Podcasts about google pagespeed insights

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance of clear navigation and engaging homepage content to capture attention and encourage exploration. She offers practical tips like optimizing images for faster loading and ensuring designs work on all screen sizes. A key focus is on creating strong calls to action, like newsletter sign-ups or purchases, and building trust with real team photos and security badges. To improve user experience, Lori suggests adding contact options like FAQs and live chat for immediate assistance. Throughout the episode, Lori provides strategies to enhance websites and user experience, leading to more engagement and higher conversion rates. Whether you're experienced or new to business, this episode offers valuable insights to boost your online presence and grow your business. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

El comercio electrónico continúa evolucionando, y Shopify se ha consolidado como una de las plataformas líderes para construir y escalar tiendas online. Israel Rodríguez, fundador de Kreativoz y Shopify Partner con más de una década de experiencia, comparte estrategias clave para maximizar las ventas en esta plataforma, abarcando desde la optimización del sitio hasta herramientas avanzadas de automatización. Para Israel, el SEO es el corazón de una tienda online exitosa: "Lo que me gusta más es trabajar la parte del SEO, porque es donde están los verdaderos clientes. Mientras más claro seas al describir lo que vendes, llegarán más clientes que realmente buscan tus productos”, asegura. Esto incluye utilizar títulos y descripciones que hablen el idioma de los consumidores, permitiendo que Google conecte la tienda de forma orgánica con nuestro público objetivo. Un elemento fundamental es detallar los productos de manera exhaustiva. "Debes tener una descripción bien detallada de tus productos, desde sus componentes hasta cómo van a ayudar a nuestros clientes", enfatiza Israel. También subraya la importancia de las imágenes: "Deben tener una medida específica de 2000x2000 pixeles y destacar el producto principal”. Además, el texto alternativo (alt text) es crucial para que la imagen se posicione junto con el producto. A ello se le suma la experiencia móvil como aspecto prioritario. Según Israel, “el 90 por ciento de los usuarios navegan las tiendas online a través de sus celulares. Todo debe ser simétrico y los botones de acción de compra deben estar visibles desde que se abre la página del producto”. No debemos olvidar la necesidad de una buena velocidad de carga: “Muchas tiendas cargan lentamente porque incluyen demasiados elementos pesados. Hay que cuidar el diseño, pero también la rapidez. Google Pagespeed Insights es una herramienta excelente para identificar mejoras en este aspecto”, comenta nuestro invitado. En este sentido, el peso de las imágenes es un reto frecuente, ya que no debe superar los 10 MB. Israel destaca: "Si superan los 30 MB, son imágenes demasiado pesadas. Esto puede ser una de las razones principales de lentitud en las páginas". Por su parte, las reseñas desempeñan un papel clave en la credibilidad de una tienda online. Israel recomienda simplificar el proceso para los clientes: "Es más fácil enviar una notificación de reseña a través de WhatsApp, donde los usuarios califican, comentan y eso ya se sincroniza con Shopify. La herramienta WhatsApp Cart Recovery facilita mucho este proceso". En cuanto a la automatización, Israel menciona herramientas como Klaviyo, que incorpora inteligencia artificial para crear flujos personalizados, y Shopify Flow, ideal para emprendedores con presupuestos más limitados. Estas herramientas permiten automatizar tareas como recuperar carritos abandonados y personalizar las recomendaciones de productos. Por último, Israel recalca la importancia de un menú claro y atractivo en la página principal: “Hay que evitar poner políticas de envío y entrega en la barra superior. Ese espacio debe estar dedicado a categorías y subcategorías de productos, para atrapar al cliente desde el primer momento”. Con estas estrategias, cualquier tienda en Shopify puede optimizar su rendimiento, mejorar la experiencia del cliente y, en última instancia, aumentar sus ventas. Israel Rodríguez demuestra que, con las herramientas y el enfoque adecuado, las posibilidades de éxito en el e-commerce son ilimitadas. Sitio web: www.kreativoz.com.mx

Send us a Text Message.Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4's clunky interface and why I've switched to using Clicky for clearer, more intuitive insights. We'll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Google's crawlers can't access and what it means for your ranking.Next, we tackle everything from gateway pages to Google's AI chatbot Gemini, previously known as BARD. Compare its capabilities to ChatGPT and explore the world of generative AI in content creation. Whether you're just starting out or looking to refine your SEO techniques, this episode is packed with practical advice and insights that cater to all levels of experience. Join me on this deep dive into the letter G in our SEO A to Z series, and elevate your understanding of this ever-evolving digital landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

There are more than 4.4M sites hosted on Shopify.Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue

In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.Timeline Summary:[00:01:00] Impact of Slow Page Speed[00:02:00] Ideal Page Speed Stats[00:03:00] Simple Tips for Improving Page Speed[00:06:00] Consequences of Slow WebsitesKey Takeaways:Page Speed Affects User Engagement: A website taking more than three seconds to load can lose over half its visitors.Mobile Optimization is Critical: Most web traffic is mobile, necessitating a mobile-first design approach for websites.Videos and High-Res Images Slow Down Websites: Simplifying media content on your site can significantly boost page speed.Google Page Speed Insights is a Must-Use Tool: This tool offers immediate feedback on your website's performance on both desktop and mobile.Content Delivery Networks (CDNs) Can Speed Up Your Site: Services like Cloudflare can distribute your content globally, reducing load times.Slow Websites Affect SEO Rankings: Google prioritizes user experience, ranking faster websites higher.Free Strategy Help is Available: James and Josh offer free strategy calls to help improve your website's speed and performance.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallGoogle Page Speed InsightsQuotes:"Over half the users will click off a website if it takes over three seconds to load." - James Brees""Faster pages are more efficient and provide a better user experience." - James Breese"You have no excuse not to have a website loading at over 90% for mobile." - James Breese"Simple is better. Check your images and videos to boost site speed." - James Breese"A slow website is like fighting with your hands tied behind your back." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Introduction   In the world of SEO (Search Engine Optimization), text-based content often takes center stage.    Those who have done any work on their website's SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords.    However, in the pursuit of improving website rankings, one vital element is often overlooked—images.    In this episode of The Private Practice Elevation Podcast, we'll explore the importance of optimizing images for SEO and provide you with tips and tricks to ensure your visual content doesn't go unnoticed by search engines.   Why Image Optimization Matters for SEO Enhanced User Experience: High-quality, well-optimized images can significantly enhance the user experience on your website. Fast-loading pages with attractive visuals keep visitors engaged and reduce bounce rates, which are crucial ranking factors for search engines. Ranking in Google Images: Google Images is a popular search engine in its own right. Optimized images have a better chance of ranking here, driving additional organic traffic to your website. This is particularly advantageous if your site relies heavily on visual content, such as e-commerce stores or photography portfolios. Page Loading Speed: Image optimization plays a crucial role in improving page loading speed. Slow-loading pages can result in a poor user experience and negatively affect your SEO rankings. Compressed and properly sized images can help mitigate this issue. Mobile Optimization: With the increasing use of mobile devices for web browsing, image optimization becomes even more critical. Smaller file sizes ensure faster load times on mobile networks and better performance for mobile users.   Tips and Tricks for Optimizing Images for SEO   Choose the Right File Format: The most common image formats are JPEG, PNG, and GIF. JPEG is ideal for photographs and complex images, while PNG is better for images with transparency. Use GIFs for animations. Choosing the right format can significantly impact image quality and file size. Resize Images: Before uploading, resize your images to the exact dimensions needed for your website. This reduces unnecessary file size and ensures a faster loading time. Compression: Use image compression tools or plugins to reduce file sizes without sacrificing quality. There are many online tools and WordPress plugins available for this purpose. Descriptive Filenames: Give your image files descriptive filenames that include relevant keywords. For example, instead of "IMG001.jpg," use "red-convertible-car.jpg" if the image depicts a red convertible car. This helps search engines understand the image's content. Alt Text: Always include descriptive alt text for your images. Alt text not only improves accessibility for visually impaired users but also provides search engines with context about the image. Use relevant keywords naturally within the alt text. Image Titles: Consider adding titles to your images, but use them sparingly and make sure they are concise and descriptive. Monitor Performance: Regularly monitor your website's performance, including image load times. Tools like Google PageSpeed Insights and GTmetrix can help identify areas for improvement.   Conclusion   Optimizing images for SEO on your private practice website is a crucial yet often overlooked aspect of digital marketing. By following these strategies, you can enhance your website's user experience, improve page load times, and increase your visibility in search engine results, including Google Images.    Remember that SEO is an ongoing process, and regularly optimizing your images is essential to maintaining and improving your website's performance in the ever-competitive online landscape. Start prioritizing image optimization today and reap the benefits of improved search engine rankings and user engagement.  

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/ Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/ Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/ Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/ Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf Google Search Console - https://search.google.com/search-console/about Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/ WP Rocket - https://www.99signals.com/go/wp-rocket/ Google PageSpeed Insights - https://pagespeed.web.dev/ Bunny CDN - https://bunny.net/cdn/ Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/ TinyPNG - https://tinypng.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20221216 If you have questions about Google Page Speed Insights ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Cześć! PageSpeed to coś, czym wielu ecommercowców obecnie żyje. Jest to jeden ze wskaźników, na który zwraca się szczególną uwagę.I dziś opowiemy Wam o tym:- czym jest wskaźnik Pagespeed?- jak czytać raport z Google Pagespeed Insights?- jak ważny (lub nieważny) jest ten wskaźnik?- jak wygląda przeprowadzenie audytu?- co zazwyczaj wynika z audytu i na co warto zwrócić uwagę?Do odcinka zaprosiłem najlepszych ekspertów, czyli moich programistów! Tak, to będzie trochę autopromocja i autoreklama. Ale tylko trochę, przede wszystkim jest to przekazanie Wam takiego kompendium odnośnie do tego tematu.Weźcie pod uwagę, że Łukasz i Paweł nie występują za często przed kamerą. To są eksperci, którzy działają, a nie promują się. I ja jestem im bardzo wdzięczny, że zgodzili się wystąpić i podjęli to wyzwanie.Tutaj wspomnę, że nasi programiści robią kanał na Youtube Prosta Presta, gdzie dzielą się różnymi ciekawymi technicznymi rzeczami, które warto znać jako Ecommerce Manager. Jest już prawie 10 odcinków, więc może akurat znajdziesz coś dla siebie.Materiały do tego odcinka dostępne na stronie: https://convertis.pl/70/Zapraszam na rozmowę!Zanim zacznę, to bardzo gorąco zachęcam Was do zapisania się do newslettera na stronie https://rozmowynazapleczu.pl. Dzięki temu żaden nowy odcinek podcastu Wam nie umknie, a dodatkowo dostaniecie najważniejsze newsy o ecommerce z Polski i ze świata.Zapraszam do odsłuchania innych odcinków podcastu Rozmowy na Zapleczu:https://convertis.pl/kategoria/podcast-ecommerce/

Welcome back to the HTML All The Things Podcast your web development, web design, and small business headquarters. This week, Matt and Mike discussed the importance (or lack thereof) of website performance. We all know that Google PageSpeed Insights are used frequently across the industry, but are all those changes necessary? Should you spend time optimizing things that only change your load time by a second or two?

Laut Google ist das Verlinken von genutzten Quellen gute SEO-Praxis - und das hat seine Gründe. Weitere Meldungen in dieser Ausgabe: Das Google Core Update vom Mai ist abgeschlossen, Google ändert die Auswahl von Titeln mehrsprachiger Seiten, Google PageSpeed Insights zeigt eine neue Kennzahl an, und: der Umgang Googles mit Links auf Seiten mit 'noindex, follow' ist nicht definiert.

Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ About Google Page Speed Insights updated 20220416----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/ Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

PageSpeed Insights, a free tool from Google, helps you discover best practices for high-performance web page loading. It checks the mobile friendliness and desktop usability of your site's pages and gives you suggestions to help make it faster. You can also see how your page speed compares to other sites. This Google's PageSpeed Insights tool also provides you with key recommendations to make your pages load faster. It gives general suggestions on how to optimize other important things like your site's code quality and security. If it shows that an aspect of your site isn't up to Google's standards, this might not be the only reason your site is slower, but it is something you should take a look at if you want to significantly improve page load speeds. Detected issues are displayed as groups, which can contain warnings and tips. While efficiency is important, site speed is more than just making pages load faster: it's ensuring your perception of the speed of your site matches your actual user's experiences. When a user feels they are waiting too long for an image to load, they might bounce from your site and take their business elsewhere. Google PageSpeed Insights is the best place to start when you want to improve your speed and user experience!   More info about google offers google's page speed insights: https://dev.co/choose-wordpress/ Connect with us:  https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/

The Google PageSpeed Insights is a web page analysis tool that grades how well a site performs on the speed front. It is a tool that analyzes the content of your website, providing suggestions for making your site faster. Each suggestion comes with an explanation of what it does and how it helps, as well as the PageSpeed score, which gives you a sense of how much difference it'll make if you use that suggestion. It can also measure your website's performance and help you improve. PageSpeed insights measure the load time, serving size, and compression of web pages. It can suggest various configuration changes that can help speed up your website for end-users from countries around the world. Google's PageSpeed insights help you make the most of your site's performance by measuring and improving its speed. It also offers suggestions for how to improve performance and reduce your load time so your pages will load faster on mobile devices. It provides you with concrete suggestions on how to make your website faster and ranks your site's performance against other sites in your industry.  With great features comes great responsibility. The Google PageSpeed Insights extension helps you get your pages up to speed by measuring page speed, then giving optimization tips that are specific to the elements on that page. You'll see both a desktop and mobile score, with tips on how to improve in either view. Just hover over the four icons in the upper right corner of Google PageSpeed insights for information about your score, how it compares to other sites, suggestions to make improvements, links for more details, and links to performance tools in Google's cloud-based web servers. More info about google offers google's page speed insights: https://dev.co/choose-wordpress/ Connect with us:  https://seo.co/ // https://website.design/ // https://dev.co/ // https://ppc.co/

When it comes to online marketing, a lot of business owners tend to overcomplicate things. While it doesn't happen overnight, there isn't a hidden secret to being #1 on Google. In today's episode, hosts Erica and JP discuss the reality of SEO and how to establish a good relationship with Google.  According to JP, Google's main function is answering people's questions. So, in order for Google to recognize your business, it's important that your website works properly and contains high-quality content and credible backlinks. If you can focus on those three areas, you will gradually move up in the rankings.  Tune into this week's episode of Marketing Myth Buster to learn more about the three main components of SEO, how to properly implement backlinks, and how you can improve your online marketing to become the #1 thought leader in your industry.    Quotes • “If you want to know if your website is performing well or not, go to Google PageSpeed Insights, put your website into there, and just run a little scan on it and you'll get a score which will tell you whether it's good or not.” (03:00-03:12) • “An example of bad SEO would be if you throw 100 keywords into the footer of your homepage, or if you decide to buy 10,000 backlinks on sites that you don't even know what they are. Those are all our bad SEO practices and are things that will get you penalized in Google.” (05:58-06:19) • “The premise of backlinks is that you have content on your website that is high-quality, abundant, valuable that when people are researching about the topic that you're talking about, they find you use you as a source or as a point of reference.” (06:52-07:17) • “Google sees content as high quality when it has enough information, is long enough and it actually includes references.” (07:23-07:32) • “SEO and content is a way of marketing and promotion. You're putting your product out there and you're letting people know about it, and the more you do it, the better it is.” (14:10-14:21)   Links busted@marketingmythbuster.com marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

