Podcasts about notre dame university

On this episode of Women on the Line we chat with Maxine Chi (Chai) who is a contributor to the Our Story: Aboriginal – Chinese people in Australia, an exhibition that has been curated by Zhou Xiaoping and held at the National Museum of Australia in Canberra until 27 January 2026. Maxine is a Bardi Aboriginal woman who has Chinese, Japanese and Scottish ancestry. She was born in Broome, Western Australia in 1954, a place which has a rich history of people from around the world, mainly Asia and Australia, coming to live and work in the pearling industry from the late 1890s. Maxine currently teaches the Graduate Certificate in Aboriginal Studies at Notre Dame University, Broome Campus, online and face to face with her students. She has worked in various government positions in State and Commonwealth Governments as well as the Kimberley Land Council, the Aboriginal Legal Service of WA (Inc), Department of Housing (WA) and is a member of the Bardi and Jawi Niimidiman Aboriginal Corporation the native title body for her countrymen and women. 

On June 1, 1925, the Supreme Court declared, “The child is not the mere creature of the State; those who nurture him and direct his destiny have the right, coupled with the high duty, to recognize and prepare him for additional obligations.” Pierce firmly established the liberty of parents to direct the lives of their minor children without interference by the government.You've listened to our Left Panel's discussion of Pierce – now, it's the Right Panel's turn! Today, we speak with Michael Farris, founding president of ParentalRights.org and former CEO and president of Alliance Defending Freedom; Melissa Moschella, professor of practice and philosophy at Notre Dame University's McGrath Center for Church Life; and Emilie Kao, Vice President of Alliance Defending Freedom.The EPPiC Broadcast is hosted by Michael Ramey, president of the Parental Rights Foundation. You can sign up for email alerts to keep yourself informed on parental rights news at https://parentalrightsfoundation.org/get-involved/.Support the show

Listen to Fr. Peter Galadza, PhD, Professor Emeritus (as of 2020) in the Faculty of Theology of the University of Saint Michael's College (USMC) in the University of Toronto, being interviewed by Rev. Dr. Andrew Stirling. In this episode, they discuss the impact and influence of Scripture throughout Peter's life, from his practices as a priest to how he has helped his family discover the power of Scripture and how it can be applied in a practical manner in everyday life. Read the transcript: biblesociety.ca/transcript-scripture-untangled-s10-ep5---Learn more about the Canadian Bible Society: biblesociety.caHelp people hear God speak: biblesociety.ca/donateConnect with us on Instagram: @canadianbiblesocietyWhether you're well-versed in Scripture or just starting out on your journey, The Bible Course offers a superb overview of the world's best-selling book. This eight-session course will help you grow in your understanding of the Bible. Watch the first session of The Bible Course and learn more at biblecourse.ca. ---Fr. Peter Galadza, PhD is Professor Emeritus (as of 2020) in the Faculty of Theology of the University of Saint Michael's College (USMC) in the University of Toronto, and recently retired Director of the Sheptytsky Institute of Eastern Christian Studies at USMC. In 2022 he held the Basil H. Losten Visiting Professorship in Ukrainian Church Studies at the Catholic University of America (CUA).In 2003-2004 Fr. Galadza was a research fellow at Harvard University's Dumbarton Oaks Byzantine Research Center in Georgetown, Washington, DC. He was subsequently elected President of the international academic association, Societas Orientalium Liturgiarum.In 2004, his book, The Theology and Liturgical Work of Andrei Sheptytsky, appeared in the series, Orientalia Christiana Analecta, edited by Robert Taft, SJ. Galadza is the author of more than 65 articles, and editor of several other books. His contribution to liturgical scholarship is the subject of an entire chapter, “La riforma liturgica nel pensiero di P. Galadza,” in a monograph by Marcel Mojzeš, Il movimento liturgico nelle Chiese bizantine: Analisi di alcune tendenze di reforma nel XX secolo, Bibliotheca “Ephemerides Liturgicae” Subsidia 132 (Rome: Edizioni Liturgiche, 2005), pp. 221-28. In March 2025, on the occasion of Galadza's 70th birthday, CUA Press published a commemorative collection of papers by more than 20 scholars, including Andrew Louth, dedicated to Galadza. The volume, Eastern Catholic Theology in Action: Essays in Liturgy, Ecclesiology and Ecumenism, focuses on the three areas in which he has worked most extensively. During the 1999-2000 academic year, Fr. Galadza served as dean of the L'viv Theological Academy in Ukraine (presently the Ukrainian Catholic University), for which he was awarded an archpriest's pectoral cross by then Bishop Lubomyr Husar. He was ordained to the presbyterate in 1981 by Patriarch Josyf Slipyj.Fr. Galadza earned his PhD at the University of Toronto, his MA in Liturgy from Notre Dame University and his MDiv from Catholic Theological Union in Chicago.His wife, Olenka, is a high school teacher and iconographer. They have three children, Daniel, Marika and Ivanka.

