Podcast appearances and mentions of peter sandeen

 Peter Sandeen is often called the “marketers' marketer” because more than half of his clients are other marketing experts. They come to him to find out what is it exactly that motivates people to buy from them and to get clarity to what impacts their results the most. Peter's approach is based on a decade of conversion optimization, looking at what improves your website's results most consistently. Full show notes here:https://thepodcast.organizedandenergized.com/?p=1260

Marketing expert Peter Sandeen talks about the challenges of being an entrepreneur with autism, though it hasn't seemed to impact his tremendous success. He's an expert to the experts whose idea of making it is getting paid to do what you'd want to do anyway!

Peter Sandeen is often called the “marketers' marketer” because more than half of his clients are other marketing experts. They come to him to get clarity to what actually motivates people to buy what they sell, what makes people choose them over all the other options, and what impacts their results the most. Peter's approach is based on a decade of conversion optimization—looking at what improves your marketing results most consistently.To see why they go to him, watch this 7min video that goes over 3 marketing mistakes even experts make: https://petersandeen.comMentioned in this episode:ADHD CourseJoin us for the first run of the Successful ADHD Entrepreneur Course starting April 20th. Learn about mindset, systems, processes, and tools that Michael Whitehouse uses to make people think he's really organized. First session limited to 20 students, so apply now.ADHD CourseADHD CourseJoin us for the first run of the Successful ADHD Entrepreneur Course starting April 20th. Learn about mindset, systems, processes, and tools that Michael Whitehouse uses to make people think he's really organized. First session limited to 20 students, so apply now.ADHD Course

Entrepreneurs often have too many things on their plate, making them overlook the essential parts of their businesses. That's why this episode's guest preaches efficiency in all things, including marketing. Susie Carder sits down for an interview with marketing specialist Peter Sandeen. Peter discusses the need to have your essentials in place, marketing tactics, and why you need to avoid overly complex systems. Tune in and learn more from Peter.Love the show? Subscribe, rate, review, and share! https://susiecarder.com/

In Episode 72 of the Wealth On Any Income Podcast, Rennie is joined by Peter Sandeen. He is often called the "marketers' marketer", because more than half of his clients are marketing experts!Peter's primary focus is marketing messages and funnels, but he spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.In this episode Rennie and Peter cover:What Peter's primary focus is and why.Peter's favorite charity – WWF (World Wildlife Fund)Who Peter's current clients are – and the reason why he is the marketers' marketer.His biggest mistake – that he is still making – and his insights from being aware of it.A case study of one of Peter's successful clients.The two valuable free resources Peter has for the audience.An example of something you can do to make your messaging clearer – actually say less!To get Peter's resources :3 Messaging Mistakes Even Marketing Pros Make visit https://petersandeen.com/Get More Leads and Sales without Increasing Traffic -A behind-the-scenes of a high-impact website update visit https://www.6figurewebsite.com/If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. Rennie's Books and Programshttps://wealthonanyincome.com/books/Rennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