Do you need help with your website’s speed? Is it too slow? Configured wrong? Is your cheap hosting not good enough? Do you just want it to go from slow to fast or just fast enough? Speed is only one thing to solve. In this episode, Jean and Gaby Galea talk to Brendan Tully about optimizing WordPress site speed with WP Speed Fix. WP Speed Fix provides speed optimization for WordPress websites to solve slow site problems, fix Core Web Vitals issues, score higher in Google PageSpeed Insights, troubleshoot slow backend issues, and optimize WooCommerce checkout speed. Episode Highlights and Topics How and why WP Speed Fix became a standalone service and separate business. SiteSpeedBot: Speed test app built to test and optimize sites, plugins, and themes. Core Web Vitals: Practical implications related to reliable tests measuring performance. Uptime and Reliability: Monetized commercial websites should have uptime monitoring. Big Pages: SEO and ranking issues - fix the page size to make the problems go away. Lazy Loading: Images outside viewable area don’t load until user scrolls; slows site time. Non-Critical/Essential Tools: Remove, pause, or turn off channels to improve speed. Content Migration/Site Audit: Simple sites are straightforward; others are problematic. Database Issues: Too much stuff can cause checkout/caching problems and slow speed. Resources/Links: Brendan Tully on LinkedIn WP Speed Fix SiteSpeedBot - Speed Test App Core Web Vitals PageSpeed Insights WooCommerce UptimeRobot Screaming Frog’s SEO Spider Google Lighthouse Google AdSense Google Analytics Google AdWords Elementor GeneratePress Gutenberg Plugin WP Rocket Autoptimize ShortPixel Redis ServeBol

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns. Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised. ⏱ Timestamps: 00:29 - Introducing Dmitrii Kustov 03:16 - How Dmitrii evaluates clients at Regex SEO 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings 08:18 - User experience and SEO 10:30 - How to improve your core web vitals and Pagespeed Insights score 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate? 24:16 - More tips to optimize your page speed and reduce bounce rate 30:46 - How your hosting plan affects page speed 33:16 - Dmitrii's favorite SEO tools -=-=-=-=- Tools and resources discussed in the episode: Regex SEO - https://www.regexseo.com/ Google Pagespeed Insights - https://developers.google.com/speed/pagespeed/insights/ Google Analytics - https://analytics.google.com/analytics/web/ Semrush - Get 1-month free trial to Semrush: https://www.semrush.com/partner/99signalspro/ Ahrefs - https://ahrefs.com/ Google Lighthouse - https://developers.google.com/web/tools/lighthouse -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

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This is episode is for all those with a website, wondering if their IT service provider is doing a good job. Here I talk about three tools that can be used to make your website more efficient. Google Page Speed Insights, Google Analytics, and Pingdom. Pingdom: https://www.pingdom.com/ Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ Google Analytics: https://analytics.google.com/ -- Web Mavens: https://www.webmavens.com/

On September 10, 2013 Google launched a new website speed tool called PageSpeed Insights .   This new tool was a great thing for the SEO industry- as far as I know there is no other free tool out there that allows you to test any web page you want from any location in the world.   It provides a ton of information geared towards mobile devices and they even provide a download of the original report generated directly from their servers. Google Pagespeed Insights is a site that allows you to test your page speed and score it. Once you have a score you can use Google's recommendations in order to improve your score. In this article we will be going over all of those recommendations, step by step, to show how to get a perfect score on this website. Google Pagespeed Insights is an excellent way to test the load times of your page, and see areas where you can improve. It gives a score out of 100 based on a collection of metrics, and if your score is above 85 you are in the top 25% of the Internet as far as response times go. There are also suggestions provided for how to improve your website speed for even better scores. Speed up your website, boost search rankings and unleash the full potential of your web presence with recommendations from Google PageSpeed Insights. Learn how to resolve issues, achieve a top score and drive more traffic to your website. Google Pagespeed Insights is a free and open source tool created by Google to test the performance of a website. This lightweight extension gives you an at-a-glance view of your score out of 100, with a breakdown of how you can improve. Let us help you speed up your site for enhanced SEO today!  Connect with us:  https://seo.co/ // https://dev.co/ // https://link.build/ // https://ppc.co/ 

Google bietet eine neue Funktion zum Melden von Indexierungsproblemen an. Hoffentlich ist man bei Google auf die vielen zu erwartenden Anfragen gut vorbereitet. Das Ausrollen des Passage Rankings in weiteren Ländern wird möglicherweise von Google nicht angekündigt werden. Auch Single Page Websites können in der Suche gute Rankings erzielen. Das zumindest sagt Google. Produktbewertungen, die von Herstellern selbst erstellt werden, haben auch nach dem Product Reviews Update Chancen in der Suche. Google PageSpeed Insights zeigt jetzt Screenshots von problematischen Seitenelementen an.

Visit https://www.spreaker.com/show/digital-marketing-legend-leaks and listen to Legend's secretive podcast.Who is “Srinidhi Ranganathan”?Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore, India and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India. Having over 6 Lakh students on Udemy - he has facilitated digital marketing analysis and provided state-of-the-art marketing strategy ideas and tactical execution plans for top marketing companies in India including startups, SMB's and MNC's. This includes strategic brainstorming sessions, Artificial Intelligence-powered market analysis, market research related to digital performance, support of various AIDM marketing initiatives for new product and consumer promotional launches, etc.Srinidhi gained popularity through his unique, practical yet engaging training methodologies he utilizes to teach during the training sessions. Some of his training methods include gamified learning experiences conducted by virtual writing and teaching robots like "Aera 2.0" that prompts behavioural changes in students and bring forth a new kind of fascination among the crowd. These robots are virtual humans having super-intelligence capabilities. They can autonomously train anyone on topics ranging from ABC to Rocket Science, without human intervention.Srinidhi's passionate fans call him a "Digital Marketing Legend" and he's busy working on creating new virtual and humanoid robots to revolutionize education in India and the world.He is deemed to be an innovator in the field of Artificial Intelligence (AI) based Digital Marketing and is someone who has embraced many ideas and has created various environments in which team members are taught the required AI automation tools and resources to challenge the status quo, push boundaries and achieve super-extensive growth. His courses are a testament to where the future is actually heading.Legend's YouTube Channel:Full Free 11 Hours Digital Marketing Course - https://www.youtube.com/watch?v=-qJWb-Vtbhs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=1Extract Billions of Email's (Email Marketing Course) - https://www.youtube.com/watch?v=WXLrWdf3f70&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=5&t=269sArtificial Intelligence in Digital Marketing (Full Guide for 2021) - https://www.youtube.com/watch?v=acSYPzX0gz8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=4&t=1sCreate a Google-like Search Engine in Minutes - https://www.youtube.com/watch?v=kgWY4eVpHNo&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=9&t=86sEarn Money Blogging without writing a word in 2021 - https://www.youtube.com/watch?v=ZI6pY0YTHLc&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=6Mini-SEO Course 2021 - https://www.youtube.com/watch?v=PDPslvkQyPk&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=10&t=749sUltimate Graphic Design Course (Cloud Photo Editing of the Decade) - https://www.youtube.com/watch?v=jOZaRM2duFE&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=3WordPress CMS Full Course 2021 Edition - https://www.youtube.com/watch?v=HR8xRU1vus4&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=13&t=556sCreate a humanoid Robot Now (Secret Tutorial 2021) - https://www.youtube.com/watch?v=2hgljxLEezA&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=88&t=10sFree Mentorship in Artificial Intelligence (AI) Digital Marketing for 2021 - https://www.youtube.com/watch?v=ATuqwMU9kfs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=11Social Media Extreme Hacks Secretive Tutorial 2021 - https://www.youtube.com/watch?v=K7_um4yfHkg&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=83Video Backlinks Course Tutorial to Skyrocket Viral Traffic - https://www.youtube.com/watch?v=RCN7a1oQKb8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=96

Laut Chrome User Experience Report haben die meisten Domains noch Probleme, alle empfohlenen Werte für die Google Core Web Vitals zu erreichen. Für Websites mit User Generated Content hat Google jetzt eine Reihe von Best Practices veröffentlicht. Weitere Themen: Viele Impressionen, aber kaum Klicks laut Google Search Console? Daran kann es liegen. Google PageSpeed Insights unterstützt jetzt auch HTTP/2. Und: Google erkennt Duplicate Content auch anhand der URL-Struktur.

In today's day and age, a fast website isn't just nice to have - it's a requirement. Speeding up your website will not only be loved by your visitors, it will be loved by Google as well - who will reward you with higher rankings. In this episode, I share 5 small tweaks you can make that can drastically improve your loading times, and result in a high score on Google Pagespeed Insights and GTMetrix. View the post on my site: https://jamesmcallisteronline.com/speed-up-website-tips/

Google hat das Passage Ranking in den USA ausgerollt. Mit dem neuen Rankingsystem sind viele Fragen verbunden. Die Antworten auf die wichtigsten dieser Fragen erfahrt Ihr in dieser Ausgabe. Weitere Themen: John Müller von Google gibt Tipps zu Best Practices in der Bilder SEO und: Warum die Punktzahl in Google PageSpeed Insights nichts über die tatsächliche Leistung einer Webseite bei den Nutzern aussagen muss.

Google recently announced that Core Web Vitals will become significant ranking factors for websites from May. This is an incredibly big announcement that will change the results as we know it, so in this podcast we welcome veteran web development expert Sandeepa Nayak of Kha Creation to discuss Core Web Vitals, what they are, how to check your site, and what you can do to fulfill the requirements. Important links mentioned in this episode: Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ Google: Core Web Vitals Becoming Ranking Signals in May 2021: https://www.searchenginejournal.com/google-core-web-vitals-ranking-signals/387142/ About Sandeepa Nayak, guest of Local SEO in 10 Sandeepa Nayak, the founder of Kha Creation, has been directing website development projects for over 22 years. She has grown her company from a few associates into a premier company: Kha Creation, based in Pleasant Hill, California, with a team of 19 strong in Mumbai, India to back her up and bring thousands of projects to fruition. About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 was created by Adam Duran, director of Magnified Media. Based in San Francisco and Walnut Creek, California, Magnified Media is an online marketing agency focused on local SEO, digital marketing, website design, local search ranking and reputation management for small and mid-sized businesses throughout the country. Magnified Media helping business owners master their marketing by: - getting them more online reviews, - getting their website seen on Google Local and - creating engaging social media content for their social media platforms. In his spare time, Adam enjoys practicing jiu-jitsu and working as the volunteer and founding director of Delta Education Foundation. Thanks for joining us this week. Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Google Podcasts, Anchor, or at MagnifiedMedia.net --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

Jak zaplanować, zaprojektować i wdrożyć stronę internetową, żeby działała, dobrze się pozycjonowała i przyciągała użytkowników? Posłuchaj rad programisty i poznaj kluczowe etapy tworzenia strony na WordPressie.Posłuchaj 332. odcinka MWF, w którym Tomasz Dziuda – ekspert od stawiania stron na WordPressie – podpowiada, jak prawidłowo stworzyć sprawnie działającą i funkcjonalną witrynę internetową.4:11 Kiedy warto zdecydować się na stworzenie strony na WordPressie?11:13 Jak prawidłowo zaplanować stronę internetową na WordPressie?20:37 Jak przebiega proces projektowania strony internetowej?24:12 Jakimi kryteriami należy się kierować, oceniając projekt graficzny strony?30:01 Ile czasu należy przeznaczyć na zaplanowanie, a ile na zaprojektowanie strony?34:37 Jaka jest rola klienta na etapie programowania strony?38:09 Na czym polega proces wdrażania strony internetowej?44:37 Jak zaplanować stronę na WordPressie i kiedy zdecydować się na stronę-wizytówkę?49:24 Jakie funkcjonalności można dodać do strony firmowej, żeby się wyróżnić?56:11 Jakimi narzędziami testować szybkość i bezpieczeństwo witryny na WordPressie?Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/jak-stworzyc-strone-na-wordpressie/3 rzeczy do zrobienia po wysłuchaniu tego podcastu:- Zastanów się, do czego jest ci potrzebna strona internetowa. Czy ma być tylko twoją wizytówką zachęcającą do kontaktu? Czy chcesz za jej pośrednictwem dzielić się z innymi swoją wiedzą? Jakie elementy powinny się na niej znaleźć?- Rozrysuj makietę witryny: co powinno się znajdować na poszczególnych podstronach, gdzie zamieścisz konkretne informacje, typu dane kontaktowe, swoje portfolio czy artykuły blogowe.- Zadbaj o bezpieczeństwo i odpowiednie funkcjonowanie strony: wygeneruj silne hasło, nie zaniedbuj aktualizacji, nie obciążaj strony niepotrzebnymi wtyczkami, które będą ją spowalniać i tworzyć furtkę dla ataków hakerskich.Przydatne linki:Patty McCord „Powerful. Jak zbudować kulturę wolności i odpowiedzialności” https://beebooks.pl/ (kupując książkę na tej stronie i wpisując kod MALAWIELKA do 27 września 2020, otrzymasz 15% zniżki na zakup)Strona Tomasza Dziudek.pl https://dziudek.pl/ CMS dla statycznych stron internetowych Publii https://getpublii.com/Strona-wizytówka Macieja Lewińskiego maciejlewinski.pl http://www.maciejlewinski.plSystem rezerwacji online Bookero https://www.bookero.pl/Narzędzie do mierzenia szybkości strony Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=plNarzędzie do mierzenia szybkości strony GTmetrix https://gtmetrix.com/Skaner luk w zabezpieczeniach strony WPScan https://wpscan.org/Baza podatności wtyczek WPScan WordPress Vulnerability Database https://wpvulndb.com Artykuł na blogu The Camels: Jak zabezpieczyć WordPressa? https://thecamels.org/pl/kompendium-jak-zabezpieczyc-wordpressa/Dodatkowe materiały do pobrania: https://malawielkafirma.pl/rejestracja/ Posłuchaj też tych odcinków:288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 304: Dlaczego moja strona nie przyciąga klientów? https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/

