Podcasts about writing white papers

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Michael Stelzner is the founder of Social Media Examiner, author of books Launch and Writing White Papers and the man behind Social Media Marketing World. Top 3 Value Bombs: 1. If you don't have a strategy on YouTube, figure one out. 2. Everyone has idle opportunities; they either choose to fill their mind with music or fill their mind with knowledge. 3. The more you get people to listen, watch, and read, the more opportunities you'll have to share your course or product; there is a segment of your audience that doesn't mind hearing about whatever your course or product is. Discover the best social media marketing techniques from the world's top experts! Snag your ticket for Social Media Marketing World in San Diego March 20 - 22, 2019 - Social Media Marketing World Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Thinkific: Create more income, more freedom, more time, and make more of an impact on the world by creating an online course! Get started with Thinkific for free at Thinkific.com/eof!

Unfortunately, you won’t find my room on Clubhouse. Not because I’m not on Clubhouse. I am. There are some fantastic rooms there, and I’ve heard some meaningful discussions. I actually thought about opening a room, and I even decided what it would be called and who my partner coordinators would be. But then I realized that I had totally forgotten the law of FOCUS. This law has a few meanings. I first read about it 25 years ago in what I consider to be the best marketing book I’ve ever read: “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. The law of focus says, “The most powerful concept in marketing is owning a word in the prospect’s mind.” We must create a clear identity in the minds of our target audience. The best way to get ahead of the competition is to be very clear and focused about what word we own. But it starts much earlier. There are two decisions you should make regarding the basis of your market strategy: Who are your target customers and how should you define your product or service so that your potential customers understand its value? As an entrepreneur today, you are probably confused. There are so many options, so many people who might need your product, and so many ways you can present your product to your customers. Because there are so many options out there, you must find the customers who feel that they must have your product, that it solves their problem or best fulfills their need. The problem is that to focus and be the best solution for one or two specific target audiences, you have to give up on so many potential buyers. Here comes the law of SACRIFICE—you have to give up something in order to get something. There are three things to sacrifice: product line, target market, and constant change. So many opinions are out there. Everyone knows what you should do, who your target market is, and what marketing activities you should run. But here is the truth: NOBODY KNOWS. You can’t know until you search the market from the point of view of your potential target audience. Searching the market is not complicated today. In most cases, you don’t need an expensive research company. You can learn more about how to do it from my short guide, https://www.reachormiss.com/entrepreneurs-challenge-how-to-find-potential-market-for-a-new-product/ (The three free, practical steps to researching and finding your market). Here are two examples of entrepreneurs who managed to build a successful brand by focusing on and owning a single phrase in the minds of their target market. How did they manage to do this? They focused on the right things and sacrificed other options. The first entrepreneur is Mike Stelzner, who created the leading social media blog “Social Media Examiner” and the Social Media Marketing World global conference. Stelzner managed to own the phrase “Social Media” in the minds of his target audience. Michael Stelzner is the founder of Social Media Examiner, the author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World, the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, the founder of the Social Media Marketing Society, and the host of the weekly Social Media Marketing Talk Show. Michael’s Career “I started as a writer. Then in 2009, I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com for $10. I connected with some of my friends who were writers and encouraged them to write for this movement that I was starting, called Social Media Examiner. In 2009, not a lot of websites were giving out a lot of free information, and this thing just took off. In months, all of a sudden I had a crazy successful blog on my hands! And then the rest is history … right? From that blog, we were able to launch an online conference, and then a physical conference, and then a podcast and live show—all these things that we are doing today, over eight years...

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner.  Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode!  From “I have to,” to “I want to.”  Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic!  Content is KING If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people.  On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it!  Telling your story with your brand.  What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true!  Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes his guest, Michael Stelzner.  [3:15] Michael opens up about his career and how he got started in ecommerce.  [9:00] What happened with Michael’s project, “The Journey?”  [16:00] From “I have to,” to “I want to.”  [18:40] Michael talks about his validation process.  [25:00] The key to everything is content marketing.  [31:30] Scott and Michael examine Pat Flynn’s SwitchPod.  [35:30] Telling your story with your brand.  [39:40] The value of authenticity.  [41:30] How to connect with Michael.  [46:20] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Michael Stelzner’s website  Social Media Marketing Podcast  5 Minute Pitch Gary V Buy SwitchPod Here

