Podcasts about campaign asia

Campaign's editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign's editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.Further reading about the work and stories on this podcastKFC “Believe in Chicken” by Mother LondonChannel 4 “Considering What?” by 4CreativeApple TV+ “Severance in Grand Central” by Kamp GrizzlyKFC “Uncle KFC's Rice Bowl” by Wolf BKKIKEA “U Up?” by RethinkMaple Leaf “Look for the Leaf” by NFA Hosted on Acast. See acast.com/privacy for more information.

If you work across time zones, borders, and cultures, this is the show for you. This is your host Leonardo Marra, welcome to the international business podcast.  Today, we delve into the world of beauty and luxury. We will travel across the UK, Italy, France and China. What role will technology play in shaping the future of luxury? What are the most significant shifts occurring in the Chinese beauty market? And more. See below for details on each guest.⁠Join Leonardo on Patreon for:⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Archive: 102 episodes (40+ hours).Podcast Bonus Episodes: New exclusive content.Early Access: Upcoming YouTube videos and newsletters.Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.With guests:Giovanni Luigi Bordone is a multifaceted professional with a rich background in fashion, education, and business. As a Course Leader for the MA Marketing program at London Metropolitan University, he brings over 15 years of experience in corporate fashion business to the academic forefront. His expertise spans fashion marketing, luxury brand management, and sustainability, with a strong focus on teaching in diverse international settings across Asia-Pacific, Europe, and the Middle East. Giovanni's career has been marked by prestigious roles, including being a Made to Measure Ambassador for Ermenegildo Zegna and a Brand Ambassador for Scabal.Agnese Curti is a Brand Marketing Consultant and Co-Active Coach, combining strategic expertise with a people-centered approach. She recently founded Tangle Path, a coaching business specializing in the creative industries, to help professionals, teams, and creatives navigate growth with clarity and impact.With over a decade of experience in fashion, luxury (ex Gucci) and digital industries, she has led high-impact media and communication initiatives across Europe and Middle East, helping brands enhance visibility and audience engagement. Through coaching, she supports individuals and teams in moving from where they are to where they want to be, guided by the belief that growth is never linear - embrace the twists and turns.Lisa Nan serves as the China Luxury and Beauty Editor at Jing Daily, a New York-based publication. She specializes in analyzing Chinese consumer trends and behaviors, focusing on luxury, fashion, beauty, and WEB3 markets. Her work has been featured in prominent outlets such as South China Morning Post, Campaign Asia, Luxury Daily, and CPP Luxury. As the head of the biweekly Jing Beauty newsletter, Lisa covers key trends and insights in China's rapidly evolving beauty and wellness sector. Her biannual beauty trends forecast is highly regarded on Jing Daily. She has consulted for major brands like Clé de Peau Beauté, L'Oréal, and La Prairie on their China strategies.Manon Hu is the founder of Astrolabel, a brand consulting and management agency focused on enhancing the presence of luxury brands in China. Additionally, she serves as a Senior Partner at Luxurynsight, a leading data and AI-driven company specializing in strategic insights for the luxury market. Her expertise at Luxurynsight includes analyzing trends and consumer behavior in the Chinese market, particularly in luxury and beauty sectors, where she has been instrumental in highlighting the resilience of brands through innovative digital strategies. She previously worked Burberry and Gucci.If you work across time zones, borders, and cultures, come on the show to share your story. ⁠⁠⁠⁠⁠⁠Connect with the host Leonardo Marra

In this report, it's called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We're back for round #2, covering Totem Media's 2025 Marketing & Media Trends. Today, we talk about the 25 considerations, although we go through all of them, just the key ones. We're honored to have Totem Media Founder Chris Baker back on the show. Joining Chris is Minnie Wang, Senior Reporter for Campaign Asia. Minnie covers the marketing and advertising issues of Greater China for the magazine. 1. Looking at the considerations, #4 "Brands Still in Disbelief" - Can you explain this one? 2. Consideration #6: Experiences on the Upswing & #7 Active Hobbies are Growing - How will this translate for brands? 3. What's the 20/80 Rule? Will we expect many brands to leave the China market? 4. #14: The Great Retail Remix - How will retail survive the economic crunch? Is there anyone winning? 5. And for a bit of optimism...'#21 - China is Stil a Growth Market' - are you still bullish on China?

In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.Cannes Lions 2024 – final UK winners tableWe discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen's football” and the Sydney Opera House and The Monkeys for “Play It Safe”.We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.Make sure you follow the Campaign podcast wherever you listen to your podcasts.More:Cannes Lions names agency, network and most creative company of the yearElon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselvesCannes daily global podcast episode 5: Campaign beach party, plus latest winsUK takes Grand Prix for Audio and Radio at Cannes LionsMagnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.Cannes Lions 2024 – rolling UK shortlists table The Grand Prix Lions wins included German DIY-store chain Hornbach and HeimatTBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women's Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.The Grand Prix Lions wins included German DIY-store chain Hornbach and HeimatTBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women's Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.More:Cannes daily global podcast episode 2: Big wins in audio, health and outdoorCannes daily global podcast episode 1: Awards preview and new humour category'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.We are hosting the Campaign daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who's won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties. Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are again taking part in a daily podcast during the five-day festival.In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.Each of these shows will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who's won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.More:'Wear comfy shoes!' What's your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Cannes Contenders: The V&ACannes Contenders: McDonald'sCannes Contenders: Channel 4Find all of Campaign's Cannes Lions coverage in one place here Hosted on Acast. See acast.com/privacy for more information.