Jak zaplanować, zaprojektować i wdrożyć stronę internetową, żeby działała, dobrze się pozycjonowała i przyciągała użytkowników? Posłuchaj rad programisty i poznaj kluczowe etapy tworzenia strony na WordPressie.Posłuchaj 332. odcinka MWF, w którym Tomasz Dziuda – ekspert od stawiania stron na WordPressie – podpowiada, jak prawidłowo stworzyć sprawnie działającą i funkcjonalną witrynę internetową.4:11 Kiedy warto zdecydować się na stworzenie strony na WordPressie?11:13 Jak prawidłowo zaplanować stronę internetową na WordPressie?20:37 Jak przebiega proces projektowania strony internetowej?24:12 Jakimi kryteriami należy się kierować, oceniając projekt graficzny strony?30:01 Ile czasu należy przeznaczyć na zaplanowanie, a ile na zaprojektowanie strony?34:37 Jaka jest rola klienta na etapie programowania strony?38:09 Na czym polega proces wdrażania strony internetowej?44:37 Jak zaplanować stronę na WordPressie i kiedy zdecydować się na stronę-wizytówkę?49:24 Jakie funkcjonalności można dodać do strony firmowej, żeby się wyróżnić?56:11 Jakimi narzędziami testować szybkość i bezpieczeństwo witryny na WordPressie?Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/jak-stworzyc-strone-na-wordpressie/3 rzeczy do zrobienia po wysłuchaniu tego podcastu:- Zastanów się, do czego jest ci potrzebna strona internetowa. Czy ma być tylko twoją wizytówką zachęcającą do kontaktu? Czy chcesz za jej pośrednictwem dzielić się z innymi swoją wiedzą? Jakie elementy powinny się na niej znaleźć?- Rozrysuj makietę witryny: co powinno się znajdować na poszczególnych podstronach, gdzie zamieścisz konkretne informacje, typu dane kontaktowe, swoje portfolio czy artykuły blogowe.- Zadbaj o bezpieczeństwo i odpowiednie funkcjonowanie strony: wygeneruj silne hasło, nie zaniedbuj aktualizacji, nie obciążaj strony niepotrzebnymi wtyczkami, które będą ją spowalniać i tworzyć furtkę dla ataków hakerskich.Przydatne linki:Patty McCord „Powerful. Jak zbudować kulturę wolności i odpowiedzialności” https://beebooks.pl/ (kupując książkę na tej stronie i wpisując kod MALAWIELKA do 27 września 2020, otrzymasz 15% zniżki na zakup)Strona Tomasza Dziudek.pl https://dziudek.pl/ CMS dla statycznych stron internetowych Publii https://getpublii.com/Strona-wizytówka Macieja Lewińskiego maciejlewinski.pl http://www.maciejlewinski.plSystem rezerwacji online Bookero https://www.bookero.pl/Narzędzie do mierzenia szybkości strony Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=plNarzędzie do mierzenia szybkości strony GTmetrix https://gtmetrix.com/Skaner luk w zabezpieczeniach strony WPScan https://wpscan.org/Baza podatności wtyczek WPScan WordPress Vulnerability Database https://wpvulndb.com Artykuł na blogu The Camels: Jak zabezpieczyć WordPressa? https://thecamels.org/pl/kompendium-jak-zabezpieczyc-wordpressa/Dodatkowe materiały do pobrania: https://malawielkafirma.pl/rejestracja/ Posłuchaj też tych odcinków:288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 304: Dlaczego moja strona nie przyciąga klientów? https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/

En el episodio 229 de WordPress Semanal respondo dudas sobre Google Page Speed Insights, qué significa el “error crítico de salud del sitio: está configurado para mostrar errores a los visitantes del sitio”, si se puede utilizar Facebook Ads para diferentes webs, cómo no mostrar imágenes destacadas en GeneratePress, qué hacer si no te llegan […] La entrada 229 | Recopilación de respuestas sobre velocidad, errores e imágenes es una artículo de Gonzalo Navarro.

Test Your Website Page Speed. Fast Is Good.Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'Google PageSpeed Insights. Google's Mobile-Friendly Test. If you are like me, over 20% of your website visitors are looking at you on a mobile device then you better make sure that they are digging how fast your website loads.BROWSEO. helps you view any web page like search engines see it. Here is Peter Levitan.A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast

#007 - Scoor een 99/100 score in de PageSpeed Insights test van Google en zorg dat je site voor iedereen digitaal toegankelijk is na het luisteren van deze aflevering. Het interview waarin 'website-snelheid' en 'digitale toegankelijkheid' wordt ontrafelt. Erwin Hofman, in mijn ogen dé expert op het gebied van deze twee belangrijke website-aspecten legt alles uit.In het interview komt o.a. het volgende aan bod:Het Lightbolt CMS Website-snelheid, hoe belangrijk is het?Waarom is er vaak een groot verschil tussen mobiel en desktop in de score van PageSpeed Insights?Wat is de beste test om je site te testen?Wanneer is een site snel genoeg?Hoe zorg je dat een website sneller wordt én beter gaat scoren in de test?Wanneer is een website goed digitaal toegankelijk?Waarom is dat belangrijk?Hoe kun je testen of een site digitaal goed toegankelijk is?Is dit voor MKB bedrijven ook belangrijk?Meer weten? Bekijk het volledige artikel!https://onlinemarketing.nl/podcast-007-website-snelheid-digitale-toegankelijkheid-ontrafelt-door-erwin-hofmanExtra aantekeningen:Wat is LCP?LCP (grootste weergave met content): De tijd die nodig is om het grootste zichtbare element in de viewport weer te geven, vanaf het moment dat de gebruiker de URL opvraagt. Het grootste element is meestal een afbeelding of video, en soms een groot tekstelement op blokniveau.Wat is TTI / Time to Interactive?De TTI (Time To Interactive) meet de tijd een pagina meet tot een gebruiker de site kan gebruiken. Hoe lang duurt het voordat deze reageert op een klik?Wat is TBT / Total Blocking Time?Total Blocking Time (TBT) is de tijd die het duurt wanneer lange 'taken' (taken die langer dan 50ms duren) de gebruiksvriendelijkheid van de site blokkeren. Het laat daarbij zien hoe unresponsive een pagina is voordat die volledig is geladen.Wat zijn Renderblocking-Resources?Bronbestanden in je head-sectie die ervoor zorgen dat de browser niet verder kan met zijn werk. Tip: Verplaats Javascripts (of andere codes) naar de Footer of gebruik een differ-attribuut. Soms kan het CSS lazyloaden ook helpen. Combineer daarmee!Welke testen zijn het best als je bezig bent met je website-snelheid?Google PageSpeed Insights;WPOstats.com: casestudies en experimenten over website-performance.Altijd op de hoogte blijven van de laatste podcasts of benieuwd naar de andere afleveringen? Je vindt ze hier en meld je aan!

Seit dem 18. Juni scheint Google ein großes Update auszurollen. Eine offizielle Bestätigung gibt es dafür aber nicht. Außerdem in der 100. Ausgabe von SEO im Ohr: Nicht für alle Rankingfaktoren verfügt Google über genügend Daten, der Aufwand, der in die Erstellung von Online-Inhalten geflossen ist, sollte für die Seitenbesucher sichtbar sein, Vorsicht bei der Verwendung von 'ugc' und 'sponsored' für Links und: wie man Daten aus Google PageSpeed Insights verwenden sollte.

En el episodio 218 de WordPress Semanal te hablaré de los motivos por los cuáles te debería dar igual los resultados que tu web tenga en Google Page Speed Insights, en qué métricas deberías fijarte realmente y otras alternativas. Escuchar en iTunes Escuchar en iVoox Escuchar en Spotify Por qué te deberían de dar igual […] La entrada 218 | Por qué te deberían de dar igual los resultado de Google Page Speed Insights es una artículo de Gonzalo Navarro.

As we are running our Selected Tech site as a static site on Hugo we spend an episode looking on how to tweak performance. Appie shows us on how to use Google Pagespeed Insights to tweak the Hugo output and maximize the performance score of a site. Including tips & tricks and of course the best practices applied to our blogs and selected tech site.Full show notes at: https://www.selectedtech.show/14performance-hugoSupport the show (https://www.selectedtech.show/)

Muy buenas a todos y bienvenidos una vez más a Transformación Digital Para Todos, el día de hoy David, Luis e Iván tocarán un tema más de marketing digital enfocado más a la experiencia del usuario web.Sabías que… Google te posiciona con base a la experiencia de los usuarios. Qué quiero decir, cuando un usuario entra a tu página web, ¿qué es lo que hace? Sabes cómo se comportan, en dónde navegan o sí se regresan porque no les interesó tu contenido. Eso es el rebote o rebound de Google; sigue leyendo para saber cómo disminuirlo.

Website mistakes. I'm going to lay out the Top 17 website mistakes I've seen over the last twenty four years. I can pick almost any website apart that some web designer made because all they want is the money for making the Web site. They don't care if it makes money for you. So, make sure to read these show notes and let's fix it up for you. Screw The Commute Podcast Show Notes Episode 289 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:34 Tom's introduction to Website Mistakes 07:54 #17 No plan or purpose for the website 08:50 #16 Too many topics 09:47 #15 No instant recognition 11:07 #14 Site is not "responsive" 12:01 #13 Form over function 13:24 #12 No underlining and really, really avoid italics 17:05 #11 Too much navigation 19:10 #10 No obvious opt-in form 20:15 #9 Not including social media 21:54 #8 Broken links 22:24 #7 Disappointment 23:21 #6 Poor sales copy 26:37 #5 Slow loading 28:51 #4 Poor quality videos hosted on YouTube 31:17 #3 No call to action 33:17 #2 Overpaying for services 37:40 #1 Poor or nonexistent keyword usage 41:04 Sponsor message Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Copywriting 901 - https://copywriting901.com/ Broken Link Checker - https://www.brokenlinkcheck.com/ Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Fatso Tennis - https://fatsotennis.com/ Google Keyword Planner Tool - https://ads.google.com/home/tools/keyword-planner/ Don't Make Me Think by Steve Krug - https://www.amazon.com/Dont-Make-Think-Revisited-Usability-dp-0321965515/dp/0321965515/ FlowPlayer - https://flowplayer.com/ Amazon S3 - https://aws.amazon.com/s3/ EVS - http://b153bjxsinxhrn6rhyc9vh4u0l.hop.clickbank.net/ Fiverr - https://www.fiverr.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ Voice Search - https://screwthecommute.com/130/ Alesia Abatie - https://screwthecommute.com/288/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

No es un secreto, google cambia constantemente. La forma de posicionar webs ha cambiado junto a él. La intención de búsqueda es un factor con muchísimo peso si queremos posicionar un post, servicio o artículo y sacar ventaja frente a la competencia. Es por eso que trabajar la intención de búsqueda y entender este concepto es vital a la hora de crear contenido, siempre que una de tus intenciones principales sea posicionarlo, claro está… Para ello, vamos a intentar explicar qué es esto de las intenciones de búsqueda y cómo trabajarlo para poder mejorar el posicionamiento de nuestras webs con Emilio García. Recomendados esta semana Colchón Morfeo, si quieres cambiar de colchón y empezar a descansar en condiciones, te recomendamos comprar ¡un Colchón Morfeo! Puedes usarlo durante 100 días sin compromiso. Usa el Cupón «Club80» para conseguir el tuyo con un descuento de 80€ Se habla también sobre… Webpositer, Unancor, Prensarank, Google Search Console, Google PageSpeed Insights, Ahrefs y personas como Chuiso. Invitado: Twitter: @campamentoweb Blog personal: Campamentoweb.com HAZTE PREMIUM > Apoyas al programa + Accede a los episodios sin publicidad + Participas en sorteos de productos + Te enviamos merchandising del programa, todo por SOLO 5€/mes en https://clubwpress.com/socios

Tips this week include: • A new livestreaming setup I’m using for Facebook • New safer and updated settings to my Zoom meetings • An update on client service work schedule • All the new Gutenberg Ninja tutorials that have been released • The correct date when our DIY SEO course workshops will resume • Why I have to take a day off and ways I’m recharging my batteries • Why we think WordPress unexpectedly updated when updating plugins • Tips for how to do your updates • Why you need to check and set your own site favicon since the WP 5.4 release • Big changes to how Lighthouse and Google PageSpeed Insights calculates your score

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[00:55] Wie verbessert man seine Page Loading Speed?[01:35] Bilder Optimierung[05:28] CSS, HTML und Javascripte[08:43] Cache[09:20] Hosting[12:32] AMP[15:10] Page Loading Speed als ranking Faktor[18:55] Funktionalität vs Page Loading Speed[19:50] Mobiler Konsum & Zukunft von Page Loading Speed[22:53] Fazit[23:20] Outro—Erwähnte Tools & Ressourcen:[01:40] Bilder Video: https://youtu.be/_aYXARWKKnI[02:15] Shortpixel: https://wordpress.org/plugins/shortpixel-image-optimiser/[02:17] EWWW: https://wordpress.org/plugins/ewww-image-optimizer/[03:00] WebP Express: https://wordpress.org/plugins/webp-express/[04:05] Lazy Load: https://wordpress.org/plugins/a3-lazy-load/[05:43] Google Page Speed Test: https://developers.google.com/speed/pagespeed/insights/[07:17] W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/[07:19] Swiftperformance: https://swiftperformance.io/[08:52] Cloudflare: https://www.cloudflare.com/de-de/[09:45] Podcast Episode #19: https://youtu.be/wUxTclpVdCE[09:55] Denic: https://www.denic.de/[10:02] WPX Hosting: https://wpxhosting.com/[11:30] Wordfence: https://wordpress.org/plugins/wordfence/[11:48] Elementor: https://elementor.com/[11:50] Divi: https://www.elegantthemes.com/gallery/divi/[13:03] AMP for WP: https://wordpress.org/plugins/accelerated-mobile-pages/[14:40] Astra: https://wpastra.com/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

episode #046 hi guys welcome to DigitalAnkit in this podcast I am going to share about Google Pagespeed Insights which is Free Tools and this is best speed test website tool for you check your website speed free from it it's easy to use Social Media Links------------------------------------ https://www.instagram.com/digitalankit_/ https://www.tiktok.com/@digital_ankit https://linktr.ee/Digitalankit https://www.facebook.com/digitalankitshow/ https://www.youtube.com/mastpedia/ in this channel, you can learn free digital marketing, tech tips & tricks, interesting facts, etc. So guys keep watching keep supporting Don't forget to like and share And comment please for feedback If you new here subscribe to this channel for more interesting podcast for free Thank you --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/digitalankit/message

Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://malawielkafirma.pl/shortpixel Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://admin.konfeo.com/ref/Mqte3rV7KoHJVNfCp6DpRGf6 – zakładka „Najczęstsze pytania” Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/