Ken Hallenius joins us from the campus of Notre Dame University in South Bend to share his thoughts on the election of the new pope.Subscribe to the Morning Blend on your favorite podcast platform.Find this show on the free Hail Mary Media App, along with a radio live-stream, prayers, news, and more.Look through past episodes or support this podcast.The Morning Blend is a production of Mater Dei Radio in Portland, Oregon.

For 35 years Theodore Hesburgh headed Notre Dame University, becoming one of America's leading figures in both higher education and Christian faith.In this 1990 interview Hesburgh talks about his autobiography, God, Country, Notre Dame.Get your copy of God, Country, Notre Dame by Theodore HesburghAs an Amazon Associate, Now I've Heard Everything earns from qualifying purchases.You may also enjoy my interviews with Marva Collins and Helen Prejean For more vintage interviews with celebrities, leaders, and influencers, subscribe to Now I've Heard Everything on Spotify, Apple Podcasts. and now on YouTubePhoto by U.S. Institute of Peac#Catholic #NotreDame #1960s #college

Cardinals from around the world are meeting at the Vatican to elect the next head of the catholic church in a secret conclave. There are thought to have been three popes from Africa in the past, but the last of those was more than 1,500 years ago. So, could the new pope come from Africa? And what is at stake for the continent as the catholic church chooses its next leader? Alan Kasujja speaks to Reverend Professor Paulinus Odozor, a Professor of Theology and African Studies at Notre Dame University.

America stands at a democratic crossroads, facing threats not from invasion or coup, but from methodical dismantling from within. This is the reality: federal agencies are gutted, political opponents are targeted, judges are being arrested for not advancing Trump's agenda, and courts are delegitimized with alarming speed.Dr. Laura Gamboa, democracy expert from Notre Dame University, and author of the book Resisting Backsliding: Opposition Strategies against the Erosion of Democracy, joins the pod and brings critical insight from her studies of democratic backsliding across Latin America. What makes our current crisis particularly insidious is how democratic institutions themselves become weapons against democracy. Unlike military coups, this erosion happens gradually enough that many citizens fail to recognize the danger until it's too late.The courts represent our most significant remaining bulwark, but they cannot stand alone. Gamboa explains how Colombia's constitutional court successfully blocked President Uribe's authoritarian ambitions – but only because they received visible public support and political allies in Congress. When judges feel abandoned, as happened in Venezuela, they become reluctant to oppose even clearly unconstitutional power grabs.For resistance to succeed, several strategies prove essential: protests need focused goals rather than diffuse expressions of discontent; democracy defenders must build coalitions beyond partisan lines; and Americans should learn from countries that have successfully resisted democratic erosion rather than reinventing strategies. Dr. Gamboa outlines some innovative tactics beyond traditional demonstrations that we need to start considering, particularly focused on protecting electoral integrity.The window for action is narrowing daily. Once courts are fully co-opted and election administration compromised, reversing democratic decline becomes exponentially harder. -------------------------Follow Deep Dive:BlueskyYouTube Email: deepdivewithshawn@gmail.com Music: Majestic Earth - Joystock

