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In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rachel Franklin-Heys, Head of Client Success at Pikkal & Co, a leading corporate podcast agency throughout Asia. Together, they discuss the importance of understanding the psychology of consumer behavior for excellent customer experience, the power of storytelling, and building meaningful connections.
Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience? Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories, offering invaluable insights for hosts and listeners alike. She relies on audience engagement, backed by analytics and success metrics to unlock the power of authentic, engaging content that fosters community building and elevates a brand's success. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support
Nikita Kumar is a Podcast Success Manager at Pikkal & Co, where she integrates complex narratives into engaging content. In this episode of The Communicative Leader, Nikita talks to us about the role of leadership and communication in the podcast industry, but really leaves us with a masterclass in building authentic relationships. Until next time, communicate with intention and lead with purpose.Looking for more leadership tips?Join our weekly email list to receive episode recaps, previews, and most importantly, communication-rooted solutions for your everyday workday questions and experiences.Sign up here: http://eepurl.com/h91B0vSupport the Show.Hey leader! Thanks for listening. For more leadership communication tips, check out https://www.thecommunicativeleader.com/
On the next episode of The Leadership Communication Show, I speak with Graham Brown, founder of the Award Winning Podcast Agency, Pikkal & Co. Graham is a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world's leading organizations. He's a passionate storyteller who specializes in helping global corporations and government agencies find their voice with podcasts. And as you likely know, podcasting is one of the best ways to demonstrate thought leadership, which is something Graham knows inside and out. We discussed podcasting, thought leadership, purpose, vulnerability, imposter syndrome, facing rejection, finding your why, the value of attention, and more. It was a great conversation, and I hope you find it helpful. Get this episode on our website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts. Learn more about Graham: • Graham's Website • LinkedIn • Pikkal & Co. Website And learn more about your host, Michael Piperno, here: https://www.wearecomvia.com/about/ and here: https://www.michaelpiperno.com/about-michael-piperno/ --- Support this podcast: https://podcasters.spotify.com/pod/show/leadership-communication/support
This reggae selector from Japan had one of the most viral moments onboard the ship last year. Find out what he will bring new to this voyage and how he met up with Massive B Sound.
This reggae selector from Japan had one of the most viral moments onboard the ship last year. Find out what he will bring new to this voyage and how he met up with Massive B Sound.
Welcome back to the Coaching Call, my guest today is Graham Brown who is the founder of Pikkal & Co – an Award Winning AI-Powered, Data-Driven B2B Podcast Agency in Singapore. Join me as we do a deep dive into his fascinating world and the beauty that resides there. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. If you enjoy the podcast, please subscribe and leave a short review on Apple Podcasts, or wherever you listen? It takes less than 60 seconds and it really helps. If you enjoyed this episode buy me a cup of coffee, make it a large: I'm trying to keep this episode free of advertisements and could use your help with the cost of bringing your this fun and entertaining podcast. Anything you can donate to the cause is greatly appreciated. To donate go to: https://www.paypal.com/paypalme/sifuRafael select friends and family, thanks. Subscribe: https://podcasts.apple.com/us/podcast/coaching-call/id1546026323 Please leave a star rating and a review here Follow Coaching Call: Facebook: facebook.com/coachingcall Instagram: instagram.com/coachingcall Email: maxfitness@optonline.net LinkedIn: linkedin.com/in/maxfitness Youtube: https://www.youtube.com/@coachingcall to watch the full interview. --- Send in a voice message: https://anchor.fm/coachingcall/message
World Traveling Storyteller, Author & Entrepreneur. Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Show notes at: https://www.jeremyau.com/blog/graham-brown
In this interview, Graham Brown demonstrates how we can use storytelling to build our brands and connect with others. Graham thinks podcasting represents the conversations we no longer have with each other. Takeaways:When you feel fearful or experience imposter syndrome remember that's a sign for you to “choose yourself”. So pick you. Because you're the one your audience is waiting to hear.For business, a podcast is a great way to build our brand and influence people. It's an excellent stage to create space for your audience and customers to connect with you and each other.“Imposter syndrome is not a barrier. It's something that's telling us that we need to pick ourselves.” ~ Graham BrownTelling your story using a podcast as your stage helps you consistently place your brand or business in front of an audience. Finally, through this podcast, I interviewed Graham, an entrepreneur in Singapore while vacationing in Mexico.That's the power of podcasting! We get to meet people we normally wouldn't.Bio: Graham is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data-Driven B2B Podcast Agency in Singapore. (cont'd).Connect with Graham: www.grahamdbrown.comLooking for guests for your podcast? Look no further. For award-winning, engaging guests, visit www.podmatch.comGot questions about podcasting? Attend the next meeting of the New West Podcasters Club. Where podcasters come for answers.This podcast is hosted by Captivate, try it yourself for free.
