range of our discussion. To hear who said what, and get more context to the story behind the quote, tune in! “One of the things I wanted to work on during this retreat was making my business more scalable so that I could stop exchanging time for money.” “I definitely had to lean into that discomfort and realize that the time away would absolutely be worth it.” “I knew I needed help. I feel like I've been spinning my wheels for years now.” “I had to consciously choose to close that part and move to the next part.” “I no longer felt like I was at the fork in the road. I felt like I was finally moving down the road. And I knew what was the next right step. The next right decision.” “Going into the weekend, I wanted to see a path forward out of the overwhelm.” “You start to realize, like the other women here, we're all doing different things, but we're able to help each other. And we're able to form these connections and leverage different types of expertise. And that's a really, really special thing to walk away with.” “The amount that you get out of it is relative to what you put into it.” “When you're at a retreat, human beings are mirrors to your emotional inventory. And the beautiful thing about a retreat is you're meeting up with conscious business people who can be great mirrors.” “It changes you. It changes the wiring of your brain. It changes how you come back, and how you look at things to what you're grateful for and what you didn't realize you had. It just gives you this whole new outlook.” Applications now open for Sage Your Soul 2023 If you're interested in attending a future retreat, visit jengitomer.com/sageyoursoul. Our next retreat is scheduled for March 2023. We do have a waitlist and spots will fill up quickly. If you're interested, you can book a call with me on the site to determine if the retreat would be a good fit for your current needs. I'd love to chat with you.
Greetings from beautiful Sedona! I just wrapped up hosting this year's 3-day Sage Your Soul retreat, and I have so much to share with you while it's fresh in my mind. We covered a lot of ground during our time together (both literally up a mountain and figuratively #soulwork). There were three themes, in particular, that kept coming up throughout the retreat. These themes are 100% relevant to business owners everywhere, not just those who were in attendance, which is why I prioritized writing this post just for you while I'm still in the desert. In today's new post, I'm giving you three themes you can focus on in your own life + business to help you spring forward into the growth you've been seeking. Read on to get a peek into my process in leading my retreat's intentional program of digging deep, letting go, and regaining inspiration for a better balanced business that supports the life you want to live. About Sage Your Soul Sage Your Soul is a three and a half day retreat that I host in the transformative setting of Sedona, Arizona. It's all about going deep within your soul, letting go of the things that are holding you back, and regaining a sense of purpose and direction to pursue the goals you have for your life and business. It's an intentional program where we release what's no longer serving you, call in and define exactly what it is you want to create, and then help you figure out how to make that happen. Though taking time away from your business can feel scary at first, it's incredible to see what can happen when you give yourself three and a half days to focus on yourself. So often we need to step back - retreat - in order to spring forward. 3 powerful themes from this year's retreat There were three themes that kept playing out over the last few days on the retreat. These themes are relevant to business owners everywhere because they play a direct role in not just your business, but in your life as well. They impact what you want to call in, and the rate at which you call it in. Community Do you ever feel like you're stranded on an island, or alone in the middle of the desert when it comes to your business? It's the crappiest feeling on the planet. But you don't have to be a solopreneur and feel like you're all alone in what you're pursuing. A big part of the retreat's set-up is structured to create a community for you where one's been missing up until now. There are so many opportunities on retreat to connect, collaborate, and support one another, and bonds that will stand the test of time long after the retreat is over are formed quickly. Cultivating a community you can count on in your business will allow you to go further, to go stronger, to feel more more vulnerable, and to experience more joy. Boundaries Do you have non-negotiables in your business? I look at boundaries as non-negotiables, and they're so incredibly important to put in place. On the retreat, we dig into how your business may have become the focal point of your life and what boundaries need to be put in place to protect it from becoming all consuming and leading to burn out. Taking time for yourself on a regular basis helps you create a stronger foundation for your business to thrive. Positioning Does your life currently support your business? Chances are, you likely got into entrepreneurship to create a lifestyle centered around freedom. But so many of us get lost along the way in the hustle to achieve. And the hustle will only get you so far. A big part of the design of retreating for a few days is to take a bigger picture perspective from a distance to determine how to reposition your business to support your life, not the other way around. Once you can change the positioning of your business as it relates to your life, everyone wins - you, your business, your clients, your friends, and your family. Stay tuned… Next week, I'm going to share some more specific retreat takeaways that you can apply back at home. You will also have the opportunity to hear from some of the women who attended the retreat about their experience, their takeaways that they're going to apply to their businesses, and how it's going to impact them personally. They're prepared to get vulnerable to give you valuable insights you can use without even being on the retreat. Applications now open for Sage Your Soul 2023 If you're interested in attending a future retreat, visit jengitomer.com/sageyoursoul. Our next retreat is scheduled for March 2023. We do have a waitlist and spots will fill up quickly. If you're interested, you can book a call with me on the site to determine if the retreat would be a good fit for your current needs. I'd love to chat with you.
While there are a ton of key ingredients to your business that are worth protecting, there's one that's truly irreplaceable… It's you. Knowing that, believing that, what are you doing to be your best self? What are you doing to preserve and amplify your energy, your creativity, your mental well-being… everything you need to make the magic you make happen each and every day? In today's new post, I'm showing you how you can achieve MORE in your business by actually doing LESS. Read on to see why I make time to intentionally step back and how that leads to innovation, progress, and massive breakthroughs in my own business - and how you can do the same. If you're a fellow Type A entrepreneur who struggles to take a break without the burden of guilt, then this post is especially for you. Allowing myself to rest + rejuvenate If you follow this blog + podcast regularly, you may have noticed that I missed an episode/post last week. This was an intentional break I created for myself from my business, because it was that time for me where I was really tuning inward and allowing myself to rest and rejuvenate. Two weeks ago, I talked about how your flow/cycle and the moon's cycle can impact your business, and how if you choose to let them empower you energetically, there are different phases in your business where it's best to do different things. And my break last week was honoring that for myself. If you go to my Instagram, you'll actually see my carousel post where I outlined what you can be doing during each phase, if you'd like to learn more. Over the past week or so, I've really given myself the space to step away from my business. I missed the podcast recording for last week, and I haven't posted on social media; I've just taken a mind break. And as a result, I'm in a very inspired place at the moment. That break has allowed me to return to work rejuvenated, with exciting new content and even better ways to help you. When was the last time you took a break from your business? I'm not just talking about a coffee break - I'm wondering when you last took a real break… a real break where you didn't respond to emails, where you didn't have meetings, where you didn't do work at all. This is one of the hardest things for type A entrepreneurs to do. We want to achieve more, do more, work towards MORE in our businesses. A break often leads to feeling overwhelmed by guilt because it feels like doing LESS. But the truth is that in order to innovate, you need time + space to clear your mind. And that doesn't just happen in your daily routine. It doesn't just happen when you're working 40-80 hours a week. When you're in that zone, you're stuck in the mindset of doing and achieving the next thing right in front of you. To see the bigger picture, we've got to zoom out and take a step away from the day to day. The power of making a plan, and frequently reassessing it Most entrepreneurs I know make a plan at the beginning of the year, or the end of the year, for the following year. And then they don't revisit that plan until the following year. Some of the really good entrepreneurs I know revisit their plan twice a year. And the best entrepreneurs I know revisit their plan quarterly, if not monthly. But revisiting the plan is not just about taking a look at it and remembering where you want to go. Revisiting the plan, in the most effective way requires taking a step away from what you've been doing in the day to day to actually look at where you're at IN the plan, assessing what's working, what's not working, and then rejuvenating yourself so you can come back to your desk with a greater sense of purpose, creativity, focus, and perspective. But how do you do that if you're stuck doing all of the day to day tasks, constantly? Changing your mindset about taking a break First off, you need to stop feeling guilty for taking a day off or time away from your business. The best way to combat guilt is to fully embody the fact that when you're working ON your business (particularly, yourself!), you are making the most progress. Here are some benefits that naturally come out of taking a break: Healthy breaks lead to greater creativity. When you get out of your routine and clear your mind, it allows you to open yourself up to breakthroughs. Taking a break sets a positive example for your team. By showing your team that breaks are not only ok, but welcomed, it increases morale. Breaks improve our mental health. Taking time off allows you to recalibrate and rest, leading to a return to work in a more grounded state of mind. A break leads to greater productivity. When people don't take breaks, they get burnt out. Burn out leads to adrenal fatigue, cortisol issues, and other physical ailments that hurt, not help, overall productivity. You are your business' most important asset. And thus, it's essential that you take time to regulate yourself. You need to put yourself first. It's just that simple. Ideas for how + where to take a break from your business The best breaks are ones that are specific to what makes YOU feel most excited. This can be anything from: Spa days Library days to read non-business books Visiting a museum Mountain climbing Kayaking Relaxing time in nature Guided retreats There are so many things you can do to get away - the list is endless. I often recommend people go on retreats because if the retreat organizer has a method to cultivate space for you with the intention of rejuvenating you for your return, it will help guide you so that you're not actually thinking about holding your own container, and trying to create these breakthrough moments on your own. Guided retreats allow you to relax more and come into your own fresh perspectives because that space is being held for you. On my Sage Your Soul retreat, I have a four step method that I use to help the members of the retreat go from releasing old and repetitive stories that have been holding them back to redesigning a new path forward. We renew the mind, body, and spirit because it's important to be able to perform at your best holistically. We also focus on rejoicing, because it's so valuable to celebrate not just the breakthroughs you've experienced while on retreat, but also all of the missed celebrations from the year that you may not have made the time to appreciate fully when you were stuck in go-go-go mode. I've found that it's hard to cultivate this space for yourself, which is why I started hosting these retreats. When you step into a container with other people who want you to succeed, there's a bond that's created that feels incredibly supportive. Wrapping Up Every time I have gone away and taken a step away from my business, I have returned with the ability to innovate in the most amazing ways. When you shake things up a bit, go against your routine, and stop doing the same things you've been doing every single day, you begin to break the pattern so that you can see things from a new perspective. Plus, the cool thing is, when you return, you have this new, rejuvenated feeling about your business. You know how they say in love “absence makes the heart grow fonder”? Well, it's true in business, too. When you step away, if you're doing the thing that you're passionate about, you're excited to return - more so that if you'd just kept doing what you were doing every single day. Sage your Soul retreats Want to take a break from your business to create breakthroughs? If the Sage your Soul retreat is calling your name, then please do apply for our next retreat. It is a very special and intimate container that I'll be hosting again next year, and I'd love to have you join us.
Do you know what I've noticed in my over 10 years in business? We women try to emulate what men do in the workplace. It's what we've been taught. We follow the 24 hour energy cycle of men, ignoring the fact that in doing so, we aren't harnessing the unique superpowers we hold that set us apart from men. When was the last time you planned your business around your cycle? Today, I've got an extra special new post, just for women. Read on to discover how the different phases of your moon cycle impact you as a woman, how you can make a plan to better align your energy levels to take your business to the next level, and how you can initiate new beginnings with this weekend's New Moon. The cycles of men VS women We women have long tried to run on the same schedules as men in both our lives and in business. Men run on a 24/7 schedule - 24 hours a day, 7 days each week. The cycle of men resets each night when they sleep. Then, when they wake up each morning, they are energetically good to go. As women, we run on a much different cycle, and by attempting to mold ourselves to fit into the cycle of men, we are not utilizing our unique superpowers to their fullest extent. Planning your business around your cycle Now you may think I'm crazy to suggest you plan your business around your cycle, but hear me out. I, too, thought it was crazy until I started doing it. Once I started paying attention to not just my own cycle, but the cycle of the moon, I discovered just how powerful it is when you shape your life and business around it. Have you ever noticed how your energy for certain types of activities varies throughout the month? There are times when it feels right to put yourself out there - you're open to being visible and engaged in all types of networking meetings, social events, and other gatherings where you connect with others. Then, there are other times in the month when you feel the opposite, energy-wise. You find yourself feeling more reflective, with a desire to rest and go inward. You crave time to reflect so you can understand your inner thoughts and process the emotions happening inside of your body. So my question for you is: How can you run a business and ignore these variances in energy and desire? While you may be able to ignore the moon in the sky, it's impossible to ignore the hormones running through your body. And those hormones will not simply reset each night like a man's do. So why are we continuing to try to run our businesses on a 24 hour cycle like men do? Running your business as a woman I've been in deep study for the past couple of months. I've been tracking my cycle, the cycle of the moon, my energy levels, where I'm at emotionally, and more. I've been seeking to truly understand how these different phases impact us not just as women, but as business owners. Think about when you're on your cycle. When you're in that phase, you often just want to rest. You want to nourish your body and take care of yourself, perhaps by laying in bed for a bit more time or even for a full day. Have you also noticed that at other times of the month, you feel super focused, complete tasks with ease, get shit done, and feel really creative? I wonder… have you ever paid attention to when these times are for you? Or are you just trying to do all the things every single day? I have come to realize that I can no longer do all the things every single day. And I don't want to. And as a business owner, I don't have to. I can plan my workflow around my cycle, and so can you. I can run my business around my moon cycle as a woman, not the 24 hour cycle of a man. By aligning my business to my cycle, it allows me to have a greater impact by capitalizing on my energy when it's at its most powerful, and intentionally restoring my resources when the time comes. I've seen how much sense this makes, to work within the phases of my cycle. I'd like to show you how to do the same. Harnessing the power of the New Moon As a first step, I am offering a free New Moon Meditation Ceremony. This coming Sunday night, we have a New Moon coming in. The New Moon is an amazing time to set intentions, reflect inwards, and utilize the blank canvas it provides for a fresh start. Typically, the face of the moon is invisible and its light is not something you can see. And so in the darkness, it enables us and empowers us to focus our energy inwards to really get in touch with our light, which is our intuition. So this is a really powerful time of the month to be able to focus on what direction you want to go next. I think that this particular New Moon is incredibly powerful because it's a time to set intentions for what's to come for the rest of the year, as the summer season ends. My New Moon Ceremony can help you shed new light on your business. It's going to be a time where we gather as a community. You'll meet new women and participate in the meditation I'm offering that's going to be impactful to your business and help you get to that next level. Up until now, this New Moon Ceremony is only something I've brought to my high level clients, but I'd like to offer it to you now. Sign-up to register for free. Even if you can't make it live (which I hope you can, because that's the way to powerfully connect with a high vibe community), you will also get access to the free recording afterwards so you can go through the New Moon Meditation on your own. Diving deeper This is all so powerful that I'm going to be coming out with a more intensive course on this subject soon, so stay tuned! I've begun to incorporate my moon cycle, not just the moon's cycle, into everything I'm doing in business and it has been transformative. If there's something you're interested in learning more about, just DM me on Instagram and we can chat about it. I'm also currently soliciting some feedback and doing research with women who have already started to run their businesses in alignment with their cycles. If you'd be interested in chatting with me about it and answering a few questions, I would love to have that conversation with you. DM me and we can hop on a call. I hope to see you at the New Moon Ceremony this weekend!
