Podcasts about globalwebindex

In this episode we are looking at an area which impacts every business in the world. Unstructured data - that is, how we can start to squeeze insight from the piles of text, audio, video, and every other type of data that doesn't fit into a neat table.Carefully analysed, it can contain valuable insight, to be compared against other more traditional metrics such as sales figures, or economic results.Joining us to discuss is Gokul Sathiacama, VP of data storage for AI at Hewlett Packard Enterprise.This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week we look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations and what we can learn from it. About this week's guest, Gokul Sathiacama: https://www.linkedin.com/in/gokuls/Sources cited in this week's episode:Statistics on global data generation: https://www.statista.com/statistics/871513/worldwide-data-created/Statistics on global IOT devices: https://paxtechnica.org/?page_id=738#:~:text=%E2%80%9COur%20IoT%20world%20is%20growing,billion%20by%202020.%E2%80%9D%20Intel.&text=Gartner.&text=Cisco.,-2011&text=%E2%80%9CGlobal%20M2M%20connections%20will%20increase,at%20the%20end%20of%202022.Global Web Index stats on smart devices: https://www.globalwebindex.net/

In this episode we are looking at an area which impacts every business in the world. Unstructured data - that is, how we can start to squeeze insight from the piles of text, audio, video, and every other type of data that doesn't fit into a neat table.Carefully analysed, it can contain valuable insight, to be compared against other more traditional metrics such as sales figures, or economic results.Joining us to discuss is Gokul Sathiacama, VP of data storage for AI at Hewlett Packard Enterprise.This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week we look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations and what we can learn from it. About this week's guest, Gokul Sathiacama: https://www.linkedin.com/in/gokuls/Sources cited in this week's episode:Statistics on global data generation: https://www.statista.com/statistics/871513/worldwide-data-created/Statistics on global IOT devices: https://paxtechnica.org/?page_id=738#:~:text=%E2%80%9COur%20IoT%20world%20is%20growing,billion%20by%202020.%E2%80%9D%20Intel.&text=Gartner.&text=Cisco.,-2011&text=%E2%80%9CGlobal%20M2M%20connections%20will%20increase,at%20the%20end%20of%202022.Global Web Index stats on smart devices: https://www.globalwebindex.net/

In this episode we are looking at an area which impacts every business in the world. Unstructured data - that is, how we can start to squeeze insight from the piles of text, audio, video, and every other type of data that doesn't fit into a neat table.Carefully analysed, it can contain valuable insight, to be compared against other more traditional metrics such as sales figures, or economic results.Joining us to discuss is Gokul Sathiacama, VP of data storage for AI at Hewlett Packard Enterprise.This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week we look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations and what we can learn from it. About this week's guest, Gokul Sathiacama: https://www.linkedin.com/in/gokuls/Sources cited in this week's episode:Statistics on global data generation: https://www.statista.com/statistics/871513/worldwide-data-created/Statistics on global IOT devices: https://paxtechnica.org/?page_id=738#:~:text=%E2%80%9COur%20IoT%20world%20is%20growing,billion%20by%202020.%E2%80%9D%20Intel.&text=Gartner.&text=Cisco.,-2011&text=%E2%80%9CGlobal%20M2M%20connections%20will%20increase,at%20the%20end%20of%202022.Global Web Index stats on smart devices: https://www.globalwebindex.net/

Dans le monde, les smartphones représentent désormais le principal moyen de se connecter à internet. A fin 2019, 53 % des pages web étaient consultées par des smartphones, en hausse de 10 % en un an. D'après GlobalWebIndex, la moitié du temps passé sur Internet se fait depuis des appareils mobiles (50,1 %).
 Le problème c'est que des chercheurs de l'Université de Columbia ont évalué que la 4G consommait jusqu'à 23 fois plus d'énergie que le Wifi. Et il y a environ 4,5 milliards de smartphones en circulation en 2022 (d'après les prévisions du cabinet Gartner). Selon le HCC (Haut Conseil pour le climat), La 5G pourrait alourdir de 2,7 à 6,7 millions de tonnes équivalents CO2 (Mt éqCO2) l'empreinte carbone du numérique en France, qui s'élève déjà à 15 Mt éqCO2 en 2020. Bref, on a un problème avec nos téléphones. Mais des solutions existent pour limiter l'impact. C'est ce que propose Telecoop, un opérateur qui ne propose pas de consommer toujours plus de téléphonie mais de consommer moins. Christophe Meunier-Jacob a reçu Pierre Paquot, son co-fondateur, inspiré et militant pour une téléphonie et un numérique plus équitable et plus responsable.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Peter Charshafian, Senior Sales Excellence Manager at GlobalWebIndex. They discuss how Sales Ops roles are being thought of as “Sales Excellence” roles, how data helps build a baseline level of trust across entire organizations, and how to build standardized dashboards.

The Results are in! The Global Web Index's Social Trends 2022 report is out and it's JUICY! We'll break down the goods for you and apply it to network marketing.  If this episode speaks to you, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @roxtalks.   Does your Instagram Engagement Suck?  Get the free 3-part series on how to boost your engagement.

Épisode 729 : Le Big Rapport Social media de l'année 2022 vient tomber. On vous décrypte les chiffres clés 2022 des réseaux sociaux en France et dans le monde.Pourquoi ta maman passe de plus en plus de temps sur Facebook ?Est-ce que TikTok est vraiment la plateforme de demain ?Le Groupe Meta a-t-il atteint son plafond de verre ?Autant de questions auxquelles on va tacher de répondre aujourd'hui avec une avalanche de chiffres à faire pâlir ton beau frère comptable !source mondesource France——Le Digital report 2022 de Hootsuite et We Are SocialComme chaque année, Hootsuite et We Are Social sorte leur Digital report.Une grosse étude annuelle qui propose un état des lieux très détaillé du digital et des réseaux sociaux.L'étude compile des data provenant de 230 pays différents et de centaines de sources vérifiées.C'est du lourd. Plus de 300 pages super documentéesCe matin on va se focus sur la France et tacher de passer au crible les usage social media de nos compatriotes.———L'usage du mobile continue à progresser95% des français entre 16 et 65 ans possède un smartphone.C'est nettement plus que l'ordinateur desktop (79%).Sans doute une raison qui explique le succès grandissant des formats vidéos verticaux sur mobile.—Au total les français passent 5h34 en ligne chaque jour, dont 2h19 via leur mobile.———On constate une accélération considérable depuis Janvier 2020. En 2 ans la France s'est définitivement socialisée.Le taux de pénétration des réseaux sociaux continue à grimper en France95 % de la population Française de plus de 13 ans est sur les réseaux sociaux.Depuis Janvier 2021, la France compte 3 millions de nouveaux utilisateurs des réseaux sociaux.———Les français passent toujours plus de temps sur les réseaux sociaux1h46 par jour sur les réseaux sociauxLe chiffre est en hausse par rapport à 2021. + 5 minutes de plus par jour.Auquel on peut ajouter le temps d'écoute de podcast.Chaque semaine, 12,5% des internautes français de 16-64 ans écoutent des podcasts.Les français écoutent en moyenne 29 minutes de podcast par jour (en hausse d'1 minute)—Les français utilisent en moyenne 5,5 plateformes sociales différentes—Les français utilisent Internet pour apprendre des chosesEn grande majorité, les Français (70,5 %) se servent d'Internet pour trouver des informations.60,6 % des internautes disent l'utiliser pour rechercher comment faire certaines choses (recettes ou tutoriels).Suivre les actualités représente 60% des connections.—43% des internautes français reconnaissant utiliser Internet pour trouver de nouvelles marques.—-Les plateformes sociales du Groupe Meta en tête des usages en FranceLes 4 principales plateformes de la société Meta arrivent en tête du classement des réseaux sociaux les plus utilisés en France. Facebook reste loin devant.73,2 % des internautes français utilisent Facebook.54% utilisent Instagram.Snapchat, toujours aussi étonnant en terme de chiffres.41% des 16-65 ans utilisent Snapchat.—TikTok continue à prendre de la place.30% des internautes français entre 16-65 ans utilisent TikTok.Avec encore une grosse marge de progression en matière de pénétration de marché.—TikTok de loin l'application social media la plus addictiveLa plateforme social sur laquelle les français passent le plus de temps c'est TikTok.21h par mois. Une hausse : +22 % par rapport à janvier 2021. C'est loin devant les autres plateformes. Instagram représente une consommation moyenne de 8,5h par mois et Facebook 13,1h par mois.C'est intéressant aussi de comparer ce chiffre avec d'autre pays. Le sFrançais sont clairement des gros consommateurs de TikTok. Dans le top 10 mondial.—De façon plus anecdotiques, les français semblent s'intéresser davantage à la Réalité VirtuelleLes casques en VR sont en nette hausse.4,5 % des français entre 16 et 65 ans possède un équipement de réalité virtuelle (un casque)C'est une hausse notable de 13% par rapport à Janvier 2021.—Au milieu de tout ça quelques datas par plateformesDATA instagramDATA storiesLes publicités sur l'espace stories permettraient de toucher 72% des utilisateurs Instagram (monde)Soit 1 milliard de personnesData sur Instagram ReelsLes publicités sur l'espace Reels touchent 45,7% des utilisateurs Instagram (monde)Soit 675 millions de personnesDATA TIKTOKCroissance de TikTokSelon les dernières données Monde, tiktok a grandi en moyenne de plus de 650 000 nouveaux utilisateurs par jour au cours des trois derniers mois, ce qui équivaut à près de 8 nouveaux utilisateurs par seconde.DATA YouTubeLes publicités Youtube touchent 2,5 milliard de personnes soit une augmentation de 11,5%Data FacebookLes données de cette année révèlent des tendances plus inquiétantes. Par exemple, les dernières données de Locowise (agence de mesure de datas) indiquent que les pages Facebook peuvent désormais s'attendre à un taux d'engagement moyen de seulement 0,07 %.Cette moyenne tombe à seulement 0,05 % pour les pages comptant plus de 100 000 fans.Données publicitaires en FranceL'audience publicitaire potentielle des principaux réseaux sociaux en FranceYouTube : 52,60 millions d'utilisateursFacebook : 31,35 millions d'utilisateursInstagram : 26,55 millions d'utilisateursLinkedIn : 23 millions d'utilisateursSnapchat : 24,20 millions d'utilisateursTikTok : 17,48 millions d'utilisateursPinterest : 11 millions d'utilisateursTwitter : 10 millions d'utilisateursLE RÔLE DES RÉSEAUX SOCIAUX DANS LE MIX MARKETINGMalgré la hausse des coûts publicitaires, de nouvelles études confirment l'efficacité de la publicité sur les médias sociaux.Les dernières données de Global Web INdex révèlent que plus d'un internaute sur quatre âgé de 16 à 64 ans découvre de nouvelles marques, de nouveaux produits et de nouveaux services grâce aux publicités sur les médias sociaux, ce qui n'est que légèrement inférieur au chiffre obtenu pour les publicités télévisées .L'étude de GWI montre que les activités des marques sur les réseaux sociaux jouent également un rôle important à d'autres étapes du parcours d'achat.Par exemple, plus de 4 internautes sur 10 en âge de travailler déclarent qu'ils visitent les réseaux sociaux spécifiquement pour rechercher des marques et des produits qu'ils envisagent d'acheter.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

