The Coach's Playground

Join the FREE MCA Business Strategy Crash Course! https://view.flodesk.com/pages/6230aa6e9b7136a9e313e1b5   What does it mean to reach the 100th episode and have 75 guests on board?  As for Gavin, foremost, it's gratitude and appreciation to all those responsible for making the podcast come into fruition and continuing to spread its mission. Those behind the production, people who serve as his inspiration, the guests, and including you our dear listeners. It's never single-handedly that he made it this far without your help, support, and participation. And it's only fitting to celebrate this milestone with fullness of heart and with an even bigger desire to serve and leave a lasting legacy. What makes this episode exciting today is the highlight on the lessons Gavin learned in this podcast journey, on what he needs to hear right now and be reminded of. And how all these learnings will also surely strike a chord with you as they do to Gavin. Listen and enjoy! “When I started this podcast that's shifting from the six-figure strength coach podcast to the coach's playground, I really found a home with that message. The notion that life and business are our playgrounds where we can make mistakes and learn about ourselves and have fun while doing it.” - Gavin McHale What you will learn from this episode: 00:01 - Message of gratitude for everyone who made it possible to make Gavin's podcast come alive 04:16 - Reminding us of the message the podcast brings: How to have fun and not taking things too seriously 06:33 - Bringing you into the wise version of Gavin: Lesson on what truly matters in life and on your deathbed 09:37 - One significant lesson he learned for himself and for us: Clarity in contrast 12:04 - Another lesson to ponder on facing your problems and not shying away from them 13:50 - A lesson on how comparison robs you of the joy in living your life 15:54 - Final and huge lesson learned about overcoming getting stuck and out of alignment   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Join the FREE MCA Business Strategy Crash Course! https://view.flodesk.com/pages/6230aa6e9b7136a9e313e1b5   Indeed, tomorrow is never promised. Everything is all good now until you find out; the next day you wake up, you lose your sight or begin to lose it slowly.  That would be unimaginable for most of us with normal senses to think of it. Or the worst that could happen, we die. There must be something about people who have come to grips with their physical limitations and can still live life to the fullest. While some wallow in despair, others choose to face the challenge to live even better. In this episode, Joe shares how at 27, he is legally blind, slowly losing sight starting when he was a kid. The one reason also why his athletic pursuit suddenly ended and his life changed since then. But despite knowing that every day is a miracle, and anytime he can get completely blind, he turns his energy into something productive instead of being so distraught and focused on what he lacks. This truly is remarkable as he lives every day with a sense of urgency – the kind that enjoys the process while going after the prize of success. What internal motivation and strong mindset does he inculcate to live such an amazing life full of meaning and purpose? That one and a whole lot more of wisdom in life and running one's business as you join us in today's episode. Joe Rinaldi grew up in Westfield, NJ but now lives in Philadelphia, PA, with his wife, Michaela. He is a Doctor of Physical Therapy, a performance coach, a business owner (Project Endure), a writer, a speaker… but those titles don't and won't define who he is because he is a human being and child of God. He is here to serve, love, encourage, inspire and leave the world a better place than he found it in everything he does.  “The urgency is really about the process, doing the right thing, living the way that I feel called to live. And you know, the outcomes will come.” - Joe Rinaldi   What you will learn from this episode: 01:41 - Where his story revolves around being co-author of a book with Gavin 04:22 - Realizations from having a rare eye disease: Gratitude and sense of urgency 06:50 - Learning from the nature of life: real-time and overtime 10:35 - Urgency as it relates to enjoying the process as you go get the outcome 14:27 - Significant lessons in football that translated hugely into his business 18:17 - Helpful thoughts on the view about self-love versus self-judgment 25:43 - Shaping his perspective in life: Getting COVID and the disappointment with not being able to join the marathon 31:14 - What self-awareness of his emotions open him to 37:07 - How can we get through our problems sooner? 40:20 - Our emotions are telling us something 41:28 - Walking through the path of failures to your success 44:27 - What his podcast boils down to sharing stories that reveal people's resilience even amidst resistance 46:57 - Valuable thoughts on ‘Belief sparks action' 47:58 - Project Endure: what is it all about   Connect with Joe Rinaldi: Instagram   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Join the FREE MCA Business Strategy Crash Course! https://view.flodesk.com/pages/6230aa6e9b7136a9e313e1b5   When your heart and mind don't align, that feels exhausting. The same thing happens when you grow professionally, but you are void within personally. And that won't serve yourself and, more so, the tribe that you care to help. Often, work feels like a drag, but when everything you do resonates with your core values, that's when you find happiness.   Anna Hartman is an athletic trainer, movement educator, anatomy nerd, speaker, serial people-pleaser, and constant learner based in San Diego, California. She loves lounging in a hammock with a good book (or for a nap), any type of dip, fruity cocktails, staying active, and asking good questions. She's at her best when she's serving others and or at the beach - or better yet, both. In this episode, Anna shares how growing professionally must be in coexistence with growing personally; otherwise, you get burned out and find yourself out of alignment with who you really are and what you're working for. And that creates a disservice to you and to the people you serve. She tells of the time when she had a rewarding career, but deep inside, she was crumbling. The realizations and learnings from her experience are worth listening to.  When it comes to body movement and what feels right for your body, she tells us to stop making rules and trust the body instead. Asking the right questions and leading with curiosity often gets the best result.  For her, you don't always need to force things, sometimes, we just need to take a break, or else you will be going the wrong way.   "It wasn't about what I wanted to do. Or what I didn't want to do. It was about how I didn't feel good. Because I was not in resonance with what I believed in; what my values were." - Anna Hartman   What you will learn from this episode: 01:11 - Leaving to find herself again 18:49 - What happens when what you do aligns with your core values 21:45 - Realizations on growing professionally but with no personal growth 24:16 - Getting out of your own way: what it can do for you and the people you serve 30:41 - Helpful ways to get you down the road of self-development 33:53 - Reflect, just be, and live 36:07 - Two ways that helped her put self-development learnings into practice 39:56 - How do professional development strongly relate to personal development? 44:27 - Discussing deeper into the wisdom that the human body brings 47:24 - The need to cultivate that 'getting curious' attitude and stop making rules 01:06:13 - Working harder is not always the answer 01:08:31 - Be a little selfish of yourself! 01:13:06 - Taking time off doing something for yourself outside of work Connect with Anna Hartman: Instagram   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Comparison to a certain extent makes things healthy. But when negative self-talk comes in, that's where the problem is. Instead of minding everything that others are doing, why not work at bettering yourself for the people you serve? Things can never be perfect, everyday is a work in progress. For as long as you are doing your best for your people and you are helping them reach their goals, that is enough to be proud of. Andrew Coates graduated from Memorial University of Newfoundland with a Bachelor of Commerce(Co-op) Honours. He grew up as a competitive cross-country skier, basketball player, and dabbled in many other sports and became a die-hard fitness enthusiast in his early 20's. He began his career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta and has 19000+ client coaching hours and counting. His devotion to reading and studying everything enables him to find time for, about fitness, nutrition, behaviour change, and anything related to a career in the fitness industry. He is the owner of Andrew Coates Fitness, founded in January of 2017 and contracting at Evolve Strength South. In this episode, Andrew shares how not to be attached for what is short-term so that it is easier to move on and start again. And in this day where everything is out there on social media, it is easier to get carried away with what people put out there. He warns of comparing yourself with others to the extent of getting into negative self-talk. That won't help you and the people you serve. Competition is another thing. That will always be there, you cannot do away with it, but you can always compete seeing to it that your integrity is intact. “I don't like thinking in terms of status games, but I like to think in terms of career accomplishment that allows you to stand out in the space, because ultimately, that's how we affect more people positively. “ - Andrew Coates   What you will learn from this episode: 01:07 - Running the risk of wrapping  your identity with something temporary  06:16 - Comparison as a way of bettering yourself  09:31 - Removing that negative energy in self-talk 15:49 - Competing by serving and helping with integrity 22:02 - Caring more about helping people than being right  24:16 - Getting your moral, ethical work compass in a direction for more success 27:27 - Who makes true winners and how to become one 30:03 - What true networking means - creating deep relationships and connections 35:28 - Building credible pieces of career accomplishment in social media 40:48 - The way you use soft language - how to consistently get clients in front of your door   Connect with Andrew Coates: Instagram andrewcoatesfitness.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Coaches sometimes don't realize they are beating themselves up when there's no need to really do that.   We love getting into our body, getting in tune with it primarily by thinking about it. When the truth is, we only need to feel it.   Sometimes all it needs is proper movement and not any other crazy stuff you can think of.   Gym Training is not all about doing it until you're sore and all. It's all about taking those small actions consistently but effectively.   Hunter Crine earned a bachelor's degree in Kinesiology from Penn State, where he worked in Division One strength and conditioning, before moving to New York City, to achieve a master's degree in exercise physiology from Hofstra.     In the past six years, he has worked as a personal trainer with clients of all ages and skill levels while creating a safe environment to gain confidence with strength training to pursue their training goals.   In this episode, Hunter shares how it is important to have a proper mindset to motivate you to take actions consistently and effectively.   In addition, he underscores the idea that the gym is not your competition. Don't think of it as something you should conquer with all your might leaving you dead tired and unable to focus on other important matters that need your attention.   He showed a picture of a business design where you run it profitably minus the feeling of exhaustion.   With imposter syndrome bugging him now and then, he talks of how he can become the great coach he aspires to be everyday and overcome the challenges that come with being in the fitness industry.   "One of my favorite quotes is that it's not what people do when they're with you; it's what they do when they're not with you. And for us as coaches, we have to look at it through that lens and try to get as many people empowered and doing things on their own as we can." - Hunter Crine   What you will learn from this episode:   01:36 - Looking at gym training not so much on aesthetics but as an empowerment to take action making you a better person 06:38 - The challenge of figuring out how to jump over that barrier and producing a behavior change  10:57 - Getting in tune with your body not just by thinking but by feeling it 14:54 - The mindset of thinking around 'minimal effective dose' 20:01 - Stop treating the gym as a competition and what you can do instead 23:41 - It's not about killing yourself but about simplifying things 26:31 - A business model he subscribes to that not only makes a lucrative business but does away with burnout 33:01 - What makes a great coach and businessman 39:18 - Valuable support you can get from mentorship and investing in yourself 41:54 - Dealing with imposter syndrome 43:38 - Becoming a great mentor for others  Connect with Hunter Crine: Instagram Facebook  LinkedIn   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram  

When the going gets tough, and you don't look within and become aware of the real issues and know how to deal with them, alcohol will present itself as an ever-reliable friend.   But, with all the mask it wears, you won't notice yourself sliding into the pit of devastation that you have a hard time getting out of.   How do you shape up? Once and for all, how do you escape for life from the bondage of alcoholism? And any addicting substance or any bad behavior that gets hold of your life and snuff out that greatness in you?   Matt Gardiner is a Recovery Coach, Level 2 Enlifted Coach, Podcaster, Author, Musician, and Sound Therapist.   In this episode, Matt will take us through his journey with alcoholism. He talks about the comforting effect(unsustainable) it initially offered him, losing control with it -- the dark and bad side effects it introduced to him [that he keeps putting aside]. And finally realizing the need to be free from it all and facing the challenges and struggles that led up to his sobriety - helping others find redemption and happiness and letting it ripple out to those around them.   I like to use an analogy of dieting when making a change. You have your cheat day like I do when I drink on weekends. You can't wait for it. But, if you make a choice to do something 100%, it is easier than 95%; otherwise, you're only thinking about the 5%." - Matt Gardiner    What you will learn from this episode:   01:03 - Matt's first exposure to alcoholism  05:28 - Breaking boundaries with alcohol and losing control with it 13:26 - Becoming sober and the benefits of becoming one 22:04 - What that massive change felt and looked like for him 26:23 - A profound quote that deeply resonated with and for the change seen in him 28:35 - Doing away with negative self-talk 37:15 - Understanding the third stage of a hero's journey 42:39 - What he wants to tap into with his work and mission 45:39 - ‘Imagination is the electric soil of creation' - digging deep into this quote   Resources:   Finding Joe: https://www.youtube.com/watch?v=s8nFACrLxr0   Connect with Matt Gardiner: Instagram Facebook   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

  When clients come to us with physical and health issues, what quickly comes to mind is we have to fix them.   And that often leads us to provide band-aid solutions, covering up the root cause and preventing a sustainable transformation.   How do we communicate the value we provide where clients put their trust and confidence in us to provide a relatable and workable solution for them?    Dr. Ryan Chow, DPT earned his B.S. in Movement Science from the University of Michigan and his Doctorate of Physical Therapy from Mercy College. He is faculty for the First Principles of Movement Education platform with Dr. Craig Liebenson, whose mission is to stem the inactivity crisis by educating physical therapists, chiropractors, athletic trainers, sports coaches, and fitness professionals internationally. He's trained and mentored many health professionals and companies to bridge the evidence-practice gap so that health care outcomes can be improved. Ryan spent 7 years as a personal trainer before becoming a physical therapist and aims to improve the standard in both fields. When he's not at the gym/clinic Ryan enjoys NBA basketball, college football (Go Blue!), eating out, and traveling.   In this episode, Ryan shares that to provide the highest value and for clients to be sold to the value you provide them, one must improve communication and find ways to let clients understand their frustrations and struggles. With that, they develop that eagerness to take action that directly benefits them. The point is all about talking and listening to them, asking them the right questions to get the idea and understand how you can best guide them to the solution to their own problem.   Ask the right question, and you solve the right problem, this way, you are providing value.” -Ryan Chow   What you will learn from this episode:   01:08 - Building the skill sets first before focusing on marketing  04:04 - Providing value and differentiating yourself from the rest 05:59 - Falling into the trap of comparing oneself to others 10:58 - Giving value by asking the right questions and providing solutions to their problems 14:19 - Why physio clinics are multiplying in every corner 16:17 - Operating from a place of rationality and purpose and not from fear 21:22 - Thinking about the exchange of value when raising/setting prices          24:53 - A new approach to lifestyle issues that is a game-changer to health care in the future 28:21 - More than just giving a band-aid solution approach to people's health issues 33:37 - Understanding the context of your client's life, providing a program that evolves with them 36:23 - The importance of making people understand where they're coming from and tying it into their future  39:48 - One huge thing you must understand in sales and communication 42:11 - Getting people to choose you without being salesy 44:48 - What a good business model looks like 46:25 - The one thing that he's advocating for   Connect with Ryan Chow: reloadpt.com   Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram  