Do you know what is the number one thing that makes a difference in whether or not your potential customers choose to buy from you or not? It's not what you're selling, or how it works, or the features that are better than your competitor's. It all comes down to value. The reality is, if you can't articulate the value you will deliver to your prospective customer, then they won't be able to see why they should buy from you. In today's new post, I'm giving you the roadmap to more consistent sales (spoiler alert: it's a process that gets you thinking backwards from how most people approach their selling strategy - and it really works!). Read on to learn how believing in your own value and clearly communicating that value will get your prospects wholeheartedly buying into what you're selling - without even thinking about lowering your prices. How most people start off on the wrong foot when selling I've seen this so many times, over and over again: People who are trying to sell something immediately launch into their pitch with the what, why, how. They start with what they're selling, how it works, and list off the reasons their prospective customer should buy it. And that, I hate to say, is completely wrong. And it definitely doesn't get people to buy. This is because starting your pitch this way is all about you. You see, it's not about showing up and throwing up a laundry list of features and benefits, which is what most people tend to do. When you do that, you've already lost your potential customer. You've got to begin with their why, not yours My husband Jeffrey says, “Learning why they buy is 100 times more powerful than learning how to sell. Because if you know why they buy, then selling becomes easy.” Most people don't buy from reason or logic; most people buy emotionally. And so you need to start with where your customer is at. And where they're at is they have a problem that needs solving - it's really that simple. Once they then perceive your value to be worthy of solving their problem, then they begin to consider your solution. And the sale is easier from there. Start by assessing if you've uncovered your prospective customer's why. Why does the customer need your offer? What problem are you solving for them? How does your solution get them from where they are now to where they want to go? They're starting with emotion. They have a problem, and they need a solution. Problems become emotional. So if you want to stop being like everyone else who starts with the factual and logical (ie. the what and how), then your job is to think backwards, which is really forwards, in my book. Think about this: What happens after your customer purchases. And what happens if they don't buy? Get them to envision both of these paths. Get them to envision what all the good things are that are going to happen after they purchase, so they can begin to understand that their outcome will be amazing. By working backwards and showing them what life will be like with their problem solved, you're showing them that what you have to offer is of value to them. You're showing that the value in your offer far exceeds the outcome that they're going to have long term. Believing in your own value So really, what it boils down to is being able to communicate your value. But when it comes to value, I've seen so many people have a hard time promoting, communicating, articulating their value because it's often easier to sell someone else's product or service than it is to talk about yourself. Growing up, we're taught to be humble and not speak too much about ourselves. And so when it comes to articulating value, I see a lot of business owners and entrepreneurs have a problem really speaking up about themselves. But that's because you're believing or choosing to believe that this is speaking about yourself, when really what you're doing is speaking about the value of your offer, the value your customer is going to gain by working with you. It's time for you to separate your work from your personal identity. These are two different things. Ask yourself: How strong is my belief in the value I provide? Do I believe my customer is better off having purchased from me? Remember - value is not only articulated through words. Value is also articulated through nonverbal communication. Your customers are perceptive and can pick up on whether or not you believe the value is there or not. When you wholeheartedly believe in something and believe in your value, that message is going to get transferred through everything you're saying. Scaling your value Now, when you're just starting out, or when you're trying to get to that 100k mark, it's about discovering what your value is. And I remember throwing out lots of different offers, trying different things, really trying to figure out how to differentiate myself from the competition, and where that sweet spot of my value was. Sound familiar? But once you grasp that and once you pass that 100k mark, it becomes about scaling your value. It's about figuring out how to deliver what your customers value at scale. Now, you're not creating a new program over and over again, and you're not customizing over and over again. You're now known for this certain thing that you deliver so much value in, so now it's time to consider how you can replicate that and grow that at scale, so that you're not working around the clock and trading time for dollars all the time. And that's where you begin to leverage your ability, your skills, your knowledge, and expertise. That's where you begin to really grow at scale. Wrapping up It all begins with communicating your value, and really understanding for yourself what that value is. Because if you don't know what the value is, and you don't know how you specifically help people, how are your potential buyers going to understand either? They're not mind readers. They want to see that you are confident - certain - that you can solve their problem. Your customers are buying value. When they perceive the value to be higher than the price, then they buy. When they don't perceive the value to be high enough, then they don't buy and they blame it on price. But it's not about the price. It's about the value. So many people who don't know how to articulate their value end up discounting their prices. They believe people aren't buying because the price is too high. But lowering your prices won't change the fact that you didn't solve your customer's problem. You haven't demonstrated to them that there is enough value to get them to want to buy. Need help? If you feel like you're not articulating your value in the best way, then work with me or a coach to determine what the value you're offering is and how you can articulate that. Once you learn how to communicate your value to your potential customers, you'll never feel like you need to lower your prices again. You can instead show up and serve from this authentic place that's full of value because you know exactly how you help your clients. And they know exactly why they should buy from you. Want to talk about more ways to own your value? Reach out to me on Instagram @jengitomer
Picture this: You've just had a great discovery call with your prospective customer. They weren't quite ready to buy in yet, and you know you'll need to check-in with them soon to find out their ultimate decision. You write yourself a note to follow-up, cringing at the thought, because following up just always feels so… icky. If you never feel certain about how to follow-up, when to follow-up, and the ways to follow-up that don't seem so damn salesy, then this post is for you. In today's new post, I'm teaching you how you can make the subtle, yet powerful swap to begin following through with your customers, rather than following up, so you can gain momentum in your sales process and close more deals - all without coming across as sleazy, salesy, or annoying. Read on to discover how to follow through in ways that actually deepen your connection with your customers rather than pushing them away. Finally closing a deal over 1 year in the making Would you like to celebrate with me? I'm so freaking excited because I just closed a deal that I've been working on since April 1st of 2021. Yes, you read that right - 2021. While the deal closed for a smaller amount than I had originally anticipated, it is still a five figure monthly sum for numerous months on a trial basis. And believe me - we are going to crush this trial by showing off the impact we can create, and I'm certain we will get hired on a long term basis. So that's pretty damn awesome. But here's the thing - had I not stuck around in the follow up, I never would have gotten this deal. It would likely have gone to someone else, or it would have fallen by the wayside. This deal closed because of how I followed through for over a year. How does follow-up transpire in your business deals? How often do you typically follow up with a prospective customer? How do you feel when you're doing it? If you're like the grand majority of my clients, you probably tend to follow up a couple of times and if you don't hear back from the prospective customer, you give up and move on to your next lead. Maybe following up makes you feel sleazy and you avoid it as much as you can. In the traditional sense, following up is basically calling someone and asking, “Can I have your money yet?” And that just seems gross, like you're nagging. No one wants to talk to that person, and no one wants to BE that person. Here's an important lesson that I learned in tennis. If I just hit the ball, then stop my swing after I hit the ball, it doesn't always go where I want it to go. It doesn't always set you up for success on the next shot if you just hit the ball and then watch it. But when you hit the ball and follow through with your racket and swing all the way (which, by the way, is a lot harder), your odds of landing the ball exactly where you had intended to increase. Why? It's all because of that one thing: the follow through. Following through helps ensure that the ball is going to maintain its momentum through the point of contact. How interesting is that? The difference between following up vs. following through When your customer doesn't buy on the phone during your discovery call (because many customers aren't ready to pull the trigger while they're on the phone), it's important that you are able to nurture them and follow through after the fact. But I don't want you to merely follow up anymore. You're not going to make calls or emails where you say, “Hi! I'm just following up…” or “I'm just checking in!” The sole purpose of that is asking for money, for a signed deal. And that turns people off and doesn't lead to consistently closed deals. Instead, you're going to start following through. What's the difference? Well, when you're following through, you're doing so strategically to gain momentum and speed up the process towards the sale. Start by setting an intention. How are you going to help this prospective customer if they say yes to you? If you don't feel comfortable following through with them, remind yourself that they had the initial conversation with you because they were interested and wanted your help. The only way for you to get them the help they need is to follow through and get the sale. If you truly believe that you can help them, then you can give yourself permission to follow through as many times as it takes to close the deal. You're not being salesy if you're reaching out with the intention to serve. Every time you reach out and follow through, do so strategically. Each contact should move the sale along in some way or another whether it's deepening the relationship, adding credibility, or setting the stage for the sale later on. Here are a couple of examples of following through: One way to set the stage for your follow through is to make sure you have your next meeting set before you end your initial call. Get it on the calendar. That is your move forward date. You can do this by asking something like, “If you're not ready to make a decision today, then when will you be ready to make a decision? Let's book a call for that day so we can celebrate the good news together!” There are so many fun ways you can add playfulness to this step to be personable and not salesy. To avoid getting ghosted, be sure you show enough value and create demand throughout your sales process. Reinforce how you're on the same page - the help they need, the help you can provide, and when they want it to start. You want to build urgency for their problem to be solved. If you don't hear back from a prospective client, follow through with value. You want to share an idea or something else they'll perceive as valuable, and have it be something that furthers the conversation. Find something that will create a response such as, “Wow, this person really paid attention and cares about me. You can do this by emailing or texting an article link or perhaps a YouTube video. Even better, send over a video message. We use a video system that creates a lot of impact because you're able to re-engage with your face and overall vibe. It familiarizes you. The bottom line It's follow through, not follow up that is going to close your deals. To follow through means you're acting with value. You're acting with intention. You're acting strategically every time you interact after you have that initial call. You're doing things and giving things that prospective customers will perceive to be valuable - things that further and deepen your connection. Keep on following through until you stop believing that you can help them. If you continue to believe you can help them, you need to keep following up because it is your duty to show them that. Want to talk about more ways to follow through in your sales process? Reach out to me on Instagram @jengitomer
How's your summer going? Have you been embracing the season and having fun? Would you like to infuse more fun into your summer starting right now? The summer is still young and there is still plenty of time to make the most of it - yes, even as adults who aren't “out of school” and still have a business to run. In today's new post, I'm sharing 3 simple things I'm doing this summer to not only inject more fun and playful vibes into my life + business but to also bring in more sales all summer long. Read on to find out how you can squeeze out some sweet new deals and ensure your summer bears fruit through the season and beyond. Summer is the time to have fun What does summer mean to you? Growing up, as kids, we associated summer with time off to play and have fun. School was out, and we were free to do whatever we wanted to do. However, now that we're adults and entrepreneurs, those months off are no longer the same; most of us still need to work throughout the summer. But - and this is a big BUT - that doesn't mean that summer can't still be a season of fun for us. The summer is still young, and there's still enough of the season left for you to embrace. I'd like to challenge you to think of how you can infuse more fun into your life and business throughout the rest of the summer. First, assess where you're at in your business When I think of summer, I often think of gardens and how they share their bounty this time of year. The fruit I've been finding at farmer's markets has been incredible! This gets me thinking about everything the farmers have to go through in order to produce their summer harvests. Before the fruit, they had to tackle the weeds. Weeds are inevitable, but they must be removed so they don't get bigger and bigger and prevent the growth of the fruit to come. The same is true in your business when it comes to sales. In order to grow sweet new deals, you've got to first remove the weeds. So this is the time to assess what you need to get rid of in your business. Take an index or inventory of what you're growing and the path that you're on, then determine if there's anything that may get in your way that needs plucking. You want to catch it now before it gets any bigger so that you can produce your sales fruit. Here are 3 things you can do make more sales this summer Relax and rejuvenate. How much time have you taken for yourself this year to relax and rejuvenate? This summer is the perfect time to do so. Wondering how resting translates into more sales? Here's the thing: If you're constantly stressed, worried about making sales, and never take time to rejuvenate, you're going to burn yourself out - and that does not lead to more sales. Some of my best work comes after I rest. Have you noticed the same for you? It doesn't have to be weeks or months at a time, but a couple of days (a day, even) to step away from screens and pamper yourself will create a solid foundation to help you bring your best for the rest of the year. Focusing on your own health and wellbeing is an investment in your business that leads to more sales. Incorporate more play + fun into your business. How can you begin to cultivate a habit where you create fun in your business every day? In order to love what you do, you need to have fun at what you're doing. It's really that simple. This is about creating fun within your business. What tasks are you doing that you may need to delegate because they aren't any fun for you, and perhaps as a result, you're not doing a good job at them? Or maybe you're always avoiding them? Then, think about what tasks you love that you can create even more fun around. Maybe it's playing a game, if you're competitive, competing on timing or efficiency. Maybe it's making it fun by going to a coffee shop and working with a friend. Fun looks different for everyone, so the key here is to find what feels playful for you and do more of it. Connect with your customers. This last strategy is about relationship building with your customers. Find ways to connect with them this summer, whether it be en masse such as on social media or via your email list, or one on one (if you do lots of high tickets, the low volume offers). Ask them what they're doing this summer that they enjoy. Check-in on them personally to deepen the relationship, and ask if there's anything you can do to specifically support them this season. Strengthening your relationships now plants seeds that bloom throughout the rest of the year. I hope this helps bring more fun (and sales!) into your summer season. I'd love to hear how you're spending it (Vacation? Extra pool time? Travel?) - hit me up on Instagram and show me some pics of you having fun!
Can you guess what is the one prevailing topic that every single client of mine brings up in our coaching sessions at one point or another? You got it - it's pricing. And it's no wonder. Pricing plays a pivotal role in determining not just the profitability of your business, but your clients' as well. In today's new post, I'm digging deep into all things pricing - everything from raising your rates, to communicating value, differentiating yourself from the competition, selling high ticket offers, and more. Read on to learn how to price your offers so you can supercharge your sales and overall profitability. Pricing Affects Everything in your Business Pricing is a big component of getting business and closing the sale. It's also a massive determining factor in regards to your overall profitability, which, besides impact, is the main thing you're in business to create. Pricing does two things: it creates profitability for your business (which plays into your earnings), and it creates value for your customer. When considering pricing, it's good to start by asking yourself, What do I want my business to earn? Pricing plays a pivotal role in those earnings, which is going to determine your profitability in business. It's also going to determine your clients' profitability, because regardless of your industry, you're helping your clients profit in some way whether it be a profit of time, of weight loss, of attaining more leads, etc. Their wins come as a result of your offer. Pricing your offer by working backwards When I was a salesperson, I learned how to work backwards really well. You can use this same strategy for your business, particularly when it comes to pricing. You set an income/revenue goal for your year, then work backwards from there. How much money are you hoping to make this year? And what price do you need to charge in order to make that amount of money based on the offers that you have, or the offers that you're planning to put out, and the amount of leads you typically generate each month? If you can work backwards, then you can easily see the structure you need to create in order to reach the revenue goals you've set for yourself. That structure involves your offer and your price. So if you're thinking to yourself that you need to make more money, the cool thing is, as an entrepreneur, you can always make more money. All you need to do is either sell more, or increase your rates. And if you're already maxed out, and you can't even fathom adding on another client, then you need to either create a more scalable offer, or increase your rates. Overcoming fears about raising your prices When I talk to my clients about increasing their rates, they often get this icky feeling inside because their fears are telling them that if they do so, all of their clients will leave. But I'd like you to stop and truly ask yourself, Is that true? Would literally everyone leave? Regular rate increases are a normal part of nearly every type of business. Have you ever been loyal to a hairstylist for a long time? The good ones are constantly raising their prices. Much like a coach, they have a book of business and a book of time. And as their book of business fills up, and their time becomes less and less, and they become more experienced, they get better at what they do, their value goes up, and so does their price. Every couple of months, maybe every six months, when I go to my stylist, there's a little note on her mirror that says my rates are changing, effective whatever date. And just like that - boom - her rate goes up. If you're feeling like you need to raise your rates, but you're scared to double them or go way higher, consider raising them into more of a middle range. Look for that sweet spot where you feel comfortable. If you're still worried about losing clients upon a rate increase, think about it this way: What if you double your prices and lose half your customers? That's actually kind of cool, because now you're making the exact same amount, but now you have double the time. What could you do with that extra time that could create more revenue in your business and perhaps allow growth in a more aligned fashion? Just remember, if you're communicating a rate change, make it worth that communication. If you're communicating a rate change, but the change is only going up $10, is it really worth it to have to go through all the motions and all the stress of communicating this new rate for only $10? Or do you want to justify it with somehow delivering even more value and raising your rates even more? Who's determining your value? What I find that happens with pricing is that business owners oftentimes let the clients push back, determine their value. What do I mean by that? When someone says “no” to you, are you letting them determine that that's your price cap? Does their “no” lead you to think you should lower your price, or question your pricing altogether? If so, then you're allowing your clients to create meaning surrounding your prices. Rather than automatically assuming your price is too high when you receive a “no,” consider the other factors involved. Pricing only tells a part of the story. Perhaps the customer didn't see the value, which actually means - if you want to take ultimate responsibility - that you didn't transfer the value. Or maybe you didn't believe in your price wholeheartedly. Or maybe you just had a difficult time communicating why it's worth whatever you're offering, and why it's worth that price. To communicate worth when it comes to pricing, you've got to think about the perceived value of your offer from your customer's viewpoint. And oftentimes, they look much deeper at that value when the price is higher. I want you to get out of business owner/entrepreneur/seller mode, and step into buyer mode. Become the buyer with me, for a minute. Imagine you're buying an offer for $27. What kind of feelings do you get in your body about what that offer is going to deliver? How does that feeling and your expectations change when the offer goes from $27 to $2,700? What about when the offer is $27,000? People buy emotionally. My husband always says, “People buy emotionally, and they justify logically.” Price is a mathematical logical number, but if you think about the emotion that the price creates, then you can get into the consumer mindset of what your prices are telling your customers. I love teaching people how to sell high ticket offers because when people buy higher priced services, their mindset is way different. This is because they're not buying based on price, they're buying based on outcome. They're seeking a transformation, and they want to get this through the high touch experience they crave. That's the value you're selling. Remember: price isn't everything Your price does not differentiate you from your competition. The real difference makers? The experience you offer, how you deliver it, the service you provide, the level of support your client's receive, and the outcomes they're achieving with you. That's where you look to create the difference. And when the customer perceives those to be different and valuable, then you can charge whatever price you feel is worth it. Want to continue this conversation on pricing? DM me on Instagram - I'd love to hear your thoughts and questions.