Haley McNamara and Dani Pinter sit down with Melinda Tankard Reist, Co-Founder and Movement Director of Collective Shout, for a discussion around the recent successful campaign to remove a sexually violent game called “No Mercy” from Steam. Melinda describes how the game allows players to sexually assault your family members and rewards you for doing so. In less than a week, this campaign garnered over 70,000 signatures and over 3,000 emails sent to the CEO of Valve to remove this game. Despite the backlash and threats, Melinda and the team at Collective Shout continue their work to protect women and children from objectification and sexualization. Melinda is an author, speaker, media commentator and campaigner. She is best known for her work addressing sexualization, objectification, harms of pornography, sexual exploitation, trafficking and violence against women. Melinda is author/editor of seven books (no. 8 on boundary-setting for girls forthcoming 2025). She co-founded Collective Shout for a world free of sexploitation 15 years ago, and is Movement Director. Melinda is an Ambassador for World Vision Australia, Compassion Australia, Hagar NZ and the youth mentoring body the Raise Foundation. She is also Senior Lecturer in the Centre for Culture and Ethics, Notre Dame University, Sydney and named in the Who's Who of Australian Women and the World Who's Who of Women. In 2024 she was the recipient of the ‘Global Impact Award' presented at the Coalition to End Sexual Exploitation [CESE] Global Summit in Washington DC. 

Within days, perhaps even hours of Pope Francis's funeral, the discreet meetings will begin among the 135 cardinals who will elect the next Pope. When the doors close on the conclave, we won't – strictly speaking, shouldn't – know anything until a new pope appears on the balcony of St Peter's Square. But what happens in the crucial days leading up to the conclave as candidates start to emerge. FRANCIS CAMPBELL is vice chancellor of Notre Dame University in Australia. He also served as the UK ambassador to the Holy See.

Claire Giangrave from the Religion News Service is in Rome where the city is preparing for the funeral of Pope Francis. There's a guest list including princes, presidents, and prime ministers. Why is this funeral as much a geopolitical event as a centuries-old religious rite?Within days, perhaps even hours of Pope Francis's funeral, the discreet meetings will begin among the 135 cardinals who will elect the next Pope. When the doors close on the conclave, we won't – strictly speaking, shouldn't – know anything until a new pope appears on the balcony of St Peter's Square. But what happens in the crucial days leading up to the conclave as candidates start to emerge. FRANCIS CAMPBELL is vice chancellor of Notre Dame University in Australia. He also served as the UK ambassador to the Holy See.MARK SHRIVER has spent much of his life around power. He was a successful Democratic Party politician and he's a Kennedy. JFK and Bobby were his uncles and his father, Sargent Shriver ran for vice-president. But he's also had a life of service, working with disadvantaged kids. A decade ago, grappling with his own Catholicism, he became fascinated with the relatively new Pope Francis. He wanted to recharge his faith. The result was an extraordinary book, Pilgrimage: My Search for the Real Pope Francis. We spoke with Mark when the book came out in 2017 but this week, we caught up again.

Join the Indiana exploration--Notre Dame University; South Bend's Studebaker Museum; Indiana Dunes National Park; Cedar Lake Museum; Charlestown State Park, and historic French Lick Resort.

