Podcasts about jimmy no

This week we talk about the Xbox exclusives, Playstation layoffs, Switch 2 information, Love Is Blind memes, and more!

Neste episódio, o João Dinis e Lucas Niven, falam sobre o início oficial da NBA com o sempre bombástico Media Day e o que a chegada de Jrue Holiday a Boston pode significar para o futuro do nosso Neemias Queta. Tudo isto com o apoio da Betano.pt, Escolha do Consumidor e Marca 5 Estrelas em Apostas Desportivas. 

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SummerSlam ci lascia in eredità un Roman Reigns ancora Tribal Chief nonchè Undisputed WWE Universal Champion, ma anche un'inedita rivalità tra Jimmy e Jey Uso. Tra faide familiari e pronostici non rispettati vediamo cosa sta succedendo nel main roster della WWE nella puntata numero 218 di SideTalk Slam!Abbiamo iniziato la puntata dando l'esito dei pronostici valevoli per la settima giornata del Wrestling Prophet Championship, il campionato pronostici di SideTalk Slam. Tra previsioni improbabili e risultati più che prevedibili, Eddy_Key continua la sua galoppata solitaria in testa alla classifica, seguito a debita distanza da AdamCole_BayBay. Nota di merito per Niko97 che alla prima apparizione vince una medaglia d'oro valevole per la Retribution Cup. Siamo poi entrati nel vivo della puntata con il nostro tradizionale "Elefante nella stanza", ovviamente dedicato al tradimento di Jimmy nei confronti di Jey. Il finale di SummerSlam era ampiamente prevedibile, ma nonostante questo una buona fetta di pubblico si ritiene insoddisfatta in parte per l'apparente incoerenza con cui viene gestita questa interazione, in parte perchè il regno di Roman Reigns sembra non avere fine diversa da una sconfitta in quel di WrestleMania 40. Non sono mancate considerazioni su tanti altri argomenti tra cui la vittoria del WWE Women's Championship da parte di IYO Sky, la formazione del nuovo Hurt Business che potrebbe avere al suo interno Bianca Belair e fare da contraltare al Judgment Day, al momento d'oro di LA Knight e tanto altro.Come sempre in conduzione Daniele "The Chairman" Donzì in compagnia di Marco Enzo Venturini, responsabile editoriale di WorldWrestling.it, di Massimiliano “Untold” Costi, responsabile per WorldWrestling.it dei risultati in diretta dei vari show proposti dalla WWE, di Gabriele “Gabbo” Marsella, aspirante giornalista che da sempre coltiva la passione del wrestling, e di Filippo “Cenghe” Cenerini, fondatore e conduttore del canale YouTube iWrestlingPills.

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Listen to Clint's Podcast, Liberty Lockdown - https://podcasts.apple.com/us/podcast/liberty-lockdown/id1138657182 - https://www.youtube.com/c/libertylockdown Check out Top Lobsta's merch - www.toplobsta.com Listen to Jose's Podcast, No Way Jose! - https://podcasts.apple.com/us/podcast/no-way-jose/id1546040443 - https://www.youtube.com/channel/UCzyrpy3eo37eiRTq0cXff0g Follow us on Twitter Clint - @LibertyLockPod Top - @toplobsta Jose - @TowerGangJose Toad - @TowerGangToad Cole - @TheFatDave / @TowerGangCole Thumbnail Art by Top Lobsta Twitter - @toplobsta Intro by Top Lobsta - @toplobsta Outro by Mark RanDoM - @MarkRanDoMX Production/Showrunning - Lil' Dickie

EUROMEXAS: https://spoti.fi/3PiVRrd Conviértete en miembro de este canal para disfrutar de ventajas: https://www.youtube.com/channel/UCFLxEwz75OfLySGkz6DaeOg/join Sígueme en: **TELEGRAM**: https://t.me/kerynews **TWITTER**: http://twitter.com/kerynews **INSTAGRAM**: http://instagram.com/kerynews **FACEBOOK**: http://facebook.com/keryruizmx **KWAI**: kerynews #Kerynews #futbol --- Send in a voice message: https://podcasters.spotify.com/pod/show/kerynews/message Support this podcast: https://podcasters.spotify.com/pod/show/kerynews/support

S ďalším utorkom je tu tradičný NBA podcast, v ktorom opäť bolo čo preberať. Reč bola o rozdaní štyroch ocenení, zmene trénera v Kanade ako aj generálneho manažéra v hlavnom meste. Z ôsmich sérií skončila doposiaľ len jedna, a to medzi Nets a Sixers. Prečo nás napriek tomu Sixers o svojej kvalite nepresvedčili? Množstvo ďalších duelov zasiahli zranenia. Na súpiskách chýbali mená ako Kawhi Leonard, Giannis Antetokounmpo, Steven Adams či Tyler Herro. Kto sa s tým dokázal popasovať najlepšie? Iba jedna séria zatiaľ píše bilanciu 2:2. Hrá sa v Kalifornii zatiaľ najatraktívnejšia séria v playoff? A kto z nej vzíde ako víťaz? --- Send in a voice message: https://podcasters.spotify.com/pod/show/druhalajna/message

In Hour 3, Jimmy didn't wanna shoot last night, Crowder is on his way to the penthouse and What do we Fridge

In episode 181 of Country Rap Report, Spank and Vic XL discuss the latest music videos from SMG Jimmy, No County, Mac Jonesy and Eriksen Dickens, and Bubba Sparxxx & CashClip. ↓ ↓ ↓ ↓ ↓ The following videos were discussed in this episode: - "Get Er Done" by @cash clip ft @Bubba Sparxxx - https://youtu.be/rHYY3MZiQJ4 - "Budz" by @Eriksen Dickens ft @Mac Jonesy Music - https://youtu.be/EHgrnWki7Io - "Mud N Mayhem" by @No County Rednecks - https://youtu.be/J14M-rZVtcs - "Jane's Addiction" by @SMG Jimmy - https://youtu.be/HKU-XoIeUqU Become a Country Rap Reporter! By becoming a member of our channel, you'll have access to exclusive perks like CRR badges, emojis, and more! Click the link to join: https://www.youtube.com/channel/UCYMwTfy2xEBg1gI6Mk6d9hQ/join Want to sponsor an episode of Country Rap Report? Let us know how we can work together. Send your pitch to countryrapreport@gmail.com or DM us on Instagram @countryrapreport. We'd love to hear from you. Check out http://countryrapreport.com Get your CRR merch here: https://countryrapreport.myspreadshop.com/ Watch clips from the show on TikTok: https://www.tiktok.com/@countryrapreport Follow us on Facebook: https://www.facebook.com/countryrapreport Hang out with us on Instagram @countryrapreport: https://instagram.com/countryrapreport Be a Country Rap Reporter, share your country rap finds with us in the Facebook Group: https://www.facebook.com/groups/1412844825728931 Tweet us @CRRpodcast on Twitter. https://twitter.com/CRRpodcast Listen to country rap, all day, every day, on WCRR Radio - Home of Country Rap: https://live365.com/station/WCRR-a94285 Special shout out and thank you to Anthony "Sam Peezy" Avery for providing the theme song for Country Rap Report (episodes 51+). Find him @sampeezymaa on IG. #countryrap #countryrapreport #music #reviews #reaction

Esta tarde en Marca Claro, Nico Romay, Daniela Cohen, Miguel Gurwitz y Toño Moreno, platican, analizan y debaten los resultados de la jornada 12 del fútbol mexicano.

I have a lot of Jimmy Butler stocks out there and lately he has not given me the Jimmy Buckets we all love - across the board contribution and elite steal rate. Is this something we should be worried about approaching the fantasy playoffs? Another player also struggling to get back into his early season form is Lamelo Ball. It looks like the nice assists numbers have gone down as everyone around him have been playing better. Is this a bump on the road, or are his early season success a fluke? Catch us in any of these podcast platforms! Apple Podcast: https://bit.ly/FBWonApplePodcast Spotify: https://bit.ly/FBWonSpotify Anchor: https://anchor.fm/fantasybenchwarmers Like and follow us on Facebook: https://www.facebook.com/FantasyBenchwarmers Join our community - NBA Fantasy Locker Room by FBW (Facebook Group): https://www.facebook.com/groups/fbwfantasylockerroom Subscribe to our YouTube channel: https://www.youtube.com/c/FantasyBenchwarmers

Jimmy Butler got hurt, oh no, what happened on MNF and doing work.

