Meredith's Husband

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals Chapter Markers [0:24] Frustration with the original Squarespace SEO episode [1:45] Visual updates to Squarespace's SEO tools—no real improvements [2:22] Comparing Squarespace to Yelp in terms of user support [3:18] Inconsistent rollout of new SEO UI across Squarespace accounts [4:20] Why the original episode was scrapped in favor of more practical advice [5:00] Ignoring Squarespace's SEO checklist and why it's not helpful [5:32] Introducing the Squarespace Fundamentals guide [5:54] Using Squarespace's AI tool for image alt text [6:40] AI-generated meta descriptions and bulk editing tip [7:06] Similar tools likely coming soon (Wix, WordPress, Showit, etc)Check out Meredith's newly relaunched website:https://meredith-zinner-photography.com/Access the Squarespace Fundamentals for One Week https://seiq.meredithshusband.com/checkout/one-week-trial ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once.Chapter Markers[0:24] Squarespace Changes Again[1:03] Superficial SEO Improvements by Squarespace[1:30] The Goldilocks Problem of SEO[2:03] Constant vs. Consistent SEO[2:33] The Gym in January Analogy[4:00] The Pitfall of Undercommitting[5:00] Finding a Sustainable SEO Rhythm[6:00] A Baseball Story: Effort Over Talent[7:51] Common SEO Overcommitment Mistakes[8:53] How Often Should You Blog? ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it's not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisions.Timestamps[0:24] Sexy Voice and Intro [0:44] Who This Episode Is For [1:24] Core Issue with Squarespace: SEO Limitations [2:05] Squarespace Is Easy—but Not Built for Growth [3:30] Lessons Learned from Using Squarespace [4:04] Introducing the Squarespace Fundamentals Mini-Course [4:44] Wix as a Surprising SEO-Friendly Alternative [5:45] Why Google's Praise of Wix Matters [6:13] Comparing Squarespace and Wix for Beginners [7:48] How to Access the Mini-Course for FreeAccess the Squarespace Fundamentals Mini-coursehttps://seiq.meredithshusband.com/c/welcome-fundamentals/welcomeUse the coupon code below for one free month: SQUARESPACEFUN ---Meredith's Husbandhttps://www.meredithshusband.com

What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.Visit the Fundamentals Serieshttps://seiq.meredithshusband.com/c/welcome-fundamentalsIn this episode...[0:24] Origin of the Fundamentals series for Showit users[1:08] Why Showit needs specific SEO guidance[2:37] What is WYSIWYG and Showit's visual interface[4:03] How Showit splits sites between Showit and WordPress[5:00] The unique problem of dual sitemaps[5:20] Configuring Yoast properly for Showit blogs[5:54] Connecting Google tools (Analytics and Search Console)[6:48] How to monitor Google Search Console after setup[7:41] Why Google Business Profile is also a “fundamental”[8:20] Thank-you message and free access for contributors ---Meredith's Husbandhttps://www.meredithshusband.com

Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search"  and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.KEY POINTS:AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits"Agentic search" will soon allow Google to create personalized result canvases rather than structured listsFuture capabilities will include trying clothes on your photo and purchasing directly through GoogleThese changes will dramatically impact the SEO industry but won't fundamentally change best practicesGoogle's consistent message remains: create quality content and focus on good user experiencesWebsite owners should continue optimizing for users rather than becoming distracted by industry panic Hungryroot » Personalized meal plansThe easiest way to eat healthy.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---Meredith's Husbandhttps://www.meredithshusband.com

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked contentHow social media platforms lack incentive to remove fake content while Google prioritizes trustworthinessUnderstanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websitesPractical ways to improve your website's trustworthiness through testimonials, author pages, and external linksThe concerning ease and affordability of creating convincing AI voice contentWhy establishing genuine trust signals is becoming essential in the age of synthetic mediaIf you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.https://www.instagram.com/p/DJ2dVEYAYBH/ ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith's husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he advocates for a smarter, more personal approach: creating helpful blog content by documenting what you do. By targeting less competitive, specific SEO issues that real users search for (like SEMrush errors), website owners can provide valuable resources and build long-term traffic.Chapter Markers[0:24] Why “document, don't create” isn't a full SEO strategy[1:49] The toughest SEO question: What should you blog about?[2:30] Common mistake: Choosing the wrong keyword target[3:39] My high-traffic keywords: SEMrush technical issues[4:31] Example: Unminified JavaScript and CSS files[5:22] The power of specific problem-solving blog posts[6:29] Applying Gary Vee's concept to SEO blogging[7:23] Case study: 100 SEMrush blogs that brought 5,000 monthly visits[8:51] Use AI to support your content process, not do it for you[9:45] Funny transcript fail and a theory about AI-powered toolsResources MentionedSemrush Issues: Javascript & CSS files (solved) ---Meredith's Husbandhttps://www.meredithshusband.com

