All About That Brand

Grace has a great conversation this week with William Branum is a former Navy SEAL, author of “5 SEAL SECRETS and Learn to Think Like a Navy SEAL,” and founder of NW Recovery, premium products to support physical and mental recovery. On the docket for the week is CDB, recovery, overcoming obstacles, finding your passion and branding. And then they talk about getting “Naked” or stripping away the ego and getting real!More about William Branum https://www.linkedin.com/in/william-branum/ “5 Seal Secrets” https://www.5sealsecrets.com/5-seal-secret and NW Recovery https://nw-recovery.com/

Grace Lanni chats to Michael Power, CPA and creator of the podcast “Crushing Your Fear.” They dive deep into understanding and addressing fear, the power of a positive mindset and taking chances. They also discuss shifting careers, branding, the link between these and fear and creating purpose for actions.More about Michael Power: https://www.crushingyourfear.com/about

This week, Grace Lanni talks with Gary Frey, Director of Business Development at BGW CPA, Executive Coach. Why is authenticity important? Why it's important to make a difference. Why am I really doing ___? Grace and Gary discuss these “why's” are so important in developing your brand and selecting partners. And what would a conversation with Grace be without talking about making music and having fun!More about Gary Frey: https://www.linkedin.com/in/garydfrey/

In this week's podcast, Grace Lanni talks to Carolyn Keller with Curio412 about putting purpose into action to amplify impact. They talk about corporate strategy, marketing and so much more. Carolyn works with non-profits looking to elevate their mission and companies looking for a strategy to give back to their community. https://www.curio412.com/

Join Grace Lanni and her guest, Michelle Fuller discuss personal branding, personal growth, supporting your cause(s) and channeling your focus. Michelle is a transformation coach, helping women reach their next level, authentically. Learn more about Michelle https://www.linkedin.com/in/oneboldmf/?trk=public_profile_browsemap

Stacy Raske and Grace Lanni discuss personal branding, professional branding and focusing on your passion. Stacy is a veteran, entrepreneur, speaker, coach and so much more! She is deeply intuitive, no bullshit, unconditionally loving, truth-teller who can quickly see the root issue, will hold you accountable to your desires, and empower you to quickly create massive change in ALL areas. She is the founder InFLOWential Impact, elevating her clients influence and impact, scaling their empire and legacy, and living their BEST life by scaling WHO they are and fully UNLEASHING the POWER of their authentic InFLOWential Alpha Leader! https://stacyraske.com/https://www.vipstacy.com/impacthttps://info.allaboutthatbrand.com/elevate-your-brand-impact-your-cause

Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she talks to this week's guest, Grammy-nominated SaulPaul! Hear about SaulPaul's mission to "Be The Change." Grace and SaulPaul discuss everything from life after incarceration, giving back to the community, music as a universal language and BRANDING!https://www.linkedin.com/in/gracelanni/ and https://saulpaul.com/

Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn't happen. Listen to Grace as she reveals a brand boost to the 3rd power.https://www.linkedin.com/in/gracelanni/

He is a Serial Entrepreneur and Founder of Daily Cookie along with three other successful businesses operating in separate niches online. All of which require email marketing.He created Daily Cookie to deliver affordable, effective, and efficient email content. That way, business owners can stay focused on their business and not on coming up with writing creative daily email content that sells.In this episode, Grace and Ziv talk about relationships with your clients to make more money and understanding your niche, and how to identify your tribe and understand your avatar and accept coaches to help you grow.Learn more about Ziv here: https://www.linkedin.com/in/zivraviv/

She is a nationally recognized business strategist, speaker, and award-winning author. Guided by the mantra, “Change happens in business,” She believes social change happens first in the workplace before spilling over into mainstream society. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC.She passionately believes the more raw and real we can be—the deeper the connections we can experience. This drives her fierce commitment to bring a voice to the invisible stories that free people from their isolation.She is committed to giving underrepresented voices power and a stage to share their stories, speaker their truth, and impact their communities. She is the Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six.In this episode, Jenn and Grace talk about how to engage on the right platform, how to make your personal brand tied to your business brand, and if you have the right book you can publish it with the right publisher.Learn more about Jenn here: https://www.linkedin.com/in/jenntgrace/