What we control only ends up making us stuck. When we let fear overpower us, that's when we mess around. Yes, the future is not promised. Anything can happen. The outcome may or may not be in our favor. And there is uncertainty ahead. But regardless, it's only when we learn to let go that we open ourselves to the possibility of greater transformation, personally and professionally. George Kalantzis knows life transitions. From a decade in the Marines, coaching thousands of hours on the gym floor, divorce, single parenting, and overcoming a suicide attempt, he understands the unique challenges we all face in the fast past society of the modern world. George is the author of Nowhere To Go, a podcast host, a decorative combat veteran, and a personal coach at the Art of Tough Transitions. With nearly twenty years of encounters with tough transitions, George empowers men and women to live life authentically by giving them the courage to find their voice and unlock their potential. He has the unique ability to speak to people in ways that make them feel seen and heard through a combination of prose, poetry, coaching, and experience that can only be found in the school of heart knocks. In this episode, George shares how you can own your life, take responsibility for and not just run away from it. For many of us, we get scared of facing the hurdles that would bring us to becoming bigger, and that's where we fail to recognize the beauty in difficulties that we don't wait for them to clear up.  We'd rather wallow in self-pity and depression rather than be brave enough to do something about it.  He beautifully says in his words that the future never promises. But, every day is about ensuring that we're carving to the strength of the stone the way that we want to view the world and show up to the world, not as someone else wants us to. "There's beauty hidden in our layers of life. We all have decades and layers of repressed hurts through things we've gone through. And so if we find strength and courage, we can crack into the unknown, even though there's a chance that it could break at any time, but it's a chance that we have to take because that's the point of life." - George Kalantzis What you will learn from this episode: 01:32 - That feeling of being a child again 03:44 - Significant lesson his daughter teaches him 05:12 - What it means to slow down in life 06:39 - Learnings from fatherhood 08:19 - Why all the rush? 11:32 - Taking the chance to crack up the beauty hidden in the layers of life 13:38 - One reason why you can't live an authentic life 15:15 - Embracing your current pain and what it teaches you 16:19 - Continuing to carve the stone in 2022 - steps you can do for empowerment and encourage that childlike curiosity  17:29 - What he means with 'words saved my life' 18:52 - How his book helps a reader and what is it all about: Nowhere To Go by George Kalantzis 20:23 - One very significant reason for writing the book 'Nowhere To Go.' 22:49 - Coaching about fitness and getting better at writing 26:13 - The first time may not turn out good but gives reason to continue 28:27 - Going in-depth into this verse, 'You're entitled to the fruits of labor, but not the fruits itself.' 31:55 - Things we can learn from these two: control and letting go 33:42 - Comparing life to dance and the lessons gleaned from it 37:03 - Accepting your life for what it is and not what it was  40:45 - What could his life have been having not experienced the greatest pain 45:54 - The one thing that will make people thrive as fitness coaches in the coming years 49:39 - Invest in the best asset – You Book resource: Get your copy now. Click here: Nowhere To Go by George Kalantzis Connect with George Kalantzis: theartoftoughtransitions.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

While social media can be a great tool to put your message out there and connect with people, it's never the ultimate means to build and grow your fitness business. It takes more than that, one that ensures not just short-term but long-term success. To a certain extent, it helps but something more profound works better. Sahmura Gonzalez is a National Board Certified Health & Wellness Coach (NBC-HWC) and a NASM Certified Personal Trainer. She holds a B.A. from Sarah Lawrence College, and completed her Integrative Health Coaching Professional Training at the Department of Integrative Medicine at Duke University. Over the nine years that Sahmura has spent in the fitness, health, and wellness industry, she has trained and coached over 20,000+ sessions and worked with hundreds of clients with a wide variety of goals and abilities. No matter which hat she is wearing (Personal Trainer or Health Coach), her goal is simple: to empower her clients to take their health into their own hands and to drive measurable results by working with them to create attainable goals and action steps and provide accountability. In this episode, Sahmura shares her transition from being an in-person trainer to an online health coach, the benefits of being one, and how it completely changed her life, releasing her from exhaustion and burnout.  She talks about giving value and impacting her clients' lives, making her build a business from referrals, and putting out a message on her website that speaks from her core and resonates to the right audience that shares what she stands for. She underscores the need to develop one's essential communication and listening skills as keys to genuinely connecting and building relationships and a business for the long term. "Ask to understand, not to judge; seek to understand them." -Sahmura Gonzalez What you will learn from this episode: 01:17 - What it was like during the time she started in coaching when social media wasn't 'a thing' yet  04:30 - Her social media posts that worked and a tool that gained for her a large number of followers  06:11 - Actions she needed to take to make a successful career right from the start 09:37 - business practices that weren't sustainable  13:52 - Hitting a plateau and heading towards burnout Having a clear and direct mindset to running a business  15:43 - Her transition to health coaching 19:00 - Getting clients by referrals and through her website and not so much from social media 20:31 - Having the edge by learning how to communicate your value  24:17 - Talking about COVID as a blessing in disguise for her business 30:25 - How people resonate and get pulled in when she put out there in her website the core of who she is The importance of core values in your website and its impact on clients 33:34 - Risking to show her real self and building a long-term relationship out of it 38:20 - What she hopes to see happening in the fitness industry in the year 2022 and beyond 40:39 - What showing up and listening to your clients can do for your business 43:32 - Asking, listening, and not judging Connect with Sahmura Gonzales: sahmuragonzales.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Society dictates that we live up to its standards. Thus, often it leads us to self-doubt and despair. What often leads to our own destruction are those negative thoughts and feelings we created on our own. How about this time we ask ourselves the needed question, what value do I bring to the table? And look inside and go back to just being and doing? Nikki Kett is passionate about supporting high-performing individuals achieve their goals -- while still enjoying life. She believes that when we learn to create confidence through our thinking and feeling, we can accomplish so much more than getting stuck in the overwhelm of *doing* all the things we *should* be doing. She loves human psychology -- she believes that when we understand our brains and how we are motivated, we can learn to CREATE a life that we love without getting in our own way.   Through her study of Psychology and Motivation and degrees in Kinesiology and Organizational Dynamics, she has been able to combine her experience along with a life coaching certification to understand how she can help individuals create a life of fulfillment AND understand the environments that support high-level growth. In this episode, Nikki Kett shares how we already have what it takes to get successful; we are just clouded with negative thoughts. It's about time to fix that mindset. Focus your efforts on what you become going through the process rather than the outcome.    We are our blockage. We should get out of our way so we can do a lot more.   She also advocates living an authentic life, one that manifests what you believe in and who you are instead of living a life caring for what other people think and what should appeal to the eyes of society but runs counter to what your core value is. Lastly, learn to let go; do more with less. "You have to decide, do you want the discomfort of being safe and secure and lying about how you feel and who you are? And being disconnected from that? Or do you want the discomfort of knowing that you create your safety and security? And then, because of that, you allow yourself to be uncomfortable, and to not be liked all the time because you're standing up for who you are and what you believe in?" - Nikki Kett What you will learn from this episode: 01:02 - Giving a brief synopsis of the book 02:54 - Putting in the belief and the action to have a high-quality life 06:03 - It's not about adding up another skill set but all about fixing your mindset 07:13 - Creating 'feeling better' where you're at now without chasing those shiny objects  08:56 - Building beliefs of possibilities 14:59 - How we are influenced with the idea of living up to standards of society 18:41 - Achieving that satisfaction and happiness 22:01 - What makes people care about what society thinks? 24:42 - The choice of what discomfort you want to be in 26:57 - Focusing more on what you become throughout the process regardless of outcomes 29:03 - Outcome focused versus performance focused 30:45 - Finding amazing experiences happening even amidst injuries and uncontrollable events 34:22 - Don't let your mind get in the way 37:02 - Work on your own belief that you can do it and believe nothing else 39:38 - Creating awareness around negative thoughts and feelings and acknowledging our value  41-13 - What is self-love? 44:10 - How self-love looks like and manifested Connect with Nikki Kett: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

The point of getting the result that the client wants gets lost when you focus on what you feel like doing for the person without regard to what's the best thing he needs at the moment. How do you find a win-win solution without disregarding the foundational principle?  In this episode, Dean Somerset shares how bending and being flexible helps you achieve the goal. You can have all the scientific methodology in place, but it's about meeting the person where he's at and not insisting on what you want to be done.  Using a blended hybrid business model allows him to serve both the in-person and online clients, which he admits to enjoying both worlds and which works best for him and his clients. He highlights the benefits of charging a higher rate and not being scared of people leaving. People value getting results more than when they pay lower. And he shows how he does his online business.   Making sure you're fit and setting expectations right at the start is what he also discusses. Also, seeing that you're showing up and finishing what you started, he's got his tip on how to approach it positively. Becoming a skilled and confident presenter on stage takes time and patience. And he teaches how he did it and becomes the best at what he does. With the positive outlook he sees in the fitness industry, his reason for doing what he does fuels high hopes for the fitness industry for someone like him who wants to make a difference in others. Dean Somerset is a personal trainer from Edmonton, Alberta, Canada. Technically, he has more impressive-sounding titles, but they all mean the same thing. He helps people get strong, fit, flexible, and enjoy fitness as much as possible.  His clientele included clients with post-surgical joint replacement rehabilitation, cardiac rehabilitation & wellness, sports injury post-rehabilitation, neural impairments and spinal cord injuries, cancer patients, and even elite runners and firefighters.  In addition to working with people in person like a real human, he has clients he works with all over the world on a host of different goals. That includes injury recovery, athletic performance, weight loss, or just enjoying their time in a gym with a game plan for success. Also, he's written for major publications like Men's Health, Women's Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media. What you will learn from this episode: 01:06 - Trusting the scientific method but also being playful 03:41 - Changing some variables to see the best results 08:41 - What his coaching practice looks like online 13:03 - Enjoying the best of both worlds with the blended hybrid business model of coaching 15:14 - Talking about the app and how it operates that he uses for his remote and in-person clients 17:45 - Making sure you and the client are on the same page – setting expectations 20:47 - A positive approach in calling out a client's attention for something that needs to be done right 26:01 - Relating the concept of sunk cost to getting value on what you spent for 28:07 - Pricing yourself properly 30:29 - What charging more boils down to  33:36 - Why he's chosen to do what he's doing and talking about his open-door policy for shadowing 39:20 - Benefits of attending a live workshop 42:10 - Overcoming fear speaking on stage 45:22 - Polishing his speaking skills and becoming great at it and how he makes the audience listen 48:26 - What he sees to be the future of the fitness industry 51:06 - Dean's final words of inspiration Resources: Want to join Dean's events? Click here: https://deansomerset.com/schedule-events/ Connect with Dean Somerset: deansomerset.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Have you really thought about who the hero is in your business?   Do you let your audience feel they are more important and that they matter?   What is the culture like in your gym and in your fitness business?   Pete Dupuis is one of the few fitness professionals who identify specifically as a "business guy." He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, he brings a unique perspective to discussions surrounding the business of fitness. Most importantly, he is a proud husband to Katie and father to Collin and Owen Dupuis.   In this episode, Pete shares how your customers should be the hero in your business. The way you create your content and create your marketing message should speak to them. Even his idea of visibility on social media is not about becoming an influencer but engaging with your audience on a deeper level and with authenticity. He means it to be built around creating and deepening relationships that span a lifetime.   Even with building your website, it has to tell them a story and send a message of how you can help them. Once you can clearly articulate that, your target market will resonate with you and ultimately you will have them work with you.   He also underscores the fact about gym culture, where it's all focused on the customer. You may keep a corporate air running around your business, but the bottom line should be all about your client.   Finding it awkward to talk about the pricing issue and raising prices? Pete got you covered on crossing this very sensitive topic without burning bridges.   When all we know are businesses closing during this pandemic, let us, this time hear how a different thing happened to his own business. "Who we are isn't about what we dictate. Our gym culture is driven by the people in the gym. Now, a part of that equation is my team. But my team isn't out there disseminating a corporately dictated culture message. They're out there interacting with people. And I think that the clients at any given time, are more the culture of our gym than the staff who's servicing them." - Pete Dupuis   What you will learn from this episode:   01:17 - Creating a website with a compelling layout that tells a story of what you do and who you want to help 05:04 - Making sure the audience feels important over making them think you are important 09:15 - Lessons about brand positioning and finding the right message to speak to your audience 13:58 - Studying the art of social media not in terms of becoming influencers but one of stimulating creativity 17:02 - His concept of gym culture, and holding corporate tendencies but never losing sight of who you truly are 21:42 - The issues that most gyms commonly face  24:09 - His thoughts around raising prices and how to tackle this issue in good terms 29:26 - Sharing experiences the opposite of what most gym owners are experiencing during this time of COVID 34:29 - What has COVID allowed him and his business  37:04 - Important life lessons his kids are teaching him 41:39 - Resetting all the time Connect with Pete Dupuis: Instagram pete@businessforunicorns Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Do you feel constant pressure to sell your services?  Are you having a hard time creating content that attracts the right audience? Have you been exerting much effort to book clients, yet they are hard to come by? Are you ready to know how to sell without actually selling? Jonathan Goodman launched the Personal Trainer Development Center in 2011 with the goal of bringing his fellow fitness professionals the information, support, and business guidance they needed but couldn't find anywhere else. He published Ignite the Fire, the first of his 11 books for personal trainers in 2012. He founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016. Originally from Toronto, Jon spends his winters traveling the world with his wife Alison and son Calvin. They've lived in 10 countries, including Mexico, Costa Rica, Uruguay, Thailand, Greece, and Montenegro. In this episode, Jonathan shares with us how he finds success in his fitness business by going against what everybody is doing by not actually selling. His' lead by example' kind of leadership and business mindset helps him tap into his resourcefulness and bring about his creativity in its true sense and attract the right clients for him. He also talks about the one thing that would truly scale your business, not so much about paid marketing or advertising but something like going deeper, connecting, and building relationships that span a lifetime. The key is not to do what everybody else is doing a little bit better than them. It's to figure out what everybody should be doing but isn't. And then you don't even need to do it that well. Like that's the trick." - Jonathan Goodman What you will learn from this episode: 01:23 - Believing in leading by example 03:12 - Making things happen with 'informal mentorship' 09:13 - Forging his own path and creating it 14:17 - The trick to winning in your game 18:11 - Doing something with no agenda and just having fun but making a big impact 24:27 - Keeping away all those corporate niceties and getting into the real conversation with your community  26:40 - What it means to be truly creative in your business 32:40 - The best way to build relationships: treating people like people and not just any email subscriber 33:12 - Indicators to determine people who are genuinely interested in building relationships with you  35:15 - Building your dream connection list 38:03 - Pulling in the right audience and repelling the ones who are not right for the community you build 44:23 - What you need to scale higher in your business 49:27 - The importance of the human factor involved in coaching even with the emergence of artificial intelligence Connect with Jonathan Goodman: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Not progressing and still where you're at when you started? Do you lack self-confidence, and you question your self-worth? Are you constantly working and putting content nobody pays attention to? Make a choice and be someone different! Mike Doehla, Founder/CEO of Stronger U Nutrition, created an online nutrition coaching company that helps tens of thousands of individuals in more than 50 countries. His personal mission is to help people have a more enjoyable life, and he loves being able to improve the way the world eats. Mike enjoys travel, fitness, entrepreneurship, and good food. He resides in New Windsor, NY, with his wife Crista and his cat. In this episode, Mike shares the secret sauce to creating a successful business he has a hard time keeping up with. Imagine a company considered one of the fastest-growing ones in the US with no paid marketing employed. How could he have done that?  That's one thing to look forward to and learn, for sure. Even with his straightforward way of putting his content out there, you might think people repel him. But, he'll tell you why they find what he says makes sense to them, and they share instead. As someone who has been where you are probably now, he talks about breaking free from your own trap of overthinking about people's judgment for they don't matter.  As long as you come from a place of help, that will take care of the rest. And talk about self-awareness and how you can use that to jumpstart your journey to success. "I'm an example of someone who was worried and decided that I'm not letting other people dictate how I live my life; I'll be aware that there's judgment. And it's okay to care what people think; just don't let it control everything you do. Speak up. If you think you can help someone, go talk about it." - Mike Doehla What you will learn from today's episode: 00:54 - Getting healthy but having fun 03:58 - The catalyst to a better life - be proactive rather than reactive 07:17 - One thing that's preventing you from building your self-esteem and knowing your worth and how to turn that around 11:38 - Doing what you should be doing and talking about what people need to hear 15:18 - Just do it; everything is already at your disposal 18:13 - How it helps to think of yourself as a friend to maintaining that healthy lifestyle 20:47 - The self-appointed 'nutrition expert of the galaxy' 24:41 - What his secret is to marketing his business 28:09 - Getting loud to get people's attention on what helps them 30:26 - Three main reasons leading to his business success that he has a hard time keeping up 34:24 - Doing things differently but helping people 37:15 - What his motivation is like for his life and business 40:13 - The best mindset to build more muscles as in any other endeavor 41:14 - What makes 'Stronger U' a fantastic place to work in 43:39 - How to make people want to work for you 45:27 - What putting those systems in place help you with your business 46:24 - The future of coaching 50:05 - Just be curious and not judgmental 52:07 - The best thing that having a daughter teaches him Connect with Mike Doehla: strongeru.com Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram  