To effectively use AI for SEO, focus on documenting your expertise and letting AI help you organize and distribute it, rather than expecting AI to generate expertise for you.DISCUSSED IN THIS EPISODE:Criticism of AI SEO toolsHost expresses skepticism about "one-click SEO" AI toolsEmphasizes they are misleading and oversimplify SEOBalanced view of AI in SEOAI is a powerful tool when used correctlyIt's not a replacement for actual SEO expertiseHow the host uses AI to support content creationRecords daily content and uses AI to:Create summariesGenerate bullet pointsDraft lessonsWrite blog postsStresses that original ideas must come from the creator, not AIUsing AI to process and repurpose workshop contentShortens long recordingsRemoves silence and irrelevant portionsGenerates timestamps and summariesProduces blog posts from workshop discussionsUse of AI tools integrated in platforms like Riverside and SquarespaceNot all AI use is via ChatGPT—some are built into platformsPrompt customization and limitations of generic prompt librariesHost prefers crafting personalized prompts over using publicly available onesAI for podcast repurposingBreaks podcast episodes into usable social media clipsCreates summaries and content quickly from short recordingsAI as a time-saving assistant, not a content originatorHost distinguishes between “AI doing SEO” and “AI helping with SEO tasks”Gary Vaynerchuk's advice: “Document, don't create”Encouragement to derive content from daily activitiesAI makes documenting easier by summarizing audio notes, etc.Recording thoughts or dreams and summarizing with AIMeredith's anecdote about recording dreamsAI's potential usefulness for organizing personal recordings ---Meredith's Husbandhttps://www.meredithshusband.com

Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other• Google's AI mode is now official and available to free Gmail accounts• The new feature appears as an "AI mode" option at the top of Google search• First test: Naming bite-sized learning content (neither excelled, Google slightly better)• Second test: Blog topics for a children's photographer (Google provided more detail)• Third test: SEO tips for local businesses (both accurate, ChatGPT friendlier, Google more comprehensive)• Google's integration advantage: AI mode is just one click away in regular search• Both platforms continue to evolve and improve their capabilities Hungryroot » Personalized meal plansThe easiest way to eat healthy.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---Meredith's Husbandhttps://www.meredithshusband.com

We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.• Most "link to us" or "publish our content" emails are spam designed for SEO purposes• Well-written, personalized emails with legitimate contact info may deserve a second look• Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valuable platforms• Consider responding with a counter-request for reciprocal value rather than immediate rejection• Protect yourself by not clicking suspicious links directly - copy domain names and visit separately• Ask what they can offer you in return when someone wants to publish on your site• Even if 99% are garbage, the occasional legitimate opportunity makes selective engagement worthwhile ---Meredith's Husbandhttps://www.meredithshusband.com

We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.In this episode:Google Business Profile emails reminding owners to follow policiesIntroduction of Google's experimental AI modeBuilding content on YouTube vs your own siteHow building your presence on "rented ground" (social platforms) creates vulnerabilityReal experience with Google Business Profile suspensionImprovements in Google's appeal processPrevalence of SEO spam emails offering SEO servicesStay tuned for a follow-up episode where we'll document the entire Google Business Profile appeal process and timeline. ---Meredith's Husbandhttps://www.meredithshusband.com

Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website.

Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.Link to the lesson mentioned during this episode:Watch > How to use Google Search ConsoleIn this episode, we discuss... Google's "Core updates" evaluate a website's general approach to SEO, not specific elementsThese larger updates happen only once or twice yearly, compared to hundreds of routine updatesSmall business owners and DIY SEO practitioners are most vulnerable to negative impactsGoogle Search Console is the only reliable tool to determine if your site has been affectedThird-party ranking tools often get disrupted during major updates as they violate Google guidelinesSites creating content primarily for SEO rather than human value are most likely to be penalizedAI-generated content is particularly vulnerable if it lacks original expertise or genuine valueQuality content should provide original information, comprehensive coverage, and demonstrate expertiseContent should be structured logically (like content hubs) to show comprehensive topic coverageMobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors ---Meredith's Husbandhttps://www.meredithshusband.com

We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance. Resources mentioned:How to "no-index" pageshttps://seiq.meredithshusband.com/c/resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376How to "de-index pageshttps://seiq.meredithshusband.com/c/resources/how-to-remove-pages-from-google-52de78eb-de2c-4317-9696-3e21b7ff1c71TIMESTAMPS:[0:39] Introduction[1:31] Why Create Private Pages for Clients [2:15] SEO Issues Related to Private Pages [3:39] How Google Finds Your Unlinked Pages[4:55] How Often Do Private Pages Get Into Google?[6:01] Outside Platforms[7:18] No-indexing Pages [8:32] Best Practice Solution for Private Webpages[9:01] The Problem Giving Passwords to Clients[12:05] Taking a Page OUT of Google ---Meredith's Husbandhttps://www.meredithshusband.com