How can brands take advantage of China's new transformation? We decided to invite our livestream episode guests, Chris Baker, founder of Totem, and Minne Wang, Senior Reporter with Campaign Asia, for an in-depth discussion on 5 of the 10 considerations in Totem Media's 2024 report. The report (with links below) is a must-read for anyone looking to navigate the complexities of marketing in China for the next few years. 1. Consideration 1: Value Purchases rule - will this impact brands with weak value propositions? We think so. 2. Consideration 2: Wealth Divides Growing - are we seeing changes in the ever-important middle class? 3. Consideration 3: Trust is Under Pressure: Consumers increasingly scrutinize their purchase decisions, including those in CPG categories. How should brands respond? 4. Consideration 4: Social Commerce is Still Key - are we seeing a move away from Taobao and a greater focus on RED and Douyin? 5. Consideration 5: Brands Need Impact (and not just impressions): How do brands simultaneously focus on brand building while driving sales? How do we prioritize with fewer brand campaigns? 6. A/B Test

“Chiến dịch Tết của Lifebuoy bắt đầu vào khoảng tháng 7. Chúng tôi đi qua từng bước từ nghiên cứu thị trường, khảo sát khách hàng để chọn ra 2 ý tưởng cuối cùng, rồi từ đó tổ chức một cuộc pitching nội bộ dài 2,5 tiếng quy tụ cả brand team, creative agency đến những nhân sự dự án để chọn ra ‘Tết Ổn Rồi'” - Anh Nhân Mai, Giám đốc Marketing tại Unilever Vietnam kể về hành trình tạo ra chiến dịch Tết 2024 “thắng lớn" trên nhiều nền tảng mạng xã hội của Lifebuoy. Năm 2023, anh Mai Ngọc Nhân là một trong hai nhân sự Việt được tôn vinh trong danh sách 40 Under 40 của Campaign Asia khu vực Châu Á - Thái Bình Dương (APAC). Anh bắt đầu làm việc tại Unilever từ năm 2016 dưới chương trình UFLP, trải qua 6 lần thăng chức và gần 8 năm gắn bó với tập đoàn để đạt được vị trí như hiện tại. Bén duyên lĩnh vực Marketing nhờ đam mê nghệ thuật, tuy nhiên, anh Nhân Mai đánh giá sáng tạo trong truyền thông chỉ là một phần trong tính chất công việc của “người bảo vệ nhãn hàng”. “Marketing tại Unilever có 6P, phần communication chỉ là 0,5P thôi, còn 5,5P nữa mà marketer cần phải học.”  “Ở brand team, sáng tạo thiên về hướng tạo nên một brand platform riêng, dài hạn mà ở đó nhãn hàng được thoải mái thể hiện và kết nối với khách hàng. Sau đó, agency sẽ tham gia hỗ trợ về mặt chuyên môn để cộng hưởng tạo ra những ý tưởng đột phá.” - Anh Nhân Mai chia sẻ.  Tập 18 talkshow Untold Creative Stories chia sẻ về câu chuyện sáng tạo của người làm thương hiệu, hé lộ hậu trường tạo nên “Tết Ổn Rồi” - một trong những chiến dịch nhận được nhiều phản ứng tích cực nhất mùa Tết năm nay. ► Host: Nguyễn Thành Long - Managing Partners, Xanh Marketing & Founder, Dreamage Asia ► Guest: Nhân Mai - Giám đốc Marketing | Unilever  Xem đầy đủ cuộc trò chuyện tại: YouTube Advertising Vietnam. – Quản lý sản xuất & nội dung - Project Leader & Content | Lý Tú Nhã Quay phim - Cameraman | Khánnh Hoài, Kong Nguyễn Biên tập - Editor | Khánnh Hoài Thiết kế - Designer | Johann, Đạt Đặng Hỗ trợ - Supporter | Kim Ngọc, Gia Minh

Joining me today is Tash Menon -  CEO & Co-Founder of global creative technology company, Mash. Founded in 2018, Mash's foundational belief is that there's a more creative way to do creative services. Having flipped the traditional agency model on its head — by curating bespoke creative teams from referral-only freelancers — Mash has cultivated a global community of creatives working across 28 countries, with global brands such as Netflix, Breitling, Accor Hotels and some of Asia Pacific's fastest growing scale-up businesses.  The Mash of today has evolved into something almost unrecognisable from when it was started on a kitchen dining table. With the focus of redefining the future of work and continually building a culture that empowers and encourages both brands and creatives to benefit from remote work structures, Tash's direct and transparent approach has led her to now build a global business that has been recognised in almost every industry and business publication in Australia. Dubbed the ‘Mighty Mouse' of the advertising industry by Forbes USA and proudly named one of Campaign Asia's ‘Women to Watch', it's safe to say Tash's impact on the industry has spread far and wide, changing the way brands and creatives view their work for the unforeseeable future — and for the better.  Mash is also listed in Saari Collective's 101 South Asian Australian Startup Founders List (which you can check out here: https://saaricollective.com.au/south-asian-australian-startup-founder-list/?v=1).  Tash so naturally embodies the qualities of a textbook founder with a twist – living and breathing inclusive leadership without rhetoric.  I hope you enjoy the conversation and all of Tash's stories of the ups and downs of the startup game. 

You can learn more about Avery at https://vaynerspeakers.com/avery-akki... You can learn more about The Enlightened Passenger at www.peopleonplanes.com About Avery President, Vayner3, Former Head of VaynerMedia APAC, Managing Director President of Vayner3, Avery Akkineni, is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior. In July 2021, Akkineni launched the VaynerX consultancy, Vayner3, alongside serial entrepreneur Gary Vaynerchuk. In less than twelve months, Akkineni successfully led the expansion of the consultancy to 50+ global digital innovation experts. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic initiatives, including Web3 program development, generative AI, and immersive digital experiences. A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms, serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative Council, in addition to being a founding BFF member. Before the launch of Vayner3, Avery spearheaded VaynerMedia's expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while being awarded as Marketing-Interactive's 2021 Independent Agency of the Year (Gold) within two years. Additionally, Avery has been honored on the “Woman to Watch” by Campaign Asia, “Web3 Marketing Trailblazer” by Ad Age, on “NFT100” by NFTNow, and on “30 Under 30” by The Drum. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why was China a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? We talk to 2 people who have just come back from Cannes Lions, and they give us their unique perspective. Our guests today are Robert Sawatzky, Asia Editor Director at Campaign Asia, a part of Haymarket Media. Robert's work has been showcased across various platforms, from CNN to Campaign UK, highlighting his significant influence in the media landscape. Joining Robert, we have Rogier Bikker; Rogier moved to China at the young age of 21 and has made his mark on the digital sector in China over the past 15 years. Known for pushing creative boundaries and winning medals at the Campaign Agency of the Year shows, he sold his agency TOMORROW to S4 Capital's MediaMonks and is now the Managing Director of Greater China. 1. Are awards shows still important? Do they translate to business results? 2. What were your high and low points of Cannes? 3. Cannes is still the "World Cup" of the industry and sets the bar for the industry's best. 4. Why didn't China show up? Only 1% of the submissions from China 5. Is Cannes now becoming a tech show? 6. Cannes is still under-represented by young creatives who can be inspired by the show. 7. Is it because Global doesn't understand Chinese creativity, or the creativity is too executional? 8. Was any cool AI stuff, or was it in the work? 9. What was your favorite campaign of this show? 10. Is China's global conundrum about framing China's innovation for a global audience? 11. A/B Test: Awesome or Average? Of Course, Awesome!