Starting a business is never easy; there are many moving parts that you have to look after. Especially with a coaching business, the content you put out there, the product/service itself that you offer, something about it should inspire them to want to buy your solution. Talk about the strategy, marketing, sales, and the fulfillment you find in the service you offer.  How do you find equal balance in meeting all of them together to build a successful business? Dr. Marc Morris is a Certified Strength and Conditioning Specialist. He's a nutrition coach, and he's an educator. He lives in beautiful Saskatoon, Saskatchewan, Canada. With a decade of experience in online coaching, Mark has been obsessed with health and fitness since he was a teenager, taking him many places from athletic pursuits like competing and coaching at the powerlifting world championships to academic endeavors like teaching full university courses on macronutrients and metabolism.  Mark's current focus has shifted from his one-on-one nutrition coaching business to the Dr. Marc Method, the 12-week nutrition coaching program that gets people passionate about health, nutrition, the tools, and knowledge to help people and make money. In this episode, Marc shares what it takes for people to want and buy your solution, in terms of the content you put out there. He shares tips on how you could attract them to consider the service you offer. With many coaches struggling in pricing their services and all the imposter syndrome of pricing low just because they feel they don't deserve the rate they're charging, he has all that covered for you to raise your price confidently. On top of that, he talks about psychology and persuasion and the sales process you should be taking and doing to have a thriving and sustainable coaching business. "Part of the marketing and sales process is attracting the right people, putting the right elements of psychology and strategy in place so that they know what you're selling. They know what's in it for them. They know that this is a desirable thing that people want."  - Marc Morris Topics Covered: 02:36 - How is it like living in one of the coldest places in Canada 03:20 - The shift from Chemistry to Nutrition 09:31 - Sharing about his powerlifting days and takeaways from that experience 16:46 - You don't need to learn more; you just need to take action 18:27 - Taking the right balance between business, marketing, and fulfillment of your services 22:38 - What a sales process should look like 24:11 - His definition of Marketing 29:44 - Speak to your audience's level, and in the words they understand not what you're comfortable talking about 31:07 - A tip for your content 33:53 - That element of imposter syndrome when it comes to pricing your product/service and how to overcome it 40:47 - Offering a holistic program versus a per hour package 44:52 - What's the future of coaching, especially right after the pandemic 48:23 - Talking about that 'legacy piece' of being a parent Connect with Marc Morris: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

For most of us, we try as much to avoid failure without realizing that it prepares us for success. There is actually wisdom in failures. It becomes valuable when you learn lessons and use them to tread your path to victory. In this episode, Jordan shares what path he went through and the resourcefulness he has to have to be where he is now in life.  He also talks about business lessons, and if you want to succeed as an entrepreneur, there has to be a shift that should happen in the way you look at sales that it is not all about getting but about giving. We need to understand that lead generation is not all about hard selling. It means more than that; it's about starting a purposeful conversation, and things will pick up from there. There is something to be had in telling stories. When you're genuine and authentic in the content you put out there, people connect. Fear of judgment is all in mind; for all you know, you're not the only one having those insecurities. When people know your story, they will relate to you, and a whole new story gets created from there. Jordan Dugger is one of the owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, he owns Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. "And if you can shift your perspective around sales, like my goal is to make money to extract money, to get rather than be mission-centered. What I mean by mission-centered is aligning our sales process more around the idea that we're trying actually to create something of value. Actually pursuing somebody to provide the service that we offer means that you're saving somebody from potentially drowning. - Jordan Dugger What you will learn from this episode: 03:49 - Recounting his journey to success 07:01 - One important thing that he realized which is key to his fitness business success 09:17 - What is so important about resourcefulness? 12:12 - Shifting your perspective on the misconception about sales in general 15:55 - The two models of advertising and sales and how client acquisition works 20:20 - Demonstrating interest to your prospect and being creative at displaying that interest 22:58 - Establishing a personal and authoritative connection 24:41 - Telling stories versus giving facts 27:21 - What is so interesting about telling stories 32:19 - Of failures and not reinventing the wheel, but having those innovative shifts 38:00 - The fear of judgment and how to overcome it 41:55 - Challenges of having a wife as a business partner 43:49 - Compartmentalizing personal and professional aspects of their lives 44:49 - Either a cheerleader or fullback 47:45 - Lessons from his hurricane wedding  52:35 - Ways you can look at the world - which one are you? 54:58 - What makes live events powerful? Connect with Jordan Dugger: The Fitness Business Podcast Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Being surrounded by too many people would sometimes be too much to handle for an introverted person.    They tend to work in the background and to get lost in their own thoughts and world.    How is it possible to thrive and be successful in a field where you get in contact with high-performing individuals and do your selling?   Andrew Hannon started as an athlete in a small town in Kansas, where he participated in three sports in high school. His sports career continued at Baker University, where he played baseball and basketball. During that time Andrew began to find his true passion for fitness and performance. While majoring in Exercise Science, his knowledge of fitness and health continued to grow. Throughout his athletic career at Baker, he realized his strength performance goals could be reached by getting into weight lifting. After he graduated, he knew that he wanted to share the knowledge he learned to help other people, and that's where his personal training career started.   In this episode, Andrew shares how he created success in his business despite his introverted personality. As for him, it took a long time to understand what introversion is, but despite those limitations that his personality brings, that's when he taps into those innate strengths of being such.    You will find him listening to his clients more, asking them questions just to get to know what exactly they need to be solved, and really coming through as authentic and genuine in person and how he puts out content on his social media.   If you see him as lucky given where he is now and clinching that affiliation with one of the world's great brands, just hear the wisdom he shares in this episode, and you will find out why.     "I just tried to find my mix with selling just like, I'm a pretty good listener, like, talking about what the introvert side like I know how to listen to people kind of dig into that nugget, keep asking questions. And then you know, sometimes it's just you just have to ask, right? That's what I kind of learned is, okay, here's what you have in front of you, this is what I recommend, and then just kind of wait and see what happens." - Andrew Hannon   What you will learn from this episode:   03:34 - What it was like for him being an introverted guy and the lessons learned 06:32 - Sometimes, it takes time to really find what works out for you 08:02 - Setting priorities right, which shows in his schedule 09:42 - Learning how to sell as an introvert 13:34 - His journey to becoming a 'golf guy' and how he started a business around this niche 19:01 - Knowing what problem the space you dwell in needs makes it easier for you to focus on and do well 23:13 - The grind that is involved in getting to a particular lifestyle you want 24:46 - Learning opportunities from all the mess you did 26:01 - The massive benefits mentorship has done for him 29:21 - Getting out of the usual old learning style and applications and taking the time to learn new stuff 33:12 - Talking about his affiliation with Adidas and how it successfully came about 35:29 - How it boils down to putting out quality content and being genuine about posting stuff about brands you believe in 40:00 - The most important thing people should be looking out for when it comes to coaching as the world opens up for normalcy 43:11 - The value of connecting with real people in person – that real human connection 44:17 - Sharing about his thoughts on self-esteem and treating people in person and on the phone 45:42 - How his daughter teaches him lessons about boundaries and priorities Connect with Andrew Hannon: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Life Is just what it is; either you recoil or get past your [perceived] limitations and become successful. As often is said, no matter the situation, what's important is how we react to it. In this episode, our guest Travis Pollen exemplifies that attitude. Born with a missing leg, he could have fallen to self-pity and despair. That's so easy to do. But instead, he chose not to be treated differently. Admittedly, there were advantages, given his disabilities. But even then, he chose to be as good in anything as any non-disabled person could be. He shares how he battled every obstacle that came his way and developed a positive mindset to look beyond his physical challenge. For him, what may be a drawback to many was a case of setting record after record and striking every opportunity whenever he could, making a difference in other people's lives, and getting successful at what he does. Which only goes to show that you design your destiny. That there is always a way, whatever that may be, that you can always reframe what appears to be impossible. Travis Pollen is a personal trainer, author, and Ph.D. in Health & Rehabilitation Sciences. Over his seven-year personal training career, he's trained professional athletes, senior citizens, and everyone in between. He's on a mission to bridge the gap between rehabilitation and performance. In addition to his doctorate, Travis has a master's degree in Biomechanics and Movement Science as well as an American record in Paralympic swimming. When he's not earning advanced degrees or breaking records, he can be found listening to indie folk music and eating sushi, preferably at the same time. He currently resides in Philadelphia with his girlfriend and their furry friends. “It's just like, you show yourself examples of yourself persevering. And then it becomes like, anytime I face an obstacle, I've been able to overcome it. So why would this time be any different? - Travis Pollen What you will learn from this episode: 02:29 - Why the 'fitness pollenator' 04:26 - What makes him love country music 10:18 - Born with a congenital birth defect of missing a leg but with a paralympic record 14:27 - A great opportunity to help and give back to the community where he stood out in sports 16:17 - Overcoming physical handicaps with a positive mindset and setting records one after another 18:55 - Working real hard and becoming as good as anybody else 21:56 - The thing about touchstone 22:53 - Finishing a Ph.D. and striking every opportunity presented to him 26:39 - His thoughts about the gap between research and practice 28:00 - Designing and teaching a course with an actual relevant experience 33:30 - Doing research and actually have them communicated to practitioners and apply it 36:23 - Starting with the easiest and go from there 37:45 - What range of understanding you need to equip students and practitioners with 40:58 - Lessons learned from all the success and accolades he has been getting 43:53 - It's okay to make mistakes but keep evolving your thinking Connect with Travis Pollen: travispollen.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