Kathleen is the CEO and Founder of Diamond Academy, her greatest strength is helping other ambitious men and women step into their true passion. It is her duty to help her clients become the best version of themselves and actually achieve the goals they have set for themselves.Grace and Kathleen talk about her journey in brand transitioning, network marketing, building a successful business on Social Media, and how she becomes a Manifestation Queen and Multi-millionaire in 1 year, and her business Diamond Academy.Learn more about Kathleen here: https://www.diamondacademy.ca/ | https://www.instagram.com/kathleencameron_formygirls/

He loves being an entrepreneur, and establishing a successful company was a great achievement in his life. Yet, selling his business opened the door for him to pursue other endeavors – and his mission has never been so clear.He wants to help you become your own village. Because many will run to be by your side once you’ve “made it,” but few are as eager or available to assist you in getting there. He didn’t let that stop him. Don’t let it stop you.Grace and Derrick talk about his career as a speaker in the Real Estate Industry and as an author, how to sell your own brand and some thoughts on how to start a podcast. Learn more about Derrick here: http://derrickkirk.com/

He empowers companies to see greater communication opportunities and growth through deeper insight - giving them the confidence to be bolder and find deeper influential engagement - ultimately helping them dominate their marketplace.His passion and drive for branding and storytelling have become a true extension of who he is - helping people see and build the extraordinary. Grace and Brady talk about understanding the value and core values of your business, getting aligned to your business, and how to build your brand and take it to the next level.Learn more about Brady here: https://www.linkedin.com/in/davidavrin/

She helps companies who struggle with consistent leads, clients & revenue to increase sales, clarity & visibility. She helps B2B entrepreneurs take their digital mess and turn it into revenue-generating success. It starts with consistent visibility, especially on LinkedIn. LinkedIn is one way to boost your visibility. And when you do it, right, it will help you increase quality leads so that you make more sales. In this episode, Grace and Kathryn talk about how to generate leads in this new normal through social media especially LinkedIn, how to create your personal brand on LinkedIn and show up authentically online.Learn more about Kathryn here: https://www.linkedin.com/in/kathrynevansnunez/ | https://kathrynevans.net/

He is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns.He is also a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.In this episode, Allen joins Grace and talk about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn.Learn more about Allen here: https://www.linkedin.com/in/allenadamson/ | https://twitter.com/adamsona

She is a trademark lawyer, she helps creative brands protect not only their logos, slogans, and designs, but also help improve their understanding of the entrepreneurial journey on her podcast, The A.M. Show for Entrepreneurs. She interviews creative brands whose CEO's have created a life on their terms harnessing ambition and motivation on their way to the top. Editor in Chief of Entrepreneur Magazine, Coolhaus Ice Cream Founder, Author for Disney Pixar's Coco are just a few of her past guests. After experiencing a health hump that forced Marcella to trade the courtroom for more time at home, she and her kids nurtured that business idea they call Stowey Joey.Marcella & Grace talks about trademark registration and protecting the brand through intellectual property, they also speak about infusing your personal brand with your business brand.Learn more about Marcella here: https://www.linkedin.com/in/artsmusiclawyer/ | https://stoweyjoey.com/

She’s on a mission to change consumer behavior towards purchasing decisions that are better for people and the planet. She is the founder and creative director of SMAKK, a branding and growth studio. She uses her passion, creativity, and experience to help values lead clients to build world changing brands. She began her career in advertising working with global brands, but felt a pull to bring that knowledge to companies and organizations working to make a world that is more sustainable, healthy, thoughtful, and socially conscious.She frequently leads workshops and speaks on topics related to her mission at SMAKK and brand building in the consumer space. In this episode, Katie joins Grace as they talk about her mission on changing consumer behavior and building brands with positive impact to people and to the planet.Learn more about Katie here: https://www.linkedin.com/in/katie-klencheski-b461834/