You can learn more about Avery at https://vaynerspeakers.com/avery-akkineni/ You can learn more about The Enlightened Passenger at www.peopleonplanes.com About Avery President, Vayner3, Former Head of VaynerMedia APAC, Managing Director President of Vayner3, Avery Akkineni, is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior. In July 2021, Akkineni launched the VaynerX consultancy, Vayner3, alongside serial entrepreneur Gary Vaynerchuk. In less than twelve months, Akkineni successfully led the expansion of the consultancy to 50+ global digital innovation experts. Partnering with dozens of Fortune 500 corporations across industries, Vayner3 has successfully advised organizations on strategic initiatives, including Web3 program development, generative AI, and immersive digital experiences.  A leader, mentor, and investor in pioneering Web3 projects and communities, Akkineni is also an active advisor for several tech platforms, serving on the Board of Advisors of OneOf and Tracer, on the Web3 Advisory Board for Salesforce, Meta Creative Council, in addition to being a founding BFF member. Before the launch of Vayner3, Avery spearheaded VaynerMedia's expansion into the Asia-Pacific region, building a team of 150 people and opening VaynerMedia offices in Singapore, Bangkok, Tokyo, and Sydney, while being awarded as Marketing-Interactive's 2021 Independent Agency of the Year (Gold) within two years. Additionally, Avery has been honored on the “Woman to Watch” by Campaign Asia, “Web3 Marketing Trailblazer” by Ad Age, on “NFT100” by NFTNow, and on “30 Under 30” by The Drum. Before VaynerX, Avery spent her early career at Google in Silicon Valley, while she now resides in Miami, FL.

We look back on the highlights of Cannes Lions 2023 with our top editors who attended the global festival: Maisie McCabe, UK editor of Campaign, Gideon Spanier, UK editor-in-chief of Campaign, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Alison Weissbrot, editor of Campaign US, and Raahil Chopra, editor of Campaign India.We discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois, whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.Plus we talk exclusively to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year — as well as three Grands Prix.Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.Campaign hosted the daily podcast during the five-day festival – with a different mix of editors and journalists who were on the ground in Cannes talking each day.Find the rest of the episodes here or where you get your podcasts.More:Cannes Lions 2023: see all the Grand Prix winnersDove claims Media Grand Prix with ‘Turn your back'BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023Adam & Eve/DDB leads UK push in Cannes Monday shortlistsCannes Lions 2023 live blog: all the award winners and festival newsCannes daily global podcast episode 1: Festival predictions and 6% rise in entriesOgilvy London and Adam & Eve/DDB dominate UK's Sunday Cannes shortlistsHere's how to ensure you're not sexually harassing someone in Cannes Hosted on Acast. See acast.com/privacy for more information.

Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the awards from the fourth night of Cannes Lions.There were two big football-themed wins: Apple and EA Sports' Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery.Plus we have the lowdown on the Saatchi & Saatchi New Creators showcase and an on-the-spot report from the Campaign party at Carlton Beach.The next episode in our series of Campaign Cannes global podcasts will be next week when we will report on the fifth and final evening of the awards and have a round-up of the whole Lions festival.More:Cannes Lions: see all the Grand Prix winnersBA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023Adam & Eve/DDB leads UK push in Cannes Monday shortlistsCannes Lions 2023 live blog: all the award winners and festival newsCannes daily global podcast episode 2: BA wins big and NZ does the doubleCannes daily global podcast episode 1: Festival predictions and 6% rise in entriesOgilvy London and Adam & Eve/DDB dominate UK's Sunday Cannes shortlistsHere's how to ensure you're not sexually harassing someone in Cannes Hosted on Acast. See acast.com/privacy for more information.

Raahil Chopra, editor of Campaign India, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Gurjit Degun, creativity and culture editor of Campaign in the UK, Maisie McCabe, UK editor of Campaign, and join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecom company Skinny and Colenso BBDO, Auckland for radio and audio—one of two wins for New Zealand. Publicis Groupe won for Working With Cancer for health for good, plus the big theme at many of the talks and sessions has been AI. We are hosting the daily podcast all this week—with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. 

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka's short films jointly won the Entertainment Lions for Music Grand Prix.Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.  We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.We also speak to Simon Cook, chief executive of Cannes Lions, about  a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who's won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we'll tell you about the best parties and juicy gossip.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka's short films jointly won the Entertainment Lions for Music Grand Prix.Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.More:BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023Adam & Eve/DDB leads UK push in Cannes Monday shortlistsCannes Lions 2023 live blog: all the award winners and festival newsCannes daily global podcast episode 2: BA wins big and NZ does the doubleCannes daily global podcast episode 1: Festival predictions and 6% rise in entriesHere's how to ensure you're not sexually harassing someone in Cannes Hosted on Acast. See acast.com/privacy for more information.

Gurjit Degun, creativity and culture editor of Campaign in the UK, Raahil Chopra, editor of Campaign India, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland for radio and audio – one of two wins for New Zealand. Publicis Groupe won for Working With Cancer in Health for Good, plus the big theme at many of the talks and sessions has been AI.We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.More:BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023Adam & Eve/DDB leads UK push in Cannes Monday shortlistsCannes Lions 2023 live blog: all the award winners and festival newsCannes daily global podcast episode 1: Festival predictions and 6% rise in entriesOgilvy London and Adam & Eve/DDB dominate UK's Sunday Cannes shortlistsHere's how to ensure you're not sexually harassing someone in Cannes Hosted on Acast. See acast.com/privacy for more information.

Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who's won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we'll tell you about the best parties and juicy gossip.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.Cannes Lions 2023 live blog: all the award winners and festival newsHere's how to ensure you're not sexually harassing someone in Cannes Hosted on Acast. See acast.com/privacy for more information.