Mojofest Dublin 2025: Mobile Content Creation Festival, this preview by Marie-Clare Byard Mojofest is back in Dublin for 2025 in UCD, it is a two-day festival on April 28th and 29th aimed at mobile content creators and industry professionals. The event offers keynotes, panels, hands-on workshops, and networking opportunities focused on the future of mobile storytelling and digital engagement, giving attendees a great opportunity to network and connect to learn from the best in the industry. Attendees can expect to learn from over 30 speakers, including recognised creators like Hannah Wilson and Jacque (Jacqueline) Smith, VP of digital video CNN and explore the latest mobile technology Comment on what to expert as I would have described it as a former attendee: For attendees, words cannot describe the motivation and inspiration you will get from this event, along with the global community of creatent creator connections and the amazing opportunity to learn hands-on from these industry experts in the workshops. Mojofest, Dublin, 28th, 29th April When and where is it on? 28th & 29th April, 2025 - UCD, In the O'Reilly Hall Conference Centre, University College, Belfield, Dublin 4 How many years has it been going? It started as RTÉ Mojocon in 2015 when I was head of innovation. It ran for 3 years until I took an exit package and started Mojofest in 2018. This is the 4th Mojofest (disrupted by Covid) but also the 10-year anniversary of our first Mojocon event which was at the CCD in Dublin. What was the inspiration to start it? Mainly frustration to be honest. I'd started training media organisations in Mobile Journalism in 2011 and was getting great feedback on the training but not much progress on implementation and transformation. After meeting several other early adopters like Nick Garnett and Marc Settle from BBC, John Inge Johansen from NRK, Illico Elia formerly Reuters and Len Clarke from Notre Dame University it became clear that there was a need for a network and an event seemed like the logical way to create one. That network, started after RTÉ Mojocon as a group on Facebook in 2015 now has over 7500 members from over 100 countries. What exciting things can people look forward to? We are just about to announce Jacque (Jacqueline) Smith, VP of digital video with CNN will be keynoting on day one and day two we have Hannah Wilson who has a social following of 750k across platforms both of whom speak about the top trends and tips for success with social/digital/vertical storytelling. We have 16 workshops already announced and expect there will be even more over the event. Many of these are practical hands-on learning sessions will be of real value for attendees who want to acquire/perfect new skills. The expo will be full of the leading brands making apps and accessories for professional grade mobile content creation. Many will have special event only prices and offers. What opportunities are on offer for those attending? We are hosting a networking event on Monday night in the city centre and I'm hoping to run a quiz with prizes and giveaways at it also. Who will be speaking? https://mojofest.eu/alllspeakers Keynote speaker, day 1: Jacque (Jacqueline) Smith, VP of digital video CNN Keynote speaker, day 2: Hannah Wilson, Content Creator / Influencer And unlike so many other events we have almost no "commercial" speakers. Our speakers are predominantly on stage, some for the first time, because they have a great, inspiring story to share. What tips would you give to people attending to get the most out of? Our motto has always been Inspire | Equip | Educate so to make the most of the experience attend as many sessions as you can. Grab some bargains and network like crazy! How can people book tickets? https://mojofest.eu Anything else you'd like to add / we should have asked? We have several sessions on AI this year as that has been the big new development in the last two years. If you have only a vague idea of the creative p...

Gloria Purvis is an author, commentator, public scholar, and the host and executive producer of The Gloria Purvis Podcast. Through her media presence, she has been a strong Catholic voice for life issues, religious liberty, and racial justice. She was Our Sunday Visitor's Catholic of the Year for 2020.She presented a powerful video series entitled Racism, Human Dignity and The Catholic Church through the Word on Fire Institute. She was part of a groundbreaking, exclusive interview with Pope Francis with a delegation from America Media.Most recently, she delivered one of the keynote speeches at the historic National Eucharistic Congress in Indianapolis, Indiana. She is the Inaugural Pastoral Fellow at the McGrath Institute for Church Life at Notre Dame University and recently received Honorary Doctorates in Humane Letters from the University of Portland in Oregon and Salve Regina University in Rhode Island. She currently serves on the Board of Directors for Catholic Charities USA. We talked today about our Christian responsibility not only to avoid acting unjustly, but also to actively oppose injustice.Listen to an extra segment on our Patreon page.

This episode is sponsored by…NCH:Set up an LLC to protect your investments! – https://nchinc.com/rtrTARDUS:Get expert financial education and build your Income Snowball at https://renttoretirement.com/tarduswealthREALSOURCE RESIDENTIAL:Invest in multifamily opportunities in the best markets! https://realsourceresidential.com/rtrIn this episode of the Rent To Retirement Podcast, hosts Adam Schroeder and Eric dive deep into the booming real estate markets of South Bend, Indiana, and Iowa. If you're an investor looking for affordable properties with high cash flow potential, this episode is a must-listen!

This episode is sponsored by…NCH:Set up an LLC to protect your investments! – https://nchinc.com/rtrTARDUS:Get expert financial education and build your Income Snowball at https://renttoretirement.com/tarduswealthREALSOURCE RESIDENTIAL:Invest in multifamily opportunities in the best markets! https://realsourceresidential.com/rtrIn this episode of the Rent To Retirement Podcast, hosts Adam Schroeder and Eric dive deep into the booming real estate markets of South Bend, Indiana, and Iowa. If you're an investor looking for affordable properties with high cash flow potential, this episode is a must-listen!