https://www.6figurewebsite.com/redesign-process?affiliate_id=3335354

Peter Sandeen is often called “the marketers' marketer” because more than half of his clients are other marketing experts. If you are ready to make a difference when it comes to your messaging and your funnels—today you are in the right place. Let's make some impact with your messaging. Small improvements can have a huge impact. Sometimes it's hard to read the label when you are in the box. Today let's step out of the box and and give you some tools to get noticed.   Connect with Peter Sandeen: Website: https://petersandeen.com LinkedIn: https://www.linkedin.com/in/petersandeen/ Twitter: https://twitter.com/Peter_Sandeen Facebook: https://www.facebook.com/peter.sandeen.marketing/   Get more leads and sales with no more traffic: https://www.6figurewebsite.com   Nice Sponsors: How to Make Money, Grow Your Tribe, and Build Influencing Podcasting (Doug and Strick will be hosting the Masterclass) https://djdoug--turnkeypodcast.thrivecart.com/register/   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway   Check out Headliner to create social media posts with video easily- make.headliner.app   Simplecast is the easiest way to set up your podcast hosting- Simplecast.com   Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us   Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com   See how The Nice Guys want to make your life easier? You can thank us later.   Reach The Nice Guys Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz    Nice Important Links:   Subscribe to the Podcast  website: Niceguysonbusiness.com  Book Doug and/or Strick as a speaker at your upcoming event.  Doug's Amazon #1 Best selling book Nice Guys Finish First.     Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.  Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/   TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula  www.turnkeypodcast.com/ultimatelaunchformula  FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift     No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Peter Sandeen is often called “the marketers' marketer” because more than half of his clients are other marketing experts. If you are ready to make a difference when it comes to your messaging and your funnels—today you are in the right place. Let's make some impact with your messaging. Small improvements can have a huge impact. Sometimes it's hard to read the label when you are in the box. Today let's step out of the box and and give you some tools to get noticed.   Connect with Peter Sandeen: Website: https://petersandeen.com LinkedIn: https://www.linkedin.com/in/petersandeen/ Twitter: https://twitter.com/Peter_Sandeen Facebook: https://www.facebook.com/peter.sandeen.marketing/   Get more leads and sales with no more traffic: https://www.6figurewebsite.com   Nice Sponsors: How to Make Money, Grow Your Tribe, and Build Influencing Podcasting (Doug and Strick will be hosting the Masterclass) https://djdoug--turnkeypodcast.thrivecart.com/register/   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway   Check out Headliner to create social media posts with video easily- make.headliner.app   Simplecast is the easiest way to set up your podcast hosting- Simplecast.com   Zoom is the easiest way to schedule meetings and record your podcast interviews- Zoom.us   Acuity is the easiest way to schedule your podcast interviews, meetings, and life. Acuityscheduling.com   See how The Nice Guys want to make your life easier? You can thank us later.   Reach The Nice Guys Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz    Nice Important Links:   Subscribe to the Podcast  website: Niceguysonbusiness.com  Book Doug and/or Strick as a speaker at your upcoming event.  Doug's Amazon #1 Best selling book Nice Guys Finish First.     Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.  Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Simply the best VO guy in the business- https://steveobrienvo.com/   TurnKey Podcast Productions Important Links: The Ultimate Podcast Launch Formula  www.turnkeypodcast.com/ultimatelaunchformula  FREE workshop on how to "Be A Great Guest." Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift     No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In today's episode of the INfluence Podcast, Jake interviews "The marketer's marketer", Peter Sandeen. Jake met Peter through a Mastermind and they initially booked a call to chat more about marketing and how they could support each other... at least that was the plan. By the end of the call, Jake had pages and pages (and pages!) of notes, all suggestions, ideas and inspiration from Peter that could be implemented immediately. The best thing about Peter's teaching and expertise? He keeps it simple, very simple! Peter launched his professional journey and started a couple of businesses, but got bored with both of them as soon as he figured out the marketing side. Even then, he didn't think of going into marketing. Only when his wife pointed out that he spent most of his time thinking about marketing did he even consider it. Peter says he was raised to think marketing is wrong - or evil. As a child he thought it was about manipulating people into buying unnecessary things, so the marketer can get rich. With the first two business attempts, he knew that what he was selling was unique and good. Marketing was a way to make other people see what they could get, so they could decide if it's worth buying for them. 50% of Peter's clients are other marketing experts. The other 50% includes SaaS companies, local service businesses, e-commerce, local shops, authors, coaches, teachers… 80% of his clients make $300k to $3mil. 95% of them are in English speaking countries. Peter offers help with a few things: - Core value message development. Figure out what to say with your marketing to make people see the value they could get from you. - Conversion path building (=sales funnel building). Build the core of your marketing, so you have every piece in place to get consistent results. - Optimization and focus coaching. Stay focused on the highest-impact things without wasting time trying to find them or figuring out how to do them. - Website planning and structuring (including writing the copy). - Sales copywriting. You can learn more from (and about) Peter here... >>> https://petersandeen.com/ Resources: - jakeadamdavey.com/brand - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic - Grow your brand with Instagram: https://jakeadamdavey.com/brand Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don't Forget: If you're enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today's topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music reference Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors? Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation. On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!) Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How Peter scored a coveted big name client by delivering massive value. Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message. The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.) I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.) One factor you must include on your website if you want to significantly generate leads and increase sales. Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!   About The Guest Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