In today's digital era, entrepreneurs must adapt to new technologies and trends to keep up with the noise and stand out. In this episode of The UnNoticed Entrepreneur Podcast, guest Graham Brown, CEO of Pikkal &Co., shares why you need to overcome your fear of the unknown to become a good storyteller and sell yourself, and how the Economy of Attention has changed and how you could keep up within it.Graham also shares how podcasting, and all the assets that you invest, is a good way to #getnoticed in the long-term, and how he gets himself and Pikkal noticed.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.Post-production, transcript and show notes by XCD Virtual Assistants Support the show
In today's digital era, entrepreneurs must adapt to new technologies and trends to keep up with the noise and stand out. In this episode of The UnNoticed Entrepreneur Podcast, guest Graham Brown, CEO of Pikkal &Co., shares why you need to overcome your fear of the unknown to become a good storyteller and sell yourself, and how the Economy of Attention has changed and how you could keep up within it.Graham also shares how podcasting, and all the assets that you invest, is a good way to #getnoticed in the long-term, and how he gets himself and Pikkal noticed.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platformLoomRecord quick videos to update your team and cut down meetings by 29%.Post-production, transcript and show notes by XCD Virtual Assistants Support the show
Graham Brown has spent over fifteen years helping corporates, startup founders and storytellers find their voice. Graham is the founder of CEO Pikkal & Co, who creates award winning podcasts for brands. He is the host of his own podcast called Podcast Maps. In Graham's spare time, he is also an ironman triathlete. Sponsorships & partners:- ExpressVPN: ExpressVPN.com/kickoffsessions and get 3 extra months free- Buzzsprout: Buzzsprout.com and receive a $20 Amazon Gift Card(00:00) Introduction(02:05) Why do you do what you do? (04:50) How to stand out as a introvert (07:01) When did you lose faith in the traditional system?(10:26) What did you learn from programming? (12:45) What did you learn from travelling the world?(18:43) Have you ever felt lost when travelling? (20:14) The search for happiness & purpose (22:00) Do more of what makes you happy(24:45) Enjoying the process & living in the moment (27:50) Independent thinking & external influences (32:50) How can someone be a young leader? (36:15) The power of attention & building authority (41:00) Life is not a zero-sum game(43:45) Adopting a growth mindset in life (47:00) How to build trust and authority? (51:45) How do you find your niche and brand image? (55:10) Following through on opportunities (57:30) Embracing imposter syndrome Please leave a review:- Spotify: https://spoti.fi/36RrL9Y- Apple: https://apple.co/3uCwViFServices:- Career mentoring: https://bit.ly/3FCS3JA- Podcast consulting: https://bit.ly/3aYzm5w- Newsletter: https://bit.ly/3JqSocials:- YouTube: https://bit.ly/3HleVy2- Spotify: https://spoti.fi/3EE3FuG- Apple: https://apple.co/32ArW7D- LinkedIn: https://bit.ly/3FCS3JA- TikTok: https://bit.ly/314Support the show
A different kind of guest for today - Pilar talks to Graham Brown, founder of the podcasting agency Pikkal & co. Graham started podcasting before "podcasting" started (around 2014), recording conversations with guests, directly from the phone. At the time Graham was living in Lanzarote, and was missing having conversations with other people, in particular meeting other entrepreneurs. No matter how beautiful the surroundings, Graham missed the inspiration he got from talking to others. He continued travelling, and eventually connected with other entrepreneurs in Asia, where he started living. Eventually, others started asking him how "how do I do this?" And without realising, it, he was running a podcast agency.Podcast market fit happens when 2/3rds of your audience listen to at least 2/3 of your episode. So, if you look at the data and see for how long your audience listens to your show, you can see what kind of match you have. This can help you decide on your future content. It's not all about having high download numbers. Graham has seen that there are these "pockets" where there are low audience numbers, but high engagement. This can point to a niche who are really into the subject - and you can let this drive your planning. eg Should you set up a new show about it? Or do a whole series around it? 20.34mins Graham has a specific example of being data driven, that of one of his recent clients who was creating episodes for one podcast in different languages. He also suggests a suitable cadence to help you grow your audience when you first start, but the most important thing is consistency.So how should businesses approach podcasting, to connect as best as possible with their current and potential customers? The value of a podcast lies in "unlocking the human potential inside a company" ie reminding listeners that there are actual human beings within an organisation. And these people have stories, insights and values that are worth sharing. This is the difference between traditional product advertising and true podcasting: unscripted conversations. Regarding formats, that depends on the company and angle. But finding the right team is crucial, as is finding an "anchor", a regular host who is there as much as possible to connect with the audience. The host acts as the guide for the listener, asking the questions we want to know the answers. And talking directly to you, the listener. To end the episode, Graham reminds us of the importance of understanding our intrinsic motivation for starting a podcast. And the fact that podcasting is a great medium to practice having conversations with others, a skill that will serve you for life. To find out more about Graham, check out his website, grahamdbrown.comIf you're thinking of starting your own podcasting adventure, I recommend Buzzsprout as host - click here for my affiliate link, which also gets you a little discount, and Riverside FM for recording, which you can access through this other affiliate link.
Graham D. Brown helps corporate leaders find their authentic voice through creating their own podcasts and speaking on other people's podcasts. He is an entrepreneur, podcast host, and the founder of Pikkal and Co., an agency that produces corporate podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014. In this episode of The Storytelling Lab, Graham explains how to find your unique brand voice and make your podcast exciting and engaging for your ideal audience, even when your industry is boring! See acast.com/privacy for privacy and opt-out information.
PurposeTo stimulate the audience to raise their game, develop their leadership talent and be stimulated by the insights and playful “banter” between two passionate Broadcasters, in order that they can make a positive impact on their businesses, their own work and their lives. Objectives:To have fun, spar and have a healthy competition with a pair of hostsTo listen to each other with heart and soulTo have deeply authentic, open, vulnerable and courageous conversationsTo stimulate each other to share insights on leadership and lifeTo do our homework and bring new insights on leaders in the news and booksTo help individuals and organisations globallyTo be of such added value that we make our audiences hungry for the next episode OUR TOP INSPIRING LEADERSHIP ROLE MODELSGraham: Robert F Kennedy - a man who changed his views and embraced diversity and yet was serially unfaithful MLK - the power of storytelling, the “mountain top” etc Greta Thunberg - the 20 year old climate change “activist”Jacinda Ardern NZ PMSteven SpielbergMalala YousafaziSouichiro HondaBill Gates - Gates foundation from Microsoft (Melinda)Tim Cook Angela Merkel Jack Ma?Jonathan:Oprah WinfreyFlorence NightingaleSir Ernest Shackleton General the Lord Dannatt The Emperor Marcus Aurelius General Colin PowellAmelia EarhartRosa ParksMother TheresaThomas EdisonWarren BuffetINSPIRING BOOKSWhat's your favourite book on leadership and life and what would we learn from it?Jonathan: It worked for me: In Leadership & Life by General Colin Powell TUNE IN NEXT MONTHNext month we look forward and discuss MQ - Morals Integrity Values Principles & BeliefsOUR ASKWe ask YOU the audience to send questions in to our 2 websites Jonathanperks.com or Pikkal.com See acast.com/privacy for privacy and opt-out information.