This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides...[5:45] 3 strategies that require minimal time for maximum impact [6:21] Enhancing your Google Business Profile[7:55] Optimizing calls to action with testing [8:43] Revamping old blog posts Have questions about SEO? Follow this link to send it to me! https://seiq.meredithshusband.com/c/questions/--------------------------------------------------------------- Hungryroot » Personalized meal plansThe easiest way to eat healthy.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---Meredith's Husbandhttps://www.meredithshusband.com

The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.[0:24] A recent encounter with another SEO practitioner [3:01] The concept of the 'AI Search Fallacy' and misunderstandings [3:37] Comparative analysis of search results from ChatGPT and Bing [7:09] Predictions for SEO's evolution alongside AI  [10:04] Encouragement for adaptation rather than fear of obsolescence Hungryroot » Personalized meal plansThe easiest way to eat healthy.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---Meredith's Husbandhttps://www.meredithshusband.com

Was this helpful? Leave a review!https://g.page/r/CVs16A3t1J44EAI/reviewThis episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.The significance of reviews in modern purchasing decisions  The rise of AI-generated reviews and implications for consumersOverview of the study and its findings on review fraud Tips for identifying suspicious reviews  Discussion on the practice of review hijacking and its impact on businesses  ADDITIONAL RESOURCESOriginal study:https://askfortransparency.com/research/high-cost-of-review-fraud/Google Business Profile monitoring by Whitespark:https://whitespark.ca/local-platform/ ---Meredith's Husbandhttps://www.meredithshusband.com

VOTE HEREhttps://www.surveymonkey.com/r/BNM9PZSMeredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPTTimestamps[0:24] Today's Episode[6:01] How is the new Course different from the Podcast[8:28] VOTE...  ---Meredith's Husbandhttps://www.meredithshusband.com

This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence. Key Points[0:33] Getting your site into ChatGPT (Bing) [2:25] Where ChatGPT search results come from[3:30] Google's Gemini vs. ChatGPT [5:01] How AI searches work[6:00] Where ChatGPT wins... [6:28] How do you get your website into AI search results?[6:52] Does anybody actually use Bing? [7:44] E-A-T: Expertise, Authority, Trustworthiness [8:24] My upcoming Course ---Meredith's Husbandhttps://www.meredithshusband.com

The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes. [0:24] ChatGPT + Bing vs. Google[3:22] Does Bing use Google?[4:38] Hey Google, please shut up[5:33] ChatGPT vs. Google & other AI Tools[6:33] SEO is Dead?[7:00] How Does ChatGPT Search Work? ---Meredith's Husbandhttps://www.meredithshusband.com

This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape.[0:24] Discussion of life events leading to sporadic episodes [0:58] Analysis of ChatGPT's new search capabilities [2:12] Explore whether ChatGPT could replace Google [5:37] Importance of maintaining SEO practices amidst changes [6:09] ChatGPT Search and AI[6:39] Strategies for optimizing websites for both search engines [6:56] Insights on ensuring content authority and trustworthiness [7:36] Closing thoughts on the future of AI search  ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith and her husband discuss issues surrounding Google Business Profile suspensions, offering strategies to prevent suspensions and steps to take for reinstatement. They explain common triggers, like address-related issues and frequent user-edit suggestions, and emphasize the importance of monitoring business listings closely. They recommend tools like WhiteSpark to manage citations effectively, which helps Google verify business information. These tips can help business owners maintain visibility and avoid common pitfalls in Google's local search system.Resources:https://whitespark.ca/local-platformhttps://support.google.com/business/answer/4569145Chapters[0:24] Introduction to Google Business Profile Suspensions[0:51] Profile Suspension Due to Business Name Issues[1:09] Importance of Maintaining a Verified Profile[2:06] Common Reasons for Profile Suspensions[3:17] Misunderstandings About Suspension Causes[4:29] Competitor Manipulation and Address Changes[6:07] Steps to Contact Google Support[6:57] Suspension Impact on SEO and Search Visibility[8:08] Monitoring and Managing Business Listings[10:47] Tips for Preventing Address-Based Suspensions ---Meredith's Husbandhttps://www.meredithshusband.com

DOWNLOADTitle Tag Cheat Sheet + Tutorialhttps://seiq.meredithshusband.com/c/resources/how-to-create-title-tags-d7652d12-c03e-4a83-9712-738ce86e1dc1 ---Meredith's Husbandhttps://www.meredithshusband.com

I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn't just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites. Add me to your GSC!https://seiq.meredithshusband.com/c/resources/add-users-to-google-search-console-38d69737-3dd7-4a7a-b840-76dd446763cf ---Meredith's Husbandhttps://www.meredithshusband.com