Have you been feeling worried about a potential recession? I've had a lot of clients coming to me lately to share their concerns and seek out my advice. And while I have no idea as to whether or not a recession will happen (or even when), what I do know is that we entrepreneurs will get through it. Because that's what entrepreneurs do - we solve problems. In today's post, I'm answering the frequently asked questions I've been receiving to help you navigate your recession-related concerns. If you've been wondering… Should I keep selling my products/services in this current economy? Should I lower my prices? How do I maintain my client base in the event of a recession? How do I keep working when I'm overcome with worries? … and more, then this post is for you. Read on for your recession-proof game plan, along with some powerful insights into maximizing the energy of this week's supermoon. What does a recession mean when it comes to sales for my business? I keep receiving questions related to a possible recession. Everyone wants to know if one is going to happen, and how to prepare their businesses in the event of a recession. While I have no crystal ball to determine if/when one will happen, what I do know is that you CAN still make money and continue selling, no matter what, even in a recession. Not only should you continue to sell, but you also should not leap to lower your prices, as many people seem to think. Panicking serves no one. Let's say, you panic and reduce the price of your coaching by 50%. This does not make your customers see the value but instead leads them to believe that they were overpaying to begin with. Why should your services suddenly be worth less simply because you think people will be spending less? What to do instead of lowering your prices Rather than lowering prices, look for ways you can deliver extra value. What else can you offer that will make it a no brainer to buy into (or stay committed to)? What could make your offer irresistible? I also recommend that you reinvest in your current customer base. Call and connect with them. Take them out for some in-person time, if you live close enough. Ask them what they're working on, and find out how you can help them. Getting to know your current customers on a deeper level allows you insights into all the ways you can better serve their needs. From there, you can not only uncover opportunities to gain even more market share from them, but you can also find areas where you can refer them to other great people in your network for them to work with. And you know what I always say about maintaining a strong referral network - what you give around comes around! How to respond to recession-related negativity What do you do if someone meets your current sales strategy with negativity? I've heard of some people saying they're being told it's not right to be selling their own products/services because food and gas prices have gone up. But here's the thing - everyone is dealing with the same issues. We all have to keep on, keepin' on. It's how our economy continues to function. We keep selling and in doing so, we continue serving those who need our products/services. You deliver the value to your clients that they need in order to keep their own lives & businesses rolling. It's a ripple effect. The bottom line? If someone is fussing over you selling because of rising food prices, they're not your ideal client. You are free to move on to people who you can better serve. How to maintain an optimistic mindset when worries threaten to take over I get it. The negative stuff is real. There's fear. There's uncertainty. There's doubt. But the reality is that we can't predict what's ahead. All we can do is have confidence in our ability to meet it with the problem-solving mindset we entrepreneurs are known for. If you're an entrepreneur, you think like an entrepreneur. And when shit gets you down, you figure out a way to move past it. You don't just throw your hands up in the air, close your business, and give up because of a rough day, week, or month. Instead, you assess the problem, determine ways you can tackle it, and come up with a plan to get through whatever you're facing. Because that's what entrepreneurs do. We solve problems. Whether it be your own problem, or your customer's problem. It doesn't matter if it's during a global pandemic, or during a recession. The market could be thriving. Either way, you wake up, go to work, help other people, and get paid to do it. Just because there's a recession does not mean that people will stop buying things altogether. People always pay to solve problems. So if you can figure out what problems your customers have, and how you can help them solve those problems, you can and will continue to make money. The key is to stay calm and focused on how you can help. Rather than falling down the rabbit hole of worries and negativity - which literally gets you nowhere fast - focus on the good stuff. Replace your panicked “what ifs” with good ones. Take some time to journal your concerns, and then take actions to prevent them from happening and safeguard yourself in a way that frees up some mental space. For example, if you're worried about a food shortage, go get some canned food, stock up, and do whatever you need to do so that you feel prepared. And remember - there's opportunity everywhere. Look around and take time to notice all of the ways you could create business opportunities for yourself. There are endless ways that you could help people, solve their problems, and create products or services that benefit people in ways they will always pay for. Use this week's full moon to release your fears, doubts, and uncertainty If you're reading this close to when it's published, this week is the full Buck Moon on July 13th 2022. It's a supermoon in Capricorn and it's a time to tune into your intuition. This is a time to really allow yourself to be open to new ideas and new information. With what you receive, you can trust in yourself and use your intuition to think outside the box. Another interesting aspect is the Capricorn influence. And with that influence, what you want to look at is your foundation. This can be all encompassing - your foundation in your home, your foundation in your business, your foundation of your life. Take business. Let's even drill down in business to sales, and look at your sales foundation. Is your business rip roaring ready to go? If a customer says yes, are you ready to invoice them? Are you ready to somehow send them a checkout page to collect money? Are you ready to onboard them? Do you have your service process outlined so that when the customer says yes, you know exactly how you're going to deliver on whatever it is that they're saying yes to? What does your foundation look like? And is it ready to accept? Is it ready for abundance? The reason this supermoon is called the Buck Moon is because bucks or male deers shed their antlers this time of year. Not only do they shed their antlers, but interestingly, they then regrow into even more impressive, stronger sets of antlers. And so the questions you might also want to ask yourself are: What do I need to shed right now? What do I need to let go of? What am I holding onto that's no longer serving me? That may be an internal pain - how can you shed it like a buck sheds its antlers? How can you let go of what's not serving you - no longer serving you emotionally, physically, mentally - and allow yourself to grow back even stronger? Because sometimes it's not about what we add to our repertoire, but it's about what we let go of. Perhaps letting go of the fear or the uncertainty and doubt that may be coming with thinking about a potential recession could allow you to grow into an even stronger business person, a stronger entrepreneur who trusts in yourself knowing that no matter what, you're going to figure out a way to make this business thing work. And that no matter what, you are going to figure out a way to continue helping people and you're going to help people on an even deeper level, and that you are going to make even more sales no matter what.
As an entrepreneur, you have the freedom to design the type of business that you want. And yet, I see so many entrepreneurs who end up becoming their own worst boss. They feel trapped, burnt out, and decidedly un-free. If your business isn't giving you the freedom you desired when you started it, it's time to reassess. In today's post, I'm sharing some #RealTalk about the ways you may be unintentionally blocking your own freedom in your business and what you can do about it. Read on for a perspective shift that will translate into major freedom-building moves for your future. Have you ever felt trapped by your work? I distinctly remember how I felt back when I was working at a nine to five job. It was my last year of working there and I absolutely hated what I was doing, each and every day. I felt trapped and so unfree. But because it was creating money for me, it made me feel like I couldn't leave. Oftentimes, jobs provide us with a sense of security that can be hard to turn away from. It takes strength to restart and regroup to choose a better, happier path. When I finally decided to leave my job in 2013, I was walking away from a lot. But the main thing I was walking towards was freedom. I was determined to create a life of freedom for myself, one where I got to call the shots. This is a common desire amongst us entrepreneurs - we seek a business that provides for us financially yet also allows us to feel truly free to do as we please. Though in seeking freedom, many entrepreneurs end up blocking their freedom. As an entrepreneur, you have the freedom to design the type of a business that you want. You have the freedom to decide which tasks in your business you're going to do (or not do), who you're going to hire (or not hire), and which clients you're going to take on (or not take on). You have so much freaking freedom. So why do so many entrepreneurs end up feeling so unfree? Here are a couple of common reasons why: They make choices based on needing money to pay the bills. If you start your business and immediately need it to cover all of your income and expenses, you're not setting your business up on a foundation of freedom. That's too much pressure on your business. Can you hold onto a side gig as you get rolling? Taking the intensity out of needing all of your money to come from your business allows you to make more strategic decisions that lead to greater freedom in the future. They say yes to things they should be saying no to. Some entrepreneurs sell their services just because they can, without truly determining first if it's a good fit. When you create sales just for the money, you have no freedom. Even if you know you can impact and help the other person, if it's just for the money, you're on the wrong path. I have a personal policy that I only work with people I like. I don't lock myself into working with people who I can tell are going to drain me. I've learned it's never worth the money in the end - they end up taking more of my time + energy that could better be served elsewhere. They get stuck in a cycle of overworking themselves. Many entrepreneurs leave a nine to five only to suck themselves into working a seven to eleven (or worse). This is absolutely a cycle. The more you take on without first assessing whether it serves your larger goals of freedom, the more you end up digging your hole deeper. Freedom is a choice. Whenever we feel stuck, the hard truth is - we're not. There are so many other alternatives available to us, especially as entrepreneurs. The problems arise when we forget to choose. I understand - when you're in the thick of it, it's hard to see beyond your current situation. I felt that way back in my old job. This is where coaches can be an amazing help to assist you in seeing the situation from a wider perspective. I've appreciated big picture guidance from coaches myself, and it's something I do a lot for my own clients. If you're always making excuses for why you don't have freedom in your business, you will never have freedom in your business. Nothing will change when… you have enough money, you have the right employees, the kids go to college, you lose weight, and on and on. Real freedom starts at the foundation - it starts with you. Freedom lives within you. Freedom is a choice. And it's something that you get to decide again and again in your day to day business operations. So if you're not experiencing the entrepreneurial freedom you desire, it's time to look under the hood. Where is your freedom lacking? Do you feel like you deserve freedom? First and foremost, you need to recognize that you are worthy of independence and freedom. So much of freedom is your mindset. Consistently practicing grounding techniques and breathwork will help you release the anxiety and fears so you can create the stability you need to embrace freedom. From there, look at your business holistically and assess all of the different areas to determine where it's creating freedom for you that you enjoy, and where it's not. What changes do you need to make to feel more free? What does freedom look like for you? If you want my help creating more freedom in your business, you know where to find me. I'm @jengitomer on Instagram - just shoot me a DM, and I'll holler at you.
Does selling your products or services make you feel frustrated? If you're regularly finding that the sales aspect of your business drains your energy, then this post is for you. If sales is killing your vibe, then you're likely selling out of alignment. In today's new post, I'm detailing out the process I use to sell high ticket offers that will help you realign your own sales technique to start selling from a place of service. Read on to learn how your business can not only survive but truly THRIVE when you learn to sell from your heart. Because when you sell from a place of service, not only do you win, your clients win too. If you're selling without serving, you're misaligned. Here's something you may never hear me say again out of this context: Stop selling. There. I said it. But, Jen… my whole business is based on sales… I hear you. You have to sell in order to stay in business. And I want you to make lots of sales. But - here's the caveat - I want those sales to come from your heart. The reason I'm saying stop selling is because if you are currently selling without serving, then you are misaligned. And when you sell without service, sales often feel frustrating and draining. If you feel like you're just trying to get people to buy, it sucks the energy out of you. This is because, in all honesty, selling for the sake of selling alone is more manipulation than true selling. Did you know that the word sell is actually an Icelandic word? It means to serve or to give. Isn't that interesting that the root of selling is service? That means that if you're selling from a place that's not of service, then you've got it all backwards. Aligning your sales with your client's needs The best way to sell from a place of service is to understand what your client needs. What does your client need? And how aware are they of that need? And where does your solution fit into their current needs? If you can best understand where they're at, what they need, what they're struggling with, and what would create pleasure, happiness, profit, or some other gain for them, then you can figure out where in your repertoire of skills you can make a match. Do you offer something that can align with their needs? You should only begin selling or trying to make sales once you've identified that place where there's a match. Because if you're trying to sell from any other place, you are likely manipulating. When sales start to feel uncomfortable, it's because the sale isn't aligned. It's not an aligned match if you don't know what their needs are, or if you're not trying to solve or serve a specific need. Selling with the intention to serve is a lot like piecing together a puzzle. You're looking to see where the holes are in your client's puzzle, and then you're offering appropriate solutions to fill those gaps. Why it's not worth it to sell your client something they don't need If while you're uncovering your client's needs, you realize that your services aren't the right fit to complete their puzzle, don't freak out and try to sell them something they don't need. The worst thing that could happen is you sell them on it, then you've got to work to service it. Convincing someone to buy something they don't need means the selling never stops - you create a misaligned client relationship because you're constantly trying to remind them and sell them on why they need the thing that they don't really need. It's not going to be a fruitful relationship for anybody; the customer is going to be frustrated, and you're going to be frustrated because you have to spend too much of your time on this one dynamic rather than selling to the right clients. There are so many things that happen down the road when you sell to the wrong clients. You don't want to head down this path. Trust me. On the flip side, when you sell from a place of service, filling a genuine need, not only do you win, your clients win too. From that win-win naturally comes more wins: you get referrals, you get repeat business, selling becomes easier, and you can raise your rates because now you have glowing testimonials. Your clients are bringing in more clients because they're bragging about how freaking awesome you are. They essentially become sales reps for you, helping you make more sales because they're seeing the results from your service. Determining where you may be misaligned in your sales process You can't have a business without selling. If you're in the business of creating business, then you need to make sales. But if you're making sales that feel awkward, sleazy, and uncomfortable, it's likely because there's a misalignment. To solve this, you need to start asking in each sale, Where is the alignment? Where do I fit into my client's current needs? Which piece of the puzzle can I fill for them? The only way to determine all of this is to have conversations where you literally ask and uncover where they're at. I have a whole step by step process that I use when taking people through attaining more high ticket sales. I call the process my Connect, Convert, Collect Method. To start, you need to connect with your potential buyer, understand where they're at, build rapport so there's some trust, and then you confirm that you understand exactly where they're at. After that, you create the possibility, the potential, the opportunity of what it's going to look like when they work with you. Then you clear out any objections so that they feel comfortable committing to exactly what your offer is, and then you close the sale. As long as that initial part is clear, this can all be done in a conversation. Once you've determined exactly where they're at and what's missing, you can easily determine where your solution aligns in terms of where you can help them. If you don't figure that out first, it's going to be that kind of sleazy, manipulative, gross selling experience each and every time. This method is all about making a real connection, building genuine rapport, and then confirming their problems, needs, desires, and exactly where they're at in their business. This way, you can create that possibility and help them visualize the opportunity of having you as their missing puzzle piece. This is also where you clear out any objections. Overcoming objections is actually much easier than most people think. You can usually predetermine what those objections may be before they even get on the call. You might not get all of them, but you'll get nine out of 10 every time. And from there, you can assume the sale - you assume the commitment. You set a date to start so that you can bring in the close, but you bring in the close in a really soft, gentle, and aligned way. Because at that point, it makes so much sense for them to move forward with you. And then you check up, you follow up to see if there's any extra time needed to make a decision, or potentially they've already bought with you on the call. If you show up to sell, be prepared to serve. I see this a lot, especially in the coaching industry - I see so many coaches who are great at sales, but they suck at service. They're great at bringing people in, yet they're terrible at the actual service piece. They're like, Oh, I got them. Now, onto the next. That's not how this works. If you only focus on sales and not on your actual service, eventually you will be called out and will get a bad name in the industry. Once you've made the sale, the service begins. Your onboarding service is critical. The experience you create for your client immediately following your close is just as important as the rest of your sales process. Sell and serve, or don't sell at all. Diving deeper I'll be diving deeper into my Connect, Convert, Collect Method on a future podcast episode. We will go through each step of the process in more detail: Connect, Confirm, Create, Clear, Commit, Close, and Check. If this is something that you're interested in working with me on one on one, developing exactly what your personal sales process looks like, I would love to take you through it. DM me on Instagram and we can set up a time to chat.
Have you created a list of non-negotiables in your business yet? I believe no one should be running their business without them - they're that important. Non-negotiables are essentially boundaries that you put in place to protect your time + energy so you can show up at your highest vibe and attract your ideal clients. Here's a surprising truth: Boundaries in your business lead to boundless results. In today's post, I'm covering a number of external factors in business that regularly threaten to attack your boundaries and how you can protect yourself against them. Read on to find out what my non-negotiables are and learn how to create a powerful list of your own that will result in greater sales, profit, happiness, freedom, and overall impact. What is a non negotiable in your business? Do you set boundaries aka non-negotiables in your business? Or do you feel like setting boundaries is something you struggle with? A good indication is to look at your life as a whole. How you do one thing is how you do most things, so if you find that you don't do well at setting boundaries in your personal life, you may also be struggling in your business due to a lack of boundaries. When you have the proper boundaries/non-negotiables in place in your business, you protect your energy and freedom so you can grow your business from a place of abundance, from your highest vibe. Here are some examples of my own non-negotiables To help you better understand what non-negotiables look like in business and what they're in place to protect, here are a couple of mine: Every week, I make time to identify and honor my wins from the week. I do this because wins beget wins. And when you can celebrate your wins, you end up creating even more wins. If I didn't have this non-negotiable in place, I would likely forget to honor my weekly wins and instead focus on everything I didn't accomplish, which isn't the way I want to draw abundance into my business. I do that by celebrating regularly. That's a non-negotiable. I reserve Saturdays as a non-working day. I do this because my energy needs a day off just for me. This day is sacred for me to renew my resources so I can be there for others when they need me. I do not open my computer. I do not set meetings. By making this boundary, it makes decisions easy when they come up and ensures that I don't let other people's needs/schedules override mine. Family comes first. Period. This non-negotiable is rooted in my personal values. By setting this as a non-negotiable, it means I stay true to my values. If something comes up and one of my family members needs me, even if it's in the midst of my workday, I drop everything and make them my priority. I do a grounding practice to start each and every day. Whether it's breathwork, meditation, visualization, or some other form of mindfulness practice, I make it a non-negotiable to start my days with a high vibe intention so I am prepared to handle whatever the day ahead brings my way. I have a few other non-negotiables that relate to my life and business, but generally, I keep the list short. Keeping your list short makes it memorable so when things crop up that threaten to overthrow your focus, you can easily bring to mind your non-negotiables list and make decisions accordingly. Creating your own non-negotiables list Begin by asking yourself, What do I want to create in my business? When you think about your ideal day, what does it look like? What did your dream life look like when you decided to become an entrepreneur? From there is a good place to begin determining what kind of boundaries you need to set in order to achieve that desired outcome. If you escaped the 9 to 5 to get away from working 60+ hours per week and yet you find yourself similarly overwhelmed as an entrepreneur, you need to add some non-negotiables to your list to better protect your schedule. Consider also your personal values when making your list. What is important to you? What do you want to prioritize in your life, above all else? Lastly, think about your own energy levels and what restores and depletes them. Building non-negotiables around this will allow you to honor the energy cycles of your own life so you can bring your highest vibe to the table where & when you need it most in your business. Protecting your energy will make a huge difference in your ability to show up for yourself, your clients, your family, and everyone else in your life who is important to you. What external influences are attacking your boundaries? Once you've made your non-negotiables list, there are a number of external factors that can pop up to challenge those boundaries. It's wise to be mindful of them, so you can better protect yourself against them. Here are a couple of the biggest boundary-pushers that regularly attempt to derail your business progress: Pick your brain meetings - These are those random messages you receive from people asking if you can grab coffee, grab lunch, hop on a Zoom, set up a call, etc. with them so they can “pick your brain.” These can happen far more often than you realize, so it's important to decide what your policy is for them. Whether you love them or hate them, determining in advance what you do when you receive these requests helps maintain your boundaries when it comes to your time. Email management - How often do you check your email? Do you have a boundary in place regarding how often you let emails dictate your time + energy? Or does your email control the flow of your business day? It's important to remember that when you open that inbox, it's a choice. Setting boundaries over where and when you open your inbox is a decision you get to make. Scheduling - Who runs your schedule? Are you just booking back to back meetings? Or are you mindfully creating white space for deep thinking and development time? As an entrepreneur, you get to decide what you accept into your schedule and what you don't. Setting non-negotiables around your schedule can help you better manage your days in a way that supports the energy you want to operate under. Social Media Usage - Opening up social media can trick you into thinking you're working on growing your business when all you're really doing is getting sucked into the endless scroll. Before engaging with your social media, ask yourself what your intention is for your time in that space. Create boundaries around how you want social media to serve you and your business, not the other way around. Better boundaries lead to boundless results I work with a lot of entrepreneurs who feel burnt out, in large part because they do not have clear boundaries in place in their businesses. No boundaries in business leads to burnout. The opposite is also true: solid boundaries lead to boundless results. If you intentionally create a list of non-negotiables for your business, you open the doors to unlimited impact, sales, profit, happiness, and freedom. How freaking cool is that? What are your boundaries? Make that list! If you've not yet made your list of non-negotiables, please DO get on that! You should not be running a business without knowing your non-negotiables. Think about all the external factors that could get in your way and determine what you're going to do to protect your time and energy. When you protect your energy, you can show up in your most high vibe, energetic way, and that attracts your ideal clients. When you are at your highest vibe, you attract the people that you want to serve. So create that list of your non-negotiables, and you'll be winning way more often.