Storytelling in Podcasting is an essential skill that allows you to capture attention and engage with listeners. When you aim to reach your audience through spoken words, no matter what your motive is, podcast storytelling is a powerful tool that can help you make that impact, which you desire. Even if you're teaching a lesson or speaking about a specific topic, storytelling engages readers and keeps them coming back for more.Story-teller, podcaster, and founder of Pikkal & Co. Graham D. Brown joins Allen Koski in this week's episode of The New Nomad. Being a master storyteller, Graham enticed the audience with the story of his journey to the podcasting world and why he chose storytelling as his way to connect with people. If you are planning to start a podcast to share your thoughts with the world, tune in to The New Nomad podcast. Remember, your story is only as good as the people who helped shape it.[2:17] Life is an experiment[7:56] We are born hardwired to connect[15:03] Having your own podcast is all about the journey[20:08] Podcasting is not about money[30:33] Decluttering your life[33:03] It's not the things that matter, it's the experience that comes along with itGUEST BIO:Graham D. Brown is a World Traveling Storyteller, Author & Entrepreneur. He is the founder of Pikkal & Co – Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.Graham D. Brown LINKS:Website: https://grahamdbrown.com/Twitter: https://twitter.com/grahamdbrownPikkal: https://www.pikkal.com/Facebook: https://www.facebook.com/authorgrahamdbrown/Youtube: https://www.youtube.com/c/GrahamBrownPlusFollow Insured Nomads at:Instagram: @insurednomadswww.insurednomads.com
I am fascinated by internal company podcasts and how corporate companies are taking advantage of audio to distribute communications to their employees. I have been following Graham Brown, Founder, and CEO of Pikkal, a corporate podcast agency in Singapore, for quite some time, so I invited him to talk to me about the work he does and find out how companies benefit from branded podcasts. "There's a big group of corporate people who have a significant need. It's not a content problem; it's a communications issue. So how do they speak authentically and communicate like humans? When you put it in the corporate context, a lot of that can be lost and obscured by the parameters of how companies traditionally communicate, through white papers or press releases or through the lens of coms, which tends to edit everything." Graham and I discuss options for advertising and why corporate podcasts are a global phenomenon. We also talk about some of the challenges Graham sees the industry facing and how we should look differently at the data we currently get from podcasts. (Which was so interesting). To learn more about Pikkal, visit the website: https://www.pikkal.com/ You can connect with Graham on his website: https://grahamdbrown.com/ If you are interested in podcast advertising, please reach out to us at True Native Media or connect with Heather on LinkedIn. If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - True Native Media
When you are an entrepreneur, you are driven by the challenge and intrigue of the business journey. Your reward is the excitement you gain from a genuine feeling of adventure. Graham Brown says his journey started in telecom and communications which lead him to become one of the world's most recognized podcasters. Brown started podcasting as a hobby to reach out to entrepreneurial nomads like himself which lead him to South East Asia to meet Billionaire Tony Fernandez of Air Asia to build a podcast asset to leverage the human connection. Graham believes leadership is Storytelling. Graham helps Corporate Leaders find their authentic voice through creating their own podcasts and speaking on other creative podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014.A graduate of Artificial Intelligence & Cognitive Psychology (Sussex University) and Entrepreneurship (Harvard Business School), Brown is the founder of Pitch Media Asia - Asia's largest Podcast Media House and he is best known for being the Show Host of Asia Tech Podcast, The Podcast Show and Pitch deck Asia shows spanning 500 episodes across 15 Asian Markets. He is also a published author and has penned books such as “Brand Love: How to Build a Brand Worth Talking About” and “The Mobile Youth: Voices of the Mobile Generation”.Graham is also the founder of Pikkal & Co – Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown shares lessons learned from helping some of the world's leading organizations (McKinsey, UTI, Julius Baer, UBS, and the Singapore Government find their voice with podcastsAs