To understand the future of the market research industry, my guest is Tom Smith, Founder and CEO of GWI. Having spent several years working agency side, he recognised a growing demand for global data to better understand the complex online market, coupling the world's largest ongoing study on the digital consumer with powerful analytics. GWI is now the leading provider of digital consumer insights to the global marketing industry.My favourite section of the podcast was where Tom said"People think data is the new oil, and we're all sitting on this very valuable commodity. The better comparison is that data is like sand. Until you do something with the information, it lacks real value. It's the processing it's the presentation, it's the aggregation and millions of people's data aggregated at scale is a highly valuable product."Tom argues that the market research industry has utterly failed the needs of its consumers in today's global marketplace - this is a bold statement and something Tom addresses in detail in this episode.In this episode, we look at:Why Tom started GWIThe changing needs of the market research industryHow traditional market research methods have evolvedWhat problems GWI solvesHow Ad blockers, GDPR and other regulations have changed collection methodologyWhere AI fits into modern market research methodsThe future of market researchBeing an EntrepreneurMore on TomLinkedInTwitterGWI WebsiteYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.comfollow @AndrewGrill on Twitteror @andrew.grill on Instagram.

Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It's unavoidable, it's powerful, and it's here to stay. In today's podcast, we are looking at essential social media marketing statistics for 2022 Here are the 3 points covered: • 83% of marketers believe the quality of social media posts is more important than the quantity (HubSpot) • 79% of consumers expect brands to respond within a day of reaching out over social media (Sprout Social) • Each person spends an average of 2 hours & 25 minutes on social networks & messaging (Global Web Index)

De acordo com uma pesquisa realizada pela Global Web Index em 2021, cerca de 75% dos brasileiros pesquisa sobre uma marca online antes de comprar, o nosso país é o primeiro no ranking em todas as faixas etárias, considerando pessoas entre 16 e 64 anos. Mesmo após a vacinação e o início da retomada das atividades sociais, as compras pela internet cresceram 46,5% no segundo trimestre deste ano, segundo dados da Associação Brasileira de Empresas de Cartões de Crédito, a ABECs. No episódio de hoje convidamos Gustavo Chapchap, que é Coordenador de Marketing da ABRADi-SP, CMO da JET e Fundador do ZapCommerce para falar como as movimentações do varejo e comércio estão mais digitais, tecnológicas e modernas.

Épisode 638 : Au départ, le Community manager gérait la communauté, comme un jardinier gère un potager, il s'occupait un peu tout , pourvu ça pousse et que ça se porte bien. Aujourd'hui le jardin a bien grandi et le nombre de légumes que l'on peut y cultiver a explosé !Le Blog du Modérateur, une archive du CMChaque année depuis 2011, le BDM mène l'enquête et dresse un portrait du Community manager en France et mine de rien ça donne les bases !Aux débuts, les CM étaient 55% de femmes, ils actaient en majorité pour des PME et ils géraient aussi le reste du web, le site, google, les mailings…Les outils qu'il utilisait le plus étaient Google Analytics et Google Alerts.Les objectifs de l'époque étaient très marketing Notoriété (77% des cas), l'acquisition de clients (70%) et la fidélisation (69%).Le CM bossait à l'époque sur 2 réseaux.; Facebook Et TwitterRaison numéro 1 : le mobile est devenu le premier écran devant la télé et l'ordinateur Les dernières recherches du Global Web Index révèlent que l'internaute mondial typique passe désormais 3 heures et 39 minutes par jour à utiliser Internet sur son téléphone portable, contre un total de 3 heures et 24 minutes par jour à regarder la télévision.L'utilisateur typique des médias sociaux passe désormais 2 heures et 25 minutes sur les réseaux sociaux chaque jour, ce qui équivaut à environ un jour de veille de sa vie chaque semaine.——Pour autant, le CM est encore très isolé chez les annonceurs. Bien souvent seul.e à se dépatouiller et à essayer de faire le grand écart entre les opportunités social media pour la marque et les KPIs business qui lui sont arbitrairement imposés.—C'est simple aujourd'hui les CMs sont des supermans de la com qui bossent bien souvent avec une trottinette en carton en guise de batmobile.—CM : une complexité exponentielle liée à la mutation des canaux d'échanges directs entre la marque et ses consommateursIl y a encore 6-7 ans c'est le service conso qui était en front line. Aujourd'hui le CM doit aussi pouvoir prendre en compte les problématiques clients, le SAV… Aujourd'hui les réseaux sociaux sont le canal préféré des consommateurs pour entre en contct avec la marque devant le téléphone ou l'e-mail.Selon une enquête une du consumer Reports, 64 % des clients préfèrent contacter une entreprise sur les réseaux sociaux plutôt que par téléphone.https://www.consumerreports.org/customer-service/got-bad-customer-service-how-to-complain-well-and-get-results/—CM : tellement nouveaux formats qu'il faut parfois faire l'impasse !—CM : La multiplication des plateformes sociales complexifie le jeuIl a fallu choisir. C'est bien souvent ce que l'on entend quand on échange avec les CM chez l'annonceur. Entre Instagram, Facebook, Twitter, Pinterest, Linkedin, TikToK… il faut choisir.Pourtant, les consommateurs eux ne choisissent pas. Ils prenne tout. —CM : un besoin en contenu de marque important et malheureusement encore trop peu d'investissements des marquesOn lui demande de tout faire.« Tu as besoin de contenu et bien tu le fais toi même. C'est pas si compliqué. Après tout c'est toi le CM. »« Tu as pas el bon matos. Attends utilise ton portable perso. Il fait vidéo, non ? »—En gros on demande aujourd'hui au CM de savoir tout faire et si possible de bien le faire ! Le SAV
 La rédaction web Le montage vidéoEtre un commercial en ligne.Maitriser parfaitement le SMASavoir parler 2 languesMaitriser photoshop et la suite AdobeFaire de la gestion de crise—Community management : Comment font les autres ?Certaines marques, ont structuré un vrai service social media internalisé Avec un binôme SMM et CM par exemple.Et de ce côté les profils commencent à devenir sérieux. Compte tenu des enjeux, ce sont des posts qui s'adressent à des profils experts, disposant d'une certaine séniorité.Le combo Social Media manager chez l'annonceur et agence social mediaC'est le mode de fonctionnement que l'on voit se démocratiser. Avec une répartition des rôles entre le SMM et l'agence.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Peter Charshafian, Senior Sales Excellence Manager at GlobalWebIndex. They discuss how Sales Ops roles are being thought of as “Sales Excellence” roles, how data helps build a baseline level of trust across entire organizations, and how to build standardized dashboards.