Narelle thinks of her organisation as a catalyst for change, and advocates that having this lens creates opportunities for people and business leadership, that also have positive impacts for society.  Providing an example of the gender pay gap and results achieved at Kantar, Narelle describes her implementation approach, discussing business alignment, data and critical moments in the employee journey. Noting that there are now five generations in the workforce, Narelle describes the opportunity to support careers and the business and societal benefits of inclusive households.   Narelle calls on you to understand the business imperative of getting inclusion right, and to know the value of your role in making a difference at Moments that Matter for your people, that also has positive impacts for your community. Topics in Narelle's episode:  Campaign Asia: women leading change Addressing the gender pay gap and women in leadership roles Data at Moments that Matter Five generations at work Thinking of your organisation as a catalyst for change Leadership, global cultural differences and representation  Knowing the value of your role  Join the free How HR Leaders Change the World community to receive our weekly newsletter – be the first to learn about new episodes and free bonus materials: https://frombabieswithlove.org/pages/how-hr-leaders-change-the-world  Linkedin: @FromBabieswithLove Email: hrleaders@frombabieswithlove.org  Website: https://frombabieswithlove.org/

We recently had the opportunity to speak with Chris Reitermann, the Co-Chief Executive of Ogilvy Asia and CEO of Greater China, about the role of AI in the advertising business in China. With an impressive 28-year career at Ogilvy, Chris has been instrumental in the successful rise of advertising in China. Ogilvy China is one of the largest and most respected agencies in the country, and it was awarded Integrated Marketing Agency of the Year by Campaign Asia in 2022. So, what does Chris have to say about the future of AI in branding in China? 1. Are we at another crossroads with the rise of AI? How will AI impact the business of advertising in China? Are agencies still relevant? 2. Will AI fully automate the advertising process? What will be the human role in the creative process? 3. Once far ahead, is China behind the AI curve now? 4. The agency's role has fundamentally not changed, despite the mediums and tools that have changed. 5. Where will China evolve post-Covid, and how has this changed the country's optimism? 6. Where does work/life balance fit into post-Covid agency culture? 7. Is an agency a place for a new recruit, or should they join the brand side? 8. How does Ogilvy balance experts and integration under a single office network? 9. Good growth is just around the corner for both agencies and brands in China 10. Local clients vs. global client needs are different - it's the local clients that want brand building 11. What are the biggest challenges for Chinese brands going global? 12. What's the importance of technology for agency services in China? 13. What's your favorite David Ogilvy quote? 14. Hey, are you still in China? Is China a regional hub? 15. A/B Test: Creatvity, Shanghai, MidJourney & KFC

Chị Nguyễn Trà Linh hiện đang là Giám đốc Điều hành T&A Ogilvy, một công ty hàng đầu tại Việt Nam về truyền thông và tiếp thị. Tại giải thưởng “Agency of the Year 2022” khu vực Đông Nam Á do tạp chí Campaign Asia tổ chức, T&A Ogilvy đã dẫn đầu hạng mục Influencer Marketing, Digital, và PR.    Trong thời gian gần đây, ngành truyền thông và sáng tạo nói chung đang chứng kiến những sự thay đổi lớn về xu hướng làm truyền thông và cả nhân sự trong lĩnh vực này. Ở tập mới nhất của The Quoc Khanh Show, host Quốc Khánh đã có cuộc trò chuyện cùng khách mời chị Nguyễn Trà Linh - Giám đốc Điều hành T&A Ogilvy để tìm hiểu về những xu hướng mới đang diễn ra trong lĩnh vực sáng tạo và nó đang ảnh hưởng đến nhân sự của ngành ra sao, làm thế nào để phát triển con đường sự nghiệp lâu dài trong lĩnh vực này. Hãy cùng đón xem!   00:00 - Giới thiệu khách mời 01:54 - Thay đổi trong ngành truyền thông 04:27 - AI Influencer sẽ là xu hướng? 06:19 - Điều gì khiến khách hàng ngần ngại với xu hướng này? 07:35 - ChatGPT sẽ thay đổi ngành truyền thông như thế nào? 10:14 - Coming up 10:34 - Vấn đề đang gặp phải ở agency 15:25 - Thay đổi cách làm việc để giảm tải stress 19:22 - Vấn đề gặp phải khi làm việc giữa các team 21:12 - Cách để người làm sáng tạo trở nên sáng tạo hơn? 22:21 - Coming up 22:42 - Khi nào thì nên bảo vệ ý tưởng tới cùng? 23:38 - Phát triển sự nghiệp ở ngành sáng tạo 25:55 - Kinh nghiệm quản lý đội ngũ trẻ 28:04 - Nếu một nhân sự giỏi rời đi thì nên làm gì? 30:58 - Dự đoán về ngành truyền thông trong năm 2023 35:34 - Chào kết   Dẫn chuyện - Host | Quốc Khánh  Kịch bản - Scriptwriting | Thu Bình  Biên Tập – Editor | Thu Bình  Sản Xuất - Producer | Anneliese Mai Nguyen  Kỹ thuật - Technican | Tuấn Khanh, Minh Nhựt, Nhật Trường, Hải Long Âm Thanh - Sound | Tuấn Khanh  Hậu Kì – Post Production | Minh Nhựt Thiết kế - Design | Hải Long   #Vietsuccess #TheQuocKhanhShow #TAOgilvy #ChatGPT #quantrinhansu #nhansunganhsangtao

In this week's episode of Fostering Change, Rob Scheer talks with Emily Chang, author of The Spare Room. Emily has 23yrs corporate experience and executive leadership at P&G, Apple, InterContinental Hotels Group, and Starbucks. Now the CEO of McCann Worldgroup, China. Prior to joining McCann Worldgroup in 2020, Emily held executive marketing and commercial roles at P&G, Starbucks, Apple, and InterContinental Hotels Group. Known for designing innovative O+O branded experiences, she has led marketing innovations like opening the first Starbucks Roastery outside of Seattle, introducing Apple Podcasts in China, and creating one of China's first reality television series.In 2022, Emily was awarded “Women To Watch Greater China” by Campaign Asia, recognized for her brand of purpose-driven leadership and focus on workplace inclusion. She sits on the board of SOS Children's Villages and is the author of a best-selling book called “The Spare Room,” also the topic of her first TEDx Talk. Story Key Notes:

