Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients.
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sarah and Chris (1:35) What is SoCal Weightlifting Club? (7:59) Challenges of growing a weightlifting club (11:11) Onboarding, packaging, and pricing (16:09) Classes, members, and coaching (24:02) Creating weightlifting events and competitions (31:09) Run a successful gym with Kilo (visit https://usekilo.com/) (32:39) What is Onyx? (40:00) The staff and influencer gyms (43:53) Marketing strategies for attracting new clients (50:51) Reducing retention (55:04) What's next for the gym business? (57:15) Where to go if you want to find Sarah and Chris
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with the co-founders of KOR4 Elite Fitness (https://kor4elite.com/), Keith Hardwick (https://www.instagram.com/kh_kor4/?hl=en) and Riley Phelps (https://www.instagram.com/rileygphelps/?hl=en). They discuss growing their unique fitness concept and dive into why it's become a hit with their members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Keith and Riley (1:38) What is KOR4 Elite Fitness? (9:27) The space, programs, and coaching (19:42) The staff (20:48) Building the KOR4 concept and brand (25:53) Navigating a business partnership (32:22) Buildout costs for KOR4 (39:27) Profit margins and expenses (41:33) Expanding the gym and future plans (49:59) Where to go if you want to find Keith and Riley
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Jon (6:31) Building and scaling a coaching business (16:26) Finding the right niche (23:11) Leveraging podcasts for networking and referrals (32:11) Content marketing for gym owners (40:36) Generating word of mouth marketing (45:06) Growing a gym with a podcast (52:52) Getting more gym clients (58:03) Using social media to grow a business (1:04:29) The importance of talking to prospects (1:11:04) Where to go if you want to find Jon
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mike (2:22) What is BOLT Fitness & Performance Training? (8:13) Getting started in fitness (13:14) Evolving the business model (20:21) Adding and managing a sports performance program (31:51) Revenue breakdown (34:47) The sales process (38:09) Marketing strategy and reducing churn rates (43:36) What's next for Mike and the gym? (53:05) Where to go if you want to find Mike
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Kieran (4:16) What is The Garage Gym? (12:56) Intentionally limiting gym capacity (16:13) Services offered and community events (21:20) Social media and content marketing strategy (28:04) Gym expenses and maintaining a clean gym space (35:44) Member autonomy and enhancing member experience (40:58) Plans for growth (45:11) Going from member to owner at The Garage Gym (53:18) Where to go if you want to find Kieran
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Brandon (2:07) What is MADabolic? (6:50) Branding and marketing for a fitness franchise (14:01) Handling negative Google reviews (16:23) Targeting a specific client avatar (25:25) Designing a functional fitness space (29:34) Pricing strategy (35:37) Finding the right franchisee (41:56) Next steps for MADabolic (49:06) Interesting fitness concepts (57:28) Where to go if you want to find Brandon
© 2020-2025 Ivy Podcast Discovery LLC