We've grown in a society where busyness is the norm, that selfishness is bad.   No wonder people get burned out and disillusioned.   Do we really need to see this culture perpetuated?   How about we step back and see things as 'helping yourself to help someone else'?   In this episode, our guest, Aleisha Fetters, talks about how you can show up more for yourself, for your loved ones, and for the people you help.   It's about time that we need to reframe things, that what everyone thinks of as selfish is actually self-care.    It's about being more and giving more for yourself to give more fully to others.   That there's never anything wrong with taking the time to nourish yourself back to a state where you can give yourself more fully again.   It's that giving yourself that 'self-love' that you deserve but have been ignoring for the longest time -- whatever that looks like for you to gain back that zest for life and work.   Yes, you've got responsibility for yourself first. Once that's taken care of, everything just follows.   And that's not something you have to be guilty of.   Aleisha Fetters is a certified strength and conditioning specialist (CSCS), women's fitness expert, intersectional feminist, and scientific-journal contributor. She takes a knowledge-first approach to everything she does. Her programming and all-over approach to fitness for women focuses on using research-backed methods to tap into your inner badass and empower you to reach your individual health and fitness goals.   "Unfortunately, in our society, this means that busyness is a badge of honor. We were that way. And we're just trying to do more, more, and more but with less. If we're not giving ourselves what we need, how are we going to produce more? How are we going to have any sort of positive outcome?" - Aleisha Fetters    What you will learn from this episode:   03:53 - What made her pay to come to a fitness summit for fitness trainers when she was a fitness writer 07:38 - Feeling things don't sit well with her, and she wants something more 09:15 - Leaving a job and moving to freelance 13:23 - Quarterlife crisis and the awareness brought forth by that 15:32 - Where she found the strength to face fear and went on the path of freelancing 20:06 - Believing in what you can do and in yourself and having that support group behind you 22:03 - Confidence-boosting tip for a freelancer like her 25:37 - A scary decision to get a certification but with an abundance mindset 29:16 - Having a transformational experience that is more than just physical and strength success 32:53 - How necessary is the skill of writing for coaches and trainers, and how do you harness that skill of writing? 36:19 - It's all about connecting first before people listen to what you're saying 38:04 - A preview of what her book 'Give Yourself More' is all about 45:50 - What marrying in the middle of the pandemic taught her Resource: Get your copy of Aleisha's book, 'Give Yourself MORE: A Science-Backed, Six-Part Plan for Women to Hit Their Weight-Loss Goals by Defying Diet Culture': https://www.kaleishafetters.com/give-yourself-more/ Connect with Aleisha Fetters: kaleishafetters.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

There is a real struggle in showing up for our loved ones and the people we serve. So many things pull us in different directions. Those excuses drag us further down from reaching and becoming the person we want to become for them and our goals. It's not easy to be juggling multiple responsibilities. But how do you manage taking care of others while you do your self-care? In this episode, Lindsay talks about how you can take on multiple roles and do it with flying colors.  It doesn't mean to be perfect all the time. It's about accepting and forgiving, showing kindness to yourself whenever things get awry and just not up to par.  It's about finding ways and taking advantage of your tools to connect back to yourself and show up again. It's about living intentionally of what kind of person we want to be. Lindsay Porter has been working in the fitness industry for over 15 years as a Kinesiologist and CSEP- Clinical Exercise Physiologist.  For most of that time, she worked at Assiniboine Athletic Club in Downtown Winnipeg as their Assistant Manager, as well as in a clinical setting as a Reconditioning & Return to Work Specialist.  She specializes in PRE- AND POST-NATAL FITNESS AND REHABILITATION. And her passions are Weight Lifting, Running, Cooking, and Helping Other Moms to incorporate fitness into their lives while raising babies and running a household!  SHE BELIEVES THAT WOMEN CAN HAVE IT ALL! Careers, Families, Fitness, and well really, absolutely anything they want!    "What can I do to make myself feel good, rather than shame myself into feeling guilty about missing something? That's not going to help you in any way either. It's just going to beat you down, and you're going to be less likely to do it the next time. I think celebrating those small wins, doing those little things make a massive difference."  - Lindsay Porter What you will learn from this episode: 03:31 - A mother's full-packed schedule 04:14 - What self-care is and how important that is 05:59 - How self-care looks like for her every day 09:15 - Making decisions based on how you want to show up 11:47 - Getting out of the 'all or nothing mentality and showing kindness to oneself 16:17 - Giving our breath enough credit for us to show up 19:08 - Affirmations making a big difference in our lives 21:18 - Saying 'thank you' rather than brushing off compliments 23:05 - More positive human interactions go a long way 25:10 - Living intentionally 27:55 - What does connecting to yourself help you with? 29:53 - Nothing to be guilty about taking time for yourself; think of the benefits instead 33:36 - What it means to have a supportive partner 37:21 - Her life before and how it has transformed now 41:29 - Huge lessons she learned from taking care of herself 46:00 - Keeping that motivation going and finding a group as your accountability partner 47:47 - Lessons from being a mom 50:49 - Just live in the moment Connect with Lindsay Porter: Instagram lindsayporterfitness.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

When things crumble in your business, sometimes you don't know what steps to take next.  At times you get stuck and can't think of a good plan to overcome the situation. That's why it is a good thing to surround yourself with great people who help you see possibilities amid crisis, who help you push out of your comfort zone, and see what else you can do to give value to others. In this episode, Robbie shares how you can show up and make a difference in other people's lives, finding out what you truly love to do best that helps others prosper themselves. He also talks about his book -- Small List, Big Results which tackles how to build a ready market for your offer, service, or product. Often we create courses and products with no willing audience to consume them. And that has to change for us to be successful in whatever we want to be created. He also highlighted the small P and big P problems and the need to make people aware of them, so it's easier to sell the solution to them. He also made known where people are missing the point in terms of success and commitment because once you know it, you learn to hold yourself accountable for the results you want. Robbie Samuels is a multi-hyphenate human. He is a professional speaker – business growth strategy coach – virtual event design consultant – executive Zoom producer – emcee – podcast host – author – virtual presentation skills trainer.  He has been recognized as an expert in multiple areas, published a book that received nearly 250 reviews globally on Amazon, was invited to do a TEDx on his signature networking technique, and hosted a podcast for over five years (and counting). When the pandemic shuttered in-person events, he swiftly reinvented himself to continue to provide value to his clients and his network. "I think that we get out of our own way. Think about how to show up and add value and then simplify it." - Robbie Samuels What you will learn from this episode: 02:57 - What led him to talk in TEDx 06:05 - Turning a challenge into an opportunity and getting successful at it 11:05 - Believing events are about content and connection 13:22 - Moving forward even if things are imperfect 15:57 - Growing a business from zero to six figures 17:22 - Show up, add value, and simplify it 19:13 - How to have income at the same time impact 22:40 - Creating a market before building your product 27:05 - Talking to people about what you're doing and not just creating in silence 29:30 - Don't fall into this pitfall 30:23 - How to make people see the big picture without giving everything away 32:44 - What makes people successful, and what will make them commit? 35:22 - Discussing the small P problem and the big P problem 41:29 - One good lesson his kid teaches him 44:10 - A special gift from Robbie 46:25 - A mastermind that comes with the book Resources: Get a copy of Robbie Samuel's book 'Small List, Big Results' and its bonus content. Click here: robbiesamuels.com/gavin  Are you looking for your ideal clients? Your likely prospects from within your existing network? Click here: robbiesamuels.com/popupapp Connect with Robbie Samuels: robbiesamuels.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

What if advertising and marketing are all gone today? What are you left with? Try asking yourself this question: Do you have what it takes, a quality product that could vouch for a lifetime value for customers and merits renewals and referrals? In this episode, Jason Phillips shares that we need to work on our fulfillment system rather than always focusing on acquisition or customer-getting. Work within that which is already within your reach to serve better and be the best you can yet become for you and the people who look up to you and whom you serve.  It is not about looking elsewhere but keeping the ones in your very midst. That's where you have to learn to nurture them. It's also about improving, developing the number one most important and best asset -- that is YOU. As for Jason, it's about the concept of 'every exit should lead to a reentry.' It's about your clients going out of one door and not going anywhere else but into the next door just within for greater transformation and success. Jason Phillips helps Nutrition Coaches BRIDGE THE GAP between science and application, so you can finally empower your clients to create the success they deserve. "I think back then; I made investments to fill a void in myself. And today, I make investments knowing that I am the asset and simply need to become a better asset. And it's a much different mindset. I know, definitively, I'm going to continue to create success. I have zero doubts." - Jason Phillips  What you will learn from this episode: 01:01 - The challenging journey that brought him to the coaching business and nutrition 06:54 - Someone who has the mindset of always being in pursuit of high performance 08:46 - What makes it hard for people to achieve the next level of success? 10:51 - Becoming the person that was going to acquire the skills that would drive him out of poverty 13:38 - What separates a person who will achieve success from the one who will not 15:41 - Looking at the lifetime value of customers rather than focusing on acquisition 18:15 - The three most important components of a fulfillment system every business should have 21:52 - An amazing concept of 'every exit should lead to reentry' 25:27 - What is likely to happen when you always recognize opportunity and gratitude 28:47 - Believing big but playing small - what he's learned from that 35:35 - The most significant thing mentorship has done for him 38:34 - Realizing he's not a mentor to everybody 40:38 - Putting your belief out into the world and see what happens 45:31 - An excellent lesson her kid teaches him 48:06 - What to him is legacy Connect with Jason Phillips: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram  

Changing a system that has been there for as long as you can remember is never easy work.  Especially when one sees it as only a business and nothing more than about true patient care. Sure, it takes guts, patience, willpower, and faith to make a difference. And this one woman proves that it's not all about money but about fulfilling a mission. In this episode, Jill Zimmerman, a physical therapist and the creator of 'Treat Yo'Self,' shares how in her PT career, she felt burnt out, getting to the point of not wanting to be a part of a business model that only cares about the financial side of things. She created her own business that looks after the welfare of both the patient and the practitioner. She may have faced many struggles and challenges along the way, but one thing is sure, that she has made a big difference in the lives of those who come to see her find solutions to their problems and that they feel better the moment they go out than when they first came in. The way her business grows is rooted in the core belief of building long-term relationships with clients. No wonder patients land on her doorstep mostly by referral and word of mouth. It is likely to happen, as when people sense something right, they likely make it known to everyone else. A lot is to be said about the way she writes and creates content. She comes from a place of wanting to start a conversation and not sell anything. And that's how people connect and relate to your message. And there's a lot to learn from this. When you're too worried about what to put out there, there's only one thing to remember, do what truly feels authentic to you, and you'll never go wrong. "Business models don't have to be just about a financial model. My business model is just true, focused attention and advocacy for these people. And my goal is to do my best for them, and for them to walk out of there and say, you know what, this is, but been far more helpful than anybody I've seen the past two years for this problem."  - Jill Zimmerman What you will learn from this episode: 00:37 - Getting burnt out in the process 04:25 - The hardest part in marketing and messaging 07:22 - The need to shift the model and empower patients to demand more about patient care 12:40 - Creating a business model that is a win-win for both parties - the patient and the practitioner 15:50 - Marketing by word of mouth and referrals - what it all boils down to 18:15 - It's all about creating a long-term relationship and lifestyle change 20:37 - The need for a holistic approach when you think about changing the model 23:12 - What her social media content is all about and what it tries to communicate 26:13 - Bringing it all back to what's relatable to your audience 30:31 - The best and not so appealing things about being self-employed 36:52 - Importance of self-awareness for self-fulfillment 37:41 - Of barriers and boundaries of creating your own business 41:14 - Being productive with doing the 'unproductive' 45:57 - The biggest lesson learned from her daughter Connect with Jill Zimmerman: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