I've got a bone to pick with the digital coaching industry. I've been seeing a ton of coaches and other online leaders pushing a specific revenue goal as though it's the one and only factor that makes or breaks an entrepreneur's success. Teaching people to focus on only one number in their businesses - revenue - is dangerously misleading, and I'm going to share why. In today's post, I'm expanding on last week's podcast about a midyear business check-in to give you two additional numbers, along with revenue, that are essential for determining the true health and sustainability of your business. Read on to see how my technique of working backwards with my clients helps them to truly create the entrepreneurial wealth and abundance they're seeking. Why revenue isn't the only number that matters There's something that's going around in the digital world that's killing me. I decided to speak on it, because it's really been pissing me off (and it's not easy to piss me off!). For a while now, I've been seeing tons of coaches, course providers, and other leaders in the “make more money” space basically bragging about how much money they make online. They share a figure, and then encourage their followers to also make a 6 or 7 figure revenue number their main goal. To them, this number is the ultimate symbol of entrepreneurial success. Now, my problem isn't rooted in comparison or any form of envy. My issue is their complete focus on the revenue number alone. Here's why revenue is only telling part of the story. Let's say, for example, you want to hit 6 figures in revenue in your business. If you bring in $100k in revenue, does all of that go directly in your pocket? Of course not. In any business, you're going to have expenses. If you have $95k in expenses, how much does that leave you in profit for the year? You got it - only $5k. And let's be real - no one (especially in this current economy) can live off of $5k per year. So now you've got your second important number you must track in your business: PROFIT. Shifting your focus onto profit, rather than revenue The question you need to ask yourself is, are you allowing these coaches, strategists, and consultants (whoever they are) that are preaching to you about a 6 or 7 figure revenue goal influence your way of thinking? Are you stuck in a mindset of revenue, revenue, revenue? Don't beat yourself up. This is understandable and something I have experienced in both my own business and in my clients'. The key is to recognize this thought pattern and mindfully shift your focus from revenue onto profit. It is far more powerful to be able to say you've brought in $100k in profit rather than $100k in revenue. Profit is what you're making after expenses. If you're checking in to your business' progress midyear and your profit is only 5-10% of what you're bringing in in revenue, your expenses are too high. I've seen many entrepreneurs feel like the only way to gain more success in their business is to hire a big team. Only once they do, they realize all of their money is going to payroll. Many entrepreneurs come to me and admit they haven't even been paying themselves. While it's great to support others, you've got to support yourself, first and foremost. What's your income? The first important number to focus on in your business is revenue, which you need in order to have the second, profit. The third number is income. As an entrepreneur, you get to create your own income. So it's time to ask yourself - what's the income you want to create? And then, how much profit does that mean your business needs to create in order to achieve that income number? Then, how much revenue do you have to generate in order to make that profit number happen? I like this technique of working backwards with my clients, as it puts everything into perspective. Now, you may be wondering, what's the difference between profit and income? The truth is, to some businesses, to some business owners, their profit IS their income. You get to make this determination for your business. What do you want your income to be as if you were in a 9 to 5 job? And what do you want the profit of the business overall to be? Do you want extra money created in the business above your income, so that you can reinvest it into the business, or maybe reinvest it into another business? It's whatever you decide, because as an entrepreneur, you get to decide and design what these numbers look like. If you feel like you're stuck at a specific revenue number, it may be good to start changing your focus to the profit number. Seeing your business goals through the lens of profit gives you more power to make changes because the revenue number is only going to get you so far. What you want to consider as you continue to build your business is, what is the percentage of profit that you want to create? Or, what is the income that you want to create? Or maybe both? And what is it going to take to get there? Stop accepting half of the story The next time you see other coaches or leaders online explaining things like, “Here's how I got to 6 figures in revenue…” remind yourself that you're only seeing half of the story. Realize it's misleading to only focus on revenue, and shift your goals in a way that suits your own profit and income aspirations. There's more than one important number in your business. Remember - it's a combination of revenue, profit, and income that truly matters. If this is something that you want to work with a coach on, who actually focuses on the two more important numbers of the three, I'd be happy to chat with you about what that could look like. Hit me up on Instagram @jengitomer and tell me what your focus is on. Which one of the three numbers have you been shaping your business around thus far, and if you're going to change it, let me know.
Did you set goals for your business at the start of the year, back in January? If you're like most entrepreneurs, I'm sure you did. But, unlike most other entrepreneurs, you are NOT going to wait until December to assess your progress on those goals because we're diving into that right now. In today's post, I'm guiding you through a midyear check-in for your business. Midyear is the perfect time to realistically determine if the path you're on is still serving your larger goals, or if it's time to reroute your GPS to make the most of the second half of 2022. Read on to find out how to organize your own midyear review. And don't worry - this is a judgment and stress-free exercise. Wherever you are right now is exactly where you're supposed to be. We're 6 months into 2022 - exactly halfway through the year. It's the middle of the year, and we're coming up on the summer solstice, which is a beautiful representation of all the light, beauty, and abundance that's ahead of us. I find that now is a really good time to do a midyear business health check. What do I mean by this? Well, let's say you're headed out in your car on a long road trip. At the start, you pop your destination into your GPS and hit the road. Though at some point, when you're making a pit stop, you (along with your GPS) will check the conditions and look out for any upcoming traffic or other issues. Your GPS may end up rerouting you to ensure you're still on the best route to your destination. The same system of assessing your route along the way is also an excellent idea for your business. Most entrepreneurs set goals at the same time in January. Then, they head out into their year focused on trying to achieve X. Some get there, some don't. Come December, they check-in with the original goal and see where they ended up. But here's the thing - January to December is too long of a time to go without a check-in. If you wait the entire year, you miss opportunities to reroute yourself. Your goals may have been better served and more likely to be attained if they'd been assessed along the way and potentially rerouted. And you can only make the decision to reroute if you always know exactly where you are, where you're trying to go, and the obstacles in between. Where are you right now in your business? In beginning your assessment, start by determining where you're at and where you want to go from here. What does my current situation look like? Am I actually producing what I want to produce? Are things happening in the way I want them to happen? Is my business giving me the freedom and joy that I want? Where do I want to go with the rest of my year? The key here, especially as you get rolling, is to not be hard on yourself. Even if you're not where you wanted to be, that's ok. You are exactly where you are. There's no going backwards, so don't beat yourself up over it. Wherever you are right now is exactly where you're supposed to be. Know this, accept this. Acceptance allows you to take a step back and assess the big picture without judgment. Are you where you want to be? If not, what are you going to do about it? Are you fulfilling your purpose on a daily basis and doing what lights you up? Do you feel like your gifts are being put out into the world in a way that serves your clients in the best way possible? You can use this midyear check-in as both a reality check and a wake-up call. How to conduct your midyear business health check Begin by finding a place where you can feel comfortable and get quiet. You want your environment to be a container that supports you. Maybe get a cozy blanket and a journal. During this time, I want you to be a kind guide and mentor to yourself. Because if you're going to be honest with yourself, this is not about shame. This is about grounding yourself into a place where you feel super comfortable to journal on your deepest, most inner thoughts about your current reality, free of judgment. Next, determine how you're spending your days. What is your intention? If you have an intention, you have a focus. And that's how you get better, little by little, day by day. What is it in your business that you want to continue to improve upon? Maybe it's creating more freedom, maybe it's creating more boundaries, maybe it's creating more sales, maybe it's creating more leads, maybe it's finally creating that funnel. Sometimes these goals/intentions can span over multiple weeks. The important thing is that you're not just waking up each day and attacking your to-do list without intention. That's a quick way to lose track of your intended route. In this step, you're ultimately determining where you're at, what's working, what isn't, and what you want to improve upon moving forward. This midyear check-in is also a fantastic time to check on your business' financial health. Take a look at your profit number. Profit is different from revenue, and it's important to note the distinction. Your profit is going to give you your actual income, after expenses. Is this number something that you can live off of, and something that creates the freedom you're seeking? Next, take a look at your business expenses, particularly recurring expenses. Make cuts accordingly for anything that's no longer necessary. Be mindful of where your money is going and how you're spending it. Lastly, determine what you can do to bring in more leads, and thus, more sales and revenue. How can you better serve your clients in a scalable way? Once you complete your midyear check-in, I'd love to hear how it went. DM me on Instagram and let me know what you tapped into. Please also share this with a business friend who needs to do a midyear check in of their own to recalibrate and reset where they're going on their map.
Do you wake up every day and love what you do? Or do you feel a sense of dread to face your workday? If you've been feeling unhappy working in your business for a while now, that means you're out of alignment. It may be with your business as a whole, or you may just be misaligned with certain aspects of what you do. But the fact is, operating out of alignment blocks abundance and can lead to dis-ease in your body. In today's post, I'll show you how to identify misalignment in your business, and share the shifts that can happen when you reconnect with what truly lights you up. Read on and let's get you realigned in your business so you, too, can wake up each day feeling excited and in love with what you do! Are you in alignment with your business? Back when I used to work a nine to five, I remember loving it in the beginning. But towards the end, the job was so out of alignment with who I was and what I wanted to be doing that I dreaded going to work every day. I would get on that subway crossing from Manhattan to Brooklyn, and I just pictured myself going through that tunnel and getting out of Hell. And that's so terrible. For what ended up being a full year of my life, I was miserable in my work. But the truth is, it was my choice to stay in that job. I was the only person forcing myself to stay there. It paid well, and it felt so safe and secure - a quality that traps many of us in jobs we don't like because it feels easier than taking that leap. But what happens when you DO take that leap and finally become an entrepreneur, then a year, 2 years, or 5 years into your business, you start to feel the same way? You wake up and you're like, wait a minute. I don't love the thing I'm doing. Now that's even scarier to admit to yourself. Feeling out of alignment as an entrepreneur Many of my clients in the past couple of months have made major shifts in their businesses. Through our work together, while digging deeper in their souls, they realized what they'd chosen was no longer fueling them to the extent they desired. Their internal alignment - how they felt on the inside - and their external alignment - how they were showing up in their outer worlds - weren't flowing together. And these two aspects of yourself must go hand in hand. Often as entrepreneurs, we don't start out feeling this way. We become entrepreneurs to create freedom. But then we need cash flow, and sometimes we take on things that we don't really love to help fund our businesses. Sound familiar? You do one thing, then another, then another, and pretty soon, you've locked yourself up into a place where you're obligated to do all these things you don't like doing. You feel like you're stuck spinning your wheels in your business and just like that, you're out of alignment. What happens when we're out of alignment When things in your life are out of alignment, they literally create pain in the body. I am a true believer that the body keeps the score. I see so many entrepreneurs who have built their businesses and they are working their asses off, and they are literally in pain. Their bodies, like their businesses, are out of alignment. That's why it's called disease - it's a feeling of dis-ease. When you're in alignment, things flow. You feel alive, vibrant, creative, and inspired. You're in tune with your intuition and the world can see it. Clients are drawn to you and want to buy from you because they can feel your passion, your alignment. When you're out of alignment, things fall apart and require far more effort and energy than ever before. You're subject to overthinking. You feel stressed. You struggle more on a daily basis to get things done and connect with clients. You may even be subconsciously sabotaging your sales. You don't want to do the thing, so you find ways not to sell the thing. How to assess where you may be misaligned If you're feeling out of alignment in your business, first things first: admit it to yourself and understand that it's ok. In order to figure out what feels right, you must first accept what doesn't feel right. Then, understand that it's not all or nothing. Just because you feel out of alignment doesn't necessarily mean it's your entire business that isn't working. It could be that you feel an alignment in most of your business, but some things, maybe the things that aren't selling or the things you're consistently avoiding because they annoy you, are the parts that are out of alignment. Take a step back and actually analyze it. What doesn't feel right to you? What bothers you most in your business? What are you avoiding? Is it the whole thing? Or is it just some things? If it's some of the things, identify what they are so you can get the help you need in re-tooling them, whether that's with a coach or by outsourcing. But if it feels more like your whole business that is no longer in alignment with your desires, know that it's entirely possible to realign and reimagine what you've created and turn it into something new - Your Business 2.0. I've helped two clients do exactly this over the past few months and they've completely shifted what they're doing for far greater joy and success. Find what gets you fired up In order to figure out what you love, you first need to figure out what you don't love, especially in business. Expose yourself to all the things you could potentially do - every option, every opportunity - feel out what ignites your passion. The thing you're most passionate about is likely going to be the thing that, because you're passionate about it, you excel at. This allows you to help others at a higher level because you're doing what you do best. This naturally leads to more sales because you're putting your best forward, and customers want to buy from people who they can sense are in alignment. Sales - and thus, profit - become incredibly easy when you're in alignment. It's that simple. Don't waste time hating what you do If you are doing something that you hate and you're doing that thing 40, 50, 60 hours a week, that's a lot of time spent on something you don't like to do. If you're out of alignment, how are you going to bring abundance into your life? I'm not just talking about an abundance of money. I'm talking about an abundance of fun, an abundance of impact, an abundance of laughter, of love, of life. Don't let fear of the unknown, or worries about the opinions of others stop you from making the shifts needed to get back into alignment in your business. Business should be fun. It should flow and be something you're excited about. Easy and torture free. You're the founder and CEO of your business. Go build something that makes you happy. Looking for help getting back in alignment? If you're feeling stuck and out of alignment - if all of this felt incredibly familiar and relatable - then please seek help. It doesn't have to be this way. This month, I am opening up two coaching spots. I don't typically take on many one-on-one clients, but if you've always wanted to work with me directly, I'm at a place now where I can open up space for a couple new people. If that is something you're interested in, make sure you DM me on Instagram. Let's talk about it and see if it's a good fit. There's no pressure. We have to both be in alignment. That's the key.
Have you ever gotten down on yourself after you've missed your mark? You didn't close the sale, or maybe you didn't reach the revenue goal you set for yourself. Now you're feeling discouraged, and perhaps even a bit unmotivated to soldier on. Warning: This mentality can easily lead to a downward spiral if you're not careful. But, I've got good news. One lost deal does NOT have to lead to more lost deals. One missed goal need not impact your entire business moving forward. In today's new post, I'm giving you a few quick tips to help you avoid spiraling out of sales. Read on to find out what it means to “break your state” and learn how to quickly reset your entrepreneurial brain to not lose momentum (or money!). Spiraling out of sales What exactly does “spiraling out of sales” mean? We can agree that businesses live or die based on sales, right? And as an entrepreneur, you know that you need to bring in revenue and create profit in order to have a successful business. Yet so often, I see entrepreneurs spiral themselves out of sales. This happens faster than people realize. You receive one “no” - perhaps the prospect says they can't afford your product or service - and you take it personally. You allow that “no” to seep into your head. Rather than considering that they truly cannot afford it, a little signal in your brain starts blinking… I did something wrong. My offer isn't good enough. I am not good enough. And just like that, we lead ourselves down this spiral that ends up preventing future sales. Catching the spiral before it starts Back in high school, when I was selling Cutco knives, my manager required me to call him after I walked out of every appointment. At the time, I felt like I was being micromanaged, though I can now see the strategy behind this. If I called him post-appointment and made a sale, he celebrated with me. If I didn't make the sale, he helped me break my state before I went into my next appointment. These are two key tips in keeping your sales mojo flowing. Here's why: The importance of celebrating your wins How often do you celebrate when you've made a sale, booked a client, reached a milestone, etc.? Most entrepreneurs hang up the call, feel a momentary sense of relief for the cash flow, then move on. No celebration. But your brain NEEDS that hit of dopamine. Your body needs to know that what just happened was a great thing so it can keep searching for more of those. This is why we celebrate - to train our brains to seek more of this same success. It doesn't matter how you do it - dance, jump up and down, pump your arms - really any positive, celebratory action will do. Just don't forget to do it! Why “breaking your state” is essential Something always comes after your appointment when you don't make a sale. Maybe you stacked your day full of back to back appointments, or perhaps you have time set aside to work on your website and marketing materials. Maybe you have a discovery call, or emails you've got to write. Whatever it is that comes after is important - and so is the energy + mindset you bring to those activities. “Breaking your state” is about mindfully resetting your mindset so you don't take the energy of that “no” into your next sale. You don't want that negativity and the doubts it tries to implant in your head to impact your future outcomes. Breaking your state helps you avoid the rabbit hole of self-criticism that is a real mojo thief. You can “break your state” in a variety of ways and it can take as little as 1 - 5 minutes. It can be something physical like running a few laps, or doing a few jumping jacks. It can involve some short breath work or meditation. The point here is to change your attitude before your attitude changes your results. A slump is only a slump in your head Have you ever felt like because you didn't hit a goal one quarter that it ended up impacting your next quarter? Have you ever let a bad day wreck your week? Have you ever had an unproductive discovery call lead to several more disappointing discovery calls? If you are in what feels like a slump, it's because you're letting your mojo get to you. A slump is only a slump in your head - it's not real. And it can be eradicated with a mental reset. The key here is to never let a lost deal impact your next sale, next outcome, or the overall health of your business. A lost deal is a lost deal. That's all it is - one lost deal. It does not need to lead to more lost deals. How to get over the hump of the slump Take it one sale at a time Begin by focusing on just one sale - the next opportunity in front of you. You don't have to solve all of your revenue worries all at once. Just put your attention on making one sale, getting one win. After that, then you can move on to the next one, then the next one after that. One sale at a time. Remember your why You most likely got into entrepreneurship because you had an offer, an ability, a skill, or some sort of knowledge that could help others. And when you sell with your soul, you come from a place of service. Can you remember why you got into this and reset your energy to come from that place of service? What do you love about helping people? What do you love about serving others? When you can approach sales from that standpoint - where it's not just about the number or about making ends meet, your sales will begin to skyrocket. This is because you are taking yourself out of the equation. It's taking the selfishness out of sales because it's no longer about you and your revenue goals, but about your client and how you can serve them. Staying out of the sales spiral is all about energy No matter what negative outcome you're facing, whether it be a lost sale, a missed deal, an upset customer, lack of traffic, etc., the key is to not allow it to impact your next sale. Allow it to be a standalone incident that does not hold meaning or power over your future outcomes. So this week, I encourage you to start celebrating every win - no matter how small - and reinforcing your belief in your ability to serve your clients. Take that energy as you move forward and you'll maintain a momentum of success and avoid a downward sales spiral.