Cualquiera que habite el planeta tierra en estos tiempos tiene algo que decir sobre las redes sociales. Para bien o para mal. Y la mayoría de las veces para bien y para mal. Las redes sociales son herramientas que nos brindan la posibilidad de conectar y aprender sobre un sinfín de temas, pero que también, dependiendo de nuestros hábitos, creencias y nuestra autoconciencia (o falta de ella) nos pueden llevar a comparaciones, comportamientos adictivos o dañinos. En este episodio que es largo pero vale cada minuto Dani y Carla, comparten su visión de este tema como usuarias y también como creadoras de contenido para redes sociales. Lo abordan todo o al menos casi todo: las ideas distorsionadas que nos dejan las redes, el tiempo que invertimos en ellas, los filtros, los haters, las expectativas, los adolescentes y su uso y la importancia de hacer un “detox” de redes sociales cada tanto. Libros “Healing depression for life”, Gregory L. Jantz. “Indomable” Glennon Doyle. Documentales “El dilema de las redes sociales” (Netflix). “Mi maestro el pulpo” (Netflix). Otras referencias Cifras de Global Web Index de enero de 2021. En un momento Carla duda entre si la dopamina es una hormona o un neurotransmisor y es un neurotransmisor. Grupo de Telegram Nuestro grupo de Telegram, para construir comunidad al rededor de este podcast completamente gratis. Para unirte haz clic en el link: https://t.me/joinchat/M1BzCR3IAqy81OkjKXqYdA Se trata de un espacio de valor y de crecimiento en comunidad. Será nuestra pequeña tribu de apoyo, un espacio de coraje colectivo. Todas las que se unan podrán acceder a: • Audios exclusivos: respondiendo preguntas, • Reseñando libros, películas, series y todo el contenido que consumimos y creemos puede ser de valor para ustedes. • Zoom exclusivos solo para integrantes de esta comunidad • Conversación o discusión de un tema en específico de interés para todas Si quieres sugerirnos un tema , contarnos tus historias o simplemente saludarnos puedes hacerlo en podemosvivirestahistoria@gmail.com Suscríbete, déjanos un comentario y comparte con tus amigas ¿Dónde nos puedes encontrar? En nuestra redes sociales: • Carla Candia Casado es @agobiosdemadre • Daniela Kammoun es @danikammoun y @projectglamm

Épisode 595 : Ce matin on vous invite à un exercice de réflexion. On vous propose de regarder votre stratégie social media sous un angle différent.On dit souvent que de la contrainte nait la créativité. Et bien ce matin on vous propose de brainstormer ensemble avec Et si, vous n'aviez plus le droit de poster sur les réseaux sociaux. Plus rien, plus un post. Qu'est-ce qu'il se passerait si je ne postais plus rien sur les comptes de ma marque. Une marque peut-elle réussir sur les réseaux sociaux sans poster ?Sortez les post-it !——Il existe des marques qui ne postent jamais sur les réseaux sociaux2 exemples notables : Apple & Tesla.Alors là, vous vous dites oui mais, ces marques elles sont tellement puissantes qu'elles n'ont pas besoin de d'être sur les réseaux. Et bien ce n'est pas tout à fait ça. En réalité, Apple et Tesla sont tous les jours sur les réseaux. Elles font même partis des marques les plus socialisés et les plus mentionnées en ligne. Comment ? Si elles ne publient jamais elles travaillent très activement de nombreux autres relais de visibilité : l'influence marketing, l'expérience utilisateur, le publicitaire… Elles réussissent à exister sans publier.——L'influence marketing : un moyen de laisser les autres parler à la place de ma marqueAu moment de réfléchir à cet exercice redoutable, c'est le premier réflexe qui a été le miens.L'influence marketing. C'est assez logiquement la stratégie déjà employée par de nombreuses marques lorsqu'elles souhaitent exister sur une plateforme social media nouvelle sur laquelle elles se sentent peu légitime.Un exemple avec Lipton France.Pour promouvoir une nouvelle bouteille fabriquée à partir de plastique recyclé, Lipton a lancé #LiptonGenerationTri avec des créateurs populaires de la plateforme comme @joyca, @safir, @hectorlevrai ou encore @tonydsts. Tous ont appelé leur communauté à interpréter créativement leur vision du recyclage et du tri des déchets.Dark SocialLe Dark Social, c'est aussi l'une des grosses alternatives auxquelles on ne pense pas toujours. Un moyen de communiquer avec ses audiences, avec ses fans et ses consos sans pour autant être présent en front sur les plateformes classiques.Ces plateformes offrent un autre type de relation. Plus intimiste, plus efficace peut-être.En 2019, une étude  We Are Social et GlobalWebIndex aux US et UK démontrait que 63% des échanges s'effectuent via les canaux de messagerie.sourceTravailler son Community management de façon pro activeGénéralement, la manière dont les marques se connectent avec leurs clients sur les réseaux sociaux est avant tout réactive. Ils attendent que les clients brisent la glace. Soit pour se plaindre, soit pour faire l'éloge de la marque et ensuite elles y répondent.Bien souvent aussi nous attendons que ses interactions nous parviennent par le biais de nos comptes de marque. Pourtant nos clients et prospects ne parlent pas forcément de nous sur nos comptes. Ca c'est une lecture brand centric.On peut clairement envisager une stratégie social media plus customer centric. Une stratégie de communie management passant par l'interaction pro active en dehors des comptes de marque.Un outil d'écoute de bruit : Brandswatch, Talkwalker##Proposer une expérience instagrammable et misez sur l'UGCEt si vous n'aviez pas à poster et que vos clients le faisaient pour vous.La marque Ricard sur InstagramPlus aucune publication depuis un an mais 44k followers sur InstagramLa raison de cette absence de posts. Ricard n'a pas besoin poster, ses clients le font à sa place.#ricard = 110k publicationsEt pour que ça marche rien ne vaut une bonne expérience client. Un joli packagingQuel est le point commun entre une Love Brand, une marque très forte, une marque toute jeune et prometteuse avec un produit 100% incroyable, (ou une marque associée à un évènement) ?Et bien globalement si tu ne créées pas de contenu toi-même, les consommateurs, les utilisateurs vont en créer pour toi.2 chiffres sur l'UGC pour rappel :70% des consommateurs font plus confiance à l'UGC qu'au contenu de marque79% des personnes déclarent que l'UGC a un impact important sur leurs décisions d'achatUne[ étude Forrester de 2020 disait](Ce sont les consommateurs, et non les entreprises, qui définiront les marques sur les médias sociaux)Après, bien sûr la marque peut faire le choix de repartager l'UGC sur son compte et ou en Story ou alors de ne pas publier du tout.LE SMA comme outil de pointeUne marque qui ne souhaiterai pas de présence social media, qui ne souhaiterai pas subir la contrainte d'une fréquence de publication ou d'un Community management trop fatiguant, peut aussi très bien opter pour des stratégies dark post / SMA.On peut à peu près pousser tous types de contenus en Dark POst, même des concours, de l'incitation à de l'UGC et donc on peut être visible auprès de qui on veut.L'impact de preuve sociale sera peut-être moins puissant, mais comme un panneau d'affichage Géant, i sera possible de toucher les gens qui passent dans une certaines rue chaque jour.Le SMA c'est le moyen de s'affranchir de la modération, de retirer le lien Humain tout en performant dans les chiffresC'est le cas des marques du groupe LU.Quel est le point commun entre Petit écolier, Pépito, Granny, Figolu ? Ces marques ne postent jamais sur les réseaux sociaux. Elles n'ont d'ailleurs même pas de comptes sur Instagram ou Facebook. Pourtant, elles investissent fortement pour y être visible.Sur La Facebook Ads Library on retrouve les pubs du Groupe LuSur Instagram le Hashtag #petitsecoliers est énorme.C'est aussi le cas d'apple63 millions d'abonnés sur le compte Twitter de la marque. Et pourtant aucune publication organique.Une Grille statique de 9 et 100% storyOn peut aussi tout miser sur le design Instagram et ne publier en Post que lors de grands évènements (voire même supprimer après)Une belle grille pour une belle marque et rien de plus, le reste se joue en story ou en MP.La grille de Lipton Ice Tea Fr. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Online communities are more prevalent today than ever before - and that has only accelerated since the pandemic. Few companies are better placed to speak on this shift than Reddit, which joins us for a second time in this episode. This time, we’re speaking to Jack Koch, who is Reddit’s global head of marketing sciences. Throughout this conversation, Jack reveals their learnings from Reddit’s partnership with GlobalWebIndex to explore community-first social media, why today’s consumers are more interested in we-centric messaging than me-centric messaging, and the tangible factors brands can use to predict what their target audience will look for next. Plus we hear about Reddit’s plans for growth in 2021 after the platform reached the highest peak of traffic in its history this February.