What myths have you believed for the longest time that's keeping you stuck in your health issues? Or are you even aware that those are myths? That's why you completely believe them? How about entirely busting those myths and getting down to the real cause of the issue and on to making everything sustainable? In this episode, our guests Dr. Maleen Avery and Anna Paulich, point out what wrong the medical health system is doing, what needs to be done, and what is at the core of changing all the narratives we believe to be true but are not really working. They share the idea of ''healthy at any size'' which is a rebellion against all the crap that the system we've been used to living in is feeding us all along. Listen as they share with us important truths about chronic illnesses that we all deserve to hear. Maleen Avery and Anna Paulich are Rebel Medicine, a weight loss physician & registered holistic nutritionist duo who empower women to take control of their weight and metabolic health by unforking their relationship with food so they can stop the maddening cycle of losing and gaining the same 25 lbs over and over again.   With 13 years of experience as a medical doctor and 15 years experience as a health scientist & nutritionist, Maleen and Anna knew all the typical doctor-recommended ways to lose weight. But when they followed that advice to try and shed their own weight, they found themselves stuck, frustrated and questioning everything they learned in medical and nutrition school about diet.  If you're ready to ditch restrictive diets, endless cardio, and white-knuckling it through cravings. And instead, experience a complete mind-body transformation to change your relationship with food, finally lose weight, and feel confident and in control again...make sure to follow Rebel Medicine. "Look at the non-scale victories; don't look at the scale because the scale lies. It tells you what the earth's gravitational pull on your body is. That's all it tells you. It doesn't tell me how healthy you are; it doesn't tell me how your cells are functioning; it doesn't tell me what your relationship is like with your kids and your husband. That's the beauty of a coach -- I can reframe things for you and keep you on track." - Maleen Avery “People always say it's my lady hormones. The reason I can't lose weight, it's because it's your hormones -- It's just not those ones.” - Anna Paulich What you will learn from this episode: 04:05 - Where medicine has gone wrong 06:10 - A discovery about nutrition that surprised Anna 08:26 - Why is everyone not talking about nutrition as it should be talked about 10:08 - Taking matters into your own hands when medicine couldn't provide cure to one's thyroid or infertility issues 11:56 - Lab values versus the symptoms and a frustrating system 14:13 - What nutritionists tell patients when they have medical issues 20:17 - Differentiating between people seeing her as a medical doctor versus as a coach 24:21 - Myths around women's weight loss you shouldn't believe 26:38 - A healthcare system that needs more support and accountability 29:55 - Why do myths continue to live on when it's not helping at all 33:17 - Means of changing the narrative of wrong beliefs and the challenges they are facing 36:07 - The beauty of a coach in reframing things and keeping one on track 41:07 - The problem with instant gratification 44:20 - A lot like reprogramming an old operating system 49:26 - Metabolic health matters 52:43 - Healthy at any size -- a rebellion against what? 54:10 - What should women measure in terms of lab tests? Connect with Maleen Avery and Anna Paulich:  

Today we are celebrating Gavin's birthday. As the occasion is special, so is the guest. She is none other than Kelly Babb, Gavin's dear wife.  In this episode, both Gavin and Kelly are asking each other questions. Let's find out the dynamics of an entrepreneur husband and a non-entrepreneur wife. Learn about each one's life lessons and get nuggets of wisdom from there. You can get a couple of takeaways from this conversation as the couple share with us their favorite show and what makes them dig it every night. As the pandemic started, so did the couple's interest in Peloton. And for entrepreneurs out there, Gavin shares some valuable insights you can all gain from as it relates to your client journey on how to make it a better one among the rest. Talking about programs and coaching, Kelly shares her perspective from a consumer's standpoint. And coaches out there can really look into where they should be improving on creating courses and their content, the learning methods available that meet their clients' learning styles. Not to forget about social media, Kelly underscores the content part, being candid about which accounts she follows and those which make her stop and take notice. Lastly, but not least, they share with us stories and experiences of their married life. "Entrepreneurship is up and down. Entrepreneurship is tons of wins, huge wins and some big losses, and everything in between. And I've really leaned into this lesson that you've all heard before, but the truth of it is, there's a reason why it's a cliche, and that's the true version of it is, this shall pass, and this too shall pass." - Gavin McHale What you will learn from this episode: 03:23 - What rings so true to him more and more every day now 05:53 - Does Kelly ever see Gavin not getting serious with anything in life? 06:45 - What he regretted doing when he was eighteen and what would he had told himself then 10:23 - The best shows Gavin and Kelly dig into and why they are into them 13:09 - One quote Gavin loves from their favorite show: "Be curious, not judgmental." 15:31 - Kelly's life lesson: "Make it as easy as possible to succeed." 18:04 - What is it about the Peloton that Kelly likes  so much 21:43 - Lessons business owners can learn from Peloton 24:52 - What Kelly loves about the coaching programs she's part of  29:29 - Something she finds disappointing and having a hard time with the coaching programs she has -- from a consumer's perspective 36:02 - What you should be looking into when it comes to your 'client journey' 42:02 - The things about social media that make her stop and take notice 46:21 - What resonated with her with the social media pages she follows  49:11 - The best thing that happened, what has changed, and realizations in the first year of their marriage 53:07 - As an entrepreneur, how does Gavin communicate with a non-entrepreneur partner or spouse? Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Getting things to happen before they even occur is an idea many of us could not begin to comprehend. In life as in business, and for the most part, we let our past define us. We can't get past our failures and downfall because we are held up by memories of what happened before. And that's making it hard for us to even begin to see that there is a possibility to turn things around. We need to live now for the future to happen; leave the past to take care of its own. How can we start to trust and believe in ourselves to make things happen and that something will happen? It's about time we change our mindset. Even when everything before is all messed up, there is always a way to come out of the other side successful.  We can always rewire our thoughts and our habits and win in the end.  Robert Broten is a mental health and performance coach working with elite amateur and professional athletes including Junior, College, and Professionals. He challenges and supports athletes and coaches to create strong mental and behavioral habits so they can build elite focus, manage adversity, and get promoted to the next level. In this episode, Robert touches on Neuro-Linguistics Programming -- how we can reframe our subconscious mind to make new patterns that allow us to move forward, take action, conquer our fears, find opportunities and crush those limiting beliefs. They hinder us from fully realizing our highest potentials as human beings -- entrepreneurs, athletes, or anything we want to be in life. "Once you can calm your own emotions and get rid of your own traumas and deal with your own baggage, then it becomes so much easier to be proactive to be thinking in the right way to be focused on your goals and to do the things, the daily habits that were so hard for you to do when you were feeling miserable when you were feeling afraid. When that's gone, then all of a sudden you can start becoming a performer." - Robert Broten  What you will learn from this episode: 01:12 - What finally brought him to teaching athletes about mindset and finding their passion 10:11 - How he identified his values and created a philosophy for himself that is truly aligned to his core 16:52 - Talking about the fight or flight response whenever we are in a new territory 21:25 - What happens once you deal with your trauma and past hurts, performance-wise, businesswise, and life in general? 24:50 - Find your authenticity 28:29 - How to get through the process of Neuro-Linguistic Programming and creating values that are important to you, your relationships, and business 34:44 - Reframing our unconscious beliefs and behaviors 37:06 - Talk to yourself like a 6-year old when dealing with your past hurts that's limiting you 39:05 - Small and massive traumas - how they stick to our subconscious minds 44:41 - The big work that goes into reframing your subconscious 46:27 - Controlling emotions versus hiding emotions 52:01 - Stepping into your best self and allowing greatness to happen 53:21 - Not letting fear getting in the way of reaching your highest potential and what positive talk can do for yourself 57:00 - Why setting deadlines are a little tricky 01:03:29 - What makes it so hard to believe in yourself, and why shouldn't you let it affect you? 01:07:49 - Performance is an emotional game 01:13:34 - Two-thirds of the puzzle is already done. What else is missing to get things all complete? Connect with Robert Broten: alignyourmind.ca Facebook Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Perfectionism sets us up for frustration, desperation, and unhappiness. Always seeking people's validation, exhausting our effort, so we become the best for others will get us nowhere. Only those who are clear with their goals and have set intentions right in achieving them find success -- whatever that means to us.  Griffin Gervais is a Mindset & Best Self Coach. He stands with powerful men as they embody their authentic selves & live a life of freedom. In this episode, Griffin talks about how to set your intentions right so you won't be wasting time and energy on something you are not clear about. He also shares authentic masculinity and confidence, something not found in what others say but is rooted in the intention and clarity of what you are and who you want to be as a person and showing up for yourself and other people in your life. "Whatever it is, create stillness and pause in your day, whether that's a walk, whether that's reading, whether that's breathwork, whether that's listening to your favorite song, whatever that is. Do that. Don't let time just pass you by. Live in the present moment and just pause."  - Griffin Gervais What you will learn from this episode: 03:46 - Letting go of expectations and starting to build trusting relationships with people 07:02 - What getting clear on your intentions truly mean 08:26 - The power of pausing and getting the real conversation 11:30 - Clearly setting an intention on doing what you are doing 14:26 - One thing from Sports that he has to unlearn but has given him a good perspective in looking at business and relationships 21:25 - What it means to live life for yourself 23:36 - Defining success in your client's experience and not yours 25:19 - Teacher-centered approach versus student-centered approach 28:39 - What made him leave the education space 32:38 - More than just googling it, life's toolkit is what children need 35:17 - It's not about the actual action itself; it's the intention and the grounding behind it 37:49 - Defining confidence for yourself 40:32 - Either you live based on who you were, or you can live based on who you want to be 42:24 - What it takes to live your life in the world of possibility 45:41 - Authentic masculinity and confidence defined 47:39 - Stepping into the purest form of masculinity 50:55 - Two questions to ask yourself when things become unsettling 53:44 - Why do men have to stop living in automatic and start living intentionally Connect with Griffin Gervais: Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Cutting through the noise and standing out from the rest is a challenge many faces in putting out their message. With social media getting all saturated and seeing content all the same, what's the chance of you resonating with your audience? Jenny Rearick is a communication and presentation skills coach, gym owner, personal trainer, and educator. She is obsessed with communication and has dedicated her career to exploring, practicing, and teaching what she knows and continues to learn. In this episode, Jenny shares the key points in good communication, the kind where it's not just one side that takes action; it's something that is built on 'co-creation,' one where you earn your audience's attention. She underscores the fact that small talks lead to meaningful conversations. It's about getting interested in what others have to say and not just you talking all the time. And getting clear about your call of action so they do what you want them done.  "There are messages that are created for everybody. And when you try to speak to everybody, you end up speaking to nobody because you're not able to tailor your communication to any specific group of people. And so it becomes very watered down. And anytime something is watered down, it's boring and not engaging. No one cares." - Jenny Rearick What you will learn from this episode: 02:43 - Sharing a little bit about her husband and the story of her being an athlete student and how it got her to become a coach 07:14 - Dealing with the difficult decision of leaving something behind and welcoming another opportunity 09:37 - What her upbringing turned her into 12:25 - Touching on communication and her business Fit to Speak  14:50 - Why does communication matter the most now 18:25 - Finding purpose in the message and content you put out there 20:08 - What should your content all boils down to  23:32 - Creating an experience not everyone expected but impacts a lot 25:47 - Earning your audience attention 27:16 - Sharing about 'co-creation' thing in communication 30:18 - The need to create a specific call to action 32:57 - Making your communication truly stand out in a noisy world 36:18 - How small talks lead to meaningful conversations 38:52 - What builds rapport between your clients and you 40:19 - What being interested in what others have to say make for a good communication  43:48 - Being purposeful in highlighting those personality traits to fit in with different people 45:26 - Getting intentional and repeating the process 47:03 - How to overcome imposter syndrome 48:54 - Sharing important lessons learned and her thoughts on what the fitness industry faces in the future 50:59 - What communication of your strategy and expectations boil down to Connect with Jenny Rearick: fit-to-speak.com Instagram Twitter Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Has your memory of things past and the negativity that stuck with it failed you? Does it seem like nothing is making traction, and you are all the more stuck where you are? You may be allowing past failures to define you, and it has limited you to a certain extent to discourage you from taking the next step to reach your goal. Have you taken a look at what you do to yourself when things don't go well midstream when reaching for those goals?  How do you make yourself be pulled towards your vision and goal consistently? Andy Petranek is a professional life, leadership, and performance coach who's been helping people create greater levels of confidence, joy, fulfillment, and success in their lives for over 25 years.  He is a veteran of multiple overseas deployments, including Operation Desert Storm, Andy is a former United States Marine who served for four years as a combat engineer and small unit commander. Also, he is a Red Bull sponsored athlete in the sport of adventure racing, he captained teams and navigated courses all over the world in races like the Eco-Challenge and Raid Gauloises; in 2009 he became the oldest competitor to qualify for and compete in the CrossFit Games He was an early adopter of CrossFit starting one of the first and most successful affiliate gyms in the world in 2004, CrossFit Los Angeles.  He launched a successful consulting business and taught hundreds of other CrossFit Affiliate gym owners his gym management success strategies and systems. He also co-founded the Whole Life Challenge, a global, online health and wellness game that has had over 200,000 people participate over its 9-year history. He holds a master's degree in spiritual psychology. He has been the beneficiary of decades of personal self-exploration, discovery, and expansion through his work with coaches, healers, guides, and teachers. In this episode, Andy shares how to live your life free from your very own critic, forgiving and loving yourself, becoming more self-aware of who you are so you move past whatever is hindering you from getting success. He also talks about starting from a clean slate free from your judgments of the past, so you reach your highest potential and serve your client better on a deeper level. He doubles down the importance of the language you use as words have a substantial impact on projecting how things should happen. And it's best to avoid words that create pressure and anxiety. Make things free-flowing, making them become just a way of life. "If you could just separate from all the stuff that has gotten in your way -- the belief systems, the structures, the cultural ways of being you've learned from your family, from your community, from your friends, and step into the version of you that you want to step into, based on what you want to create as a possibility, that's powerful. Because you're operating from a blank slate." - Andy Petranek What you will learn from this episode: 03:15 - His takeaways from his Marine Corp stint 10:15 - Stepping into a new operating system without fully taking out one's uniqueness 13:46 - How it's important to create a vision of how you want to be and seeing it demonstrated in real life 16:10 - Allowing yourself the flexibility to change gears midstream 18:18 - What do you do to yourself when you don't hit the goal? 21:37 - The full acceptance of yourself not worrying about whether you falter or not 26:16 - Self-acceptance as a ticket to personal freedom 34:12 - What's with the words 'have to' and 'want to' 36:49 - The behavior of a 'have to' person 38:53 - Important thoughts on 'choices' 44:05 - How important is self-awareness in starting your journey to self-acceptance 46:20 - The goal is not to get rid of your weaknesses but to see it, accept, and to master it 49:46 - Connecting with your clients on a much deeper level 56:02 - What happens when you operate in guilt, shame, and scarcity Connect with Andy Petranek: andypetranek.com Facebook Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Past hurts and trauma leave a deep impact on us and our life. It actually gets us scarred from the wound caused by it. And the body holds all the emotions that we stuff it with, and it manifests in all sorts of ways.  And when not dealt with fully, it will come haunting us every now and then in our actions and reactions that trigger those emotions. How do we let go and get it done with all the bad emotions we carry inside that cause us to question our self-worth? Jay Bradley grew up in a small town in Canada called Thunder Bay. He was an extra sensitive kid, which led to constant bullying and physical attacks from Kindergarten to high school.  He learned to hide who he was and slowly put layers of protection up to fit in and, at the very least, to survive. Knowing he was gay didn't help matters, so he worked even harder to hide the truth. He used overspending, sex, sleep, coffee, and perfectionism to numb out.  However, the pain prompted him to begin a spiritual and emotional journey, which he has been on for over 30 years. He began to understand that his lack of self-love, self-worth and the shame he felt for simply being himself had taken over and that it would require work to remember who he really was.  In this episode, Jay shares about the Science of Breathwork and how it completely changed his life, releasing him from a lifetime of pain, shame, fear, self-loathing, and grief. He was blown away with it in one session and also got completely hooked from then on. He quickly made it his life mission to learn more about Breathwork and then share this unbelievable healing modality with as many people as he could.  What inspires him the most today is when he can help somebody speed up their transformation from pain to freedom, resurrect their life, and remember who they truly are. He makes it his mission to reconnect people with their inner power and purpose to get busy living the life they deserve. "Breathwork gets you so present, you can almost feel the cells in your body. The key is just being right here right now. And again, loving yourselves even when you're struggling, nurturing yourself through the pain, not trying to be somewhere else."  - Jay Bradley What you will learn from this episode: 04:53 - On being bullied with self-esteem crushed at an early age 06:24 - How those bullying affecting him emotionally and healthwise 08:31 - What he had to do to hide all the emotional trauma brought about by bullying 10:45 - Why it's more comforting for people to stay stuck than do the opposite 12:01 - What is it like to deal with issues about self-love, self-worth, and shame in childhood 13:26 - Talking about ancestral work and intergenerational healing 18:19 - Moving away from doing, going, goal setting to the idea around trusting, surrendering, and just allowing things 20:35 - Breathwork and the concept of surrendering 23:16 - Understanding that we are enough even with all that we have been going through 25:16 - What pulls us away from the thought that we are worthy 26:53 - How Breathwork can bring life transformation and bring back that self-worth 31:43 - Loving yourself even amidst your struggles 35:59 - Expectations and self-awareness 40:04 - Breathwork and how it connects with 'chakras' 41:27 - What is it about Breathwork that he loves so much about 44:01 - The negative emotions we hold in our bodies, Breathwork can help release them 46:33 - The importance of having a guided breathwork 50:03 - Talking about breathwork teacher training certification 50:59 - Difference between 'filling space' and 'holding space' 55:38 - How he got a solid following on social media 58:13 - Why honor yourself and only post on social media when you're inspired 01:03:49 - Why he calls his company 'Breathe on It' Connect with Jay Bradley: breatheonit.net Facebook Instagram Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