Episode Notes Summary You can find more information about Mutual Aid Disaster Relief, including the zines and resources Jimmy mentioned, a list of mutual aid networks, and social media pages, at https://mutualaiddisasterrelief.org/. The host Margaret Killjoy can be found on twitter @magpiekilljoy or instagram at @margaretkilljoy. You can support her and this show on Patreon at patreon.com/margaretkilljoy. Transcript Margaret Hello, and welcome to Live Like the World is Dying, your podcast for what feels like the End Times. I'm your host, Margaret Killjoy, and on this episode I'll be talking to Jimmy from Mutual Aid Disaster Relief. And we're going to be talking about what is involved in setting up and maintaining a mutual aid network and also what disaster relief looks like. Because, obviously, that's something that's on people's minds for some strange reason. And this podcast is a proud member of the Channel Zero Network of anarchist podcasts. And here's a jingle from another show on the network. Da duuuuh! Jingle What's up y'all? I'm Pearson, host of Coffee with Comrades. Coffee with Comrades is rooted in militant joy. Our hope is to cultivate a warm and inviting atmosphere, like walking into your favorite coffee shop to sit down with some of your close friends and share a heart to heart conversation. New episode premier every Tuesday, so be sure to smash that subscribe button wherever you get your podcasts so that you never miss an episode. We are proud to be a part of the Channel Zero Network. Margaret Okay, so if you could introduce yourself with your name, which I guess I already said, and your pronouns and I guess your affiliations as relate to disaster relief. Jimmy Yeah, my name is Jimmy. I'm with Mutual Aid Disaster Relief, any pronouns are fine. Um, and yeah, I've been part of Mutual Aid Disaster Relief since, you know, about five years ago. Um, and Mutual Aid Disaster Relief is a people-powered disaster relief network based on the principles of solidarity, mutual aid, and autonomous direct action. And we work with communities especially, you know, the most marginalized, to assist folks in leading their own recoveries. And this network is a permanent network from below to respond to disasters, building off of the history and the legacy of Common Ground in New Orleans after Katrina, Occupy Sandy in New York after Superstorm Sandy, and other solidarity-based mobilizations. And we, we seek to provide some level of continuity for the larger movement of which we're only a small part. And then also, um, you know, continue to build off of the lessons learned so that we can, um, you know, build off the successes and avoid the mistakes of previous iterations of doing this type of organizing. Margaret Okay, could you give some examples of situations that you all respond to? Jimmy Sure. Yeah. So, you know, this last year we've been responding to COVID. You know, before that, um, you know, a lot of hurricanes, floods, tornadoes, fires, things like that. And we also, to a smaller extent, respond to what we call invisible disasters. So, you know, even though, you know, for example, on the Pine Ridge Reservation, it's not a hurricane that knocked out power or made it so people don't have heat to run their homes, it's the legacy of colonialism, you know. So, um, you know, we've tried to respond to disasters like those as well as the very visible climate-related disasters of hurricanes and fires and floods and things like that. Margaret Okay, so y'all are nationwide then? Jimmy Yes, we are. Margaret Cool. Um, I guess, so, I want to ask—one of the things that comes up a lot when people talk about, well, mutual aid networks, especially ones that are, say, nationwide rather than, like, specifically rooted in the communities where the disaster is happening, what does that look like for you all—like, are you outsiders coming in? Are you invited in? How do you all navigate that kind of tension? Jimmy Um, so yes, we, you know, we are—we're national, but we're also local. You know, so all of us are from local communities and involved in local mutual aid projects and movements, you know, for justice and liberation in our own local communities. You know, so Mutual Aid Disaster Relief, rather than trying to supplant or replace local spontaneous manifestations of mutual aid, whether organized through a local mutual aid group or just, you know, the people impacted, you know, assisting each other, we try to amplify that and support that and provide, you know, this ongoing organizing and backup for those, you know, for those mutual aid efforts. So this can look like, um, you know, um, uh, you know, like getting bulk supply donations, or help with clean up, solar infrastructure or water infrastructure. Um, you know, wellness, you know, either wellness checks or setting up Wellness Centers after disasters. We try to be really flexible and adaptive to whatever the self-determined needs of the impacted people are. We borrow the Zapatista principle of leading by obeying, you know, so, you know, both to, you know—we listen to impacted people directly, and respond to their self-determined needs, and we listen to, you know, local mutual aid groups or local solidarity base, you know, justice-ro0ted efforts, and listen to them, you know, and go from there and respond to, you know, and assist however, we can. However, we can leverage our ongoing organizing, and, you know, we have a number of different mutual aid survival programs, um, you know, so we have, you know, like, the Rebuilding a Better World which involves, like, debris cleanup, or, um, you know, cleaning up flooded homes, you know, that's our—we, with our local partners on the ground in Michigan are doing that right now, with the floods up there. Um, you know, with COVID most recently a lot of our efforts—we have been responding to impacted people directly when we're able to, when they reach out to us. But a lot of our focus with COVID has been supporting local mutual aid efforts. There's been a beautiful outpouring of mutual aid globally with COVID-19. And so Mutual Aid Disaster Relief has, uh, you know, supported and amplified and backed up those local mutual aid efforts whenever possible and however, we're able Margaret To take a step back, what is mutual aid? That's just charity but done by young idealists, right? Jimmy No, charity is top down. Charity doesn't question—it takes for granted the unjust power relationships in our society, and it at most provides a band aid. Whereas mutual aid or solidarity, it addresses the immediate survival needs of the people while simultaneously raising consciousness and advocating and being a part of these movements for long-term structural changes. So it both meets the survival needs of the people, and in that way, you know, um, you know, we get out of our silos and echo chambers and meet the people where they're at, you know. And also it's connected to a long-term vision for radical social change. And so mutual aid and solidarity, it's about sharing resources, um, but it's also about sharing power. You know, so people who are impacted by disasters, or—you know, whether it's, you know, climate-related, or the disasters of capitalism and colonialism—they have more at stake in their own survival and wellbeing than well-intentioned paternalistic givers of charity. And what we're all longing for, you know, when a crisis hits, is to be part of a communal recovery. And that's part of our healing process, part of how we cope with crisis or with extreme events. And so, you know, just because somebody is impacted by a disaster doesn't mean that they are passive consumers who are just like empty vessels to be filled with blankets or canned goods, you know. People, you know, have skills, have networks, have, you know, a lot to offer. And so one thing about mutual aid is that it's reciprocal. There's no this for that, there's no requirement, but it's, you know, we're giving what we can and receiving what we need. And all of us are, you know, whether it's, you know, people who are supporting, you know, or people who are impacted. And also those two, you know, are not mutually exclusive, they're usually overlapping. You know, so, um, you know, like, one thing that I'll often do is drive around a box truck with, you know, pick up supplies and drop them off in neighborhoods that are impacted. And so, you know, I'll be, you know, going all day, you know, passing out water, food, cleaning supplies, whatever I can get my hands on. But then also, you know, the local community, you know, they'll see that I'm, you know, in go mode, and they'll, you know, come out with an ice cold water, you know, which, you know, after a power outage and nobody has a fridge, it's like gold, you know, and, you know, and so, you know, that kind of mutuality, is, you know, really a key part of mutual aid. And also, there's also a component that I didn't learn until looking into other people's language and experiences around mutual aid and solidarity, is that, you know, with charity there's this emotional distance. There's, you know, like, oftentimes, you know, it's like a traditional, you know, client/service provider relationship, you know, and with mutual aid that is overturned. That, you know, there's an authentic relationship, there's authentic friendships, you know, that—you know, we're not isolated from each other and we get to know each other, we get—we become friends, we become, you know, close to each other. And when we understand, you know, that, you know, predatory landlords are, you know, evicting our friends, you know, we, you know, we join with them and resist, you know, and, you know, mutual aid is also about relationships. And so, um, you know, it's—and relationships are where power is. You know, oftentimes people think in terms—with regards to disasters—in terms of, you know, stockpiling or hoarding, you know, that's the popular imagination around disasters. But in reality, what almost unequivocably happens in almost every location after disasters, people come out of their houses, sometimes meet each other for the first time, and spontaneously come together to meet each other's needs. And oftentimes building off of the relationships that already existed before the storm—or before the disaster. And so, you know, one thing that we talked about a lot in our popular education trainings is that community organizing is the best form of disaster preparedness, and disaster relief is just another form of community organizing. Margaret You know, one of the things that we talk about a lot on this show is that even if sometimes I can get focused on like, you know, here's gear, or here's skills to learn, or whatever, is that people are the best resources and relationships are, like, not only one of the most important things to stockpile or whatever, but more than that just like being around people is actually really good in times of crisis and, like, which is the opposite of the right wing prepper mindset, you know. And, with the solidarity and mutual aid stuff, one of the things that—I've been trying to think about things more and more in terms of—so a lot of communities are extracted from, right? In the same way that a colony is extracted from, resources are extracted from it and brought to another place. A lot of communities are extracted from on a regular basis and therefore, like, need help, right? And charity is this way of like bolstering the extractive process. It's like this way of, like, watering the plants that you plan on harvesting, you know, it's a way of making sure that the extractive process can continue. And the way that I've been more recently thinking about mutual aid is this, ideally, a method of beginning to like reverse the extractive process instead of buffering it up. I don't know. Jimmy Absolutely, no, at its root mutual aid is radical care, you know, it is loving each other. And in a patriarchal capitalist colonial white supremacist and other, you know, innumerable forms of domination and oppression, to love each other, to love ourselves and to, um, you know, take care of each other is a radical act. Margaret Yeah. Could you talk about—I really like hearing, like, more, like, specific examples like what either, you know, like specific examples of disasters that you all responded to and how that worked, or just specific examples of when you felt like you knew that you were doing mutual aid instead of charity, like, not just like necessarily, like, gratitude of people, but in terms of what it looks like to have a mutual aid organization, if you could give more specific example. Jimmy Yeah, um, so one thing that I want to highlight, you know, just to begin with, is you don't have to have it all figured out all in the beginning. You know, so, um, you know, there's a story that Rebecca Solnit talks about in A Paradise Built in Hell, her book, that, you know, after the San Francisco earthquake, people started a community kitchen with one can and one spoon, you know, and then it just grew from there. Similar to that, you know, we, um, you know, sometimes it can feel impossible to start a hospital or a whole Wellness Center. But if we just set up a first aid station, and then have people rolling in and out, and then somebody says, "Oh, yeah, I'm a massage therapist." "Oh, yeah, I'm an acupuncturist." "Oh, yeah, I'm a nurse." "I'm a medic." You know, then it snowballs and takes on a life of its own. Same with, you know, like, maybe the idea of a whole warehouse of supply distribution seems far off, but if we start with a community fridge, or community pantry, just, you know, taking what's in our cupboards and sharing them with our neighbors and then giving, you know, making sure people have the awareness that they can put in too, that they can share as well, you know, that can easily you know, blossom and grow into something a lot larger. You know, Hurricane Irma and Maria hit Puerto Rico, pretty bad. And, um, you know, there was this colonial occupation that—I mean, Puerto Rico's been occupied for, you know, a long time—but it was ramped up, you know, after Hurricane Maria. And there was a beautiful explosion of mutual aid organizing throughout the island. There's [inaudible] that are still active that, you know, they took over a governmental buildings that were part of the Oversight Board, the Promesa. Former schools, former government buildings, and they turn them into mutual aid community centers. And out of these centers they have acupuncture, they have computer access for the kids, they have food kitchens, and one thing that we have assisted with for the last couple of years is the solar and water infrastructure. So especially solar, we've been able to access, you know, solar panels, and then, you know, the inverters, charge controllers, battery backup, and help install solar infrastructure at these mutual aid centers to bring them, you know, with, you know, our partners down there, to help with autonomous infrastructure and sustainability. And so one thing that we did in the beginning, um, you know, soon after Maria hit, you know, we were in Florida, we had already had active mobilization for Hurricane Irma in Florida, and so many people who were involved in that mobilization, you know, some of them had family ties and friend ties down to Puerto Rico. And so a delegation went down there. And one thing that we noticed real quick was, you know, our teams down there, was supplies were sitting in FEMA warehouses and not getting out to the people. So one thing that our folks did was they rolled up to the FEMA warehouse and said they're here for the 8am pickup. And the person that the the windows said, oh, we don't see you on the list. And they just insisted, we're here for the 8am pickup. And eventually they were allowed in, they flashed their Mutual Aid Disaster Relief IDs, and they were allowed in and were able to pick up a box truck and carloads full of supplies, and then get that out to the people. And then also, you know, before they had—before they left the island, we made Mutual Aid Disaster Relief badges for local community organizers so they could continue that supply hook up and, you know, continue to try to, you know, liberate those supplies, you know, from sitting in warehouses, to get to the people where they're actually supposed to go. That's one example of how, you know, through our ongoing organizing and just being willing to take risks, we can leverage, um, you know, our access to resources or status as Mutual Aid Disaster Relief, to support survival of the people, but also the local mutual aid organizing of the people as well. Margaret Okay, and welcome back, which you all won't even notice as a cut. But we lost connection for a moment. And it's funny, because one of the reasons that I don't know how the sound quality is going to be for the listeners, we have a good audio engineer, but I'm no longer—I recorded most of these at home. But now that the trees, now that the leaves are really coming in it blocks my antenna on the top of my house that boosts my cell phone signal enough to do a hotspot enough to do interviews. So now instead I have to go into town near a noisy office and road. So I just think it's ironic. There have been a couple interviews that I haven't been able to do because of my internet at home getting suddenly so much worse. But anyway, so that's why there's a strange break in the conversation. Do you want to talk about the history of mutual aid, whether the history of it like using that word, or the history of it as like a concept, and/or where ya'lls specific lineage comes in. I suppose those are three different questions, but if one of those appeals to you. Jimmy So mutual aid is—there's, um, I think—called Kropotkin who wrote a book called Mutual Aid. And it was kind of written in opposition to the Darwinian theory of, you know, like, survival of the fittest, that was misused by people. So what Kropotkin did was articulate and give voice to an organizing principle of life. Um, you know, like, what Kropotkin saw with plants and animals, with, you know, like indigenous societies, was that how people survived and thrived was not through competition, it was through cooperation. As far as Mutual Aid Disaster Relief. Um, you know, I personally, and other people who are also involved and helped found Mutual Aid Disaster Relief, were part of the organizing in New Orleans after Katrina, when Hurricane Katrina hit New Orleans and surrounding areas. And there was a call from Malik Rahim, a former Black Panther, in the neighborhood of Algiers. There were white vigilantes that were roaming the streets shooting and killing unarmed black men. And Malik Rahim had a history of organizing in that community, you know, through the Black Panther Party, and then later through other, you know, movements for peace and justice and environmental justice. And, you know, so at this time it was, um, you know, there were these white vigilantes and also, you know, people stranded out the Superdome. People were trying to cross the bridge to safety and dry land from the east bank to the west bank and they were stopped by Gretna police to turn them back with rifles. And in this context, Malik sent out a call—Malik, you know, and Scott Crowe and others—you know, sent out a call for solidarity and support. Many of us who were involved in movements like Food Not Bombs, or street medics at global justice demonstrations, or indie media, radical independent movement-based media, um, you know, we had some experience with setting up community kitchens, we had some experience with, you know, doing medic work at demonstrations or setting up media centers, you know, for these, you know, big mobilizations against global capital. And many of us responded to that call. There was a blending of the wisdom and legacy of the Black Panther Party, you know, through Malik Rahim and the survival programs. You know, there's the most famous of their programs was the free breakfast program, but they had numerous survival programs. They were doing pest control—community-wide pest control—they were doing a free ambulance program. They did sickle cell anemia testing and education. You know, across the board they were meeting the survival needs of the people, and that's actually what made them the biggest threat to the FBI and to colonialism. They did have an armed component, but what was really the threat was that they were mobilizing the people in a mass way. And Malik Rahim continued that legacy and and then that was translated and melded with the legacy of the global justice movement, you know, where, you know, we were active with, whether it's Food Not Bombs or street medic organizing, and, um, you know, that coalesced in New Orleans after Katrina with, you know, a lot of vibrant mutual aid efforts, and it gave our movements some cohesion. You know, so even people as ideologically far apart as say, like, Michael Moore, the documentarian, or the writers of The Coming Insurrection, they could see what was happening in New Orleans after Katrina and be like, that's actually what we're for. That's what we're about. That's what the world that we're trying to build. And, you know, there were, you know, there was a at least one agent provocateur FBI informant who used his position of power to undermine the organization and take advantage of women. You know, there's a lot of conflicting feelings for many of us who were involved in that in that effort. And we saw again after Superstorm Sandy, you know, where Occupy Wall Street transitioned to disaster response. And again, this solidarity-based network model outperformed the top-down charity model. Margaret Can you explain that? Like, in what ways does Mutual Aid Disaster Relief do better than than top-down intervention? Jimmy So Naomi Klein talks about this term disaster capitalism. Disaster, capitalism refers to this idea of how the powerful will use shocks or disasters or crises to reinforce their privilege and power. They put in transformations to the economy or society that reinforce their privilege status. And in parallel to this, there's disaster colonialism. So after a disaster, there's a lot of guns that show up. And, you know, there's, you know, authorities, you know, with guns, the army, the National Guard, Blackwater, you know, similar mercenary type groups, and their general response is not, how can we help the people survive? Their general response is, how do we maintain order and keep people in their place? The nonprofits, the top-down nonprofit industrial complex, goes hand in hand with that militarized authoritarian response. The nonprofit's, they undermine local spontaneous manifestations of mutual aid and make it into this thing that is not reciprocal, that is not participatory, that is not power sharing, where people just wait in line and receive a few items and then, you know, are, you know, go back to being oppressed by their landlords or, you know, the, you know, police or the, you know, the state authorities. Margaret But what would you say to someone who, like, isn't ideologically committed to mutual aid and is looking for the most efficient response to disaster. Like, regardless of the—I mean, I believe ideologically in mutual aid, but I think that it's worth pointing out the ways in which the the actual just like straight up efficiency of decentralized movements can be so much greater and I was wondering if you can talk on that part of it. Jimmy Yes, absolutely. Um, a story I heard about with Occupy Sandy, that, um, you know, there were some people involved with FEMA that, you know, they got—they heard about this elder And they didn't have heat, they, you know it was getting cold and um, you know, these people, you know, in the FEMA organization had their hands tied because it's, there's so much bureaucracy, so much red tape, so much hoops to jump through. Even though they wanted to help this person, they could not do anything because the top-down nature of it is not participatory, is not liberating for those impacted or those, you know, involved in the relief efforts. So what they did, these people involved with FEMA, was they reached out to people with Occupy Sandy and people with Occupy Sandy weatherize the house, got them—got the elder situated and, you know, what they needed to survive. And then also, after that mobilization, the Department of Homeland Security issued out a report highlighting how movements like Occupy Sandy that are decentralized, that are people powered, network based, solidarity based, are actually more effective than their command and control top-down model. And these are the same people who regularly infiltrate our movements and undermine almost everything we try to do through infiltration, through agent provocateurs, you know, and even they, you