Everyone knows I'm always looking for new ways of leveraging my expertise. Creatives often believe that the way to becoming well known in an industry is to start with creativity and then strategize around that. But what if we have it backwards? What if first we start with the science behind success and then apply the craft?  Personally, I'm great at creating content but terrible at sharing it. I've been open about my resistance to things like SEO and social media. But now is a great time to break those mindset blocks. Let's begin to reframe our limiting beliefs as liberating truths. I truly want every single one of you heart-centered Creative Warriors to have the tools to step into the light and become well known in all the wonderful things you do. So that's what I'm hoping my guest today will help with. Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. To learn why becoming well known should not be a destination but a strategy, download this episode now. THE WARRIOR OF COMPASSION “Whenever there is a disruption there is always an opportunity.” - Michael Stelzner Highlights - Anybody can become well known. Always start with the science- understand what makes people tick. Then add the creativity. There will always be someone out there who will resonate with your voice. Once you know what your audience needs, act on it without thinking.  People love hearing methods and processes.  Figure out how to be selected in order to accelerate. You can become well known without being vain.  The six steps to becoming well known: Depict: Storyboard what you want to happen. Research: Understand intimately who you want to reach and their struggles. Experiment: Discern quickly whether the message matches the audience. Augment: Take the successful data and develop them into your talking points, stories, and strategy. Make: Take everything you've developed and turn into a name for yourself. Sync: Build mutually beneficial relationships. Guest Contact - Michael's Website Michael's Twitter Michael's Instagram Michael's Podcast Michael's Course Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Everybody has a podcast. Today, there are over 800,000 podcasts with over 28 million individual episodes. So the question has to be asked: should we start a podcast? In a market that is this saturated, will we see any return? We believe that the answer is a resounding, “YES!” Not only is a podcast a fantastic way to get in front of your desired audience, but it’s a great way to establish yourself an authority in your respective field. Which is exactly why we sat down with Jenn Dellwo, Marketing Manager at Revel Health, and host of the RadioRev podcast. We talked about: What led her to start a podcast for her company Her greatest challenges in bringing the podcast to life Her aim in producing the podcast Her advice for those looking to replicate her success Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. Which as regular listeners of this show know - I attended earlier this year. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and a massive proponent of the power of video in today’s social media landscape. I really wanted to bring Mike on the show today as I have so much respect for what he and his team and contributers at Social Media Examiner provide our industry.  They seriously do have their finger on the pulse of what’s happening right now online, and when you’ve got industry leaders like Mr Stelzner willing to come on the show and share some insight for you guys then I’ll jump at the chance… and here we are. So, big show today... We’ll hear Mike’s insights into why he feels that social media marketing today should be all about video, video, video We’ll take a look at some of the findings of the recent 2019 Social Media Industry Report and what this means for video marketers across the board. Mike shares which video platform he feels is dominating and where our focus needs to be firmly placed when it comes to video, And finally - you will absolutely want to stick around to the end as Mike reveals some big changes that are coming to Social Media Examiner as they pull the plug on some things they’ve been investing in for years and double down on others … and as video marketers I know you’re going to love their new direction… Support this podcast

Michael Stelzner is globally known as the founder of Social Media Examiner, one of the forefront sites reporting on social media and digital marketing today. He is a digital marketing leader and social media expert, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World– the industry’s largest conference. In addition to being the host of the Social Media Marketing podcast, he's the founder of the Social Media Marketing Society, and the central character in The Journey, an episodic YouTube documentary. Our discussion with Michael delves into his passion around video and the powerful tool inside our phones to capture footage and tell a story. He makes no bones about the fact that every company and brand should have a video strategy and if it’s not part of your mix, it needs to be. Not just because we can but because it draws our audiences closer to us as people. This is evidenced by his evolution from blogging to podcasting to video-based episodic storytelling as seen in The Journey. Next, we delve into podcasting, why Spotify is making a big play here, and the length of time people are spending in this (not so new, but exploding) medium. Followed up by the green field opportunities that exist within Instagram- one of the final frontiers of “free” organic reach. That leads us into a discussion on social influencer marketing and his thoughts on finding influencers inside a company. Listen up! Check out the full interview. --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here

Michael is the founder of Social Media Examiner, author of books Launch and Writing White Papers and the man behind Social Media Marketing World. Top 3 Value Bombs: 1. Do not overlook the YouTube strategy. If you don’t have a strategy on YouTube, figure out a YouTube strategy. 2. Everybody has idle opportunities. Its either they choose to fill their mind with music or fill their mind with knowledge. 3. The more you get people to listen, watch, and read, there will be tiny segment in that audience that don’t mind hearing about whatever your course or product is. The idea is the masses that listen, they evangelize you and they evangelize whatever you’re giving them. Register to Mike’s event: Social Media Marketing World Sponsor: ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!