Thibaud is the CEO of Loomly, a brand success platform for marketing teams. He’s been working with his wife Noemie over the past 9 years and Loomly was the 4th company that they built to help make his wife's job easier. He graduated from Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011.In this episode, Thibaud joins Grace as they speak about his success in his brand and how his marketing teams help brands on their calendars and having a successful social media.Learn more about Thibaud here: https://www.linkedin.com/in/thibaudclement/ | http://www.thibaudclement.com/ | https://www.loomly.com/

Thibaud is the CEO of Loomly, a brand success platform for marketing teams. He’s been working with his wife Noemie over the past 9 years and Loomly was the 4th company that they built to help make his wife's job easier. He graduated from Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011.In this episode, Thibaud joins Grace as they speak about his success in his brand and how his marketing teams help brands on their calendars and having a successful social media.Learn more about Thibaud here: https://www.linkedin.com/in/thibaudclement/ | http://www.thibaudclement.com/ | https://www.loomly.com/

Suzanne is a teacher, mentor, and consultant. Suzanne loves conversations that make you laugh so hard that you wake up the next morning feeling as if you’ve done an intense ab workout. In short, she loves people! She is pursuing her very best life and also wants to help others pursue theirs by clearing up food confusion so you can win at losing weight.She is a quintessential entrepreneur and started CarpenterOne80 to equip people with the tools they need to help them lose weight while living a lifestyle they love.In this episode, Suzanne joins Grace and talks about her online courses and managing her own brand, how Suzanne helps others through sharing her wisdom on food confusion, weight loss, and to feel good about themselves.Learn more about Suzanne here: https://www.instagram.com/carpenterOne80/ | https://carpenterone80.com/

Suzanne is a teacher, mentor, and consultant. Suzanne loves conversations that make you laugh so hard that you wake up the next morning feeling as if you’ve done an intense ab workout. In short, she loves people! She is pursuing her very best life and also wants to help others pursue theirs by clearing up food confusion so you can win at losing weight.She is a quintessential entrepreneur and started CarpenterOne80 to equip people with the tools they need to help them lose weight while living a lifestyle they love.In this episode, Suzanne joins Grace and talks about her online courses and managing her own brand, how Suzanne helps others through sharing her wisdom on food confusion, weight loss, and to feel good about themselves.Learn more about Suzanne here: https://www.instagram.com/carpenterOne80/ | https://carpenterone80.com/

Dan Rose founded SixPackAbs.com (formerly known as Six Pack Shortcuts) in 2010. Using YouTube advertising he grew the company into the #2 ranked brand channel on YouTube, and an Inc 5000 company.Dan came out of retirement to create Social Response Marketing, the first YouTube advertising agency designed to help clients generate a direct response profit while also building their community and brand. Dan & Grace talks about specialized marketing, agency business model, and relationship building with leads/clients mixed with knowing your personal branding.Learn more about Dan here: https://www.linkedin.com/in/daniel-rose-340567186/ | https://socialresponsemarketing.com/

Dan Rose founded SixPackAbs.com (formerly known as Six Pack Shortcuts) in 2010. Using YouTube advertising he grew the company into the #2 ranked brand channel on YouTube, and an Inc 5000 company.Dan came out of retirement to create Social Response Marketing, the first YouTube advertising agency designed to help clients generate a direct response profit while also building their community and brand. Dan & Grace talks about specialized marketing, agency business model, and relationship building with leads/clients mixed with knowing your personal branding.Learn more about Dan here: https://www.linkedin.com/in/daniel-rose-340567186/ | https://socialresponsemarketing.com/

With more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements. In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.In this episode, Laura joins Grace as they speak about the importance of marketing your personal brand and finding out your zone of genius.Learn more about Laura here: https://www.linkedin.com/in/laura-casselman/ | https://www.jvzoo.com/