Many businesses, especially startups, tend to use a variety of unfocused marketing strategies. As a consequence, they spend so much time and money but don't get effective results. The key is to focus on giving your target customers enough reasons to buy from you. Value proposition—when you're able to communicate your value clearly—teaches us precisely this. In this episode, Peter Sandeen discusses value proposition and how it can help businesses grow. He shares his experiences as a value proposition and marketing expert. He also advises business owners on how they can build an effective marketing strategy. Join us and learn more about the importance of learning how to communicate your value clearly in business success. About Peter Peter Sandeen is a value proposition and marketing message development expert. He helps business owners create a strong value proposition and a targeted marketing message for their businesses. Peter focuses on the fundamentals of effective marketing. His work also includes copywriting and conversion optimization.  Communicate Your Value For Business Success Peter's Marketing Journey Peter's first focus was copywriting. He then decided to go into conversion optimization, which he did for a long time. In the course of his business, he realized that the ability to communicate your value always makes the biggest difference in the results. From then on, he wanted to help businesses have clear and strong value propositions. Biggest Challenge: The Mental Game For Peter, his biggest challenge was in his head. He struggled over his personal beliefs around success and money. Your beliefs and expectations drive your behaviour. It most commonly determines what your reality will be. The business side transitioned quite smoothly. Overcoming Limiting Beliefs The first step is to notice your limiting belief. It can be challenging because we don't see it as a limiting belief. Often, we see it as reality. The second step is to argue with it. Make your limiting belief completely ludicrous. Figure out the reasons why you should get rid of it. Come up with an alternative to replace it. Repeat the process until you've taken in the new one. Focus on Enjoying the Ride Peter lives by the quote, “Your goals should be so high that everyone around you thinks you're a bit insane.” When he sets a goal, he believes he will get there. He will keep working towards it. It doesn't make sense if you're only working for the outcome. You should enjoy the ride, not the place where you're going. Focus on how you're going to feel when you're working towards your goal. Consolidate your small goals and feel better about them. Success is a long series of problems and failures. Advice to Struggling Business Owners Focus. Many businesses fall into either one of the two categories of lack of focus. First is the lack of focus, which leads to trying too many things. This includes the lack of a specific marketing strategy. Second is the lack of focus of what you're trying to make people believe about you. This includes the lack of understanding of your value propositions. Value Proposition: How It Works Value proposition is about getting people to want to buy from you. To do this, you have to communicate your value clearly—give them reasons. It focuses on key ideas likely to make people want to buy particular products or services. The Three Things You Must Know There are three things you should focus on to have a clear and strong value proposition. First, how much do people want the product or services you're offering? How strong is the desire for that thing? Second, how unique is it? If people can find the same thing from others, it's not a reason to buy from you. Third, how believable is the idea? If people don't believe it, they're not going to buy it. What's Next for Peter? Peter is currently finishing a version of his website. He is also planning to launch a new training course. It will focus on helping people come up with the right marketing strategy for their businesses. Learning Marketing Strategy Learn about value proposition development. Instead of studying it yourself, find someone who can help you with your marketing strategy. Find a way to communicate it as a whole, and not just pieces of individual strategies. Resources Test: What would make people want to buy? by Peter Sandeen How to Get Control of Your Time and Your Life by Alan Lakein Influence: The Psychology of Persuasion by Robert Cialdini To know more about value proposition and other marketing strategies, connect with Peter through his website. P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

This week Jeremy interviews Peter Sandeen. Peter is best known for creating marketing messages that make people immediately feel like the offer is a perfect fit. He's often called the marketers' marketer because over half of his clients are actually other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.

Awareness of the subtle difference between learning and training can create radically different outcomes. In this solo espresso post, Al explores convergent and divergent thinking and why they both matter. Why learning without principle can be a waste and sometimes we've to lean into the discomfort to have the freedom to skilfully express ourselves.Topics explored:- Peter Sandeen's few key things that matter in marketing- Training is convergent, learning is more divergent- Teacher's Dilemma: Love of learning or teach for the exam- Language fluency and the discomfort and pain of the learning curve- Put in the discomfort so you can express yourself- Learning when it should be training: too open and esoteric- The horror of tactics and 'tricks'- Steal from Perry Marshall, but no context- Good hacks and bad hacks- "No flow without creativity", Steven Kotler- The concept, the principle, the application- The learning curve without the pain: Play, low stakes, high stakesIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes. 