In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do we balance the love and passion we have for our businesses with being there for our kids? On this episode, Social Media Examiner and Social Media Marketing World founder, Michael shares on his Boss Dad journey. If you’re doing too many things, you’ll accomplish nothing. If you do a few things with excellence, you can accomplish more than you could ever imagine. -Michael Stelzner   3 Things We Learned From This Episode How the internet revolutionized marketing (05:59 - 08:02) Before the internet, marketing was about physical things you mail to people. It was all about packaging physical products like brochures. For a brand to reach the masses, they had to put out costly ads in magazines and publications. The internet completely changed this and even replaced some industries.   Balancing time with our kids and our passion for our businesses (10:30 -11:16) A lot of entrepreneurial dads weren’t there during the formative years for their kids. Even when they are there, they sometimes misplace the love and put more into the business than the children. It’s important to find a way to keep the love we have for our children and our business in balance so our kids don’t get only bits and pieces of us.   Cultivating entrepreneurialism in our children (16:14-16:29) As our kids get older and take on different hobbies and interests along the way, we have to let them discover who they want to be and just support them.      In our businesses, we are the tip of the spear. That means as we move through the air we have to observe, learn, and make sure we land in the right place. Everything we do has to have a strategy and a purpose, even if it means doing less and cutting things down to make what we have excellent.   Guest Bio- Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary. For more information go to https://www.socialmediaexaminer.com  and for the podcast go to https://www.socialmediaexaminer.com/shows/.   To watch the show, go to http://journey.show (Michael suggests that you start at s02e02). To register for the 2019 Social Media Marketing World, go to https://www.socialmediaexaminer.com/smmworld/register/.

Ep. 83 Show Notes Hi, Reachers, In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said: “The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms: People are overwhelmed by technology in marketing They are overusing technology in marketing They’re stuck in ineffective patterns Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years. Marketing is too tech-centric instead of human-centric. We don’t want to talk with our customers anymore; we just want to monitor them on Twitter. We automate everything and we are losing our hearts, our souls, and our way. Marketing is sick right now!” Longtime readers and listeners know that I, and this podcast, is all about being customer focused. However, neither Mark Schaefer nor I think that the new marketing technology tools are bad. The opposite is true, I believe that the new technological tools and methods allow marketing communication, engagement, and is personal in a way we've never dreamt of. The point is which tools regarding customers, marketing, and sales are the best to use to maximize your entrepreneurial business.   In this podcast, I ask my interviewees for their recommendation of the best marketing tool. However, I specifically tell them that I’m not asking about the latest, shiniest tool in the endless list. I want to hear which tool they use that most effects their marketing and business success. In today's episode, you will hear some of the most important recommendations from my interviewees. In the show notes of this new episode you will find the list of the most recommended tools of our guests, opinion leaders, and successful entrepreneurs.   This surprisingly highly recommended and tool received recommendations of five different guests including Chris Brogan, Tomas Laurinavicius, and Joe Pulizzi. I chose to share the beautiful answer of Mike Stelzner: Mike Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Michael’s recommended tools for customer focus, marketing, or sales Even though I run a company and conference that are called Social Media Examiner and Marketing World, I think the technology which is the best is e-mail. So many businesses are building their “house” on rented lands – social platforms, and suddenly those platforms change the rules and we no longer are able to reach the audience we want to reach. That’s why every business must have a strategy for building their own email list. For not being dependent on somebody else when they want to contact their audience.   Samuel Pavin, Erik Huberman and Dan Knowlton are a few that recommended on this second most recommended tool. However, the king and knight of this tool which is much more than a tool - is Marcus Sherridan Marcus Sheridan Called a Web Marketing guru by the new York times, the story of how Marcus Sherridan was able to save his swimming pool company “Riverpools” form the economic crush of 2008, has been featured in multiple books, publications and stories around the world. It is also the inspiration for his newest book “They Ask You Answer” which was dubbed the number 1 marketing book to read in 2017 by Mashable. Today, Sherridan has become a highly thought after global speaker and consultant in the digital sales...