Feel like celebrating with me?! I'm so freaking stoked to share that I just released my 100th podcast episode. It has been an incredible ride, and I'm so grateful to share this journey with you! To show my appreciation for your loyal listenership (and readership here!), I recorded an extra special episode. If you've ever wondered what it's *really* like to work with me as a coach and attend an event or retreat with me, this is your official peek behind the curtain. I invited the attendees of my last retreat in Sedona to join me on the show. These wise & wonderful entrepreneurs share their candid experiences in: The moments that impacted them the most during the retreat The takeaways they've actually applied to their businesses two months post-retreat What shocked them the most on the retreat (one thing was something one entrepreneur was pretty resistant to at first!) And tips for anyone thinking about joining a future retreat Listen in to Episode 100 of the show to find out what it's truly like to attend a unique retreat specially curated for soulful entrepreneurs, in their own words. P.S. At the time of this dispatch, there are a couple more slots available for my next Sedona retreat, Sage Your Soul. Check out this page for more details, or DM me to chat more before they fill up. You'll have to listen to the show for the full conversation (it's too good & detailed to write out everything here), but here's an introduction to the entrepreneurs who attended and some quotes from the episode. Meet the Retreat Attendees / Podcast Guests Meet Meg Seitz - Meg is the founder and CEO of Toth Shop. They are a communications agency that supports people, brands, and businesses in helping figure out how to talk about who they are and what they do. They support all types of businesses from startup organizations, to those looking for great content for their investor pitch decks, to fully fledged corporations who need support on a daily basis when it comes to their marketing and communications. Meet Kellen Fisher - Kellen is the owner and designer of Cards That Wow. She creates wow moments for people and brands by making handmade note cards and gifts for corporate gift giving. She also works with event planners to help them take their events to the next level of WOW. Meet Mae Novak - Mae is the owner of two businesses. One is called Yay Brand which is an eCommerce retailer product-based business. They sell the most delicious goodies; not sweets, but crystal candles, essential oil rollers, and handmade journals, all with positive mantras + affirmations on them. Her other business is styling moms. Mae has a passion for helping moms get their sparkle back. She sells different packages that include wardrobe styling, closet editing, beauty, product editing, restructuring home workouts, and routine creation. It's a complete transformation in an afternoon - and it's so fun. Meet Courtney Badger - Courtney is the CEO and owner of the brand, The Wandering Manifestor. She helps exhausted entrepreneurs become well-rested bitches that make fuck tons of money! She has a background of over 17 years of corporate HR experience, so she's well-equipped to help you take your business from a company to an income stream, or from a job to a true company. Courtney helps you create the organizational structure that you need to be able to enjoy the entrepreneurial freedom you've always dreamed about. Meet Stephanie Riel - Stephanie is the founder and CEO of RielDeal Marketing. They are a brand marketing firm for small businesses. RielDeal takes care of every piece of the branding puzzle from the foundation - the brand story, the brand background, logo development, your online home, your website, and how you show up online as a brand, whether that's on your social media, your paid advertising, in your email marketing, or in your funnels. They make sure that it has a consistent, thorough theme that speaks to your ideal customers so you can bring in more leads and rock more sales. Quotes “I'm my own boss. I'm not going back to work today. I approve my own PTO.” “Sedona has such an amazing healing energy.” “Before the retreat, I didn't realize how much I'd been limiting myself, essentially creating my own glass ceiling. Since returning, I've just blown past those mindset limitations.” “I will never forget my time in Sedona and cannot wait to go back.” “So much happened to me on the retreat that I didn't realize needed to happen in order for me to be successful in my business back home.” “I walked away from the retreat knowing that in one year, my entire life would be different as a result of this retreat.” “We went so far beyond just talking. We did deeper, soul work.” “There was a lot of releasing and allowing - something that I always struggle with, and I know so many other entrepreneurs do. We want to be in control and be right. We started our own businesses so that we can decide everything. But I learned there's a beauty in just allowing and going with the flow.” “I left there with a really solid understanding that I could do more and I wanted to do more to take my business to the next level. I left there not only with that realization, but also feeling equipped to make that first step.” “Jen truly curated our experience, pushing us to where we needed to go energetically, creatively, artistically, and more.” “I didn't realize how much emotional healing I had to do and how much taking care of myself properly on an emotional level affects my business.” “I feel so much better making decisions after the retreat. My head is clear.” “This was unlike any retreat I've ever been a part of before. I left transformed.” Find out more If you'd like to find out more about attending my next Sedona retreat, Sage Your Soul, this September, visit this page, and send me a DM to chat more before the remaining slots sell out!
No matter what niche of business you're in, you need a marketing funnel in place, because here's the deal: A business only stays in business with a steady stream of new leads + sales coming in. Your funnel should be your best salesperson, because that's the entry point into your business. In today's post, I'm sharing some takeaways from a recent conversation I had with funnel expert and ads strategist, Michelle Fernandez. We chatted about everything you need to do online to attract your ideal clients into a funnel that actually converts. If you'd like to listen in to this value-packed conversation, check out Episode 99 of the Breakthrough Babe podcast, then read on for some of the quick notes about what makes a funnel strategy successful, the reasons why some funnels fail, and what to do if the thought of setting up a funnel makes you want to crawl into a cave (not to worry - we're here to help you overcome this obstacle!). About Michelle Fernandez Michelle is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads! So, Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending tens of THOUSANDS of dollars on ads each month at her boutique marketing agency. Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend. We were recently in a coaching program together and I just recorded an episode on her podcast, The Traffic & Conversions Show. Now, I am excited to have Michelle on MY podcast so you can learn from her abundant wisdom on All Things Funnel! I highly recommend that you go listen to the full conversation on Episode 99. Here are a couple of takeaways from our chat that will complement your listening experience. Key Takeaways Funnels are a way for both you and your potential clients to pre-qualify one another. Your potential clients are determining if they want to join in and embark on this journey with you. And you are determining their potential as a customer as they get narrowed down from the top of your funnel towards the bottom. How intense/involved your funnel needs to be depends on the type of business you're running. Funnels typically start off with something free, then move on to a lower-priced offering, then get more expensive (and value packed) at each deeper stage of the funnel. It's all about setting your clients up to take one step closer to the results/transformation. Your funnel's messaging and design must work together cohesively in order for a funnel to successfully convert. People who land on your funnel need to be clear on who it's for and how it's going to help them. If they can't see that, you confuse them and you lose them. Working with a funnel expert like Michelle can help you identify where there are gaps in your funnel. Determining if and when you should abandon a funnel strategy that's not converting to your expectations involves market research, collecting data on the conversion rate, and giving it enough time to create the data you need. One of the ways to decide if your funnel is profitable or not is to assess the metric of your average cart value. The ads leading people into your funnel are for getting the click. Your funnel then needs to be structured properly to get the conversion. They need to work together. People are often quick to blame an ad for not making money, but that's not the ad's job. The main reasons that business owners put off setting up a funnel are tech overwhelm, feeling like they don't have the skills necessary to write the copy, and feeling like they don't have the money to go all in with a funnels expert. You can be the best at what you do, but if you cannot market yourself properly and convert leads into sales, then your business will not thrive. Hiring a funnel expert is often a one time cost that pays dividends. Funnel experts allow you to stay in your zone of genius while they optimize a strategy that brings the leads to you. When looking for a funnel expert to help you in your business, find someone who's going to care about your business as much as you do. You want someone who's familiar with your niche, is within your budget and can work within the parameters of your revenue goals and ad spend, and is familiar with both funnel and ad strategy. Not being “good” at setting up funnels for your business shouldn't make you feel like a failure. There's no reason to try to be an expert at everything. Rather, find someone who can help you on the backend of your business to fine tune your funnel and help level up your business. Find out more If you'd like to dig into more about funnels and the strategies we discussed in this episode, visit Michelle over on Instagram @themichellefernandez . You can DM her there to receive her guide, 3 Components of a Highly Converting Funnel.
How much of your business has been built on referrals? I'm all about referrals - it's how I grew my own business - but if referrals are your main (or only!) sales strategy, you may have a problem brewing. You see, if you're entirely reliant on referrals, you've put yourself in a position of helplessness. When the time inevitably comes that you need new business, your sales strategy dictates that you simply “wait and see.” In today's new post, I'm explaining why it's critical to get back in the driver's seat by implementing a more proactive, multidimensional sales strategy. Read on to brainstorm new ways you can generate new business and up level your income this year. Are referrals turning you into a sitting duck? Referrals are an amazing way to grow your business. I've worked with many business owners who have grown their businesses beyond 6-figures on mainly referrals alone. Referrals are also the way I rapidly took my own business from zero to 6-figures back when I was getting started in New York City. Referrals are powerful because they make the sale much easier, especially when it comes to price. Someone your prospect already trusts connects them with the solution they're already looking for (read: you!). This naturally leads to a quick, streamlined sales process. So what's the issue? The issues arise when your business is entirely reliant on referrals alone. Let me share a story. Back in the day, I was managing a high fashion boutique at an upscale mall. We sold one-of-a-kind, beautiful pieces. It quickly became apparent to me that we relied mainly on repeat business and referrals to make sales. Every morning I would open the shop, turn on the computer, and then I would sit there and wait. I spent many of my days there waiting for someone to walk in the door, hoping they wanted to buy something we had in stock. Sometimes they did - our loyal customers would arrive and spend money. Other days, it was incredibly slow. I felt so helpless. Waiting on sales isn't a great strategy for any business. When you've set yourself up to be reliant on referrals to make sales, you've (perhaps unintentionally) implemented a “wait and see” strategy in your business. And this is risky. “Wait and see” strategies rely on someone thinking about you. Someone needs to be thinking about someone else who can use your service, and then that person needs to feel inspired to go the extra step to actually make the connection. Does it happen? Yes. Is it great when it happens? Absolutely. Are there things you can do to make referrals happen more and more, by training your clients to provide you with referrals? There sure are. And I teach all of that. But here's the thing: referrals are and always will be a one way approach. And that's not the way most business owners achieve high, multi 6-figure or 7-figure incomes. It's critical to create other avenues to money. If you have been able to successfully get referrals, and those referrals have led to great business, and you're bringing in 6-figures or more, congrats - that's awesome. But here's the deal: How you got here, is not how you're going to get there. A shift is required if you're ready to take your business to the next level. So how do you go about doing that? How do you bring in more business? Is this about hustling harder? No. Achieving the next tier of success requires a new approach - you need a sales strategy to implement that goes beyond simply referrals. Every day, you need to be doing a mix of several things to create more business, rather than waiting on referrals to show up. Back when I was managing the clothing boutique, I started collecting our customer's phone numbers. This was before texting as a marketing tool was “a thing” and it felt fresh to our clients to be connected with a business in this new way. When something new came in that made me think of someone in particular, I'd text them to let them know it would look good on them and invited them in to try it on. This not only forged more meaningful relationships with our clients, but it also led to more sales that wouldn't have happened had I just sat there and waited for them to show up on their own. Now, put yourself in this situation. How can you draw more customers into you? Can you reach out to your current clients for more repeat business in a way that feels authentic? How can you be of service in a way that they feel truly appreciative of? There are so many ways to do this! You can also generate new business through previously untapped pipelines. Brainstorm ways you can attract new leads. Do you podcast? Can you pitch yourself as a guest on other people's shows? Could you become an expert guest or speaker at industry events or masterminds? Optimizing your opt-ins and email sequence can also be powerful tools. Also, let's not forget networking! Putting yourself out there and meeting new people is an incredible way to grow your reach. While networking is a strategy that utilizes referrals, the difference is that it's an active referral strategy - you've got to go out and get ‘em. With networking, you're in the driver's seat. It's time to get out of the passenger's seat in your business. As the founder of your business, you need to be in the driver's seat. Ask yourself, Am I actually driving sales or am I just waiting, wishing, and hoping that they'll come along for the ride? Leave wishin' and hopin' and prayin' to Dusty Springfield. That's not what business is all about. Business is about making sales happen. You've got to go out and drive them in! Need driving lessons? I freaking love helping my clients create sales strategies and hop into that driver's seat. My strategy sessions are customized to each business and personalized to match the needs and preferences of each individual entrepreneur. I don't force people into doing things they hate in the name of sales; we create a sales strategy based on all the things you thrive on in your business. If you are in need of a new sales approach, I'm opening up my calendar and offering up two sales strategy sessions. If you want to take your business to the next level and go beyond your reliance on referrals (which is critical to your growth!), DM me over on Instagram before someone else snags them, and we can see if it's a good fit for you.
When it comes to your business, if you want to excel, you know you've got to invest now in order to reap future gains. So you invest your time. You invest in education. You invest in software, design, and branding. But how much are you investing in your relationships? The world's leading entrepreneurs all have one major thing in common: they harness the power of relationships to grow their businesses. In today's new post, I'm sharing what it means to cultivate deep working relationships, and how you can begin forging more meaningful connections, especially if they're currently missing from your life. Read on to discover why investing in relationships and expanding your network is the quickest way to multiply the sales your business brings in this year. A common denominator I just spent the last 48 hours with a group of people who are making millions and millions of dollars - some of them are even in the billion dollar club. These people are all a part of a high-end mastermind group that they've been committed to for the past 10 years. Having spent the past two years attending their meetings, I've gained so many insights and lessons from the experiences they've shared. But the biggest takeaway that I'm sharing with you today is about harnessing the power of relationships to grow your business. While there are clearly many things like hard work, drive, and focus that have contributed to these super achievers' success, the one common denominator was the mastermind they'd committed themselves to. For 10 years, they have all been there for one another. They started out in similar places and helped one another rise to where they are today. There were countless collaborations that have taken place and that continue to move everyone forward. Time and time again, members referenced another member's help, feedback, and support as a major contributing factor in a recent win. Are you overlooking this growth strategy in your business? Most people know on a basic level that you need relationships to grow your business, but so many entrepreneurs get so focused on making sales and on trying to provide the service or offer that they've created, that they forget to take a step back and actually smell the roses. They forget to actually invest in relationships and take them deeper than the initial meet n' greet. Clients often tell me that they want to grow their audience in a way that feels fun and authentic. My answer: deepen and expand your relationships. Relationships don't just happen. Relationships take time. They take love, care, and attention so they can grow. And in order for your relationships to help your business grow, they need to have depth. How to go beyond surface-level interactions It typically begins when you open the door to a relationship online. You connect with someone on Instagram in the comments or DMs, and continue to express your interest in one another by engaging with each other's posts. But this level relationship isn't what's going to lead to the growth we're talking about. There's a difference between being able to comment on someone's post versus being able to call them on their cell phone, because you have their mobile number, and say, “Hey, I'm launching this thing. Can you help me out? Can I do an interview on your podcast? Can I be featured in your newsletter? How can we support each other? What are you doing in your business right now? How can I help promote that to my group?” These kinds of conversations happen only when you have deep relationships. So how do you create a deep relationship? Developing a relationship in business is just like developing a relationship in life. So you need to ask yourself, what do I do when I'm trying to develop a friendship or other relationship in life? It comes down to showing you care with your time, attention, and actions. You communicate with the person on a consistent basis. You check in with them and know when they're celebrating and when they're having a rough time. When you see something that reminds you of them, you send it their way. You do things with the intention to wow them. When experiencing wow moments, we humans naturally want to reciprocate. The same thing happens in our business relationships. When you show up for people - both your clients and your peers - they want to show up for you too. This is where the magic happens. Creating deep relationships all starts when you show up with a giving mindset. Don't go into the relationship thinking, What can they do for me? Go into the relationship asking yourself, What can I do for them? How can I help them? A giving mindset is giving without expectation. This energy is what creates deep connections. Where to make more meaningful connections Wondering how to discover more people to connect with in the business world? One way I cannot recommend enough is through masterminds. These longer term containers give their participants time to develop next level relationships with the right kinds of people - people who are also committed to growth and leveling up. And because you're all there getting coaching from the mastermind's leader, you also get the opportunity to see the inside of other people's businesses. This opens the door to offering help and creating collaborations. You can also meet more people through a shared coach. If there's a coach you resonate with, the chances are that what attracted you also attracted like-minded people. Check out their programs and look into ways you can get more involved in their community. Networking groups both online and in person are also useful ways to initially connect. I do recommend moving your online relationships to in person meet-ups whenever possible though. Nothing beats the connections that are formed when you're able to look at someone face to face and have a true conversation without a screen between you. Questions to ask yourself to start forming more connections How can I put myself in the right rooms to find people who, like me, are looking to grow? Where are places that my fellow entrepreneurs gather? Where am I being called to go? Do I feel called to join a high-end mastermind? Do I feel called to go on a retreat with my peers? Do I feel called to any particular groups that currently exist online? Questions to deepen your existing business relationships How can we help each other grow? What are you currently on a mission to accomplish? What is your focus for this year? What's something I can do to help you with your goals this month? Is there anything you'd like to collaborate with me on? If you're looking to grow your audience and connect with more ideal clients, the best way to do that is through your relationships. If you can not only deepen your business relationships but turn them into genuine friendships, it's always a win-win. By being able to support one another, feature one another on your individual platforms, and connect each other to your own networks, you're going to easily grow a far more aligned following that better converts. This is what harnessing the power of relationships is all about. As always, I love hearing from you on Instagram. It's a great space to kick off a relationship. I'd love to know who you are, then we have the opportunity to deepen our relationship from there. If you listen to this podcast, please do reach out - let's grow together!