With more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements. In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.In this episode, Laura joins Grace as they speak about the importance of marketing your personal brand and finding out your zone of genius.Learn more about Laura here: https://www.linkedin.com/in/laura-casselman/ | https://www.jvzoo.com/

Best-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/in/davidavrin/

Best-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/in/davidavrin/

Best-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/

Best-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/

Yesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

Yesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Traffic Secrets: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Traffic Secrets: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

A powerful force in front of a multi-generational audience, Karen McCullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she has an informed voice for her colleagues, clients, and audiences. First learning ‘what is branding’ from Ralph Loren & The Limited brands, she found her tribe of Millennials first by embracing GaryV’s podcast and getting social coaching from another. Learn more about Karen here: https://www.linkedin.com/in/karenmccullough/

A powerful force in front of a multi-generational audience, Karen McCoullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she has an informed voice for her colleagues, clients, and audiences. First learning ‘what is branding’ from Ralph Loren & The Limited brands, she found her tribe of Millennials first by embracing GaryV’s podcast and getting social coaching from another. Learn more about Karen here: https://www.linkedin.com/in/karenmccullough/

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.

Grace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s adventures.Uplevel your LinkedIn brand with AllAboutThatBrand's 7-day Challenge: http://bit.ly/BlueCover

Grace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s adventures.Uplevel your LinkedIn brand with AllAboutThatBrand's 7-day Challenge: http://bit.ly/BlueCover

Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.

Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.

Grace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF bootcamps and branding swag. A special offer from Christine: http://bit.ly/yourownpodcastshow (promo code: PODKIT19)

Grace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF bootcamps and branding swag. A special offer from Christine: http://bit.ly/yourownpodcastshow (promo code: PODKIT19)

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.

Event production is not for the faint of heart. Wondering how these amazing multi-thousand people events happen seamless without a hitch? It’s probably because Toni Caruso and her team are behind the scenes. A true advocate for speakers and event hosts, Toni provides training to others to ensure they can ‘serve their tribe’. Follow https://carusosignatureevents.com/ to get on Toni’s VIP membership list and various events to support speakers on their journey.

Event production is not for the faint of heart. Wondering how these amazing multi-thousand people events happen seamless without a hitch? It’s probably because Toni Caruso and her team are behind the scenes. A true advocate for speakers and event hosts, Toni provides training to others to ensure they can ‘serve their tribe’. Follow https://carusosignatureevents.com/ to get on Toni’s VIP membership list and various events to support speakers on their journey.

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless experience on/offline. Our host, Grace Lanni, first studied William’s program to jump full steam into being what William touts her as the Branding Influencer for Consultants. Both William and Grace agree: No personal brand lives in a vacuum; differentiation & uniqueness are defined by the network.

All About That Brand is honored to be connected with former Miss Singapore, Genecia Alluora of Soul Rich Woman, and learn about her F-words: Being Fabulous, Having Freedom & Financial Independence. With an honoring to her Mother as a key mentor in life and business, Genecia is leading Asian women to scalable online businesses with a game-changing effect. “Just keep working hard and keep at it” is Genecia’s advice for those women she works with who are faced with typical entrepreneurial challenges. Curiously, her brand transition from beauty queen to smart entrepreneur was a strategic and long-term efforts requiring her to deliver ongoing success.

All About That Brand is honored to be connected with former Miss Singapore, Genecia Alluora of Soul Rich Woman, and learn about her F-words: Being Fabulous, Having Freedom & Financial Independence. With an honoring to her Mother as a key mentor in life and business, Genecia is leading Asian women to scalable online businesses with a game-changing effect. “Just keep working hard and keep at it” is Genecia’s advice for those women she works with who are faced with typical entrepreneurial challenges. Curiously, her brand transition from beauty queen to smart entrepreneur was a strategic and long-term efforts requiring her to deliver ongoing success.