In this episode of Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates.=================================================================Best Moments:(01:10) Jay's family meal planning schedule(02:28) The topic of clickbait is introduced(03:30) Differentiating between good and bad forms of clickbait(04:36) Effectiveness of negative subject lines in marketing(05:17) Changes in LinkedIn video content presentation(06:38) Effective word choices for video hooks(07:13) Instagram's new feature for trialing Reels(07:55) The importance of aggressive hooks in marketing(08:19) Daniel's date night plans=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In a compelling new installment of Do This, Not That, Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller, Chief Revenue Officer at Vox Media. They explore Geoff's illustrious career in media sales, his leadership philosophies, and his work-life integration.=================================================================Key Discussion Points:(00:40) Launch of the "My Path" series by Jay Schwedelson(02:23) Geoff Schiller details his current role and initiatives at Vox Media(03:12) Geoff's entry into advertising and the media industry(07:18) Early career experiences and lessons from E! Online(12:30) Geoff's criteria for hiring and fostering talent(14:02) Importance of personal branding in career progression(15:59) Balancing a high-profile career with family commitments(18:15) Personal anecdotes including Geoff's celebrity bucket list and affinity for Rocky movies(20:06) An overview of Vox Media's diverse content and influential podcasts=================================================================Guest Bio:Geoff Schiller, as the CRO of Vox Media, directs the advertising strategy for a dynamic array of brands such as New York Magazine, The Verge, and Eater. With a profound background spanning two decades in media sales, Geoff has been instrumental in propelling Vox Media's growth and presence across digital platforms, shaping the company into a powerhouse of digital storytelling.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies.=================================================================Best Moments:(00:44) Introduction to the topic of timing offers throughout the year(01:45) B2B offers that perform well in January and February(02:37) Webinar performance and optimal timing(03:28) Consumer offers that perform well in January and February(04:08) Subscription offers and their poor performance in early months(05:41) "Since You Didn't Ask" segment about Jay's daughter's Depop business(08:27) Jay's experience with jury duty=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices.=================================================================Best Moments:(01:31) Question about email marketing automation programs(03:28) Common mistakes in setting up email automation triggers(04:50) Importance of updating automated content for the new year(05:29) Avoiding reputation damage with poorly timed automated emails(06:07) The impact of scheduled social posts on engagement(07:29) Promotion of Marigold's loyalty program optimization guide(08:32) Dating advice question for teenagers(09:19) Jay's perspective on modern teenage dating practices=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways.=================================================================Best Moments:(00:56) The holidays are over, and people are back at work(01:14) TikTok trend of awkward photo sessions at JCPenney(02:23) Criticism of misleading marketing statistics(04:37) Updates from the Consumer Electronics Show (CES)(06:23) The rise of AI-integrated TVs and connected TV marketing(07:43) Review of the Extreme Makeover Home Edition reboot(08:26) Anticipation for Kitchen Nightmares season 2(08:54) Commentary on award shows and acceptance speeches(09:54) Announcement of Eventastic, a free virtual event about events=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January.=================================================================Best Moments:(00:41) New Year reflections and motivational posts(01:53) Jay's holiday trip to Japan(02:34) January marketing strategies and performance metrics(03:23) Focusing on low-hanging fruit and conversion rates(04:35) Discussion about "Blue Monday" marketing campaigns(05:41) Capitalizing on January trends like Dry January(06:02) LinkedIn connections and networking in January(07:09) Reigniting cold leads after the holiday season(07:42) Personal New Year's resolutions update(09:37) Podcast recommendations and wrap-up=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.=================================================================Best Moments:(01:32) Jeffrey's entry into the email newsletter industry(03:30) Insights on email newsletter sponsorships(05:36) Comparing personal brands to generic publisher newsletters in effectiveness(10:29) Setting realistic performance expectations for newsletter ads(12:19) Key metrics for monetizing your newsletter(14:13) Jeffrey's personal tips for visiting Disney World(15:38) Ranking the best and worst rides at Disney and Universal=================================================================Guest Bio:Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results.=================================================================Best Moments:(00:45) Introduction to the ultimate call-to-action button episode(01:26) The difference between call-to-action and statement of value(02:47) The secret sauce for CTA buttons: using first-person language(03:49) Optimizing submission buttons on landing pages(04:52) The impact of social proof near CTA buttons(05:49) Introduction to Marigold, the podcast sponsor(06:39) "Since You Didn't Ask" segment: Jay's airplane seating dilemma=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.