This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy.Resources mentioned in this episodeNiche Blogging DEMO: https://seiq.meredithshusband.com/c/resources/niche-blog-topicsTimestamps[0:00] Use Your Blog to Be Happy[0:23] Use your blog to do things that make you happy[5:33] Explore potential new services[6:07] The parts of your business you like the most[6:42] Another benefit of niche blogging[7:43] The danger of making a mistake with your blog ---Meredith's Husbandhttps://www.meredithshusband.com

In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals.Timestamps[2:09] The new Performance Coach[3:52] The result of 1% gains[4:48] The Most Persistent SEO Myth[5:35] How SEO actually works[6:56] A Case Study[8:03] Building SEO muscles[9:03] Remember this... [9:52] You can't make good decisions with bad information ---Meredith's Husbandhttps://www.meredithshusband.com

In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape.Timestamps[0:35] How is AI changing SEO?[1:57] A couple of certain changes...[4:02] The internet is littered with affiliate websites[5:06] Less traffic will be going to affiliate sites[5:25] Focus on specific keywords?[6:19] Using related language[7:54] My point... specific words are becoming less important[8:27] You still DO want to include keywords[10:02] The takeaway for small business owners... ---Meredith's Husbandhttps://www.meredithshusband.com

How to shift the perspective of a blog from being "salesy" to actually being valuable to readers, using one of Meredith's blogs as an example.Resources MentionedThe Ultimate Blog Checklist (https://seiq.meredithshusband.com/c/resources/blog-seo-checklist-ddf0dc7c-af76-41f2-9915-ec4c83c87a6d)Timestamps[0:25] Last Week Recap[2:35] The purpose of your blog...[4:08] Changing the Perspective[7:14] Creating image captions and Alt Tags[8:54] Who is your blog audience?[11:15] Linking blogs to the rest of your site ---Meredith's Husbandhttps://www.meredithshusband.com

Meredith and her husband discuss her recent blogs and how to make them stronger. Meredith's husband reviews a single blog, noting that while the content is good, it's better suited to be content for the main website rather than a blog post. He explains how to adjust the blog to provide more value and engage readers without being overly sales-oriented.Additional Resources:Episode 9: Tips & Ideas to Create Useful BlogsEpisode 42: How to link your blog for better SEOEpisode 97: The Ultimate Blog SEO ChecklistTimestamps:[1:56] Bad Blog Idea: Why you should buy my stuff[3:03] Change the Perspective[3:44] Potential Perspectives[6:00] Making a blog more social[7:14] Blogging your sessions?[8:16] Create a Case Study from a session[9:52] What is Image Alt Text?[10:41] Keywords in Image Alt Text[11:33] Add image captions ---Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith's husband answers a question he hears a lot: “Can I hire you to do my SEO?” Although he enjoys working directly with business owners, he usually has to decline these requests.Instead, he presents options in the episode to “...work with you” vs. "...work for you".Resources mentioned in this episode- SEIQ PlatformTimestamps[0:24] Can you hire me to do your SEO?[0:59] My Own Clients[1:52] How Marketing Agencies Build a Team[2:35] I work WITH clients - not FOR them. [4:03] How you CAN hire me - FOR FREE[4:55] The Pro Level[5:28] The Mentoring Option[6:14] The Number of Mentoring Seats ---Meredith's Husbandhttps://www.meredithshusband.com

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.Call to Action (CTA): Regularly test and update your CTA to see what converts best.Timestamps[0:24] The SEO Refresh[1:09] I don't recommend it, but here's how to do it[2:16] STEP 1: Identify trends, popular keywords and pages[3:26] A Quick Tip for Google Search Console[5:57] Do NOT look at Average Ranking[7:05] STEP 2: Find pages that are NOT indexed [8:10] Some pages are not indexed and it's okay[9:49] STEP 3: Find more problems with a Semrush Audit[10:40] Finding errors in your website[11:37] Common SEO errors when blogging[14:45] STEP 4: Improve your strongest blogs[17:46] Example of expanding blog topics[18:53] Give Google more of what likes... [19:35] STEP 5: Revise (and test!) your CTA button[20:17] Improving business by testing CTA's[21:17] Next Week: How to hire Meredith's HusbandSend me your SEO questions HERE! Meredith's Husbandhttps://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.  Resources mentioned:Episode 41: How to use your Google Business ListingTimestamps0:00 Introduction[1:05] Clarification: Email landing pages for SEO[2:15] No Measure of Importance[3:34] The Importance of Google Entities[5:04] Takeaway No. 1: Google Business Listings[5:26] Takeaway No. 2: Mentions[8:12] Does Meta Data in images help SEO?[9:49] Three Takeaways from the Google Algorithm Leak[11:41] The Google Ads conspiracy theorySend me your SEO questions HERE! Meredith's Husbandhttps://www.meredithshusband.com

Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority". This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves. Timestamps0:41 The Google Leak is not a Nothing Burger2:57 Clickstream Data3:49 Chrome was created (maybe) to get more information4:24 Links from high traffic sources7:38 What is a Highly Trafficked Page?9:49 Local Business Citations are Dying10:57 Local Premium Listings12:46 Always link from your homepage...16:31 Link to your important pages from popular blogsSend me your SEO questions HERE! Meredith's Husbandhttps://www.meredithshusband.com

Did you like this episode? Send us a text!In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media. Timestamps[1:36] The Google Algorithm Leaked[2:27] The Google Lies (?)[4:44] 15,000 Ranking Features[6:07] The Google Leak: What we know so far[7:42] Using Clicks to Determine Rankings[9:21] The Google Sandbox[10:44] Chrome and Privacy Browsers[12:18] The Importance of Links CONTACThttps://www.meredithshusband.com/contact

Did you like this episode? Send us a text!ChatGPT Opt-out form for images:https://share.hsforms.com/1_OuT5tfFSpic89PqN6r1CQ4sk30Episode Summary:Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives.OpenAI Updates:Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team.Ethical concerns raised by using Scarlett Johansson's voice without consent for AI development.Discussion on the integrity of philanthropic gestures amid media scrutiny.Google's AI Initiatives:Introduction of Gemini, Google's AI, aiming to enhance search result quality by combating affiliate-driven content dominance.Exploration of AI-driven search result refinement to provide users with more accurate and trustworthy information.Protecting Artist's Work:Insights into tools like Glaze, which pixelate images to prevent AI misuse, and the option to request AI companies not to use specific materials.Suggestions for photographers to revise contracts and safeguard their creative assets in the AI era.Encouragement for Utilizing AI Productivity Tools:Acknowledgment of the transformative potential of AI tools like ChatGPT, highlighting their underutilization and the opportunity for productivity enhancement. CONTACThttps://www.meredithshusband.com/contact

Resources Mentioned:[Article] "I lost trust": Why the OpenAI team in charge of safeguarding humanity imploded (https://www.vox.com/future-perfect/2024/5/17/24158403/openai-resignations-ai-safety-ilya-sutskever-jan-leike-artificial-intelligence)Key Moments[1:12] The Story of Open AI and ChatGPT[1:55] Open Source AI[4:03] Sam Altman and Safety Measures at Open AI [8:58] Most importantly, what does Elon Musk say? Summary (yes, this was created by AI)In this podcast episode, Meredith's husband unveils a concerning narrative of OpenAI, the company behind ChatGPT. He recounts a previous conversation where he hinted at this story, which centers around OpenAI's deviation from its original mission of creating open-source AI to prioritizing profitability.He explains that Sam Altman, initially a co-founder, assumed the role of CEO and steered the company towards profit maximization, relegating safety and ethical considerations. This led to internal conflict, culminating in a dramatic boardroom coup that briefly ousted Altman. However, Altman swiftly counteracted by enticing key employees to join Microsoft, compelling the board to reinstate him. Subsequently, many safety-focused employees departed or were removed, leaving OpenAI more profit-driven and less concerned with ethical implications.Meredith and her husband delve into the potential risks of AI under the control of profit-driven individuals, citing warnings from notable figures like Elon Musk and Stephen Hawking. They highlight the absence of regulatory frameworks and the sluggish pace of government action, underscoring the need for consumer awareness and ethical considerations in AI development. Meredith's husband suggests reading an article on Vox for further insights, emphasizing the compelling and cautionary nature of OpenAI's transformation, with far-reaching implications for the future of AI and society.Did you like this episode? Send us a text! CONTACThttps://www.meredithshusband.com/contact