What is so disempowering for most is when you are so focused on the actual system, and you don't know how to look at things objectively.  When we are so set in our ways and rely heavily on what has been taught to us, we limit our creativity and stop ourselves from finding better ways to help clients feel better and empowered. Kyle Dobbs is the Founder and Owner of Compound Performance. He was formally a National Director of Services and Education, Training Director, District Manager, Facility Manager, and Coach based out of NYC. I've worked with clients in all training environments, from the general population to high-level athletes at the professional level. From a leadership perspective, He'd overseen teams and departments ranging from ten to fifteen hundred while also being a national education and hiring director.  More importantly, he is a husband and father. He's been married to his best friend Sarah, and he has two boys, Greyson and Hollis, and 12 puppies named Bowser. In this episode, Kyle shares how he walks away from something that's not serving him well anymore and takes up the next opportunity that comes his way getting him nearer to where he wants to be. He talks about how he helps clients feel empowered by digging up into the principles, understanding them, and creating his own system and solution that works far better than what he has been taught to do in most training and certifications he got. As for him, sticking to principles allows you to use tools and work around them to find the best strategy to tackle something and build the best solution to help your clients.  "The beauty about principles is, they encompass a lot of different environments and a lot of different realms. And, you know, ironically, my experience with systems is that the people who lean the hardest into the actual systems typically understand those systems the least. They can regurgitate the information to you. But in a real-life environment, they have a hard time applying these things to different contexts." - Kyle Dobbs  What you will learn from this episode: 04:20 - Talking about the injury he had to his journey into the fitness industry and putting up his own fitness gym 12:02 - Relating to 'not fitting into the mold.' 16:52 - Looking at a more objective lens where clients' movement is concerned 22:54 - Principles over beauty 27:14 - Why build your business model around your consumer 31:44 - Struggles in turning outcomes into income 35:23 - Validation versus growth mindset 36:09 - The need to go out and talk to real people rather than just stay inside the gym 43:14 - Stop talking and listen more 54:41 - Amazing lessons his sons taught him 59:15 - The realization that there are many ways to be successful and that differences have to be celebrated Connect with Kyle Dobbs: compoundperformance.com Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Have you felt like no one is ever going to accept you for a job you wanted so badly? Imagine all the rejections you get -- one after another, and you think you're a hopeless case. What adds insult to injury is, you're left with no backup plan -- and resources are running out so fast, you don't know how to last another day. Can you relate to all the frustration this brings? You are not alone. Chris Liddle is a personal trainer and podcast host. He was voted Best Trainer in Edmonton YEG Fitness Awards 2020. In this episode, Chris shares how he faces several challenges before finally making it. He almost lost hope as he ventured to find his place in the fitness industry. Things were never easy for him. But what carried him through were the steps he took to cling on to every bit of hope to bring him to the place he wanted to be.  If you feel disappointed at the turn of events in your career, listen to this episode as we uncover the insights and wisdom of someone who went through exactly where you are now and find inspiration in the struggles you are going through to bring you next to where you really want to be. "For anybody that's feeling frustrated. And maybe you can relate. You look at the first year of somebody's career, just anybody that you can name, and just look at their early stages and see that struggle and just embrace it for a moment because, if you're having a hard time, it only gets better from there." - Chris Liddle  What you will learn from this episode: 02:52 - How he finds his way into the fitness industry 06:24 - Getting the resilience and character he needed to thrive in the industry 12:43 - Overcoming challenges to become the best version of yourself 20:09 - Realizing he needs to make some crazy moves 24:09 - Going through and facing all the rejections 26:26 - Getting any jobs he could get to tide him over 32:32 - What all those hardships taught him 35:00 - Networking and getting back to old connections 41:28 - To what can he attribute the success he enjoys at a time of a pandemic 44:24 - Working smarter, not harder  46:01 - Making connections, seeing your value, and having people to reaffirm your value 50:45 - How emotional intelligence sets you apart in the changing dynamics of the fitness industry Connect with Chris Liddle: invigoratetraining.com Instagram  Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram    

Nothing feels frustrating than being stuck somewhere, and you don't know what to do to move to where you want to be. Do you have the same struggle in scaling up your business? How do you move from just 3 to 6k a month to a six-figure business? In this episode, Gavin shares his ten key points and what it took him to build a six-figure fitness business. If you're looking precisely at how he did it and how he got there, then listen and take it all in the wisdom and insights of his successful journey.  “Doing those actions, taking those actions, the big actions, the messy actions, the actions that were really hard and messy and shitty at first, that gave me momentum. And it allowed me to really ride the wave of momentum because I was doing it; it was just what I did. What I did at that point was, I got up and I did the work, the work on myself, the work on my business, the work for referrals, the work on the sales, the work on reiterating my business. I just did it; I was just willing to do it for longer and more aggressively than anyone else.”  - Gavin McHale What you will learn from this episode: 03:08 - The first key point in the ten-step guide 03:56 - Leaning hard on this one essential way of growing one's business 05:10 - What he recommends that will give you a massive perspective shift in life and business 06:40 - Clarity where your ideal clients is concerned 07:38 - The number one thing he's done every single time that makes people see he's serious in what he does and in serving his clients 09:26 - Something that he makes better for him and his clients 11:46 - A scary action he did and took a lot of work on but paid off for his business 12:48 - Practicing at something that he was bad at 15:02 - The important things he addressed and worked on so he became effective at what he does 16:15 - What he did that no one seems to be willing to do it Connect with Gavin McHale: maverickcoachingacademy.ca LinkedIn Instagram

Come to think of it; our educational system is designed to make good employees among many of us and not change makers. It teaches us what is rather than how to think right and wrong. Wouldn't it be time to step back and truly nurture that child's curiosity, wonder, and self-discovery in all of us? Brian Costello is the Founder & CEO of O23 Holistic Systems. His history of impact in this industry goes way back to the previous decade, and along the way, he has earned a strong reputation as an action taker and change maker. Brian is changing the way Holistic Living is taught and learned in our modern society and is once again miles ahead of the crowd regarding innovation. As both a Master teacher of all things Holistic Living and a revolutionary business leader, Brian helps Coaches take their profession to an unprecedented level. In this episode, Brian shares how he sees one's education as already a created system for us rather than something to discover, be constantly questioning about, and get creative with.    He shares how he felt burnt out while running his own fitness gym business, rebuilding himself to be more fully of service to his tribe.  Those lessons taught him to develop a thought process that helped him design his O23 coaching business, which benefited many. With his own share of trials and challenges, he talks about how he moves forward and keeps going despite the many roadblocks. The pandemic has shown many things for us, and he, too, has discovered something about the fitness industry that we can all learn and ponder on. "I think that's basically at the root of the problem is, we're being told what is right and wrong. And we're not being taught how to do and discover what is right or wrong or true or false, or whatever it may be. Learning is about questioning everything, constantly asking questions." - Brian Costello What you will learn from this episode: 04:29 - Being taught what is right and wrong versus being taught how to discover what is right or wrong 06:55 - A school designed to have good workers rather than world changers 09:31 - Zoom out to maintain wonder, maintain curiosity and self-discovery 17:31 - What led him to open a CrossFit gym  21:34 - When the wheels started to come off, leading to living life anew without the gym 23:54 - What it looked like rebuilding himself and the thought process that comes with it 27:10 - How he ended up designing the 'Oh 23' holistic systems 34:39 - How those struggles transitioning to a new life requires a lot of sacrifices  42:32 - What kept his faith to keep going despite the odds 46:18 - How failures get you nearer to your success 48:24 - What has this pandemic uncovered and shown to the world about the fitness and coaching world? Connect with Brian Costello: o23coach.com Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

We may not be skilled at something, or there may be more reasons hindering us from getting ahead; nonetheless, it's not a reason for us not to succeed.  How then do you place yourself in a position for the road to success? Dan McGinley has been a coach at Mike Boyle Strength and Conditioning since January of 2013. During this time, he has worked with everyone from Olympic and professional athletes looking for a competitive edge to developing high school and middle school athletes and adult personal training clients striving to feel, look and live healthy and active lives. Dan travels both internationally and throughout the U.S., educating coaches on the systems used at MBSC as a member of the teaching staff for the Certified Functional Strength Coach. Dan spent 16 months in China representing MBSC as the director of strength and conditioning at the Ersha Sports Training Institute of Guangzhou Province. During this time, he was tasked with overseeing the development of the strength and conditioning program for the training center and coaching both healthy and rehabbing athletes from 14 Olympic sports. His athletes in China, including current and future Olympians, won 26 medals during the 2017 China games in Tianjin. Dan is a Certified Strength and Conditioning Specialist and participates in numerous continuing education courses, including the Functional Movement Screen level 1 & 2, Selective Functional Movement Assessment, Functional Range Conditioning and Precision Nutrition (PN). In this episode, Dan shares how he went past his learning disability and anxiety. Getting into exercise gave him the outlet to overcome those struggles.  He may have all those blockages along the way, but his passion for learning is huge for him to continue growing and being better. Once you continue learning, for him, that's when you improve, you evolve, and you get fresh and better ideas.  He also shares what a true leader does and how he does things. In the person of Mike Boyle, he recounts the many ways he has personified traits of a leader, which we can all learn from. He also points out how, despite the success and longstanding stay in the fitness industry, the need to adapt to changes and tweak is necessary to make your business better and relevant to the call of times. He also talks about his viewpoint as to where the fitness industry's direction is going post-COVID.  "Having that growth mindset of, hey, even if I fail at this, I'm going to get a little bit better, I'm going to learn from it, and then try and grow." - Dan McGinley What you will learn from this episode: 02:36 - How he got started into strength and conditioning training 04:19 - Trying to be better at something you are weakest at 06:21 - A continuous process of learning and trying to be better at something 07:21 - Nurturing a culture of continuously evolving and innovating 08:34 - Exercise as an outlet for his anxiety 10:52 - How learning improves with exercise 15:57 - Where kids learn better 19:04 - How research showed that exercise helps brains function better 21:00 - Self-awareness learned from having learning disability and anxiety 25:04 - How he got the internship at Mike Boyle Strength and Conditioning and how it was like back then 28:56 - Lessons learned for someone with anxiety knowing there are limited jobs out there 31:00 - Love seeing others succeed and at the same time inspired to do much better 32:43 - Looking up to someone in terms of building a long-lasting business  34:01 - Adapting to change to make business better 35:39 - Awesome funny stories about Mike Boyle 37:37 - What a leader does - holding other leaders to a high standard 40:15 - It's not so much about what you are saying, people, pay attention more to what you are doing 42:54 - Sharing a crazy story while in China 45:07 - The two huge pieces about the Certified Functional Strength Coach  47:50 - Make people be able to adapt and not become robots 50:32 - His viewpoint as to where the fitness industry is going post-COVID Connect with Dan McGinley: Bodybyboyle.com certifiedfsc Instagram Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