=================================================================Best Moments:(01:24) Why LinkedIn automation programs should be avoided(02:50) The importance of sending regular emails to your database(04:32) When to stop trying to win back unengaged email subscribers(05:44) Brief mention of Marigold, an email sending platform(06:42) A secret Netflix hack for finding more content categories(08:13) Introduction to secretmenus.com for hidden restaurant menu items=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.=================================================================Best Moments:(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance(02:25) ChatGPT's growing user base and implications for marketing(03:41) Tips for optimizing content for AI search tools like SearchGPT(06:06) Effective email subject line keywords for January in B2B and B2C marketing(07:26) Unusual collaboration between Dove soap and Crumble cookies(08:16) Updates on popular TV shows like Squid Game and Wicked(09:19) Top New Year's resolutions for 2025=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.=================================================================Best Moments:(01:00) New Year's Eve plans and opinions(01:43) Discussing marketing mindset for the start of the year(02:04) Consumer mindset and subscription trends in the new year(02:40) Importance of educational content in early-year marketing(03:19) Providing value through free content and forecasts(04:05) Social media engagement strategies for the new year(04:34) Managing expectations for early-year metrics(05:00) Benefits of posting during holidays(05:18) Importance of maintaining marketing habits(06:06) Connecting with influencers during slower periods(06:35) Attaching to new habits through content creation(07:39) Discussion on how long to say "Happy New Year"(08:51) Wrap-up and podcast recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Ryan Alford, a successful marketer and podcaster, about his career journey and insights into the podcasting industry.=================================================================Best Moments:(00:55) Ryan's background and early career in advertising(02:28) Ryan's transition from agency work to entrepreneurship(05:27) Discussion on the fallacy of "do what you love" career advice(11:44) Ryan's journey into podcasting and agency ownership(16:54) The current state and future of podcasting(19:32) Ryan's current business ventures and the Radcast Network=================================================================Guest Bio:Ryan Alford is a marketing expert and entrepreneur with over 20 years of experience in the industry. He is the host of the popular podcast Right About Now and the founder of the Radcast Network. Ryan's career spans from working at top advertising agencies to running his own successful podcast and marketing ventures. He is known for his insights into media trends and his innovative approach to podcasting and content creation.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.=================================================================Best Moments:(00:40) Introduction to the topic of overlooked prospects(00:56) 24% of offer page visits occur after the offer expires(02:28) Higher lifetime value of customers who convert on expired offers(04:02) Importance of having strategies for expired offer pages(05:32) Podcast sponsorship by Marigold(06:30) "Since You Didn't Ask" segment on misunderstandings about Jay's profession(08:55) Information about upcoming events and programs=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes.=================================================================Best Moments:(01:37) Question about double opt-in for newsletters(02:57) Reasons not to use double opt-in for email lists(05:06) Sponsor message for Marigold email platform(06:02) Three "This or That" questions from a listener(08:16) Jay's experience auditioning for a reality show=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture.=================================================================Best Moments:(00:56) Introduction of SearchGPT, a new search tool from OpenAI(02:04) Growth of Threads, Meta's Twitter-like app(03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd"(04:15) The effectiveness of using "most" in email subject lines(05:40) New real estate platform showing political affiliations of neighbors(06:30) National Film Registry's latest additions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space.=================================================================Best Moments:(01:05) Jay discusses the trend of wearing taller socks(02:07) YouTube Shorts becoming increasingly important for marketers(03:00) Serialized short-form video content trending in marketing(03:48) The decline of generic email templates in marketing(04:38) The growing importance of zero-party data and AI-driven personalization(05:22) Sentiment-based content marketing and segmentation(06:21) The rise of B2B influencers and creator-led content(07:17) Discussion about "The Rizzler," a popular young influencer=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.