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisation that we work, to benefit society and causes that we are passionate about, which also helps us to gain fulfilment personally and for those within the organisation. Abby's remarkable guest to discuss social legacy is Emily Chang, CEO of McCann Worldgroup China. An accomplished marketer and leader, Emily's previous roles include Apple, Procter & Gamble, InterContinental Hotels Group Greater China, as well as CMO of Starbucks China. Emily was recently awarded ‘Women to Watch Greater China' by Campaign Asia and has recently published best-selling book The Spare Room, which is also the topic of her first TEDx talk. In this inspirational episode, Emily shares how you can determine your own social legacy, clarity on your cause, feeling comfortable with asking for help, and living your maximum life that leaves people and circumstances better than you've found them. This podcast is sponsored by Labyrinth Marketing  http://www.labyrinthmarketing.co.uk/ (www.labyrinthmarketing.co.uk)  Host: https://www.linkedin.com/in/abigailcdixon/ (Abigail Dixon)  Guest: https://www.linkedin.com/in/emilychang8621/ (Emily Chang)  http://www.social-legacy.com/ (www.social-legacy.com) @thespareroom.emilychang The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com) 

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life.  Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisation that we work, to benefit society and causes that we are passionate about, which also helps us to gain fulfilment personally and for those within the organisation.   Abby's remarkable guest to discuss social legacy is Emily Chang, CEO of McCann Worldgroup China. An accomplished marketer and leader, Emily's previous roles include Apple, Procter & Gamble, InterContinental Hotels Group Greater China, as well as CMO of Starbucks China. Emily was recently awarded ‘Women to Watch Greater China' by Campaign Asia and has published best-selling book The Spare Room, which is also the topic of her first TEDx talk.   In this inspirational episode, Emily shares how you can determine your own social legacy, clarity on your cause, feeling comfortable with asking for help, and living your maximum life that leaves people and circumstances better than you've found them.  Host: Abigail Dixon Guest: Emily Chang. Visit www.social-legacy.com to learn more about the book, read weekly blogs, and buy the book (also on amazon/walmart) @thespareroom.emilychang on Instagram and Facebook This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Dheeraj Sinha, CEO, Leo Burnett -South Asia; chairman for BBH IndiaIn this episode of The Payal Nanjiani Leadership Podcast, listen to Dheeraj Sinha, CEO, Leo Burnett -South Asia; chairman for BBH India, talk about the culture of excellence and how he builds this culture in his own team.Dheeraj Sinha is the CEO, Leo Burnett -South Asia; chairman of BBH India. Under his leadership, Leo Burnett India has been awarded the No 1. ‘Agency of the Year in Leo Burnett's global network of 86 agencies. The company also ranked in the Top - 5 agencies in the Economic Times, Brand Equity Agency of the Year.   He is an award-winning strategist in Asia and has been amongst the top 40 advertising and marketing professionals in the Asia Pacific in Campaign Asia's top 40 under 40 lists for 2014.   

Emily Chang is a master bridge builder – and it's made her a wildly successful leader in the US and in Asia. As the CEO of McCann Worldgroup China, she bridges US and Chinese cultures to establish brands that are thriving, global, and remarkably agile. We'll talk about the differences between the two markets, and how brands can succeed in the notoriously challenging Chinese market. We'll also talk about another kind of bridge—between people—and how Emily literally opens her home to those in need and how that led her to the concept of social legacy, the topic of her bestselling book Spare Room. We'll also talk about capacity and how to take control of your time – perhaps the most valuable commodity of all. There's a lot to learn from this leader who, prior to McCann, was a top exec at Starbucks China, InterContinental Hotels Group China, Procter & Gamble, and Apple.       BIO:Having catalyzed a turnaround for McCann Worldgroup China in just over a year, Emily Chang is a true changemaker whose drive for O+O branded experiences and cross-cultural team leadership have delivered record-high results for the agency.  Emily has always positioned creativity and innovation at the center of her business strategy, even in her first two decades leading client-side businesses. So, when she joined McCann Worldgroup China as CEO in Sep 2020, Emily was thrilled to help brands deliver delightful, integrated customer experiences that earn a meaningful role in people's lives. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). Her teams tripled digital tender across stores, helped open the Starbucks Shanghai Roastery, and launched the brand's delivery program.  Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China, where she led all commercial functions across Greater China. Looking after 320+ hotels and a team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences. Prior to IHG, Emily worked for a combined 15 years at Procter & Gamble and Apple.   As a champion of DE&I, she is committed to creating a positive culture of belonging at work and in fact, sees Conscious Inclusion as a core business strategy. Emily injects a ‘positive spirit' in the workplace, prioritizing wellness, fun and active engagement. Among other significant improvements, McCann has seen “I see opportunity for potential growth” increase +88% and “My well-being is cared for” improve +70% over the last three bi-annual surveys.     In 2022, Emily was awarded “Women To Watch Greater China” by Campaign Asia, one of the most prestigious recognitions in the marketing & advertising industry. She also contributes time to support the industry's development by delivering lectures like at Tsinghua University, AmCham, and FBIF, and judging awards like New York Festivals AME Awards. Emily sits on the board of SOS Children's Villages and recently published a best-selling book called “The Spare Room,” also the topic of her first TEDx Talk. She enjoys spending time with Minki, her husband of 22 years, Laini, her thirteen-year-old daughter, Holly Berry their rescue dog, and Scarlett the pygmy hedgehog. 

Emily Chang wants to be a positive force for change in the world. The McCann Worldgroup, China CEO has already set a practical, yet powerful plan in motion with her book “The Spare Room.” She shares with Jeanne what inspired her to start the “Social Legacy” movement, how it works, and why it leads to stronger leaders and just better humans; why she believes we should integrate work and family instead of trying to find a balance, and how doing so changed her life 3-dimensionally; why you should always say yes when somebody offers you help; and why she wants her epitaph to read "I died empty." About EmilyEmily Chang is a true change-maker, having catalyzed a turnaround for McCann Worldgroup, China in just over a year. She has always positioned creativity and innovation at the center of her business strategy. When working as the CMO for Starbucks China, Emily was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem. Her teams were credited with tripling digital tender across stores, helping open the Starbucks Shanghai Roastery, and launching the brand's delivery program. Before joining Starbucks, Emily was Chief Commercial Officer for InterContinental Hotels Group, Greater China. Prior to IHG, she worked for a combined 15 years at Procter & Gamble and Apple. In 2022, she was awarded “Women to Watch Greater China” by Campaign Asia, one of the most prestigious awards in the marketing and advertising industry. Emily sits on the board of SOS Children's Villages, and is the author of the best-selling book “The Spare Room,” also the topic of her first TEDx Talk. She is married and has a daughter, along with a dog and a pygmy hedgehog. Instagram: @thespareroom.emilychangFacebook: @thespareroom.emilychangLinkedIn: Emily ChangWebsite: social-legacy.com