Links mentioned in this episode:Catch the latest news from Google I/O (from google.com) https://io.google/2024/Google is putting AI in basically everything, including search (from vox.com)https://www.vox.com/technology/2023/5/10/23718877/google-io-sundar-pichai-ai-conference-palm2-sge-mountain-view-openai-microsoft-generativeIn this episode, Meredith and her husband discuss Google's AI developments showcased at the Google I/O event. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones. The "search generative experience" has been rebranded to "AI overview," enhancing informative searches with detailed overviews. Google's AI, Gemini, is compared to OpenAI's ChatGPT, with Gemini's integration into Google's tools offering convenience to users already accustomed to the Google ecosystem. The episode concludes with discussions on the future of AI and the potential return of Google Glass with advanced functionalities.Timestamps[1:22] Google IO 2024[1:45]  AI Overview Replaced Search Generative Experience [2:50] How to Turn Off the Google AI Overview[8:16]  Gemini vs. ChatGPT[11:23] Is Google still going to matter?Curious what these two AI models? Here is a summary of this episode from Google's Gemini: In this episode, Meredith and her husband delve into the latest developments in Google's AI technology following the Google I/O event. They revisit their previous discussion on Google's AI and highlight that many predictions and rumors about the event proved accurate. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones.A notable change is the rebranding of the "search generative experience" to "AI overview." This feature enhances informative searches with detailed overviews but doesn't affect simpler queries. Although you can't currently turn off AI search results, future updates will allow customization and more interactive search capabilities.The episode also compares Google's AI, called Gemini, with OpenAI's ChatGPT. While ChatGPT has a first-to-market advantage, Gemini's integration into Google's suite of tools makes it convenient for users already embedded in the Google ecosystem. This integration includes features in Gmail, Google Docs, and other Google services.The episode concludes with a discussion on the future of AI, including the potential return of Google Glass with advanced functionalities. Meredith's husband also provides links to articles summarizing the Google I/O event and other related information for listeners who want to learn more.Here is a summary of this episode from Open AI's  Chat GPT:In this episode, Meredith's husband discusses recent developments in Google's AI technology following the Google I/O event. He revisits their previous discussion on Google's AI and highlights that several predictions and rumors about the event turned out to be accurate. The main focus of the event was AI integration across various Google products, including search results, Chromebooks, and Android phones.A significant change is the rebranding of the "search generative experience" to "AI overview," which is now available to all U.S. users and will eventually roll out globally. This AI feature enhances informative searches with detailed overviews but does not affect simpler queries like finding local services. He mentions that, although you can't currently turn off AI search results, future updates will allow customiza CONTACThttps://www.meredithshusband.com/contact

Wondering how the latest AI advancements could affect your business's online visibility? Tune in as we dissect the transformative powers of Google's Search Generative Experience and its increasing dominance in search result displays. With a 65% surge in AI-generated responses, the traditional featured snippet is waving goodbye, and we're here to guide you through this seismic shift. As Google possibly gears up to move SGE out of beta at their upcoming IO event, we'll provide crucial insights for local business owners to navigate fluctuating website traffic.Timestamps[0:32] More AI in Google Search Results[1:18] Featured Snippets Replaced by SGE[2:01] How AI Appears in Google Search Results[2:27] The RUMOR about AI and Google[3:35] What Will AI Mean for Website Traffic?[4:37] How Does AI Affect Blog Traffic?[5:00] Why You Continue Blogging?[5:37] Your Blogging Goal[7:09] Be Careful Using AI to Generate Content[8:04] Why This Makes SEO Easier[9:03] Keyword Research for BloggingOther episodes about Keyword ResearchKeyword Research 1: What's the Goal?https://podcast.meredithshusband.com/1926553/11611506-keyword-research-1-what-s-the-goalKeyword Research 2: How to Research Keywordshttps://podcast.meredithshusband.com/1926553/11650057-keyword-research-2-how-to-research-keywordsKeyword Research 3: How to Optimize Individual Web Pageshttps://podcast.meredithshusband.com/1926553/11693256-keyword-research-3-how-to-optimize-individual-web-pagesAlternative Keyword Research Toolshttps://podcast.meredithshusband.com/1926553/13273823-alternative-keyword-research-tools CONTACThttps://www.meredithshusband.com/contact

Here's the blog I mentioned at the end of this episode!How to Create Basic Reports in Google Analyticshttps://seiq.io/google-analytics-reportsNeed to set up conversions ("Key Events") in Google Analytics? https://support.google.com/analytics/answer/12844695?hl=enTIMESTAMPS[0:25] Meredith's Question about Google Analytics[1:53] Common Questions about Website Visitors[7:06] Creating Custom Reports in Google Analytics[7:58] The Problem with Average Time on Site[9:52] The Metrics I Pay Attention To[10:37] Engagement Rate vs. Bounce Rate[12:34] Measuring Conversions with Google Analytics[13:14] Conversion Rates from Social Media vs. Google CONTACThttps://www.meredithshusband.com/contact

RESOURCES MENTIONED IN THIS EPISODEHow to set up Conversion Events (Google's blog)https://support.google.com/analytics/answer/12966437?hl=enTIMESTAMPS[0:24] The Double Impact of Improving Conversion Rate[1:40] G4 and The Holy Grail of Website Metrics[2:26] The New G4 Analytics and Tracking Conversions[5:31] How to Track Conversions [6:24] Tracking Conversions with CRMs[8:38] Do this sooner, rather than later... CONTACThttps://www.meredithshusband.com/contact

In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for answers. I'll share my finding and my new approach to integrating YouTube videos into blog posts. Join me for an insightful exploration of my blog's video content journey and its implications for content creators. Contacthttps://www.meredithshusband.com/contact

Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vital to celebrate every single milestone—imagine laying bricks for a sturdy house, one at a time, with your own hands. That's the kind of patience and recognition of progress we're unpacking here, and trust us, it's a foundational talk you won't want to miss.KEY POINTS[2:08] Setting and Achieving Goals[3:00] How Expectations Lead to Frustration[5:50] Brick House SEO[6:45] The Danger of Focusing on Competitors[7:40] The #1 Way to Stop Feeling Like an SEO Failure[8:28] The SEO Cocktail Party Contacthttps://www.meredithshusband.com/contact

Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll explore ground-level SEO tactics, the power of the Google 'site:' command, and why hitting pause on your analytics dashboard for a few weeks could lead to more accurate insights. Plus, we'll reveal how to measure the impact of your marketing with precision, ensuring you know exactly which parts of your site are hitting the mark and which might need a bit more polish.Ever feel like some services just don't gel with your brand? We've been there, and this time, we're pulling the plug on a provider that wasn't meshing with our vision, emphasizing the importance of aligning partnerships with your business's core objectives. In this candid conversation, we'll discuss the delicate balance between innovative strategies and staying true to what works, the significance of being upfront with our audience, and the indispensable role of tools like Google Analytics in sculpting a successful digital identity. Whether you're a seasoned pro or just dipping your toes into the digital waters, this episode is packed with insights to help you navigate the complex currents of website and SEO strategy. Contacthttps://www.meredithshusband.com/contact

Dear Mr or Miss Artificial Intelligence, please describe this episode below. If you do a good job, I'll give you a cookie. Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layers of Google's sophisticated arsenal of algorithms and tests designed to champion original, high-quality content. It's a deep dive into how the tech titan is reshaping the SEO landscape and the role that AI plays in our quest for a polished online presence. Stick with us, and you'll emerge with a robust strategy for staying ahead in a world where quality trumps quantity every time.Wave goodbye to creating content that merely caters to algorithms, and hello to crafting stories that resonate with real people. Our latest episode is a heartfelt nudge towards introspection as we explore why your content might be missing the mark with your audience. It's all about recentering your approach to be genuinely user-centric, ensuring that every piece you put out there is not just informative but deeply engaging. Join the conversation as we dissect what it means to be a content creator in the age of discerning digital consumers, and how to make sure your work stands out for all the right reasons. Subscribe and transform your content into something your audience can't wait to click on.Timestamps:[1:36] More Big News From Update[3:38] Welcome to Search Engine Land[4:41] A Quote from Google About AI [6:56] Using AI to Generate Content for SEO[9:04] Bulk-Published AI Content[10:58] What These Changes Mean for YOU[12:04] Create Content for USERS!  Contacthttps://www.meredithshusband.com/contact

Summary (provided by AI)Unlock the secrets to turning casual browsers into loyal customers! Our latest episode is a deep dive into mastering the art of the conversion path, where we show you how to turn a simple spot on Google's search results into a successful conversion journey that leads to your thank-you page. You'll learn an incredibly straightforward hack to craft a compelling thank-you page—just by tweaking your contact page! Plus, we reveal the astonishing power of a boosted conversion rate, the metric that can disproportionately skyrocket your business success. It's not just about more visitors; it's about making every visit count.Ever considered the power of a stellar follow-through in making your customers' experience unforgettable? We draw inspiration from the precision of golf and the strategy of baseball to explore the crucial role of customer engagement post-conversion. Say goodbye to the bland "thank you" message and hello to engaging content that adds value, delights, and reassures your audience. From interactive slideshows to captivating videos, we share innovative strategies to ensure your customers feel special and confident about choosing your service or product. Tune in and transform your customer interactions into lasting impressions that count.Timestamps:[0:24] The Conversion Path [1:03] How to Create a Confirmation Page[2:32] The Goal of SEO[2:59] The Conversion Path for SEO[3:17] The Only 2 Ways to Get More Business from Your Website[4:01] The Holy Grail of Website Metrics[6:55] Conversion Path: Step 1...[7:51] Step 2:  Landing Pages[8:39] Step 3: The CTA[9:05] Step 4: The Contact Page[9:45] Step 5: The Thank You Page[11:10] Follow Through Like a Pro Contacthttps://www.meredithshusband.com/contact

Summary (provided by AI)Back when SEO felt like just another buzzword in 2012, I found myself grappling with the harsh realities of Google's ever-shifting algorithm. My tale of redemption—transforming from a short-term tactician to a long-term strategist—kicks off our exploration into crafting SEO strategies that stand the test of time. We delve into the digital trenches, recounting a pivotal moment with a major client and how facing the music with integrity not only salvaged a valuable partnership but also reshaped my SEO philosophy. This episode is a treasure trove of insights, as we traverse the Five Pillars of Effective SEO, from the critical need for a lightning-fast website to the art of conjuring unique, audience-centric content. As we peel away the layers of what it means to truly excel in the digital realm, you'll learn why impressions can be a more telling gauge of growth than rankings, and how laying a solid SEO foundation is akin to nurturing a fine wine—requiring patience and persistence. Whether you're a seasoned pro or a curious newcomer, this conversation is an essential guide to not just surviving but thriving in the dynamic world of SEO.Timestamps[4:49] Why I Started Doing SEO Differently[7:22] Rule 1: It needs to Work[8:58] Rule 2: It needs to be Unique[10:30] Rule 3: Create Content for Users (not for Google)[11:22] Rule 4: It needs to be Helpful[12:49] Rule 5: It needs to do what YOU need it to do[16:34] Avoid Frustrations with SEO Contacthttps://www.meredithshusband.com/contact