know, have owned up to the fact that their top-down model is not as effective as our mutual aid model. Margaret Yeah, there's a—it's been going around Twitter lately—a leaked or, you know, declassified document about how to infiltrate leftist organizations and, you know, the behaviors that make leftist organizations less effective. And one of them is like, basically, like, put everything to committee. And like, basically try to stop autonomy within the organizations, try to stop people from acting on the organizations without, like, putting everything to the larger organization and everything to little subcommittees and shit like that. And I thought that was really interesting, not that the people who do that thing are inherently, you know, agent provocateurs, or whatever. But we always have this conception of infiltrators as these people who are, like, go there to like break things or instigate or escalate, right? And that does happen. But it really was telling to me that the main way they know how to fuck us up is to go in and get us stuck in endless meetings and get people to not just do things. And the thing that is our strength as people who practice direct action and people practice mutual aid is our capacity to just do things and then coordinate about the things we're doing rather than centrally plan all of the things that we're trying to do. Jimmy And that is the organizing principle of Mutual Aid Disaster Relief is almost everything is done through affinity groups, through working groups, rather than through centralized planning or organizing. We have, you know, regular, you know, signal threads and conference calls and things like that. But it's mostly to provide updates with each other, um, rather than to do the nuts and bolts organizing. We, similar to the Zapatista principle of leading by obeying, there's this idea of subsidiarity, which means you devolve decision making to the localest scale possible. And so, with our organizing, we encourage everybody to be involved in, you know, affinity groups and local collectives and local mutual aid groups, and then partner with Mutual Aid Disaster relief. And, you know, oftentimes, you know, like, if your local affinity group or your local mutual aid group is unable to cover something after a disaster, maybe Mutual Aid Disaster Relief could, or vice versa. You know, there's some things that a local collective or affinity group or mutual aid group could do that Mutual Aid Disaster Relief couldn't. you know. And so, we kind of work in tandem and hand in hand, you know, and we combine both collective decision making and checking in with each other with respect for autonomy and direct action and self determination. Margaret I mean, it sounds good. And I've seen some of the work that folks associated with you all have done in eastern North Carolina and have always been impressed by, yeah, the non top-down structure organizing, but still the ability to get a lot of stuff done. To go back, there was like thoughts I was thinking about—I was like taking notes as you're talking about mutual aid and, you know, I remember reading this article in a science magazine in probably like, 2008 or something like that about mutual aid and gay birds. And it was—there had been this like thing that—I actually, as far as I understand, Darwin would not have appreciated social Darwinism, or maybe even didn't appreciate social Darwinism, like, the like, survival of the fittest thing, like, wasn't even the Darwinian concept of evolution. But then Kropotkin was, you know, most famously an anarchist. But well, at the time, he was also very famously, I believe, a naturalist and a scientist. And, you know, all of his work was around saying, like, oh, no, animals just take care of each other. Not always, right, there's like, you know, I mean, obviously, animals eat each other and shit too and like, there are animals that fuck up each other's like chances of reproduction or whatever. But people would sit there and they'd be like, why gay birds? Like, why are animals gay? And, I mean, I think, me as an animal know I am gay. But, you know, this is the kind of thing that rightwing thinkers will bring up all the time, right? And like Alex Jones, like, always freaks out about the gay frogs or whatever. And this article basically points out that it was like, well, the gay birds like do an incredible amount of service for the larger community of the animals and therefore, like, continue to propagate the species as a whole, even if they don't individually reproduce. And it was basically this realization that science was finally catching up—and maybe it had—pop science, at least, was finally catching up to the fact that Kropotkin was right about evolution and the, like, mutual aid theory of evolution is, like, as far as I understand it, predominantly the theory within evolution at the moment, and that it's not this, like, you know, war of one against all that people present. But—sorry, this is a rant I've been thinking about for a while. I do appreciate that it's like, mutual aid wasn't invented by kropotkin, right. And like, Kropotkin didn't think mutual aid was invented by Kropotkin. He was observing it, and he was observing it in, you know, the animal kingdom, plant kingdom, and also in the human, like, all, you know, different human societies all over the world have been practicing mutual aid largely before, essentially, like, various forms of colonization including, like, the internal colonization of Europe and things like that. Jimmy Mutual Aid predates anarchism. And it also is not a European ideology. It's how life survives and thrives. And it's something that, you know, mutual—Kropotkin noticed and gave voice to, you know, in his book. But also, you know, like, um, there's also a vibrant indigenous mutual aid network that has been growing, you know, over the last year plus. And I feel like their approach to mutual aid and solidarity organizing is also somewhat an antidote to the Eurocentric or ideological-based, you know, European-centric, you know, mutual aid organizing, you know, more broadly, that all of us, you know, involved and devoted to mutual aid and a better world, you know, should be engaging with and learning from and communicating with. Because, you know, indigenous people on this continent, Turtle Island, have centuries of experience surviving catastrophes and living through apocalypses. And there's a lot of wisdom there that those of us, you know, in the cities or, you know, involved in, you know, mutual aid that doesn't have that focus, you know, there's a lot that we can learn from, you know, there's a lot of interchange that can be, can be had there, that we can be attuned to. Margaret Yeah, and even anarchism as a concept. You know, one of the things that really interests me about this mutual aid revelation from Kropotkin's point of view is that anarchism, as a concept, as a Western concept, was basically just Western people figuring out, like, rediscovering something that so much of the world already knows. And so it wasn't like—anyone who presents like anarchism or these ideas as invented by the people who called themselves anarchists in France and Russia or whatever, right? It wasn't an invention, it was a rediscovering and an applying of things. You talked at the beginning about lessons that you've learned. So I'm really interested in how you all are providing continuity across—hm, how to I want to say this? It's like there's been this huge explosion in mutual aid groups in the past year since COVID started, right. And that's actually the most hopeful thing about the whole fucking crisis, from my point of view. And, you know, it's like the only thing at the beginning of it all that was giving me hope, was watching this mainstreaming of mutual aid. And obviously, with mainstream comes a lot of danger and a lot of people calling things mutual aid that might not be mutual aid. But on the other hand, that also seems to me the only hope because, I mean, I believe in a society that the economic system is essentially mutual aid rather than, you know, anything else. But you—I—one of the reasons I wanted to talk to you all is because you all predate this current explosion of mutual aid. And I was wondering if you could talk about what that explosion means, and like lessons that you're able to bring to people who are coming in this, like, newer group of mutual aid organizers, but also things that you've learned from the newer people who might be coming from a less ideological position, or just are younger, Jimmy We're totally inspired. And we've been, you know, sowing the seeds, you know, of mutual aid and watering them these past several years. And we all—we would always talk about how, you know, like, if we have a hope for survival, it's not gonna come from the state, it's not going to come from the nonprofit industrial complex, it's going to come from each other and these relationships of support, you know, that are horizontal, and participatory and, you know, from below. And I think still, though, even though we were already responding to disasters, and, you know, there's still an element of, you know, like, that, you know, we're talking about the future survival of humanity, you know, with this explosion of mutual aid with regards to the COVID, there's been over 600,000 people killed just in the United States alone, you know, from COVID. And, um, you know, there's evictions looming, mass evictions looming right now, I feel like we've all lost loved ones or lost, you know, or have friends or have family who have lost loved ones, and for both the climate and, you know, the pandemic, the future is now, you know. There's overlapping constant disaster, one crisis after another and, you know, these local mutual aid groups are, you know, they're carving out laboratory spaces and coming up with new ideas about how to meet people's needs, articulating their vision for social change. And it's hard work. So there is, you know, some stumbling in the dark while we—while people figure it out. And that's normal and that's to be expected. You know, with Mutual Aid Disaster Relief, one thing that we've, you know, oftentimes—you know, previously with a hurricane, or a flood, or a fire or tornado, a lot of our efforts were in person, direct to people impacted, um, you know, face to face. You know, going to the neighborhood that was impacted and, you know, dropping off supplies, and then seeing what else they need, you know. And then, um, you know, with this explosion of local mutual aid groups it's, um, you know, shifted things somewhat of how Mutual Aid Disaster Relief has responded in that we are still meeting people's needs directly, you know, when needed or when we are able, but these local mutual aid groups are rooted in the community and they are able to respond in ways that, you know, sometimes a national network is not able to. You know, we've learned a lot, and one thing that we try to do to provide some level of continuity for this larger movement is be a clearinghouse of information and resources. So if people go on the website mutualaiddisasterrelief.org you can see a ton of resources, both about mutual aid in general, how to start a mutual aid network, what is mutual aid, you know, disaster response, and, you know, report backs from different mobilizations, different zines, news articles about the mutual aid responses for disasters. And so, you know, there's 1000s of different resources on there, and some of them we created, but many of them, you know, others, you know, local mutual aid groups, partner organizations and networks created and we, you know, help share because we see that that wisdom is valuable and needs to get elevated and out there more. So we try to, you know, offer a library online about disaster response and mutual aid, you know, for the larger movement. On there, one resource specifically that we put out last summer is our Lessons Learned zine. And so people can visit that, there's a dozen different lessons learned both, you know, like, ideas like moving at the speed of trust and at the speed of dreams. Um, you know, and also things to be aware of, you know, such as the savior complex or disaster patriarchy, and ways to, you know, maintain our principles and values while being responsive to the needs on the ground of those most impacted. Margaret Okay, let's like take some of those. You know, the moving at the speed of trust and the speed of dreams, what is what does that mean? Jimmy Yeah, so the speed of trust, you know, refers to this idea of, we need to be building bonds with each other. One of the most revolutionary things that we can do is find each other and build meaningful relationships, you know, that are, um, you know, based on care, based on mutual respect and a shared vision and affinity for that better world we know is possible and are trying to build. Um, it's hard to, you know, as a mutual aid network, whether local or national, to act if you don't have a level of trust and a level of connection, and affinity and love for each other. That basis of trust, um, is the foundation, you know, that we can build off of. We encourage people, mutual aid groups, to, you know, if you don't already have core values or guiding principles or foundation, like principles of unity, something like that, to take the time to come together and articulate that collectively. You know, there's so much that is, you know, adaptable and, you know, flexible, you know, in disaster response, oftentimes we need, you know, some principles or some core values to go back to ground ourselves. And, you know, like that, for us in Mutual Aid Disaster Relief that was, you know, a key part of building that trust initially, um, you know, so that we are coming at it from—we know that we are coming at it with a shared vision of what we're doing and where we're going. And then also this idea of the speed of dreams, it comes from, you know, the Zapatistas. It's this idea that when we put our hands and hearts and bodies in service of our dreams, they can manifest themselves exponentially. Far from being, you know, something that, you know, like, we plant seeds and then, you know, generations, they sprout and grow, we see the effects by moment to moment, you know, day to day and year to year when we are true to our principles and values and we, you know, are devoted to an ethic of solidarity and justice, it can be almost disconcerting, you know, how quickly our dreams can manifest into reality. It's that, you know, snowball thing I was talking about earlier is, you know, we can start with just the tiniest bit of liberated space or mutual aid, you know, organizing, and then as we cultivate it, it's amazing, you know, how quickly that can grow and blossom in 1000 different directions. Margaret Yeah, I mean, it's interesting that—one of the reasons I've always loved direct action as an organizing principle—sorry about the siren in the background if you all can hear it. One of the things I've loved about direct action as an organizing principle is that it involves actually like starting to solve problems. Like, you know, thinking of these examples that you talk about, about like Occupy Sandy going and winterizing someone's house. We often get so caught up, like, especially right now, when all of this bad shits happening, right? When we think, how do we stop climate change? And in some ways, how do we stop climate change is the wrong question because, while we need to stop climate change, it probably looks like solving specific problems along the way. It might be, how do we create a microclimate in this environment that is more resistant to the fires that are going to come? Right? Because we're not going to actually stop climate change. You know, we can stop the worst of it. And so it reminds me of one of the problems that I see lock up a lot of people in general is any given thing that you have to do, it's really hard to be like, well, I'm thinking about the entire problem and how do I solve the entire problem? So you just don't do anything. You know, whenever people are like, well, how do you write a book? And like any writer who's written books is like, I don't know, you start writing a book, and then it's shit so you go back and change things. And then the third time you write a book you, like, plan it out ahead of time better because you know what you're doing. But it really just starts with doing it. You know, there's the whole anarchist cliche that the secret is to begin. And that's one thing I've always loved about mutual aid organizing is like, yeah, I don't know how we—you know, people are always like, oh, what do you anarchist want or whatever. I'm like, look, I can't tell you everything about the economic system of the society that I want to create. I don't even think that would be a good idea. Because what I want to do is feed myself and feed the people around me who I care about, and then build up from there. And so that's one thing I really like about the work that you all do is that focus on, you just start doing it. And it's what, as you were saying, that's what people do is they're like, oh, shit bad's happening, I guess we should do something, you know? Jimmy Absolutely. And our mutual aid organizing his movement infrastructure. So, you know, there's this idea of dual power, to be simultaneously, you know, building up our own prefigurative resources and institutions and, you know, power from below, while also challenging, you know, the forces of oppression and occupation and colonialism and capitalism and contesting. You know, there's an element of mutual aid organizing that is, you know, all of us are involved simultaneously in mutual aid organizing and the other movements that are contemporaneous for, you know, the movement for Black Lives, or for the Stop Line 3, or the Dakota Access Pipeline, you know, and so, you know, when we build power from below for mutual aid, we're also building power from below to resist extensive resource extraction or, you know, attacks on indigenous sovereignty or on, you know, homeless sweeps. Mutual aid organizing is fertilizing, you know, the movement of ground beneath us to be stronger the next time, you know, we need to be out in the streets or be in front of the bulldozers at a pipeline camp. Margaret Yeah, and they all tie together, right? Because the only way that we can like really consistently save ourselves is by also stopping the machinery of destruction that is destroying the climate and destroying communities. Because it's like, well, we can, we can provide tents, to people who are currently without houses, but we also need to, like, stop the people who are stealing their tents and stop the system that leaves them without housing in the first place. Jimmy Exactly. And, you know, one thing that we talked about in our popular education is audacity is our capacity. You know, so, you know, oftentimes we're just limited by our imaginations, you know, we think something is not possible, so we don't try it. You know, but as soon as we shake off that sense of powerlessness and act, then, you know, we're filled with the sense of possibility and then, you know, things that were impossible, or we thought were impossible, are no more. Margaret I really liked that. And I think that might be a good note to end on. Besides, of course, the obvious joke about audacity as the primary thing that podcasters use that is suddenly spyware. So I'm avoiding making that joke. And you all should be very appreciative of this inside joke I'm not making that only—anyway. What—how can people find out more about your work or support you? Or are there other things like either final words, or, you know, plugging all this stuff that you all do and how people can support it? Jimmy Yeah, so people can go to mutualaiddisasterrelief.org to check out our website. We also have on there links to many other local mutual aid groups that you can also be involved in, we encourage people to do both—be involved in Mutual Aid Disaster Relief, and be involved in other locally-rooted mutual aid projects and organizations in general. We have a Facebook page, we have a Twitter, we have Instagram, Mutual Aid Disaster Relief, you can find us on all of those. And also, um, we often share a quote from Buenaventura Durruti. Durruti was an antifascist during the Spanish Civil War. And one thing that he said was that our opposition might blast and ruin its world before it exits the stage of history, but we're not in the least afraid of ruins because we carry a new world here in our hearts. And all of us who dream of a better world are carrying that new world in our hearts. And we're going to create it, it takes takes lifetimes. Um, but you know, we're a part of that growing world and we know your listeners, you know, everybody listening to this is part of that growing world. And we're excited to see what we're able to build, you know, together. Margaret All right. Well, thank you so much. Thank you so much for listening. And I hope you enjoyed this episode. And also, you know, after we hung up Jimmy pointed out that basically everyone doing, you know, Mutual Aid Disaster Relief is not as much an organization as it is a movement and that all of you listening who are working on preparedness and are working on mutual aid and things like that are all part of this thing we're all doing and just wanted to extend that thanks. And I would also like to extend that thanks. Not just for listening, but for talking, not just about this show, right, that's a tiny part of it all, but but talking about this stuff with people around you. So thank you so much. And if you'd like to support the show, you can do so by supporting me which will soon be supporting Strangers in a Tangled Wilderness which is an old zine collective that is now kind of rebooting to also do podcasts and YouTube channels—YouTube shows and all that shit. You can do so by supporting me on patreon@patreon.com/margaretkilljoy. And in particular I guess I'd like to thank Nora and Hoss the dog, Kirk, Willow, Natalie, Sam, Christopher, Shane, The Compound, Cat J, Starro, Mike, Eleanor, Chelsea, Dana, Hugh, and Shawn. And also tell people that there's now a YouTube show of Live Like the World is Dying. So far there's only one episode, if you want to see me talking about the emergency kits that I make and distribute, I determined that video would be a better format for that than doing a whole podcast where I just like talk to myself or Jack or someone about, you know, and then in my kit is a whistle. And, you know, like, I think that the video format worked better for that. And it's been a good reaction. So don't worry, I'm not gonna abandon the podcasting format. I personally listen to podcast more than I want YouTube because I like listening. Everyone's always like, "Oh, I don't have the attention span for podcasts." And I'm like, "I don't have the attention span for video." It just depends on your own mindset and also like where you like to consume content, I think, which is definitely stuff you were wanting to know my opinion about. You really wanted to know my opinion about the difference between podcasts and YouTube. So let me tell you more about—no, I'm not gonna tell you more about it. I instead want to say, again, thank you, and do as well as you can. And I hope that all of the things aren't so overwhelming. And if there's one lesson I'm going to remind myself from this conversation, it's that start with the small things, you know. We—it's so easy to get overwhelmed thinking about the magnitude of crisis that we're all in, everyone on the planet Earth is in and to various degrees, of course, I'm not trying to claim that my position is as bad as many, many other people's positions. But all we can do is we can take something we can do, we can think about what can I do? What can I do today? You know? I can go get hot hands, like hand warmers, and have them around or distribute them. Or I can learn how to build a campfire, or I can go talk to my neighbor that I don't talk to much and kind of get a sense of who she is and how we could support each other if things go wrong. Or we just do things one at a time and hope that collectively—because there's a lot of us on this planet, and if we all do things—well, we all did lots of little things and that caused the destruction of everything. So what have we all do lots of little things in the other direction? And I'm not talking—god, this sounds like I'm fucking talking about straws and shit, like fuck straws. I don't care one way or the other about individual consumerism that causes this issue. Anyway, I guess I'm done with the podcast. Thank you for listening and I will talk to you all soon. Find out more at https://live-like-the-world-is-dying.pinecast.co

