Podcast appearances and mentions of michael keeler

Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free. Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I'll personally connect you with the Industrious franchise team to learn more. MADabolic If you're looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you'll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

Mark Fisher is an international speaker, consultant, and entrepreneur. Through keynotes, courses, and coaching, Mark helps training gym owners achieve financial success and personal freedom. Mark's most popular topics include building cult-like cultures, time management, and “sales and marketing for good human beings.” He is a proud alumni speaker of TEDx Broadway. Mark and Michael Keeler founded Business for Unicorns (BFU) in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia, as well as Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and a fast-growing online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's “Top 20 Gyms in America.” Links: https://markfisherfitness.com https://www.businessforunicorns.com Facebook: https://www.facebook.com/mark.fisher.9619 Instagram: https://www.instagram.com/markfisherhumanbeing/

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Michael Keeler and BFU (2:29) What is the Gym Owner Benchmarks Report? (5:40) Rates, services, and profitability (10:12) Selling small group classes (12:15) Client engagement and marketing strategies (22:09) What keeps clients coming back? (28:29) Members, revenue, and profit margins (33:07) Do gyms use management software? (34:58) How do gyms get leads? (37:39) Referral marketing strategies (43:23) Leading and pitching low-barrier offers (53:27) Biggest challenges for gym owners (58:57) Financial benchmarks for gym owners (1:04:32) Which gyms are most profitable? (1:07:16) Final takeaway for gym owners (1:10:18) Where to go if you want to find Michael

On today's episode, we're joined by Michael Keeler, Chairman and CEO, LeaseAccelerator, a SaaS platform that helps companies automate the entire life cycle for leases, both real estate and equipment.We talk about:Managing the product roadmap scientifically & deciding where to investListening to customers in structured waysQs Michael asks LeaseAccelerator's top clients a couple times every yearDelivering what customers want without bloatware heavinessThe way to think about growing a SaaS business over time

I had the pleasure of being interviewed by my business Coach Michael Keeler on his podcast Business For Unicorns The evolution of my fitness business  My podcasts impact on my studio business Our Ditch Deprivation Diet Coaching program HERE Our infamous Glute Camp- you can register for that here if you are local SOME LINKS TO THINGS THAT ARE MY FAVES AND MY PROGRAMS BELOW:   ► Want diet coaching with us? Check out our 12 week diet program #DitchDeprivation   ►Interested in competition coaching?  Check out my website HERE   ►NEW CLIENT OFFER==> Want to be trained by the most badass personal training studio in Modesto? First time clients score your sessions at a great deal HERE   ► Get your personalized online Physique Assessment done by me HERE TRAIN WITH US IN PERSON HERE: https://www.venusfitnessstudio.com/   ***CLICK THE LINKS BELOW TO CHECK OUT MY VIRTUAL PROGRAMS***   ►My Lap Dance Course for the everyday woman HERE   ► My Sensual Movement Movement program HERE   ►My at home training program ==> Goddess Body At Home. Get that HERE   ►Want to MASSIVELY improve your productivity, focus and clarity? I'm OBSESSED with Magic Mind shots Get some HERE and use my code: VENUS20   ►The absolute BEST tasting protein bars on the planet: https://bit.ly/BuiltBar Use promo code: Diane to save $$   ► Cortisolve or Vasoburn on MPA Supplements (use promo code: Diane to save $$) JOIN ME ON INSTAGRAM: @dianeflores_ifbb_pro READ MY BLOG HERE: http://www.livingthegoddesslife.com/ JOIN ME ON FACEBOOK: https://www.facebook.com/dianefloreslivingthegoddesslife ►Looking to shop which protein/supplements and things I use on Amazon? https://www.amazon.com/shop/dianeflores_ifbb_pro I hope you enjoy this episode and, if you do, please leave a written review on iTunes (huge THANK YOU to everyone who has written one so far).