Jason Mander was first featured on this podcast on episode #16. He is the Chief Research Officer at GWI (formerly known as GlobalWebIndex), which is the leading consumer research company for the global marketing industry. Headquartered in London, GWI has been delivering game-changing insights to just about every major agency, media organization and global brand since 2009. In his role as CRO, Jason leads the Research & Insight departments at GWI, and oversees the company's flagship study on the digital lives and lifestyles of consumers across more than 45 countries. He also directs the GWI's thought leadership program on the topics that matter to today's marketers, planners and researchers. Jason is the author of numerous research reports, including recent ones published in collaboration with LinkedIn, Reddit and Slack. He has also developed new data sets, including GWI Work, which offers a deep dive into B2B professionals, and GWI USA, which examines contemporary attitudes, behaviours and sentiment among American consumers. As a public speaker, Jason regularly presents at industry conferences and has been a frequent contributor to articles and analyses across titles like WARC, Think with Google, BBC News, Huffington Post, eMarketer, Bloomberg and CNN.   Links: GWI website GWI blog GWI's 2021 “Connecting the Dots” report GWI on LinkedIn GWI on Facebook GWI on Instagram GWI on YouTube GWI on Twitter Jason on LinkedIn   This episode was sponsored by Vistatec.

Quanti utenti utilizzano servizi di Dating Online?Quali generazioni ne fanno maggiore uso e quali demografiche?Quali potenzialità di marketing e comunicazione?Grazie ai dati di The Fool e GlobalWebIndex eccovi pronta una guida per i Marketing Manager e i Social Media Manager per conoscere caratteristiche e potenzialità di questo settore!--I LINK che cito sono sempre nella Likoteca: http://mgpf.it/link--Io sono http://matteoflora.com e ogni giorno con ''Ciao Internet'' ti racconto di ''Algoritmi di Macchine e di Umani''Mi trovi su Youtube qui https://mgpf.it/ytsu Facebook qui https://mgpf.it/fbsu Podcast qui https://mgpf.it/pce su Instagram e Twitter come @lastknight--Per contatti commerciali: mf@thefool.it

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology, and analytics at Starcom.

At this time of year thought leaders start predicting what will happen in marketing communications over the next 12 months. But most of those predictions are based upon opinion rather than data. That criticism cannot be levelled at the likes of Global Web Index, which tracks trends in digital consumer behaviour across 46 countries worldwide. This episode of the Digital Download podcast looks at some of the latest data available on the digital consumer. It explores ecommerce and usage of marketplaces such as Amazon, differences between age groups, the resurgence of Generation X online, the impact of increasing online competition on brand loyalty, and whether any of these behaviours are likely to stick. My special guest on this show is Chase Buckle, Trends Manager at online market research company Global Web Index. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

En NotiPod Hoy ¿Cómo el podcasting se convirtió en un nuevo frente en las guerras del ‘streaming’? Poco a poco el podcasting se ha convertido en algo en lo que todos quieren participar. Y ya no son solo creadores independientes, porque ahora las grandes compañías de tecnología y los sellos discográficos están invirtiendo cientos de millones de dólares para conseguir el próximo gran programa de audio. Spotify ha hecho varias adquisiciones en los últimos años para mejorar su enfoque de podcasting, y también lo han hecho otras grandes empresas. Apple, por ejemplo, compró ScoutFM, una aplicación de “curación” de podcasts y, según se informa, están buscando producir sus propios podcasts originales. Amazon, por su parte, agregó podcasts a sus servicios de música en septiembre y se está enfocando en Audible para llevar estos programas de audio a pedido a todas partes. Lo que está pasando con el podcasting es como la guerra del ‘streaming’, pero en audio. La diferencia es que Spotify parece haberse dado cuenta de esto hace bastante tiempo, mientras que la mayoría de los competidores apenas están despertando. El futuro próximo se vislumbra con programas exclusivos y suscripciones como principal modelo de negocio, es decir, lo que ha ocurrido en todas las formas de medios. En este reportaje de Financial Times explican más detalles de la “guerra” que se aproxima. ¿Cómo ha afectado el coronavirus a las noticias en audio? La pandemia de coronavirus ha afectado a los medios de comunicación en diferentes aspectos, desde la disminución de los ingresos publicitarios hasta el cambio de los hábitos de la audiencia. En cuanto a las noticias en audio, al principio hubo temor de que la escucha cayera en picada, debido a las limitaciones de los desplazamientos. Sin embargo, han habido buenas noticias para el audio. Según una investigación de GlobalWebIndex, la disminución de los desplazamientos ha sido compensada por los consumidores que escuchan más podcasts (que oscilan entre el 13% y el 16% a nivel mundial). Incluso ha habido un crecimiento en los ingresos publicitarios de los podcasts. Estos datos son respaldados por las experiencias de los editores, y por el grupo de medios noruego Schibsted, que todavía esperan ver un aumento del 50% en los ingresos por publicidad de podcasts este año. Esto debido a factores más allá de la pandemia, como la maduración del mercado. Así que, a pesar de los cambios en los hábitos de consumo que ha traído el COVID-19, el panorama para las noticias en audio es bueno. The Correspondent, por ejemplo, lanzó una nueva aplicación de audio para miembros a fin de asegurarse siempre de ofrecer la mejor calidad sin depender de terceros, aunque sus programas siguen disponibles en otras aplicaciones. También sigue el compromiso de los medios con los artículos de audio y muchos siguen apostando por los podcasts de pago, esto según publican en el portal Twipe Digital Publishing. Un llamado de atención para la radio: el podcasting se ha convertido en un negocio que vale la pena explorar Durante la conferencia anual de Radio Show, los locutores que aún no siguen de cerca el audio a pedido, recibieron una introducción a la creciente oportunidad que están ofreciendo los podcasts para atraer tanto a oyentes como anunciantes. Según Conal Byrne, presidente de la red iHeartPodcast, a diferencia de la mayoría de los medios nuevos, el podcasting llegó para quedarse. Asegura que han alcanzado una escala real en el medio con 100 millones de estadounidenses al mes escuchando un pódcast y cientos de millones de escuchas al mes en todo tipo de géneros. Es cierto que la radio ha luchado con el factor “cool” en los últimos años. Sin embargo, el podcasting es diferente, ya que incluso los grandes nombres de Hollywood y sus directores independientes, quieren participar en el juego del audio. Donald Albright, por ejemplo, cofundador de Tenderfoot TV, originalmente planeó hacer programas de televisión. No obstante, su compañía ahora maneja uno de los estudios de podcasts más exitosos. El camino de NPR hacia el podcasting es uno más familiar para la mayoría en la radio. La emisora ​​pública debutó con su primer pódcast en 2005 y hoy está en una batalla con iHeart por la corona mensual del mayor editor de podcasts, según la medición de Podtrac. Claro que aunque los podcasts valen la pena, es importante tener en cuenta que, como todos los medios con publicidad, las empresas de podcasts se enfrentan a un conjunto único de desafíos en 2020 cuando se trata de generar ingresos, esto según explican en este artículo de Inside Radio. Otras tendencias y noticias que pueden serte útiles: Nuevo pódcast sobre desapariciones de adolescentes. Furor Podcast acaba de lanzar «Lo que quieren las pibas», un documental sonoro que aborda la problemática de las desapariciones de adolescentes en el Bajo Flores, un barrio de la Ciudad de Buenos Aires. El programa cuenta la experiencia de la red de docentes, familias y organizaciones del Bajo Flores, una organización comunitaria y territorial que desde el año 2015 busca dar respuestas concretas a esta problemática cotidiana que ni los medios de comunicación ni el Estado atienden con la responsabilidad que se requiere. Con motivo de este lanzamiento, organizaron una mesa de debate sobre Redes territoriales y periodismo feminista, con la presencia de Florencia Alcaraz (fundadora de LATFEM) y Griselda Galarza (integrante de la Red de docentes, familias y organizaciones del Bajo Flores). «Lo que quieren las pibas» es una producción de Josefina Avale para Furor Podcast  y consta de cuatro capítulos que ya están disponibles aquí. Las descargas de Podtrac disminuyen. Después de dos semanas mostrando aumentos semanales en las descargas de podcasts, los datos de escucha de podcasts semanales de Podtrac del 28 de septiembre al 4 de octubre para sus programas medidos tienen descargas de un 6% menos que la semana anterior y un 42% más año a año, según publican en All Access. Acast se une con Ted en Español para distribuir el pódcast de las charlas. Esta alianza traerá a los oyentes de TED en Español, el primer pódcast de TED en un idioma distinto al inglés. Es presentado por Gerry Garbulsky, director de TED en Español y el organizador de TEDxRíodelaPlata.Esta asociación, además, facilitará la disponibilidad de TED en Español en reproductores de pódcast como Apple Podcasts, Spotify y la aplicación de Acast, de acuerdo con Entrepreneur. Se acerca el Congreso Internacional de la Voz. Este es el evento de locutores, actores de doblaje y profesionales de la voz #1 en América Latina. Desde hace cuatro años ha logrado reunir a cientos de profesionales de esta industria, provenientes de países como México, Colombia, Costa Rica, Ecuador, Venezuela, Perú, República Dominicana, Estados Unidos y España, entre otros. Entre los presentadores está Félix Locutor Co quien estará hablando de podcasting. La 4a edición se celebrará del 22 al 25 de octubre de este 2020, en alianza con Voicemasters & One Voice. Pódcast recomendado «Indomables» es un pódcastpanameño, narrativo, de no ficción. Han producido historias sobre la crisis migratoria en el Darién y la invasión de Estados Unidos a Panamá. Es producido por las periodistas Leila Nilipour y Melissa Pinel desde finales de 2018. Este año ha sido seleccionado por Google para su programa de creadores.  