an entrepreneur, Brown founded mobile youth in 2000, the world's first youth-focused telecoms company, and built it into a multi-national company spanning 45 countries. He has appeared on CNN, CNBC, BBC TV, Financial Times, The Guardian, and Wall Street Journal. A prolific public speaker, he has spoken on topics ranging from Marketing Innovation to Early-stage Startup Investment. Throughout his exciting career, he has helped shape the marketing strategy of clients such as UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks, and even participated in the rollout of the world's first consumer mobile internet services (NTT DoCoMo's iMode) in Japan during the 1990s.A student of the world, Brown has lived in countries such as New Zealand, the UK, Spain, Japan, and Singapore and speaks fluent Japanese, Spanish and English. Let's welcome Graham Brown to the Follow The Brand podcast where we are building a 5 STAR Brand That You Can Follow!https://grahamdbrown.com/www.5starbdm.com
Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency.He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. He also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, The Age of Audio, Podcast Guesting Pro and Asia Tech Podcast. He has published over 2,000 podcast episodes. His work has been featured in the Financial Times, The Wall Street Journal and has worked with McKinsey, Leap, UTI Investment Bank, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney and Monster Energy Drinks. - 15 years helping corporates, startup founders and storytellers find their voice - Public speaker, published author, investor - Founder CEO Pikkal & Co - we create award winning podcasts for brands - Podcast Guesting Pro - get booked on 24 podcasts in the next 6 months - Founder The Podcast Accelerator - global mastermind of podcast hosts & producers - Podcast show host @ Podcast Maps - Author Podcasting for Brands - Artificial Intelligence & Cognitive Psychology (Sussex University) - Entrepreneurship (Harvard Business School HBX) - Ironman triathlete See acast.com/privacy for privacy and opt-out information.
Storytelling is a powerful tool for yourself and for others. The story you tell others, and the story that others tell you, can ultimately affect the story you tell yourself. Many talk about storytelling as a marketing tool in the business sense, but it is equally true that it affects your choices and decisions in life. Are you living a life following your own story or are you just following the story that others place upon you?In this episode, we chat about the nomadic lifestyle with Graham Brown, the Founder of Pikkal & Co. We talk about his journey in the mindset change, finding his path and true joy in a minimal, nomad life after achieving society's definition of "success". We compare differences between family and solo travel, showing that even within the community of digital nomads, there is no ONE specific lifestyle. Everyone has their own story to tell, and narrate.Graham shares why it is important to live life on your terms, and the pain of regret. We dive deep in exploring mindset shifts and how you can rethink if you are genuinely pursuing what you want or simply living a life others or society defined for you.
Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. He stayed up real late and Lou woke up real early to create this across-the-globe, engaging episode of Thrive LouD. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. Corporate podcasts are more popular in the B2B industry. In this episode, I am joined by Prarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch. She draws from her experience and knowledge to share some of the top trends in B2B podcasts. She also shares in this episode, the best practices she has observed in designing and maintaining a podcast that performs.Join us in this episode to learn more about the world of B2B corporate podcasts. Are they just a passing fad or actually a great revenue generating strategy?Do connect with Prarthana Sibal on Linkedin - https://www.linkedin.com/in/prarthanasibal/or visit their agency website: www.pikkal.com Thank you for listening!You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadershipThe Making of a Thought Leader podcast is brought to you by Jot My Bio.comJot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides. To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com