In the 117th episode of The Strength Connection Podcast, Mike and our special guest, Former RKC Instructor, Strength Coach, and Founder of Speakeasy Of Strength, Steve Holiner, will talk about the learning curve after certification, establishing connections and trust, the imposter syndrome, the Die Mighty method, and more.Join us in this insightful and captivating talk! In this chapter, you will discover:(0:55) Introducing our special guest Former RKC Instructor, Strength Coach, and Founder of Speakeasy Of Strength, Steve Holiner @speakeasyofstrengthny(1:20) Shout out to Ryan Steenrod @ryansteenrod(1:55) Shout out to Dave Whitley @irontamer(1:55) Shout out to Fabio Zonin @x_fab_69(3:00) About assisting(3:30) Shout out to John Engum @engums_extremetraining(5:30) The learning curve after certification(6:15) Shout out to Brett Jones @brettjonessfg(6:50) Calculating the return on investment(9:15) Shout out to Dan John @coachdanjohn(10:30) Shout out to Mark Fisher @mffclubhouse(11:00) Creating a fun experience(11:10) Shout out to Pavel Tsatsouline @strongfirst(12:20) About Speakeasy Of Strength @speakeasyofstrengthny(14:00) Creating the vibe(14:50) How does Steve want his clients to feel?(16:35) Getting stuck in the hard-style ego game(16:50) Establishing connections and trust(18:10) The bedside manner(18:30) The imposter syndrome(19:25) The capability job(20:50) The reason behind the living room gym(22:00) Finally opening Speakeasy of Strength @speakeasyofstrengthny(24:25) Mindset and goals while becoming a full-time coach(27:00) Steve's mindset evolution(27:50) “Some people are gonna hate, and I gotta be okay with that because they're not the ones that are gonna pay my bills.” - Steve Holiner @speakeasyofstrengthny(29:45) The wall of pretension(33:10) More about Steve's origin story(34:15) Remote programming before Covid(34:40) Steve's goal with online coaching(35:15) Reality of online coaching(36:15) The hardest thing with online coaching(37:00) Being realistic about the shutdown(37:20) Getting 100% virtual during Covid(41:05) Giving away free stuff(42:25) About MFF @mffclubhouse(44:00) The beauty of Speakeasy of Strength @speakeasyofstrengthny(45:15) Thinking about closing the gym during covid(46:40) Shout out to Michael Keeler @michaelkeeler(46:40) Shout out to Pete Dupuis @pete_dupuis(47:45) “Understand the principles behind it, but then eventually, you need to craft, you need to get your own intuition, your own creativity into it.” - Michael Kurkowski @mike_strength_connection(48:00) Mentoring at Strength Faction(50:45) The things that Steve is grateful for(52:35) “Some people should use a little bit more imposter syndrome in the beginning to humble themselves.” - Steve Holiner @speakeasyofstrengthny(53:00) Mastery by Robert Greenehttps://www.amazon.com/Mastery-Robert-Greene/dp/014312417X (54:00) The wall of kettlebell(54:45) “People with the most experience are generally the most open to sharing it.” - Steve(57:15) Iron Cardio by Brett Jones @brettjonessfghttps://strongandfit.com/products/iron-cardio-by-brett-jones (59:30) The Die Mighty method(1:03:05) Shout out to Tina @tinavmorinWhere to find Steve Holiner? @speakeasyofstrengthny

Being in charge of someone else's career is a big responsibility. The last thing you want to do is make a mistake before they are even hired! That's why, on this episode of the Lift The Bar Podcast, Stuart brings Michael Keeler back to talk about his process for hiring staff. They discuss how to find candidates, conduct good interviews and why should be careful if you're hiring your old clients. If you're thinking about hiring your first staff member, this episode will give you the perfect structure to help make sure it is a success.     Find Out More About Michael: Website: https://www.businessforunicorns.com/  Blog Post: https://www.businessforunicorns.com/hiring-and-team-development/the-ultimate-hiring-guide/      Find Out More About LTB: Website: https://liftthebar.com/  Instagram: https://www.instagram.com/liftthebar/? 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49

What's really the gap standing between being a “pretty good” coach...and reaching that expert level status? And how can you begin to ascend that ladder personally, in the work that you're doing with your clients and in the way you are showing up for and leading your people?In today's episode, Michael Keeler of The Business For Unicorns Podcast interviews me as I guide you through the exploration of this gap and leave you with tangible steps you can begin taking today to start that journey. Enjoy!(And be sure to check out Business for Unicorns for more great interviews with Michael and other leading experts in the industry!)@businessforunicorns on InstagramSubscribe on iTunesJam with them over on SpotifyHere are a few ways we can keep this party going

Michael Keeler of Mark Fisher Fitness joins the show to discuss the changes his NYC gym had to make in the wake of COVID-19, and what it looks like to lead with your values.