=================================================================Best Moments:(01:18) Lyndsay's background in sports marketing(04:07) Managing multiple brands and marketing responsibilities(05:31) Segmentation strategies based on past behaviors and interests(08:58) Cross-promotion between concerts and hockey games(10:05) Using animated GIFs and creative elements in emails(12:18) Email sending cadence and timing strategies(13:54) Collaboration between marketing, social media, and PR teams(14:56) Testing new ideas and creative approaches(15:50) Discussion of the catfish-throwing tradition at Predators games=================================================================Guest Bio:Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.=================================================================Best Moments:(01:07) Why marketing performance is poor in early January(01:51) Data on email click-through rates in January(03:17) Increased unsubscribe rates in early January(04:14) Effective content types for January marketing(05:12) Examples of successful list and checklist content for B2B marketing(05:59) Examples of successful list and checklist content for consumer marketing(06:37) Introduction to Marigold, the podcast sponsor(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.=================================================================Best Moments:(01:24) Discussing the impact of negative feedback(02:28) Sharing negative comments received about the podcast(05:11) Sponsor message for Marigold, an email sending platform(06:06) Answering random questions from listeners(07:26) Tackling "this or that" questions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."=================================================================Best Moments:LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.=================================================================Best Moments:(00:07) Introduction to the new special series The Bathroom Break(01:03) Hosts share their New Year's resolutions(01:57) Marketing predictions for 2025 begin(02:06) Edutainment content predicted to replace white papers and guides(02:46) Surge in niche media, especially podcasting(03:39) Trend towards intimate short events, both virtual and in-person(04:32) Prediction of crowdsourced content becoming popular(05:19) Importance of creativity in marketing to increase(06:23) Discussion on Pinterest's prediction of pickles becoming a major trend=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.=================================================================Best Moments:(00:59) Definition of public speaking in various contexts(01:58) The importance of not memorizing speeches(02:51) How to effectively practice for public speaking(03:33) The rule of not referencing information older than a year(04:36) Handling Q&A sessions and validating audience questions(05:27) The importance of "filling the space" when speaking(06:06) Avoiding making the audience feel uncomfortable or stupid(07:00) Introduction of the podcast sponsor, Marigold(07:57) "Since You Didn't Ask" segment: Party fail stories=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.=================================================================Best Moments:(00:40) Introduction to the "My Path" series focusing on career journeys(02:04) Zachary's path to his current role in social media(09:01) What to look for when hiring for social media positions(12:20) The importance of passion for the subject matter in social media roles(15:17) The relationship between marketing and PR in social media(17:23) Balancing personal life and professional expectations in sports=================================================================Guest Bio:Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.=================================================================Best Moments:(01:34) Marketing tactics that no longer perform well(02:24) First name personalization in email subject lines becoming ineffective(03:19) The negative impact of stock photos on engagement(04:45) The downsides of buying cold email lists(06:10) Introduction of Marigold, the podcast sponsor(07:04) Jay's personal experience with holiday cards=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.=================================================================Best Moments:(01:02) X (formerly Twitter) releases Grok AI chatbot to all users(02:08) LinkedIn updates video metrics visibility on mobile app(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast(05:44) New email subject line trends for B2B and consumer marketing(06:32) Netflix show recommendation: Is It Cake? Holiday Edition(07:38) Announcement of Paris and Nicole: The Encore on Peacock=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.=================================================================Best Moments:(00:48) Brief discussion on Spotify Wrapped results(01:51) Introduction to the main topic: valuable marketing real estate(02:07) Email signatures: An underutilized marketing space(03:04) PS sections in emails: Boosting click-through rates(03:31) Thank you pages: Turning them into opportunities for additional offers(04:28) Welcome emails: Setting the tone with a strong first impression(04:52) Instagram highlights and pinned posts: Creative ways to showcase key content(05:45) Voicemail creativity: Adding value to missed calls(06:37) LinkedIn features: Making the most of away messages and featured links=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content creation and effective public speaking tips for marketers.