Peter Sandeen focuses on the fundamentals that make marketing consistently effective. Over half his clients are other marketing experts who want his help with marketing messaging, sales funnels and conversion optimization. He's known for being focused, straightforward and practical.Many experts have adopted his processes and frameworks to simplify the most complex marketing topics. Thought of by many, as the marketers marketer, Danny Iny said, "Peter helped me increase my sales 423%", quite remarkable, as he's a renowned expert in his own right.Peter regularly writes not just on how you can influence the decisions of others, but how people make those very decisions. So it doesn't focus so much on tools, tactics and strategies, but more so what makes those strategies effective.On a personal note, I've known Peter for a number of years now and he's been a huge help and a huge resource to me.  I can say first hand, very much that I know few people, few business brains that are quite as incisive, that can give such stark clarity as quickly as Peter.So I recommend him if you have marketing or business issues, typically business strategy, or sales conversions. But if you need clarity, this guy can cut through all the confusion, all the noise, all the multiple different perspectives faster than I think maybe anyone else that I know.Topics explored:Question to ask of experts in any domain: What three key things to focus on?It's simple and other people add complexityThe target, the offer and the messagingIf you miss the bullseye it's exceptionally difficultImproved guarantee increased sales 10x & avoid guarantee blindnessOver 90% AB tests are useless: Test the things that change potential client perspectiveThe primary problem: that you are you, and not your customerGreat sources for getting more genuine, valuable feedbackWhat's going on, when they tell you your price is too highParental belief that marketing is evil and marketing by accidentEarly copywriting courses and influencesPeter's approach to negotiation, making deals or business arrangementsStill selling to humans in business to business sales"If you can't negotiate your way out of it so everyone's happy at the end, then something was wrong from the beginning"If your messaging is terrible you can't compensate for that by being brilliant at tactics eg Facebook ads, blogging etcThe essential nature of 'linchpin skills', so obvious they're often bypassedResources: The 3 Mistakes that Marketing Professionals Recommend, [Free], and lots more at www.petersandeen.comIf you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes. If you're interested in more visit ▶ www.almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

 Discover how to make the most out of your website in order to increase site interactions and sales Learn how to put your clients in your email list through the right marketing strategy Know more on how to keep your clients engaged in your business and soon add money to your bank account Resources/Links: Check out Peter's Website: https://petersandeen.com/ Summary Are you struggling to get lead sales no matter how good your website looks? Or maybe, you do have some sales but it's not the reasonable amount that you want? Peter Sandeen is called the marketer's marketer because so many of his clients are marketing experts. After years of copywriting and conversion optimization, he helps people get more leads and sales from their website. In this episode, Peter shares his insights on how to increase your sales not through spending your money and time in crafting an expensive website that doesn't get you your sales, but through having a proper marketing strategy for your website that can get you more customers and more money in your bank. Check out these episode highlights: 01:18 - Peter's ideal client: “Well, as you mentioned, more than half of my clients are other marketing experts. But I would say that my ideal clients are coaches, consultants, and other service providers. I'm very happy to work with anything from e-commerce to traditional local businesses and so on. But I have the easiest time, I think, with service providers, expert service providers. It somehow just feels like the easiest crowd for me to help.” 01:54 - Problem Peter helps solve: “Well, within this context, it is that they have a website. They get visitors there but they don't get leads and sales or at least not any reasonable amount of them.” 02:21: “Typical symptoms clients do before reaching-out to Peter: “I think the usual symptom is sort of silence. They don't hear from people or if they do, it's often from unqualified people who didn't really understand what they're even offering or there's overall, the silence is the obvious symptom that they do see from Google Analytics or something that, "Hey, people are coming to my site," but that's it. Like they can see people are there but nothing else happens or maybe they get some social shares or comments or these things that can feel nice but don't affect your bank account in any way.” 03:45 - Common mistakes that people make before they find Peter's solution: “The most common thing is doing a redesign project. I've asked now, hundreds of business owners, most people have been in business for years and like spent 10s of thousands on website design. And I've asked how many of you have done a redesign project, and I think there hasn't been yet a person who didn't put their hand up. Maybe one or two.” 05:06 - Peter's Valuable Free Action (VFA): “Really recognize that, especially if you're a coaching consultant, that type of business, most, like a very huge majority of your visitors will not buy immediately. So, you shouldn't even try to make them buy immediately. Some people will, and you can create ways to do that, but like, that's really not the goal of your website. The goal of your website is to get them on your email list, or otherwise take one step closer to buying.” 06:03 - Peter's Valuable Free Resource (VFR): Check out Peter's Website: https://petersandeen.com/ 06:58 - Q: Well, what about those people who are ready to buy? Like, am I supposed to just forget them? A: No, not at all. You can have sort of these shortcuts to buying on the website.