We've heard the leadership cliches, read the business books and tried the various morning routines but something's still not clicking...   We can try to work harder and hope our efforts don't go unnoticed... or we can flip the script, become a unicorn and work with ninjas.    No seriously, just ask Mark Fisher.    Mark is an international speaker, consultant, and entrepreneur. He and his “non-sexual life partner” Michael Keeler founded Business for Unicorns in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. He is also a proud alumni speaker of TEDxBroadway.   In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and a fast-growing online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."   Obviously, Mark has made it his mission to approach both business and fitness in a unique way meaning this episode is anything but ordinary. Today we cover:    Why you should welcome and foster healthy conflict in your organization When and why you should give away power as a leader Managing by metrics when the important things aren't easily measured How to effectively bring emotion into the workplace   Connect with Mark: Via his various websites: Mark Fisher Fitness: https://markfisherfitness.com/  Business for Unicorns:  https://www.businessforunicorns.com/ Personal Page: https://www.markfisherhumanbeing.com/   Or Via Instagram:  Mark Fisher Fitness @mffclubhouse Mark Fisher (Personal) @markfisherhumanbeing    Today's episode is brought to you by: a hard truth.    No matter how good you are at what you do, how hard you work or much you want to help others, none of it will make an impact if you don't know how to reach your audience or communicate your message in a way that resonates with the people that need you and the work you provide the most.    The cost of doing nothing is far greater than the cost of making a mistake or hearing someone grumble. We all have skills and value we can provide and though I know it doesn't feel that way to those of you who are perfectionists- there are people out there who need what you do.    That's why we created our online course, Blindspot. It will help you build your brand and business the right way by turning what you know into what you do. It will help you identify your core strengths and how you can provide the most value to others, then systematize that in a way that allows you to get it to your audience so you can stand out without selling out.  Go to artofcoaching.com/blindspot. Returning soon

On the show today I have Michael Keeler, Owner and Coach at Business for Unicorns, “a safe space for entrepreneurs and small business owners to challenge the limits of their mindset and skill set with courses designed to create next-level growth in their business.” Michael is also the Co-Founder of Mark Fisher Fitness, which has earned a reputation as being “the Broadway community’s fitness home of choice”.  This episode is for those coaches, trainers, and gym owners who are interested in building a business, serving more clients, or creating better services. Michael and I talk all things community and culture as well as marketing and sales for those in the fitness industry. The primary goal of any gym owner or coach is to have a steady supply of returning clients, and it all comes down to cultivating an irresistible environment. This starts with people.  “What also matters," says Michael, “just as much as getting results, is getting clients who want to come back; who want to show up; who like being there; who enjoy the people around them; who feel like it’s a safe space or a brave space where they can challenge themselves and look stupid and have that be okay; and try something new without fear of judgement. All of that is culture. That’s community.” Listen in as Michael explains how great culture closes the gap between one’s potential and acting on that potential, why great community and culture comes from thinking about your relationship with your clients as a dance, how to apply feedback to improve your marketing efforts as well as the culture itself, how businesses in the fitness industry can thrive online, and why becoming a better conversationalist leads to better sales.  What You’ll Learn in This Episode: [02:55] An introduction to Michael, Business for Unicorns, and Mark Fisher Fitness [05:12] Building community and culture in a gym [08:22] How Mark Fisher Fitness set the stage for a healthy community and culture from the start [16:52] Feedback as a growth tool for the business [21:10] Adapting Mark Fisher Fitness to the online world [27:00] Creating an intimate connection with your clients that will keep them coming back [29:50] Sales and marketing tips for coaches  Links: Explore Business for Unicorns here: https://www.businessforunicorns.com/ (https://www.businessforunicorns.com/) Follow Business for Unicorns on Instagram here: https://www.instagram.com/businessforunicorns/ (https://www.instagram.com/businessforunicorns/) Explore Mark Fisher Fitness here: https://markfisherfitness.com/ (https://markfisherfitness.com/) Follow Mark Fisher Fitness on Instagram here: https://www.instagram.com/mffclubhouse/ (https://www.instagram.com/mffclubhouse/) Rebel Performance: Text REBELRADIO to 81493 to get 10% off your first program Text RPCOACHING to 81493 to join our next case study group https://jamescerbie.typeform.com/to/hECiC0hX (Take the Rebel Performance Training Quiz to find the right program for you) https://www.rebel-performance.com/inner-circle-training-team?utm_source=podcast&utm_medium=show%20notes&utm_campaign=coaching (Get a coach that's dedicated to your success) https://www.rebel-performance.com/courses?utm_source=podcast&utm_medium=show%20notes&utm_campaign=course (Take a course to become a better coach)