On this 228th episode of "Marketing Today," host Alan Hart interviews Carrie Seifer, the GM of GlobalWebIndex in North America. The company is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies, and marketers around the world. We start the conversation about how Seifer 's mindset has shifted throughout her career, going from focusing on the present to centered around where she wanted to go. Seifer then dives into the plethora of complex factors that go into purchasing decisions for Americans in today's world. There is mistrust across the board in America right now. In fact, "only a third of Americans trust what the government tells them." Seifer and GWI recognize this mistrust and are working to change the fact that "only 9% of Americans feel like they are represented in the advertisement industry." GWI believes that consumer interests, rather than demographics, should be the focus of all businesses. Seifer claims that "we're not seeing shifts in behavior, just more and more of it," and gives some insight into where that behavior is headed in a post-COVID world! Highlights from this week's "Marketing Today": Carrie was interested in what was new and exciting early in her career. 1:50 Think about where you want to go to avoid moving backward. 2:33 GWI helps companies all over the world tap into consumer perspectives. 3:35 The motivations that were behind the American-consumer focus. 5:04 Purchasing decisions are made based on a plethora of complex factors. 6:05 Habits that consumers are trending towards right now. 7:00 Boomers and older consumers have begun to embrace new technology. 8:22 There is a mistrust of advertisements because consumers don't feel that they are represented. 10:30 People are tired of hearing fake news on social media and want it policed. 11:30 There is an opportunity to build trust with consumers, given the state of distrust right now. 12:55 People seem to be lumped together by generation or other characteristics when, in fact, people are very complex. 14:27 Common interests, instead of demographics, should be what advertisers consider when making assumptions. 15:58 Media companies are beginning to question their audience's areas of interest. 18:24 This consumer data can be used by all leaders to motivate their teams better. 19:50 Safety is on the mind of everyone right now, which has slowed the mistrust of technology. 21:19 Everything that happens on a screen can be measured, which makes for smoother adaptation. 24:00 Carrie's experience door-to-door experience taught her all about the great mix of data and storytelling. 25:36 Babbling shows guilt, and if you feel it, you need to learn to be more concise. 28:00 How the Roomba has helped Carrie appreciate the option of outsourcing to technology. 28:56 Digital concerts are being performed inside of video games, and it's incredibly innovative. 30:57 Big brands are working towards making technology an equalizer for as many people as possible. 33:00 The lack of trust across the board may seem like a threat, but it is an amazing opportunity to come out of COVID with more sales. 33:47   Resources Mentioned: GlobalWebIndex Carrie Seifer Good Humor partners with RZA to rewrite jingle iRobot Roomba Fortnite Fortnite Concerts Verizon   Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/carrie-seifer-aa04ab1/ https://twitter.com/carrieseifer https://twitter.com/globalwebindex Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Chase Buckle, from GlobalWebIndex, joins the podcast to talk about how the pandemic has changed the balance of power in consumer spending and habits. Increasingly an older generation is dominating social and ecommerce. GenZ were already online, and with greater spending power when it comes to groceries and other big ticket items, marketeers cannot ignore the Grey Pound.

ABOUT THE GUEST - KEVIN MULRANE, VP MID-MARKET SALES AND CUSTOMER EXPERIENCE AT GLOBAL WEB INDEX Kevin Mulrane has 15 years of sales experience specializing in building and scaling Saas revenue organizations. Kevin's expertise is with early-stage technology startups scaling from zero to $50+ million in revenue. Kevin is currently the Vice President of Mid-Market Sales Customer Experience at GlobalWebIndex. Kevin has had held key revenue leadership roles at Madison Logic, AOL, and Feedvisor. Outside of building powerhouse sales organizations, Kevin enjoys spending time with his wife, two boys, Crossfit, and eating pizza and drinking wine on Friday nights. Find Kevin on LinkedIn here: https://www.linkedin.com/in/kevinmulrane/ Find Kevin’s Podcast “Addicted to Growth” here: https://www.linkedin.com/company/addicted-to-growth/ ABOUT THE EPISODE The idea for this episode started with a LinkedIn post by David about hiring salespeople and the frustrations that surround it. Kevin commented, the conversation continued in messages and then in a phone call, and Kevin has such a deep and innovative perspective on hiring that we just had to do an episode around it. While most sales leaders think about how to hire in terms of ads, resume screens, and interviews, Kevin starts well before then by asking if it is the right time to hire, if the company is prepared to support new salespeople, and how they can make sure the new people win alongside the existing team. Kevin shares some solid ideas and insights around all of that and more. It’s a great episode - enjoy! 0:45 - What’s the single best piece of sales advice that Kevin has ever received? 3:42 - What’s the worst advice about sales that Kevin has ever heard or received? 5:09 - David sets up the topic for the show - frustrations around hiring for sales roles 05:46 - Kevin starts his consideration for hiring into sales roles in a unique place - when to hire - and here he starts to unpack why that’s important 7:37 - What kinds of metrics should a company look at before considering whether or not it’s the right time to add more salespeople to the team? 9:58 - How hiring at the wrong time or for the wrong reasons has a negative impact on team culture 11:12 - What are some of the other big pieces that a sales org should have in place before deciding to add new salespeople to the team? 13:05 - Most companies don’t have the kind of well-established ecosystem Kevin describes to hire into, so what’s the big deal? What’s the negative impact of hiring when the company they are hired into doesn’t have their duck in a row? 16:07 - Kevin explains the idea that “a good marketing team is actually a really well-trained sales team” and the power and impact of a first impression with prospects in the market 16:49 - Is there a connection between bad sales hiring practices and the short shelf life of the average VP of Sales? 19:18 - How organizations who are hoping for a sales miracle within an siloed environment can start to take a more integrated approach to customer success from multiple departments? 20:54 - The future of successful sales organizations is bigger than the future of successful sales organizations 23:11 - What advice would Kevin offer to someone who is in sales now and who might be considering a move into sales management 26:08 - Where is the best place to find Kevin and his content

The ladies discuss why some people took offence to Diversity's #BlackLivesMatter inspired performance on Britain's Got Talent after Ofcom receives almost 2,500 complaints and whether the British public are only interested in Black people for entertainment value, if physical punishment is necessary or acceptable in 2020 and if anyone has the right to tell you how to discipline your child, whether John Boyega's resignation from his Global Brand Ambassador role at Jo Malone was justified or if the marketing team were doing their job by localising his ad campaign for the Chinese market, and if you should leave your children an inheritance or encourage them to be self-made.Subscribe to our newsletter for your weekly dose of Extra Ethnic:https://mailchi.mp/c2749d9238ee/extraethnic--------------------------------------- FOLLOW THE CONVERSATION #EthnicallySpeakingInstagram: https://www.instagram.com/unitedmelanincoFacebook: https://facebook.com/unitedmelanincoTwitter: https://instagram.com/unitedmelanincoLinkedIn: https://www.linkedin.com/company/unitedmelaninco/YouTube: https://www.youtube.com/c/UnitedMelaninGroupGet in touch with us: ethnicallyspeaking@unitedmelaningroup.com---------------------------------------- LINKS MENTIONED IN THIS EPISODE https://unitedmelaningroup.com/es015(Website – Show notes)https://youtu.be/kzFNKFitHjw(Video – Diversity take to the stage with POWERFUL Black Lives Matter performance | Semi-Finals | BGT 2020 – Britain's Got Talent YouTube channel)https://youtu.be/mXLS2IzZSdg(Video – Dave - Black (Live at The BRITs 2020) – Santan Dave YouTube channel)https://youtu.be/DNfMs2ZWvzM(Video – GOLDEN BUZZER! Sign Along With Us put on the GREATEST show in EMOTIONAL Audition | BGT 2020 – Britain's Got Talent YouTube channel)https://youtu.be/L-IFA-uB90Q(Video – An important SOS From The Kids: SAVE THE PLANET! | BGT 2020 – Britain's Got Talent YouTube channel)https://level.medium.com/6-best-ways-to-discipline-your-kids-without-putting-hands-on-them-ranked-b2796524fe8d(Article – 6 Best Ways To Discipline Your Kids Without Putting Hands on Them, Ranked – Level Editors via Medium.com)https://www.madeformums.com/school-and-family/smacking-children-what-are-the-laws-across-the-uk/(Article – Smacking children: what are the laws across the UK? – Tara Breathnach for Made for Mums)https://www.theatlantic.com/entertainment/archive/2010/01/race-parenting-and-punishment/34005/(Article – Race, Parenting And Punishment – Ta-Nehisi Coates for The Atlantic)https://www.huffingtonpost.co.uk/entry/adrian-peterson-corporal-punishment-science_n_5831962(Article – What Science Says About Using Physical Force To Punish A Child – Jessica Samakow for Huffington Post)https://youtu.be/LrzSJ5szCDY(Video – John Boyega Jo Malone Ad Compared to Liu Haoran – bobbywrtm YouTube channel)https://blog.globalwebindex.com/marketing/10-localized-marketing-examples/(Article – 10 Examples of Local Marketing that Worked & Why – Sam Ernest-Jones for GlobalWebIndex)https://www.theguardian.com/world/2020/jan/29/vanessa-nakate-interview-climate-activism-cropped-photo-davos(Article – 'Like I wasn't there': climate activist Vanessa Nakate on being erased from a movement – Kenya Evelyn for The Guardian)https://www.express.co.uk/life-style/life/978460/parents-wont-leave-kids-a-penny(Article – We're not leaving our kids a penny – Sadie Nicholas for Express)----------------------------------------Each week join Anissa, Luanda Yasmin and Sophie Hannah, three smart, curious and opinionated highly-melanated women, as they discuss everything from current affairs to pop culture, and everything in between. No subject is off limits for these ladies, especially when it comes to issues affecting British communities of colour. Get ready to laugh, learn and liberate your mind, because if there's one thing you can guarantee, it's that the Ethnically Speaking ladies will be giving it to you straight!----------------------------------------Music by GC