 Discover how to make the most out of your website in order to increase site interactions and sales Learn how to put your clients in your email list through the right marketing strategy Know more on how to keep your clients engaged in your business and soon add money to your bank account Resources/Links: Check out Peter’s Website: https://petersandeen.com/ Summary Are you struggling to get sales no matter how good your website looks? Does your website make people understand that your offer would be valuable for them? People buy things when they understand that those things are valuable to them. It has little to do with marketing tactics or strategies. It’s about what you say with your marketing. Peter Sandeen is called the marketer’s marketer because so many of his clients are marketing experts. After years of copywriting and conversion optimization, he helps people get more leads and sales from their website. In this episode, Peter shares his insights on how to increase your sales not through spending your money and time in crafting an expensive website that doesn’t get you your sales, but through having a proper marketing strategy for your website that can get you more customers and more money in your bank. Check out these episode highlights: 01:18 - Peter’s ideal client: “Well, as you mentioned, more than half of my clients are other marketing experts. But I would say that my ideal clients are coaches, consultants, and other service providers. I'm very happy to work with anything from e-commerce to traditional local businesses and so on. But I have the easiest time, I think, with service providers, expert service providers. It somehow just feels like the easiest crowd for me to help.” 01:54 - Problem Peter helps solve: “Well, within this context, it is that they have a website. They get visitors there but they don't get leads and sales or at least not any reasonable amount of them.” 02:21: “Typical symptoms clients do before reaching-out to Peter: “I think the usual symptom is sort of silence. They don't hear from people or if they do, it's often from unqualified people who didn't really understand what they're even offering or there's overall, the silence is the obvious symptom that they do see from Google Analytics or something that, "Hey, people are coming to my site," but that's it. Like they can see people are there but nothing else happens or maybe they get some social shares or comments or these things that can feel nice but don't affect your bank account in any way.” 03:45 - Common mistakes that people make before they find Peter’s solution: “The most common thing is doing a redesign project. I've asked now, hundreds of business owners, most people have been in business for years and like spent 10s of thousands on website design. And I've asked how many of you have done a redesign project, and I think there hasn't been yet a person who didn't put their hand up. Maybe one or two.” 05:06 - Peter’s Valuable Free Action (VFA): “Really recognize that, especially if you're a coaching consultant, that type of business, most, like a very huge majority of your visitors will not buy immediately. So, you shouldn't even try to make them buy immediately. Some people will, and you can create ways to do that, but like, that's really not the goal of your website. The goal of your website is to get them on your email list, or otherwise take one step closer to buying.” 06:03 - Peter’s Valuable Free Resource (VFR): Check out Peter’s Website: https://petersandeen.com/ 06:58 - Q: Well, what about those people who are ready to buy? Like, am I supposed to just forget them? A: No, not at all. You can have sort of these shortcuts to buying on the website. So even if the primary focus is obviously like, go this way, join the email list, it can be a small science like, "Oh,

Entrepreneurs need marketing experts to help them create, communicate, and deliver value to their customers. However, marketing experts also need other marketing others to help them see their own blind spots and make sure that they're focused on what matters most. On today’s podcast, Penny Zenker chats with Peter Sandeen, who is often called “the marketer’s […]

Entrepreneurs need marketing experts to help them create, communicate, and deliver value to their customers. However, marketing experts also need other marketing others to help them see their own blind spots and make sure that they’re focused on what matters most. On today’s podcast, Penny Zenker chats with Peter Sandeen, who is often called “the marketer’s marketer.” Peter is known for creating a marketing message that makes people immediately feel like, “That’s perfect for me.” Our messaging is one of the core fundamentals of drawing people in. Don’t miss this episode to learn if you have the right messaging and how you can stay relevant in challenging times. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take Back Time community today: TugOfWarWithTime.com Tug of War With Time Facebook Tug of War With Time Twitter Tug of War With Time Pinterest

Peter Sandeen is back on the show and we are going deep on your 6-figure website. Peter is best known for creating marketing messages that make people immediately feel, “that's perfect for me.” He's often called “the marketers' marketer”...

Peter Sandeen is back on the show and we are going deep on your 6-figure website. Peter is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most.

Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most. So I am excited to have a conversation with Peter about the decision-making process and what you can do to help your clients to move forward and take action so you can help them transform.  

Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that's perfect for me.” He's often called “the marketers' marketer” because over half of his clients are other marketing experts who want to...

Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that’s perfect for me.” He’s often called “the marketers’ marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they’re focused on what matters most….  And today Peter’s talks with host Rob Tyson about 3 big mistakes marketing 'professionals' actually routinely recommend... yep, you heard right: a lot of the received wisdom will send you down totally the wrong path if you’re not careful...

Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that's perfect for me.” He's often called “the marketers' marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they're focused on what matters most…. And today Peter's talks with host Rob Tyson about 3 big mistakes marketing 'professionals' actually routinely recommend... yep, you heard right: a lot of the received wisdom will send you down totally the wrong path if you're not careful...