Podcast host Myles Corson welcomes Michael Keeler, Chief Executive Officer of LeaseAccelerator, to discuss how technology and managed services are transforming lease accounting. Together, they take a closer look at the challenges, administrative burdens and missed cost saving opportunities of large lease portfolios. The conversation continues with managed services and how technology is helping to automate, harmonize and simplify the leasing process and lease accounting compliance. © 2020 Ernst & Young LLP

Brick and Mortar Business In the Time of Covid Guest: Michael Keeler, co-owner, Business for Unicorns and Mark Fisher Fitness On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint, and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. Takeaways: How to create a community for your business and why it is essential, especially in today’s ever-changing environment Learn the key ingredients to a dynamic and healthy culture for a business Why feedback can be your new best friend and how to effectively use it What makes up your IC’s Avatar and why it can help tremendously in growing your business Renewal activities and tips for managing stress as a business owner How to successfully move from brick and mortar to online when it’s been necessary during Covid and how to adapt to the changing market. If you enjoy this episode, I would love to hear your favorite part of what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram. Haven’t left a review yet? It’s easy! Go here: https://podcasts.apple.com/us/podcast/pt-profit-podcast/id1518321932 And be sure to screenshot the review before submitting and send it to the team: support@bsimpsonfitness.com and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers. Links: Business for Unicorns Website Mark Fisher Fitness Website Business for Unicorns IG Mark Fisher Fitness on IG

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. You'll hear us discuss: How to create a community for your business and why it is essential, especially in today’s ever-changing environment Learn the key ingredients to a dynamic and healthy culture for a business Renewal activities and tips for managing stress as a business owner Business for Unicorns Website Mark Fisher Fitness Website Business for Unicorns IG Mark Fisher Fitness on IG Podcast Review + Bonus Offer If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers. BSimpsonFitness Links Beverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients. Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner. Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.   Timestamps: [02.34] - Mark updates us about what's been happening with Mark Fisher Fitness. [05.08] - How they went about closing one of their gym locations. [08.47] - How they have emotionally processed closing down one of their gyms. [18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym? [20.36] - What they would say to a gym owner who is thinking they may have to close their doors? [25.47] - Understanding how to build awareness when marketing your services or products. [29.10] - Utilising social media direct messaging to get more leads. [35.00] - What you should look for in a business partner. [43.38] - A red flag you should look out for in your business partnerships. [47.00] - Why having different interests and skillsets is an important part of why they function together so well.     Find Out More About Mark and Michael: Business for Unicorns Website     Find Out More About LTB: Website Instagram Facebook Free 5 Day Challenge