Welcome to Our Channel DigitalBox!In this video AdColony's Marketing Executive Melisa Matlum and Global Web Index's Account Manager (Media) Duncan Kavanagh are talking about what Global Web Index is, how different parties are using the tool and what methodology they are is using to collect the data. They are also sharing key insights from some of the recent reposts on Global Web Index. DigitalBox'a Hoş Geldiniz!Bu videomuzda AdColony Marketing Executive Melisa Matlum ve Global Web Index's Account Manager (Media) Duncan Kavanagh, Global Web Index'in ne olduğundan, üçüncü partiler için sağladıkları hizmetlerden ve dataların toplanmasında hangi metodolojileri kullandıklarından bahsediyorlar. Aynı zamanda Global Web Index'in yayınladığı bazı en son raporlardan önemli içerikler de paylaşıyorlar.

GlobalWebIndex’s Carrie Seifer on Turning Insights Into ActionA Look Beyond COVID and What Brands Need to Know See acast.com/privacy for privacy and opt-out information.

Você conhece o termo “F.O.M.O” ou "fear of missing out"? Esse termo foi popularizado pelo Jornal New York Times e em português significa algo como o "medo de ficar de fora", e se caracteriza por uma necessidade constante de pertencimento. Trata-se de uma comparação e idealização com a realidade alheia que vemos nas redes sociais. E por falar em redes sociais, você já parou para pensar quanto tempo você passa nelas? A empresa de pesquisa Global Web Index, com sede em Londres, analisou dados de 45 dos maiores mercados de internet do mundo, e o Brasil ficou em segundo lugar no ranking de países que passam mais tempo conectados.  Quer saber mais sobre esse assunto? No último episódio do "Saí de casa" as apresentadoras Luisa Accorsi e Manu Carvalho, bateram um papo sobre autoestima, fomo e o instagram. Tivemos também a participação da Psicóloga Fabíola Luciano, que é especialista em terapia cognitiva e comportamental. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

How much time do you spend on social media? According to the Social Media 2019 Trends Report from GlobalWebIndex, internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. In the UK, we also spend around 20-30 hours each week watching TV or catching up with missed programmes on streaming services! That adds up to over 6 hours per day spent on social media platforms such as Facebook, WhatsApp, Twitter and LinkedIn, and slumping down in front of the box. People often say they haven’t got time to learn or improve themselves, but in reality, we all have 24 hours a day. If we sleep 7-8 hours and work 8 hours, that still leaves us quite a few hours free even after taking into account eating and other essential things. The ONS reports that the group most likely to lose their jobs as a result of the Coronavirus crisis are the young and older workers. What can you do to earn more money? In the first quarter of 2020, Facebook had over 2.6 billion monthly active users making it the biggest social network worldwide. Did you know that Facebook and businesses which use Facebook are making billions from people like you and I who get hooked on a constant stream of content, stories and ads? Newspapers are disappearing and many young people have never bought a paper! Did you know you could be making money online while you spend your time on social media? Check out the link below to the free Marketing Summit JOIN HERE https://bit.ly/2MxsPCy By Charles Kelly, Property Investor, Author of Yes, Money Can Buy You Happiness and creator of Money Tips Podcast. There are more examples and practical steps to getting rich and being happy in my book, Yes, money can buy happiness, I cover the 3 R’s of Money Management, the Money B.E.L.I.E.F System and much more. Check it out on Amazon http://bit.ly/2MoneyBook. If you’d like further information on how to survive the crisis and even quit the rat race, email me at Charles@CharlesKelly.netor send me a message through Facebook or my Money Tips Daily community. See more articles at www.moneytipsdaily.com True entrepreneurs create wealth and jobs and don’t need you to be poor for them to be rich. Free 5 Day Marketing Summit 2020 8th-12th June, 2020, 7:00-9:00 PM (each day) This brand-new webinar will teach you how to implement tried and tested marketing strategies that your business needs during these unprecedented times. 5 days of exciting marketing content for you and your business to take on board coming out of the lock down. JOIN HERE https://bit.ly/2MxsPCy

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/  Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager 00:05— Our Technique this week is; “Trend Research, From Insight to Revenue Generation" 00:15 — News and Show Review CoHosts Ben Henley Edward StOnge Tristen Heaword Tim Peter Stuart Butler Lily Mockerman Griffin Sandberg Valyn Perini Show Notes 00:01 — open discussion about how everyone is using Flip.to 00:28 — What will the new hotel look like? 00:53 — France to Build Online Platform to Rival Airbnb, Booking.com Why COVID will Catapult Google Past the OTAs     https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

#Internetcensorship is the control or suppression of what can be accessed, published, or viewed on the Internet enacted by regulators, or on their own initiative. Individuals and organizations may engage in self-censorship for moral, religious, or business reasons, to conform to societal norms, due to intimidation, or out of fear of legal or other consequences.[1][2] The extent of Internet censorship varies on a country-to-country basis. While most democratic countries have #moderateInternetcensorship, other countries go as far as to limit the access of information such as news and suppress discussion among citizens.[2] Internet censorship also occurs in response to or in anticipation of events such as elections, protests, and riots. An example is the increased censorship due to the events of the Arab Spring. Other types of censorship include the use of copyrights, defamation, harassment, and obscene material claims as a way to suppress content. Support for and opposition to Internet censorship also varies. In a 2012 Internet Society survey 71% of respondents agreed that "censorship should exist in some form on the Internet". In the same survey 83% agreed that "access to the Internet should be considered a basic human right" and 86% agreed that "freedom of expression should be guaranteed on the Internet". Perception of internet censorship in the US is largely based on the First Amendment and the right for expansive free speech and access to content without regard to the consequences.[3] According to GlobalWebIndex, over 400 million people use virtual private networks to circumvent censorship or for increased user privacy.[4] weki --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/vegansteven/message

Today, adolescents have more access to a phone and the internet than most millennials did growing up. With an abundance of social media platforms such as Facebook, Twitter and Instagram, these adolescents are more than likely to spend at least 3 hours per day, according to a report by GlobalWebIndex. Please join us as we talk about the impact of social media on the youth and get some insight by a well known Bay Area coach, counselor creator of his own Yknotmentality movement, David Lin. Edited by; Yoel Justo Music by: Roy Tillery --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

#DataForGood - Inizia oggi il nostro ciclo di #video dedicati all'approfondimento su come stiamo cambiando e come saremo #domani con frandi Brand ad accompagnarci.Primo appuntamento è con @Sebastian Hedencrona, Chief Revenue Officer di GlobalWebIndex, o come lo chiamiamo noi ''il numero 2 di GWI.Che ci spiegherà come nasce la loro ricerca sul #Covid-19, quali sono i motivi che li hanno portati a decidere di dare i dati in forma #gratuita e quali saranno le prossime release.NOTA: Sono disponibili sottotitoli in lingua italiana ed inglese.#ThisIsNotAWebinarIo sono http://matteoflora.commi trovi su Youtube qui http://go.mgpf.it/mgpf-ytsu Faceboook qui http://go.mgpf.it/mgpf-fbsu Podcast qui http://go.mgpf.it/2iG9pPAe su Instagram e Twitter come @lastknight

#DataForGood - Inizia oggi il nostro ciclo di #video dedicati all'approfondimento su come stiamo cambiando e come saremo #domani con frandi Brand ad accompagnarci.Primo appuntamento è con @Sebastian Hedencrona, Chief Revenue Officer di GlobalWebIndex, o come lo chiamiamo noi ''il numero 2 di GWI.Che ci spiegherà come nasce la loro ricerca sul #Covid-19, quali sono i motivi che li hanno portati a decidere di dare i dati in forma #gratuita e quali saranno le prossime release.NOTA: Sono disponibili sottotitoli in lingua italiana ed inglese.#ThisIsNotAWebinarIo sono http://matteoflora.commi trovi su Youtube qui http://go.mgpf.it/mgpf-ytsu Faceboook qui http://go.mgpf.it/mgpf-fbsu Podcast qui http://go.mgpf.it/2iG9pPAe su Instagram e Twitter come @lastknight

Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company, GlobalWebIndex. Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.