When was the last time you took a vacation? When you decided to become an entrepreneur, I suspect that a big part of what you were seeking was freedom - the freedom to be able to go where you want, when you want, and have the means to do it. And yet so many of my clients come to me because they're feeling overworked and underpaid. They can't even remember the last time they spent an entire day truly checked out of the office, let alone their inbox. Sound familiar? In today's new post, I'm revealing the transformative process I use on my retreats that helps entrepreneurs get off the hamster wheel of day to day life and step into their next level with renewed clarity, energy, and focus. Read on to find out why taking a deliberate retreat away from your business will set into motion dynamic shifts that are the key to accelerating your success. Entrepreneurs are their own worst boss I find it really interesting that the majority of my clients come to me because they feel overworked. As an entrepreneur, they were initially excited to be their own boss, but in time, have become the worst boss they've ever had. They're incredibly hard on themselves and never give themselves any time off. In fact, the last time they can remember taking 2 weeks of vacation was back in corporate America. As a business owner, it's easy to slip into a routine and find yourself stuck in a stage of your life and business that feels both stagnant and overwhelming. You don't know the way out, so you just run on your hamster wheel, hoping something might change. But nothing will change unless you do. And it's nearly impossible to make those changes when you're in the thick of it. It takes stepping away to be able to see your situation with fresh eyes so that you can determine what needs to shift, and how you're going to do it. You've got to retreat - take a step back - in order to take a big step forward You cannot see the big picture until you step outside of your environment, remove your day to day distractions, and clear your head. While you may think you can save yourself money and effort by staying at home or in your office and creating a self-led break from your work, it's not possible for most people to resist the urge to dip in and out of their usual responsibilities. There's something about being out of your element that allows you to focus with intention on what you've set out to reflect on. Retreats can start out as a day away. For example, every year around the beginning of December, I book a spa day for myself, usually in a nice setting where I can spend the entire time getting pampered and hanging out between treatments. I bring my journal, and leave my phone, computer, and all other life distractions at home. During this day, I'm relaxed. My head is clear, and I'm able to get into the groove, feeling all the high vibes. I use this time to begin my goal planning for the upcoming year. CEO time like this is incredibly useful in your business, though don't feel discouraged if you're not able to lead yourself in this way. If you've never done something like this, then it may behoove you to work with a coach who can lead you through guiding activities of exactly what to do when you go through your first few day-length retreats. The impact of dedicated, longer retreats Think back on a trip that made a huge impression on you in a positive way. Maybe it was a vacation, a family outing, or a solo or work trip. Where was it? Picture it - really picture it in your mind - and go back to that place for a minute. What did it feel like to be there? What did you see when you were there? What did you learn when you were there? How much did that impact your life moving forward? Whatever the trip was, it no doubt allowed you to evolve into the next version of yourself. And the amazing thing is, however evolved we may be, we never stop evolving. And we can always use retreats like these to assist us in our transformational growth. Stepping out of our environment opens up our energetic flow and leads to greater productivity because we have the space to see the bigger picture. What you get out of a specially designed business retreat When taking an intentional retreat as an entrepreneur, seek out one that focuses on lifestyle. Your own personal development is a huge part of your business' success. You want a retreat that's going to leave you feeling refreshed, rejuvenated, and excited to head back home and execute the changes you've determined for your next level self. This is exactly what we do on the retreats that I host for entrepreneurs. The process I lead is one that guides attendees to release, redesign, renew, and rejoice. You release everything - all the crap! - that is limiting you and holding you back from achieving your goals. All that fear, uncertainty, doubt that stops you from moving forward is released through a truly magical process of breathwork and more that leaves you feeling lighter on a soul level. You then redesign your business with me in whatever ways that are needed to build the business of your dreams. Sometimes it's massive tweaks. And sometimes it's really small tweaks that make the big difference. Then, you renew your inner self. We work with the body, mind, and spirit through reiki, energy work, and other tools that help you step into the version of yourself that you already are, uncovering the creative open self you need to move forward. Then there is time to rejoice, to celebrate all that you've achieved and all that's coming in the company of other women who are doing the same work and are your support system to hold you accountable. I witnessed this powerful shift on my recent Sedona retreat. The women who attended made massive strides and left with a renewed sense of body, mind, and spiritual health that they could take back home to run their businesses. They understand the important fact that if they are not in a healthy place, it's really difficult to build a business. Health is everything. Health is wealth. Overcoming the obstacles to going on a retreat If you're in a place where you feel overwhelmed and overworked in your business, it's the perfect time to take a step back. I understand there are obstacles and hear them from women often. Yes, it can feel challenging to take time away. You feel like everything's going to fall apart and there's no one else to take care of your clients in your absence. If that's the case, you need a retreat more than anything. If your first thought is that you don't have the time to take for yourself, then you are building a business built on sticks that is not going to serve you in the long run. If you hustle your heart out, you're going to end up with a business you want to burn to the ground because it isn't working. Yes, retreats can feel expensive when you first consider them. If you feel like you're struggling to catch up and your money and bank account is not where you'd like it to be, you can find options to fit your budget. However, I will say that every time I've invested a little bit more than I thought I should be at a given time, I have always figured out a way to make that money back tenfold. And you can, too, especially if you work with a coach. Together, you can strategically determine how to treat this as the investment it is, an investment you can grow from and make money back from. In need of a reset? If this is all resonating and you feel your soul tugging as you read, I would encourage you to find a retreat that suits your needs. If you're interested in working with me, I do have another Sedona retreat on the horizon called, “Sage Your Soul.” I have a few spots left and the women who have already signed on are amazing - high vibe, high spirit, and ready to crush it and make a difference in their lives and businesses. This is important too because retreats are not only powerful due to the coach you work with, but also due to the community that's created through the group who attends them. You're here to rise together, and that's one of the beautiful things that this retreat brings together. It creates lifelong friendships and bonds that last far beyond the three and a half days in Sedona. Whatever retreat you choose, I challenge you to pursue the next opportunity to reignite your spirit through time away. This is the way to refresh + center yourself so you can take your business to the next level. And if Sage Your Soul in Sedona is calling your name, DM me over on Instagram because I'm actively enrolling people right now.
What random item from your house did you bring into preschool when it was your turn for show & tell? You may not have realized it at the time, but this fun style of presenting yourself was actually teaching you a foundational sales strategy that delivers game-changing results. In today's post, I'm encouraging you to re-embrace your love of show and tell, and sharing several reasons why this sales technique must be implemented at every stage of your customer's journey if you want to make more sales. Read on to get examples you can start using this week to show and tell more in your business, whether you have a physical product or not. Your sales education began in preschool You didn't know it back in preschool, but you were learning one of THE most foundational sales strategies for your business; it's one I still teach to my clients and use myself each and every day. Remember when it was your turn for show and tell? You'd pilfer through your house and find something you really wanted to bring to class, then you'd stand up and show it off while describing it to your peers. Now, imagine if back then you just showed up without an item, saying you forgot it at home. But you stood up there anyway and just described it. In that situation, no one was happy. Why? Because seeing it while you were describing it was the fun part. People want to see things, feel things, absorb things. Even as preschoolers, we have an innate human need to be shown the goods. And this need is no different when it comes to sales. You've got to show and tell to sell Show and tell go hand in hand; you cannot succeed with simply one or the other. If you start out in your communication with your audience by telling them all about you, you you, your offer's endless components, and how it helps them, you'll end up turning people off. There's too much tell, no show, which cannot hold someone's interest on its own. The opposite is also true. If you show off your goodies constantly without explanation, you'll also be setting yourself up to lose. If you want to make more sales, you've got to implement the powerful combo of show + tell. Here are some practical examples of how this works in the real world: When I sell potential attendees on my transformational retreats, I begin by telling: I share the details about the retreat such as where, when, and why. But that's not enough. I've also got to incorporate showing by sharing some of the wins my past attendees have experienced. Showing how past attendees have overcome massive mindset blocks, repositioned their businesses for greater impact, and figured out ways to have more fun while still making money, shows those considering it what they, too, might experience if they joined in. It puts people IN the opportunity and makes it feel far more compelling by showing real world examples alongside the details of the retreat. (BTW - for those who have been asking - I just secured September 8-11th for my next retreat. DM me over on Instagram if you want to snag one of the remaining slots! I'll be sharing more details about this and having some past attendees join me to chat about it in a future episode, so stay tuned.) If you own a copywriting agency, you begin by telling your potential clients about your process, the services you offer, and the results you get for people with your copy. Then you show your actual work by pulling up a client's website, sales page, brochure, etc. that you wrote, backed by the conversion data (if you can get permission to share from your client). This is far more powerful. If you own a photography business, which is already a very visual business, you tell about your packages and show your portfolio of past images. If you own a marketing agency, you can tell all about the campaigns you've created and the results that those campaigns have delivered, then you can add power and credibility by showing the actual data specific to those campaigns (based on client approval) in your sales presentation. No matter what your business is, there is always a way for you to go beyond just telling by showing your work and the results that you're getting for other people who have chosen to work with you. Use the show and tell method to sell throughout the entire customer journey Showing and telling isn't just reserved for your sales presentations. This technique should be happening throughout the entire customer journey. Starting at your website, you want to strategically tell with your copy and show with your images. We humans think in pictures. Get creative by using metaphors, analogies, and other descriptors to pair with images that complement them for an impactful combo. Show the results and transformations you provide to your clients. If we think in pictures, the question you need to ask yourself is, What kind of picture am I creating for my prospects? What am I creating on a daily basis that conveys who I am, what I do, and how I can help potential clients? This is applicable to everything from your website, your blog, your social media presence, your podcast, and everything else you present to the world. You want to ponder your buyer's journey from start to finish and find ways to show + tell them they're selecting the right person for the job. Another way to go about this is to give a peek into the services you provide - let prospects sample your offer so they can see how much they want the full package. My mentor does a “Coaching Over Coffee” segment where he allows people to see him coaching in action. By watching him coach real live students, prospects can begin to picture him coaching them, too. It makes people want more. There are many ways you can do the same, depending on your business. It can be a free webinar, or it can be the lowest priced entry point into your funnel. What this does is it gives people a taste of what they can expect in working with you. They see your personality, your energy, and your skills at play. The goal is for them to find ways to connect with you and your services, and then seek out more. Avoid the Yap-Yap Trap By focusing on the show + tell method, it helps you avoid falling into the common problem of entrepreneurs, which is to start yapping - and not stop. I call it the “show up and throw up” sales technique. They show up to an appointment or discovery call, and then they just start yapping away all about themselves and their offerings. Sometimes this happens out of nervousness. Other times, it happens because they don't have the right sales sequence or sales process (which is something I definitely help with!). Most of the time, when it's happening, they don't even realize they're doing it. Hey, how are you? I'm good. How are you? Okay. So tell me what you're looking for. Oh, that's what you're looking for. Okay. Let me tell you all about me… It shouldn't ever go like that. Instead, you could say something like, “Oh, that's what you're looking for, right? I actually worked with someone who was in a similar situation, and here's what they went through. And here are some of the results that they got.” So now you're telling AND showing the outcome. You can also integrate this in your sales copy. You can have a headline that tells something specific about whatever it is you're offering and then shows - in descriptive language - how you do that, how you help them, what it all looks like. Now you may be thinking that this is much easier with physical products. And the truth is, it is easier if you have a physical product to show like a candle or a bar of soap or something. Having a physical product allows you to show the actual product. But if you're selling something that isn't physical and that's more of a service or experience, that doesn't mean that you get to skip the showing part. If you don't have something physical to show, it's even more important to engage your customer's different senses and give them ways to hear, feel, see, and smell your offer. My husband, Jeffrey Gitomer, has a really great quote. He says, “When you talk about yourself, it's bragging. But if someone else speaks highly of you, that's proof.” This is an important reminder that customer reviews are another amazing way to show what you offer. Allow your customer's stories to help sell your story. How can you start this week to move beyond telling and start showing more to your clients in your business? How can you show + tell the impact you provide to your clients throughout the buyer's journey?
Do you ever feel like you're drowning in a sea of competition? The internet is a noisy, crowded space and the fact of the matter is, if you don't stand out - if you don't learn how to “stop the scroll” - that's when you get skipped over or end up potentially losing out when it comes to pricing. In business, it is essential that you learn how to innovate and differentiate yourself from your competitors. You're not like anyone else, and your customers need to see that. In today's post, I'm helping you uncover ways to attract attention by embracing your uniqueness throughout the full arc of your buyer's journey. Read on and be sure to grab a pen and paper. This is a topic you'll want to spend some quality time brainstorming on. You weren't made to fit in - you were born to stand out. As a child, you were taught to fit in - in school and in your family. You were trained to fit in within the social structure of your peers. We grow up with the Goldilocks syndrome: we want to be not too tall, not too short, not too fat, not too thin, not too loud, not too quiet… we want to be just right. But these “survival strategies” you learned growing up need to be unlearned now that you're a business owner. Because if you are trying to fit in with everyone else around you in your business, you're going to get lost in the crowd of competition. so much so that you look like everyone else on the internet, then when someone comes across your social media post, that is supposed to garner attention and attraction and curiosity so that they engage with you and connect with you and potentially become customers. Well, if you look like everyone else, then no, one's gonna stop their scroll to even find out more about you. So the real key here is to be yourself, no matter how weird or strange or funky that may be, because that differentiator that unique part of you, especially if you're a personal brand business is the piece that's going to stand out to others and peak their curiosity in a way that makes them want to learn more. And your business needs to stand out as well. So if you're using reels or tos to gain attention, and you're going to the trending audio, because that's an easier way to get found. And you're trying to work with the algorithm. Yes, I applaud you. Well, you can't just make a realtor TikTok that looks like a everyone. Else's take the trending audio, use that to your advantage and come up with something unique and fun. And I find that the people who are having the most fun in their business And having the most fun with social media are the ones who are able to stand out online. So the questions you need to ask yourself are, can you stop? The scroll is what you're doing in your business. Stop the scroll worthy and what can you off fur? How can you innovate and show value in a way that makes you different from your competition? Because when you show up like everyone else, you drown in a sea of competition, and that's when you start to fight and potentially lose on price. And if you're ready to differentiate yourself, then you need to start asking what makes you attractive? What value do you offer in the marketplace? That's different or better than your competition? How noticeable is your marketing? What do people think and say, when they see your message, what makes you different? What makes you unique? What makes you memorable? What makes your customers want to hit that? Share button and spread the word? And why do your customers return time after time? What is the perceived value of differentiation that you offer that they keep coming back for? And if you're unsure what that is, then just ask your customers, call them up, take them to lunch, figure out a way to connect with them and ask them why they continue to work with you. What is it about where working with you that they love the most? When you're trying to stand out to gain attention, you may use different strategies than when you're trying to stand out to differentiate yourself in the marketplace and have the customer continue working with you. For example, to gain attention, you may focus on a pop of color. So we hosted our live event, uh, last week or two weeks ago in Charlotte. And there was one girl in the room wearing a pink blazer and she stood out. She became memorable. When I used to go to networking events in New York city, I would always wear a red hat. And I became known to many people as that, that girl in the red hat and someone people wanted to meet because I had a look about me. I had a, a style that set me apart from everyone else. I can't tell you how many networking events I went to, where people would follow up with that girl in the red hat. Eventually they got to know me and you know, do business with me or refer me to others. But it all started because of something that stood out, it all started because I didn't look like every single other person in the room who was dressed in all black. And yes, most new Yorkers dressed in all black. I've had to really do a closet makeover since moving to the south. So you can use a pop of color or other tools, strategies to gain a, but once you gain the attention, you need to have something that differentiates you even further, that sets you apart from your competition, even more where you are offering value, that's better or different from everyone else they can work with. And you can look at various aspects of your business to determine where exactly you can fit in these differentiators. For example, take service. How good is your service and service is what happens after they buy service is what happens after the sale. So how quickly do you follow up? You have an onboarding process to get your client onboarded with you. Do you have something that's easy and smooth or is it cumbersome and difficult? What does that look like? And how does it meet and exceed keyword being exceed your customer's expectations? Okay. Standing out at every stage of your buyer's journey Becoming unforgettable and your customers' one-and-only is not just about the initial attraction/acquisition. It's important to look at every stage of your buyer's journey and find ways to differentiate yourself throughout. I like to break up the buyer's journey into three easy to remember parts: Before the Sale This stage is all about marketing, attraction, engagement, and connection. During the Sale This stage is your online intake, your discovery call, your proposal, and your follow-up. After the Sale This stage is everything that comes after they agree to buy: your delivery, the service you provide, how you keep in touch and foster the relationship, and how you gain testimonials and referrals. When looking at each stage of the buyer's journey, find ways that you can differentiate yourself. In each of these phases, consider what sets you apart from the competition. Incorporate your unique self and your unique business into the value you provide. Not only will this help you get seen and noticed in a crowded marketplace, but it will ultimately lead to far more profit in your business. People gladly pay more to have their needs met in ways no one else can. Wondering how you can incorporate all of this into your sales process? This is something I work with my clients on both individually and in my mastermind group and retreats that I host. If you'd like to dig into how you can become truly outstanding in your business by standing out from your competitors, DM me over on Instagram and let's chat. I know I've given you a lot to think about and journal on here today, but I'm always here to support you! Improving your differentiation factor is work worth doing. Are you currently doing anything specific to intentionally stand out? I'd love to hear about it!