Mark Fisher is an international speaker, consultant, and entrepreneur. Mark and his “non-sexual life partner” Michael Keeler founded Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, Novus Surgical, and the ACLU, as well as many of the leading fitness studios across the US, the UK, and Australia. He is also a proud alumni speaker of TEDx Broadway. In addition to consulting and teaching through Business for Unicorns, Mark is the co-founder of Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America." Beth Clayton (your host) is a soul-based life coach and TEDx speaker who loves to help open-hearted people break free from their own self-sabotage, outdated thought patterns, and past pain so they can deepen their relationship with their own soul’s intuition, speak their truth courageously and fulfill their most authentic desires. She knows that creating in our external world is all about going deeper into our internal world and finding our own liberation. She is the creator of multiple group programs, retreats, and transformational workshops, leading hundreds of truth-seekers toward finding freedom and ease in their relationship with themselves, empowerment in their lives, and the ability to take powerful and consistent action toward their dreams.   In this episode, we dive into: Mark’s journey from body insecurity and unworthiness to owning one of the fastest-growing companies and top gyms in America Why it’s totally okay that Mark hates working out and loves building a fitness empire The struggle of gaining our own internal permission to follow our dreams, and getting okay with disappointing people who invested in other dreams The importance of motivational hot-tub psychology and why it can bring forth a massive group transformation The importance of honoring our shadows instead of projecting them Mark’s personal gremlins around fear of breaking others expectations or disappointment, and how he has had started to transcend them How Mark gets excited about obstacles and difficulties in his own journey Why anxiety and urgency can be a really good thing Why it is crucial to develop a healthy relationship with your own mortality, death, and temporal nature   Resources/People Mentioned: Anahita Joon Lisa Fabrega Mark Fisher Fitness Snatched in Six Weeks Online Business for Unicorns Michael Keeler   You can find Mark at: Website: https://www.markfisherhumanbeing.com/ MFF Website: https://markfisherfitness.com/ BFU Website: https://www.businessforunicorns.com/ Instagram: @mfisherfitness MFF Instagram: @mffclubhouse Facebook: https://www.facebook.com/mark.fisher.9619 Twitter: @mfisherfitness Linkedin: https://www.linkedin.com/in/mark-fisher-57b42440/   You can find Beth at: @bethclaytoncoach on Instagram www.soulbodylife.com Grab your free e-book, “The Secrets in Your Sabotage” at www.soulbodylife.com/free-stuff Beth’s TedX RIGHT HERE.

Welcome to Series One of QUEERONA! Where three gay friends : each creatives, professors and pop culture geeks discuss whatever they like, with a special guest during the Pandemic.Micheal Keeler is the co-founder of the chain of gyms Mark Fisher Fitness, is a life-coach and the co-host of the podcast "Business for Unicorns."

Michael Keeler is a highly effective facilitator, and entrepreneur with two decades of experience in customer-centric businesses. He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Michael and his “non-sexual life partner” Mark Fisher, co-founded Mark Fisher Fitness, recognized as one of the 500 fastest-growing companies in America and picked as one of the top 20 favorite gyms in America by “Men’s Health. With a reputation as the Broadway community’s fitness home of choice, MFF has been featured in Forbes, the New York Times, the New York Post and Huffington Post, making waves in the fitness industry for industry-leading results and unique approach to culture.  In 2016, they started Business for Unicorns,  consulting with companies like Sony, and fitness studios across the US and the UK. Beth Clayton (your host) is a soul-based life coach who loves to help open-hearted people break free from their own self-sabotage, outdated thought patterns, and past pain so they can deepen their relationship with their own soul’s intuition, speak their truth courageously and fulfill their most authentic desires. She knows that creating in our external world is all about going deeper into our internal world and finding our own liberation. She is the creator of multiple group programs, retreats, and transformational workshops, leading hundreds of truth-seekers toward finding freedom and ease in their relationship with themselves, empowerment in their lives and the ability to take powerful and consistent action toward their dreams.   In this episode, we dive into: The myth of “backsliding from success” The importance of detached engagement (their problems are not your problems) when serving Separating who you are from what you do Relationship with feedback--approaching feedback with curiosity instead of “story” Honoring your shadows vs projecting shadows Shame triggers associated with feedback Building failure resilience The benefits found in peer coaching Conscious Leadership The crucial step with understanding our values Why business is incredibly personal--business and personal should not be separate People before profit Why values serve as the guardrails in difficult situations Why the clearest way to understand your boundaries is understanding where your resentment lies.    Resources Mentioned: Mark Fisher Fitness Business for Unicorns Landmark Forum   You can find Michael at: @businessforunicorns at IG @Mffclubhouse on IG Business for Unicorns Podcast Mark Fisher Fitness Business for Unicorns   You can find Beth at: @bethclaytoncoach on Instagram www.soulbodylife.com Grab your free e-book, “The Secrets in Your Sabotage” at www.soulbodylife.com/free-stuff Beth’s TedX RIGHT HERE.