Kush, Rahul and Aashish discuss the insanity that has transpired both on and off the court these playoffs, and what this means for next season. Talks include Trae's dominance in The Big Apple and whether Randle is a true #1 option, Jimmy's 4-game stinker, CP3's legacy after the Suns' success this year, and whether Luka is already a Top 5 player in the league.

Todays episode we talk NBA playoffs, a sweep and do any of the teams down 3-1 have a chance at coming back. We touch on NHL and Tampa Bay Rays. Thanks for listening and please share and check us out on facebook @ shirts and skins podcast.

Recapping Miami's sixth-straight win, a 109-99 victory over the Atlanta Hawks!In Segment 1, I recap the game and talk about #HEATTwitter favorite John Collins.In Segment 2, I discuss Kendrick Nunn's growth and his role moving forward.In Segment 3, Does Kendrick's growth make Tyler Herro expendable?Support Us By Supporting Our Sponsors!Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you'll get 20% off your next order.BetOnline AGThere is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus.Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.cbdMdCBDMD.COM makes it even easier to relax, regroup, and recharge, they're offering all our listeners 25% OFF your next order when you use the promo code NBA at checkout. HeadspaceGo to Headspace.com/LOCKEDONNBA for a FREE ONE-MONTH TRIAL with access to Headspace's full library of meditations for every situation.  TheragunTry Theragun for THIRTY-DAYS starting at only one hundred ninety-nine dollars. Go to Theragun.com/LOCKEDON RIGHT NOW and get your Gen 4 Theragun TODAY. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Recapping Miami's sixth-straight win, a 109-99 victory over the Atlanta Hawks! In Segment 1, I recap the game and talk about #HEATTwitter favorite John Collins. In Segment 2, I discuss Kendrick Nunn's growth and his role moving forward. In Segment 3, Does Kendrick's growth make Tyler Herro expendable? Support Us By Supporting Our Sponsors!Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you’ll get 20% off your next order. BetOnline AG There is only 1 place that has you covered and 1 place we trust. Betonline.ag! Sign up today for a free account at betonline.ag and use that promocode: LOCKEDON for your 50% welcome bonus. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. cbdMd CBDMD.COM makes it even easier to relax, regroup, and recharge, they’re offering all our listeners 25% OFF your next order when you use the promo code NBA at checkout.  Headspace Go to Headspace.com/LOCKEDONNBA for a FREE ONE-MONTH TRIAL with access to Headspace’s full library of meditations for every situation.   Theragun Try Theragun for THIRTY-DAYS starting at only one hundred ninety-nine dollars. Go to Theragun.com/LOCKEDON RIGHT NOW and get your Gen 4 Theragun TODAY. Learn more about your ad choices. Visit podcastchoices.com/adchoices

It was a record-setting Tuesday night but not in a good way, as Miami got beat badly by the Milwaukee Bucks without Jimmy Butler in the lineup. I talk about the changes to the starting rotation, try to stay positive with the play of Precious Achiuwa and KZ Okpala, and answer your questions about the game and what happens next. Learn more about your ad choices. Visit podcastchoices.com/adchoices

It was a record-setting Tuesday night but not in a good way, as Miami got beat badly by the Milwaukee Bucks without Jimmy Butler in the lineup. I talk about the changes to the starting rotation, try to stay positive with the play of Precious Achiuwa and KZ Okpala, and answer your questions about the game and what happens next. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The end of the tumultuous 2020 AFL season is so close! Wil & Charlie makes their predictions for the Grand Final, chat Joel Selwood's Charlie Brown head, and a pocket profile from Marty Sex Worker.

Richard and Linda Thompson - I Want To See The Bright Lights Tonight (1974) The Free Design - 2002 - A Hit Song (1969) Noel Murray from the AV/Club wrote: By 1969, the New York sunshine-pop act The Free Design had released two albums and a string of singles, and all the band had to show for that effort was a handful of well-received TV appearances and one minor regional hit (1967’s “Kites Are Fun”). So on album number three, Heaven/Earth, Free Design frontman Chris Dedrick briefly set aside his usual lyrics about pretty days and happy vibes, and wrote a song about his group’s predicament. One of the most talked-about movies of 1968 was 2001: A Space Odyssey, a mind-blowing vision of a nigh-inconceivable future. With “2002: A Hit Song,” Dedrick imagined something that at the time, to him, seemed even more far-fetched. Sonically, “2002” resembles nearly every other Free Design song. It’s airy and upbeat, with an arrangement that emphasizes the harmonies of Dedrick and his bandmates (who were mostly his siblings). The Free Design was like an east coast adjunct of California pop combos The Association, The 5th Dimension, and The Mamas And The Papas, but with lyrics more in line with the burgeoning “bubblegum” movement, and instrumentation the wouldn’t have sounded out of place on one of The Anita Kerr Singers’ easy-listening albums. They were simultaneously freakier and squarer than any other young band trying to make the charts at the time. That quirkiness is the best explanation for the oddity that is “2002: A Hit Song.” Beginning with a little studio trickery courtesy of engineer Phil Ramone (later the go-to producer for Billy Joel and Paul Simon), the speeded-up voices of the Dedricks sing hello to DJs and “teenyboppers,” before launching into a pitch for the song itself. The Free Design insists that “2002” is unique, fast-paced, well-promoted, and sung “with reckless abandon,” which means there’s no way it won’t be a “hit hit hit.” The band then tacks on a twist ending, admitting that all their previous songs were equally catchy, but failed anyway. PSA - Englewood Police Department - Boys Beware (1961) Ralph was sick! Ralph was a homosexual! Jimmy No!!! PSA - Batman, Robin, Batgirl, and the Federal Equal Pay Law. (1966) As things change... The Citizens - Go, Goldwater (1964) Billy May and His Orchestra - Marrakesh Express (1970) From LP #10 in the Reader's Digest 1969/70 album, "Up, Up & Away" Brady Kids - Candy (Sugar Shoppe) (1972) "Come on, Sugardrop, and give me some." Or "Come on, Sugar. Drop and give me some..." ? Does anyone care? Why am I doing this?  Internal Recording - Nobody Can Do It Like McDonalds Can (1979) In many styles. One sounds like a direct rip-off of Maxine Nightingale's "Right Back Where We Started From". Movie Trailer - Brother Theodore - "Superstition" (1985) From Phil Rosenthal's (Everybody Loves Raymond) autobiography: Bobby Darin - Bullfrog (1969) From the album Born Walden Robert Cassotto. Burgess Meredith (as The Penguin) - The Escape (1966) How to Undress in Front of Your Husband (1937)  From IMDB: Elaine Jacobs was a 16-year-old high school student in New York in 1931 when she went to see the John Barrymore film Svengali (1931). From that moment, she later said, she fell in love with Barrymore and vowed that one day she would marry him, even going so far as to change her name to Elaine Barrie. A few years later she read in the newspaper that Barrymore was in a New York hospital due to an "illness" (he was actually undergoing one of his periodic "cures" for his severe alcoholism). She sent him an adoring fan letter asking for an interview, and Barrymore wrote back and granted her one. After that first interview she returned to see him every day for more "interviews", and when Barrymore was finally discharged from the hospital he moved into the Jacobs' family apartment in New York City. Barrymore's divorce from actress Dolores Costello was still not final, and Elaine was 30 years younger than Barrymore, and when the press discovered the situation, they had a field day. Barrymore took Elaine and her mother out to nightclubs, parties and theaters all over the city, with reporters and photographers in hot pursuit. The coverage of the pair was so extensive that in 1935 the Associated Press named Elaine (along with presidential candidate Alf Landon) as one of the people who made that year most interesting.Barrie and Barrymore were finally married in 1936, and it turned out to be a stormy one. She appeared in one of his films and made two shorts (one of which, How to Undress in Front of Your Husband (1937), was made by low-rent exploitation legend Dwain Esper) capitalizing on her status as Barrymore's wife. She also co-starred with him on Broadway and in several radio dramas. However, Barrymore's heavy drinking and serial infidelity resulted in several trial separations, and they finally divorced in 1940. Clint Eastwood - I Talk To The Trees (1969) Coca-Cola of Germany - Wir Bleiben Am Ball (?)  Filmstrip Soundtrack - Breakfast on Mars (?) Donny Osmond - Ronny Be Good (1981) ? - Donna (?) From the musical Hair. I guess? Hartz - How To Teach Your Parakeet To Talk (1960) Ed Ames - Hello Lyndon (1964)  Anti-KKK, Anti-Goldwater - Alabama Political Ad (1964) Nixon Now (1972) The 1972 "Nixon Now" advertisement is memorable for its uncharacteristic nature. Not many would associate Nixon, a firm Cold Warrior who excelled at fierce anti-liberal attack ads, with a spot that scrolls from stills of young people frolicking in the sun to clips of a smiling Nixon shaking hands with constituents. All the while, a festive song hails Nixon for "reaching out to find a way to make tomorrow a brighter day, making dreams reality. More than ever - Nixon now for you and me." Oscar Brand - Why Not The Best? (1976) or (1999) Herman Silvers & Cornell Tanassy - Hello Ronnie, Goodbye Jimmy (1980) Wayne Newton - Hard To Handle (1994) Lou Rawls - The Girl From Ipanema (1966) Awesome.  L Ron Hubbard - Thank You For Listening (1986) Rolling Stones - Fingerprint File (1974) Connie Francis - Nixon's The One (1968)  Barry's The Man For Us (1964) Sammy Davis Jr. - She is Today (1970) Johnny Cash - Houston Hash (1969) Sunny Side Rice (1969) For more, please visit Zero to 180. 