How to launch a B2B podcastPrarthana Sibal is head of client services at B2B podcast agency Pikkal. Prarthana and her team give guidance to corporates on how to launch a B2B podcast.In this episode of the Better Presentations More Sales podcast Prarthana shares with listeners a whole host of tips, ideas, and advice that can help begin their B2B podcasting journey and importantly the reasons why they should be doing it.These reasons include:Using a podcast to create conversations, build stronger relationships with existing clients, build awareness of and communicate your brand.Prarthana advises small businesses to start their podcast journey by being a guest by building a story that will be appealing to podcast hosts.For corporates Prarthana's advice is to enter the B2B podcast space now whilst it is still emerging and growing. Her advice is to align the podcast with the business objectives and to commit to a host, ideally someone from within the organisation.And to be consistent in publishing. In the way this podcast comes out every Monday. And what about the stats we sometimes overly obsess on?Prarthana suggests focusing on levels of engagement - data that shows how much of a show is listened to and also podcast rankings in the sector or niche your podcast is operating in. You can connect with Prarthana on Linked In And reach out via Pikkal.com This is episode 212 of the Better Presentations More Sales podcast - the previous 211 episodes are available on your usual podcast app or you can listen and download them via this link. To find out how more about how I can help you deliver confident, impactful, memorable and action inducing presentations in 2022 please follow this linkBefore you book any training or coaching with me it is important for you to be sure that I'm the right person for you or your team so let's have a 15-20 minute informal no obligation no charge chat on Zoom. Simply click on this link to make that happen.If would like the chance to be sent by me a copy of my book : 12 Business Lessons from Running an UltraMarathon simply leave a review for the podcast, take a screenshot and email it to at podcast@trevorleemedia.co.uk - don't forget to include your name and postal address. If you've already left a review - thanks very much - simply screenshot the one you already left and send it to me. Thanks for listening. If you like the show please do leave a review via your podcast app. or comment in Linked in or share with others. Any / all of those actions would be much appreciated.
Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she's our guest this week on the On Brand podcast. Episode Highlights Is it still the ‘golden age' of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).” How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives: Awareness Acquisition Influence What's one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host's style and the relationships they've built. These “people skills” ensure that your show can facilitate engaging conversations with guests. What brand has made Prarthana smile recently? “It's not really a brand, it's a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about. To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Please check out http://AutomatingSuccessShow.com where you can watch each episode's BEST Business Automation and Growth strategies, and download a FREE copy of Joe's “12 Keys to Maximizing Your Business Potential!” Graham Brown (@GrahamDBrown) is a Podcast Guesting and Podcast Booking Specialist as well as the CEO and Podcast Host of Pikkal & Co. He has spent 15 years helping corporate workers, startup founders and storytellers find their voice and is a Public speaker, published author, and investor. He joins us to talk about how he harnesses AI, Machine Learning, and Pattern Recognition to help build the network of podcasts and help entrepreneurs and people tell their stories to a wider audience. Please follow us on TikTok and Instagram @AutomatingSuccess for more helpful Automating Business tips, tricks, and silly memes on maximizing growth and productivity. If you felt any benefit from this show please let us know by leaving an iTunes review, sharing this episode on social media and emailing a link to anyone you think would also find benefit here. Our goal is to inspire every listener to incorporate automation into their business. Thank you! Connect with Joe Langton and Automating Success: Visit the AS Website: http://AutomatingSuccessShow.com Follow AS on TikTok: https://www.tiktok.com/@AutomatingSuccess Follow AS on Instagram: https://www.instagram.com/AutomatingSuccess Subscribe on YouTube: https://www.youtube.com/channel/UC2I9BDnKqInYs8tJ66uzrwQ Like AS on Facebook: https://www.facebook.com/automatingsuccessshow
“What's the problem that you're facing? What's the challenge?” In Season 3, Episode 13 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder of Pikkal & Co, Graham Brown.
Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It's pronounced like “pickle”, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting. Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People: · The story of how a guy from England ended up in Singapore doing podcasting · Everybody has a great story to share · There are elements of your story that other people can identify with · We are all living our own version of the “hero's journey” · One of the key elements is getting a stage to share your story · People follow people, not brands and that is the doorway into business · We need to unlock the human potential of our brands · Storytelling is everybody's business · People will forget what you told them, but they will remember how you made them feel · Stories don't have to be trilogies or epics, they can be one line or even one word · Great storytellers take away uncertainty · You need a stage, a story, and the system · Determine whether you need to start your own podcast or be a guest on someone else's · Go forward in an agile manner · Refine your narrative after each presentation · Find your start and the “why” will become apparent · Podcast guesting is about finding a host whose avatar matches yours You can learn more about Graham Brown and connect with him through the website and social media links below: Website: https://www.grahamdbrown.com/ Linkedin: https://www.linkedin.com/in/grahamdbrown/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Has the 'The New Age of Audio' arrived and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ? What is the role of human communication in the age of the machine? How would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and leaders? What Apple and Spotify algorithms want from podcasters in 2021 ? What are the podcasting best practices ? Graham Brown answers the above questions as he talks about Podcasting as a compelling tool for marketing, a story telling medium for business leaders. Graham Brown is CEO and the founder of Pikkal & Co - Award Winning Podcast Agency in Singapore. He is also a host of various podcasts like Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast. Please visit his website : https://www.grahamdbrown.com/ You may connect with him on Linkedin : https://www.linkedin.com/in/grahamdbrown/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Index 00:00 Introduction 01:14 New Age of Audio 04:55 Need for Authenticity Fuels Rise Od Audio 11:33 Conventional Branding is dead.Need for a Pluralistic Narrative 15:09 B2B & B2C Podcasts 19:30 Podcasting Market in India, Women Podcasters 23:42 What Apple and Spotify Want From Podcasters 26:14 Rapid Fire - Personally Speaking With Graham Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #podcasting #thoughtleadership #podcastingwomen
Graham is the founder of Pikkal & Co - Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore and The Podcast Accelerator - a Mastermind of thought leadership podcast hosts. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. He also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, XL: 10 Minute Leaders Live and Asia Tech Podcast. He has published over 1,000 podcast episodes. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with major brands like McKinsey, UTI Investment Bank, AirAsia, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, Disney, and Monster Energy Drinks. He is an Ironman Triathlete having completed 1 full IM and 4 half-IMs. He now lives in Singapore full time with his family. You can follow Graham and his website: https://grahamdbrown.com. Find out about his award-winning podcast team at Pikkal & Co on their website: https://www.pikkal.com/. Learn more about the XL Podcast: https://fm.pikkal.com/podcast/xl-podcast and the Be More Human podcast: https://fm.pikkal.com/podcast/be-more-human
In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, and Asia Tech Podcast. He has published over 1,000 podcast episodes.Graham Brown's work has been featured in the Financial Times, The Wall Street Journal, and has helped shaped the communications strategy of clients- McKinsey, Leap by McKinsey, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks. For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/podcasting-marketing-channel-your-business-s5e9/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Adriano Di Prato, Host of Game Changers joins Bharath in today's Magic Mic. Tune in as Adriano shares more about how his show, Game changers, how you can respect your guest's time to bring the best out of them and how he identified his best marketing platform for his show, then doubling down on it.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Chris Hogan, Host of PROACTIVE Podcast with MeMedia joins Bharath in today's Magic Mic. Tune in as Chris shares more about his interesting show format, why he prefers in person recordings and why he bought the Rode NT USB Mini just before he recorded this show.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Shasi Kumar, Host of The Silverfox Hustle joins Bharath in today's Magic Mic. Tune in as Shasi shares an interesting story as to why he keeps his edits as raw as possible, what is his process of reaching out to guests for his show and how he has optimized his podcasts by making some changes his intros