Strona internetowa to must have każdego przedsiębiorcy. Jednak okazuje się, że sama strona nie gwarantuje zainteresowania klientów. Co zrobić, by przyciągnąć klienta na stronę i zrobić dobre pierwsze wrażenie? Posłuchaj podcastu i dowiedz się, co zrobić, by twoja strona internetowa pomagała ci sprzedawać. 05:59 Jak przyciągać potencjalnych klientów na stronę internetową? 10:37 Artur Jabłoński „Skuteczna reklama na Facebooku” 21:12 Dlaczego niektóre osoby wchodzą na stronę i od razu uciekają? 30:29 W jaki sposób zwiększyć zaangażowanie użytkowników na stronie? 44:11 Jak zachęcić odwiedzających stronę internetową do kontaktu z firmą? Notatki do tego odcinka i prezent do pobrania: https://malawielkafirma.pl/dlaczego-moja-strona-nie-przyciaga-klientow 3 rzeczy do zrobienia po wysłuchaniu tego podcastu: - Aby klient wszedł na twoją stronę i wysłał zapytanie ofertowe lub złożył zamówienie, powinieneś go najpierw przyciągnąć na stronę i zrobić dobre pierwsze wrażenie. Później skup się na tym, żeby go zaangażować i skłonić do pożądanego działania (np. pozostawienia adresu e-mail). - Jeżeli twoja grupa docelowa dzieli się na segmenty, które mają różne potrzeby, to każdy z nich należy traktować inaczej. - Zadbaj o odpowiedni, spójny z twoją marką wygląd strony i jej sprawne działanie. Na tej podstawie klienci podświadomie wyrabiają sobie opinię o funkcjonowaniu twojej firmy. Przydatne linki: Artur Jabłoński „Skuteczna reklama na Facebooku” https://sklep.marketerplus.pl/ksiazka-skuteczna-reklama-na-facebooku-w-wersji-papierowej Konferencja MWF https://malawielkafirma.pl/konferencja Strona Adriana http://projektymalychdomow.com.pl/ Wtyczka Google Reviews Widget https://wordpress.org/plugins/widget-google-reviews/ Targi Kids Time w Kielcach http://kidstime.pl/ Podcast Piotra Kantorowskiego Prawo dla Biznesu https://prawodlabiznesu.eu/blog/ Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/?hl=pl GTmetrix https://gtmetrix.com/ Pingdom https://tools.pingdom.com/ Wtyczka ShortPixel do kompresji obrazków na stronie https://shortpixel.com/otp/af/TSI2TRJ77804 Firma hostingowa The Camels https://thecamels.org/aff.php?aff=277 Test optymalizacji mobilnej Google https://search.google.com/test/mobile-friendly Przewodnik Damiana Ramsa Google Analytics dla blogerów https://www.damianrams.pl/google-analytics-dla-blogerow-przewodnik/ Przykład FAQ na stronie Konfeo https://www.konfeo.com/pl/blog/faq/ Książka Darka Puzyrkiewicza Biblia copywritingu http://onepress.pl/view/54826/bibcop Agencja Exposure Ninja – darmowy przegląd strony internetowej https://exposureninja.com/review/ Wtyczka do formularzy Quform https://1.envato.market/01LZL Posłuchaj też tych odcinków: 288: Strona internetowa – mity, pułapki, błędy https://malawielkafirma.pl/strona-internetowa-mity-pulapki-bledy/ 272: Jak zdobyć zaufanie klientów https://malawielkafirma.pl/jak-zdobyc-zaufanie-klientow/ 201: Pozycjonowanie stron https://malawielkafirma.pl/pozycjonowanie-stron/ 145: Jak pisać skuteczne oferty sprzedażowe https://malawielkafirma.pl/copywriting/ 295: Biznes zbudowany na włosach https://malawielkafirma.pl/spolecznosc-biznes-agnieszka-niedzialek/

I'm a big fan of time saving tips. The Google Site Kit WordPress Plug-in is a huge time saver. It's purpose is to connect four main Google Digital Strategy Tools that we always use for ourselves and our clients: 1. Google Search Console 2. Google Analytics 3. Google Page Speed Insights 4. Google Adsense What I like most about it is that once it's all set up and running, instead of having to log into all four platforms to get your data, you just log into the backend of your WordPress website, which you should be doing daily anyway to add/update content! This video shows you how to get Google Site Kit all set up on your WordPress website, connect your data, and become more efficient and effective with your digital marketing! What Google Site Kit needs to add next is Google My Business Integration. :) --- Support this podcast: https://anchor.fm/paulhickey/support

Entre tantas y tantas web, es muy difícil destacar. Nos gastamos una pasta en diseño, desarrollo, SEO...etc, pero pocas veces analizamos el rendimiento de nuestra página web. Hasta ahora teníamos que recurrir a herramientas externas como Google PageSpeed Insights, GTMetrix o Pingdom Tools, pero ahora podemos hacerlo desde el mismo Google Chrome.En este capítulo te cuento cómo puedes hacerlo, verás lo cómodo y sencillo que es evaluar el rendimiento de tus páginas web y qué puedes hacer para mejorarlo.

In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team. The theme of this episode will revolve around improving the performance of your website on mobile devices and optimizing your site's page speed to increase conversions. Here are some of the topics we'll be covering in this episode: How to optimize your mobile website Differences in mobile and desktop conversion How to increase conversion by using onsite behavior for optimization Hands-on tips on tools. Thrilled to have Lukas on the show and I hope you'll find this episode useful. -=-=-=-=- Tools & resources discussed in the episode Lukas' company: Pathmonk - https://pathmonk.com/ Tools to test your website performance: 1) WebPageTest: https://www.webpagetest.org/ 2) GTMetrix - https://gtmetrix.com/ 3) Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ Recommended caching plugin: WPRocket - https://www.99signals.com/go/wp-rocket (plans start at $49/yr. Wrongly stated in the episode as $49/mo) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

PageSpeed Insight is a free tool from Google. This tool analyzes your website and suggests the way to fix the problem which helps to improve Google page speed score. After testing a particular page, it shows a Page Speed Score which is between 1 to 100. Here a score of 85 and above means that website is performing well. When page speed score is less than 85, then a developer must work on that page to improve its page speed score. Another factor which can slow down page speed is the surge in traffic, which may affect server and slows down your web page speed. This can only be avoided with a reliable cloud service hosting. You can read this blog to get tricks about how to increase the webpage load speed. https://blog.resellerclub.com/8-tricks-to-increase-web-page-load-speed/ In this episode, you'll get the essential tips to improve your page speed insight score, which will help you keep your website well optimized. Check out ResellerClub's Fast Cloud Hosting Service here: http://www.resellerclub.com/cloud-hosting

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[01:45] Wie kommt man bei Google auf Platz 1?[02:45] Was sagt Google selbst dazu und stimmt das?[06:00] Die 10% Regel[06:55] Content[10:10] Suchintention[12:25] On Page Optimierung[14:20] Linkbuilding[16:30] Technical, Page Loading Speed[17:30] Immernoch nicht auf Platz 1? Was soll man jetzt machen?[21:50] Google Rankbrain[27:45] Fazit[30:05] Outro—Erwähnte Tools & Ressourcen:Backlinko CTR Grafik: https://cdn-backlinko.pressidium.com/wp-content/uploads/2019/08/google-organic-ctr-breakdown-by-position.pngWebsite Auditor: https://www.link-assistant.com/website-auditor/Pingdom: https://tools.pingdom.com/Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ AMP: https://amp.dev/Google Optimize: https://optimize.google.com/optimize/home/ Optimizely: https://www.optimizely.com/Ryan Stewart CTR Template: https://ftf.agency/seo-split-testing/Matt Digity Black Sheep Blog Post: https://diggitymarketing.com/stuck-on-page-2-are-you-the-black-sheep/—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

Hvor hurtigt loader din hjemmeside egentlig? Hvis du tror på Google Pagespeed Insights, så skal du lytte med her. Det er nemlig hverken en korrekt måling eller det bedste tool at benytte til at vurdere loadhastigheden eller til at finde de fejl og mangler, som der måtte være på siden. Hastighedsoptimeringsekspert Kim Tetzlaff er i studiet og forklarer, hvordan du bliver klogere på din sides hastighed.

En este episodio repaso los elementos más importantes que debe contener la página Home de una tienda online para vender más y mejor. Cabecera o Header Menú Principal. El buscador de productos. Carrusel de fotos. Breve descripción. Ofertas y promociones. Productos destacados, los más vendidos, lo más buscados. Reaseguros de tu marca. Opiniones de clientes. Suscripción a Newletter. Integración con Redes Sociales. Pie o Footer.   Si quieres medir el rendimiento o velocidad de carga de tu página Home puedes usar la herramienta gratuita Google PageSpeed Insights. Algunas apps para “jugar” con los productos destacados y poderlos personalizar: Braisins Retail Rocket Si te gusta el podcast de eCommerce Efectivo, por favor no olvides dejarme una reseña, valoración, comentario o Me gusta en el canal desde el que me estés escuchando (iTunes, iVoox, Sprikel, YouTube...) ¡Mil gracias! Únete a la comunidad de eCommerce Efectivo en www.ecommerceefectivo.com y recibe más contenidos, recursos y formación de marketing online para conseguir una presencia en Internet lo más efectiva posible.   Commerce Efectivo Plataforma online para emprendedores donde puedes encontrar contenidos y recursos gratuitos sobre eCommerce, Marketing Online y Emprendimiento y conseguir una presencia en Internet lo más efectiva posible.   101 TIPS PARA DESPEGAR TUS VENTAS ONLINE El eBook que te ayudará a mejorar tus resultados de negocio. https://www.ecommerceefectivo.com/libro-tips-conseguir-ventas-online/   EBOOKS Y PLANTILLAS DE TRABAJO GRATUITAS Descarga eBooks y Plantillas de trabajo súper útiles para hacer más fácil tu día a día y mejorar tu productividad. https://www.ecommerceefectivo.com/tag/recursos-gratis-para-emprendedores/        

Pascal Horn erzählt wie er die Ladzeiten von Websites optimiert und was er von Google Page Speed Insights hält Die gesamten Shownotes gibt es hier: https://podcast.farbentour.de/#allefolgen

Von den meisten unbemerkt hat Google eine neue Version der Search Quality Guidelines veröffentlicht. Inhalte, die sich auf mobilen Websiten hinter Tabs befinden, werden von Google nicht in den Ergebnis-Snippets angezeigt. Googles Martin Splitt hat erklärt, auf welche drei Dinge SEOs besonders achten sollten. Google PageSpeed Insights hat ein optisches Update erhalten, doch auch die Berechnung der Ergebnisse wurde angepasst. Die neuen Discovery Ads von Google versprechen eine große Reichweite. Die interne Verlinkung ist für die Rankings wichtiger als die URL-Struktur. Google zeigt jetzt auch Podcasts in den Suchergebnissen an.

Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire. You'll learn: Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped A sane approach to making your website faster When to upgrade Shopify plans and strategies to setup your main menus correctly (again) The boys get extra salty in this one. Tune in for more details! Show Links Pingdom Tools Crush.pics Paul's website - It gets a perfect PageSpeed score. Shopify Pricing Kurt's Shopify Plus breakdown Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop's search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr

In this episode, Michael and Chris talk about how your website helps you market your painting or trade business. Learn the must-have elements for an effective website to keep people engaged and turn clicks into customers. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: Why does your website need to be fast for mobile users? How can you better focus your lead capture forms? Are your visuals strong enough to sell your work? Can a smartphone user use your site easily? What should go where on your homepage? Is your website content something customers value? For more information on the tools and resources mentioned in this episode, please visit: SearchPrimer: https://www.searchprimer.com Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

With just my plugin and theme optimization process, I was able to take one of my blogs from a 3.08 second load time to a .56 second load time, and from a 2 Google PageSpeed Insights mobile score to a 98 PSI mobile score. In this episode, I will show you how I reverse engineered what led to an increase of 931,000 monthly visitors in just 180 days. Here is my special link to get Big Scoots hosting: https://theblogmillionaire.com/big The promo code to use when signing up is: BRANDONGAILLE  

This is the second part of my series on optimizing your blog for Google PageSpeed Insights. In this episode, I am going to let you in on some amazing statistics that will make you want to stop everything you are doing and begin working on improving your PageSpeed Insights score.

Over the next couple of episodes, I am going to reveal my new process for dramatically improving your Google PageSpeed insights score, which Google is politely telling all website owners that they need to improve. When Google has done this in the past it usually is followed with major algorithm updates. The bottom line is that if you do not get your score up, more specifically your mobile score, then you are probably going to start losing traffic in the upcoming Google algorithm updates.

We are a few short days away from 2019. Some things change and some things stay the same in the seo landscape, but with changing times, you need to prioritize your focus. You need to be aware of what to focus on based on the climate. Things like algorithm changes, device prioritization, and machine learning are just a few. I would like to get into five specific things you should be aware of and focus on in the new year. Mobile Site Compliant to Mobile Standards With mobile first indexing pretty much the norm, and increasing numbers of search traffic coming from mobile, you need to make sure your mobile experience is compliant to mobile search standards from a design and development standpoint. Run your site to see where it stands with the Google Page Speed Insights tool. Be mindful of what shows up on mobile vs desktop. Some of the suggestions that come back you may not be in control of, but things like caching issues, code issues, and element spacing you should be able to fix right away. RankBrain Getting Smarter and Smarter All of Google’s searches go through RankBrain which is part of the core algorithm. The RankBrain AI will continue to understand the intent of searches and deliver more relevant results. Make sure your content has the correct intent you desire to drive. To be safe, employ a content strategy the focuses on covering all intent types and focuses on semantic search components. Don’t Neglect Structured Data Markup Structured data is used for many purposes by search engines, like enhancing your results in search engine result pages, and highlighting information to search engines. New markup is created over time and helps you stay current with advancements like voice search. In 2018 new schema.org markup was created for voice search. Schema.org and Google came up with a markup called Speakable. The markup lets Google’s Assistant to verbally answer marked content by converting text to speech. People like editors can use this structured data to specify which content they think is adequate to read out loud. Speakable began to be tested for US Google News. When a user asks Google Assistant anything related to news like, ” tell me the news about seo”, it searches web results and looks for marked up content that is relevant, and reads out loud the news article that is relevant and the news source. Google Assistant also sends that article source and two additional sources on the specified topic to the searchers sell phone. If you are providing fast accurate answers to questions on your website insure using structured data to further the reach and effectiveness of your content. Video Optimization Voice isn’t the only delivery vehicle taking the internet over, video continues to hold it’s importance. Video traffic will continue to grow. Make sure your videos are transcribed as well as marked up with structured data if they are included on your website. Optimize your YouTube channel as well as test different video formats including short form. Blockchain for SEO With all the buzz about blockchain and its uses, it is safe to say the seo industry will be thrown in the mix as adapters. There are many uses we would love to roll out, but one practical use that would hold value is use in backlink validation. Backlinks aren’t going away any time soon. As a seo pillar since the beginning, backlinks are still one of the best ways to correlate authority. Regardless of how blockchain will be used in seo, we will soon see usage coming in 2019. Regardless of what you are focusing on, you need a core foundation of sound code, mobile friendliness, intent specific content that adds value to the user, a strong natural backlink profile, and several other things if you are looking to succeed in seo now and in the future regardless of the changes. If you have any questions about seo or any other form of digital marketing, I’m always glad to help. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today on Episode 24, Web Hosting Podcast. Are you obsessed with page speed ranking? Speed is always a great thing to have but the realization is, getting that perfect score is almost impossible with a website. Megan joins me to discuss some things that may cause your site to be slow. We also dive into ... Read more Google pagespeed insights headache.