As we explore storytelling in social media, we get to hear from the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.Michael Stelzner lives and breathes storytelling and social media. While we explore his story, we dig some interesting nuggets about social media and how it affects storytellers today.“If you think about this industry of social media and how young it is, it's just 10 years old… so what you have is a lot of people who, around 2008 when it really started blowing up, were out of work. They started realizing they could make a career out of interacting with people on the internet. That was shocking to them!” - Michael Stelzner on the career jumpstarts in social media

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world – the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an […]

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

You can hardly open your email these days without seeing someone promising the super-secret key to insane business growth. I know that the title of this episode seems like over-the-top clickbait, but by the time we’re done you’ll see that it’s no exaggeration. This kind of extraordinary growth is happening right now to my friend Michael Stelzner of Social Media Examiner. We're going to be talking with him this week and let him explain exactly how he has done this and how you can do the same for your business. Click here to download or listen to this episode now. Spiritual Foundations This week’s spiritual foundations should be exciting for you because I'm about to reveal to you a secret superpower you probably did not know you had. If you're a follower of Jesus, you are part of what's called the royal priesthood. It means that you are both a king and a priest under the kingly priesthood of Jesus Christ. In the old covenant, kings and priests were two different groups of people. You could be a king or a priest, but you could not be both at the same time. Today, if we are in Christ, we are both kings and priests. A royal priesthood. That means we have double the supernatural speaking power because of our king-priesthood roles.   How do I know this? Well, if you look in Ecclesiastes chapter eight verse four it says, “Where the word of a king is, there is power.” If you look at Deuteronomy, chapter 21 verse five it says of priests, “By their word, every controversy and every assault shall be settled.” As a believer, if you're in business, you have an edge over other business people. There you go, I said it.   What you say about your business deals will come to pass. You have that power in your speech. If you get falsely accused of something, if people give you bad reviews online or say bad things about you as they inevitably will, you need to know that by your very word, every controversy and every assault will be settled. This doesn't just apply to your business, it also applies the rest of your life. As a king-priest, you can bless your children by speaking words of destiny over them. You have the power to set in motion the supernatural forces that will give them what they need to win the battles of life and live out their destiny.  Instead of agreeing with the devil when he says bad things about you, your life, your business, and your family, you should declare the opposite. You should say, along with me, “I live under supernatural protection. I prosper in all my relationships. God forgives all my iniquities and heals all my diseases.”   You can say, straight from Scripture, “The Lord will make my way prosperous and give me good success.” You've got double the speaking power of any king or priest from the old covenant. Use your double speaking power and bring these blessings to fruition in your own life. Speak what you want to see and go out there and be the royal priest that you are. Tip of the Week I'm going to confess right now that I have never understood cryptocurrency. I hear people talking about Bitcoin and I just nod politely and listen, realizing I have no idea what they're talking about. That is until I had a conversation with my friend Joel Comm who is now the co-host of The Bad Crypto Podcast. This is a great place to start getting answers to questions like: What is cryptocurrency? What is Bitcoin? Does it have a place in your future? I think after listening to a couple of episodes, the answer is, “Yes it does.” I think this is the future of currency, of investing. It can be hard to understand, but these guys make it easy. My advice is to start at episode one and listen to each successive episode to get caught up. Take a listen, you’ll thank me…I promise. Feature Presentation: “Make Your Own YouTube Reality Show & Grow Your Business Like Crazy” This week’s guest is my friend Michael Stelzner. He's the founder of Social Media Examiner, and the author of books like Launch and Writing White Papers. Michael is also the man behind Social Media Marketing World, the industry's largest conference. He's also the host of the Social Media Marketing Podcast, founder of the Social Media Marketing Society, host of the weekly Social Media Marketing Talk Show, and the central character in the YouTube reality show The Journey, an episodic documentary about his own company. Here are a few snippets from our conversation: Take a journey – Michael discusses how an episodic YouTube channel played a significant role in growing his business by 62% (6:13) The Mother of Invention – Michael reveals the story behind “The Journey” and how he went from idea to execution in seven days (7:30) Video killed the radio star – Michael answers the questions, “Why video?” and “Why now?” (9:12) No one resonates with rosy – Why it’s a good idea to reveal your flaws to your audience, even if it makes you uncomfortable (11:13) Authenticity is a contact sport – Michael talks about the dark side of being transparent and how, like a Jedi master, you can make it work for you (14:18) Swim with the sharks without getting eaten – How to draw the line between content marketing and shameless promotion (15:16)  Binge-watching as a business strategy – Michael shares about the power of creating compelling content, and doing it on your own terms (18:34) Getting to know you – Why video creates a highly sought-after connection with you and your business, even if viewers have never met you in person (22:07) The thousand-mile journey begins with the first step – Michael opens up about what it takes to begin your own Journey, whether you have a team or it’s just you against the world (25:45) Follow someone through a minefield – Michael shows you the most common pitfalls of creating your own Journey, and how to avoid them (27:58) Resources Mentioned In This Episode The Prosperity Academy The Bad Crypto Podcast Social Media Examiner Launch: How to Quickly Propel Your Business Beyond the Competition Writing White Papers: How to Capture Readers and Keep Them Engaged Social Media Marketing World Social Media Marketing Podcast Social Media Marketing Society Social Media Marketing Talk Show The Journey Zoom H4n Pro How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