About PrantikPrantik is an entrepreneur & venture investor and acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact. He is a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, and Business Times on all things digital transformation and marketing and has trained over 500 enterprises in the region on this subject. Apart from his corporate role, he is an active angel & venture investor, mentor, advisor and speaker.About This EpisodeIn this episode Prantik shares about his journey as an entrepreneur, as well as the challenges encountered when creating a start-up.Tune in for a very exciting conversation!Quotes"The biggest obstacle to digital transformation is mindset and political will.""Any sort of change that needs planning with the prioritized roadmap that includes identifying budget and people.""If you wanna change direction, it takes time to change, it takes time and effort to change direction. It needs that push, it needs that heavy investment and certain investment that will be recurring over time.""The success or failure is not in your control, but you want to ensure the journey would be an interesting and a memorable one.""The goal is to sell for equitable access and opportunity."Useful LinksWebsite: https://pranmaz.com/Instagram: https://www.instagram.com/pranmaz/The Matrix Green Pill Podcast: https://thematrixgreenpill.com/

Prantik Mazumdar is an entrepreneur and venture investor and acts as a digital transformation catalyst in organizations to drive sustainable change and impact. He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building and scaling up one of the best and most awarded independent digital marketing services firm in the region that served brands like Standard Chartered Bank, Coffee, Bean and Tea Leaf, Starbucks. Kimberly Clark. Property Guru, StarHub, Kaplan, and INSEAD amongst many of his prestigious clients.In February 2019, Prantik had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle which is part of Dentsu international the largest Japanese advertising conglomerate. He is currently serving as the managing director of the CXM Group at Dentsu Singapore.He is a regular columnist for Marketing Magazine, Campaign Asia. Economic Times and Business Times on all things digital transformation and marketing, and has trained over 500 entrepreneurs in the region on this subject in 2015, Prantik was recognized as one of the top 50 most influential marketers in the world. Apart from his corporate role he is an active angel and venture investor, mentor advisor, and speaker through organizations like Quest Ventures, Thai Singapore. Health X Capital, NUS Angel Ventures and is an entrepreneur in residence at INSEAD.Outside of work Prantik is an avid cricketer, enjoys political discourse is intrigued by behavioral economics, and is enjoying parenting a four-year-old toddler.Please enjoy! Click here to subscribe to The Sell My Business Podcast to save time and effort. SELECTED LINKS FOR THIS EPISODEPrantik Mazumdar on LinkedInThe Deep Wealth ExperienceFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call Did you enjoy this episode of The Sell My Business Podcast? Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.Please click here to leave a review on The Sell My Business Podcast. This podcast is brought to you by Deep Wealth. Your liquidity event is the most important financial transaction of your life. You have one chance to get it right, and you better make it count. But unfortunately, up to 90% of liquidity events fail. Think about all that time, money and effort wasted. Of the "successful" liquidity events, most business owners leave 50% to over 100% of their deal value in the buyer's pocket and don't even know it.Our founders said "no" to a 7-figure offer and "yes" to a 9-figure offer less than two years later. Don't become a statistic and make the fatal mistake of believing that the skills that built your business are the same ones for your liquidity event. After all, how can you master something you've never done before? Are you leaving millions on the table? Learn how the 90-day Deep Wealth Experience and our 9-step roadmap helps you capture the maximum value for your liquidity event.  Click here to book your free exploratory strategy session.Enjoy the interview!

Meet Genesis Motor China's CEO Markus Henne as he describes his experience of building a luxury auto brand in China from the ground up. Markus joined Genesis Motor in 2019 from a distinguished career at Mercedes-Benz, and it has only been since October of 2021 that they have begun to distribute cars. How to build a luxury brand amongst all the competition? How to keep customers interested for 6 months after they have put down their deposits? Today's episode is sponsored by our friends of Campaign Asia. 1. How did you end up in China and what are you driving these days? 2. What's different about a Genesis, and what's it like working in the car industry these days? The advantage of a blank canvas 3. Hiring people outside of the industry is key to the Genesis Experience. 4. Advantage Direct-To Consumer model, especially in China 5. What aspects of the Genesis Experience can be exported from China? 6. Big brands want to go to Direct-To-Consumer but they are bound by tradition 7. How do you keep Chinese customers active before they can get their car? 8. NEV/EV - is there a difference in customer experience from regular petrol cars? 9. EV & Petrol: appeal to different consumer groups 10. Expect the big auto players to come back against the new NEV players, but it will take time 11. How do you define Genesis luxury? What is "Athletic Elegance"? 12. How do you define luxury in the after-sales world? 13. Any big differences working for a Korean company vs. a German? 14. Hong Xiao Rou or Schnitzel: It's Schnitzel!

What's the future of influencer marketing in China? To insights expert, Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights, not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop, located near XinTianDi in Shanghai. Today's episode is sponsored by our friends of Campaign Asia. 1. Why open a speakeasy and what's behind the name, Revolving Door? 2. How did you get into the insights business and why set up your own shop? 3. How e-commerce has dramatically how you uncover insights 4. Trends in Shanghai should not represent China trends. 5. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat" 6. The rise and popularity of Dystopia 7. Insights Mining in 2022: Home Visits Still Work the Best 8. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product 9. Data Looks at Past-Behavior - It doesn't predict the future 10. First Installment of Taobao Silk Market: The Squid Wins! 11. Do Chinese brands have the upper hand? In which categories? 12. Julien's favorite innovative Chinese brand: HeyTea 13. Building brands that will last needs more than KOLs but influencer groups 14. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever 15. A/B Test: Knedlíky or Jiaozi: the answer will surprise you!