How to stand out in a noisy crowd? In the fitness world that is saturated with gyms, coaches, trainers, and whatnot offering almost all the same stuff, what edge do you have to make it and prove your worth? It's never easy to be swimming in a sea of giants in the industry as well as the sprouting breed of fitness entrepreneurs around. You've got to think outside of the box and be a contrarian where possible. Look where your competitors are not looking at. Michael Keeler is a highly effective facilitator, consultant, and entrepreneur with two decades of experience in customer-centric businesses. He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael's unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. In this episode find out how amidst the competitive environment their fitness gym is situated they still stand out and thrive. Get a whole idea at the unique value proposition they offer their clients. It will give you a glimpse of how their program can work effectively even to those who are the laziest of us. When it comes to what effective business model to follow, expect Michael to give you a value bomb of advice. His knowledge and nuggets of wisdom about running Mark Fisher Fitness reveal what we have been neglecting all along in the way that we look at our business. Where most fitness businesses fail, he wins over and leverages it. Where others fail as coaches, he saw an opportunity to empower his clients. That and a lot more about the mindset which helps him earn success he will share in this episode.     “But the thing that they overlook often is the psychographics. They're like, what do they believe in? What matters in life? What do they want to feel like, at the end of a workout? What are they afraid of? That's the kind of stuff that allows you to make content that attracts people in your marketing and allows you to connect with clients at a deep level that will gain you their loyalty for life.” - Michael Keeler What you will learn from this episode: 02:17 - A backstory of how Mark Fisher Fitness was born: a casual collaboration of two passionate friends turned into a real business 04:53 - Putting in the fun first has made all the difference in their fitness business.  05:45 - A tagline that made them stand out: 'Ridiculous humans, Serious fitness' 06:30 - A contrarian way of doing things: Make it a place where people are having such a good time they forget how hard they're working out 08:53 - A circus with a serious fitness: their target market 10:50 - Michael as a perfect avatar for Mark Fisher Fitness. He is the barometer for what could work for people who don't like working out. 13:56 - What should your business model be like?  15:15 - Our job is to listen. All the good ideas for growing your business come from clients if only you pay attention more to what they need and what keeps them coming back for. 19:17 - One big mistake coaches commit: making yourself an information vending machine. Michael explains further on this. 23:27 - Solving the problem immediately is not necessarily always the best way. Start asking really good questions to help them think through their problems. 24:45 - What one best value can you offer your clients? 26:43 - Thinking outside of the box. Only those who are innovative and creative to offer their services at this time can make it through the crisis. How is their business pivoting in this time of pandemic? 34:24 - What the future of the fitness industry looks like: it's about giving your clients options, meeting every client where they're at in terms of safety, comfort, convenience, and cost 37:41 - What is Coaching Conversations? The unique value proposition of this course. Resources: Business for Unicorns Podcast Connect With Michael Keeler: businessforunicorns.com Facebook LinkedIn Connect With Gavin McHale: Gavinmchale.clickfunnels.com

I'm honored to welcome co-owner of Mark Fisher Fitness and Business For Unicorns, Michael Keeler, to his debut on the show. Mark was previously a guest back on episode #85 and it has taken me too long to get Michael on as well. This week, we discuss the evolution of MFF and the origins of Business For Unicorns as well as how they have adapted their business to the trying times with New York's pandemic response. At the heart of this conversation is a focus on care for yourself and how you care for those you service. Download, subscribe, share with your friends and please take a moment to leave us an iTunes review.  To learn more about Michael's work:  www.businessforunicorns.com www.markfisherfitness.com www.instagram.com/michaelrkeeler www.instagram.com/mffclubhouse Also, make sure you subscribe to Michael's excellent podcast "Business For Unicorns" on your podcast app of choice.  To learn more about your host:  www.jasonleenaarts.com www.revfittherapy.com www.facebook.com/jason.leenaarts www.instagram.com/jasonleenaarts You can also like our Facebook page at:  www.facebook.com/revolutionaryou To purchase my new book, "A Revolution A Day" www.amzn.to/2R9Larx  