Hi everyone! Welcome back for another Indie Wednesday. Every Wednesday we like to feature a microbudget or independent production, and sometimes we’re lucky enough to chat with the filmmakers themselves. Today, I’ll be reviewing ALIVE, the latest short by Swedish filmmaker Jimmy Olsson, which takes a fun look at sex and ableism. We’ll hear a few snippets from our interview with Jimmy during this review, but for a few other similar episodes, check out our reviews for TURBINES (Episode #721), CLOSURE (Episode #707), and SANDOW (Episode #693). We’ll have a bit of format switch today. Before the review, I’ll run the audio for the full teaser trailer for ALIVE. Check the show notes for a link to the video, along with English subtitles for those who need them. Throughout the review, I’ll be splicing in segments from our short interview. You can listen to the full interview on our Patreon page this coming Sunday. I was very thankful for the opportunity to speak with Jimmy Olsson. Subscribe to stay current with the latest releases. Contribute at Patreon for exclusive content. Connect with us over social media to continue the conversation. Here we go! ///// > ///// Today’s movie is ALIVE(2020), the dramatic short written and directed by Jimmy Olsson. Victoria (Eva Johansson) was a combat athlete until she suffered a brain hemorrhage, leaving her partially paralyzed and with a case of aphasia. She’s cared for by Ida (Madeleine Martin), who helps her with regular tasks and transportation, and spends time with her boyfriend Anton (Philip Oros). When Victoria asks Ida if anyone would want to be intimate with her, they create Victoria a Tinder page, which leads to a tense moment. No spoilers. Growing up in rural Illinois during the 1980s and 1990s, I didn’t have much interaction with the disabled community. Most of my exposure was with individuals who were once able-bodied, but lost a limb, or had acquired a degenerative illness. It was also the vast majority of the noble depictions of the disabled community on the big and small screen, and it gave me the mistaken impression that being disabled was a matter of bad luck or old age. It didn’t help that our district’s approach to specialized education at the time was grouping and isolating them, and the big and small screen gleefully mocked those individuals. It wasn’t until college when I met someone with cerebral palsy that I had my own notions challenged. It forced me to greatly expand my notion of what disabled meant and how it affected people differently. It also made me want to see more realistic depictions of the community in film and television. The last twenty years have seen a great expansion for representation, beginning with mostly token roles and expanding into multiple shows and feature films. Which made me wonder where Jimmy got the idea. JIMMY: “I listened to a podcast last summer and I heard a similar story about a carer and the disabled person. It was a similar story about a disabled person who wanted to have an, I think it was an escort, or something. There was a moment the carer wasn’t allowed in the disabled person’s home when the escort was arriving. I saw a drama there, if the carer doesn’t know who’s showing up, and what could happen, and what will happen, and who’s fault is it if something goes wrong? That inspired me to write this story.” One of those topics, previously thought to be taboo about the disabled community, is sex. We speak so much about the social integration of the disabled community that we forget that each person is more than their disability, including very real, very powerful sexual feelings. Film and television abound with able love stories, but ALIVE allows us to consider the possibilities of love and sex for the disabled community in the modern age. JIMMY: “I think many, many people... many able people have a certain view of disabled people, how they look, and they judge people if they look a certain way or behave a certain way. I think we need to shine a light on disabled people that they are exactly the same as everyone else.” Victoria, as a character, is obviously central to making ALIVE work as the lead character. Her past as a combat athlete and her present as a disabled person due to injury allows her to appeal to both populations and challenge our perceptions. The film opens with Victoria out with Ida in public, with Olsson capturing shots at Victoria’s wheelchair level. We’re quickly invested into Victoria as a character, getting a sense of how others see her, largely because of the excellent casting of Eva Johansson. JIMMY: “I saw Eva, and she did a lot of research. She was very interested in the role and so I went with my gut feeling, because she’s a real character actress. She does a lot of theater. She really went into the role immensely, like, she researched for two months before we shot it.” Aphasia is a difficult condition to replicate, but Eva’s preparation pays off big time, finding the right balance between realism and pacing for cinematic effect. Eva communicates so much with her face and body while Victoria struggles to get the words out. You can feel any misguided expectations melting away as Victoria’s story progresses, especially when the suitor shows up, played by Jimmy Olsson himself. I had to ask him if he wrote the role with himself in mind. JIMMY: “No, it’s just coincidence. Basically, I did it in my last film as well, but it was basically, because we shot it without money, and the producer said, ‘Why don’t you do it?’ And I was like, ‘Ah, what the hell! It’s no dialogue. I look kind of shady. Why not?’” ALIVE is a dramatic short that challenges our expectations about the disabled community. Coming in just over twenty minutes, Olsson weaves a nicely encapsulated tale, anchored by an incredible, expressive performance by Eva Johansson. Fans of films about the disabled community, or folks looking to expand their notions about the community, should definitely check out this film. Rotten Tomatoes: NR Metacritic: NR One Movie Punch: 8.0/10 ALIVE (2020) is not rated and will be playing at the Cleveland International Film Festival, running from Wednesday, March 25th, 2020 through Sunday, April 5th, 2020. Head over to clevelandfilm.org for more information, including a schedule. We’ll link back to the review here once it’s available for streaming.

We haven't heard from fan favorite Echo Park Jimmy in a while. He calls in with a vengeance, talking about Vampire Weekend, Red Hot Chili Peppers, country music, Yeah Yeah Yeahs, more Vampire Weekend, TV recommendations; you know how it works. Subscribe to Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, including audioBoom, Spotify, Google Play, SoundCloud, Stitcher and TuneIn. Or listen at SuburbsPod.com (http://suburbspod.com/) . Please rate/review the show on Apple Podcasts/iTunes and share it with your friends. Become a Rockin' the Suburbs patron - support the show and get bonus content - at Patreon.com/suburbspod (http://patreon.com/suburbspod) Visit our website at SuburbsPod.com (http://suburbspod.com/) Email Jim & Patrick at rock@suburbspod.com Follow us on the Twitter, Facebook or Instagram @suburbspod If you're glad or sad or high, call the Suburban Party Line — 612-440-1984. Theme music by Quartjar. Visit quartjar42.com (http://quartjar42.com/) (c) 2019, Artie S. Industries LLC