33rd Episode’s Show Notes Michael Stelzner founded Social Media Examiner in 2009, and his biggest success was the Social Media Marketing World Conference. Jeff Bullas’s blog receives over 5 million visitors a year. David Beebe  Is an Emmy-winning Branded Content Producer, Keynote Speaker, and Content Decoded. Jeremiah Gardner has been featured in Forbes, The Huffington Post, Entrepreneur Magazine, Lifehacker, and The Guardian. Mike Allton is a Content Marketing Practitioner, an award-winning Blogger and an Author. John Nemo is a Bestselling Author who wrote 7 books, a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant. These are the most successful people I have chosen to share their key success factors with you. Hello, Reach or Miss listeners. It’s almost impossible to tell what exactly makes a successful entrepreneurial brand so successful. However, I discovered that when we dig deep, all of the leading entrepreneurs have the one key success factor that works for them. I’ve chosen 6 successful guests to share their 8 key factors of success, which can be implemented by any entrepreneur that is looking to break their own records and become a market leader and a successful entrepreneur.  The one key success factor   Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. There was a very clear motto in Michael Stelzner’s interview. When I asked Michael about his best advice for entrepreneurs and new small business owners, he had a clear answer: I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be, and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them questions, to understand what their challenges are. I think it’s the number one way that anybody can be successful. A lot of times we think that everyone is like us, which is totally not true, and we say “if everyone is like me, then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Michael Stelzner’s one key success factor I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again.   Jeff Bullas Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author. He works with companies and executives to grow their online businesses through social, digital, and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com (http://www.jeffbullas.com) . He has spent most of his business career involved with information technologies, telecommunications, and the web. For Jeff Bullas, starting his social media career was a result of four different influences that happen around the same time:  He was looking for a new career path. Jeff told me he read David Meerman Scott’s book, The New Rules of Marketing and PR, in 2008. Meerman talked about the power of content to attract the audience instead of having to go out and chase them and it sounded like a good idea to me because most businesses use cold calls.. He came upon Tim Ferries, who he worked for and Tim Ferries liked the idea. The last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on then start a blog… “For me,”...

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn:  The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watch: How to engage customers with organic content on social media