One of the positives during the current pandemic is that the world is increasingly more connected, in a more meaningful way, as a result of the mass adoption to use emerging technologies. As we look toward a post-pandemic future, the role of technopreneurship becomes foundational to creating social impact through scaled access to equitable opportunities in health, wealth, and education. Today's episode is a continuation of our TechLink Wealth series and gives listeners unique insights into the world of technopreneurship and social impact investing while covering other topics ranging from the power of blockchain technology to democratizing education to conscious capitalism. This episode's guest is Prantik Mazumdar, an entrepreneur & venture investor who acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact. Previously, Prantik has been a part of successful venture exits within the digital marketing domain and he is currently serving as the Managing Director of the CXM Group at Dentsu Singapore. He is a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, Business Times on all things digital transformation. In 2015, he was recognized as one of the Top 50 Most Influential Marketers in the World. Apart from his corporate role, he is an active angel & venture investor, mentor, advisor and speaker to various organizations as well as an Entrepreneur-In-Resident at INSEAD. Prantik holds a Bachelor of Computer Engineering with a minor in Technopreneurship from the National University of Singapore. During the episode, Prantik gives us a look into some of the innovative startups and change-makers in the APAC region as well as insights into how his mission has been influenced over the last two years by a selection of thought-provoking readings, which are highly recommended. Suggested reads:

What's in store for the industry in 2022? During the first half of our two-part series, we speak to Gordon Domlija from WPP media agency, Wavemaker, about what brands in China need to do to stay relevant, and why client in-housing agency work isn't necessarily that easy of a task. Gordon also reflects on his career, why he came to China and the first place, and, despite being the Asia-Pacific leader, chooses to remain in China, despite Covid restrictions. This episode is co-sponsored by our good friends at Campaign-Asia. 1. Gordon's path to the ad business: it started in a nightclub and ended up at the Howard Johnson's 2. Why Gordon Stays in China as regional CEO 3. China + Asia: There's still a gap (and China is ahead) 4. How Gordon does his job without being a regional seagull 5. Working with platforms in the region is about collaboration because you can't do everything well 6. What are clients' expectations for 2022? 7. Is China too performance-driven? 8. Marketing predictions: Are brands now asking brands to drive private audiences or 1P? 9. What's the advantage of agencies in the world of corporate in-housing? Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai's world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for marketing in China. Bryce & Ali are well connected to China for over 20 years and still work in the industry in Shanghai. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent. For everything ShanghaiZhan: http://zhanstation.com/

"Một Marketer sinh năm 1985 và một người làm giáo dục với sự hăng say cháy bỏng” - Đó là cách anh Hùng Võ giới thiệu bản thân với khán giả, nhẹ nhàng và đầy ấn tượng như các chiến dịch Marketing của anh. Anh Hùng Võ hiện là Phó tổng giám đốc phụ trách Marketing của thương hiệu Biti's, Nhà sáng lập và Giám đốc điều hành của Dentsu Redder. Anh cũng là một trong 50 Giám đốc Marketing có tầm ảnh hưởng nhất tại Châu Á do Campaign Asia bình chọn năm 2021 và là thành viên Ban sáng lập và Hội đồng Cố vấn của đại học Fulbright Việt Nam. Được biết đến rộng rãi trong cộng đồng Marketer trẻ, anh cứ như "người thầy của tụi nhỏ”.  Sở hữu tư duy của một lão làng ngành Quảng cáo nhưng anh luôn thân thiện và cởi mở về các chủ đề xoay quanh bản chất của con người và hành trình khai phóng sự hạnh phúc trong họ để tạo ra những chiến dịch Marketing có sức ảnh hưởng lớn.Hãy lắng nghe tập podcast Vietnam Innovators hôm nay để cùng anh Hùng Võ gỡ bỏ từng nút thắt thông qua các câu hỏi xoay quanh chủ đề Marketing bền vững của host Ruby Nguyễn nhé.Hãy để lại lời nhắn, phản hồi hay bất kì câu hỏi cho chúng tôi tại vi@vietcetera.com nhé.#Vietcetera_Podcast #VI #Vietcetera

What does it take to lead the merger of two agency brands into one culturally aligned and growing business force that has quickly become one of Australia's leading media agencies?On Episode 28 of the B-side, I speak to Imogen Hewitt, CEO of Spark Foundry Australia, one of the world's leading media agencies and part of the Publicis network.Imogen has spent the last 20 years learning and honing her strategic leadership skills in full service, media, and creative agencies both in Australia and South-East Asia. A true marketing powerhouse, she was listed on Campaign Asia's 2017 and 2020 'Women to Watch list, and has been recognised on B&T's Women in Media Power List every year since 2017.Imogen chats about growing up in a working-class family in Balmain and how her fortunes changed after winning a 25k scratchy ticket that helped put her through private school and sparked her passion for working in the advertising industry.She talks about building a career  working in creative and media agencies and how this experience fostered her ability to think across disciplines and channels—giving her a hybrid strategic point of view. And how she has applied this strategic lens to the challenges faced as a new CEO, like combining two agencies with their own cultures, improving team morale, and turning around the business with a string of new business wins throughout Covid-19.We discuss why there aren't more strategists and creatives in CEO roles leading creative and media agencies. Why marketers aren't better at marketing themselves, and how she is carving out a unique point of difference for Spark through their guiding strategic pillars of people, product, and positioning.We jam on what makes for a successful client-agency relationship. Why creative and media agencies can work better together. And the importance of having a deep understanding of our customers, the context they're in, and the value they derive from marketing interactions in order to create truly successful campaigns.It was so refreshing to hear her no-nonsense views on strategy, the industry, leadership, and what it takes to run a media agency during these challenging times. I thoroughly enjoyed this chat, and I am sure you will too.You can find Imogen here: linkedin.com/in/imogen-hewitt-bb27031Learn more about Spark Foundry here: https://www.sparkfoundryww.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Indy Khabra is a digital marketing and ad technology leader with global experience. Recognised by Campaign Asia as 40 under 40 to watch, Indy has spent his career in various leadership and consulting roles related to digital marketing. Indy is a published, regular commentator in the industry. He is currently the co-founder of Livewire - a Sydney based marketing company focused on the gaming ecosystem. 