Animalz is quickly gaining a reputation for being one of the top content marketing shops in the B2B SaaS world. Here's how they approach content creation... This week on The Inbound Success Podcast, Animalz marketing director Jimmy Daly dives into his process for creating content for Animalz. As the guy in charge of both marketing AND sales for Animalz, he splits his time between marketing/lead generation and closing deals. When he's on sales calls, Jimmy pays close attention to the questions he gets from prospects and turns each of those questions into an article on the Animalz blog. This process has netted strong sales results that the company can track directly back to the individual articles Jimmy creates. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford, Connecticut, and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS."   Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Jimmy include: Jimmy is responsible for marketing and sales at Animalz, which is a B2B content marketing agency. Because Jimmy is involved in both sales and marketing, he is constantly listening on sales calls for the questions prospects are asking and turning them into articles on the Animalz blog. Jimmy thinks that a lot of marketers do buyer personas wrong and focus too much on creating fictional characters. In his case, he thinks of his audience on a spectrum from tactical to strategic. If he's writing to a tactical audience, that person needs instructions on how to do something. If he's writing to a strategic audience, they need a framework for how to make a big decision.  By focusing on creating content about the questions he gets in the sales process, Jimmy can in some cases attribute three or four deals worth $50,000 to $75,000 to an individual blog article. When new articles are published, Animalz emails them out to its newsletter distribution list, but Jimmy is also a fan of using Tweet storms to gain traction and visibility online. Another form of content that Animalz has seen get strong results for its clients is thought leadership articles. They define thought leadership as essays that express a strong, original point of view. The average new article on the Animalz website gets 3,000 to 5,000 views in the first two months after publication.  Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Connect with Jimmy on LinkedIn Follow Jimmy on Twitter Check out the Animalz website Listen to the podcast to learn more about how Jimmy leverages the conversations he's having with sales prospects to build a more effective marketing strategy for Animalz. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm Kathleen Booth and I'm your host. And today my guest is Jimmy Daley, who's the marketing director at Animalz. Welcome, Jimmy. Jimmy Daly (Guest): Thanks so much, Kathleen. I'm happy to be here. Jimmy and Kathleen recording this episode together . Kathleen: Yeah, I'm excited to have you here because your agency has come up twice on this podcast before. As my loyal listeners know, I always ask my guests who is doing inbound marketing really well, company or individual, and two times now I've had one of my guests say Animalz. I think most recently it was Barron Caster at rev.com. So whenever I hear that sort of pattern happen, I think I need to talk to that person. Jimmy: That's awesome. That makes my day. Kathleen: Yeah, so I'm glad you're here. And for the listeners, can you just talk a little bit about who you are, your background, as well as what Animalz does? About Jimmy Daly and Animalz Jimmy: Yeah, absolutely. So I'm a longtime B2B content marketer. I've been working in some capacity in content marketing for almost 10 years. I started as a writer, evolved to kind of managing freelancers and other writers, and now as a marketing director at Animalz, I'm responsible for new business. So I'm in charge of marketing the company and then also doing our sales, which has been a very interesting evolution, as I think we'll probably get into a little bit. Jimmy: Animalz is a content marketing agency. Primarily, we work with B2B SaaS companies. We've been around for about four years. We're a distributed team, a fantastic team too, we have some really great people. We work with awesome customers. I feel we've built a model that allows us to hire great people, pay them good salaries, that allows us to create really, really high quality work, which helps us attract fantastic clients. So it's a great system and a really fun place to work. Kathleen: That's great, and obviously, it's contributing to you guys producing great work, because the word on the street is that you're a good agency to work with. Aligning Sales and Marketing Kathleen: One of the things I was fascinated by when you and I first connected is how you talked about, I asked you what was really moving the needle and you talked about some of the ways that you're kind of aligning sales and marketing. Because you kind of are like a one-man sales and marketing team, correct? Jimmy: That is correct, yes. Kathleen: Yeah, and it's funny we talked about- Jimmy: To caveat by saying... Sorry, sorry, I didn't mean to interrupt you. It feels unfair to take too much credit for all the amazing business that we get because so much of it is driven by word of mouth. I feel fortunate that in my first role doing sales that we have very low volume requirements, right? We're not like a SaaS company that needs hundreds or thousands of new customers a month. We only need two or three or four for a really fantastic month. Kathleen: Yeah, but it's interesting to me because I think there's a lot of conversations that happen amongst people that work at really large companies about what is the best way to achieve sales and marketing alignment. I think that sometimes the fact that there are just a lot of people involved kind of serves as a barrier to seeing what could be a much simpler and more elegant solution. I liked when you talked about how you address this issue that you could be a larger team doing what you're doing, you just happen to be one guy. It shows how when you're one person and you have to do it all, how you align with yourself. So I want to talk about that a little bit. Jimmy: Yeah, definitely. Well, certainly, it's easier with just one person, right? I'm a writer at heart and so I'm constantly looking for ideas to spark what will be the next blog post for the Animalz blog. Luckily, I get so much of that through our sales process, right? So I spend a lot of time on the phone, meeting potential customers, trying to close deals, onboarding new customers, and that provides me with a lot of fodder for blog posts. Jimmy: We have a very, very lean process where basically I am just constantly observing the things that I'm hearing in those sales calls, and then documenting them on the blog in one form or another. So if I hear two or three different people on a sales call mention a similar thing, then that gets jotted down. That goes in the editorial calendar. There's probably two dozen of those in the editorial calendar right now that have not even been written yet. Actually, one thing I've learned very related to this is that most B2B SaaS companies have very, very similar problems. Because we're so specialized in that niche, it allows us to by speaking to one company, we can speak to almost all of them. Kathleen: Yeah, that's a great point, and it really hits home, because one of the owners of IMPACT is a man named Marcus Sheridan, who has literally written a book called, They Ask You Answer. He wasn't a marketer by trade, he was a pool guy. He had a pool company, and he just started listening to the questions he was getting from customers because he was out on sales calls all the time, and then answering them. The answers that he wrote in the form of blog posts generated a tremendous amount of traffic, leads, and then eventually sales for the company. Now of course he's a marketing speaker and an author. But what I love about that approach and what I so appreciate is it's so elegant in its simplicity. I often say, at least in the case of Marcus, it took a non-marketer to figure out that that was a thing. Jimmy: Yeah, that's so interesting. Kathleen: It's common sense, right? It's solving for the people. If one person has a question, odds are there's like hundreds, if not thousands of them, out there with the same question. They just haven't happened to reach out to you directly to ask it yet. Jimmy: Absolutely. Now that I've had this experience of experiencing the full circle of someone finding a blog post, reaching out, talking through problems, realizing there's another blog post to be written that sparked someone else to reach out, et cetera, et cetera, I, thinking back on previous jobs, realized that I hadn't spent hardly any time talking to customers. I was just so focused on optimizing a piece of content for search or doing keyword research or trying to build links to a piece of content that I overlooked this very, very obvious fact that you have to actually talk to the people that you're trying to reach so that you can have a very nuanced understanding of their problems. Do You Really Need Buyer Personas? Kathleen: Yeah, and it's funny that you say this because I also have had long conversations with Marcus about the concept of buyer personas, because he actually says you don't need buyer personas in marketing, which is somewhat controversial because I feel like go to any marketing conference, read any marketing book, talk to any marketing expert, and then I'll be like start with buyer personas, right? Jimmy: Right, right. Kathleen: His point is, it's kind of related to what you're saying, which is that instead of spending a month doing all this research and interviews and this and that, and then creating this like fictional profile, if you spend that same month and just sit down and catalog 50 questions and write 50 answers out in the form of blogs, you'll be so much further ahead than you would have been had you done a month's worth of audience persona research, which I think is true. Jimmy: Fascinating. Kathleen: That's sort of what you're saying. Like, no staged interview can substitute for an actual live sales conversation. Jimmy: No, it's so true, and I would agree with Marcus that I'm personally not a huge believer in buyer personas. I'm sure in some cases they're executed in a way that's really useful. Typically, the way that we see them executed is like, Software Sally is a mid-career manager and she has this problem. It's so fictional that it's hard to take this fake demographic and turn it into a marketing campaign. Jimmy: We actually think about that in a very different way, which is so like when I'm writing a post for the Animalz blog, I'm thinking of the reader on a spectrum from tactical to strategic. If we're writing to a tactical audience, that person needs instructions on how to do something. If we're writing to a strategic audience, they need a framework for how to make a big decision. And a lot of little steps is actually not very helpful. They need more of an overarching principle. There's kind of a mix of those different things, but I found that to be a much more effective way to think through, okay, we have this topic, there's this tactical way we could go about it, but if we want to reach this more decision maker level person, we have to kind of take a step back and try to understand the higher level problem and address it from that angle instead. Kathleen: No, I always say we get caught up in this term buyer persona, and as you say, people tend to create these somewhat useless but entertaining profiles of people who don't exist. What we really need is buyer persona, it's good audience research, which essentially is what you're doing when you have these conversations with people and catalog what they're saying. Jimmy's Process For Capturing Content Ideas Kathleen: So let's talk through an actual example. You're having these sales calls, you're getting these questions. Walk me through your process. Is it simply you just make a note and you say, "Oh, I better go write a blog on this?" Or do you have a structured process around it? Jimmy: I wish I could say I had a very structured process. I don't though. I think over years of doing content marketing, I'm tuned in, right? I'm observing very carefully what people are saying, how they're saying it. Are they frustrated? Are they excited? I sort of pull those threads as I uncover that we're onto something. Jimmy: A very good example of this happened, I don't know, probably almost a year ago now, where I got on three sales calls in a week and three different people told me they had this exact same problem, which was that their organic traffic was actually declining over the last three months or so. I thought that was very interesting, and in each case it had prompted them to do some research about why their traffic was declining, reach out to some friends to try to help them figure out what was going on, and then that prompted them to reach out to an agency to potentially help them. Jimmy: To me, that was like the most obvious example because it happened in such a short period of time. But we wrote a blog post about that, about why organic traffic declines and things you might do to reverse that trend. That post has been hugely successful for us. It turns out a lot of people have that problem. Just through our very, very lean process, we made sure that it was documented, published, distributed, and I could attribute probably three to four more deals that were closed, at least in part, as a result of that exact article, and those deals are good for, $50,000 to $75,000 a year each. Kathleen: Wow. Jimmy: So, it's a easy, simple process with a big payoff. Kathleen: I love hearing that kind of data because you always have people who say, "I don't have time to blog," but I don't know anybody who's billable rate is as high as $50,000 an hour, or let's say it took you four hours, $10,000 an hour. Even some of the best attorneys I know don't charge that much. So, there's a good case there for spending the time. Jimmy: Absolutely. Animalz Content Promotion Strategy Kathleen: Now you've mentioned you write it, you edit it, you optimize it, and then you distribute it. Can you just talk through a little bit, I mean, is this a case of you write these blogs, you put them on your site, and it's, if you build it, they will come? Or is your content distribution or promotion strategy somewhat responsible for the results you're getting? Jimmy: That's a good question. So a few things happen. I should again caveat this by saying, as an agency, we have very low volume requirements. Our blog frankly doesn't get all that much traffic, doesn't need a ton of traffic in order to really help the business. Two to three new deals in a month is a fantastic month. So I actually don't go crazy distributing content. Jimmy: We have an email list with a few thousand people on it. They get everything. I have a personal email newsletter with about 5,000 people on it. I include our stuff in that. We have a really strong network of customers that we will sometimes ask to help us amplify content. Then other than that, I'm a fan of tweet storms. Whenever I publish something new, tweet storms have been a really useful way for us to get stuff out. Then I ask our team to help re-tweeting or sharing stuff. So again, it's simple. The reach is not enormous, by any means, but it's big enough that it works. Kathleen: That's great. Have you done this with clients or have you advised clients on doing this and have they seen similar results? Jimmy: Hmm, that's a great question. In a few cases, yes. In some cases, it just doesn't quite work. So like for example, many of our customers are B2B SaaS. Their primary objective is growing organic search traffic. So we're doing the things you would probably expect. We do a lot of keyword research, we write really long informative posts, we optimize them for search, et cetera, et cetera. That provides a certain amount of leverage in their distribution, because over time they can get a lot more traffic out of organic search than we'll ever be able to get for them doing one-off promotional things. Jimmy: For some of our other customers though, there's this bucket of customers that we work with, and we produce thought leadership content for them. That type of content also works very well using the same very simple mechanisms that we use for our own content, because it's more about making an impact, sharing an idea, and less about the more traditional content distribution where it's about basically page views. Kathleen: Now can you define what you mean by thought leadership content? Because I know people use that term in different ways. Jimmy: It's funny you ask that. I have a half-written blog posts about this exact topic, because you're right, people do think of it in very different ways. The way that it typically manifested Animalz, a thought leadership content strategy is built around sort of this idea that we internally call movement first, where the emphasis is really on sharing strong original ideas and that is like the core of the strategy for that type of content. It often looks more like an essay than it does regular content marketing. It often lives on Medium or a different part of the site than the rest of your blog content. Those things don't all have to be true. Jimmy: We do have a couple of cases with customers where we're doing SEO-driven content with thought leadership characteristics. Simply meaning that we've started with a keyword, but then we've taken a very different approach to the style and the tone of that article. I guess ultimately it means different things. To me the thing that it really means is this piece of content is born from a great idea and it is hopefully encapsulated in that article in a very concise