Peter Sandeen is best known for creating marketing messages that make people immediately feel, “that's perfect for me.” He's often called “the marketers' marketer” because over half of his clients are other marketing experts who want to see their own blind spots and make sure they're focused on what matters most.   Peter Sandeen shares some tips on copywriting and sales pitches that resonate with a tailored feel to each of your clients! Peter also talks about how important it is to establish transparency in a mutual understanding between the problem and its solution, and why it's better to be the best option to less than the runner-up to more!

Writing compelling copy is a challenge that most entrepreneurs struggle with.  It sounds so easy - just share information so people know about your business.  However, it doesn’t take long to realise it’s not that simple. To catch the attention of your customers, people need to see how valuable your offer is, along with a strong value proposition.  In this episode, Peter Sandeen joins us to talk about finding the right method to market your service. He shares how you can find the right target market and make an offer they can’t refuse. Want to know more?  Check out today’s episode right now. Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/146 WHAT YOU’LL DISCOVER IN THIS EPISODE: You can still thrive even if you have more than one niche (1:28) Understanding what to share to build your brand (4:22) Value Versus Want (7:12) Identifying your customers wants (11:17) Finding the right people to be your customers (13:01) Identifying how much to charge and when to ask for payment (17:27) Things to consider when changing an offer (21:47) Ingredients for creating a sales page (26:19) Handling comparisons of competitors (31:54) Calling out people’s misconceptions (37:40) Finding the right system for your business (42:49) Additional tips to make people want to do business with you (46:01) Making your customers buy is simple but not easy (51:25)  

Writing compelling copy is a challenge that most entrepreneurs struggle with.  It sounds so easy - just share information so people know about your business.  However, it doesn't take long to realise it's not that simple. To catch the...

 Figure out what to say with your marketing to make people see the value they could get from you Learn how to build the core of your marketing, so you have every piece in place to get consistent results

 Figure out what to say with your marketing to make people see the value they could get from you Learn how to build the core of your marketing, so you have every piece in place to get consistent results Learn how to stay focused on the highest-impact things without wasting time trying to find them or figuring out how to do them Resources/Links: Download Peter Sandeen's Quick 5-Step Exercise Helps You Identify the Ideas that Make People Buy: www.petersandeen.com/value Summary Peter Sandeen is a Value Proposition and Marketing Message Development Expert. He works with a wide range of businesses and unusually a large portion of his clients are actually other marketing experts who want help improving their marketing message. So in that way, he’s the marketers' marketer. In this episode, Peter talks about how to find the exact words that make people buy and how to align your marketing message to the perspective of your clients. making it strong to make it an almost unfair competitive advantage for your business. Check out these episode highlights: 02:06 – Peter's ideal client: business owners who are still responsible primarily for their own marketing and they realize already that their marketing message is inconsistent or ineffective or a little ambiguous 02:42 – Problem he helps solve: clients don't really know what they're supposed to say and they do not get consistent results 04:25 – Typical symptoms that clients do before reaching out to Peter: not getting cut through, people not buying 06:39 – Common mistakes people make when trying to solve that problem: trying to do more. 07:10 – Peter’s Valuable Free Action (VFA): "Write down just one or two at most three different things that people get from you. If they buy your thing and they actually implement it. What do they get? And specifically, write it as they would say it to a friend." 07:12 – Peter’s Valuable Free Resource(VFR): www.petersandeen.com/value 08:11 – Q: Why is it so hard to figure out what to say in marketing? A: "By default, see it from a different perspective than the perspective you're talking to and you don't see it from their perspective. Nothing will work like only their perspective will affect their decision." Tweetable Takeaways from this Episode: “They don't really stop and look at what's the foundation, what's the core, what is the underlying problem why everything is not working as well as it could.” -@Peter_SandeenClick To Tweet “Get very clear on what you're trying to say with marketing and call it marketing essentialism-- what are really the parts of marketing that create results.” -@Peter_SandeenClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible. My name is Tom Poland. As usual beaming out to you from on the sand next to the waves at Little Castaways Beach in Queensland, Australia joined with me today I should say, and not joined with me but joining me, we're not Siamese twins is Peter Sandeen. Peter, very well welcome sir. Peter Sandeen: Hi. Proud to be here. Tom Poland: Yeah. Peter Sandeen: From the other side of the planet though and you're looking very green there are very envious of your office has got my brain wearing just such a beautiful green environment. Tell everyone where you're hanging out, Peter. Peter Sandeen: I'm in Finland. Helsinki, Finland. Tom Poland: How's the weather in Finland at the end of May? Peter Sandeen: Mostly quite nice today it's rainy but mostly it's been really amazing weather actually. Tom Poland: Fantastic. So coming into summer or we're just heading into winter so we better get off the climate I suppose in geograph...