Das Thema PageSpeed hat in diesem Jahr besondere Relevanz bekommen, denn Google hat es offiziell zum Rankingfaktor für die mobile Suche gemacht. In der 288. Folge von #SEODRIVEN erkläre ich anhand von Praxisbeispielen, wie man den Google PageSpeed messen, interpretieren und Ladezeiten optimieren kann. Dabei kommt auch ein neues PageSpeed Tool zum Einsatz, das helfen soll, die Geschwindigkeit der eigenen Seite besser einzuschätzen. Wie schnell lädt Deine Seite im PageSpeed Tool? Jetzt Domain für den individuellen SEO Check einreichen: https://digitaleffects.de/seocheck/ Mehr über den t3n SEO-Check mit Christian B. Schmidt erfahren: https://t3n.de/news/kostenloser-woechentlicher-t3n-1094089/ Christian B. Schmidt optimiert seit 1998 Websites. In #SEODRIVEN gibt der Gründer der SEO Agentur Digitaleffects GmbH werktäglich SEO Tipps und erklärt die Erfolgsfaktoren der Suchmaschinenoptimierung anhand von Praxisbeispielen. Alle Folgen findest Du unter: https://www.youtube.com/seodriven https://www.facebook.com/pg/cbschmidt.de/videos/ https://soundcloud.com/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/ Datenschutzerklärung: https://digitaleffects.de/datenschutz/

Knowing what is going on with your website is an important ingredient in your Restaurant's Secret Sauce. We look at bounce rates and then we move onto the dark arts of Restaurant Marketing - campaign tagging with the Google Analytics campaign builder.  This is really important because it helps you keep your marketing accountable. Website speed and page load time is a really important part of the SEO for your site.  This is more important for mobiles and most Restaurant customers are on mobile.  Check the speed with the Google PageSpeed Insights page. What are the 2 types of customers who will be using Google and how do you treat each of them? What can you discover from the Behaviour and site content pages?  There is a lot of information that you can find here and some of it is very important. We finish with the Secret to Restaurant SEO.  This is what most SEO companies don't want you to know, we share it with you so that you can come up with a great SEO plan to increase web traffic, increase customers, increase revenue, increase profits and then decrease the number of hours that you are working in your Restaurant. For more information on this podcast, check out our show notes. If you liked this episode, please leave a review in iTunes.  It really helps us to get the word out and share it on our Facebook page. We talk about our Platform, which give our customers comparative analytics, so that you can know how you are doing compared to other Restaurants.  This can be a big competitive advantage over Restaurants not getting this information. For Free Tools to build your Restaurant business, check out our free tools page.  We've helped restaurants around the world build the Restaurant that they always wanted with our tools.  Our free booking tool has taken over $25,000,000 in seats booked.

One of the top priorities of your website is ranking well in search so that you can be discovered by new visitors. Brady shares 7 tools for search engine optimization.     What's In This Session? #1. Google My Business(0:54) #2. Google Page Speed Insights(1:57) #3. Moz Local Listing Score(2:33) #4. KeywordTool.io(4:08) #5. Google Analytics(4:41) #6. Google Webmaster Tools(6:27) #7. Yoast SEO Plugin for WordPress(8:20)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-free-seo-tools-churches-ep-105/.

Preguntas sobre indexación 19-3-2018 Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Podrover para leer todas las reseñas del mundo: https://www.borjagiron.com/podrover Curso SEO para bloggers (con herramientas SEO): https://www.triunfacontublog.com/curso/seo Herramienta de email marketing recomendada https://www.borjagiron.com/mailrelay 1. Caída de páginas indexadas en Google Search Console. Solución: Puede ser pq has cambiado a https y estés viendo otra propiedad. Ver como pasar de http a https. https://www.triunfacontublog.com/leccion/24-pasar-de-http-a-https/ Puede ser también por el robots.txt que es lo que me pasó a mi: https://www.borjagiron.com/seo/como-perdi-trafico-solucion/ 2. Grupo Fb. Chema Coca 31 de enero a las 18:47 ¡Hola de nuevo! Aquí os traigo otra duda. Desde hace un tiempo tengo problemas con la indexación de una web en cuanto a los idiomas. No se si es por el plugin que uso en Wordpress para la traducción pero me salen las meta descripciones en ingles en lugar de Español. Además me he dado cuenta que cuando le paso el Google PageSpeed Insights me dice lo que veis en la foto. No se si vendrá de lo mismo pero me parece muy raro y no consigo dar con la tecla de porque me hace ese lio con los idiomas. ¿A alguien le ha pasado? 3. te comento que ya he trabajado en una web de tecnología con un amigo, pero ahora que ya tengo nociones de esto de WordPress y SEO quiero lanzar mi propio proyecto web, ya cuento con dos canales de YouTube pero tengo una duda sobre el dominio, esto después de ver tu video de Cómo elegir el dominio web. Mi duda es sobre elegir el dominio, mi canal se llamda Review y Personalización de Android, por lo cual el dominio sería "reviewypersonalizaciondeandroid", pero tu mencionas en tu video de dominio que no debemos de usar marcas como Facebook, Twitter etc.. Entonces sería conveniente asi comprar el dominio o sólo "reviewypersonalizacion" . Esta es mi duda básicamente, me ayudaría mucho tu consejo. https://www.triunfacontublog.com/leccion/7-elegir-nombre-blog/ 4. Iker: Cuántos enlaces tiene que tener un artículo? Mínimo, máximo? Los que necesite :) No hay números Mira los míos y ves más o menos 5. ¿Ese triangulito ASCII que usas en tus títulos no afectan negativamente al seo on page del artículo? es decir... como diferencia en los resultados es excelente pero google no se raya un poco con esas cosas? El triángulo va en el title y no afecta de manera negativa. Es un caracter más. De lo contrario no se posicionarían los posts. Hay otros que corrompem el funcionamiento normal y que Google detecta tarde o temprano. 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Ladezeit Optimierung ist ein herausragender Hebel für mehr Conversions und bessere Rankings in Google. Bereits jetzt können mit diesen Methoden Conversionsteigerungen von bis zu 30% und bessere Rankings erreicht werden. Mit der Google-Umstellung auf den Mobile Index ist Pagespeed ein Prio 1 Rankingfaktor. Im Workshop werden Methoden bearbeitet, die über Google PageSpeed Insights hinausgehen. Dabei werden Basisthemen mit Quick wins, effektive Maßnahmen und fortgeschrittene Aspekte wie Seitenarchitektur und Renderzeit thematisiert.

En el podcast de hoy os voy a hablar de…Google Page Speed. Un site que Google pone a nuestra disposición, para diagnosticar la optimización de cualquier página web. (Para más información sobre el podcast visita https://supervivencia digital.es o https://ignaciobernabeu.com) Efectivamente, en alguno de mis podcasts ya adelanté que haría monográficos de Google, y hoy vamos a dar un repaso a Google Page Speed, o Page Speed Insights. Para qué sirve, cómo se utiliza, y también menciono un apartado extra que es, para qué NO sirve. PageSpeed Insights (PSI) es una web, que al introducir la url, proporciona datos sobre el rendimiento de las páginas tanto en dispositivos móviles como en ordenadores, y ofrece consejos para mejorarlas. Existen emociones encontradas cuando se habla de Google PageSpeed. Para muchas personas es una biblia que hay que seguir a pies juntillas. Mientras que para otras personas, entre las que me incluyo, es una buena herramienta para medir la velocidad de carga de una web, pero no debemos obsesionarnos demasiado con ella. Dejadme que antes de repasar algunos puntos de esta herramienta, destaque dos cosas. La primera de ellas es que para obtener una información más sólida y real, deberías combinar el diagnóstico de Page Speed Insights con el diagnóstico de otras herramientas como GTMetrix, Darebost, o Pingdom por ejemplo. La segunda, es que Google Page Speed sólo analiza cuestiones relativas a la velocidad de carga, y este dato supuesto que hay que tenerlo en cuenta y trabajarlo. Pero ser ligera, no es la única función de tu web. Mira Amazon por ejemplo, o HBO, o el mundo, por ejemplo. Son páginas que deben buscar el equilibrio entre velocidad de carga y experiencia de usuario, siendo esta última siempre acorde con los objetivos de la web. Así que, velocidad de carga sí, pero objetivos de la web, también. Y ahí está el equilibrio que hay que conseguir. Una de las áreas más frustrantes para muchos usuarios de Google PageSpeed Insights, son sus informes. Por un lado identifica los problemas que ha encontrado, pero muchas veces no ofrece pauta claras sobre cómo localizarlo y resolverlo. Se basa en reglas generales. Otro tema interesante sobre Page Speed es que a medida que el sitio web o las visitas aumentan, la valoración de PageSpeed Insights se resentirá aunque sigamos las mejores recomendaciones. En este caso, no queda más remedio que utilizar las herramientas más especializadas o contar con profesionales especializados. El análisis de PageSpeed Insights se basa en la verificación y cumplimiento de un total de diez reglas. Para medir el grado de satisfacción de estas reglas, el informe de PageSpeed utiliza un código de colores. Son los colores de un semáforo. Color verde, para indicar que la regla se satisface totalmente. Color naranja, cuando la regla no se satisface totalmente pero tiene un pase. Color rojo, para aquellas reglas que, al no satisfacerse, tiene un alto impacto en la valoración final. Por tanto, primero que nada debemos centrarnos en resolver las indicaciones en color rojo, después en el color naranja y por último en verde, si es que todavía se pudiese mejorar. Veamos ahora cuáles son las diez reglas del informe de análisis de Google, con una pequeña explicación de su significado. Eliminar el JavaScript y CSS bloqueante. Especificar caché de navegador. Evita los redireccionamientos a páginas de destino. Habilitar compresión. Minificar CSS. Minificar HTML. Minificar JavaScript. Optimizar imágenes. Prioriza el contenido visible. Reducir el tiempo de respuesta del servidor. Cada uno de los puntos que he comentado, tiene su propio tratamiento. En ocasiones se puede resolver manualmente, en otras con un plugin… y a veces el uso de un plugin puede ser contraproducente dependiendo de como tengas montada tu página web. Tampoco quiero ponerme muy técnico y comenzar a desgranar todos los puntos uno por uno porque el podcast se haría muy largo, y, además, hay tantas variables como páginas webs. Por encima, recordar que el peso de las imágenes es importante, habilitar la cache también para evitar consultas repetidas por parte de los usuarios recurrentes, que se pueden habilitar la compresión insertando un código en HTTACCES y la minificación se puede hacer con diversos plugins. Aún así, para los que queráis sumergiros en el fantástico mudo de resolver las reglas de Page Speed Insights os he dejado un par de guías, que lo explican muy bien. Una es del blog de SEMRUSH en español, y otra es de Antonio Fernández Alonso. https://es.semrush.com/blog/google-page-speed-test/ http://www.afernandezalonso.com/posicionamiento-seo/solucionar-incidencias-pagespeed-insights/

Today's Commexis Cast discusses Snapchat's leaked daily active user metrics as reported by The Daily Beast, and Google PageSpeed Insight's latest upgrade. Taylor Lorenz' piece on The Daily Beast showcasing leaked Snap metrics has made the rounds in the news today. Lorenz' report dives deeper into the culture of Snapchat, and the paranoid secrecy of Snap CEO Evan Spiegal, and makes for a fantastic insight into the company that keeps most numbers close to the chest. That said, some statistical gems are sprinkled throughout. For example, the daily active users of the Snap Map feature peaked at 35 million in June, and dropped 40% by September, with only 11% of users checking it daily. A brighter number: 34.5. That's the number of minutes spend per day on the app in September, compared to Insta's 32 minutes for its younger demographics. There are more juicy numbers at the bottom of Lorenz' article in the graphs (check out one below). Finally, Google PageSpeed Insights has been upgraded to use real user data from Google Chrome browsers. Barry Schwartz reports that sites are now graded on Fast, Slow, and Average, and Google will offer speed optimization suggestions based on your site. Check out his article for more on these changes, and look below at Schwartz' screenshot of the tool in action. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Adrian Land talks to Traverse about Blogger SEO Basics. Thanks to Adrian from coming in and sharing his awesome SEO & digital marketing knowledge. You can also watch this episode on our YouTube channel - https://www.youtube.com/channel/UCqzXz_ozBfgImIDLAUGBqqg More information about Adrian Land: https://www.linkedin.com/in/adrianland/ https://twitter.com/adrianland Considerable Influencer (Adrian's Influencer Platform) https://considerableinfluence.com/ https://twitter.com/speaktoci Please feel free to share this, like, subscribe, comment, you know the drill! Thanks for watching! Fancy listening to the audio offline? Subscribe to our podcast version on iTunes ► https://itunes.apple.com/gb/podcast/traversetalks/id1260789691 Questions: Q1) 02:06: Is the difference in potential SEO ranking between the free Wordpress.com and hosted Wordpress.org a significant one? Q2) 08:50: Is it good practice to "re-do" your SEO on older posts and then re-submit them to Google? Q3) 11:20: Any tips to make blog faster and increase page speed? Q4) 26:00: Do I always need two green lights (which rarely happens for me) in Yoast? there's only so many times the keyword can naturally appear without stuffing Q5) 28:40: Which are the best tools to find good keywords? And how do you get to understand which keywords are the best? Q6) 34:17: Should I be keeping a close eye on my blog's Domain Authority? Q7) 37:02: Changing my domain name, any best practice steps to sure any loss of traffic or ranking is minimised? Q8) 42:03: What should the first steps be to ensure my blog is in good shape SEO wise from day 1? SEO Tools Mentioned ScreamingFrog - https://www.screamingfrog.co.uk/seo-spider/ Pingdom Speed Test -- https://tools.pingdom.com/ AMP Wordpress plugin - https://en-gb.wordpress.org/plugins/amp/ Google Search Console - https://www.google.com/webmasters/ Google Page Speed Insights - https://developers.google.com/speed/pagespeed/insights/ Google Keyword Planner - https://adwords.google.com/home/tools/keyword-planner/ SEMRush - https://www.semrush.com/ ► Subscribe to Our Channel for news episodes of #TraverseTalks Find Traverse online here: http://www.traverse-events.com https://twitter.com/TraverseEvents https://www.facebook.com/groups/473644732678477 https://www.facebook.com/traverseevents https://www.instagram.com/traverseevents If you're an expert in your field and think you'd be a good fit as a guest on #TraverseTalks drop the team an email at info@traverse-events.com