The fitness industry is saturated with coaches doing similar things that confuse one from the other. How do we distinguish the good coaches from the mediocre ones and find value in the service they offer? Manny Alayon is a health and performance professional who owns Northeast CrossFit. He is a proud husband, father to two daughters, and coffee connoisseur. In this episode, Manny shares how he started wrestling and chased the 'high' in CrossFit as we find out what made him chase it. With his business among the ones hit by the pandemic, pivoting was his way to stay afloat. It's something to look forward to how he did it. Social media is becoming too noisy, but leveraging it the right way will do your business better than harm. Learn to make use of it truly. Where everyone is showing similar things, separating yourself from the rest is undoubtedly an advantage. His tips on that are valuable. Don't be fooled with instructors claiming to be coaches. Learn what distinguishes an instructor from a professional coach.  Becoming a good coach takes effort and tools to become one. Hear his important thoughts about this. People find it awkward increasing prices, and it's helpful to know how he steadily gets the clients he wants and maintains good client retention despite increased prices. His social media has an engagement he is so happy about. Let's dig into the kind of content you need to put out there in your social media and website, so you get people to know you and ultimately work with you. Designing a program tailored to your client's needs is one sure way to attain one's goal. And he shares details about this. More than anything, learning how to be a better human helps better society, and he shares his thoughts on this that we can all reflect and learn from. "Make sure you're really good. And then it's a matter of letting the world know that you're really good. And that is really complicated because I think the best coaches aren't on social media, because they're too busy helping the world." Manny Alayon What you will learn from this episode: 03:29 - His wrestling story when he was a kid 05:43 - What those losses in his wrestling matches taught him 09:33 - What got him into CrossFit 13:52 - The bipolar personality that CrossFit has 17:29 - How he pivoted his business when gyms were made to close 21:27 - What he does to separate himself from the rest  24:00 - Difference between a coach and instructor 25:58 - What's with increasing the price and not putting the price on the website? 30:39 - One tough thing about being a coach 32:36 - Important things to note to leverage social media platforms like Instagram 35:01 - The key is consistency 37:33 - Finding the opportunity to individualize programs for clients during the pandemic and how it works 38:52 - Designing a holistic lifestyle program not just focused on the workout piece 40:26 - In what direction does the fitness industry go given the changes this pandemic has made 43:38 - Will lifestyle coaching benefit the best coaches from the mediocre ones? 48:38 - The most significant lessons learned from his two daughters 53:21 - The many contradictions in life we can all reflect on 57:50 - What humans need to learn for society to get better Connect with Manny Alayon: Instagram Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

How do you move from being in fear to surrender, which opens to the vastness of opportunities and success? Breathwork allows one to tap into self-awareness and consciousness, so you're able to unblock the energy of trauma and come up with clear thoughts, so you learn to trust and create beautiful ideas. Loretta Cella has a Masters in Leadership with over 1,500 hours of ICF coaching experience under two international coaching institutions, Prosci Change Management certification and body therapy breathwork also under two well-known leaders David Elliot and Rebecca Kordecki. She has worked with a full spectrum of populations in various parts of the world and has been able to hone in on her skills and develop a real passion for creating high-quality, innovative programs, and supporting projects for an array of clients. In 2007, she founded a charity that now has served 6000 youth with leadership skills in partnership with other organizations globally. In this episode, Loreta shares that SUCCESS is an acronym, and this is what it stands for: S - elf reflection U - understanding that limitations are self-imposed C - ourage  C - ooperation / community E - evaluation  S - kills  S - ervice When you grow in yourself, you create a community that keeps you passionate about doing something more, giving to others, serving them. When you do things in service, that's when you cultivate sustainability, and that's where success comes. Just as we're talking about success, breathwork is not far from the notion of that. And Loreta also shares important insights on this realm in transitioning your life of overwhelm and addiction to one of clarity and focus. "When we surrender, when we let go of control, we open the door to a vastness within us, the possibilities which creates vulnerability for some folks. But, in that vulnerability is exceptional power."  - Loreta Cella  What you will learn from this episode: 03:33 - A firm belief in everyone's evolution -- a continuous cycle of growth and death 06:14 - A stormy adolescent piece that brought forth a charity organization for children and youth 11:12 - SUCCESS is an acronym 17:57 - What self-awareness and consciousness bring us into 21:10 - What happens when we come into a space of understanding and healing? 22:50 - How healing the world starts with yourself 25:24 - The opportunity that comes when you stop being in fear and start being in trust 30:15 - A formula and practice that makes it easier for people to transition from a life of overwhelm 33:01 - The two pieces that bring out anxiety and overwhelm 35:35 - How to connect with your body and be present with it  39:14 - Getting past the traumatic blocked energy and having clear thought through breathwork 41:41 - What amazing things breathwork can do for your addictions 45:26 - Mini sessions to help you figure out what breathwork is all about 48:23 - The incredible piece in breathwork of surrender 50:49 - The beautiful idea of 'trust and create something beautiful' in breathwork  52:53 - What's the biggest lesson of her being a mother? Connect with Loreta Cella: Loretacella.com Instagram Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Do things seem to be not making sense? Are you beating yourself up for not living up to your own expectations? How about learning to surrender and think from a place of abundance? Then, start to see the magic happen from there. Cory Camp grew up a swimmer for 18 years of his life. Upon graduating and with his sports career-ending, he realized he wasn't prepared for this whole "real life" thing. A year went by, and he found himself lost, 40 pounds heavier than when he graduated. That was the turning point for him and the moment he had to get his S*%^ together. He spent every moment since turning his life around and reintroducing purpose and intention to it. Through fitness, lifestyle choices, and neuroscience, he figured out a system that works to optimize life. Now, he's passionate about helping other former athletes find their optimal plan to embody being a Forever Athlete. He taps back into the Athletic Mindset and how it can best serve everyone now, in the "real world." In this episode, Cory shares how he brought swimming to the next level, getting better at it, getting a scholarship, and getting paid for what he does.  His being a swimmer, getting his share of success, and his fair share of failures has taught him lessons in his personal life and career as a coach. What those failures paved for him, he can only be thankful for, as it brought him to where he is today in his coaching career. He has a lot to teach about growth mindset as he relates that story about him desperately wanting to improve. That also points out to accepting that you have your own timeline, that you need to swim your own race, and to take feedback from your own experience and situation. So you show up better and find ways to improve. With social media portraying everything as perfect, there's the danger of falling into the comparison trap. What better way to avoid it than finding inspiration from what others have, taking a system that has already worked and adding your own flavor to it and making it your own. He could not stress enough the importance of having to come from a place of abundance. Because once you have that mindset, you will never be in want of anything. You radiate positive energy that draws the right people to you. That also speaks truly of when you do things to serve others and not just go after their money because people can sense that. All these extend to also showing up and giving value and making them feel it's in their best interest. "We have to be able to shift into that space of abundance of like; I already have everything. It's all within me. And that's contagious energy too. Like, when we are able to truly embody that and then show up as that in the world, then people want to be around us." - Cory Camp  What you will learn from this episode:   04:14 - How he got into swimming and made it to the collegiate level 07:56 - What freedom does swimming give him? 10:20 - The time he felt the lightbulb taking swimming to the next level 13:45 - Rising to the occasion 17:32 - Lessons in the growth mindset 20:36 - Doing away with the comparison trap 23:39 - Taking the system that has already worked and put your own flavor to it 25:47 - Failure as a great flashlight 25:47 - How contagious your energy becomes when you come from a place of abundance 28:40 - Setting the better intention of serving than just getting money  31:55 - Stories from his college scholarship and lessons learned 42:58 - Actually working for it to happen and not just wishing for it to happen 47:03 - Showing your value add and what it can do for you 50:18 - What's the idea behind spearheading writing a book 'Forever Athletes' with Gavin and many others more 56:42 - The magic in storytelling Connect with Cory Camp: https://www.corycamp.com/ https://www.instagram.com/corycamp/ Connect with Gavin McHale https://www.maverickcoachingacademy.ca/ Linkedin Instagram

Maybe for some, but for most, getting successful is never left to luck and chance. Even the most successful of us have our own share of struggles and adversities when they start. How do you keep that winning momentum oozing inside and have a true mind and heart of a champion? When it comes to social media, what could be one thing you are doing wrong that you are not gaining any traction? John Rush is a professional football player and Grey Cup champion with the Winnipeg Blue Bombers of the CFL (Canadian Football League). He is an outspoken vegan athlete with a passion for rescuing dogs and a love for animals. In this episode, John talks about the most important thing you can do when things are out of your control -- take control of what you can. Listen to him as he explains why it is all about mindset. His own life story has a lot to tell about that. Where many struggles to gain a good following, John succeeded in growing his Instagram account organically.  Let's find out what could be contributory to his success.  "There are many factors that are just outside of your control, especially in sports, but if you have that process, if you have that strategy in place, you're putting yourself in the best possible position for success." - John Rush What you will learn from this episode: 03:33 - Recalling the first time he wanted to be a pro athlete 05:30 - A different journey he took in being drafted as a pro football athlete 07:56 - Relating a humbling experience that taught him many lessons 12:11 - What kept him going during those tough times  15:04 - How everything is all about the mindset shift 20:35 - How to win a championship? 27:20 - The story behind the tattoo 32:06 - What made him choose a vegan lifestyle 36:27 - What he found was huge in growing his Instagram organically 42:49 - How do you create a massive community and an engaged audience? 46:46 - Value for value 50:22 - When do the opinions of other people matter less? 53:47 - What happens when you have nothing to prove to other people? Connect with John Rush: rescuedogkitchen.com Twitter Instagram YouTube Pinterest Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Nothing ever becomes successful when you don't hold a safe space for people. People seek connection and a place to belong and be themselves. How do you empower people to live the best life they can and be vulnerable? Katie St. Clair is a wife, mom, strength coach, educator, business owner, and lover of all things movement. After 20+ years in the industry, Katie decided to create an educational program based on her passion for seeing other women excel in the industry as leaders and educators. There was a time when life got in the way and she couldn't be the professional she wanted to be because she had to put her family first. She has spent the past 5 years embarking on a journey of learning and combining that knowledge with her love of athletic movement, as well as her passion for empowering female movement professionals, with the intent to elevate the entire industry standard. In this episode, Katie shares great life lessons and benefits sports and gymnastics taught her in terms of hard work and achieving your life's goal. She also highlights the many struggles she went through and knowing how she overcame them is one great inspiration for us to ponder on. Finding an emotional connection to why you are doing something is one great factor to keep you going and continue working hard to reach your goal. Without that, you will get lost in the process and not move forward. She found a way to truly connect with her clients and that gives her the privilege of doing what she loves. When we create a safe space for everyone where they feel empathy and empowered to live their best life, half of the work is done. And that's when it opens up a lot of opportunities for you to help others at the same time earn a living. One big factor in creating a successful community or membership is when you create a true connection with your people. Katie has a lot to teach us about that. As to her, with the fitness industry making changes because of the pandemic, it is only by providing a better connection from an emotional standpoint that you will always have a place in the industry. After all, people seek connection.  “What's more important is that you just figure out why you can't connect. And work with someone on that. Once you learn how to connect and be open and vulnerable to everyone, and empathetic because that's what clients want -- empathy, then you have the opportunity, the privilege to be able to do what you want to do. The privilege comes because you are able to connect with that part of yourself.” - Katie St. Clair What you will learn from this episode: 02:54 - Knowing how to have fun and not taking things too seriously 04:20 - Getting into Gymnastics at a very young age 06:53 - Life lessons and benefits of living her childhood life in a ‘gym' 09:47 - How sports provide a safe space for her and everyone getting into it 15:22 - Creating the emotional connection behind your hard work 18:56 - Finding authentic connection and being vulnerable to others 25:35 - Dealing with the mental aspect of pain and the struggles that come with that 27:52 - Starting from scratch and on to success 30:32 - How she got chronic pain from playing sports and how she got over that 38:58 - How Empowered Performance came to be 43:38 - Creating a safe space for men and women 46:50 - Dropping down your ego to create a safe space for everyone Connect with Katie St. Clair: katiestclairfitness.com Instagram Email: katiestclair@gmail.com Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