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Jeff Altman, Host of No B.S. Job Search Advice Radio joins Bharath in today's Magic Mic. Tune in as Jeff shares his podcast experience of he has produced over 2000 episodes, his thoughts on the hosting platforms out there in the market and how he keeps his consistency for his shows.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Takatoshi Shibayama, Host of Future Design Podcast joins Bharath in today's Magic Mic. Tune in as Taka shares more about his interesting show format, how he had to adapt his recordings due to the pandemic and shares how he is promotes his show with various experiments.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. James Bishop, Founder of OneFinePlay joins Bharath in today's Magic Mic. Tune in as James shares more about how OneFinePlay helps podcasters and why podcasts should be thought of as brands. He also share with Magic Mic how the show can be improved and learns a quick Microphone tip from him.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Dinh-Long Pham, Host of Life Line - Stories of Changemakers for the SDGs joins Bharath in today's Magic Mic. Tune in as Dinh shares how he started his journey as a podcast host, why he chose Acast as his hosting platform and what are the biggest challenges he face as a budding podcaster.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Jennette Cajucom, Host of Your Brand Your Story Podcast joins Bharath in today's Magic Mic. Tune in as Jennette shares why Zoom was the easiest for her to use as a recording platform, why produces her shows as seasons and shares how audio rooms can help podcasters build their community.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Ling Yah Wong , Host of So This Is My Why Podcast joins Bharath in today's Magic Mic. Tune in as Ling Yah shares how she started her podcasting journey, why she describe Descript as a MAGICAL app and shares how she promotes her podcast through lunchclub, a professional networking app.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Limor Kessem, Host of ITSPmagazine Podcast joins Bharath in today's Magic Mic. Tune in as Limor shares why she sticked with Zoom as her recording platform, why having a community is valuable and how she was able to overcome her challenge to get more female guests for her show.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Ayushman Basu, Host of Kindled Spirits Podcast joins Bharath in today's Magic Mic. Tune in as Ayushman shares how he started his podcast, why was Zoom an easier platform to use as a recording software not only or him but for his guests and how audio rooms can be leveraged by podcasters.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Khaled Abuljebain, Host of Hope It Helps joins Bharath in today's Magic Mic. Tune in as Khaled shares his journey of how he produces his show on a weekly basis, how he is putting more emphasis on promotion and how Magic Mic saved editing time for Khaled live on the show.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Niraj Mulani, Host of The Gifted? joins Bharath in today's Magic Mic. Tune in as Niraj shares his thoughts on new apps such as Zencastr, Riverside.Fm etc, how he transitioned from outsourcing the editing to bringing it back in house through Descript and what he has learned through his podcasting journey.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Vishal Rewari, Host of #towardsdigital joins Bharath in today's Magic Mic. Tune in as Vishal shares more about his podcasting journey since 2019, how he leverged on apps such as Descript ANchor etc and how he discovered these apps through LinkedIn.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Shawn Corrigan, Host of Indonesia In-depth joins Bharath in today's Magic Mic. Tune in as Shawn, based in Jakarta, shares how Tik Tok can help podcasters, how he has to adapt to safe distancing during this pandemic to produce audio dramas and the learning journey he took to learn about podcasting.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Doneda Bailey, Host of School Dazed: Help For Moms and Dads of School-Aged Kids joins Bharath in today's Magic Mic. Tune in as Doneda shares what was her motivation to start her show, why she is hands on with her podcast production and how she promotes her show.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Shubham Agarwal, Host of Secrets of Storytellers joins Bharath in today's Magic Mic. Tune in as Shubaham shares his journey as a podcaster from India where the market is still new to podcasting, how it was easy to pick up the skills and produce shows and how he escaped podfade which allowed him to get a star guest for his show.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Michael Fritzius, Host of The Hot Mic @ Arch DevOps joins Bharath in today's Magic Mic. Tune in as Michael who is recording this episode from his pick up truck, shares what is studio 150, shares why he is hands on with his podcast production and how he was completely booked out for 5 months straight.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Tom, Co-Founder of PodcastPage.io joins Bharath in today's Magic Mic. This platform is where Magic Mic was created. Tune in as Tom shares how he founded his company, how PodcastPage.io addresses issues podcasters face when setting up their own website and what does the future hold for the platform.
Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Nachum Kligman, Host of The Frum Entrepreneur joins Bharath in today's Magic Mic. Tune in as Nachum shares how he founded his company, Book Like A Boss, through a pain point, how that now helps podcasters and what apps he uses to produce his show