Michael is a highly effective facilitator, consultant and entrepreneur with two decades of experience in customer-centric businesses. He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Michael and his “non-sexual life partner” Mark created Business for Unicorns in 2016. In addition to their consulting and teaching through Business for Unicorns, Michael and Mark also co-founded Mark Fisher Fitness (MFF), one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as No. 312 on the 2015 Inc. 500 fastest-growing companies in America, as well as one of Men’s Health‘s “Top 20 Gyms in America.” In this episode, Michael and I discuss: * To-do lists * The CATS Time Management System * Capturing all of your “to-do’s” in one place * Ways to categorize your tasks * How to decide what to prioritize and what to do when * Fitting in the “life stuff” * Time blocking in a calendar * Time management tools & apps * Auditing your system and seeking improvement * Making time for fun activities * Habits in Michael’s life * Business for Unicorns Learn more about Business for Unicorns: businessforunicorns.com Learn more about Mark Fisher Fitness: markfisherfitness.com

This weeks guest on Evolve with Brandon Stover is Co Founder of Mark Fisher Fitness & Business For Unicorns, Michael Keeler. Michael Keeler is founder, consultant, life coach, and business wizard on one of the most successful gyms in the history of the fitness industry, being recognized on the INC 500's fastest growing companies in america. In this episode he talks about how community theater is a bootcamp for business, how to rapidly grow a values based startup, & how to transform yourself through chapters of your life. ► Visit brandonstover.com/evolve for shownotes & resources with each episode ► Follow Me Online Here: Website | Facebook | Linkedin | Instagram

Gyms don’t appeal to everyone. That’s why Mark Fisher Fitness isn’t a gym, it’s an Enchanted Ninja Clubhouse of Glory and Dreams. Famous for making fitness fun and inclusive, the studio delivers science-backed fitness strategies in a supportive environment. So, how do you build a successful business that balances the best practices of training with an unmatched customer service experience? Mark Fisher is a sought-after international speaker and entrepreneur with an expertise in community-building, leadership development and positive organizational cultures. Mark and his business partner, Michael Keeler, founded Business for Unicorns in 2016, and their client roster includes Sony Music, the ACLU, and many of the leading fitness studios in the US and UK. Mark and Michael are also the cofounders of Mark Fisher Fitness, one of Men’s Health’s Top 20 Gyms in America. MFF has been featured in Forbes, The New York Times, and The Wall Street Journal, among many other publications, and the studio is known for its unprecedented growth and unique approach to community. Today, Mark joins us to share his journey from the Broadway stage to the gym, explaining his aim to make the fitness experience entertaining and inclusive. He walks us through the services available at Mark Fisher Fitness, discussing his team’s emphasis on proper movement technique and complementary nutrition coaching. Mark also describes how the success of his studio led to the creation of Business for Unicorns and what courses and group coaching programs are available to entrepreneurs through the platform. Listen in for insight around Mark’s philosophy of 100% Belief, 0% Certainty—and learn how his off-beat approach to fitness and dedication to community has led to long-term success! Topics Covered [2:00] How Mark got into the health and fitness industry Work out for aesthetic reasons (professional actor) Passion for training surpassed love of acting Deliver fun, inclusive experience in off-beat way [7:28] Mark’s insight on extrinsic vs. intrinsic motivation Nothing wrong with extrinsic motivation to look good Intrinsic motivations more sustainable (i.e.: self-care) [13:01] The services available at Mark Fisher Fitness 6-week intensive Snatched program Metabolic resistance classes, semi-privates Unicorn Nutrition Coaching [17:31] Mark’s emphasis on teaching proper form Ninja Baptism (culture, basic movement technique) New ninjas stay in Ninja Essentials classes of 15 max Coaches offer individual feedback + variations [21:25] How MFF incorporates mobility with strength training Soft tissue work + breathing techniques Exploring idea of dedicated mobility class [24:28] The impetus for Business for Unicorns Success of MFF led to speaking opportunities Started helping people with business informally Balance of doing work + thinking about work [29:46] The courses available through Business for Unicorns 1- or 2-day live events with follow-up coaching Topics not fitness specific (e.g.: customer service) Unicorn Society private coaching group of fitness business owners [34:35] Mark’s take on the opportunities for brick and mortar gyms Overhead considerably higher than online space Not going away, still demand for community/relationships Opportunity for sophisticated operators with business chops [40:40] Mark’s philosophy of 100% belief but 0% certainty Belief necessary to take meaningful action Uncertainty opens door for personal evolution Learn More About Mark Fisher Mark Fisher Human Being Mark Fisher Fitness Business for Unicorns Email mark@businessforunicorns.com Resources Tom Myers Snatched in Six Weeks Unicorn Nutrition Coaching Business for Unicorns 2019 Courses Unicorn Society Peloton MIRROR