Peter Sandeen is an expert on the fundamentals that make marketing consistently effective. He helps clients to create optimum results with their marketing messaging, with their sales funnels and conversion optimization. Many experts uses his processes and framework to simplify the most complex marketing topics because his methods work. He has an amazing way of giving really practical advice which you can follow through to get great results. Listen in as Peter talk about: The fear of putting your message out there and how to enjoy it more How to focusing on the process to get the best possible result The way to overcome setbacks and to keep the momentum going in your business The easiest way to create a value proposition that will showcase your expertise How to make compelling offers your audience will love Learning from other people’s success and making it work for your business Why failure is a good thing! How to overcome the fear of being seen online Ignoring negative comments and feedback online What to keep in mind when you want to send out a powerful marketing message Join Peter's email list at PeterSandeen.com/friday to get weekly emails where Peter shares practical answers to marketing challenges to get quicker results. Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training. Nina x

Huippumarkkinoijat, kuten Gary Vaynerchuk (Gary Vee) ja Russell Brunson, ovat menestyneet erittäin hyvin omien liiketoimintojensa rakentamisessa ja niiden markkinoinnissa. Miten huippumarkkinoijat oikein markkinoivat omia tai muiden tuotteita ja palveluita, kun heidän henkilökohtainen markkinointiosaamisensa on korkealla tasolla eikä siten rajoita käytettävien markkinointikeinojen valintaa? Loyalisticin Antti Pietilän juttukumppanina aiheesta on kansainvälinen markkinointikonsultti Peter Sandeen, joka myös on onnistunut menestyksekkään markkinoinnin luomisessa niin itselleen kuin asiakkailleenkin. Podcastin ajastetut muistiinpanot: [00:46] Minkälaisia markkinointikeinoja huippumarkkinoijat käyttävät? [04:18] Minkälaisia tuotteita tai palveluita huippumarkkinoijat itse tyypillisimmin tarjoavat? [12:17] Value ladder -käsite [20:12] Affiliate-markkinointi, jota huippumarkkinoijat käyttävät aivan eri mittakaavassa kuin tavalliset markkinoijat [28:50] Huippumarkkinoijilta oppiminen [37:06] Yhteenveto puhutusta [39:31] Huippumarkkinoijilta saatujen oppien soveltaminen tavalliselle yrittäjälle Lue lisää markkinoinnin automaatiojärjestelmä Loyalisticista: https://loyalistic.com/fi/ Tutustu Antti Pietilään LinkedInissä: https://www.linkedin.com/in/anttipietila/ Tutustu Antti Pietilään Twitterissä: https://www.twitter.com/anttipietila/ Lue lisää Peter Sandeenista: https://petersandeen.com/ Tutustu Peter Sandeeniin Twitterissä: https://twitter.com/peter_sandeen/

Tällä kertaa Loyalisticin perustajan Antti Pietilän videovieraana on erittäin mielenkiintoisella tavalla menestynyt markkinointikonsultti Peter Sandeen, jonka tarinasta moni saa varmasti inspiraatiota oman liiketoimintansa kehittämiseen. Peter on suomalainen, mutta kansainvälisesti menestynyt markkinointikonsultti. Päinvastoin kuin moni voisi luulla, ei hän ole viilettänyt tukka putkella ympäri maailmaa, vaan hän on kansainvälistynyt omalta kotisohvaltaan käsin. Hän ei tapaa asiakkaita kasvotusten, sillä hän myy ja toimittaa palvelunsa verkon yli, etänä. Kun markkinana on maailma, voi fokuskin olla terävä, ja silloin voi nousta parhaiden joukkoon löytämällä oikean markkinaraon. Niin hyväksi, että toiset markkinointikonsultit tarvitsevat hänen apuaan omien palveluidensa markkinoinnissa. Lue lisää Loyalisticista: https://loyalistic.com/fi/ Tutustu Antti Pietilään LinkedInissä: https://www.linkedin.com/in/anttipietila/ Tutustu Antti Pietilään Twitterissä: https://www.twitter.com/anttipietila/ Lue lisää Peter Sandeenista: https://petersandeen.com/ Tutustu Peter Sandeeniin Twitterissä: https://twitter.com/peter_sandeen/