Not all Shopify themes are created equal. Even in the Shopify Theme Store, which has a carefully curated collection of fewer than 50 themes, some are certainly better than others. That's we've learned In working on Shopify themes for the last five years. (Which is why we now only work on themes from trusted developers.) For new store owners on Shopify, choosing the right theme can be an intimidating task. On today's episode, I talk through my theming experience, and we take a deep dive into a new theme that's become my preferred go-to choice. Joining us is Brad Miller from Out of the Sandbox. Brad is the founder and CEO of Out of the Sandbox, the designers of Shopify's best reviewed and most popular themes. Out of the Sandbox has been designing revolutionary online shops and setting trends in the ecommerce world since 2011. Their theme work has earned them a Shopify Design Award, and they've continued to push the technological boundaries for high-performance ecommerce. — Subscribe to The Unofficial Shopify Podcast via Email Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group Work with Kurt — Learn: Why start with a premium theme from the Shopify theme store? How Turbo theme achieves incredible performance The ‘Ludicrous' feature exclusive to Turbo Turbo's clever solution to images 40% of customers will abandon a site that takes more than 3 seconds to load The most requested features from Out of The Sandbox and what to expect next How the Theme Updater app automatically gets you the latest features What you can do to get the best support Use Code PODCAST20 to save 20% off the purchase price of Turbo Links Mentioned: Turbo Theme - Use Code PODCAST20 to save 20% off the purchase price of Turbo Out of The Sandbox Themes Full Transcript: Kurt Elster: Hello, welcome back to the Unofficial Shopify Podcast. I'm Kurt Elster, recording from Ethercycle headquarters outside Chicago, in beautiful Park Ridge, Illinois, on the second floor, all the way up in the clouds, of the Pickwick Building. Eh, that joke's lame. Forget it. Anyway, so I'm excited. I've got a great guest today on a topic that literally all of us can relate to. At least I hope we can all relate to it. Picking a theme. Picking a theme is really hard and the reason is, they're not all made alike, right? So we've got an internal rule now, is hey, if it's not from our approved ... First we said, listen if it's a third-party theme, that's not in the Shopify theme store, I don't even want to mess with it because it's, there's probably a reason. Then it became, well, even within the Shopify theme store, none of them are bad, but some are certainly better than others. So, it became, all right, we're just going to come up with a shortlist of themes that we know are solid investments for stores, are going to be reliable, are going to future-proof your store. And just stick with those. And that has been such a winning idea. And it wasn't ... Well, it was coincidence that you know, four of our five favorite themes were produced by one developer. Out of the Sandbox. So you've certainly seen, whether you know it or not, you've certainly seen Parallax in stores. You've seen Retina in stores. And more recently, and more often, you're going to start seeing Turbo, which is a really phenomenal theme. All three of those are Out of the Sandbox themes. Now, of course, there's other themes they make. But like, with these three themes, very rarely do I ever need any other theme. And they just happen to be from the same developer. So once you've picked a theme that's solid, you know, if you stick to the Shopify theme store that'll really help you out. There's only 45 themes in there. They very rarely submit a new theme. It's unbelievably stringent. Or publish a new theme. They're super stringent. Which is great. So only 45 themes in there. And I think that's a good thing. There's more than enough to be dangerous in there. But then once you've got your store set up, you've got your theme set up, then you get maybe an email from someone or you see a post somewhere and you think, "Huh. I should see what kind of page speed I have. I should check this tool that's Google PageSpeed Insights tool." Then it gives you a terrible score, right? It goes, "Here's our calculator, or score," so it doesn't really give you the actual size of the page or the load time of the page. It just gives you a score based on essentially a punchlist of things Google recommends you do, and then they can detect whether or not you're doing, and it gives you a score based on that. It gives you one for desktop, one for mobile. Oftentimes, you know, when you run a Shopify store through these things it will come back at like 50 of 100. So it looks like you have an F. Oh, my gosh! And people get, they panic. Oh, my store's so slow! A. Slow down. Performance is important, but I don't think that Google PageSpeed tool is that great. But here's why performance is important. So even if you are in a major city, you've got like 350 megabit down, you can get internet that fast, that's wild now. You're on your phone. You've got LTE, that things getting 50 megabytes, 50 megabit down. Fine. Cool. Then you get on, say, the subway. And now you find yourself on 4G or 3G or even Edge and none of that matters anymore. So even if you have the most sophisticated customers living in a big city with the best devices, even they are still going to have these issues, where performance absolutely matters for them. There is one theme out there that its big selling benefit, its development, from the ground up, is focused on performance. And it happens to both be extremely good in terms of layout, flexibility, et cetera. It's called Turbo theme. And it is, again, from Out of the Sandbox. So joining me today is Brad Miller. Brad Miller's the founder and CEO of Out of the Sandbox. Designs some of Shopify's best reviewed and most popular themes. I totally agree with that sentiment. Out of the Sandbox has been designing these themes, online shops, and setting trends in eCommerce since 2011. Around the same time I got involved with it. They've won Shopify design award for groundbre- for the Retina theme, one of my favorites. Like I don't need to know anything about your store to know you could probably benefit from choosing Retina theme. Now, with the release of this new Turbo theme, Out of the Sandbox has continued to push the boundaries for high performance eCommerce. Truthfully, I thought a lot of this was lip service, fine, until I played with the theme. I couldn't believe it. It absolutely isn't. There's lots of clever underlying technology in there. So Brad, let's talk about it. Thank you for joining me. Brad Miller: Kurt, thanks for the, that was an incredible intro. I'm super impressed. That's like, wow. That sounds really good. It's very nice of you to say. I'm a huge fan of your work, so having your endorsement is incredibly appreciated. Thanks for that. Kurt Elster: Oh, thank you. No, it means the world to me. My honor and pleasure, and I'm, you know, I did that truthfully. I did, except for that last little bit, introducing you, because I didn't want to get anything wrong, all of that was off the top of my head. Speaking to my genuine real world experience. So okay. You've got ... How many themes does Out of the Sandbox sell right now? Brad Miller: We have five unique themes. Each theme comes in a variety of different styles. But all the different styles are included in the theme. We have five unique themes. Four of them are in the theme store. One of them, Turbo, is our latest theme, is exclusively available from us. Yeah, like you'd said, Turbo is the first theme with a focus on performance. We really wanted to develop it with Shopify Plus merchants in mind, who are doing high sales. They required a high performance site. The primary performance factors being the download time of the site. But also the general, kind of, user experience. As you navigate through the site, as you add a product to your cart, and then as you go to checkout. We wanted that to be super fast, super seamless as possible. We've really grown and matured with Shopify. Like you mentioned, we've been doing themes since 2011. So we've seen a lot of merchants who have just got started with Shopify, you know, maybe they're on the Responsive or the Retina theme. Their business grows. You can see this with Shopify as well, introducing the whole Shopify Plus plan for these kind of higher volume merchants. So we really wanted to create a theme that was more geared towards these types of merchants. We see a lot of them just using our default, basic themes in the theme store. Which are great for getting up and running quickly. But there wasn't really anything with more advanced features that people are looking for, or that people have been going to agencies, paying tens of thousands of dollars to develop. We really wanted to focus all of our efforts into this ultimate theme. That's Turbo, what you see today. Kurt Elster: Right. Yeah, and truthfully, to your last point, you know, if you have a custom theme developed, in our very first Shopify store, it's still up right now, from 2011, Amlings Cycle dotcom, is a custom theme we developed. Designed and developed. And we didn't know what we were getting ourselves into. But you know, now today, when we develop a custom theme, it is easily a $20, $25,000 project. So, but unless you're a huge brand, I don't think there's a particularly a great return on investment there. I think it makes a lot more sense to start with a great premium theme and then, if you have to modify it a little bit, sure, fine, great. To do what you want, add apps, et cetera. But in the past we had used, in some of our most successful stores, like Everspans dotcom and many others, we've used either Parallax or Retina. It's just our go-to themes. Recently we did a project for a large cutlery brand that sells all over the world and they came to me and go, "We already picked Turbo theme." I said, "That's great. It's from Out of the Sandbox, I'll use it." It is the first time I'd used the theme. Truthfully, I thought to myself, "Oh, the focus is on, the whole thing is that it's performance-based. That all the focus is on performance." It isn't the case. It is just, like, unbelievably well-thought out. Run me through some of the features. How does this thing achieve its incredible performance? Like for example, I mean, to it's name, what's going on there that makes it different and better than other themes? Brad Miller: Sure. Yeah, I mean, to your point, I will mention, yeah. There is a focus on performance, but at the same time, we didn't want to sacrifice any of the design or flexibility of the theme itself. Because I mean, you can accomplish something that performs really well, if you have no images on your page. If it's just a bunch of text and something super basic. But we wanted to do something that performs extremely well and also looks amazing. Looks like the best eCommerce site that you could ever want to put together. So we did that using a variety of different things. One thing that we did introduce is a new setting that we call ludicrous speed mode. Kurt Elster: Wait, you're making a reference to the Easter egg in Tesla cars. If you have the performance model and set it to ludicrous, this thing will launch like a bat out of hell. Brad Miller: Exactly. We wanted to do something a little bit more experimental that would get you that extra kick that you just can't get on any other kind of Shopify theme. When you enable this, it creates this kind of instantaneous page transition when you're navigating through a site. So we use kind of an underlying technology called Pjax or TurboLinks. It will dynamically load a page as you hover over a link. So you land on the homepage, it loads up quickly. But as you navigate or move your mouse around, as soon as you kind of hover over a link, that url is being pre-loaded. So when you click it, it's instant. The page switches, and it's insanely fast on mobile. I mean, as soon as you tap down on a link the content is always loading. So there's a lot of pre-loading. A lot of caching. And it just makes it super smooth as you kind of flow through the site. You go from the homepage, collection page, product page. That's really kind of the core of what makes Turbo special. Of course, it's an optional setting. It does a lot of fancy things related to the pre-loading pages and that. So you can turn that off and have kind of the traditional full reload on every page. But it is a special feature. It is unique to the Turbo theme. Kurt Elster: Tell me why it's, so you said it's experimental, and I notice it's like the first general setting in there is ludicrous or standard. When or why would I not want to use it? In what situation? Brad Miller: I would, if you have a lot of apps and a lot of stores do eventually find themselves with a lot of apps, which we can touch on later, because it does affect performance. But not all apps are created equal. Kurt Elster: Certainly. Brad Miller: Yeah, yeah. As you know, the App Store's a bit of a wild west. Not all apps are necessarily coded to the same standards or tie in to the same things. Or the implementation is completely different. So a lot of them will require kind of a full-page refresh to initialize or do whatever it is that they do. So we do have that option. We recommend using for shops that do have a ton of apps installed or a lot of third-party customizations. That being said, we have worked with a lot of different app developers. I don't think there's a single app developer we reached out to and provided a copy of the theme to work with that hasn't been able to update their app to work with the theme. So we're very proactive in doing that as well. If we do happen to come across any issues, with an app and our theme, or any of our themes, really, we're more than happy to work with app developers, provide them with copies of the themes for them to test with. Kurt Elster: And I noticed ... That's great. That's fantastic. I noticed in the theme, it does something clever with images. Can you talk about that? Brad Miller: Yeah. So I mean, we use a library called Lazy Sizes. Lazy Sizes is kind of a full responsive image lazy loading library that we've utilized throughout the theme to kind of maximize image performance, because that's one of the number one factors when it comes to download speed. So utilizing this library, all the images, all the banner images, slide show images, every image throughout your shop is lazy-loaded onto the page after the page is kind of initially downloaded. It uses the exact size image for whatever kind of device you're on. Whatever resolution that device is. So that really kind of minimizes the overall download size of your site by using the exact size images that that customer requires, I guess. Whether it's on their mobile device, or a big widescreen desktop. Kurt Elster: And it accounts for screen density? Brad Miller: Yes. Kurt Elster: So whether or not a device is Retina or not? Brad Miller: Right, it will double up the size if it is a Retina screen. Kurt Elster: Oh, that's very cool. So recapping kind of what that does, it's got this feature that I have not seen in any other theme. It's doing two things. A. It is taking some of the pain out of this in automatically figuring out, based on the device, so being responsive. Responding to the device it's on. Figuring out the correct image size, based on screen density and what's being displayed. So that you're not, say, taking a giant poster-sized image and shrinking it down to a thumbnail. Right? Because that's where all- Brad Miller: That's right. Kurt Elster: Truthfully, that's one of the, probably number one when we see a store that like 12 megs and no one knows why. It's because there's images that have been missized and they're huge. Then the second is just too many apps. But you have solved the ... It sounds like you've got solutions to both those things. But especially the images. Then the lazy-loading thing is very clever. So reducing the total size of the page helps, you know, that's what we think of first when we think, "Oh, make the page faster. Make it smaller." But the other is the appearance of how fast it renders. Brad Miller: Yes. Kurt Elster: So if I can show the framework. Like if you fire up Facebook on a slow connection, you'll see it do this, where it shows just kind of like the outline of what posts look like, right? It's doing that to make it look like it's loading faster with a transition. So what your theme is doing, it loads up all the text content and the layout. And then it loads the images, right? Brad Miller: That's right. And we do so in a way, where there's a nice little blur effect to it. Kurt Elster: Yes. Brad Miller: So we might initially load a very small image and kind of blur it out and then as the larger version is loaded, it's then replaced. It's a really nice kind of fade-in effect. So like we said, we want- Kurt Elster: This concept is called, isn't it called progressive enhancement? Brad Miller: Yeah. Yeah, I mean I guess you could call it that. But it does create a nice effect. Like we said, it's like we want it to look great, but also perform amazing. So that kind of plays into that, as well. Kurt Elster: Yeah, it's not just, you know ... Another thing. We've been hired to do, like, oh, this theme is slow. Fix it. Make it faster. Brad Miller: Yeah. Kurt Elster: And one of people's concerns is always like, "But when you make it faster, it's still going to look good, right?" Brad Miller: Yeah, right. Kurt Elster: You're not going to strip everything out of this. You say, "Yeah." I mean, yes, absolutely. And there's a lot of ... That's just a thing you learn from experience and I would never expect someone to know how to do that stuff. Like a store owner. Brad Miller: No, that's true. Yeah. Kurt Elster: Whereas this theme is taking care of that stuff, which I love. It's very clever. Beyond- Go ahead. Brad Miller: Sorry, I was just going to say, but you're right. Going back to that Google PageSpeed thing. I mean, all of these are kind of itemized things that that test will kind of bring up. Whether you do have these huge large images, it will recommend you compress them. Or decrease the size of them. Or something like that. So we really, all of those common things that come up, we want it to touch on. Other things like dynamically minifying the html, which is also unique to the Turbo theme- Kurt Elster: Oh, I didn't know what. Brad Miller: Yeah, well it's not something that ... So Shopify will minify your CSS if you use the Sass file extension. Kurt Elster: CSS, yeah. Brad Miller: Yeah. But it doesn't minify your html and that's a common warning that comes up on the Google PageSpeed stuff so we implemented a couple clever lines of code to minify the html. Kurt Elster: That's crazy. Brad Miller: Yeah, we also defer all JavaScript loading. Kurt Elster: That's a big one. As far, especially, you know, with, because every app is ugh. They don't talk to each other, and every app is like, "Oh, I'm going to load jQuery," and pretty soon you're loading like four discrete versions of jQuery. Brad Miller: Yes. Yes, definitely. Oh, I know. That is an issue. But yeah, there's other things that kind of go into the theme to make it feel faster and stuff like infinite scrolling on the collection page and the minicart functionality and everything else. Kurt Elster: That's very clever. All clever stuff. I love all of it. The end result is, install the theme, you really don't have to worry about performance. The end benefit of that is A. You provide, and I think this is the most important one, is you're providing a better experience to your customers. Always. No one wants to wait. Like why should I have to wait? We like things that are fast. Fast food. Fast cars, et cetera. The secondary effect there, and this is the one people focus on, but I don't, I really don't think it's as big a deal, is that Google says, "Oh, we've got ... If your page loads faster, that's a ranking factor." Yeah, that's true. Because Google want ... But why are they doing that? It's because they want a great user experience for people. Brad Miller: Yeah. Kurt Elster: But I certainly don't think there's a situation where Google's going to say, "Hey, this is the best ... This result is the best answer to the user's query. Oh, but this site has a slow load