Mark Fisher is the owner of Mark Fisher Fitness in New York where they have 2 boutique fitness studios. “Ridiculous Humans, Serious Fitness” is the slogan of his Enchanted Ninja Clubhouse of Glory and Dreams.Mark is one of the most authentic and genuine people I have met. He’s not only a master in his craft but he knows the importance of understanding how to work with people and creating winning cultures.In today’s show we learn how Mark got into fitness and accidentally opened a gym. We learn the trials and tribulations that are involved in transitioning from a single personal trainer, to an owner of 2 facilities, to moving out of the day to day operations while maintaining rapid growth at MFF and landing on the Inc. 500 list as one of the fastest growing companies in America. In addition to running Mark Fisher Fitness, Mark and his business partner Michael Keeler run Business for Unicorns, and he is an international speaker appearing on stages such as TEDX.More from Mark Fisher Instagram: @mfisherfitness https://markfisherfitness.com/ https://www.businessforunicorns.com/ https://www.markfisherhumanbeing.com/The 2018 L2 Fitness SummitCheck out the 2018 L2 Fitness Summit Sept. 29-30 with Alan Aragon, Eric Helms, Sohee Lee, and Dr. Spencer Nadolsky. For more information visit: www.l2fitnesssummit.comConnect with me on Social MediaInstagram: @landonpoburan Website: https://landonp.com/

Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss: What he's learnt from starting a podcast. What traits he sees successful business owners possess. Why we shouldn't think making money is a bad thing. Why feedback is so important. How to start getting more of it. How to change your relationship to feedback so that you can use it productively. How to give better quality feedback.   Business for Unicorns Website Business for Unicorns Podcast

Michael Keeler returns to talk about creating the optimal environment and experience to create clients for life. This is a can't miss episode and a look into what makes Mark Fisher Fitness so special. Sponsors:  HealthIQ: An insurance company that helps health-conscious people get special life insurance rates. Like saving money by being a good driver, Health IQ gets you lower rates on life insurance with your health-conscious lifestyle. Go to healthiq.com/fitcast to support the show and learn more.

In this episode, I welcome on Michael Keeler from Business for Unicorns and Mark Fisher Fitness.  Topics covered: - Michael's journey to starting MFF. - Biggest customer service lessons learnt from working in the Four Seasons Hotel. - What is good customer service? - How do you not get frustrated with people in a customer service setting? - Is the customer always right? - What can we do better as personal trainers when it comes to customer service? - How do we not become interrogators with asking too many questions? - How do we get better at speaking to our potential clients? - How are they managing 1,000 MFF members? How have they kept things personable?   Blog post mentioned (dear fitness industry)

In episode 009, Chet and I are on location in London half-way through a two-day seminar 'Inside the Unicorn' with Mark Fisher (@mfisherfitness) and Michael Keeler (@michaelrkeeler) from Mark Fisher Fitness (https://markfisherfitness.com) as part of the 'Business for Unicorn' program for fitness business owners. As you'll hear in the episode we're big fans of Micheal and Mark and the work they are doing, if you're in the #fitbiz you should check them out. We discuss in depth @Strength Education and Chet's motivation for and approach to support coaches to develop a more #humanistic approach

Michael Keeler, one of the founders of Mark Fisher Fitness and Business for Unicorns joins Kevin to talk about the story behind MFF, creating incredible experiences, lessons form opening a second location, considerations for opening a facility and much more! Sponsors: Precision Nutrition, is the industry gold standard for nutrition and coaching. Over 50,000 fitness professionals have taken their certifications (including myself) and they’ve personally coached 50,000+ clients who’ve collectively lost a million pounds. Consultants to companies like Apple and Nike — they’ve created something special for Fitcast listeners. You guys get access to a brand new report, where PN shares their secrets on the hottest current nutrition trends, for FREE at get.pn/fitcast.