Simon Kemp is the Founder & CEO at Kepios, a digital marketing consultancy that helps brands make sense of the future. He's also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people's digital behaviours around the world. These free reports, which he produces in collaboration with Hootsuite and We Are Social, provide current, country-by-country information on everything from Internet penetration rates to online activities such as social-media usage and e-commerce. Originally from Scotland, Simon been based in Singapore since 2007, and he has become a perennial guest on this podcast. I've featured him on six previous episodes, most recently on episode #153. On this episode, Simon joins me to talk about his very latest report: the April 2020 Global Statshot, a quarterly update to the Global Digital Reports that he published in January 2020. Among other things, this update includes recent data from GlobalWebIndex on changes in people's online behaviours since the beginning of the COVID-19 pandemic. Make sure to catch Simon's analysis of some emerging trends in global Internet usage, and what they may mean for marketers going forward.   Links: DataReportal website DataReportal on LinkedIn DataReportal on Facebook DataReportal on Twitter Digital 2020: April Global Statshot Report Digital 2020: Global Digital Overview Digital 2020: Global Digital Yearbook GlobalWebIndex website Hootsuite website WeAreSocial website Kepios website Kepios on LinkedIn Kepios on Twitter Simon on LinkedIn Simon on Twitter  

Assuntos do Comentário de 01/05/2020: - Confiança Empresarial recua em abril e registra o menor nível da série histórica. E incerteza da economia avança e atinge recorde histórico pelo segundo mês consecutivo. - Pesquisa da Global Web Index mostra que 95% dos consumidores estão gastando mais. - Proamb investe mais R$ 7 milhões no aumento da capacidade de transformação de resíduos. - Associação Brasileira de Energia Solar Fotovoltaica afirma que investimento do campo já passa de R$1,2 bilhão no Brasil.

Il coronavirus è una presenza costante nelle nostre menti, nelle nostre ricerche, nei nostri monitor e feed, e lo è per ovvie ragioni che coinvolgono su più fronti ognuno di noi.L'epidemia sta causando cambiamenti rapidi, complessi e imprevedibili nelle nostre vite quotidiane, e le aziende di tutto il mondo sono comprensibilmente preoccupate per l'impatto che avrà su di loro sul breve e, soprattutto, sul lungo periodo.The Fool e GlobalWebIndex, sentono l’esigenza di aiutarvi e supportarvi nel modo in cui sanno farlo meglio: mettere a disposizione i dati che raccontano il cambiamento di percezione e di abitudini dei donne, uomini, i consumatori di oggi e, in parte, di domani.Il report è basato su un’intervista somministrata su un campione di 1.000 utenti internet italiani copre diverse aree, ed è divisa per gender, generazioni, low e high income.E ne parliamo oggi con Lucia Celi, Teal Leader di Analisi di The Fool!Qui il Report » https://landing.thefool.it/coronavirusIo sono http://matteoflora.commi trovi su Youtube qui http://go.mgpf.it/mgpf-ytsu Faceboook qui http://go.mgpf.it/mgpf-fbsu Podcast qui http://go.mgpf.it/2iG9pPAe su Instagram e Twitter come @lastknight

Il coronavirus è una presenza costante nelle nostre menti, nelle nostre ricerche, nei nostri monitor e feed, e lo è per ovvie ragioni che coinvolgono su più fronti ognuno di noi.L'epidemia sta causando cambiamenti rapidi, complessi e imprevedibili nelle nostre vite quotidiane, e le aziende di tutto il mondo sono comprensibilmente preoccupate per l'impatto che avrà su di loro sul breve e, soprattutto, sul lungo periodo.The Fool e GlobalWebIndex, sentono l’esigenza di aiutarvi e supportarvi nel modo in cui sanno farlo meglio: mettere a disposizione i dati che raccontano il cambiamento di percezione e di abitudini dei donne, uomini, i consumatori di oggi e, in parte, di domani.Il report è basato su un’intervista somministrata su un campione di 1.000 utenti internet italiani copre diverse aree, ed è divisa per gender, generazioni, low e high income.E ne parliamo oggi con Lucia Celi, Teal Leader di Analisi di The Fool!Qui il Report » https://landing.thefool.it/coronavirusIo sono http://matteoflora.commi trovi su Youtube qui http://go.mgpf.it/mgpf-ytsu Faceboook qui http://go.mgpf.it/mgpf-fbsu Podcast qui http://go.mgpf.it/2iG9pPAe su Instagram e Twitter come @lastknight

GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

By now, you’ve seen more than a few television commercials with coronavirus themes. Some promote social distancing, others promote home delivery or take-out food, and a few that offer dreams of post-COVID experiences. But should they? A Global Web Index asked if brands should advertise as normal. In the US and globally forty percent said yes while thirty five percent were neutral. But in a second study done by Kantar, nearly eighty percent said they want brands to talk about how the brand is helpful in the new every day life and three of four agreed that brands should inform consumers about how they are handling the situation. Several other studies support consumer openness to virus-related messages, but tread lightly, avoid humor, and definitely do not exploit the virus in any way. To learn more, visit odu.edu/business. This Strome Business Minute is presented by the Strome College of Business at Old Dominion University.

Kevin Mulrane jumped onto Sales Operations Demystified to share his thoughts on the blurring of sales leadership and sales operations, why sales reps need to become the CEO of their own business and why you should "Win what is winnable".

In Clear Focus this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins us to discuss digital consumerism. We learn how evolving attitudes towards personal data are raising privacy concerns and why the premiumization of in-real-life experiences is a growing trend.

People are buying from people again given the chance and customer service and customer experience - that's CX to the professionals - is leaving technology behind. That's if you can afford it. Virna Sekuj of research organisation GlobalWebIndex speaks to #nearfuturist Guy Clapperton to discuss why people are coming back to the centre at a cost, where privacy is going a, why we're becoming cashless nd a great deal more. A 20 minute podcast, and the penultimate episode of the year! If you like what you hear, feel free to leave a review. Thank you! www.nearfuturist.net

While you may think—and a lot of people do—that gaming is just something that too many kids spend too much time in their basements doing, you can’t get away from how insanely popular it is. The global gaming industry is worth more than twice the movie and music industries, combined.Spurred by gaming’s massive popularity, eSports—or competitive video game playing—are rapidly gaining momentum. The industry is predicted to breach the billion-dollar threshold in 2019.Furthermore, data released by GlobalWebIndex in July 2019 show that almost a billion people had watched an eSports tournament "in recent months." That’s close to a 50% increase over 12 months. The trend is increasingly noticeable among internet users aged between 16 and 24 years old. Within that group, 32% say they watch eSports. 31% say they watch traditional sports.Because there are no borders on eSports, when a tournament happens, it’s a global event. And in some cases, like the League of Legends World Championship, audiences are bigger than the Super Bowl’s.So, have eSports reached a tipping point? Where does it go from here? How does Canada fit into the global eSports scene?On this episode of Now & Next, Leora Kornfeld sits down with five time Counter-Strike World Champion and professional gamer Stephanie Harvey for an insightful chat about the fast-growing eSports industry.For more about this topic, or to consult the show’s credits, visit trends.cmf-fmc.ca/

ABOUT THIS EPISODEGoogle+ plus still seems very new and also many people are unsure if it’s worth their time, since time is precious and already spread throughout many social networking platforms. In Episode 9 we want to provide some information to help you consider if using Google+ is right for you. SHOW QUOTESAs for the data, GlobalWebIndex says that 25 percent of worldwide Internet users are now active on Google+ at least once a month — second behind Facebook (51 percent), but ahead of YouTube and Twitter (both 21 percent). – Marketing Land SHOW LINKS Learn About SEO @ Moz.comHootSuiteMarketing LandGoogleGoogle+Aunia Kahn’s FB Art Page