We seem to be too attached to the labels we put ourselves.  When we are stripped of these, and things don't go the way we want them, what likely happens? Depression and anxiety set in, and that would further lead to addiction. How do you overcome them and turn your life for the better? Todd Sylvester calls himself a belief system master. And for the last 30 years, Todd has served as a mentor and personal development coach for those looking to get more out of life, move beyond limiting beliefs and overcome addictions. Todd is an experienced motivational speaker and has conducted over 1500 speaking engagements at businesses, seminars, schools, churches, and youth groups. He's the host of the Beliefcast podcast, and he's got an incredible story about his own journey overcoming addiction and becoming his best self.  In this episode, Todd shares his all-or-nothing mentality in getting better at his favorite sport at an early age. Just when he was at the peak of his career, everything fell because of drug addiction and alcoholism.  That was the darkest moment in his life. Everything seemed to dim, and he couldn't see the light ahead. He lost himself to the brink of suicide. For him, everything seems futile. He fell into depression and anxiety and almost couldn't get out of it. What's more, alcoholism and drugs got the better of him. But despite it all, he got up, learned his lesson, and took a turn in life for the better. What used to be a selfish lifestyle turned out to be a life-giving existence for others. Listen to that interesting lemonade story he shares as that's where everything started for the better, and that's when he realized a mantra that he now lives by every day. He has his hurtful past to thank for when it comes to connecting deeply with his clients and other people. It has given him the wisdom and deep understanding of what they are going through in life as he had once been there in their shoes. And that he is encouraging everyone that the only way you can fight addiction is to strengthen your connection. Have the humility to ask for help. Let people know you're struggling so you get out where you're stuck and move forward. "We label ourselves, I'm an athlete, or I'm a basketball player, I'm a baseball player, I'm a dancer, I'm a teacher. And those are all good things to be. But these are things that we do; it's not who we are. And when we think it's who we are, and it goes away, we're in trouble. If we lean on anything that can be snatched away in an instant, we will fall and be bruised."  - Todd Sylvester What you will learn from this episode: 01:00 - Being a huge Michael Jordan fan 02:17 - How he was so obsessed with basketball 04:48 - A combination of a supportive dad and all-or-nothing mentality towards basketball 06:53 - "Adversity and addiction is your wake-up call to your greatness." 08:05 - The difference between motivation and drive 09:25 - The 21/90 rule 11:44 - His first experience of alcohol and drugs and what made him fell for them 15:42 - The stigma attached to both alcohol and marijuana and what it does to you and your life 18:15 - His approach to making people aware of the negative consequence of using marijuana 19:37 - Creating awareness about anxiety and overcoming it 24:30 - How drugs, alcohol, and partying are catching up with his athletic performance 30:00 - A wakeup call for messing up  31:21 - Why many struggled with depression and anxiety 34:26 - That lemonade stand - his life's turning point 42:16 - Talking about the principle of if you want to be... give it away 46:26 - How he builds a trusting relationship with a client 47:58 - The way he cares about someone 50:22 - Connection is the opposite of addiction: Why we need to let people know we're struggling Connect with Todd Sylvester: toddinspires.com Facebook Instagram  Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Material stuff can only provide you to some extent. When life gets tough and nasty, the one thing that will help you sail through is your support system with whom you build a great relationship. How do you live in the hearts of many and leave a lasting impact in everyone's world? Brendon Rearick is a husband, father, strength coach, public speaker, teacher, business owner. He's an ice cream lover, bookworm. He's a co-owner and educator at Certified Functional Strength Coach at Train Smarter and Harder at strengthcoach.com and @mbsc.tv. He's also a co-owner and therapist at Movement as Medicine and the director of fitness at Crossover Health San Jose. He is the former performance director at Mike Boyle Strength Conditioning. Beyond the labels, his perfect purpose for living is to make exercise the number one prescribed drug in the world, to spread the positive byproducts of movement and coaching as far as he can. And to collect moments, not things that have become his personal mantra. Any decision he faces is put up against those values. And if it doesn't align, he does not do it. Because in his words, life is not about what we have, but who we share it with.  In this episode, Brendon shares how creating real and deep relationships opens you to doors of many opportunities, as it did to him. He also underscores having enriching conversations with as many so you can help more in the process of doing that. And when you help more, that's when you become more successful in the end. These thoughts about relationships tie to what his book is all about, Coaching Rules: A How-to Manual for a Successful Career in Strength and Fitness. He also shares other book resources he finds interesting to base reflections on as you aim to make your life better for yourself, your family, and the tribe you serve. He has a thing or two and more to say when it comes to getting successful at coaching. That you just have to deliver, and when everyone talks about it, that takes care of everything. Illness has a way of giving perspectives we never thought about beforehand. Find out how this setback completely changed his views on many things in life to the point of making it his mission statement to make exercise the number one prescribed drug in the world.  The experience of being a father teaches you lessons that go beyond oneself. Let's find out what he says of the lessons he got from his daughter, what experiences and memories we need to create with our loved ones; what we need to declutter ourselves and fill it immensely with instead. With the pandemic changing the fitness world profoundly, he shares what lies ahead for the in-person and online fitness setup zeroing in on people's need for connection which all boils down to relationship building. "The way that you continue living is through memories and moments that you created with people. You don't die with your stuff."  - Brendon Rearick  What you will learn from this episode: 00:58 - Making it to the forefront his personal life motto 02:51 - How he thinks of relationships 05:55 - His formula for success 08:38 - How they got through all the trials and coming out successful 12:17 - You deliver, and they'll talk about it 13:53 - Ready, fire, aim 16:28 - Talking about his book entitled 'Coaching Rules: A How-to Manual for a Successful Career in Strength and Fitness' 21:45 - Why you can never step into the same book twice 25:23 - What it means for him to read these four books every year 26:28 - Becoming a completely different person when rereading books 29:30 - What his illness taught him 37:22 - Why he is a big believer in having less stuff 42:31 - Why should exercise be the number one prescribed drug in the world for him? 48:51 - The biggest lesson from his daughter: 'It's not about you anymore. It's not about me anymore.' 53:51 - Why it always pays to play the long game 55:58 - Where he thinks the coaching world is going on the horizon 59:51 - Sharing his thoughts of disincentivizing going online and incentivizing coming to live events 01:03:24 - How the connection piece plays its role in the in-person setup not going away Resource: Coaching Rules: A How-to Manual for a Successful Career in Strength and Fitness by Brendon Rearick Connect with Brendon Rearick: Brendonrearick.com Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Life can only be fulfilling when you own your worth and do things that make you authentic. What is stopping you from creating a life that you truly love and where your heart truly is? Stephanie Mitchell took the concept of “yoga studio owner” to a new level with her unique and creative mobile yoga studio--The Rolling Mat!  Her goal was to bring the empowering and uplifting vibration of yoga outside the 4 walls of a studio space--right to you, your corporation, or event.  Anyone who has tried yoga knows flexibility is a big factor in strength. As her business grew, she saw opportunities to expand and be flexible to the challenges we currently face.  She now offers services for corporate wellness, corporate yoga business mentorship, and training on setting up virtual wellness platforms. In this episode, Stephanie shares the many struggles she went through in life that when she discovered Yoga it helped her more in treading the toughest waters she encountered in life. After her stint in the corporate world and the time she settled being a Yoga teacher and starting her business, that's when a lot of self-talk, negative or positive came into play. When you are told by outside forces that being a Yoga teacher will not let you earn a lot of money, that kind of hits one's self-worth. You're seen as nothing more than just a Yoga teacher who is underpaid. Add to that the limiting beliefs you are creating for yourself. That is one struggle to face and you're likely to have a hard climb towards where you want to be. But all these she turnarounds with having a paradigm shift. She managed to rise above everyone's underestimation of what she can do and how far she can go with being a Yoga teacher. It's not so much more about a focus on having more teacher training as it is about learning business strategy and process. That being said, you learn to own up your worth, understand and acknowledge the value you impart to your students, and more than anything else, you create a life-transforming journey both for yourself and other people. And that you conquer fear every time it weakens you down. Find out how Stephanie's story has elevated a Yoga teacher to a whole new different level. “You don't need more Yoga teacher training, what you need is business strategy. So that you can actually build a sustainable and profitable yoga business and you can thrive off of it and it's something that you can do for your whole life and pass it down to someone else or sell it, you franchise it.” - Stephanie Mitchell What you will learn from this episode: 03:21 - What has got her started in her Yoga business 06:51 - How Yoga helped in dealing with her personal and business life 09:56 - What keeps people stuck to where they are  13:57 - How fear gets in the way of making things happen for you 16:03 - Being thrown into the idea of having to work all your life and retire 18:19 - Do you really need more Yoga teacher training to run your business? 21:26 - A matter of shift of mindset - removing the can'ts and don'ts 24:45 - What is corporate Yoga? 25:42 - How does she provide corporate wellness programs? 26:44 - Making business at the same time impacting the industry tha needs it 30:17 - Take it from a place of curiosity, and openness 32:51 - Why market research is important 34:10 - How COVID shapes the landscape of corporate wellness 39:45 - How she came up with the idea of a mobile Yoga studio 42:06 - The most amazing Yoga class that she has been into 44:01 - The biggest struggle she has to face leaving corporate and starting a  mobile Yoga studio Connect with Stephanie Mitchell: therollingmatadventure.com Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

Most of us want to be good at what we do; we want to be rich or whatever it is we want to be, right away.  Anything worth having takes patience and time.  What do we need to master first so we can add in later layers of our own style and creativity and become more? Meghan Callaway is a coach and trainer, published writer, athlete, and exercise innovator. She has been an in-person personal trainer for over seventeen years, an online coach for over four years, and an avid multi-sport athlete for most of her life. She is also a fitness blogger and content creator.  In this episode, Meghan shares with us the mantra she lives by that guides her in her personal life and business. It's good to find out what are those three E's she mentions are her guiding principles in the way she creates content and deals with clients. She could not stress more the importance of why, at the onset, we need to zero in on learning the fundamentals. There is something so important about them that escaping them would land you nowhere.  To her, going to the gym is more than just the aesthetics side of it. When you look past them, that's when you truly are present in what you do, and in the process, tangible wins happen. There is a lot to learn from her experience of taking her health for granted and turning it around in the end. That it's not a good idea to be too hard on yourself, you will only beat yourself up for nothing. She believes in giving more and taking less. That's why she creates programs that give access to many and not just a few. She is after the impact she can make on the world more than the money she can get. She tells of what happens when you always chase money when creating content for your business.  She was in one dark stage in her life, but there is one thing that she shares that has been a gamechanger in her life, when you have that you become hopeful. Her pull-up program has been an enormous success, and it has become popular. And she believes that mindset and belief play a big part in making it a success, regardless of gender. Her pets have given her happiness and joy; let's find out what these two cuties have taught her in life and business. "Basically train to live, train to enhance your life, train to enhance your happiness.This means, make yourself more, whatever your definition of more is, because we all have different definitions."  - Meghan Callaway What you will learn from this episode: 05:02 - The mantra she lives by in sports, career, and personal life 07:29 - How sports helped her appreciate mastering the fundamentals 09:35 - Seeing how sports was different back then 10:55 - The bad practice athletes do for their strength and conditioning 15:45 - The need for training to be fun, empowering, and exciting 17:59 - Why she never talks about aesthetics in her content 22:07 - What she's trying to achieve with all of her clients 23:17 - What one of his clients taught her about 26:55 - Figuring things out and not taking her health for granted again 29:40 - What helped play in her self-awareness and consequently her business 32:12 - What's the biggest thing with therapy 34:36 - Learn not to be hard on yourself 37:16 - Don't expect to be good at something right away 40:34 - A 10% discount from Base Blocks if you use Meghan as code to purchase for the same bars she uses at home 42:14 - Relating an experience with the Base Blocks bars 47:10 - What is so special about her pull-up program that it has become in demand 48:55 - Give them what they want, but make it what they need 50:23 - How mindset and belief play a big role in doing pull-ups and nothing to do with gender 52:41 - Affordable programs for everyone's accessibility 54:50 - Giving more than take more 57:09 - How impact means more to her  58:01 - What happens when people only care about the money 01:00:15 - How happiness has been a gamechanger for her 01:03:04 - What her two cats teach her about life and business Connect with Meghan Callaway: Instagram Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram

We all have a bad day at times, and everyone goes through something challenging in life. And it's never an easy thing to face. What's even more challenging is, often, it triggers despair, and we don't see the wisdom in what we are going through, and that is something sad to think about. How do you get out of that predicament, start to receive more while making a difference in other people's lives? Caleb Nelson has dedicated his life to inspiring others to live to their fullest potential. He is a business and life coach and the host of his own podcast called Naked Sunday. In this episode, Caleb shares the many life experiences, including self-awareness early on in childhood and the tons of lessons he has learned from them. There's an important lesson to be had in the reconnection he had with his dad and his siblings, how it made him come to terms with his mortality, and what truly matters in this world.   His life-coaching career has set the tone for real transformation to happen; he is just so eager to tell you what it looks like. He's been beset with tough days businesswise, but even amidst those times, he still brings in money every single time. How he does that, let's find out. Let's discover his 'anti-marketing way of doing things. Let's find out what his golden rule associated with this idea is all about and how it brought him, clients, beyond just paying him. With everyone's hope for these hard times to be over, he is giving his thoughts on the health and fitness landscape once COVID is done. As competition is a reality, he also helps get clear on how to make people decide to invest with you. As this pandemic has been most difficult for most of us, he's leaving us with the biggest takeaway we can all glean from as we continue to navigate our personal and business lives. "It's about just being helpful, about just giving with zero expectation. And for whatever reason, in my life, whenever I adopt that mentality, money comes my way. It always happens every single time with as much money as I need. Every time."  - Caleb Nelson What you will learn from this episode: 03:27 - The big piece that stuck out for Caleb the most in his conversations with Gavin 05:49 - Relating the painful experiences that gave him a ton of lessons 19:39 - Getting started on the journey of helping other people solve their problems 26:17 - A self-awareness early on in life 33:42 - Leave no thing unsaid 39:32 - Tears being his strange addiction 40:56 - What sets the tone for him for real change 47:35 - When he stopped caring for the acceptance he wanted, that's when he got it 50:27 - Just set your intention to be helpful 52:36 - His most significant lesson from the time he got broke and coming out of it 01:00:45 - What is this 'anti-marketing' side of him he speaks about 01:03:25 - His golden rule in business 01:07:07 - The most important lesson he is learning in this pandemic 01:08:57 - What his thoughts are on the health and fitness space direction post-pandemic 01:13:49 - What it means to have the willingness to have a hard conversation with yourself 01:18:59 - What makes people confident enough to invest money with you? 01:21:33 - Leading with depth and inspiration 01:22:53 - Why he pushes for the longer podcast format Connect with Caleb Nelson: Facebook Connect with Gavin McHale maverickcoachingacademy.ca LinkedIn Instagram