Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients.
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sarah and Chris (1:35) What is SoCal Weightlifting Club? (7:59) Challenges of growing a weightlifting club (11:11) Onboarding, packaging, and pricing (16:09) Classes, members, and coaching (24:02) Creating weightlifting events and competitions (31:09) Run a successful gym with Kilo (visit https://usekilo.com/) (32:39) What is Onyx? (40:00) The staff and influencer gyms (43:53) Marketing strategies for attracting new clients (50:51) Reducing retention (55:04) What's next for the gym business? (57:15) Where to go if you want to find Sarah and Chris
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with the co-founders of KOR4 Elite Fitness (https://kor4elite.com/), Keith Hardwick (https://www.instagram.com/kh_kor4/?hl=en) and Riley Phelps (https://www.instagram.com/rileygphelps/?hl=en). They discuss growing their unique fitness concept and dive into why it's become a hit with their members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Keith and Riley (1:38) What is KOR4 Elite Fitness? (9:27) The space, programs, and coaching (19:42) The staff (20:48) Building the KOR4 concept and brand (25:53) Navigating a business partnership (32:22) Buildout costs for KOR4 (39:27) Profit margins and expenses (41:33) Expanding the gym and future plans (49:59) Where to go if you want to find Keith and Riley