VASUTA AGARWAL | MD ASIA PACIFIC at INMOBI We all know what our comfort zone is – and we all have one.  The problem with living in your comfort zone is that it means you'll continue to do the same things that you do now, with the same outcomes.  Each leader has his or her own comfort zone, and what it means to step out of it is different for everyone.  But as the world has entered into a very uncertain business environment, most leaders today fear stepping out of their comfort zone. So how can we be courageous enough to step out of our comfort zone and how can we do it? To answer these questions We have with us today a very valuable guest- Vasuta Agarwal- the Managing Director for the Asia Pacific at InMobi. She has been featured in the Campaign Asia "Women to Watch 2020" list, among the "Top 50 Influential Women in Media and Marketing in India" for 3 successive years since 2018 and in the "Economic Times Women Ahead List" for 2018.

Prantik is an entrepreneur & venture investor and acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact. He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building & scaling up one of the best and most awarded independent digital marketing services firm in the region that served brands like Standard Chartered Bank, Income, Great Eastern Life, Royal Brunei Airlines, Coffee Bean & Tea Leaf, Starbucks, Ping An, Grab, Shopee, GoJek, Kimberly Clark, PropertyGuru, PegiPegi, Starhub, Singtel, Nanyang Business School, Kaplan, INSEAD amongst many of its prestigious clients. In February 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of Dentsu International, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CXM Group at Dentsu Singapore. He is a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, Business Times on all things digital transformation and marketing and has trained over 500 enterprises in the region on this subject. In 2015, he was recognized as one of the Top 50 Most Influential Marketers in the World. Apart from his corporate role, he is an active angel & venture investor, mentor, advisor, and speaker through organizations like Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures and is an Entrepreneur-In-Resident at INSEAD. Outside of work, he is an avid cricketer, enjoys political discourse, is intrigued by behavioral economics, and is enjoying parenting a 4-year toddler. For more information about Happy Marketeer, you can check https://www.happymarketer.com/ or connect with Prantik on https://www.linkedin.com/in/prantikmazumdar/. If you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince new guests to come on the show, and on top of that, I love reading the reviews! Follow Andrew: Website: https://andrewsenduk.com/ Instagram: https://www.instagram.com/andrew.senduk/ Email: hello@andrewsenduk.com

On this episode, Vineet is joined by Niraj Ruparel, Head of Mobile & Emerging Technology at GroupM and Head of Voice at WPP India. Niraj is at the forefront of mobile marketing in India, one of Campaign Asia’s 40 Under 40 Advertising professionals, and a champion of the power of voice-based tech. Niraj tells Vineet about his journey from modelling to marketing, about the rise of voice as a force in media, and about how brands are leveraging this to deliver services to the next billion users. You can find Niraj Ruparel on LinkedIn:https://www.linkedin.com/in/ruparelnirajFollow Vineet on Twitter & Instagram: https://twitter.com/ashcharyafuckit and https://instagram.com/ashcharyafuckit (@ashcharyafuckit)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we’ll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I’m Louise, Design Assembly Founder and Director and today I’m talking to Maria Devereux. Maria is Executive Creative Director at Colenso BBDO in New Zealand, recently named Cannes Lions agency of the decade for the Pacific Region. Having started her career at Colenso BBDO as a designer, she’s since worked in creative roles both locally and internationally on a range of clients including Google, BMW/MINI, Air New Zealand, Viagra Canada and MARS Global Petcare. In 2019 she was named in Adweek’s Creative 100 and in 2020 she co-created a leadership program designed to bring empathy to the way we work and lead. She is a passionate member of the Mentally Healthy Change Group in Australasia and was recently awarded a Certificate of Excellence at Campaign Asia’s Women Leading Change Awards. She’s collected over 100 international and local awards for her work at multiple shows including two One Show Grand Prix and three One Show Gold for her work on Pedigree SelfieSTIX.

Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. On ATP Stories today, Simon Kemp. Recognised as one of Asia's most influential digital marketers by CMO Asia magazine, featured in Campaign Asia's 40 under 40 honours list. He's developed brand strategies for Unilever, Google, Coke, Nestle, Diageo. Author, music producer, go-to-go for anyone who wants to know what's hot in Asia and digital today. Founder of Kepios, Global Consultant for We are Social Asia. He is the go-to guy for what's hot and what's happening in digital marketing when it comes to Asia.

Social media can be a bit unnerving for most brands - at least those who don't truly understand it. It is more than just posting on Facebook, although many brands still do not realise this. It is about 'Thinking' social media that will make the difference in your brand and business. And, it's about having a clear thinking social media strategy that is even more important. Simon Kemp has developed brand and marketing strategies for many of the world's most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo. Over 12 million people around the world have read his marketing books and guides, and he appears regularly on television and in the press to discuss brands and marketing strategy. Simon is the founder of Kepios, a marketing strategy consultancy, as well as Regional Managing Partner for We Are Social in Asia, and Head of Asia Pacific for Contagious's consulting division, Insider. He was recently recognised as one of Asia's Most Influential Digital Marketers by CMO Asia magazine, and was featured in Campaign Asia's 40 Under 40 honours list in 2014. He has also been a global management consultant, working at both Accenture and Ascension Strategy Consulting.  Simon knows social. He knows how to put it together for brands around the world.  Digital influencer, Simon Kemp goes into some extreme detail as to how you can improve your digital social media strategy and implementation,  to attract and retain your audience. It's about thinking how to do it easier. It's not easy, but with some of the key content principles that Simon outlines, you can get to the bottom of creating a remarkable business online, every time with social media that works. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com               More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/ Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ Take the Digital Leadership Quiz: http://www.leadership.digital www.thedigitaldelusion.com (C) 2016 Doyle Buehler

Simon Kemp is a marketing strategist who relocated from the U.K. to Singapore in 2007. Since then, he has developed brand and marketing strategies for many of the world's most admired companies. 10 million people around the world have read his marketing books and guides, and he appears regularly on television and in the press. In 2015, Simon founded his own marketing consultancy, Kepios. In addition, he is the Regional Managing Partner in Asia for We Are Social, a global marketing agency. He is also Head of APAC for Insider Consulting at Contagious Communications, another international marketing agency. Simon was recently recognized as one of Asia's Most Influential Digital Marketers by CMO Asia Magazine, and he was featured in Campaign Asia's "40 Under 40" honours list in 2014. Outside of work, Simon is a music producer and a DJ, and he's halfway through recording his first album. He also organizes various social events, including tasting nights for the Singapore Whisky Society, as well as the hugely popular #SataySocial street-food event.    Links: Simon's about.me webpage Kepios website We Are Social website We Are Social's 2016 Digital Yearbook on SlideShare Simon on Twitter