Michael Stelzner Show Notes Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Most passionate about I recently started something brand new, called The Journey, which is episodic documentary – a weekly short documentary about my company and the impossible mission that we are on to take the conference to a bigger place, which seems impossible right now. And every week, I’m documenting the struggle and how I’m breaking through in a short 5-7 minute videos, and so far my community loves it. We plan on doing it for five months, until the Social Media Marketing World conference. I think it’s one of the most fun things I’ve ever done, because it’s a real documentary about a real company that struggling to become successful. Our conference, Social Media Marketing World, had 3100 people there in 2017, and we want to grow that by 62% year over year, and then another 100% a year over year. We want to get to 10,000 people on the conference of 2019, which would more than triple our growth in 24 months. And we hope that, by sharing this journey, people will help us accomplish our mission, and a lot of people would find it entertaining, exciting, and learn from it along the way. Michael’s Career I started as a writer, and then in 2009 I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com, for 10 dollars. And I connected some of my friends that were writers and encouraged them to write for this movement that I was starting that was called Social Media Examiner. In 2009, there were not a lot of websites that were giving out a lot of free information and this thing just took off, and in months, all of a sudden I had a crazy successful blog in my hand! And then the rest is history… right? From that blog we were able to launch online conference, and then a physical conference, and then a podcast and live show; all these things that we are doing today, over eight years later. Michael’s customers Anyone who understands the importance of doing marketing with social media, so it’s typically somebody who is either a self-employed person who has a business and doesn’t have a lot of money, and wants to figure out how to use Social Media to grow the business or it’s somebody who works for a business, and their job is to do marketing for that business. I classify all these people as the label marketers. Social Media changes every week, this is what gives us longevity because unlike other industries, like science for example, where once you discover something that’s true, you can kind of rely on that forever; in the world of social media marketing, things change constantly and as a result, marketers need to keep up with it all and that’s where we come in. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that met your customers happened to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Biggest failure with a customer I was already very successful,...

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael is the Founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also Host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society. Sponsors DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! LegalZoom: Invest your time and money in your business, and use LegalZoom for the legal stuff. Save even more by entering EOF in the referral box at checkout! OnePageCRM: Finally, your team can focus on sales, not software. Visit OnePageCRM.com/fire for a sixty day free trial.

How do you make your blog more successful?  How do you manage tasks?  How do you know what ideas to focus on and when to move on to something else?   These are the some of the questions we discuss on today’s show   Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.

Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.  

Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.  

Michael Stelzner is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers” and the man behind large events, such as Social Media Marketing World and Social Media Success Summit.  He is also host of the Social Media Marketing podcast and weekly Blab.  

I'm thrilled to have the founder of Social Media Examiner Michael Stelzner on the show today. Michael is also the author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Feedback Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Michael is the Founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also Host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society.

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Mike Stelzner:   Michael Stelzner is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society. Links: http://www.socialmediaexaminer.com/ https://twitter.com/Mike_Stelzner https://twitter.com/smexaminer https://www.facebook.com/smexaminer   About Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Our mission is to help you navigate the constantly changing social media jungle. Our editorial team works with the world’s top social media pros to bring you original and comprehensive articles, expert interviews, reviews of the latest industry research and the news you need to know to improve your social media marketing. More than 400,000 email subscribers look forward to our daily original articles.   Social Media Examiner also hosts two popular podcasts and a weekly live video show.   The Social Media Marketing podcast—a top 10 marketing podcast on iTunes—is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.   The Social Media Examiner Show is a daily 10-minute showdesigned to keep you up-to-date on the latest social media marketing know-how. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level.   The Morning Social Media TALK show is a weekly live show where we review the week’s top news in social media and what it means for marketers.   The industry’s leading physical conference, Social Media Marketing World®, is also hosted by Social Media Examiner. The event takes place in the spring of each year in San Diego, California.     Items/people mentioned in the show: Social Media Success Summit 

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast show.

The Social Network Show welcomes Michael Stelzner to the March 10, 2014 show. Michael Stelzner, the Founder and CEO of Social Media Examiner, Founder of My Kids' Adventures, author, and podcaster, shares the details of the upcoming event in San Diego, Social Media Marketing World 2014. The event takes place March 26-28 and will have 2000 attendees with the top social media presenters from around the world. Listen to the show to hear how Mike decided to start his magazine and his magic formula for success. Hear him talk realistically about building an audience and his ideas on building his audience with his other business, My Kids' Adventures. Michael Stelzner is the CEO/Founder of Social Media Examiner the world's largest online social media magazine which aims to help business learn to use social media, blogs and podcasts to connect with customers, increase awareness and increase sales. He is also the Founder of My Kids' Adventures, an online magazine that helps busy parents create adventures with their children. Mike authored the books, Launch and Writing White Papers and hosts a podcast called Social Media Marketing podcast.                  

With white paper guru Michael Stelzner

With white paper guru Michael Stelzner