Épisode 212 : Voilà nous y sommes! Les GenZ sont officiellement plus nombreux que les Millenials. La génération Z, âgée de 13 à 22 ans, représente en 2019, 32% de la population mondiale. Et c'est ainsi que Snapchat en collaboration avec GlobalWebIndex a mené une très large étude pour mieux cerner cette nouvelle génération ! Voilà nous y sommes ! Les GenZ sont officiellement plus nombreux que les Millenials. La génération Z, âgée de 13 à 22 ans, représente en 2019, 32% de la population mondiale. Ces filles et ses garçons nés après 2001, n’ont jamais connu un monde non numérique, ont grandi au milieu d'événements tels que la "guerre contre le terrorisme" et la récession mondiale. Au cours de la dernière décennie, nombreuses ont été les prédictions et les projections sur cette génération. Et voilà qu’enfin, la génération Z est à un âge où ils peuvent influencer le cours des choses, ont un pouvoir d’achat substantiel et surtout un âge où ils peuvent nous parler directement de leurs génération. C’est dans ce cadre que Snapchat s’est rapproché de GlobalWebIndex pour mener une très large étude sur les GenZ. Une étude basée sur un échantillon de près de 79 000 personnes âgées de 16 à 22 ans sur 45 marchés différents dans le monde. Du lourd ! —— La génération Z est mobile first ! La génération Z est la première génération à être considérée comme de véritables natifs du numérique, née dans un monde de haute technologie où Internet fait partie intégrante de leur quotidien.  Leurs smartphones occupent une place centrale dans leur vie.  97% possèdent un smartphone. 69% un ordinateur. Plus que toute autre génération, la génération Z affirme que le mobile est le dispositif le plus important pour se connecter à Internet (78%).  À la fin de 2018, la génération Z passait en moyenne 4 heures et 15 minutes par jour sur son téléphone portable - le plus long de toutes les générations. 64% disent être tout le temps connecté en ligne. 59% estime comme indispensable d’être toujours contactable. —— Ils consomment leurs media en streaming Ils sont 65% à utiliser internet principalement pour regarder la TV ou des vidéos. 61% pour écouter de la musique. Globalement leur usage du streaming pour consoler des médias est 20% supérieur au millenials. La consommation de service média streaming payant a doublé depuis 2015. —— Les réseaux sociaux sont au coeur de leur vie quotidienne 92% disent avoir utilisé un réseau social au cours du mois. 91% une application de messagerie. En comparaison ils ne sont que 28% a voir lu un livre !!! —— La génération Z a une vision pessimiste de l’avenir Ils sont désillusionnés en matière d’environnement. Ils sont seulement 27% à se dire confiant pour le futur en matière d’environnement. (22% pour les millenials...) —— La génération Z ont un fort sentiment de connexion aux mutations sociétales L’étude montre que 3 GenZ sur 4 est d’accord pour dire qu’il est important de rester en contact avec ce qui se passe dans le monde. 40% disent utiliser en majorité les réseaux sociaux pour se tenir informé. Il est clair que la génération Z met le focus sur des problèmes globaux et répandus qui affecteront leur génération et les générations à venir. À ce titre il est aussi intéressant de noter qu’ils sont davantage intéressés par les sujets planétaires que les sujets locaux. —— Sont-ils des activistes ? Oui mais autant que les millenials. Ils ont les yeux grands ouverts sur les problèmes qui se posent dans le monde et sont désireux de faire une différence. Sur les sujets d’environnement, développement durable, condition animale. A titre d’exemple ils sont 57% à être prêts à payer plus un produit pour qu’il s’inscrive dans une démarche de développement durable. Ils sont aussi 74% à mettre le principe d’égalité au coeur de leur préoccupation. On peut parler évidemment de l’activiste Greta Thunberg comme un symbole de cette génération. —— Ils ont du pouvoir d’achat mais l’utilise différemment que les autres générations Par rapport aux milleniums, ils ont une approche plus éthique et sein de leur consommation. Par exemple ils consomment moins de produits alimentaires junk food que les autres générations : les sodas, les cookies, les plats surgelés. A l’inverse ils dépensent davantage dans des produits cosmétiques. —— Des super créatifs Ce groupe, âgé de 13 à 22 ans, monétise déjà ses produits, construit des empires, des magazines électroniques, des communautés, etc. Leur arsenal créatif (échanges de visages, selfies, objectifs AR et émoticônes) est devenu le support expressif de la scène numérique. Ce groupe utilise désormais la vidéo, le son, l’animation et plus encore pour créer de nouveaux paysages riches et variés, plaide en faveur de leurs causes préférées. et créer de nouvelles sources de revenus.  "[La génération Z] donne un nouveau ton à la culture visuelle - après une époque de photos posées sur des fonds rose millénaire, une nouvelle vague de contenu mélange des selfies avec des paroles, des collages imparfaits avec des paysages de réalité augmentée (RA) et des illustrations avec flux de vie candides . Celles -ci se superposent à la nécessité de vivre leur vérité et à un sens aigu de la responsabilité sociale. " —— Une génération plus créative que les milenials Selon une étude menée en 2019 aux États-Unis et au Royaume-Uni par JWT Intelligence, plus de la moitié des membres de la génération Z (51%) affirment que leur génération est plus créative que les générations précédentes. —— Les genZ sont intuitivement créatifs La génération Z est absolument plus créative, mais plus utilitaire que les autres générations En d'autres termes, si la «créativité» a été enseignée à la génération Y et à la génération X dans les cours d'art, elle est nettement plus inhérente à la génération Z. C’est une chose très naturelle qu’ils n’aient pas à fréquenter une école de publicité ou à développer un portefeuille officiel. termes de la façon dont ils créent - c'est quelque chose qui est intuitif pour eux.  . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Episode 12 we speak with David Melia, head of sports at Global Web Index on the Gold Coast ahead of him speaking at Sport Accord. GWI is the world’s largest survey of online behaviour and we quiz David on how data is increasingly being used in sports to improve the fan experience. In this episode we discuss his role at GWI, how he got into the industry, the challenges he's faced, what he does on a day to day level, the opportunities for brands in the sporting space and what we should look out for in the next 12 months.

Don’t get passed over for a promotion again. Kevin Mulrane is leading a scorching pace up the corporate ladder.As VP of Global Mid-Market Sales for Global Web Index, his advice for managing your career progression comes with verifiable weight. In this episode Kevin dishes invaluable advice on intentional progression, driving your own success, and having a plan to convert your career KPIs. If you are happy with where you’re at, you can probably skip this episode. However, if you are committed to growth and success, then dive right in!

Mobile Web Index released a report on voice search trends that covers more than voice search. In this episode I talk about the main take aways and future implications from the report. Also, I just make an appearance introducing a guest presenting the content. Enjoy See acast.com/privacy for privacy and opt-out information.

GlobalWebIndex is a market research company that provides audience profiling data across 44 countries to the world’s largest brands, marketing agencies and media organizations. We maintain a global panel of more than 22 million connected consumers which we leverage to create 20,000 data points on the behaviors of internet users around the world. Our clients, including Twitter, Google, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform. Since launching in 2009, we have renewed 98%+ of our client base and doubled our revenues each year. As we continue to innovate and expand, we are always on the look out for the best talent to help us re-engineer data-driven marketing. https://www.globalwebindex.com https://twitter.com/globalwebindex https://www.facebook.com/GlobalWebIndex

Ben Heavens is the VP/Head of Customer Success at GlobalWebIndex, and having worked there since the inception of Customer Success, has really seen and enabled the team to grow and evolve alongside a rapidly growing business. Heading up both Customer Success and Support, Ben has a solid understanding of how both proactive and reactive best practice can make a user base successful. Coming from a diverse client-facing background (from world-leading telcos, software companies and start ups) and working with some of the world’s biggest and best known brands gives Ben a great edge in understanding and driving Customer Success in any environment or situation.

Jason Mander is the Chief Research Officer at GlobalWebIndex - a London-based market research firm, which is said to provide the "world's most detailed syndicated research into online consumer behaviours" (IAB UK Member Directory). In his role, Jason is responsible for directing global studies across 34 markets and authoring flagship reports on social networking, mobile usage and media consumption.  Prior joining GlobalWebIndex in 2014, Jason was Head of Insight at Future Foundation, a leading global consumer trends and insight firm. Jason is a regular public speaker and a published author, who now blogs for titles like the Huffington Post and MediaPost. He is also a frequent contributor to media outlets such as BBC News, CNN, the Guardian and Bloomberg. Jason has been working with trends since his days as a Research Fellow at the University of Oxford. He has presented at a number of international conferences, and has been fortunate to visit more than 100 different cities in the name of research.   Links: GlobalWebIndex website GlobalWebIndex blog Jason's articles on the Huffington Post Jason's articles on MediaPost GlobalWebIndex on Twitter Jason on Twitter 

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends in social networking, GlobalWebIndex notes that we’re spending more time on social media — on average 1.77 hours per day! Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Aaron Draplin of Draplin Design Co. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why.

A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why.

* Google+ is second biggest social network according to Trendstream's Global Web Index.* Google engineer Tim Blasi announced a bandwidth slider to help users with poor internet connections.* Slide it right down and you get to audio only mode.* This could be huge for podcasters who want to invite listener interaction using Hangouts.GlobalWebIndex Google+ In Depth: http://globalwebindex.net/thinking/google-in-depth/Tim Blasi's announcement on Google+: https://plus.google.com/u/0/107339337083351011695/posts/XLpRLLJVaqaMike Russell, Music Radio Creativehttp://www.musicradiocreative.com

How to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust… The post Social Media Research- Why We Trust Strangers Online appeared first on Eric Schwartzman.