Jotta B2B-yritys saisi muunnettua yrityksestä ja sen tarjonnasta kiinnostuneet maksaviksi asiakkaiksi, tulee sen miettiä tuotteidensa tai palveluidensa myyntipolkua, joka perinteisesti sisältää myös henkilökohtaista myyntityötä. Entä jos myyntipolku olisikin rakennettu toimimaan automaattisesti? Loyalisticin Antti Pietilä ja hänen haastattelemansa markkinointikonsultti Peter Sandeen käsittelevät tässä podcastissa automaattisen myyntipolun olemusta sekä sen rakennuspalikoita. Tutustu Loyalisticin ja Peter Sandeenin blogeihin: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/

B2B-yrityksen tuotteita tai palveluja myydään perinteisesti henkilökohtaisella myyntityöllä. Voisiko niitä kuitenkin myydä täysin tai ainakin osittain ilman myyjän apua? Aihetta puivat Loyalisticin Antti Pietilä kumppaninaan markkinointikonsultti Peter Sandeen. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/

Vaikka B2B-yritys käyttäisi kaikkia markkinointitaktiikoita täydellisesti ja yrityksen tuotteen tai palvelun myyntipolku olisi paras mahdollinen, ei kukaan tule ostamaan yrityksen tuotetta, jos yrityksen viestinnällään välittämä sanoma tai viesti ei ole kunnossa. Loyalisticin Antti Pietilä sekä hänen haastateltavansa, markkinointikonsultti Peter Sandeen keskustelevat tässä podcastissa siitä, mitä markkinointiviestissä pitäisi sanoa, jotta ihmiset ymmärtäisivät yrityksen tuotteen arvon ja haluaisivat ostaa sen. Tsekkaa Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/

Kun asiantuntija kouluttaa tai on puhumassa jossain tilaisuudessa, menee hän monesti substanssi edellä pyrkien antamaan kuulijoilleen mahdollisimman paljon tietoa, ja huomaa vasta jälkikäteen, että hän unohti myydä. Etenkin kun asiantuntija haluaa vilpittömästä auttaa, tulee hänelle helposti tunne, että myynti hoituu jotenkin esityksen lopuksi, mutta jotta sen muistaisi oikeasti tehdä, tulisi myyminen rakentaa jo esityksen sisään. Loyalisticin Antti Pietilä ja hänen vieraansa Peter Sandeen antavat 3+1 yksinkertaista keinoa sisältävän polun siihen, miten tämän voi tehdä uskottavuuttaan menettämättä. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/

Vaikka yritys tekisi paljon markkinointia, voi myynti silti olla vähäistä. Mistä tämä voi johtua? Tässä podcastissa oman arvionsa antavat Loyalisticin Antti Pietilä sekä hänen vieraansa, markkinointikonsultti Peter Sandeen, jotka löytävät kaksi pääsyytä B2B-yritysten markkinoinnin epäonnistumiselle. Tsekkaa myös Loyalisticin ja Peter Sandeenin blogit: https://blog.loyalistic.com/fi/ https://www.petersandeen.com/articles/ Testaa myös, ovatko yrityksesi markkinoinnissa kerrotut asiat tehokkaita vai eivät: https://www.petersandeen.com/value/

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates. This is part 2 of the 2-part interview. See part 1 here. Watch the accompanying video of this episode below:   In this episode: Top tips for optimizing your sales flow and website for conversions Putting Peter's insights regarding value proposition and conversion rate optimization to the test by critiquing Kenny's new business website live Part 1 contains the majority of the interview with Peter, and you'll want to listen to that first. Find it here. SPECIAL OFFER for our listeners: Download Peter's quick 5-step system for identifying your best value proposition: http://www.petersandeen.com/value Download Episode 27 PDF Transcript The post Episode 27 – Interview with Peter Sandeen (part 2 of 2) appeared first on Magnetic Consultant.

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates. This is part 1 of the 2-part interview. See part 2 here. In this episode: How to think about Value Propositions the right way Where most businesses go wrong with their VP Peter's step by step process for crafting a powerful VP In part 2 we completed the interview, and then Peter tore apart Kenny's new website, critiquing it for a clear value proposition and conversion effectiveness. See it here. SPECIAL OFFER for our listeners: Download Peter's quick 5-step system for identifying your best value proposition: http://www.petersandeen.com/value Download Episode 26 PDF Transcript The post Episode 26 – Interview with Peter Sandeen (part 1 of 2) appeared first on Magnetic Consultant.