way. Kathleen: That's interesting, and I love that you mentioned not all of this content lives on your site. You mentioned Medium, which I'm always curious about Medium. I think it has so much potential, but you can also, if you don't do it right, spend a lot of time with no results. Jimmy: No, totally. I'm actually personally not a huge fan for the problem that you just stated. We have encouraged a couple customers recently to launch personal blogs that are affiliated with the company that they work for, which is a strategy that I'm liking so far. Obviously, there are institutional hurdles to jump over when you do that kind of thing. Kathleen: Right. Jimmy: But owning the platform provides a bunch of advantages that tend to make it worth it. How To Approach Bottom of the Funnel Content Kathleen: Yeah. Going back to this notion of sales and marketing alignment, at a very, very simplistic level, what you're talking about is being very mindful of the questions you're getting in the sales process, and then answering those questions in your articles. I feel like this has the potential to be incredibly powerful, but it also has the potential to be insanely misused by content creators who venture into the territory of being overly self-promotional. In other words, using a sales question as an excuse to write a blog that is all about the company and their products as opposed to bigger picture questions that a prospect has. Can you talk me through, like do you have any personal guardrails around how you handle that type of content, what topics you'll cover, what you won't, and how often you venture into that very, very bottom of the funnel kind of topic area? Jimmy: Wow, that's a really interesting question. I don't know that I have come across a situation yet where the only answer to the question is you should hire Animalz. I mean, certainly I drop mentions in there occasionally, but just as a company we think about this so differently. Jimmy: I'll give you an example. You know our core business is content marketing services. Through this process of closely observing the problems that come up on sales calls and then also the problems that come up with customers, because there's plenty of those too, we're in the very early stages of building out some software solutions to address those problems. I anticipate that in the future, this problem that you bring up will become more top of mind because we're going to have more things to promote, right? There's just so few companies that are interested, willing, and ready to hire an expensive content marketing agency, that hopefully there will be many, many more that would be interested in paying $10 or $50 or $100 a month to use a piece of software that would solve some of these same things. So yeah, that's interesting. I imagine that's something that we'll have to be asking ourselves more closely over the next six to nine months. Kathleen: Yeah, I think a good example is a question that everybody gets at some point in a sales process is how much does it cost, right? That's a very different question than what do I do if my organic traffic is declining? How much does it cost in the wrong hands could be answered in the form of an article. That's basically like a substitute for your pricing page. In the right hands, it's an opening point for discussion around the factors that impact cost. Jimmy: Got it, okay. I think I better understand your question now, so that's a great point. In general, I would like for us to be as transparent as absolutely possible. Interestingly, we find that many of our customers do not have strong Google Analytic skills. So as I write the post about how to diagnose problems with the organic traffic, I just explain exactly the steps I would take in Google Analytics to start doing the research. We're happy to tell you exactly what those steps would be. Then the hope is, and often the reality as well, is that that's just the tip of the iceberg. It's one of so many possible things going on that they ultimately possibly could need help with. It sounds Cliche, but we established that little bit of trust early on, so hopefully they'll think of us when the time actually does come. Kathleen: Yeah, it sounds like your focus is much more on educational topics than it is on, I would call them sort of sales topics, but it's really that bottom of the funnel, those types of questions, which I like. So you're answering questions that are educating the audience and making them smarter, not so much answering questions that help them choose to pull the trigger and purchase from you. Jimmy: That is correct, yes. Kathleen: Yeah, there's an important distinction there. Jimmy: Definitely. The Results Kathleen: Can you tell me a little bit about, do you have any sort of data around like the traction? Do these posts tend to get, percentage-wise, more traffic than some of your other articles? You mentioned that some of them have led to deals. What have the results been from using this approach? Jimmy: That's an interesting question. I can tell you, as I mentioned, none of the posts on our blog are what I call whales. None of them are just like outliers getting tons and tons of traffic. For the most part, they all are, I don't know, they probably 3,000 to 5,000 visits in their first two or three months of publication, which is just okay, but it's not- Kathleen: Which is great, if that's the right 3,000 to 5,000 people, that's all that matters. Jimmy: Totally, yes. Kathleen: You could have 300 to 500 people, and if they were the 300 to 500 people that are looking for an agency, then that's all you would need. Jimmy: Yes, totally. The reason I'm having a little trouble giving you a really specific quantitative answer on how effective they are is because something I've noticed in our sales process is that almost no one reaches out as the result of one interaction or mention of Animalz. It's always two. So they might say, "I heard about you guys at a conference, or a friend mentioned they liked a blog post by you guys, or I'm in this Slack group and someone shared an article that you guys had written." Then sometime later on, they were on Twitter or they were searching for something, and they came across a second piece. It seems to be the power of those two things together that prompts people to reach out, but it's very difficult to track what what those two things are, because usually one of them, or in many cases, one of those things has happened offline and we're not going to be able to get data on it. Kathleen: It's funny that you mentioned that because as I mentioned at the beginning, I reached out to you after hearing your name twice. Jimmy: Yes. Kathleen: I think I'm proof in the pudding. Jimmy: Totally, yes. I think this is probably a little different than the way that most SaaS companies operate. So agencies are able to grow by word of mouth in a way that SaaS companies simply are not. I know I keep throwing out caveats, but we are writing about SaaS content marketing all the time, but we are not a SaaS company. Therefore a lot of it is like do as we say, not necessarily as we do. Kathleen: Interesting. Well, I love that. I love the process. Any other guidelines for somebody listening around how to write those articles or how to make them especially useful? Jimmy: Get feedback on them from people that don't work at the same company that you do. So that's something that I do. I don't do it as often now, but I did it quite a bit when we were initially getting the Animalz blog rolling. I just reached out to friends in the content marketing world and asked them to review drafts of our posts, and I got a lot of really good feedback on that. Kathleen: I love that. That is so simple. It's so simple and something that so few people do. Jimmy: Yes, totally. You can just get better feedback if you don't talk to the person you're asking to review it on a daily basis. I'm part of a couple of Slack groups full of content marketers, a Facebook group full of content marketers. Those have been really amazing resources for getting good feedback on work. I discover things in those feedback sessions that I can't imagine I ever would have figured out any other way. Kathleen: Oh, can you share any of those Slack or Facebook groups, the names of them? Jimmy: Yeah, so there are a couple. So there's a Facebook group I'm in that I believe is just called Content Marketers with an exclamation point. Very good group. I started a Slack group of my own called Content Marketing Career Growth. There is another one I'm in. It is called Content in UX, which is also very good. It's a huge one. There's a ton of people in there, a really, really good community. I'm sure there are others. If you'd like, I can send you links. Kathleen: Yes, please do, and I will include them in the show notes. That would be great. Jimmy: Cool. Kathleen: Yeah, I found similarly some of those groups to be incredibly helpful. I mean, we have our own group which has IMPACT Elite, that's a Facebook group, and then I am a member of Online Geniuses, which is huge. It's all different marketing disciplines. Then I think I might be a member of Content in UX. Sometimes there's so many groups I lose track. Jimmy: Yes, it is easy to lose track. Kathleen: But that's a great tip, to just go outside. If you were talking to a company that had a larger sales and marketing team, any thoughts or advice or insights for bigger company teams on how to operationalize a process like this? Jimmy: Yes, so the first thing, in a perfect world, this would be easy to do, I would have content marketers get on sales calls and I would have sales people write blog posts. Not as a way to test them, but just to have them operate in the other person's world every now and then. I feel like it's trendy, especially for SaaS companies to say every one of the company does customer support twice a year or something like that. I think that if you are going to be doing marketing to support a sales team or you're doing sales that is hopefully the result of high quality marketing, you have to be in the other person's shoes at least every now and then. I would definitely recommend that. Jimmy: Also, there was a thing, I spent a year working at QuickBooks doing content marketing for them, and they had a program set up where once a week they would have a real live QuickBooks customer in the office. They were there for the day and people from around the company could book time with them and ask them questions. So you knew that every Thursday from 9:00 to 4:00 a customer would be there and you could schedule time with them and you could ask them whatever questions you want about how they found QuickBooks, what did they find useful, what do they not, et cetera, et cetera. Jimmy: I think for companies of a certain size, assuming you have enough customers to support a program like that, it's a great idea because we would find that in our weekly content meetings, our team would get together and questions would come up that we just didn't have answers to. Then somebody would say, "Oh, well, why don't we just ask the customer on Thursday?" So we'd book time and we would do that. Kathleen: That is so nice to be able to do that. Jimmy: Yeah, it was fantastic. Maybe it's once a quarter, maybe it's twice a year for smaller companies, but formalizing the process is important. Kathleen: I love that. I wish that I could have a customer in the office every week, but alas, we are not in that position at this point. But no, that is a great point about switching roles and sitting in the other seat, because I do think sometimes there's this very natural tension that builds up between sales and marketing, I think you and I talked about this, I used to be on our sales team. Now I'm on our marketing team and I have much more empathy for our salespeople than I think I would have otherwise. Jimmy: Yes. Kathleen's Two Questions Kathleen: Yeah, it helps a lot. Well, shifting gears, I'm curious to hear now that I told you several people have mentioned Animalz name when I've asked this question, I'm curious to know who you're going to talk about. So company or individual, who do you think is doing inbound marketing really well right now? Jimmy: Such a good question. So there's a few that come to mind. Am I allowed to offer more than one? Kathleen: Yeah, go for it. Jimmy: I tend to find that companies that do inbound marketing really well build steam and build a strong reputation over time. So I'm a big fan of not just people who are kind of off my radar today, but who have been there for a couple of years and a few that stand out. One company that I think has just done an incredible job over the past five or six years is Wistia. One, because their branding has evolved from, well, it's still friendly and kind of playful, but it's so refined now. It's tangible. The good vibes are tangible when you visit their site. They write really high quality stuff. Their videos are excellent. I mean, I'm not really a video person, but I find myself on their site all the time because I'm just curious what their marketing team is up to, because there's always something new and a little different going on. So that's one that I would call out. Kathleen: That's a good one. Jimmy: You mentioned Barron Caster from Rev at the beginning of this podcast, and it's funny, I was actually just on a call with him this morning. As I've been exposed to what he and the team over there are doing, I am increasingly impressed. One thing that I like about what they do is that their product marketing is straightforward, obvious, but not overly promotional at all. Jimmy: A good example is they have their product marketing team, and they've tied this into their content strategy as well, their product marketing team has come up with solutions for all the possible entry points to a transcription service, and I find that they've just done it in such a perfect little way. So for example, they built iPhone apps for phone call recording, right? That creates this very easy transcription workflow for journalists or anyone who has to do research or interviews for their job. They did the same thing with a voice recording app. They have a Zoom integration. They've just figured out all the little ways that people might work transcription into their day-to-day, and they've addressed that. Jimmy: I find that type of subtle, very useful product marketing to be inspiring, right? Because they're not hammering you with ads and obnoxious copy. They're just kind of offering you a dozen different ways to build their really, really good product into the work you're already doing. So I love that. Kathleen: Yeah, I would agree. They do a nice job of really tightly aligning marketing and product. Jimmy: Yes, yes, definitely. Kathleen: Well, a second question, digital marketing is changing so quickly, and the number one gripe I hear from marketers is that they have a really hard time keeping up with everything. So how do you personally keep up and stay up to date and educate yourself? Jimmy: I do most of that offline, to be honest. There's a couple of blogs that I keep track of, like Tomasz Tunguz blog I really like, especially now that I work in sales. He talks about sales quite a bit. He also talks about just the SaaS industry, which I find to be increasingly useful information as I spend less time on the ground doing the marketing and more time talking to customers. So that's one. Jimmy: I'm a very loyal reader of Ben Thompson's Stratechery blog. Similar thing, like his really deep dives on business strategy I find to be useful. I feel like that has provided me with a lot of context for conversations that I have with customers. Jimmy: But like I said, I try to do quite a bit offline too. So one really fantastic resource that I read recently was Jim Collins, Good to Great. Kathleen: Yeah, that's a great book. It's such a classic. Jimmy: It's so good. You know, the examples that he uses in there are just timeless. They've stood up so well. Kathleen: Absolutely. Jimmy: So that's one. I have a book on my desk that I keep keep with me all the time, called On Writing Well by William Zinsser, which helps me with the day-to-day writing of blog posts and emails, but also sales proposals now. Whenever I find myself getting stuck on something, I'll open up that book and the answer is always in there. Kathleen: And it's called Unwriting. Jimmy: It's called On Writing Well. Kathleen: Oh, On Writing, got it. Jimmy: Yes. William Zinsser is the author. Kathleen: Great. Oh, lots of new good ones here. I always like when I hear new ones, because this is how I stay up to date is I just ask other people and then follow their lead in my podcast. Jimmy: That's a great idea. How To Connect With Jimmy Kathleen: Well, Jimmy, if somebody wants to learn more about Animalz or wants to reach out and connect with you online, what's the best way for them to do that? Jimmy: Yeah, animalz.co, we have a kind of outdated, not very fancy website, but hopefully the content there is helpful to you. We also have a podcast and you can find all that stuff on there. Kathleen: Animalz with a z, important to know. Jimmy: Yes, Animalz with a z, and then if you'd like to reach out, please do. Probably the best way to do that is Twitter. I spend a lot of time on Twitter, probably too much, but it's just Jimmy_Daly. Yeah, if you ever want to chat content strategy, hit me up. I love chatting about it. Kathleen: Great, well, thank you so much. And if you're listening and you liked what you heard, you learned something new, I would love it if you would give the podcast a five star review on Apple Podcasts. If you know somebody else doing kick-ass inbound marketing work, tweet me at WorkMommyWork, because I would love to interview them. That's it for this week. Thank you so much, Jimmy. Jimmy: Thank you, Kathleen. That was fun.