Resources mentioned:The Quickstart SEO Dashboardhttps://seiq.io/dashboardGoogle Search Consolehttps://search.google.com/search-console/about AI Episode Summary:Wondering why your fast-track SEO tactics crumble like houses of straw and sticks? Brace yourselves for a hearty lesson in crafting a brick-solid SEO foundation that's impervious to the huffs and puffs of digital marketing wolves. As we peel back the layers of SEO strategy, you'll discover the virtue of patience and the folly of obsessing over fluctuating keyword rankings. Instead, we'll reveal how monitoring impressions in Google Search Console can be your beacon of progress in the murky SEO waters—ensuring you're setting sail towards long-term triumph, not just chasing fleeting victories.Join us for a candid chat where we chuckle at SEO myths and unravel the truth about climbing the search rankings ladder. It's not about a one-hit wonder but more like a symphony of well-orchestrated tactics. In this episode, we debunk the magic bullet theory of SEO and share why a sustainable, methodical approach will save your sanity in this ever-changing game. By the end, you'll be armed with a strategy that's not just about surviving the digital landscape but thriving in it, making sure your SEO efforts aren't just a flash in the pan.Timestamps:[0:24] Maintaining Sanity and Motivation in SEO[2:40] A Common Mistake in Measuring SEO Progress[3:57] The Dangers of Individual Keyword Rankings [5:02] What is a Google Impression?[7:04] The Quickstart SEO Dashboard[8:05] Building an SEO Brickhouse [8:41] It's like Chocolate Pudding[9:32] How Bad SEO Advice Gets Created Contacthttps://www.meredithshusband.com/contact

Google recently revised its SEO Starter Guide, making it shorter and less intimidating. Although the general messages are the same, some of the more technical sections were removed (like structured data, mobile friendliness, and performance measurement) while most sections were simplified, and a few new sections were added. Check out Google's new SEO Starter Guide:https://developers.google.com/search/docs/fundamentals/seo-starter-guideIn this episode...[2:41] The changes to Google's SEO Starter Guide[2:55] Portions that have been removed[4:56] Portions that have been condensed[5:23] Portions that have been added Contact:www.meredithshusband.com/contact

In this episode, we talk about AI and SEO.  Specifically, ChatGPT & the newly-released Gemini, and the current industry buzz about Google and the potential upcoming changes:How Google's current shift towards AI resembles shifts made in the past?What have website owners done in the past to end up winning in the long-term? What does this mean for you (and me) and what to keep in mind for 2024? In this Episode...[0:51] Question: Can you get websites listed in ChatGPT?[1:44] Passwords are going away[3:44] Danny Sullivan said Google is changing[4:23] Google fires their Quality Raters [6:30] Google updates their Quality Guidelines[8:33] The Buzz about Google and AI[9:14] How to approach SEO in 2024[10:04] This has happened before[11:07] Examples of Big Changes in the past[12:10] The winners always do the same thing... [12:41] What is this Good Stuff that Google recommends?[13:23] What to remember in 2024... Contact:www.meredithshusband.com/contact

Meredith's SEO is in the toilet. Here's what we're going to do about it...  In this Episode...[0:24] Episode 100[1:35] What's happened in the last 100 episodes?[2:50] Starting from scratch... again.[5:42] Squarespace Design vs. Squarespace SEO[9:50] The Google shift towards AI  Contact:www.meredithshusband.com/contact

iPostal1https://ipostal1.com/Reviews for iPostal1https://www.trustpilot.com/review/ipostal1.comSee what it looks like on my own Google Business Profilehttps://www.google.com/search?sca_esv=602467516&q=Meredith%27s%20Husband&stick=H4sIAAAAAAAAAONgU1I1qLCwTDYyTTI1MjEwMzMwN7W0MqgwtrBMTTFJTTFISbUwNjVNWsQq5JtalJqSWZKhXqzgUVqclJiXAgAWGJ6mPgAAAA&mat=CV0dnTPzJtLw&ved=2ahUKEwiLprPizYOEAxWFD1kFHfJTBp4QrMcEegQIBRAHWas this helpful?Leave a review on my Google Business Profile https://g.page/r/CVs16A3t1J44EAI/reviewIn this Episode...[1:01] A solution for Photographers who work from home[2:06] The Google Options Suck[4:31] The iPostal1 Solution[5:43] The (rough) Process of iPostal1[9:25] Link to iPostal1[11:18] An Alternative to the Service Area Contact:www.meredithshusband.com/contact