time. Let's push that to the bottom." Like, I don't think that's happening. Brad Miller: Yeah. Kurt Elster: Think it's more if two items are tied they're going to, whichever one is faster, let's bump that one up. Brad Miller: I agree. I mean, Google does weigh in the whole user experience. You land on a site, you stay on a site. You continue to browse the site. That definitely plays into it as well. But, you know, 40% of shoppers will abandon a site that takes more than three seconds to load. So that definitely plays into it. Kurt Elster: I'm writing that one down right now. 40% of customers will abandon a site that takes, how many seconds was it? Brad Miller: More than three seconds to load. So you've gotta display something pretty quickly or you're going to risk having bounces. Kurt Elster: Yeah. Absolutely. And like four years ago, we were concerned about load time. You know, when people were still fighting about whether we should do responsive or web apps and that silly stuff. And we were concerned about performance then. That same statistic existed, you know, about people bouncing. Only it was a longer time. So as time has gone on, the amount of patience they have, has lessened. Brad Miller: Yes. Yeah. Totally. Totally. People expect a site to be very quick, very snappy. Very impatient, especially if they're shopping around online. I mean, why would they stay on your site versus, you know, hop back to Google and go to the next one. Kurt Elster: That's the critical phrase right there, is most people view, you know, they've got a store, they go, "Well, my competition is doing XYZ." You're biggest competitor is not another store. It's the back button. Brad Miller: Yes. Kurt Elster: They land on your store. Like if you were so lucky, to get them onto your site. And then you give them a subpar experience. They're just going to click back. They're going to go back to doing whatever the heck else they were doing before. Brad Miller: Right. Right, no I totally agree. Think so. Kurt Elster: Okay. Some other thing. Like I love Turbo. We've established that Turbo is good and fast and you are good and wonderful. Brad Miller: Okay. Kurt Elster: But it's got some other features I like, too. I mean, it uses sections, very flexible layout. Like this promo bar across the top, all kinds of navigation options. Are there any other nonperformance-related features that you're, in there that you're proud of? Brad Miller: We just dropped a huge 2.1 release the other day. We're really committed to building this thing out. We've listened to our customers on support. We know the features that they're looking for and we are committed to just continuing to iterate on Turbo and deliver these features. So the last release, we include a multi-take filter. Product take filter on the collection page. Which is super nice. There's also the ability to display recently-viewed products throughout your shop. Whether on the home page, collection page, product page. We developed a new alternate page template. We call it page dot details. You can essentially create the homepage layout on a secondary content page. This is a request that does come up very frequently. Everybody loves, I guess the focus and attention Shopify has provided to the homepage with all these new kind of content sections and drag and drop blocks around. It's all very nice. But it really only works for the homepage or it works best on the homepage. So we've implemented a lot of that in its own kind of page template, where you can utilize a lot of those sections. We've included that. We've included a new custom mega menu builder. A lot of merchants are looking for a lot of mixed content within a giant mega menu. Not only one. They want multiple mega menus that can also support mixed content. So we really put our heads together on that one. I think we put together a nice little custom mega menu solution utilizing the new blocks and sections to build that out. So that's now included. Kurt Elster: That's very cool. Brad Miller: Yeah. Another one I think you'll like is that we now have the ability to display price savings on the product page. I should mention, all of these settings are all optional, right? These are just features and settings there if you need them or disable them if you don't. But you can display price savings, similar to Amazon, saying how much you've saved based on the compare out price of a product. And the percentage- Kurt Elster: Oh, so it will say, so it does little quick calculations. It goes, you go, oh the price of the product's 40 bucks and normally it's 80 bucks. The compare price is 80 bucks. So then this things says, "You saved $40." Brad Miller: That's right. Kurt Elster: Pretty cool. Brad Miller: But we didn't stop there. We also implemented that on the cart, so even- Kurt Elster: Oh, I was hoping you'd say that. Brad Miller: Yeah. Which is actually, you know, a very difficult thing to do. In the minicart, we display the total cart savings, so it's a nice little incentive, you know. Once you fill up a cart with all these sale items, and you kind of see the total that you're saving. So that's also included as well. And of course, we're still adding to our collection of different sections on the homepage. So we threw in a big search section, contact form section, map section. Kurt Elster: Wow, very cool. Brad Miller: We've got a long list of different sections on our back log-in that we're going to continue to kind of add to those. Kurt Elster: That's great. I mean, what I love about that is that in the past it used to be like, not only do you have to find a theme that had the feature you wanted, but it also had to have, you know, the basic layout you wanted. Sections, and what you're doing with sections solves that problem. Brad Miller: Yeah. Kurt Elster: Where now I really don't have to think about the layout quite so much. You know, I know I can, I've got enough flexibility. I don't even have to modify this theme to get it to do what I want. Brad Miller: Right. No, we're pretty excited about sections. I mean, implementing sections in our theme was almost a complete theme rewrite. It was a ton of work to do. Kurt Elster: No, yeah. It is complicated. Brad Miller: Yeah. But now that it's done, we're really trying to unlock some of the power with utilizing sections and blocks. So I think, we recently released an update. We redid the entire sidebar throughout our themes, where it's kind of based on content blocks now. So it just makes things a lot more flexible. You're able to kind of choose the content you want. You're able to reorder it on the page. There's a lot more flexibility now with Shopify's new sections editor. Kurt Elster: So you've sold me on Turbo theme. This is now, like, my go-to. There's no reason to use anything else. Et cetera. I mean that. I mean, I say it sarcastically but no, I genuinely mean that. It's just that, it's probably my new go-to. What is the price of admission for this fantastic theme? Brad Miller: So we've priced it at $350. Which is higher than any kind of theme store theme. But I still feel the price is very low. It has an incredible amount of value. We thought about pricing this actually much higher, but we still wanted to make it accessible for agencies to use. Just the amount of development effort, time, dollars, and the continued support that we're committed to developing into this theme. You're getting a lot for that $350. You have this development team backing it. We have our whole support team supporting it. We've got a theme updater app to talk about in a minute, where you can get the latest releases and versions and new features automatically. That's a one-time price. There are no kind of ongoing subscription fees to have a theme installed in your shop. Kurt Elster: So just like the theme store, I buy this theme directly from you. And then for life I get updates on it, I get support on it- Brad Miller: Exactly. It's, yeah, that's the deal. And I'll throw this out here, too, we've got a little promo code for the listeners. If you use the discount code, podcast20, you can save 20% off the Turbo theme. So that Out of the Sandbox dotcom. Kurt Elster: Use code podcast20 to save- Brad Miller: Yeah. Kurt Elster: ... 20% off the purchase price. And does that work just for Turbo, or any theme? Brad Miller: Just Turbo right now. Yeah. Kurt Elster: Okay, cool. But why should I buy any other theme other than Turbo? Brad Miller: Well- Kurt Elster: No, I like Turbo a lot. No, and I will, I'll play devil's advocate. I saw, you know, when it was first launched, and I thought, well, it's just a performance thing and it costs 350 bucks. Maybe it's too expensive relative to other themes. But if you think about it, like, you know, even if you find a cheap developer off Upwork, you're still going to pay 500 bucks for performance optimization on the theme you already spent $150 on, so why not just skip that and start with a theme that has, you know, performance plus all these other features? So it really does, as a value-based fee, I think it, you're right, it's probably low. Brad Miller: Yeah, I mean, if you actually start to compare features and how much these individual features would cost as apps in the app store. Kurt Elster: Right. Brad Miller: You'd be surprised how quickly that adds up. And that's really what we're going after. Kurt Elster: So you had mentioned the theme updater. Brad Miller: Yes. Kurt Elster: I have seen it, and I am scared of it. Tell me what the theme updater does, and why, whether or no I should be afraid of this thing. Brad Miller: Okay, sure. So I'm sure you've had lots of experience installing a theme in a client's shop. You've maybe tweaked the template files a little bit, you know, you've added some customizations and things. And then, all of a sudden, maybe Shopify comes out with a new feature. Maybe there's a bug fix or the developer has released an update that includes some fixes in the theme. Now you're kind of stuck with the theme that you have. There is no mechanism to automatically get those new updates with Shopify. So it's kind of up to the merchants to pay a developer to go and grab the latest version and install it in their shop. Or have all these other customizations applied again to the new theme. So the whole theme updating process with Shopify is, can be costly. It can take a lot of time as well. Kurt Elster: Well, you said that the theme updating process, it's essentially it's nonexistent. Brad Miller: It's not a theme updating process, yeah. Kurt Elster: Get the new theme and re-start over. Reinstall it. Brad Miller: Right. Kurt Elster: That is basically what you have to do. Brad Miller: Yes. You have to, yeah, go back, get the theme again, and essentially just the latest version of the theme. You have to set it up again, you have to go through and configure all the settings. You've gotta configure as- Kurt Elster: Installing your apps. Brad Miller: Some of the apps may require you to uninstall and install them again or run the installation process again. Kurt Elster: So how? You've definitely agitated my pain on this one. How did you solve it? Brad Miller: Okay, so it's also a huge pain for us, as well. Because on support, we do fix a lot of issues that come up or we do update the themes and make them better. We're adding features all the time. We want to be continuously developing our themes and making them better. We're not into just turning out themes for the sake of having, you know, different designs or layouts or whatever else. We're really iterating and really focused on updating our themes and making them the best they possibly can. So it's frustrating to hear from merchants who are having a hard time getting the latest version. Or if they run across an issue that we've since fixed. It's in our interest to have them using the latest version. It just makes everybody's life a little bit easier. So what we did was we wanted to create this app that kind of automated most of this process as much as possible. So when we first released it, it allowed you to install the app. It will check all the themes that you've got installed in your shop. It'll tell you what version you're running. Of course, for Out of the Sandbox themes, this works. It will tell you what your current version is and actually what the latest version is. It'll have a little link to the change log so you can see what's changed. I mean, before this, a lot of people were even unsure about what version they were using or whether themes had versions. So we really put an emphasis that themes to have versions, they do receive updates, and updates are available and free to get in your shop. So the app will look for that, it will give you a button to grab the latest version of the theme and install it in your shop. So it's just easy to get. Easy to install. It will automatically copy over all your old settings into the new version. So that alone can save you hours, you know, uploading your logos and your slideshow images and all that other stuff. It's very time-consuming. More recently, we just released an update earlier this year where it now supports customizations as well. So if you've gone into the template files- Kurt Elster: That's what I was going to ask. I'm like okay, yeah, it saves me time, but I still have to do some things here. Brad Miller: One more thing, yeah. Kurt Elster: One more thing. Brad Miller: So if you've edited the template files, or you've installed an app that has some kind of snippet in the template files, it'll automatically detect changes to your theme. It will apply those automatically to the updated theme. If you've added extra files or extra images or anything like that, it'll copy all that stuff over too, completely automatically. So, in the best case scenario, you can update your theme, a customized theme, and get the latest version, and it will be ready to go in one click. You'll get all the same settings. You'll get all the same customizations. It'll be completely seamless. Kurt Elster: I say it in the best way possible, holy shit. Brad Miller: So, yeah. This, I mean, in the past you'd have to pay somebody, you know, at least $1000 to kind of go in, figure out what's changed, apply it to the new theme. It's really incredible. Yeah, so that's free for all of our customers. Kurt Elster: That's awesome. That's really, that is fantastic. I look forward to trying it. For the reasons you've outlined, I've been scared of the thing. Brad Miller: Understandably. I think a lot of people are concerned. Well, is this, am I going to lose changes? Am I going to, is this going to wreck my theme? Anything like that. Kurt Elster: But at the same time, like, if I was genuinely worried about it, I could just download a zip file back up and then run it and if it has totally borked, reimport my theme. Brad Miller: For sure. Sure, which is, yeah. But because of those concerns, we don't actually touch the live theme or whatever them that you're choosing to update. Kurt Elster: Oh, smart. Brad Miller: We install a completely new theme. It'll be unpublished in your shop. So it'll give you a chance to go and check it out before you choose to publish and make it live. Kurt Elster: Cool. Brad Miller: And so your current theme is completely unaltered, untouched. You don't have to worry about it breaking anything. It'll install a new theme with the latest, so you can check it out. Make sure everything's good before your customers get their hands on it. Kurt Elster: That's fantastic. We're coming to the end of our time together, but you talked about making everybody's life easier via support. How many support requests do you get? So you've got five themes. Four in the app store. How many support requests do you get a day? Brad Miller: We get quite a few. So we get ... We have over 10 support agents on support, answering emails. We receive maybe a couple hundred new requests that come into the queue every day. Kurt Elster: Oh, my god. Brad Miller: Yeah. So it's a lot of support. Yeah, we do the best we can to manage that. We really do care that everybody has the best experience as possible setting up a theme, installing in their shop, we want it to work, we want these merchants to have successful shops. But at the same time, we do have to kind of respect that you know, some shops owners should probably be working with developers if they do have additional customization requirements. Or they're looking for more advanced features. So we- Kurt Elster: Yeah, for sure boundaries have to be set. On $150 theme, you know, what's the limit of how much support you can provide, realistically? But here's my question. If I, let's say I'm a store owner. I've got one of your themes. I have an issue. Do you have any tips for, and I'm sure you do, do you have any tips for what I should do when making a support request in order to get the most favorable response? Brad Miller: Sure. I think really identifying the cause of the issue. Understanding why that issue might have happened in your shop. I would say probably the number one problem that we have is a customization has been made to the shop. Something has changed, they've installed an app, or they've uninstalled an app. There's some code leftover. Maybe there's an app conflict or something like that. So if somebody does reach out to us on support, if merchants can provide more of a context into how this issue came about, it really kind of helps us identify it better. Because, yeah, like I said, there are so many different things going on in your storefront. Most of the time it's not an issue with the default theme. Of course, if it is a problem with the default theme, we'll jump on that and provide a fix. And also release a new bug release if there are any kind of issues. But that's a problem. I mean, my number one recommendation would be to be careful with Shopify apps or any kind of customizations. That template editor is pretty easy to access. It should probably come with a little quiz before you get into it. Kurt Elster: It's easy to get yourself in trouble, for sure. Brad Miller: It's very easy to get yourself in trouble. There's a- Kurt Elster: So if you say you're getting hundreds of support requests a day, and most of the time it's because a customization or app has broken something, then I think the workaround here would be, before you make any change at all, no matter how minor you think it might be, duplicate your theme. Brad Miller: Yeah. Kurt Elster: Then make the change, and then that way when something goes wrong, you could compare the two easily and know, okay, this is what caused it. And then roll it back immediately. Brad Miller: Yeah. No, I would agree with that. I mean, if you are doing customizations, you can have multiple themes installed in your shop. Only one of them is published at a time. But you can preview- Kurt Elster: Doesn't it, I think it maxes at like 30, right? Brad Miller: I think 20. Kurt Elster: 20? Brad Miller: 20. But yeah, you can duplicate a theme, you can work on that unpublished and test it out. I'd highly recommend doing this. And before you go live with any changes, you're able to kind of test it out first. Make sure everything works first. So things are not on fire in your shop. You don't break something that customers are seeing, you know? Kurt Elster: And lastly, that brings us to the end of our time together. I have learned a ton. I'm thrilled to talk to you. But where can people go to learn more about you? Brad Miller: Out of the Sandbox dotcom is our site. Kurt Elster: Out of the Sandbox dotcom. I will link to outofthesandbox.com in the show notes. I'll link directly to the Turbo theme product page. And I will include your gracious discount code, podcast20, to get 20% off the purchase price of Turbo. Brad Miller: That sounds awesome. Thanks so much, Kurt. Kurt Elster: My pleasure. And that's it for us today at the Unofficial Shopify Podcast. I would love to hear your thoughts on this episode. So please join our Facebook group, the Unofficial Shopify Podcast Insiders and talk to us. I am always happy to help. Or sign up for my newsletter at kurtelster.com. I do reply to any of the emails, and you'll get updates whenever a new episode goes live. And of course, if you'd like to work with me on your next project, you can apply at ethercycle.com and we can together pick which Out of the Sandbox theme is right for you. As always, thanks for listening, and we'll be back next week.