Welcome to Episode 31, where we attempt our first ever live podcast broadcast ... please go easy on us, it was our first attempt and Chandler cannot work modern technology like Facebook! What with the live broadcast attempt and Chandler's potato internet, technical issues (aka fuck-ups) abound. We apologise in advance for any fluctuations in volume, Jimmy doing any unintentional Dalek impressions and all of the cock-ups that have slipped through the edit. It's all Chandler's fault. Flavour of the week is Coup D'Etat by Colonel Boom: https://www.colonelboom.co.uk/colonel-booms/colonel-booms-coup-detat Coup D'Etat takes exotic flavours to bring sweet, sharp, tangy and creamy smooth fruits which tantalise the tastebuds. This flavour is absolutely unique and has a huge following as a result if you are a fan of fruity flavours and like a hit of sweetness then Coup may just be your all day vape! Notes: Dragonfruit, Thai Grapefruit, Papaya, Pear, Citrus Ratio: 60VG | 40PG Ambrosiagate rears it's custard flavoured head again ... Chandler still likes it, Jimmy doesn't. And for the Vaguely Serious Section, we discuss Jimmy's new role in the Vaping industry. Enjoy Chandler & Jimmy

MOST people are back to work today...I hope you survived! It's 2018--YOU can make it great! And I'll help you with your English! Let's Master English together!! The E-cubed PODCAST is UP and READY for YOU!! #LearnEnglish #ESL #LMEtoday #LetsMasterEnglish   Happy New Year, Coach Shane   Today’s English expression and dialog: like vs as      I wish I were more confident. Maybe you should act like your brother. You want me to act as if I were Jimmy? No, like Timmy. Jimmy’s just two.   Subscribe on iTunes and get this English podcast EVERY DAY! Support the Let’s Master English team! On PayPal: Send to Or you can go here: PLEASE support my sponsors: (Get a free AUDIO BOOK!) Study English, FREE ENGLISH LESSONS:   The E-cubed PODCAST is UP and READY for YOU!! #LearnEnglish #ESL #LMEtoday

Épisode 23 "Prendre l'hélicoptère pour 500 mètres" avec Jimmy Noël by LE PODCAST MTL