Have you bought a car recently? I'm currently in the market for a new vehicle and the car buying experience has got the wheels in my sales brain turning. There have been so many moments - both impressive and disappointing - that I knew I had to share in the interest of doing what I do best: sales coaching! In today's post, I'm sharing 7 sales lessons that you can implement in your business right now, no matter what you're selling. Read on to hear about my amusing car shopping day and learn what to do (and what NOT to do!) from the car salespeople I encountered. Over the past couple of weeks, I have been looking for a new car, kind of on and off. But this past week, I kicked up the intensity of my search. I've had a Tesla for awhile now and the need to charge it midway during my weekly ride to the beach has been wearing on me. It's finally come to a head. All I can think about is how much I want that hour of my time back, and thus, it has become urgent for me to find an alternative solution. This is the turning point - one that your potential clients also reach. Your clients may start with a need, though they may not feel hard-pressed to address it until the day it becomes urgent for them to find a solution. That's when your client is ready to buy-in to what you're selling. People pay to solve problems that are nagging at them. It's that simple. Once your client has reached a point that their problem is big enough to them that it needs to be solved right now, then it's time to make that sale happen. Great salespeople know how to take this moment and close the deal. Unfortunately, this is also a time when mistakes and missteps can occur, which is something I witnessed first hand in my car shopping experience. Here are 7 sales lessons from car shopping that you can take and implement right now in your own business. Make a friend. For the first car dealership I visited, I called ahead, got a great salesperson on the phone, and he was there waiting for me when I arrived. This salesperson maintained a great rapport in person. He asked questions about me, and genuinely seemed to want to get to know me. We ended up chatting for about 30-45 minutes total. When I left, I handed him my book and two of my husband's books that were signed as a gift, and he told me he'd contact me on Monday with the inventory updates. The first lesson here is to make a friend. Become genuinely interested in what the other person does and what they're hoping for. Why are they hoping for this new solution? And what is it going to do for them? Ask questions that lead to friendship, a long-term relationship, and, ultimately, the sale. The more you can learn about your prospects, the more you are going to establish a relationship. Make your potential client feel welcome. The next dealership I visited was close by, as there's a bit of a car row here in Charleston. But at this dealership, all of the customer parking spots were blocked off with cones in front of them. It was confusing. Here I was, a customer, and yet the spots for me appeared to be reserved for someone else. So, I drove away. The lesson here is if you'd like to fill a slot and make a sale, make sure your customer feels welcome. Even if you're reserving spaces and or don't have immediate availability, you want potential clients to feel as though working with you is a possibility. Give them a way to apply and show their interest. Otherwise, they may just walk away, like I did. Be honest. I was out looking for some fancier cars, yet I had intentionally dressed down because I wanted to be able to negotiate well. The next salesperson I visited at the third dealership looked at me and made a judgment call immediately. He pre-determined in his mind what car he thought I was in there for. So when I walked over to him and said, “Hey, I'm interested in an SUV,” he automatically presented me with the lowest model. When I asked for the higher models, he told me they weren't available for another year - anywhere. He reluctantly took down my phone number in case he was able to find any, though he acted like he was doing me some sort of favor. Later, I went home and did some more research online. I ended up finding three other dealerships nearby that all had the cars I was interested in. Rather than lying and blowing me off, this salesperson could have used this as an opportunity to forge a relationship that could have led to referrals or sales in the future. Even though he may not have gotten commission now by truthfully advising me to research other dealerships nearby, he chose to tell a ridiculous lie that no dealerships were getting the cars for a year. Not only did this make me never want to buy from him, it tainted my view of the entire dealership. Never will I buy from them or refer anyone their way in the future. So the point is, be honest. It's so much easier. It takes far less energy. It's more aligned. It's more in flow. If you don't have space for someone right now, just be honest. It's really not that difficult. And by being honest, you've invested in the long term. Long term customers lead to referrals and sales you can't predict right now. Become a product of your product. One salesperson, Chris, was so obsessed with the brand he was representing, it was contagious. He showed me his own car, pointing out all the details he was proud to own. He'd been working at that particular dealership for 25 years and he was absolutely a product of the product. Here's the lesson: he became obsessed with the brand. He was so obsessed with the brand that when we were going over the cars, he was dorking out in such a fun way about every last detail, down to the stitching. Do you dork out over your brand? How obsessed are you with your brand? It's so important to be obsessed with your brand because that obsession easily transfers over with your energy and your enthusiasm without you having to actually say it in words. Do you experience your own product or service? Because Chris experiences his own product. Every time he gets in the car, he experiences his own product. In order to become fully obsessed with your brand, you also need to experience it from the customer side. When you do that, when you become a product of the product, you can then have a new level of appreciation for your brand. Set yourself apart. This is also pretty cool. Chris works at the Porsche dealership. When he printed out the specs of the car, he put them together with a custom paper clip in the shape of a Porsche. It sounds so simple, but he was the only dealership that gave me a folder with a custom paper clip. And that little detail really stood out. Now, I don't know if that's a Porsche thing or if after working there 25 years Chris realized that it's a little detail that sets him apart. I have no idea, but the important concept to grasp here is: what differentiates you from your competitors? What makes you memorable? Your customers may be connecting with several other options along with you in their decision making process. It's important that what they experience with you stands out. What can you do from the get-go to make it clear to them that you offer a white glove experience, like the one that captivated me at Porsche? Deliver what you promise. At the next dealership, I thought I'd found exactly what I was looking for. I sat in it, test drove it, and the salesperson pulled up the inventory, telling me that the exact model + color combo I wanted was arriving soon, with no one else reserving it. I was excited, and had him print out the specs for me so I could take it home and make my final decision that night. It turns out, once I researched on my own, that the car he was selling me wasn't at all what we had discussed. It was a much higher model than what I'd driven. I felt like he was trying to pull the wool over my eyes and scam me. Why didn't he just tell me the truth about the car I drove vs the car he was actually selling me? When you demonstrate something on a discovery call, or when you create some sort of offer and present it to your potential client, make sure you are giving them what you spoke about. Now, if you want to add extra things at no extra charge, no problem, consider that extra bonus value. But don't talk about one thing and quote another. If you have a conversation with someone and you realize after the fact that during the quoting/proposal process, that they really need more than you spoke about, then communicate that. Be very clear, because the minute someone feels like you're trying to trick them or get something over on them, they won't want to do business with you. Not only will I not be doing business with that salesperson, but I won't be sending him any future referrals either. Do what you say you're going to do. Do you remember the salesperson from Lesson 1 who I'd built a great rapport with? Do you remember how he said he'd follow-up with me on Monday regarding inventory? Yes, I remember too - but he didn't. The last sales lesson is: do what you say you're going to do. If you say you're going to follow up on a certain date, follow up on that date. Be in integrity. If he had called me back as promised just to let me know that he was still searching but hadn't found anything yet, and that he was just providing me with an update, I would have continued working with him. Who knows - perhaps he would be who I end up buying from. But when people don't follow through on their promises, it makes you question everything that follows. Being in integrity to yourself and to your business is one of the most important lessons you can take from this post. Wondering what car I ended up buying? I haven't yet - but if you have any recommendations (or want to take a guess at what I end up with!), shoot me a DM over on Instagram. I'd also love to know: Which of these sales lessons did you need the most? And which one would you like me to dig into further on a future episode? Which one are you going to take with you right now and implement in your business immediately so that you can make a change and improve your sales? Don't hesitate to message me - I love chatting with you and hearing what you're implementing and how it's helping you grow in your business or your life.
Have you ever had one of those days when it feels like the Universe keeps hitting you with problem after problem, threatening to suck away your high vibe? I recently experienced one myself and it got me thinking about the choices we're faced with when it feels like our vibe is under attack. In these moments, you're being given an opportunity to choose how you're going to respond to the onslaught of negativity. Which option you choose will determine your reality and how things pan out for you. In today's post, I'm going to share my strategy to help you create better outcomes and think more clearly when faced with adversity. Read on to find out how to maintain your high vibe - even when disaster strikes - so you can continue onwards towards your goal of becoming more productive and profitable in both your life and business. When life hands you lemons… I recently got back from the truly magical mastermind retreat I hosted in Sedona. I got home to the beach, unpacked, and spent a few days getting back into my groove - tennis, working my butt off, and having fun. Then, Thursday morning, I woke up and my computer would not start. When I finally did get it started, all I had were a bunch of streaky lines. Clearly something was wrong with the screen. It looked like my computer was having a seizure. This happened after I'd just pulled the cheetah card, too, which is a spirit animal for fast-acting, aligned focus to get your goals done. I was geared up, ready to go, and excited for my day, but the Universe decided to stop me in my tracks. I took a pause and faced the facts. Fact: the computer is broken. Fact: I'm going to figure this out. I'm going to book an appointment at the Apple store and I will get through this. The breathwork, meditation practice, and grounding work I'd done in Sedona was a base to help me in this very moment. I was proud of myself for staying calm as a cucumber. Then I went downstairs to head to the Apple store, and boom - I see I've got a flat tire. I won't get into all of the crazy details of my day that involved a tow truck, an uncooperative tire center, and over five hours spent dealing with tech support at the Apple store, among other things. But what I will say is that the high vibe I'd been riding since returning from Sedona definitely felt under attack. Is it a test… or an opportunity? Each time I was presented with yet another problem on this day, I believe I was being given an opportunity. Some people say the Universe gives you tests, but I don't like to think about unexpected issues as tests. The way I think about it - and maybe you'll want to adopt this - is that the Universe gives us opportunities to assess where we're at and where we still need to grow. To me, this day was an opportunity to put all of the inner work I've done to task. I've done work on myself on a soul level, and I help others do the same. My own self development and the coaching I provide is so much more than business strategy. To me, that's the easy part. The challenging part is the reprogramming of your inner world to change your physical reality in your outer world. This is about shifting your inner beliefs to go from high fear to high gear. The only way to do that is to connect with yourself on a soul level and do the work so you can connect with the world from your highest vibrational self. This day was an opportunity to choose. I could either rise to the occasion and deal with it all with a positive spirit and can-do attitude, or I could throw my hands in the air and give in to the attack. How would you have handled this scenario? We've all had days like this. When opportunities pop up to attack your vibe, look at them equally as opportunities to stay in your high vibe. It goes both ways. When you feel like something is attacking or potentially impacting you in a negative way, that's when you turn your brain on and you flip a switch and you say, Wait, hold up a second. This is an opportunity to stay in my high vibe. Because what happens when you choose to stay in your high vibe is you create better outcomes. You're able to think more clearly. Rather than focusing on everything that's wrong and allowing your negative energy to prevent you from getting where you need to go, you get to stay calm and collected. You maintain your ability to be creative. You can find alternative solutions. The same thing happens in a sales conversation. If you're doing a high ticket sale and you're on the phone it's not going the way you want, it's then that you have an opportunity to change the outcome. Don't get angry and frustrated with yourself; it will only block your creativity. And you need that creativity to find alternative outcomes and make that sale. So what do you do when you begin to feel overwhelmed? Take a breath. One of my top secrets? Take a deep breath. It's that simple. When you become aware of your breath, connect with it, and breathe consciously, you become present. When you can be present with your breath, you can become present with yourself. And that presence allows you to stay calm and stay in the moment. From that mindful space, you can make a choice about the opportunity you're being faced with. A victim believes the Universe is testing them. A hero believes the Universe is giving them an opportunity. Which will it be? In sales, just as it is in life. The thing is, before you can get really good at doing this in a sales opportunity, you need to get good at doing this in your everyday life. The next time you're given some sort of opportunity like this, I challenge you to pause, reflect, stay present, and make a shield around your energy so that it's protected. This is to help you stay in your high vibration. Those high vibes are not only going to help you onward and upward in whatever you're facing in life, but are also what's ultimately going to attract the leads, prospects, customers, and sales that lead you to your ideal clients and future success.
Whenever you step into a sales-related interaction with a client, you're bringing more to the table besides just your offer. Our experiences in life shape us into who we are, forming beliefs that we not only carry into our interactions with others, but also transfer onto them, most often unconsciously. So the question is, are your underlying beliefs, perspectives, and view of the world making your clients want to tell you yes or no? In today's post, we're digging into the unspoken aspects of selling that are impacting your results far more than you may realize. Read on to find out how you can better create a collective experience with your clients that gets them buying into whatever you're selling. Want to get your sales mojo back? This one's for you! Is it cold out here, or is it just me? If you follow me on Instagram and watch my stories, you may have seen me walking on my home beach the other day, sharing a funny observation. There I was, walking the beach dressed for winter weather - pants, thick socks, a sweatshirt, and - yes - a fluffy hat. As I got to the sand, I looked around and realized I was surrounded by Spring Break tourists, all wearing shorts, t-shirts, and swimsuits, dressed for summertime weather. We were all on the same beach, experiencing the same March day, feeling the same 52°F, and yet, we were reacting to it from wildly different perspectives. As someone who lives here year-round, I have become acclimated to this particular climate and for me, this was a chilly winter day. For the tourists, no doubt visiting from cold weather places like New York City, the presence of sunshine and temperatures over 50°F (if only barely), felt like the warmth they've been dreaming of. Our experiences shape us. As you can see in the example above, while we humans are all participating in a collective experience, we are also all having our own individual experiences within that container. Based on our individual history of experience, we have varying perspectives that cause us to react and respond to life in different ways. This is important to remember when it comes to sales. When you show up to a sales related interaction, you bring all of your past history of success, failure, thoughts, and beliefs along with you because they are subconsciously embedded into your body. Take your money beliefs, for example. If you grew up hearing “money doesn't grow on trees” and you have to work really hard to make more money, your brain may be repeating to you on a loop (one that you're not fully aware of) that you're not working hard enough and that you don't deserve the money you are making. And that, whether you like it or not, is coming through in your interactions with your clients. Are your beliefs translating into yeses or nos? In sales, your beliefs are the most transferable energy. You are projecting them onto your clients and those beliefs are either getting them to give you a resounding Yes! or are actually repelling them from buying. If you don't inherently believe that you can make the sale, that you deserve to make the sale, your clients won't believe it either. This isn't a conscious thing, unfortunately. It requires some inner work to uncover your stories, bring them to light, and make shifts to them, if need be. I can teach sales strategy to my clients all day (and I do!), but until we go deeper and discover what's truly holding them back from making sales - from leveling up - and work to release everything that's not serving them, they'll still ultimately be held back in their results. This is what I call the unspoken aspects of selling. The unspoken aspects of selling Being successful at sales requires a combination of skills and mindset. Having a great offer is one thing. Being able to communicate your great offer to an ideal audience is another thing. Those are important. But you must also then be able to show up as your true, authentic self, having released your negative beliefs that were preventing you from presenting your offer with confidence, in order to get the results you're seeking. That's where the sales magic happens. You and your client show up to your interactions with different life experiences, knowledge, and beliefs. You cannot control what your prospect or your client shows up with; that's their experience. But what you can control is where you're at mentally, and what energy you're projecting onto the interaction. You have the ability to create a container for your interaction that makes space for a shared, positive experience - one that leads to sales. Once you've done the inner work, you can bring your confident energy to the table, checking your thoughts and shifting your focus instead onto your client. You can then take the time to figure out where they're at, what they value, and how you can form a connection from there. What's the common ground? How can you create a mutually beneficial outcome? On the flip side, if you unknowingly project your self-sabotaging beliefs such as a victim mentality, or a scarcity mindset, it's not going to lead to a sale. It's not going to allow your brain to focus on your client because it's too busy thinking of all the ways you're not going to succeed. And believe me - your client is going to pick up on that. What energy are you bringing with you to your sales calls? What frame of mind, what perspective, what model of the world are you bringing with you to your sales calls? What about when you show up online? Our bodies are like a machine, and machines all need to be recalibrated at times. They need to be checked on, oiled, and optimized for better performance. This is what self-development and seeking out the right coaches and mentors is all about. That's why you're here, reading this post and listening to my podcast. You value the maintenance of your “machine.” On my recent retreat to Sedona, I facilitated exactly that. I created a safe container for attendees to empty out the crap that's built up in their bodies - both physically and mentally - and has been weighing them down. Trauma, emotions, frustrations, and all that other stuff that accumulates over time needs to be released in order for you to show up as your highest self. If you're someone who is looking to get their sales mojo back, and is someone who wants to show up better, not just for themselves, but for their friends, family, and clients, then perhaps a recalibration retreat is for you. I'm hosting a second retreat called Sage Your Soul in Sedona that's all about helping you step away from your routines to experience the ultimate mind, body, spirit reset. If you feel called to join, reach out to me on Instagram via DM. The spaces are limited and filling up quickly. In the meantime, grab that journal and take some quiet time to begin to uncover your beliefs as they relate to sales and money. Then assess - are these beliefs serving you? Or could they potentially be getting your clients to say no? Mindset matters and investing in uncovering what lies beneath yours is invaluable. Believe in your ability to succeed and others will too.