  Free Tools To Check Website Speed:  - Web Page Test   - Pingdom   - Page Scoring   - Google Page Speed Insights   To listen to previous episodes goto: 5 Minute Online Marketing Lessons

In dieser Woche erläutere ich, wie ich bei einer SEO Analyse vorgehe und welche Tools ich dabei nutzen. Der Blick in die Tools von Google selbst darf natürlich nicht fehlen. Google Search Console (ehemals Webmaster Tools), Google Page Speed Insights und Google Analytics verraten ebenfalls einiges darüber, wie es um die Suchmaschinenoptimierung einer Website steht. 213 SEO-Tools im Vergleich: Wir haben 231 SEO-Tools zusammengetragen und übersichtlich kategorisiert. Da ist mit Sicherheit mindestens eines dabei, dass Du noch nicht kennst und heute noch ausprobieren kannst: http://digitaleffects.de/seo-tools/ Über den Podcast: Im SEO-Driven Podcast kommentiere ich, Christian B. Schmidt, die News, Trends und Erfolgsfaktoren in SEO, Online Marketing und mehr. Hier findest Du alle Folgen: http://www.cbschmidt.de/podcast/ Über den Autor: Mein Name ist Christian B. Schmidt und ich bin ein Berliner Online Marketing Experte mit über 15 Jahren Online Marketing Erfahrung und mehr als 10 Jahren Berufserfahrung als Online Marketing Berater. Mehr über mich findest Du hier: http://www.cbschmidt.de/cbs/ Mehr von mir im Netz: http://www.cbschmidt.de/ http://digitaleffects.de/ http://www.omlounge.de/ https://www.facebook.com/cbschmidt.de/ https://twitter.com/cbschmidt https://www.instagram.com/cbschmidt/ https://www.xing.com/profile/ChristianB_Schmidt https://www.linkedin.com/in/cbschmidt

Does website speed matter? Quote of the day: “Even if you fall on your face, you're still moving forward.” - Victor Kiam Website speed absolutely matters, but today we'll talk about how it matters. Technology has come so far that many people have high expectations when it comes to the speed of websites they visit. If something doesn't work like it should in today's technical society, people get upset and impatient. It's been reported that 50% of people expect a website to load in 2 seconds or less. If your site doesn't load fast enough, they could leave and go to the next result without a second thought. When this happens, you lose a visitor and Google sees that someone visited your site for not that long, left, and stayed at the second site they went to for much longer. To Google, this could mean that the second site they visited might be better than your site. These are definitely things to consider as your site could be losing you visitors and Google rankings. You can get your website speed tested at a few different sites such as Pingdom.com. Pingdom will tell you the response time of your site and will come up with some suggestions to improve your site's speed. Another site is Google Page Speed Insights which will give you mobile and desktop results and also includes suggestions on how to improve your site's speed. Google has also started to implement AMP (Accelerated Mobile Pages) which is a standardized code that helps pages load faster on a mobile site. This isn't too prevalent in the small business world, but if you do you'll be light-years ahead of the competition. Website speed absolutely, positively matters and can help you rank better and increase your conversions. The last thing you want is to lose a visitor because your site took half a second too long to load. If you need assistance with increasing your website's speed, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/110 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Over a year ago I wrote one our most popular posts on the WP-Tonic’s website about the importance of speed when it comes to your WordPress-powered website in regards to usability and how Google ranks your website in SEO (search engine optimization) terms.   https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/   In this episode, we talk about 11 things you can do to make your WordPress website faster. A lot of this is based on a 3500+ word article that Jonathan put together for the WP-Tonic, but we further extrapolate the ideas and techniques talked about there. https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/ Show Table of Contents: 0:00 Intros 2:06 Reviewing the 11 steps to making your WordPress site faster 2:59 Page speed testing tools 3:23 Google Page Speed Insights 3:48 Time to first byte is an SEO factor 4:05 Why large sites spend so much time on page speed 4:44 The waterfall view of browser resources 5:28 Chrome Developer Tools to see the waterfall view 5:50 How to find the time to first byte for your website 6:26 DNS and page speed performance 8:28 How hosting affects page speed 9:03 You will never have a fast website with shared hosting 10:29 Why managed WordPress hosting is superior to general hosting 11:52 The near-future: PHP7 and HTTP/2 12:23 What is better? nginx or Apache? 13:00 The biggest performance difference between general hosts and managed hosting 15:40 External calls and HTTP requests can affect page speed 17:20 How caching can reduce HTTP requests and improve page speed 117:52 Why you need to talk to a consultant before buying a base theme 18:35 The dirty secret about how 85% of web shops pick WordPress themes 20:40 Visual builders based on shortcodes are terrible for performance 21:38 Page speed affects your marketing efforts 23:25 You get what you pay for 24:28 The quality and number of plugins can affect page speed 28:20 How caching helps your page speed 31:04 Web fonts: how much does this affect page speed? 31:55 A short history of web fonts 33:21 The down side of using web fonts 36:07 Image optimization, and how easy it is to add tons of page weight without knowing it 37:21 A short history of web images 37:59 A huge problem with modern web design and website performance 40:35 Image compression tools like Kraken.io 41:50 CDNs: What are they, and how do they help page speed? 42:30 How CDNs work 45:40 General tips for learning more about improving page speed 47:45 Outros and some interesting news   =========================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.  

Website Audits What is a site audit? Why would you do one? Intended audience New clients? Existing clients? What are the goals of a site-audit? How do you approach a site audit? What are some other approaches you’re aware of? What tools and techniques do you use? How do you present the results? How often should you do them? What are some things to avoid? Links: Jon on drupal.org - https://www.drupal.org/u/fluxsauce Jon on Twitter - https://twitter.com/fluxsauce Jon on GitHub - https://github.com/fluxsauce Jon’s about.me page - https://about.me/jonpeck Site Audit Module - https://www.drupal.org/project/site_audit Unused Modules Module - https://www.drupal.org/project/unused_modules Security Review Module - https://www.drupal.org/project/security_review Hacked Module - https://www.drupal.org/project/hacked Cache Audit Module - https://www.drupal.org/project/cacheaudit Coder Module - https://www.drupal.org/project/coder PHP CodeSniffer - https://github.com/squizlabs/PHP_CodeSniffer Drupal Coding Standards - https://www.drupal.org/coding-standards PHP Copy Paste Detector - https://github.com/sebastianbergmann/phpcpd PHP Mess Detector - https://phpmd.org/ PHP LOC - https://github.com/sebastianbergmann/phploc Git Stats - https://github.com/hoxu/gitstats Git Inspector - https://github.com/ejwa/gitinspector ESLint - http://eslint.org and https://github.com/drupal/drupal/blob/8.2.x/core/.eslintrc webpagetest.org - http://www.webpagetest.org/ Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/ wave.webaim.org - http://wave.webaim.org/ Views Cache Bully Module - https://www.drupal.org/project/views_cache_bully How to audit Drupal Sites - DCNOLA - http://fluxsauce.github.io/how-to-audit-drupal/

Google Page Speed Insights mide el desempeño de nuestros sitios y nos da sugerencias para mejorarlo. En este episodio discutimos más a fondo sobre esta herramienta, posibles beneficios de obtener una buena calificación en ella. También compartimos algunos consejos sobre las cosas que podemos hacer para mejorar nuestros resultados. Recursos del episodio: PageSpeed Insights para publico general PageSpeed Insights para desarrolladores  

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review insights and best practices. Bing's new PubHub is launched and we answer 4 great questions from our listeners.

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review insights and best practices. Bing’s new PubHub is launched and we answer 4 great questions from our listeners.

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review insights and best practices. Bing’s new PubHub is launched and we answer 4 great questions from our listeners.

Today's Sponsor: WP Import "Failure is only the opportunity to begin again, only this time more wisely." -- Henry Ford Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc. 1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work) 7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this) 8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number. 9. Load up your WordPress ping list 10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)

Artikel: http://www.frankwatching.com/archive/2015/07/07/7-mythes-betere-laadtijd-website/ “Deze podcast wordt mede mogelijk gemaakt door Byte. De hostingpartner die je website helpt groeien.” Auteur: http://www.frankwatching.com/archive/author/suzanne-de-lange/ Over Suzanne de Lange: In haar rol als contentmarketeer en communicatiemanager bij webhoster Byte is Suzanne dagelijks bezig met het creëren van content waar webprofessionals enthousiast van worden en van leren. Haar passie ligt bij het enthousiasmeren en activeren van de juiste doelgroep via de juiste middelen. En bij hardlopen, goede wijn en lekker eten … Contact: Twitter: @SuzannedLange https://www.linkedin.com/in/sadelange Werkt bij: https://www.byte.nl Bellen op 020-5216226 & vragen naar Suzanne 1e alinea van het artikel: “Een snelle website is een betere website.” Het zal vast niet de eerste keer zijn dat je dit hoort. Verschillende onderzoeken wijzen uit dat de laadtijd van een website een directe invloed heeft op het succes van een site. Er wordt echter nog wel eens wat geroepen dat niet of maar gedeeltelijk waar blijkt te zijn. In dit artikel bespreek ik 7 van die mythes die ik regelmatig voorbij hoor komen. Vragen: - Welke 3 redenen kun je noemen waarom je een website wilt hebben die snel laadt? (Bezoekers hebben een hekel aan wachten / risico op snel vertrek, Gebruiksvriendelijker door sneller door je site klikken, Google beloont snel ladende sites) - Is er één magische oplossing om mijn site sneller te maken? - Grote afbeeldingen zijn dodelijk voor de laadtijd toch? Ik zie wel eens sites met afbeeldingen van 3MB (2000 x 2000 pixels) die vervolgens op de site in een frame van 200 x 200 wordt weergegeven. - Als je veel traffic/bezoekers hebt, wordt je site dan ook trager? Of moet je dan vooral op zoek naar een andere hosting partij? - Is de Hoster dan de heilige graag als het gaat om een snelle laadtijd op je website? - Een CDN maakt mijn site sneller. CDN staat voor Content Distribution Network of Content Distribution Network). Kun je uitleggen wat zo’n CDN doet en wat het kan bijdragen in de laadtijd? Ik maak voor mijn sites Jelle Drijver.nl en MegaExposure.nl bijvoorbeeld gebruik van Cloudflare. Welke CDN netwerken kun je aanbevelen? - SSL certificaten vertragen de boel maar aan de andere kant hecht Google juist waarde aan websites die beveiligd zijn middels SSL certificaten. Wat is nou wijsheid? - En maakt social media buttons je site ook (veel) trager? Is hier wat aan te doen? VRAGEN PUBLIEK: VRAAG 1: Roel Braam | @roelbr | 7 juli 2015 om 11:47 uur Als je benieuwd bent naar de snelheid van je website, kun je dat online testen met Pingdom Tools (http://tools.pingdom.com, wel even bij settings Amsterdam als testserver aanvinken) of Google Pagespeed Insights (https://developers.google.com/speed/pagespeed/insights/) EN ySlow (vergelijkbaar maar dan van Yahoo) Je krijgt dan ook een mooie rapportage waaruit meteen blijkt waar wat vertragingen op je site veroorzaakt. VRAAG 2: Rolf Diepeveen | 7 juli 2015 om 13:07 uur een CDN is voor een nederlandse website in de meeste gevallen helemaal niet nodig. Doe het zeker niet als je niet weet hoe je het in moet richten; voordat je het weet ben je bijvoorbeeld niet meer vindbaar in Google afbeeldingen. De beste resultaten halen wij door een kale VPN te kiezen bij een goede hosting partij en die zelf in te richten met WordPress, NGINX en Google Pagespeed module en caching op de server. Snelheden van 0,2 seconden zijn dan haalbaar! - Links: https://www.byte.nl/ https://www.byte.nl/whitepaper/ https://nl.linkedin.com/in/sadelange http://twitter.com/SuzannedLange Http://Frankwatching.com Http://Frankwatching.com/podcast http://twitter.com/Frankwatching http://jelledrijver.nl http://twitter.com/JelleDrijver https://nl.linkedin.com/in/JelleDrijver Tools: http://tools.pingdom.com/fpt/ https://developers.google.com/speed/pagespeed/insights http://NewRelic Een snelle website heeft een directe invloed op de vindbaarheid, usability en je omzet. Maar hoe zorg je dat jouw site net zo snel laadt als de echt succesvolle sites wereldwijd? Hoe snel is dat? En wie moet dat voor je regelen? Met de whitepaper “Mythes over snelheid, en wat wel werkt om je site sneller te maken” bieden we marketeers, e-commercemanagers en projectmanagers een ideaal overzicht over de snelheid van een website. GA NAAR https://www.byte.nl/whitepaper/ en download gratis het Whitepaper van Byte voor meer uitgebreide tip’s & Tricks t.a.v. het optimaliseren van je website. “Deze podcast werd mede mogelijk gemaakt door Byte. De hostingpartner die je website helpt groeien.” Keywords: Byte, Hosting, Snelheid website, laadtijd, Mythes, Frankwatching, Jelle Drijver, Suzanne de Lange, Websites, Website, SEO, Yslow, Newrelic, Pingdom

Assign It To Me Podcast #47 Image from Mashable Intro Naked Pictures online - Nude Celebrity Photos - Digg.com Articles Email will last forever - Front The Technology that Ruined Baseball - The Atlantic Topic Hipster Scarf Guy - Mashable Apple’s Keynote - Iphone 6, IOS 8, Apple Pay, Smartwatch State of the App State of the Stack Picks of the show: Steven: Sourcetree & Google Pagespeed Insights Vince: Slack