=================================================================Best Moments:(01:40) Morgan's journey into content creation(03:51) Concept of turning employees into company influencers(05:32) Addressing concerns about employees becoming "stars"(08:53) Strategies for content creation across different channels(10:49) Common pitfalls in content creation and engagement(13:30) The importance of personality-led marketing in the age of AI(15:05) Morgan's tips for effective public speaking=================================================================Guest Bio:Morgan J Ingram is the founder and CEO of AMP Creative, a company that helps executives and founders create credible content that converts. With over 167,000 followers on LinkedIn, Morgan is a well-known figure in the B2B marketing universe. He started his content creation journey in 2016 and has since become an expert in leveraging internal influencers for business growth. Morgan is passionate about helping businesses harness the power of their teams to drive authentic and impactful marketing strategies.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=================================================================Best Moments:(00:40) The holiday season as a marketing gift(01:54) Introduction to the Spotify Wrapped concept(02:59) Statistics on recap-style content effectiveness(03:17) Examples of recap-style content for marketing campaigns(05:08) Using recap content for social media engagement(06:28) Introduction to Marigold's loyalty program optimization guide(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations(08:49) Discussion on whether to tell someone about food in their teeth(09:55) Jay's anticipation of his own Spotify Wrapped=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.=================================================================Key Discussion Points:(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers(01:37) Tips on targeting businesses based on employee size for better campaign efficiency(02:50) Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement(03:41) The value of profiling the top 20% of your database to identify and target ideal customers(04:11) Insights on how different types of email addresses can be indicative of consumer credit scores and targeting(04:42) Promotion of Marigold's loyalty program optimization guide, enhancing customer retention strategies(05:49) A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses(06:35) Jay's personal and humorous take on a dating advice question from a listener=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influencer deals(03:24) Typical structure of influencer deals(04:21) Different types of influencer deals (affiliate, one-off, long-term)(06:39) The process of negotiating and executing influencer deals(08:08) Value of micro-influencer deals for various businesses(08:52) Importance of maintaining an influencer's authentic voice(09:21) The role of briefs in influencer collaborations(10:29) Benefits of long-term influencer partnerships(11:34) Hosts' lunch plans and preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction to social proof and its importance in marketing(02:09) The ineffectiveness of generic and vague social proof(02:44) The power of quantifiable metrics in testimonials(05:39) The impact of contextual details in social proof(06:48) Incorporating effective social proof in various marketing channels(07:46) Sponsor message for Marigold email platforms(08:26) Personal anecdotes about holiday gatherings and social interactions(10:41) Announcement of upcoming free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.=================================================================Best Moments:(01:32) Russ Perry's journey to founding Design Pickle(04:46) The concept of "piggyback design" and its application in business(08:10) Applied creativity and its importance in various aspects of life(11:29) Practical examples of applied creativity, including the "Sabbath box" experiment(14:38) Implementing creativity on a quarterly basis in different life areas(16:52) Balancing professional expertise with encouraging children's creativity(19:55) Resources for connecting with Russ Perry and learning more about applied creativity=================================================================Guest Bio:Russ Perry is the CEO and founder of Design Pickle, the world's largest subscription creative service. With over 2,000,000 designs delivered, Design Pickle has been featured on the Inc. 5000 list for several consecutive years. Russ is passionate about problem-solving and applying creativity to various aspects of life and business. He hosts the Jar of Genius podcast and is dedicated to helping businesses and individuals unlock their creative potential. A speaker, sci-fi and D&D enthusiast, Russ combines his expertise in people and technology to help leaders scale without losing their minds.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.=================================================================Best Moments:(01:03) Work question from Brian about important metrics beyond cost per acquisition(01:37) Jay's emphasis on email database growth as a crucial metric(02:14) Discussion on average email database decay rates(03:03) Importance of tracking new email addresses from various sources(04:21) Jay's practice of reviewing new email addresses daily(06:10) Sponsorship mention for Marigold(06:59) Ridiculous question about Secret Santa at Jay's company(07:18) Jay's experience with Secret Santa and why he discontinued it=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.=================================================================Best Moments:(00:56) The success and marketing collaborations of the movie Wicked(02:42) LinkedIn's new data on content performance and algorithm preferences(05:15) Australia's potential ban on social media for users under 16(06:11) Instagram's upcoming removal of hashtag following feature(07:16) Thanksgiving dinner calorie consumption and hygiene considerations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.