I'm coming off three incredible days of hosting my mastermind retreat weekend in Sedona. The time we spent together will help the women who attended experience quantum leaps in their lives and businesses, and I'd like to share some important takeaways that can help you do the same. One key concept to grasp is that in order to get to the next level in your business, something has got to change. The skills, habits, and tactics you utilized to get you to where you're at today will need to shift in order to take you higher, to help you build bigger, and to lead to the next income tier you're seeking. In today's post, I'm sharing several essential questions for you to consider if you're ready to reach that next peak. Read on and grab your journal - it's time to reflect and assess what your next steps will be and how to get the support you need to take you to new levels of success. How are you going to get to where you want to go? The fact is, how you got here is not how you're going to get there. Perhaps it was hustle mode that got you to where you're at today. You pushed yourself to the point of overworking, you endured the sleepless nights, and you're no stranger to stress. But that same hustle is not going to be what takes you to that next level. Because when you're creating a $500,000 business, it's not the same as when you're creating a $250,000 business. If you want to get to that next level, if you want to hit $500,000, $750,000, a million dollars, it's only going to be possible when you decide that how you get there is not how you got here. Something needs to change. What are the things you need to change to reach your next level? First and foremost, I'd like you to take a closer look at your skills and habits, which likely need to change for your next level. Start by analyzing your current habits with the next level version of yourself in mind. That next level version of yourself already exists within you - what can you do to better step into that role? What would she be doing? How would she be spending her time? What habits would she no longer be doing? What boundaries need to be set? Next, assess your current skill sets. What do you need to learn to level up in your business? What kind of education do you need to invest in? Maybe it's education on specific technology, or on how to make more sales, or perhaps it's on business strategy. Maybe you need to learn more about scaling a business. When determining where you'll be up-leveling your skills, you then need to figure out what new levels of support you will need. Does your existing team need more support + guidance? Or perhaps you need to build a team, in general. These are all questions to spend some time pondering so you can figure out how you can reach that new peak. One of the coolest things I've experienced here out hiking in Sedona is that once you reach that peak and stand at the top of the mountain, all of the sudden there's a brand new view up there. All of the sudden you can see different peaks that you couldn't see from the ground level. And so as you hit these new levels of business, you are going to begin to see and experience new levels that you can hit next and discover new ways of getting there. But first… Before you get too far considering all of the above, one of the biggest questions I have for you is: Are you celebrating the good times? Celebrating your successes and all you've achieved thus far is an essential component in leveling up. When you don't celebrate your achievements along the way, it's like receiving a gift from someone and not saying, thank you. Take the time to thank yourself for how far you've come. Acknowledge everything you've learned, the hurdles you've cleared, and the goals you've reached. This praise is an internal reward that not only leads to greater satisfaction, but it also tells your brain what you'd like to see more of. Celebrating the good times leads to more good times, and it's your responsibility to create that in your life. One final question Lastly, I'd like you to honestly ask yourself, Am I losing enough? Consider: Are you taking enough risks in your business? Because if you are winning all the time, then you're actually losing. We learn the most from loss. In fact, the greatest lessons, the greatest changes, the greatest transformations, all come out of losses. So while losses can sometimes hurt, they're also vital for growth and change. The next time you experience a loss, ask yourself, What lessons can I take away here? Those learnings are the gems that are going to get you to the next level. If you don't have those learnings and you're always winning because you're playing it so freaking safe in your box, then how are you going to see the next mountain top? It's interesting because sometimes in business we think, I got here, so I'll just keep doing the same things and it will get me to that next place. But the truth is, that's not how it works. Your next destination requires more. It requires change. How you got here is not how you're going to get there. Getting support on your climb up to the next peak. If you're feeling like you've been making efforts to change and evolve, yet still feel stuck in certain ways, perhaps it's time to get out of your routines and attend a retreat. One of the things I love most about these retreats that I host is that you not only experience lessons and insights such as the kind I mention above, but we also work on their integration into your life and business. You make discoveries and then strategize with me on how to actually implement them. The power and impact of this is far-reaching, as I have witnessed in many of my client's lives. The next retreat I'm hosting will allow you to release all of the pent up anger, frustration, and other emotions that need shedding in order to make room for the healing, joy, and reconnection to yourself and your business. It's a transformative experience designed to take you to that next peak, that next level. If this is something that calls to you, then message me over on Instagram. I like to keep my retreats limited in numbers and will be putting together a short list of those interested in the slots available. I hope you'll join me.
During my trip to Sedona, I went on what I consider to be a pretty intimidating hike and it got me thinking about what we tend to do when something in our businesses threatens our sense of security. I see so many entrepreneurs hit a roadblock and then they are reluctant to do the very thing that will help them move beyond it. In today's post, I've got a quick hiking story to share with you that ended up being an incredibly relevant analogy for how to take on the fears that arise in business. Read on to discover what to do the next time that moment of truth stops you in your tracks so you can reach the mountaintop without delay. When it seems impossible to move forward In Sedona, I agreed to go on a hike, which may not sound like a big deal, but it is for me. Why? Because I have a fear of heights and falling. But I wanted to push through that fear, so that's how I found myself on a mountain, confronted with what felt like an impossible roadblock. Obviously, it wasn't truly impossible, because I could see people already much higher up than I was, but I was terrified. There seemed to be only one route through this crevice and the room for error wasn't looking good. If one were to fall in this spot, they'd likely die (or live a pretty un-fun existence thereafter). I couldn't find my grip, and none of my other attempts to pass through were working either. I looked around and realized that we were either going to have to find a way through, or turn around and head back, making this the end of our hike. The thing is, I really wanted to get to the top. I really wanted to get up high so that we could see, experience, and enjoy the view. And so we were at a crossroads. This was the moment of truth. “Could you help us up this part? We're stuck.” There was another hiker nearby, a man named Sam. We started talking to him, and I decided to ask for help. Low and behold, Sam was actually excited to help us. He jumped right up, like it was no big deal, and helped pull us up past that “impossible” roadblock. After that boost, we were able to make it up the rest of the mountain. And boy, was it worth it. When we got to the peak, we were able to see out over the mountain and experience the most breathtaking views. Beyond the view, I was also radiating from the internal reward you feel when you push past something that challenges you to achieve your desired outcome. But the truth is, we didn't do it on our own. If we hadn't asked for help, we would've had to turn around because there was no way that I could physically or mentally overcome that obstacle. The same is true in your business. Why entrepreneurs are reluctant to ask for help (and how that hinders success) There are many fears to face as an entrepreneur. The fear of following up, of making that next call, of quoting that higher price, of sending out that proposal. We hit roadblocks and reach the same kind of crossroads: Should I turn back? Or should I ask for help? Oftentimes, in business, entrepreneurs are reluctant to ask for help because it feels like a weakness. You think, I should already know this. And therefore, it's not cool to ask for help. Or some people feel that if you ask for help, and you get that help, and then you get the outcome that you wanted, then it doesn't really count. They think it doesn't count because someone had to help them get there. But the truth is, we don't ever get there alone. None of us. You and I get there because of the people that we ask for help. We get there by collaborating with the people who have a different expertise than we do, who are able to see and do things differently in their particular zone of genius. Getting help and giving help both come with their own rewards By being open to receiving help, you have the potential to gain new perspectives, new insights, AND to give other people confidence. When our fellow hiker, Sam, helped us yesterday, he felt the reward just as much as we felt rewarded because he was able to help us. In business, it is a gift to give people the opportunity to share their expertise and make a difference in your world. If you've been caught in the mindset that asking for help is a sign of weakness, consider this: Because it's hard to ask for help, by overcoming this reluctance and seeking out assistance when you need it, it is, in fact, a strength. So the question for you is: What are you struggling with right now in your business, and where do you need to ask for help? Where have you been reluctant to ask for help? Seek out a support system that strengthens you - family, friends, coaches, mentorship groups, masterminds, support staff, and more. Find people who believe in your mission and want to help you reach your goals. You can get to that next level by surrounding yourself with people who truly want to support you, because that's what growing a business is all about. My challenge for you this week is to figure out where you need help in your business and go get the help you need. That's a surefire accelerated way to get ahead in your business.
Let's be real - the life of an entrepreneur is full of ups and downs. Your launches don't always take off as you hope, you don't always meet your revenue goals, and a thousand other little things on a daily basis don't always go your way. But there's a difference between being a six-figure entrepreneur and a multi-six/seven figure entrepreneur, and it all comes down to the fitness (and finesse!) of your brain. In today's new post, I'm sharing some subtle mental shifts you can make to train your brain and build habits that lead to far greater success. Read on to learn how to create a positive mental domino effect of endless opportunities. It all starts with choosing gratitude… Today, I'm going to be talking to you about a shift that I made in my business - well, really in my mind - that helped me go from six figures to multiple six figures. And this shift is all about your mentality, your way of thinking. It's not about how smart you are. It's about what you're thinking and what your mind circles back to. In other words, your core beliefs. Here's a personal story to illustrate what I'm talking about. Back in January, I got the virus, then I got a secondary infection. And then, on top of that, I discovered I was allergic to the antibiotic that I was given. It was a series of events that kept me off my feet, in bed, sick, and feeling icky for about three weeks. If you've had the virus or the flu and you've been unable to work or show up for your life as you normally do, you understand that it's pretty much one of the worst feelings on the planet. And believe me - I experienced all of those emotions. But you know what? I'm really grateful that it all happened. Most people look at me like I'm crazy when I say that. I get it. I'm human and fully felt how much being sick sucked. However, I'm grateful because I believe that being sick was all a part of the master plan. Whatever you believe in - God, the Universe, or some other higher power - something wanted me to take this break. Perhaps I was being forced into resting and recovering when I didn't even realize I needed it. Perhaps I was being protected from something bigger down the road. There are a million different scenarios that I can think of as to why this potentially happened. I don't know. But I am choosing to be grateful. Being grateful is a choice. How many times have you found yourself in a situation where you, too, have made the same choice? In the life of an entrepreneur, there are plenty of ups and downs. When you hit those inevitable downs, how do you choose to view them? Do you focus on the gratitude, or do you tend to focus on all the things you can lament? Here's the thing: when you focus on the negative, you zoom in on the problems and get stuck in that space. When you focus on the gratitude, you zoom out on the possibilities and what you need to do to get through your situation. It's a whole different kind of recovery when you hit those roadblocks. Your mentality is a muscle that you carry with you. Your mentality is a muscle that you can strengthen over time with reps, just like you would at the gym with the muscles in your body. You can train your brain to get stronger, in much the same way. This is one of the tricks/ hacks that I've adopted. Whenever I find myself off about whatever the situation is - let's say a launch doesn't go my way, or I don't get the really big sale that I wanted, or a client decides to go with someone else - whatever it may be, I've trained my brain to search for the good. Yes, you CAN train your brain to consistently search for the good in any situation. This is something I do with my stepdaughter, with my clients, and with basically everyone in my life. When people come to me with a crappy situation they're facing, after acknowledging that it truly does suck, I always ask, “Is there anything good? Is there anything positive that you can see in this?” I realize this seems annoying, but the reality is that finding the good is something that takes practice before it becomes a habit. You've got to train that muscle with repetition. Teaching yourself to recover more quickly Looking for the good isn't about not allowing yourself to have negative feelings. We all get angry, frustrated, and sad at times. But the difference between a six figure business owner and a multi-six/seven figure business owner that I've seen is the time it takes them to recover. They have taught themselves to bounce back from strife more quickly. Every single time you choose to search for the good, zoom out, and see the possibilities, you're learning how to recover better and faster. So that means that the next time something goes wrong in your business, you've gained the tools, strategies, and knowledge you need to recover and make shifts that allow you to move forward more quickly. Problems in business are an unavoidable reality. Being successful in business requires teaching yourself how to deal with them from a regulated place of calm. When you stay calm, you're able to see other opportunities and solutions. Whereas on the flip side, when you get worked up and your body goes into fight or flight, your mind is closed to opportunities and you're unable to see beyond your current situation. When you get yourself worked up and you're off kilter, you're actually bringing more attention and focus to the very thing you don't want. And what you focus on creates your reality. Maintaining a regulated nervous system is an everyday practice If possible, you want to focus on regulating your nervous system through things like breathwork, yoga, and meditation (or anything that grounds you) on a daily basis to make creating a sense of peace and calm in your body a habit. This way, when something doesn't go your way, your body knows exactly how to respond to it. It knows how to breathe into it to remain calm. The life of an entrepreneur can be a bit of a topsy turvy ride. Teaching yourself to ride the waves by breathing in calm, rather than holding in your breath as your body tends to do when you're upset, can be transformative - for both everyday issues to major life-changing events. Find the blessing I want you to think of something that happened in your business that you weren't happy about. It could be a failed launch, or a lost client, or an employee leaving - choose something that you remember being upset about. Then, ask yourself, What were the unexpected blessings that came out of that situation? There is always a blessing, if you look for it. Life is working in your favor, always. When you begin to activate your reticular activating system, you begin to train your brain to search for the good, and it eventually becomes a habit. When you search for the good, you can still feel whatever the feels are in a negative situation, but it allows you to also stay calm and grateful, which is a very different state than when you get all worked up. When you can cultivate that state of calm, that's where you can find the endless opportunities that are before you. Looking for the good creates a domino effect in your brain and in your life. Once you begin to see the opportunities whenever you're faced with opposition, those opportunities will naturally lead to more opportunities. That's the positive domino effect that I challenge you to create.
Have you hopped on the Reels train for your business yet? You've no doubt heard how Reels are the new hot ticket “hack” of the Instagram algorithm, but before you embark on that enticing 30-day Reels challenge, I'm going to share some sales-specific insights with you to make sure you're not wasting your time + energy. Because if the Reels you create aren't translating into sales, it's far too easy to burn yourself out, spinning your wheels. In today's new post, you'll find out exactly what you should be doing before you make your next Reel so you can attract the right people who then turn into clients and bring more revenue into your business. Read on for a little #ReelTalk. I'll help you create Reels that convert into something far more powerful than likes: sales. Getting into Reels for Business Are you making Reels for your business yet? I have a couple of clients who have recently upped their Reels game. I know from my own personal experience, as well as through coaching them, that it takes a lot to get yourself to invest in making Reels. You need to really step into your own power, and be able to show up as yourself authentically. You need to be able to express yourself, communicate, and transfer your message. This takes courage and confidence. (And not to mention some learning curve time and technical know-how to master it!) Now, can you imagine putting in all of this effort and then… nothing. You've shown up, you've delivered content that you put real thought into, and it doesn't translate into sales. I actually see this happen in a wide range of marketing efforts. The entrepreneurs I work with get themselves doing All. The. Things. They're making Reels, they're going Live, they're getting featured in groups, they're making their podcasts, they're going on other people's podcasts… and yet they're not getting the sales they want. And that feels terrible. And exhausting. I get it. So how do you avoid spinning your wheels on marketing efforts that don't pay off? It starts before you create your next Reel. Marketing with Intention The next time you are going to launch into a new marketing activity (today we're focusing on Reels, but really, this is applicable to all of the above activities I just mentioned), I want you to pause and first consider your intention. Begin with the WHY. Why are you going to do this thing that you're about to put energy and effort into? The mistake that I keep seeing so many people make is that they're not even thinking through what their intention is before they begin making Reels. They do not truly consider the outcome they're hoping to create by putting in this effort. You may think you're making Reels to make more sales, but when you really drill down on the specific intention, what is it? Are you making Reels to increase engagement? To get more followers? To form a genuine connection? Or maybe are you seeking validation in your business? Are you here for the likes and comments in order to feel a sense of accomplishment at the end of the day? Here's the deal. All of that is cool. More engagement is great, more followers are awesome, but the truth is more followers don't pay the bills. More clients pay the bills. So when you're taking on a new marketing strategy such as upping your Reels game, you need to start with the end in mind. Literally. And I don't mean that in the cliche way, but I mean literally figuring out what your intention is specifically and how you can create a strategy behind that in order to achieve your goal. Otherwise, you're just doing things to do things and then hoping they turn into money. And while that may be a strategy in and of itself, it's one that I hope you're not going to be adopting because, quite frankly, that's what leads to burnout. Doing All. The. Things. and just hoping they'll work, will not only leave you disappointed in the end, it will inevitably cause you to lose your motivation towards doing any of them. Determine your Desired Reels Outcome What you really need to figure out before you create any more Reels is what is the outcome you're hoping to achieve by doing it. If you are going to create a Reel every day for the next 30 days, cool. But why? What's your intention behind participating in this challenge? What are you hoping to accomplish? I see too many people doing 30-day Reels challenges with no real intention of what they want to get out of it. They hear that it's a way to get their content seen, so they hop on the bandwagon, making Reels without a genuine “why” that relates to their business' growth. If your content is seen, what will that do for you? A marketing intention is all about determining a desired outcome for the person on the receiving end of your marketing content. What will your ideal client ideally buy into? Ask yourself: How can I get my ideal client to want to make a purchase decision? How can I get them to buy based on my marketing intention? While you may be thinking, “That's always my intention,” the truth is that purchasing is not always going to be your call to action. Before your followers want to make a purchase, they first need to know, like, and trust you. Right? So some of your Reels are going to have the intention of building trust and familiarity. Next, it may be about building credibility, so perhaps your Reels' intention is on showcasing your expertise through edu-tainment. Your intention will change and shift to accommodate different stages in the sales process. The point here is that everything you create serves a purpose, or a larger goal. You don't wake up and decide to create a Reel simply because some audio file is trending. Otherwise, you're just spending energy. You're spending energy rather than investing your time in sales-producing activities. That's an important distinction. So before you create your next Reel, I want you to ask yourself: Am I spending time and tiring myself out for no reason, or am I actually investing in revenue-generating activities? Always have a marketing intention behind whatever it is that you're creating. Going Deeper Starting with an intention is a broad overview of a greater marketing + sales strategy. This is something we go far deeper into in my mastermind and in my one-on-one coaching sessions, as well as in my other groups and programs. We get specific. We customize our approach for your audience and your business goals. If you'd like to chat about potentially working together, DM me over on Instagram and we can discuss your unique situation. Reminder: Enrollment for the Breakthrough Babe Mastermind is closing in about a week. If you feel called to join a collective of female entrepreneurs seeking to make the greatest impact they can on the world while making money and having fun doing it, then I encourage you to apply.